S&K FAMOUS BRANDS INC
10-K405, 1996-04-09
APPAREL & ACCESSORY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-K

(Mark One)

[ X ]        ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                   FOR THE FISCAL YEAR ENDED JANUARY 27, 1996

                                       OR

[    ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

       For the transition period from _____________ to _________________

                           Commission File No. 0-11682

                           S & K FAMOUS BRANDS, INC.
 ------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Virginia                                    54-0845694
- ------------------------------          ------------------------------------
(State or other jurisdiction of        (I.R.S. Employer Identification No.)
incorporation or organization)

    11100 West Broad Street, P. O. Box 31800, Richmond, Virginia 23294-1800
- ----------------------------------------------------------------------------
                    (Address of principal executive offices)

Registrant's telephone number, including area code:          (804) 346-2500
                                                      -----------------------


Securities registered pursuant to Section 12(b) of the Act:

    Title of each class             Name of each exchange on which registered
- -----------------------------       ------------------------------------------
           None

Securities registered pursuant to Section 12(g) of the Act:

                        Common Stock     $.50 par value
             -----------------------------------------------------
                                (Title of Class)

           Indicate by check mark whether the Registrant (1) has filed all
           reports required to be filed by Section 13 or 15 (d) of the
           Securities Exchange Act of 1934 during the preceding 12 months (or
           for such shorter period that the registrant was required to file such
           reports), and (2) has been subject to such filing requirements for
           the past 90 days.
           Yes    X      No _____



                                                         1

<PAGE>



           Indicate by check mark if disclosure of delinquent filers pursuant to
           Item 405 of Regulation S-K is not contained herein, and will not be
           contained, to the best of registrant's knowledge, in definitive proxy
           or information statements incorporated by reference in Part III of
           this Form 10-K or any amendment to this Form 10-K.    (X)

           The aggregate market value of the voting stock held by nonaffiliates
           of the registrant as of April 3, 1996, was approximately $22,492,000.

           This figure was calculated by multiplying (i) the mean between the
           high and low prices for the registrant's common stock on April 3,
           1996, as reported by the NASDAQ National Market System, by (ii) the
           number of shares of the registrant's common stock not held by the
           officers or directors of the registrant or any persons known to the
           registrant to own more than five percent of the outstanding common
           stock of the registrant. Such calculation does not constitute an
           admission or determination that any such officer, director or holder
           of more than five percent of the outstanding common stock of the
           registrant is an affiliate of the registrant.

           As of April 3, 1996,  5,066,371 shares of the registrant's Common
           Stock, $0.50 par value were outstanding.

Documents Incorporated by Reference

The portions of the 1995 Annual Report to Shareholders for the fiscal year ended
January 27, 1996, referred to in Part II, are incorporated by reference into
Part II. The portions of the Proxy Statement for the Company's Annual Meeting of
Shareholders to be held on May 30, 1996, referred to in Part III, are
incorporated by reference into Part III.


                                                         2

<PAGE>



                                     PART I.

Item 1.  Business

         (a)      General Development of Business

S & K Famous Brands, Inc. (the "Company") has been in business for twenty-nine
years. The Company began operations with one store and presently operates 184
stores. The Company was incorporated in Virginia in 1970, as successor to a
business established in 1967. As used herein, the term "Company" includes the
Company and its predecessors. The Company's corporate headquarters is located at
11100 West Broad Street, Richmond, Virginia; the telephone number is (804)
346-2500. For a discussion of the Company's business and its development during
the fiscal year ended January 27, 1996 ("fiscal 1996"), see "Narrative
Description of Business."

         (b)      Financial Information about Industry Segments

The Company is engaged in one line of business, the retail sale of men's
clothing, furnishings, sportswear and accessories. Accordingly, data with
respect to separate industry segments is not applicable and has not been
reported herein.

         (c)      Narrative Description of Business

GENERAL

The Company is engaged in the retail sale of men's clothing, furnishings,
sportswear and accessories through stores trading primarily as S & K Famous
Brand Menswear (S & K). The Company sells in-season, firstquality, men's
apparel, primarily with nationally recognized brand names, at 20% to 40% less
than regular, full-priced department and specialty store prices. This apparel
includes a full line of men's suits, sportcoats, slacks, shirts, ties,
sportswear and related accessories.

The Company's operations are generally conducted under the name S & K Famous
Brand Menswear, but the Company does operate three stores under the name
Menswear Mega Center. There are 184 stores in 27 states: Virginia, Alabama,
Arkansas, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky,
Louisiana, Maine, Maryland, Michigan, Mississippi, Missouri, New Jersey, New
York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee,
Texas, West Virginia and Wisconsin. Except for one free-standing location, all
of the S&K stores are located either in strip shopping centers or enclosed
shopping malls.

During fiscal 1996, the Company opened 20 new S & K stores and one new Menswear
Mega Center, totaling 112,195 square feet, in the following localities:

Florida:         Jacksonville, Pensacola and Tampa market (which includes one
                       store each in Brandon, Clearwater, St. Petersburg and
                       Tampa)
Illinois:        Peoria
Iowa:            Des Moines
Louisiana:       Baton Rouge
Maryland:        New Carrollton (Menswear Mega Center)
New York:        Buffalo market (includes one store in Hamburg and two stores in
                       Williamsville), Niagara Falls and Syracuse market
                       (includes one store each in Clay and Dewitt)

North Carolina:  Durham
Ohio:            West Carrollton (Dayton market)
Oklahoma:        Tulsa
Pennsylvania:    Erie
Texas:           Austin


                                                         3

<PAGE>



In fiscal 1996, the Company closed seven S&K stores totaling 23,690 square feet
(Brunswick, Georgia; Moline, Illinois; Davenport, Iowa; Sikeston, Missouri;
Winston-Salem (Hanes Mall), North Carolina; Brentwood, Tennessee (relocating in
Spring 1996 to Mallory Corners Shopping Center); Richmond (Azalea Mall,
Virginia). Additionally, the Company closed its two Menswear Mega Centers in the
Chicago, Illinois market (Arlington Heights and Downers Grove) which totaled
35,410 square feet. These closed stores had not met the Company's sales and
profitability expectations.

The following table summarizes information concerning store openings and
closings during the fiscal years presented:
<TABLE>
<CAPTION>

                                                                Fiscal Year Ended
Stores:                                    1/27/96       1/28/95         1/29/94       1/30/93        1/25/92
<S>                                            <C>           <C>             <C>           <C>            <C>
Open at beginning of year                      172           154             127           117            101
Closed during year                               9             4               1             3              3
Opened during year                              21            22              28            13             19
Open at end of year                            184           172             154           127            117
                                     =============  ============ =============== =============  =============
Relocations                                      0             3               3             5              1

</TABLE>

Average sales per selling square foot for the stores included in comparable
store sales statistics were: $215, $212, $217, $221, and $210 in the fiscal
years ended 1996 through 1992, respectively. Other than the general economic and
competitive environment, average sales per selling square foot are primarily
influenced by three factors: sales levels in existing stores from year to year;
an increasing proportion of newer stores which, although profitable, might not
have reached sales levels of more mature stores; and an increasing number of
additional stores in existing markets, where the Company does not expect sales
levels to be as high as in markets in which the Company operates a single store.
The number of new stores opened in existing markets (which negatively impacted
existing store sales while increasing total market sales) in fiscal years 1996,
1995 and 1994, were four, five, and eight, respectively.

MERCHANDISE AND MARKETING

The merchandise offered in the Company's stores feature a wide variety of
nationally recognized labels from America's leading manufacturers as well as the
Company's exclusive, private-labels. This first-quality merchandise is purchased
directly from manufacturers or produced to S & K's specifications and sold at
prices substantially lower than those regularly charged by department and
specialty stores. The Company does not purchase any "seconds" or "irregulars".
S & K offers a complete line of men's apparel: suits, sportcoats, furnishings,
casual clothing and accessories. Additionally, the Company's "Corporate Casual"
collection, which is sportcoat driven, responds to the trend toward relaxed
dress codes in the workplace.

S & K's sales associates provide the level and quality of customer service
generally found only in exclusive men's clothing stores. These services include
providing basic alterations at modest cost, soliciting comments from customers
on their satisfaction with the merchandise and services, maintaining customer
files on special preferences, and offering a liberal refund policy for returned
merchandise, including a money-back guarantee. S & K also offers a Premiere Club
for those customers who shop with the Company on a repeat basis. Members of the
Premiere Club receive periodic mailings which usually contain special
promotional opportunities, as well as free alterations for the life of garments
purchased.


                                                         4

<PAGE>



S & K uses television as its primary advertising media. Television may be
occasionally supplemented by newspaper for certain promotions or special events
such as grand openings. The Company also uses direct mail for Premiere Club
promotions. The Premiere Club allows the Company to target customers who have
been the most responsive and loyal to S & K in the past. The Company anticipates
that its Premiere Club promotions will continue to increase and may ultimately
serve as the basis for most future promotional efforts. In fiscal 1996 the
Company continued to use Baseball Hall of Famer Johnny Bench as its advertising
and marketing spokesperson. The S & K customer has been receptive to this
association and the Company plans to continue this relationship in fiscal 1997.

