CITY HOLDING CO
DEF 14A, 1998-04-03
NATIONAL COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ] Confidential, for use of the Commission only (as permitted by Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to ss. 240.14 a-11(c) or ss. 240.14a-12

                              CITY HOLDING COMPANY
                (Name of Registrant as Specified In Its Charter)

 ...............................................................................
    (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]    No fee required.
[ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1)    Title of each class of securities to which transaction applies:

              .................................................................
       (2)    Aggregate number of securities to which transaction applies:

              .................................................................
       (3)    Per unit price or other underlying value of transaction computed
              pursuant to Exchange Act Rule 0-11(Set forth the amount on which
              the filing fee was calculated and state how it was determined):

              .................................................................
       (4)    Proposed maximum aggregate value of transaction:

              .................................................................
       (5)    Total fee paid:

              .................................................................
[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     O-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1)    Amount Previously Paid:
            .......................................
     (2)    Form, Schedule or Registration Statement No.:
            .......................................
     (3)    Filing Party:
            .......................................
     (4)    Date Filed:
            .........................................


<PAGE>

                                             April 1, 1998






Dear Shareholder:

         We cordially invite you to attend the annual meeting of shareholders of
City Holding  Company to be held at the Charleston  Marriott Town Center located
at 200 Lee Street East,  Charleston,  West Virginia 25301, on April 28, 1998, at
4:00 p.m.  Your Board of Directors  and  management  look forward to  personally
greeting those of you who are able to attend the meeting.

         Shareholders  will be asked to elect  five Class III  Directors  to the
Board of Directors to serve three year terms,  to ratify the Board of Directors'
appointment  of Ernst & Young LLP as auditors for City Holding for 1998,  and to
transact  such other  business  as may  properly  come before the meeting or any
adjournment thereof.

         If you  cannot  attend  the  meeting in  person,  please  complete  the
enclosed proxy and return it in the accompanying  postage-paid  envelope so that
your shares will be  represented  at the  meeting.  Only holders of City Holding
Common  Stock of record at the close of business on March 16, 1998 are  entitled
to notice of and to vote on matters to be transacted at the Annual Meeting.

         City Holding thanks you for your consideration and continued support.



                                     Sincerely,



                                     Steven J. Day,
                                     President and Chief Executive Officer,
                                     City Holding Company



<PAGE>


                              CITY HOLDING COMPANY
                                25 Gatewater Road
                        Cross Lanes, West Virginia 25313

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held April 28, 1998

         Notice is hereby given that the annual meeting of  shareholders of City
Holding  Company ("City  Holding") will be held at the Charleston  Marriott Town
Center located at 200 Lee Street East, Charleston, West Virginia 25301, on April
28, 1998, at 4:00 p.m. for the following purpose:

         1.  Election of  Directors.  To elect five Class III  Directors  to the
Board of Directors to serve three-year terms.

         2.  Ratification  of  Auditors.  To  ratify  the  Board  of  Directors'
appointment of Ernst & Young LLP as auditors for City Holding for 1998; and

         3. Other Business.  To consider and vote upon such other matters as may
properly come before the meeting.

         Only  holders of City  Holding  Common  Stock of record at the close of
business on March 16,  1998 are  entitled to notice of and to vote on matters to
be transacted at the Annual Meeting or any postponement or adjournment  thereof.
All properly  executed proxies  delivered  pursuant to this solicitation will be
voted at the annual  meeting in  accordance  with  instructions,  if any. In the
absence  of  instructions,  the  proxies  will be voted FOR Items One and Two as
described in the accompanying Proxy Statement.

                                        By Order of the Board of
                                        Directors,



                                        Otis L. O'Connor
                                        Secretary

April 1, 1998
Charleston, West Virginia




<PAGE>


                       1998 ANNUAL MEETING OF SHAREHOLDERS


                                 PROXY STATEMENT





                                     GENERAL

         Proxies in the form  enclosed  are  solicited by the Board of Directors
for the 1998 City Holding  Company Annual Meeting of  Shareholders  (the "Annual
Meeting") to be held at 4:00 p.m. on April 28, 1998 at the  Charleston  Marriott
Town Center  located at 200 Lee Street  East,  Charleston,  West  Virginia.  The
Company  anticipates that this Proxy Statement will be mailed to shareholders on
or about April 4, 1998.

