FREDS INC
DEF 14A, 1998-05-26
VARIETY STORES
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SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the registrant [X]
Filed by a party other than the registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement   [ ] Confidential, for use of the
                                      Commission Only (as permitted
                                      by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material pursuant to Rule 14a-11(c) or Rule 14a-12


                                  FRED'S, INC.
              ----------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

                ------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement,
                  if other than the Registrant)

Payment of filing fee (Check the appropriate box):
  [X] No fee required.
  [ ] Fee computed on table below per Exchange Act Rules
      14a-6(i)(1) and 0-11.

     (1)  Title  of each  class of  securities  to  which  transaction  applies:
- -----------------------------------------------------------------

     (2)  Aggregate   number  of  securities  to  which   transaction   applies:
- -----------------------------------------------------------------

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant  to Exchange  Act Rule 0-11.  (Set forth the amount on which the filing
fee is calculated and state how it was determined.)
- -----------------------------------------------------------------

     (4) Proposed maximum aggregate value of transaction:
- -----------------------------------------------------------------

     (5)  Total fee paid:
- -----------------------------------------------------------------

  [ ] Fee paid previously with preliminary materials.
- -----------------------------------------------------------------


     [ ] Check box if any part of the fee is offset as provided by Exchange  Act
Rule 0- 11(a)(2) and identify the filing for which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

     (1)  Amount previously paid:
- -----------------------------------------------------------------

     (2)  Form, Schedule or Registration Statement No.:
- -----------------------------------------------------------------

     (3)  Filing Party:
- -----------------------------------------------------------------

     (4)  Date Filed:
- -----------------------------------------------------------------

<PAGE>



                                  FRED'S, INC.
                              4300 NEW GETWELL ROAD
                            MEMPHIS, TENNESSEE 38118

                    ----------------------------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                     to be held on Wednesday, June 17, 1998

                         -----------------------------

TO THE SHAREHOLDERS OF FRED'S, INC.:

Notice is hereby given that the Annual Meeting of  Shareholders  of Fred's,
Inc. (the  "Company" or "Fred's")  will be held at the Memphis  Marriott  Hotel,
2625 Thousand Oaks Boulevard,  Memphis,  Tennessee 38118 on Wednesday,  June 17,
1998, at 10:00 A.M., Central Daylight Time, for the following purposes:

     1. To elect the Company's Board of Directors;

     2. To  ratify  the  designation  of  Price  Waterhouse  LLP as  independent
auditors of the Company.

The accompanying  Proxy Statement  contains further  information with respect to
these matters.

Only  shareholders  of record at the close of business  on May 1, 1998,  will be
entitled to vote at the meeting or any adjournment thereof.



WHETHER  OR NOT YOU  PLAN TO  ATTEND  THE  MEETING,  YOU ARE  REQUESTED  TO
COMPLETE,  DATE, SIGN AND RETURN THE ENCLOSED PROXY IN THE ENCLOSED ENVELOPE. NO
POSTAGE IS REQUIRED FOR MAILING IN THE UNITED STATES.



                                             By order of the Board of Directors,


                                             Charles S. Vail
                                             Secretary
May 26, 1998

<PAGE>





                                  FRED'S, INC.
                              4300 NEW GETWELL ROAD
                            MEMPHIS, TENNESSEE 38118

                                 PROXY STATEMENT

                For Annual Meeting of Shareholders, June 17, 1998


     The enclosed  proxy is solicited by the Board of Directors  (the "Board" or
"Board of Directors") of Fred's, Inc. (the "Company" or "Fred's") to be voted at
the Annual Meeting of  Shareholders  to be held on June 17, 1998, at 10:00 A.M.,
Central  Daylight  Time,  at the Memphis  Marriott  Hotel,  2625  Thousand  Oaks
Boulevard,  Memphis,  Tennessee 38118, or any adjournments  thereof (the "Annual
Meeting").  At the Annual  Meeting,  the  presence  in person or by proxy of the
holders  of a  majority  of the total  number of shares of  outstanding  Class A
common stock ("Common Stock") will be necessary to constitute a quorum.