PURCHASING AND DISTRIBUTION

Purchasing for all of the Company's stores is directed from the Company's
headquarters in Richmond, Virginia, under the control of the Executive Vice
President - Merchandising and Distribution.

The Company purchases branded merchandise directly from a number of nationally
recognized manufacturers. These purchases consist primarily of merchandise
produced in volume specifically from orders placed by S & K well in advance of
manufacturers' production cycles and to a much lesser extent from manufacturers'
overstocks. S & K's advance purchasing enables manufacturers to fill the
Company's orders during off-peak manufacturing periods. The Company believes
these buying practices enable it to sell this merchandise at prices generally
20% to 40% below prices regularly offered by full-priced department and
specialty stores.

The Company also uses a number of high quality men's clothing factories which
manufacture goods to its specifications for Company-owned labels, such as
Tailors Row, Deansgate, Club Run, Cambridge Bay, Fenzia and others. The Tailors
Row label, which includes suits, blazers and slacks, offers a 100% worsted wool
product with an exceptional level of tailoring and complements the Company's
other clothing lines. The Company also offers a similar product line using
blended fabric under its Deansgate label. The various manufacturing programs
enable the Company to better control the quality, selection and depth of its
merchandise and supplement apparel purchased from brand name manufacturers.

S & K works diligently to establish and maintain good vendor relationships. The
Company purchases merchandise from approximately 150 vendors. Except for one
vendor who accounted for approximately 16%, no other vendor exceeded 10% of the
Company's purchases in fiscal 1996. S & K does not believe that the loss of any
vendor would significantly impact the Company. The Company does not maintain any
long-term purchase commitments or arrangements with any supplier and believes
that there will be sufficient sources of merchandise to support its expansion
plans with no adverse effect on its purchasing practices.

S & K has a basic item replenishment program with its major suppliers for much
of its merchandise to fulfill customers' needs on a timely basis and increase
the Company's inventory turnover. Substantially all of the Company's merchandise
is received centrally at its 110,000 square foot distribution center in
Richmond, Virginia. While the Company does have a program in place to ship
direct to certain stores from its vendors, most merchandise is sorted, priced
(if not pre-ticketed by the vendor) and distributed from the distribution
center. S & K's stores within an average 200 miles distance from Richmond
receive merchandise twice a week with deliveries generally made by the Company's
own trucks. Deliveries are made two to three times a week to stores outside this
radius using common carriers or package delivery companies. In fiscal 1995,
several enhancements were made in the distribution center including the
reconfiguration of the shipping area, an additional interior deck and technology
improvements. The Company believes that through these enhancements and the
availability of direct vendor shipments to its stores that there is sufficient
capacity for receiving, storing and shipping merchandise to support the
Company's future expansion plans.



                                                         5

<PAGE>



STORE OPERATIONS

Each store is under the direction of a general manager who is supervised by a
district manager. The district managers, who each generally supervise ten to
fifteen stores, visit the stores frequently to review merchandise needs,
personnel training and performance, and adherence to the Company's operating
procedures.

The Company uses a multi-disciplinary training course specifically developed for
S & K associates. All store associates participate in this 75-day self study
program, which the Company calls its "Gold Star" program. This program sets a
personalized standard of performance for each sales associate on a weekly basis
and closely monitors that progress. Additionally, throughout the year, the
Company conducts numerous one-week, in-house training seminars for selected
management trainees and full-time sales associates. These developmental programs
are enhanced by continuous on-the-job training, video training and periodic,
indistrict meetings conducted by district managers or Vice Presidents -
Operations. Annually, all general managers are brought to Richmond to
participate in a 4-day corporate training and team building session.

The Company stresses promotion from within, and most of the Company's general
managers and district managers have been promoted in this manner. S & K has cash
bonuses and other incentive plans in effect for its store and district managers
with awards based upon individual and store performance.

Each store employs an average of six sales associates, some on a part-time
basis. A weekly sales goal is established for each sales associate. The Company
evaluates weekly productivity reports and conducts semi-annual Management by
DevelopmentR goal reviews to apprise each associate of his or her performance.

All sales are accepted with cash, personal checks or independent credit cards
(Visa/Master Card/Discover). The Company assumes no credit risk on credit card
purchases but pays a customary percentage of those sales to a credit card
processor as a service charge. The Company has a liberal refund policy on
returned merchandise.

INFORMATION MANAGEMENT AND POINT-OF-SALE SYSTEM

Inventory records are controlled centrally and updated daily utilizing an
automated point-of-sale (POS) system. Each store's POS system is polled nightly
by the Company's computerized information system. This system assimilates all
data and interfaces with the Company's automated merchandise control, ordering,
replenishment and open-to-buy systems. Semi-annual physical inventories are
conducted in every store to verify and enhance the accuracy of the merchandise
information system. Additionally, the store managers provide daily information
to the central office where it is subjected to various sales, cash and inventory
procedures.

All stores have a POS system which includes automatic price lookup, the ability
to scan barcoded merchandise price tickets, the ability to send and receive
electronic mail, the ability to capture Premiere Club purchase activity and
store productivity reporting capabilities. The Company is continuing to evaluate
currently available POS technology and has identified productivity and customer
service enhancements which could be customized to meet S&K's expectations. The
Company expects to upgrade it's POS system and, following successful testing,
convert a minimum of two districts in 1996. Upgrading all current stores is
estimated to require a capital outlay of approximately $2.0 million and is
expected to be completed between one to three years.


                                                         6

<PAGE>



STORE EXPANSION

The Company plans to continue its policy of pursuing suitable locations and
opening new stores when attractive opportunities are presented. The general plan
for expansion is to increase sales and market share through the development of
additional store locations in both new and existing markets, subject to
favorable economic conditions.

The Company is currently seeking new S&K store locations in the eastern half of
the United States. The criteria used in selecting sites for new stores include
the geographic locations and the demographics and psychographic of the
surrounding area. Based on S & K's research, the Company locates its stores in
areas that appear most

<PAGE>

likely to be receptive to the Company's retailing strategy. With respect to
store sites in shopping centers, the Company considers the principal anchor
stores located in the center, tenant mix and the positioning of the Company's
site within that center.

The S & K stores are designed to provide what the Company believes is required
by the modern-day value-conscious consumers of menswear. The Company's store
formats are designed to attract a broad mix of customers by providing the
customer with the opportunity to make purchases quickly during leisure time as
well as having quality merchandise displayed in attractive store settings.
Additionally, each store format incorporates the latest advances in
merchandising techniques.

The Company currently has three S&K formats: approximately 59% of the stores are
considered to be traditional stores, 33% are outlets and 8% are superstores
(which were redesigned and expanded in fiscal 1996). The 4,000 square foot
traditional S & K store provides a specialty store setting and is generally
located near regional malls in mid-size markets. The 3,500 square foot outlet
store is located within outlet centers and is designed to attract the bargain
shopper. The 5,500-6,500 square foot superstore carries a much broader
merchandise assortment, especially in tailored clothing. The larger format
enables the Company to use "shop concepts" within the store, i.e. - golf shop,
formal shop, etc., as well as expand the presentation of its "Corporate Casual"
collection.

The Company currently has three stores operating under the name Menswear Mega
Center in the Washington D.C. market. These stores, approximately five to six
times larger than a traditional S & K store, carry significantly more
merchandise, including over 8,000 suits and sportcoats and operate on a
low-overhead concept in a no frills, warehouse-type environment. The Company is
continuing to evaluate the Menswear Mega Center concept and currently has no
additional locations planned for 1996.

SEASONALITY

The Company's business is highly seasonal, with peak sales periods occurring
during the fourth fiscal quarter, which includes the Christmas season. The
fourth fiscal quarter generally accounts for approximately 30-33% of the
Company's net sales and 55-60% of its net earnings for a fiscal year.

WORKING CAPITAL

The Company has historically funded its working capital from internally
generated funds and from bank borrowings and expects these sources to continue
to be adequate for the foreseeable future.


                                                         7

<PAGE>



COMPETITION

The retail men's apparel business is highly competitive. The Company's stores
compete with department stores, other men's specialty stores and discount
clothing stores. The Company competes on the basis of price, quality and
selection of merchandise, as well as customer service and store location. Many
of its competitors are considerably larger than the Company and have
substantially greater financial and other resources. At various times throughout
the year, department store chains and full-priced specialty shops offer brand
name merchandise at substantial markdowns, at times resulting in prices matching
or less than those regularly offered by the Company.

EMPLOYEES

As of January 27, 1996, the Company had approximately 1,500 employees, more than
half of whom worked part-time. A number of part-time employees are usually added
during the Christmas holiday season. None of the Company's employees are covered
by collective bargaining agreements. The Company considers its employee
relations to be good.

TRADEMARKS AND SERVICE MARKS

The Company believes it has the right to use all trademarks and service marks
necessary to conduct its business as currently operated. The Company considers
these marks and the accompanying customer recognition and goodwill to be
valuable to its business, particularly in the case of its "S&K"-related service
marks and logos. The Company believes its existing rights to use such marks can
be preserved through continued use of the marks and, where applicable, renewal
of registrations.

