SEACOAST BANKING CORP OF FLORIDA
DEF 14A, 2000-03-13
STATE COMMERCIAL BANKS
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                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                  SCHEDULE 14-A

                Proxy Statement Pursuant to Section 14(a) of the

                Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:

( )      Preliminary Proxy Statement        ( )      Confidential, for use
                                                     of the Commission Only
                                                     (as permitted by Rule
                                                     14(a)-6(6)(2))
(X)      Definitive Proxy Statement
( )      Definitive Additional Materials
( )      Soliciting Material Pursuant to Section 240.14a-11(c) or
         Section 240.14a-12


                     SEACOAST BANKING CORPORATION OF FLORIDA
                (Name of Registrant as Specified in its Charter)

      (Name of Person(s) Filing Proxy Statement, if other than Registrant)


Payment of Filing Fee (check the appropriate box):

(X)      No fee required

( )      Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11
         1)     Title of each class of securities to which transaction applies:
         2)     Aggregate number of securities to which transaction applies:
         3)     Per  unit  price  or other  underlying  value  of  transaction
                computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                amount on which the filing fee is calculated  and state how it
                was determined.):
         4)     Proposed maximum aggregate value of transaction:
         5)     Total fee paid:

( )      Fee paid previously with preliminary materials.

( )      Check box if any part of the fee is offset as provided by Exchange Act
         Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
         was paid  previously.  Identify  the previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:
         2)       Form, Schedule, or Registration Statement No.:
         3)       Filing Party:
         4)       Date Filed:

<PAGE>


SEACOAST BANKING CORPORATION OF FLORIDA

                                                          March 14, 2000


TO THE SHAREHOLDERS OF
SEACOAST BANKING CORPORATION OF FLORIDA:

      You are cordially  invited to attend the Annual Meeting of Shareholders of
Seacoast  Banking  Corporation of Florida  ("Seacoast" or the "Company"),  which
will be held at the  Ballantrae  Golf  and  Yacht  Club,  3325  S.E.  Ballantrae
Boulevard,  Port St. Lucie, Florida, on Thursday,  April 20, 2000, at 3:00 P.M.,
Local Time (the "Meeting").

      At the  Meeting,  you  will be  asked to  consider  and vote  upon the (i)
reelection of 10 directors to serve until the Annual Meeting of  Shareholders in
2001 and until their  successors have been elected and qualified,  (ii) approval
and  adoption  of the  Seacoast  2000  Long-  Term  Incentive  Plan,  and  (iii)
ratification of the  appointment of Arthur Andersen LLP as independent  auditors
for Seacoast for the fiscal year ending December 31, 2000.

      Enclosed are the Notice of Meeting, Proxy Statement, Proxy and 1999 Annual
Report.  We hope you can attend the Meeting  and vote your shares in person.  In
any case, we would  appreciate  your completing the enclosed Proxy and returning
it to us. This action will ensure that your preferences will be expressed on the
matters that are being  considered.  If you are able to attend the Meeting,  you
may vote your shares in person even if you have previously returned your Proxy.

      We want to thank you for your support this past year.  We are proud of our
progress as  reflected in the results for 1999,  and we encourage  you to review
carefully our Annual Report.

      If you have any questions  about the Proxy Statement or our Annual Report,
please call or write us.

                                    Sincerely,
                                    /S/ Dennis S. Hudson III
                                    ------------------------
                                    Dennis S. Hudson III
                                    President & Chief Executive
                                    Officer


<PAGE>



                     SEACOAST BANKING CORPORATION OF FLORIDA
                               815 Colorado Avenue
                              Stuart, Florida 34994

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                            TO BE HELD APRIL 20, 2000

      Notice is hereby given that the Annual Meeting of Shareholders of Seacoast
Banking Corporation of Florida ("Seacoast" or the "Company") will be held at the
Ballantrae Golf and Yacht Club, 3325 S.E. Ballantrae Boulevard,  Port St. Lucie,
Florida, on Thursday,  April 20, 2000, at 3:00 P.M., Local Time (the "Meeting"),
for the following purposes:

      1.    Elect Directors.  To consider and vote upon the
            reelection of 10 directors to serve until the Annual
            Meeting of Shareholders in 2001 and until their
            successors have been elected and qualified.

      2.    Approve and Adopt the Seacoast 2000 Long-Term Incentive
            Plan.  To consider and act upon a proposal to approve
            and adopt Seacoast's 2000 Long-Term Incentive Plan.

      3.    Ratify Auditors.  To ratify the appointment of Arthur
            Andersen LLP as independent auditors for Seacoast for
            the fiscal year ending December 31, 2000.

      4.    Other Business.  To transact such other business as may
            properly come before the Meeting or any adjournments or
            postponements thereof.

      Only shareholders of record at the close of business on February 11, 2000,
are  entitled  to notice  of, and to vote at,  the  Meeting or any  adjournments
thereof.  All shareholders,  whether or not they expect to attend the Meeting in
person,  are requested to complete,  date, sign and return the enclosed Proxy in
the accompanying envelope.

                                    By Order of the Board of Directors

                                    /s/ Dennis S. Hudson III
                                    ------------------------
                                    Dennis S. Hudson III
                                    President & Chief Executive
                                    Officer

March 14, 2000

PLEASE  COMPLETE,  DATE AND SIGN THE  ENCLOSED  PROXY AND RETURN IT  PROMPTLY TO
SEACOAST IN THE ENVELOPE PROVIDED WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
IF YOU ATTEND THE MEETING,  YOU MAY VOTE IN PERSON IF YOU WISH, EVEN IF YOU HAVE
PREVIOUSLY RETURNED YOUR PROXY.


<PAGE>




                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                   OF SEACOAST BANKING CORPORATION OF FLORIDA
                                 April 20, 2000

                                  INTRODUCTION

General

      This Proxy  Statement is being  furnished to the  shareholders of Seacoast
Banking  Corporation  of  Florida  ("Seacoast"  or  the  "Company"),  a  Florida
corporation,  in connection with the solicitation of proxies by Seacoast's Board
of Directors  from holders of  Seacoast's  Class A common stock ("Class A Common
Stock") and its Class B common stock ("Class B Common Stock",  and  collectively
with the Class A Common Stock "Common Stock"),  for use at the Annual Meeting of
Shareholders  of Seacoast to be held on April 20, 2000, and at any  adjournments
or postponements  thereof (the "Meeting").  Unless otherwise clearly  specified,
the terms "Company" and "Seacoast" include the Company's subsidiaries.

      The Meeting is being held to consider and vote upon the (i)  reelection of
10 directors to serve until the Annual Meeting of Shareholders in 2001 and until
their successors have been elected and qualified;  (ii) approval and adoption of
the Seacoast  2000  Long-Term  Incentive  Plan,  and (iii)  ratification  of the
appointment of Arthur Andersen LLP as independent  auditors for Seacoast for the
fiscal year ending December 31, 2000.

      Seacoast's  Board of  Directors  knows of no other  business  that will be
presented for  consideration at the Meeting other than the matters  described in
this Proxy Statement.

      The 1999  Annual  Report  to  Shareholders  ("Annual  Report"),  including
financial  statements for the fiscal year ended  December 31, 1999,  accompanies
this Proxy Statement. These materials are first being mailed to the shareholders
of Seacoast on or about March 14, 2000.

      The  principal  executive  offices of Seacoast are located at 815 Colorado
Avenue, Stuart, Florida 34994, and its telephone number is (561) 287-4000.


Record Date, Solicitation and Revocability of Proxies
- -----------------------------------------------------

     The Board of  Directors  of  Seacoast  has fixed the close of  business  on
February  11,  2000 as the  record  date  ("Record  Date") for  determining  the
shareholders  entitled to notice of, and to vote at, the  Meeting.  Accordingly,
only  holders  of record of shares of Common  Stock on the  Record  Date will be
entitled to notice of, and to vote at, the Meeting.  At the close of business on
such  date,  there  were  4,474,668  shares of Class A Common  Stock  issued and
outstanding,  which  were held by  approximately  1,046  holders  of record  and
360,588 shares of Class B Common Stock issued and  outstanding,  which were held
by approximately 72 holders of record. See "Principal Shareholders."

      Holders  of record of Class A Common  Stock are  entitled  to one vote per
share on each matter to be considered and voted upon at the Meeting.  Holders of
Class B Common  Stock are  entitled  to 10 votes per share on each  matter to be
considered and voted upon at the Meeting.


<PAGE>

      The  Company's  Articles of  Incorporation  also provide  that,  except as
otherwise required by law or by the Articles of Incorporation,  holders of Class
A Common Stock and Class B Common  Stock vote  together as a single class on all
matters.  As a  result  of the  ten-to-one  voting  preference  accorded  by the
Articles of  Incorporation  to shares of Class B Common Stock,  as of the Record
Date  there  were  8,080,548  votes  entitled  to be cast by the  holders of the
outstanding  Common Stock, with the holders of the Class A Common Stock entitled
to cast  4,474,668  votes or 55.38% of the votes  entitled to be cast on matters
for which the holders of both classes of Common Stock vote  together as a single
class.  See "Proposal One - Election Of Directors - Management  Stock Ownership"
and "Principal Shareholders."

      In determining  whether a quorum exists at the Meeting for purposes of all
matters to be voted on, all votes "for" or "against," as well as all abstentions
(including votes to withhold  authority to vote in certain cases),  with respect
to the proposal  receiving the most such votes, will be counted.  A plurality of
the votes cast by the shares  entitled to vote in the  election is required  for
the reelection of the directors. Consequently,  abstentions and broker non-votes
will  not be  counted  as  part  of the  base  number  of  votes  to be  used in
determining if the proposal has received the requisite  number of base votes for
approval.

      The proposal to approve the 2000 Incentive  Plan requires the  affirmative
vote of the holders of a majority of the shares of Common  Stock.  Consequently,
with respect to this proposal,  broker  non-votes will not be counted as part of
the base number of votes to be used in  determining if the proposal has received
the requisite  number of base votes for  approval,  but  abstentions  will be so
counted and will count as votes against the proposal.

      The proposal to ratify Arthur Andersen LLP as independent auditors will be
approved if the votes cast by the holders of the shares of Common  Stock  exceed
the votes cast in opposition to this proposal. Therefore, abstentions and broker
non-votes  will not be counted as part of the base number of votes to be used in
determining if the proposal has received the requisite  number of base votes for
approval.

      Shares of Common Stock represented by properly  executed Proxies,  if such
Proxies are  received in time and not  revoked,  will be voted at the Meeting in
accordance with the instructions indicated in such Proxy. IF NO INSTRUCTIONS ARE
INDICATED,  SUCH SHARES OF COMMON STOCK WILL BE VOTED FOR THE  REELECTION OF ALL
10 NAMED NOMINEES FOR DIRECTOR, FOR THE APPROVAL AND ADOPTION OF SEACOAST'S 2000
LONG-TERM  INCENTIVE PLAN AND FOR THE  RATIFICATION OF THE APPOINTMENT OF ARTHUR
ANDERSEN LLP AS INDEPENDENT AUDITORS.

     A shareholder  who has given a Proxy may revoke it at any time prior to its
exercise at the Meeting by either (i) giving written notice of revocation to the
Secretary of Seacoast,  (ii)  properly  submitting  to Seacoast a duly  executed
Proxy  bearing a later  date,  or (iii)  appearing  in person at the Meeting and
voting in person. All written notices of revocation or other communications with
respect to  revocation  of Proxies  should be  addressed  as  follows:  Seacoast
Banking  Corporation of Florida,  815 Colorado  Avenue,  Stuart,  Florida 34994,
Attention: Dennis S. Hudson III, President & Chief Executive Officer.

<PAGE>




                                  PROPOSAL ONE

                             ELECTION OF DIRECTORS

General

      The Meeting is being held to reelect 10  directors  of Seacoast to serve a
one-year term of office expiring at the 2001 Annual Meeting of Shareholders  and
until their successors have been elected and qualified.  All of the nominees are
presently  directors  of  Seacoast.  Seven have served as  directors of Seacoast
since its inception in 1983. Dennis S. Hudson,  III was first elected a director
in 1984, and Christopher E. Fogal and Jeffrey S. Furst were elected to the Board
in 1997  following  the  acquisition  of Port St.  Lucie  National  Bank Holding
Corporation.  All of the nominees also serve as directors of Seacoast's  banking
subsidiary,  First  National Bank and Trust  Company of the Treasure  Coast (the
"Bank").  The members of the Boards of Directors of the Bank and the Company are
the same except for Stephen E. Bohner, T. Michael Crook, Marian B. Monroe and A.
Douglas Gilbert, who are members of the Bank's Board only.

