CML GROUP INC
DEF 14A, 1996-11-05
SPORTING & ATHLETIC GOODS, NEC
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
FILED BY THE REGISTRANT [X]       FILED BY A PARTY OTHER THAN THE REGISTRANT [ ]
 
- --------------------------------------------------------------------------------
 
Check the appropriate box:
[ ] Preliminary Proxy Statement
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12
 
                                CML GROUP, INC.
                (Name of Registrant as Specified In Its Charter)
 
                   (Name of Person(s) Filing Proxy Statement)
 
PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
[ ] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
   1) Title of each class of securities to which transaction applies:
 
   2) Aggregate number of securities to which transaction applies:
 
   3) Per unit price or other underlying value of transaction computed pursuant
      to Exchange Act
      Rule 0-11:
 
   4) Proposed maximum aggregate value of transaction:
 
   Set forth the amount on which the filing fee is calculated and state how it
   was determined.
 
[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.
 
   1) Amount Previously Paid:
 
   2) Form, Schedule or Registration Statement No.:
 
   3) Filing Party:
 
   4) Date Filed:
 
- --------------------------------------------------------------------------------
<PAGE>   2
 
                                      CML
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                          TO BE HELD DECEMBER 6, 1996
 
     The Annual Meeting of Stockholders of CML Group, Inc. (the "Company") will
be held at the offices of Hale and Dorr, 60 State Street, Boston, Massachusetts,
on Friday, December 6, 1996 at 10:30 a.m., local time, to consider and act upon
the following matters:
 
          1. To elect two Class C Directors for the ensuing three years.
 
          2. To ratify the appointment by the Board of Directors of Deloitte &
     Touche LLP as the Company's independent accountants for the 1997 fiscal
     year.
 
          3. To transact such other business as may properly come before the
     meeting or any adjournment thereof.
 
     Stockholders of record at the close of business on October 25, 1996 will be
entitled to vote at the meeting or any adjournment thereof.
 
                                          By Order of the Board of Directors,
 
                                            PAUL P. BROUNTAS, Secretary
 
Acton, Massachusetts
November 5, 1996
 
     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE AND
SIGN THE ENCLOSED PROXY AND MAIL IT PROMPTLY IN THE ENCLOSED ENVELOPE SO THAT
YOUR SHARES ARE REPRESENTED. NO POSTAGE IS NEEDED IF THE PROXY IS MAILED IN THE
UNITED STATES.
<PAGE>   3
 
                                CML GROUP, INC.
                        524 MAIN STREET, ACTON, MA 01720
 
                            PROXY STATEMENT FOR THE
                         ANNUAL MEETING OF STOCKHOLDERS
 
                          TO BE HELD DECEMBER 6, 1996
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of CML Group, Inc. (the "Company") for use at
the Annual Meeting of Stockholders to be held on December 6, 1996 and at any
adjournment of that meeting (the "Meeting"). All proxies will be voted in
accordance with the instructions contained in them. If no choice is specified,
the proxies will be voted in favor of the matters set forth in the accompanying
Notice of Meeting. Any proxy may be revoked by a stockholder at any time before
its exercise by delivery of written revocation to the Secretary of the Company.
 
     On October 25, 1996, the record date for the determination of stockholders
entitled to vote at the Meeting, there were outstanding and entitled to vote an
aggregate of 49,711,864 shares of Common Stock, $0.10 par value per share
("Common Stock"), of the Company. Each share is entitled to one vote.
 
     The Company's Annual Report for the fiscal year ended July 31, 1996 is
being mailed to stockholders with the mailing of this Notice and Proxy Statement
beginning on or about November 5, 1996.
 
VOTES REQUIRED
 
     A majority of the issued and outstanding shares of Common Stock entitled to
vote constitutes a quorum at the Meeting. The affirmative vote of the holders of
a plurality of the votes cast at the Meeting is required for the election of
directors. The affirmative vote of the holders of a majority of the shares of
Common Stock present or represented at the Meeting is required to ratify the
appointment of the Company's independent accountants.
 
     Shares of Common Stock represented in person or by proxy at the Meeting
(including shares which abstain or do not vote with respect to one or more of
the matters presented at the Meeting) will be tabulated by the inspectors of
election appointed for the Meeting and will determine whether or not a quorum is
present. Abstentions will be counted as shares that are present and entitled to
vote for purposes of determining the number of shares that are present and
entitled to vote with respect to any particular matter, but will not be counted
as votes in favor of such matter. Accordingly, an abstention from voting on a
matter by a stockholder present in person or represented by proxy at the Meeting
will have the same legal effect as a vote "against" the matter even though the
stockholder or interested parties analyzing the results of the voting may
interpret such vote differently. If a broker holding stock in "street name"
indicates on the proxy that it does not have discretionary authority as to
certain shares to vote on a particular matter, those shares will not be
considered as present and entitled to vote with respect to that matter.
Accordingly, a "broker non-vote" on a matter has no effect on the voting on such
matter.
<PAGE>   4
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth certain information, as of August 31, 1996,
with respect to the beneficial ownership of the Company's Common Stock by (i)
each person known by the Company to own beneficially more than 5% of the
outstanding shares of Common Stock; (ii) each director and director nominee of
the Company; (iii) each executive officer of the Company named in the Summary
Compensation Table set forth in this Proxy Statement; and (iv) all directors and
executive officers of the Company as a group.
 
<TABLE>
<CAPTION>
                                                                                     PERCENTAGE
                                                                       NUMBER OF         OF
                                                                         SHARES        COMMON
                                                                      BENEFICIALLY      STOCK
                           BENEFICIAL OWNER                             OWNED(1)     OUTSTANDING
  ------------------------------------------------------------------  ------------   -----------
  <S>                                                                   <C>             <C>
  Principal Stockholders
  Wisconsin Investment Board
    121 E. Wilson Street
    Madison, WI 53702...............................................    4,872,000        9.8%
  Merrill Lynch Asset Management
    800 Scudders Mill Road
    Plainsboro, NJ 08536............................................    4,164,800(2)     8.4
  Directors and Nominees (3)
  Charles M. Leighton...............................................    1,168,201(4)     2.3
  G. Robert Tod.....................................................    1,107,116(5)     2.2
  Howard H. Callaway................................................      113,300(6)      *
  Thomas H. Lenagh..................................................      114,000(7)      *
  Dr. Roy W. Menninger..............................................       32,745         *
  Alison Taunton-Rigby..............................................       16,102         *
  Lauren M. Tyler...................................................        3,100         *
  Ralph F. Verni....................................................       12,053         *
  Named Executive Officers (3)
  Robert J. Samuelson...............................................      177,313         *
  Glenn E. Davis....................................................       86,897         *
  All directors and executive officers as a group (10 persons)(3)...    2,830,827        5.7
</TABLE>
 
- ---------------
 
    * Percentage is less than 1% of the total number of outstanding shares of
Common Stock of the Company.
 
