MORGAN KEEGAN INC
10-K, 1994-10-28
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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			SECURITIES AND EXCHANGE COMMISSION

				WASHINGTON, D.C. 20549

			___________________________________________

						FORM 10K

		ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF

			THE SECURITIES EXCHANGE ACT OF 1934

		          FOR THE FISCAL YEAR ENDED JULY 31, 1994

				COMMISSION FILE NO. 1-9015

			___________________________________________

					MORGAN KEEGAN, INC.

			(Exact name of Registrant as specified in its charter)

		_________________________________________________________

	Tennessee							62-1153850

(State or other jurisdiction of				(I.R.S. Employer
Identification No.)

incorporation or organization)

Fifty Front Street

Memphis, Tennessee

38103

		Registrant's telephone number, including area code: (901)
524-4100

	________________________________________________________________
 ___

	Title of each class				Name of each exchange on which registered

Common Stock, $.625 par value				New York Stock Exchange, Inc.

		Securities registered pursuant to Section 12 (g) of the Art

			Common Stock, par value $.625 per share

						(Title of Class)

	Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the Registrant was required to
file such reports), and (2) has been subject to such filing
requirements for at least the past 90 days.  Yes_X_ No ____.

	Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K (229.405 of this chapter)
is not contained herein, and will not be contained, to the best
of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form
10-K or any amendment to this Form 10-K.

	At October 1, 1994, the Registrant had approximately 13,557,661
shares of Common Stock outstanding.  The aggregate market value
of Common Stock held by non-affiliates was approximately
$176,249,593.

	DOCUMENTS INCORPORATED HEREIN BY REFERENCE:

Portions of the Registrant's Annual Report to Shareholders for
the year ended July 31, 1994, which has been furnished to the
Commission pursuant to Regulation 240.14a(3) (c), are
incorporated by reference into Parts I and II of this Report on
Form 10-K.  Portions of the Proxy Statement to be used in
connection with the solicitation of proxies to be voted at the
Registrant's annual meeting of shareholders to be held November
22, 1994, which will be filed with the Commission pursuant to
Regulation 240.14a(6)(c) prior to October 27, 1994, are
incorporated by reference into Part III and Part IV of this
Report on Form 10-K.                                            
                                                                
    <PAGE>

PART I

Item 1.  BUSINESS

 General



Morgan Keegan, Inc. (Registrant) is a holding company whose
principal subsidiary, Morgan Keegan & Company, Inc. (M.K. & Co.)
is a regional securities broker/dealer serving retail customers
in the southeastern United States and institutional clients
throughout the United States and abroad.  The Registrant has
very few operations and substantially all of the Registrant's
consolidated revenues are generated through the broker/dealer
subsidiary.  The subsidiary is a trader, broker and underwriter
of fixed income and equity securities and provides related
financial services in support of its broker/dealer activities. 
Products offered by M.K. & Co. include stocks; corporate and
tax-exempt bonds; U.S. Government, agency and guaranteed
securities; tax advantaged investments; options; investment and
advisory services; a money market fund; and a regional mutual
fund managed by the Morgan Asset Management.  M.K. & Co. also
provides capital raising services for corporate and government
clients, margin credit for individual customers, research, and
economic and business analysis of financial and stock market
data for its customers.  The percentage (%) of total revenues
derived from the various business areas is as follows:

<TABLE> 

<CAPTION>

								Year Ended July 31

					    1994		   1993		   1992 

<S>                                         	<C>           
		<C>                         <C> 

Institutional clients				31		32			34

Retail customers				41		 41			41

Investment banking fees, interest and 

other activities			    		28		 27			25

 Total					          100		100		         100

</TABLE>

M.K. & Co. is a two seat member of the New York Stock Exchange,
Inc. ("NYSE"), owns seats on the American Stock Exchange, Inc.
("AMEX"); the New York Financial Futures Exchange, Inc.
("NYFE"); the Philadelphia Stock Exchange, Inc. ("PHLX"); the
Chicago Board of Options Exchange, Inc. ("CBOE") and the Chicago
Stock Exchange ("CSE").  Certain seats are leased to third
parties under agreements which may be canceled by either party
on 30 days' notice.  M.K. & Co. is a member of the National
Association of Securities Dealers ("NASD"), the Securities
Industry Association, and the Securities Investor Protection
Corporation ("SIPC").  SIPC provides protection for customers up
to $500,000 each, with a limitation of $100,000 for claims for
cash balances. 

<PAGE>

	M.K. & Co. has twenty-nine offices in twelve states.  The
following table reflects the number of account executives in
each office as of July 31, 1994: 

<TABLE> 

<CAPTION>

			  Account						Account         

Office			Executives		Office				 Executives

<S>                                <C>                 <C>      
                      <C> 

Birmingham, Alabama		32	New Orleans, Louisiana		22

Decatur, Alabama	   	  5	Shreveport, Louisiana			13

Fairhope, Alabama		  3	Boston, Massachusetts		  3

Huntsville, Alabama		  9	Jackson, Mississippi			23

Mobile, Alabama		14	New York, New York			  4

Montgomery, Alabama	18	Wilmington, North Carolina		  3

Little Rock, Arkansas		47	Jackson, Tennessee			  7

Ft. Lauderdale, Florida	  7	Knoxville, Tennessee			21

Pensacola, Florida		  8	Memphis, Tennessee

Atlanta, Georgia		23	Headquarters			         105

Bowling Green, Kentucky	  5	Suburban Office			32

Lexington, Kentucky 		  5	Nashville, Tennessee			27

Louisville, Kentucky		  7	Austin, Texas			 	22

Baton Rouge, Louisiana	12	Dallas, Texas				  2

Lafayette, Louisiana		  6	Houston, Texas			  7

TOTAL								         492

</TABLE>

<PAGE>



 Revenues by Source

	The following table sets forth the Registrant's consolidated
revenues indicated in dollars and as a percentage of total
revenues for the periods: 

<TABLE> 

<CAPTION>                                                 
(Dollars in Thousands)               

				                              Year Ended July 31            
              

						1994     		1993     	       1992

				   Amount	 %  	 Amount 	%  	 Amount 	%  <S>                 
                     <C>       <C>      <C>          <C>       
<C>    <C>   

REVENUES 

Commissions 

Listed securities	   	   $22,748	9.81	$20,457	9.78	$18,378    
10.00 Over-the-counter securities	     10,076	4.35	  10,159     
  	4.86	    9,041       4.90 Options			       1,990	0.86	   
1,927	0.92	    2,089       1.10 

Other				     11,723	5.06	  11,196	5.35	    7,632       4.20

	TOTAL		     46,537      20.08	  43,739         20.91	  37,140  
 20.20  Principal transactions 

Corporate securities		     33,541      14.47	  34,404	16.44	 
28,161     15.40 Municipal securities		    14,135	 6.10	 
17,432	  8.33	  12,037       6.60 

U.S. government obligations	    41,746        18.02	 
51,297	24.52	  48,588     26.60







	TOTAL		    89,422	38.59	103,133	49.29	  88,786     48.60

Investment banking 

Corporate securities		   32,850	14.18	15,760		  7.53	  16,730   
  9.20 Municipal securities		     4,059	  1.75	  3,947		  1.89	 
3,960        2.20 Underwriting, management  

  and other fees		  18,923	  8.17	   9,571	  4.58	   9,862      
5.40

	TOTAL		  55,832	24.10	 29,278	14.00	 30,552      16.80 
Interest 

Interest on margin balances	  10,824	  4.67	   7,047	  3.37	  
5,941        3.30 Interest on securities owned	  14,070	  6.07	
12,627	  6.04	 12,709        7.00

	TOTAL		  24,894	10.74	 19,674	  9.41	 18,650      10.30  Other
Income			  15,035	  6.49	 13,371	  6.39	  7,536	        4.10

	TOTAL REVENUES	$231,720      100.0  $209,195	          100.0
$182,664	     100.0

</TABLE>

	Because of the interdependence of various activities and
departments of the Registrant's business, and the arbitrary
assumptions involved in allocating overhead, including
administrative, communications and securities processing
expenses, it is not possible to state the percentage
contribution to net income of each aspect of the Registrant's
operation.

 <PAGE>

Institutional Business

	During the three years ended July 31, 1994, approximately 32%
of the Registrant's total consolidated revenues were derived
from institutional clients.  M.K. & Co. institutional clients
include mutual funds, commercial banks, thrift institutions,
insurance companies, pension funds and private money managers. 
Most of these clients are located in the United States; however,
some are located abroad, principally in the United Kingdom and
Canada.  In the fiscal year ended July 31, 1994, no single
institutional client accounted for more than 2% of the
Registrant's total revenues.  M.K. & Co. institutional clients
purchase or sell fixed income and equity securities primarily in
large dollar amounts; transactions in these securities are
usually executed for these clients on a principal basis.  See
PRINCIPAL TRANSACTIONS.  M.K. & CO. also provides other
services, including research, to its institutional clients.

	For the fiscal years ended July 31, 1994, 1993, and 1992,
institutional revenues and percentages of total revenues were
$72,774,000 (31%), $66,748,000 (32%) and $62,315,000 (34%)
respectively.

 Retail Business

	During each of the three years ended July 31, 1994,
approximately 41% of the Registrant's total revenues were
derived from transactions with retail (individual) customers. 
For the fiscal years ended July 31, 1994, 1993, and 1992, such
revenues of total consolidated revenues were $95,576,000,
$86,001,000 and $74,219,000 respectively.



Retail commissions are charged on both exchange and
over-the-counter transactions in accordance with a schedule
which M.K. & Co. has formulated.  In certain cases, discounts
from the schedule are granted to retail customers, generally on
large trades or to active customers.  In addition to acting as a
broker/dealer for its retail customers, M.K. & Co. supplies them
with equity and fixed income research, conducts seminars and
makes available personal financial planning services.

	Transactions in securities may be executed on either a cash or
margin basis.  As a service to its retail customers, M.K. & Co.
provides margin accounts which allow the customer to pay less
than the full cost of a security purchased, the balance of the
purchase price being provided by M.K. & Co. as a loan secured by
the securities purchased.  The amount of the loan is subject to
the margin requirements (Regulation T) of the Board of Governors
of the Federal Reserve System, NYSE margin requirements, and
M.K. & Co. internal policies, which in some instances are more
stringent than Regulation T or exchange requirements.  In
permitting customers to purchase securities on margin, M.K. &
Co. bears the risk of a market decline which could reduce the
value of its collateral below the customers' indebtedness. 
Interest charged on customer margin accounts represented
approximately 4.7% of total revenues in fiscal 1994.

Principal Transactions

	M.K. & Co. trades for its own account in corporate and
tax-exempt securities and U.S. government, agency and guaranteed
securities.  Most of these transactions are entered into in
order to facilitate the execution of customers' orders to buy or
sell these securities.  In addition, it trades certain equity
securities in order to "make a market" in these securities.  As
of July 31, 1994, the Registrant made a market in common stock
or other equity securities of approximately 113 corporations,
the majority of which are stocks followed by its research
department. 