      All shares  represented by valid Proxies,  and not revoked before they are
exercised, will be voted in the manner specified therein. If no specification is
made,  the  Proxies  will be voted for the  election  of each of the 10 nominees
listed  below.  Although all  nominees are expected to serve if elected,  if any
nominee is unable to serve, the persons  designated as Proxies will vote for the
remaining  nominees  and for such  replacements,  if any, as may be nominated by
Seacoast's Board of Directors acting as the Nominating Committee. Proxies cannot
be voted for a greater  number of persons than the number of nominees  specified
herein (ten persons). Cumulative voting is not permitted.

      The affirmative vote of the holders of shares of Common Stock representing
a plurality  of the votes cast at the  Meeting at which a quorum is present,  is
required for the reelection of the directors listed below.

      THE NOMINEES HAVE BEEN NOMINATED BY SEACOAST'S  BOARD OF DIRECTORS AND THE
BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR THE REELECTION OF ALL 10 NOMINEES LISTED
BELOW.

      The  following  table sets forth the name and age of each nominee and each
executive  officer of the Company who is not a director or nominee,  the year in
which he was first elected a director or executive officer,  as the case may be,
a  description  of his position  and offices with  Seacoast or the Bank, a brief
description of his principal occupation and business experience,  and the number
of shares of Class A Common Stock and Class B Common Stock beneficially owned by
him as of February 11, 2000. See  "Information  About the Board of Directors and
Its Committees."

<PAGE>


   Name, Age and Year                                  Shares of Common Stock
    First Elected or                                        Beneficially
  Appointed a Director       Information About        Owned and Percentage of
  or Executive Officer            Nominee            Common Stock Outstanding(1)
  --------------------            -------            ---------------------------
                                                        Class A         Class B
                                                        -------         -------

Nominees:
- --------

Jeffrey C. Bruner (49)    Mr. Bruner has been           7,140 (2)(4)    90(3)(4)
1983                        a self-employed
                            real estate
                            investor in Stuart,
                            Florida since 1972.


John H. Crane (70)        Mr. Crane has been             9,736 (4)(5)      --
1983                        Vice President of
                            C&W Fish Company,
                            Inc., a fish
                            processing plant
                            located in the
                            Stuart, Florida
                            area, since 1982.
                            He also served as
                            President of Krauss
                            & Crane, Inc., an
                            electrical
                            contracting firm
                            located in Stuart,
                            Florida, from 1957
                            through 1997.


Evans Crary, Jr. (70)   Mr. Crary is                  4,597 (4)      1,665 (4)
1983                      retired, but has
                          served as a member
                          of Crary, Buchanan,
                          Bowdish, Bovie,
                          Lord, Roby & Evans,
                          Chartered, a law
                          firm located in
                          Stuart, Florida,
                          since 1993. Mr.
                          Crary has practiced
                          law in Stuart,
                          Florida, since 1952.


Christopher E. Fogal (48)Mr. Fogal, a certified       18,178 (4)(6)      --
1997                      public accountant has
                          been a managing
                          partner of Fogal,
                          Lynch, Johnson &
                          Long, a public
                          accounting firm,
                          since 1979.


Jeffrey S. Furst (55)    Mr. Furst has been            46,683 (7)         --
1997                        a real estate                1.04%
                            broker since
                            1973 and is
                            owner of Sun
                            Realty, Inc.
                            in Port St.
                            Lucie, Florida.


<PAGE>
Dale M. Hudson (65)       Mr. Hudson was named         440,804 (9)   154,151(10)
1983 (8)                    Chairman of                  9.85%        42.75%
                            Seacoast in June
                            1998. He previously
                            served as Chief
                            Executive Officer
                            of Seacoast from
                            1992, as President
                            of Seacoast from
                            1990, and as
                            Chairman of the
                            Board of the Bank
                            from  September
                            1992.


Dennis S. Hudson, Jr.(72) Mr. Hudson served as         319,406 (11)  124,928(12)
1983 (8)                    Chairman of the              7.14%          34.65%
                            Board of Seacoast
                            from 1990 to June
                            1998, when he
                            retired.


Dennis S. Hudson,III (44) Mr. Hudson was named         278,525 (13)   24,327(14)
1984 (8)                    President and Chief          6.22%         6.75%
                            Executive Officer
                            of Seacoast in June
                            1998 and has served
                            as Chief Executive
                            Officer of the Bank
                            since  1992.  Previously
                            he was Chief  Operating
                            Officer of Seacoast from
                            1990 and President of the
                            Bank from 1992.


John R. Santarsiero,Jr (55)Mr. Santarsiero is a        6,387 (4)      1,395 (4)
1983                        private investor.


Thomas H. Thurlow,Jr (63) Mr. Thurlow has been           4,725 (4)(15)     --
1983 (8)                    an officer and a
                            director of Thurlow
                            & Smith, P. A., a
                            law firm in Stuart,
                            Florida, since
                            1981, and has
                            practiced law in
                            Stuart, Florida since 1961.

<PAGE>

Executive Officers Who Are Not Also Nominees or Directors:



A. Douglas Gilbert (59)  Mr. Gilbert, Senior           43,319    (4)(16)    --
1990                        Executive Vice
                            President, was named
                            Chief Operating
                            Officer of Seacoast
                            and President of the
                            Bank in June 1998. Mr.
                            Gilbert has served as
                            Chief Credit Officer
                            of Seacoast since
                            July 1990,and was Chief
                            Banking Officer from
                            September 1992 to October
                            1995. He was named Chief
                            Operating and Credit
                            Officer of the Bank in
                            October 1994.

C. William Curtis, Jr. (61) Mr. Curtis, Senior            38,707  (4)(17)    --
1995                        Executive Vice
                            President, has served
                            as Chief Banking Officer
                            of Seacoast and the Bank
                            since October 1995, and
                            was named President, of
                            the Bank's Indian River
                            County operations, in
                            October 1999. Mr. Curtis
                            formerly was Area
                            President of First Union
                            Bank in Sarasota and
                            Manatee Counties, a $970
                            million banking unit
                            with 21 offices.

William R. Hahl (51)        Mr. Hahl, Executive         29,400 (4)(18)    --
1990                        Vice President/
                            Finance Group, has
                            served as the Chief
                            Financial Officer
                            of Seacoast and the
                            Bank since July 1990.

Nominees and executive                                1,035,335          291,556
  officers as a group                                    23.14%           80.86%
  (13) persons

- ----------
(1)   Information  relating to beneficial ownership of Common Stock by directors
      is based upon  information  furnished  by each  person  using  "beneficial
      ownership"  concepts set forth in the rules of the Securities and Exchange
      Commission  ("SEC") under the Securities  Exchange Act of 1934, as amended
      (the "1934 Act"). Under such rules, a person is deemed to be a "beneficial
      owner" of a security if that person has or shares  "voting  power,"  which
      includes  the power to vote or direct  the  voting  of such  security,  or
      "investment  power,"  which  includes the power to dispose of or to direct
      the  disposition  of such  security.  The  person  is also  deemed to be a
      beneficial  owner of any  security  of which  that  person  has a right to
      acquire  beneficial  ownership within 60 days. Under such rules, more than
      one person may be deemed to be a beneficial  owner of the same securities,
      and a person may be deemed to be a beneficial  owner of  securities  as to
      which  he or she  may  disclaim  any  beneficial  ownership.  Accordingly,
      nominees  are named as  beneficial  owners of shares as to which  they may
      disclaim any  beneficial  interest.  Except as indicated in other notes to
      this  table  describing  special  relationships  with  other  persons  and
      specifying  shared  voting  or  investment  power, directors  possess sole
      voting and investment power with respect to all shares of Common Stock set
      forth opposite their names.
<PAGE>

(2)   Includes 180 shares held jointly with Mr. Bruner's wife, 2,150 shares held
      by Mr.  Bruner as  custodian  for his son,  and 4,000  shares  held by Mr.
      Bruner as custodian  for his two nephews as to which shares Mr. Bruner may
      be deemed to share both voting and investment power.
(3)   Includes 90 shares held jointly with Mr.  Bruner's wife as to which shares
      Mr. Bruner may be deemed to share both voting and investment power.
(4)   Less than 1%.
(5)   Includes  1,736  shares held  jointly  with Mr.  Crane's  wife as to which
      shares Mr. Crane may be deemed to share both voting and investment power.
(6)   All 18,178  shares are held jointly  with Mr.  Fogal's  wife,  as to which
      shares Mr. Fogal may be deemed to share both voting and investment power.
(7)   Includes 6,069 shares held by the trustee for the IRA of Mr. Furst, 29,385
      shares held jointly  with Mr.  Furst's  wife,  and 200 shares held jointly
      with Mr.  Furst's  mother,  as to which  shares Mr. Furst may be deemed to
      share both voting and investment power. Also includes 6,449 shares held by
      Mr. Furst's wife, 1,564 shares held by Mr. Furst's two children, and 1,214
      shares held  jointly by Mr.  Furst's wife and  mother-in-law,  as to which
      shares Mr. Furst may be deemed to share both voting and  investment  power
      and as to which shares Mr. Furst disclaims beneficial ownership.
(8)   Dennis S. Hudson, Jr. and Dale M. Hudson are brothers.  Dale M.
      Hudson is married to the sister of Thomas H. Thurlow, Jr.  Dennis S.
      Hudson, III is the son of Dennis S. Hudson, Jr. and the nephew of
      Dale M. Hudson.
(9)   Includes  210,000 shares held by Monroe  Partners,  Ltd., a family limited
      partnership  ("Monroe Partners") of which Mr. Hudson and his wife, Mary T.
      Hudson,  are  general  partners.  Mr.  Hudson  may be deemed to share both
      voting and  investment  power with  respect to such  shares with the other
      general  partner,   and  as  to  which  Mr.  Hudson  disclaims  beneficial
      ownership,  except to the extent of his 50%  interest  in Monroe  Partners
      (105,000  shares).  Also  includes  41,297  shares held  jointly  with Mr.
      Hudson's wife, as to which shares Mr. Hudson may be deemed to share voting
      and investment  power.  Also includes  27,235 shares held by Mr.  Hudson's
      wife and 77,097 shares held by Mr.  Hudson's three  children,  as to which
      shares Mr. Hudson may be deemed to share voting and  investment  power and
      as to which Mr. Hudson disclaims beneficial ownership.
(10)  Includes  15,000  shares held by Monroe  Partners,  as to which shares Mr.
      Hudson may be deemed to share voting and  investment  power with the other
      general  partner,   and  as  to  which  Mr.  Hudson  disclaims  beneficial
      ownership,  except to the extent of his 50%  interest  in Monroe  Partners
      (7,500 shares). Also includes 20,649 shares held jointly with Mr. Hudson's
      wife,  as to which  shares Mr.  Hudson  may be deemed to share  voting and
      investment power. Also includes 3,960 shares held by Mr. Hudson's wife and
      9,543 shares held by Mr. Hudson's three  children,  as to which shares Mr.
      Hudson may be deemed to share voting and investment power and to which Mr.
      Hudson disclaims beneficial ownership.
(11)  Includes 212,272 shares held by Sherwood Partners, Ltd., a family limited
      partnership ( "Sherwood  Partners") of which Mr. Hudson, his wife,
      Anne P. Hudson, and his son, Dennis S. Hudson,  III, are general partners.
      Mr. Hudson may be deemed to share voting and investment power with respect
      to such shares with the other general partners, and as to which Mr. Hudson
      disclaims beneficial ownership, except to the extent of his 49.5% interest
      in Sherwood Partners (105,000 shares). Also includes 47,417 shares held by
      Mr.  Hudson's wife and 25,875 shares held by Mr.  Hudson's three children,
      as to which shares Mr. Hudson may be deemed to share voting and investment
      power and as to which Mr. Hudson disclaims beneficial ownership.
(12)  Includes 15,000 shares held by Sherwood  Partners,  as to which shares Mr.
      Hudson may be deemed to share voting and  investment  power with the other
      general  partners,  and  as  to  which  Mr.  Hudson  disclaims  beneficial
      ownership, except to the extent of his 49.5% interest in Sherwood Partners
      (7,500 shares).  Also includes 23,709 shares held by Mr. Hudson's wife and
      5,445 shares held by Mr. Hudson's three  children,  as to which shares Mr.
      Hudson may be deemed to share voting and investment  power and as to which
      Mr. Hudson disclaims beneficial ownership.