    (1) The inclusion herein of any shares deemed beneficially owned does not
constitute an admission of beneficial ownership of those shares. Unless
otherwise indicated, each stockholder referred to above has sole voting and
investment power with respect to the shares listed.
 
    (2) Merrill Lynch Asset Management ("MLAM") is an investment adviser
registered under the Investment Advisers Act of 1940. MLAM may be deemed to be
the beneficial owner of 4,164,800 shares of common stock of the Company by
virtue of its acting as investment adviser to certain investment companies
registered under the Investment Company Act of 1940, which investment companies
hold in the aggregate 4,164,800 shares of the Company's common stock. MLAM
disclaims beneficial ownership of the 4,164,800 shares of common stock.
 
    (3) Includes shares of Common Stock which may be acquired pursuant to stock
options exercisable within 60 days after August 31, 1996. The following persons
have the right to acquire within such 60-day period the number of shares set
forth after their respective names: Mr. Leighton, 335,628 shares; Mr. Tod,
335,628 shares; Mr. Callaway, 33,000 shares; Mr. Lenagh, 81,000 shares; Dr.
Menninger, 31,500 shares; Ms. Taunton-Rigby, 6,000 shares; Ms. Tyler, 3,000
shares; Mr. Verni, 9,000 shares; Mr. Samuelson, 170,782 shares; Mr. Davis,
76,504 shares; and all directors and executive officers as a group, 1,082,042
shares.
 
    (4) Does not include 23,128 shares of Common Stock held by Mr. Leighton's
wife, as to which Mr. Leighton disclaims beneficial ownership.
 
    (5) Does not include 12,732 shares of Common Stock held by Mr. Tod's wife on
her own behalf and as custodian for their children, as to which Mr. Tod
disclaims beneficial ownership.
 
                                        2
<PAGE>   5
 
    (6) Includes 40,000 shares of Common Stock held by Mr. Callaway as a Trustee
of the Ida Cason Callaway Foundation, Inc. Does not include 900 shares of Common
Stock held by Mr. Callaway's wife, as to which Mr. Callaway disclaims beneficial
ownership.
 
    (7) Does not include 40,000 shares of Common Stock held by Mr. Lenagh's
wife, as to which Mr. Lenagh disclaims beneficial ownership.
 
                             ELECTION OF DIRECTORS
 
     The Company has a classified Board of Directors consisting of three Class A
directors, three Class B directors and two Class C directors. The Class A, Class
B and Class C directors will serve until the annual meetings of stockholders to
be held in 1997, 1998 and 1996, respectively, and until their respective
successors are elected and qualified. At each annual meeting of stockholders,
directors are elected for a full term of three years to succeed those whose
terms are expiring.
 
     The persons named in the enclosed proxy will vote to elect as directors
Howard H. Callaway and Alison Taunton-Rigby, the two Class C director nominees
named below, unless the proxy is marked otherwise. Mr. Callaway and Ms.
Taunton-Rigby are currently directors of the Company.
 
     Each Class C director will be elected to hold office until the 1999 annual
meeting of stockholders and until his or her successor is elected and qualified.
Each of the nominees has indicated his or her willingness to serve, if elected;
however, if any nominee should be unable to serve, the proxies may be voted for
a substitute nominee designated by the Nominating Committee of the Board of
Directors.
 
     For each member of the Board of Directors, including those who are nominees
for election as Class C directors, there follows information given by each
concerning his or her principal occupation and business experience for the past
five years, the names of other publicly held companies of which he or she serves
as a director, his or her age and length of service as a director of the
Company.
 
NOMINEES FOR TERMS EXPIRING IN 1999 (CLASS C DIRECTORS)
 
<TABLE>
<S>                             <C>
Howard H. Callaway............  Chairman of the Board and Chief Executive Officer of the Ida
                                Cason Callaway Foundation, Inc. and of Callaway Gardens
                                  Resort, Inc. since 1981; Chief Executive Officer of Crested
                                  Butte Mountain Resort since 1977, and President of Mountain
                                  Creek, Inc. since 1989; Chairman of the Board of Lake
                                  Florence Corporation since 1996; director of SCI Systems,
                                  Inc. Age 69, director of the Company since 1983.
Alison Taunton-Rigby..........  President and Chief Executive Officer of Aquila
                                Biopharmaceuticals, Inc. since October 1996; President and
                                  Chief Executive Officer of Cambridge Biotech Corporation
                                  from 1995 to 1996; President and Chief Executive Officer of
                                  Mitotix, Inc. from 1993 to 1994; Senior Vice President of
                                  Genzyme Corporation from 1987 to 1993. Age 52, director of
                                  the Company since 1994.
</TABLE>
 
DIRECTORS WHOSE TERMS EXPIRE IN 1997 (CLASS A DIRECTORS)
 
<TABLE>
<S>                             <C>
Charles M. Leighton...........  Chairman of the Board and Chief Executive Officer of the
                                Company since 1969; director of New England Investment
                                  Companies, Inc. and Metropolitan Life Insurance Company.
                                  Age 61, director of the Company since 1969.
Thomas H. Lenagh..............  Financial Consultant since 1986; director of Adams Express
                                Company, Clemente Global Growth Fund, Gintel Fund, Inc., ICN
                                  Biomedicals, Irvine Sensors Corp., V-Band Corp., US LIFE
                                  Corp., Franklin Quest Co. and Styles on Video. Age 76,
                                  director of the Company since 1976.
</TABLE>
 
                                        3
<PAGE>   6
 
<TABLE>
<S>                             <C>
Ralph F. Verni................  Chairman and Chief Executive Officer of State Street Research
                                & Management Company since August 1992; President and Chief
                                  Executive Officer of New England Investment Companies, Inc.
                                  and Chief Investment Officer of The New England from 1990
                                  to 1992; President-Institutional Investment Group of The
                                  New England from 1988 to 1989; director of State Street
                                  Research Income Trust; State Street Research Capital Trust;
                                  State Street Research Exchange Trust; State Street Research
                                  Securities Trust; State Street Research Growth Trust; State
                                  Street Research Master Investment Trust; MetLife - State
                                  Street Equity Trust; State Street Research Money Market
                                  Trust; State Street Research Tax-Exempt Trust; and MetLife
                                  - State Street Financial Trust. Age 53, director of the
                                  Company since 1991.
</TABLE>
 
DIRECTORS WHOSE TERMS EXPIRE IN 1998 (CLASS B DIRECTORS)
 
