S&K FAMOUS BRANDS INC
DEF 14A, 1997-04-14
APPAREL & ACCESSORY STORES
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                            S&K Famous Brands, Inc.
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:

<PAGE>


     [LOGO]
                           S & K FAMOUS BRANDS, INC.

                                 P.O. BOX 31800
                         RICHMOND, VIRGINIA 23294-1800

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD MAY 29, 1997

To the Shareholders of
S & K Famous Brands, Inc.:

Notice is hereby given that the Annual Meeting of Shareholders of S & K Famous
Brands, Inc. (the "Company") will be held in the Company's Corporate
Headquarters located at 11100 West Broad Street, Richmond, Virginia, at 10:00
a.m., E.D.T., on Thursday, May 29, 1997, for the following purposes:

  1.  To elect eight (8) directors to serve for the ensuing year.

  2.  To approve or reject an amendment to the Company's 1991 Stock Option Plan
      (the "Plan") to increase the number of Common Shares reserved for issuance
      under the Plan by 200,000 shares.

  3.  To ratify the selection of Price Waterhouse LLP as independent accountants
      for the Company for the current year.

  4.  To transact such other business as may come before the meeting or any
      adjournments thereof.

The Board of Directors has fixed the close of business on April 9, 1997, as the
record date for the determination of Shareholders entitled to notice and to vote
at the meeting and any adjournments thereof.

                                         By Order of the Board of Directors,

                                     /s/ ROBERT E. KNOWLES
                                         -----------------
                                         Robert E. Knowles
                                         Secretary

April 9, 1997

     PLEASE FILL IN, SIGN AND DATE THE ACCOMPANYING PROXY AND RETURN IT PROMPTLY
IN THE ENCLOSED PREPAID ENVELOPE. IF YOU ATTEND THE MEETING, YOU MAY WITHDRAW
YOUR PROXY AND VOTE IN PERSON.

<PAGE>

S & K FAMOUS BRANDS, INC.
P.O. BOX 31800
RICHMOND, VIRGINIA 23294-1800

PROXY STATEMENT

ANNUAL MEETING OF SHAREHOLDERS
TO BE HELD MAY 29, 1997

  The enclosed proxy is solicited on behalf of the Board of Directors of S & K
Famous Brands, Inc. (the "Company") for use at the Annual Meeting of
Shareholders of the Company, to be held May 29, 1997, or any adjournments
thereof, for the purposes set forth in this Proxy Statement and the attached
Notice of Annual Meeting of Shareholders. This Proxy Statement and related form
of proxy are first being mailed to the Shareholders of the Company on or about
April 9, 1997.

  The close of business on April 9, 1997, has been fixed by the Board of
Directors as the record date for determination of Shareholders entitled to
notice of and to vote at the meeting. As of the close of business on that date,
there were 5,071,508 shares of Common Stock, par value $.50 per share, of the
Company ("Common Stock") outstanding and entitled to vote. Each such share of
Common Stock entitles the holder thereof to one vote.

  Proxies may be revoked at any time before exercise by written notice to the
Company, by submitting a substitute proxy, or by attending the meeting and
voting in person. Shares represented by proxies in the form enclosed, if
properly executed and returned, will be voted as specified, but when no
specification is made, the shares will be voted for the election of the nominees
for director named herein and for each of the other proposals described herein.

  Except for the election of directors, action on a matter submitted to the
shareholders will be approved if the votes cast in favor of the action exceed
the votes cast opposing the action. With respect to the election of directors,
the eight nominees receiving the greatest number of votes cast for the election
of directors will be elected. Presence in person or by proxy of the holders of a
majority of the outstanding shares of Common Stock entitled to vote at the
meeting will constitute a quorum. Shares for which the holder has elected to
abstain or to withhold the proxies' authority to vote (including broker non-
votes) on a matter will count toward a quorum but will have no effect on the
action taken with respect to such matter.

  The cost of the solicitation of proxies will be borne by the Company.
Solicitation will be primarily by mail. However, directors and officers of the
Company may also solicit proxies by telephone, telegraph or personal interview
but will receive no compensation therefor other than their regular salaries. The
Company will reimburse banks, brokerage firms and other custodians, nominees and
fiduciaries for reasonable out-of-pocket expenses incurred by them in sending
proxy material to the beneficial owners of such shares.

  The principal executive offices of the Company are located at 11100 West Broad
Street, P. O. Box 31800, Richmond, Virginia 23294-1800.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

  The table below presents certain information as to the only persons known to
the Company to be the beneficial owners of more than 5% of the Common Stock of
the Company as of March 18, 1997. Except as otherwise noted, each of the
beneficial owners listed below has sole voting and investment power with respect
to the shares listed.

- --------------------------------------------------------
                                   AMOUNT AND
        NAME AND ADDRESS OF        NATURE OF    PERCENT
         BENEFICIAL OWNER          OWNERSHIP    OF CLASS
- --------------------------------------------------------
Stuart C. Siegel                   1,501,369 (1)   29.6
P. O. Box 31800
Richmond, VA 23294-1800

T. Rowe Price Associates, Inc.       460,000 (2)    9.1
T. Rowe Price Small
  Cap Value Fund Inc.
100 E. Pratt Street
Baltimore, MD 21202

FMR Corp. and related persons        417,400       8.2
Fidelity Low Priced Stock Fund
82 Devonshire Street
Boston, MA 02109

Dimensional Fund Advisors, Inc.      258,600       5.1
1299 Ocean Avenue
11th Floor
Santa Monica, CA 90401
- --------------------------------------------------------

  (1) INCLUDES 172,192 SHARES HELD IN TRUST FOR THE BENEFIT OF SARA E. ROSE,
DAVID A. ROSE AND HOWARD L. ROSE, THE CHILDREN OF MR. SIEGEL'S SISTER, JUDITH

                                       2

<PAGE>

R. BECKER. STUART C. SIEGEL IS TRUSTEE AND EXERCISES VOTING AND INVESTMENT POWER
WITH RESPECT TO THESE SHARES.

  (2) THESE SHARES ARE OWNED BY VARIOUS INDIVIDUAL AND INSTITUTIONAL INVESTORS,
INCLUDING T. ROWE PRICE SMALL CAP VALUE FUND, INC. (WHICH HAS SOLE VOTING POWER
WITH RESPECT TO 425,000 OF THESE SHARE), WHICH T. ROWE PRICE ASSOCIATES, INC.
("PRICE ASSOCIATES"), SERVES AS INVESTMENT ADVISOR. PRICE ASSOCIATES HAS SOLE
INVESTMENT POWER WITH RESPECT TO ALL OF THESE SHARES AND SOLE VOTING POWER WITH
RESPECT TO 35,000 OF THESE SHARES. FOR PURPOSES OF THE REPORTING REQUIREMENTS OF
THE SECURITIES EXCHANGE ACT OF 1934, PRICE ASSOCIATES IS DEEMED TO BE A
BENEFICIAL OWNER OF THESE SHARES; HOWEVER, PRICE ASSOCIATES EXPRESSLY DISCLAIMS
THAT IT IS, IN FACT, THE BENEFICIAL OWNER OF THESE SHARES. THE INFORMATION
PROVIDED IS AS OF DECEMBER 31, 1996.

  (3) FMR CORP., THROUGH ITS WHOLLY-OWNED SUBSIDIARY, FIDELITY MANAGEMENT &
RESEARCH COMPANY ("FIDELITY"), HAS SOLE INVESTMENT POWER WITH RESPECT TO ALL OF
THESE SHARES. FIDELITY'S BENEFICIAL OWNERSHIP OF THESE SHARES RESULTS FROM ITS
ACTING AS INVESTMENT ADVISOR TO FIDELITY LOW PRICED STOCK FUND, AN INVESTMENT
COMPANY AND THE OWNER OF THE SHARES. EDWARD C. JOHNSON 3D, CHAIRMAN OF FMR
CORP., AND ABIGAIL P. JOHNSON, A DIRECTOR OF FMR CORP., AND OTHER MEMBERS OF THE
JOHNSON FAMILY MAY BE DEEMED, UNDER THE INVESTMENT COMPANY ACT OF 1940, TO FORM
A CONTROLLING GROUP WITH RESPECT TO FMR CORP. THE INFORMATION PROVIDED IS AS OF
DECEMBER 31, 1996.

  (4) DIMENSIONAL FUND ADVISORS INC. ("DIMENSIONAL"), A REGISTERED INVESTMENT
ADVISOR, IS DEEMED TO HAVE BENEFICIAL OWNERSHIP OF THESE SHARES WHICH ARE HELD
IN PORTFOLIOS OF CERTAIN INVESTMENT COMPANIES, TRUSTS AND INVESTMENT VEHICLES
FOR QUALIFIED EMPLOYEE BENEFIT PLANS, ALL OF WHICH DIMENSIONAL SERVES AS
INVESTMENT MANAGER. DIMENSIONAL HAS SOLE VOTING AND INVESTMENT POWER WITH
RESPECT TO ALL OF THESE SHARES EXCEPT FOR 82,700 SHARES FOR WHICH VOTING POWER
IS SHARED WITH CERTAIN OF SUCH ENTITIES. THE INFORMATION PROVIDED IS AS OF
DECEMBER 31, 1996.

SECURITY OWNERSHIP OF MANAGEMENT

  The table below presents certain information as to the beneficial ownership of
the Company's Common Stock by (i) each director and nominee, (ii) each executive
officer named in the Summary Compensation Table, and (iii) all executive
officers, directors and nominees as a group, as of March 18, 1997. Except as
otherwise noted, each of the persons named below has sole voting and investment
power with respect to the shares listed.

- -----------------------------------------------------
                        AMOUNT AND NATURE
       NAME OF            OF BENEFICIAL      PERCENT
  BENEFICIAL OWNER          OWNERSHIP        OF CLASS
- -----------------------------------------------------
Stuart C. Siegel            1,501,369(1)       29.6
Robert L. Burrus, Jr.           1,000             *
Donald W. Colbert             241,175(2)        4.6
Selwyn S. Herson                  600             *
Andrew M. Lewis                 2,000             *
Steven A. Markel               49,580(3)        1.0
Troy A. Peery                   1,000             *
Marshall B. Wishnack            1,000             *
Robert J. Taphorn              42,357(4)          *
Robert E. Knowles             137,849(5)        2.7
Harry S. Shendow               27,362(6)          *
All directors and
executive officers as
a group (12 persons)        2,061,796(7)       38.5
- -----------------------------------------------------

  * LESS THAN 1% OF CLASS

  (1) SEE NOTE 1 UNDER SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS.

  (2) INCLUDES 124,133 SHARES SUBJECT TO OPTIONS EXERCISABLE WITHIN 60 DAYS.

  (3) INCLUDES 47,580 SHARES WHICH ARE OWNED OR CONTROLLED BY MARKEL
CORPORATION, A PUBLICLY HELD CORPORATION, AND ITS SUBSIDIARIES AND AS TO WHICH
SUCH CORPORATIONS MAY BE DEEMED TO BE THE BENEFICIAL OWNERS AS OF MARCH 10,
1997. MR. MARKEL IS CURRENTLY VICE CHAIRMAN AND A DIRECTOR OF MARKEL CORPORATION
AND, AS SUCH, MAY BE CONSIDERED A CONTROL PERSON OF SUCH CORPORATION AND ITS
SUBSIDIARIES. MR. MARKEL EXPRESSLY DISCLAIMS BENEFICIAL OWNERSHIP OF THESE
SHARES.

  (4) INCLUDES 19,000 SHARES SUBJECT TO OPTIONS EXERCISABLE WITHIN 60 DAYS.