     All  Directors  shall be  elected  by a  majority  of the votes cast by the
holders of Common  Stock,  all such  shareholders  being present in person or by
proxy, and being entitled to vote in the election.

     All  shares  represented  by  properly  executed  proxies  will be voted in
accordance  with  the  instructions   indicated   thereon  unless  such  proxies
previously  have been revoked.  If any proxies of holders of Common Stock do not
contain  voting  instructions,  the shares  represented  by such proxies will be
voted  FOR  Proposals  1 and 2.  The  Board  of  Directors  does not know of any
business to be brought before the Annual Meeting, other than as indicated in the
notice,  but it is intended that, as to any other such business properly brought
before the meeting, votes may be cast pursuant to the proxies in accordance with
the judgment of the persons acting thereunder.

     Any shareholder who executes and delivers a proxy may revoke it at any time
prior to its use upon (a)  receipt by the  Secretary  of the  Company of written
notice of such revocation; (b) receipt by the Secretary of the Company of a duly
executed proxy bearing a later date; or (c) appearance by the shareholder at the
meeting (with proper identification) and his request for the return of his proxy
or his request for a ballot.

     A copy of this Proxy  Statement and the enclosed Proxy Card are first being
sent to shareholders on or about May 26, 1998.


                                Voting Securities
                                -----------------

     Only shareholders of record at the close of business on May 1, 1998 will be
entitled  to vote at the  Annual  Meeting.  As of such  date,  the  Company  had
outstanding  and  entitled to vote at the Annual  Meeting  11,899,514  shares of
Common Stock. Each share of Common Stock is entitled to one vote for all matters
before the Annual Meeting.


                            Ownership of Common Stock
                                  by Directors,
                     Officers and Certain Beneficial Owners
                     --------------------------------------

     The following table sets forth the beneficial  ownership of Common Stock as
of May 1, 1998,  by (i)  beneficial  owners of more than five  percent of Common
Stock,  (ii) each  director,  (iii)  each of the  persons  named in the  Summary
Compensation Table, and (iv) all directors and executive officers of Fred's as a
group.


                                        1

<PAGE>



                                                   Shares of Common
                                           Stock Beneficially Owned (1)
                                           ----------------------------


Beneficial Owner                      Number of Shares             Percent(2)
- ----------------                 ----------------------------      ----------
                                 Options(3)          Total(4)
                                 ----------          --------

Michael J. Hayes (5)(8)                             1,090,586         9.0

David A. Gardner (6)(8)                             1,050,235         8.7

Memphis Retail Investors
  Limited Partnership (5)(6)(8)                       890,395         7.4

Franklin Resources, Inc. (7)(8)                       890,000         7.4

Roger T. Knox                       15,781             17,656          *

John R. Eisenman                    15,781             17,031          *

Edwin C. Boothe                      6,875             19,375          *

John A. Casey                        7,500             19,375          *

D. Keith Curtis                      6,250             12,187          *

Brett W. Little                      5,338             42,900          *

All Directors and Officers as
  a Group (10 persons including
  the directors named above)        63,733          2,297,888        19.1