<PAGE>
(13)  Includes 212,272 shares held by Sherwood  Partners of which Mr. Hudson and
      his mother and  father,  Anne P.  Hudson and Dennis S.  Hudson,  Jr.,  are
      general partners.  Mr. Hudson may be deemed to share voting and investment
      power with respect to such shares with the other general partners,  and as
      to which Mr. Hudson disclaims beneficial  ownership,  except to the extent
      of his 1% interest in Sherwood  Partners (2,272 shares).  Also includes 44
      shares held by Mr. Hudson's two sons, as to which shares Mr. Hudson may be
      deemed to share  voting and  investment  power and as to which Mr.  Hudson
      disclaims  beneficial  ownership.  Also  includes  56,700  shares that Mr.
      Hudson has the right to acquire by exercising options that are exercisable
      within 60 days after the Record Date.
(14)  Includes 15,000 shares held by Sherwood  Partners,  as to which Mr. Hudson
      may be deemed to share voting and investment  power with the other general
      partners,  and as to which  Mr.  Hudson  disclaims  beneficial  ownership,
      except to the extent of his 1% interest in Sherwood Partners.
(15)  Includes 1,575 shares owned by Mr. Thurlow's wife and 1,575 shares held by
      Mr. Thurlow's three children, as to which shares Mr. Thurlow may be deemed
      to share voting and investment power.
(16)  Includes  6,312 shares held jointly  with Mr.  Gilbert's  wife as to which
      shares Mr.  Gilbert may be deemed to share  voting and  investment  power.
      Also includes 200 shares held in Mr.  Gilbert's IRA and 33,688 shares that
      Mr.  Gilbert  has the right to  acquire  by  exercising  options  that are
      exercisable within 60 days after the Record Date.
(17)  Includes  3,967  shares held by Mr.  Curtis'  wife as to which  shares Mr.
      Curtis may be deemed to share voting and investment  power.  Also includes
      1,250 shares of a restricted  stock award which  becomes  vested  within 6
      months  after the Record Date and 26,159  shares  that Mr.  Curtis has the
      right to acquire by exercising options that are exercisable within 60 days
      after the Record Date.
(18)  Includes  24,325  shares  that  Mr.  Hahl  has the  right  to  acquire  by
      exercising  options that are  exercisable  within 60 days after the Record
      Date.

<PAGE>

Information About the Board of Directors and Its Committees
- -----------------------------------------------------------

      The Board of Directors of Seacoast  held nine  meetings  during 1999.  All
directors  attended at least 75% of the total number of meetings of the Board of
Directors  and attended at least 75% of the meetings of the Board  committees on
which they served.  Seacoast's  Board of Directors has two standing  committees:
the Salary and Benefits  Committee and the Audit Committee,  both of which serve
the same functions for the Bank.

      In  addition,  the Bank's Board of Directors  has the  following  standing
committees:  Executive Committee,  Investment Committee, Trust Committee and the
Directors  Loan  Committee.  Such  committees  perform those duties  customarily
performed by similar committees at other financial institutions.

      The Company's Salary and Benefits Committee is comprised of Messrs.  Crary
(Chairman),  Bohner, Bruner, Furst, Dennis S. Hudson, Jr. and Santarsiero.  This
Committee has the authority to determine the  compensation  of the Company's and
the Bank's  executive  officers and employees,  and  administers  various of the
Company's benefit and incentive plans. This Committee has the power to interpret
the  provisions of the Company's  Profit  Sharing Plan,  Employee Stock Purchase
Plan,  the Seacoast  Banking  Corporation of Florida 1991 Stock Option and Stock
Appreciation  Right Plan (the  "1991  Incentive  Plan"),  the  Seacoast  Banking
Corporation of Florida 1996 Long-Term Incentive Plan (the "1996 Incentive Plan")
and the  Non-Employee  Directors Stock  Compensation  Plan (the "Directors Stock
Plan"). One meeting was held by this Committee in 1999. See "Salary and Benefits
Committee Report."

      The  Audit  Committee  recommends  on an  annual  basis  to the  Board  of
Directors a public  accounting  firm to be engaged as  independent  auditors for
Seacoast  for the next fiscal year,  reviews the plan for the audit  engagement,
and reviews financial statements, the internal audit plans and reports financial
reporting  procedures  and reports of  regulatory  authorities.  This  Committee
periodically  reports to the Board of Directors.  This Committee is comprised of
Messrs.  Bruner (Chairman),  Fogal, and Santarsiero and it held five meetings in
1999.

      The entire Board of Directors  serves as the Nominating  Committee for the
purpose of nominating persons to serve on the Board of Directors. While nominees
recommended by shareholders  may be considered,  this Committee has not actively
solicited recommendations (nor established any procedures for this purpose). The
Board held two meetings in its capacity as the Nominating Committee during 1999.

      Board  members who are not  executive  officers of the Company are paid an
annual retainer of $20,000 for their service as directors of the Company and its
subsidiaries. In addition to the annual retainers, outside Board members receive
$600 for each Board meeting  attended,  $600 for each committee meeting attended
and $700 for each committee meeting chaired.


Executive Officers
- ------------------

      Executive officers are appointed annually at the organizational meeting of
the respective Boards of Directors of Seacoast and the Bank following the annual
meetings  of  shareholders,  to serve  until the next  annual  meeting and until
successors are chosen and qualified.  The table set forth under  "PROPOSAL ONE -
Election of Directors" lists the nominees for election to the Board of Directors
as well as the Named  Executive  Officers of  Seacoast  and the Bank who are not
nominees  to or members  of the Board of  Directors,  their ages and  respective
offices  held by them,  the period  each such  position  has been held,  a brief
account of their business  experience for at least the past five years,  and the
number of shares of Common Stock  beneficially owned by each of them on February
11, 2000.

Management Stock Ownership
- --------------------------

      As of February 11, 2000, based on available information, all directors and
executive  officers  of  Seacoast  as a group (13  persons)  beneficially  owned
approximately  894,463 of Class A Common Stock,  constituting 20.0% of the total
number  of  shares  of  Class A  Common  Stock  outstanding  at that  date,  and
approximately 300,058 shares of Class B Common Stock,  constituting 83.2% of the
total  number  of  shares  of Class B Common  Stock  outstanding  at that  date.
Seacoast's directors and executive officers beneficially owned, as of that date,
shares of Common  Stock  having  3,895,043  votes,  or 48.2% of the total  votes
represented by Common Stock  outstanding on the Record Date and entitled to vote
at the Annual Meeting. In addition,  as of the Record Date, various subsidiaries
of Seacoast, as fiduciaries,  custodians,  and agents, had sole or shared voting
power over  87,637  shares,  or 2.0% of the issued and  outstanding  shares,  of
Seacoast Class A Common Stock, and 300 shares of Class B Common Stock, including
shares held as trustee or agent of various  Seacoast  employee benefit and stock
purchase plans. See "Record Date,  Solicitation and Revocability of Proxies" and
"Principal Shareholders."

<PAGE>


                             EXECUTIVE COMPENSATION
                             ----------------------

      Under  rules  established  by the SEC,  the Company is required to provide
certain data and information in regard to the compensation and benefits provided
to its chief executive officer and other executive officers,  including the four
other highly compensated executive officers (collectively,  the "Named Executive
Officers"). The disclosure requirements for the Named Executive Officers include
the use of tables and a report explaining the rationale and considerations  that
led to fundamental executive compensation decisions affecting these individuals.

      The  following  report  reflects  Seacoast's  compensation  philosophy  as
endorsed by the Board of  Directors  and the Salary and Benefits  Committee  and
resulting  actions  taken by Seacoast  for the  reporting  periods  shown in the
various  compensation  tables  supporting  the report.  The Salary and  Benefits
Committee  either  approves  or  recommends  to the Board of  Directors  payment
amounts and award levels for executive officers of Seacoast and its subsidiaries


Salary and Benefits Committee Report
- ------------------------------------

    General

      During 1999,  the Salary and Benefits  Committee of the Board of Directors
was composed entirely of six members, none of whom were officers or employees of
Seacoast or the Bank. The Board of Directors designates the members and Chairman
of such committee.

    Compensation Policy

      The  policies  that govern the Salary and Benefits  Committee's  executive
compensation  decisions are designed to align changes in total compensation with
changes in the value  created  for the  Company's  shareholders.  The Salary and
Benefits  Committee  believes that compensation of executive officers and others
should  be  directly  linked  to  Seacoast's  operating   performance  and  that
achievement of performance  objectives  over time is the primary  determinant of
share price.

      The  underlying   objectives  of  the  Salary  and  Benefits   Committee's
compensation  strategy are to establish  incentives  for certain  executives and
others to achieve and maintain  short-term and long-term  operating  performance
goals  for  Seacoast,  to  link  executive  and  shareholder  interests  through
equity-based  plans,  and to  provide a  compensation  package  that  recognizes
individual  contributions  as well as overall  business  results.  At  Seacoast,
performance-based   executive  officer  compensation   includes:   base  salary,
short-term annual cash incentives, and long-term stock and cash incentives.

    Base Salary and Increases

      In establishing  executive  officer salaries and increases,  the Committee
considers   individual   annual   performance  and  the  relationship  of  total
compensation to the defined salary market.  The decision to increase base pay is
recommended  by the chief  executive  officer  and  approved  by the  Salary and
Benefits  Committee using performance  results documented and measured annually.
Information  regarding  salaries paid in the market is obtained  through  formal
salary  surveys and other means,  and is used to evaluate  competitiveness  with
Seacoast's peers and competitors.  Seacoast's  general  philosophy is to provide
base pay competitive with the market, and to reward individual performance while
positioning salaries consistent with Company performance.

    Short-Term Incentives

     Seacoast's  Key  Manager  Incentive  Plan  seeks to align  short-term  cash
compensation  with individual  performance and performance for the shareholders.
Funding for this annual  incentive plan is dependent on Seacoast first attaining
defined performance thresholds for return on assets and earnings per share. Once
this  threshold  is  attained,   the  Salary  and  Benefits   Committee,   using
recommendations  from the Company's chief executive officer,  approves awards to
those officers who have made superior  contributions to Company profitability as
measured and reported through  individual  performance  goals established at the
beginning of the year. As specified in the plan, the payout schedule is designed
to pay a smaller number of officers the highest level of funded cash  incentives
to  ensure  that a  meaningful  reward is  provided  to the  organization's  top
performers.  This philosophy  better controls overall  compensation  expenses by
reducing the need for significant  annual base salary  increases as a reward for
past  performance,  and places  more  emphasis on annual  profitability  and the
potential rewards associated with future performance.  Salary market information
is used to establish  competitive  rewards that are adequate in size to motivate
strong  individual  performance  during the year. The Key Manager Incentive Plan
paid an aggregate of $794,195 in 1999, which was distributed among 18 persons.


<PAGE>

    Long-Term Incentives

      Long-term  incentive  awards have been made under the 1991  Incentive Plan
and the 1996 Incentive  Plan.  Stock options granted under the plan are designed
to  motivate  sustained  high  levels of  individual  performance  and align the
interests of key employees with those of the Company's shareholders by rewarding
capital  appreciation and earnings growth.  Upon the recommendation of the chief
executive officer, and subject to approval by the Salary and Benefits Committee,
stock  options are  awarded  annually to those key  officers  whose  performance
during the year has made a  significant  contribution  to  Seacoast's  long-term
growth.  No stock options were awarded in 1999. In prior years,  the Company has
granted purchase benefits ("Purchase  Benefits") in connection with the issuance
of certain stock options to key employees.  These Purchase Benefits  represent a
contingent cash award for up to 25% of the option's aggregate exercise price and
must be applied toward the exercise of existing  option  awards.  The vesting of
the options  accelerate,  and the purchase benefits are earned,  when and if the
Company  achieves  quarterly  target levels of return on average equity.  During
1999, Purchase Benefits, totaling $1,131,000,  became vested and were paid to 25
key employees, including four of the Named Executive Officers.

    Deduction Limit

      At this time, because of its compensation levels, Seacoast does not appear
to be at risk of losing  deductions  under  Section  162(m)  of the Code,  which
generally establishes,  with certain exceptions, a $1 million deduction limit on
executive  compensation for all publicly held companies.  As a result,  Seacoast
has not established a formal policy  regarding such limit, but will evaluate the
necessity for developing such a policy in the future.