         Any  shareholder  giving a proxy may revoke it at any time before it is
voted by  written  notice to the  Company,  P.O.  Box 7520,  Cross  Lanes,  West
Virginia 25313-7520,  Attention: Shareholder Relations, Victoria A. Evans, or by
the execution of a proxy with a later date, or by voting in person at the Annual
Meeting the shares  represented by the proxy. All shares represented by a proxy,
when  executed  and not so  revoked,  will be  voted  in  accordance  with  such
instructions.  If the proxy contains no instructions, it will be voted FOR Items
One and Two as described herein.

         The  affirmative  vote of a  majority  of the  shares  represented  and
entitled to vote at the Annual Meeting is required to ratify the  appointment of
Ernst & Young LLP.  Directors  are elected by a plurality of the votes cast.  In
all elections of directors,  each  shareholder  shall have the right to cast one
vote for  each  share of stock  owned by him for as many  persons  as there  are
directors  to be elected,  or upon notice to the Company,  he may cumulate  such
votes and give one  candidate  as many  votes as the number of  directors  to be
elected  multiplied  by the number of his  shares of stock or he may  distribute
them on the same  principle  among as many  candidates  and in such manner as he
shall desire.  If one  shareholder  has given notice that he intends to cumulate
votes, all shareholders may do so. The Proxies may cumulate their votes at their
discretion.

         The presence,  in person or by properly  executed proxy, of the holders
of a majority of the outstanding  shares of the Company's  Common Stock entitled
to vote at the Annual  Meeting is necessary to constitute a quorum at the Annual
Meeting.  Abstentions  will  be  counted  as  shares  present  for  purposes  of
determining  the presence of a quorum.  As a  consequence,  abstentions  will be
counted as votes against the proposal.  Because director nominees must receive a
plurality of the votes cast at the meeting,  a vote withheld will not affect the
outcome of the election.





         The cost of  solicitation  of proxies will be borne by the Company.  In
addition to the use of the mails,  proxies  may be  solicited  personally  or by
telephone by regular employees of the Company,  but no special compensation will
be paid to any person for personal  solicitation  of proxies.  Banks,  brokerage
houses and other  institutions,  nominees and  fiduciaries  will be requested to
forward the soliciting material to beneficial owners and to obtain authorization
for the execution of proxies.  The Company will,  upon request,  reimburse  such
parties for their reasonable expenses in forwarding proxy material to beneficial
owners.




<PAGE>


                         OWNERSHIP OF EQUITY SECURITIES

         The Company's  only  authorized  voting  equity  security is its Common
Stock,  par value $2.50 per share (the  "Common  Stock").  As  discussed  on the
preceding  pages,  the  Company's  Common  Stock  has one vote per  share on all
matters  except the  election  of  Directors.  On March 16,  1998,  the date for
determining  shareholders  entitled to vote at the Annual  Meeting  (the "Record
Date"),  there were  outstanding and entitled to vote 6,477,353 shares of Common
Stock.

         The table  below  presents  certain  information  as of the Record Date
regarding beneficial ownership of shares of Common Stock by Directors,  nominees
for Director,  and all Directors and named  executive  officers as a group.  The
Company  knows of no person  that owns  more than 5% of the  outstanding  Common
Stock.
<TABLE>
<CAPTION>
                                                                                         Aggregate
                                     Sole Voting and                                     Percentage
Name                                 Investment Power                 Other (1)          Owned
- ----                                 ----------------                 ---------          -----
<S> <C>
Samuel M. Bowling                               44,755                    56,538         1.56%
C. Scott Briers                                  6,817                     2,517         0.14%
Dr. D. K. Cales                                 88,480                         0         1.37%
Hugh R. Clonch                                  18,960                    89,380         1.67%
Steven J. Day                                   31,236                    19,926         0.79%
Robert D. Fisher                                 6,822                         0         0.11%
William M. Frazier                              32,591                    52,213         1.31%
Jack E. Fruth                                   30,590                         0         0.47%
Jay Goldman                                     10,131                       304         0.16%
David E. Haden                                  61,432                         0         0.95%
Carlin K. Harmon                                33,094                     8,268         0.64%
C. Dallas Kayser                                33,467                       441         0.52%
Otis L. O'Connor                                 3,559                        14         0.06%
Leon K. Oxley                                   27,661                    44,263         1.11%
Bob F. Richmond                                 10,706                     1,157         0.18%
Mark Schaul                                     28,988                     1,639         0.47%
Van R. Thorn, II                                 1,904                     2,313         0.07%
   Directors and Named Executive
   Officers as a group (20 persons)
                                               494,012                   296,244        12.20%
- --------------
</TABLE>
(1) Includes shares (a) owned by or with certain relatives;  (b) held in various
fiduciary capacities; (c) held by certain corporations;  or (d) held in trust by
the  Company's  401(k)  and  Profit  Sharing  Plan;  or (e) held in trust by the
Company's Employee Stock Ownership Plan (ESOP).




