IDS LIFE FLEXIBLE PAYMENT MARKET VALUE ANNUITY
10-Q, 1996-08-12
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<PAGE>
PAGE 1
                          FORM 10-Q
                              
             SECURITIES AND EXCHANGE COMMISSION
                   WASHINGTON, D.C.  20549
                              
Quarterly Report Under Section 13 or 15(d) of the Securities
Exchange Act of 1934
                              
(Mark one)
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 1996

                             OR
                              
[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to

               Commission file number 33-28976

                      IDS LIFE INSURANCE COMPANY              
         (Exact name of registrant as specified in its charter)
                              
                   MINNESOTA                       41-0823832    
         (State or other jurisdiction of        (I.R.S. Employer
          incorporation or organization)        Identification No.)

    IDS TOWER 10, MINNEAPOLIS, MINNESOTA            55440-0010
  (Address of principal executive offices)          (Zip Code)

(Registrant's telephone number, including area code) (612) 671-1257
                              
Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days.  Yes  X   No

THE REGISTRANT MEETS THE CONDITIONS SET FORTH IN GENERAL
INSTRUCTION H(1)(a) AND (b) OF FORM 10-Q AND IS THEREFORE FILING
THIS FORM WITH THE PERMITTED ABBREVIATED NARRATIVE DISCLOSURE.
<PAGE>
PAGE 2
                 IDS LIFE INSURANCE COMPANY
                              
                          FORM 10-Q
                              
             For the Quarter Ended June 30, 1996
                              
                      Table of Contents

PART I - FINANCIAL INFORMATION                               Page

     Item 1. Financial Statements

          Consolidated Balance Sheets as of
          June 30, 1996 (unaudited) and
          December 31, 1995                                  3 - 4

          Consolidated Statements of Income for the
          six months ended June 30, 1996 and 1995
          (unaudited)                                          5

          Consolidated Statements of Income for the
          three months ended June 30, 1996 and 1995
          (unaudited)                                          6


          Consolidated Statements of Cash Flows for the
          six months ended June 30, 1996 and 1995
          (unaudited)                                        7 - 8

          Notes to Consolidated Financial Statements
          (unaudited)                                        9 - 10

     Item 2. Management's Discussion and Analysis of
             Consolidated Financial Condition and
             Results of Operations                          11 - 13

PART II - OTHER INFORMATION                                   14

SIGNATURES                                                    15
<PAGE>
PAGE 3
                                   IDS LIFE INSURANCE COMPANY
                                   CONSOLIDATED BALANCE SHEETS
                             ($ thousands, except per share amount)
<TABLE>
<CAPTION>
                                                                June 30,        December 31,
ASSETS                                                            1996              1995    
                                                              (unaudited)
<S>                                                           <C>               <C>
Investments:
   Fixed Maturities:
      Held to maturity, at amortized cost (Fair value:
         1996, $10,877,425; 1995, $11,878,377)                $10,768,970       $11,257,591
      Available for sale, at fair value (Amortized cost:
         1996, $10,283,339; 1995, $10,146,136)                 10,277,208        10,516,212
                                         
                                                               21,046,178        21,773,803
                                          
   Mortgage loans on real estate                         
      (Fair value: 1996, $3,338,721; 1995, $3,184,666)          3,317,820         2,945,495
   Policy loans                                                   440,685           424,019
   Other investments                                              216,753           146,894
                                          
           Total investments                                   25,021,436        25,290,211
                                          
Cash and cash equivalents                                         104,136            72,147

Receivables:                                    
  Reinsurance                                                     133,048           114,387
  Other accounts receivable                                        41,171            33,667
  Premiums due                                                      4,897             5,441
                                          
           Total receivables                                      179,116           153,495
                                          
Accrued investment income                                         349,770           348,008
                                          
Deferred policy acquisition costs                               2,170,324         2,025,725
                                          
Deferred income taxes                                             136,527                 -
                                          
Other assets                                                       36,925            36,410
                                          
Separate account assets                                        16,713,279        14,974,082
                                          
           Total assets                                       $44,711,513       $42,900,078
<PAGE>
PAGE 4
                                   IDS LIFE INSURANCE COMPANY
                                   CONSOLIDATED BALANCE SHEETS
                             ($ thousands, except per share amount)
                                           (continued)
                                          