<PAGE>

M.K. & Co. trading activities require the commitment of capital.
All principal transactions place the Registrant's capital at
risk.  Profits and losses are dependent upon the skills of
employees and market fluctuations.  The following table sets
forth for the year ended July 31, 1994, the highest, lowest and
average month-end inventories (including the aggregate of both
long and short positions) for the types of securities in which
M.K. & Co. acts as principal: 

<TABLE> 

<CAPTION>				Highest 	Lowest  		Average

			     		Inventory	Inventory		Inventory 

<S>                                   		<C>                <C>  
                      <C>    

Common stocks			$28,521,215	 $10,907,806		$18,908,357

Corporate debt securities		  36,247,759	    9,603,462		 
16,434,438

Tax-exempt securities			  71,100,576	  30,094,970		  46,459,207

U.S. government, agency, 

and  guaranteed securities		308,516,743	  98,902,589		176,756,998

</TABLE>



The following table sets forth the composition of revenues from
principal transactions:

<TABLE> 

<CAPTION>    

			                                 Year Ended July 31          
             

				1994     			1993     	       1992

			 	Amount 	 %  	 Amount 	  %  	 Amount	%   <S>                
        		<C>       	<C>         <C>        <C>           <C>   
   <C> 

Common stock		$27,055,067	30	$27,272,840	26	$21,199,105	24

Corporate debt sec.		   6,486,202	  7	    7,131,304	  7	   
6,961,973	  8

Tax-exempt securities		   4,135,366	16	  17,432,459	17	 
12,037,414	14

U.S. government, agency   

and guaranteed  securities	 41,746,006	47	  51,296,548	50	 
48,587,900	54

Total				$89,422,641  100      $103,133,151  100	$88,786,392  100

</TABLE>

 <PAGE>

 Item I. BUSINESS (Continued)

	M.K. & Co. participates in selling groups organized to
distribute new issues of securities of the Federal Home Loan
Bank, the Federal National Mortgage Association, the Federal
Home Loan Mortgage Corporation, the Federal Farm Credit Bank and
the Student Loan Mortgage Association.  The following table sets
forth selling group participations of M.K. & Co. in
distributions of agency securities: 

<TABLE> 

<CAPTION>

	Year Ended			 Number		      Amount of

	  July 31  			Issues		   	      Participations                 
  

		<S>                          <C>                          

	<C>

		1994			  70				$566,630,000

		1993			  81				  690,705,000

		1992			  99				  963,215,000

		1991			102				  707,850,000

		1990			  98				  679,730,000 

</TABLE>

Repurchase Transactions

M.K. & Co. engages in repurchase transactions primarily to
facilitate the sale of U.S. government, agency and guaranteed
securities.  A repurchase transaction is the sale of a security
coupled with an agreement by the seller to repurchase the
security at the sale price.  A reverse repurchase transaction is
the purchase of the security with an agreement to resell it. 
M.K. & Co. repurchase transactions are generally matched in
order to minimize the risk of loss due to fluctuation in the
underlying securities prices.  In a matched repurchase
transaction, M.K. & Co. will simultaneously engage in a
repurchase transaction and a reverse repurchase transaction
covering the same security.  The other party to a matched
repurchase agreement looks to M.K. & Co. for delivery of the
securities or repurchase of the securities, as the case may be. 
M.K. & Co. takes a risk that it will be obligated to perform
whether or not the other party performs.  M.K. & Co. attempts to
minimize this risk by dealing with those deemed credit worthy.

	Although repurchase transactions are structured as sales,
courts recently have treated them as financing transactions,
that is, loans collateralized by securities.  Because of this
uncertain nature of the transaction, it is M.K. & Co.'s practice
to take steps to perfect a security interest in the securities
to protect itself if a transaction were deemed a loan.  In
repurchase transactions M.K. & Co. bears the risk that the other
party to the transaction will fail to perform its obligation to
repurchase the securities (repay the loan) or to deliver the
securities purchased (return the collateral).  In such event,
M.K. & Co. could incur a loss equal to the difference between
the price to be paid for the securities and their market value
at the repurchase date.  If the transaction is deemed to be a
loan and should M.K. & Co. fail to take possession of the
securities acquired by it in such a transaction, or otherwise
fail to perfect a security interest in them, the loss could be
equal to the full repurchase price. 

<PAGE>



Concentrations of Credit Risk

	As a securities broker/dealer, M.K. & Co. is engaged in various
securities trading and brokerage activities servicing a diverse
group of domestic and foreign corporations, governments,
institutional and retail (individual) investors.  A substantial
portion of M.K. & Co. transactions are collateralized and are
executed with and on behalf of institutional investors including
other broker/dealers, commercial banks, insurance companies,
pension plans, mutual funds and other financial institutions. 
M.K. & Co.'s  exposure to credit risk associated with the
non-performance of these customers in fulfilling their
contractual obligations pursuant to securities and commodities
transactions, can be directly impacted by volatile trading
markets which may impair the customers' ability to perform. 
M.K. & Co. principal activities are also subject to the risk of
counterpart non-performance.

	In connection with these activities, particularly in U.S.
government and agency securities, M.K. & Co. enters into
collateralized reverse repurchase and repurchase agreements,
securities lending arrangements and certain other secured
transactions which may result in significant credit exposure in
the event the counterparty to the transaction was unable to
fulfill their contractual obligations.  In accordance with
industry practice, repurchase agreements and securities
borrowing arrangements are generally collateralized by cash or
securities with a market value in excess of the obligation under
the contract.  M.K. & Co. attempts to minimize credit risk
associated with these activities by monitoring customer credit
exposure and collateral values on a daily basis and requiring
additional collateral to be deposited when necessary.  M.K. &
Co. participates in the trading of some derivative securities
for its customers which is not a major portion of its business.

 Investment Banking

	M.K. & Co. participates in corporate and tax-exempt securities
distributions as a member of an underwriting syndicate or a
member of a selling group.  Tax-exempt securities are
obligations issued by state and municipal governments,
hospitals, public utility systems and industrial development
authorities.  M.K. & Co. underwriting activities, together with
its selling group participations, are important as a source of
securities for sale to its customers.  The following table sets
forth corporate and tax-exempt underwriting syndicate
participations of the subsidiary: 

<TABLE> 

<CAPTION>

			CORPORATE	       			TAX-EXEMPT  

Year Ended		Number of	  Amount of	Number of		  Amount of    

   July 31  		 Issues  	Participations	 Issues  		Participations 
   <S>         <C>    <C>           <C>     <C>
  1994		  	    330		$774,651,373	   159   		$312,056,000  

  1993			    307	 	  596,588,928	   168   		  430,272,000  

  1992		  	    245	 	  547,846,000	   162   		  341,310,000  

  1991		  	    126	 	  214,325,000	   149   		  195,578,000  

  1990		  	    149	 	  187,539,000	   118   		  181,265,000

</TABLE>

Participation in an underwriting syndicate or a selling group
involves both economic and regulatory risks.  A participant may
incur losses if it is unable to resell the securities it has
committed to purchase, or if it is forced to liquidate its
commitment at less than the agreed purchase price.  In addition,
under federal securities laws, other statutes and court
decisions, a participant may be subject to substantial liability
for material misstatements or omissions in prospectuses and
other communications with respect to such offerings.  Further,
underwriting commitments involve a charge against net capital
and the ability to make underwriting commitments may be limited
by the requirement that it must at all times be in compliance
with the net capital rule.  See Note 10 - Regulatory
Requirements - on page 21 of the 1994 Annual Report to
Shareholders.

 <PAGE>

In addition to its underwriting and selling group activities,
M.K. & Co. engages in structuring, managing and marketing
private offerings of corporate and tax-exempt securities, and
assists in arranging mergers, acquisitions, divestitures and
venture capital financing.  M.K. & Co. provides valuation and
financial consulting services for gift and estate tax purposes,
employee stock ownership trusts, mergers, acquisitions, stock
purchase agreements and other corporate purposes, as well as
valuations for private companies in the process of going public.
Other services include long-range financial planning, financial
public relations and cash management services.  The Registrant's
subsidiary, Merchant Banking, Inc. which serves as a general
partner in a limited partnership, Morgan Keegan Merchant Banking
Fund Limited Partnership, which currently has approximately
$5,000,000 in assets and is engaged in merchant banking
activities.

Other Products

	M.K. & Co. offers special products, including insurance
products and interests in various tax advantaged investments. 
Such tax advantaged investments are generally in the form of
limited partnership interests in real estate, oil drilling, or
similar ventures.  Neither the Registrant nor the broker/dealer
acts as the general partner for such partnerships.  Morgan
Keegan Managed Futures, Inc., a wholly-owned subsidiary of the
Registrant, act as general partner to the Southern Capital
Enhanced Equity Fund Limited Partnership, (the "Fund"), an
investment limited partnership.  The Fund seeks substantial
capital appreciation through investing approximately 80% of its
assets in growth stocks and the remaining assets in a stock
index futures trading program.

	M.K. & Co. is a distributor of shares of Bedford Money Market
Fund, a money market mutual fund whose shares are sold without a
sales charge.  The fund is managed by Provident Institutional
Management Corporation.  M.K. & Co. also sells shares in unit
investment trusts which hold portfolios of tax-exempt bonds, and
as a service to its customers, offers shares of various mutual
funds including those of Southern Capital Fund.  This fund,
which invests primarily in equity securities of companies 
located in the southern United States, is a mutual fund managed
by Morgan Asset Management, Inc., a subsidiary of the
Registrant, and is solely distributed by M.K. & Co.  Also, M.K.
& Co. acts as a broker in the purchase and sale of put and call
options on the CBOE, AMEX and other exchanges.

Research Services

	M.K. & Co.'s research services include the review and analysis
of the economy, general market conditions, industries and
specific companies; recommendation of specific action with
regard to industries and specific companies; review of customer
portfolios; furnishing of information to retail and
institutional customers; and responses to inquiries from
customers and account executives.  These services are made
available generally without charge to customers.

<PAGE>

 Administration and Operations

	Administrative and operations personnel are responsible for the
execution of orders; processing of securities transactions;
receipt, identification and delivery of funds and securities;
internal financial control; accounting functions; office
services; custody of customers' securities; and compliance with
regulatory requirements.

	There is considerable fluctuation in the volume of transactions
which a securities firm must handle.  In the past, when the
volume of trading in securities reached record levels, the
securities industry experienced serious operating problems. 
M.K. & Co. has never experienced any significant operating
difficulties, even during periods of exceptionally heavy
trading.  There is, however, no assurance that heavy trading
volume in the future will not result in clearing and processing
difficulties.



The following table sets forth high, low and average monthly
purchase and sale transactions processed by M.K. & Co: 

<TABLE> 

<CAPTION>

	Year Ended				          Number of Transactions           

	 July 31  			High 		   Low  			Average

	<S>				<C>		    <C>			            <C>

	  1994				56,859		  38,457			43,340

	  1993				43,544		  28,358			36,584

	  1992				40,019		  24,847			31,344

	  1991				29,898		  15,925			22,894

	  1990				23,072		  16,027			19,314 </TABLE>

M.K. & Co. uses its own electronic data processing equipment to
process orders and floor reports, transmit execution reports to
its branches, and record all data pertinent to trades.  It also
clears its own securities transactions.

	M.K. & Co. believes that its internal controls and safeguards
against securities theft, including use of depositories and
periodic securities counts, are adequate.  As required by the
NYSE and certain other authorities, M.K. & Co. carries fidelity
bonds covering any loss or theft of securities, as well as
embezzlement and forgery.  The amount of such bonds, which
provide total coverage of $15,000,000 (with $500,000 deductible
provision per incident) is considered adequate.

	M.K. & Co. posts its books and records daily and believes they
are accurate.  Periodic reviews of certain controls are
conducted, and administrative and operations personnel meet
frequently with management to review operational conditions in
the firm.  Operations personnel monitor day to day operations to
assure compliance with applicable laws, rules and regulations.

Employees

	As of July 31, 1994, the M.K. & Co. had 1,218 employees, 492 of
whom were account executives, 536 of whom were engaged in other
service areas, including trading, research and investment
banking, and 190 of whom were employed in accounting, clearing
and processing, management and other activities.