- -------------------------------
*  Less than 1%

(1)      As used in this table,  beneficial  ownership  means the sole or shared
         power to vote,  or direct  the voting  of, a  security,  or the sole or
         shared  power to  dispose,  or direct the  disposition,  of a security.
         Except as otherwise  indicated,  all persons listed above have (i) sole
         voting  power and  investment  power with  respect  to their  shares of
         Common Stock,  except to the extent that authority is shared by spouses
         under  applicable  law, and (ii) record and  beneficial  ownership with
         respect  to their  shares of Common  Stock.  All  figures in this table
         reflect the Company's five-for-four stock split in December 1997.
(2)      Calculated  as the  number of shares  beneficially  owned,  divided  by
         12,058,299  which  consists of the total  outstanding  shares of Common
         Stock (11,899,514) and vested options (158,785) as of May 1, 1998.
(3)      Represents  stock  options  that are  exercisable  as of May 1,  1998.
(4)      Includes stock options that are exercisable as of May 1, 1998.
(5)      Includes  100,955  shares owned by Mr.  Hayes' wife and 890,270  shares
         owned by Memphis Retail Investors Limited  Partnership  ("MRILP") which
         are attributable to Mr. Hayes,  his wife and three children.  Mr. Hayes
         disclaims  beneficial  ownership of the 121,893  shares of Common Stock
         owned  directly by his three  children,  which are not  included in the
         table.
(6)      Includes 125 shares owned by MRILP.  Excludes  111,752 shares of Common
         Stock  owned  by  Mr.  Gardner's  wife,  which  Mr.  Gardner  disclaims
         beneficial ownership.
(7)      Amount is based on Franklin Resources, Inc. most recent filing with the
         Commission with respect to Common Stock. The source of this information
         is a schedule 13G filed by Franklin Resources, Inc. with the Commission
         on February 4, 1998,  and  reflects  their  ownership as of January 27,
         1998.
(8)      The address of MRILP and Mr. Hayes is 4300 New Getwell  Road,  Memphis,
         Tennessee 38118. Mr. Gardner's address is 445 Park Avenue,  Suite 1600,
         New York, New York 10022. The address of Franklin Resources, Inc.
         is 777 Mariners Island Blvd., San Mateo, California 94404.


                                        2

<PAGE>



                    FRED'S PROPOSAL 1 (ELECTION OF DIRECTORS)

Election of Directors

     Four  directors,  constituting  the entire  Board of  Directors,  are to be
elected at the Annual  Meeting to serve one year or until their  successors  are
elected. The Board of Directors proposes the election of the following nominees:

                                              Principal Occupation,
Nominee                         Age       Business and Directorships
- --------                        ---       --------------------------
Michael J. Hayes...............  56       Director and Managing Director (1)
David A. Gardner...............  50       Director and Managing Director (1)
John R. Eisenman...............  56       Director
Roger T. Knox..................  60       Director
- -------------------------------

(1)      According  to the By-laws of Fred's,  the Managing  Directors  (Messrs.
         Hayes and Gardner)  have  general  supervisory  responsibility  for the
         business of Fred's.


     Michael J. Hayes was elected a director of the Company in January  1987 and
has been a Managing  Director of the Company since  October 1989.  Mr. Hayes has
been Chief  Executive  Officer since October 1989 and President  since May 1991.
Additionally,  Mr. Hayes is a Managing  Director of Hayes Financial Corp. He was
previously  employed by Oppenheimer & Company,  Inc. in various  capacities from
1976 to 1985,  including  Managing  Director  and  Executive  Vice  President  -
Corporate Finance and Financial Services.

     David A.  Gardner was elected a director of the Company in January 1987 and
has been a Managing  Director of the Company since October 1989. Mr. Gardner has
been President of Gardner Capital Corporation, a real estate and venture capital
investment  firm, since April 1980.  Additionally,  Mr. Gardner is a director of
NumeriX, LLC and Joyce International, Inc.

     John R. Eisenman is involved in real estate investment and development with
REMAX Island Realty,  Inc., located in Hilton Head Island,  South Carolina.  Mr.
Eisenman has been engaged in commercial and industrial real estate brokerage and
development  since  1983.  Previously,  he founded  and served as  President  of
Sally's, a chain of fast food restaurants,  from 1976 to 1983, and prior thereto
held various management positions in manufacturing and in securities brokerage.

     Roger T. Knox has served the Memphis  Zoological  Society as its  President
and Chief  Executive  Officer since January 1989. Mr. Knox was the President and
Chief Operating  Officer of Goldsmith's  Department  Stores,  Inc. (a full- line
department  store in Memphis and Jackson,  Tennessee)  from 1983 to 1989 and its
Chairman  of the Board  and Chief  Executive  Officer  from 1987 to 1989.  Prior
thereto,  Mr. Knox was with Foley's  Department Stores in Houston,  Texas for 20
years.

