FREDS INC
DEF 14A, 2000-05-10
VARIETY STORES
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                                  FRED'S, INC.
                              4300 NEW GETWELL ROAD

                            MEMPHIS, TENNESSEE 38118


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                     to be held on Wednesday, June 21, 2000

TO THE SHAREHOLDERS OF FRED'S, INC.:

     Notice is hereby given that the Annual Meeting of  Shareholders  of Fred's,
Inc. (the  "Company" or "Fred's")  will be held at the Memphis  Marriott  Hotel,
2625 Thousand Oaks Boulevard,  Memphis,  Tennessee 38118 on Wednesday,  June 21,
2000, at 10:00 A.M., Central Daylight Time, for the following purposes:

1.   To elect the Company's Board of Directors;

2.   To ratify the  designation  of  PricewaterhouseCoopers  LLP as  independent
     auditors of the Company.

The accompanying  Proxy Statement  contains further  information with respect to
these matters.

Only  shareholders of record at the close of business on April 24, 2000, will be
entitled to vote at the meeting or any adjournment thereof.

WHETHER OR NOT YOU PLAN TO ATTEND THE  MEETING,  YOU ARE  REQUESTED TO COMPLETE,
DATE, SIGN AND RETURN THE ENCLOSED PROXY IN THE ENCLOSED ENVELOPE. NO POSTAGE IS
REQUIRED FOR MAILING IN THE UNITED STATES.

                                             By order of the Board of Directors,



                                             Charles S. Vail
                                             Secretary

May 9, 2000




<PAGE>

                                  FRED'S, INC.
                              4300 NEW GETWELL ROAD

                            MEMPHIS, TENNESSEE 38118


                                 PROXY STATEMENT

                For Annual Meeting of Shareholders, June 21, 2000

     The enclosed  proxy is solicited by the Board of Directors  (the "Board" or
"Board of Directors") of Fred's, Inc. (the "Company" or "Fred's") to be voted at
the Annual Meeting of  Shareholders  to be held on June 21, 2000, at 10:00 A.M.,
Central  Daylight  Time,  at the Memphis  Marriott  Hotel,  2625  Thousand  Oaks
Boulevard,  Memphis,  Tennessee 38118, or any adjournments  thereof (the "Annual
Meeting").  At the Annual  Meeting,  the  presence  in person or by proxy of the
holders  of a  majority  of the total  number of shares of  outstanding  Class A
common stock ("Common Stock") will be necessary to constitute a quorum.

     All  Directors  shall be  elected  by a  majority  of the votes cast by the
holders of Common  Stock,  all such  shareholders  being present in person or by
proxy, and being entitled to vote in the election.

     All  shares  represented  by  properly  executed  proxies  will be voted in
accordance  with  the  instructions   indicated   thereon  unless  such  proxies
previously  have been revoked.  If any proxies of holders of Common Stock do not
contain  voting  instructions,  the shares  represented  by such proxies will be
voted  FOR  Proposals  1 and 2.  The  Board  of  Directors  does not know of any
business to be brought before the Annual Meeting, other than as indicated in the
notice,  but it is intended that, as to any other such business properly brought
before the meeting, votes may be cast pursuant to the proxies in accordance with
the judgment of the persons acting thereunder.

     Any shareholder who executes and delivers a proxy may revoke it at any time
prior to its use upon (a)  receipt by the  Secretary  of the  Company of written
notice of such revocation; (b) receipt by the Secretary of the Company of a duly
executed proxy bearing a later date; or (c) appearance by the shareholder at the
meeting (with proper identification) and his request for the return of his proxy
or his request for a ballot.

     A copy of this Proxy  Statement and the enclosed Proxy Card are first being
sent to shareholders on or about May 9, 2000.

                                Voting Securities

     Only shareholders of record at the close of business on April 24, 2000 will
be  entitled  to vote at the Annual  Meeting.  As of such date,  the Company had
outstanding  and  entitled to vote at the Annual  Meeting  11,976,728  shares of
Common Stock. Each share of Common Stock is entitled to one vote for all matters
before the Annual Meeting.

