S&K FAMOUS BRANDS INC
DEF 14A, 1995-04-14
APPAREL & ACCESSORY STORES
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                            S & K Famous Brands, Inc
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

( )  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:

<PAGE>
                                 LOGO

                      S & K Famous Brands, Inc.
                            P.O. Box 31800
                    Richmond, Virginia 23294-1800

               Notice of Annual Meeting of Shareholders
                       to be held May 25, 1995


To the Shareholders of
S & K Famous Brands, Inc.:

Notice is hereby given that the Annual Meeting of Shareholders of S &  K  Famous
Brands,   Inc.    (the "Company") will be held in the Company's store located at
5918 West Broad Street, Richmond, Virginia, at 10:00 a.m., E.D.T.,  on Thursday,
May 25, 1995, for the following purposes:

     1.   To elect seven (7) directors to serve for the ensuing year.

     2.   To approve the Company's Stock Purchase Loan Plan.

     3.   To  ratify  the  selection  of  Price  Waterhouse  LLP  as independent
          accountants for the Company for the current year.

     4.   To transact such other  business as may come before the meeting or any
          adjournments thereof.

The Board of Directors has fixed the close of business on April 5,  1995 as  the
record date for the determination of Shareholders entitled to notice and to vote
at the meeting and any adjournments thereof.

               By Order of the Board of Directors,


               Robert E. Knowles
               Secretary


April 14, 1995

     PLEASE FILL IN, SIGN AND DATE THE ACCOMPANYING PROXY AND RETURN IT PROMPTLY
IN THE ENCLOSED PREPAID ENVELOPE.   IF YOU ATTEND THE MEETING,  YOU MAY WITHDRAW
YOUR PROXY AND VOTE IN PERSON.

<PAGE>

                           S & K FAMOUS BRANDS, INC.
                                 P.O. BOX 31800
                         RICHMOND, VIRGINIA  23294-1800

                                PROXY STATEMENT

                         Annual Meeting of Shareholders
                            to be held May 25, 1995

    The enclosed proxy is solicited on behalf of the Board of Directors of S & K
Famous Brands,  Inc.    (the  "Company")  for  use  at  the  Annual  Meeting  of
Shareholders  of  the  Company,   to be held May 25,  1995,  or any adjournments
thereof,  for the purposes set forth in this Proxy Statement  and  the  attached
Notice of Annual Meeting of Shareholders.  This Proxy Statement and related form
of proxy are first being mailed to the Shareholders of the Company on  or  about
April 14, 1995.

     The close of business on April 5,  1995,  has been fixed by  the  Board  of
Directors  as  the  record  date  for  determination of Shareholders entitled to
notice of and to vote at the meeting.  As of the close of business on that date,
there  were 4,838,445 shares of Common Stock,  par value $.50 per share,  of the
Company ("Common Stock") outstanding and entitled to vote.   Each such share  of
Common Stock entitles the holder thereof to one vote.

     Proxies may be revoked at any time before exercise by written notice to the
Company,  by submitting a substitute proxy,  or by  attending  the  meeting  and
voting  in  person.    Shares  represented  by proxies in the form enclosed,  if
properly executed and returned,  will  be  voted  as  specified,   but  when  no
specification is made, the shares will be voted for the election of the nominees
for director named herein.

     Except for the election of directors,  action on a matter submitted to  the
shareholders  will  be  approved if the votes cast in favor of the action exceed
the votes cast opposing the action.   With respect to the election of directors,
the  seven nominees receiving the greatest number of votes cast for the election
of directors will be elected.   Presence in person or by proxy of the holders of
a  majority  of  the  outstanding shares of Common Stock entitled to vote at the
meeting will constitute a quorum.   Shares for which the holder has  elected  to
abstain  or  to  withhold  the  proxies'  authority  to  vote  (including broker
non-votes) on a matter will count toward a quorum but will have no effect on the
action taken with respect to such matter.

    The  cost  of  the  solicitation  of  proxies  will be borne by the Company.
Solicitation will be primarily by mail.  However,  directors and officers of the
Company  may also solicit proxies by telephone,  telegraph or personal interview
but will receive no compensation therefor other  than  their  regular  salaries.
The Company will reimburse banks, brokerage firms and other custodians, nominees
and fiduciaries for  reasonable  out-of-pocket  expenses  incurred  by  them  in
sending proxy material to the beneficial owners of such shares.

  The principal executive offices of the Company are located at 11100 West Broad
Street, P.  O.  Box 31800, Richmond, Virginia 23294-1800.

Security Ownership of Certain Beneficial Owners

  The table below presents certain information as to the only persons  known  to
the  Company  to be the beneficial owners of more than 5% of the Common Stock of
the Company as of March 20,  1995.   Except as otherwise  noted,   each  of  the
beneficial owners listed below has sole voting and investment power with respect
to the shares listed.

                                  Amount and
Name and Address of                Nature of    Percent
Beneficial Owner                   Ownership    of Class

Stuart C. Siegel                  1,445,512(1)    29.9
P. O. Box 31800
Richmond, VA 23294-1800

T. Rowe Price Associates, Inc.      400,800(2)     8.3
T. Rowe Price Small
   Cap Fund Inc.
100 E. Pratt Street
Baltimore, MD 21202

  (1) Includes 172,192 shares held in trust for the benefit of Sara  E.    Rose,
David A.  Rose and Howard L.  Rose, the children of Mr.  Siegel's sister, Judith
R.   Becker.   Stuart C.   Siegel is trustee and exercises voting and investment
power with respect to these shares.

  (2) As of February 14,  1995,  T.  Rowe Price Small Cap Value Fund, Inc.  ("T.
Rowe Price Fund"), had sole voting power with respect to 370,800 of these shares
and T.  Rowe Price Associates, Inc.  ("Price Associates"), which serves T.  Rowe
Price Fund as investment advisor,  had sole investment power with respect to all
of  these  shares  and sole voting power with respect to 30,000 of these shares.
Price Associates has advised the Company that  for  purposes  of  the  reporting
requirements of the Securities Exchange Act of 1934,  Price Associates is deemed
to be a beneficial owner of these shares;  however,  Price Associates  expressly
disclaims that it is, in fact, the beneficial owner of these shares.

Security Ownership of Management
  The table below presents certain information as to the beneficial ownership of
the Company's Common Stock by (i) each director and nominee, (ii) each executive
officer named in the  Summary  Compensation  Table,   and  (iii)  all  executive
officers and directors as a group,  as of March 20,  1995.   Except as otherwise
noted, each of the persons named below has sole voting and investment power with
respect to the shares listed.

                             Amount and Nature
    Name of                   of Beneficial          Percent
Beneficial Owner                 Ownership           of Class

Stuart C. Siegel                1,445,512(1)           29.9
Robert L. Burrus, Jr.               1,000                *
Donald W. Colbert                 146,195(2)            3.0
Selwyn S. Herson                      600                *
Andrew M. Lewis                     7,000                *
Richard L. Sharp                    4,000                *
Marshall B. Wishnack                1,000                *
Robert J. Taphorn                       0                *
Robert E. Knowles                  88,825(3)            1.8
Harry S. Shendow                   14,667(4)             *
All directors and
executive officers as
a group (12 persons)            1,766,321(5)           35.2

  *  Less than 1% of class

  (1) See Note 1 under Security Ownership of Certain Beneficial Owners.