                                                                June 30,        December 31,
LIABILITIES AND STOCKHOLDER'S EQUITY                              1996              1995    
                                                               (unaudited)
Liabilities:                                    
   Future policy benefits:                         
      Fixed annuities                                         $21,399,929       $21,404,836
      Universal life-type insurance                             3,127,406         3,076,847
      Traditional life insurance                                  209,524           209,249
      Disability income, health and
        long-term care insurance                                  375,508           327,157
   Policy claims and other                         
        policyholders' funds                                       77,402            56,323
   Amounts due to brokers                                         307,337           112,904
   Deferred income taxes                                                -           121,618
   Other liabilities                                              280,871           285,354
   Separate account liabilities                                16,713,279        14,974,082
                                          
          Total liabilities                                    42,491,256        40,568,370

Stockholder's equity:                                 
   Capital stock, $30 par value per share;
      100,000 shares authorized, issued and outstanding             3,000             3,000
   Additional paid-in capital                                     278,814           278,814
   Net unrealized gain (loss) on investments                       (3,555)          230,129
   Retained earnings                                            1,941,998         1,819,765
                                          
          Total stockholder's equity                            2,220,257         2,331,708
                                          
Total liabilities and stockholder's equity                    $44,711,513       $42,900,078
                                          
      See accompanying notes.                               
</TABLE>
<PAGE>
PAGE 5                                    
                                   IDS LIFE INSURANCE COMPANY
                                CONSOLIDATED STATEMENTS OF INCOME
                                          ($ thousands)
                                           (unaudited)
<TABLE>
<CAPTION>
                                                              Three months ended
                                                                   June 30,
                                                            1996             1995   
<S>                                                    <C>              <C>
Revenues:                                 
   Premiums:                           
      Traditional life insurance                       $   12,942       $   13,251
      Disability income, health and
       long-term care insurance                            31,736           26,828

          Total premiums                                   44,678           40,079
                                          
   Policyholder and contractholder charges                 74,888           63,145
   Management and other fees                               64,560           50,840
   Net investment income                                  487,601          476,106
   Net realized gain (loss) on investments                    312           (1,512)

          Total revenues                                  672,039          628,658
                                          
Benefits and expenses:                                
   Death and other benefits:                             
      Traditional life insurance                            7,606            8,505
      Universal life-type insurance                   
        and investment contracts                           19,792           17,481
      Disability income, health and                       
        long-term care insurance                            3,456            4,761
   Increase (decrease) in liabilities for                            
      future policy benefits:                   
          Traditional life insurance                          355             (758)
          Disability income, health and
            long-term care insurance                       14,812           14,640
   Interest credited on universal life-type                          
      insurance and investment contracts                  337,876          329,834
   Amortization of deferred policy                             
      acquisition costs                                    68,469           59,844
   Other insurance and operating expenses                  55,955           49,375

          Total benefits and expenses                     508,321          483,682

Income before income taxes                                163,718          144,976

Income taxes                                               56,350           50,038

Net income                                             $  107,368       $   94,938
                                          
                    See accompanying notes.
<PAGE>
PAGE 6
                                   IDS LIFE INSURANCE COMPANY
                                CONSOLIDATED STATEMENTS OF INCOME
                                          ($ thousands)
                                           (unaudited)

                                                              Six months ended
                                                                   June 30,
                                                            1996             1995   
Revenues:                                 
   Premiums:                           
      Traditional life insurance                       $   25,382       $   25,455
      Disability income, health and                       
        long-term care insurance                           63,375           53,312

          Total premiums                                   88,757           78,767
                                          
   Policyholder and contractholder charges                146,341          125,171
   Management and other fees                              127,162           97,430
   Net investment income                                  981,431          936,720
   Net realized gain (loss) on investments                  2,804           (2,750)

          Total revenues                                1,346,495        1,235,338
                                          
Benefits and expenses:                                
   Death and other benefits:                             
      Traditional life insurance                           14,829           15,355
      Universal life-type insurance                   
          and investment contracts                         43,417           34,023
      Disability income, health and                       
          long-term care insurance                          7,757            8,513
   Increase (decrease) in liabilities for                            
      future policy benefits:                   
          Traditional life insurance                          109           (1,721)
          Disability income, health and
             long-term care insurance                      29,428           25,272
   Interest credited on universal life-type                          
      insurance and investment contracts                  675,951          641,874
   Amortization of deferred policy                             
      acquisition costs                                   136,714          124,617
   Other insurance and operating expenses                 125,222          110,293

          Total benefits and expenses                   1,033,427          958,226
                                          
Income before income taxes                                313,068          277,112
                                          
Income taxes                                              107,858           96,380

Net income                                             $  205,210       $  180,732
                                          
                    See accompanying notes.