     If, for any  reason,  any of the  nominees  shall  become  unavailable  for
election,  the  individuals  named in the  enclosed  proxy  may  exercise  their
discretion to vote for any substitutes  chosen by the Fred's Board of Directors,
unless the Board of Directors should decide to reduce the number of directors to
be  elected  at the Annual  Meeting.  Fred's  has no reason to believe  that any
nominee will be unable to serve as a director.

     For  information  concerning  the number of shares of Common Stock owned by
each director,  and all directors and executive officers as a group as of May 1,
1998,  see  "Ownership  of  Common  Stock by  Directors,  Officers  and  Certain
Beneficial Owners." There are no family  relationships  between any directors or
executive officers of Fred's.



                                        3

<PAGE>



Compliance with Section 16(a) of the Exchange Act

     Based  solely upon a review of reports of  beneficial  ownership  of Fred's
Common Stock and written  representations  furnished to Fred's by its  officers,
directors and principal shareholders,  Fred's is not aware of any such reporting
person who or which failed to file with the Securities  and Exchange  Commission
(the  "Commission")  on a timely  basis  any  required  reports  of  changes  in
beneficial ownership.

     During the last fiscal year,  Fred's Board of Directors held five meetings.
Messers.  Hayes, Gardner,  Eisenman and Knox attended all of the Board meetings.
Non-employee directors of Fred's are paid for their services as such $12,000 per
year plus  reasonable  expenses for meeting  attendance.  The Board of Directors
does not have a nominating committee.

Audit Committee

     The Audit Committee is responsible for recommending the independent  public
accountants  for  Fred's,  reviewing  the scope of the audit and  reviewing  the
report of the independent  public  accountants.  The Audit  Committee,  which is
comprised of Messers.  Eisenman,  Gardner and Knox, met one time during the last
fiscal year, and all Committee members were in attendance.

Compensation Committee

     The Compensation  Committee reviews and approves the salaries and incentive
compensation of officers and recommends the grants of restricted stock and stock
options under Fred's long-term  incentive  plans.  The  Compensation  Committee,
which is comprised of Messers. Gardner,  Eisenman, and Knox, met one time during
the last fiscal year, and all Committee members were in attendance. The Board of
Directors  receives the grant  recommendations of the Committee and may approve,
amend or reject the grant of restricted  stock and stock options  recommended by
the Committee.

Executive Compensation

     The  following  table sets  forth the cash  compensation  paid,  as well as
certain other  compensation paid or accrued,  to Fred's chief executive officers
and to each of the other four most highly  compensated  executive officers whose
aggregate cash compensation  exceeded $100,000 during the indicated fiscal years
(the "Named Executives").


                                        4

<PAGE>



<TABLE>
                           SUMMARY COMPENSATION TABLE



<CAPTION>
                                                                          Long-Term
                                 Annual Compensation                     Compensation
                              ------------------------     --------------------------------------------



 Name and                                                   Restricted      Option        All Other
 Principal                             Salary    Bonus     Stock Awards    Awards(1)    Compensation (2)
 Position                     Year      ($)       ($)          ($)           (#)             ($)
- ----------                    ----     ------    -----     ------------    --------      -------
<S>                           <C>     <C>         <C>           <C>           <C>             <C>

Michael J. Hayes              1997    180,000      --            --           --              258
Managing Director, Chief      1996    180,000      --            --           --              892
Executive Officer and         1995    180,000      --            --           --              898
President

David A. Gardner(3)           1997    120,000      --            --           --               --
Managing Director             1996    120,000      --            --           --               --
                              1995    120,000      --            --           --               --

Edwin C. Boothe               1997     87,257    49,800        27,000       18,750             --
Executive Vice President and  1996     62,090    31,675        41,337         --               --
Chief Operating Officer       1995     56,523      --            --           --               --

John A. Casey                 1997     83,864    49,800        13,500       18,750            455
Executive Vice President-     1996     75,000    15,000        32,125         --              375
Store/Pharmacy Operations     1995     72,981      --          39,000         --              365

D. Keith Curtis               1997     80,617    45,650        27,000       18,750             --
Senior Vice President-        1996     68,269    14,556        12,903         --               --
Merchandising                 1995     58,760      --            --           --               --

Brett W. Little(4)            1997     80,000    41,500        13,500       12,500             --
Senior Vice President-        1996     29,231     2,850        16,621        1,563             --
Merchandising                 1995       --        --            --           --               --

- -------------------------
(1)      All figures in this column reflect the Company's  five-for-four  stock split
         in December 1997.