  (5) INCLUDES 3500 SHARES OWNED JOINTLY BY MR. KNOWLES AND HIS WIFE AS TO WHICH
MR. KNOWLES MAY BE DEEMED TO SHARE VOTING AND INVESTMENT POWER. ALSO INCLUDES
78,000 SHARES SUBJECT TO OPTIONS EXERCISABLE WITHIN 60 DAYS.

  (6) INCLUDES 27,000 SHARES SUBJECT TO OPTIONS EXERCISABLE WITHIN 60 DAYS.

  (7) INCLUDES 3500 SHARES OWNED JOINTLY BY AN EXECUTIVE OFFICER AND HIS SPOUSE
AS TO WHICH SUCH OFFICER MAY BE DEEMED TO SHARE VOTING AND INVESTMENT POWER.
ALSO INCLUDES 282,999 SHARES SUBJECT TO OPTIONS EXERCISABLE WITHIN 60 DAYS.

                                       3

<PAGE>
                                 PROPOSAL NO. 1

                             ELECTION OF DIRECTORS

GENERAL

  Eight directors are to be elected to hold office until the next Annual Meeting
of Shareholders is held and their successors are elected. All of the eight
nominees for election to the Board of Directors are presently serving as
directors. Under the Company's Bylaws each of the present directors will hold
office until his successor has been elected at the Annual Meeting of
Shareholders.

  The persons named as proxies in the accompanying proxy intend to vote for the
election of only the eight persons named below unless the proxy specifies
otherwise. It is expected that each of these nominees will be able to serve, but
in the event that any such nominee is unable to serve for any reason (which
event is not now anticipated) the proxies will vote the proxy for the remaining
nominees and such other person as the Board of Directors may designate.

INFORMATION REGARDING NOMINEES

  The following table sets forth certain information regarding each nominee.

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
                                                       PRINCIPAL OCCUPATION                   PRESENT POSITIONS
                                   DIRECTOR                 DURING THE                           AND OFFICES
        NOMINEE            AGE      SINCE                 LAST FIVE YEARS                      WITH THE COMPANY
- -----------------------------------------------------------------------------------------------------------------------
<S> <C>
Stuart C. Siegel            54       1970      Chairman of the Board of Directors      Chairman of the Board of
                                                 and Chief Executive Officer of the      Directors; Chief Executive
                                                 Company                                 Officer; Director
Robert L. Burrus, Jr.       62       1979      Partner in law firm of McGuire,         Director; Chairman, Compensation
                                                 Woods, Battle & Boothe, L.L.P.,         Committee
                                                 Richmond, Virginia
Donald W. Colbert           47       1985      President and Chief Operating Officer   President; Chief Operating
                                                 of the Company                          Officer; Director
Selwyn S. Herson            44       1992      President of consulting firm The        Director; Member, Compensation
                                                 Windsor Park Group, Woodland Hills,     Committee
                                                 California
Andrew M. Lewis, Ph.D.      51       1983      Assistant Professor, Virginia           Director; Member, Compensation
                                                 Commonwealth University, since          Committee
                                                 December 1993; Doctoral Degree
                                                 Candidate, University of
                                                 California, Berkeley, prior to
                                                 December 1993
Steven A. Markel            48       1996      Vice Chairman of Markel Corporation,    Director; Member, Audit
                                                 a specialty property and casualty       Committee
                                                 insurer, since March 1992
Troy A. Peery               50       1996      President and Chief Operating Officer   Director; Member, Audit
                                                 of Heilig-Meyers Company, a             Committee
                                                 specialty retailer of home
                                                 furnishings
Marshall B. Wishnack        50       1992      Chairman and Chief Executive Office     Director; Chairman, Audit
                                                 of Wheat First Butcher Singer Inc.      Committee
                                                 ("Wheat"), an investment banking
                                                 firm, since April 1996; President
                                                 and Chief Executive Officer of
                                                 Wheat from August 1992 to April
                                                 1996; President of Wheat prior to
                                                 August 1992
- -----------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       4

<PAGE>

  Robert L. Burrus, Jr. is also a director of CSX Corporation, Heilig-Meyers
Company, Concepts Direct, Inc., and O'Sullivan Corp.

  Steven A. Markel is also a director of Markel Corporation, Fairfax Financial
Holdings Limited, Lindsey Morden Group Inc. and AVEMCO Corporation.

  Troy A. Peery, Jr., is also a director of Heilig-Meyers Company, Open Plan
Systems, Inc., and Mentor Mutual Funds.

  Marshall B. Wishnack is also a director of Lawyers Title Insurance Corporation
and Best Products Co., Inc.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

  The Company leases certain premises at 6005 North Crestwood Avenue and the
adjacent store at 5918 West Broad Street, Richmond, Virginia, totaling
approximately 22,000 square feet, from Yetta Siegel-Flax pursuant to a lease
which expires in 2002. The fiscal 1997 rent was $133,000. Yetta Siegel-Flax is
the mother of Stuart C. Siegel. The Company operates the store at 5918 West
Broad Street and has sublet the 6005 North Crestwood Avenue premises with fiscal
1997 income of $72,000.

  The Company leases its store at the Gayton Crossing Shopping Center, Richmond,
Virginia, totaling approximately 4,500 square feet, from Stuart C. Siegel
pursuant to a lease which expires in 2006. The fiscal 1997 rent paid to Mr.
Siegel was $46,000.

  The Company believes that the rent and other terms provided in the above two
leases are fair and reasonable to the Company as a tenant, are comparable to the
rental terms for similar properties in the same general locations and are as
favorable to the Company as if entered into with an unaffiliated party.

COMMITTEES OF THE BOARD OF DIRECTORS

  The committees of the Board of Directors of the Company include an Audit
Committee and a Compensation Committee.

  Messrs. Wishnack, Markel and Peery are the members of the Audit Committee. The
Audit Committee's principal responsibilities include recommending to the Board
of Directors the firm of independent accountants to be retained by the Company;
reviewing with the Company's independent accountants the scope and results of
their audits; reviewing with the independent accountants and management the
Company's accounting and reporting principles, policies and practices; and
reviewing the adequacy of the Company's accounting and financial controls. This
Committee met twice during the fiscal year ended January 25, 1997.

  Messrs. Burrus, Lewis and Herson are the members of the Compensation
Committee. The Compensation Committee has responsibility for recommending to the
Board of Directors the compensation levels and benefits for directors and
officers; administering the Company's stock option plan and stock purchase loan
plan; reviewing the administration of the Company's savings/profit sharing plan;
and advising the Board of Directors and management regarding general personnel
policies. This Committee met three times during the fiscal year ended January
25, 1997.

ATTENDANCE

  The Board of Directors held five meetings during the fiscal year ended January
25, 1997. All directors attended 75 percent or more of the aggregate number of
meetings of the Board and committees of the Board on which they served, except
Messrs. Herson and Peery who had overseas and other commitments which prevented
attendance at several meetings.

DIRECTORS' COMPENSATION

  Each director who is not an employee of the Company is paid a yearly retainer
of $3,600 and a fee of $300 for each Board meeting and for each Board committee
meeting attended.

  Each non-employee director also participates in the Company's Directors'
Deferred Compensation Plan. Under this plan, on the date of each annual meeting
of shareholders, beginning with the 1997 Annual Meeting, each director will
receive shares of Company Stock with a market value of $4,000. Payment of the
shares is deferred for income tax purposes into a trust until the director's
retirement from the Board of Directors.

                                       5

<PAGE>

                             EXECUTIVE COMPENSATION

  The table below summarizes certain information relating to compensation during
the three fiscal years ended January 25, 1997, of the five most highly
compensated executive officers of the Company.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------------
                                                                         LONG TERM COMPENSATION
                                                                ----------------------------------------
                                                                          AWARDS
                                                                ---------------------------     PAYOUTS
                             FISCAL     ANNUAL COMPENSATION     RESTRICTED      SECURITIES      --------
        NAME AND              YEAR      -------------------        STOCK        UNDERLYING        LTIP
       PRINCIPAL             ENDED       SALARY      BONUS       AWARD(S)      OPTIONS/SARS     PAYOUTS       ALL OTHER
        POSITION            JANUARY       ($)         ($)           ($)            (#)            ($)       COMPENSATION(1)
- --------------------------------------------------------------------------------------------------------------------------
<S> <C>
Stuart C. Siegel              1997      477,800     325,200          0                 0           0            164,600
     Chairman of the          1996      461,500           0          0                 0           0            127,300
     Board and CEO            1995      459,000           0          0                 0           0            109,200

Donald W. Colbert             1997      331,800     166,900          0                 0           0             43,200
     President and COO        1996      315,800           0          0            24,200           0             26,300
                              1995      313,700           0          0            30,000           0             21,860

Robert J. Taphorn(2)          1997      208,700     100,400          0                 0           0              6,900
     Executive VP             1996      198,100           0          0            10,500           0              1,500
                              1995      232,600           0          0            18,000           0              1,200

Robert E. Knowles             1997      195,500      79,600          0                 0           0             22,400
     Executive VP and         1996      185,000           0          0            10,500           0             14,400
     CFO, Secretary           1995      183,500           0          0            18,000           0             12,000
     and Treasurer

Harry S. Shendow              1997      139,200      44,400          0                 0           0             25,800
     Senior VP                1996      143,200           0          0             2,500           0             23,900
                              1995      157,400           0          0             8,000           0             22,500
- --------------------------------------------------------------------------------------------------------------------------
</TABLE>

   (1) INCLUDES COMPANY CONTRIBUTIONS UNDER THE EMPLOYEE SAVINGS/PROFIT SHARING
PLAN, AMOUNTS ACCRUED UNDER DEFERRED COMPENSATION AGREEMENTS, THE NET VALUE OF
THE BENEFIT TO THE NAMED EXECUTIVES OF THE PORTION OF THE PREMIUMS PAID BY THE
COMPANY UNDER THE SPLIT DOLLAR LIFE INSURANCE PLAN AND AMOUNTS OF INTEREST
FORGIVEN UNDER THE STOCK PURCHASE LOAN PLAN. DURING THE FISCAL YEAR ENDED
JANUARY 25, 1997, (I) COMPANY CONTRIBUTIONS ALLOCATED UNDER THE EMPLOYEES'
SAVINGS/PROFIT SHARING PLAN TO MESSRS. SIEGEL, COLBERT, TAPHORN, KNOWLES AND
SHENDOW WERE $1,700, $1,700, $1,700, $1,700 AND $1,600, RESPECTIVELY; (II)
AMOUNTS ACCRUED UNDER DEFERRED COMPENSATION AGREEMENTS WITH MESSRS. SIEGEL,
COLBERT, TAPHORN, KNOWLES AND SHENDOW WERE $84,600, $10,400, $0, $5,400 AND
$24,200, RESPECTIVELY; (III) THE DOLLAR VALUE OF THE BENEFIT OF PREMIUMS PAID BY
THE COMPANY (USING AN EIGHT PERCENT INTEREST RATE) UNDER THE SPLIT DOLLAR LIFE
INSURANCE PLAN FOR MESSRS. SIEGEL, COLBERT, TAPHORN, KNOWLES AND SHENDOW WERE
$65,900, $19,300, $0, $10,100 AND $0, RESPECTIVELY; AND (IV) AMOUNTS OF INTEREST
FORGIVEN UNDER THE STOCK PURCHASE LOAN PLAN FOR MESSRS. SIEGEL, COLBERT,
TAPHORN, KNOWLES AND SHENDOW WERE $12,400, $11,800, $5,200, $5,200 AND $0,
RESPECTIVELY.

  (2) MR. TAPHORN JOINED THE COMPANY ON JANUARY 31, 1994. INCLUDED IN SALARY FOR
1995 IS $34,300, REPRESENTING REIMBURSED RELOCATION AND OTHER EXPENSES.