<PAGE>

                            Ownership of Common Stock

                                  by Directors,

                     Officers and Certain Beneficial Owners

     The following table sets forth the beneficial  ownership of Common Stock as
of April 24, 2000, by (i) beneficial  owners of more than five percent of Common
Stock,  (ii) each  director,  (iii)  each of the  persons  named in the  Summary
Compensation Table, and (iv) all directors and executive officers of Fred's as a
group.

<TABLE>
<CAPTION>

                                                                Shares of Common
                                                          Stock Beneficially Owned (1)
                                                          ----------------------------
                                                        Number of Shares         Percent(2)
                                                        ----------------         ----------
Beneficial Owner                                    Options(3)    Total(4)
- ----------------                                    ----------    --------

<S>                                                                <C>              <C>
FMR Corp. (5)(13)                                                 1,158,775        9.6%

Michael J. Hayes (6)(13)                                          1,106,111        9.1

David A. Gardner (7)(9)                                           1,050,210        8.7

Goldman Sachs Asset  Management (8)(13)                             992,050        8.2

Franklin Resources, Inc. (9)(13)                                    964,000        8.0

Daruma Asset Management, Inc. (10)(13)                              934,500        7.7

Memphis Retail Investors Limited

     Partnership (6)(13)                                            890,295        7.3

Dimensional Fund Advisors, Inc. (11)(13)                            853,925        7.1

J. & W. Seligman & Co. Inc. (12)(13)                                680,000        5.6

Roger T. Knox                                       16,875           18,750          *

John R. Eisenman                                    16,875           18,125          *

Edwin C. Boothe                                      6,250           14,999          *

John A. Casey                                        9,375           14,375          *

John D. Reier                                                         5,000          *

All Directors and Executive Officers
  as a Group (9 persons including
  the directors named above)                        50,375        2,247,305       18.6
</TABLE>

*  Less than 1%

(1)  As used in this table,  beneficial ownership means the sole or shared power
     to vote,  or direct the voting of, a security,  or the sole or shared power
     to dispose, or direct the disposition,  of a security.  Except as otherwise
     indicated,  all  persons  listed  above  have (i)  sole  voting  power  and
     investment  power with respect to their shares of Common  Stock,  except to
     the extent that  authority is shared by spouses under  applicable  law, and
     (ii) record and beneficial ownership with respect to their shares of Common
     Stock.

(2)  Calculated  as  the  number  of  shares  beneficially  owned,   divided  by
     12,101,597 which consists of the total  outstanding  shares of Common Stock
     (11,976,728) and vested options (124,869) as of April 24, 2000.

(3)  Represents stock options that are exercisable as of Apri 24, 2000.

(4)  Includes stock options that are exercisable as of April 24, 2000.

(5)  Amount is based on FMR Corp.'s most recent filing with the Commission  with
     respect to common stock.  The source of this  information is a Schedule 13G
     filed by FMR Corp.  with the Commission and reflects their  ownership as of
     December  31, 1999.  FMR Corp.  does not  participate  in the power to vote
     Fred's shares.

(6)  Includes  100,955  shares owned by Mr. Hayes' wife and 890,295 shares owned
     by  Memphis  Retail  Investors  Limited  Partnership  ("MRILP")  which  are
     attributable to Mr. Hayes, his wife and three children.

(7)  Excludes  100,502 shares of Common Stock owned by Mr. Gardner's wife, which
     Mr. Gardner disclaims beneficial ownership.

(8)  Amount is based on Goldman Sachs Asset Management's most recent filing with
     the Commission with respect to Common Stock. The source of this information
     is a  Schedule  13G  filed  by  Goldman  Sachs  Asset  Management  with the
     Commission on February 9, 2000, and reflects their ownership as of December
     31, 1999.  Goldman  Sachs Asset  Management  participates  in shared voting
     power to the extent of 748,475 shares.

(9)  Amount is based on Franklin  Resources,  Inc.'s most recent filing with the
     Commission with respect to Common Stock.  The source of this information is
     a schedule 13G filed by Franklin  Resources,  Inc.  with the  Commission on
     January 25, 2000, and reflects their ownership as of December 31, 1999.