                       ELECTION OF THE COMPANY'S DIRECTORS

         The Company's Board of Directors presently comprises seventeen members.
The Board of Directors is classified  into three  classes,  with one class to be
elected each year to a three-year term.

         Proxies  will be voted for the  election of the  following  nominees as
Class III  directors  to serve until the  Company's  2001 Annual  Meeting.  Each
nominee is  currently a director of the Company.  The Board of Directors  has no
reason to  believe  that any of the  nominees  will be  unavailable  to serve if
elected,  but in such event,  proxies will be voted for such  substitutes as the
Board may designate. The Proxies may cumulate votes at their discretion.
<TABLE>
<CAPTION>

                                                 Principal Occupation                           Director
Name (Age)                                       and Business Experience                        Since
- ----------                                       -----------------------                        -----
<S> <C>
Class III  Nominees  (to  serve  until the 2001
          Annual Meeting)

Dr. D. K. Cales (68)                             Dentist, Rainelle, WV.                         7/90

Jay Goldman (54)                                 President,  Goldman  Associates (real          8/88
                                                 estate) Charleston, WV.

C. Dallas Kayser (46)                            C. Dallas Kayser, L.C. (attorney)              1/95
                                                 Point Pleasant, WV.

Robert D. Fisher (45)                            Partner, Adams Fisher & Evans                  8/94
                                                 (attorney) Ripley, WV.

William M. Frazier (69)                          Attorney, Frazier & Oxley, LC;                 2/97
                                                 Chairman of the Board and Chief Executive
                                                 Officer of The Old National Bank of
                                                 Huntington, Huntington, WV, since 1984;
                                                 President from 1984 to 1997.

Class I Directors (to serve until the
         1999 Annual Meeting)

Samuel M. Bowling (60)                           President, Dougherty Company, Inc.             3/83
                                                 (mechanical contractor) since 1977, Chairman
                                                 of the Company since 1990.



<CAPTION>

                                                 Principal Occupation                           Director
Name (Age)                                       and Business Experience                        Since
- ----------                                       -----------------------                        -----

Steven J. Day (44)                               President and Chief Executive  Officer of      11/88
                                                 the Company since 1990; Treasurer and Chief
                                                 Financial Officer from 1983 to 1990.

Jack E. Fruth (69)                               Principal Owner, Fruth Pharmacies              4/87
                                                 Point Pleasant, WV.

Otis L. O'Conner (62)                            Partner, Steptoe & Johnson                     1/76
                                                 (attorneys) Charleston, WV.

Bob F. Richmond (57)                             Executive Vice President and Cashier, First    1/95
                                                 National Bank of Hinton, Hinton, WV, since
                                                 1981; Vice President from 1972 to 1981.

Leon K. Oxley (49)                               Attorney, Frazier & Oxley, LC;                 2/97
                                                 President of the Old National Bank of
                                                 Huntington, Huntington, WV, since 1997;
                                                 Secretary from 1981 to 1997.

Class II Directors(to serve until the
         2000 Annual Meeting)

Carlin K.Harmon (61)                             President & Chief Executive Officer,           9/88
                                                 First State Bank & Trust, Rainelle,
                                                 WV, since 1972; Executive Vice
                                                 President of the Company since 1990.

Mark Schaul (67)                                 President, Charmar Realty Company,             3/76
                                                 Charleston, WV.

Van R. Thorn (49)                                Chief Executive Officer, The Home              5/92
                                                 National Bank of Sutton, Sutton,
                                                 WV, since 1992; Cashier from 1979
                                                 to 1992.

C. Scott Briers (62)                             President of the Board, First National         1/95
                                                 Bank of Hinton, Hinton, WV, since 1994;
                                                 President  of Briers  Furniture
                                                 since 1977.
<CAPTION>

                                                 Principal Occupation                           Director
Name (Age)                                       and Business Experience                        Since
- ----------                                       -----------------------                        -----

Hugh R. Clonch (58)                              President of Clonch                            9/95
                                                 Industries, Inc. (timber) in
                                                 Dixie, WV, since 1975.

David E. Haden (59)                              President of RMI, ltd. (insurance) in          1/98
                                                 Winfield, WV, since 1987.