                                       6

<PAGE>

  The following table sets forth information with respect to options, if any,
exercised during the fiscal year ended January 25, 1997, and the number and
value of options held at the end of such fiscal year for each of the executive
officers for whom information is given in the Summary Compensation Table.

   AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR
                                   VALUES(1)
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------
                                                   NUMBER OF SECURITIES         VALUE OF
                                                        UNDERLYING             UNEXERCISED
                                                       UNEXERCISED            IN-THE-MONEY
                                                       OPTIONS/SARS          OPTIONS/SARS AT
                                                        AT FY-END               FY-END(2)
                         SHARES                            (#)                     ($)
                        ACQUIRED        VALUE      --------------------     -----------------
                      ON EXERCISE     REALIZED         EXERCISABLE/           EXERCISABLE/
                          (#)            ($)          UNEXERCISABLE           UNEXERCISABLE
- ---------------------------------------------------------------------------------------------
<S> <C>
Stuart C. Siegel           0             $-                         0/0                   -/-
Donald W. Colbert          0             $-              124,133/18,067      $253,400/$19,700
Robert J. Taphorn          0             $-                19,000/9,500        $19,700/$9,800
Robert E. Knowles          0             $-                78,000/9,500       $167,100/$9,800
Harry S. Shendow           0             $-                27,000/3,500        $31,700/$3,300
- ---------------------------------------------------------------------------------------------
</TABLE>

  (1) NO SARS HAVE BEEN GRANTED TO OR EXERCISED BY ANY EMPLOYEE.

  (2) DIFFERENCE BETWEEN FAIR MARKET VALUE AND EXERCISE PRICE AT FISCAL YEAR
END.

STOCK PURCHASE LOAN PROGRAM

  In 1995, the Company adopted, with shareholder approval, the Stock Purchase
Loan Plan under which the Compensation Committee may approve loans to officers
and other key management employees of the Company for the purpose of acquiring
shares of the Company's Common Stock. The plan is intended to attract and retain
key employees and to provide incentives for management to achieve the Company's
current and long-term strategic goals. Pursuant to the plan, the Compensation
Committee authorized and the Company made an aggregate of $1.5 million in loans
in 1995 to a total of 17 officers (the "1995 Loan Program"). An aggregate of
214,275 shares of Common Stock were purchased pursuant to the 1995 Loan Program.

  Each outstanding loan has a term of seven years but becomes due and payable up
to one year following a termination of the participant's employment. A loan may
be prepaid without penalty at any time and is subject to mandatory repayments
equal to a specified percentage of any net annual cash bonus paid to the
participant. The loans bear interest, compounded annually, at a rate equal to
the Applicable Federal Rate rounded upward to the nearest 0.25%. The interest
rate, which is currently 6%, will be adjusted annually for changes in the
Applicable Federal Rate. Each loan is secured by a pledge to the Company of the
shares of Common Stock acquired with the loan proceeds. The shares are subject
to additional restrictions on transfer which lapse as to one-third of the shares
on each of the second, third and fifth anniversaries of the date of the loan.
These restrictions do not apply to certain transfers such as those to family
members for tax or estate planning purposes.

  The 1995 Loan Program allows participants to achieve forgiveness of all or a
portion of the interest accruing on a loan during a fiscal year (a "Performance
Period") based on the Company's achievement of the performance goals established
by the Compensation Committee for such Performance Period. If a participant's
employment is terminated due to death or disability or a termination by the
Company without cause within two years following a change of control, all
interest accrued during the then current Performance Period as well as all
future interest will be forgiven. A participant who retires at or after normal
retirement age will be entitled to a prorated amount of any interest forgiveness
otherwise achieved for such Performance Period. Otherwise, a participant must
still be employed by the Company at the end of a Performance Period to be
eligible for forgiveness of any interest accrued during such Performance Period.

  The 1995 Loan Program also permits up to 25% of the principal amount of a
participant's loan to be forgiven dependent upon the participant's continued

                                       7

<PAGE>

employment with the Company and retention of the shares acquired with the loan
proceeds. If the participant remains continuously employed by the Company
through the seventh anniversary of the date of the loan, a portion of the loan
principal will be forgiven equal to 25% of the original principal amount
multiplied by the ratio which the number of shares retained on the seventh
anniversary bears to the number of shares originally acquired. Certain types of
transfers, such as those to family members for tax or estate planning purposes,
will not cause a reduction in the amount of loan principal forgiven. If the
participant's employment is terminated prior to the seventh anniversary of the
loan due to death or disability or a termination by the Company without cause
within two years following a change of control, the participant will be entitled
to principal forgiveness on the terms described above. A participant who retires
at or after normal retirement age will be entitled to a prorated amount of such
principal forgiveness based on the portion of the seven year period during which
the participant was employed. Otherwise, a participant must still be employed on
the seventh anniversary of the loan to be eligible for any forgiveness of loan
principal. The following table shows, for each participating executive officer,
the number of shares of Common Stock acquired with the proceeds of loans under
the plan and the aggregate amount of all loan principal and accrued interest
outstanding as of March 18, 1997.

                            Number
                          of Shares          Amount
         Name             Purchased     Outstanding ($)
- ----------------------    ----------    ----------------
Stuart C. Siegel            55,857          $443,700
Donald W. Colbert           53,142          $422,100
Robert J. Taphorn           23,357          $185,500
Robert E. Knowles           23,357          $185,500
Weldon J. Wirick, III       10,714           $85,100


                      REPORT OF THE COMPENSATION COMMITTEE

  The Compensation Committee, which is composed of three non-management
directors of the Company, sets executive compensation levels and establishes and
administers short-term and long-term incentive programs based on its policies
for executive compensation. The Committee believes that the most effective
executive compensation program is one which provides incentives to achieve both
current and longer-term strategic goals of the Company, with the ultimate
objective of enhancing shareholder value. The Company's compensation package for
its executive officers consists of base salary, annual performance-based
bonuses, stock option grants and the opportunity to acquire shares of Common
Stock under the Company's Stock Purchase Loan Plan.

  Each year, the Committee reviews proposals submitted by the Chief Executive
Officer with respect to annual salary, bonus performance goals and amounts,
performance targets under the Stock Purchase Loan Plan, and stock option grants
for each of the executive officers. In evaluating the CEO's proposals, the
Committee considers (1) the individual executive officer's performance and level
of contribution, including evaluations thereof by the CEO with respect to other
executive officers, (2) the Company's performance during the last fiscal year in
relation to its financial goals, measured primarily by earnings per share, and
(3) whether the proposals are consistent with the Committee's policies on
executive compensation, as outlined below. During the fiscal year ended January
25, 1997 ("fiscal 1997") after salaries and bonuses had been set for the year,
the Committee utilized an outside compensation consultant to review the total
compensation package provided to its top executive officers and the
competitiveness of that package. The consultant's report showed that the total
compensation paid to the Company's top five executives was near or below the
average total compensation paid to comparable executives by the companies used
for comparison. The Committee will evaluate the information obtained from the
consultant in establishing future compensation levels and programs for the
Company's executives.

  The Committee believes that a significant portion of an executive's total
compensation should be subject to Company and individual performance criteria.
Base salary levels are generally set at the minimum levels believed by the
Committee to be necessary to attract and retain qualified individuals when
considered along with the performance-based components of the Company's
compensation package. The Committee determined that executive officers' base
salaries should be increased from three percent to five percent in fiscal 1997
in view of the fact that base salaries had not increased during the preceding
fiscal

                                       8

<PAGE>

year and the need to keep the total compensation package competitive.

  The Company's annual bonus plan provides incentives to achieve current
strategic goals of the Company and to maximize individual performance. At the
beginning of each year, the Committee sets threshold, target and maximum bonus
amounts for each executive officer. Consistent with the Company's compensation
philosophy, these potential bonus amounts are set at a significant percentage of
the executive officer's salary for such year, typically between 10% and 60%. The
determination of the amount of the bonus, if any, to be paid is made after the
end of the year by the Committee based on the degree to which the Company has
achieved the performance goals established by the Committee, measured primarily
by earnings per share (determined for fiscal 1997 on either a Company-wide or
divisional basis) and on the executive officer's individual performance and
level of contribution during the previous year. If the minimum, target or
maximum goals are met, the executive officer may receive the threshold, target
or maximum bonus amount, respectively, depending on the Committee's evaluation
of the executive's individual performance. Similarly, if the Company's actual
performance for a year falls between any of these goals, the executive officer
may receive a prorated portion of the next highest bonus amount. In some cases
the Committee may adjust the bonus percentages and performance targets during
the fiscal year on a prospective basis. For fiscal 1997, the Committee
instituted an additional incentive goal for the top four executive officers
based on the Company exceeding the maximum for pre-tax earnings under the annual
bonus plan. The additional incentive would be a maximum of 20 percent of the
bonus payable to the executive under the annual bonus plan. The Company's
earnings per share for fiscal 1997 were in excess of the Company-wide target
goal established for the year but below the maximum goal. In calculating the
earnings per share, the Committee determined that certain life insurance
proceeds should be excluded from earnings which reduced the earnings per share
for purposes of the annual bonus plan. Because earnings per share did not exceed
the maximum goal under the annual bonus plan, there was no additional incentive
paid to the top four executives.

  Grants of stock options to the Company's executive officers under the 1991
Stock Option Plan provide incentives to achieve the Company's long-term
performance objectives. Because the value of stock options is entirely a
function of the value of the Company's stock, the Committee believes that this
component of the Company's compensation package closely aligns the interests of
executive officers with those of the Company's shareholders. Whether a grant
will be made to an executive officer, and if so in what amount, is determined by
the Committee based on the Committee's subjective evaluation of the executive
officer's potential contribution to the Company's future success, the level of
incentive already provided by the number and terms of the executive officer's
existing stock option holdings and the market price of the Company's Common
Stock. No grants of stock options were made to executive officers in fiscal
1997.

  Under the Stock Purchase Loan Plan, an aggregate of $1.5 million in loans were
made by the Company in 1995 to the executive officers and other key management
employees to acquire an aggregate of 214,275 shares (the "1995 loan program").
The 1995 loan program allows participants to achieve forgiveness of all or a
portion of the interest on the loans based upon the Company's achievement of
performance goals established by the Committee. Minimum, target and maximum
goals were established which could result in forgiveness of 25%, 50% or 100%,
respectively, of the loan interest accruing during fiscal 1997, with the amount
being forgiven prorated for performance that fell between any of the goals. The
performance criterion and the targets for fiscal 1997 were the same as those
established on a divisional basis for purposes of the Company's annual bonus
plan. The Company's performance was slightly below the target level set for
fiscal 1997 so slightly less than 50% of the loan interest accruing in fiscal
1997 was forgiven. As with the annual bonus program, the Company's earnings were
adjusted to exclude certain life insurance proceeds. The 1995 loan program also
permits up to 25% of the principal amount of a participant's loan to be forgiven
dependent upon the participant's continued employment with the Company and based
on the amount of stock acquired under the program which the participant has
retained. A more detailed description of the 1995

                                       9

<PAGE>

loan program appears elsewhere in the Proxy Statement. The Committee believes
that the plan, by encouraging management's acquisition and retention of the
Company's Common Stock and by tying interest forgiveness to Company performance,
provides even greater incentives for management to achieve both the Company's
long-term performance objectives and its current strategic goals.

  The Committee determined the compensation for Mr. Siegel, the Company's
Chairman and CEO, for the past fiscal year in a manner consistent with the
policies and procedures described above. The Committee considered that Mr.
Siegel continued to provide strong leadership and motivation to the Company and
its management and that no base salary increase had been given to Mr. Siegel for
the prior year. Therefore, the Committee determined that Mr. Siegel's base
salary for fiscal 1997 should be increased by four percent. The Committee
historically has not granted stock options to Mr. Siegel because of his existing
significant stock ownership in the Company. Therefore, the Committee generally
sets Mr. Siegel's bonus amounts at a greater percentage of base salary than
those set for other executives. The threshold, target and maximum potential
bonus amounts for Mr. Siegel were set at 24%, 48% and 72%, respectively, for
fiscal 1997.