  (2)  Includes  1,000  shares owned jointly by Mr.   Colbert and his wife as to
which Mr.   Colbert may be deemed to share voting and investment  power.    Also
includes 77,333 shares subject to options exercisable within 60 days.

  (3) Includes 200 shares owned jointly by Mr.  Knowles and his wife as to which
Mr.  Knowles may be deemed to share voting and investment power.   Also includes
52,333 shares subject to options exercisable within 60 days.

  (4) All shares are subject to options exercisable within 60 days.

  (5)  Includes  1,200  shares  owned  jointly  by  executive officers and their
spouses as to which such officers may be deemed to share voting  and  investment
power.    Also  includes 185,333 shares subject to options exercisable within 60
days.


                               PROPOSAL NO. 1
                           Election of Directors

General
  All  of  the  seven  (7)  nominees  for election to the Board of Directors are
presently serving as directors.   Under the Company's Bylaws each of the present
directors  will  hold  office until his successor has been elected at the Annual
Meeting of Shareholders.

  The persons named as proxies in the accompanying proxy intend to vote for  the
election  of  only  the seven (7) persons named below unless the proxy specifies
otherwise.   It  is expected that each of these nominees will be able to  serve,
but  in the event that any such nominee is unable to serve for any reason (which
event is not now anticipated) the proxies will vote the proxy for the  remaining
nominees and such other person as the Board of Directors may designate.



Information Regarding Nominees
  The following table sets forth certain information regarding each nominee.
<TABLE>
<CAPTION>
                                               Principal Occupation             Present Positions
                               Director             During the                     and Offices
         Nominee          Age    Since            Last Five Years               with the Company
 <S>                       <C>   <C>     <C>                               <C>
 Stuart C. Siegel          52    1970    Chairman of the Board of          Chairman of the Board of
                                          Directors and Chief Executive     Directors; Chief Executive
                                          Officer of the Company            Officer; Director

 Robert L. Burrus, Jr.     60    1979    Partner in law firm of McGuire,   Director; Chairman,
                                          Woods, Battle & Boothe, LLP,      Compensation Committee;
                                          Richmond, Virginia                Member, Audit Committee

 Donald W. Colbert         45    1985    President and Chief Operating     President; Chief Operating
                                          Officer of the Company            Officer; Director

 Selwyn S. Herson          42    1992    President of consulting firm      Director; Member,
                                          The Windsor Park Group,           Compensation Committee
                                          Woodland Hills, California

 Andrew M. Lewis, Ph.D.    49    1983    Assistant Professor, Virginia     Director; Member,
                                          Commonwealth University, since    Compensation Committee
                                          January 1994; Doctoral Degree
                                          Candidate, University of
                                          California, Berkeley, prior to
                                          January 1994

 Richard L. Sharp          48    1987    Director, Chairman, President     Director; Chairman, Audit
                                          and Chief Executive Officer       Committee
                                          of Circuit City Stores, Inc.
                                          since June 1994;  President
                                          and CEO of Circuit City
                                          Stores, Inc. prior to June
                                          1994

 Marshall B. Wishnack      48    1992    President and Chief Executive     Director; Member, Audit
                                          Officer of Wheat First Butcher    Committee
                                          Singer Inc., since August
                                          1992; President of Wheat First
                                          Butcher Singer Inc. prior to
                                          August 1992
</TABLE>

   Robert L.  Burrus, Jr.  is also a director of CSX Corporation, Heilig- Meyers
Company and Concepts Direct, Inc.

   Richard L.  Sharp is also a director of Flextronics International, Ltd.

   Marshall  B.    Wishnack  is  also  a  director  of  Lawyers  Title Insurance
Corporation and Best Products Co., Inc.

Certain Relationships and Related Transactions
   The  Company  leases  certain premises at 6005 North Crestwood Avenue and the
adjacent store at  5918  West  Broad  Street,   Richmond,   Virginia,   totaling
approximately  22,000  square  feet,  from Yetta Siegel-Flax pursuant to a lease
which expires in 2002.  The fiscal 1995 rent was $128,000.  Yetta Siegel-Flax is
the  mother of Stuart C.   Siegel.   The Company operates the store at 5918 West
Broad Street and has sublet the 6005 North Crestwood Avenue premises with fiscal
1995 income of $65,000.

   The  Company  leases  its  store  at  the  Gayton  Crossing  Shopping Center,
Richmond,  Virginia,  totaling approximately 4,500 square feet,  from Stuart  C.
Siegel pursuant to a lease which expires in 2006,  provided that Mr.  Siegel may
cancel the lease in December 1996.  The fiscal 1995 rent paid to Mr.  Siegel was
$45,000.

   The  Company believes that the rent and other terms provided in the above two
leases are fair and reasonable to the Company as a tenant, are comparable to the
rental  terms  for  similar  properties in the same general locations and are as
favorable to the Company as if entered into with an unaffiliated party.

Committees of the Board of Directors
   The  committees  of  the  Board  of Directors of the Company include an Audit
Committee and a Compensation Committee.

   Messrs.   Sharp,  Burrus and Wishnack are the members of the Audit Committee.
The  Audit  Committee's  principal  responsibilities include recommending to the
Board of Directors the firm of independent accountants to  be  retained  by  the
Company;   reviewing  with  the  Company's independent accountants the scope and
results of  their  audits;   reviewing  with  the  independent  accountants  and
management  the  Company's  accounting  and  reporting principles,  policies and
practices;  and reviewing the adequacy of the Company's accounting and financial
controls.    This  Committee  met twice during the fiscal year ended January 28,
1995.

   Messrs.   Burrus,  Lewis and Herson  are  the  members  of  the  Compensation
Committee.    The  Compensation Committee has responsibility for recommending to
the Board of Directors the compensation levels and benefits  for  directors  and
officers;   administering  the  Company's  stock  option  plan;   reviewing  the
administration of the Company's savings/profit sharing plan;  and  advising  the
Board  of  Directors and management regarding general personnel policies.   This
Committee met twice during the fiscal year ended January 28, 1995.

Attendance
   The  Board  of  Directors  held  five  meetings  during the fiscal year ended
January 28,  1995.   All directors attended 80 percent or more of the  aggregate
number  of  meetings  of  the  Board  and  committees of the Board on which they
served.

Directors' Fees
   Each director who is not an employee of the Company is paid a yearly retainer
of $3,600 and a fee of $300 for each Board meeting and for each Board  committee
meeting attended.