</TABLE>                                  
<PAGE>
PAGE 7
                                   IDS LIFE INSURANCE COMPANY
                              CONSOLIDATED STATEMENTS OF CASH FLOWS
                                          ($ thousands)
                                           (unaudited)
<TABLE>
<CAPTION>                                                   
                                                                        Six months ended
                                                                            June 30,
                                                                       1996           1995   
<S>                                                               <C>             <C>
Cash flows from operating activities:                                         
  Net income                                                       $  205,210      $ 180,732
  Adjustments to reconcile net income to                                  
     net cash provided by operating activities:                        
        Policy loans, excluding universal
           life-type insurance:                            
                Issuance                                              (23,261)       (22,684)
                Repayment                                              19,844         18,321
        Change in reinsurance receivable                              (18,661)       (16,338)
        Change in other accounts receivable                            (7,504)        15,343
        Change in accrued investment income                            (1,762)       (12,745)
        Change in deferred policy                                   
           acquisition costs, net                                    (127,788)      (100,483)
        Change in liabilities for future policy                     
           benefits for  traditional life,
           disability income, health and
           long-term care insurance                                    48,626         43,643
        Change in policy claims and other                           
           policyholders' funds                                        21,079         36,420
        Change in deferred income taxes                              (119,935)       (22,928)
        Change in other liabilities                                    (4,483)       (32,026)
        Accretion of discount, net                                     (5,149)       (12,184)
        Net realized (gain) loss on investments                        (2,804)         2,750
        Activity related to universal                               
           life-type insurance:                            
                Premiums                                              242,049        227,118
                Surrenders and death benefits                        (199,311)      (148,131)
                Interest credited to account balances                  82,339         80,075
        Policyholder and contractholder charges,
           non-cash                                                   (74,518)       (68,498)
        Other, net                                                       (734)         9,723
                                                      
           Net cash provided by operating activities               $   33,237      $ 178,108
<PAGE>
PAGE 8
                                   IDS LIFE INSURANCE COMPANY
                              CONSOLIDATED STATEMENTS OF CASH FLOWS
                                          ($ thousands)
                                           (unaudited)
                                           (continued)
                                                      
                                                                        Six months ended
                                                                             June 30,
                                                                       1996           1995   
Cash flows from investing activities:                                         
  Fixed maturities held to maturity:                                      
      Purchases                                                   ($   32,846)    ($ 391,215)
      Maturities, sinking fund payments and calls                     422,554        307,164
      Sales                                                           102,355        125,282
  Fixed maturities available for sale:                                    
      Purchases                                                      (925,631)    (1,567,022)
      Maturities, sinking fund payments and calls                     633,287        323,689
      Sales                                                           157,080         14,820
  Other investments, excluding policy loans:                            
      Purchases                                                      (548,874)      (294,900)
      Sales                                                            99,550         93,620
  Change in amounts due from broker                                         -          4,674
  Change in amounts due to broker                                     194,433        147,695
                                                      
           Net cash provided by (used in) investing activities        101,908     (1,236,193)
                                                      
Cash flows from financing activities:                                         
  Activity related to investment contracts:                               
     Considerations received                                        1,611,996      1,829,091
     Surrenders and death benefits                                 (2,210,516)    (1,422,092)
     Interest credited to account balances                            593,613        561,798
  Universal life-type insurance policy loans:                             
     Issuance                                                         (42,836)       (43,467)
     Repayment                                                         29,587         26,297
  Cash dividends to parent                                            (85,000)      (105,000)
                                                      
           Net cash provided by (used in) financing activities       (103,156)       846,627
                                                      
Net increase (decrease) in cash and cash equivalents                   31,989       (211,458)
                                                      
Cash and cash equivalents at beginning of period                       72,147        267,774
                                                      
Cash and cash equivalents at end of period                         $  104,136      $  56,316
                                                      
                                   See accompanying notes.
</TABLE>
<PAGE>
PAGE 9
                 IDS LIFE INSURANCE COMPANY
         NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                              
                        June 30, 1996
                      ($ in thousands)
                         (unaudited)

1.   General

In the opinion of the management of IDS Life Insurance Company (the
Company), the accompanying unaudited consolidated financial
statements contain all adjustments (consisting of normal recurring
adjustments) necessary to present fairly its balance sheet as of
June 30, 1996, statements of income for the three and six months
ended June 30, 1996 and 1995 and statements of cash flows for the
six months ended June 30, 1996 and 1995.

The Company is a wholly owned subsidiary of American Express
Financial Corporation which is a wholly owned subsidiary of
American Express Company.  The accompanying consolidated financial
statements include the accounts of the Company and its wholly owned
subsidiaries, IDS Life Insurance Company of New York, American
Enterprise Life Insurance Company, American Centurion Life
Assurance Company and American Partners Life Insurance Company. 
All material intercompany accounts and transactions have been
eliminated in consolidation.

