CITY HOLDING CO
DEF 14A, 1996-05-22
STATE COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                              CITY HOLDING COMPANY
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

( )  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:

<PAGE>

                                                    June 5, 1996





Dear Shareholder:

         We cordially invite you to attend the annual meeting of shareholders of
City Holding  Company to be held at City Holding's  principal  office located at
3601 MacCorkle Avenue, S.E., Charleston,  West Virginia 25304, on June 27, 1996,
at 3:00 p.m.  Your Board of Directors  and  management  look forward to
personally greeting those of you who are able to attend the meeting.

         Shareholders will be asked to elect five Class I Directors to the Board
of  Directors  to serve  three year  terms,  to ratify  the Board of  Directors'
appointment  of Ernst & Young LLP as auditors for City Holding for 1996,  and to
transact  such other  business  as may  properly  come before the meeting or any
adjournment thereof.

         If you  cannot  attend  the  meeting in  person,  please  complete  the
enclosed proxy and return it in the accompanying  postage-paid  envelope so that
your shares will be  represented  at the  meeting.  Only holders of City Holding
Common  Stock of record at the close of business on June 4, 1996 are  entitled
to notice of and to vote on matters to be transacted at the Annual Meeting.

         City Holding thanks you for your consideration and continued support.


                                          Sincerely,



                                          Steven J. Day,
                                          President and Chief Executive Officer,
                                          City Holding Company



<PAGE>


                              CITY HOLDING COMPANY
                           3601 MacCorkle Avenue, SE
                        Charleston, West Virginia 25304

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held June 27, 1996

        Notice is hereby given that, pursuant to call of its Board of Directors,
the annual meeting of shareholders of City Holding Company ("City Holding") will
be held at City Holding's  principal  office  located at 3601 MacCorkle  Avenue,
S.E.,  Charleston,  West  Virginia  25304,  on June 27, 1996,  at 3:00 p.m. for
the following purpose:

        1.       Election of Directors.  To elect five Class I Directors to the
Board of Directors to serve three-year terms.

        2.       Ratification of Auditors.  To ratify the Board of Directors'
appointment of Ernst & Young LLP as auditors for City Holding for 1996; and

        3.       Other Business.  To consider and vote upon such other matters
as may properly come before the meeting.

        Only  holders  of City  Holding  Common  Stock of record at the close of
business on June 4, 1996 are  entitled to notice of and to vote on matters to be
transacted at the Annual Meeting or any postponement or adjournment thereof. All
properly executed proxies delivered  pursuant to this solicitation will be voted
at the annual meeting in accordance with instructions, if any. In the absence of
instructions,  the proxies  will be voted FOR Items One and Two as  described in
the accompanying Proxy Statement.

                                      By Order of the Board of
                                      Directors,



                                      Otis L. O'Connor
                                      Secretary

June 5, 1996
Charleston, West Virginia




<PAGE>


                      1996 ANNUAL MEETING OF SHAREHOLDERS


                                PROXY STATEMENT


                                    GENERAL

        Proxies in the form enclosed are solicited by the Board of Directors for
the 1996 City  Holding  Company  Annual  Meeting of  Shareholders  (the  "Annual
Meeting") to be held at 3:00 p.m. on June 27, 1996 at the principal  office of
City Holding  Company  (the  "Company")  located  at 3601  MacCorkle  Avenue,
S. E., Charleston,  West Virginia.  The Company  anticipates  that this Proxy
Statement will be mailed to shareholders on or about June 5, 1996.

        Any  shareholder  giving a proxy may revoke it at any time  before it is
voted  by  written  notice  to  the  Company,  P.O. Box 4168, Charleston,  West
Virginia 25364-4168, Attention:  Assistant  Secretary,  or by the execution  of 
a proxy  with a later  date,  or by voting in person at the Annual Meeting the
shares  represented by the proxy. All shares represented by a proxy, when
executed  and not so  revoked,  will be  voted  in  accordance  with  such
instructions.  If the proxy contains no instructions, it will be voted FOR Items
One and Two as described herein.