(10) Amount is based on confirmation  with management of Darum Asset Management,
     Inc. and reflects their ownership as of March 29, 2000.

(11) Amount is based on  Dimensional  Fund  Advisors,  Inc.'s most recent filing
     with the  Commission  with  respect  to Common  Stock.  The  source of this
     information is a Schedule 13G filed by Dimensional Fund Advisors, Inc. with
     the  Commission  on February 3, 2000,  and reflects  their  ownership as of
     December 31, 1999.

(12) Amount is based on J. & W. Seligman & Co. Incorporated's most recent filing
     with the  Commission  with  respect  to Common  Stock.  The  source of this
     information is a Schedule 13G filed by J. & W. Seligman & Co.  Incorporated
     with the Commission on February 10, 2000,  and reflects their  ownership as
     of December 31, 1999. J. & W. Seligman & Co.  Incorporated  participates in
     shared voting power to the extent of 612,902 shares.

(13) The address of FMR Corp.  is 82  Devonshire  Street,  Boston  Massachusetts
     02109.  The  address  of MRILP  and Mr.  Hayes is 4300  New  Getwell  Road,
     Memphis,  Tennessee 38118. Mr. Gardner's address is 445 Park Avenue,  Suite
     1600,  New York,  New York  10022.  The  address  of  Goldman  Sachs  Asset
     management is 1 New York Plaza,  New York,  New York 10004.  The address of
     Franklin  Resources,   Inc.  is  777  Mariners  Island  Blvd.,  San  Mateo,
     California 94404. The address of Daruma Asset  Management,  Inc. is 60 East
     42nd  Street,  Suite  1111,  New  York,  New York  10165.  The  address  of
     Dimensional  Fund  Advisors,  Inc. is 1299 Ocean Avenue,  Santa Monica,  CA
     90401.  The  address  of J. & W.  Seligman & Co.  Incorporated  is 100 Park
     Avenue, New York, New York 10017.





<PAGE>

                    FRED'S PROPOSAL 1 (ELECTION OF DIRECTORS)

Election of Directors

     Four  directors,  constituting  the entire  Board of  Directors,  are to be
elected at the Annual  Meeting to serve one year or until their  successors  are
elected. The Board of Directors proposes the election of the following nominees:

<TABLE>
<CAPTION>

                                                          Principal Occupation,
            Nominee                             Age       Business and Directorships

<S>                                             <C>       <C>
Michael J. Hayes............................    58        Director and Managing Director (1)
David A. Gardner............................    52        Director and Managing Director (1)
John R. Eisenman............................    58        Director
Roger T. Knox...............................    62        Director
</TABLE>

(1)  According to the By-laws of Fred's, the Managing  Directors (Messrs.  Hayes
     and Gardner) have general  supervisory  responsibility  for the business of
     Fred's.

     Michael J. Hayes was elected a director of the Company in January  1987 and
has been a Managing  Director of the Company since  October 1989.  Mr. Hayes has
been Chief Executive  Officer since October 1989. He was previously  employed by
Oppenheimer & Company,  Inc. in various capacities from 1976 to 1985,  including
Managing Director and Executive Vice President - Corporate Finance and Financial
Services.

     David A.  Gardner was elected a director of the Company in January 1987 and
has been a Managing  Director of the Company since October 1989. Mr. Gardner has
been President of Gardner Capital Corporation, a real estate and venture capital
investment  firm, since April 1980.  Additionally,  Mr. Gardner is a director of
Organogenesis,  Inc., Wynd Communications  Corporation,  NumeriX,  LLC and Joyce
International, Inc.

     John R. Eisenman is involved in real estate investment and development with
REMAX Island Realty,  Inc., located in Hilton Head Island,  South Carolina.  Mr.
Eisenman has been engaged in commercial and industrial real estate brokerage and
development  since  1983.  Previously,  he founded  and served as  President  of
Sally's, a chain of fast food restaurants,  from 1976 to 1983, and prior thereto
held various management positions in manufacturing and in securities  brokerage.
Mr.  Eisenman  has  served as a  director  since the  Company's  initial  public
offering in March 1992.