<PAGE>

In large part, the Registrant's future success is dependent upon
its subsidiary's continuing ability to hire, train and retain
qualified account executives.  During the fiscal year ended July
31, 1994, M.K. & Co. hired 107 account executives for a net
increase of 54 over the beginning of the fiscal year.  M.K. &
Co. trains new account executives who are required to take
examinations given by the NYSE, the NASD and certain state
securities regulators in order to be registered and qualified. 
M.K. & Co. also provides continuing training programs for
account executives.  Competition is intense among securities
firms for account executives with good sales production records.

	M.K. & Co. considers its employee relations to be good and
considers compensation and employee benefits offered which
include medical, life and disability insurance, 401-K retirement
plan and a discounted stock purchase plan, to be competitive
with those offered by other securities firms.

Regulation

	The securities industry in the United States is subject to
extensive regulation under federal and state laws.  The SEC is
the federal agency charged with administration of the federal
securities laws.  Much of the regulation of broker/dealers,
however, has been delegated to self-regulatory organizations,
principally the NASD and the national securities exchanges. 
These self-regulatory organizations adopt rules (which are
subject to approval by the SEC) which govern the industry and
conduct periodic examinations of member broker/dealers. 
Securities firms are also subject to regulation by state
securities commissions in the states in which they are
registered.  M.K. & Co. is registered in 50 states.

	The regulations to which broker/dealers are subject cover all
aspects of the securities business, including sales methods,
trade practices among broker/dealers, capital structure of
securities firms, uses and safekeeping of customers' funds and
securities, recordkeeping, and the conduct of directors,
officers and employees.  Additional legislation, changes in
rules promulgated by the SEC and by self-regulatory
organizations, or changes in interpretation or enforcement of
existing laws and rules, often affect directly the method of
operation and profitability of broker/dealers.  The SEC and the
self-regulatory organizations may conduct administrative
proceedings which can result in censure, fines, suspension or
expulsion of a broker/dealer, its officers or employees.  The
principal purpose of regulation and discipline of broker/dealers
is the protection of customer and the securities market rather
than the protection of creditors and stockholders of
broker/dealers.

	One of the most important regulations with which the
Registrant's broker/dealer subsidiary must continually comply is
the "net capital rule" of the Securities and Exchange Commission
and a similar rule of the New York Stock Exchange.  These rules,
under the alternative method, prohibit a broker/dealer from
engaging in any securities transactions at a time when its net
capital is less than 2% of aggregate debit balances arising from
customer transactions; in addition, restrictions may be imposed
on the operations of a broker/dealer if its net capital is less
than 5% of aggregate debit items.  At July 31, 1994, the
Registrant's subsidiary's net capital was 45% of aggregate debit
items.  See Note 10 - Regulatory Requirements - page 21 of Notes
to Consolidated Financial Statements of the 1994 Annual Report
to Shareholders.

	The laws, rules and regulations of the various federal, state
and other regulatory bodies to which the business of the
Registrant is subject are constantly changing.  While management
believes that it is currently in compliance in all material
respects with all laws, rules and regulations applicable to its
business, it cannot predict what effect any such changes might
have.

<PAGE>

 Item 2.  PROPERTIES

	The Registrant's headquarters occupy approximately 108,000
square feet in Morgan Keegan Tower in Memphis, Tennessee.  All
of the Registrant's offices are leased.  See Note 4 - Leases on
page 18 of Notes to Consolidated Financial Statements of the
1994 Annual Report to Shareholders.

Item 3.  LEGAL PROCEEDINGS

	On August 31, 1994, the Court in In Re Taxable Municipal Bond
Securities Litigation, MDL 863 ("the MDL") gave tentative
approval to a class settlement of $21.2 million to be paid by
the Underwriters in all taxable bond syndicates involved in the
MDL and certain other defendants.  The MDL was previously
described in prior Form 10-Q and Form 10-K SEC filings.  The
Registrant's broker/dealer subsidiary, Morgan Keegan & Company,
Inc. ("M.K. & Co."), is responsible for a small percentage of
the settlement, and while the settlement is subject to a number
of pre-conditions, including final approval by the Court,
management is of the opinion that the litigation will be
effectively settled and that such a settlement will have no
material adverse effect on M.K. & Co.'s results of operations or
financial condition.  In the event a settlement is not achieved,
management is of the opinion that it has meritorious defenses
and has advised its counsel to vigorously defend all claims
arising from the MDL.

	In addition to the matters described above, M.K. & Co. is
subject to various claims incidental to its securities business.
While the ultimate resolution of pending litigation and claims
cannot be predicted with certainty, based upon the information
currently known, management is of the opinion that it has
meritorious defenses and has instructed its counsel to
vigorously defend such lawsuits and claims, and that liability,
if any, resulting from all litigation will have no material
adverse effect on the Registrant's consolidated financial
condition.

Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

	No matters were submitted to security holders during the fourth
quarter of the fiscal year covered by this report.

	PART II



Item 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED

 SHAREHOLDER MATTERS

	The information required by this item is incorporated herein by
reference to Note 12 - Quarterly Results of Operations
(Unaudited) - on page 22 of the 1994 Annual Report to
Shareholders, a copy of which is enclosed.

<PAGE>

Item 6.  SELECTED FINANCIAL DATA

	The information required by this item is incorporated herein by
reference to the Ten Year Financial Summary on pages 10 and 11
and Additional Financial Information (Unaudited) on page 13 of
the 1994 Annual Report to Shareholders, a copy of this is
enclosed.

Item 7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL 
CONDITION AND  RESULTS  OF  OPERATIONS

	The information required by this item is incorporated herein by
reference to page 12 of the 1994 Annual Report to Shareholders,
a copy of which is enclosed.

Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

	The information required by this item is incorporated herein be
reference to pages 14 through 23 of the 1994 Annual Report to
Shareholders, a copy of which is enclosed.

Item 9.  DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

	There were no disagreements on accounting and financial
disclosure.



PART III

 Item 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

	The information required by this item is incorporated herein by
reference to the Registrant's definitive Proxy Statement which
will be filed with the Commission pursuant to Regulation 240.14a
(6)(c) on October 11, 1994 and will be used in connection with
the solicitation of proxies to be voted at the Registrant's
annual meeting of shareholders to be held November 22, 1994.

 Item 11.  EXECUTIVE COMPENSATION

	The information required by this item is incorporated herein by
reference to the Registrant's definitive Proxy Statement which
will be filed with the Commission pursuant to Regulation 240.14a
(6)(c) on October 11, 1994 and will be used in connection with
the solicitation of proxies to be voted at the Registrant's
annual meeting of shareholders to be held November 22, 1994.

<PAGE>

Item 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND

   MANAGEMENT

	The information required by this item is incorporated herein by
reference to the Registrant's definitive Proxy Statement which
will be filed with the Commission pursuant to Regulation 240.14a
(6)(c) on October 11, 1994 and will be used in connection with
the solicitation of proxies to be voted at the Registrant's
annual meeting of shareholders to be held November 22, 1994.

 Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

	The information required by this item is incorporated herein by
reference to the Registrant's definitive Proxy Statement which
will be filed with the Commission pursuant to Regulation 240.14a
(6)(c) on October 11, 1994 and will be used in connection with
the solicitation of proxies to be voted at the Registrant's
annual meeting of shareholders to be held November 22, 1994. 



PART IV

 Item 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS
ON FORM 8-K

 (a)  List of Financial Statements, Financial Statement
Schedules and Exhibits

	(1) The following consolidated financial statements of the
Registrant and its subsidiaries, included in the 1994 Annual
Report to Shareholders are incorporated by reference in Item 8:



Consolidated Statements of Financial Condition        July 31,
1994 and 1993

Consolidated Statements of Income			Years ended July 31, 1994,

							1993, and 1992

Consolidated Statements of Stockholders' Equity      Years ended
July 31, 1994,

							1993, and 1992

Consolidated Statements of Cash Flows		Years ended July 31, 1994,

							1993, and 1992

Notes to Consolidated Financial Statements

 <PAGE>

	(2)	The following consolidated financial statement schedules of
Morgan Keegan, Inc. and subsidiaries are included in Item 14 (d):

		Schedule I  -   Marketable Securities and Other Investments

		Schedule III -  Condensed Financial Statements of Registrant

		Schedule IX  -  Short Term Borrowings

		Schedule X   -  Supplementary Income Statement Information

	All other schedules for which provision is made in the
applicable accounting regulations of the Securities and Exchange
Commission are not required under the related instructions or
are inapplicable, and therefore have been omitted.



(3)	The following exhibits are filed herewith or incorporated by
reference as indicated.  Exhibit numbers refer to Item 601 of
Regulation S-K:

		Exhibit 3 - Articles of Incorporation filed as Exhibits B & C
and Bylaws to Proxy Statement.

		Exhibit 11 - Statement re:  Computation of Per Share
Earnings	Page 22

		Exhibit 13 - Annual Report to Shareholders*

		Exhibit 22 - List of Subsidiaries of Registrant*

		Exhibit 23 - Consent of Independent Auditors			Page 23



*Certain portions of the Annual Report to Shareholders are
incorporated herein by reference;  the Annual Report to
Shareholders is not to be deemed filed as a part of this Annual
Report on Form 10-K.

(b)	No reports on Form 8-K were filed during the fourth quarter
of the year ended July 31, 1994.

(c)	Exhibits - The response to this portion of Item 14 is
submitted as a separate section of this report.

(d)	Financial Statement Schedules - The response to this portion
of Item 14 is submitted as a separate section of this report.

 <PAGE>







SIGNATURES

	Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

					MORGAN KEEGAN, INC.

					        (REGISTRANT)



				BY  /S/ ALLEN B. MORGAN, JR.

					  Allen B. Morgan, Jr.

					   	Chairman

					Date:  October 26, 1994

	Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons
on behalf of the Registrant and in the capacities and on the
date indicated.

SIGNATURE				TITLE					DATE

 /S/  ALLEN B. MORGAN, JR.

	 Allen B. Morgan, Jr.		Chairman and Director		October 26, 1994

 

/S/  WILLIAM W. DEUPREE, JR. 

	William W. Deupree, Jr.		President			October 26, 1994



/S/  JOHN W. STOKES, JR. 

	John W. Stokes, Jr.		Vice President and Director		October 26,
1994



/S/  JOSEPH C. WELLER 

	Joseph C. Weller		Secretary/Treasurer and Director	October 26,
1994



/S/  KENNETH F. CLARK, JR. 

	Kenneth F. Clark, Jr.			Director			October 26, 1994



/S/  JAMES E. HARWOOD, III 

	James E. Harwood, III		Director			October 26, 1994

<PAGE>

 <TABLE> 

Schedule I 

Marketable Securities and Other Investments 

Morgan Keegan, Inc. and Subsidiaries 

July 31, 1994



 <CAPTION>                                				Amount at which   
                                    								Each Portfolio of   
                      					Number of Shares       	Equity
Securities &                         					or Units-Principal    
  	Market Value of      Each Other Issue Name of Issuer and
Title        Amount of Bonds  Cost of       Each Issue
at		Carried in the     of Each Issue                	        and
Notes    Each Issue(1)Bal. Sheet Date     Balance Sheet(2) <S>  
                                    <C>                   <C>   
         <C>                  <C> 

MARKETABLE  SECURITIES

Stocks                        		106,591           
		($12,661,197)             ($12,661,197)

State and municipal 

	obligations (3)		      52,522,000 		   42,698,588              
  42,698,588 

U.S. government obligations         90,828,282           	  
91,082,661                  91,082,661 

Corporate bonds                	        8,237,200          		   
8,040,512                    8,040,512 

Commercial paper & bankers'   

acceptances                			   6,000               		5,941    
         	 5,941                         	        ______________
             _______________             ____________           
              		     151,700,073             	  129,166,505     
         129,166,505 

 OTHER  INVESTMENTS

Stocks (4)                 			     N/A                	     
2,416,777                  2,416,777                         		 
      _____________                 ______________          
_____________           TOTAL                         
151,700,073                	$131,583,282             
$131,583,282 



 <FN>                                

(1)  Securities are marked to market each month. 