        The  affirmative  vote  of a  majority  of the  shares  represented  and
entitled to vote at the Annual Meeting is required to ratify the  appointment of
Ernst & Young LLP.  Directors  are elected by a plurality of the votes cast.  In
all elections of directors,  each  shareholder  shall have the right to cast one
vote for  each  share of stock  owned by him for as many  persons  as there  are
directors  to be elected,  or upon notice to the Company,  he may cumulate  such
votes and give one  candidate  as many  votes as the number of  directors  to be
elected  multiplied  by the number of his  shares of stock or he may  distribute
them on the same  principle  among as many  candidates  and in such manner as he
shall desire.  If one  shareholder  has given notice that he intends to cumulate
votes, all shareholders may do so. The Proxies may cumulate their votes at their
discretion.

        The presence, in person or by properly executed proxy, of the holders of
a majority of the outstanding  shares of the Company's  Common Stock entitled to
vote at the Annual  Meeting is  necessary  to  constitute a quorum at the Annual
Meeting.  Abstentions  will  be  counted  as  shares  present  for  purposes  of
determining  the presence of a quorum.  As a  consequence,  abstentions  will be
counted as votes against the proposal.  Because director nominees must receive a
plurality of the votes cast at the meeting,  a vote withheld will not affect the
outcome of the election.

        The cost of solicitation of proxies will be borne by the Company.  In
addition to the use of the mails, proxies may be solicited personally or by
telephone by regular employees of the Company, but no special compensation will
be paid to any person for personal solicitation of proxies.

                                       1

<PAGE>



Banks, brokerage  houses  and other  institutions,  nominees  and  fiduciaries
will be requested to forward the soliciting  material to beneficial owners and
to obtain authorization  for the  execution of proxies.  The Company  will,
upon request, reimburse  such  parties  for their  reasonable  expenses  in
forwarding  proxy material to beneficial owners.

                         OWNERSHIP OF EQUITY SECURITIES

        The  Company's  only  authorized  voting  equity  security is its Common
Stock,  par value $2.50 per share (the  "Common  Stock").  As  discussed  on the
preceding page, the Company's Common Stock has one vote per share on all matters
except the  election  of  Directors.  On June 4, 1996,  the date for
determining shareholders  entitled to vote at the Annual Meeting (the "Record
Date"),  there were outstanding and entitled to vote 5,078,199 shares of Common
Stock.

        The table  below  presents  certain  information  as of the Record  Date
regarding beneficial ownership of shares of Common Stock by Directors,  nominees
for Director, and all Directors and officers as a group. The Company knows of no
person that owns more than 5% of the outstanding Common Stock.

<TABLE>
<CAPTION>
                                                                                                   Aggregate
                                           Sole Voting and                                         Percentage
Name                                       Investment Power             Other (1)                    Owned
- ----                                       ----------------             ---------                    -----
<S>                                              <C>                      <C>                        <C>
Samuel M. Bowling                                 21,917                   48,758                     1.39%
C. Scott Briers                                    6,074                    2,262                     0.16%
Dr. D. K. Cales                                   80,139                        0                     1.58%
Hugh R. Clonch                                    16,614                   77,126                     1.85%
George F. Davis                                    6,564                      704                     0.14%
Steven J. Day                                     25,873                   13,511                     0.78%
Robert D. Fisher                                   5,350                        0                     0.11%
Jack E. Fruth                                     30,882                      430                     0.62%
Jay Goldman                                        8,870                      271                     0.18%
Carlin K. Harmon                                  27,641                    5,157                     0.65%
C. Dallas Kayser                                  29,997                      399                     0.60%
Dale Nibert                                       38,901                        0                     0.77%
Otis L. O'Connor                                   3,236                       13                     0.06%
Bob F. Richmond                                    9,527                      115                     0.19%
Mark Schaul                                       26,353                    1,425                     0.55%
Van R. Thorn, II                                   1,597                    1,339                     0.06%
Directors and Officers
  as a group (19 persons)                        350,183                  159,642                    10.04%
- --------------
</TABLE>

(1) Includes shares (a) owned by or with certain relatives;  (b) held in various
fiduciary capacities; (c) held by certain corporations;  or (d) held in trust by
the Company's 401(k) and Profit Sharing Plan.