     Roger T. Knox has served the Memphis  Zoological  Society as its  President
and Chief  Executive  Officer since January 1989. Mr. Knox was the President and
Chief Operating  Officer of Goldsmith's  Department  Stores,  Inc. (a full- line
department  store in Memphis and Jackson,  Tennessee)  from 1983 to 1989 and its
Chairman  of the Board  and Chief  Executive  Officer  from 1987 to 1989.  Prior
thereto,  Mr. Knox was with Foley's  Department Stores in Houston,  Texas for 20
years.  Mr. Knox has served as a director  since the  Company's  initial  public
offering in March 1992. Additionally, Mr. Knox is a director of Hancock Fabrics,
Inc.

     If, for any  reason,  any of the  nominees  shall  become  unavailable  for
election,  the  individuals  named in the  enclosed  proxy  may  exercise  their
discretion to vote for any substitutes  chosen by the Fred's Board of Directors,
unless the Board of Directors should decide to reduce the number of directors to
be  elected  at the Annual  Meeting.  Fred's  has no reason to believe  that any
nominee will be unable to serve as a director.

     For  information  concerning  the number of shares of Common Stock owned by
each director,  and all directors and executive  officers as a group as of April
24, 2000,  see  "Ownership  of Common Stock by  Directors,  Officers and Certain
Beneficial Owners." There are no family  relationships  between any directors or
executive officers of Fred's.

<PAGE>

Compliance with Section 16(a) of the Exchange Act

     Based  solely upon a review of reports of  beneficial  ownership  of Fred's
Common Stock and written  representations  furnished to Fred's by its  officers,
directors and principal shareholders,  Fred's is not aware of any such reporting
person who or which failed to file with the Securities  and Exchange  Commission
(the  "Commission")  on a timely  basis  any  required  reports  of  changes  in
beneficial ownership.

     During the last fiscal year,  Fred's Board of Directors held four meetings.
Messers.  Hayes, Gardner,  Eisenman and Knox attended all of the Board meetings.
Non-employee directors of Fred's are paid for their services as such $12,000 per
year plus  reasonable  expenses for meeting  attendance.  The Board of Directors
does not have a nominating committee.

Audit Committee

     The Audit Committee is responsible for recommending the independent  public
accountants  for  Fred's,  reviewing  the scope of the audit and  reviewing  the
report of the independent  public  accountants.  The Audit  Committee,  which is
comprised of Messers.  Eisenman, Gardner and Knox, met two times during the last
fiscal year, and all Committee members were in attendance.

Compensation Committee

     The Compensation  Committee reviews and approves the salaries and incentive
compensation of executive officers and recommends the grants of restricted stock
and stock options  under Fred's  long-term  incentive  plans.  The  Compensation
Committee,  which is comprised of Messers. Gardner,  Eisenman, and Knox, met one
time during the last fiscal year, and all Committee  members were in attendance.
The Board of Directors  receives the grant  recommendations of the Committee and
may approve,  amend or reject the grant of  restricted  stock and stock  options
recommended by the Committee.

<PAGE>

Executive Compensation

     The  following  table sets  forth the cash  compensation  paid,  as well as
certain other  compensation paid or accrued,  to Fred's chief executive officers
and to each of the other four most highly  compensated  executive officers whose
aggregate cash compensation  exceeded $100,000 during the indicated fiscal years
(the "Named Executives").

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>

                                                                                      Long-Term
                                        Annual Compensation                          Compensation
                                        -------------------                          ------------
                                                                        Restricted       Option       All Other
Name and                                    Salary        Bonus       Stock Awards       Awards     Compensation
Principal Position          Year             ($)           ($)            ($)(1)        (#)(2)          ($)(3)
- ------------------       -----------     -----------    -----------     -----------    -----------    ---------
<S>                         <C>              <C>            <C>            <C>            <C>             <C>
Michael J. Hayes            1999             180,000        --             --              --              --
Managing Director and       1998             180,000        --             --              --              --
Chief Executive Officer     1997             180,000        --             --              --             258

David A. Gardner (4)        1999             120,000        --             --              --              --
Managing Director           1998             120,000        --             --              --              --
                            1997             120,000        --             --              --              --

John D. Reier (5)           1999             101,539        --           58,150          25,000            --
President