(2)      Fred's contributions to defined contribution plans (401(k) and Incentive Plan).

(3)      Payments  for  Mr.  Gardner's  services  are  made to  Gardner  Capital
         Corporation under a contractual  relationship  between that company and
         Fred's.

(4) Mr. Little joined Fred's on August 12, 1996.

</TABLE>


                                        5

<PAGE>



                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

         The  following  table sets forth  information  on stock  option  grants
pursuant to the  Fred's,  Inc.  1993  Long-Term  Incentive  Plan during the last
fiscal year for each of the Named Executives.  The Company did not grant SARS in
the 1997 fiscal year.

<TABLE>

<CAPTION>

                                                                                                                Potential Realizable
                                                                                                                    Value at Assumed
                                                                                                                     Annual Rates of
                                                                                                                         Stock Price
                                                                                                                    Appreciation for
                                                             Individual Grants                                        Option Term(1)
                                   -----------------------------------------------------------------             -------------------



                                                       % of Total
                                    Options/           Options/SARs      Exercise
                                      SARs              Granted to        or Base
                                    Granted              Employees       Price(3)         Expiration
Name                               (#)(2)(3)            Fiscal Year       ($/Sh)             Date           5% ($)            10%($)
- ----                               ---------            -----------      --------         ----------       -------            ------
<S>                                  <C>                    <C>           <C>               <C>            <C>               <C>

Edwin C. Boothe                      18,750                 5.4           $7.20             3/5/02         $37,298           $82,419
John A. Casey                        18,750                 5.4           $7.20             3/5/02         $37,298           $82,419
D. Keith Curtis                      18,750                 5.4           $7.20             3/5/02         $37,298           $82,419
Brett W. Little                      12,500                 3.6           $7.20             3/5/02         $24,865           $54,946

</TABLE>

(1) The potential gain is calculated from the closing price of Common Stock
on the date of grants  until the end of the  option  period at  certain  assumed
rates of appreciation  set by the Commission.  They are not intended to forecast
possible  future  appreciation  in the  Common  Stock  and any  actual  gains on
exercise of options are dependent on the future performance of the Common Stock.
(2) All options vest and are exercisable in one-third  increments on each of the
first three years, respectively,  after the date of grant. The exercise price of
all  options is the fair  market  value of the  Common  Stock at the time of the
grant.  
(3) All  figures  in this  column  have been  adjusted  to  reflect  the
Company's five-for-four stock split in December 1997.

The  following  table shows the stock option  exercises by the Named  Executives
during the last fiscal  year.  In  addition,  this table  includes the number of
exercisable and unexercisable stock options held by each of the Named Executives
as of January  31,  1998.  The fiscal  year-end  value of  "in-the-money"  stock
options is the difference  between the exercise price of the option and the fair
market value of the Common Stock (not  including  options with an exercise price
greater  than the fair market  value) on January 31, 1998 (the last trading date
before the fiscal  year-end),  which was $20.375 per share. No SARS were granted
in the last fiscal year.


                                      6

<PAGE>


<TABLE>

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES



<CAPTION>
                                                                             Number of Securities
                                                                            Underlying Unexercised          Value of Unexercised
                               Stock Option Exercises                            Options/SARS                In-The-Money Options
                         Shares Acquired      Value                          At Fiscal Year-End               At Fiscal Year-End
         Name                On Exercise   Realized ($)(1)    Exercisable Unexercisable    Exercisable          Unexercisable
         ------------------  ---------------------------------------------------------------------------------------------------
<S>                       <C>       <C>    <C>     <C>          <C>           <C>           <C>                    <C>

Edwin C. Boothe                     --             --             625         18,750        $ 5,610                $247,031
John A. Casey              625           5,500                  1,250         18,750        $11,219                $247,031
D. Keith Curtis            945           8,552                    --          18,750            --                 $247,031
Brett W. Little            --              --                     781         13,282        $ 9,977                $174,678

</TABLE>


(1)      "Value Realized" is the difference between the fair market value of the
         underlying  shares on the exercise  date and the exercise  price of the
         option.