                   (d)     Financial Information about Foreign and Domestic
                           Operations and Export Sales

The Company has no foreign operations or export sales.


                                                         8

<PAGE>



Item 2.  Properties

All of the Company's stores are leased. Of the 184 stores, 150 are located in
strip shopping centers, 33 are located in enclosed malls and one is
free-standing. The square footage of the stores varies with store format. The
traditional S&K store generally ranges in size from approximately 3,500 to 4,500
square feet, the outlet stores from 3,000 to 4,000 square feet and the
superstores from 5,500 to 6,500 square feet. The Menswear Mega Centers range in
size from approximately 17,700 to 22,400 square feet. All stores are located in
close proximity to population centers, department stores and other retail
operations and are often situated near a major highway or thoroughfare.

As leases expire, the Company generally exercises a renewal option when
desirable. It is S & K's strategy to negotiate its leases to include termination
clauses exercisable within two years of initial occupancy. By exercising this
termination clause when appropriate, S & K is able to minimize any long-term
effect of opening an undesirable location which would be unable to meet volume
and profitability expectations. Additionally, these termination clauses give the
Company flexibility to relocate a store should a more attractive site become
available in that market. In most cases, the Company's new stores have been
profitable, on an operating basis, in the first quarter of their operation.

The company closed seven S&K stores in fiscal 1996: Brunswick, Georgia; Moline,
Illinois; Davenport, Iowa; Sikeston, Missouri; Winston-Salem (Hanes Mall), North
Carolina; Brentwood, Tennessee; Richmond (Azalea Mall), Virginia. Additionally,
the Company closed its two Menswear Mega Centers in the Chicago, Illinois market
(Arlington Heights and Downers Grove).

As of April 3, 1996, the Company operated 184 stores in 27 states.  The
following summary recaps the number of current locations by state.

                                                   Number of stores

   Virginia  ....................................          26
   Alabama ......................................          10
   Arkansas  ....................................           3
   Florida  .....................................          18
   Georgia   ....................................           8
   Illinois  ....................................           6
   Indiana  .....................................           6
   Iowa  ........................................           2
   Kansas   .....................................           1
   Kentucky  ....................................           2
   Louisiana  ...................................           6
   Maine  .......................................           2
   Maryland  ....................................           2
   Michigan  ....................................           8
   Mississippi  .................................           1
   Missouri .....................................           2
   New Jersey  ..................................           1
   New York  ....................................          15
   North Carolina  ..............................          20
   Ohio  ........................................           9
   Oklahoma  ....................................           2
   Pennsylvania  ................................           5
   South Carolina  ..............................          10
   Tennessee   ..................................          11
   Texas  .......................................           4
   West Virginia  ...............................           1
   Wisconsin  ...................................           3
                                                        -----
   Total  .......................................         184


                                                         9

<PAGE>



Store leases generally provide for a base rent of between $6.00 and $21.00 per
square foot. Most leases contain provisions which require the payment of a
percentage of sales as additional rent, generally when sales reach specified
levels.

The Company's executive offices are located at its Corporate Headquarters and
Central Distribution Center in Richmond, Virginia, and are owned by the Company.
The total facility contains approximately 130,000 square feet, with the
distribution center occupying approximately 110,000 of that square footage.

Item 3.  Legal Proceedings

There are no legal proceedings against the Company which are expected to have a
material adverse effect upon the Company or its financial condition.

Item 4.  Submission of Matters to a Vote of Security Holders

None.


                                                        10

<PAGE>



EXECUTIVE OFFICERS OF THE REGISTRANT

The executive officers of the Company who serve at the discretion of the Board
of Directors are as follows:

Stuart C. Siegel, 53, is Chairman of the Board of Directors of the Company, and
is Chief Executive Officer.

Donald W. Colbert, 46, is President and Chief Operating Officer and is a
director of the Company.

Robert E. Knowles, 46, is Executive Vice President, Chief Financial Officer,
Secretary and Treasurer.  Mr. Knowles is a Certified Public Accountant.

Robert J. Taphorn, 50, has been Executive Vice President in charge of
merchandising and distribution since January 1994. Prior to January 1994, he was
a National Merchandise Manager in charge of home fashions for the catalog
division of Sears, Roebuck and Company from April 1992 to July 1993. Prior to
April 1992, he was Senior Vice President and General Merchandise Manager for
Emporium Weinstocks, a department store chain in California.

Harry S. Shendow, 62, is Senior Vice President--Merchandise.

Weldon J. Wirick, III, 45, is Senior Vice President--Operations.


                                                        11

<PAGE>



                                     PART II

Item 5.  Market for the Registrant's Common Equity and Related Stockholder
Matters

Please see page 8 of the 1995 Annual Report to Shareholders under the caption
"Price Ranges of Common Shares," which is incorporated herein by reference.

Item 6.  Selected Financial Data

Please see page 6 of the 1995 Annual Report to Shareholders under the caption
"Five-Year Summary of Selected Financial Data," which is incorporated herein by
reference.

Item 7.  Management's Discussion and Analysis of Financial Condition and Results
of Operations

Please see pages 7 - 8 of the 1995 Annual Report to Shareholders under the
caption "Management's Discussion and Financial Review," which is incorporated
herein by reference.

Item 8.  Financial Statements and Supplementary Data

Please see Part IV, Item 14 (a) 1., captioned "Financial Statements," for a list
of financial statements which are incorporated herein by reference from the 1995
Annual Report to Shareholders.

Please see page 12 of the 1995 Annual Report to Shareholders under the caption
"Quarterly Financial Data (unaudited)," which is incorporated herein by
reference.

Item 9.  Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure

None.




                                                        12

<PAGE>



                                    PART III


Item 10. Directors and Executive Officers of the Registrant

Please see page 4 of the registrant's definitive Proxy Statement under the
caption "Information Regarding Nominees", for information concerning directors,
which is incorporated herein by reference.

Please see section entitled "Executive Officers of the Registrant" in Part I of
this report for information concerning executive officers.

Item 11. Executive Compensation

Please see page 6 and page 10 of the registrant's definitive Proxy Statement
under the captions "Executive Compensation" and "Compensation Committee
Interlocks and Insider Participation," which are incorporated herein by
reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management

Please see pages 2 - 3 of the registrant's definitive Proxy Statement under the
captions "Security Ownership of Certain Beneficial Owners" and "Security
Ownership of Management," which is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions

Please see page 5 and page 8 of the registrant's definitive Proxy Statement
under the captions "Certain Relationships and Related Transactions" and "Stock
Purchase Loan Plan" which are incorporated herein by reference.



                                                        13

<PAGE>



                                     PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a) Documents filed as part of this report:
<TABLE>
<CAPTION>
                                                                                    Page in
                                                                                 Annual Report
    <S>                                                                             <C>
    1. Financial Statements:
       The following financial statements of S & K Famous Brands, Inc. and
       report of independent accountants, included in the registrant's 1995
       Annual Report to Shareholders are incorporated by reference in Item 8:

       Statements of Income for the fiscal years ended January 27, 1996,                  9
       January 28, 1995 and January 29, 1994.

       Statements of Changes in Shareholders' Equity for the fiscal years                 9
       ended January 27, 1996, January 28, 1995 and January 29, 1994.

       Balance sheets at January 27, 1996 and January 28, 1995.                          10

       Statements of Cash Flows for the fiscal years ended January 27, 1996,
       January 28, 1995 and January 29, 1994.                                            11

       Notes to Financial Statements                                                12 - 15

       Report of Independent Accountants                                                 15

    2. Financial Statement Schedules:

       None.

    3. Exhibits required to be filed by Item 601 of Regulation S-K:

       See INDEX TO EXHIBITS

</TABLE>


(b) Reports on Form 8-K filed during the last quarter of the year ended
    January 27, 1996.

      None.



Except for the information referred to in Items 5, 6, 7, 8 and 14(a) 1. hereof,
the 1995 Annual Report to Shareholders for the fiscal year ended January 27,
1996 shall not be deemed to be filed pursuant to the Securities Exchange Act of
1934.


                                                        14

<PAGE>



                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.




                                     S & K FAMOUS BRANDS, INC.




Date:  April 9, 1996                    /s/ Stuart C. Siegel
                                     -------------------------------
                                        STUART C. SIEGEL
                                        Chairman of the Board and
                                        Chief Executive Officer
                                        (Principal Executive Officer)



Date:  April 9, 1996                    /s/ Robert E. Knowles
                                     --------------------------------
                                        ROBERT E. KNOWLES
                                        Executive Vice President,
                                        Chief Financial Officer, Secretary
                                        and Treasurer (Principal
                                        Financial Officer)




Date:  April 9, 1996                    /s/ Janet L. Jorgensen
                                       -------------------------------
                                        JANET L. JORGENSEN
                                        Vice President - Controller
                                        (Principal Accounting Officer)


                                                        15

<PAGE>



Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.