                           EXECUTIVE COMPENSATION

The table below summarizes certain information relating to  compensation  during
the  three  fiscal  years  ended  January  28,   1995,   of the five most highly
compensated executive officers of the Company.
<TABLE>

                                      Summary Compensation Table
<CAPTION>
                                                            Long Term Compensation

                                                          Awards              Payouts
                            Annual Compensation

                      Fiscal                     Restricted  Securities
      Name and         Year                         Stock    Underlying         LTIP
      Principal        Ended  Salary   Bonus      Award(s)  Options/SARs      Payouts    All Other
      Position        January   ($)     ($)          ($)         (#)            ($)    Compensation(1)
<S>                    <C>    <C>      <C>            <C>         <C>            <C>          <C>
Stuart C. Siegel       1995   459,000        0        0                0         0            109,200
   Chairman of the     1994   436,700        0        0                0         0             90,600
   Board and CEO       1993   426,100  302,800        0                0         0             79,800

Donald W. Colbert      1995   313,700        0        0           30,000         0             21,800
   President and COO   1994   295,100        0        0           16,000         0             16,660
                       1993   284,100  150,000        0           26,000         0             67,100
Robert J. Taphorn (2)  1995   232,600        0        0           18,000         0              1,200
   Executive VP

Robert E. Knowles      1995   183,500        0        0           18,000         0             12,000
   Executive VP and    1994   171,200        0        0           10,000         0              9,400
   CFO, Secretary      1993   164,900   70,900        0           16,000         0             38,200
   and Treasurer

Harry S. Shendow       1995   157,400        0        0            8,000         0             22,500
   Senior VP           1994   148,200        0        0            8,000         0             20,700
                       1993   142,200   58,000        0           12,000         0             21,100
</TABLE>
   (1)  Includes Company contributions under the Employee Savings/Profit Sharing
Plan,  amounts accrued under deferred compensation agreements and the net  value
of  the  benefit  to the named executives of the portion of the premiums paid by
the Company under the Split Dollar Life Insurance Plan.   During the fiscal year
ended   January   28,1995,    (i)  Company  contributions  allocated  under  the
Savings/Profit Sharing Plan to Messrs.  Siegel,  Colbert,  Taphorn,  Knowles and
Shendow  were $1,800,  $1,800,  $1,200,  $1,700 and $1,700,  respectively;  (ii)
amounts accrued under deferred compensation agreements  with  Messrs.    Siegel,
Colbert,   Taphorn,  Knowles and Shendow were $72,600,  $8,900,  $0,  $4,600 and
$20,800,  respectively;  and (iii) the dollar value of the benefit  of  premiums
paid  by  the  Company  (using  an  eight percent interest rate) under the Split
Dollar Life Insurance Plan for Messrs.  Siegel,  Colbert,  Taphorn,  Knowles and
Shendow were $34,800, $11,100, $0, $5,700 and $0, respectively.

   (2) Mr. Taphorn joined the Company on January 31, 1994.


The following table sets forth  information  with  respect  to  options  granted
during  the  fiscal  year  ended  January  28,  1995,  for each of the executive
officers for whom information is given in the Summary Compensation Table.
<TABLE>
                          Option/SAR Grants in Last Fiscal Year(1)
<CAPTION>
                                                                            Potential
                                                                         Realizable Value
                                                                         at Assumed Annual
                          Individual Grants                               Rates of Stock
                                                                        Price Appreciation
                                                                        for Option Term (4)
                      Number of
                     Securities    % of Total
                     Underlying   Options/SARs   Exercise
                     Options/SARs  Granted to     or Base
                       Granted    Employees in     Price     Expiration
        Name            (#)(2)     Fiscal Year   ($/Sh)(3)      Date       5% ($)    10%($)
 <S>                     <C>           <C>        <C>        <C>           <C>       <C>
 Stuart C. Siegel             0          N/A        N/A            N/A         N/A       N/A
 Donald W. Colbert       30,000        25.0%      $9.00      8/25/2002     128,913   308,769
 Robert J. Taphorn       18,000        15.0%      $9.00      8/25/2002      77,348   185,261
 Robert E. Knowles       18,000        15.0%      $9.00      8/25/2002      77,348   185,261
 Harry S. Shendow         8,000         6.7%      $9.00      8/25/2002      34,377    82,338
</TABLE>
   (1) No stock appreciation rights ("SARs") have been granted to any employee.

   (2)   These  options  become  exercisable  in  one-third  increments  over  a
three-year period beginning from the date of grant.   The Compensation Committee
may accelerate the exercisability of the options.

   (3)  The  exercise price of each option is equal to the fair market value per
share of the Company's Common Stock on the date of grant.

   (4) The potential realizable values in the table assume that the market price
of the Company's Common Stock appreciates in value from the date of grant to the
end of the option term at the annualized rates prescribed by the Securities  and
Exchange Commission.   The actual value,  if any,  an executive may realize will
depend on the excess, if any,  of the stock price over the exercise price on the
date  the  option  is exercised.   There is no assurance that the value actually
realized by an executive will be at or near the values indicated in the table.

   The following table sets forth information with respect to options  exercised
during  the  fiscal  year  ended  January  28,  1995 and the number and value of
options held at the end of such fiscal year for each of the  executive  officers
from whom information is given in the Summary Compensation Table.
<TABLE>
  Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option/SAR Values(1)
<CAPTION>
                                                      Number of
                                                     Securities           Value of
                                                     Underlying       Unexercised In-
                                                     Unexercised         the-Money
                                                    Options/SARs      Options/SARs at
                             Shares                   at FY-End           FY-End(3)
                          Acquired on      Value         (#)                ($)
                            Exercise    Realized(2)  Exercisable/        Exercisable/
                               (#)         ($)      Unexercisable      Unexercisable
 <S>                               <C>  <C>         <C>                    <C>
 Stuart C. Siegel                    0  $       -    0/         0                 -/-

 Donald W. Colbert                   0  $       -   77,333/40,667          $31,750/$0

 Robert J. Taphorn                   0  $       -        0/18,000                -/$0

 Robert E. Knowles                   0  $       -   52,333/24,667          $22,125/$0

 Harry S. Shendow               12,000  $  79,125   14,667/13,333               $0/$0
</TABLE>
   (1) No SARs have been granted to or exercised by any employee.

   (2)  Difference  between  fair  market  value  and  exercise price on date of
exercise.

   (3) Difference between fair market value and exercise price  at  fiscal  year
end.

REPORT OF THE COMPENSATION  COMMITTEE

   The  Compensation  Committee,   which  is  composed  of  three non-management
directors of the Company, sets executive compensation levels and establishes and
administers  short-term  and  long-term incentive programs based on its policies
for executive compensation.   The Committee believes  that  the  most  effective
executive  compensation program is one which provides incentives to achieve both
current and longer-term strategic goals  of  the  Company,   with  the  ultimate
objective  of  enhancing shareholder value.   The Company's compensation package
for its executive officers consists of base salary,   annual  performance  based
bonus and annual stock option grants.

   Each  year,  the Committee reviews proposals submitted by the Chief Executive
Officer with respect to annual salary,  bonus target amounts  and  stock  option
grants  for each of the executive officers.   In evaluating the CEO's proposals,
the Committee considers (1) the individual executive officer's  performance  and
level  of  contribution,   including  evaluations  thereof  by the CEO,  (2) the
Company's performance during the last fiscal year in relation to  its  financial
goals,  measured primarily by earnings per share,  and (3) whether the proposals
are consistent with the Committee's  policies  on  executive  compensation,   as
outlined below.