    Chief Executive Pay

      The Salary and Benefits  Committee  formally reviews the compensation paid
to the chief  executive  officers  of the  Company and the Bank during the first
quarter of each year. Final approval of chief executive  compensation is made by
the Board of  Directors.  Changes in base  salary and the  awarding  of cash and
stock incentives are based on overall  financial  performance and  profitability
related to objectives stated in the Company's strategic performance plan and the
initiatives  taken to direct  the  Company.  In  addition,  utilizing  published
surveys,  databases,  and proxy statement data, including,  for example,  public
information compiled from the SNL Executive  Compensation Report  (collectively,
the  "Survey  Data"),  the  Salary and  Benefits  Committee  surveyed  the total
compensation  of  chief  executive   officers  of   comparable-sized   financial
institutions   located  in  comparable  markets   nationally,   as  well  as  of
locally-based  banks and  thrifts.  While  there is  likely to be a  substantial
overlap between the financial  institutions  included in the survey data and the
banks and thrifts  represented in the Nasdaq Bank Index line on the  shareholder
return performance graph, below, the groups are not exactly the same. The Salary
and Benefits  Committee  believes that the most direct competitors for executive
talent are not  necessarily  the same as the companies that would be included in
the published industry index established for comparing shareholder returns.

      After reviewing the Survey Data, the salary for Mr. Dennis S. Hudson, III,
President and Chief Executive  Officer of Seacoast,  was increased by $15,000 to
$321,600  annually  effective  January 1, 2000. This  adjustment  maintained Mr.
Hudson's total  compensation at the median of the comparative  groups.  Based on
specific  accomplishments  and the  overall  financial  performance  of Seacoast
including the achievement of targeted  performance goals in 1999, Mr. Hudson III
was awarded a cash incentive  award of $125,000 under the Key Manager  Incentive
Plan and earned a $159,000  Purchase Benefit  associated with an incentive stock
option award granted in 1998.

    Summary

      In summary,  the Salary and Benefits  Committee  believes that  Seacoast's
compensation  program is reasonable and competitive  with  compensation  paid by
other financial  institutions of similar size. The program is designed to reward
managers for strong personal,  Company and share value  performance.  The Salary
and Benefits  Committee monitors the various guidelines that make up the program
and  reserves  the right to adjust them as necessary to continue to meet Company
and shareholder objectives.

   Evans Crary, Jr., Chairman           Jeffrey S. Furst
   Stephen E. Bohner                    Dennis S. Hudson, Jr.
   Jeffrey C. Bruner                    John R. Santarsiero, Jr.

<PAGE>

      The table below sets forth certain  elements of compensation for the Named
Executive Officers of Seacoast or the Bank for the periods indicated.

                           Summary Compensation Table

                                                   Annual Compensation
                                  Year              Salary     Bonus
Name and Principal Positions        (b)            ($) (c)     ($) (1)(d)
- -------------------------------------------------------------------------
Dennis S. Hudson, III             1999            $305,190      $125,000
President & Chief                 1998             282,633        38,400
Executive Officer of              1997             244,787        40,000
Seacoast, Chairman and
Chief Executive Officer
of the Bank

Dale M. Hudson                    1999            $203,270            --
Chairman of Seacoast              1998             178,714            --
                                  1997             152,193            --

A. Douglas Gilbert                1999            $303,545      $175,000
Senior Executive Vice             1998             270,165        60,500
President & Chief                 1997             221,487        63,000
Operating & Credit
Officer of Seacoast,
President & Chief
Operating & Credit
Officer of the Bank

C. William Curtis, Jr.            1999            $204,272      $100,000
Senior Executive Vice             1998             184,086        48,000
President & Chief                 1997             154,974        50,000
Banking Officer of
Seacoast and the Bank

William R. Hahl                   1999            $178,340       $45,000
Executive Vice President          1998             168,334        15,000
& Chief Financial                 1997             149,896        10,000
Officer of Seacoast and
the Bank
<PAGE>



                                             Securities
                                             Underlying           All Other
Name and Principal Positions       Year        Options/          Compensation
                                   (b)      SARs (#) (g)           ($) (i)
- ------------------------------ ---------- ----------------- --------------------
Dennis S. Hudson, III             1999                   --     $197,297 (2)(3)
President & Chief                 1998               22,000       21,415
Executive Officer of              1997                6,000       20,144
Seacoast, Chairman and
Chief Executive Officer
of the Bank

Dale M. Hudson                    1999                   --      $28,744 (4)
Chairman of Seacoast              1998                   --       17,077
                                  1997                   --       16,223

A. Douglas Gilbert                1999                   --     $194,407 (2)(5)
Senior Executive Vice             1998               22,000       20,734
President & Chief                 1997                6,000       19,086
Operating & Credit
Officer of Seacoast,
President & Chief
Operating & Credit
Officer of the Bank

C. William Curtis, Jr.            1999                   --     $189,531 (2)(6)
Senior Executive Vice             1998               22,000       17,084
President & Chief                 1997                6,000       19,109
Banking Officer of
Seacoast and the Bank

William R. Hahl                   1999                   --      $76,925 (2)(7)
Executive Vice President          1998                7,000       16,539
& Chief Financial                 1997                4,000       16,149
Officer of Seacoast and
the Bank
- ----------

(1)   Incentive  cash   compensation   paid  for  results  achieved  during  the
      applicable  fiscal year in accordance with the Key Manager  Incentive Plan
      as  well as  certain  other  bonuses  related  to  performance  or  deemed
      necessary to attract new  management.  See "Salary and Benefits  Committee
      Report."
(2)   Includes  the  value  of  certain  Purchase   Benefits  used  to  exercise
      previously  awarded stock  options.  The Purchase  Benefits were earned in
      accordance with the achievement of certain return on equity targets.
(3)   This  includes  $159,000  in  Purchase  Benefits,  $2,220 in  excess  life
      insurance  benefits,  $14,065 in employer  matching  contributions  to the
      Profit  Sharing  Plan,  $15,330  in profit  sharing,  $6,132  in  employer
      discretionary retirement contributions, and $550 paid by the employer into
      the Cafeteria Plan.
(4)   This  includes  $2,220 in  excess  life  insurance  benefits,  $11,551  in
      employer  matching  contributions  to the Profit Sharing Plan,  $10,302 in
      profit sharing, $4,121 in employer discretionary retirement contributions,
      and $550 paid by the employer into the Cafeteria Plan.
(5)   This  includes  $159,000  in  Purchase  Benefits,  $2,220 in  excess  life
      insurance benefits, $11,308 in employer matching contributions to
      the Profit  Sharing Plan,  $15,235 in profit  sharing,  $6,094 in employer
      discretionary retirement contributions, and $550 paid by the employer into
      the Cafeteria Plan.
(6)   This  includes  $159,000  in  Purchase  Benefits,  $2,220 in  excess  life
      insurance  benefits,  $14,017 in employer  matching  contributions  to the
      Profit  Sharing  Plan,  $9,817  in  profit  sharing,  $3,927  in  employer
      discretionary retirement contributions, and $550 paid by the employer into
      the Cafeteria Plan.
(7)   This  includes  $50,750  in  Purchase  Benefits,  $2,220  in  excess  life
      insurance  benefits,  $10,875 in employer  matching  contributions  to the
      Profit  Sharing  Plan,  $8,950  in  profit  sharing,  $3,580  in  employer
      discretionary retirement contributions, and $550 paid by the employer into
      the Cafeteria Plan.


<PAGE>

                         Grants of Options/SARs in 1999
                         ------------------------------

        No stock options or stock appreciation rights ("SARs")were granted in
1999.

                   Aggregated Option/SAR Exercises in 1999
                       and 1999 Year-End Option/SAR Values
                       -----------------------------------

      The following  table shows stock options  exercised by the Named Executive
Officers  during 1999,  including  the  aggregate  value of gains on the date of
exercise. In addition,  this table includes the number of shares covered by both
exercisable and  non-exercisable  options as of December 31, 1999. Also reported
are the values for "in-the-money"  options,  which represent the positive spread
between the exercise  price of any such existing  options and the year-end price
of the Company's Class A Common Stock. No SARs were outstanding in 1999.


                                                                        Value of
                                                    Number of        Unexercised
                                                  Unexercised       In-the-Money
                                                Options/SARs at  Options/SARs at
                                                   FY-End(#)         FY-End($)
                         Shares                 --------------------------------
                        Acquired      Value   Exercisable(E)/    Exercisable(E)/
Name                   on Exercise   Realized Unexercisable(U)  Unexercisable(U)
- ----                   -----------   -------------------------  ----------------


Dennis S. Hudson,III         10,300    $189,35     56,700 (E)       $352,313 (E)
                                             0      6,000 (U)        $26,250 (U)

Dale M. Hudson                   --         --         -- (E)             -- (E)
                                                       -- (U)             -- (U)


A. Douglas Gilbert            6,312    $78,772     33,688 (E)        $97,605 (E)
                                                    6,000 (U)        $26,250 (U)



C. William Curtis, Jr.        5,174    $44,738     26,159 (E)        $21,095 (E)
                                                    7,667 (U)        $37,711 (U)


William R. Hahl               2,075    $26,109     24,325 (E)       $161,697 (E)
                                                    4,000 (U)        $17,500 (U)



                               Profit Sharing Plan
                               -------------------

      Seacoast  sponsors a Retirement  Savings  Plan for  Employees of the First
National Bank & Trust Company of the Treasure Coast (the "Profit Sharing Plan").
The Profit  Sharing  Plan has  various  features,  including  employer  matching
contribution for salary deferrals of up to 4% of the employee's compensation for
each calendar  quarter.  The Company matches 100% of any Elective Profit Sharing
Contribution  that is deferred into the Profit  Sharing  Plan. In addition,  the
Profit Sharing Plan has a Code Section  401(k) feature that allows  employees to
make  voluntary  "salary  savings  contributions"  ranging  from  1% to  18%  of
compensation   (as  defined  by  the  Plan),   subject  to  federal  income  tax
limitations.  After-tax  contributions  may  also  be  made  by  employees  with
"voluntary contributions" of up to 10% of compensation (as defined in the Profit
Sharing Plan for each plan year), subject to certain statutory limitations.

      A retirement  contribution is made on an annual discretionary basis by the
Company of up to 2% of  "retirement  eligible  compensation,"  as defined in the
Profit  Sharing  Plan.  At the end of each plan  year,  the  Company's  Board of
Directors  decides  whether to make a profit sharing  contribution  for the plan
year. If it decides to make such a contribution,  the  contribution is allocated
among eligible  employees based on each employee's  "eligible  compensation"  as
defined in the  Profit  Sharing  Plan.  At least 50% of this  contribution  (the
"Non-Elective  Profit  Sharing  Contribution")  is contributed to the employee's
Profit Sharing account. The balance (the "Elective Profit Sharing Contribution")
may be deferred  into the Profit  Sharing Plan or taken in cash by the employee,
at the employee's election.

<PAGE>

                                Performance Graph
                                -----------------

      The  following  line-graph  compares  the  cumulative,   total  return  on
Seacoast's  Class A Common  Stock from  December  31, 1994 to December 31, 1999,
with that of the Nasdaq  Composite Index (an average of all stocks traded on the
Nasdaq Stock Market) and the Nasdaq Bank Stock index (an average of all bank and
thrift  institutions  whose  stock  is  traded  on  the  Nasdaq  Stock  Market).
Cumulative  total return  represents the change in stock price and the amount of
dividends  received  over the indicated  period,  assuming the  reinvestment  of
dividends.

                              1995       1996       1997      1998       1999
                              ----       ----       ----      ----       ----
Seacoast                    133.07     163.05     246.59    187.50     195.63
NASDAQ Stock Index          140.85     173.24     211.56    296.38     551.12
NASDAQ Bank Stocks          147.36     190.05     315.37    283.33     267.12


Employment and Severance Agreements
- -----------------------------------

      The Bank entered into an executive  employment  agreement  with A. Douglas
Gilbert on March 22, 1991.  Similar  agreements were entered into with Dennis S.
Hudson,  III on January 18, 1994,  and with C. William  Curtis,  Jr. on July 31,
1995.  Each such  agreement  has a three-year  term and  provides for  automatic
renewal  on an  annual  basis  at the end of that  term;  provided  neither  the
employee nor the Bank gives written notice  electing not to renew such agreement
not less than 90 days prior to the end of the  agreement's  then  current  term.
Each  such  agreement  contains  certain  non-competition,   non-disclosure  and
non-solicitation covenants.