(2)  Amounts net of securities sold, not yet purchased in the
amount of $35,985,006. 

(3)  Municipal obligations include an issue with a par value of
$12,700,000  which has been written down to a fair market value
of $5,715,000  at July 31, 1994 as determined by management. 

(4)  Market value quotations not available; represents market
value at July 31, 1994 as determined by management. 

</TABLE> 

<PAGE>



<TABLE> 

Schedule III 

Condensed Financial Statements of Registrant 

Morgan Keegan, Inc. 

 <CAPTION> 

Condensed Balance Sheets                                        
            July 31            

<S>                                                 		          
                <C>                 	 <C> 

ASSETS                                         				      1994   
 		  1993  

     	Cash                                    				     $1,000   
               $1,000      

	Securities owned                             	                 
     1,767,365    	       1,370,889      

	Furniture, equipment and leasehold improvements       

	  less allowances for depreciation and amortization       

	  ($7,261,972  at July 31, 1994,  $5,962,978  at 

	  July 31, 1993)          					5,575,852      	     5,385,361

      	Investments in subsidiaries (a)                          
   128,761,416    	  107,845,791      		Intercompany (a)        
                             				     3,916,764      		Other
assets                                       		2,908,830        
      271,667           Total Assets                            
			      $139,014,463   	$118,791,472                           
                                      

LIABILITIES

     	Commercial paper                             		      
$10,593,126    	$12,456,817      		Intercompany (a)             
              			3,056,619 



STOCKHOLDERS' EQUITY

     	Common Stock                                 			8,565,006 
   	   8,919,995      		Additional paid-in-capital              
                  	5,522,052      	 13,941,237      		Retained
earnings                               	        111,277,660     
   83,473,423                                              
					      $125,364,718     $106,334,655           Total
Liabilities and Stockholders' Equity               	     
$139,014,463     $118,791,472 

</TABLE>



 <TABLE>                                                        
        



Condensed Income Statements                                     
Year Ended July 31                        

			                                       1994              1993
      	1992    

<S>                                                             
  <C>                <C>             <C> 

Rental income                            		$1,881,486   
$1,522,033      $1,252,844  

Interest income                              		  4,198,859      
 145,582          267,561  

Capital gain                             		  2,248,375 

Depreciation                             		 (1,881,486)  
(1,522,033)     (1,252,844) 

Other                                    			         6,636    	 
 608,160          (27,469) 

Income taxes                             		    (915,000)     
(300,000)          (97,000) 

Income from subsidiaries                     	 26,302,292    
30,247,874     25,647,784

                                   		       ____________  
____________   ___________      

Net income                            			 $31,841,162  
$30,701,616      $25,790,876                                    
                    

<FN> (a)  Eliminated in consolidation See accompanying notes. 

</TABLE> 

<PAGE>



 <TABLE> 

Schedule III - Continued 

Condensed Financial Statements of Registrant 

Morgan Keegan, Inc. 



<CAPTION> 

Condensed Statement of Cash Flows                            

Year Ended July 31               

<S>                                                             
   <C>                 <C>              <C>                     
           					   	1994          	   1993             1992  

Cash Flows From Operating Activities   

     Operations (net income)                    $31,841,162     
 $30,701,616        $25,790,876       	      Less:  Income from
subsidiaries   	      (26,302,292)       (30,247,874)     
(25,647,784)      	      Amortization of restricted stock  	    
    1,580,000        	     822,000             995,000       	  
  Depreciation expense              	          1,881,486        
 1,522,033           1,252,844       	      Decrease (increase)
in other assets        (2,637,163)      	       20,000          
 (291,667)      	      Decrease (increase) in intercompany      
 

      	receivable                        	           6,973,383  
  	   1,726,710         13,734,041       	      Increase from
operating activities         13,336,576           4,544,485     
  15,833,310  

Cash Flows from Financing Activities

     Proceeds from sale or issuance of        

	common stock                   		6,423,212       	   1,453,690 
         957,239       	     Payments of commercial paper       
     (1,863,691)     	    (523,552)     (12,135,426)      	   
Dividends paid                    	         (4,036,925)     	 
(2,937,420)      (1,822,612)                  Retirement of
Common Stock              (16,777,386)      	     (395,695)     
   (66,775)      	     Decrease from financing activities      
(16,254,790)       	  (2,402,977)    (13,067,574) 

Cash Flows From Investing Activities

     (Increase) decrease in securities owned    (396,476)  	    
(302,000)           104,291       	     (Increase) decrease in
investment in         

	subsidiaries                   	          5,386,667       	   
1,057,338       (1,443,709)      	     Purchase of furniture,
equipment and          

	leasehold improvements                 (2,071,977)    	  
(2,896,846)     (1,426,318)                  (Increase) decrease
from investing 

	activities     			         2,918,214   	    (2,141,508)   
(2,765,736)      	      Increase in cash                  		    
    0       		       0       	     0 

          CASH AT BEGINNING OF YEAR       1,000          		1,000
           1,000           	          CASH AT END OF YEAR       
   	  $1,000       	          $1,000           $1,000 





 <FN> 

See accompanying notes. 

</TABLE>

<PAGE>





<TABLE> 

Schedule IX Short-Term Borrowings 

Morgan Keegan, Inc. and Subsidiaries 

<CAPTION>

				                  Weighted                              

					       Average                

				Balance      Int. Rate           				Weighted Category of
Aggregate  	at End of    at End of     Maximum  Average Amt.    
Average Short-Term Borrowings    	  Period         Period    
Outstanding  Outstanding     Interest Rate <S>                  
                      <C>           <C>              <C>        
       <C>                   <C>      Year ended July 31, 1994:



Short-term Borrowings(1)	$16,500,000   5.00%      $209,951,274  
    $67,957,244     3.82% Commercial Paper  (2)  	  10,593,126 
3.38%          13,555,000 	 11,767,083    3.38%



Year ended July 31, 1993:

Short-term Borrowings (1)	$68,105,000    4.04%      $183,500,082
      $87,021,599     3.98% Commercial Paper (2)   	  12,456,817
   3.38%         16,420,000 	 12,182,167     3.53%



Year ended July 31, 1992:

Short-term Borrowings (1)	$67,509,000  	4.62%      $207,490,977 
     $78,826,906     5.21% Commercial Paper (2)   	  12,980,369 
 4.00%         24,231,127 	  16,073,728     4.80%



 <FN> 

(1)  Short-term borrowings represent borrowings under a line of
credit arrangement that has no termination date but is reviewed
annually.

(2)  Commercial paper matures generally less than six months
from date of issue with no provisions for the extension of its
maturity.

(3)  The average amount outstanding was computed by dividing the
total of daily outstanding principal balances by 365 days.

 </TABLE>

<PAGE>

<TABLE>

Schedule X 

Supplementary Income Statement Information 

Morgan Keegan, Inc. and Subsidiaries 

 <CAPTION>

		                                          Charged to Costs and
Expenses                 

                                                                
           Year Ended July 31                           

                      			    	 1994          		1993       

	1992   

<S>                                            	<C>             
           <C>                         <C> 

Depreciation and amortization

of intangible assets, pre-operating

costs and similar deferrals       	$3,321,066         
$2,543,665               $2,165,079

 <FN>

All other captions as required by Schedule X are either less
than 1% of total revenues  or are furnished in the Consolidated
Statements of Income.

</TABLE>

 <PAGE>





<TABLE> 

<PAGE>

EXHIBIT II - STATEMENT RE:  COMPUTATION OF PER SHARE EARNINGS

<CAPTION>

						     	    Year Ended July 31               

						   1994   		1993   	   	1992  

<S>                                                       	<C>  
          		<C>           	<C> 

PRIMARY

Average shares outstanding			14,481,965  14,097,063	  
13,761,296

Net effect of dilutive stock options -   

  based on the treasury stock method   

  using average market price.			      42,609	        47,743	    
   56,643

     TOTAL				           14,524,574 14,144,806	  13,817,939



 Net income				         $31,841,162     $30,701,616	$25,790,876

 Per share amount				        $2.19	         $2.17     	         
$1.87



FULLY DILUTED

Average shares outstanding		        14,481,965 	14,097,063	13,761,296

Net effect of dilutive stock options -   

  based on the treasury stock method

  using the year-end market price,  if 

  higher than average market price.		     42,609	      47,743	  
    56,643

     TOTAL				          14,524,574      14,144,806	  13,817,939

 Net income				        $31,841,162    $30,701,616	$25,790,876

 Per share amount				       $2.19	       $2.17       	         
$1.87 </TABLE>

<PAGE>





	EXHIBIT 23  -  CONSENT OF INDEPENDENT AUDITORS



	We consent to the incorporation by reference in this Annual
Report (Form 10-K) of Morgan Keegan, Inc. of our report dated
September 9, 1994, included in the 1994 Annual Report to
Shareholders of Morgan Keegan, Inc.

	Our audit also included the financial statement schedules of
Morgan Keegan, Inc. listed in Item 14(a).  These schedules are
the responsibility of the Company's management.  Our
responsibility is to express an opinion based on our audits.  In
our opinion, the financial statement schedules referred to
above, when considered in relation to the basic financial
statements taken as a whole, present fairly in all material
respects the information set forth therein.

We also consent to the incorporation by reference in the
Registration Statement (Form S-8 No. 33-16982) pertaining to
the 1985 Restricted Stock and Stock Option Plan and in the
Registration Statement (Form S-8 No. 33-32974) pertaining to the
Employee Stock Purchase Plan of Morgan Keegan, Inc. and in the
related Prospectuses of our report dated September 9, 1994, with
respect to the consolidated financial statements incorporated
herein by reference, and our report included in the preceding
paragraph with respect to the financial statement schedules
included in this Annual Report (Form 10-K) of Morgan Keegan, Inc.