   The  Committee  believes  that  a significant portion of an executive's total
compensation should be subject to Company and individual  performance  criteria.
Base  salary  levels  are  generally  set  at the minimum levels believed by the
Committee to be necessary to  attract  and  retain  qualified  individuals  when
considered   along  with  the  performance-based  components  of  the  Company's
compensation package.   Base salaries for the executive officers for the  fiscal
year ended January 28, 1995 ("fiscal 1995") were increased by an average of 4.9%
over the previous year's salaries.   Although generally the Committee  does  not
consider past corporate performance in setting base salaries,  the Committee has
accepted management's recommendation that there be no increase in the  executive
officers'  base  salaries  for the fiscal year ending January 27,  1996 ("fiscal
1996") in view of the fact that the Company did not meet the minimum performance
goals in its annual profit plan for fiscal 1995.

   Incentives  to  achieve  current  strategic  goals of the Company and maximum
individual performance are provided by the Company's annual bonus plan.   At the
beginning of each year, the Committee sets minimum threshold, target and maximum
bonus amounts for  each  executive  officer.    Consistent  with  the  Company's
compensation philosophy,  these potential bonus amounts are set at a significant
percentage of the executive officer's salary for such year,   typically  between
11% and 61%.   The determination of the amount of the bonus,  if any, to be paid
is made by the Committee based on the degree to which the Company  has  achieved
the goals set out in its annual profit plan,  measured primarily by earnings per
share (determined both on a  Company  and,   for  some  executive  officers,   a
divisional  basis)  and  on  the  executive officer's individual performance and
level of contribution during the previous year.   If  the  minimum,   target  or
maximum  goals  in  the  annual  profit plan are met,  the executive officer may
receive the minimum threshold,  target or maximum bonus  amount,   respectively,
depending   on   the   Committee's  evaluation  of  the  executive's  individual
performance.   Similarly,  if the Company's actual performance for a year  falls
between any of these goals, the executive officer may receive a prorated portion
of the next highest bonus amount.   In some cases the Committee may  adjust  the
bonus   percentages  and  performance  targets  during  the  fiscal  year  on  a
prospective basis.   The Company did not meet its minimum performance goals  for
fiscal 1995; consequently, no bonuses were paid for such year.

   Long-term incentives are provided by grants of stock options to the Company's
executive officers under the 1991 Stock Option Plan.  Because the value of stock
options  is  entirely  a  function  of  the  value  of the Company's stock,  the
Committee believes that this component of  the  Company's  compensation  package
closely  aligns  the interests of executive officers with those of the Company's
shareholders.   Whether a grant will be made to an executive officer,  and if so
in  what  amount,   is  determined  by  the  Committee  based on the Committee's
subjective evaluation of the executive officer's potential contribution  to  the
Company's future success,  the level of incentive already provided by the number
and terms of the executive officer's existing  stock  option  holdings  and  the
market price of the Company's Common Stock.

   The fiscal 1995 base salary for Mr.   Siegel, the Company's Chairman and CEO,
was increased by 5.0% over his previous year's salary;  however,  as  previously
discussed,  the Committee accepted Mr.  Siegel's recommendation that there be no
increase in his base salary for fiscal 1996.  The Committee historically has not
granted  stock  options  to  Mr.   Siegel because his existing significant stock
ownership in the Company already provides him with the long-term incentives such
options  are  designed to create.   Therefore,  the Committee generally sets Mr.
Siegel's bonus amounts at a greater percentage of base salary than those set for
other  executives.    The threshold minimum,  target and maximum potential bonus
amounts for Mr.  Siegel were set at 24%, 48% and 72%,  respectively,  for fiscal
1995;  however,  as previously discussed, no bonuses were paid since the minimum
performance targets were not met.

   On March 23,  1995,  the Board of Directors,  upon the recommendation of  the
Committee,   adopted a Stock Purchase Loan Plan subject to shareholder approval.
Under this plan,  the Committee may authorize loans  from  the  Company  to  key
employees  for  the  purpose  of acquiring shares of the Company's Common Stock.
The Committee believes that this plan,  by facilitating management's acquisition
of  the  Company's  Common  Stock,   will  more  closely  align the interests of
management with  those  of  the  shareholders  and  thus  provide  even  greater
incentives  for  management to achieve the Company's current strategic goals and
long-term performance objectives.

   Section 162(m) of the Internal Revenue Code of 1986,  as amended,  which  was
enacted  in 1993,  imposes a $1,000,000 limit on the amount of compensation that
will be deductible by the Company with respect to the  Chief  Executive  Officer
and    the    four   other   most   highly   compensated   executive   officers.
Performance-based compensation that  meets  certain  requirements  will  not  be
subject  to  the  deduction  limit.   The Committee,  with the assistance of the
Company's legal counsel,  has reviewed the  impact  of  Section  162(m)  on  the
Company  and  believes  it  is highly unlikely that the compensation paid to any
executive officer during the fiscal year ending January 27,  1996,  will  exceed
the  limit.    The  Committee will continue to monitor the impact of the Section
162(m) limit and to assess alternatives for avoiding any loss of tax  deductions
in future years.

Compensation Committee
Robert L. Burrus, Jr., Chairman
Selwyn S. Herson
Andrew M. Lewis



Compensation Committee Interlocks and Insider Participation
   Mr.   Burrus, a member of the Compensation Committee, is a partner in the law
firm of McGuire, Woods, Battle & Boothe, LLP, which has served as counsel to the
Company on a regular basis since 1979.


                             PERFORMANCE GRAPH

   Set forth below is a line graph comparing the yearly percentage change in the
cumulative  total return on the Company's Common Stock with the cumulative total
return of companies in the  Nasdaq Market Value Index  for  U. S. companies  and
the Nasdaq Retail Trade Index for the period of five years commenced on  January
27, 1990 and ended on January 28, 1995.

                              (Performance Chart)



      Year Ended    1/27/90  1/26/91   1/25/92  1/30/93  1/29/94  1/28/95
      S&K            100.0     63.3     146.9    195.9    212.2    118.4
      Nasdaq Market  100.0     89.9     111.0    110.6    139.4    131.7
      Nasdaq Retail  100.0    120.4     210.3    189.7    204.0    180.0


   Media General Financial Services supplied the data for the  Company  and  the
Nasdaq  Market  Value  Index.    Center  for  Research in Security Prices (CRSP)
supplied the data for the Nasdaq Retail Trade Index.


                               PROPOSAL NO. 2

                    Approval of Stock Purchase Loan Plan

Introduction
   On March 23,  1995,  the Board of Directors adopted the Stock  Purchase  Loan
Plan  (the  "Plan") subject to shareholder approval.   The principal features of
the Plan are summarized below.   This summary is qualified by reference  to  the
complete text of the Plan, which is attached as Exhibit A.

General
   The Plan is  intended  to  attract  and  retain  key  employees  through  the
availability  of  loans from the Company to acquire Common Stock.   Common Stock
may be purchased under the Plan directly from the Company or in the open market.
The  maximum  amount of Common Stock which may be acquired under the Plan is the
lesser of 425,000 shares or the amount that can be acquired  with  loans  of  an
aggregate  principal  amount  of  $3,000,000.    The maximum aggregate principal
amount of new loans may not exceed $1,500,000 in any one fiscal year.    In  the
event   of   a   stock   dividend,    stock  split  or  combination  of  shares,
recapitalization,  merger or other similar change,  appropriate adjustments will
be  made  in  the  number and kind of shares available for acquisition under the
Plan and other relevant provisions.