     These   employment   agreements   also   provide   for   a   base   salary,
hospitalization,   insurance,   long  term  disability  and  life  insurance  in
accordance with the Bank's insurance plans for senior management, and reasonable
club dues.  Each  executive  subject to these  contracts  may also receive other
compensation   including  bonuses,  and  the  executives  will  be  entitled  to
participate in all current and future employee benefit plans and arrangements in
which senior management of the Bank may participate.  The agreements provide for
termination of the employee for cause,  including  willful and continued failure
to perform the assigned duties, crimes, breach of the Bank's Code of Ethics, and
also  upon  death or  permanent  disability  of the  executive.  Each  agreement
contains a Change in Control  provision  which  provides  that  certain  events,
including the acquisition of the Bank or the Company in a merger,  consolidation
or similar  transaction,  the  acquisition of 51% or more of the voting power of
any one or all classes of Common Stock, the sale of all or substantially  all of
the assets,  and certain other  changes in share  ownership,  will  constitute a
"change in control"  which would allow the  executive to terminate  the contract
within one year  following the date of such change in control.  Termination  may
also be  permitted  by the  executive  in the event of a change  in  duties  and
powers, customarily associated with the office designated in such contract. Upon
any such termination following a change in control, the executive's base salary,
hospitalization and other health benefits will continue for two years.


                    SALARY AND BENEFITS COMMITTEE INTERLOCKS
                           AND INSIDER PARTICIPATION
                           -------------------------


      Messrs. Crary (Chairman), Bohner, Bruner, Furst, Dennis S. Hudson,
Jr. and Santarsiero are the members of the Salary and Benefits Committee,
none of whom was an officer or employee of Seacoast or its subsidiaries
in 1999.  Mr. Hudson served as Chairman of the Board of Seacoast from
1990 until June 1998; he served as Chief Executive Officer of Seacoast
from 1983 until 1992 and President of Seacoast from 1983 until 1990.  See
"PROPOSAL ONE - Election of Directors".

      Jeffrey C. Bruner,  a director of Seacoast and the Bank,  is a controlling
shareholder of Mayfair Investments,  which leases to the Bank 20,000 square feet
of space adjacent to the First National  Center in Stuart,  Florida  pursuant to
two lease  agreements  which expire in May 2000 and May 2002.  At the end of the
lease terms,  the Bank has options to extend the leases for periods of three and
five years,  respectively.  The Bank paid rent of  $228,980 on this  property in
1999.  Seacoast  believes the terms of these leases are commercially  reasonable
and comparable to rental terms for similar property in Stuart.

      Evans Crary, Jr., a director of Seacoast and the Bank, and Chairman of the
Bank's Executive Committee and the Company's Salary and Benefits Committee, is a
retired  member of  Crary,  Buchanan,  Bowdish,  Bovie,  Lord & Roby,  Chartered
("Crary,  Buchanan"),  a law firm in Stuart,  Florida. Crary, Buchanan performed
various  legal  services  for Seacoast and the Bank during the fiscal year ended
December 31, 1999.


<PAGE>
               CERTAIN TRANSACTIONS AND BUSINESS RELATIONSHIPS
               -----------------------------------------------

      Several of Seacoast's directors,  executive officers and their affiliates,
including  corporations  and firms of which they are directors or officers or in
which they and/or their  families have an ownership  interest,  are customers of
Seacoast and its  subsidiaries.  These persons,  corporations and firms have had
transactions   in  the  ordinary  course  of  business  with  Seacoast  and  its
subsidiaries,  including  borrowings,  all of which,  in the opinion of Seacoast
management,  were on substantially  the same terms including  interest rates and
collateral as those  prevailing  at the time for  comparable  transactions  with
unaffiliated  persons  and  did  not  involve  more  than  the  normal  risk  of
collectibility  or  present  other  unfavorable   features.   Seacoast  and  its
subsidiaries  expect  to have  such  transactions  on  similar  terms  with  its
directors, executive officers, and their affiliates in the future. The aggregate
amount of loans outstanding by the Bank to directors,  executive  officers,  and
related  parties  of  Seacoast  or  the  Bank  as  of  December  31,  1999,  was
approximately  $5,943,691,  which represented  approximately 7.71% of Seacoast's
consolidated shareholders' equity on that date.

     For information concerning specific transactions and business relationships
between Seacoast or the Bank and certain of its directors or executive officers,
see "Salary and Benefits Committee Interlocks and Insider Participation."


                             PRINCIPAL SHAREHOLDERS
                             ----------------------

      As of February 11, 2000, the only shareholders known to Seacoast to be the
beneficial  owners,  as defined by Securities and Exchange  Commission rules, of
more than 5% of the outstanding shares of Class A Common Stock or Class B Common
Stock,  were the following,  for whom  beneficial  ownership  information is set
forth in the following table.

                                      Number and            Number and
                                   Percent of Class      Percent of Class
                                    A Common Stock        B Common Stock
                                     Beneficially          Beneficially
                                         Owned                 Owned
                                 --------------------- ---------------------


      Name and Address of
        Beneficial Owner              Number     %          Number     %
        ----------------              ------     -          ------     -

Dale M. Hudson (1) (2)                440,804   9.85        154,151   42.75
   192 S.E. Harbor Point Drive
   Stuart, FL  34996

Dennis S. Hudson, Jr. (1)(3)          319,406   7.14        124,928   34.65
   157 S. River Road
   Stuart, FL  34996

Dennis S. Hudson, III (1)(3)          278,525   6.22         24,327    6.75
   2341 NW Bay Colony Court
   Stuart, FL  34994

Mary T. Hudson (1) (2)                440,804   9.85        154,151   42.75
   192 S.E. Harbor Point Drive            (4)                   (5)
   Stuart, FL  34996

Anne P. Hudson, (1) (3)               319,406   7.14        124,928   34.65
   157 S. River Road                      (6)                   (7)
   Stuart, FL  34996
- ----------

(1)   Dennis S. Hudson, Jr. and Dale M. Hudson are brothers. Anne P.
      Hudson is the wife of Dennis S. Hudson, Jr.  Mary T. Hudson is the
      wife of Dale M. Hudson.  Dennis S. Hudson, III is the son of Dennis
      S. Hudson, Jr. and the nephew of Dale M. Hudson. See the table under
      "Proposal One - Election of Directors" for further information on
      their beneficial ownership.
(2)   Dale M. Hudson and his wife, Mary T. Hudson,  are the general  partners of
      Monroe Partners,  their family limited  partnership,  which as of February
      11, 2000 owned  210,000  shares of Company Class A Common Stock and 15,000
      shares of Company Class B Common Stock. Dale M. and Mary T. Hudson plan to
      transfer  certain of their remaining shares of Company Class A and Class B
      Common  Stock  to  Monroe  Partners.  Each of Dale M.  Hudson  and Mary T.
      Hudson, as general partners,  may be deemed to share voting and investment
      power with the other general partner and each of them disclaims beneficial
      ownership  with  respect to such  shares  except  to the  extent  of their
      respective  partnership  interests.   See  "Proposal  One  -  Election  of
      Directors" for further information regarding their beneficial ownership.

<PAGE>

(3)   Dennis S. Hudson, Jr. and his wife, Anne P. Hudson, together with
      their son, Dennis S. Hudson, III, are the general partners of
      Sherwood Partners, their family limited partnership, which as of
      February 11, 2000 owned 212,272 shares of Company Class A Common
      Stock and 15,000 shares of Company Class B Common Stock.  Mr. and
      Mrs. Dennis Hudson, Jr. plan to transfer certain of their remaining
      shares of Company Class A and Class B Common Stock to Sherwood
      Partners.  Each of Dennis S. Hudson, Jr., Anne P. Hudson and Dennis
      S. Hudson, III, as general partners, may be deemed to share voting
      and investment power with the other general partners and each of
      them disclaims beneficial ownership with respect to such shares
      except to the extent of their respective partnership interests.  See
      the table under "Proposal One - Election of Directors" for further
      information regarding their beneficial ownership.
(4)   Includes 41,297 shares held jointly with Mrs. Hudson's husband as to which
      shares Mrs.  Hudson may be deemed to share  voting and  investment  power.
      Also  includes  84,975  shares  held by Mrs.  Hudson's  husband and 77,097
      shares  held by Mrs.  Hudson's  three  children,  as to which  shares Mrs.
      Hudson may be deemed to share voting and investment  power and as to which
      Mrs. Hudson disclaims beneficial ownership.
(5)   Includes 20,649 shares held jointly with Mrs. Hudson's husband as to which
      shares Mrs.  Hudson may be deemed to share  voting and  investment  power.
      Also  includes  104,999  shares  held by Mrs.  Hudson's  husband and 9,543
      shares  held by Mrs.  Hudson's  three  children,  as to which  shares Mrs.
      Hudson may be deemed to share voting and investment  power and as to which
      Mrs. Hudson disclaims beneficial ownership.
(6)   Includes  33,842  shares held by Mrs.  Hudson's  husband and 25,875 shares
      held by Mrs.  Hudson's three children,  as to which shares Mrs. Hudson may
      be deemed to share voting and investment power and as to which Mrs. Hudson
      disclaims beneficial ownership.
(7)   Includes 80,774 shares held by Mrs. Hudson's husband and 5,445 shares held
      by Mrs.  Hudson's three  children,  as to which shares Mrs.  Hudson may be
      deemed to share voting and  investment  power and as to which Mrs.  Hudson
      disclaims beneficial ownership.
<PAGE>


                                  PROPOSAL TWO

                        APPROVAL AND ADOPTION OF PROPOSED
                   SEACOAST'S 2000 LONG-TERM INCENTIVE PLAN
                   ----------------------------------------

     The Company  currently  maintains the 1996  Long-Term  Incentive  Plan (the
"1996  Plan") and the 1991 Stock Option and Stock  Appreciation  Right Plan (the
"1991 Plan"),  which provide for the grant of options to purchase  shares of the
Company's Common Stock to key employees of the Company and its subsidiaries.  As
of  February  11,  2000,  there  were  8,352  shares of Common  Stock  remaining
available  for the grant of  options  under the 1996  Plan,  and  49,834  shares
remaining available under the 1991 Plan.

      On January 18, 2000, the Board of Directors  adopted the Seacoast  Banking
Corporation of Florida 2000 Long-Term Incentive Plan (the "2000 Plan"),  subject
to approval of the 2000 Plan by the shareholders at the Annual Meeting. The 2000
Plan was  effective  as of January  18,  2000,  the date of its  adoption by the
Board.  Whether or not the  shareholders  approve the 2000 Plan, the Company may
continue to grant options under the 1996 Plan and the 1991 Plan until the shares
authorized thereunder are depleted or until such plans otherwise expire.

      The Company has reserved  400,000  shares of the  authorized  but unissued
shares  of Common  Stock  for  issuance  upon the  grant or  exercise  of awards
pursuant to the 2000 Plan.

      A summary of the 2000 Plan is set forth below. The summary is qualified in
its entirety by  reference to the full text of the 2000 Plan,  which is filed as
an exhibit to this Proxy Statement.

General
- -------

      The  purpose of the 2000 Plan is to promote  the  success  and enhance the
value of the  Company by linking the  personal  interests  of  officers  and key
employees to those of the  stockholders,  and by providing such officers and key
employees  with an incentive  for  outstanding  performance.  As of February 11,
2000, there were approximately 40 officers and employees  (including all current
executive officers) eligible to participate in the 2000 Plan.

Shares Available for Awards under the 2000 Plan
- -----------------------------------------------

      Subject to adjustment as provided in the 2000 Plan,  the aggregate  number
of shares of Common Stock reserved and available for awards or which may be used
to provide a basis of  measurement  for or to  determine  the value of an award,
such as with a stock  appreciation  right or performance share award, is 400,000
shares.  Not more than 25% of the total  authorized  shares  may be  granted  as
awards of restricted stock or unrestricted stock awards.

