MORGAN KEEGAN INC
PREM14A, 2000-12-18
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary proxy statement         [ ]  Confidential, For Use of the
                                              Commission Only (as permitted by
                                              Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[X]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                               MORGAN KEEGAN, INC.
                (Name of Registrant as Specified in Its Charter)

                                       N/A
      (Name of Person(s) Filing Proxy Statement, if Other Than Registrant)


Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[ ] Fee computed below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        (1)   Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
        (2)   Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
        (3)   Per unit price or other underlying value of transaction computed
              pursuant to Exchange Act Rule 0-11.  (Set forth the amount on
              which the filing fee is calculated and state how it was
              determined):

        (4)   Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------
        (5)   Total fee paid:


[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

(1) Amount Previously Paid:
(2) Form, Schedule or Registration Statement No.:
(3) Filing Party:
(4) Date Filed:


<PAGE>

                       Information Concerning Participants

            Morgan Keegan, Inc. (the "Company") and certain other persons named
below may be deemed to be participants in the solicitation of proxies of the
Company's shareholders to approve the proposed merger between the Company and
Regions Financial Corporation. The participants in this solicitation may be
deemed to include the directors and executive officers of the Company. As of
September 29, 2000, the directors and executive officers of the Company as a
group beneficially owned approximately 24.3% of the Company's outstanding common
stock. Additional information about the directors and executive officers of the
Company is included in the Company's proxy statement for its 2000 Annual Meeting
of Shareholders dated October 20, 2000. Information will also be included in a
proxy statement/prospectus to be filed by the Company and Regions in connection
with the proposed merger. Investors will be able to obtain these documents free
of charge at the SEC's web site (www.sec.gov) or by contacting Morgan Keegan,
Inc., 50 North Front Street, Memphis, Tennessee, 38103, Attention: Joseph C.
Weller, Secretary, telephone (901) 524-4100.

            INVESTORS SHOULD READ THE JOINT PROXY STATEMENT-PROSPECTUS CAREFULLY
WHEN IT BECOMES AVAILABLE BEFORE MAKING ANY VOTING OR INVESTMENT DECISIONS.


<PAGE>


The following is a press release issued by Regions Financial Corporation on
December 18, 2000:

REGIONS TO ACQUIRE MORGAN KEEGAN

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Dec. 18, 2000--Regions Financial Corp.
(NASDAQ:RGBK) and Morgan Keegan, Inc. (NYSE:MOR)


o    Creates  leading  diversified  financial  services  company  in the South
o    Excellent  strategic  fit  which  accelerates  Regions'  wealth  management
     strategy
o    Morgan Keegan is a premier regional  broker-dealer
o    Financially attractive
o    Low-risk integration

Regions Financial Corp. (NASDAQ:RGBK) and Morgan Keegan, Inc. (NYSE:MOR) today
announced the signing of a definitive agreement under which Regions will acquire
the Memphis based Morgan Keegan. The acquisition will allow Regions to offer a
full range of retail and institutional brokerage and investment banking services
to its customers. Morgan Keegan will maintain its name and operate as a separate
subsidiary of Regions. Allen B. Morgan, Jr., currently Chairman and Chief
Executive Officer of Morgan Keegan, will continue in that capacity and will join
the Board of Directors of Regions.

"This transaction is about better serving our clients and accelerating our long
term earnings growth," Regions' President and Chief Executive Officer, Carl E.
Jones, Jr., explained. "The combined strengths of Regions and Morgan Keegan
coupled with a presence in the same regional markets means that we will be able
to offer our commercial, municipal, retail and private banking clients a broader
range of financial solutions and advisory services to satisfy their financial
needs. Our firms share a common commitment to providing the highest standard of
quality products and services to our regional customer base. I am excited about
the significant potential benefits from this transaction and, based on our
common operating culture and competitive strategies, I am convinced we can
realize them."

Allen Morgan said, "Regions is an ideal partner for Morgan Keegan. Together we
will create the full range financial services company our customers need and
want. Morgan Keegan significantly enhances Regions' retail and institutional
brokerage, fixed income and asset management capabilities and adds equity
capital markets, investment banking and mergers and acquisitions to Regions'
commercial and retail banking, trust, insurance and mortgage banking businesses.
Combining with Regions will provide us with a unique platform, which comes with
being part of a large financial services company. Retaining our identity as an
independent operating subsidiary will set us apart from other firms and will
allow us to maintain our entrepreneurial culture," Morgan Keegan's CEO
concluded.

Under the terms of the  agreement,  Regions  will pay  $27.00 per share for each
Morgan  Keegan  share in a  transaction  valued at $789  million.  In  addition,
Regions has established an employee retention pool of 5.55 million stock options
for key  employees  of Morgan  Keegan.  Morgan  Keegan  executive  officers  and
directors,  owning  approximately 23% of the Morgan Keegan stock, have agreed to
vote in favor of the  merger.  Additionally,  Regions  and  Morgan  Keegan


                                       1
<PAGE>


have entered into a termination fee agreement under which Regions will receive a
fee of $25 million under certain  circumstances  in the event the transaction is
terminated.

The merger agreement provides for a tax-free exchange of Regions common shares
for shares of Morgan Keegan. The per share exchange ratio will be based on the
daily volume weighted average trading price per Regions share over the ten
trading days ending two days prior to the closing. In lieu of Regions shares,
Morgan Keegan shareholders may elect to receive $27.00 per share in cash at
closing subject to a maximum of 30% (which may be increased at Regions'
discretion) of Morgan Keegan's shares being exchanged for cash. Based on First
Call consensus estimates, the transaction is expected to be modestly dilutive to
Regions' 2001 earnings per share and accretive thereafter. The transaction will
be immediately accretive to Regions' cash earnings per share. As a result of
this transaction, Regions' non-interest income is expected to rise from
approximately 30% to approximately 40% of total revenue.