Administration
   The   Plan   will   be   administered  by  the  Compensation  Committee  (the
"Committee").   The Committee has the complete  discretion  to  determine  which
eligible employees will receive loans,  when a loan will be made and, subject to
the terms of the Plan, the terms, conditions, nature and amount of a loan.   The
Committee  will  have the authority to impose any limitation or condition upon a
loan that the Committee deems appropriate to achieve the objectives of the Plan.
The  Committee may,  subject to such conditions as it may determine,  extend the
time for repayment or otherwise modify the terms of an outstanding loan but  any
such  modification  may  not  adversely affect a participant's rights thereunder
without his or her consent.

Eligibility
   Loans may be made under the Plan to officers and those other employees of the
Company who hold positions with management responsibilities.   The Plan provides
for  individual  limits  on  the  maximum  aggregate  principal  amount of loans
outstanding under the Plan to individual participants.   Those limits are  based
upon a percentage of the participant's annual salary as follows:  150% of annual
salary for officers determined by the Committee to be "executive  officers"  for
purposes  of  the  Plan  (four  persons),   100%  of  annual salary for officers
determined by the Committee to be "senior officers" for  purposes  of  the  Plan
(three persons), and 50% of annual salary   for  all  other  eligible  employees
(approximately 11 persons).  In addition,  the maximum number of shares that can
be acquired with loans under the Plan by any one participant in a fiscal year is
100,000.

Loan Terms
   The Committee will establish as to each loan a minimum principal amount,  the
interest rate,  the terms of  repayment  and  any  other  terms  and  conditions
consistent  with the Plan.   Each loan will be a full recourse obligation of the
participant and will be secured by the shares of Common Stock acquired with  the
loan  proceeds  (the "Shares").   At the time a loan is made,  the Committee may
impose restrictions on the participant's ability to sell,  encumber or otherwise
dispose  of  the  Shares.   The interest rate on a loan may not be less than the
Applicable Federal Rate in effect at the time the loan is made or,  in the  case
of a variable rate,  at the time the interest rate is adjusted.  Loans will have
an initial term of not more than ten years and unless  otherwise  determined  by
the Committee at the time the loan is made,  will become due and payable 90 days
following termination of the participant's  employment.   A loan may provide for
mandatory  payments of principal and interest at times and in amounts determined
by reference to bonus  and  incentive  payments  made  by  the  Company  to  the
participant.  The purchase price of Common Stock acquired from the Company under
the Plan will be the fair market value of  the  Common  Stock  on  the  date  of
acquisition  or,   if earlier,  the date the Committee approves the loan and the
participant agrees to acquire the Common Stock subject to approval of  the  Plan
by  the  Company's shareholders.   Pursuant to its authority under the Company's
1991 Stock Option Plan,  as previously approved by shareholders,  the  Committee
may  authorize  grants  of  stock  options  under  such plan conditioned upon an
eligible employee's participation in the Plan.

   As determined by the Committee, a loan may provide for forgiveness of (i) all
or  a  portion  of the interest based upon Company performance and/or (ii) up to
25% of the principal amount thereof based upon Company  performance,   continued
employment by the participant and/or retention of the Shares by the participant.
A loan may also provide for such forgiveness of interest and up to  25%  of  the
principal  upon  a  termination  of  the  participant's employment due to death,
disability or normal retirement,  or upon a termination by the  Company  without
cause  (or a resignation by the participant with good reason) following a change
of control.

   If  the  Committee  determines  that  a  loan  will  include  provision   for
forgiveness  of  interest or principal,  based upon the Company's achievement of
performance goals,  such goals will be established by the Committee prior to  or
during  the  term  of  the loan utilizing one or more of the following criteria:
earnings per share before income taxes,  net  income  before  income  taxes  and
return  on  equity.    The performance goals may be based on Company performance
over individual fiscal years or over multiple fiscal years (any such period,   a
"Performance Period") and will generally be established within 90 days after the
start of each Performance Period.    At  the  time  the  performance  goals  are
established,   the  Committee will determine their relative weight (if more than
one criterion is used) and the portion of the interest which has accrued  during
such  period  and/or the principal which will be forgiven based on the extent to
which the performance goals are achieved.   Except as otherwise provided by  the
Plan or the loan documents, a Participant must be employed by the Company at the
end of the Performance  Period  to  be  eligible  for  such  forgiveness.    All
determinations  regarding  the  extent  to which any performance goals have been
achieved will be made by the Committee and certified in  writing  prior  to  the
forgiveness of any interest or principal based on such performance.

Change of Control
   As previously discussed,  a loan may  provide  for  forgiveness  of  interest
and/or  up  to  25%  of principal upon termination of a participant's employment
following a change of control.  A "change of control" occurs when (i) there is a
change  in the composition of a majority of the Board of Directors when compared
with those who are currently serving and any new  members  whose  nomination  or
election  is  approved  by  a  majority  of  the current members of the Board of
Directors (including members of the Board of Directors previously so  approved),
(ii)  the  shareholders approve a reorganization,  merger or consolidation which
results in the shareholders of the Company immediately prior to such transaction
owning  less  than a majority of the outstanding common stock or voting power of
the corporation resulting from such transaction,  (iii) the shareholders approve
the  liquidation or dissolution of the Company or a sale or other disposition of
all or substantially all of the Company's assets,  or (iv) a person or group  of
persons  acting  in concert acquires 20% or more of the outstanding Common Stock
or the combined voting power of the Company's outstanding voting securities (but
excluding  for  this  purpose  an  acquisition  by the Company,  a subsidiary or
employee benefit plan of the Company,  or any corporation with respect to which,
immediately  following  such  acquisition,  a majority of the outstanding common
stock and a majority of the combined voting  power  of  the  outstanding  voting
securities are owned,  directly or indirectly,  by the persons who were formerly
the shareholders of the Company and such persons  hold  such  common  stock  and
voting  power  in  substantially the same proportion as they previously held the
Company's Common Stock).

Termination and Amendment
   If  not sooner terminated by the Board of Directors,  the Plan will terminate
on March 23,  2005.   No loans may be made under the Plan after its termination.
The  Board  of  Directors  may  amend  the  Plan  in  such  respects as it deems
advisable,  provided that,  if and to the extent required by Rule 16b-3  of  the
Securities Exchange Act of 1934,  the shareholders must approve any amendment to
the Plan which (i)  materially  increases  the  total  amount  of  Common  Stock
available  for  purchase  with loans under the Plan or the total amount of loans
which may be made under the Plan,  (ii) materially modifies the requirements  as
to  eligibility  to  participate in the Plan,  or (iii) materially increases the
benefits accruing to participants under the Plan.

   THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR  APPROVAL  OF  THE  STOCK
PURCHASE LOAN PLAN.

                               PROPOSAL NO. 3

                  Ratification of Selection of Accountants

   Price Waterhouse LLP,  Norfolk,  Virginia,  has been selected by the Board of
Directors as independent accountants  of  the  Company  for  the  current  year,
subject to ratification by the Shareholders.   If the Shareholders do not ratify
the selection of Price Waterhouse LLP,  the Board of Directors  will  reconsider
its selection of independent accountants for the current year.   Representatives
of Price Waterhouse LLP are expected to be present  at  the  Annual  Meeting  of
Shareholders  and  will  be  given  the  opportunity to make a statement if they
desire to do so and will be available to respond to appropriate  questions  from
Shareholders.

   THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  YOU VOTE FOR RATIFICATION OF THE
SELECTION OF PRICE WATERHOUSE LLP AS INDEPENDENT ACCOUNTANTS FOR THE COMPANY FOR
THE CURRENT YEAR.

                               OTHER MATTERS

   The  Board  of  Directors  knows  of  no other matters which are likely to be
brought before the meeting;  however,  if any other matters are properly brought
before the meeting, the persons named in the enclosed proxy or their substitutes
will vote in accordance with their best judgments on such matters.

                         SHAREHOLDER PROPOSALS FOR
                                1996 MEETING

    Proposals of Shareholders intended to be included in the Proxy Statement for
the 1996 annual meeting must  be  received  by  the  Company  at  its  principal
executive offices no later than December 21,  1995.  Any such proposal must meet
the applicable requirements of the Securities Exchange Act of 1934 and the rules
and regulations thereunder.

By Order of the Board of Directors,



Robert E. Knowles
Secretary

April 14, 1995

<PAGE>

EXHIBIT A

                         S & K FAMOUS BRANDS, INC.

                          STOCK PURCHASE LOAN PLAN

   1.   Purpose.   The purpose of this S&K Famous Brands,  Inc.   Stock Purchase
Loan  Plan  is  to  attract and retain key employees through the availability of
loans to acquire Company Stock.

   2.  Definitions.  As used in the Plan,  the following terms have the meanings
indicated:

     (a) "Act" means the Securities Exchange Act of 1934, as amended.

     (b) "Board" means the Board of Directors of the Company.

     (c) "Cause" means:

         (i)   Misappropriation or embezzlement of corporate funds;

         (ii)  Conviction  of a felony involving moral turpitude or which in the
     opinion of the  Committee  or  its  duly  authorized  designee  brings  the
     Participant  into  disrepute  or  causes  material  harm  to  the Company's
     business, customer or supplier relations, financial condition or prospects;

         (iii) Material violation of any statutory or common law duty of loyalty
     to the Company; or

         (iv)  Willful  or  material  breach of a Participant's confidentiality,
     non-competition, or any similar agreements with the Company.

     (d) "Change of Control" means:

         (i) The acquisition,  other than from the Company,  by any  individual,
     entity  or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the
     Act) of beneficial ownership (within the meaning of Rule 13d-3  promulgated
     under  the  Act)  of  20%  or more of either the then outstanding shares of
     common stock of the Company or the combined voting power of the outstanding
     voting securities of the Company entitled to vote generally in the election
     of directors,  but excluding for this purpose,  any such acquisition by the
     Company  or  any  of  its  subsidiaries,   or any employee benefit plan (or
     related trust) of the Company or its subsidiaries,  or any corporation with
     respect  to  which,    following  such  acquisition,   more  than  50%  of,
     respectively,   the  then  outstanding  shares  of  common  stock  of  such
     corporation  and  the  combined voting power of the then outstanding voting
     securities of such corporation entitled to vote generally in  the  election
     of  directors  is then beneficially owned,  directly or indirectly,  by the
     individuals and entities who were the beneficial owners,  respectively,  of
     the  common stock and voting securities of the Company immediately prior to
     such acquisition in substantially the same proportion as  their  ownership,
     immediately  prior  to such acquisition,  of the then outstanding shares of
     common stock of the Company or  the  combined  voting  power  of  the  then
     outstanding  voting securities of the Company entitled to vote generally in
     the election of directors, as the case may be; or

         (ii) Individuals who,  as of the date hereof,  constitute the Board (as
     of  the  date  hereof  the  "Incumbent  Board")  cease  for  any  reason to
     constitute at least a majority of the Board,  provided that any  individual
     becoming  a  director  subsequent  to  the  date  hereof  whose election or
     nomination for election by the Company's shareholders  was  approved  by  a
     vote of at least a majority of the directors comprising the Incumbent Board
     shall be considered  as  though  such  individual  were  a  member  of  the
     Incumbent Board, but excluding, for this purpose, any such individual whose
     initial assumption of office is in connection with an actual or  threatened
     election  contest  relating to the election of the Directors of the Company
     (as such terms are used in Rule 14a-11 of Regulation 14A promulgated  under
     the Act); or

         (iii)  Approval by the shareholders of the Company of a reorganization,
     merger or  consolidation,   in  each  case,   with  respect  to  which  the
     individuals  and  entities who were the respective beneficial owners of the
     common stock and voting securities of the Company immediately prior to such
     reorganization,     merger   or  consolidation  do  not,    following  such
     reorganization,  merger or consolidation,  beneficially own,   directly  or
     indirectly,  more than 50% of, respectively, the then outstanding shares of
     common stock and the combined voting power of the then  outstanding  voting
     securities entitled to vote generally in the election of directors,  as the
     case may be, of the corporation resulting from such reorganization,  merger
     or  consolidation,  or a complete liquidation or dissolution of the Company
     or of its sale or other disposition of all  or  substantially  all  of  the
     assets of the Company.

     (e)  "Committee"  means  the  committee appointed by the Board as described
   under Section 8.

     (f) "Company" means S&K Famous Brands, Inc., a Virginia corporation.

     (g) "Company Stock" means the common  stock,   $0.50  par  value,   of  the
   Company.  If the par value of the Company Stock is changed or in the event of
   a change in the capital structure of the Company,  merger or  similar  event,
   the  shares  resulting from such a change shall be deemed to be Company Stock
   within the meaning of the Plan.

     (h) "Date of Loan" means the date as of which a Loan is disbursed  and  the
   Note evidencing the Loan is issued.

     (i) "Disability" means a physical or mental condition that, in the judgment
   of the Committee based upon competent medical evidence  satisfactory  to  the
   Committee,  totally and permanently prevents the Participant from engaging in
   substantial gainful employment with the Company in any capacity suitable  and
   appropriate  for  an  individual  with  his  or her background,  training and
   experience.  The Committee's determination shall be conclusive.

     (j) "Executive Officer" means an officer of the Company who  is  determined
   to  be  an Executive Officer for purposes of the Plan.   The determination of
   the Committee whether an employee qualifies as an Executive Officer shall  be
   final and conclusive.

     (k)  "Fair  Market  Value"  means,   if  the  Company Stock is traded on an
   exchange or the over-the-counter market,  the last sale price of the  Company
   Stock  on  such  day  as  reported by the Wall Street Journal or the last bid
   price if there are no sales on such day.

     (l) "Fiscal Year" means the fiscal year of the Company.

     (m) "Good Reason"  means  there  has  been  a  material  reduction  in  the
   Participant's  compensation or benefits,  or a material adverse change in the
   Participant's status,  working conditions or management  responsibilities  or
   the Participant is required to change his place of employment by more than 50
   miles from his place of employment.

     (n) "Loan" means a loan to a Participant to  acquire  Company  Stock  which
   shall  be  evidenced  by  a promissory note of the Participant and such other
   documents as determined by the Committee.

     (o) "Note" means a promissory note evidencing a Loan to a Participant.