<TABLE>
<S>                             <C>
G. Robert Tod.................  President and Chief Operating Officer of the Company since
                                1969; director of SCI Systems, Inc. and EG&G, Inc. Age 57,
                                  director of the Company since 1969.
Dr. Roy W. Menninger..........  Chairman of the Board of the Menninger Foundation since 1993;
                                Chief Executive Officer of the Menninger Foundation from 1991
                                  to 1993; President of the Menninger Foundation from 1967 to
                                  1993. Age 70, director of the Company since 1989.
Lauren M. Tyler...............  Director and Vice President of Allen & Company Incorporated
                                ("Allen"), having joined Allen in 1989; director of AVI
                                  Entertainment, Inc. Age 34, director of the Company since
                                  1995.
</TABLE>
 
BOARD AND COMMITTEE MEETINGS
 
     The Board of Directors has a standing Audit Committee which provides the
opportunity for direct contact between the Company's independent accountants and
the Board. The Audit Committee has responsibility for recommending the
appointment of the Company's independent accountants, reviewing the scope and
results of audits and reviewing the Company's internal accounting control
policies and procedures. The Audit Committee, which currently consists of Dr.
Menninger, Messrs. Callaway and Verni and Ms. Taunton-Rigby, as Chairman, held
one meeting during the 1996 fiscal year.
 
     The Company has a standing Executive Compensation and Stock Option
Committee (the "Compensation Committee") which provides recommendations to the
Board regarding executive compensation and administers the Company's Incentive
Deferred Compensation Plan, 1996 Employee Stock Purchase Plan, 1987 Employees'
Severance Benefit Plan, 1982 Stock Option Plan and 1991 Stock Option Plan. The
Compensation Committee held one meeting during the 1996 fiscal year. The current
members of the Compensation Committee are Messrs. Callaway, Verni and Lenagh, as
Chairman.
 
     The Company has a standing Nominating Committee which recommends to the
Board nominees for election to the Board. The Nominating Committee, which
consists of Messrs. Callaway and Verni, did not meet during the 1996 fiscal
year. The Nominating Committee will consider nominees recommended by
stockholders of the Company. The names of proposed nominees should be forwarded
in writing, within the time period of stockholder proposals generally, to
Charles M. Leighton, Chairman of the Board and Chief Executive Officer, CML
Group, Inc., 524 Main Street, Acton, Massachusetts 01720, who will submit the
names of the nominees to the Nominating Committee for consideration.
 
     During the 1996 fiscal year, the Board of Directors held eight meetings
(including consents in lieu of a meeting). Each director attended at least 75%
of the aggregate number of meetings of the Board of Directors
 
                                        4
<PAGE>   7
 
and all committees of the Board on which he or she served. There are no
arrangements or understandings between any director or officer and any other
person pursuant to which such officer or director is to be selected as a
director or officer.
 
COMPENSATION FOR DIRECTORS
 
     Directors who are not officers or employees of the Company are entitled to
$3,000 for each Board meeting attended ($750 for each telephonic meeting), plus
expenses. Members of the Audit Committee and the Compensation Committee receive
$750 for each committee meeting attended and the chairman of each of these
committees receives $2,000 for services as chairman. Messrs. Leighton and Tod,
Chairman and President of the Company, respectively, receive no additional
compensation for their services as directors.
 
     Under the 1996 Director Option Plan (the "1996 Director Plan"), (i) each of
Messrs. Callaway, Lenagh and Verni, Dr. Menninger and Mses. Taunton-Rigby and
Tyler received an option to purchase 29,388 shares of Common Stock at an
exercise price of $6.125 per share, the fair market value of the Common Stock on
December 1, 1995, the date of stockholder approval of the 1996 Director Plan.
Each option vests in three equal installments on the first, second and third
anniversaries of the date of the option grant. On the date of his or her initial
election to the Board of Directors, each person who becomes a non-employee
director after stockholder approval of the 1996 Director Plan will be granted an
option to purchase the number of shares of Common Stock determined by dividing
$180,000 by the fair market value of the Common Stock on the date of grant. A
total of 250,000 shares of Common Stock may be issued under the 1996 Director
Plan, subject to adjustments as provided in the Plan.
 
     The stockholders of the Company approved the 1996 Director Option Plan at
the 1995 Annual Meeting of Stockholders and as a result the Board of Directors
discontinued the 1993 Director Plan. No additional options will be granted under
the 1993 Director Plan.
 
DEFERRED COMPENSATION PLAN
 
     The Company's Incentive Deferred Compensation Plan provides for the grant
of incentive compensation awards in the form of shares of Common Stock to senior
executive employees of the Company and its subsidiaries. These shares (the
"Deferred Shares") will be issued to the participants and distributed to them no
later than one year after their retirement, disability or death, or their 65th
birthday, whichever occurs first. No awards have been made under the Deferred
Plan in the last eight fiscal years. As of August 31, 1996, 38,310, 38,310 and
76,620 Deferred Shares were credited to the accounts of Messrs. Leighton, Tod
and all executive officers as a group, respectively.
 
1987 EMPLOYEES' SEVERANCE BENEFIT PLAN
 
     The Board of Directors believes that it is in the best interest of the
Company and its stockholders to foster the continuous employment of personnel of
the Company and its subsidiaries. The Board of Directors recognizes that, as is
the case with many corporations, the possibility of a change in control of the
Company exists and that such possibility, and the uncertainty and questions
which it may raise among employees, may result in the departure or distraction
of employees to the detriment of the Company and its stockholders. Thus, in
October 1987, the Board of Directors adopted an Employees' Severance Benefit
Plan (the "Severance Plan"), which provides for the lump sum cash payment to a
participant of his or her annual base salary upon a change of control of the
Company, as defined in the Severance Plan, and termination of the participant's
employment within one year of such change in control. The Severance Plan may be
terminated or amended at any time by a vote of two thirds of the Board of
Directors of the Company, unless a change of control has occurred.
 
                                        5
<PAGE>   8
 
     All employees who have been full-time employees of the Company or any of
its subsidiaries for a period of at least two consecutive years prior to the
date of a change in control of the Company, or who have been designated by the
Company's Chief Executive Officer or Chief Operating Officer, or their
authorized designees, are eligible to participate in the Severance Plan.
 
     Messrs. Leighton and Tod are not eligible to participate in the Severance
Plan, nor is any employee of the Company or its subsidiaries who is or has been
a director of the Company.
 
     The Severance Plan's term commenced on October 7, 1987 and will continue
through July 31, 1997 and thereafter, unless the Board of Directors takes
affirmative action to terminate the Severance Plan at least six months prior to
the beginning of any succeeding fiscal year. The Severance Plan is administered
by the Compensation Committee.
 
RETIREMENT INCOME AND SURVIVOR SECURITY PROGRAM
 
     The Company maintains a Retirement Income and Survivor Security Program
(the "Program") which covers certain current and former executive officers of
the Company and certain former officers of the Company's subsidiaries. The
Program is funded by permanent life insurance policies covering each of these
officers. The policies are owned by the Company and purchased at its expense.
The right to receipt of benefits under the Program is fully vested. Vesting was
contingent on continued employment by the Company. Retirement benefits are
payable for a period of ten years in equal monthly installments generally after
the employee reaches age 65. Under the Program, Messrs. Leighton and Tod are
entitled to annual payments over their applicable ten-year period of $168,431
and $188,827, respectively.
 