  Mr. Siegel also participated in the additional bonus program described above
for the top four executives. As explained above under the annual bonus plan, the
Company exceeded its target goal for fiscal 1997 so that a bonus was paid to Mr.
Siegel under the annual bonus plan but did not exceed the maximum goal so no
amount was paid under the additional bonus program. To provide even greater
incentives for Mr. Siegel to achieve the Company's current strategic goals and
long-term performance objectives, Mr. Siegel had been provided an opportunity to
purchase shares under the 1995 loan program on a basis generally comparable to
the other senior executive officers; the amount borrowed by Mr. Siegel and used
to purchase shares under the program represented approximately 85% of his annual
base salary for the year of the purchase. The performance targets and potential
forgiveness percentages for Mr. Siegel under the 1995 loan program for fiscal
1997 were the same as for other executive officers. A portion of the fiscal 1997
interest on Mr. Siegel's loan was forgiven under the 1995 loan program, as
previously discussed. The outside compensation consultant's report concluded
that Mr. Siegel's total compensation was below the average paid to chief
executive officers of the companies used for the comparison.

  Section 162(m) of the Internal Revenue Code of 1986, as amended, imposes a
$1,000,000 limit on the amount of compensation that will be deductible by the
Company with respect to the Chief Executive Officer and the four other most
highly compensated executive officers. Performance-based compensation that meets
certain requirements will not be subject to the deduction limit. The Committee,
with the assistance of the Company's legal counsel, has reviewed the impact of
Section 162(m) on the Company and believed it was highly unlikely that the
compensation paid to any executive officer during fiscal 1997 would exceed the
limit. The Committee will continue to monitor the impact of the Section 162(m)
limit and to assess alternatives for avoiding loss of tax deductions in future
years to the extent that the alternatives would be consistent with the
Committee's compensation philosophy and in the best interests of the Company.

COMPENSATION COMMITTEE
Robert L. Burrus, Jr., Chairman
Selwyn S. Herson
Andrew M. Lewis

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

  Mr. Burrus, a member of the Compensation Committee, is a partner in the law
firm of McGuire, Woods, Battle & Boothe, L.L.P., which has served as counsel to
the Company on a regular basis since 1979.

                                       10

<PAGE>

                               PERFORMANCE GRAPH

  Set forth below is a line graph comparing the yearly percentage change in the
cumulative total return on the Company's Common Stock with the cumulative total
return of companies in the Nasdaq Market Value Index for U. S. companies and the
Nasdaq Retail Trade Index for the period of five years commenced on January 25,
1992, and ended on January 25, 1997.

                                    [GRAPH]


- -------------------------------------------------------------------------
Year Ended      1/25/92   1/30/93   1/29/94   1/28/95   1/27/96   1/25/97
- -------------------------------------------------------------------------
S&K             100.0      133.3     144.4      80.6      63.9     111.1
Nasdaq Market   100.0       99.7     125.5     118.6     166.1     218.6
Nasdaq Retail   100.0       90.3      96.8      85.4      96.5     118.6


  Media General Financial Services supplied the data for the Company and the
Nasdaq Market Value Index. Center for Research in Security Prices (CRSP)
supplied the data for the Nasdaq Retail Trade Index.

                                       11

<PAGE>
                                 PROPOSAL NO. 2

                      AMENDMENT TO 1991 STOCK OPTION PLAN
                     TO INCREASE NUMBER OF SHARES RESERVED
                                  FOR ISSUANCE

GENERAL

  On March 19, 1997, the Board of Directors of the Company, subject to approval
by the Company's Shareholders, adopted an amendment to the Company's 1991 Stock
Option Plan ("the Plan") to increase by 200,000 the number of the Company's
Common Shares reserved for issuance pursuant to incentive awards granted under
the Plan. Incentive awards under the Plan may be in the form of restricted
stock, stock options or stock appreciation rights. Unless sooner terminated by
the Board of Directors, the 1991 Plan will terminate on March 25, 2001.

  THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE AMENDMENT TO THE PLAN.

  Of the 400,000 shares of the Company's Common Stock previously reserved, with
shareholder approval, for issuance pursuant to incentive awards made under the
Plan, 37,664 shares were available for future awards prior to the contingent
grants described below under "1991 Stock Option Plan Benefits Table." In
addition, shares of Company Common Stock which were reserved but are not issued
under a previous stock option plan may be issued under the Plan. There are
currently no such additional shares available for issuance under the Plan. If an
incentive award granted under the Plan is cancelled, terminates or lapses
unexercised, any unissued shares allocable to such incentive award may be
subjected again to an incentive award under the Plan. Adjustments will be made
in the number of shares which may be issued under the Plan in the event of a
future stock dividend, stock split, reverse stock split, recapitalization,
merger or consolidation or other capital adjustment as provided in the Plan.

  The Common Shares are traded on the Nasdaq Stock Market. On March 19, 1997,
the closing sale price was $9.625.

ELIGIBILITY

  All present and future employees of the Company who hold positions with
management responsibility are eligible to receive incentive awards under the
Plan. The Company estimates that it has approximately 240 such employees (7 of
whom are executive officers).

ADMINISTRATION

  The Plan is administered by the Compensation Committee (the "Committee"). With
respect to eligible employees, the Committee has the power and complete
discretion to determine when to grant incentive awards, which eligible employees
will receive incentive awards, whether the award will be an option or restricted
stock, whether stock appreciation rights will be attached to options, and the
number of shares to be allocated to each incentive award. The Committee may
impose conditions on the exercise of options and stock appreciation rights, and
may impose such other restrictions and requirements as it may deem appropriate
with respect to grants made to eligible employees.

STOCK OPTIONS

  Options to purchase Common Shares granted to employees under the Plan may be
"incentive stock options" or nonstatutory stock options. Incentive stock options
qualify for favorable income tax treatment under Section 422A of the Internal
Revenue Code, while nonstatutory stock options do not. The option price of
Common Shares covered by an incentive stock option may not be less than 100%
(or, in the case of an incentive stock option granted to a 10% shareholder,
110%) of the fair market value of the Common Shares on the date of the option
grant. The option price of Common Shares covered by a nonstatutory option
granted to an employee may not be less than 85% of the fair market value of the
Common Shares on the date of grant.

  The value of incentive stock options, based on the exercise price, that can be
exercisable for the first time by an individual employee in any calendar year
under the Plan or any other similar plan maintained by the Company is limited to
$100,000.

  Options may only be exercised at such times as may be specified by the
Committee, provided, however, that an incentive stock option may not be
exercised after the first to occur of (i) ten years (or, in the case of an
incentive stock option granted to a 10% shareholder, five years) from the date
on which the incentive stock option was granted, (ii) three months

                                       12

<PAGE>

from the optionee's termination of employment with the Company for reasons other
than death or disability, or (iii) one year from the optionee's termination of
employment on account of death or disability. An option granted under the Plan
may not be exercised within the first six months from the date it is granted
(except in the case of an optionee who becomes disabled or dies).

  If the option so provides, an optionee exercising an option may pay the
purchase price in cash, by delivery of a promissory note, or by delivering an
exercise notice together with irrevocable instructions to a broker to promptly
deliver to the Company the amount of sale or loan proceeds from the option
shares to pay the exercise price. The Committee may, in its discretion, provide
in an option agreement that an eligible employee who exercises an option by
delivering already owned Common Shares may be granted a new option equal in an
amount to the number of shares he delivered to exercise the option.

CHANGE OF CONTROL

  The Committee may, in its discretion, provide that stock options granted to
employees under the Plan become fully exercisable upon a Change of Control, or
upon the occurrence of one or more events subsequent to a Change of Control,
notwithstanding other conditions on exercisability in the option. For purposes
of the Plan, a "Change in Control" occurs (i) when a person (or group of persons
acting in concert) acquires 20% or more of the Common Shares, (ii) when there is
a change in the composition of a majority of the Board of Directors when
compared with those who are currently serving and any new members whose
nomination or election is approved by a majority of the current Board or (iii)
when the shareholders of the Company approve a reorganization, merger or
consolidation or other transaction which results in the shareholders of the
Company prior to such transaction owning less than 40% of the corporation
resulting from the transaction. Exceptions are made to the first change of
control definition when (i) the acquiror obtains its shares directly from the
Company, (ii) the acquiror is the Company, a Company subsidiary or a Company
employee benefit plan or (iii) the acquiror is a corporation which immediately
after such acquisition is owned by persons who were formerly the shareholders of
the Company and such persons hold shares in the acquiror in substantially the
same proportion as they previously held in the Company.

  The Plan also permits the Committee to accelerate the exercisability of
currently outstanding options granted to eligible employees, if the Committee
believes it is in the best interest of the Company to do so.

STOCK APPRECIATION RIGHTS

  The Committee may also award stock appreciation rights with related options,
or the Committee may subsequently award and attach stock appreciation rights to
a previously awarded nonstatutory option, and impose such conditions upon their
exercise as it deems appropriate. When the stock appreciation right is
exercisable, the holder may surrender to the Company all or a portion of his
unexercised stock appreciation right and receive in exchange an amount equal to
the excess of (i) the fair market value on the date of exercise of the Common
Shares covered by the surrendered portion of the underlying option over (ii) the
exercise price of the Common Shares covered by the surrendered portion of the
underlying option. The Committee may limit the amount which can be received when
a stock appreciation right is exercised. When a stock appreciation right is
exercised, the underlying option, to the extent surrendered, will no longer be
exercisable. Similarly, when an option is exercised, any stock appreciation
rights attached to the option will no longer be exercisable. The Company's
obligation arising upon the exercise of a stock appreciation right may be paid
in Common Shares or in cash, or in any combination of the two, as the Committee
may determine.

  Stock appreciation rights may only be exercised when the underlying option is
exercisable at such times as may be specified by the Committee, which may
include the occurrence of a Change in Control. There are further limitations on
when an officer, director or 10% shareholder of the Company (an "Insider"), may
exercise a stock appreciation right. In particular, Insiders may not exercise
stock appreciation rights within the first six months after they are granted and
must generally exercise the rights in brief window periods following quarterly
earnings releases.

                                       13

<PAGE>

RESTRICTED STOCK

  Restricted stock issued pursuant to the Plan is subject to the following
general restrictions: (i) none of such shares may be sold within a six-month
period beginning on the date of grant; (ii) none of such shares may be sold,
transferred, pledged, or otherwise encumbered or disposed of until the
restrictions on such shares shall have lapsed or been removed under the
provisions of the Plan, and (iii) if a holder of restricted stock ceases to be
employed by the Company, he will forfeit any shares of restricted stock on which
the restrictions have not lapsed or been otherwise removed.

  The Committee will establish as to each share of restricted stock issued under
the Plan the terms and conditions upon which the restrictions on such shares
shall lapse. Such terms and conditions may include, without limitation, the
lapsing of such restrictions at the end of a specified period of time, as a
result of the disability, death or retirement of the participant, or as a result
of the occurrence of a Change of Control. In addition, the Committee may at any
time, in its sole discretion, accelerate the time at which any or all
restrictions will lapse or remove any and all such restrictions.

  During the period of restriction, participants holding shares of restricted
stock may exercise full voting rights with respect to those shares and are
entitled to receive all dividends and other distributions paid with respect to
those shares.

TRANSFERABILITY OF INCENTIVE AWARDS

  No options or stock appreciation rights granted under the Plan may be sold,
transferred, pledged or otherwise disposed of, other than by will or by the laws
of descent and distribution or pursuant to certain qualified domestic relations
orders. All rights granted to a participant under the Plan shall be exercisable
during his lifetime only by such participant, or his guardians or legal
representatives. Upon the death of a participant, his personal representative or
beneficiary may exercise his rights under the Plan.