Administration
- --------------

     The 2000 Plan will be administered by the Salary and Benefits  Committee of
the Board of Directors of the Company (the "Committee"), or at the discretion of
the  Board  from  time to time,  by the  Board.  The  Committee  has the  power,
authority and discretion to designate participants;  determine the type or types
of awards to be granted to each participant and the number, terms and conditions
thereof;  establish,  adopt or revise any rules and  regulations  as it may deem
necessary or advisable to administer the 2000 Plan; and make all other decisions
and determinations that may be required,  or as the Committee deems necessary or
advisable to administer,  under the 2000 Plan. During any time that the Board is
acting as  administrator  of the 2000 Plan,  it shall have all the powers of the
Committee  thereunder.  In addition,  the Board or the  Committee  may expressly
delegate to a special committee consisting of one or more directors who are also
officers of the Company some or all of the Committee's authority with respect to
those  eligible  participants  who,at  the  time of grant  are not,  and are not
anticipated to be become,  either (i) Named  Executive  Officers or (ii) persons
subject to the insider trading restrictions of Section 16 of the 1934 Act.


<PAGE>
Awards
- ------

      The 2000 Plan  authorizes  the  granting  of awards  to  officers  and key
employees of the Company or its subsidiaries in the following forms: (i) options
to purchase  shares of Common  Stock,  which may be incentive  stock  options or
nonqualified  stock options,  (ii) stock  appreciation  rights,  or SARs;  (iii)
performance shares; (iv) restricted stock; (v) dividend equivalents;  (vi) other
stock-based  awards;  or (vii) any other  right or  interest  relating to Common
Stock or cash. Not more than 25% of the total  authorized  shares may be granted
as awards of restricted stock or unrestricted  stock awards.  The maximum number
of shares of Common Stock with  respect to one or more options  and/or SARs that
may be  granted  during  any one  calendar  year  under the 2000 Plan to any one
participant is 100,000.  The maximum fair market value of any awards (other than
options and SARs) that may be received by a participant  (less any consideration
paid by the  participant  for such award) during any one calendar year under the
2000 Plan is $500,000.

      Stock Options. The Committee is authorized to grant options,  which may be
incentive  stock options or nonqualified  stock options,  to  participants.  All
options will be evidenced by a written award  agreement  between the Company and
the  participant,  which will include such provisions as may be specified by the
Committee;  provided, however, that the exercise price of an option shall not be
less than the fair market value of the underlying Common Stock as of the date of
the grant. The terms of any incentive stock option must meet the requirements of
Section 422 of the  Internal  Revenue  Code of 1986,  as amended  (the  "Code"),
including stockholder approval requirements.

      Stock  Appreciation  Rights. The Committee may grant SARs to participants.
Upon the exercise of a SAR, the participant has the right to receive the excess,
if any,  of the fair  market  value of one share of Common  Stock on the date of
exercise, over the grant price of the SAR as determined by the Committee,  which
will not be less than the fair market  value of one share of Common Stock on the
date of  grant.  All  awards of SARs will be  evidenced  by an award  agreement,
reflecting  the terms,  methods of  exercise,  methods  of  settlement,  form of
consideration  payable in settlement,  and any other terms and conditions of the
SAR, as determined by the Committee at the time of grant.

      Performance   Shares.  The  Committee  may  grant  performance  shares  to
participants  on such terms and  conditions as may be selected by the Committee.
The  Committee  will have the complete  discretion  to  determine  the number of
performance  shares granted to each participant and to set performance goals and
other terms or conditions to payment of the performance shares in its discretion
which,  depending on the extent to which they are met, will determine the number
and value of performance shares that will be paid to the participant.

     Restricted Stock Awards.  The Committee may make awards of restricted stock
to participants,  which will be subject to such restrictions on  transferability
and  other  restrictions  as  the  Committee  may  impose  (including,   without
limitation,  limitations on the right to vote  restricted  stock or the right to
receive dividends, if any, on the restricted stock).

      Dividend  Equivalents.  The  Committee  is  authorized  to grant  dividend
equivalents  to  participants  subject  to such terms and  conditions  as may be
selected by the  Committee.  Dividend  equivalents  entitle the  participant  to
receive  payments  equal to  dividends  with  respect to all or a portion of the
number of shares of Common  Stock  subject  to an award,  as  determined  by the
Committee.  The  Committee  may provide  that  dividend  equivalents  be paid or
distributed  when  accrued or be deemed to have been  reinvested  in  additional
shares of Common Stock or otherwise reinvested.

      Other Stock-Based  Awards. The Committee may, subject to limitations under
applicable  law,  grant to  participants  such other awards that are payable in,
valued in whole or in part by reference to, or otherwise  based on or related to
shares of Common  Stock as deemed by the  Committee  to be  consistent  with the
purposes of the 2000 Plan,  including without  limitation shares of Common Stock
awarded  purely as a bonus and not subject to any  restrictions  or  conditions,
convertible  or  exchangeable  debt  securities,  other  rights  convertible  or
exchangeable  into shares of Common Stock and awards valued by reference to book
value of shares of Common Stock or the value of securities of or the performance
of  specified  parents  or  subsidiaries  of the  Company.  The  Committee  will
determine the terms and conditions of any such awards.


<PAGE>

      Performance  Goals.  The Committee  may  determine  that any award will be
determined solely on the basis of (a) the achievement by the Company or a Parent
or  Subsidiary of a specified  target  return,  or target  growth in return,  on
equity or  assets,  (b) the  Company's  stock  price,  (c) the  Company's  total
stockholder return (stock price appreciation plus reinvested dividends) relative
to a defined comparison group or target over a specific  performance period, (d)
the  achievement by the Company,  a Parent or Subsidiary,  or a business unit of
any such entity,  of a specified  target,  or target growth in, revenue,  profit
contribution,  net income or earnings per share,  or (e) any  combination of the
goals set forth in (a) through (d) above. If an award is made on such basis, the
Committee  shall  establish goals prior to the beginning of the period for which
such performance goal relates (or such later date as may be permitted under Code
Section 162(m) of the Code or the regulations thereunder), and the Committee may
reduce  (but not  increase)  the award,  notwithstanding  the  achievement  of a
specified goal. Any payment of an award granted with  performance  goals will be
conditioned on the written  certification of the Committee in each case that the
performance goals and any other material conditions were satisfied.

     Limitations  on  Transfer  Beneficiaries.  No award will be  assignable  or
transferable  by a  participant  other than by will or the laws of  descent  and
distribution or, except in the case of an incentive stock option,  to a trust in
which the participant or his family members have more than 50% of the beneficial
interest or pursuant to a qualified domestic relations order; provided, however,
that the Committee may (but need not) permit other transfers where the Committee
concludes that such transferability (i) does not result in accelerated taxation,
(ii) does not cause any option  intended to be an incentive stock option to fail
to be described in Code Section 422(b),  and (iii) is otherwise  appropriate and
desirable,  taking into account any factors deemed relevant,  including  without
limitation,  state or federal tax or securities  laws applicable to transferable
awards. A participant may, in the manner determined by the Committee,  designate
a  beneficiary  to  exercise  the rights of the  participant  and to receive any
distribution with respect to any award upon the participant's death.

      Acceleration of Awards. Upon a participant's  death or disability,  all of
his or her outstanding options and other awards in the nature of rights that may
be exercised will become fully  exercisable and all  restrictions on outstanding
awards  will  lapse.  Any  such  awards  will  thereafter  continue  or lapse in
accordance with the other provisions of the 2000 Plan and the award agreement.

      The Committee may in its sole discretion  declare all outstanding  options
and other  awards in the nature of rights that may be  exercised to become fully
vested, and/or all restrictions on all outstanding awards to lapse, in each case
as of such date as the  Committee  may,  in its sole  discretion,  declare.  The
Committee may discriminate among participants or among awards in exercising such
discretion.

Termination and Amendment
- -------------------------

      The Board of Directors or the Committee  may, at any time and from time to
time,  terminate,  amend or modify the 2000 Plan without  stockholder  approval;
provided,  however,  that the  Committee  may  condition  any  amendment  on the
approval of  stockholders of the Company if such approval is necessary or deemed
advisable with respect to tax,  securities or other applicable laws, policies or
regulations.  No  termination,  amendment,  or modification of the 2000 Plan may
adversely affect any award previously  granted under the 2000 Plan,  without the
written consent of the participant.

Certain Federal Income Tax Effects
- ----------------------------------

      The following is a brief general description of the consequences under the
Code and current  federal  income tax  regulations of the receipt or exercise of
awards under the Plan.

      Nonqualified   Stock  Options.   There  will  be  no  federal  income  tax
consequences  to  either  the  Company  or the  participant  upon the grant of a
non-discounted  nonqualified stock option. However, the participant will realize
ordinary  income on the exercise of the  nonqualified  stock option in an amount
equal to the excess of the fair market value of the Common Stock  acquired  upon
the  exercise of such  option  over the  exercise  price,  and the Company  will
receive a corresponding  deduction (subject to Code Section 162(m) limitations).
The gain, if any, realized upon the subsequent disposition by the participant of
the Common Stock will constitute short-term or long-term capital gain, depending
on the participant's holding period.

<PAGE>
     Incentive Stock Options.  There will be no federal income tax  consequences
to either the Company or the  participant  upon the grant of an incentive  stock
option or the exercise thereof by the participant,  except that upon exercise of
an incentive stock option, the participant may be subject to alternative minimum
tax on certain items of tax preference.  If the participant  holds the shares of
Common  Stock for the greater of two years after the date the option was granted
or one year after the  acquisition of such shares of Common Stock (the "required
holding  period"),  the  difference  between the aggregate  option price and the
amount  realized upon  disposition of the shares of Common Stock will constitute
long-term  capital  gain or loss,  and the  Company  will not be  entitled  to a
federal income tax deduction. If the shares of Common Stock are disposed of in a
sale,  exchange or other  disqualifying  disposition during the required holding
period,  the participant will realize taxable ordinary income in an amount equal
to the excess of the fair market value of the Common Stock purchased at the time
of exercise over the aggregate option price, and the Company will be entitled to
a federal  income tax  deduction  equal to such amount  (subject to Code Section
162(m) limitations).

      SARs. A  participant  receiving a SAR will not recognize  income,  and the
Company will not be allowed a tax  deduction,  at the time the award is granted.
When a  participant  exercises  the SAR,  the amount of cash and the fair market
value of any shares of Common  Stock  received  will be  ordinary  income to the
participant  and will be allowed as a deduction for federal  income tax purposes
to the Company (subject to Code Section 162(m) limitations).

      Performance  Shares. A participant  receiving  performance shares will not
recognize income and the Company will not be allowed a tax deduction at the time
the award is granted. When a participant receives payment of performance shares,
the  amount of cash and the fair  market  value of any  shares  of Common  Stock
received  will be ordinary  income to the  participant  and will be allowed as a
deduction  for  federal  income tax  purposes  to the  Company  (subject to Code
Section 162(m) limitations).

      Restricted  Stock.  Unless the participant makes an election to accelerate
recognition  of the  income  to the date of grant,  a  participant  receiving  a
restricted  stock award will not recognize  income,  and the Company will not be
allowed a tax deduction, at the time the award is granted. When the restrictions
lapse, the participant  will recognize  ordinary income equal to the fair market
value of the Common  Stock and the Company  will be entitled to a  corresponding
tax deduction at that time (subject to Code Section 162(m) limitations).


      The  Committee  may,  but is not  required  to,  permit  the  transfer  of
nonqualified  stock options and other awards granted under the 2000 Plan.  Based
on current tax and securities  regulations,  such transfers,  if permitted,  are
likely to be limited to gifts to members of the optionee's  immediate  family or
certain  entities  controlled  by the  optionee  or  such  family  members.  The
following  paragraphs  summarize  the  likely  income,   estate,  and  gift  tax
consequences to the optionee,  the Company,  and the  transferee,  under present
federal tax regulations, upon the transfer and exercise of such options. The tax
effect of  transferring  nonqualified  stock options may vary depending upon the
particular  circumstances,  and the  federal  tax  laws and  regulations  change
frequently.  Optionees  should  rely upon  their  own tax  advisors  for  advice
concerning  the specific tax  consequences  applicable  to them,  including  the
applicability and effect of state,  local, and foreign tax laws. Under the Code,
incentive stock options cannot be transferred  other than by will or the laws of
descent and distribution.