                                                         2

<PAGE>

                      ELECTION OF THE COMPANY'S DIRECTORS


        The Company's Board of Directors  presently  comprises  sixteen members.
The Board of Directors is classified  into three  classes,  with one class to be
elected each year to a three-year term.

        Proxies  will be voted for the  election  of the  following  nominees as
Class I directors to serve until the Company's 1999 Annual Meeting. Each nominee
is currently a director of the Company.  The Board of Directors has no reason to
believe that any of the nominees will be unavailable to serve if elected, but in
such  event,  proxies  will be  voted  for such  substitutes  as the  Board  may
designate. The Proxies may cumulate votes at their discretion.

<TABLE>
<CAPTION>
                                        Principal Occupation                    Director
Name (Age)                              and Business Experience                   Since
<S>                                     <C>                                        <C>
CLASS I NOMINEES (to serve until the
        1999 Annual Meeting)

Samuel M. Bowling (58)                  President, Dougherty Company, Inc.         3/83
                                        (mechanical contractor) since 1977,
                                        Chairman of the Company since 1990.

Steven J. Day  (42)                     President  and  Chief Executive            11/88
                                        Officer of the Company since 1990;
                                        Treasurer and Chief Financial
                                        Officer from 1983 to 1990.

Jack E. Fruth (67)                      Principal Owner, Fruth Pharmacies          4/87
                                        Point Pleasant, WV.

Otis L. O'Connor (60)                   Partner,  Steptoe & Johnson (attorneys)    1/76
                                        Charleston, WV.

Bob F. Richmond (55)                    Chief Executive Officer, First National    1/95
                                        Bank of Hinton since 1981; Vice President
                                        from 1972 to 1981
</TABLE>



                                                         3

<PAGE>



<TABLE>
<CAPTION>
                                        Principal Occupation                    Director
Name (Age)                              and Business Experience                   Since
<S>                                     <C>                                        <C>
CLASS II DIRECTORS (to serve until
  the 1997 Annual Meeting)

Carlin K. Harmon (59)                   President & Chief Executive Officer,       9/88
                                        First State Bank & Trust, Rainelle, WV,
                                        since 1972; Executive Vice President of
                                        the Company since 1990.

Dale Nibert (68)                        Dairy Farmer                               4/88
                                        Point Pleasant, WV

Mark Schaul (65)                        President, Charmar Realty Company,         3/76
                                        Charleston, WV

Van R. Thorn (47)                       Chief Executive Officer, The Home          5/92
                                        National Bank of Sutton, Sutton, WV,
                                        since 1992; Cashier from 1979 to 1992.

C. Scott Briers (60)                    President of the Board, First National     1/95
                                        Bank of Hinton since 1994; Owner,
                                        Briers Furniture since 1977

Hugh R. Clonch (56)                     President of Clonch
                                        Industries, Inc. (timber) in
                                        Dixie, WV, since 1975                      9/95


CLASS III DIRECTORS (to serve until
  the 1998 Annual Meeting)

Dr. D. K. Cales (66)                    Dentist, Rainelle, WV                      7/90

Jay Goldman (52)                        President, Goldman Associates (real        8/88
                                        estate) Charleston, WV

C. Dallas Kayser (44)                   C. Dallas Kayser, L.C. (attorney)          1/95
                                        Point Pleasant, WV

Robert D. Fisher (43)                   Partner, Adams Fisher & Evans              8/94
                                        (attorney) Ripley, WV

George F. Davis (68)                    President and Chief Executive Officer
                                        of Merchants National Bank,
                                        Montgomery, WV, since 1979                 9/95

                                                         4
</TABLE>
<PAGE>



COMMITTEES OF THE BOARD OF DIRECTORS

        The entire  Board of Directors  functions  as a nominating  committee by
considering  nominees for  election as Directors of the Company.  The Board will
consider  nominees  recommended  by  shareholders  if such  recommendations  are
submitted  in  writing  and  delivered  or sent by  first  class  registered  or
certified mail to the President of the Company not later than November 15, 1996,
for  consideration  at the 1997  Annual  Meeting.  Such  recommendations  should
include the name, address, occupation and ownership of shares of Common Stock of
the nominee,  and the name,  address and  ownership of shares of Common Stock of
the nominating shareholder.