Edwin C. Boothe             1999             128,000      20,000           --              --              --
Executive Vice President    1998             128,000      20,000         50,000           5,000            --
and Chief Operating         1997              87,257      49,800         27,000          18,750            --
Officer

Richard B. Witaszak (6)     1999             100,000      12,000           --              --              --
Executive Vice President-   1998             100,000        --             --             5,000            --
Chief Financial Officer     1997              77,789      41,500         13,500          13,750            --

John A. Casey               1999             105,000        --             --              --              --
Executive Vice President-   1998             105,000        --             --             5,000            --
Pharmacy Operations         1997              83,864      49,800         13,500          18,750           455
- -------------------------
</TABLE>

(1)  The  aggregate  restricted  stock  holdings  for the above named  executive
     officers, using the January 28, 2000 closing price of $16.00 per share, net
     of any consideration to be paid, was as follows:

                                                          Number           Value

                         John D. Reier                     5,000       $  80,000
                         Edwin C. Boothe                  11,999       $ 168,484
                         Richard B. Witaszak               4,500       $  72,000
                         John A. Casey                    11,687       $ 163,492

     All  restricted  stock  holdings pay dividends at the same dividend rate as
     the Company's other common stock.

(2)  All figures in this column reflect the Company's  five-for-four stock split
     in December 1997.

(3)  Fred's  contributions to defined  contribution  plans (401(k) and Incentive
     Plan).

(4)  Payments for Mr. Gardner's services are made to Gardner Capital Corporation
     under a contractual relationship between that company and Fred's.

(5)  Mr. Reier joined Fred's on May 3, 1999.

(6)  Mr. Witaszak left Fred's on April 11, 2000.

                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

      The following table sets forth information on stock option grants pursuant
to the Fred's,  Inc. 1993  Long-Term  Incentive Plan during the last fiscal year
for each of the Named  Executives.  The  Company  did not grant SARS in the 1999
fiscal year.

<TABLE>
<CAPTION>
                                                                                            Potential Realizable
                                                                                            Value at Assumed
                                                                                            Annual Rates of
                                                                                            Stock Price
                                                                                            Appreciation for
                                   Individual Grants                                        Option Term (1)
                                   -----------------                                        ---------------
                                     % of Total
                  Options/          Options/SARs      Exercise
                    SARs            Granted to       or Base
                   Granted          Employees           Price          Expiration
       Name        (#)(2)           in Fiscal Year     ($/Sh)              Date             5% ($)         10% ($)
- ----------------- ---------         --------------  ------------        ---------        ---------       --------
<S>                <C>                <C>              <C>              <C>                 <C>           <C>
John D. Reier      25,000             18.3             $11.63           5/3/04            $80,329       $177,506
</TABLE>

(1)  The potential gain is calculated  from the closing price of Common Stock on
     the date of grants  until the end of the option  period at certain  assumed
     rates of  appreciation  set by the  Commission.  They are not  intended  to
     forecast  possible  future  appreciation in the Common Stock and any actual
     gains on exercise of options are dependent on the future performance of the
     Common Stock.

(2)  All options vest and are exercisable in one third increments on each of the
     first three  years,  respectively,  after the date of grant.  The  exercise
     price of all  options is the fair market  value of the Common  Stock at the
     time of the grant.

       The  following  table  shows  the  stock  option  exercises  by the Named
Executives  during the last fiscal year.  In addition,  this table  includes the
number of exercisable and unexercisable  stock options held by each of the Named
Executives as of January 29, 2000. The fiscal  year-end value of  "in-the-money"
stock options is the difference between the exercise price of the option and the
fair market  value of the Common Stock (not  including  options with an exercise
price  greater than the fair market value) on January 28, 2000 (the last trading
date  before the  fiscal  year-end),  which was  $16.00 per share.  No SARS were
granted in the last fiscal year.