 							

                    						/S/ERNST & YOUNG LLP





 Memphis, Tennessee

 October 26, 1994





 <PAGE>


<TABLE>

EXHIBIT 13 - ANNUAL REPORT TO SHAREHOLDERS



Ten Year Financial Summary					

Morgan Keegan, Inc. and Subsidiaries

<CAPTION>					(In thousands, except per share amounts)		Years
ended July 31		    1994	1993		1992		1991		1990 



<S>            			  <C>		 <C>		<C>		<C>		<C>

Revenues

Commissions					 

  Listed Securities		 $22,748 	$20,457 	$18,378 	$13,143      
$14,444    Over-the-counter		  10,076 	  10,159 	    9,041 	  
5,347 	1,745    Options			    1,990 	    1,927 	    2,089 	  
2,143 	2,180    Other				  11,723 	  11,196 	    7,632 	   4,824
        4,434 

				  46,537 	  43,739 	  37,140 	 25,448         22,803 
Principal transactions:					 

  Corporate securities		  33,541 	  34,404 	  28,161 	 16,554   
  11,808       Municipal securities		  14,135 	  17,432 	 
12,037           10,730           7,445  U.S. government
securities	  41,746 	  51,297 	  48,588 	 30,279        18,478 

				  89,422 	103,133 	  88,786 	 57,563        37,731 
Investment banking:					 

  Corporate securities		  32,850 	  15,760 	  16,730 	  4,836   
    2,947       Municipal securities		    4,059 	    3,947 	
3,960 	                376 	          159      Underwriting
management 

      and other fees		  18,923 	    9,571 	    9,862 	 5,436 	  
      3,926 

				  55,832 	  29,278 	  30,552         10,648 	         7,032
Interest:					 

  Interest on margin balances	  10,824 	   7,047 	    5,941 	
4,867	          5,521       Interest on securities owned	 
14,070 	 12,627 	  12,709          12,490 	        10,769 

				  24,894 	 19,674 	  18,650 	17,357         16,290 
Other				  15,035 	 13,371 	    7,536 	  5,501           5,152 

			          $231,720       $209,195          $182,664     
$116,517 	      $89,008 

Expenses				 	 

Compensation		          $125,205       $109,748 	$94,348       
$61,265 	     $48,243  Floor brokerage and clearance    3,875 	 
5,296 	    4,571 	  3,751          3,749  Communications		 
13,852 	12,012 	    9,791 	  8,764          8,436  Travel and
promotional	    5,721 	  4,241 	    3,699 	  2,982         
2,660 Occupancy and equipment 

  costs				    8,320 	  8,153 	    7,557 	  8,194          7,789
Interest			  14,393 	11,185 	  12,562 	12,953        12,591 
Taxes, other than income taxes   4,972 	  4,199 	    3,823 	 
3,116          2,682  Other operating expenses	     3,741 	 
4,659 	    4,122 	  3,288          3,308 

				$180,079     $159,493          $140,473       $104,313     
$89,458  Income (loss) before 

  income taxes			   51,641 	49,702 	  42,191 	12,204         
(450) 

Income tax expense (credit)	   19,800 	19,000 	  16,400 	  4,500
        (475)

Net income			  $31,841      $30,702 		 $25,791     	$7,704      
    $25  

Per Share Data*					 

Net income			     $2.19 	 $2.17 		    $1.87 	 $0.57 		$0.01 
Book value			     $9.15 	 $7.45 		    $5.51 	  $3.75 	$3.21 
Other Data (at year end):					 

Total assets			$571,009     $527,084          $434,448      
$304,445       $236,991  Stockholders equity		$125,365    
$106,335 	$76,690        $50,837 	       $44,888  Common shares
outstanding*	    13,704 	14,272 	  13,929 	13,558         
13,973 



<FN>

*Adjusted for a three-for-two stock split in April, 1986, a
four-for-three stock split in September, 1991, a three-for-two
stock split in March, 1992, and a three-for-two stock split in
June, 1993.	</TABLE>

<PAGE>

<TABLE>				

Ten Year Financial Summary					

Morgan Keegan, Inc. and Subsidiaries		

<CAPTION>					(In thousands, except per share amounts)	

Years ended July 31		    1989	1988		1987		1986		1985 

<S>				<C>		<C>		<C>		<C>		<C>

Revenues					 

Commissions					 

  Listed Securities		$13,675       $12,901 	        $10,829     
     $7,073          $5,514      Over-the-counter		   1,848     
   2,088 	           2,313 	 	 1,440 	          1,185     
Options			   2,339 	2,509 		2,564 		 2,030 	          1,345     
Other				   4,192 	3,943 	 	6,714 		  6,001           3,569 

				 22,054          21,441 	          22,420 		16,544        
11,613  Principal transactions:					 

  Corporate securities		14,369           15,421 	         
17,723 		14,430         10,432      Municipal securities		 
5,993		6,401 	 	 4,550 		  7,428           6,625     U.S.
government securities	14,707           14,829 	          19,927 
            17,591         17,072 

				35,069           36,651 	          42,200 		 39,449       
34,129  Investment banking:					 

  Corporate securities		  3,461 	2,225 		 8,152 		  3,923       
       95    Municipal securities		     213 	     19 		    394		
    314             358    Underwriting management 

    and other fees	 	  4,057            3,302 	            
5,267 		   3,835 	 935 

				  7,731 	5,546 		13,813 	   8,072         1,388 
Interest:					 

  Interest on margin balances	  5,698 	5,406 	 	 4,753 		  
3,497 	2,548   Interest on securities owned	  6,129 	3,407 		
2,307 		    1,681 	1,410 

			           11,827 		8,813 		  7,060 	    5,178 	3,958
Other				 2,750 		1,105  	   	     902 	       567 	   249 

			         $79,431 	       $73,556 	          $86,395 	 $69,810
     $51,337 

Expenses						 

Compensation		         $43,953 	       $42,242 	         $50,119
         $40,846          $29,532 Floor brokerage and clearance
2,966            2,900 		 2,044 	              1,897           
1,588

Communications		 7,996            7,366 		 6,744 	             
5,801            4,869 	

Travel and promotional	  1,990 	2,649 		  3,040 	    2,009      
   2,060 	Occupancy and equipment

  costs				  6,852 	5,755 		  4,645 	    3,848           2,784

Interest			  7,931 	4,620 		  3,928 	    3,113 	 2,476 	Taxes,
other than income taxes 2,326 	2,179 		  1,934 	    1,476 	
1,087 	 Other operating expenses	  2,330 	1,989 		  1,342 	   
1,046 	 1,399 	

			          $76,344        $69,700 	          $73,796 	$60,036 
     $45,795 	Income (loss) before 

  income taxes			  3,087 	3,856 		12,599 	   9,774 	 5,542 	
Income tax expense (credit)	     715 	1,351 		  5,900 	   4,300 
          2,300 	 Net income			$2,372          $2,505 		$6,699 	
$5,474          $3,242 	 Per Share Data*						 

Net income			  $0.15 	$0.15 		  $0.43 	   $0.39 	$0.23 	 Book
value			  $3.27 	$3.17 		  $3.15 	   $2.40 	$2.07  Other Data
(at year end):					 

Total assets		       $397,007 	      $236,209 	       $195,128 	
       $180,318       $100,837  Stockholders equity	        
$48,432 	        $49,325 	         $55,999 	          $33,889   
     $28,740  Common shares 

  outstanding*			14,813           15,583 		17,798 	 14,118      
   13,880 



<FN>

*Adjusted for a three-for-two stock split in April, 1986, a
four-for-three stock split in September, 1991, a three-for-two
stock split in March, 1992, and a three-for-two stock split in
June, 1993.	</TABLE>				

<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS



General Business Environment. Morgan Keegan, Inc. (the
"Company") operates a full service regional brokerage business
through its principal subsidiary, Morgan Keegan & Company, Inc.
The Company is involved in the origination, underwriting,
distribution, trading and brokerage of fixed income and equity
securities and also provides investment advisory services. While
the Company regularly participates in the trading of some
derivative securities for its customers, this trading is not a
major portion of the Company's business. The Company is not
involved with high yield securities, bridge loan financing, or
any other ventures that management feels may not be appropriate
for the Company's strategic approach.

Many factors affect the Company's revenues including changes in
economic conditions, investor sentiment, the level and
volatility of interest rates, inflation, political events and
competition. As these factors are beyond the Company's control,
and certain expenses are relatively fixed, earnings can
significantly vary from year to year regardless of management's
efforts to enhance revenue and control costs.

Results of Operations. For the fourth consecutive year, the
Company achieved record revenues, record net earnings and record
earnings per share. For fiscal 1994, the Company's revenues rose
$22,525,000 or 11% to $231,720,000. The increase in revenues for
fiscal 1993 was $26,531,000 or 15%. Favorable conditions in the
securities industry prevailed for all of fiscal 1993 and into
the third quarter of fiscal 1994. Record underwriting levels,
increased commission revenues and strong trading profits
prevailed during that period. In the third quarter of fiscal
1994, interest rates began to rise, depressing stock and bond
prices and adversely impacting commissions and trading profits.

Investment banking revenues increased $26,554,000 or 91% which
was the primary component of the increased revenues for fiscal
1994. Outstanding efforts by the investment bankers resulted in
substantial investment banking revenues from underwriting stocks
of companies such as real estate investment trusts which
continued the strong performance through the third and fourth
quarters even after the market had turned for many firms.

In fiscal 1994, revenue from principal transactions declined
$13,711,000 or 13%. This followed a $14,347,000 or 16% increase
in the previous year. The decline is attributed to the drop in
prices resulting in lower volume and trading losses during the
third quarter. Interest income increased 26% or $5,220,000 for
fiscal 1994, following a $1,024,000 or 5% increase in fiscal
1993. Most of the increase stemmed from higher borrowings in
customer margin accounts for the entire year. Other income
increased by $1,664,000 or 12%, representing the Company's
continued commitment to expand its fee based investment advisory
business. The current year's increase was added to the strong
base contributed in 1993 when other income increased $5,835,000
or 77%, of which 

a large part was generated by Cumberland Securities Company,
Inc., a recent acquisition.

Operating expenses increased 13% in fiscal 1994, from
$159,493,000 to $180,079,000. Approximately 75% of the increase
was compensation which rose from $109,748,000 to $125,205,000 or
14%. The increase closely corresponds to the 11% increase in
revenues but also includes an increase in fixed expenses due to
the Capitol acquisition and the opening of several new branch
offices. Floor brokerage expenses and other operating expenses
declined 27% and 20% respectively due to efficiencies derived
from management's continued cost cutting efforts. Other expense
categories increased moderately but were primarily in line with
the higher levels of volume for most of the year.

Operating expenses increased 14% in fiscal 1993, from
$140,473,000 to $159,493,000. Approximately 80% of the total
dollar increase was compensation, which increased from
$94,348,000 to $109,748,000. The 16% increase in compensation
closely corresponds to the 15% increase in revenues.
Communications expense increased $2,221,000 or 23% from
$9,791,000 to $12,012,000. A large part of this increase was due
to the installation of a new state-of-the-art personal
computer-based communication and quotation system completed near
the beginning of fiscal 1993.

Earnings per share for fiscal 1994 were $2.19 per share, which
was $.02 more than the $2.17 earnings for fiscal 1993. The
strong market performance for the first 21/2 quarters, coupled
with the entire year's investment banking performance offset the
lower commissions and trading losses incurred in the last
quarter and a half, allowing the Company to post a record year
in spite of some difficult market conditions. It is impossible
to determine how long the difficult markets might continue;
however, the Company plans to build its branch office network
and continue to grow for the long term.

Liquidity and Capital Resources. The Company's assets are highly
liquid, consisting mainly of cash or assets readily convertible
into cash. These assets are financed by the Company's equity
capital, short-term bank loans, commercial paper and other
payables. Changes in the amount of securities owned by the
Company and customer and broker receivables affect directly the
amount of the Company's financing requirements.

Total assets of the Company were $43,925,000 higher at July 31,
1994, than July 31, 1993, primarily due to increases in
receivables from customers of $80,131,000 offset by decreases in
securities owned of $22,114,000 and securities purchased under
agreements to resell of $25,827,000. The decrease in securities
owned was primarily to manage and reduce the Company's risk as
of the end of the year in a difficult market.

Liabilities increased $24,895,000 from $420,749,000 to
$445,644,000, primarily con-tributing to the increase in
payables to customers of $63,933,000 and a decrease in
securities sold under agreements to repurchase of $16,625,000.
The increase in customer payables correlated closely with
customer receivables.

Cash used in financing activities increased from $1,806,000 for
fiscal 1993 to $67,860,000 for fiscal 1994. The cash provided
from operating activities allowed a significant reduction in the
Company's short-term borrowings. Also during the year the board
approved a stock repurchase plan and repurchased approximately
1,340,000 shares for $16,778,000.

Cash used in investing activities remained about the same for
fiscal 1994 and 1993. The primary expenditure was the
installation of the communication and quotation system as
previously discussed.

During fiscal 1993, the Board of Directors authorized a
three-for-two stock split. This followed two stock splits in
fiscal 1992; one four-for-three, followed by a three-for-two.
The splits were to allow the shareholders to participate in the
outstanding years and to make the stock more attractive to
investors.