     (p) "Participant" means any employee who receives a loan under the Plan.

     (q) "Performance Criteria" means the criteria selected by the Committee  to
   measure  Company performance for purposes of Section 6 from among one or more
   of the following measurements:  earnings per share calculated before  payment
   of income taxes, net income before income taxes, or return on equity.

     (r)   "Performance  Goal"  means  the  level  of  performance  as  to  each
   Performance Criteria,  as established by the Committee pursuant to Section 6,
   that  will  result  in  a  partial  or  complete  forgiveness  of interest or
   principal due under a Note.

     (s) "Retirement" means termination at or after the Normal  Retirement  Date
   as  defined  in  the  employee's  Deferred Compensation Agreement,  or if the
   employee has no such agreement,  the S&K Famous  Brands,   Inc.    Employees'
   Savings/Profit Sharing Plan.

     (t)  "Senior  Officer" means an officer of the Company who is determined to
   be a Senior Officer for purposes of the  Plan.    The  determination  of  the
   Committee  whether  an  employee qualifies as a Senior Officer shall be final
   and conclusive.

     (u) "Subsidiary" means,  with respect to any corporation,  a subsidiary  of
   that corporation within the meaning of Internal Revenue Code section 424(f).

3.    Eligibility.

     (a)  All  present  and  future employees who hold positions with management
responsibilities with the Company (or any parent or Subsidiary of  the  Company,
whether  now  existing  or  hereafter created or acquired) shall be eligible for
selection to receive Loans under the Plan.   The Committee shall have the  power
and complete discretion to select eligible employees to receive Loans.

     (b)  The  grant  of  a Loan shall not obligate the Company or any parent or
Subsidiary of the Company to pay an employee any particular salary,  to continue
the  employment of the employee after the Loan,  or to make further Loans to the
employee at any time thereafter.

4.    Maximum Amount of Loans.

     (a) The maximum amount of Company Stock available under  the  Plan  is  the
lesser  of  425,000  shares  or the amount of Company Stock that can be acquired
with Loans of an aggregate  principal  amount  of  $3,000,000.    The  aggregate
principal amount of new Loans may not exceed $1,500,000 in any one Fiscal Year.

     (b)  Subject  to  subsection (a),  the maximum amount of Loans available to
Participants for any Fiscal Year shall be determined by the Committee from  time
to  time.    The  Committee  shall establish procedures for the allocation among
eligible employees of any amount available for Loans.   The  maximum  number  of
shares that can be acquired with a Loan by any Participant in one Fiscal Year is
100,000.

     (c) The maximum aggregate principal amount of all Loans outstanding  for  a
Participant shall be determined as follows:

              (i)   Executive Officers - 150% of annual salary.
              (ii)  Senior Officers - 100% of annual salary.
              (iii) Other eligible employees - 50% of annual salary.

     The  maximum  amount of a Loan for a Participant shall be determined at the
Date of Loan and  shall  not  be  affected  by  any  subsequent  change  in  the
Participant's annual salary or job classification.

5.    Loan Terms.

     (a)  Subject  to  the further provisions of Section 5,  the Committee shall
   have the power and complete discretion to determine for each Participant  the
   terms, conditions, nature and amount of a Loan.

     (b)  The  Committee  shall  establish  as  to each Loan a minimum principal
   amount, the interest rate on the Loan, the method of calculating the interest
   on  the  Loan,   the  terms of repayment,  and any other terms and conditions
   consistent with the Plan that are deemed appropriate by the Committee.    All
   Loans made pursuant to the Plan shall include the following provisions:

         (i)  All  Company  Stock acquired from the Company with a Loan shall be
     acquired at Fair Market Value at the date of the acquisition, or, if a Loan
     is  subject to shareholder approval,  at the date the Loan was approved and
     the Participant commits to acquiring the Company Stock.

         (ii) A Loan shall be a full recourse obligation of the Participant.

         (iii) A Loan shall be secured by the Company Stock  acquired  with  the
     Loan.

         (iv)  The  initial  term of a Loan shall be no more than ten (10) years
     from the Date of Loan.

         (v) The interest rate on a Loan shall be not less than  the  applicable
     federal  rate  as determined under Internal Revenue Code section 1274(d) at
     the time the Loan is made or whenever the interest rate is adjusted.

         (vi) A Loan shall be due in full ninety (90) days after the Participant
     terminates  employment  with  the  Company  unless  a  different  period is
     provided in the Loan agreement.

         (vii) All Company Stock acquired with  a  Loan  shall  be  acquired  in
     compliance with the Company's securities law compliance program.

     (c) As determined by the Committee,  a Loan may provide for (i) forgiveness
   of up to twenty-five percent (25%) of the principal  of  the  Loan  upon  the
   achievement of Performance Goals pursuant to Section 6,  continued employment
   and/or retention  of  the  Company  Stock  by  the  Participant  and/or  (ii)
   forgiveness  of all or a portion of the interest on the Loan upon achievement
   of Performance Goals pursuant to Section 6.   As determined by the Committee,
   a  Loan may also provide for such forgiveness of interest and/or up to 25% of
   principal upon termination of the  Participant's  employment  due  to  death,
   Disability,   Retirement  or  termination  by the Company without Cause (or a
   resignation by the Participant  with  Good  Reason)  following  a  Change  of
   Control.

     (d) At any time, the Committee may, in its sole discretion,  and subject to
   such conditions as it may impose or authorize,  extend the time for repayment
   of a Loan or make other adjustments to a Loan,  provided that a change  to  a
   Loan  shall not,  without the consent of the Participant,  adversely affect a
   Participant's rights under such Loan.

     (e) At the time a Loan is made,  the Committee may impose  restrictions  on
   the  Participant's  ability  to sell,  encumber,  or otherwise dispose of the
   Company Stock acquired with the Loan.

     (f) A Loan may provide for mandatory payments of principal and interest  at
   times  and in amounts determined by reference to bonus and incentive payments
   made or to be made by the Company to the Participant.

     (g) The Company may place on any  certificate  representing  Company  Stock
   acquired  or  held with the proceeds of a Loan any legend deemed desirable by
   the Company's counsel to comply with federal or state securities laws and  to
   disclose the restrictions, if any, on dispositions imposed by the Committee.

   6.   Performance-Based Forgiveness.   At its discretion,  the  Committee  may
determine  that  a Loan shall include provisions for the possible forgiveness of
interest and/or principal based  on  Company  performance.    If  the  Committee
determines  that  a  Loan  shall  include  provision for possible forgiveness of
interest and/or principal based on performance,  the following provisions  shall
apply:

     (a)  Within  90 days after the start of a Fiscal Year,  the Committee shall
   select the Performance Criteria to be used  and  the  extent  to  which  each
   Performance  Criteria shall be weighted.   The Committee shall also establish
   the Performance Goals applicable to the Loan.   The Committee  may  vary  the
   Performance Criteria selected, the weighting of the Performance Criteria, and
   the Performance Goals from Fiscal Year to Fiscal Year.    The  Committee  may
   establish Performance Goals based on performance over multiple Fiscal Years.

