FREDS INC
10-K/A, 1996-06-03
VARIETY STORES
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                  FORM 10-K/A

             ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                  For the Fiscal Year Ended February 3, 1996


Commission File Number 000-19288

                                 FRED'S, INC.
            (Exact Name of Registrant as Specified in its Charter)

                TENNESSEE                          62-0634010
      (State or Other Jurisdiction of           (I.R.S. Employer
      Incorporation or Organization)          Identification Number)

                             4300 New Getwell Road
                           MEMPHIS, TENNESSEE  38118
                   (Address of Principal Executive Offices)

Registrant's telephone number, including area code (901) 365-8880

Securities Registered Pursuant to Section 12(b) of the Act:

      Title of Each Class           Name of Exchange on Which Registered
Class A Common Stock, no par value       NASDAQ Stock Market


Securities Registered Pursuant to Section 12(g) of the Act:  None

      Indicate by check mark whether the Registrant:  (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days.
            Yes  X                       No     
               -----                       -----

      Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of Registrant's knowledge, in
definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this
Form 10-K [     ].

      As of April 10, 1996, there were 9,335,232 shares outstanding
of the Registrant's Class A no par value voting common stock. 
Based on the last reported sale price of $8.00 per share on the
NASDAQ Stock Market on April 10, 1996, the aggregate market value
of the Registrant's Common Stock held by those persons deemed by
the Registrant to be non-affiliates was $59,745,192.

      As of April 10, 1996, there were no shares outstanding of the
Registrant's Class B no par value non-voting common stock.

                      DOCUMENTS INCORPORATED BY REFERENCE

      Portions of the Annual Report to Shareholders for the year
ended February 3, 1996 are incorporated by reference into Part II,
Items 5, 6, 7 and 8, and into Part IV, Item 14.

      Portions of the Company's Registration Statement on Form S-1
(file no. 33-45637) are incorporated as exhibits into Part IV.

      With the exception of those portions that are specifically
incorporated herein by reference, the aforesaid documents are not
to be deemed filed as part of this report.


                                    PART I

Item 1:     Business

General

      Fred's, Inc. ("Fred's" or the "Company"), founded in 1947,
operates 201 discount general merchandise stores in ten states in
the southeastern United States.  Fred's stores generally serve low,
middle and fixed income families located in small to medium sized
towns (approximately 65% of Fred's stores are in markets with
populations of 15,000 or fewer people).  Eighty-seven of the
Company's stores have full service pharmacies and there are five
stand-alone Fred's Xpress pharmacies.  The Company also markets
goods and services to 34 franchised "Fred's" stores.

      Fred's stores stock over 12,000 frequently purchased items
which address the everyday needs of its customers, including
nationally recognized brand name products, proprietary "Fred's"
label products and lower priced off-brand products.  Fred's
management believes its customers shop Fred's stores as a result of
the stores' convenient location and size, low opening price points
in key product categories, consistent discount positions in health
and beauty aids and paper and cleaning supplies and regularly
advertised departmental promotions and seasonal specials.  Fred's
stores have average selling space of 13,900 square feet and had
average sales of $1,979,000 in 1995.

Business Strategy

      The Company's strategy is to meet the general merchandise
needs of the small to medium sized towns it serves by offering a
wider variety of quality merchandise and a more attractive price-
to-value relationship than either drug stores or smaller
variety/dollar stores and a shopper-friendly format which is more
convenient than larger sized discount merchandise stores.  The
major elements of this strategy include:

      Wide variety of frequently purchased, basic merchandise. 
      Fred's combines everyday basic merchandise with certain
      specialty items to offer its customers a wide selection
      of general merchandise.  The selection of merchandise is
      supplemented by seasonal specials, private label products
      and the inclusion of pharmacies in 87 of its stores.

      Discount prices.  The Company provides value and low
      prices to its customers (i.e., a good "price-to-value
      relationship") through a coordinated discount strategy. 
      As part of this strategy, Fred's maintains low opening
      price points on the basic items in each of its
      departments, maintains competitive prices on the entire
      stock in the health and beauty aids and paper and
      cleaning supplies departments, offers double value for
      manufacturers' coupons, and regularly offers seasonal
      specials and departmental promotions supported by strong
      tabloid, television and radio advertising.  During
      December 1994, Fred's implemented a highly competitive
      pricing program that focuses on strong values day in and
      day out, while reducing the Company's reliance on
      promotional activities.

      Convenient shopper-friendly environment.  Fred's stores are
      typically located in a convenient strip shopping center, which
      allows for easy access and shorter distances to the store
      entrance.  Fred's stores are of a manageable size and have an
      understandable store layout, wide aisles and fast checkouts.

Expansion Strategy

      The Company expects that expansion of the Fred's concept will
occur primarily within its present market area and will be focused
in small to medium sized towns, although the Company may also enter
urban markets where it already has a market presence.

Addition of Stores

      Fred's added a net of 17 new stores in 1995 and anticipates
opening up to ten stores and closing ten stores in 1996.  The
Company's store prototype has from 10,000 to 15,000 square feet of
selling space.  Opening a new store currently costs between
$350,000 and $450,000 for inventory, furniture, fixtures, equipment
and leasehold improvements.

Addition of Pharmacies

      The addition of pharmacies to existing stores has increased
comparable store sales by adding sales of pharmaceuticals while
maintaining sales of non-pharmaceutical items.  The Company
acquired 19 pharmacies in 1995, of which ten were incremental to
stores that already had a pharmacy, five were established as stand-
alone Fred's Xpress pharmacies, and four were additions to stores
that had not previously had a pharmacy.  The Company plans to
acquire at least 15 more pharmacies in 1996.  In substantially all
cases, Fred's intends to add pharmacies through the acquisition of
established independent pharmacies (either by employment of
formerly independent pharmacists or purchase of customer lists from
retiring independent pharmacists).