</TABLE>

Committees of the Board of Directors

         The entire  Board of Directors  functions as a nominating  committee by
considering  nominees for  election as Directors of the Company.  The Board will
consider  nominees  recommended  by  shareholders  if such  recommendations  are
submitted  in  writing  and  delivered  or sent by  first  class  registered  or
certified mail to the President of the Company not less than 14 days and no more
than 50 days prior to the date of the 1999 Annual Meeting.  Such recommendations
should include the name,  address,  occupation and ownership of shares of Common
Stock of the nominee,  and the name,  address and  ownership of shares of Common
Stock of the nominating shareholder.

         City  Holding  has a  standing  Audit  Committee  consisting  of  three
members,  Dr. D. K. Cales,  Jack E. Fruth, and Mark Schaul.  The Audit Committee
has the responsibility of meeting with and reviewing the scope of work performed
by internal and external  auditors.  Significant  matters are discussed with the
full Board of Directors. This committee meets on a quarterly basis as needed and
met four times during 1997.

         The Company has a Compensation Committee consisting of Dr. D. K. Cales,
Jack E. Fruth, and Jay Goldman, none of whom is an employee of City Holding. The
Compensation  Committee makes  recommendations  to the Board with respect to the
compensation of executive officers and certain other officers who participate in
the Company's Stock Incentive Plan. This committee meets once a year.

Attendance

         The  Company's  Board of Directors  held 12 meetings  during the fiscal
year  ended  December  31,  1997.  No  director  attended  fewer than 75% of the
meetings of the Company's Board, all members of the Audit Committee attended all
of the Audit Committee meetings,  and all members of the Compensation  Committee
attended the Compensation Committee meeting.

Compensation of Directors

         In  1997,  the  Company's  Directors  were  paid a fee of $500 for each
meeting of the full board,  regardless of  attendance.  The Audit  Committee and
Compensation Committee members are paid a fee of $250 for each meeting attended.
Directors who are also officers of the Company and its  subsidiaries  receive no
fee.

                               EXECUTIVE OFFICERS

         At December 31, 1997,  the  executive  officers of City Holding were as
follows:

         Steven J. Day, President and Chief Executive Officer.

         George F. Davis,  Executive Vice President,  70, has been President and
Chief Executive Officer of Merchants National Bank since 1979. Mr. Davis retired
during the first quarter of 1998 upon reaching his 70th birthday.

         Carlin K. Harmon, Executive Vice President.

         Matthew B. Call,  40, has been Senior Vice  President  of City  Holding
Company since August 1994. Prior to joining City Holding Company,  he was Senior
Vice President and Cashier for Bank One, West Virginia.

         Robert A.  Henson,  CPA, 36, has been Chief  Financial  Officer of City
Holding  since May 1990. He was Chief  Accounting  Officer from 1988 to 1990 and
has been  employed by the Company since 1987.  Prior to joining the Company,  he
was an Audit Manager with Ernst & Young LLP in Charleston, West Virginia.

         F. Eric Nelson,  Jr., 36, has been Treasurer and  Investment  Portfolio
Manager of the Company since October 1994. He was Chief  Operations  Officer and
Investment Portfolio Manager from 1992 to 1994 and Vice President and Investment
Portfolio  Manager  from 1990 to 1992.  Prior to joining the  Company,  he was a
Director  with the  Corporate  Finance  Department  of Crestar Bank in Richmond,
Virginia.

         John W.  Alderman,  III,  33, has been Vice  President  and Chief Legal
Officer of City Holding Company since April, 1997. Prior to joining City Holding
Company, he was an associate at Steptoe & Johnson, Charleston, WV.

         Larry L.  Dawson,  51, has been Senior Vice  President  of City Holding
Company since November,  1997. Prior to joining the Company,  he was Chairman of
the Board, President, and Chief Executive Officer for Wesbanco-Charleston,  West
Virginia and Vice-President of Wesbanco, Inc.




<PAGE>
<TABLE>

                             EXECUTIVE COMPENSATION

         The  following  table  presents  information  relating  to  the  annual
compensation for the Company's Chief Executive Officer and the four highest-paid
executive  officers,  as well as the total  compensation paid to each individual
during the Company's last three fiscal years:


                                             Summary Compensation Table
                                                 Annual Compensation
<CAPTION>

Name and                                                                                   All Other
Principal Position             Year             Salary ($)         Bonus ($) (1)           Compensation(2)
- ---------------------------------------------------------------------------------------------------------------
<S> <C>
Steven J. Day
    President and Chief        1997             $203,663              $107,691                 $26,485
    Executive Officer          1996              194,057                90,444                  23,597
                               1995              187,043                80,718                  22,127