AMENDMENT OF THE PLAN AND INCENTIVE AWARDS

  The Board of Directors may amend the Plan in such respects as it deems
advisable and may amend outstanding awards as it deems appropriate to ensure
compliance with Rule 16b-3 of the Securities and Exchange Commission and to
cause incentive stock options to meet the requirements of the Internal Revenue
Code.

FEDERAL INCOME TAX CONSEQUENCES

  A participant generally will not incur federal income tax when he is granted a
nonstatutory stock option, an incentive stock option or a stock appreciation
right.

  Upon receipt of restricted stock or the exercise of a nonstatutory stock
option or a stock appreciation right, a participant generally will recognize
ordinary income equal to the difference between the fair market value of the
Common Shares on the date of such receipt or exercise and, where applicable, the
option price. The Committee has authority under the Plan to include provisions
allowing an employee to elect to have a portion of the shares he would otherwise
acquire upon exercise of an option or stock appreciation right withheld to cover
his tax liabilities. The Committee has discretion to approve or disapprove any
such election. When a participant exercises an incentive stock option, he
generally will not recognize income, unless he is subject to the alternative
minimum tax.

  The Company usually will be entitled to a business expense deduction at the
time and in the amount that the recipient of an incentive award recognizes
ordinary income in connection therewith. This usually occurs upon the receipt of
restricted stock or the exercise of nonstatutory options and stock appreciation
rights. In some cases, such as the exercise of a nonstatutory option, the
Company's deduction is contingent upon the Company meeting tax withholding
requirements. Generally no deduction is allowed in connection with an incentive
stock option, unless the employee disposes of Common Shares received upon
exercise in violation of certain holding period requirements. Moreover, there
can be circumstances where the Company may not be entitled to a deduction for
certain transfers of Common Shares or payments to a participant upon the
exercise of an incentive award that has been accelerated as a result of a
"change of control".

  This summary of Federal income tax consequences of nonstatutory stock options,
incentive stock options, stock appreciation rights and restricted stock does not
purport to be complete. There may also be

                                       14

<PAGE>

state and local income taxes applicable to these transactions.

1991 STOCK OPTION PLAN BENEFITS TABLE

  The following table shows the amount of stock options that have been granted
to the persons and groups listed below subject to the shareholders' approval of
the proposed amendment to the 1991 Stock Option Plan. All such options were
granted with an exercise price of $9.625, the fair market value of the Company
Stock on the date of grant.


- -------------------------------------------------------
                                      NUMBER OF SHARES
NAME AND POSITION                    UNDERLYING OPTIONS
- -------------------------------------------------------
Stuart C. Siegel, Chairman of the
  Board and CEO                                 0
Donald W. Colbert, President and
  COO                                      24,000
Robert J. Taphorn, Executive VP            11,000
Robert E. Knowles, Executive VP
  and CFO, Secretary and Treasurer         11,000
Harry S. Shendow, Senior VP                 2,500
Executive Officer Group (7
  persons)                                 55,100
Non-Executive Director Group
  (6 persons)                                   0
Non-Executive Officer Employee
  Group (18 persons)                       77,800
- -------------------------------------------------------

                                 PROPOSAL NO. 3

                    RATIFICATION OF SELECTION OF ACCOUNTANTS

  Price Waterhouse LLP, Norfolk, Virginia, has been selected by the Board of
Directors as independent accountants of the Company for the current year,
subject to ratification by the Shareholders. If the Shareholders do not ratify
the selection of Price Waterhouse LLP, the Board of Directors will reconsider
its selection of independent accountants for the current year. Representatives
of Price Waterhouse LLP are expected to be present at the Annual Meeting of
Shareholders and will be given the opportunity to make a statement if they
desire to do so and will be available to respond to appropriate questions from
Shareholders.

  THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR RATIFICATION OF THE
SELECTION OF PRICE WATERHOUSE LLP AS INDEPENDENT ACCOUNTANTS FOR THE COMPANY FOR
THE CURRENT YEAR.

                                 OTHER MATTERS

  The Board of Directors knows of no other matters which are likely to be
brought before the meeting; however, if any other matters are properly brought
before the meeting, the persons named in the enclosed proxy or their substitutes
will vote in accordance with their best judgments on such matters.

                           SHAREHOLDER PROPOSALS FOR
                                  1998 MEETING

  Proposals of Shareholders intended to be included in the Proxy Statement for
the 1998 annual meeting must be received by the Company at its principal
executive offices no later than December 12, 1997. Any such proposal must meet
the applicable requirements of the Securities Exchange Act of 1934 and the rules
and regulations thereunder.

By Order of the Board of Directors,


/s/ ROBERT E. KNOWLES
- ---------------------
    Robert E. Knowles
    Secretary

April 9, 1997

                                       15

<PAGE>


                                     [LOGO]

<PAGE>

                            S & K FAMOUS BRANDS, INC.
                                      PROXY
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

         The undersigned, revoking all previous proxies, hereby appoints Robert
E. Knowles and Michael J. Finsterwald, and each of them with full power of
substitution to each, proxies (and if the undersigned is a proxy, substitute
proxies) and attorneys to represent the undersigned at the Annual Meeting of
Shareholders of S & K Famous Brands, Inc., to be held at the Company's Corporate
Headquarters, located at 11100 West Broad Street, Richmond, Virginia, at 10:00
a.m., E.D.T., on May 29, 1997, and at any and all adjournments thereof, and to
vote as designated below, all of the Common Shares of S & K Famous Brands, Inc.,
par value $.50 per share, held of record by the undersigned on April 9, 1997, as
fully as the undersigned could do if personally present.

1.       ELECTION OF DIRECTORS

         FOR ALL NOMINEES LISTED BELOW               WITHHOLD AUTHORITY
           (except as marked to the contrary)          (to vote for all nominees
                                                        listed below)
                     [ ]                                      [ ]

(Instruction:  To withhold authority to vote for any individual, strike a line
 through the nominee's name in the list provided below.)

                  S. Siegel, R. Burrus, D. Colbert, S. Herson,
                   A. Lewis, S. Markel, T. Peery, M. Wishnack

2.       PROPOSAL TO APPROVE OR REJECT AN AMENDMENT TO THE COMPANY'S  1991 STOCK
         OPTION  PLAN to  increase  the  number of Common  Shares  reserved  for
         issuance under the Plan by 200,000 shares.

            [ ]   FOR     [ ]   AGAINST     [ ]   ABSTAIN

3.       PROPOSAL TO RATIFY THE SELECTION OF PRICE WATERHOUSE LLP as the
         independent accountants of the Company.

            [ ]   FOR     [ ]   AGAINST     [ ]   ABSTAIN

4.       In their discretion, the proxies are authorized to vote upon such other
         business as may properly come before the meeting or any adjournment
         thereof.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR PROPOSALS 1,2 AND 3.

         Receipt of the Secretary's Notice of and the related Proxy Statement
for the Annual Meeting of Shareholders to be held on May 29, 1997, is hereby
acknowledged.

<PAGE>

Please sign exactly as name appears below. When shares are held by two or more
persons as joint tenants, any of such persons may sign. When signing as
attorney, executor, administrator, trustee or guardian, please give full title
as such. If a corporation, please sign in full corporate name by President or
other authorized officer. If a partnership, please sign in partnership name by
authorized person.

Dated ___________________________, 1997



- ---------------------------------------
        Shareholder's Signature


- ---------------------------------------
Shareholder's Signature if held jointly

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.


<PAGE>

                                ****APPENDIX****




                             S&K FAMOUS BRANDS, INC.
                       1991 STOCK OPTION PLAN, AS AMENDED

         1.  Purpose.  The purpose of this S&K Famous  Brands,  Inc.  1991 Stock
Option Plan (the  "Plan") is to further the long term  stability  and  financial
success of S&K Famous Brands,  Inc., (the "Company") by attracting and retaining
key employees through the use of stock incentives. It is believed that ownership
of Company  Stock will  stimulate  the  efforts  of those  employees  upon whose
judgment  and  interest  the  Company is and will be largely  dependent  for the
successful  conduct of its business.  It is also believed that Incentive  Awards
granted to such employees under this Plan will strengthen their desire to remain
with the  Company  and  will  further  the  identification  of those  employees'
interests  with those of the  Company's  shareholders.  The Plan is  intended to
conform to the  provisions  of  Securities  and Exchange  Commission  Rule 16b-3
("Rule 16b-3"), as in effect on March 11, 1991.

         2.       Definitions. As used in the Plan, the following terms have the
meanings indicated:

                  (a)      "Board" means the board of directors of the Company.

                  (b)      "Change of Control" means:

                           (i) The acquisition,  other than from the Company, by
                  any individual, entity or group (within the meaning of Section
                  13(d)(3) or 14(d)(2) of the  Securities  Exchange Act of 1934,
                  as amended,  of  beneficial  ownership  (within the meaning of
                  Rule 13d-3  promulgated  under the Securities  Exchange Act of
                  1934) of 20% or more of either the then outstanding  shares of
                  common  stock of the Company or the  combined  voting power of
                  the then outstanding voting securities of the Company entitled
                  to vote generally in the election of directors,  but excluding
                  for this purpose,  any such  acquisition by the Company or any
                  of its subsidiaries,  or any employee benefit plan (or related
                  trust) of the Company or its subsidiaries,  or any corporation
                  with respect to which,  following such acquisition,  more than
                  50% of,  respectively,  the then outstanding  shares of common
                  stock of such corporation and the

                                       -1-


<PAGE>



                  combined   voting  power  of  the  then   outstanding   voting
                  securities of such  corporation  entitled to vote generally in
                  the election of directors is then beneficially owned, directly
                  or indirectly,  by the  individuals  and entities who were the
                  beneficial  owners,  respectively,  of the  common  stock  and
                  voting  securities  of the Company  immediately  prior to such
                  acquisition  in  substantially  the same  proportion  as their
                  ownership,  immediately prior to such acquisition, of the then
                  outstanding  shares  of  common  stock of the  Company  or the
                  combined   voting  power  of  the  then   outstanding   voting
                  securities  of the Company  entitled to vote  generally in the
                  election of directors, as the case may be; or

                           (ii)   Individuals   who,  as  of  the  date  hereof,
                  constitute  the Board (as of the date  hereof  the  "Incumbent
                  Board") cease for any reason to constitute at least a majority
                  of the Board, provided that any individual becoming a director
                  subsequent to the date hereof whose election or nomination for
                  election by the Company's  shareholders was approved by a vote
                  of at  least  a  majority  of  the  directors  comprising  the
                  Incumbent  Board shall be considered as though such individual
                  were a member of the Incumbent Board, but excluding,  for this
                  purpose,  any such  individual  whose  initial  assumption  of
                  office is in connection with an actual or threatened  election
                  contest  relating  to the  election  of the  Directors  of the
                  Company (as such terms are used in Rule  14a-11 of  Regulation
                  14A promulgated under the Securities Exchange Act of 1934); or

                           (iii) Approval by the  shareholders of the Company of
                  a reorganization,  merger or consolidation, in each case, with
                  respect to which the  individuals  and  entities  who were the
                  respective  beneficial  owners of the common  stock and voting
                  securities   of  the   Company   immediately   prior  to  such
                  reorganization, merger or consolidation do not, following such
                  reorganization, merger or consolidation, beneficially own,

                                       -2-


<PAGE>



                  directly or indirectly,  more than 50% of,  respectively,  the
                  then  outstanding  shares  of common  stock  and the  combined
                  voting  power  of  the  then  outstanding   voting  securities
                  entitled to vote  generally in the election of  directors,  as
                  the  case  may be,  of the  corporation  resulting  from  such
                  reorganization,   merger  or  consolidation,   or  a  complete
                  liquidation  or  dissolution  of the Company or of its sale or
                  other disposition of all or substantially all of the assets of
                  the Company.