Regions' Board of Directors has authorized the Company to repurchase up to 100%
of the shares issued in connection with this transaction. These repurchases will
be in addition to Regions' previously announced repurchase plans. In addition,
Regions may purchase shares of common stock of Morgan Keegan, as well, prior to
consummation of the acquisition.

After the transaction, Morgan Keegan will become Regions' brokerage and capital
markets engine. As a result, Regions will merge its brokerage operations into
Morgan Keegan. This combination will result in a company with 54 offices
operating in 14 states with 961 Series 7 retail and institutional brokers. The
firm will maintain its headquarters in Memphis and the senior management of
Morgan Keegan will manage the combined operations of Morgan Keegan and Regions
Investment Company, Inc. "I am excited at the opportunities afforded Morgan
Keegan by the additional personnel and relationships which will come to our firm
with the merger with Regions" Allen Morgan said. "With our expanded capabilities
and access to Regions' customers, I am confident we can increase the penetration
in our commercial and retail businesses by offering a broader product array to
our joint customer bases," he concluded.

The acquisition, which will be accounted for as a purchase, is expected to close
during the first quarter of 2001, pending Morgan Keegan stockholder approval,
regulatory approval, as well as other customary conditions of closing.

Regions and Morgan Keegan will host a conference call to discuss this
transaction at 10:30 a.m. (Eastern Standard Time) on December 18, 2000.
Investors, analysts and other interested parties may dial in the conference call
at 973-628-7055. In addition, a slide presentation containing information
related to the transaction will be available on Regions' Web site at
http://www.regionsbank.com shortly before the conference call. A replay of the
conference call will be available through January 12, 2001, by dialing
402-220-2922.

Morgan Keegan & Company, Inc. is one of the South's largest investment firms.
Through their 54 offices in 13 states, Morgan Keegan serves individual investors
in the Southern United States and institutional clients throughout the United
States and abroad. With more than 2,000 employees and over $250 million in
equity capital, Morgan Keegan is an established leader in the financial services
industry in the South.




                                       2
<PAGE>

Regions Financial Corporation is a $43.6 billion bank holding company providing
banking services from more than 750 offices in Alabama, Arkansas, Florida,
Georgia, Louisiana, South Carolina, Tennessee and Texas. Regions also provides
banking-related services in the fields of mortgage banking, insurance,
securities brokerage and mutual funds. Regions' common stock is traded in the
Nasdaq National Market System under the symbol RGBK.

Investors and security holders are advised to read the proxy
statement/prospectus regarding the proposed transaction referenced in this press
release when it becomes available, because it will contain important
information. The proxy statement/prospectus will be filed with the Securities
and Exchange Commission by Regions and Morgan Keegan. Security holders may
receive a free copy of the proxy statement/prospectus (when available) and other
related documents filed by Regions and Morgan Keegan at the Commission's website
at http://www.sec.gov. Copies of the proxy statement/prospectus and other
related documents can also be obtained, without charge, by directing a request
to Regions Financial Corporation, 417 N. 20th Street, Birmingham, Alabama 35203,
Attention: Ronald C. Jackson (205-326-7374) or to Morgan Keegan, Inc., Fifty
North Front Street, Memphis, Tennessee 38103, Attention: Joseph C. Weller
(901-524-4100).

Morgan Keegan and its executive officers and directors may be deemed to be
participants in the solicitation of proxies from stockholders of Morgan Keegan
with respect to the transactions contemplated by the merger agreement.
Information regarding such officers and directors is included in Morgan Keegan's
proxy statement for its 2000 annual meeting of stockholders filed with the
Commission on October 20, 2000. This document is available free of charge at the
Commission's website at http://www.sec.gov and/or from Morgan Keegan.

For additional information, visit Regions' Web site at
http://www.regionsbank.com or contact: Media: For Regions, Kathie B. Martin at
205-326-7188 Investors: For Regions, Ronald C. Jackson at 205-326-7374

Forward-Looking Statements:

The information contained in this press release may include forward-looking
statements that reflect Regions' current views with respect to future events and
financial performance. Regions' management believes that these forward-looking
statements are reasonable, however, you should not place undue reliance on these
statements as they are based only on current expectations and general
assumptions and are subject to various risks, uncertainties, and other factors
that may cause actual results to differ materially from the views, beliefs, and
projections expressed in such statements. Such forward-looking statements are
made in good faith by Regions pursuant to the "safe harbor" provisions of the
Private Securities Litigation Reform Act of 1995.

The words "believe", "expect", "anticipate", "project", and similar expressions
signify forward-looking statements. Readers are cautioned not to place undue
reliance on any forward-looking statements made by or on behalf of Regions. Any
such statement speaks only as of the date the statement was made. Regions
undertakes no obligation to update or revise any forward-looking statements.

Some factors which may affect the accuracy of our projections apply generally to
the financial services industry, including: (a) the easing of restrictions on
participants in the financial services


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<PAGE>

industry, such as banks,  securities brokers and dealers,  investment companies,
and finance  companies,  may increase our  competitive  pressures;  (b) possible
changes in interest  rates may increase our funding costs and reduce our earning
asset  yields,  thus  reducing  our  margins;  (c)  possible  changes in general
economic  and  business  conditions  in the United  States and the  Southeast in
general  and  in  the   communities  we  serve  in  particular  may  lead  to  a
deterioration in credit quality, thereby increasing our provisioning costs, or a
reduced demand for credit,  thereby  reducing our earning  assets;  (d) possible
changes in trade, monetary and fiscal policies, laws, and regulations, and other
activities  of  governments,  agencies,  and  similar  organizations,  including
changes in accounting standards, may have an adverse effect on our business; and
(e) possible  changes in consumer and business  spending and saving habits could
have an effect on our ability to grow our assets and to attract deposits.