     (b)  The  Committee shall determine the amount of interest and/or principal
   that shall be forgiven depending upon whether,  or the extent to which,   the
   Performance  Goals  have  been  achieved.    The Performance Criteria,  their
   weighting, Performance Goals, potential interest and/or principal forgiveness
   that  are  established  for a Loan shall be disclosed to the Participant on a
   performance schedule.  The schedule shall contain a mathematical formula that
   provides  the  amount  of  the  forgiveness  based on the extent to which the
   Performance Goal for each Performance Criteria is achieved.

     (c) At such times as required under a performance schedule,  the  Committee
   shall  determine  the  achievement of the Performance Goals and the resulting
   amount of interest and/or principal, if any, that shall be forgiven under the
   performance  schedule.    The Committee's determination of the achievement of
   the Performance Goals shall be certified in writing prior to the  forgiveness
   of any interest and/or principal.  All determinations regarding the extent to
   which any Performance Goals have been achieved will be made by the Committee.

   7.   Effective Date of the Plan.   This Plan shall be effective on March  23,
1995, subject to approval by the shareholders of the Company.

   8.    Termination,   Modification,  Change.   If not sooner terminated by the
Board, this Plan shall terminate at the close of business on March 23, 2005.  No
Loans  shall  be  made  under  the  Plan  after its termination.   The Board may
terminate the Plan or may amend the Plan in  such  respects  as  it  shall  deem
advisable;   provided  that,  if and to the extent required by Rule 16b-3 of the
Act,  no change shall be made that (i) materially increases the total amount  of
Company  Stock  available  for  Loans or the amount of available Loans under the
Plan,    (ii)  materially  modifies  the  requirements  as  to  eligibility  for
participation  in the Plan,  or (iii) materially increases the benefits accruing
to Participants under the  Plan,   unless  such  change  is  authorized  by  the
shareholders of the Company.   A termination or amendment of the Plan shall not,
without the consent of the  Participant,   adversely  affect  the  Participant's
rights under a previously granted Loan.

9.    Administration of the Plan.

     (a) The Plan shall be administered by the Committee, which shall consist of
   not less than two members of the Board,  who shall be appointed by the Board.
   The  Committee  shall  be  the  Compensation Committee unless the Board shall
   appoint another Committee to administer the Plan.   The Committee shall  have
   general  authority to impose any limitation or condition upon a Loan that the
   Committee deems appropriate to achieve the  objectives  of  the  Plan.    The
   Committee   shall   have   the  authority  to  interpret  the  Plan  and  its
   interpretations shall be binding on all parties.  The Board may establish and
   revise  from  time to time rules and regulations for the Plan.   The terms of
   this Plan shall be governed by the laws of the Commonwealth of Virginia.

     (b) The Committee will have full  and  complete  authority,   in  its  sole
   absolute discretion, to implement and administer the provisions of Section 6.
   The actions and determinations of the Committee on all  matters  relating  to
   Section 6 will be final and conclusive.

  10.    Change in Capital Structure.   In the event of a stock dividend,  stock
split or combination of shares,  recapitalization or merger or other  change  in
the  Company's  capital  stock (including,  but not limited to,  the creation or
issuance to shareholders generally of  rights,   options  or  warrants  for  the
purchase of common stock or preferred stock of the Company), the number and kind
of shares of stock or securities of the Company to be subject to the Plan  shall
be appropriately adjusted by the Committee, whose determination shall be binding
on all persons,  and the Committee may take such other actions with  respect  to
outstanding Loans as the Committee deems appropriate.   Notwithstanding anything
in the Plan to the contrary,  the  Committee  may  take  the  foregoing  actions
without the consent of any Participant,  and the Committee's determination shall
be conclusive and binding on all persons for  all  purposes,   provided  that  a
change  to a Loan shall not,  without the consent of the Participant,  adversely
affect a Participant's rights under such loan.

  11.  Nontransferability of Loans.  Loans and all rights associated with Loans,
by their terms,  shall not be transferable by the Participants except by will or
by the laws of descent and distribution.

  12.  Notice.  All notices and other communications required or permitted to be
given  under this Plan shall be in writing and shall be deemed to have been duly
given if delivered personally or mailed first class, postage prepaid, as follows
(a)  if  to  the Company - at its principal business address to the attention of
the Chief Financial Officer;  (b) if to any Participant - at the last address of
the   Participant  known  to  the  sender  at  the  time  the  notice  or  other
communication is sent.
<PAGE>

                       S & K FAMOUS BRANDS, INC.

                                 PROXY

      THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned,  revoking all previous proxies,  hereby appoints Robert E.
Knowles and Laura S.  O'Grady,  and each of them with full power of substitution
to  each,   proxies (and if the undersigned is a proxy,  substitute proxies) and
attorneys to represent the undersigned at the Annual Meeting of Shareholders  of
S  &  K Famous Brands,  Inc.,  to be held in the Company's store located at 5918
West Broad Street, Richmond, Virginia, at 10:00 a.m., E.D.T.,  on May 25,  1995,
and  at  any  and  all  adjournments  thereof,  and to vote as designated on the
reverse hereof, all of the Common Shares of S & K Famous Brands, Inc., par value
$.50 per share,  held of record by the undersigned on April 5, 1995, as fully as
the undersigned could do if personally present.

     THIS PROXY WHEN PROPERLY EXECUTED WILL BE  VOTED  IN  THE  MANNER  DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR PROPOSALS 1, 2 AND 3.

                           (continued on other side)

1. ELECTION OF DIRECTORS

   FOR all          WITHHOLD     (Instruction: To withhold authority to vote
  nominees         AUTHORITY     for any individual, strike a line through
listed (except    (to vote for   the nominee's name in the list provided below.)
 as marked to     all nominees
 the contrary)      listed)      S. Siegel, R. Burrus, D. Colbert, S. Herson,
                                 A. Lewis, R. Sharp, M. Wishnack
    [ ]               [ ]


2. PROPOSAL TO APPROVE          3. PROPOSAL TO RATIFY THE SELECTION
   THE COMPANY'S STOCK             OF PRICE WATERHOUSE LLP as the
   PURCHASE LOAN PLAN.             independent accountants of the Company.

  FOR   AGAINST  ABSTAIN               FOR   AGAINST   ABSTAIN

  [ ]     [ ]      [ ]                 [ ]     [ ]       [ ]

4. In their discretion, the proxies are authorized to vote upon
   such other business as may properly come before the meeting
   or any adjournment thereof.

Receipt of the Secretary's Notice of and the related  Proxy  Statement  for  the
Annual  Meeting  of  Shareholders  to  be  held  on  May  25,   1995,  is hereby
acknowledged.

Please sign exactly as name appears to the left.  When shares are held by two or
more  persons as joint tenants,  any of such persons may sign.   When signing as
attorney, executor, administrator,  trustee or guardian,  please give full title
as such.   If a corporation,  please sign in full corporate name by President or
other authorized officer.  If a partnership,  please sign in partnership name by
authorized person.

Dated:__________________________________________, 1995

______________________________________________________
               Shareholder's Signature

______________________________________________________
        Shareholder's Signature if held jointly

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE
ENCLOSED ENVELOPE.

              "PLEASE MARK INSIDE BLUE BOXES SO THAT DATA
              PROCESSING EQUIPMENT WILL RECORD YOUR VOTES"




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