        City Holding has a standing Audit Committee consisting of three members,
Dr. D. K. Cales, Jack E. Fruth and Mark Schaul.  The Audit Committee has the
responsibility of meeting with and reviewing the scope of work performed by
internal and external auditors.  Significant matters are discussed with the full
Board of Directors.  This committee meets on a quarterly basis as needed and met
four times during 1995.

        The Company has a Compensation Committee consisting of Dr. D. K. Cales,
Jack E. Fruth and Jay Goldman, none of whom is an employee of City Holding.  The
Compensation Committee makes recommendations to the Board with respect to the
compensation of executive officers and certain junior officers who participate
in the Company's Stock Incentive Plan.  This committee meets once a year.

ATTENDANCE

        The Company's Board of Directors held 13 meetings during the fiscal year
ended December 31, 1995. No director  attended fewer than 75% of the meetings of
the  Company's  Board,  all members of the Audit  Committee  attended all of the
Audit Committee meetings, and all members of the Compensation Committee attended
the Compensation Committee meeting.

COMPENSATION OF DIRECTORS

        The  Company's  Directors are paid a fee of $500 for each meeting of the
full board,  regardless  of  attendance.  Directors who are also officers of the
Company and its subsidiaries receive no fee.


                               EXECUTIVE OFFICERS

        The executive officers of City Holding are as follows:

        STEVEN J. DAY, PRESIDENT AND CHIEF EXECUTIVE OFFICER.

        GEORGE F. DAVIS, EXECUTIVE VICE PRESIDENT.

        CARLIN K. HARMON, EXECUTIVE VICE PRESIDENT.


                                                         5

<PAGE>


        MATTHEW B. CALL,  38, has been Senior  Vice  President  of City  Holding
Company since August 1994. Prior to joining City Holding Company,  he was Senior
Vice President and Cashier for Bank One, West Virginia.

        ROBERT A.  HENSON,  CPA,  34, has been Chief  Financial  Officer of City
Holding  since May 1990. He was Chief  Accounting  Officer from 1988 to 1990 and
has been  employed by the Company since 1987.  Prior to joining the Company,  he
was an Audit Manager with Ernst & Young LLP in Charleston, West Virginia.

        F. ERIC NELSON,  JR., 34, has been  Treasurer and  Investment  Portfolio
Manager of the Company since October,  1994. He was Chief Operations Officer and
Investment Portfolio Manager from 1992 to 1994 and Vice President and Investment
Portfolio  Manager  from 1990 to 1992.  Prior to joining the  Company,  he was a
Director  with the  Corporate  Finance  Department  of Crestar Bank in Richmond,
Virginia.

                                                         6

<PAGE>


                             EXECUTIVE COMPENSATION

        The following  table presents  information  relating to  compensation of
executive  officers of the Company whose  compensation  exceeded $100,000 during
the fiscal year ended December 31, 1995.


                                            Summary Compensation Table
                                                Annual Compensation
<TABLE>
<CAPTION>
Name and                                                                                 All Other
Principal Position            Year             Salary ($)           Bonus ($) (1)        Compensation(3)
- ------------------            ----             ----------           -------------        ---------------
<S>                           <C>              <C>                  <C>                  <C>
Steven J. Day                 1995             $187,043             $80,718              $22,127
  President and Chief         1994              179,763              72,952               22,045
  Executive Officer           1993              167,803              58,070 (2)           22,988

Carlin K. Harmon              1995              149,133              57,764               22,408
  Executive Vice              1994              143,328              40,132               21,410
  President                   1993              132,709               5,597               16,080