Date:  April 9, 1996                        /s/ Stuart C. Siegel
                                             ----------------------------------
                                             STUART C. SIEGEL, Chairman of
                                             the Board of Directors



Date:  April 9, 1996                         /s/ Robert L. Burrus, Jr.
                                             ----------------------------------
                                             ROBERT L. BURRUS, JR., Director



Date:  April 9, 1996                         /s/ Donald W. Colbert
                                             ----------------------------------
                                             DONALD W. COLBERT, President and
                                             Chief Operating Officer,
                                             Director



Date:  April 9, 1996                         /s/ Selwyn S. Herson
                                             ----------------------------------
                                             SELWYN S. HERSON, Director



Date:  April 9, 1996                         /s/ Andrew M. Lewis
                                             ----------------------------------
                                             ANDREW M. LEWIS, Director



Date:  April 9, 1996                         /s/ Richard L. Sharp
                                             ----------------------------------
                                             RICHARD L. SHARP, Director



Date:  April 9, 1996                         /s/ Marshall B. Wishnack
                                             ----------------------------------
                                             MARSHALL B. WISHNACK, Director

                                                  16

<PAGE>



INDEX TO EXHIBITS

Exhibit No.

(3)      Articles of incorporation and bylaws

         a.       Registrant's Amended and Restated Articles of Incorporation,
                  filed as Exhibit 3(a) to registrant's Registration Statement
                  on Form S-1, No. 2-85291, are expressly incorporated herein by
                  this reference.

         b.       Registrant's Articles of Amendment to its Amended and Restated
                  Articles of Incorporation, filed as Exhibit 4(b) to
                  registrant's Registration Statement on Form S-8 (No.
                  33-23918), are expressly incorporated herein by this
                  reference.

         c.       Registrant's Articles of Amendment to its Amended and Restated
                  Articles of Incorporation, filed as Exhibit 3(c) to the
                  registrant's Form 10-K for the year ended January 29, 1994,
                  are expressly incorporated herein by this reference.

         d.       Bylaws of registrant as amended, filed as Exhibit 3(b) to the
                  registrant's Form 10-K for the year ended January 25, 1986
                  (File #0-11682), are expressly incorporated herein by this
                  reference.

         e.       Amendments to registrant's Bylaws, filed as Exhibit 4.5 to the
                  registrant's Registration Statement on Form S-8 (No.
                  33-72270), are expressly incorporated herein by this
                  reference.

(4)      Instruments defining the rights of security holders, including
         indentures.

         a.       Credit Agreement dated as of August 31, 1990, between the
                  registrant and Signet Bank/Virginia, filed as Exhibit 4(a) to
                  the registrant's Quarterly Report on Form 10-Q for the quarter
                  ended October 27, 1990, is expressly incorporated herein by
                  this reference.

         b.       Bond Purchase Agreement and Agreement of Sale dated December
                  1, 1983, by and among registrant and Industrial Development
                  Authority of the County of Henrico, Virginia, Bank of
                  Virginia, and Bank of Virginia Trust Company, filed as Exhibit
                  2(d) to registrant's Form 8-A Registration Statement (File
                  #0-11682), is incorporated herein by this reference.

         c.       First Amendment to Bond Purchase Agreement and Agreement of
                  Sale dated November 1, 1984, by and among registrant,
                  Industrial Development Authority of the County of Henrico,
                  Virginia, and United Virginia Bank (now Crestar Bank), filed
                  as Exhibit 19 to the registrant's Quarterly Report on Form
                  10-Q for the quarter ended October 27, 1984 (File #0-11682),
                  is expressly incorporated herein by this reference.

         d.       Credit Agreement dated as of March 10, 1994, between the
                  registrant and Crestar Bank, filed as Exhibit 4(d) to the
                  registrant's Form 10-K for the year ended January 29, 1994, is
                  expressly incorporated herein by this reference.

         e.       First Amendment to Credit Agreement dated as of March 10,
                  1994, between the registrant and Signet Bank/Virginia, filed
                  as Exhibit 4(e) to the registrant's Form 10-K for the year
                  ended January 29, 1994, is expressly incorporated herein by
                  this reference.




                                                        17

<PAGE>






(10)     Material Contracts

         a.       Lease dated November 7, 1980, between registrant and Stuart C.
                  Siegel and amendment dated July 1, 1983, filed as Exhibit
                  10(e) to registrant's Form S-1 Registration Statement (File
                  #2-85291) and as Exhibit (10)(e)(1) to Amendment No. 1 to
                  registrant's Registration Statement on Form S-1 (File
                  #2-85291), respectively, are expressly incorporated herein by
                  reference.

     *   b.       Deferred compensation agreements dated February 1, 1988,
                  between registrant and the following officers of the
                  registrant:  Stuart C. Siegel, Donald W. Colbert, Robert E.
                  Knowles, Harry S. Shendow, Weldon J. Wirick, III, and James D.
                  Moore, Jr. filed as Exhibit 19(a) to registrant's Quarterly
                  Report on Form 10-Q for the quarter ended April 30, 1988 (File
                  #0-11682), is expressly incorporated herein by this reference.

     *   c.       1983 Stock Option Plan as amended on May 28, 1987, filed as
                  Exhibit 10(c) to registrant's Annual Report on Form 10-K for
                  the year ended January 30, 1988 (File #0-11682), is expressly
                  incorporated herein by this reference.

     *   d.       Executive Split Dollar Life Insurance Plan and Executive Split
                  Dollar Life Insurance Agreement, dated May 1, 1990, between
                  registrant and Stuart C. Siegel with a schedule of other
                  participants and their respective coverage amounts, filed as
                  Exhibit 10(e) to registrant's Annual Report on Form 10-K for
                  the year ended January 30, 1993 (File #0-11682), is expressly
                  incorporated herein by this reference.

    *    e.       1991 Stock Option Plan, filed as Exhibit 19 to registrant's
                  Quarterly Report on Form 10-Q for the quarter ended July 27,
                  1991 (File #0-11682), is expressly incorporated herein by this
                  reference.

    *    f.       Amendment to 1991 Stock Option Plan, filed as Exhibit 19 to
                  registrant's Quarterly Report on Form 10-Q for the quarter
                  ended May 1, 1993 (File #0-11682), is expressly incorporated
                  herein by this reference.

    *    g.       Stock Purchase Loan Plan filed as Exhibit A to the
                  registrant's definitive proxy statement for the Annual Meeting
                  of Shareholders held on May 25, 1995 (file #0-11682) is
                  incorporated herein by this reference.

(13)     Annual report to security holders, Form 10-Q or quarterly report to
         security holders

         a.       Registrant's 1995 Annual Report to its Shareholders for the
                  fiscal year ended January 27, 1996.

(23)     Consents of Experts and Counsel

         a.       Consent of Independent Accountants

(27)     Financial Data Schedule



*    Management contract or compensatory plan or arrangement of the Company
     required to be filed as an exhibit.


                                                        18





FIVE-YEAR SUMMARY OF SELECTED FINANCIAL DATA
<TABLE>
<CAPTION>


                                                                               Fiscal Year Ended
                                                              (Dollar amounts in thousands except per share data)
                                            ----------------------------------------------------------------------------------------
                                               JANUARY 27,       January 28,        January 29,        January 30,       January 25,
                                                      1996          1995 (1)           1994 (1)          1993 (1)           1992 (1)
                                            --------------   ----------------   ---------------    ---------------   ---------------
  <S>                                       <C>                <C>                <C>              <C>                 <C>
  INCOME STATEMENT DATA:

  Net sales ............................... $      122,759     $      112,416     $      98,976    $        87,024     $      75,069
  Cost of sales............................         67,896             64,078            55,202             47,893            42,048
  Gross profit.............................         54,863             48,338            43,774             39,131            33,021
  Selling, general and
     administrative expenses...............         47,279             42,084            36,001             31,647            26,764
  Interest.................................            797                740               467                345               489
  Depreciation.............................          2,174              2,008             1,615              1,382             1,287
  Net income...............................          2,731              2,350             3,610              3,448             2,677

  INCOME PER SHARE DATA:
  Net income...............................           $.55               $.49              $.75               $.72              $.57
  Weighted average shares outstanding            4,989,222          4,835,143         4,801,268          4,756,080         4,725,604

  BALANCE SHEET DATA:
  Working capital..........................   $     33,046     $       34,644     $      33,815      $      26,289     $      19,311
  Inventories..............................         39,702             40,397            38,595             32,174            27,113
  Net property and equipment...............         15,092             14,799            13,831             11,581            11,488
  Total assets.............................         60,598             60,341            56,482             47,090            41,425
  Long-term debt (including
     current maturities)...................          9,121             12,963            13,343              7,336             3,590
  Shareholders' equity.....................         40,372             37,559            35,042             30,903            27,322
  Book value per share.....................           7.98               7.76              7.27               6.49              5.78
  Current ratio............................          4.3:1              4.9:1             5.6:1              4.3:1             3.0:1

  NUMBER OF STORES OPEN AT
     END OF PERIOD.........................            184                172               154                127               117
</TABLE>


  (1) During the first quarter of fiscal 1996, the Company changed its method of
      determining the cost of inventory. See Notes to Financial Statements -
      Note 2. The change has been applied retroactively and decreased net income
      amounts previously reported as follows: $198,000 or $.04 per share in
      fiscal 1995; $404,000 or $.09 per share in fiscal 1994; $150,000 or $.04
      per share in fiscal 1993 and $121,000 or $.02 per share in fiscal 1992.