2.   Nature of business

The Company is engaged in the life insurance and annuity business. 
The Company sells various forms of fixed and variable individual
life insurance, group life insurance, individual and group
disability income insurance, long-term care insurance, and single
and installment premium fixed and variable annuities.

3.   Statements of cash flows

The Company considers investments with a maturity at the date of
their acquisition of three months or less to be cash equivalents. 
These securities are carried principally at amortized cost which
approximates market value.

Cash paid for interest on borrowings totaled $2,471 and $1,879 for
the six months ended June 30, 1996 and 1995, respectively.  Cash
paid for income taxes totaled $249,383 and $111,800 for the six
months ended June 30, 1996 and 1995, respectively.
<PAGE>
PAGE 10
                 IDS LIFE INSURANCE COMPANY
         NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      ($ in thousands)
                         (unaudited)
                          (continued)
                              
4.   Commitments and contingencies

Commitments for purchases of investments in the ordinary course of
business at June 30, 1996 aggregated $274,434.

The maximum amount of risk retained by the Company on any one life
is $750 of life and waiver of premium benefits plus $50 of
accidental death benefits.  The excesses are reinsured with other
life insurance companies on a yearly renewable term basis.

The Company is a defendant in various lawsuits, none of which, in
the opinion of the Company counsel, will result in a material
liability.
<PAGE>
PAGE 11
MANAGEMENT'S DISCUSSION AND ANALYSIS OF CONSOLIDATED FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

Results of Operations

Six Months Ended June 30, 1996 Compared to Six Months Ended June
30, 1995:

     Consolidated net income increased 14 percent to $205 million
for the six months ended June 30, 1996, compared to $181 million in
1995.  Earnings growth resulted primarily from increases in net
investment income, management fees and policyholder and
contractholder charges, partially offset by the impact of somewhat
lower spread rates.  It is expected that spread rates will continue
to decrease throughout the year.

     Premiums received totaled $3.1 billion for the six months
ended June 30, 1996, compared to $2.8 billion a year ago. 
Increased sales of variable annuities and life insurance were
partially offset by decreased sales of fixed annuities, reflecting
lower interest rates in 1996 compared to 1995.

     Net investment income increased to $981 million for the six
months ended June 30, 1996, compared with $937 million a year ago. 
The increase reflects higher total investments which increased 3.6
percent from a year ago to $25 billion at June 30, 1996, partially
offset by lower yields.

     Policyholder and contractholder charges increased to $146
million for the six months ended June 30, 1996, compared with $125
million a year ago.  This increase is primarily due to higher life
insurance in force.

     Management and other fees increased to $127 million for the
six months ended June 30, 1996, compared with $97 million a year
ago.  This is primarily due to an increase in separate account
assets, which grew 29 percent to $17 billion at June 30, 1996 due
to market appreciation and sales.  The Company provides investment
management services for the mutual funds which are used as
investment options for variable annuities and variable life
insurance.  The Company also receives a mortality and expense risk
fee from the separate accounts.

     Total benefits and expenses were $1.0 billion for the six
months ended June 30, 1996, a slight increase from a year ago.  The
largest component of expenses, interest credited on  universal
life-type insurance and investment contracts, increased to $676
million, compared with $642 million for the corresponding period in
1995.  This is due to both higher aggregate amounts in force and an
decrease in interest credited rates.
<PAGE>
PAGE 12

Liquidity and Capital Resources

     The liquidity requirements of the Company are met by funds
provided from operations and investment activity.  The primary
components of the funds provided are premiums, investment income,
proceeds from sales of investments as well as maturities and
periodic repayments of investment principal.

     The primary uses of  funds are policy benefits, commissions
and operating expenses, policy loans, new investment purchases and
dividends to parent.

     The Company has available lines of credit with three banks
aggregating $100 million, which are used strictly as short-term
sources of funds.  At June 30, 1996, outstanding borrowings under
these agreements were $nil.  The Company also uses reverse
repurchase agreements for short-term liquidity needs.  Outstanding
reverse repurchase agreements totaled $184 million at June 30,
1996.

     At June 30, 1996, approximately 8.5 percent of the Company's
invested assets were below-investment-grade bonds, compared to 9.2
percent at December 31, 1995.  These investments may be subject to
a higher degree of risk than higher-rated issues because of the
borrowers' generally greater sensitivity to adverse economic
conditions, such as recession or increasing interest rates, and in
certain instances the lack of an active secondary market.  Expected
returns on below-investment-grade bonds reflect consideration of
such factors.  The Company has identified those fixed maturities
for which a decline in fair value is determined to be other than
temporary, and has written them down to fair value with a charge to
earnings.