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     The Company's Executive Compensation Program (the "Program") is
administered by the Compensation Committee composed of the three non-employee
directors listed below.
 
     The Program is designed to retain and reward executives who are responsible
for leading the Company in achieving its business objectives. All decisions by
the Compensation Committee relating to the compensation of the Company's
executive officers are reviewed by the full Board. This report is submitted by
the Compensation Committee and addresses the Company's compensation policies for
the fiscal year ended July 31, 1996 ("fiscal 1996") as they affected Mr.
Leighton, in his capacity as Chairman of the Board and Chief Executive Officer
of the Company, and the other executive officers of the Company.
 
COMPENSATION PHILOSOPHY
 
     The objectives of the Program are to (i) align compensation with Company
performance, the interests of the Company's stockholders and the Company's
short-term and long-term business objectives, (ii) encourage and reward high
levels of performance and (iii) enable the Company to attract, retain and reward
executive officers who contribute to the long-term success of the Company.
 
     The Company's executive compensation philosophy is to tie a substantial
portion of executive compensation to the performance of the Company and is based
on the following:
 
     - The Committee annually reviews the compensation of its executive officers
       on the basis of each executive's responsibility, position and level of
       experience in conjunction with an assessment of salaries being paid for
       similar positions by other companies. A significant portion of each
       executive's cash compensation is, however, tied to annual changes in the
       Company's earnings per share performance.
 
                                        6
<PAGE>   9
 
     - The Committee believes that an executive compensation program that links
       compensation to the Company's earnings per share performance serves both
       as an influential motivator to its executives and as an effective
       instrument for aligning their interests with those of the stockholders of
       the Company.
 
     - The Committee also believes that a portion of the compensation of the
       Company's executives should be linked to the success of the Company's
       stock in the marketplace. This linkage is achieved through the Company's
       stock option program which also serves to more fully align the interests
       of management with those of the Company's stockholders.
 
     Since fiscal 1983, a major portion of each executive's cash compensation
has been tied to the Company's earnings per share ("EPS") performance. The
Program currently provides that an executive's total cash compensation (annual
base salary, bonus and non-qualified deferred compensation) paid for a
particular fiscal year (the "Current Year") shall be the executive's total cash
compensation for the year in which the Company achieved its highest EPS from
continuing operations (the "Base Year"), increased or decreased by 50% of the
percentage increase or decrease (as the case may be) in the Company's EPS from
continuing operations for the Current Year as compared to the Base Year, but in
no event less than the minimum base salary established by the Compensation
Committee for each executive. Fiscal 1993, the year in which the Company
achieved its highest EPS from continuing operations ($1.07 per share), is
currently the Base Year.
 
     Total compensation at the executive level also includes long-term
incentives offered by stock options. Stock options are designed to promote the
identity of long-term interests between the Company's employees and stockholders
and assist in the retention of key employees. In the case of stock options, the
size of option grants is generally intended to reflect the executive's position
with the Company and his or her contributions to the Company. It has been the
Company's practice to fix the exercise price of option grants at 100% of the
fair market value per share on the date of grant.
 
     For the executive officers of the Company, the Compensation Committee
determines the size of the stock option grant for the Current Year by increasing
(or decreasing) the dollar value of the Base Year's stock option grant (valued
at the time of grant) by that percentage of the increase (or decrease) used in
determining total cash compensation for the Current Year and dividing the
product by the fair market value per share on the date of grant of the new
option.
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER IN FISCAL 1996
 
     Messrs. Leighton and Tod each receive the same compensation. As set forth
on the Summary Compensation Table, in fiscal 1996, each executive's total cash
compensation decreased when compared to the total cash compensation received in
the Base Year (1993) and fiscal 1995 by $768,000 and $290,000, respectively. For
fiscal 1997, each executive will be entitled to receive his Base Year total cash
compensation, increased or decreased by 50% of the percentage increase or
decrease (as the case may be) in the Company's fiscal 1997 EPS from continuing
operations compared to EPS from continuing operations for the Base Year, but in
no event will the executive's total cash compensation be less than the minimum
base salary established by the Compensation Committee for each executive.
 
                                        7
<PAGE>   10
 
TAX CONSIDERATIONS
 
     Section 162(m) of the Internal Revenue Code of 1986, as amended (the
"Code"), enacted in 1993, generally disallows a tax deduction to public
companies for compensation over $1 million paid to the corporation's Chief
Executive Officer and four other most highly compensated executive officers for
tax years beginning on or after January 1, 1994. Compensation awarded under a
performance-based plan approved by the stockholders will generally not be
subject to the deduction limit. Any fiscal 1997 cash compensation to any of the
five most highly paid executive officers which exceeds $1 million will not be
deductible by the Company because the performance-based portion of cash
compensation has not been submitted to the stockholders for approval.
 
                                            Compensation Committee
 
                                            Thomas H. Lenagh, Chairman
                                            Howard H. Callaway
                                            Ralph F. Verni
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The members of the Compensation Committee are Messrs. Callaway, Verni and
Lenagh, as Chairman. No Compensation Committee interlocks or insider
participation existed during fiscal 1996.
 
                                        8
<PAGE>   11
 
SUMMARY COMPENSATION
 
     The following table sets forth certain information with respect to the
annual and long-term compensation of the Chief Executive Officer of the Company
and each of the three other most highly compensated executive officers of the
Company (the "Named Executive Officers") for the three fiscal years ended July
31, 1996.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                         LONG-TERM
                                                                      COMPENSATION(2)
                                                                      ---------------
                                                                          AWARDS
                                                                          ------
                                             ANNUAL COMPENSATION        SECURITIES
                                            ---------------------       UNDERLYING         ALL OTHER
            NAME AND                         SALARY       BONUS           OPTIONS         COMPENSATION
       PRINCIPAL POSITION          YEAR       ($)         ($)(1)            (#)              ($)(3)
- ---------------------------------  ----     --------     --------     ---------------     ------------
<S>                                <C>      <C>          <C>               <C>              <C>
Charles M. Leighton..............  1996     $595,000     $      0               0           $ 25,958
  Chairman of the Board            1995      595,000      290,495          60,883             32,113
  and Chief Executive Officer      1994      595,000      581,366          78,525            143,520

G. Robert Tod....................  1996      595,000            0               0             12,536
  President and                    1995      595,000      290,495          60,883             12,632
  Chief Operating Officer          1994      595,000      581,366          78,525            131,444

Robert J. Samuelson..............  1996      210,000            0               0              5,481
  Executive Vice President         1995      240,000       45,779          23,910              5,846
  and Treasurer(4)                 1994      240,000      177,977          30,850              6,006

Glenn E. Davis...................  1996      152,500            0          35,000              5,324
  Vice President, Finance,         1995      130,000       24,784          13,063              5,060
  Chief Financial Officer          1994      130,000       96,385          16,825              5,977
  and Treasurer
</TABLE>
 
- ---------------
 
     (1) Amounts in this column represent bonuses earned under the Company's
executive compensation program for the respective fiscal years.
 