<PAGE>



  MANAGEMENT'S DISCUSSION AND FINANCIAL REVIEW

  RESULTS OF OPERATIONS

  The following table sets forth certain items in the Statements of Income as a
  percentage of net sales for fiscal years 1996, 1995, and 1994.

<TABLE>
<CAPTION>
                                                                         Percentage of Net Sales
                                                           -----------------------------------------------------
                                                                            Fiscal Year Ended
                                                           -----------------------------------------------------
                                                               1/27/96             1/28/95             1/29/94
                                                           -------------      ---------------      -------------
  <S>                                                              <C>                 <C>                 <C>
  Net  sales........................................               100.0                100.0              100.0
  Cost of sales.....................................                55.3                 56.9               55.8
                                                           -------------      ---------------      -------------
  Gross profit  ....................................                44.7                 43.1               44.2
  Other costs and expenses:
    Selling, general and administrative                             38.5                 37.4               36.4
    Interest........................................                 0.6                  0.7                0.5

    Depreciation....................................                 1.8                  1.8                1.6
    Other (income) expense, net.....................                 0.2                 (0.2)              (0.2)
                                                           -------------      ---------------      -------------
  Income before income taxes........................                 3.6                  3.4                5.9
  Provision for income taxes........................                 1.4                  1.3                2.3
                                                           -------------      ---------------      -------------
  Net income........................................                 2.2                  2.1                3.6
                                                           =============      ===============      =============
</TABLE>

  YEAR ENDED JANUARY 27, 1996 COMPARED TO YEAR ENDED JANUARY 28, 1995

  Net sales increased by 9% or $10.3 million, from fiscal 1995 to fiscal 1996.
  The increase in net sales reflects the net addition of 12 new stores in fiscal
  1996. The Company opened 21 new stores and closed nine stores including the
  year end closing of the Brentwood, Tennessee store which will be relocated in
  Spring 1996. These closed stores had not met the Company's sales and
  profitability expectations and included the two Menswear Mega Centers (MMC) in
  the Chicago, Illinois market. Comparable store sales were up 4%. Sales were
  positively impacted by strong suit sales while sportswear and seasonal
  merchandise were below expectations.

  Cost of sales in fiscal 1996 was 55.3% of net sales compared to 56.9% of net
  sales in fiscal 1995. This 1.6% of net sales reduction was primarily the
  result of improved initial markup on inventory purchased.

  Selling, general and administrative expenses in fiscal 1996 were 38.5% of net
  sales compared to 37.4% of net sales in fiscal 1995. This 1.1% of net sales
  increase was primarily attributable to increased levels of advertising as part
  of the Company's ongoing strategy to increase customer traffic and market
  share. To a lesser degree, the increase was due to higher store salaries to
  attract and retain employees, offset in part by the leveraging of fixed
  headquarters salaries on higher sales.

  Interest expense was .6% of net sales in fiscal 1996 compared to .7% in fiscal
  1995. The Company's 14% reduction in average borrowings from $11 million in
  fiscal 1995 to $9.5 million in fiscal 1996 offset the 26% increase in average
  borrowing rates.

  Other, net consists of other expense of .2% of net sales in fiscal 1996
  compared to other income of .2% of net sales in fiscal 1995. This increase in
  costs is primarily due to the closing of nine stores in fiscal 1996 compared
  to other income last year related to an insurable loss in which claim proceeds
  exceeded the net book value of the Company's assets.

  The effective tax rate increased to 38.0% in fiscal 1996 from 37.6% in fiscal
  1995 and was primarily attributable to shifts in the percentage of income
  allocated to states with higher tax rates.


<PAGE>



  YEAR ENDED JANUARY 28, 1995 COMPARED TO YEAR ENDED JANUARY 29, 1994

  Net sales increased by 14% or $13.4 million, from fiscal 1994 to fiscal 1995.
  The increase in net sales reflected the net addition of 18 new stores in
  fiscal 1995 including the relocation of three stores and the closure of four
  others which had not met the Company's sales and profitability expectations.
  Comparable store sales were down 2%. Sales were primarily impacted by a
  general softness in consumer demand for men's clothing in the Company's
  trading areas, and to a lesser degree, lower sportswear sales than planned due
  to unseasonable weather.

  Cost of sales in fiscal 1995 was 56.9% of net sales compared to 55.8% of net
  sales in fiscal 1994. This change was the result of the increased mix of lower
  margin sales from the four MMC stores and increased markdowns taken to clear
  seasonal merchandise. In fiscal 1994, only one MMC store was open the full 12
  months while three more stores were added late that year.

  Selling, general and administrative expenses in fiscal 1995 were 37.4% of net
  sales compared to 36.4% of net sales in fiscal 1994. This increase was the net
  result of increased levels of advertising in order to increase market share,
  offset by lower professional expenses.

  Interest expense was .7% of net sales in fiscal 1995 compared to .5% of net
  sales in fiscal 1994. This increase resulted from higher interest rates and
  higher average revolver borrowings which approximated $11.0 million in fiscal
  1995 and $8.0 million in fiscal 1994.

  The effective tax rate decreased to 37.6% in fiscal 1995 from 38.1% in fiscal
  1994 and was attributable to a continued shift in the percentage of income in
  states with lower tax rates and other adjustments.


  LIQUIDITY AND CAPITAL RESOURCES

  In fiscal 1996, the Company funded its operating activities, including capital
  expenditures for the opening of new stores, from internally generated funds
  and from bank borrowings. During fiscal 1996, the Company opened 20 new S&K
  stores, one new MMC store in Washington, DC and remodeled 12 other S&K stores
  including two existing superstores. Additionally, the Company closed nine
  stores, six of which occurred in the fourth quarter (including the two MMC
  stores in Chicago, Illinois). The Company believes that its sources of
  liquidity and capital resources will continue to be sufficient to fund its
  operations and capital expenditures.

  Operating activities provided net cash of $7.2 million and $4.0 million in
  fiscal 1996 and 1995, respectively, but used net cash of $1.9 million in
  fiscal 1994. The change between fiscal 1996 and 1995 was primarily
  attributable to reduced inventory growth. The change between fiscal 1995 and
  1994 was the net result of reduced inventory growth offset in part by the
  fiscal 1995 net income decrease.

  Net cash used in investing activities for the last three fiscal years was
  primarily for the purpose of store expansion and approximated $3.3 million,
  $3.4 million and $4.2 million, respectively. Fiscal 1995's capital
  expenditures also included $.4 million related to enhancements at the
  Distribution Center. The $.8 million decrease between fiscal 1995 and 1994
  resulted from the purchase of property and equipment for 25 new stores in
  fiscal 1995 compared to 28 in the prior year (three of which were larger MMC
  stores).

  Financing activities used net cash of $4.0 million and $.4 million in fiscal
  1996 and 1995 respectively, but provided net cash of $6.0 million in fiscal
  1994. Financing activities primarily relate to fluctuations in the principal
  of the Company's revolving credit agreements. The Company's unsecured
  revolving credit agreements with two banks aggregate $23.0 million. The
  Company has the right at the end of May 1997 to convert the revolving credit
  agreements to four-year term loans. At the end of fiscal 1996, the Company had
  $17.3 million available for use under its bank revolving lines of credit.

  OTHER MATTERS

  Historically, inflation has not significantly affected the Company's gross
  margins. When necessary, the Company has generally been able to pass through
  price increases as the cost of merchandise has increased.


<PAGE>



  PRICE RANGES OF COMMON SHARES

  S&K Famous Brands, Inc. common shares are traded over-the-counter and are
  listed on the Nasdaq National Market system under the symbol "SKFB." The
  following table is a quarterly composite of high and low stock prices.

<TABLE>
<CAPTION>
                                                                               Fiscal Year Ended January
                                                -----------------------------------------------------------------------------------
  Quarter                                                        1996                                           1995
  -------
                                                ------------------------------------           ------------------------------------
                                                    High                      Low                  High                      Low
                                                -----------               ----------           -----------              -----------
  <S>                                               <C>                     <C>                  <C>                      <C>
  First..................................           7 1/2                   6 1/2                14 1/2                   10 1/4
  Second.................................           9 1/4                   7                    12 1/2                     9 1/4
  Third..................................           9 3/8                   7 1/2                10                         7 1/2
  Fourth.................................           8 1/2                   5 3/4                10 1/4                     6
</TABLE>

  As of January 27, 1996, there were approximately 2,600 holders of S&K common
  stock, including approximately 435 holders of record. The number of record
  holders does not reflect the number of beneficial owners of the Company's
  common stock for whom shares are held by Cede & Co., certain brokerage firms
  and others. The Company has not declared cash dividends and anticipates that
  for the foreseeable future it will continue to follow its present policy of
  retaining earnings in order to finance the expansion and development of its
  business.