Other factors which may affect the accuracy of our projections are specific to
Regions, including: (i) the cost and other effects of material contingencies,
including litigation contingencies; (ii) our ability to expand into new markets
and to maintain profit margins in the face of pricing pressures; (iii) our
ability to keep pace with technological changes; (iv) our ability to develop
competitive new products and services in a timely manner and the acceptance of
such products and services by Regions' customers and potential Regions
customers; (v) our ability to effectively manage interest rate risk, credit risk
and operational risk; (vi) our ability to manage fluctuations in the value of
our assets and liabilities and off-balance sheet exposures so as to maintain
sufficient capital liquidity to support our business; and (vii) our ability to
achieve the earnings expectations related to the businesses that we have
recently acquired or may acquire in the future (including the Morgan Keegan
transaction), which in turn depends on a variety of factors, including: our
ability to achieve in a timely manner anticipated cost savings and revenue
enhancements with respect to acquired operations; the assimilation of acquired
operations to the Regions corporate culture, including the ability to instill
our credit practices and efficient approach to acquired operations; our ability
to retain existing customers and employees of acquired operations; and the
continued growth of the markets that the acquired entities serve, consistent
with recent historical experience.

   Regions Financial Corporation/Morgan Keegan, Inc. Affiliation Q & A


   Q What is this new affiliation between Regions and Morgan Keegan?

     A    On December 18, Regions Financial Corporation announced the signing of
          a  definitive   agreement   under  which  Regions  would  acquire  the
          Memphis-based  securities firm, Morgan Keegan. The acquisition,  which
          will be accounted  for as a purchase,  is expected to close during the
          first quarter of 2001,  pending  Morgan Keegan  stockholder  approval,
          regulatory approval, as well as other customary conditions of closing.

     Q    Who is Morgan Keegan, Inc?

     A    Morgan Keegan & Company, Inc. is one of the South's largest investment
          firms.  With  their 54  offices in 13  states,  Morgan  Keegan  serves
          individual  investors in the southern United States and  institutional
          clients throughout the U.S. and abroad.



                                       4
<PAGE>

          Morgan Keegan & Company, Inc. is a subsidiary of Morgan Keegan Inc., a
          financial  services  holding  company  listed  on the New  York  Stock
          Exchange as MOR.

          Headquartered in Memphis,  Tennessee,  it operates offices in Alabama,
          Arkansas,  Florida,  Georgia,  Kentucky,   Louisiana,   Massachusetts,
          Mississippi, New York, North Carolina,  Tennessee, Texas and Virginia.
          Morgan  Keegan  employs  more than  2,000  individuals  including  761
          investment advisors.

     Q    What are the primary market sectors for Morgan Keegan?

     A    Morgan Keegan's primary sectors are Private Client  Brokerage,  Public
          Finance, Agency and Corporate Fixed Income,  Research,  Equity Capital
          Markets, Asset Management, and Corporate Finance Advisory.

     Q    Why is Regions acquiring an investment firm?

     A    Regions was already expanding the investment services it offers to its
          banking  customers  through a project called Regions Asset  Management
          Strategy  (RAMS).  This  expansion  would have taken  several years to
          achieve the market penetration  enjoyed by Morgan Keegan so the merger
          fast-forwards  Regions into its five-year plan. This  transaction also
          should enable Regions to better serve its customers and is expected to
          accelerate  long-term  earnings  growth.  The combined  strengths  and
          presence  in  the  same  regional  markets  will  provide  commercial,
          municipal, retail and private banking customers of the combined firm a
          broader range of financial  solutions and advisory services to satisfy
          their  financial  needs.  The  addition  of Morgan  Keegan also brings
          Regions a wealth of respected  investment expertise that will allow it
          to better serve the growing  investment  needs of its  customers.  The
          many  similarities  Morgan  Keegan shares with Regions in the areas of
          management  style,  corporate culture and a focus on quality make this
          an  excellent   combination   that  should   benefit   customers   and
          shareholders of both organizations.

     Q    Will Morgan Keegan continue to operate as it has?

     A    Morgan  Keegan  will  maintain  its name  and  operate  as a  separate
          subsidiary of Regions.  Allen B. Morgan,  Jr.,  currently Chairman and
          Chief  Executive  Officer  of Morgan  Keegan,  will  continue  in that
          capacity and will also join the Regions Corporate Board of Directors.

          Regions  Investment  Company,  Inc.,  will  become  part of the Morgan
          Keegan  operation.  The  combination of the two companies will greatly
          enhance  opportunities  for both Morgan Keegan and Regions  Investment
          brokers and customers by broadening the financial  services offered by
          both organizations.

     Q    How does Morgan Keegan compare in size to Regions Investment Company?

     A    Morgan Keegan is approximately ten times larger than Regions' existing
          investment operation.

     Q    When is the acquisition expected to close?


                                       5
<PAGE>


     A    A first quarter 2001 closing is anticipated but this date is dependent
          on regulatory timelines.

     Q    Will there be management changes within Morgan Keegan?

     A    Allen B. Morgan,  Jr. and the existing  Morgan Keegan  management team
          will  continue  to  make  all  decisions  relative  to the  management
          structure within Morgan Keegan.

     Q    How will Regions  Investment  Company and Morgan  Keegan  customers be
          affected?

     A    The combination of the two companies should be largely  transparent to
          the  customers  of  Morgan  Keegan.  Once  the  merger  is  effective,
          customers  of  Regions  Investment  Company  will  see the name of the
          provider  of the  services  they  receive  shift to Morgan  Keegan,  a
          Regions  company.  The Morgan Keegan  customers  will only find a much
          broader array of traditional banking services available to them.

     Q    Are there additional  financing  opportunities  for the  middle-market
          commercial customers of Regions as a result of this merger?

     A    This combination will clearly enable Regions  customers to have access
          to capital  markets that they have not heretofore been able to utilize
          through Regions.

     Q    What happens to Morgan Keegan's branch offices?

     A    The  offices are  outstanding  facilities  and will  remain  intact to
          augment the  distribution  channel of more than 750  Regions  offices.
          Morgan  Keegan will  explore the  potential  of opening new offices in
          those Regions  markets not having  direct access to their  services as
          well as co-location in Regions offices as market demographics indicate
          preferences and propensity to use these services.