     (2) The Company does not have a long-term compensation program that
includes long-term incentive payouts. No restricted stock awards or stock
appreciation rights (SARs) were granted to any of the Named Executive Officers
during fiscal 1996.
 
     (3) The amounts shown in this column for fiscal 1996 represent split-dollar
life insurance premiums of $22,358, $8,936, $1,881 and $1,724 paid by the
Company for each of Messrs. Leighton, Tod, Samuelson and Davis, respectively,
and the Company's contributions under its 401(k) savings plan of $3,600 to each
of Messrs. Leighton, Tod, Samuelson and Davis, respectively. In addition, the
amounts shown for fiscal 1994 include, for each of Messrs. Leighton and Tod, a
$118,750 payment for the purchase of a split-dollar life insurance policy for
the funding of a non-qualified deferred compensation arrangement.
 
     (4) Mr. Samuelson resigned as Executive Vice President and Treasurer of the
Company effective as of June 1996.
 
                                        9
<PAGE>   12
 
STOCK OPTION GRANTS
 
     The following table summarizes certain information regarding options
granted during fiscal 1996 to the Named Executive Officers. No SARs were granted
during fiscal 1996.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                          POTENTIAL
                                              INDIVIDUAL GRANTS                           REALIZABLE
                          ---------------------------------------------------------    VALUE AT ASSUMED
                            NUMBER                                                     ANNUAL RATES OF
                              OF                                                         STOCK PRICE
                          SECURITIES   PERCENT OF TOTAL                                  APPRECIATION
                          UNDERLYING       OPTIONS                                    FOR OPTION TERM(2)
                           OPTIONS        GRANTED TO      EXERCISE OR                 ------------------
                           GRANTED       EMPLOYEES IN      BASE PRICE    EXPIRATION     5%        10%
           NAME            (#) (1)       FISCAL YEAR       ($/SHARE)        DATE        ($)       ($)
  ----------------------  ----------   ----------------   ------------   ----------   -------   --------
  <S>                      <C>               <C>             <C>           <C>        <C>       <C>
  Charles M. Leighton...     0               N/A                N/A         N/A         N/A       N/A
  G. Robert Tod.........     0               N/A                N/A         N/A         N/A       N/A
  Robert J. Samuelson...     0               N/A                N/A         N/A         N/A       N/A
  Glenn E. Davis........   35,000             6%             $ 3.00        3/25/06    $66,034   $167,343
</TABLE>
 
- ---------------
 
     (1) Options become exercisable on a cumulative basis, with 20% of the
shares covered thereby becoming exercisable on the date of grant and an
additional 20% of the shares becoming exercisable on each successive anniversary
date, with full vesting occurring on the fourth anniversary date.
 
     (2) Amounts represent hypothetical gains that could be achieved for the
options if exercised at the end of the option terms. These gains are based on
assumed rates of stock appreciation of 5% and 10% compounded annually from the
date the respective options were granted. This table does not take into account
the actual change in the price of the Common Stock. Actual gains, if any, on
stock option exercises will depend on the future performance of the Common Stock
and the date on which the options are exercised. The gains shown are net of the
option exercise price, but do not reflect taxes or other expenses associated
with the exercise.
 
YEAR-END OPTION TABLE
 
     The following table summarizes certain information regarding stock options
held as of July 31, 1996 by the Named Executive Officers. No SARs were held and
no SARs or options were exercised during fiscal 1996.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                       NUMBER OF SHARES           VALUE OF UNEXERCISED
                                                    UNDERLYING UNEXERCISED        IN-THE-MONEY OPTIONS
                                                  OPTIONS AT FISCAL YEAR-END       AT FISCAL YEAR-END
                                                  (EXERCISABLE/UNEXERCISABLE)  (EXERCISABLE/UNEXERCISABLE)
                      NAME                                   (#)                         ($)(1)
- ------------------------------------------------  --------------------------   ---------------------------
<S>                                                     <C>                          <C>
Charles M. Leighton.............................        327,228/84,030               $  124,000/$ --
G. Robert Tod...................................        327,228/84,030                  124,000/  --
Robert J. Samuelson.............................        170,782/46,978                   49,200/  --
Glenn E. Davis..................................         74,703/46,018                   13,054/7,000
</TABLE>
 
- ---------------
 
     (1) Value based on the last sale price per share ($3.25) of the Company's
Common Stock on July 31, 1996, as reported on the New York Stock Exchange, less
the exercise price.
 
                                       10
<PAGE>   13
 
                         COMPARATIVE STOCK PERFORMANCE
 
     The graph below compares the cumulative total stockholder return on the
Common Stock of the Company for the period from July 31, 1991 through July 31,
1996 with the cumulative total return on (i) Standard & Poor's Midcap 400 Index
and (ii) Standard & Poor's Specialty Retail Index (assuming an investment of
$100 in the Company's Common Stock and each of the other indices on July 31,
1991, and reinvestment of all dividends).
 
     This chart depicts a graphic representation of the performance of the
Company's Common Stock as compared to the S&P Midcap 400 Index and the S&P
Specialty Retail Index for the period 7/91 to 7/96, assuming an initial
investment of $100 in each of the Company's Common Stock and the other indices.
As of 7/96, such investments were valued at $47, $190 and $151, respectively.

                                       11
<PAGE>   14
 
             RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS
 
     The Board of Directors has appointed the firm of Deloitte & Touche LLP as
the Company's independent accountants for the 1997 fiscal year and recommends to
stockholders that they vote FOR ratification of that appointment.
 
     Deloitte & Touche LLP is currently the Company's independent accountants.
Representatives of Deloitte & Touche LLP are expected to be present at the
Meeting. They will have the opportunity to make a statement if they desire to do
so and will also be available to respond to appropriate questions from
stockholders.
 
                                 OTHER BUSINESS
 
     Management does not know of any other matters which may come before the
Meeting. However, if any other matters are properly presented to the Meeting, it
is the intention of the persons named in the accompanying proxy to vote, or
otherwise act, in accordance with their judgment on such matters.
 
SOLICITATION OF PROXIES
 
     All costs of solicitation of proxies will be borne by the Company. In
addition to solicitations by mail, the Company's directors, officers and regular
employees, without additional remuneration, may solicit proxies by telephone,
telegraph, telecopy and personal interviews. Brokers, custodians and fiduciaries
will be requested to forward proxy soliciting material to the owners of stock
held in their names and the Company will reimburse them for their out-of-pocket
expenses incurred in connection with the distribution of proxy materials.
 