The Company's broker-dealer subsidiary is subject to
requirements of the Securities and 

Exchange Commission and the New York Stock Exchange relating to
liquidity and capital standards. It has historically operated
well in excess of the minimum requirements. At July 31, 1994,
the net capital of the Company's broker-dealer subsidiary
exceeded the SEC's minimum requirements by more than
$84,000,000, which is up from $72,000,000 at the end of last
year. Continued expansion is not expected to have a
significantly adverse impact on liquidity or capital. Funds
available from operations and lines of credit should provide
sufficient sources to meet capital needs of the foreseeable
future.

Effects of Inflation. The Company's assets are primarily
monetary, consisting of cash, assets convertible into cash,
securities and owned and receivables. Because of their
liquidity, these assets are not significantly affected by
inflation. Management believes that replacement costs of
furniture, equipment and leasehold improvements will not
materially affect operations. However, the rate of inflation
affects the Company's expenses, such as those for employee
compensation and communications, which may not be readily
recoverable in the price of services offered by the Company.



The table below summarizes the changes in the major categories
of revenues and expenses for the past three (3) years.

<TABLE>

<CAPTION>

(Dollars in thousands)					Increase (Decrease)				Revenues:					
 1994 vs 1993               1993 vs 1992

<S>						<C>	       <C>	<C>		<C>

Commissions					$ 2,798 	6%	$6,599 	18%

Principal transactions				(13,711)      (13%)	14,347	          
16%

Investment banking				26,554	         91%	(1,274)	          ( 4%)

Interest					  5,220	         26%	 1,024		 5%

Other						  1,664	        12%	 5,835		77%

					         $22,525	        11%     $26,531		15%

Expenses:

Compensation				       $,15,457	        14%    $15,400		16%

Floor brokerage and clearance		(1,421)	       (27%)	   725		16%

Communications				 1,840	        15%	2,221		23%

Travel and promotional			 1,480	        35%	   542		15%

Occupancy and equipment costs		   167	         2%	   596		  8%

Interest					3,208	        29%      (1,377)		(11%)

Taxes, other than income			   773	        18%	   376		 10%

Other operating expenses			 (918)	      (20%)	  537	   	 13%	

					       $20,586	       13%     $19,020		 14%

</TABLE>

<PAGE>

Additional Financial Information (Unaudited)				

Morgan Keegan, Inc. and Subsidiaries				 

Summary of Quarterly Results				

<TABLE>

<CAPTION>

					  First		Second		Third	       Fourth

					Quarter    	Quarter	Quarter     Quarter

<S>					<C>		<C>		<C>		<C>

Fiscal 1994				 

Revenues				$57,664 	$60,125 	$56,294    $57,637  

Income before income taxes		  13,732 	 14,310 	 10,657      
12,942  

Net income				    8,432 	   8,810 	   6,657         7,942

Net income per share			      0.58 	     0.60 	     0.45 	0.56 

Fiscal 1993

Revenues				$47,047 	$49,397 	$55,312     $57,439

Income before income taxes		  11,207 	  11,270 	  13,235      
13,990

Net income				    6,808 	    7,170 	    8,085         8,639  

Net income per share			      0.49 	      0.51 	      0.57       
0.60 

Fiscal 1992				 

Revenues				$37,923 	$48,094 	$50,837      $45,810  

Income before income taxes		   7,697 	  11,126 	  12,665       
10,703  

Net income				   4,772 	    6,701 	    7,715          6,603  

Net income per share			     0.35 	      0.49 	      0.56 	 0.47 

Fiscal 1991				 

Revenues				$21,830 	$27,598 	$33,573       $33,516  

Income (loss) before income taxes	       (18)	   1,960 	   
5,055          5,207  

Net income				        32 	   1,310 	   3,180 	3,182  

Net income per share			     0.01 	     0.10 	     0.23 	  0.23 

Fiscal 1990				 

Revenues				$23,130 	$23,693 	$18,718       $23,469  

Income (loss) before income taxes	      819 	      718 	 
(3,419)	1,432 		Net income (loss)			      629 	      533 	 
(1,944)	   807 		Net income (loss) per share		     0.05 	    
0.03 	    (0.13)	  0.06 		

</TABLE>

<TABLE>

Statistical Comparison of Production						

<CAPTION>

				1994		1993		1992		1991		1990	

<S>				<C>		<C>		<C>		<C>		<C>

Total production	  $168,350,637 $154,251,186   $136,760,330 
$86,400,943 $67,155,552 	Percent change in 

	production	 	 9.10%		   12.80%	    58.30%	 28.70%        
12.80%	Number of tickets	          480,564 	  439,006 	  
376,128 	273,288        229,622 	Average commissions 

	per ticket		   $350 	      $351 	        $363 	    $316 	  $292

Number of investment brokers    492 		        438 	         
409	     396 	    377 	Number of investment brokers						 

(over 1 yr.)			    436 		        403 	          379 	      326 	
  293 	

Total number of employees	 1,218 		     1,088 	          969 	  
   878 	   810 

Average commissions 

per investment broker 

(over 1 yr.)		      $346,274 		$359,817 	 $327,096     $233,328 
  $185,487 Number of new 

accounts opened	         25,861 		    21,451 	    25,322 	
17,789           16,253 

</TABLE>

<PAGE>

<TABLE>

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION					

MORGAN KEEGAN, INC. and Subsidiaries 			(in thousands)

<CAPTION>

July 31								    1994 		  1993 

<S>								<C>			<C>

ASSETS					

Cash								 $12,854  		 $14,859  

Securities segregated for regulatory purposes, at market 	  
35,701  		   38,801  

Deposits with clearing organizations and others		     2,591  		 
   2,464  

Receivable from brokers and dealers and				

     clearing organizations					   29,945  		  19,624  

Receivable from customers					 236,764  		156,633  

Securities purchased under agreements to resell		   62,811  		 
88,638  

Securities owned, at market 					 167,568  		189,682  

Memberships in exchanges, at cost (market value- 				

      $2,310,000 at July 31, 1994; $1,924,000 at July 31, 1993) 
   678 		      678 

Furniture, equipment and leasehold improvements, 				

     (less allowances for depreciation and amortization				

      $12,296,000 at July 31, 1994; $10,619,000 

      at July 31, 1993) 						     9,353  		   8,159  

Other assets							   12,744  		   7,546  

		 					           $571,009  	         $527,084

  

LIABILITIES AND STOCKHOLDERS' EQUITY					

Short-term borrowings		 			$16,500  		 $68,105  

Commercial paper						  10,593  		  12,457  

Payable to brokers and dealers and clearing organizations      
13,581  		  17,500  

Payable to customers						 241,141  		177,208  

Customer drafts payable					  10,950  		    7,873  

Securities sold under agreements to repurchase		  61,849  		  
78,474  

Securities sold, not yet purchased, at market  		  35,985  		  
16,011  

Other liabilities						  55,045  		   43,121  

								445,644  		 420,749  

Stockholders' equity					

Common Stock, par value $.625 per share: 				

      authorized 25,000,000 shares; 13,704,011 

      shares issued and outstanding at July 31, 1994;

      14,271,993 at July 31, 1993 				   8,565  		  8,920  

Additional paid-in capital					   5,522  		 13,941  

Retained earnings						111,278  		 83,474  

								125,365  	           106,335  

		 					          $571,009  	         $527,084 

 <FN>

See accompanying notes.					

</TABLE>

<PAGE>

<TABLE>

CONSOLIDATED STATEMENTS OF CASH FLOWS								

MORGAN KEEGAN, INC. and Subsidiaries 			(In thousands)

<CAPTION>

Year ended July 31						1994 		1993 		1992  

CASH FLOWS FROM OPERATING
ACTIVITIES						<S>								<C>		<C>		<C>	

Net income			 				$31,841	$30,702        $25,791 Adjustments to
reconcile net income to cash provided

  by operating activities:

	Depreciation and amortization			   3,321  	   2,542            
2,165  	Deferred income taxes					    (958)	    (900)	  (300)

	Amortization of restricted stock			  1,580  	     822 	    995 

								35,784  	 33,166           28,651 

(Increase) decrease in operating assets:							

Receivable from brokers and dealers and clearing							

	organizations		 			          (10,321) 	  3,312  	 7,423 

Receivable from customers			 	          (80,131)         
(29,500)         (51,792) 

Securities segregated for regulatory purposes, at market 	 
3,100           (29,000) 	(3,500) 

Deposits with clearing organizations and others		   (127)		 
1,704  	   (445)

Securities purchased under agreements to resell		25,827         
(27,472)         (23,509) 

Securities owned, at market 					22,114  	 (5,043)        
(54,214) 

Other assets			 				(4,240) 	    (977)	(2,095) 

Increase (decrease) in operating liabilities:							

Payable to brokers and dealers and clearing 

	organizations		 				(3,919) 	(14,207) 	 9,474  Payable to
customers						63,933  	 69,125           32,308 Customer drafts
payable					  3,077  	   1,008  	 1,801  

Securities sold under agreements to repurchase	         
(16,625) 	 15,908          29,006  

Securities sold, not yet purchased, at market 			19,974         
(16,704)           20,016  

Other liabilities						11,924  	   8,295          13,934  

								34,586  	(23,551)       (21,593) 

	Cash provided by operating activities			70,370  	   9,615 	7,058

  

CASH FLOWS FROM FINANCING ACTIVITIES															

Commercial paper			 			(1,864) 	(523)	      (12,136) 

Issuance of Common Stock					 6,424            1,454  		 957 

Retirement of Common Stock			 	         (16,778) 	(396)		 (67)

Dividends paid			 				(4,037)         (2,937) 	        (1,823) 

Short-term borrowings			 	          (51,605) 	  596 	      
10,047  

	Cash used for financing activities		          (67,860)        
(1,806) 	       (3,022)

 

CASH FLOWS FROM INVESTING ACTIVITIES								

Payments for furniture, equipment and 			  				

	leasehold improvements		 		(4,515)          (4,309) 	     
(2,632) 

Proceeds from disposals of furniture, and equipment 				        
 596 

	Cash used for investing activities		           (4,515)         
(4,309) 	      (2,036) 

	Increase (decrease) in cash		 		(2,005) 	3,500  	        2,000  

Cash at beginning of period					14,859          11,359  	       
9,359  

Cash at end of period			 		         $12,854         $14,859  	  
$11,359  

<FN>

Income tax payments totaled $17,769,000 in 1994, $19,300,000 in
1993, and $14,332,000 in 1992.  Interest payments totaled
$14,519,000 in 1994, $11,161,000 in 1993, and $12,719,000 in
1992. 



See accompanying notes.

</TABLE>

<PAGE>

<TABLE>

CONSOLIDATED STATEMENTS OF INCOME 										

MORGAN KEEGAN, INC. and Subsidiaries 							<CAPTION>					 	(In
thousands , except share amounts) 	Year ended July
31					1994		1993		1992 

<S>							<C>		<C>		<C>

REVENUES										

Commissions					 	$46,537  	$43,739  	$37,140  

Principal transactions				   	  89,422 	103,133 	  88,786 

Investment banking				   	  55,832 	  29,278 	  30,552 

Interest					   	  24,894 	  19,674 	  18,650 

Other						   	  15,035 	  13,371 	    7,536 

						 	231,720 	209,195           182,664  EXPENSES										

Compensation					 	125,205 	109,748 	  94,348 

Floor brokerage and clearance		     	   3,875 	    5,296        
     4,571 

Communications				   	 13,852 	  12,012     	    9,791 

Travel and promotional			     	   5,721 	    4,241 	    3,699 

Occupancy and equipment costs		     	   8,320 	    8,153 	   
7,557 

Interest					   	 14,393 	  11,185 	  12,562 

Taxes, other than income taxes 		     	   4,972 	    4,199 	   
3,823 

Other operating expenses			     	   3,741 	    4,659 	    4,122 

					             	180,079 	159,493   	 140,473  Income Before
Income Taxes		    		  51,641 	  49,702 	   42,191  Income Tax
Expense				    	  19,800 	  19,000     	   16,400

Net Income					   	 $31,841  	$30,702   	  $25,791   

Net Income Per Share			     		    $2.19 	   $2.17 	     $1.87 
Average shares outstanding		        	       14,524,574    
14,144,806       13,817,927	



<FN>	

 See accompanying notes.										