                                        7

<PAGE>



             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Compensation  Committee of the Board of Directors of Fred's,  Inc. (the
"Committee")  is pleased to present its report on executive  compensation.  This
Committee  report   documents  the  components  of  Fred's   executive   officer
compensation  programs  and  describes  the  basis  on which  1997  compensation
determinations were made by the Committee with respect to the executive officers
of Fred's, including the Named Executives.

Compensation  Philosophy and Overall  Objectives of Executive  Compensation
Programs

     It is the  philosophy of Fred's that  executive  compensation  be linked to
improvements in corporate  performance and increases in shareholder  value.  The
following  objectives  have been  adopted by the  Committee  as  guidelines  for
compensation decisions:

     - Provide a competitive total  compensation  package that enables Fred's to
       attract and retain key executives.

     - Integrate  all pay programs  with Fred's  annual and  long-term  business
       objectives and strategy, and focus executive behavior on the fulfillment 
       of those objectives.

     - Provide  variable  compensation  opportunities  that are linked  with the
       performance of Fred's and that align executive remuneration with the 
       interests of stockholders.

Compensation Program Components

     The Committee reviews Fred's  compensation  program annually to ensure that
pay  levels  and  incentive   opportunities  are  competitive  and  reflect  the
performance of Fred's. The particular  elements of the compensation  program for
executive officers are further explained below.

     Base Salary - Base pay levels are largely  determined  through  comparisons
with  other  retailing  companies.  Actual  salaries  are  based  on  individual
performance  contributions within a salary structure that is established through
job evaluation and job market considerations.  Base pay levels for the executive
officers  are  competitive  within  the  middle  of a range  that the  Committee
considers to be reasonable and necessary.  Various increases in base salary were
recommended  by the  Chief  Executive  Officer  in  fiscal  1997  for the  Named
Executives,  based  on  performance  and  competitive  considerations,  and  the
Committee acted in accordance with the recommendation.

     Incentive  Compensation - Fred's officers are eligible to participate in an
annual incentive compensation plan with awards based primarily on the attainment
of various specified levels of operating profits.  The objective of this plan is
to deliver  competitive  levels of compensation  for the attainment of financial
objectives  that the  Committee  believes are primary  determinants  of earnings
growth.  Targeted  awards for  executive  officers of Fred's under this plan are
consistent with targeted awards of other retailing companies of similar size and
complexity to Fred's.  Specified  awards were recommended by the Chief Executive
Officer  for the Named  Executives  of Fred's  for fiscal  1997,  based upon the
Company's   performance,   and  the  Committee  acted  in  accordance  with  the
recommendation.

     Fred's Stock  Option  Program - The  Committee  strongly  believes  that by
providing those persons who have substantial  responsibility  for the management
and growth of Fred's with an opportunity  to increase their  ownership of Common
Stock,  the best  interests  of  stockholders  and  executives  will be  closely
aligned.  Therefore,  executives are eligible to receive stock options from time
to time,  giving them the right to purchase shares of Common Stock in the future
at a specified price. The number of stock options granted to executive  officers
is based on competitive  practices,  with the value of such options estimated by
using a Black-Scholes pricing model.

                                        8

<PAGE>



Discussion of Compensation for the Chief Executive Officer

     Mr.  Hayes'  compensation  has not changed since the Common Stock was first
offered to the public in March 1992.  The  Committee has  considered  Mr. Hayes'
base  compensation  to be less  than or equal to the base  compensation  paid to
other executives similarly situated,  and has deemed his beneficial ownership of
Common  Stock to  provide  adequate  linkage  between  the  interests  of Fred's
stockholders and Mr. Hayes' personal interests.