     At June 30, 1996, net unrealized appreciation on investments
in fixed maturities decreased due to an increase in market rates
during the second quarter of 1996.  For the six months ended June
30, 1996, sales of fixed maturities held to maturity were due to
significant deterioration in the issuers' creditworthiness.

     At June 30, 1996, the Company had an allowance for losses on
mortgage loans of $34 million.

     The Company paid $85 million in dividends to its parent during
the six months ended June 30, 1996.
<PAGE>
PAGE 13

     The economy and other factors have caused an increase in the
number of insurance companies that are under regulatory
supervision.  This circumstance has resulted in an increase in
assessments by state guaranty associations to cover losses to
policyholders of insolvent or rehabilitated companies.  Some
assessments can be partially recovered through a reduction in
future premium taxes in certain states.  The Company has
established an asset for guaranty association assessments paid to
those states allowing a reduction in future premium taxes over a
reasonable period of time.  The asset will be amortized as future
premium taxes are reduced.  The Company has also estimated the
effect of future assessments on the Company's financial position
and results of operations and has established a reserve for such
assessments.
<PAGE>
PAGE 14
PART II - OTHER INFORMATION

Item 1.   LEGAL PROCEEDINGS

          Reference is made to Note 4 of the Notes to Consolidated
          Financial Statements (unaudited) contained in the Report
          filed on Form 10-Q for the quarterly period ended June
          30, 1996.

Item 2.   CHANGES IN SECURITIES

          Not applicable.

Item 3.   DEFAULTS UPON SENIOR SECURITIES

          Not applicable.

Item 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          Not applicable.

Item 5.   OTHER INFORMATION

          Not applicable.

Item 6.   EXHIBITS AND REPORTS ON FORM 8-K

          Not applicable.

No reports on Form 8-K were required to be filed by the Company for
the six months ended June 30, 1996.
<PAGE>
PAGE 15
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

REGISTRANT                  IDS LIFE INSURANCE COMPANY

BY                          /s/ Melinda S. Urion         

NAME AND TITLE              Melinda S. Urion
                            Executive Vice President and Controller

DATE                        August 12, 1996

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<PAGE>
<ARTICLE>      7
<CIK>          0000727892
<NAME>         IDS Life Insurance Company
<MULTIPLIER>                           1000
<CURRENCY>                      U.S. DOLLAR
<FISCAL-YEAR-END>               DEC-31-1996
<PERIOD-START>                  JAN-01-1996
<PERIOD-END>                    JUN-30-1995
<PERIOD-TYPE>                         6-MOS
<EXCHANGE-RATE>                           1
<DEBT-HELD-FOR-SALE>               10277208
<DEBT-CARRYING-VALUE>              10768970
<DEBT-MARKET-VALUE>                10877425
<EQUITIES>                             3241
<MORTGAGE>                          3317820
<REAL-ESTATE>                         32347
<TOTAL-INVEST>                     25021436
<CASH>                                -6968
<RECOVER-REINSURE>                      921
<DEFERRED-ACQUISITION>              2170324
<TOTAL-ASSETS>                     44711513
<POLICY-LOSSES>                    25112367
<UNEARNED-PREMIUMS>                       0
<POLICY-OTHER>                            0
<POLICY-HOLDER-FUNDS>                 77402
<NOTES-PAYABLE>                           0
<COMMON>                               3000
                     0
                               0
<OTHER-SE>                          2217257
<TOTAL-LIABILITY-AND-EQUITY>       44711513
                            88757
<INVESTMENT-INCOME>                  981431
<INVESTMENT-GAINS>                     2804
<OTHER-INCOME>                       273503
<BENEFITS>                           771491
<UNDERWRITING-AMORTIZATION>          136714
<UNDERWRITING-OTHER>                 125222
<INCOME-PRETAX>                      313068
<INCOME-TAX>                         107858
<INCOME-CONTINUING>                  205210
<DISCONTINUED>                            0
<EXTRAORDINARY>                           0
<CHANGES>                                 0
<NET-INCOME>                         205210
<EPS-PRIMARY>                             0
<EPS-DILUTED>                             0
<RESERVE-OPEN>                        24192
<PROVISION-CURRENT>                   67932
<PROVISION-PRIOR>                         0
<PAYMENTS-CURRENT>                    66003
<PAYMENTS-PRIOR>                          0
<RESERVE-CLOSE>                       26121
<CUMULATIVE-DEFICIENCY>                   0


</TABLE>


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