</TABLE>

<PAGE>

<TABLE>

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY										

MORGAN KEEGAN, INC. and Subsidiaries 						 	<CAPTION>

					(In thousands, except share amounts) 		

				      Common	Common     Additional		  Stock-

				       Stock	   Stock          Paid-In	     Retained 	 
holders'

				      Shares	 Amount        Capital	     Earnings	  Equity 

<S>				<C>		<C>		<C>	    <C>		<C>

Balance at August 1, 1991      4,519,214 	$2,825         
$16,271       $31,741  	$50,837 

Stock splits effected in the 

  form of stock dividends        4,518,896 	  2,824 	(2,824)

Issuance of restricted stock	     95,046 	       59		    
(59)				Issuance of Common Stock       158,206 	       99		    
858			      957 Dividends paid ($.14 per share)					      
(1,823) 	  (1,823) Retirement of Common Stock	   (5,400) 	      
(3)	     (64)		                  (67) Amortization of restricted
stock				    995		       	       995 

Net income								       25,791 	  25,791 Balance at July 31,
1992         9,285,962 	$5,804  	$15,177    $55,709  	$76,690

Stock split effected in the 

  form of stock dividend          4,643,080 	  2,901 	  (2,901)

Issuance of restricted stock	   208,834 	     131		    
(131)				Issuance of Common Stock	   183,749 	     115		   
1,339		   1,454 Dividends paid ($.22 per share)					      
(2,937) 	  (2,937) Retirement of Common Stock	   (49,632) 	     
(31)	     (365)		      396 Amortization of restricted stock				 
822		      	      822 

Net income								       30,702 	 30,702  Balance at July 31,
1993	14,271,993	$8,920  	$13,941    $83,474   $106,335  
Issuance of restricted stock	     219,073          137		   
(137)				Issuance of Common Stock	     553,071 	    346		  
6,078		   6,424  Dividends paid ($.28 per share)					      
(4,037)       (4,037)  Retirement of Common Stock	 (1,340,126) 	
(838)		(15,940)		 (16,778)  Amortization of restricted stock				
1,580		   	    1,580

Net income								       31,841 	   31,841  Balance at July 31,
1994 	13,704,011	$8,565  	$5,522    $111,278  	$125,365   



<FN>

See accompanying notes.										

</TABLE>

<PAGE>



Notes to Consolidated Financial Statements 

Morgan Keegan, Inc., and Subsidiaries 

July 31, 1994 



NOTE 1 SIGNIFICANT ACCOUNTING POLICIES 

Basis of Presentation: The consolidated financial statements
include the accounts of Morgan Keegan, Inc. and its subsidiaries
(collectively referred to as the Company). All significant
intercompany balances and transactions have been eliminated in
consolidation. The Company is in one principal line of business,
that of providing investment services. 

Financial Assets and Liabilities: Substantially all of the
Company's financial assets and liabilities are carried at market
value or at amounts which because of the short-term nature of
the financial instruments, approximate current fair value. 

Securities Transactions: Securities transactions and related
commission revenue and expense are recorded on a settlement date
basis, generally the fifth business day following the
transaction date, which is not materially different from a trade
date basis. 

Securities:  Securities owned are carried at market value and
unrealized gains and losses are reflected in revenues. 

Investment Banking: Management fees on investment banking
transactions and selling concessions are recorded on settlement
date, which is not materially different from a trade date basis.
Underwriting fees are generally recorded on the date the
underwriting syndicate is closed. 

Furniture, Equipment and Leasehold Improvements:  Furniture,
equipment and leasehold improvements are carried at cost.
Depreciation and amortization are provided on a straight-line
basis over the estimated useful lives of the assets. 

Reverse Repurchase and Repurchase Agreements: Securities
purchased under agreements to resell (Reverse Repurchase
Agreements) and securities sold under agreements to repurchase
(Repurchase Agreements) are carried at the amounts at which the
securities will be subsequently resold or reacquired as
specified in the respective agreements. Government securities
segregated in a special reserve bank account for the benefit of
customers under rule 15c3-3 of the Securities and Exchange
Commission relate to a Reverse Repurchase Agreement of
$35,701,000 and $38,801,000 at July 31, 1994 and 1993,
respectively. 

Income Taxes: The parent and its subsidiaries file a
consolidated income tax return. Deferred income taxes reflect
the net tax effects of temporary differences between the
carrying amounts of assets and liabilities for financial
reporting purposes and the amounts used for income tax purposes.
Effective August 1, 1993, the Company changed its method of
accounting for income taxes from the deferred method to the
liability method required by Financial Accounting Standards
Board Statement No. 109, "Accounting for Income Taxes." As
permitted under the new rules, prior years' financial statements
have not been restated. The initial adoption of the statement
did not have a material effect on financial position, results of
operations, or liquidity. 

Net Income Per Share: Net income per share is computed based on
the weighted average number of shares outstanding including
shares issuable under stock options, when dilutive. All earnings
per share data included in the consolidated financial statements
and notes thereto have been adjusted to give effect to all stock
splits. 

Accounts with Customers: Accounts with customers include amounts
arising from uncompleted transactions and margin balances.
Securities which are owned by customers but held as collateral
for receivables from customers are not included in the
consolidated financial statements . 

Restricted Stock: Amortization of restricted stock is provided
on the straight-line basis over the life of the restriction
which is four or five years. 

<PAGE>

NOTE 2 SHORT-TERM BORROWINGS 

Short-term borrowings represent bank loans payable on demand
used to finance clearance of securities and to carry customers'
margin accounts. These notes bear interest at the broker loan
rate, which was 5% at July 31, 1994. The notes were
collateralized by securities with approximate market values as
follows, in thousands. 

<TABLE>

<CAPTION>

July 31							     1994	    1993 

<S>							<C>		<C>

Firm-owned securities					$55,173	$177,183 

Customer-owned

securities						          0	    24,401 

							$55,173	$201,584 

</TABLE>

The Company also issues its own commercial paper to investors at
fluctuating interest rates (3.375% at July 31, 1994). The paper
matures over various terms not to exceed nine months. 



NOTE 3 SECURITIES 

Securities owned consist of the following, in thousands: 

<TABLE>

<CAPTION>

July 31							    1994	    1993 

<S>							<C>		<C>

U.S. government obligations				$104,210	$113,646 

State and municipal obligations			    43,540	    55,302 

Corporate bonds					      9,203	    10,454 

Stocks							    10,599	    10,196 

Bankers' acceptances					           16	           84 

							$167,568	$189,682

 </TABLE>

State and municipal obligations include an issue with a par
value of $12,700,000 which has been written down to an
approximate fair market value of $5,715,000 at both July 31,
1994 and 1993, as deter-mined by management of the Company.



Securities sold, not yet purchased consist of the following, in
thousands: 



<TABLE>

<CAPTION>

July 31							 1994		  1993 

<S>							<C>		<C>

U.S. government obligations				$13,852	$11,601 

State and municipal obligations			       249	      417 

Corporate bonds					    1,028	   1,035 

Stocks							  20,846	   2,958 

Bankers' acceptances					         10	

						            $35,985         $16,011 

</TABLE>

<PAGE>



NOTE 4 LEASES 

The Company leases office space, furniture and equipment under
noncancelable leases expiring through 1999, with options to
renew the leases for up to five years. Total rental expense for
each of the years ended July 31 was as follows, in thousands: 

<TABLE>

			<S>			<C>		

			1994			$6,729 

			1993			  6,383 

			1992			  6,039

 </TABLE>

Aggregate future annual minimum rental commitments, excluding
escalations, for the years ending July 31 are as follows, in
thousands: 

<TABLE>

			<S>			<C>		

			1995			$3,923 

			1996			  3,522 

			1997	  		  3,252 

			1998			  2,989 

			1999			  2,416 

			Thereafter		  5,381 

					          $21,483 

</TABLE>



NOTE 5 COMMITMENTS AND CONTINGENCIES

 At July 31, 1994, the Company was obligated under commercial
letters of credit of approximately $8,035,000 drawn in favor of
certain clearing organizations which were collateralized by
customer-owned securities of $5,409,000 and firm-owned
securities of $13,270,000. These obligations normally settle
through the clearance of the related securities transactions
with the respective organizations.

The Company is named as one of many defendants in class action
complaints that are part of the Multi-District Litigation (MDL)
involving the underwriting and sale of taxable municipal bonds
issued by several issuing authorities in 1986 and described in
previous share holder reports. On August 31, 1994, the Court
gave tentative approval to a class settlement of $21.2 million
to be paid by the underwriters in all taxable bond syndicates
involved in the MDL and certain other defendants. The Company is
responsible for a small percentage of the settlement, and while
the settlement is subject to a number of pre-conditions,
including final approval by the Court, management is of the
opinion that the litigation will be effectively settled and that
such a settlement will have no material adverse effect on the
Company's results of operations or financial condition. In the
event a settlement is not achieved, management is of the opinion
that it has meritorious defenses and has advised its counsel to
vigorously defend all claims arising from the MDL. 

<PAGE>  

In addition to the matters described above, the Company is named
in various proceedings incidental to its securities business.
While the ultimate resolution of pending litigation and claims
cannot be predicted with certainty, based upon the information
currently known, management is of the opinion that it has
meritorious defenses and has instructed its counsel to
vigorously defend such lawsuits and claims, and that liability,
if any, resulting from all litigation will have no material
adverse effect on the Company's consolidated 

financial condition. 