     Q    Will the MOR asset  management  account  be  utilized  by the  Regions
          branch distribution network?

     A    The MOR Account is an  integrated  asset  management  program  with an
          array of features  including a Morgan Keegan margin securities account
          - or a cash account,  if preferred - four money market fund options, a
          checking  account,  debit  card,  Internet  access  and other  special
          features.  This  product  is new  for  Regions  and  will  be  offered
          initially  to Regions  customers  directly  through the Morgan  Keegan
          offices.  Distribution through Regions offices will be considered as a
          future initiative.

     Q    What is the  overriding  value or theme  that  best  describes  Morgan
          Keegan?

     A    Morgan Keegan is in the business of creating wealth for their clients.

     Q    Does  Regions  anticipate  a change in its  corporate  structure  as a
          result of this transaction?

     A    Regions plans to file to become a Financial  Services  Holding Company
          as  permitted   under  the  new  Financial   Modernization   Act.  The
          convergence of the financial  services  industry


                                       6
<PAGE>


     has accelerated  with the regulatory  changes  provided by this new federal
     law. This new law allows more flexibility for companies,  enables more open
     competition for the financial services industry,  and creates opportunities
     for  customers  to obtain  improved  service  levels and  expanded  product
     offerings.

     Q    Will this  merger  affect the  quality of service  provided  by either
          company?

     A    The  banking  customers  of Regions  and Morgan  Keegan  clients  will
          experience  no change  really  because  there is no system  conversion
          required  for either  customer  group.  The  investment  customers  of
          Regions  will be  converted to the Morgan  Keegan  system  during 2001
          (planned for June time period).  Morgan Keegan's system  capability is
          more advanced than Regions',  so the customers should see improvements
          in quality service as well as new product availability.

Note: A Photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.121800/bb6

   Contact:
   Regions Financial Corp.
   Media:
   Kathie B. Martin, 205/326-7188
   or
   Investors:
   Ronald C. Jackson, 205/326-7374


<PAGE>


The following is a joint presentation given by officers of the Company and
Regions Financial Corporation to analysts and investors on December 18, 2000:


                       [Regions Logo] [Morgan Keegan Logo]


                        A NATURAL COMBINATION FOR GROWTH

                                December 18, 2000


<PAGE>

FORWARD-LOOKING STATEMENT
--------------------------------------------------------------------------------

The information contained in this presentation may include forward-looking
statements that reflect Regions' current views with respect to future events and
financial performance. Regions' management believes that these forward-looking
statements are reasonable, however, you should not place undue reliance on these
statements as they are based only on current expectations and general
assumptions and are subject to various risks, uncertainties, and other factors
that may cause actual results to differ materially from the views, beliefs, and
projections expressed in such statements. Such forward-looking statements are
made in good faith by Regions pursuant to the "safe harbor" provisions of the
Private Securities Litigation Reform Act of 1995.

The words "believe", "expect", "anticipate", "project", and similar expressions
signify forward-looking statements. Readers are cautioned not to place undue
reliance on any forward-looking statements made by or on behalf of Regions. Any
such statement speaks only as of the date the statement was made. Regions
undertakes no obligation to update or revise any forward-looking statements.

Some factors which may affect the accuracy of our projections apply generally to
the financial services industry, including: (a) the easing of restrictions on
participants in the financial services industry, such as banks, securities
brokers and dealers, investment companies, and finance companies, may increase
our competitive pressures; (b) possible changes in interest rates may increase
our funding costs and reduce our earning asset yields, thus reducing our
margins; (c) possible changes in general economic and business conditions in the
United States and the Southeast in general and in the communities we serve in
particular may lead to a deterioration in credit quality, thereby increasing
our provisioning costs, or a reduced demand for credit, thereby reducing our
earning assets; (d) possible changes in trade, monetary and fiscal policies,
laws, and regulations, and other activities of governments, agencies, and
similar organizations, including changes in accounting standards, may have an
adverse effect on our business; and (e) possible changes in consumer and
business spending and saving habits could have an effect on our ability to grow
our assets and to attract deposits.

Other factors which may affect the accuracy of our projections are specific to
Regions, including (i) the cost and other effects of material contingencies,
including litigation contingencies; (ii) our ability to expand into new markets
and to maintain profit margins in the face of pricing pressures; (iii) our
ability to keep pace with technological changes; (iv) our ability to develop
competitive new products and services in a timely manner and the acceptance
of such products and services by Regions customers and potential Regions
customers; (v) our ability to effectively manage interest rate risk, credit risk
and operational risk; (vi) our ability to manage fluctuations in the value of
our assets and liabilities and off-balance sheet exposures so as to maintain
sufficient capital liquidity to support our business; and (vii) our ability
to achieve the earnings expectations related to the businesses that we have
recently acquired or may acquire in the future (including the Morgan Keegan
transaction), which in turn depends on a variety of factors, including: our
ability to achieve in a timely manner anticipated cost savings and revenue
enhancements with respect to acquired operations; the assimilation of acquired
operations to the Regions corporate culture, including the ability to instill
our credit practices and efficient approach to acquired operations; our ability
to retain existing customers and employees of acquired operations; and the
continued growth of the markets that the acquired entities serve, consistent
with recent historical experience.

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       2

<PAGE>






--------------------------------------------------------------------------------


                              TRANSACTION OVERVIEW


--------------------------------------------------------------------------------



                                CARL JONES, JR.