      Federal Income Tax. There will be no federal  income tax  consequences  to
the optionee,  the Company or the transferee upon the transfer of a nonqualified
stock option.  However,  the optionee will  recognize  ordinary  income when the
transferee  exercises  the option,  in an amount  equal to the excess of (a) the
fair market value of the option shares upon the exercise of such option over (b)
the exercise price,  and the Company will be allowed a corresponding  deduction,
subject to certain  limitations  under Section  162(m) of the Code. The gain, if
any, realized upon the transferee's subsequent sale or disposition of the option
shares will constitute  short-term or long-term  capital gain to the transferee,
depending on the  transferee's  holding period.  The  transferee's  basis in the
stock will be the fair market value of such stock at the time of exercise of the
option.
<PAGE>
      Federal Estate and Gift Tax. If an optionee transfers a nonqualified stock
option to a  transferee  during  the  optionee's  life but before the option has
become exercisable,  the optionee will not be treated as having made a completed
gift for  federal  gift tax  purposes  until  the  option  becomes  exercisable.
However,  if the optionee  transfers a fully exercisable option during life, the
optionee  will be treated as having made a completed  gift for federal  gift tax
purposes at the time of the  transfer.  If an optionee  transfers an option to a
transferee by reason of the optionee's death, the option will be included in the
optionee's  gross  estate for  federal  estate tax  purposes.  The value of such
option  for  federal  estate  or gift tax  purposes  may be  determined  using a
"Black-Scholes" or other appropriate option pricing  methodology,  in accordance
with IRS requirements.

Benefits to Named Executive Officers and Others
- -----------------------------------------------

      As of the date of this  proxy  statement,  no awards  had been  granted or
approved  for grant under the 2000 Plan.  Any awards under the 2000 Plan will be
made at the  discretion  of the  Committee  or the  Board,  as the  case may be.
Consequently,  it is not presently  possible to determine either the benefits or
amounts that will be received by any particular  person or group pursuant to the
2000 Plan.

<PAGE>


                                 PROPOSAL THREE

             RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
             ---------------------------------------------------

      The Board of Directors,  upon the  recommendation  of the Audit Committee,
has appointed Arthur Andersen LLP, independent certified public accountants,  as
independent  auditors for Seacoast and its  subsidiaries  for the current fiscal
year ending  December 31, 2000,  subject to  ratification  by the  shareholders.
Arthur  Andersen  LLP has served as  independent  auditors  for Seacoast and its
subsidiaries  since August 20, 1991.  Arthur  Andersen LLP has advised  Seacoast
that  neither  the firm  nor any of its  partners  has any  direct  or  material
interest in Seacoast and its  subsidiaries  except as auditors  and  independent
certified public accountants of Seacoast and its subsidiaries.

      A representative of Arthur Andersen LLP will be present at the Meeting and
will be given the opportunity to make a statement on behalf of the firm if he so
desires.  A representative of Arthur Andersen LLP is also expected to respond to
appropriate questions from shareholders.

      All  shares  represented  by  valid  Proxies  received  pursuant  to  this
solicitation  and not  revoked  before they are  exercised  will be voted in the
manner specified therein. If no specification is made, the Proxies will be voted
for the  ratification  of the  appointment of Arthur Andersen LLP for the fiscal
year ending December 31, 2000.

      The affirmative vote of the holders of shares of Common Stock representing
a  majority  of the  votes  represented  at the  Meeting,  at which a quorum  is
present,  is  required  to ratify  the  appointment  of Arthur  Andersen  LLP as
independent auditors.

      THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS A VOTE FOR RATIFICATION OF
THE  APPOINTMENT OF ARTHUR  ANDERSEN LLP AS INDEPENDENT  AUDITORS FOR THE FISCAL
YEAR ENDING DECEMBER 31, 2000.

                             SECTION 16(a) REPORTING
                             -----------------------

      The Company is required to identify each director or officer who failed to
file  timely with the  Securities  and  Exchange  Commission  a required  report
relating to ownership and changes in ownership of the Company's securities.  Mr.
John R.  Santarsiero,  Jr., a director  with the Company,  failed to report on a
timely basis his purchase of 1,000 shares of Seacoast  Class A Stock at the then
market  price of $29.00 per share on November  16, 1999.  This  transaction  has
subsequently been reported on a Form 5 filed on February 4, 2000. Mr. Jeffrey S.
Furst,  a  director  with the  Company,  failed to report on a timely  basis his
purchase  of 200 shares of Seacoast  Class A Stock at the then  market  price of
$39.00  per share on June 19,  1998.  This  transaction  has  subsequently  been
reported on a Form 5 filed on February 15, 2000.  Based on material  provided to
the Company,  the Company believes that all other such filing  requirements with
respect to the Company's fiscal year ended December 31, 1999 were complied with.

                SHAREHOLDER PROPOSALS FOR 2001 ANNUAL MEETING
                ---------------------------------------------

      Proposals of shareholders of Seacoast intended to be presented at the 2001
Annual  Meeting of  Shareholders  must be received by Seacoast at its  principal
executive  offices on or before  November 19,  2000,  in order to be included in
Seacoast's  Proxy  Statement  and Proxy  relating to the 2001 Annual  Meeting of
Shareholders.  Only proper  proposals which are timely received will be included
in the Proxy Statement and Proxy.

                                  OTHER MATTERS
                                  -------------

      Management of Seacoast  does not know of any matters to be brought  before
the Meeting other than those described above. If any other matters properly come
before the Meeting,  the persons designated as Proxies will vote on such matters
in accordance with their best judgment.


<PAGE>
                                OTHER INFORMATION
                                -----------------

Proxy Solicitation Costs
- ------------------------

      The cost of  soliciting  Proxies for the Meeting will be paid by Seacoast.
In addition to the  solicitation of  shareholders of record by mail,  telephone,
facsimile or personal  contact,  Seacoast will be contacting  brokers,  dealers,
banks,  or voting  trustees or their  nominees who can be  identified  as record
holders of Common Stock; such holders,  after inquiry by Seacoast,  will provide
information  concerning  quantities of proxy  materials and 1999 Annual  Reports
needed to supply such  information  to  beneficial  owners,  and  Seacoast  will
reimburse  them for the reasonable  expense of mailing proxy  materials and 1999
Annual Reports to such persons.

Annual Report on Form 10-K
- --------------------------

      Upon the written  request of any person  whose Proxy is  solicited by this
Proxy Statement, Seacoast will furnish to such person without charge (other than
for  exhibits) a copy of  Seacoast's  Annual  Report on Form 10-K for the fiscal
year ended  December 31, 1999,  including  financial  statements  and  schedules
thereto, as filed with the Securities and Exchange  Commission.  Requests may be
made to Seacoast Banking Corporation of Florida, P.O. Box 9012, Stuart,  Florida
34995, Attention: Dennis S. Hudson III, President & Chief Executive Officer.

                                          By Order of the Board of Directors,
                                          /s/ Dennis S. Hudson III
                                          ------------------------
                                          DENNIS S. HUDSON III
                                          President & Chief Executive
                                          Officer

March 14, 2000

<PAGE>



                                    EXHIBIT A

                    SEACOAST 2000 LONG-TERM INCENTIVE PLAN


<PAGE>






                   SEACOAST BANKING CORPORATION OF FLORIDA
                          2000 LONG-TERM INCENTIVE PLAN
                          -----------------------------

                                    ARTICLE 1
                                     PURPOSE

     1.1 GENERAL.  The purpose of the Seacoast  Banking  Corporation  of Florida
2000  Long-Term  Incentive  Plan (the  "Plan") is to promote  the  success,  and
enhance  the  value,   of  Seacoast   Banking   Corporation   of  Florida   (the
"Corporation"),  by linking  the  personal  interests  of its  officers  and key
employees to those of  Corporation  shareholders  and by providing  such persons
with an incentive for outstanding  performance.  The Plan is further intended to
provide flexibility to the Corporation in its ability to motivate,  attract, and
retain the services of officers and employees upon whose judgment, interest, and
special effort the successful conduct of the Corporation's  operation is largely
dependent. Accordingly, the Plan permits the grant of incentive awards from time
to time to selected officers and key employees.

                                    ARTICLE 2
                                 EFFECTIVE DATE

     2.1 EFFECTIVE  DATE.  The Plan shall be effective as of the date upon which
it shall be  approved by the Board (the  "Effective  Date").  However,  the Plan
shall be submitted to the shareholders of the Corporation for approval within 12
months of the Board's approval thereof. No Incentive Stock Options granted under
the Plan may be exercised prior to approval of the Plan by the  shareholders and
if the  shareholders  fail to approve  the Plan  within 12 months of the Board's
approval thereof, any Incentive Stock Options previously granted hereunder shall
be automatically  converted to  Non-Qualified  Stock Options without any further
act. In the discretion of the Committee, Awards may be made to Covered Employees
which are intended to constitute qualified performance-based  compensation under
Code Section 162(m).  Any such Awards shall be contingent upon the  shareholders
having approved the Plan.

                                    ARTICLE 3
                                   DEFINITIONS

     3.1  DEFINITIONS.  When a word or  phrase  appears  in this  Plan  with the
initial letter capitalized, and the word or phrase does not commence a sentence,
the word or phrase shall  generally be given the meaning  ascribed to it in this
Section or in Sections 1.1 or 2.1 unless a clearly different meaning is required
by the  context.  The  following  words and  phrases  shall  have the  following
meanings:

            (a) "Award" means any Option,  Stock Appreciation Right,  Restricted
      Stock Award,  Performance Share Award, Dividend Equivalent Award, or Other
      Stock-Based  Award,  or any other right or  interest  relating to Stock or
      cash, granted to a Participant under the Plan.
            (b) "Award  Agreement"  means any written  agreement,  contract,  or
      other instrument or document evidencing an Award.
            (c) "Board" means the Board of Directors of the
      Corporation.
            (d) "Code" means the Internal  Revenue Code of 1986, as amended from
      time to time.
            (e) "Committee" means the committee of the Board described in
      Article 4.
            (f) "Corporation" means Seacoast Banking Corporation of Florida,
      a Florida corporation.
            (g) "Covered Employee" means a covered employee as defined in Code
      Section 162(m)(3).
            (h) "Disability"  shall mean any illness or other physical or mental
      condition  of a  Participant  that  renders the  Participant  incapable of
      performing  his  customary  and usual duties for the  Corporation,  or any
      medically  determinable  illness  or other  physical  or mental  condition
      resulting from a bodily injury,  disease or mental  disorder which, in the
      judgment of the  Committee,  is permanent and  continuous  in nature.  The
      Committee may require such medical or other evidence as it deems necessary
      to  judge  the  nature  and  permanency  of the  Participant's  condition.
      Notwithstanding  the above,  with  respect to an Incentive  Stock  Option,
      Disability shall mean Permanent and Total Disability as defined in Section
      22(e)(3) of the Code.
            (i) "Dividend Equivalent" means a right granted to a
      Participant under Article 11.
            (j) "Effective Date" has the meaning assigned such term
      in Section 2.1.


<PAGE>
            (k) "Fair  Market  Value,"  on any  date,  means (i) if the Stock is
      listed on a  securities  exchange  or is traded  over the Nasdaq  National
      Market,  the closing  sales price on such  exchange or over such system on
      such date or, in the absence of reported  sales on such date,  the closing
      sales  price  on the  immediately  preceding  date  on  which  sales  were
      reported,  or (ii) if the Stock is not listed on a securities  exchange or
      traded  over the Nasdaq  National  Market,  the mean  between  the bid and
      offered  prices as quoted by Nasdaq  for such date,  provided  that if the
      stock is not  quoted by Nasdaq or it is  determined  that the fair  market
      value is not  properly  reflected by such Nasdaq  quotations,  Fair Market
      Value will be determined by such other method as the Committee  determines
      in good faith to be reasonable.
            (l) "Incentive Stock Option" means an Option that is intended to
      meet the requirements of Section 422 of the Code or any successor
      provision thereto.
            (m) "Non-Qualified Stock Option" means an Option that is
      not an Incentive Stock Option.
            (n) "Option" means a right granted to a Participant  under Article 7
      of the Plan to purchase Stock at a specified  price during  specified time
      periods.  An  Option  may  be  either  an  Incentive  Stock  Option  or  a
      Non-Qualified Stock Option.
            (o)  "Other  Stock-Based   Award"  means  a  right,   granted  to  a
      Participant under Article 12, that relates to or is valued by reference to
      Stock or other Awards relating to Stock.
            (p) "Parent" means a corporation  which owns or beneficially  owns a
      majority  of  the  outstanding   voting  stock  or  voting  power  of  the
      Corporation. Notwithstanding the above, with respect to an Incentive Stock
      Option,  Parent shall have the meaning set forth in Section  424(e) of the
      Code.
            (q) "Participant"  means a person who, as an officer or key employee
      of the Corporation or any Parent or Subsidiary,  has been granted an Award
      under the Plan.
            (r) "Performance Share" means a right granted to a Participant under
      Article 9, to receive cash,  Stock, or other Awards,  the payment of which
      is contingent upon achieving certain  performance goals established by the
      Committee.
            (s) "Plan" means the Seacoast  Banking  Corporation  of Florida 2000
      Long-Term Incentive Plan, as amended from time to time.
            (t)  "Restricted  Stock Award" means Stock  granted to a Participant
      under  Article 10 that is subject to certain  restrictions  and to risk of
      forfeiture.
            (u)  "Stock"  means  the  $0.10  par  value  Class A  Common  Stock
      of the Corporation  and  such  other  securities  of  the  Corporation  as
      may be substituted for Stock pursuant to Article 14.
            (v) "Stock  Appreciation  Right" or "SAR" means a right granted to a
      Participant  under Article 8 to receive a payment equal to the  difference
      between  the  Fair  Market  Value  of a share  of  Stock as of the date of
      exercise  of the SAR over the grant  price of the SAR,  all as  determined
      pursuant to Article 8.
            (w) "Subsidiary"  means any corporation,  limited liability company,
      partnership or other entity of which a majority of the outstanding  voting
      stock or voting power is beneficially  owned directly or indirectly by the
      Corporation. Notwithstanding the above, with respect to an Incentive Stock
      Option, Subsidiary shall have the meaning set forth in Section 424(f) of
      the Code.
            (x) "1933 Act" means the  Securities  Act of 1933,  as amended  from
      time to time.
            (y) "1934 Act" means the Securities Exchange Act of 1934, as amended
      from time to time.