George F. Davis
  Executive Vice
  President                   1995             123,500               19,000 (4)            9,203

Robert A. Henson              1995              93,957               40,602               20,572
  Chief Financial Officer     1994              90,300               35,080               18,259
                              1993              70,300               25,995               10,339

F. Eric Nelson, Jr.
  Treasurer and               1995              86,723               37,560               19,127
  Investment Portfolio        1994              83,347               32,570               16,963
  Manager                     1993              68,222               25,511               10,135
</TABLE>

(1) Includes bonus awards under the Company's Incentive Plan.
(2)  Includes a bonus award under the  Incentive  Plan of 1,162 shares of Common
Stock  having a fair  market  value at the time of grant of $25.23 per share for
1993.
(3) Includes Company matching and profit-sharing  contributions  under the
Company's Profit-Sharing and 401(k) Plan, which was implemented January 1, 1991.
(4)  During  1995,  Mr.  Davis'   compensation   was  calculated  based  on  the
recommendations  of the Senior Personnel  Committee of Merchants  National Bank.
Beginning  in January  1996,  Mr.  Davis'  compensation  will be  calculated  in
accordance with City Holding's Incentive Plan.


                                                         7

<PAGE>

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

        The Compensation Committee of the Board of Directors of the Company (the
"Committee") is comprised of three outside directors, none of whom serves on the
board of any other Committee member's company or organization. The Committee has
access to both outside legal counsel and consultants.


To the Board of Directors of City Holding Company:

        The  Compensation  Committee  of the Board of  Directors  of the Company
submits the following report of its  deliberations  with respect to compensation
of the Company executives for 1995:

        City Holding  executives are compensated  under the Company's  Incentive
Plan (the  "Incentive  Plan") adopted in 1992. The Incentive Plan is designed to
link  executive  compensation  to the  performance of the Company and to provide
levels of compensation adequate to attract and to retain quality management. For
1995,  six members of Executive  management  of the Company,  including Mr. Day,
participated in the Incentive Plan.

        Compensation  under the  Incentive  Plan  includes  base  salaries  with
provisions  for annual  increases and bonuses based on individual  and corporate
performance.  Bonuses are paid  one-half in cash and  one-half in Common  Stock.
Maximum  salary  increases  (as a percentage of the  percentage  increase in the
Consumer  Price  Index) and bonuses (as a percentage  of salary) are  calculated
under the Incentive  Plan based on  performance  as measured by annual return on
average assets and return on average equity. The Committee believes these ratios
best measure performance that is likely to translate into increased  shareholder
value.  Participants  automatically are awarded 40% of their maximum base salary
increase  and bonus,  if any.  The  remaining  60% of the  maximum  base  salary
increase and bonus is awarded based on individual  performance  during the prior
year. The Incentive Plan may be amended or rescinded at any time.

        BASE SALARIES.  Base salaries for 1995 were determined in accordance
with the formula that was adopted as part of the Incentive Plan.  The average
increase in base pay for 1995 was 4.05%.

        ANNUAL  BONUSES.  For performance in 1995, the six members of management
eligible to participate,  including Mr. Day, were awarded approximately $247,336
in annual  bonuses  under the Incentive Plan.  Based on the level of individual
performance  during the year as reflected  in the  Company's  return on average
assets and return on average equity,  this amount included awards of 100% of the
maximum  bonuses  payable under  the  Incentive  Plan,  including  an  award of
approximately $81,000 to Mr. Day.

                                              Respectfully submitted,

                                              Dr. D. K. Cales
                                              Jack E. Fruth
                                              Jay Goldman

                                                         8

<PAGE>


STOCK INCENTIVE PLAN

        The Committee administers the Company's 1993 Stock Incentive Plan (the
"Stock Incentive Plan").  The Committee may delegate its authority to administer
the Stock Incentive Plan to an officer of the Company.