                                      CEO

                               REGIONS FINANCIAL
                                  CORPORATION


                                       3


<PAGE>

STRATEGIC RATIONALE
--------------------------------------------------------------------------------

A TRANSFORMING TRANSACTION FOR REGIONS

+ CREATE LEADING DIVERSIFIED FINANCIAL SERVICES COMPANY IN THE SOUTH
   - Increase non-interest income to 40% of net revenues
   - Significantly expand Regions' product capabilities
   - Improve focus on middle market corporate and affluent retail customers
   - Attractive growth dynamics of brokerage industry
   - Convert to financial services holding company

+ ACQUIRE PREMIER REGIONAL BROKER-DEALER
   - Diversified business mix
   - Leading fixed income franchise
   - Morgan Keegan poised for growth

+ EXCELLENT STRATEGIC FIT
   - Similar geographic focus
   - Complementary client focus
   - Strong cultural fit

+ ACCELERATE REGIONS' WEALTH MANAGEMENT STRATEGY


[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       4

<PAGE>

CREATING A REGIONAL FINANCIAL POWERHOUSE
--------------------------------------------------------------------------------

IDEALLY POSITIONED TO SERVE MIDDLE MARKET CORPORATE AND AFFLUENT RETAIL
CUSTOMERS THROUGHOUT THE SOUTH.

                     [Circle Graphic] More than 810 offices
                                          in 14 states

              [REGIONS LOGO]                       [MORGAN KEEGAN LOGO]

              + COMMERCIAL BANKING                 + PRIVATE CLIENT BROKERAGE
              + RETAIL BANKING                     + PUBLIC FINANCE
              + TRUST AND ASSET MANAGEMENT         + AGENCY AND CORPORATE FIXED
                                                     INCOME
              + MORTGAGE BANKING                   + EQUITY AND FIXED INCOME
                                                     RESEARCH
              + INSURANCE                          + EQUITY CAPITAL MARKETS
              + BROKERAGE AND PUBLIC FINANCE       + ASSET AND WEALTH MANAGEMENT
              + SPECIALTY FINANCE                  + CORPORATE FINANCE ADVISORY

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       5

<PAGE>

OPERATING PHILOSOPHY
--------------------------------------------------------------------------------

MORGAN KEEGAN WILL BECOME REGIONS' BROKERAGE AND CAPITAL
MARKETS ENGINE.

+ MAINTAIN BRAND INDENTITY, MANAGEMENT AND HEADQUARTERS
+ MAINTAIN MORGAN KEEGAN ENTREPRENEURIAL FOCUS AND
  OWNERSHIP CULTURE
+ INTEGRATE REGIONS INVESTMENT COMPANY (RICI) INTO MORGAN
  KEEGAN
+ MORGAN KEEGAN'S MANAGEMENT RESPONSIBLE FOR EARNINGS AND
  STRATEGY OF BROKER-DEALER SEGMENT
+ ALLEN MORGAN TO JOIN REGIONS BOARD



[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       6

<PAGE>

ATTRACTIVENESS OF BROKERAGE INDUSTRY
--------------------------------------------------------------------------------

+ ATTRACTIVE RELATIVE EARNINGS GROWTH
   - Long-term brokerage industry earnings growth of 12-15%, vs. 8-10% for
     banks
   - Higher profit margin products
   - Fee vs. spread income

+ GROWING INSTITUTIONAL USAGE OF CAPITAL MARKETS
   - Broader access to capital markets by middle market companies and
     municipalities
   - Middle-sized institutional clients under-served in consolidating industry

+ BENEFICIARY OF DEMOGRAPHIC TRENDS
   - Growing population of higher-saving "baby boomers"
   - Increasing market participation by retail investors
   - Significant inter-generational wealth transfer

+ SIGNIFICANT GROWTH OPPORTUNITIES WITHIN REGIONS FRANCHISE
   - 1.8 million households use brokerage services in branch footprint
   - Of Regions 4.1 million accounts, only 107,000 are brokerage accounts

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       7

<PAGE>

TRANSACTION AND FINANCIAL SUMMARY
--------------------------------------------------------------------------------

+ PURCHASE PRICE
   - $27 per share; $789 million in aggregate
   - Retention pool of 5.55 million Regions options

+ OTHER TERMS
   - Purchase accounting
   - Expect to close in the first quarter of 2001
   - Morgan Keegan senior management, representing 23% of shares, agreed
     to approve transaction

+ FINANCIAL IMPLICATIONS
   - Immediate accretion to Cash EPS
   - Modestly dilutive to GAAP EPS in 2001; accretive thereafter
   - Accelerates earnings growth
   - Diversifies revenue streams: fee income rises to 40% of revenues

+ CREATES VALUE FOR REGIONS SHAREHOLDERS

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       8

<PAGE>





--------------------------------------------------------------------------------


                           OVERVIEW OF MORGAN KEEGAN


--------------------------------------------------------------------------------


                               ALLEN MORGAN, JR.

                                CHAIRMAN AND CEO

                              MORGAN KEEGAN, INC.



                                        9

<PAGE>

OVERVIEW
--------------------------------------------------------------------------------

MORGAN KEEGAN IS ONE OF THE LARGEST FULL SERVICE BROKERAGE AND
INVESTMENT BANKING FIRMS IN THE SOUTH. THE COMPANY'S CORE FOCUS IS
MIDDLE MARKET CORPORATE CLIENTS AND AFFLUENT RETAIL CUSTOMERS.

                              [MORGAN KEEGAN LOGO]
       ----------------  -----------   -----------      --------------
       |PRIVATE CLIENT|  | FIXED   |   | EQUITY  |      | INVESTMENT |
       |              |  | INCOME  |   | CAPITAL |      | ADVISORY   |
       |              |  | CAPITAL |   | MARKETS |      |            |
       |              |  | MARKETS |   |         |      |            |
       ----------------  -----------   -----------      --------------

--------------------------------------------------------------------------------
FY 2000 REVENUES
                     $242.2        $143.7        $61.0      $38.5
  % OF TOTAL          49.0%         29.1%         12.3%      7.8%

--------------------------------------------------------------------------------
FY 2000 PRE-TAX EARNINGS
                     $37.0         $19.0         $14.7      $0.9
  % OF TOTAL          51.5%         26.5%         20.4%      1.3%

--------------------------------------------------------------------------------


[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]


                                       10

<PAGE>


OFFICE NETWORK
--------------------------------------------------------------------------------

        - 54 Locations
        - 761 Financial Advisors
        - Over 2,000 Employees


          [Map of Boston, New York, and the Southeastern United States
           denoting locations of Morgan Keegan offices and areas where
           Regions operates]


[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       11

<PAGE>


PRIVATE CLIENT GROUP
--------------------------------------------------------------------------------

MORGAN KEEGAN IS GROWING THE ABSOLUTE NUMBER OF
FINANCIAL ADVISORS AND THEIR AVERAGE PRODUCTION.