Proposed Acquisition of Rose's

      On March 1, 1996, the Company signed a letter of intent to
acquire all of the outstanding stock of Rose's Stores, Inc., a
retailer that operates 105 stores in ten states in the southeastern
United States (primarily North Carolina and Virginia).  The merger
is subject to satisfaction of the execution of a definitive merger
agreement, approval by the shareholders of Fred's and Rose's, and
certain other conditions.

Merchandising and Marketing

      Management believes that Fred's has a distinctive niche in
that it offers a wider variety of merchandise at a more attractive
price-to-value relationship than either a drug store or smaller
variety/dollar store and is more shopper-friendly than a larger
discount store.  The variety and depth of merchandise offered at
Fred's stores in high traffic departments, such as health and
beauty aids and paper and cleaning supplies, are comparable to
those of larger discount retailers.  Management believes that its
knowledge of regional and local consumer preferences, developed in
almost fifty years of operation by the Company and its
predecessors, enables the Company to compete effectively in its
region.

Purchasing

      The Company's buying activities are directed from the
corporate office by the Executive Vice President-Merchandising who
is supported by three Vice Presidents - Merchandising and a staff
of 22 buyers and assistants.  The buyers and assistants are
participants in an incentive compensation program, which is based
upon various factors primarily relating to gross margin returns on
inventory controlled by each individual buyer.  The Company
believes that adequate alternative sources of products are
available for all of its categories of merchandise.

Sales Mix

      The Fred's store sales mix by major merchandise category
during 1995 was as follows:

      Household Goods..................................27.1%
      Pharmaceuticals..................................17.7%
      Apparel and Linens...............................17.2%
      Health and Beauty Aids...........................16.0%
      Paper and Cleaning Supplies......................12.3%
      Food and Tobacco Products........................ 9.7%

      The sales mix varies from store to store depending upon local
consumer preferences and whether the stores include pharmacies and
a full-line of apparel.  In 1995, the stores' average customer
transaction size was approximately $11.25, and the number of
customer transactions totaled approximately 33 million.

      The Company presently has 81 full-line stores (those stores
with both pharmacy and apparel departments) that have been open
longer than 12 months.  The pharmacy department contributed 28% of
the total sales by these full-line stores in 1995.  Sales per
selling square foot averaged $157 for full-line stores compared to
$113 for non full-line stores.  Average sales per store during 1995
were $2,585,000 for full-line stores compared to $1,434,000 for non
full-line stores.

      Products sold under the "Fred's" private label program,
including household cleaning supplies, health and beauty aids,
disposable diapers, pet foods, paper products and a variety of
beverage and other products, constituted approximately 4% of total
sales in 1995.  Private label products afford the Company higher
than average gross margins while providing the customer with lower
priced products that are of a quality comparable to that of
competing branded products.  An independent laboratory testing
program is used for substantially all of the Company's private
label products.  

Highly Competitive Pricing Strategy

      The implementation of a new pricing strategy in December 1994
included price reductions for many key items and the elimination of
four sale events for 1995.  The price reductions and fewer sale
events resulted in lower sales and negatively impacted gross
margins.  However, management expects that as customers begin to
recognize Fred's as a store that offers good values everyday, they
will shop Fred's stores more regularly, not just during sale
events.  The Company plans to eliminate an additional four sale
events in 1996.

Advertising and Promotions

      Advertising and promotion costs represented 1.9% of sales in
1995.  The Company uses direct mail, television, radio and
newspaper advertising to promote its merchandise, special
promotional events and discount retail image.  The Company's
advertising is directed towards a typical Fred's customer, a female
over the age of 25 in a rural location with household income
averaging $25,000.

      The Company's buyers have discretion to mark down slow moving
items, and the Company runs regular clearances of seasonal
merchandise and conducts sales and promotions of particular items. 
The Company also encourages its store managers to create in-store
advertising displays and signage in order to increase customer
traffic and impulse purchases.  The store managers, with corporate
approval, are permitted to tailor the price structure at their
particular stores to meet competitive conditions within each
store's marketing area.

Store Operations

      All Fred's stores are open six days a week (Monday through
Saturday), and many stores are open seven days a week.  Store hours
are generally from 9:00 a.m. to 9:00 p.m.; however, certain stores
are open only until 6:00 p.m.  Each Fred's store is managed by a
full-time store manager.  The Company's twelve district managers
supervise the management and operation of Fred's stores.

      The Company has an incentive compensation plan for store
managers, pharmacists and district managers based on meeting or
exceeding targeted profit percentage contributions.  Various
factors included in determining profit percentage contribution are
gross profits and controllable expenses at the store level. 
Management believes that this incentive compensation plan, together
with the Company's store management training program, are
instrumental in maximizing store performance.

      The following tables set forth certain information with
respect to stores and pharmacies for each of the last five years:

<TABLE>
<CAPTION>
                              1991     1992     1993     1994     1995
<S>                          <C>      <C>      <C>      <C>      <C>
Stores open at beginning
  of period                     136      144      156      170      184
Stores opened/acquired
  during period                   9       13       18       20       31
Stores closed during
  period                         (1)      (1)      (4)      (6)     (14)
                             ------   ------   ------   ------   ------
Stores open at end of
  period                        144      156      170      184      201
                             ======   ======   ======   ======   ======
Pharmacies open at beginning
  of period                      40       45       60       75       83
Pharmacies opened/acquired
  during period                   6       15       16        8        9
Pharmacies closed during
  period                         (1)     -         (1)     -        -
                             ------   ------   ------   ------   ------
Pharmacies open at end
  of period                      45       60       75       83       92
                             ======   ======   ======   ======   ======
Square feet of selling
  space at end of period
  (in thousands)              1,877    2,071    2,311    2,625    2,797
                             ======   ======   ======   ======   ======
Average square feet of
  selling space per store    13,033   13,277   13,594   14,266   13,915
                             ======   ======   ======   ======   ======
Franchise stores at end
  of period                      43       39       37       35       34
                             ======   ======   ======   ======   ======
</TABLE>

Pharmacy Operations

      Fred's operates 87 in-store pharmacies and five Fred's Xpress
pharmacies, all of which offer brand name and generic
pharmaceuticals and are staffed by licensed pharmacists.  Pharmacy
sales have become an increasingly important segment of the
Company's sales, increasing from 9.4% of retail sales in 1988 to
17.7% in 1995.