<PAGE>



  STATEMENTS OF INCOME
<TABLE>
<CAPTION>

                                                                                      Fiscal Year Ended
                                                              ----------------------------------------------------------------
                                                                  JANUARY 27,            January 28,            January 29,
                                                                      1996                  1995                    1994
                                                              ------------------    -------------------     ------------------
  <S>                                                           <C>                   <C>                     <C>
  NET SALES.............................................        $    122,758,840      $     112,416,382      $      98,976,288
  Cost of sales.........................................              67,895,644             64,077,834             55,202,010
                                                              ------------------    -------------------     ------------------
  Gross profit..........................................              54,863,196             48,338,548             43,774,278
  Other costs and expenses:
    Selling, genereral and administrative ..............              47,278,871             42,083,756             36,000,808
    Interest ...........................................                 797,279                740,437                467,458
    Depreciation and amortization                                      2,173,646              2,007,871              1,614,780
    Other (income) expense, net                                          207,941               (257,282)              (143,837)
                                                              ------------------    -------------------     ------------------
  Income before income taxes............................               4,405,459              3,763,766              5,835,069
  Provision for income taxes............................               1,674,000              1,413,900              2,224,800
                                                              ------------------    -------------------     ------------------
  NET INCOME............................................        $      2,731,459      $       2,349,866       $      3,610,269
                                                              ==================    ===================     ==================
  NET INCOME PER COMMON SHARE...........................        $           0.55      $            0.49       $           0.75
                                                              ==================    ===================     ==================

  Weighted average common shares outstanding..................         4,989,222              4,835,143              4,801,268
                                                              ==================    ===================     ==================
</TABLE>

See Notes to Financial Statements.

<PAGE>



  STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>


                                               Common Stock        Capital in    Notes Receivable
                                      -------------------------     Excess of     Stock Purchase       Retained
                                       Shares          Amount       Par Value       Loan Plan          Earnings         Total
                                      ----------    ------------ -------------   ---------------    -------------- ---------------
<S>                                   <C>             <C>          <C>            <C>                 <C>           <C>
Balance -- January 30, 1993 .......... 4,762,434      $2,381,217   $ 5,707,808                        $ 22,814,153  $   30,903,178
  Net income .........................                                                                   3,610,269       3,610,269
  Issuances of common stock  .........     4,338           2,169        71,035                                              73,204
  Exercise of stock options  .........    53,912          26,956       428,393                                             455,349
                                      ----------    ------------ -------------   ---------------    --------------   -------------
Balance -- January 29, 1994  ......... 4,820,684       2,410,342     6,207,236                          26,424,422      35,042,000
  Net income  ........................                                                                   2,349,866       2,349,866
  Issuances of common stock  .........     2,761           1,381        33,477                                              34,858
  Exercise of stock options  .........    15,000           7,500       124,574                                             132,074
                                      ----------    ------------ -------------   ---------------    --------------  --------------
Balance -- January 28, 1995  ......... 4,838,445       2,419,223     6,365,287                          28,774,288      37,558,798
  Net income  ........................                                                                   2,731,459       2,731,459
  Issuances of common stock  .........     5,714           2,857        37,141                                              39,998
  Issuances of common stock under the
     stock purchase loan plan ........   214,275         107,137     1,392,787                                           1,499,924
  Notes receivable - stock purchase ..                                            $ (1,499,924)                         (1,499,924)
  Reduction of notes receivable ......                                                  41,460                              41,460
                                      ----------    ------------ -------------   ---------------    --------------  --------------
BALANCE -- JANUARY 27, 1996 .......... 5,058,434      $2,529,217   $ 7,795,215    $ (1,458,464)       $ 31,505,747    $ 40,371,715
                                      ==========    ============ =============   ===============    ==============  ==============

</TABLE>

See Notes to Financial Statements.



<PAGE>



BALANCE SHEETS

<TABLE>
<CAPTION>

                                                                                JANUARY 27,             January 28,
                                                                                   1996                    1995
                                                                            -----------------       -----------------
  <S>                                                                         <C>                     <C>
  ASSETS
  CURRENT ASSETS:
       Cash..........................................................         $       520,005         $       584,887
       Accounts receivable...........................................                 609,194                 320,199
       Merchandise inventories.......................................              39,701,702              40,397,436
       Other current assets..........................................               2,299,519               2,263,805
                                                                            -----------------       -----------------

          Total current assets.......................................              43,130,420              43,566,327

  PROPERTY AND EQUIPMENT, NET........................................              15,091,661              14,799,145

  OTHER ASSETS ......................................................               2,376,115               1,975,313
                                                                            -----------------       -----------------
                                                                              $   60,598,196          $    60,340,785
                                                                            =================       =================

  LIABILITIES AND SHAREHOLDERS' EQUITY
  CURRENT LIABILITIES:
       Current maturities of long-term debt .........................         $       180,000         $       180,000
       Accounts payable .............................................               6,360,399               5,632,133
       Accrued compensation and related items........................               1,273,585                 980,365
       Current and deferred income taxes ............................               1,010,152               1,120,887
       Other current liabilities.....................................               1,260,258               1,009,159
                                                                            -----------------       -----------------

          Total current liabilities..................................              10,084,394               8,922,544
  LONG-TERM DEBT.....................................................               8,941,276              12,783,498

  DEFERRED INCOME TAXES..............................................               1,200,811               1,075,945

  COMMITMENTS

  SHAREHOLDERS' EQUITY:
       Preferred stock, $1 par value; authorized shares, 500,000;
           issued and outstanding shares, none.......................
       Common stock, $.50 par value; authorized shares, 10,000,000;
           issued and outstanding shares, 5,058,434 (1996) and
           4,838,445, (1995).........................................               2,529,217               2,419,223
       Capital in excess of par value................................               7,795,215               6,365,287
       Notes receivable -- Stock Purchase Loan Plan .................             (1,458,464)
       Retained earnings.............................................              31,505,747              28,774,288
                                                                            -----------------       -----------------
                                                                                   40,371,715              37,558,798
                                                                            -----------------       -----------------
                                                                              $    60,598,196         $    60,340,785

                                                                            =================       =================
</TABLE>

See Notes to Financial Statements.




<PAGE>



  STATEMENTS OF CASH FLOWS
  Increase (Decrease) in Cash

<TABLE>
<CAPTION>

                                                                                                     Fiscal Year Ended
                                                                          ---------------------------------------------------------
                                                                               JANUARY 27,        January 28,          January 29,
                                                                                  1996                1995                 1994
                                                                          ------------------- ------------------   ----------------
  <S>                                                                        <C>              <C>                    <C>
  CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income.............................................                   $ 2,731,459      $ 2,349,866            $  3,610,269
   Adjustments to reconcile net income to net cash
     provided by (used for) operating activities:
      Depreciation and amortization.......................                     2,569,107        2,363,117               1,912,071
      Loss on property dispositions, (net)                                       412,967           41,082                   4,292
      Other...............................................                       122,778          113,682                 105,262
      Changes in assets and liabilities:
         Accounts receivable..............................                      (288,995)         124,101                (104,605)
         Merchandise inventories .........................                       695,734       (1,802,625)             (6,420,542)
         Other current assets.............................                       (35,714)        (596,172)               (384,346)
         Other assets.....................................                      (400,802)        (435,833)               (246,614)
         Accounts payable and accrued expenses............                     1,354,043        1,769,683                (349,850)
         Income taxes and deferred income taxes...........                        14,131           23,245                 (22,135)
                                                                          --------------     ------------        ----------------

   Net cash provided by (used for) operating activities                        7,174,708        3,950,146              (1,896,198)
                                                                          --------------     ------------        ----------------

  CASH FLOWS FROM INVESTING ACTIVITIES:
   Capital expenditures...................................                    (3,293,317)      (3,427,782)             (4,179,042)
   Proceeds from property dispositions....................                        18,727           55,159                  12,882
                                                                          --------------     ------------        ----------------
   Net cash used for investing activities.................                    (3,274,590)      (3,372,623)             (4,166,160)
                                                                          --------------     ------------        ----------------

  CASH FLOWS FROM FINANCING ACTIVITIES:
   Net (paydowns) borrowings under revolving
        bank  lines of credit.............................                    (3,785,000)        (313,000)              6,082,000
   Proceeds from exercise of stock options................                                         95,438                 146,555
   Reduction of long-term debt............................                      (180,000)        (180,000)               (180,000)
                                                                          --------------     ------------        ----------------
   Net cash (used for) provided by financing activities                       (3,965,000)        (397,562)              6,048,555
                                                                          --------------     ------------        ----------------
  Net (decrease) increase in cash.........................                       (64,882)         179,961                 (13,803)
  Cash at beginning of period.............................                       584,887          404,926                 418,729
                                                                          --------------     ------------        ----------------
  Cash at end of period...................................                  $    520,005      $   584,887            $    404,926
                                                                          ==============     ============        ================

  SUPPLEMENTAL CASH FLOW INFORMATION: Cash paid during the period for:
      Interest............................................                  $    810,000     $    707,000            $    446,000
      Income taxes........................................                     1,680,000        1,409,000               2,260,000
</TABLE>

      See Notes to Financial Statements.