[LINE GRAPHS TRANSPOSED OVER BAR GRAPH DEPICTING THE FOLLOWING INFORMATION:

                        NUMBER OF ADVISORS
        FINANCIAL ADVISORS      FINANCIAL ADVISORS WITH MORE
                                THAN ONE YEAR EXPERIENCE

1996    596                     487
1997    623                     566
1998    662                     609
1999    686                     624
2000    761                     655

                        AVERAGE PRODUCTION ($000)
      AVERAGE PRODUCTION (FINANCIAL ADVISORS WITH MORE THAN ONE YEAR EXPERIENCE)

1996   $346
1997   $363
1998   $437
1999   $447
2000   $469]



[REGIONS]                                                   [MORGAN KEEGAN LOGO]

                                       12

<PAGE>

FIXED INCOME CAPITAL MARKETS
--------------------------------------------------------------------------------

MORGAN KEEGAN HAS A STRONG POSITION AS MANAGER FOR MIDDLE
MARKET CORPORATE AND MUNICIPAL BOND ISSUES IN THE SOUTH.

+ MUNICIPAL BOND UNDERWRITING
   - Raised $8.9 billion in 409 deals in 2000
   - Rank #1 in core region *(a) with 28.1% market share
   - Rank #4 in extended region *(b) with 15.4% market share

+ AGENCY BOND UNDERWRITING
   - Raised $8.2 billion in 302 deals in 2000
   - Rank #12 nationally with 5.6% market share; #1 in number of
     transactions

+ CORPORATE BOND UNDERWRITING
   - Raised $2.8 billion in 60 deals in 2000

+ OTHER
   - Dedicated Fixed Income Research
   - Sales and Trading

*(a) Defined as AL, AR, KY, LA, MS and TN
*(b) Defined as core regions plus FL, GA, NC and TX

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       13


<PAGE>

EQUITY CAPITAL MARKETS & INVESTMENT ADVISORY
--------------------------------------------------------------------------------

MORGAN KEEGAN DIFFERENTIATES ITS APPROACH BY FOCUSING ON AREAS OF
STRENGTH AND BOTTOM LINE PERFORMANCE FOR ITS CUSTOMERS.

+ CORPORATE FINANCE AND ADVISORY
   - Raised $4.6 billion in 35 transactions as lead or co-lead managers
     since 1/1/99
   - Advised on 10 M&A transactions since 1/1/99 with $711 million
     aggregate value

+ FOCUSED EQUITY RESEARCH
   - 12 knowledge corridors
   - 23 senior analysts, including 6 ranked by WSJ

+ BOTTOM-LINE PERFORMANCE
   - #1-ranked focus list for one and five year periods *(a)

+ ASSET AND WEALTH MANAGEMENT
   - $1.9 billion in AUM including proprietary mutual funds
   - Recently created WealthTrust strategy

*(a) Source: Zacks, for the periods ended March 31, 2000.

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       14

<PAGE>

FINANCIAL SUMMARY
--------------------------------------------------------------------------------


 <TABLE>
 <S>

 <C>                        <C>                    <C>                          <C>

                              YEAR ENDED JULY 31,     QUARTER ENDED OCTOBER 31,            CAGR
                            ----------------------   ---------------------------  ------------------------
                                1999      2000            1999         2000*(a)   FY99-FY00    1Q00-1Q01
                            ---------  -----------   ------------  -------------  ---------    -----------
Private Client Group           $ 188      $ 242           $ 47         $ 59         29  %        26  %
Fixed Income                     169        144             34           42        (15)          24
Equity Capital Markets            48         61             13           17         27           31
Other                             34         47              9           14         38           56
                            ---------  ------------  ------------  ------------
  Gross Revenues               $ 439      $ 494          $ 103          $ 132       13  %        28  %

Interest Expense                  53         72             15             22       36           47
                            ---------  ------------  ------------  ------------
  Net Revenues                 $ 386      $ 422          $  88          $ 110        9  %        25  %

Pre-tax Income                    74         72             12             18       (3)          50

Net Income                      $ 46       $ 45            $ 7           $ 11       (2) %        57  %
                             --------  ------------  ------------  ------------

EPS                            $ 1.41     $1.53          $ 0.24         $ 0.39       9  %        63  %

Assets                        $ 1,598    $ 1,732        $ 1,600        $ 2,058       8  %        29  %

Equity                            279       259             243            267      (7)          10


*(a) Excludes approximately $2.2 million of non-recurring expenses relating to litigation settlement.

</TABLE>


[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO}


                                       15

<PAGE>


PROFITABILITY
--------------------------------------------------------------------------------

[BAR GRAPHS DEPICTING THE FOLLOWING INFORMATION:

PRE-TAX PROFIT MARGINS BASED ON                 PRE-TAX RETURN ON EQUITY
        GROSS REVENUES

1996    17%                                     1996    29%
1997    18%                                     1997    36%
1998    17%                                     1998    30%
1999    19%                                     1999    33%
2000    17%                                     2000    27%]

*Figures for fiscal years ending July 31.