      The addition of acquired pharmacies in the Company's stores
has resulted in increased store sales and sales per selling square
foot.  Management believes that in-store pharmacies also increase
customer traffic and repeat visits.

      The pharmacies in Fred's stores that are clustered together
typically operate at a lower cost because three pharmacists are
able to staff two Fred's stores (versus competitors' typical two
pharmacists per store).  This competitive advantage will accelerate
because the Company is continuing to add pharmacies in clustered
stores.

Inventory Control and Distribution

SWORD and POS Systems

      The Company's computerized central management information
system (known as "SWORD," which stands for Store Warehouse Order
Replenishment and Distribution) maintains a daily SKU level
inventory and current and historical sales information for each
store and the distribution center.  This system is supported by in-
store point-of-sale ("POS") cash registers which capture SKU and
other data at the time of sale for daily transmission to the
Company's central computer.  Data received from the stores is used
to automatically replenish frequently purchased merchandise on a
weekly basis and to assist the Company's buyers in their decision
making process.

      Maintaining an "in-stock" supply of high-turn, low gross
margin items, such as health and beauty aids and paper and cleaning
supplies and frequently consumed items in other categories,
preserves customer loyalty which leads to purchases of higher gross
margin items in other product categories.

      Over the past three years, the Company has installed enhanced
POS register systems in all of its stores.  The new registers have
improved labor productivity at the stores and continue to be the
data gathering device for the SWORD system.  The scanning and price
look-up features included in the new system significantly reduce
the amount of labor required to tag merchandise in connection with
the Company's sale events and reduce the number of cashier errors.
  
Distribution

      Fred's has an 800,000 square foot centralized distribution
center in Memphis, Tennessee (see "Properties" below).  Excess
capacity exists in the distribution center which will accommodate
the Company's expansion plans for Fred's stores for the next two
years.  The Company is reviewing opportunities to enhance the
logistics of the distribution center and to modernize the related
sortation and handling equipment in order to increase the center's
capacity and efficiencies.  Approximately 78% of the merchandise
received by Fred's stores in 1995 was shipped through the
distribution center, with the remainder (primarily pharmaceuticals,
certain snack food items, greeting cards, beverages and tobacco
products) being shipped directly to the stores by vendors.  For
distribution, the Company uses owned and leased trailers and leased
tractors, as well as common carriers.

Wholesale and Franchise Sales

      The Company engages in wholesale sales to its 34 franchised
"Fred's" stores and to certain other retailers.  The franchised
stores utilize the Company's SWORD system.  Revenues from wholesale
sales during the last three years were $40,300,000 in 1995,
$39,000,000 in 1994 and $40,800,000 in 1993.  In addition,
franchise and other fees totaling approximately $2 million have
been earned by Fred's in each of the three years (recorded as a
reduction to the Company's operating expenses).

      Each of the Company's franchised stores operates under a
franchise agreement whereby the Company is the primary provider of
merchandise and the store is granted an exclusive market area. 
Franchisees purchase merchandise from the Company at wholesale
prices and pay a franchise fee for the right to use the Fred's
tradename.  The fee is equal to 3% of the retail price of a
franchisee's purchases.  A franchisee may elect to have merchandise
delivered by the Company for a fee ranging from 1.75% to 2.75% of
the retail value of the merchandise delivered, varying with the
distance between the Company's distribution center and the
franchisee's store.  Franchisees participate in advertising for
"Fred's" stores in their marketing area by paying for the cost of
advertising on television and distributing tabloid advertisements. 
At this time, the Company is not soliciting new franchisees.

Employees

      At February 3, 1996, the Company had approximately 4,800 full-
time and part-time employees, comprising 500 corporate employees
and 4,300 store employees.  The number of employees varies during
the year, reaching a peak during the Christmas selling season.  The
Company's labor force is not subject to a collective bargaining
agreement.

      Almost all of the Company's salaried employees not covered by
the store or merchandising incentive compensation programs are
covered by incentive compensation plans, under which compensation
is payable based upon the Company meeting or exceeding profit
targets.


Item 2:     Properties

      As of February 3, 1996, the geographical distribution of
Fred's 201 Company-owned stores was as follows:

            State                   Number of Stores

            Mississippi                  63
            Arkansas                     42
            Tennessee                    38
            Louisiana                    19
            Georgia                      16
            Alabama                      15
            North Carolina                3
            Missouri                      2
            Kentucky                      2
            Florida                       1


      The Company owns the real estate and the buildings for 61
store locations, of which five are subject to ground leases.  The
Company leases the remaining 140 locations from third parties
pursuant to leases that provide for monthly rental payments
primarily at fixed rates (although a few provide for additional
rent based on sales).  Fred's stores range in size from 5,000
square feet to 27,000 square feet.  One hundred and forty-two of
Fred's stores are in strip centers or adjoined with a downtown
shopping district, with the remainder being free-standing.

      It is anticipated that existing buildings and buildings to be
developed by others will be available for lease to satisfy the
Company's present store growth intentions in the near term.  It is
management's intention to enter into leases of relatively moderate
length with renewal options, rather than entering into long-term
leases.  The Company will thus have maximum flexibility in store
relocation in the future, since continued availability of existing
buildings is anticipated in the Company's market areas.

      The Company owns its distribution center and corporate
headquarters situated on a 60 acre complex in Memphis, Tennessee. 
The distribution center contains approximately 800,000 square feet
of space.  The site also contains 250,000 square feet of office and
retail space.  Presently, the Company utilizes 90,000 square feet
of office space and 22,000 square feet of retail space at the
complex; of the balance, approximately 75,000 square feet is leased
to the U.S. Government.  The retail space is operated as a Fred's
store and is used to test new products, merchandising ideas and
technology.