<PAGE>


  QUARTERLY FINANCIAL DATA
  (unaudited)

  Summarized quarterly financial data for fiscal 1996 and 1995 are as follows:
  (in thousands except per share data)

<TABLE>
<CAPTION>

  1996                                    APRIL 29          JULY 29      OCTOBER 28      JANUARY 27
  ----                                    ----------      -----------    -----------     ----------
  <S>                                      <C>            <C>            <C>             <C>
  NET SALES .......................        $28,746        $  27,267      $ 28,236        $ 38,510
  GROSS PROFIT  ...................         12,891           12,145        12,634          17,193
  NET INCOME  .....................            695              436            43           1,557
  NET INCOME PER SHARE  ...........            .14              .09           .01             .31
  WEIGHTED AVERAGE COMMON SHARES
   OUTSTANDING ....................          4,840            5,000         5,058           5,058
</TABLE>

<TABLE>
<CAPTION>

  1995                                     April 30          July 30      October 29      January 28
  ----                                     --------         ----------    ----------      ----------
  <S>                                      <C>             <C>            <C>             <C>
  Net sales .......................        $ 24,688         $ 24,822       $ 27,158        $35,748
  Gross profit  ...................          10,702           10,668         11,627         15,341
  Net income  .....................             439              233            288          1,390
  Net income per share  ...........             .09              .05            .06            .29
  Weighted average common shares
   outstanding ....................           4,825            4,838          4,838          4,838

</TABLE>

<PAGE>



  NOTES TO FINANCIAL STATEMENTS

  NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

  PRINCIPAL BUSINESS
  S&K Famous Brands, Inc.(the Company) is engaged in the retail sale of men's
  clothing, furnishings, sportswear and accessories. The Company's fiscal year
  is the 52 or 53 week period which ends on the last Saturday in January. Fiscal
  years 1996, 1995 and 1994 were all 52 week periods.

  USE OF ESTIMATES
  The preparation of financial statements in conformity with generally accepted
  accounting principles requires management to make estimates and assumptions
  that affect the reported amounts of assets and liabilities at the date of the
  financial statements and the reported amounts of revenues and expenses during
  the reporting period. Actual results could differ from those estimates.

  MERCHANDISE INVENTORIES
  Inventories are valued at the lower of average cost or market.

  PROPERTY AND EQUIPMENT
  Property and equipment are stated at cost. Depreciation for financial
  reporting purposes is computed using both straight line and accelerated
  methods over the estimated service lives which are between 25 and 40 years for
  buildings and between five and seven years for furniture, fixtures and
  equipment. Leasehold improvements are generally amortized over an eight year
  period or the life of the lease if shorter.

  Repair and maintenance expenditures are charged to expense as incurred. Upon
  retirement or sale of an asset, its cost and related accumulated depreciation
  are written off and any gain or loss is recognized.

  PRE-OPENING STORE COSTS
  Costs associated with the opening of new stores are carried as prepaid
  expenses and charged to expense upon store opening.

  ADVERTISING COSTS
  Advertising expenditures are expensed in the period in which the advertisement
  initially runs. Advertising expense of $10.0 million, $8.4 million and $6.7
  million, respectively, was included in selling, general and administrative
  expenses in each of the last three fiscal years. Deferred advertising costs
  included in the balance sheets were less than $200,000.

  INCOME TAXES
  The Company accounts for income taxes in accordance with Statement of
  Financial Accounting Standards No. 109 (FAS109), "Accounting for Income
  Taxes". Deferred income taxes reflect the effect of temporary differences in
  the carrying amount of assets and liabilities recognized for financial
  reporting purposes and the amounts recognized for income tax purposes, tax
  effected at income tax rates currently in effect.

  EARNINGS PER SHARE
  Earnings per share of common stock and common stock equivalents are calculated
  using the weighted average number of common shares outstanding during each
  period. Common stock equivalents are excluded from weighted average shares due
  to insignificance.

  NOTE 2 - MERCHANDISE INVENTORIES:

  During the first quarter of fiscal 1996, the Company changed its method of
  determining the cost of the majority of its inventories to the average cost
  method. The Company had previously determined the cost of inventories using
  the last-in, first-out (LIFO) retail inventory method. Under the retail LIFO
  inventory method, the Company had not experienced significant inflation in
  retail prices in recent years. At the same time, the Company had experienced
  cost reductions for certain goods as a result of volume and inventory sourcing
  efficiencies. Under the average cost method, the Company tracks inventory
  costs for approximately 130 inventory categories which are used to classify
  the Company's inventory. Management believes that reporting inventories using
  the average cost method will result in better matching of revenues and costs
  and reporting on a basis more consistent with other companies in its industry.



<PAGE>



  The change in the method of valuing inventories has been applied retroactively
  and the effect on net income decreased amounts previously reported by $198,100
  or $.04 per share in fiscal 1995 and $404,300 or $.09 per share in fiscal
  1994. The balances of retained earnings for fiscal 1995 and 1994 have been
  adjusted for the effect (net of income taxes) of applying retroactively the
  new method of accounting.

  The Company capitalizes certain buying, holding and distribution costs to
  inventory which at the end of the last three fiscal years were approximately
  $2.0 million, $2.0 million and $1.8 million, respectively. Buying, holding and
  distribution costs charged to cost of sales in each of the fiscal years were
  approximately $3.4 million, $3.3 million and $3.0 million, respectively.

  NOTE 3 - PROPERTY AND EQUIPMENT:

  Property and equipment consists of the following:

<TABLE>
<CAPTION>
                                                                              JANUARY 27,               January 28,
                                                                                  1996                      1995
                                                                         --------------------      --------------------
  <S>                                                                      <C>                       <C>
  Land.............................................................        $          721,891        $          721,891
  Corporate headquarters...........................................                 4,403,150                 4,408,935
  Furniture, fixtures and equipment................................                10,934,539                10,415,365
  Leasehold improvements...........................................                11,651,414                10,227,203
                                                                         --------------------      --------------------
                                                                                   27,710,994                25,773,394
  Less - accumulated depreciation and amortization                                 12,619,333                10,974,249
                                                                         --------------------      --------------------
                                                                           $       15,091,661        $       14,799,145
                                                                         ====================      ====================
</TABLE>

  Depreciation and amortization expense of $396,000, $355,000 and $297,000,
  respectively, was included in cost of sales for each of the last three fiscal
  years.

  NOTE 4 - LONG-TERM DEBT:

  Long-term debt consists of:

<TABLE>
<CAPTION>
                                                                              JANUARY 27,                January 28,
                                                                                  1996                      1995
                                                                         --------------------       -------------------
  <S>                                                                     <C>                         <C>
  Industrial Development Revenue Bond; $45,000 of principal plus
    interest at 65% of prime, due quarterly to January 1, 2010,
    secured by land and corporate headquarters.....................        $        2,520,000         $       2,700,000
  Bank Revolving Lines of Credit...................................                 5,714,000                 9,499,000
  Other............................................................                   887,276                   764,498
                                                                         --------------------       -------------------
                                                                                    9,121,276                12,963,498
  Less - current maturities........................................                   180,000                   180,000
                                                                         --------------------       -------------------
                                                                           $        8,941,276         $      12,783,498
                                                                         ====================       ===================
</TABLE>

  The Company has available an aggregate of $23.0 million from two banks under
  its unsecured bank revolving lines of credit. Interest is payable monthly at a
  rate equal to the lower of the 30 day Federal Funds Rate plus one percent or
  the banks' prime interest rate. The Company's financing agreements contain
  certain restrictive covenants, none of which is presently significant to the
  Company. At the Company's option, any outstanding balance at May 31, 1997 is
  convertible to four-year term loans at the banks' prime interest rate and is
  payable in 16 quarterly installments.

  At January 27, 1996, maturities of long-term debt, exclusive of the bank
  revolving lines of credit, were $180,000 for each of the next five fiscal
  years.



<PAGE>



  NOTE  5 - PROFIT SHARING AND OTHER BENEFIT PROGRAMS:

  The Company maintains a noncontributory profit sharing plan for all employees
  who meet age and service requirements. Contributions to the plan are
  determined annually by the Board of Directors and were $75,000, $60,000 and
  $50,000, respectively, in each of the last three fiscal years.

  Additionally, the profit sharing plan includes a qualified salary reduction
  plan under Section 401(k) of the Internal Revenue Code. Eligible participants
  in the Company's 401(k) Plan can elect to invest 1% to 15% of their pre-tax
  earnings. The Company's contribution to the 401(k) Plan is at the discretion
  of the Board of Directors, who authorized contributions of the Company's
  common stock in the amount of $50,000, $40,000 and $35,000, respectively, in
  each of the last three fiscal years.

  The Company has receivables from certain officers in the amount of $345,000,
  $327,000 and $270,000, respectively, in each of the last three fiscal years,
  relating to premiums paid under split dollar life insurance policies.

  Deferred compensation expense relating to agreements with certain executive
  officers of the Company approximated $123,000, $114,000 and $105,000,
  respectively, in each of the last three fiscal years.