                  (c)  "Code"  means  the  Internal  Revenue  Code of  1986,  as
         amended.

                  (d)  "Company"  means S&K  Famous  Brands,  Inc.,  a  Virginia
         corporation.

                  (e) "Company  Stock" means Common Stock,  $1.00 par value,  of
         the Company.  If the par value of the Company  Stock is changed,  or in
         the event of a change  in the  capital  structure  of the  Company  (as
         provided in Section 13), the shares  resulting from such a change shall
         be deemed to be Company Stock within the meaning of the Plan.

                  (f) "Compensation  Committee" means the committee appointed by
         the Board as described under Section 14.

                  (g) "Date of Grant" means the date on which an Incentive Award
         is granted by the Committee.

                  (h) "Disability" or "Disabled" means, as to an Incentive Stock
         Option,  a  Disability  within the  meaning of Section  22(e)(3) of the
         Code. As to all other Incentive  Awards,  the Committee shall determine
         whether a Disability exists and such determination shall be conclusive.

                  (i) "Fair  Market  Value"  means (i) if the  Company  Stock is
         traded on an exchange the average of the highest and lowest  registered
         sales prices of the Company  Stock at which it is traded on such day on
         the exchange on which it generally has the greatest  trading  volume or
         (ii) if the Company Stock is traded on the over-the-counter market, the
         average  between  the  closing  bid and  asked  prices  on such  day as
         reported by NASDAQ.

                                       -3-


<PAGE>



                  (j)  "Incentive  Award" means,  collectively,  the award of an
         Option, Stock Appreciation Right or Restricted Stock under the Plan.

                  (k) "Incentive  Stock Option" means an Option intended to meet
         the  requirements  of, and qualify  for  favorable  Federal  income tax
         treatment under, Section 422A of the Code.

                  (l) "Insider"  means a person  subject to Section 16(b) of the
         Securities Exchange Act of 1934.

                  (m)  "Nonstatutory  Stock Option" means an Option,  which does
         not meet the  requirements  of  Section  422A of the  Code,  or even if
         meeting the  requirements  of Section 422A of the Code, is not intended
         to be an Incentive Stock Option and is so designated.

                  (n) "Option"  means a right to purchase  Company Stock granted
         under the Plan, at a price determined in accordance with the Plan.

                  (o) "Parent" means, with respect to any corporation, a "parent
         corporation" of that  corporation  within the meaning of Section 425(e)
         of the Code.

                  (p) "Participant" means any employee who receives an Incentive
         Award under the Plan.

                  (q) "Reload Feature" means a feature of an Option described in
         an  employee's  stock option  agreement  that requires the Committee to
         grant a Reload Option in accordance  with the  provisions  described in
         Section 9(d).

                  (r)  "Reload  Option"  means an Option  granted to an employee
         equal to the number of shares of already owned Company Stock  delivered
         by the employee to exercise an Option described in Section 9(d).

                  (s)  "Restricted  Stock" means  Company Stock awarded upon the
         terms and subject to the restrictions set forth in Section 6.

                  (t)  "Restricted  Stock  Award"  means an award of  Restricted
         Stock granted under the Plan.

                  (u)  "Rule  16b-3"  means  Rule  16b-3 of the  Securities  and
         Exchange  Commission  promulgated under the Securities  Exchange Act of
         1934. A

                                       -4-


<PAGE>



         reference  in the Plan to Rule 16b-3 shall  include a reference  to any
         corresponding rule (or number  redesignation) of any amendments to Rule
         16b-3 enacted after the effective date of the Plan's adoption.

                  (v)  "Stock  Appreciation  Right"  means  a right  to  receive
         amounts from the Company granted under the Plan.

                  (w) "Subsidiary"  means,  with respect to any  corporation, a
         "subsidiary corporation" of that corporation within the meaning of
         Section 425(f) of the Code.

                  (x) "10%  Shareholder"  means a person who owns,  directly  or
         indirectly, stock possessing more than 10% of the total combined voting
         power  of all  classes  of  stock  of the  Company  or  any  Parent  or
         Subsidiary  of the  Company.  Indirect  ownership  of  stock  shall  be
         determined in accordance with Section 425(d) of the Code.

                  (y) "Window  Period"  means the period  beginning on the third
         business  day and ending on the  twelfth  business  day  following  the
         release for  publication of quarterly or annual  summary  statements of
         the Company's sales and earnings.  The release for publication shall be
         deemed to have occurred if the specified  financial data (i) appears on
         a wire service, (ii) appears in a financial news service, (iii) appears
         in a  newspaper  of  general  circulation  or  (iv) is  otherwise  made
         publicly available.

         3.  General.  The  following  types of Incentive  Awards may be granted
under the Plan: Options, Stock Appreciation Rights and Restricted Stock. Options
granted  under the Plan will be Incentive  Stock Options or  Nonstatutory  Stock
Options.

         4.  Stock.  Subject to Section 13 of the Plan,  there shall be reserved
for issuance  under the Plan an aggregate  of 400,000  shares of Company  Stock,
which shall be authorized, but unissued shares. Shares that have not been issued
under the S&K Famous Brands,  Inc. 1983 Stock Option Plan (the "1983 Plan"),  or
shares  allocable  to options  or  portions  thereof  that  expire or  otherwise
terminate unexercised after the effective date of the 1983 Plan, may

                                       -5-


<PAGE>



be subjected to an Incentive  Award under the Plan.  The  Committee is expressly
authorized  to make an Incentive  Award to a  Participant  conditioned  upon the
surrender  for  cancellation  of an option  granted  under the 1983 Plan,  or an
existing  Incentive Award. For purposes of determining the number of shares that
are available for Incentive Awards under the Plan, such number shall include the
number of shares surrendered by an optionee to the Company in payment for shares
upon  exercise  of an Option or in  payment  of  federal  and state  income  tax
withholding  liabilities upon exercise of a Nonstatutory Stock Option or a Stock
Appreciation Right.

         5.       Eligibility.

         (a) All present and future employees who hold positions with management
responsibilities  with the Company (or any Parent or  Subsidiary of the Company,
whether now  existing or  hereafter  created or  acquired)  shall be eligible to
receive  Incentive Awards under the Plan. The Committee shall have the power and
complete discretion,  as provided in Section 14, to select eligible employees to
receive  Incentive  Awards  and to  determine  for each  employee  the terms and
conditions,  the nature of the award and the number of shares to be allocated to
each employee as part of each Incentive Award.

         (b) The grant of an  Incentive  Award shall not obligate the Company or
any Parent or Subsidiary of the Company to pay an employee any particular amount
of  remuneration,  to continue the employment of the employee after the grant or
to make further grants to the employee at any time thereafter.

         6.       Restricted Stock Awards.

         (a) Whenever the Committee  deems it  appropriate to grant a Restricted
Stock  Award,  notice  shall be given to the  Participant  stating the number of
shares of Restricted  Stock for which the Restricted  Stock Award is granted and
the terms and  conditions to which the Restricted  Stock Award is subject.  This
notice,  when  accepted  in writing  by the  Participant  shall  become an award
agreement between the Company and the Participant and certificates  representing
the shares shall be issued and delivered to the Participant. A

                                       -6-


<PAGE>



Restricted  Stock Award may be made by the Committee in its  discretion  without
cash consideration.

         (b)      Restricted Stock issued pursuant to the Plan shall be subject
to the following restrictions:

                  (i) Restricted Stock may not be sold, assigned, transferred or
         disposed of within a six-month  period  beginning on the Date of Grant,
         and  Restricted  Stock may not be pledged,  hypothecated  or  otherwise
         encumbered  within a six-month period beginning on the Date of Grant if
         such action would be treated as a sale or disposition under Rule 16b-3.

                  (ii) None of such shares may be sold,  assigned,  transferred,
         pledged, hypothecated, or otherwise encumbered or disposed of until the
         restrictions  on such  shares  shall  have  lapsed  or shall  have been
         removed pursuant to paragraph (d) or (e) below.

                  (iii) If a Participant ceases to be employed by the Company or
         a Parent or Subsidiary of the Company, the Participant shall forfeit to
         the Company any shares of Restricted  Stock,  the restrictions on which
         shall  not have  lapsed  or shall not have  been  removed  pursuant  to
         paragraph (d) or (e) below, on the date such Participant shall cease to
         be  so  employed.

         (c)  Upon  the  acceptance  by  a  Participant  of a Restricted Stock
Award, such Participant  shall,  subject to the restrictions set forth in
paragraph (b) above,  have all the  rights of a  shareholder  with  respect  to
the  shares of Restricted  Stock subject to such  Restricted  Stock Award,
including,  but not limited to, the right to vote such shares of  Restricted
Stock and the right to receive  all  dividends  and  other  distributions  paid
thereon.  Certificates representing  Restricted Stock shall bear a legend
referring to the restrictions set forth in the Plan and the Participant's award
agreement.

         (d) The Committee shall establish as to each Restricted Stock Award the
terms and  conditions  upon which the  restrictions  set forth in paragraph  (b)
above shall lapse.  Such terms and conditions may include,  without  limitation,
the  lapsing  of such  restrictions  as a  result  of the  Disability,  death or
retirement of the Participant or the occurrence of a Change of Control.

                                       -7-


<PAGE>


         (e)  Notwithstanding  the  forfeiture  provisions of paragraph  (b)(ii)
above,  the Committee may at any time, in its sole  discretion,  accelerate  the
time at which any or all  restrictions  will  lapse or  remove  any and all such
restrictions.

         (f) Each Participant shall agree at the time his Restricted Stock Award
is  granted,  and  as a  condition  thereof,  to pay to  the  Company,  or  make
arrangements  satisfactory  to the Company  regarding the payment to the Company
of,  the  aggregate  amount  of any  Federal,  state or local  taxes of any kind
required by law to be withheld  with respect to the shares of  Restricted  Stock
subject  to the  Restricted  Stock  Award.  Until  such  amount has been paid or
arrangements  satisfactory  to the Company have been made, no stock  certificate
free of a legend  reflecting the  restrictions  set forth in paragraph (b) above
shall be issued to such Participant.

         7.       Stock Options.

         (a) Whenever  the  Committee  deems it  appropriate  to grant  Options,
notice shall be given to the eligible  employee stating the number of shares for
which Options are granted,  the Option price per share,  whether the Options are
Incentive Stock Options or Nonstatutory Stock Options, the extent to which Stock
Appreciation  Rights are granted (as provided in Section 8), and the  conditions
to which the grant and  exercise of the Options are subject.  This notice,  when
duly accepted in writing by the eligible  employee,  shall become a stock option
agreement between the Company and the eligible employee.

         (b) The  exercise  price of  shares  of  Company  Stock  covered  by an
Incentive  Stock  Option shall be not less than 100% of the Fair Market Value of
such shares on the Date of Grant;  provided that if an Incentive Stock Option is
granted to an employee who, at the time of the grant, is a 10% Shareholder, then
the exercise price of the shares covered by the Incentive  Stock Option shall be
not less than 110% of the Fair Market Value of such shares on the Date of Grant.

                                       -8-


<PAGE>



         (c) The exercise price of shares covered by a Nonstatutory Stock Option
shall be not less than 85% of the Fair  Market  Value of such shares on the Date
of Grant.