Summary

     After its review of all  existing  programs,  the  Committee  continues  to
believe  that the  total  compensation  program  for  executives  of  Fred's  is
competitive  with the  compensation  programs  provided by other  companies with
which Fred's  competes.  The Committee  believes that any amounts paid under the
incentive  compensation  plan will be  appropriately  related to  corporate  and
individual performance,  yielding awards that are linked to the annual financial
and  operational  results of Fred's.  The Committee also believes that the stock
option program provides  opportunities to participants  that are consistent with
the returns that are generated on behalf of Fred's stockholders.

     Compensation  Committee  members:  David A.  Gardner,  John R. Eisenman and
Roger T. Knox


                          STOCK PRICE PERFORMANCE GRAPH


          EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC


                             Total Return Analysis

                   1/30/93  1/29/94  1/28/95   2/3/96   2/1/97   1/31/98
                   -------  -------  -------  -------   ------   -------

Fred's, Inc.       $100.00  $ 90.00  $ 62.00  $ 49.00  $ 64.00   181.00
Nasdaq Retail
 Trade             $100.00  $114.00  $110.00  $157.00  $203.00   240.00
Nasdaq Composite
 (US)              $100.00  $106.00  $ 95.00  $107.00  $132.00   154.00
















                                       9

<PAGE>



                      Comparison of Cumulative Total Return
                      -------------------------------------

     The total cumulative return on investment assumes that $100 was invested in
Fred's,  the NASDAQ Retail Trade Stocks Index and the NASDAQ Stock Market (U.S.)
Index on January 30, 1993 and that all dividends were reinvested.

          Compensation Committee Interlocks and Insider Participation

     Mr.  Gardner,  a managing  director  of  Fred's,  served as a member of the
Compensation  Committee  for fiscal  1997.  See  "Ownership  of Common  Stock by
Directors,  Officers and Certain Beneficial  Owners" for information  concerning
MRILP.  Fred's does not  currently  intend to enter into  material  transactions
involving its principal  stockholders  except for the continuing  utilization of
the services of Messrs. Hayes and Gardner as Managing Directors,  which services
management  believes  are on terms as  favorable as those that could be obtained
from independent third parties.


     THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE ELECTION
OF THE NOMINEES TO FRED'S BOARD OF DIRECTORS.


            FRED'S PROPOSAL 2 (RATIFICATION OF SELECTION OF AUDITORS)

     The  Board  of  Directors  has  selected  Price  Waterhouse  LLP  to be the
independent  accountants  of Fred's for the year ending  January 30,  1999.  The
Board of Directors  will offer a resolution at the Annual Meeting to ratify this
selection.  Price  Waterhouse  LLP,  which acted as  independent  accountants of
Fred's for the last fiscal year of Fred's,  and is expected to be represented at
the Annual  Meeting,  will have the  opportunity  to make a  statement,  if they
desire to do so, and will be available to respond to appropriate questions.

     The  affirmative  vote of a majority  of the votes  cast by the  holders of
Common Stock on this proposal shall constitute  ratification of the selection of
Price Waterhouse LLP.

     THE BOARD OF DIRECTORS RECOMMENDS  STOCKHOLDERS VOTE "FOR" THE RATIFICATION
OF THE SELECTION OF PRICE  WATERHOUSE LLP AS INDEPENDENT  ACCOUNTANTS FOR FISCAL
YEAR 1998.


                                 OTHER BUSINESS

     The Board of Directors  knows of no other  business which will be presented
at the Annual  Meeting.  If any other  matters  properly  come before the Annual
Meeting,  it is intended that the persons named in the proxy will act in respect
thereof in accordance with their best judgment.



