STROH BREWERY CO
SC 13G, 1998-02-17
MALT BEVERAGES
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                                 UNITED STATES


                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                       

                                 SCHEDULE 13G
                                       
                                       
                                       
          
                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                         
                             (Amendment No.      )*
                                            
                                       
                                       
                             Pete's Brewing Company
                   -----------------------------------------
                               (Name of Issuer)
                                       
                                       
                                       
                                       
                                  Common Stock
                   -----------------------------------------
                        (Title of Class of Securities)
                                       
                                       
                                       
                                       
                                   716378 104
                   -----------------------------------------
                                (CUSIP Number)
                                       




*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.


The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).

SEC 1745 (2-95)

                               Page 1 of 5 Pages




<PAGE>   2
CUSIP NO.      716378104           SCHEDULE 13G        PAGE   2   OF   5   PAGES
         ---------------------                              -----    -----      

  (1)     NAME OF REPORTING PERSON  The Stroh Brewery Company                 
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          ---------------------------------------------------------------------

  (2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (a)   [   ]
                                                                    (b)   [   ]

          --------------------------------------------------------------------- 

  (3)     SEC USE ONLY

          ---------------------------------------------------------------------
                    
  (4)     CITIZENSHIP OR PLACE OF ORGANIZATION            
          United States

          ---------------------------------------------------------------------

                       (5)     SOLE VOTING POWER                    
  NUMBER OF                    1,150,910
   SHARES              --------------------------------------------------------
 BENEFICIALLY          (6)     SHARED VOTING POWER                  
  OWNED BY                     n/a
    EACH               --------------------------------------------------------
  REPORTING            (7)     SOLE DISPOSITIVE POWER               
 PERSON WITH                   1,150,910
                       --------------------------------------------------------
                       (8)     SHARED DISPOSITIVE POWER             
                               n/a
          --------------------------------------------------------
          
  (9)     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON         
          1,150,910
          ---------------------------------------------------------------------

 (10)     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN
          SHARES*                                                         [   ]

          ---------------------------------------------------------------------

 (11)     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9           
          10.64%
          ---------------------------------------------------------------------

 (12)     TYPE OF REPORTING PERSON*
          CO
          ---------------------------------------------------------------------
                      *SEE INSTRUCTION BEFORE FILLING OUT!

<PAGE>   3
CUSIP No. 716378 10 4                                          Page 3 of 5 Pages

ITEM 1.

        (a)     Name of Issuer:         Pete's Brewing Company
        
        (b)     Address of Issuer's Principal Executive Offices:

                        514 High Street
                        Palo Alto, CA 94306

ITEM 2.

        (a)     Name of Person Filing:  The Stroh Brewery Company

        (b)     Address of Principal Business Office or, if none, Residence:

                        100 River Place
                        Detroit, MI 48207-4291

        (c)     Citizenship:    United States

        (d)     Title of Class of Securities: Common Stock

        (e)     CUSIP Number:   716378 10 4

ITEM 3.         IF THIS STATEMENT IS FILED PURSUANT TO RULE 13d-1(b), OR
                13d-2(b), CHECK WHETHER THE PERSON IS A:

        (a) [ ] Broker or Dealer registered under Section 15 of the Act

        (b) [ ] Bank as defined in section 3(a)(6) of the Act

        (c) [ ] Insurance Company as defined in section 3(a)(19) of the Act

        (d) [ ] Investment Company registered under section 8 of the Investment
                Company Act

        (e) [ ] Investment Adviser registered under section 203 of the
                Investment Advisers Act of 1940

        (f) [ ] Employee Benefit Plan, Pension Fund which is subject to the
                provisions of the Employee Retirement Income Security Act of
                1974 or Endowment Fund, see section 240.13d-1(b)(1)(ii)(F)

        (g) [ ] Parent Holding Company, in accordance with section
                240.13d-1(b)(ii)(G) (Note: See Item 7)

        (h) [ ] Group, in accordance with section 240.13d-1(b)(ii)(H)
<PAGE>   4
                                                               Page 4 of 5 Pages
CUSIP No. 716370 10 4

ITEM 4.   OWNERSHIP

     (a)  Amount Beneficially Owned: 1,150,910 shares

     (b)  Percent of Class: 10.64%

     (c)  Number of shares as to which such person has:

               (i)  sole power to vote or to direct the vote: 1,150,910

              (ii)  shares power to vote or to direct the vote: n/a

             (iii)  sole power to dispose or direct the disposition of:
                    1,150,910

              (iv)  shares power to dispose or direct the disposition of: n/a

ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
     
     If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following [ ].

ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

     Inapplicable.

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
          THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

     Inapplicable.

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

     Inapplicable.

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP

     Inapplicable.


<PAGE>   5
                                                               Page 5 of 5 Pages

CUSIP NO. 716378 10 4

ITEM 10.

     By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.
     
                                   SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


                                               February 17, 1998
                                   ------------------------------------------
                                                      Date

                                          /s/ Christopher T. Sortwell
                                   ------------------------------------------
                                                   Signature


                                            Christopher T. Sortwell
                                   ------------------------------------------
                                            Executive Vice President
                                   ------------------------------------------


                                           The Stroh Brewery Company
                                   ------------------------------------------
                                                   Name/Title
                                   


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