         (d) Options may be  exercised  in whole or in part at such times as may
be specified by the Committee in the employee's stock option agreement; provided
that the exercise provisions for Incentive Stock Options shall in all events not
be more liberal than the following provisions:

                  (i) No Incentive Stock Option may be exercised after the first
         to occur of (x) ten years (or, in the case of an Incentive Stock Option
         granted to a 10%  Shareholder,  five years) from the Date of Grant, (y)
         three  months  following  the  date  of the  employee's  retirement  or
         termination  of  employment   with  the  Company  and  its  Parent  and
         Subsidiary  corporations for reasons other than Disability or death, or
         (z) one  year  following  the  date of the  employee's  termination  of
         employment on account of Disability or death.

                  (ii)  Except  as  otherwise  provided  in this  paragraph,  no
         Incentive Stock Option may be exercised unless the employee is employed
         by the Company or a Parent or  Subsidiary of the Company at the time of
         the exercise (or was so employed not more than three months  before the
         time of the  exercise) and has been employed by the Company or a Parent
         or Subsidiary  of the Company at all times since the Date of Grant.  If
         an  employee's  employment  is  terminated  other than by reason of his
         Disability  or death at a time  when the  employee  holds an  Incentive
         Stock Option that is  exercisable  (in whole or in part),  the employee
         may exercise  any or all of the  exercisable  portion of the  Incentive
         Stock  Option (to the extent  exercisable  on the date of  termination)
         within three months after the employee's termination of employment.  If
         an employee's employment is terminated by reason of his Disability at a
         time  when  the  employee  holds  an  Incentive  Stock  Option  that is
         exercisable (in whole or in part), the employee may exercise any or all
         of the exercisable portion of the Incentive Stock Option (to the extent

                                       -9-


<PAGE>



         exercisable  on the  date of  Disability)  within  one year  after  the
         employee's  termination of employment.  If an employee's  employment is
         terminated by reason of his death at a time when the employee  holds an
         Incentive Stock Option that is exercisable  (in whole or in part),  the
         Incentive  Stock Option may be exercised (to the extent  exercisable on
         the date of death)  within one year after the  employee's  death by the
         person to whom the employee's  rights under the Incentive  Stock Option
         shall have passed by will or by the laws of descent and distribution.

                  (iii)  An  Incentive  Stock  Option  by its  terms,  shall  be
         exercisable  in any calendar year only to the extent that the aggregate
         Fair  Market  Value  (determined  at the Date of Grant) of the  Company
         Stock with respect to which incentive stock options are exercisable for
         the first time during the calendar  year does not exceed  $100,000 (the
         "Limitation Amount").  Incentive stock options granted after 1986 under
         the  Plan  and  all  other  plans  of the  Company  and any  Parent  or
         Subsidiary  of  the  Company  shall  be  aggregated   for  purposes  of
         determining whether the Limitation Amount has been exceeded.  The Board
         may impose such  conditions  as it deems  appropriate  on an  Incentive
         Stock  Option to  ensure  that the  foregoing  requirement  is met.  If
         Incentive  Stock  Options that first become  exercisable  in a calendar
         year exceed the Limitation  Amount,  the excess Options will be treated
         as  Nonstatutory  Stock  Options to the extent  permitted  by law.

         (e) Notwithstanding the foregoing, no Option shall be exercisable
within the first six months after it is granted;  provided that this restriction
shall not apply if the employee  becomes  Disabled or dies during the  six-month
period.

         (f) The Committee may, in its discretion,  grant Options which by their
terms become fully exercisable upon a Change of Control,  notwithstanding  other
conditions on exercisability in the stock option agreement.

         8.       Stock Appreciation Rights.


                                      -10-


<PAGE>



         (a) Whenever the Committee  deems it  appropriate,  Stock  Appreciation
Rights may be granted in connection  with all or any part of an Incentive  Stock
Option. At the discretion of the Committee,  Stock Appreciation  Rights may also
be granted in connection  with all or any part of a  Nonstatutory  Stock Option,
either  concurrently  with the grant of the Nonstatutory  Stock Option or at any
time  thereafter  during  the  term  of the  Nonstatutory  Stock  Option.  Stock
Appreciation  Rights  shall be  evidenced in writing as part of the stock option
agreement to which they  pertain.  The following  provisions  apply to all Stock
Appreciation Rights that are granted in connection with Options:

                  (i) Stock Appreciation Rights shall entitle the employee, upon
         exercise  of all or any  part  of the  Stock  Appreciation  Rights,  to
         surrender to the Company  unexercised  that  portion of the  underlying
         Option  relating  to the same  number of shares of Company  Stock as is
         covered by the Stock  Appreciation  Rights (or the portion of the Stock
         Appreciation  Rights so exercised)  and to receive in exchange from the
         Company an amount  equal to the excess of (x) the Fair Market  Value on
         the date of exercise of the Company  Stock  covered by the  surrendered
         portion of the  underlying  Option over (y) the  exercise  price of the
         Company  Stock  covered by the  surrendered  portion of the  underlying
         Option.  The  Committee  may limit the amount that the employee will be
         entitled to receive upon exercise of the Stock Appreciation Right.

                  (ii)  Upon the  exercise  of a Stock  Appreciation  Right  and
         surrender of the related portion of the underlying  Option, the Option,
         to the extent surrendered, shall not thereafter be exercisable.

                  (iii)  The  Committee  may,  in its  discretion,  grant  Stock
         Appreciation  Rights in  connection  with Options  which by their terms
         become  fully  exercisable  upon  a  Change  of  Control,  which  Stock
         Appreciation  Rights  shall only be  exercisable  following a Change of
         Control. The underlying Option may provide that such Stock Appreciation
         Rights  shall be payable  solely in cash.  The terms of the  underlying
         Option shall provide the method by which fair market value of the

                                      -11-


<PAGE>



         Company Stock on the date of exercise shall be calculated  based on one
         of the following alternatives:

                           a.  the Fair Market Value of the Company Stock on the
                  business day immediately preceding the day of exercise;

                           b. the  highest  Fair  Market  Value  of the  Company
                  Stock, during the 90 days immediately  preceding the Change of
                  Control; or

                           c.  the greater of a. or b.

                  (iv) Subject to any further  conditions upon exercise  imposed
         by the Board, a Stock  Appreciation  Right shall be exercisable only to
         the extent that the related  Option is  exercisable,  except that in no
         event  shall  a  Stock   Appreciation  Right  held  by  an  Insider  be
         exercisable within the first six months after it is awarded even though
         the related Option is or becomes exercisable, and shall expire no later
         than the date on which the related Option expires.

                  (v) A Stock Appreciation Right may only be exercised at a time
         when the Fair Market  Value of the Company  Stock  covered by the Stock
         Appreciation  Right  exceeds the  exercise  price of the Company  Stock
         covered by the underlying Option.

         (b) The manner in which the Company's obligation arising upon the
exercise of a Stock  Appreciation Right shall be paid shall be determined by the
Committee and shall be set forth in the  employee's  Option or the related Stock
Appreciation Rights agreement.  The Committee may provide for payment in Company
Stock or cash, or a fixed combination of Company Stock or cash, or the Committee
may reserve the right to  determine  the manner of payment at the time the Stock
Appreciation  Right is  exercised.  Shares  of  Company  Stock  issued  upon the
exercise  of a Stock  Appreciation  Right  shall be valued at their Fair  Market
Value on the date of exercise.

         (c)  Except  in the case of Stock  Appreciation  Rights  which by their
terms are  exercisable  only during a  ninety-day  period  following a Change of
Control, an Insider may only exercise a Stock Appreciation Right during a Window
Period. An Insider may exercise a Stock Appreciation Right which is by

                                      -12-


<PAGE>



its terms  exercisable  only during a  ninety-day  period  following a Change of
Control,  provided that no Stock  Appreciation Right held by an Insider shall be
exercisable by its terms within the first six months after it is granted.

         9. Method of Exercise of Options and Stock Appreciation Rights.

         (a) Options and Stock  Appreciation  Rights may be exercised by written
notice of the exercise given by the employee to the Company,  stating the number
of shares the employee has elected to purchase under the Option or the number of
Stock Appreciation  Rights the employee has elected to exercise.  In the case of
the purchase of shares under an Option,  such notice shall be effective  only if
accompanied by the exercise price in full in cash; provided that if the terms of
an Option so permit, the employee may (i) deliver,  or cause to be withheld from
the Option Shares, shares of Company Stock (valued at their Fair Market Value on
the date of exercise) in  satisfaction of all or any part of the exercise price,
(ii) deliver a properly  executed  exercise  notice  together  with  irrevocable
instructions  to a broker to  promptly  deliver to the Company the amount of the
sale or loan  proceeds to pay the exercise  price,  or (iii) deliver an interest
bearing  promissory note,  payable to the Company,  in payment of all or part of
the exercise price together with such collateral as may be required by the Board
at the time of exercise.  The interest rate under any such promissory note shall
be equal to the minimum  interest  rate  required  at the time to avoid  imputed
interest under the Code.

         (b) The Company may place on any certificate representing Company Stock
issued  upon the  exercise of an Option or Stock  Appreciation  Right any legend
deemed  desirable  by the  Company's  counsel  to comply  with  Federal or state
securities laws, and the Company may require a customary  written  indication of
the  employee's  investment  intent.  Until the  employee  has made any required
payment,  including  any  applicable  withholding  taxes,  and has had  issued a
certificate for the shares of Company Stock acquired, the employee shall possess
no shareholder rights with respect to the shares.

         (c) As an alternative to making a cash payment to the Company to
satisfy his tax withholding obligations, if the Option or Stock Appreciation

                                      -13-


<PAGE>



Rights  agreement so provides,  the employee may,  subject to the provisions set
forth below,  elect to (i) deliver shares of already owned Company Stock or (ii)
have the  Company  retain  that  number of shares of  Company  Stock  that would
satisfy  all or a  specified  portion  of  the  Federal,  state  and  local  tax
liabilities  of the  employee  arising  in the  year of its  exercise  upon  the
exercise  of a  Nonstatutory  Stock  Option  or Stock  Appreciation  Right.  The
Committee shall have sole discretion to approve or disapprove any such election.
The following provisions apply to elections to satisfy such tax liabilities:

                  (i) If the  employee  is an Insider,  his  election to deliver
         already owned Company Stock upon the exercise of a  Nonstatutory  Stock
         Option  or  Stock  Appreciation  Right in  order  to  satisfy  such tax
         liabilities  must be made  either (x) during a Window  Period or (y) if
         not impermissible under Rule 16b-3, at least six months before the date
         the amount of  withholding  tax due with respect to the exercise of the
         Option or Stock Appreciation Right is calculated.

                  (ii) If the  employee is an Insider,  his election to have the
         Company  retain  from the  shares of  Company  Stock to be issued  upon
         exercise of a Nonstatutory Stock Option or Stock Appreciation Right the
         number  of  shares  of  Company  Stock  that  would  satisfy  such  tax
         liabilities  must be made  either (x) during a Window  Period or (y) if
         not  impermissible  under Rule  16b-3,  at least six months  before the
         amount of  withholding  tax due with  respect  to the  exercise  of the
         Option or Stock Appreciation Right is calculated.

                  (iii) If the  employee is an Insider,  his election to deliver
         already owned shares of Company Stock may not be made within six months
         after the date the Option or Stock  Appreciation  Right being exercised
         is granted,  if such election would be impermissible  under Rule 16b-3,
         except that this  restriction  shall not apply if the employee  becomes
         Disabled or dies within the six-month period.

                                      -14-


<PAGE>



                  (iv) If the  employee is an Insider,  his election to have the
         Company  retain  that  number of shares of  Company  Stock  that  would
         satisfy all or a specified portion of the Federal,  state and local tax
         liabilities  of the employee  (arising in the year of its exercise upon
         the  exercise  of a  Nonstatutory  Stock  Option or Stock  Appreciation
         Right) may not be made  within six months  after the date the Option or
         Stock Appreciation  Right being exercised is granted,  if such election
         would be impermissible  under Rule 16b-3,  except that this restriction
         shall not apply if the  employee  becomes  Disabled  or dies within the
         six-month period.