                              SHAREHOLDER PROPOSALS

     Shareholder  proposals  intended to be presented at the 1999 Annual Meeting
     ---------------------------------------------------------------------------
must be received by the Company no later than January 20, 1999 and the proposals
- --------------------------------------------------------------------------------
must meet  certain  eligibility  requirements  of the  Securities  and  Exchange
- --------------------------------------------------------------------------------
Commission.  Proposals  may be mailed to Fred's,  Inc.,  to the attention of the
- --------------------------------------------------------------------------------
Secretary, 4300 New Getwell Road, Memphis, Tennessee 38118.
- -----------------------------------------------------------

                                       10

<PAGE>



                    SOLICITATION OF PROXIES AND COST THEREOF

     The cost of  solicitation  of the proxies will be borne by the Company.  In
addition to  solicitation  of the proxies by use of the mails,  employees of the
Company,  without  extra  remuneration,  may solicit  proxies  personally  or by
telecommunications.  The  Company  will  reimburse  brokerage  firms,  nominees,
custodians and fiduciaries for their out-of-pocket expenses for forwarding proxy
materials to beneficial owners and seeking instruction with respect thereto.

     SHAREHOLDERS  MAY OBTAIN A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K
AS FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION WITHOUT CHARGE (EXCEPT FOR
EXHIBITS),  BY WRITING TO: FRED'S INC., ATTN: SECRETARY,  4300 NEW GETWELL ROAD,
MEMPHIS, TENNESSEE 38118.



                                            By order of the Board of Directors,


                                            Charles S. Vail
                                            Secretary
May 26, 1998

                                       11

<PAGE>

                                  FRED'S, INC.
                             MEMPHIS MARRIOTT HOTEL
            2625 THOUSAND OAKS BOULEVARD - MEMPHIS, TENNESSEE, 38118

          PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS - JUNE 17, 1998
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     Charles S. Vail and Richard B. Witaszak,  or either of them with full power
of substitution,  are hereby  authorized to represent and vote all the shares of
common stock of the  undersigned  at the Annual Meeting of the  Shareholders  of
Fred's,  Inc.,  to be held June 17,  1998,  at 10:00 a.m.,  local  time,  or any
adjournment  thereof,  with all powers which the  undersigned  would  possess if
personally present, in the following manner:

1. Election of Directors for the term of one year.

    [ ] FOR all nominees listed below   [ ] WITHHOLD ALL AUTHORITY*
        (except as marked to the            to vote for all
         contrary below)                    nominees listed below

*INSTRUCTION:  TO WITHHOLD  AUTHORITY TO VOTE FOR ANY  INDIVIDUAL  NOMINEE,
STRIKE THROUGH THE NOMINEE'S NAME BELOW.

               Michael J. Hayes   David A. Gardner
               John R. Eisenman   Roger T. Knox

2. Ratification of Price Waterhouse LLP as independent auditors of the Company.

       [ ] FOR              [ ] AGAINST        [ ] ABSTAIN

3. In their  discretion,  the  Proxies  are  authorized  to vote upon such other
business  (none at the time of the  solicitation  of this Proxy) as may properly
come before the meeting or any adjournment thereof.


THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" EACH OF THE LISTED PROPOSITIONS.
THIS PROXY SHALL BE VOTED AS DIRECTED,  IN THE ABSENCE OF A CONTRARY  DIRECTION,
IT SHALL BE VOTED FOR THE PROPOSALS AND THE PROXIES MAY VOTE IN THEIR DISCRETION
UPON SUCH OTHER  MATTERS AS PROPERLY MAY COME BEFORE THE MEETING OR  ADJOURNMENT
THEREOF.  The undersigned  acknowledges receipt of Notice of said Annual Meeting
and the accompanying Proxy Statement,  and hereby revokes all proxies heretofore
given by the undersigned  for said Annual Meeting.  THIS PROXY MAY BE REVOKED AT
ANY TIME PRIOR TO VOTING THEREOF.



                                                Dated: ___________________, 1998

                                                --------------------------------
                                                        Signature of Shareholder


                                                --------------------------------
                                                        Signature of Shareholder
                                                               (if held jointly)


Please Date this Proxy and Sign Your Name or Names Exactly as Shown Hereon.
When signing as an Attorney, Executor, Administrator, Trustee or Guardian,
Please Sign Your Full Title as Such.  If There Are More than One  Trustee,  or
Joint Owners,  All must Sign.  Please Return the Proxy Card Promptly Using the
Enclosed Envelope.



                                       12



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