PROPOSALS FOR THE 1997 ANNUAL MEETING
 
     Proposals of stockholders intended to be presented at the 1997 Annual
Meeting of Stockholders must be received by the Company at its principal office
in Acton, Massachusetts not later than July 7, 1997 for inclusion in the proxy
statement for that meeting.
 
                                            By Order of the Board of Directors,
 
                                              PAUL P. BROUNTAS, Secretary
 
November 5, 1996
 
     THE BOARD OF DIRECTORS HOPES THAT YOU WILL ATTEND THE MEETING. WHETHER OR
NOT YOU PLAN TO ATTEND, PLEASE COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED
PROXY IN THE ACCOMPANYING ENVELOPE PROMPTLY. IF YOU ATTEND THE MEETING, YOU MAY
VOTE YOUR STOCK PERSONALLY BY DELIVERING A WRITTEN REVOCATION OF YOUR PROXY TO
THE SECRETARY OF THE COMPANY.
 
                                       12
<PAGE>   15
               CML DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN




                     With optional monthly cash investments
<PAGE>   16
DEAR SHARE OWNER:

Thank you for your interest in the CML dividend reinvestment and stock purchase
plan. The purpose of the plan is to provide you with a simple, automatic way to
purchase additional shares of CML stock (on a monthly basis) without paying
brokerage commissions.

After reading the explanation that follows, if you have any questions about this
plan, please call 800-730-4001.


Sincerely,



Charles M. Leighton
Chairman of the Board and CEO


                                      -2-
<PAGE>   17
HIGHLIGHTS

- -        Provides an automatic way to increase your holdings in CML common
         stock.

- -        Your CML dividends are immediately reinvested in CML common stock
         without service charges or brokerage commissions.

- -        Voluntary cash payments may be made to purchase additional shares
         through the plan.

- -        Available to registered stockholders of CML.

- -        Plan is voluntary; you may join or terminate your participation at
         any time.


                                      -3-
<PAGE>   18
QUESTIONS & ANSWERS

About the CML Dividend Reinvestment and Stock Purchase Plan ("Plan")

WHO MAY PARTICIPATE?

Any holder of record of CML common stock who completes the enclosed
authorization card may participate. If you hold common stock of record in more
than one account, separate authorization forms will be required for each
account. If you own shares of the company's common stock other than in your own
name, it will be necessary to re-register such stock in your own name in order
to participate.

Sign and return the authorization card to:

The First National Bank of Boston
P.O. Box 1681
Mail Stop 45-01-06
Boston, MA  02105-1681

or call shareholder services at 800-730-4001 for additional information.

HOW DOES IT WORK?

After you enroll, your CML dividends, if declared, or additional voluntary cash
payments (a minimum of $25, maximum of $3,000 per month) will be automatically
reinvested by The First National Bank of Boston (the "Bank" or "Agent"), your
Plan agent, in CML common stock purchased in the open market (at least once a
month) at the then current market price. The Bank will credit you with full and
fractional shares, computed to three decimal places.

WHAT DOES THE BANK DO?

In addition to buying the shares, the Bank holds the shares it has purchased for
you until you terminate your participation in the Plan. This protects you
against loss, theft, or accidental destruction of certificates. The Bank also
sends you a confirmation of each transaction with a detailed statement of your
account, including the number of full shares and fractional interests that you
own.

DO I RETAIN ALL STOCKHOLDER RIGHTS ON SHARES PURCHASED FOR ME BY THE PLAN?

Yes, if any stock splits or stock dividends are distributed, you will receive
them. For proxy purposes, full shares and fractional interests acquired under
the Plan on or before a meeting record date may be voted by you.


                                      -4-
<PAGE>   19
 IS THERE A MINIMUM NUMBER OF INVESTMENTS I MUST MAKE IN ANY TWELVE-MONTH
PERIOD?

You must make at least four investments a year by automatically reinvesting your
dividends or by making voluntary cash investments. Otherwise you may be notified
in writing that your participation in the Plan will be terminated if an
investment is not made within 30 days. If you do not make such an investment,
you will be sent a certificate for your full shares (unless you request us to
sell such shares for your account) and a check for your fractional interests,
and your account will be closed.

IS THERE A FEE FOR THE SERVICE?

No, the fees for the Bank's costs related to recordkeeping, handling, postage
and custody and brokerage fees to purchase shares will be paid by CML.

WHAT DOES THE BANK DO WITH CASH DIVIDENDS PAID ON SHARES IT HAS PURCHASED FOR MY
ACCOUNT?

The Bank will automatically reinvest the cash dividends on shares acquired
through the Plan to purchase more full shares and fractional interests for your
account at no charge to you.

CAN I WITHDRAW FROM THE PLAN AT ANY TIME?

Yes, simply write to the Bank requesting that your account be closed. You will
promptly receive a certificate for your full shares and a check for the net
proceeds of the sale of your fractional interests. Or, at your option, the Bank
will sell both your full shares and fractional interests. There is no service
charge or penalty for terminating your account except for brokerage costs and
any applicable taxes.

WHAT ABOUT TAX TREATMENT?

The reinvestment of dividends does not relieve you of any income tax that may be
payable on such dividends. To the extent required by law, the Bank will report
to you for tax purposes the dividends credited to your account.

In the case of both foreign stockholders subject to United States withholding
tax, and other stockholders who elect to have their dividends reinvested and who
are subject to back-up withholding under the Internal Revenue Code (the "Code"),
the Bank will invest in shares of common stock an amount equal to the dividends
of such participants, less the amount of tax required to be withheld. Statements
confirming purchases made will indicate the net payment reinvested.


                                      -5-
<PAGE>   20
Under the Code, CML is required to withhold for United States income tax
purposes 31% of all dividend payments to a stockholder of CML if (i) such
stockholder has failed to furnish CML the stockholder's taxpayer identification
number (the "TIN"), (ii) the Internal Revenue Service (the "IRS") has notified
CML that the TIN furnished by the stockholder is incorrect, (iii) the IRS has
notified CML that back-up withholding should be commenced because the
stockholder has failed to report properly interest or dividends, or (iv) the
stockholder has failed to certify, under penalties of perjury, that he is not
subject to back-up withholding. Stockholders have previously been requested by
CML or their broker to submit all information and certifications required in
order to exempt them from back-up withholding if such exemption is available to
them.

WHAT ABOUT FOREIGN CASH PAYMENT?

Optional cash payments received from foreign stockholders must be in United
States dollars and will be invested in the same way as payments from other
participants.

HOW SHOULD I TIME MY VOLUNTARY CASH INVESTMENT?