Item 3:     Legal Proceedings

      The Company is party to several pending legal proceedings and
claims.  Although the outcome of the proceedings and claims cannot
be determined with certainty, management of the Company is of the
opinion that it is unlikely that these proceedings and claims will
have a material effect on the results of operations or the
financial condition of the Company.


Item 4:     Submission of Matters to a Vote of Security Holders

      No matters were submitted to a vote of security holders during
the fourth quarter of the fiscal year ended February 3, 1996.


                                    PART II


Item 5:     Market for the Registrant's Common Stock and Related
            Stockholder Matters

      The information required by this item is furnished by
incorporation by reference of Page 25 of the Annual Report to
Shareholders for the year ended February 3, 1996.  


Item 6:     Selected Financial Data

      The selected financial data for the five years ended February
3, 1996, which appears on page 8 of the Annual Report to
Shareholders is incorporated herein by reference.


Item 7:     Management's Discussion and Analysis of Financial
            Condition and Results of Operations

      Management's Discussion and Analysis of financial condition
and results of operations appearing on pages 9 through 11 of the
Annual Report to Shareholders is incorporated herein by reference.


Item 8:     Financial Statements and Supplementary Data

      The consolidated financial statements, together with the
report thereon of Price Waterhouse LLP dated March 8, 1996,
appearing on pages 12 through 24 of the Annual Report to
Shareholders are incorporated herein by reference.


Item 9:     Changes In and Disagreements With Accountants on
            Accounting and Financial Disclosure

      None.


                                   PART III


Item 10:    Directors and Executive Officers of the Registrant

      The following information is furnished with respect to each of
the directors and executive officers of the Registrant:

<TABLE>
<CAPTION>
      Name              Age         Positions and Offices
<S>                     <C>   <C>
Michael J. Hayes(1)     54    Director, Managing Director (2), Chief
                               Executive Officer and President
David A. Gardner(1)     48    Director and Managing Director (2)
John R. Eisenman(1)     54    Director
Roger T. Knox(1)        58    Director
Michael K. Spear        51    Executive Vice President - Merchandising
Bruce D. Smith          37    Executive Vice President and Chief
                               Financial Officer
Victor Saig             60    Senior Vice President - Store Operations
Blanchard J. Box        57    Senior Vice President - Management
                               Information Systems
John A. Casey           49    Senior Vice President - Pharmacy
                               Operations
Charles S. Vail         52    Corporate Secretary, Vice President -
                               Legal Services and General Counsel
</TABLE>

                              
(1)   Four directors, constituting the entire Board of Directors,
      are to be elected at the Annual Meeting to serve one year or
      until their successors are elected.
(2)   According to the By-laws of the Company, the Managing
      Directors (Messrs. Hayes and Gardner) are the chief executive
      officers of the Company and have general supervisory
      responsibility for the business of the Company.


      Michael J. Hayes was elected a director of the Company in
January 1987 and has been a Managing Director of the Company since
October 1989.  Mr. Hayes has been Chief Executive Officer since
October 1989 and President since May 1991.  Additionally, Mr. Hayes
is a Managing Director of Hayes Financial Corp.  He was previously
employed by Oppenheimer & Company, Inc. in various capacities from
1976 to 1985, including Managing Director and Executive Vice
President - Corporate Finance and Financial Services.

      David A. Gardner was elected a director of the Company in
January 1987 and has been a Managing Director of the Company since
October 1989.  Mr. Gardner has been President of Gardner Capital
Corporation, a real estate and venture capital investment firm
since April 1980.  Additionally, Mr. Gardner is a director of
Gulfstar Energy, Inc. and Joyce International, Inc.

      John R. Eisenman is involved in real estate investment and
development with REMAX Island Realty, Inc., located in Hilton Head
Island, South Carolina.  Mr. Eisenman has been engaged in
commercial and industrial real estate brokerage and development
since 1983.  Previously, he founded and served as President of
Sally's, a chain of fast food restaurants from 1976 to 1983, and
prior thereto held various management positions in manufacturing
and in securities brokerage.

      Roger T. Knox has served the Memphis Zoological Society as its
President and Chief Executive Officer since January 1989.  Mr. Knox
was the President and Chief Operating Officer of Goldsmith's
Department Stores, Inc. (a full-line department store in Memphis
and Jackson, Tennessee) from 1983 to 1989 and its Chairman of the
Board and Chief Executive Officer from 1987 to 1989.  Prior
thereto, Mr. Knox was with Foley's Department Stores in Houston,
Texas for 20 years.

      Michael K. Spear was hired in March 1995 as Executive Vice
President - Merchandising.  Mr. Spear had previously spent 21 years
with Wal-Mart Stores, Inc., including 4 years in store operations,
followed by 17 years in merchandising.  Most recently he served
Wal-Mart as Vice President, Divisional Merchandise Manager for the
Sam's Clubs.

      Bruce D. Smith joined the Company in September 1991 as
Executive Vice President and Chief Financial Officer.  Prior to
joining the Company, Mr. Smith was employed by Price Waterhouse LLP
for eleven years and attained the position of Senior Audit Manager.

      Victor Saig is the Senior Vice President - Store Operations,
a position he has held since November 1989.  Mr. Saig joined the
Company in 1963.  Prior to this appointment, Mr. Saig served as
Vice President - Hard Lines Merchandising and in various other
operational and merchandising positions.

      Blanchard J. Box is the Senior Vice President - Management
Information Systems of the Company, a position he has held since
May 1991.  Mr. Box, who joined the Company in 1989, was previously
Vice President - Management Information Systems.  Prior thereto,
Mr. Box was responsible for management information systems at
OTASCO, Inc., an Oklahoma retailer, from 1984 until 1989.

      John A. Casey was promoted to Senior Vice President - Pharmacy
Operations in January 1994.  Mr. Casey joined the Company in 1979. 
Prior to this appointment, Mr. Casey was Vice President - Pharmacy
Operations from 1990 to 1994 and Director of Pharmacy Operations
from 1988 to 1990.  Prior to 1988, Mr. Casey was a pharmacy
district manager and a pharmacist.