        Key  employees of the Company and its related  entities and  individuals
who provide  services to the Company and its related  entities  are  eligible to
participate  in the Stock  Incentive  Plan.  The class of eligible  personnel is
selected  by the  Committee  and  includes  approximately  20 people,  including
Messrs.  Day, Harmon,  Henson and Nelson.  The Committee may, from time to time,
grant stock options,  stock  appreciation  rights  ("SARs"),  or stock awards to
Stock Incentive Plan Participants.

        Options  granted under the Stock  Incentive Plan may be incentive  stock
options ("ISOs") or nonqualified  stock options.  The option price will be fixed
by the  Committee at the time the option is granted,  but in the case of an ISO,
the price  cannot  be less than the  shares'  fair  market  value on the date of
grant.  The option price may be paid in cash, or, with the Committee's  consent,
with  shares of Common  Stock,  a  combination  of cash and  Common  Stock or in
installments.

        SARs  entitle the  participant  to receive the excess of the fair market
value of a share of Common Stock on the date of exercise  over the initial value
of the SAR. The initial  value of the SAR is the fair market value of a share of
Common Stock on the date of grant.

        SARs may be granted in relation to option grants  ("Corresponding SARs")
or  independently  of option grants.  The difference  between these two types of
SARs is that to exercise a  Corresponding  SAR, the  participant  must surrender
unexercised  that  portion of the stock  option to which the  Corresponding  SAR
relates.

        Participants  may also be awarded  shares of Common Stock  pursuant to a
stock award.  The Committee may prescribe that a participant's  right in a stock
award shall be  nontransferable or forfeitable or both unless certain conditions
are satisfied. These conditions may include, for example, a requirement that the
participant  continue employment with the Company for a specified period or that
the Company or the participant achieve stated objectives.

        The Stock Incentive Plan provides that outstanding options and SARs will
become  exercisable  and  outstanding  stock  awards  will be earned in full and
nonforfeitable upon a change in control.

        A maximum  of  300,000  shares of  Common  Stock may be issued  upon the
exercise of options and SARs and stock awards. This limitation will be adjusted,
as the  Committee  determines  is  appropriate,  in the event of a change in the
number of  outstanding  shares of  Common  Stock by reason of a stock  dividend,
stock split,  combination,  reclassification,  recapitalization or other similar
events. The terms of outstanding awards also may be adjusted by the Committee to
reflect such changes.


                                                         9

<PAGE>


        No option,  SAR or stock award may be granted under the Stock  Incentive
Plan after March 8, 2003. The Company's Board of Directors may,  without further
action by  shareholders,  terminate or suspend the Stock Incentive Plan in whole
or in part.  The Board of  Directors  may also  amend the Stock  Incentive  Plan
except that no  amendment  that  increases  the number of shares of Common Stock
that may be issued  under  the  Stock  Incentive  Plan or  changes  the class of
individuals who may be selected to participate in the Plan will become effective
until it is approved by  shareholders.  To date, no awards have been made and no
options have been exercised under the Stock Incentive Plan.


PROFIT SHARING AND 401(K) PLAN

        Under the  Company's  Profit  Sharing  and 401(k) Plan (the  "Plan"),  a
deferred   compensation   plan  under  the  Internal   Revenue  Code,   eligible
participants,  including  Messrs.  Day,  Harmon,  Henson,  Nelson  and  Call may
contribute  from  1%  to  15%  of  pre-tax  earnings  to  their  Plan  accounts.
Contributions   may  be  invested  in  any  of  five  options  selected  by  the
participant,  including Common Stock. The Company matches,  in Common Stock, 50%
of the first 6% of  earnings  contributed  by each  participant.  Profit-sharing
contributions are discretionary as determined annually by the Board of Directors
and vest 20% for each year of service  after the third year.  Based on corporate
performance in 1995, profit-sharing contributions for Messrs. Henson, Nelson and
Call equalled 12% of their gross salary in 1995, while  contibutions for Messrs.
Day and Harmon equalled 12% of the 1995 maximum  contribution limit as set forth
by the Internal Revenue Service.  Contributions to all executive officers of the
Company  aggregated  $78,673,  including  contributions  of $18,000 to Mr.  Day,
$18,000 to Mr. Harmon,  $17,794 to Mr. Henson,  $16,563 to Mr. Nelson and $8,316
to Mr. Call.