Carlin K. Harmon
    Executive Vice             1997              162,384                86,053                  24,021
    President                  1996              154,726                69,574                  23,613
                               1995              149,133                57,764                  22,408


George F. Davis
    Executive Vice             1997              139,037                57,619                  25,869
    President                  1996              132,480                37,094                  20,857
                               1995              123,500                19,000 (3)               9,203

Robert A. Henson               1997              102,306                55,123                  24,953
    Chief Financial Officer    1996               97,481                46,302                  22,168
                               1995               93,957                40,602                  20,572


F. Eric Nelson, Jr.
    Treasurer and              1997               94,429                50,416                  25,227
    Investment Portfolio       1996               89,975                42,904                  22,187
    Manager                    1995               86,723                37,560                  19,127

</TABLE>

(1) Includes bonus awards under the Company's Incentive Plan.
(2)  Includes  Company  matching  and  profit-sharing  contributions  under  the
Company's Profit-Sharing and 401(k) Plan, which was implemented January 1, 1991,
and the Company's ESOP, which was implemented  January 1, 1996. 
(3)  During  1995,  Mr.  Davis'   compensation   was  calculated  based  on  the
recommendations  of the Senior Personnel  Committee of Merchants  National Bank.
Since January 1996, Mr. Davis'  compensation  has been  calculated in accordance
with City Holding's  Incentive  Plan.  Aggregated  Option  Exercises in 1997 and
December 31, 1997 Option Values

         The  following  table  summarizes  options  exercised  during  1997 and
presents  the  value of  unexercised  options  held by the named  executives  at
December 31, 1997:
<TABLE>
<CAPTION>
                                                                       Number of                      Value
                                                                 Securities Underlying            of Unexercised
                                                                      Unexercised                  In-the-Money
                                                                        Options                      Options
                         Shares Acquired          Value        at December 31, 1997 (#)      at December 31, 1997 ($)
                           on Exercise          Realized           Exercisable (E)/              Exercisable (E)/
        Name                   (#)                 ($)             Unexercisable (U)            Unexercisable (U)
- ---------------------- --------------------- ---------------- ---------------------------- -----------------------------
<S> <C>
Steven J. Day                             0                0           8,000 (E)                   140,000 (E)
                                                                       7,659 (U)                   134,032 (U)

Carlin K. Harmon                      2,507           20,056               0                            0

George F. Davis                           0                0            270 (E)                     4,725 (E)

Robert A. Henson                          0                0           7,337 (E)                   128,397 (E)

F. Eric Nelson                            0                0           5,313 (E)                    92,977 (E)
</TABLE>

Compensation Committee Report on Executive Compensation

         The  Compensation  Committee  of the Board of  Directors of the Company
(the "Committee") is comprised of three outside  directors,  none of whom serves
on the board of any other Committee member's company or organization.
The Committee has access to both outside legal counsel and consultants.

To the Board of Directors of City Holding Company:

         The  Compensation  Committee  of the Board of  Directors of the Company
submits the following report of its  deliberations  with respect to compensation
of the Company executives for 1997:

         City Holding  executives are compensated under the Company's  Incentive
Plan (the  "Incentive  Plan") adopted in 1992. The Incentive Plan is designed to
link  executive  compensation  to the  performance of the Company and to provide
levels of compensation adequate to attract and to retain quality management. For
1997,  thirty-seven  members of the  Company's  consolidated  management  group,
including five members of Executive  Management,  participated  in the Incentive
Plan.

         Compensation  under the  Incentive  Plan  includes  base  salaries with
provisions for annual increases and bonuses,  including stock options,  based on
individual  and  corporate  performance.  Bonuses are paid  one-half in cash and
one-half in Common  Stock,  while stock  options are awarded at the  Committee's
discretion. Maximum salary increases (as a percentage of the percentage increase
in the  Consumer  Price  Index) and  bonuses,  including  stock  options,  (as a
percentage  of  salary)  are  calculated  under the  Incentive  Plan  based upon
performance as measured by annual return on average assets and return on average
equity. The Committee  believes that these ratios best measure  performance that
is likely to  translate  into  increased  shareholder  value.  Participants  are
automatically  awarded 40% of their  maximum base salary and bonus,  if any. The
remaining 60% of the maximum base salary  increase and bonus is awarded based on
individual  performance during the prior year. The Incentive Plan may be amended
or rescinded at any time.