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES

<TABLE>
<CAPTION>

                                                              Number of Securities
                     Stock Option Exercises                         Underlying Unexercised           Value of Unexercised
                        Shares                                Options/SARs                           In-The-Money Options
                       Acquired       Value                   At Fiscal Year-end                     At Fiscal Year-End
                      on Exercise   Realized ($)(1)   Exercisable        Unexercisable     Exercisable      Unexercisable
                      -----------   ---------------   -----------        -------------     -----------      -------------
<S>                       <C>          <C>              <C>                 <C>               <C>               <C>
John D. Reier             --           --                   --            25,000           $     --          $ 109,250
Edwin C. Boothe           --           --                6,875            17,500           $ 57,875          $ 110,000
Richard B. Witaszak       --           --                4,583            14,167           $ 40,330          $  80,670
John A. Casey           1,250       $1,745               9,375            14,375           $ 82,500          $  82,500
</TABLE>

(1)  "Value  Realized"  is the  difference  between the fair market value of the
     underlying  shares  on the  exercise  date  and the  exercise  price of the
     option.

             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

       The Compensation Committee of the Board of Directors of Fred's, Inc. (the
"Committee")  is pleased to present its report on executive  compensation.  This
Committee  report   documents  the  components  of  Fred's   executive   officer
compensation  programs  and  describes  the  basis  on which  1999  compensation
determinations were made by the Committee with respect to the executive officers
of Fred's, including the Named Executives.

Compensation   Philosophy  and  Overall  Objectives  of  Executive  Compensation
Programs

       It is the philosophy of Fred's that executive  compensation  be linked to
improvements in corporate  performance and increases in shareholder  value.  The
following  objectives  have been  adopted by the  Committee  as  guidelines  for
compensation decisions:

          Provide a competitive total compensation packag that enables Fred's to
               attract and retain key executives.

          Integrate all pay programs with Fred's  annual and long-term  business
               objectives  and  strategy,  and focus  executive  behavior on the
               fulfillment of those objectives.

          Provide variable  compensation  opportunities  tha are linked with the
               performance of Fred's and that align executive  remuneration with
               the interests of stockholders.

Compensation Program Components

       The Committee reviews Fred's compensation program annually to ensure that
pay  levels  and  incentive   opportunities  are  competitive  and  reflect  the
performance of Fred's. The particular  elements of the compensation  program for
executive officers are further explained below.

       Base Salary - Base pay levels are largely determined through  comparisons
with  other  retailing  companies.  Actual  salaries  are  based  on  individual
performance  contributions within a salary structure that is established through
job evaluation and job market considerations.  Base pay levels for the executive
officers  are  competitive  within  the  middle  of a range  that the  Committee
considers to be reasonable and necessary.  Various increases in base salary were
recommended  by the  Chief  Executive  Officer  in  fiscal  1999  for the  Named
Executives,  based  on  performance  and  competitive  considerations,  and  the
Committee acted in accordance with the recommendation.

       Incentive  Compensation - Fred's  officers are eligible to participate in
an  annual  incentive  compensation  plan with  awards  based  primarily  on the
attainment of various  specified levels of operating  profits.  The objective of
this plan is to deliver competitive levels of compensation for the attainment of
financial  objectives  that the Committee  believes are primary  determinants of
earnings  growth.  Targeted  awards for executive  officers of Fred's under this
plan are consistent with targeted awards of other retailing companies of similar
size and complexity to Fred's.  Specified  awards were  recommended by the Chief
Executive Officer for the Named Executives of Fred's for fiscal 1999, based upon
the  Company's  performance,  and the  Committee  acted in  accordance  with the
recommendation.

       Fred's Stock Option  Program - The  Committee  strongly  believes that by
providing those persons who have substantial  responsibility  for the management
and growth of Fred's with an opportunity  to increase their  ownership of Common
Stock,  the best  interests  of  stockholders  and  executives  will be  closely
aligned.  Therefore,  executives are eligible to receive stock options from time
to time,  giving them the right to purchase shares of Common Stock in the future
at a specified price. The number of stock options granted to executive  officers
is based on competitive  practices,  with the value of such options estimated by
using a Black-Scholes pricing model.

Discussion of Compensation for the Chief Executive Officer

<PAGE>

       Mr. Hayes' base  compensation  has not changed since the Common Stock was
first  offered to the public in March 1992.  The Committee  has  considered  Mr.
Hayes' base  compensation to be less than or equal to the base compensation paid
to other executives similarly situated,  and has deemed his beneficial ownership
of Common  Stock to provide  adequate  linkage  between the  interests of Fred's
stockholders and Mr. Hayes' personal interests.