[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       16

<PAGE>





--------------------------------------------------------------------------------



                                FINANCIAL IMPACT


--------------------------------------------------------------------------------


                                  RICK HORSLEY

                                 VICE CHAIRMAN &

                           EXECUTIVE FINANCIAL OFFICER

                                REGIONS FINANCIAL
                                   CORPORATION


                                       17


<PAGE>

KEY TRANSACTION TERMS
--------------------------------------------------------------------------------

PURCHASE PRICE          - $27 per share
                        - $789 million in aggregate

STRUCTURE               - Choice between cash and Regions shares
                        - Fixed price structure
                        - Stock consideration to be tax-free
                        - Regions to finance approximately 75% through
                          cash election and/or stock repurchase

RETENTION POOL          - 5.55 million Regions options
                        - Tiered 3-year vesting

OTHER                   - Purchase accounting
                        - Expected to close in the first quarter of 2001
                        - Morgan Keegan management representing 23% of shares
                          agreed to approve the deal

APPROVALS REQUIRED      - Customary regulatory and Morgan Keegan shareholder
                          approvals

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]


                                       18

<PAGE>

ANALYSIS OF VALUATION
--------------------------------------------------------------------------------

        Aggregate Consideration         $ 789
        After-tax NPV of Retention      $  23
                                        -----
                                        $ 812

<TABLE>
<S>
                              <C>               <C>                  <C>


                                                           STATISTIC
                                           ------------------------------------------
                                                                       MEDIAN FOR
                              AGGREGATE              REGIONS/          COMPARABLE
                                DATA             MORGAN KEEGAN       TRANSACTIONS*(a)
                              --------           -------------       ----------------

LTM Net Income (10/31/00)     $ 49    *(b)             16.7 x              17.4 x

FY01 Net Income (7/31/01)       51    *(b)*(c)         15.8                16.1

Book Value (10/31/00)          267                     3.04                3.35


Internal Rate of Return       16 - 17.5 %
                              -----------
                              -----------

</TABLE>

*(a) Includes eight deals involving regional broker-dealers since 1997.
*(b) Excludes non-recurring expenses.
*(c) Source: Sidoti and Company dated September 8, 2000.

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]


                                       19

<PAGE>


SYNERGIES
-------------------------------------------------------------------------------

CONSERVATIVE ASSUMPTIONS: SIGNIFICANT LONG-TERM UPSIDE
+ EXPENSE SAVINGS: $14 MM PRE-TAX IN 2002
   - 2.9% of Morgan Keegan and RICI LTM operating expense
   - Combine back office
   - Leverage Regions infrastructure
+ REVENUE ENHANCEMENTS: $10 MM PRE-TAX IN 2002
   - 2.4% of Morgan Keegan and RICI LTM net revenues
   - Enhance opportunities for Regions brokers
   - Improve share of municipal underwritings
   - Introduce corporate finance products to Regions middle
     market customers
   - Access to Regions high net worth customers

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       20

<PAGE>

EARNINGS IMPACT
--------------------------------------------------------------------------------

<TABLE>
<S>
<C>                            <C>           <C>


                                2001(a)        2002
                               ---------     ---------

Regions IBES EPS*(b)            $ 2.40         $ 2.60

Regions Net Income*(b)          $ 531          $ 576

Morgan Keegan Net Income*(c)       41             59

After-Tax Synergies                 3             15

Transaction Adjustments:
        Financing*(d)             (20)           (26)
        Goodwill                  (19)           (25)
                               ---------     ---------
                                 $ 536         $ 599
                               ---------     ---------
                               ---------     ---------

Pro Forma EPS:
        GAAP                     $ 2.36        $ 2.61
        Cash                       2.58          2.86

% Change in:
        GAAP EPS                  (1.8)%         0.2 %
        Cash EPS                   1.4           4.0

</TABLE>

*(a) Assume Morgan Keegan closes in first quarter of 2001.
*(b) Based on median IBES 2001 estimates, grown at median IBES long-term growth
    rate.
*(c) Based on Sidoti and Company 2001 estimates grown at 10%.
*(d) Assumes net issuance of 7.9 million shares (repurchase of 75% of shares
    issued in transaction).

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       21

<PAGE>

CAPITAL STRUCTURE IMPACT
--------------------------------------------------------------------------------

+ PROPOSED FINANCING STRUCTURE:

        Cash/Senior Debt        $ 483           61.2 %
        Tier II Capital           109           13.8
        Common Stock              197           25.0
                              ----------     ----------
                                $ 789          100.0 %



+ PRO FORMA CAPITAL RATIOS:

                                REGIONS         PRO FORMA
                                9/30/00         3/31/01
                               ----------      -----------
        Tangible Common Ratio     6.67 %          6.02 %
        Leverage Ratio            6.95            6.52
        Tier I Capital Ratio      9.94            8.88



[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]



                                       22

<PAGE>






--------------------------------------------------------------------------------



                                    SUMMARY



--------------------------------------------------------------------------------


                                CARL JONES, JR.

                                      CEO

                               REGIONS FINANCIAL
                                  CORPORATION


                                       23

<PAGE>

SUMMARY
--------------------------------------------------------------------------------

+ CREATES LEADING DIVERSIFIED FINANCIAL SERVICES COMPANY IN THE SOUTH
+ ACCELERATES REGIONS' EARNINGS GROWTH
+ BROADENS REGIONS' PRODUCT MIX
+ EXCELLENT STRATEGIC AND CULTURAL FIT
+ FAIRLY VALUED TRANSACTION
+ LOW RISK INTEGRATION
+ ACCRETIVE TO 2002 EPS
+ ATTRACTIVE IRR



                      ... A NATURAL COMBINATION FOR GROWTH


[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       24

<PAGE>





--------------------------------------------------------------------------------


                            SUPPLEMENTAL INFORMATION


--------------------------------------------------------------------------------




                                       25

<PAGE>

FIXED INCOME
--------------------------------------------------------------------------------
MORGAN KEEGAN HAS A STRONG POSITION AS MANAGER FOR MIDDLE MARKET
CORPORATE AND MUNICIPAL BOND ISSUES IN THE SOUTH.