         Base  Salaries.  Base  salaries for 1997 were  determined in accordance
with the formula  that was adopted as part of the  Incentive  Plan.  The average
increase in base pay for 1997 was approximately 5%.

         Annual Bonuses.  For performance in 1997, the five members of Executive
Management   eligible  to   participate,   including   Mr.  Day,   were  awarded
approximately  $356,902 in annual bonuses under the Incentive Plan. Based on the
level of  individual  performance  during the year as reflected in the Company's
return on average  assets and return on average  equity,  this  amount  included
awards  of 100%  of the  maximum  bonuses  payable  under  the  Incentive  Plan,
including an award of approximately $108,000 to Mr. Day.

                                          Respectfully submitted,

                                          Dr. D. K. Cales
                                          Jack E. Fruth
                                          Jay Goldman


Stock Incentive Plan

         The Committee  administers the Company's 1993 Stock Incentive Plan (the
"Stock Incentive Plan").  The Committee may delegate its authority to administer
the Stock Incentive Plan to an officer of the Company.

         Key employees of the Company and its related  entities and  individuals
who provide  services to the Company and its related  entities  are  eligible to
participate  in the Stock  Incentive  Plan.  The class of eligible  personnel is
selected  by the  Committee  and  includes  approximately  37 people,  including
Messrs.  Day, Harmon,  Davis, Henson and Nelson. The Committee may, from time to
time, grant stock options,  stock appreciation rights ("SARs"),  or stock awards
to Stock Incentive Plan Participants.

         Options  granted under the Stock  Incentive Plan may be incentive stock
options ("ISOs") or nonqualified  stock options.  The option price will be fixed
by the  Committee at the time the option is granted,  but in the case of an ISO,
the price  cannot  be less than the  shares'  fair  market  value on the date of
grant.  The option price may be paid in cash, or, with the Committee's  consent,
with  shares of Common  Stock,  a  combination  of cash and  Common  Stock or in
installments.

         SARs entitle the  participant  to receive the excess of the fair market
value of a share of Common Stock on the date of exercise  over the initial value
of the SAR. The initial  value of the SAR is the fair market value of a share of
Common Stock on the date of grant.

         SARs may be granted in relation to option grants ("Corresponding SARs")
or  independently  of option grants.  The difference  between these two types of
SARs is that to exercise a  Corresponding  SAR, the  participant  must surrender
unexercised  that  portion of the stock  option to which the  Corresponding  SAR
relates.

         Participants  may also be awarded  shares of Common Stock pursuant to a
stock award.  The Committee may prescribe that a participant's  right in a stock
award shall be  nontransferable or forfeitable or both unless certain conditions
are satisfied. These conditions may include, for example, a requirement that the
participant  continue employment with the Company for a specified period or that
the Company or the participant achieve stated objectives.

         The Stock  Incentive  Plan provides that  outstanding  options and SARs
will become  exercisable and outstanding stock awards will be earned in full and
nonforfeitable upon a change in control.

         A maximum  of  300,000  shares of Common  Stock may be issued  upon the
exercise of options and SARs and stock awards.  This limitation can be adjusted,
as the  Committee  determines  is  appropriate,  in the event of a change in the
number of  outstanding  shares of  Common  Stock by reason of a stock  dividend,
stock split,  combination,  reclassification,  recapitalization or other similar
events. The terms of outstanding awards also may be adjusted by the Committee to
reflect such changes.  Primarily due to stock dividends declared in prior years,
the  maximum  number  of shares in the Stock  Incentive  Plan,  currently  total
399,300.

         No option,  SAR or stock award may be granted under the Stock Incentive
Plan after March 8, 2003. The Company's Board of Directors may,  without further
action by  shareholders,  terminate or suspend the Stock Incentive Plan in whole
or in part.  The Board of  Directors  may also  amend the Stock  Incentive  Plan
except that no  amendment  that  increases  the number of shares of Common Stock
that may be issued  under  the  Stock  Incentive  Plan or  changes  the class of
individuals who may be selected to participate in the Plan will become effective
until it is approved by shareholders.

Employee Benefit Plans

         Under the  Company's  Profit  Sharing & 401(k)  Plan  (the  "Plan"),  a
deferred   compensation   plan  under  the  Internal   Revenue  code,   eligible
participants,  including  Messrs.  Day, Harmon,  Davis,  Henson and Nelson,  may
contribute  from  1%  to  15%  of  pre-tax  earnings  to  their  Plan  accounts.
Contributions  may be invested in any of six  investment  options as selected by
the participant,  including  Company Common Stock.  The Company matches,  in its
Common Stock, 50% of the first 6% of earnings  contributed by each  participant.
Although the profit sharing  features of this Plan remain intact,  future profit
sharing  contributions,  if any, are  expected to be made to the Employee  Stock
Ownership Plan.