Summary

       After its review of all existing  programs,  the  Committee  continues to
believe  that the  total  compensation  program  for  executives  of  Fred's  is
competitive  with the  compensation  programs  provided by other  companies with
which Fred's  competes.  The Committee  believes that any amounts paid under the
incentive  compensation  plan will be  appropriately  related to  corporate  and
individual performance,  yielding awards that are linked to the annual financial
and  operational  results of Fred's.  The Committee also believes that the stock
option program provides  opportunities to participants  that are consistent with
the returns that are generated on behalf of Fred's stockholders.

Compensation Committee members: David A. Gardner, John R. Eisenman and
Roger T. Knox



                          STOCK PRICE PERFORMANCE GRAPH

                          Total Return to Stockholders
                          ----------------------------


                                               NASDAQ               NASDAQ
Fiscal Year Ending         Fred's, Inc.      Retail Trade        Stock Market
- ------------------         ------------     --------------     --------------
1/27/95                       $100              $100               $100
2/02/96                       $ 79              $112               $142
1/31/97                       $103              $138               $184
1/30/98                       $292              $161               $218
1/29/99                       $187              $197               $340
1/28/00                       $235              $161               $513


                      Comparison of Cumulative Total Return

       The total cumulative return on investment  assumes that $100 was invested
in Fred's,  the NASDAQ  Retail  Trade  Stocks  Index and the NASDAQ Stock Market
(U.S.) Index on January 27, 1995 and that all dividends were reinvested.

           Compensation Committee Interlocks and Insider Participation

       Mr.  Gardner,  a managing  director of Fred's,  served as a member of the
Compensation  Committee  for fiscal  1999.  See  "Ownership  of Common  Stock by
Directors,  Officers and Certain Beneficial  Owners" for information  concerning
MRILP.  Fred's does not  currently  intend to enter into  material  transactions
involving its principal  stockholders  except for the continuing  utilization of
the services of Messrs. Hayes and Gardner as Managing Directors,  which services
management  believes  are on terms as  favorable as those that could be obtained
from independent third parties.

       THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE
             ELECTION OF THE NOMINEES TO FRED'S BOARD OF DIRECTORS.

            FRED'S PROPOSAL 2 (RATIFICATION OF SELECTION OF AUDITORS)

       The Board of Directors has selected  PricewaterhouseCoopers LLP to be the
independent  accountants  of Fred's for the year ending  February  3, 2001.  The
Board of Directors  will offer a resolution at the Annual Meeting to ratify this
selection. PricewaterhouseCoopers LLP, which acted as independent accountants of
Fred's for the last fiscal year of Fred's,  and is expected to be represented at
the Annual  Meeting,  will have the  opportunity  to make a  statement,  if they
desire to do so, and will be available to respond to appropriate questions.

       The  affirmative  vote of a majority  of the votes cast by the holders of
Common Stock on this proposal shall constitute  ratification of the selection of
PricewaterhouseCoopers LLP.

   THE BOARD OF DIRECTORS RECOMMENDS STOCKHOLDERS VOTE "FOR" THE RATIFICATION
    OF THE SELECTION OF PRICEWATERHOUSECOOPERS LLP AS INDEPENDENT ACCOUNTANTS
                              FOR FISCAL YEAR 2000.

                                 OTHER BUSINESS

       The Board of Directors knows of no other business which will be presented
at the Annual  Meeting.  If any other  matters  properly  come before the Annual
Meeting,  it is intended that the persons named in the proxy will act in respect
thereof in accordance with their best judgment.

                              SHAREHOLDER PROPOSALS

       Shareholder  proposals intended to be included in the proxy statement and
presented  at the 2001 Annual  Meeting  must be received by the Company no later
than  December  30,  2000,  and the  proposals  must  meet  certain  eligibility
requirements of the Securities and Exchange Commission.  Proposals may be mailed
to Fred's,  Inc.,  to the  attention of the  Secretary,  4300 New Getwell  Road,
Memphis,  Tennessee 38118. With regard to shareholder  proposals not included in
the Company's proxy  statement  which a shareholder  wishes to be brought before
the annual meeting of  shareholders,  notice of such a proposal must be received
by the Secretary of the Company by March 14, 2001.