                  (v)  The employee's election must be irrevocable.

                  (vi)  The Committee may approve or disapprove an employee's
         irrevocable  election to deliver to the Company shares of already owned
         Company Stock or to have the Company  withhold  shares of Company Stock
         to satisfy an  employee's  tax  liabilities  arising from exercise of a
         Nonstatutory  Stock Option or Stock  Appreciation  Right. The Committee
         shall also have the right unilaterally to cancel an election previously
         approved and require the employee to satisfy such tax liabilities by an
         alternative  arrangement  satisfactory to the Company and the Committee
         that does not involve the delivery or withholding of Company Stock.

         (d) If an employee  exercises  an Option  that has a Reload  Feature by
delivering  already  owned  shares of Company  Stock in payment of the  exercise
price, the Committee shall grant to the employee a Reload Option.  The Committee
shall grant the Reload Option in the same manner as set forth in paragraph 7(a).
The Reload Option shall be subject to the following restrictions:

                  (i) The exercise price of shares of Company Stock covered by a
         Reload  Option  shall be not less than 100% of the Fair Market Value of
         such shares on the Date of Grant of the Reload Option;

                  (ii) If and to the extent  required  by Rule  16b-3,  a Reload
         Option shall not be exercisable within the first six months after it is

                                      -15-


<PAGE>



         granted; provided that this restriction shall not apply if the employee
         becomes Disabled or dies during the six-month period;

                  (iii)  The  Reload   Option  shall  be  subject  to  the  same
         restrictions  on  exercisability   imposed  on  the  underlying  Option
         (possessing  the  Reload  Feature)   delivered   unless  the  Committee
         specifies different limitations;

                  (iv) The  Reload  Option  shall not be  exercisable  until the
         expiration of any retention  holding period imposed on the  disposition
         of any  shares  of  Company  Stock  covered  by the  underlying  Option
         (possessing the Reload Feature) delivered.

The  Committee  may,  in its  discretion,  cause  the  Company  to  place on any
certificate representing Company Stock issued to a Participant upon the exercise
of an underlying  Option  (possessing a Reload Feature as evidenced by the stock
option agreement for such Option)  delivered  pursuant to this subsection (d), a
legend restricting the sale or other disposition of such Company Stock.

         (e)  Notwithstanding  anything herein to the contrary,  Incentive Stock
Awards shall  always be granted and  exercised in such a manner as to conform to
the provisions of Rule 16b-3, or any replacement  rule adopted,  as the same now
exists or may, from time to time, be amended.

         10.  Nontransferability  of Incentive  Awards and Options.  Options and
Stock Appreciation  Rights by their terms,  shall not be transferable  except by
will or by the laws of descent and distribution or, if permitted by Rule 16b- 3,
pursuant to a Qualified  Domestic  Relations Order (as defined in Section 414(p)
of the  Code  ("QDRO")  and  shall  be  exercisable,  during  the  Participant's
lifetime, only by the Participant or, if permitted by Rule 16b-3, an alternative
payee under a QDRO or by his guardian, duly authorized attorney-in-fact or other
legal representative.

         11.  Effective Date of the Plan.  This Plan shall be effective on March
11, 1991 and shall be submitted to the shareholders of the Company for approval.
Until (i) the Plan has been approved by the Company's shareholders,

                                      -16-


<PAGE>



and (ii) the requirements of any applicable State securities laws have been met,
no  Restricted  Stock shall be awarded and no  Incentive  Award  Option or Stock
Appreciation Right shall be exercisable.

         12. Termination,  Modification, Change. If not sooner terminated by the
Board,  this Plan shall terminate at the close of business on March 10, 2001. No
Incentive Awards shall be made under the Plan after its  termination.  The Board
may  terminate  the Plan or may amend the Plan in such respects as it shall deem
advisable;  provided,  that,  if and to the extent  required by Rule  16b-3,  no
change shall be made that  increases the total number of shares of Company Stock
reserved  for  issuance  pursuant to  Incentive  Awards  granted  under the Plan
(except  pursuant to Section 13),  materially  modifies the  requirements  as to
eligibility for participation in the Plan, or materially  increases the benefits
accruing to Participants under the Plan, unless such change is authorized by the
shareholders of the Company.  Notwithstanding the foregoing, the Board may amend
the Plan and  unilaterally  amend  Incentive  Awards as it deems  appropriate to
ensure  compliance  with Rule 16b-3 and to cause Incentive Stock Options to meet
the requirements of the Code and regulations  thereunder.  Except as provided in
the  preceding  sentence,  a  termination  or  amendment  of the Plan shall not,
without the consent of the  Participant,  detrimentally  affect a  Participant's
rights under an Incentive Award previously granted to him.

         13. Change in Capital Structure.

         (a) In the event of a stock  dividend,  stock split or  combination  of
shares,  recapitalization  or  merger  in which  the  Company  is the  surviving
corporation or other change in the Company's capital stock  (including,  but not
limited  to, the  creation  or issuance  to  shareholders  generally  of rights,
options or warrants for the  purchase of common stock or preferred  stock of the
Company), the number and kind of shares of stock or securities of the Company to
be  subject  to the  Plan  and to  Options  then  outstanding  or to be  granted
thereunder,  the maximum  number of shares or securities  which may be delivered
under the Plan, the exercise price and other relevant provisions shall be

                                      -17-


<PAGE>



appropriately adjusted by the Committee, whose determination shall be binding on
all persons.  If the adjustment would produce  fractional shares with respect to
any unexercised  Option,  the Committee may adjust  appropriately  the number of
shares covered by the Option so as to eliminate the fractional shares.

         (b) If the Company is a party to a  consolidation  or a merger in which
the Company is not the surviving corporation,  a transaction that results in the
acquisition of substantially all of the Company's  outstanding stock by a single
person or entity,  or a sale or transfer of  substantially  all of the Company's
assets,  the  Committee  may take  such  actions  with  respect  to  outstanding
Incentive Awards as the Committee deems appropriate.

         (c) Notwithstanding anything in the Plan to the contrary, the Committee
may take the foregoing  actions without the consent of any Participant,  and the
Committee's determination shall be conclusive and binding on all persons for all
purposes.

         14.  Administration  of the Plan. The Plan shall be  administered  by a
committee (the "Committee"),  consisting of not less than three Directors of the
Company, who shall be appointed by the Board of Directors.  Subject to paragraph
(d) below, the Committee shall be the Compensation Committee unless the Board of
Directors shall appoint another  Committee to administer the Plan. The Committee
shall have general  authority  to impose any  limitation  or  condition  upon an
Incentive Award the Committee deems appropriate to achieve the objectives of the
Incentive  Award and the Plan and, in addition,  and without  limitation  and in
addition to powers set forth  elsewhere  in the Plan,  shall have the  following
specific authority:

                  (a) The Committee shall have the power and complete discretion
         to determine  (i) which  eligible  employees  shall  receive  Incentive
         Awards  and the  nature of each  Incentive  Award,  (ii) the  number of
         shares of Company Stock to be covered by each  Incentive  Award,  (iii)
         whether Options shall be Incentive Stock Options or Nonstatutory  Stock
         Options,  (iv) when,  whether  and to what  extent  Stock  Appreciation
         Rights shall be

                                      -18-


<PAGE>



         granted  in  connection  with  Options,  (v) the fair  market  value of
         Company Stock,  (vi) the time or times when an Incentive Award shall be
         granted,  (vii)  whether an Incentive  Award shall become vested over a
         period of time and when it shall be fully  vested,  (viii) when Options
         and  Stock  Appreciation  Rights  may  be  exercised,  (ix)  whether  a
         Disability  exists,  (x) the manner in which  payment will be made upon
         the exercise of Options or Stock Appreciation  Rights,  (ix) conditions
         relating  to the length of time  before  disposition  of Company  Stock
         received upon the exercise of Options or Stock  Appreciation  Rights is
         permitted,  (xii)  whether to approve a  Participant's  election (x) to
         deliver   shares  of  already   owned  Company  Stock  to  satisfy  tax
         liabilities arising upon the exercise of a Nonstatutory Stock Option or
         Stock  Appreciation  Right or (y) to have the Company withhold from the
         shares to be issued upon the exercise of a Nonstatutory Stock Option or
         Stock  Appreciation Right the number of shares necessary to satisfy tax
         liabilities arising from such exercise, (xiii) the terms and conditions
         applicable to Restricted Stock Awards, (iv) the terms and conditions on
         which  restrictions  upon Restricted Stock shall lapse, (xv) whether to
         accelerate  the time at which any or all  restrictions  with respect to
         Restricted  Stock will lapse or be  removed,  (xvi)  notice  provisions
         relating  to the sale of Company  Stock  acquired  under the Plan,  and
         (xvii) any additional  requirements  relating to Incentive  Awards that
         the Committee  deems  appropriate.  Notwithstanding  the foregoing,  no
         "tandem stock options" (where two stock options are issued together and
         the  exercise of one option  affects  the right to  exercise  the other
         option) may be issued in connection with Incentive  Stock Options.  The
         Committee  shall  also have the power to amend the terms of  previously
         granted Incentive Awards so long as the terms as amended are consistent
         with  the  terms  of the Plan and  provided  that  the  consent  of the
         Participant  is obtained  with respect to any  amendment  that would be
         detrimental  to him,  except that such  consent will not be required if
         such amendment is for the purpose

                                      -19-


<PAGE>



         of complying with Rule 16b-3 or any requirement of the Code applicable
         to the Incentive Award.

                  (b) The Committee may adopt rules and regulations for carrying
         out the Plan. The  interpretation  and construction of any provision of
         the Plan by the Committee shall be final and conclusive.  The Committee
         may consult with counsel,  who may be counsel to the Company, and shall
         not incur any  liability for any action taken in good faith in reliance
         upon the advice of counsel.

                  (c)  A  majority  of  the  members  of  the  Committee   shall
         constitute a quorum, and all actions of the Committee shall be taken by
         a majority of the members present. Any action may be taken by a written
         instrument signed by all of the members,  and any action so taken shall
         be fully effective as if it had been taken at a meeting.

                  (d) The Board from time to time may appoint members previously
         appointed and may fill  vacancies,  however  caused,  in the Committee.
         Insofar as it is necessary to satisfy the requirements of Section 16(b)
         of the Exchange  Act, no member of the  Committee  shall be eligible to
         participate  in the Plan or in any  other  plan of the  Company  or any
         Parent or  Subsidiary  of the Company  that  entitles  participants  to
         acquire  stock,  stock  options  or stock  appreciation  rights  of the
         Company or any Parent or Subsidiary of the Company, and no person shall
         become a member of the  Committee  if,  within the  preceding  one-year
         period,  the person shall have been eligible to  participate  in such a
         plan.

         15. Notice.  All notices and other communications required or permitted
to be given under this Plan shall be in writing and shall be deemed to have been
duly given if delivered  personally  or mailed  first  class,  postage prepaid,
as follows (a) if to the Company - at its principal business address to the
attention of the Treasurer;  (b) if to any Participant - at the last address of
the  Participant  known  to the  sender  at the  time  the  notice  or  other
communication is sent.

                                      -20-


<PAGE>



         16.  Interpretation.  The terms of this Plan are subject to all present
and future  regulations  and  rulings of the  Secretary  of the  Treasury or his
delegate  relating to the  qualification  of Incentive  Stock  Options under the
Code. If any provision of the Plan conflicts with any such regulation or ruling,
then that provision of the Plan shall be void and of no effect.

         IN WITNESS WHEREOF, the Company has caused this Plan to be executed.

                                       S&K FAMOUS BRANDS, INC.

                                       By____________________________


                                      -21-



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