         City Holding Company's Employees Stock Ownership Plan ("ESOP"),  covers
all eligible employees, including Messrs. Day, Harmon, Davis, Henson and Nelson,
who have completed one year of service and have attained the age of 21. The ESOP
plan was created January 1, 1996, and includes both a Money Purchase and a Stock
Bonus  feature.  Annually,  the Company will  contribute  to the Money  Purchase
account an amount equal to 9% of eligible compensation.  The Stock Bonus account
contributions  are  discretionary  and are determined  annually by the Company's
Board of Directors. For the year ended December 31, 1997, ESOP contributions for
Messrs.  Contributions for Messrs. Day, Harmon, Davis, Henson and Nelson equaled
14% of the 1997 maximum  contribution limit as set forth by the Internal Revenue
Service.  Contributions  to all  executive  officers of the  Company  aggregated
$112,000,  and included  contributions  of $22,400 each to Messrs.  Day, Harmon,
Henson, Nelson, and Davis.


<PAGE>


                                PERFORMANCE GRAPH

         The  following  graph  compares  the  yearly  percentage  change in the
Company's  cumulative total  shareholder  return on Common Stock (as measured by
dividing  (i)  the sum of (A)  the  cumulative  amount  of  dividends,  assuming
dividend  reinvestment  during the periods  presented  and,  (B) the  difference
between the Common Stock share price at the end and the beginning of the periods
presented;  by (ii) the share price at the  beginning of the periods  presented)
with The Nasdaq  Stock  Market  Index and the Peer Group  Index.  The Peer Group
consists of publicly-traded financial institutions over $1 billion but less than
$5 billion in assets headquartered in Ohio,  Pennsylvania,  Virginia,  Kentucky,
and Maryland.



           1992        1993        1994        1995        1996        1997
           ----        ----        ----        ----        ----        ----
CHCO      100.00      160.67      158.76      154.39      177.50      299.83
PEER      100.00      123.01      118.44      143.42      172.79      282.97
NASDAQ    100.00      114.79      112.21      158.68      195.19      239.63

<PAGE>


                              EMPLOYMENT AGREEMENTS

         The Company has an executive severance agreement with Mr. Day providing
that if his employment is terminated (either  voluntarily or involuntarily other
than as a normal  consequence  of death,  disability  or  retirement at a normal
retirement  age) at any time  within  a period  of two  years  from a change  in
control of the Company,  he will receive as compensation for services a lump sum
payment  (subject to any applicable  payroll and other taxes) generally equal to
2.99 times his annual  compensation.  A "change of  control"  shall be deemed to
have taken place if (i) a third  person  acquires  shares of Common  Stock that,
aggregated with shares of Common Stock previously held by such person,  have 30%
or more of the  total  number  of votes  that may be cast  for the  election  of
directors of the  Company;  or (ii) as the result of any cash tender or exchange
offer, merger or other business combination or sale of assets,  shares of Common
Stock are converted into cash or securities of another corporation.

         The Company also has an agreement with Mr. Davis providing that he will
serve as  Executive  Vice  President of the Company at annual  compensation  and
benefits not less than his last  compensation  package with  Merchants  National
Bank prior to their acquisition.  Additionally, the agreement provides that when
Mr. Davis retires on his seventieth  birthday,  the Company will retain him in a
consulting  capacity  for three  years  and will pay him an annual  fee equal to
fifty percent of his last annual salary.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         During 1997, the Company and its  subsidiaries  had, and expect to have
in the future,  banking transactions with officers and directors of the Company,
their immediate  families and entities in which they are principal  owners (more
than 10% interest).  The transactions are in the ordinary course of business and
on substantially the same terms, including interest rates and security, as those
prevailing at the same time for comparable  transactions  with others and do not
involve more than the normal risk of collectibility or present other unfavorable
factors.

         Otis L. O'Connor,  Secretary and Director of the Company,  is a partner
in Steptoe & Johnson,  Charleston, West Virginia, which performed legal services
for the Company in 1997 and is expected to continue to perform similar  services
in the future.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         The Company's  executive  officers,  directors and 10% shareholders are
required under the Securities  Exchange Act of 1934 (the "Exchange Act") to file
reports of ownership and changes in ownership  with the  Securities and Exchange
Commission.  Copies of these  reports must also be  furnished  to City  Holding.
Based  solely on review of the copies of such  reports  furnished to the Company
through  the date  hereof,  or  written  representations  that no  reports  were
required,  the  Company  believes  that  during  1997,  all filing  requirements
applicable to its officers, directors and 10% shareholders were met, except that
Mr. Harmon filed late one Form 4 with respect to one transaction.