      Charles S. Vail has served the Company for more than nine
years as Corporate Secretary, Vice President - Legal Services and
General Counsel.  Mr. Vail joined the Company in 1973.

      Based solely upon a review of reports of beneficial ownership
of the Company's Common Stock and written representations furnished
to the Company by its officers, directors and principal
shareholders, the Company is not aware of any such reporting person
who or which failed to file with the Securities and Exchange
Commission on a timely basis any required reports of changes in
beneficial ownership.


Item 11:    Executive Compensation

      The following table sets forth the cash compensation paid, as
well as certain other compensation paid or accrued, to the
Company's chief executive officer and to each of the other four
most highly compensated executive officers whose aggregate salary
and bonus cash compensation exceeded $100,000 during the indicated
fiscal years (the "Named Executives"). 


                          SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                               Long Term
                               Annual Compensation            Compensation     

 Name and                                                Restricted     Option  
  All Other
 Principal                            Salary    Bonus   Stock Awards    Awards  
 Compensation
 Position                    Year      ($)       ($)        ($)          (#)    
   (1) ($)   
<S>                          <C>     <C>        <C>     <C>            <C>      
 <C>
Michael J. Hayes             1995    180,000      --          --          --    
      946
Managing Director, Chief     1994    180,000      --          --          --    
      940
Executive Officer and        1993    180,000      --          --          --    
      270
President

David A. Gardner(2)          1995    120,000      --          --          --    
       --
Managing Director            1994    120,000      --          --          --    
       --
                             1993    120,000      --          --          --    
       --

Michael K. Spear (3)         1995    145,962    30,730     195,000      20,000  
       --
Executive Vice President-    1994       --        --          --          --    
       --
Merchandising                1993       --        --          --          --    
       --

Joe M. Carter (4)            1995     66,462      --          --          --    
      544
Executive Vice President-    1994    108,000      --          --         8,500  
    1,015
Strategic Development        1993    107,077    22,000        --          --    
    1,042

Gary E. Hendren (5)          1995       --        --          --          --    
       --
Executive Vice President-    1994    113,403      --          --         8,500  
    1,169
Retail Operations            1993    156,000    14,000        --          --    
    1,144
</TABLE>
_________________________
(1)   Company contributions to defined contribution plans (401-k and
      ESOP).
(2)   Payments for Mr. Gardner's services are made to Gardner
      Capital Corporation under a contractual relationship between
      that company and Fred's.
(3)   Mr. Spear joined the Company on March 6, 1995.
(4)   Mr. Carter left the employ of the Company on August 25, 1995.
(5)   Mr. Hendren left the employ of the Company on October 21,
      1994.

      Option Grants, Exercises and Fiscal Year End Values

      During the last fiscal year, no stock options were exercised
by any of the Named Executives.

      The following table sets forth information on stock option
grants pursuant to the Fred's, Inc. 1993 Long-Term Incentive Plan
during the last fiscal year for each of the Named Executives.


                            OPTION/SAR GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                            
Potential Realizable
                                                                              
Value at Assumed
                                                                              
Annual Rates of
                                                                                
Stock Price
                                                                             
Appreciation for
                                               Individual Grants                
Option Term    

                     Number of
                     Securities
                     Underlying   % of Total
                      Options/   Options/SARs     Exercise
                       SARs       Granted to      or Base
                      Granted     Employees        Price     Expiration
Name                    (#)     in Fiscal Year    ($/Sh)        Date           5%
($)/10% ($)
<S>                    <C>           <C>           <C>         <C>            <C>
Michael K. Spear(1)    40,000        56.1          9.75        3/6/00        
107,750/238,099
</TABLE>

___________________
(1)   All options shown vested 25% at date of grant and vest 25%
      each year thereafter until fully vested three years after the
      date of grant.


      Shown below is information with respect to unexercised options
to purchase Common Shares granted to the Named Executives and held
by them at February 3, 1996.

              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                         AND FY-END OPTION/SAR VALUES
<TABLE>
<CAPTION>
                            Number of
                            Securities           Value of
                            Underlying          Unexercised
                            Unexercised        In-the-Money(1)
                           Options/SARs         Options/SARs
                           at FY-End (#)       at FY-End ($)

                           Exercisable/        Exercisable/
        Name               Unexercisable       Unexercisable
<S>                        <C>                 <C>
Michael K. Spear           10,000/30,000            --
</TABLE>

(1)   At February 3, 1996, the unexercised options were not "in-the-
      money".


Compensation Committee

      The Compensation Committee reviews and approves the salaries
and incentive compensation of officers and approves the grants of
restricted stock and stock options under Fred's long-term incentive
plans.  The Compensation Committee, which is comprised of Messers.
Eisenman, Gardner and Knox, met one time during the last fiscal
year, and all Committee members were in attendance.  The
Compensation Subcommittee, comprised of Messers. Hayes and Gardner,
approves the grant of stock options to Messers. Eisenman and Knox. 
The Subcommittee met one time during the last fiscal year, and both
members were in attendance.

                            Executive Compensation

                         COMPENSATION COMMITTEE REPORT
                                      ON
                            EXECUTIVE COMPENSATION

      The Compensation Committee of the Board of Directors of
Fred's, Inc. (the "Committee") is pleased to present its report on
executive compensation.  This Committee report documents the
components of Fred's executive officer compensation programs and
describes the basis on which 1995 compensation determinations were
made by the Committee with respect to the executive officers of
Fred's, including the executive officers that are named in the
compensation tables (the "Named Executives").

Compensation Philosophy and Overall Objectives of Executive
Compensation Programs

      It is the philosophy of Fred's that executive compensation be
linked to improvements in corporate performance and increases in
shareholder value.  The following objectives have been adopted by
the Committee as guidelines for compensation decisions:

      -     Provide a competitive total compensation package that
            enables Fred's to attract and retain key executives.

