TRIBUNE CO
SC 13G, 1998-02-13
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G


           INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO
               RULES 13d-1(b) AND (c) AND AMENDMENTS THERETO FILED
                            PURSUANT TO RULE 13d-2(b)
                               (Amendment No.____)1


                                  Peapod, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                          Common Stock, par value $.01
          ------------------------------------------------------------         
                         (Title of Class of Securities)

                                    704718105
                    ----------------------------------------
                                 (CUSIP Number)
















1 The remainder of this cover page shall be filed out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.


The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                                Page 1 of 5 pages


<PAGE>


                                       13G

CUSIP NO. 704718105                                           Page 2 of 5 Pages


- --------------------------------------------------------------------------------
 1        NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          Tribune Company
- --------------------------------------------------------------------------------
 2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) / /

          Not Applicable                                             (b) / /
- --------------------------------------------------------------------------------
 3        SEC USE ONLY

- --------------------------------------------------------------------------------
 4        CITIZENSHIP OR PLACE OF ORGANIZATION

          Delaware
- --------------------------------------------------------------------------------
                                        5       SOLE VOTING POWER

              NUMBER OF                         1,808,115
               SHARES                   ----------------------------------------
            BENEFICIALLY                6       SHARED VOTING POWER
              OWNED BY
                EACH                             0
              REPORTING                 ----------------------------------------
               PERSON                   7       SOLE DISPOSITIVE POWER
                WITH
                                                1,808,115
                                        ----------------------------------------
                                        8       SHARED DISPOSITIVE POWER

                                                0
- --------------------------------------------------------------------------------
9         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          1,808,115
- --------------------------------------------------------------------------------
10        CHECK BOX IF THE AGGREGATE AMOUNT IN 
          ROW (9) EXCLUDES CERTAIN SHARES*                               / /

          Not Applicable
- --------------------------------------------------------------------------------
11        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

          10.8%
- --------------------------------------------------------------------------------
12        TYPE OF REPORTING PERSON*

          CO
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


                                Page 2 of 5 pages
<PAGE>


Item 1(a).        Name of Issuer:

                  Peapod, Inc.

Item 1(b).        Address of Issuer's Principal Executive Offices:

                  9933 Woods Drive, Skokie, Illinois 60077

Item 2(a).        Name of Person Filing:

                  Tribune Company

Item 2(b).        Address of Principal Business Office or, if None, Residence:

                  435 North Michigan Avenue, Chicago, Illinois  60611

Item 2(c).        Citizenship:

                  N/A (Delaware Corporation)

Item 2(d).        Title of Class of Securities:

                  Common Stock, par value $.01

Item 2(e).        CUSIP Number:

                  704718105

Item 3.           NOT APPLICABLE

Item 4.           Ownership.

                  (a)      Amount beneficially owned:

                           1,808,115 Shares

                  (b)      Percent of class:

                           10.8%

                  (c) Number of shares as to which such person has:

                           (i)      Sole power to vote or to direct the vote -
                                    1,808,115

                           (ii)     Shared power to vote or direct the vote - 0

                           (iii)    Sole power to dispose or to direct the
                                    disposition of - 1,808,115

                           (iv)     Shared power to dispose or to direct the 
                                    disposition of - 0


                                Page 3 of 5 pages
<PAGE>


Item 5.           Ownership of Five Percent or Less of a Class.

                  NOT APPLICABLE

Item 6.           Ownership of More than Five Percent on Behalf of Another 
                  Person.

                  NOT APPLICABLE

Item 7.           Identification and Classification of the Subsidiary Which 
                  Acquired the Security Being Reported on by the Parent Holding 
                  Company.

                  The shares reported in this schedule were acquired by Tribune
                  National Marketing Company, a Delaware corporation. Tribune
                  National Marketing Company is a wholly owned subsidiary of
                  Tribune Company. The principal business office of Tribune
                  National Marketing Company is 435 North Michigan Avenue,
                  Chicago, Illinois 60611.

Item 8.           Identification and Classification of Members of the Group.

                  NOT APPLICABLE

Item 9.           Notice of Dissolution of Group.

                  NOT APPLICABLE

Item 10.          Certification.

                  NOT APPLICABLE


                                Page 4 of 5 pages
<PAGE>


                                    SIGNATURE



                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


                                                 February 12, 1998
                                                 -----------------
                                                       (Date)     



                                                 /s/ Crane H. Kenney
                                                 -------------------
                                                     (Signature)   



                                                 Crane H. Kenney/Vice President,
                                                 General Counsel and Secretary
                                                 -------------------------------
                                                           (Name/Title)        





































                                Page 5 of 5 pages


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