In order to avoid unnecessary accumulations and delays in the investment of
voluntary cash payments, you are strongly urged to transmit your cash payments
(minimum $25; maximum $3,000 per month) so that they will be received by the
Bank within 30 days of, but not later than 5 business days prior to, the
dividend payment date or the first business day of each non-dividend paying
month. All cash payments received, in non-dividend paying months, will be
combined with other funds received and will be invested on the first business
day of each month, provided that sufficient funds have accumulated from all
participants to purchase at least a 100 share lot. Checks and money orders
should be in United States funds and made payable to The First National Bank of
Boston and submitted to:

The First National Bank of Boston
P.O. Box 1681
Mail Stop 45-01-06
Boston, MA  02105-1681

Checks drawn against non-United States banks must have the United States
currency imprinted on the check. FORWARDING CASH PAYMENTS TO ANY OTHER ADDRESS
DOES NOT CONSTITUTE A VALID DELIVERY.

All cash payments should be accompanied by a cash remittance stub which will be
attached to the Statement of Account. This procedure may be varied if necessary
to comply with applicable provisions or federal securities laws, rules and
practices. In the event that any check is returned unpaid for any reason, the
Bank will consider the request for investment of such money null and void and
shall immediately 


                                      -6-
<PAGE>   21
remove from the participant's account shares, if any, purchased upon the prior
credit of such money. The Bank shall thereupon be entitled to sell these shares
to satisfy any uncollected amounts. If the net proceeds of the sale of such
shares are insufficient to satisfy the balance of such uncollected amounts, the
Bank shall be entitled to sell such additional shares from the participant's
account to satisfy the uncollected balance.

Funds not previously invested may be invested on the first business day of the
following month. Participants have an unconditional right to the return of any
cash payments upon written notification received by the Bank at least two
business days prior to investment of such funds. Cash deposits being held for
investment by the Bank will not accrue interest.

TERMS AND CONDITIONS OF PARTICIPATION IN THE CML DIVIDEND REINVESTMENT AND
STOCK PURCHASE PLAN (THE "PLAN")

1. FREQUENCY, MANNER, AND EFFECT OF INVESTMENTS BY A PARTICIPANT. You may elect:
(a) to invest cash dividends on all your shares of CML common stock, including
fractional shares held for your account by the Bank, and (b) to make monthly or
other periodic voluntary cash investments of not less than $25 at any one time
and not more than $3,000 per month. Your authorization card must be received by
the Bank prior to the dividend record date to be effective for that dividend.
Each investment of cash dividends shall be made by the Bank as soon as
practicable after the payment of the dividend. Each voluntary cash investment by
you shall be made by check to the order of the Bank, mailed to the Bank with the
account identification stub furnished for that purpose.

2. FREQUENCY AND MANNER OF PURCHASES OF STOCK BY THE BANK. The Bank will apply
all funds received by it from or on behalf of you to the purchase of shares of
CML common stock for your account. Funds received by the Bank representing your
voluntary cash investments will be accumulated by the Bank and applied to the
purchase of CML common stock on the first business day of non-dividend paying
months or as soon as practicable after a dividend payment. Pending the
investment in shares of CML common stock, such funds will be held in a
non-interest bearing account maintained by the Bank.

Funds representing cash dividends will be applied to the purchase of CML common
stock as soon as soon as practicable (and in no event later than 30 days) after
such funds are received by the Bank. The Bank may make purchases on any
securities exchange where such stock is traded, in the over-the-counter market,
or in negotiated transactions and on such terms as to price, delivery, and
otherwise as the Bank in its sole discretion may determine, but purchases may
not be made from the Bank, the Company, or its affiliates. In making purchases
for your account, the Bank may 


                                      -7-
<PAGE>   22
commingle your funds with those of other shareholders of CML participating in
the Plan.

It is understood that under certain circumstances, observances of the Rules and
Regulations of the Securities & Exchange Commission may require temporary
curtailment or suspension of purchases, in which event the whole amount of the
funds available in the account for purchase of CML common stock might not be
applied to the purchase of CML common stock within the above time periods.

3. PRICE TO PARTICIPANT. The price at which the Bank shall be deemed to have
acquired shares for your account shall be the average price of all shares
purchased by the Bank for participants with respect to each purchase effected by
the Bank in accordance with Item 2 above.

4. CHARGES AND COMMISSIONS. The charges for the services of the Bank rendered in
connection with the Plan and brokerage commissions on the purchase of shares of
CML common stock pursuant to the Plan will be paid by CML. However, if you
request the Bank to sell your shares in the event you withdraw from the Plan,
you will be required to pay the brokerage fee of 5% of the proceeds received
($1.00 minimum) or $5.00 (whichever is less) and any applicable taxes.

5. CUSTODY AND STOCK AND ISSUANCE OF STOCK CERTIFICATES. The Bank will segregate
and hold shares of all participants purchased under the Plan in the name of its
nominee. No stock certificate will be issued to you for shares credited to your
account unless you request in writing to the Bank to issue such certificates or
terminate your account as hereinafter provided. No certificates for fractional
interests will be issued; however, fractional interests purchased for your
account and dividends and distributions on such fractional interests will be
credited to your account.

You may elect to add all or part of your record shares to your Account; such
shares will be held in the name of the Bank or its nominee as Plan shares
subject to these Terms and Conditions. However, shares deposited for safekeeping
must remain in your account for a period of 60 days before they can be sold. All
certificates should be sent to The First National Bank of Boston, P.O. Box 1681,
Mail Stop 45-01-06, Boston, MA 02105-1681 by either registered or certified
mail, return receipt requested, since you bear the risk of loss in transit.

6. STATEMENTS TO PARTICIPANTS. You will receive a statement as soon as
practicable after every transaction affecting your account indicating (a)
dollars invested and price per share, (b) the number of full shares and
fractional interests (computed to three decimal places) just purchased, (c)
total full shares and fractional interests (computed to three decimal places)
held in your account, and (d) a history for the year-to-date of all transactions
affecting your account. These statements are a continuing and 


                                      -8-
<PAGE>   23
permanent record of the cost of your purchases and should be retained for tax
purposes.

7. STOCK DIVIDENDS AND STOCK SPLITS. Any shares representing stock dividends or
stock splits distributed by CML with respect to shares of CML common stock held
by the Bank for your account will be credited to your account.

8. RIGHTS TO PURCHASE SHARES OR OTHER SECURITIES. In the event CML makes
available to its stockholders rights to purchase additional shares or other
securities, the Bank will sell such rights accruing to the shares held by the
Bank for your account and will apply the net proceeds of such sale to the
purchase of CML common stock in accordance with Item 2 above; provided that a
participant who wishes to exercise such rights to purchase additional shares or
other securities may instruct the Bank in writing prior to the record date for
such rights, to issue to such participant a certificate for the number of full
shares credited to their account pursuant to Item 5 above.