  

NOTE 6 INCOME TAX EXPENSE (CREDIT) 

Significant components of the provision (credit) for income
taxes are as follows at July 31, in thousands: 

<TABLE>

<CAPTION>

				Liability Method            Deferred Method			

				        1994		  1993		  1992 

<S>				<C>			<C>		<C>

Federal: 

	Current		$17,458		$16,750	$13,500 

  	Deferred		     (958)	     	    (900)	     (300) 

				  16,500		  15,850	  13,200 

	State			    3,300		    3,150	    3,200

				$19,800		$19,000	$16,400

</TABLE>

The principal reasons for the difference between the effective
rate and the federal statutory income tax rate for the years
ended July 31 are as follows, in thousands: 

<TABLE>

<CAPTION>		

				Liability Method		Deferred Method 

					1994		         1993	          1992 

				Amount  Percent	Amount  Percent  Amount  Percent 

<S>				<C>	    <C>		<C>	     <C>     <C>	<C>

Federal Statutory rate applied 

to pretax earnings		$18,074   35.00%	$17,396   35.00% $14,345   
34.00% 

State and local taxes, less 

  income tax benefit		    2,145      4.20	    2,048      4.10   
2,112    	5.00 

Non-taxable interest, less non-

  deductible interest		     (410)    (0.80)	     (393)    (0.80)
  (246)  	(0.60) 

Dividends received exclusion	       (28)    (0.10)	       (26)  
(0.10)	 (41) 	(0.10) 

Other - net			         19     		       (25)	 	  30    	 0.10

				$19,800   38.30%       $19,000     38.20% $16,200  38.40% 

</TABLE>

<PAGE>

The components of the deferred tax provision (credit) for the
years ended July 31 are as follows, in thousands: 

<TABLE>

<CAPTION>

						                   1994        	1993    	1992 
<S>                      <C>          <C>      <C>
Depreciation and other 
building related items		$(324)	    $(162)	     $(96) 

Deferred Compensation			  (27)	       (20)	     (235) 

Restricted Stock					     (75)       (288)	      429

Non-deductible reserves	 (281)       (279)	     (261) 

Trade date profit					     24	        (25)	      (84) 

Insurance and benefits		 (377)       (408) 

Other - net						         102	        (42)	       (53) 

                 							$(958)       $(900)      $(300) 

</TABLE>



Significant components of the Company's deferred tax assets and
liabilities as of July 31, 1994 are as follows, in thousands: 

<TABLE>

<CAPTION>
<S>                                                 <C>          
Deferred tax assets: 

  Deferred compensation and restricted stock				$   850 

  Non-deductible reserves					                   	1,339 

  Insurance and benefits	                    					1,199 

  Trade date profit 							                          48 

  Other								                                 	    24 

                                         									3,460 

Deferred tax liabilities: 

  Depreciation and other building related items			1,916 

  Other									                                    194 

								                                         	2,110 

Net deferred tax assets				                      $1,350 

</TABLE>

<PAGE>

Notes to Consolidated Financial Statements (Continued)

Morgan Keegan, Inc., and Subsidiaries



NOTE 7 COMMON STOCK 

The Board of Directors has reserved 3,075,000 shares for
issuance under the Company's Restricted Stock and Incentive
Stock Option Plans of 1983 and 1985. Under provisions of the
Restricted Stock and the Incentive Stock Option Plans, benefits
may be granted to key officers and employees in either, or a
combination of, incentive stock options or restricted stock
awards. Incentive stock options are granted at the fair market
value of the stock at the time of grant. There were
approximately 400,000 remaining shares available to be granted
at July 31, 1994. 

The Board of Directors has authorized 300,000 shares to be
granted to non-employee directors in the form of incentive stock
options. As of July 31, 1994, 81,000 options were outstanding at
an average price of $6.94. 

Employee stock option activity is summarized as follows: 

<TABLE>

<CAPTION>

						        Average 

					Shares		Price	Aggregate	Exercisable

<S>					<C>		<C>	      <C>	<C>

Outstanding at August 1, 1991        137,475		$3.70	$507,214 

  Granted				10,800		  5.22	    56,348	1993-1996 

  Exercised				84,225		  3.54	  298,224 

Outstanding at July 31, 1992		64,050		  4.14	  265,338 

  Exercised				18,300		  4.56	    83,402 

Outstanding at July 31, 1993		45,750		  3.98	  181,936 

  Granted				20,938	            12.52	  262,100	1994-1999 

  Exercised				11,250		  3.27	    36,788 

Outstanding at July 31, 1994		55,438	           $7.35	$407,248

</TABLE> 

The Company has approximately 800,000 shares of restricted stock
included in common stock outstanding which was issued at the
fair market value at the date of grant. 

  Under an Employee Stock Purchase Plan, 900,000 shares have
been reserved to allow employees to purchase company shares at a
15% discount, not to exceed 225,000 shares to all employees in
any year. In 1992, 153,068 shares were issued under the plan,
162,450 were issued in 1993, and 176,591 were issued in 1994,
leaving 183,147 shares available for future grants at July 31,
1994. 



NOTE 8 REPURCHASE AND REVERSE REPURCHASE AGREEMENTS 

The Company enters into sales of securities under agreements to
repurchase, which substantially mature in less than 30 days,
with the obligation to repurchase the securities sold reflected
as a liability in the consolidated statement of financial
condition. The majority of the repurchase agreements are matched
with a reverse repurchase agreement. 

Repurchase agreement information as of July 31, 1994 is
summarized as follows, in thousands: 

<TABLE>

<CAPTION>					      Assets Sold	       Repurchase Liability 

					Carrying	Market			      Interest

					Amount	Value	        Amount          Rate 

<S>					<C>		<C>		<C>	<C>	

Mortgage-backed certificates		$13,573	$13,627      $13,152    
4.75%-5.00% 

U.S. Treasury securities		  48,697	 48,917        48,697	
4.20%-4.70% 

					$62,270	$62,544     $61,849

</TABLE> 

Repurchase agreement information as of July 31, 1993 is
summarized as follows, in thousands: 

<TABLE>

<CAPTION>

					Assets Sold		      Repurchase Liability 

					Carrying	Market			     Interest

					Amount	Value	        Amount	        Rate 

<S>					<C>		<C>		<C>	<C>

Mortgage-backed certificates		$39,645	$41,039       $39,674   
2.90%-3.42% 

U.S. Treasury securities		  38,800	 39,593         38,800		
3.05% 

					$78,445	$80,632       $78,474

</TABLE>

The Company also enters into purchases of securities under
agreements to resell (reverse repurchase agreements). The
amounts advanced under these agreements represent short-term
loans and are reflected as a receivable in the consolidated
statement of financial condition. Securities purchased under
agreements to resell are held in safekeeping in the Company's
name. Should the market value of the underlying securities
decrease below the amount recorded, the counterparty is required
to place an equivalent amount of additional securities in
safekeeping in the name of the Company. 

<PAGE>

Notes to Consolidated Financial Statements (Continued)

Morgan Keegan, Inc., and Subsidiaries



NOTE 9 EMPLOYEE BENEFIT PLANS 

The Company makes discretionary contributions to its 401K
defined contribution plan and its profit sharing plan covering
substantially all employees. The Company also has a defined
retirement plan covering certain executives. Total provisions
for expenses under all plans for each of the years ended July
31, 1994, 1993 and 1992 totaled $916,000, $917,000 and
$1,212,000, respectively.

 

NOTE 10 REGULATORY REQUIREMENTS 

The Company's broker/dealer subsidiary, Morgan Keegan & Company,
Inc., is subject to the Securities and Exchange Commission's
(SEC) uniform net capital rule. The subsidiary broker/dealer
company has elected to operate under the alternate method of the
rule, which prohibits a broker/dealer from engaging in any
securities transactions when its net capital is less than 2% of
its aggregate debit balances, as defined, arising from customer
transactions. The SEC may also require a member to reduce its
business and restrict withdrawal of subordinated capital if its
net capital is less than 4% of aggregate debit balances, and may
prohibit a member firm from expanding its business and declaring
cash dividends if its net capital is less than 5% of aggregate
debit balances. 

  At July 31, 1994, the subsidiary had net capital of
$89,849,110 which was 36% of its aggregate debit balances and
$84,811,408 in excess of the 2% net capital requirement. At July
31, 1993, the subsidiary had net capital of $76,040,640 which
was 45% of its aggregate debit balances and $72,623,838 in
excess of the 2% net capital requirement. 



NOTE 11 FINANCIAL INSTRUMENTS WITH 

OFF-BALANCE SHEET RISK 

In the normal course of business, the Company's activities
involve the execution, settlement and financing of various
securities transactions. These activities may expose the Company
to risk in the event the customer is unable to fulfill its
contractual obligations. The Company maintains cash and margin
accounts for its customers located throughout the United States
but primarily in the Southeast. 

  The Company, as part of its normal brokerage activities,
assumes short positions on securities. The establishment of
short positions exposes the Company to off-balance sheet risk in
the event prices change, as the Company may be obligated to
cover such positions at a loss. The Company manages its exposure
to these instruments by entering into offsetting or other
positions in a variety of financial instruments. 

  As a securities broker/dealer, a substantial portion of the
Company's transactions are collateralized. The Company's
exposure to credit risk associated with nonperformance in
fulfilling contractual obligations pursuant to securities
transactions can be directly impacted by volatile trading
markets which may impair the customer's or contra party's
ability to satisfy their obligations to the Company. Where
considered necessary, the Company requires a deposit of
additional collateral, or a reduction of securities positions.
The Company has reserved $85,000 to recognize its credit risk on
unsecured debits. 

  In the normal course of business, the Company enters into
underwriting and forward and future commitments. At July 31,
1994, the contract amount of future contracts to purchase and
sell U.S. government securities was approximately $20 million
and $11 million, respectively. At July 31, 1993, the contract
amount of future contracts to purchase and sell U.S. government
securities was approximately $46 million and $10 million,
respectively. The Company typically settles its position by
entering into equal but opposite contracts and, as such, the
contract amounts do not necessarily represent future cash
requirements. (Transactions relating to such commitments were
subsequently settled and had no material effect on financial
position.) 



<PAGE>

Notes to Consolidated Financial Statements (Continued)

Morgan Keegan, Inc., and Subsidiaries



NOTE 12 QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

<TABLE>

<CAPTION>

(In thousands, except per share amounts) 

Quarter Ended			October 31	January 31	April 30	July 31 

<S>				<C>		<C>		<C>		<C>

1994: 

  Revenues			$57,664	$60,125	$56,294	$57,637

  Expenses			  43,932	  45,815	  45,637	  44,695 

  Income before income taxes   13,732	  14,310	  10,657	  12,942 

  Net income			    8,432	    8,810	    6,657	    7,942 

  Net income per share		       .58	       .60	       .45	      
.56 

  Dividends per share		       .07	       .07      	       .07	  
    .07 

  Stock price range: 

    High				       15		  13 7/8	  13 1/4	  13 1/8 

    Low				 12 1/8		  11 3/4	       12		        12 



1993: 

  Revenues		          $47,047		$49,397	$55,312	$57,439 

  Expenses			35,840		  38,127	  42,077	  43,449 

  Income before income taxes	11,207		  11,270	  13,235	  13,990 

  Net income			  6,808		    7,170	    8,085	    8,639 

  Net income per share		     .49		       .51	       .57	       
.60 

  Dividends per share		     .05		       .05	       .05	      
.07 

  Stock price range: 

    High				  9 1/2 		 13 1/3		       13		        12 

    Low				        8		   8 7/8		       11		  10 1/2 

</TABLE>

<PAGE>



Report of Independent Auditors 

Board of Directors

Morgan Keegan, Inc. 

We have audited the accompanying consolidated statements of
financial condition of Morgan Keegan, Inc. and subsidiaries as
of July 31, 1994 and 1993, and the related consolidated
statements of income, stockholders' equity, and cash flows for
each of the three years in the period ended July 31, 1994. These
financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these
financial statements based on our audits. 

We conducted our audits in accordance with generally accepted
auditing standards. These standards require that we plan and
perform an audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that
our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above
present fairly in all material respects, the consolidated
financial position of Morgan Keegan, Inc. and subsidiaries at
July 31, 1994 and 1993, and the consolidated results of their
operations and their cash flows for each of the three years in
the period ended July 31, 1994 in conformity with generally
accepted accounting principles. 



							/s/ Ernst & Young LLP

Memphis, Tennessee

September 9, 1994 



<PAGE>

EXHIBIT 22 - LIST OF SUBSIDIARIES OF REGISTRANT



Morgan Keegan & Company, Inc.

Morgan Keegan Fund Management, Inc.

Morgan Keegan Mortgage Company, Inc.

Morgan Keegan Insurance Agency of Alabama, Inc.

Morgan Keegan Insurance Agency of Arkansas, Inc.

Morgan Keegan Insurance Agency of Louisiana, Inc.

Morgan Keegan Funding Corporation

Merchant Bankers, Inc.

Morgan Asset Management, Inc.

Cumberland Securities Company, Inc.

Capitol Group, Inc.



<PAGE>






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