[BAR GRAPHS DEPICTING THE FOLLOWING INFORMATION:

                                   MUNICIPALS

                PROJECT SPECIFIC        GENERAL PURPOSE         PROCEEDS
1996            306                     64                      $6,855
1997            359                     73                      $7,902
1998            470                     101                     $13,840
1999            378                     102                     $11,742
2000YTD         336                     73                      $8,918

                             CORPORATES & AGENCIES

                AGENCY          OTHER           PROCEEDS
1996            75              17              $3,385
1997            209             26              $9,864
1998            231             53              $10,855
1999            434             82              $20,024
2000 YTD        302             60              $10,968]

<TABLE>
<S>
<C>                <C>        <C>       <C>       <C>      <C>                           <C>      <C>      <C>      <C>      <C>


MORGAN KEEGAN RANK AND MARKET SHARE
                     1996      1997      1998      1999      2000
                    ----------------------------------------------
CORE REGION (A)
  Rank                  1         1         1         1         1          MORGAN KEEGAN RANK AND MARKET SHARE IN AGENCIES
  Market Share       31.6 %    26.7 %    31.2 %    24.9 %    28.1 %                       1996     1997     1998     1999     2000
EXTENDED REGION (B)                                                                      -------------------------------------------
  Rank                  8        10         6         4         4          Rank            19        10       18       13      12
  Market Share       14.5 %    11.7%     14.9%     15.6 %    15.4 %        Market Share   3.6 %     6.4 %    4.6 %    7.0 %   5.6 %

(a) Core Region defined as AL, AR, KY, LA, MS and TN.
(b) Extended Region defined as Core Region plus GA, FL, NC and TX.              *Full credit to each
</TABLE>


[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       26

<PAGE>


SUMMARY CORPORATE FINANCE ACTIVITY
--------------------------------------------------------------------------------

EQUITY TRANSACTIONS

<TABLE>
<S>
<C>               <C>                         <C>                      <C>            <C>       <C>

                        1999 - 2000 YTD         UNDERWRITING ROLE                               AVG. GROSS
                   ----------------------     ---------------------    AVG. DEAL        FEE       SPREAD/
INDUSTRY           DEAL VALUE       %         LEAD       CO-LEAD          SIZE        REVENUE      PRICE
----------------   ------------   -------     -------   -----------    ---------      -------   ----------
Consumer/Retail    $   379.7        8.2 %      ---         5            $ 75.9         $ 1.2        5.5 %
Energy                 317.9        6.9         1          5              53.0           0.6        4.6
Financial Services   1,107.6       24.0        ---         4             276.9           1.0        4.6
Healthcare             274.5        5.9        ---         1             274.5           0.5        3.7
Manufacturing          349.5        7.6        ---         3             116.5           1.1        5.6
Technology           1,982.6       42.9        ---        13             152.5           5.4        5.9
Transportation         101.1        2.2        ---         2              50.6           0.4        5.7
Other                  106.0        2.3        ---         1             106.0           0.4        4.9
                   ------------   --------    -------   -----------                   -------
                   $ 4,618.9      100.0 %       1         34           $ 132.0        $ 10.5        5.3 %
                   ------------   --------    -------   -----------    ---------      -------   -----------
                   ------------   --------    -------   -----------    ---------      -------   -----------

</TABLE>

M & A

                                        1999 - 2000 YTD
                                --------------------------             # OF
        INDUSTRY                DEAL VALUE          %             TRANSACTIONS
        ---------------         -------------   ----------        --------------
        Financial Services        $ 276.0          38.8 %               3
        Technology                  352.5          49.6                 5
        Transportation               82.2          11.6                 2
                                -------------   ----------        --------------
                                  $ 710.8         100.0 %              10
                                -------------   ----------        --------------
                                -------------   ----------        --------------

        N.B. All announced deals excluding deals withdrawn and deals without
        deal value disclosure.

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       27


<PAGE>


RESEARCH
--------------------------------------------------------------------------------

+ DEDICATED FIXED INCOME AND EQUITIES TEAMS
+ EQUITIES

        - 12 industry sectors covered by 23 senior analysts

          Biometrics & Natural Interface Tech.          Financial Services
          Consumer Services                             Technology
          Digital Media and Entertainment               Healthcare
          E-Learning                                    Real Estate
          Transportation                                Energy
          Technology Distribution                       Special Situations

        - 6 analysts ranked by Wall Street Journal

+ MORGAN KEEGAN'S FOCUS LIST OF STOCK RECOMMENDATIONS
  RANKED #1 PERFORMER DURING THE ONE-YEAR AND FIVE-YEAR
  PERIODS *(a)

  *(a) Period ending March 31, 2000.

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       28

<PAGE>

Investors and security holders are advised to read the proxy statement/
        prospectus regarding the proposed transaction referenced in this press
        release when it becomes available, because it will contain important
        information. The proxy statment/prospectus will be filed with the
        Securities and Exchange Comission by Regions and Morgan Keegan. Security
        holders may receive a free copy from Regions and Morgan Keegan or at the
        Commission's website at http://www.sec.gov. Copies of the proxy
        statement/prospectus and other related documents can also be obtained,
        without charge, by directing a request to Regions Financial Corporation,
        417 N. 20th Street, Birmingham, Alabama 35203, Attention: Ronald C.
        Jackson (205-326-7374) or to Morgan Keegan, Inc., Fifty North Front
        Street, Memphis, Tennessee 38103, Attention: Joseph C. Weller
        (901-524-4100).

Morgan Keegan and its executive officers and directors may be deemed to be
        participants in the solicitation of proxies from stockholders of Morgan
        Keegan with respect to the transactions contemplated by the merger
        agreement. Information regarding such officers and directors is included
        in Morgan Keegan's proxy statement for its 2000 annual meeting of
        stockholders filed with the Commission's website at http://www.sec.gov
        and/or from Morgan Keegan.

[REGIONS LOGO]                                              [MORGAN KEEGAN LOGO]

                                       29




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