      -     Integrate all pay programs with Fred's annual and long-
            term business objectives and strategy, and focus
            executive behavior on the fulfillment of those
            objectives.

      -     Provide variable compensation opportunities that are
            linked with the performance of Fred's and that align
            executive remuneration with the interests of
            shareholders.

Compensation Program Components

      The Committee reviews Fred's compensation program annually to
ensure that pay levels and incentive opportunities are competitive
and reflect the performance of Fred's.  The particular elements of
the compensation program for executive officers are further
explained below.

      Base Salary - Base pay levels are largely determined through
comparisons with other retailing companies.  Actual salaries are
based on individual performance contributions within a salary
structure that is established through job evaluation and job market
considerations.  Base pay levels for the executive officers are
competitive within the middle of a range that the Committee
considers to be reasonable and necessary.  No increases in base
salary were recommended by the Chief Executive Officer in fiscal
1995 for the Named Executives, based on performance and competitive
considerations, and the Committee acted in accordance with the
recommendation.

      Incentive Compensation - Fred's officers are eligible to
participate in an annual incentive compensation plan with awards
based primarily on the attainment of various specified levels of
operating profits.  The objective of this plan is to deliver
competitive levels of compensation for the attainment of financial
objectives that the Committee believes are primary determinants of
earnings growth.  Targeted awards for executive officers of Fred's
under this plan are consistent with targeted awards of other
retailing companies of similar size and complexity to Fred's. 
Actual awards are recommended by senior management and are subject
to decrease or increase on the basis of Fred's performance and at
the discretion of the Committee.  No awards were made to the Named
Executives of Fred's during 1995 due to the failure to achieve the
targeted level of operating profit.  In order to attract Mike Spear
to Fred's, Mr. Spear was paid a signing bonus in accordance with
his employment contract.

      Stock Option Program - The Committee strongly believes that by
providing those persons who have substantial responsibility for the
management and growth of Fred's with an opportunity to increase
their ownership of Company stock, the best interests of
shareholders and executives will be closely aligned.  Therefore,
executives are eligible to receive stock options from time to time,
giving them the right to purchase shares of Common Stock of Fred's
in the future at a specified price.  The number of stock options
granted to executive officers is based on competitive practices,
with the value of such options estimated by using assumed annual
rates of appreciation of 5% and 10% in Fred's's stock during the
option term.

Discussion of 1995 Compensation for the Chief Executive Officer

      In considering the compensation for the Chief Executive
Officer for fiscal year 1995, the Committee has reviewed his
existing compensation level and both Company and individual
performances.  Based on this review, the Committee has made the
following determinations regarding the compensation of Mr. Hayes:

      -     Base salary remains unchanged.  The Committee determined
            that Mr. Hayes' base salary continues to be at the
            desired competitive level relative to industry practices.

      -     Mr. Hayes' high level of beneficial ownership of Fred's
            Common Stock is adequate incentive to link his
            performance to the interests of the other shareholders of
            Fred's.

Summary

      After its review of all existing programs, the Committee
continues to believe that the total compensation program for
executives of Fred's is competitive with the compensation programs
provided by other companies with which Fred's competes.  The
Committee believes that any amounts paid under the incentive
compensation plan will be appropriately related to corporate and
individual performance, yielding awards that are linked to the
annual financial and operational results of Fred's.  The Committee
also believes that the stock option program provides opportunities
to participants that are consistent with the returns that are
generated on behalf of Fred's shareholders.

                     Committee members: John R. Eisenman,
                      David A. Gardner and Roger T. Knox


                         STOCK PRICE PERFORMANCE GRAPH

      The following graph compares the cumulative total returns for
Fred's, the NASDAQ Retail Trade Stocks Index and the NASDAQ Stock
Market (U.S.) Index.

                [Performance graph submitted supplementally to
            Branch Chief pursuant to Regulation S-T, Item 304(d).]


Total Return Analysis

<TABLE>
<CAPTION>
                        3/18/92   1/30/93   1/29/94   1/28/95   2/3/96
                        -------   -------   -------   -------   ------
<S>                     <C>       <C>       <C>       <C>       <C>
Fred's, Inc.            $100.00   $106.04   $ 95.80   $ 65.55   $ 51.62
Nasdaq Retail Trade     $100.00   $ 88.61   $ 95.39   $ 79.69   $ 95.18
Nasdaq Composite (US)   $100.00   $110.46   $126.45   $123.47   $176.92
</TABLE>

                     Comparison of Cumulative Total Return

      The total cumulative return on investment assumes that $100
was invested in Fred's, the NASDAQ Retail Trade Stocks Index and
the NASDAQ Stock Market (U.S.) Index on March 18, 1992 and that all
dividends were reinvested.  Fred's stock was not publicly traded
before its public offering on March 18, 1992 at $14.50 per share.

          Compensation Committee Interlocks and Insider Participation

      Mr. Gardner, a managing director of Fred's, served as a member
of the Compensation Committee for fiscal 1994.  See "Ownership of
Common Stock by Directors, Officers and Certain Beneficial Owners"
and "Arrangements for the Election of Directors" for information
concerning MRILP and the Shareholders Agreement, which provides
that certain parties will vote for the election of certain persons
as directors.  Fred's does not currently intend to enter into
material transactions involving its principal shareholders except
for the continuing utilization of the services of Messrs. Hayes and
Gardner as Managing Directors, which services management believes
are on terms as favorable as those that could be obtained from
independent third parties.


Item 12:    Security Ownership of Certain Beneficial Owners and
            Management

      To the best knowledge of the Company based on information
filed with the Securities and Exchange Commission and the Company's
stock records, the following table sets forth the beneficial
ownership of the Company's Common Stock as of April 30, 1996, by
(i) beneficial owners of more than five percent of the Company's
Common Stock, (ii) each director, (iii) each nominee for director
and (iv) all directors and officers of the Company as a group.