9. VOTING OF SHARES HELD BY BANK. The Bank will vote or abstain from voting Plan
shares credited to your account at the record date for a meeting of share owners
in the same manner as directed by you by proxy. The Bank will not vote Plan
shares for which such proxy is not received.

10. OTHER INFORMATION TO BE FURNISHED TO PARTICIPANTS. This Plan does not
relieve you of any income tax which may be payable on dividends received by you
or for you. Annually, the Bank will provide you with information for tax
purposes with respect to all dividends paid including the shares held by the
Bank for your account. As soon as practicable after the date of distribution of
any stock dividend or shares resulting from a stock split, the Bank will furnish
you with a statement reflecting such transaction.

11. TERMINATION. You may terminate your account at any time by adequate notice
in writing to:

The First National Bank of Boston
P.O. Box 1681
Mail Stop 45-01-06
Boston, MA  02105-1681

and the Bank may terminate, suspend or appoint another agent to administer the
Plan upon notice in writing mailed to each participant. Any such notice received
from you by the Bank after a dividend record date shall not be effective until
dividends to which such record date applies have been invested by the Bank and
the shares so purchased credited to your account.


                                      -9-
<PAGE>   24
You may request withdrawal of uninvested voluntary additional cash investments
at any time by writing to the Bank at the above address, provided that such
request is received by the Bank more than two business days prior to the date
the Bank intends to invest such additional cash investments. Notice of
termination from you will be treated as a request for the withdrawal of any
uninvested voluntary additional cash investments held for you by the Bank.

In the event of termination by either the Bank or you, the Bank will send you a
certificate for the full shares in your account; or, if you so elect, will sell
such full shares and remit the proceeds based on the then current market value
less brokerage commissions and any applicable taxes. The Bank will pay cash with
respect to any fractional interest based on current market value.

It should be noted that the price of CML common stock may fluctuate during the
period between a request for sale, its receipt by the Bank, and the ultimate
sale in the open market, within ten business days. This risk should be evaluated
by you when considering your request that the Bank sell your shares; the risk of
a price change will be solely yours. The proceeds from the sale, less brokerage
commissions and any applicable taxes, will be mailed directly to you. A check
for the proceeds will not be mailed prior to the settlement of funds from the
independent entity; settlement occurs three business days after the sale of
shares. All information regarding the redemption of shares will be provided to
the Internal Revenue Service.

12. RESPONSIBILITIES OF THE BANK. The Bank shall not be liable for any acts done
in good faith or for any good faith omission to act, including, without
limitation, any claims of liability (a) rising out of failure to terminate the
participant's account on the death or judication of incompetency of such
participant prior to receipt of written notice to the Bank of such death or
judication of incompetency; (b) with respect to the price or prices at which
shares are purchased or sold for the participant's account; (c) concerning the
times the purchases of shares are made; (d) relating to the value of the shares
acquired for the participant's account.

13. MISCELLANEOUS. Participants may not sell, pledge or otherwise assign or
transfer their accounts, any interest therein or any cash or stock credited to
their accounts. The Bank reserves the right to amend or supplement the Plan, and
CML reserves the right to terminate the Plan; provided such action by the Bank
or CML shall have no retroactive effect that would prejudice the interests of
participants.

HOW TO PARTICIPATE:

Make sure you sign the enclosed Authorization Card.

If you wish to make an additional optional cash payment, simply enclose a check
in the amount desired. ANY CASH PAYMENT THAT YOU WISH TO MAKE NOW 


                                      -10-
<PAGE>   25
(MINIMUM $25, MAXIMUM $3,000 PER MONTH) MAY BE MADE BY CHECK OR MONEY ORDER
PAYABLE TO:

THE FIRST NATIONAL BANK OF BOSTON

Please mail your Authorization Card, checks, and/or any inquiries to:

The First National Bank of Boston
P.O. Box 1681
Mail Stop 45-01-06
Boston, MA 02105-1681 or call shareholder services at 800-730-4001 for
additional information.


                                      -11-
<PAGE>   26
CML
- ---------------------------
524 Main Street
Acton, Massachusetts  01720
Telephone:  (508) 264-4155


                                      -12-
<PAGE>   27
          PROXY                  CML GROUP, INC.                  PROXY
                  PROXY FOR THE ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD DECEMBER 6, 1996


                    THIS PROXY IS SOLICITED ON BEHALF OF THE
                        BOARD OF DIRECTORS OF THE COMPANY


         The undersigned, revoking all prior proxies, hereby appoint(s) Charles
M. Leighton, G. Robert Tod and Paul P. Brountas, and each of them, with full
power of substitution, as proxies to represent and vote as designated herein,
all shares of stock of CML Group, Inc. (the "Company") which the undersigned
would be entitled to vote if personally present at the Annual Meeting of
Stockholders of the Company to be held at the offices of Hale and Dorr, 60 State
Street, Boston, Massachusetts, on Friday, December 6, 1996 at 10:30 a.m., local
time, and at any adjournment thereof.

         IN THEIR DISCRETION, THE PROXIES ARE AUTHORIZED TO VOTE UPON SUCH OTHER
MATTERS AS MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENT THEREOF.


                 CONTINUED, AND TO BE SIGNED ON THE REVERSE SIDE


         THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS GIVEN, THIS PROXY WILL
BE VOTED FOR PROPOSALS 1, 2 AND 3. ATTENDANCE OF THE UNDERSIGNED AT THE MEETING
OR ANY ADJOURNMENT THEREOF WILL NOT BE DEEMED TO REVOKE THIS PROXY UNLESS THE
UNDERSIGNED SHALL REVOKE THIS PROXY IN WRITING.

1.  To elect the following two Class C Directors
       (except as marked below):

Nominees:  Howard H. Callaway and Alison Taunton-Rigby
   ___                   ___
  /__/ FOR all nominees /__/ WITHHELD from all nominees

  For, except vote withheld from the following nominee:
   ___
  /__/ _________________________________________________


2.    To ratify the appointment of           For   Against     Abstain
      Deloitte & Touche LLP as the           ___       ___        ___
      Company's Independent Accountants.    /__/      /__/       /__/

3.    To transact such other business        For   Against     Abstain
      as may properly come before the        ___      ___        ___
      meeting or any adjournment thereof.   /__/     /__/       /__/

      MARK HERE FOR       ___             MARK HERE IF YOU    ___
      ADDRESS CHANGE     /__/             PLAN TO ATTEND     /__/
      AND NOTE BELOW                            THE MEETING

Please sign exactly as name appears hereon. When shares are held by joint
owners, both should sign. When signing as attorney, executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by President or other authorized officer. If a
partnership, please sign in partnership name by authorized person.

Signature: __________________________ Date_________________

Signature: __________________________ Date_________________



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