                                                        10

<PAGE>


                               PERFORMANCE GRAPH

        The  following  graph  compares  the  yearly  percentage  change  in the
Company's  cumulative total  shareholder  return on Common Stock (as measured by
dividing  (i)  the sum of (A)  the  cumulative  amount  of  dividends,  assuming
dividend  reinvestment  during the periods  presented  and,  (B) the  difference
between the Common Stock share price at the end and the beginning of the periods
presented;  by (ii) the share price at the  beginning of the periods  presented)
with The  Nasdaq  Stock  Market  Index and a Peer  Group  Index.  The Peer Group
consists of  publicly-traded  financial  institutions under $1 billion in assets
headquartered in Florida,  Georgia, North Carolina,  Ohio,  Pennsylvania,  South
Carolina, Virginia, Washington, D.C. and West Virginia.

                     1990     1991     1992     1993     1994     1995
          CHCO     100.00   115.96   170.06   273.23   269.99   262.55
          PEER     100.00   120.13   183.17   243.29   229.24   282.47
          NASDAQ   100.00   160.56   186.87   214.51   209.69   296.30


                                                        11

<PAGE>


                             EMPLOYMENT AGREEMENTS

        The Company has an executive  severance agreement with Mr. Day providing
that if his employment is terminated (either  voluntarily or involuntarily other
than as a normal  consequence  of death,  disability  or  retirement at a normal
retirement  age) at any time  within  a period  of two  years  from a change  in
control of the Company,  he will receive as compensation for services a lump sum
payment  (subject to any applicable  payroll and other taxes) generally equal to
2.99 times his annual  compensation.  A "change of  control"  shall be deemed to
have taken place if (i) a third  person  acquires  shares of Common  Stock that,
aggregated with shares of Common Stock previously held by such person,  have 30%
or more of the  total  number  of votes  that may be cast  for the  election  of
directors of the  Company;  or (ii) as the result of any cash tender or exchange
offer, merger or other business combination or sale of assets,  shares of Common
Stock are converted into cash or securities of another corporation.

        The Company also has an agreement with Mr. Davis  providing that he will
serve as  Executive  Vice  President of the Company at annual  compensation  and
benefits not less than his last  compensation  package with  Merchants  National
Bank prior to their acquisition.  Additionally, the agreement provides that when
Mr. Davis retires on his seventieth  birthday,  the Company will retain him in a
consulting  capacity  for three  years  and will pay him an annual  fee equal to
fifty percent of his last annual salary.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

        During 1995, the Company and its subsidiaries had, and expect to have in
the future,  banking  transactions  with  officers and directors of the Company,
their immediate  families and entities in which they are principal  owners (more
than 10% interest).  The transactions are in the ordinary course of business and
on substantially the same terms, including interest rates and security, as those
prevailing at the same time for comparable  transactions  with others and do not
involve more than the normal risk of collectibility or present other unfavorable
factors.

        Otis L. O'Connor, Secretary and Director of the Company, is a partner in
Steptoe & Johnson, Charleston, West Virginia, which performed legal services for
the Company in 1995 and is expected to continue to perform  similar  services in
the future.

               COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

        The Company's  executive  officers,  directors and 10%  shareholders are
required under the Securities  Exchange Act of 1934 to file reports of ownership
and changes in ownership  with the  Securities  Exchange  Commission.  Copies of
these reports must also be furnished to City Holding.  Based solely on review of
the copies of such reports  furnished to the Company through the date hereof, or
written representations that no reports were required, the Company believes that
during 1995, all filing requirements  applicable to its officers,  directors and
10% shareholders were met.