<TABLE>
<CAPTION>
                              Shares of the Company's Common
                               Stock Beneficially Owned (1) 
Beneficial Owner                  Shares     Percent(2)
<S>                               <C>          <C>
Michael J. Hayes (3)              975,164      10.2

Memphis Retail Investors
  Limited Partnership (3)(5)      890,395       9.3

FMR Corp.(4)                      890,300       9.3

David A. Gardner (5)              840,188       8.8

Franklin Resources, Inc.          745,200       7.8

Electra Investment Trust, PLC     541,608       5.6

Roger T. Knox (6)                   7,125        *

John R. Eisenman (6)                6,625        *

All Directors and Officers as a
  Group (10 persons including
  the current directors named
  above)(7)                     1,929,382      20.1
*  Less than 1%
</TABLE>
                      
(1)   As used in this table, beneficial ownership means the sole or
      shared power to vote, or direct the voting of, a security, or
      the sole or shared power to dispose, or direct the
      disposition, of a security.  Except as otherwise indicated,
      all persons listed above have (i) sole voting power and
      investment power with respect to their shares of Common Stock,
      except to the extent that authority is shared by spouses under
      applicable law, and (ii) record and beneficial ownership with
      respect to their shares of Common Stock.
(2)   Calculated as the number of shares beneficially owned, divided
      by 9,588,652 which consists of the total of the Company's
      outstanding shares of Common Stock (9,335,232) and vested
      options (253,420) as of April 30, 1996.
(3)   Amounts included as beneficially owned by Mr. Hayes include
      1,500 shares owned by his 3 children, 200 shares owned by his
      wife and 890,295 shares owned by Memphis Retail Investors
      Limited Partnership ("MRILP") which are attributable to Mr.
      Hayes, his wife and three children.
(4)   Pursuant to FMR Corp.'s most recent filing with the Securities
      and Exchange Commission with respect to the Company's Common
      Stock, FMR Corp. does not participate in the power to vote the
      Company's shares.
(5)   Amounts included as beneficially owned by Mr. Gardner include
      100 shares owned by MRILP.  Mr. Gardner disclaims beneficial
      ownership of the 94,402 shares of the Company's Common Stock
      owned by his wife, which are not included in the table.  
(6)   Includes the right to acquire 5,625 shares upon the exercise
      of vested options.
(7)   Includes the right to acquire 62,300 shares upon the exercise
      of vested options.
(8)   The address of MRILP and Mr. Hayes is 4300 New Getwell Road,
      Memphis, Tennessee 38118.  Mr. Gardner's address is 445 Park
      Avenue, Suite 1600, New York, New York 10022.  The address of
      Franklin Resources, Inc. is 777 Mariners Island Blvd., San
      Mateo, California  94404.  The domestic address of Electra
      Investment Trust, PLC is 70 E. 55th Street, New York, New York
      10022.  The address of FMR Corp. is 82 Devonshire Street,
      Boston, Massachusetts 02109.  The addresses of Messrs.
      Eisenman and Knox, respectively, are 11 South Live Oak Road,
      Hilton Head Island, South Carolina 29928 and 360 Tara Lane,
      Memphis, Tennessee 38111.


Item 13:    Certain Relationships and Related Transactions

      In connection with the sale of the Company's Debentures in
1986, certain parties that were holders of shares of Common Stock
and Debentures (which Debentures were converted into Common Stock
in 1989) entered into an agreement (the "Shareholders Agreement"). 
The Shareholders Agreement provides that the parties will vote for
the election of Mr. Michael J. Hayes as a director.  The number of
shares subject to the Shareholders Agreement represent an aggregate
of 32.8% of the Common Stock.


                                    PART IV


Item 14:    Exhibits, Financial Statement Schedules and Reports on
            Form 8-K

(a)(1)      Consolidated Financial Statements

      The following consolidated financial statements are
      incorporated herein by reference from pages 12 through 24 of
      the Annual Report to Shareholders for the year ended February
      3, 1996.

            Consolidated Statements of Income for the years
            ended February 3, 1996, January 28, 1995 and
            January 29, 1994.

            Consolidated Balance Sheets as of February 3,
            1996 and January 28, 1995.

            Consolidated Statements of Changes in
            Shareholders' Equity for the years ended
            February 3, 1996, January 28, 1995 and January
            29, 1994.

            Consolidated Statements of Cash Flows for the
            years ended February 3, 1996, January 28, 1995
            and January 29, 1994.

            Notes to Consolidated Financial Statements.

            Report of Independent Accountants.

(a)(2)      Financial Statement Schedules:

      All schedules are omitted because they are not applicable or
      not required, or because the information is included in the
      financial statements or notes thereto.

(a)(3)      Those exhibits required to be filed as Exhibits to this
            Annual Report on Form 10-K pursuant to Item 601 of
            Regulation S-K are as follows:

       3.1              Certificate of Incorporation, as amended
                        [incorporated herein by reference to Exhibit
                        3.1 to the Form S-1 as filed with the
                        Securities and Exchange Commission February 7,
                        1992 (SEC File No. 33-45637) (the "Form S-
                        1")].
       3.2              By-laws, as amended [incorporated herein by
                        reference to Exhibit 3.2 to the Form S-1].
       4.1              See Exhibits 3.1 and 3.2 hereto.
       4.2              Specimen Common Stock Certificate
                        [incorporated herein by reference to Exhibit
                        4.2 to Pre-Effective Amendment No. 3 to the
                        Form S-1]
       9.1              Baddour, Inc. (Registrant changed its name to
                        "Fred's, Inc." in 1991) Shareholders Agreement
                        dated as of June 28, 1986 [incorporated herein
                        by reference to Exhibit C, pages C-1 through
                        C-42 to Baddour, Inc.'s Report on Form 8-K
                        dated July 1, 1986]
      10.6              Lease Agreement dated November 12, 1991 with
                        the U.S. Government [incorporated herein by
                        reference to Exhibit 10.6 to the Form S-1].
      10.8              Form of Fred's, Inc. Franchise Agreement
                        [incorporated herein by reference to Exhibit
                        10.8 to the Form S-1].
      10.9              401(k) Plan dated as of May 13, 1991
                        [incorporated herein by reference to Exhibit
                        10.9 to the Form S-1].
      10.10             Employee Stock Ownership Plan (ESOP) dated as
                        of January 1, 1987 [incorporated herein by
                        reference to Exhibit 10.10 to the Form S-1].
      10.11*            Incentive Stock Option Plan dated as of
                        December 22, 1986 [incorporated herein by
                        reference to Exhibit 10.11 to the Form S-1].
      10.15             Lease Agreement by and between Hogan Motor
                        Leasing, Inc. and Fred's, Inc. dated February
                        5, 1992 for the lease of truck tractors to
                        Fred's, Inc. and the servicing of those
                        vehicles and other equipment of Fred's, Inc.
                        [incorporated herein by reference to Exhibit
                        10.15 to Pre-Effective Amendment No. 1 to the
                        Form S-1].
      10.17             Revolving Loan and Credit Agreement between
                        Fred's, Inc. and Union Planters National Bank
                        dated as of May 15, 1992 [incorporated herein
                        by reference to the Company's report on Form
                        10-Q for the quarter ended May 2, 1992].
      10.18             Note and Security Agreement between National
                        Bank of Commerce as Trustee for the ESOP of
                        Fred's, Inc., together with the Limited
                        Guaranty of Fred's, Inc. dated as of May 29,
                        1992 [incorporated herein by reference to the
                        Company's report on Form 10-Q for the quarter
                        ended August 1, 1992].
      10.19*            1993 Long Term Incentive Plan dated as of
                        January 21, 1993 [incorporated herein by
                        reference to the Company's report on Form 10-Q
                        for the quarter ended July 31, 1993].
      10.20             Negative Pledge and Loan Agreement between
                        Fred's, Inc. and National Bank of Commerce
                        dated as of February 17, 1994 [incorporated
                        herein by reference to the Company's report on
                        Form 10-K for the year ended January 29,
                        1994].
      10.21             Modification Agreement between Fred's, Inc.
                        and Union Planters National Bank dated as of
                        May 31, 1995 (modifies the Revolving Loan and
                        Credit Agreement included as Exhibit 10.17)
                        [incorporated herein by reference to the
                        Company's report on Form 10-Q for the quarter
                        ended July 29, 1995].
      10.22             Second Modification Agreement between Fred's,
                        Inc. and Union Planters National Bank dated as
                        of July 31, 1995 (modifies the Revolving Loan
                        and Credit Agreement included as Exhibit
                        10.17) [incorporated herein by reference to
                        the Company's report on Form 10-Q for the
                        quarter ended July 29, 1995].
      10.23             Seasonal Overline Revolving Credit Agreement
                        between Fred's, Inc. and Union Planters
                        National Bank dated as of July 31, 1995
                        [incorporated herein by reference to the
                        Company's report on Form 10-Q for the quarter
                        ended July 29, 1995].
      10.24**           Employment Agreement between Fred's, Inc. and
                        Michael K. Spear dated as of March 6, 1995.
      11.1**            Computation of Net Income per Share
      13.1**            Annual report to shareholders for the year
                        ended February 3, 1996 (to the extent
                        incorporated herein by reference).
      21.1**            Subsidiaries of Registrant
      23.1**            Consent of Price Waterhouse LLP.
      27. **            Financial Data Schedule.

(b)   No reports on Form 8-K were filed by the registrant during the
      last quarter of the period covered by this report.  However,
      a report on Form 8-K dated March 1, 1996 was filed subsequent
      to the fourth quarter regarding the proposed acquisition by
      merger of Rose's Stores, Inc. by Fred's.


      *     Management Compensatory Plan
      **    Filed herewith

                                  SIGNATURES

      Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized, on this 30th day of May, 1996.

                              FRED'S, INC.

                              By: /s/ Michael J. Hayes
                                 --------------------------------------
                                 Michael J. Hayes, Chief Executive
                                 Officer and President


                              By: /s/ Bruce D. Smith
                                 --------------------------------------
                                 Bruce D. Smith, Executive Vice
                                 President and Chief Financial Officer
                                 (Principal Accounting and Financial
                                 Officer)

      Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on
behalf of the Registrant and in the capacities indicated on this
30th day of May, 1996.

    Signature                                   Title

/s/ Michael J. Hayes                      Director, Managing Director,
Michael J. Hayes                          Executive Officer and President
Chief

/s/ David A. Gardner                      Director and Managing Director
David A. Gardner 

/s/ Roger T. Knox                         Director
Roger T. Knox

/s/ John R. Eisenman                      Director
John R. Eisenman


                                                   EXHIBIT 11.1

                           FRED'S, INC.

                COMPUTATION OF NET INCOME PER SHARE
                            (unaudited)

                       (in thousands, except
                      for per share amounts)

<TABLE>
<CAPTION>
                                              Years Ended             
                                 February 3,  January 28,  January 29,
                                    1996         1995         1994    

Primary net income per share
<S>                                 <C>          <C>         <C>
 Net income                         $2,733       $8,373      $9,742
                                     =====        =====       =====

 Weighted average number of
   common shares outstanding
   during the period                 9,322        9,307       9,307

 Additional shares attributable
   to common stock equivalents         -            -           - 
                                     -----        -----       -----

                                     9,322        9,307       9,307
                                     =====        =====       =====

 Net income per share               $  .29       $  .90      $ 1.05
                                     =====        =====       =====

Fully diluted net income per share

 Net income                         $2,733       $8,373      $9,742
                                     =====        =====       =====

 Weighted average number of
   common shares outstanding
   during the period                 9,322        9,307       9,307

 Additional shares attributable
   to common stock equivalents         -            -           - 
                                     -----        -----       -----

                                     9,322        9,307       9,307
                                     =====        =====       =====

 Net income per share               $  .29       $  .90      $ 1.05
                                     =====        =====       =====
</TABLE>


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