  NOTE 6 - STOCK OPTIONS AND STOCK PURCHASE LOAN PLAN:

  The Company's stock option plan provides for the granting of up to 650,000
  common shares to key management employees. Options to purchase the Company's
  stock are granted at no less than the market value at the date of grant, are
  exercisable after one to three years and expire after eight to ten years.

  Changes in options under the plan for the three years ended January 27, 1996
were as follows:

<TABLE>
<CAPTION>
                                                              Options               Grant Price
                                                          --------------      ----------------------
  <S>                                                          <C>              <C>
  Outstanding - January 30, 1993  ................               299,700        $ 4.81 - $ 7.69
  Granted  .......................................                60,000        $21.75
  Exercised  .....................................               (66,300)       $ 4.81 - $ 7.69

- --------------------------------------------------------  -------------- ---- ----------------------
  Outstanding - January 29, 1994  ................               293,400        $ 6.00 - $21.75
  Granted  .......................................               120,000        $ 9.00
  Exercised  .....................................               (15,000)       $ 6.00 - $ 7.69

- --------------------------------------------------------  -------------- ---- ----------------------
  Outstanding - January 25, 1995  ................               398,400        $ 6.00 - $21.75
  Granted  .......................................                77,000        $ 8.31
  Surrendered  ...................................                (7,000)       $ 6.19 - $ 9.00

- --------------------------------------------------------  -------------- ---- ----------------------
  Outstanding - January 27, 1996  ................               468,400        $ 6.00 - $21.75

- --------------------------------------------------------  -------------- ---- ----------------------
  Exercisable - January 27, 1996  ................               293,400        $ 6.00 - $21.75
</TABLE>

  Under the Company's Stock Purchase Loan Plan the Company issued 214,275 shares
  of stock to seventeen Company officers and has loans with these officers
  approximating $1.5 million. The Plan provides for reduction of a portion of
  interest on the loans based on meeting certain operating targets, as well as,
  some forgiveness of the principle balance of the loan if the officer remains
  an employee of the Company for seven years and maintains ownership of the
  stock. At the end of fiscal 1996, the Company has interest receivable from
  these seventeen officers in the amount of $87,000.



<PAGE>



  NOTE 7 - PROVISION FOR INCOME TAXES:

  Significant components of the Company's deferred income tax liabilities
(assets) are as follows:

<TABLE>
<CAPTION>

                                                            JANUARY 27,             January 28,             January 29,
                                                               1996                    1995                    1994
                                                        -----------------       -----------------      -------------------
  <S>                                                     <C>                     <C>                    <C>
  Deferred tax liabilities:
   Depreciation .............................             $    1,473,000          $    1,302,000         $      1,173,000
   Other items  .............................                    544,000                 614,000                  540,000
                                                        -----------------       -----------------      -------------------
      Total deferred tax liabilities                           2,017,000               1,916,000                1,713,000
  Deferred tax assets .......................                   (379,000)               (314,000)                (284,000)
                                                        -----------------       -----------------      -------------------
  Net deferred tax liabilities ..............             $    1,638,000          $    1,602,000         $      1,429,000
                                                        =================       =================      ===================
</TABLE>

  The provision for income taxes consists of:

<TABLE>
<CAPTION>

                                                                                Fiscal Year Ended
                                                        ------------------------------------------------------------------
                                                            JANUARY 27,             January 28,             January 29,
                                                               1996                    1995                    1994
                                                        -----------------       -----------------      -------------------
  <S>                                                     <C>                     <C>                    <C>
  Current:
    Federal  ................................             $    1,272,000          $     1,024,600        $       1,729,400
    State  ..................................                    366,000                  216,300                  381,400
                                                        -----------------       -----------------      -------------------
                                                               1,638,000                1,240,900                2,110,800
  Deferred  .................................                     36,000                  173,000                  114,000
                                                        -----------------       -----------------      -------------------
                                                          $    1,674,000          $     1,413,900         $      2,224,800
                                                        =================       =================      ===================


  The effective income tax rates consist of:


</TABLE>
<TABLE>
<CAPTION>

                                                                                 Fiscal Year Ended
                                                        ------------------------------------------------------------------
                                                            JANUARY 27,             January 28,             January 29,
                                                               1996                    1995                    1994
                                                        -----------------       -----------------      -------------------

  <S>                                                     <C>                      <C>                    <C>
  Income taxes at federal
    Statutory rate (34%) ....................             $    1,498,000           $    1,279,700         $      1,983,900
  State income taxes,
     Net of federal benefit .................                    245,000                  155,300                  244,900
  Other - net ...............................                    (69,000)                 (21,100)                  (4,000)
                                                        -----------------       -----------------      -------------------
                                                          $    1,674,000           $    1,413,900         $      2,224,800
                                                        =================       =================      ===================
  Effective income tax rate .................                       38.0%                    37.6%                    38.1%
                                                        =================       =================      ===================

</TABLE>



<PAGE>



  NOTE 8 - COMMITMENTS:

  The Company leases all of its stores under varying terms and arrangements
  which generally provide renewal options and contingent rentals based on a
  percentage of gross sales. Total rent expense under the leases approximated
  $7.8 million, $7.0 million and $5.7 million in each of the last three years,
  respectively.

  The future minimum payments under operating leases as of the end of fiscal
  1996 are as follows:



  Fiscal Year                                                      Amounts
  -----------                                                     --------
  1997 ...........................................            $   8,351,000
  1998 ...........................................                6,831,000
  1999  ..........................................                5,289,000
  2000  ..........................................                3,452,000
  2001  ..........................................                2,245,000
  Thereafter  ....................................                1,345,000
                                                            ---------------
                                                              $  27,513,000
                                                            ===============

  The Company leases two properties from a shareholder and an immediate family
  member. Rent expense included approximately $197,000, $198,000 and $194,000 in
  fiscal 1996, 1995 and 1994, respectively, paid to these related parties.
  Additionally, the Company is obligated under the lease agreements to pay
  minimum rentals to the related parties of approximately $210,000 per year
  through fiscal 2002 and $70,000 per year thereafter through fiscal 2006.



<PAGE>


  REPORT OF INDEPENDENT ACCOUNTANTS

  To the Board of Directors and Shareholders S & K Famous Brands, Inc.

  In our opinion, the accompanying balance sheets and the related statements of
  income, of changes in shareholders' equity and of cash flows present fairly,
  in all material respects, the financial position of S & K Famous Brands, Inc.
  at January 27, 1996 and January 28, 1995, and the results of its operations
  and its cash flows for each of the three years in the period ended January 27,
  1996, in conformity with generally accepted accounting principles. These
  financial statements are the responsibility of the Company's management; our
  responsibility is to express an opinion on these financial statements based on
  our audits. We conducted our audits of these statements in accordance with
  generally accepted auditing standards which require that we plan and perform
  the audit to obtain reasonable assurance about whether the financial
  statements are free of material misstatement. An audit includes examining, on
  a test basis, evidence supporting the amounts and disclosures in the financial
  statements, assessing the accounting principles used and significant estimates
  made by management, and evaluating the overall financial statement
  presentation. We believe that our audits provide a reasonable basis for the
  opinion expressed above.

  As discussed in Note 2 to the financial statements, the Company changed its
  method of accounting for inventories from the last-in, first-out retail
  inventory method to the average cost method.


  Price Waterhouse LLP
  Norfolk, Virginia
  March 8, 1996















Exhibit 23






                       CONSENT OF INDEPENDENT ACCOUNTANTS



We hereby consent to the incorporation by reference in the Registration
Statements on Forms S-8 (Nos. 2-93013, 33-23918, 33-72270 and 33-58703) of S & K
Famous Brands, Inc. of our report dated March 8, 1996, appearing on page 15 of
the 1995 Annual Report to Shareholders which is incorporated in this Annual
Report on Form 10-K.



PRICE WATERHOUSE  LLP


Norfolk, Virginia
April 8, 1996


                                                        19





<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-28-1995
<PERIOD-START>                             JAN-29-1995
<PERIOD-END>                               JAN-27-1996
<CASH>                                         520,005
<SECURITIES>                                         0
<RECEIVABLES>                                  609,194
<ALLOWANCES>                                         0
<INVENTORY>                                 39,701,702
<CURRENT-ASSETS>                            43,130,420
<PP&E>                                      27,710,994
<DEPRECIATION>                              12,619,333
<TOTAL-ASSETS>                              60,598,196
<CURRENT-LIABILITIES>                       10,084,394
<BONDS>                                              0
                                0
                                          0
<COMMON>                                     2,529,217
<OTHER-SE>                                  37,842,498
<TOTAL-LIABILITY-AND-EQUITY>                60,598,196
<SALES>                                    122,758,840
<TOTAL-REVENUES>                           122,758,840
<CGS>                                       67,895,644
<TOTAL-COSTS>                               67,895,644
<OTHER-EXPENSES>                            49,660,458
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             797,279
<INCOME-PRETAX>                              4,405,459
<INCOME-TAX>                                 1,674,000
<INCOME-CONTINUING>                          2,731,459
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 2,731,459
<EPS-PRIMARY>                                     0.55
<EPS-DILUTED>                                     0.55
        


</TABLE>


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