                                                        12

<PAGE>


                    RATIFICATION OF APPOINTMENT OF AUDITORS

        The  Company's  Board of Directors  has  appointed  Ernst & Young LLP to
audit the consolidated  financial  statements of the Company for the year ending
December  31,  1996.  The holders of Common Stock are being asked to ratify this
appointment  at the  Annual  Meeting.  Ernst & Young LLP has been the  Company's
independent  auditor since 1982. The Board of Directors  unanimously  recommends
that shareholders vote FOR such ratification.

        Representatives  of Ernst & Young LLP are  expected to be present at the
Annual  Meeting and will be given an  opportunity  to make a  statement  if they
desire to do so. They are  expected to be  available  to respond to  appropriate
questions.

                             SHAREHOLDER PROPOSALS

        Holders of Common Stock having proposals which they desire to present at
next  year's  Annual  Meeting  should,  if they desire  that such  proposals  be
included in the Company's  proxy and proxy  statement  relating to such meeting,
submit such  proposals  in time to be  received by the Company at its  principal
executive offices in Charleston, West Virginia, no later than December 31, 1996.
To be so included,  all such  submissions  must comply with the  requirements of
Rule 14a-8 of the  Commission  under the Exchange Act and the Board of Directors
directs the close attention of interested shareholders to that Rule.

                                 OTHER MATTERS

        At the date of this Proxy Statement,  the Board of Directors knows of no
matter to come before the meeting  other than those  stated in the notice of the
meeting. As to other matters, if any, that may come properly before the meeting,
it is intended that proxies in the accompanying form will be voted in accordance
with the best judgement of the person or persons named therein.

        We hope that you will be able to attend this  meeting in person,  but if
you cannot be present,  please  execute the enclosed  proxy and return it in the
accompanying envelope (no postage required) as promptly as possible.

                                              Otis L. O'Connor
                                              Secretary




June 5, 1996
Charleston, West Virginia

                                                        13

<PAGE>


                                     PROXY

                              CITY HOLDING COMPANY

                          3601 MACCORKLE AVENUE, S. E.
                        CHARLESTON, WEST VIRGINIA  25304

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints W. Harold Toothman and Dan W. Mooney as Proxies,
each with the power to appoint his substitute, and hereby authorizes them to
represent and to vote, as designated  below,  all the shares of Common  Stock of
City  Holding  Company held of record by the  undersigned on June 4,  1996  at
the  1996  Annual  Meeting  of Shareholders to be held on June 27, 1996 or any
adjournment thereof.

Management and the Board of Directors recommends a vote FOR Proposals 1 and 2.


1.      PROPOSAL TO ELECT FIVE CLASS I DIRECTORS TO THE BOARD OF DIRECTORS
        TO SERVE THREE-YEAR TERMS

        ( ) FOR (except as marked to           ( )WITHHOLD
                  the contrary below)             AUTHORITY

       Samuel M. Bowling    Otis L. O'Connor    Steven J. Day
       Bob F. Richmond    Jack E. Fruth

        TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,  STRIKE A LINE
        THROUGH THE NOMINEE'S NAME ABOVE.

2.      PROPOSAL TO RATIFY THE BOARD OF DIRECTORS' APPOINTMENT OF ERNST
        & YOUNG LLP AS AUDITORS FOR THE COMPANY FOR 1996

        ( ) FOR          ( ) AGAINST          ( ) ABSTAIN

3.      In their discretion, the Proxies are authorized to vote upon such other
        business as may properly come before the meeting.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR  PROPOSALS 1 AND 2. YOU MAY REVOKE THIS PROXY AT ANY TIME PRIOR TO THE
TIME IT IS VOTED AT THE ANNUAL MEETING.
                                            (CONTINUED ON REVERSE SIDE)

<PAGE>


Please sign  exactly as your name appears  below.  When shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full corporate name by president or other authorized officer. If a
partnership, please sign in partnership name by authorized person.


                                      DATED:  __________________________, 1996



                                      ----------------------------------------
                                      Signature



                                      ----------------------------------------
                                       Signature if held jointly


                                      Please mark, sign, date and return the
                                      proxy promptly using the enclosed
                                      envelope.











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