                     RATIFICATION OF APPOINTMENT OF AUDITORS

         The Company's  Board of Directors  has  appointed  Ernst & Young LLP to
audit the consolidated  financial  statements of the Company for the year ending
December  31,  1998.  The holders of Common Stock are being asked to ratify this
appointment  at the  Annual  Meeting.  Ernst & Young LLP has been the  Company's
independent  auditor since 1982. The Board of Directors  unanimously  recommends
that shareholders vote FOR such ratification.

         Representatives  of Ernst & Young LLP are expected to be present at the
Annual  Meeting and will be given an  opportunity  to make a  statement  if they
desire to do so. They are  expected to be  available  to respond to  appropriate
questions.

                              SHAREHOLDER PROPOSALS

         Holders of Common Stock having  proposals  which they desire to present
at next year's  Annual  Meeting  should,  if they desire that such  proposals be
included in the Company's  proxy and proxy  statement  relating to such meeting,
submit such  proposals  in time to be  received by the Company at its  principal
executive  offices in Cross Lanes,  West  Virginia,  no later than  December 31,
1998. To be so included,  all such submissions must comply with the requirements
of Rule 14a-8 of the  Commission  under the Exchange Act. The Board of Directors
directs the close attention of interested shareholders to that Rule.

                                  OTHER MATTERS

         At the date of this Proxy Statement, the Board of Directors knows of no
matter to come before the meeting  other than those  stated in the notice of the
meeting. As to other matters, if any, that may come properly before the meeting,
it is intended that proxies in the accompanying form will be voted in accordance
with the best judgment of the person or persons named therein.

         We hope that you will be able to attend this meeting in person,  but if
you cannot be present,  please  execute the enclosed  proxy and return it in the
accompanying envelope (no postage required) as promptly as possible.

                                        Otis L. O'Connor
                                        Secretary




April 1, 1998
Charleston, West Virginia

<PAGE>

                                      PROXY

                              CITY HOLDING COMPANY

                              Post Office Box 7520
                      Cross Lanes, West Virginia 25313-7520

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints W. Harold Toothman and Dan W. Mooney as Proxies,
each with the power to appoint his  substitute,  and hereby  authorizes  them to
represent and to vote, as  designated  below,  all the shares of Common Stock of
City Holding  Company held of record by the undersigned on March 16, 1998 at the
1998  Annual  Meeting  of  Shareholders  to be held  on  April  28,  1998 or any
adjournment thereof.

Management and the Board of Directors recommends a vote FOR Proposals 1 and 2.


1.      PROPOSAL TO ELECT FIVE CLASS III DIRECTORS TO THE BOARD OF DIRECTORS TO
        SERVE THREE-YEAR TERMS

          ( ) FOR         (except as marked to                ( ) WITHOLD
                         the contrary below)                  AUTHORITY

                         D. K. Cales                          Robert D. Fisher
                         Jay Goldman                          William M. Frazier
                         C. Dallas Kayser

        To withhold authority to vote for any individual nominee,  strike a line
through the nominee's name above.

2.      PROPOSAL TO RATIFY THE BOARD OF  DIRECTORS'  APPOINTMENT  OF ERNST & 
        YOUNG LLP AS AUDITORS  FOR THE COMPANY FOR 1998

         ( ) FOR           ( ) AGAINST               ( ) ABSTAIN

3.      In their discretion,  the Proxies are authorized to vote upon such other
        business as may properly come before the meeting.

This proxy, when properly executed,  will be voted in the manner directed herein
by the  undersigned  shareholder.  If no direction  is made,  this proxy will be
voted FOR  Proposals 1 and 2. You may revoke this proxy at any time prior to the
time it is voted at the Annual Meeting.
                           (continued on reverse side)




<PAGE>


Please sign  exactly as your name appears  below.  When shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full  corporate  name by president  or other  authorized  officer.  If a
partnership, please sign in partnership name by authorized person.


                                      DATED: __________________________, 1998



                                     ----------------------------------------
                                                    Signature



                                     ----------------------------------------
                                                 Signature if held
                                                      jointly


                           Please mark, sign, date and return the proxy promptly
                           using the enclosed envelope.



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