<PAGE>

                    SOLICITATION OF PROXIES AND COST THEREOF

     The cost of  solicitation  of the proxies will be borne by the Company.  In
addition to  solicitation  of the proxies by use of the mails,  employees of the
Company,  without  extra  remuneration,  may solicit  proxies  personally  or by
telecommunications.  The  Company  will  reimburse  brokerage  firms,  nominees,
custodians and fiduciaries for their out-of-pocket expenses for forwarding proxy
materials to beneficial owners and seeking instruction with respect thereto.

     SHAREHOLDERS  MAY OBTAIN A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K
AS FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION WITHOUT CHARGE (EXCEPT FOR
EXHIBITS),  BY WRITING TO: FRED'S INC., ATTN: SECRETARY,  4300 NEW GETWELL ROAD,
MEMPHIS, TENNESSEE 38118.



                                            By order of the Board of Directors,





                                            Charles S. Vail
                                            Secretary

May 9, 2000





<PAGE>

                                  FRED'S, INC.

                             Memphis Marriott Hotel
                          2625 Thousand Oaks Boulevard
                           Memphis, Tennessee, 38118

PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS - JUNE 21, 2000
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Charles  S. Vail and  Jerry A.  Shore,  or  either  of them  with full  power of
substitution,  are hereby  authorized  to  represent  and vote all the shares of
common stock of the  undersigned  at the Annual Meeting of the  Shareholders  of
Fred=s,  Inc.,  to be held June 21,  2000,  at 10:00 a.m.,  local  time,  or any
adjournment  thereof,  with all powers which the  undersigned  would  possess if
personally present, in the following manner:

1.  Election of Directors for the term of one year.

[ ] FOR all nominees listed below           [ ] WITHHOLD ALL AUTHORITY *
(except as marked to the contrary below)   to vote for all nominees listed below

*INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
STRIKE THROUGH THE NOMINEE=S NAME BELOW.

      Michael J. Hayes   David A. Gardner   John R. Eisenman   Roger T. Knox


2.   Ratification of  PricewaterhouseCoopers  LLP as independent auditors of the
     Company.

                 [ ] FOR          [ ] AGAINST          [ ] ABSTAIN





<PAGE>

3. In their  discretion,  the  Proxies  are  authorized  to vote upon such other
business  (none at the time of the  solicitation  of this Proxy) as may properly
come before the meeting or any adjournment thereof.

THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" EACH OF THE LISTED PROPOSITIONS.
WHEN PROPERLY EXECUTED, THIS PROXY SHALL BE VOTED AS DIRECTED. IN THE ABSENCE OF
A CONTRARY  DIRECTION,  IT SHALL BE VOTED FOR THE  PROPOSALS AND THE PROXIES MAY
VOTE IN THEIR DISCRETION UPON SUCH OTHER MATTERS AS PROPERLY MAY COME BEFORE THE
MEETING OR ADJOURNMENT THEREOF.  The undersigned  acknowledges receipt of Notice
of said Annual Meeting and the accompanying Proxy Statement,  and hereby revokes
all proxies  heretofore  given by the undersigned for said Annual Meeting.  THIS
PROXY MAY BE REVOKED AT ANY TIME PRIOR TO VOTING THEREOF.

                                     Dated:                               , 2000
                                           -------------------------------


                                           -------------------------------
                                           Signature of Shareholder


                                           -------------------------------
                                           Signature of Shareholder
                                           (if held jointly)

                    Please  Date this Proxy and Sign Your Name or Names  Exactly
                    as Shown  Hereon.  When  signing as an  Attorney,  Executor,
                    Administrator,  Trustee or  Guardian,  Please Sign Your Full
                    Title as Such. If There Are More than One Trustee,  or Joint
                    Owners, All must Sign. Please Return the Proxy Card Promptly
                    Using the Enclosed Envelope.


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