<PAGE>

                                    ARTICLE 4
                                 ADMINISTRATION

     4.1  COMMITTEE.  The  Plan  shall  be  administered  by  a  committee  (the
"Committee")  appointed by the Board (which  Committee  shall  consist of two or
more  directors)  or, at the discretion of the Board from time to time, the Plan
may be administered by the Board. It is intended that the directors appointed to
serve on the Committee shall be "non-employee  directors" (within the meaning of
Rule 16b-3 promulgated under the 1934 Act) and "outside  directors"  (within the
meaning of Code Section 162(m) and the  regulations  thereunder).  However,  the
mere fact that a  Committee  member  shall fail to qualify  under  either of the
foregoing  requirements  shall not  invalidate  any Award made by the  Committee
which  Award is  otherwise  validly  made  under the Plan.  The  members  of the
Committee shall be appointed by, and may be changed at any time and from time to
time in the discretion  of, the Board.  During any time that the Board is acting
as  administrator  of the Plan,  it shall have all the  powers of the  Committee
hereunder, and any reference herein to the Committee (other than in this Section
4.1) shall include the Board.

     4.2 ACTION BY THE COMMITTEE.  For purposes of  administering  the Plan, the
following  rules of  procedure  shall  govern the  Committee.  A majority of the
Committee  shall  constitute  a quorum.  The acts of a majority  of the  members
present  at any  meeting  at which a quorum is  present,  and acts  approved  in
writing by a majority of the Committee in lieu of a meeting, shall be deemed the
acts of the  Committee.  Each member of the  Committee  is entitled  to, in good
faith, rely or act upon any report or other information furnished to that member
by any officer or other employee of the Corporation or any Parent or Subsidiary,
the Corporation's  independent  certified public  accountants,  or any executive
compensation  consultant or other  professional  retained by the  Corporation to
assist in the administration of the Plan.

     4.3   AUTHORITY OF COMMITTEE.  Except as provided below, the Committee
           ----------------------
has the exclusive power, authority and discretion to:

            (a) Designate Participants;
            (b) Determine the type or types of Awards to be granted
      to each Participant;
            (c) Determine the number of Awards to be granted and the
      number of shares of Stock to which an Award will relate;
            (d)  Determine  the terms and  conditions of any Award granted under
      the Plan,  including but not limited to, the exercise price,  grant price,
      or purchase  price,  any  restrictions  or limitations  on the Award,  any
      schedule  for lapse of  forfeiture  restrictions  or  restrictions  on the
      exercisability of an Award, and accelerations or waivers thereof, based in
      each case on such  considerations  as the Committee in its sole discretion
      determines;
            (e)  Accelerate  the  vesting  or  lapse  of   restrictions  of  any
      outstanding  Award,  based  in each  case on  such  considerations  as the
      Committee in its sole discretion determines;
           (f) Determine whether,  to what extent, and under what circumstances
      an Award may be settled in, or the exercise  price of an Award may be paid
      in, cash,  Stock,  other  Awards,  or other  property,  or an Award may be
      canceled, forfeited, or surrendered;
          (g) Prescribe the form of each Award Agreement, which
      need not be identical for each Participant;
          (h) Decide all other matters that must be determined in
      connection with an Award;
          (i) Establish, adopt or revise any rules and regulations
      as it may deem necessary or advisable to administer the Plan;
          (j) Make all other decisions and determinations that may be required
      under  the  Plan or as the  Committee  deems  necessary  or  advisable  to
      administer the Plan; and
          (k) Amend the Plan or any Award Agreement as provided herein.

     Notwithstanding  the  above,  the  Board  or the  Committee  may  expressly
delegate to a special committee consisting of one or more directors who are also
officers  of the  Corporation  some or all of the  Committee's  authority  under
subsections  (a) through (g) above with respect to those  eligible  Participants
who, at the time of grant are not, and are not anticipated to be become,  either
(i)  Covered   Employees  or  (ii)  persons   subject  to  the  insider  trading
restrictions of Section 16 of the 1934 Act.

     4.4.  DECISIONS BINDING.  The Committee's interpretation of the Plan,
any Awards granted under the Plan, any Award Agreement and all decisions
and determinations by the Committee with respect to the Plan are final,
binding, and conclusive on all parties.

<PAGE>
                                    ARTICLE 5
                           SHARES SUBJECT TO THE PLAN

     5.1.  NUMBER OF SHARES.  Subject to adjustment as provided in Section 14.1,
the  aggregate  number of shares of Stock  reserved and  available for Awards or
which may be used to  provide a basis of  measurement  for or to  determine  the
value of an Award (such as with a Stock  Appreciation Right or Performance Share
Award) shall be 400,000,  of which not more than 25% may be granted as Awards of
Restricted Stock or unrestricted Stock Awards.

     5.2.  LAPSED AWARDS.  To the extent that an Award is canceled,  terminates,
expires or lapses for any reason,  any shares of Stock subject to the Award will
again be available  for the grant of an Award under the Plan and shares  subject
to SARs or other Awards  settled in cash will be  available  for the grant of an
Award under the Plan.

     5.3.  STOCK DISTRIBUTED.  Any Stock distributed pursuant to an Award
may consist, in whole or in part, of authorized and unissued Stock,
treasury Stock or Stock purchased on the open market.

     5.4. LIMITATION ON AWARDS. Notwithstanding any provision in the Plan to the
contrary (but subject to adjustment  as provided in Section  14.1),  the maximum
number of shares of Stock with respect to one or more  Options  and/or SARs that
may be  granted  during  any  one  calendar  year  under  the  Plan  to any  one
Participant shall be 100,000.  The maximum fair market value (measured as of the
date of grant) of any Awards other than Options and SARs that may be received by
any one  Participant  (less any  consideration  paid by the Participant for such
Award) during any one calendar year under the Plan shall be $500,000.

                                    ARTICLE 6
                                   ELIGIBILITY

     6.1.  GENERAL.  Awards may be granted only to individuals who are
officers or other key employees (including employees who also are
directors) of the Corporation or a Parent or Subsidiary.


                                    ARTICLE 7
                                  STOCK OPTIONS

     7.1.  GENERAL.  The Committee is authorized to grant Options to
Participants on the following terms and conditions:

            (a) EXERCISE PRICE.  The exercise price per share of
      Stock under an Option shall be determined by the Committee.

            (b) TIME AND CONDITIONS OF EXERCISE.  The Committee shall
      determine the time or times at which an Option may be exercised in
      whole or in part.  The Committee also shall determine the
      performance or other conditions, if any, that must be satisfied
      before all or part of an Option may be exercised.  The Committee may
      waive any exercise  provisions  at any time in whole or in part based upon
      factors as the Committee may determine in its sole  discretion so that the
      Option becomes exerciseable at an earlier date.

            (c) PAYMENT.  The Committee shall determine the methods by which the
      exercise price of an Option may be paid,  the form of payment,  including,
      without  limitation,  cash, shares of Stock, or other property  (including
      "cashless  exercise"  arrangements),  and the  methods by which  shares of
      Stock  shall be  delivered  or deemed  to be  delivered  to  Participants;
      provided,  however,  that if shares of Stock are used to pay the  exercise
      price of an Option, such shares must have been held by the Participant for
      at least six months.

            (d) EVIDENCE OF GRANT.  All Options shall be evidenced by
      a written Award Agreement between the Corporation and the
      Participant.  The Award Agreement shall include such provisions, not
      inconsistent with the Plan, as may be specified by the Committee.

            (e) EXERCISE TERM.  In no event may any Option be
      exercisable for more than ten years from the date of its grant.


<PAGE>
     7.2.  INCENTIVE STOCK OPTIONS.  The terms of any Incentive Stock
Options granted under the Plan must comply with the following additional
rules:
            (a) EXERCISE  PRICE.  The exercise price per share of Stock shall be
      set by the  Committee,  provided that the exercise price for any Incentive
      Stock  Option  shall not be less than the Fair Market Value as of the date
      of the grant.

            (b) EXERCISE.  In no event may any Incentive Stock Option
      be exercisable for more than ten years from the date of its grant.

            (c) LAPSE OF OPTION. An Incentive Stock Option shall lapse under the
      earliest  of the  following  circumstances;  provided,  however,  that the
      Committee may, prior to the lapse of the Incentive  Stock Option under the
      circumstances  described in paragraphs (3), (4) and (5) below,  provide in
      writing that the Option will extend  until a later date,  but if an Option
      is  exercised  after the dates  specified in  paragraphs  (3), (4) and (5)
      below, it will automatically become a Non-Qualified Stock Option:

                  (1) The  Incentive  Stock  Option shall lapse as of the option
            expiration date set forth in the Award Agreement.
                  (2) The Incentive  Stock Option shall lapse ten years after it
            is granted, unless an earlier time is set in the Award Agreement.
                  (3) If the  Participant  terminates  employment for any reason
            other than as provided in paragraph (4) or (5) below,  the Incentive
            Stock Option shall lapse, unless it is previously  exercised,  three
            months after the Participant's termination of employment;  provided,
            however,  that if the Participant's  employment is terminated by the
            Corporation  for  cause  (as  determined  by the  Corporation),  the
            Incentive   Stock  Option  shall  (to  the  extent  not   previously
            exercised) lapse immediately.
                  (4) If the Participant  terminates employment by reason of his
            Disability,  the  Incentive  Stock Option shall lapse,  unless it is
            previously exercised,  one year after the Participant's  termination
            of employment.
                  (5) If the  Participant  dies  while  employed,  or during the
            three-month period described in paragraph (3) or during the one-year
            period  described in paragraph  (4) and before the Option  otherwise
            lapses,  the Option  shall  lapse one year  after the  Participant's
            death. Upon the Participant's death, any exercisable Incentive Stock
            Option may be exercised by the Participant's beneficiary, determined
            in accordance with Section 13.6.

            Unless  the   exercisability   of  the  Incentive  Stock  Option  is
      accelerated  as  provided  in Article 13, if a  Participant  exercises  an
      Option after  termination of employment,  the Option may be exercised only
      with respect to the shares that were otherwise vested on the Participant's
      termination of employment.

            (d) INDIVIDUAL  DOLLAR  LIMITATION.  The aggregate Fair Market Value
      (determined  as of the time an Award is made) of all  shares of Stock with
      respect  to which  Incentive  Stock  Options  are first  exercisable  by a
      Participant in any calendar year may not exceed $100,000.00.

            (e) TEN PERCENT  OWNERS.  No Incentive Stock Option shall be granted
      to any individual  who, at the date of grant,  owns stock  possessing more
      than ten  percent of the total  combined  voting  power of all  classes of
      stock of the  Corporation or any Parent or Subsidiary  unless the exercise
      price per share of such Option is at least 110% of the Fair  Market  Value
      per share of Stock at the date of grant and the  Option  expires  no later
      than five years after the date of grant.

            (f) EXPIRATION OF INCENTIVE STOCK OPTIONS.  No Award of
      an Incentive Stock Option may be made pursuant to the Plan after the
      day immediately prior to the tenth anniversary of the Effective
      Date.

            (g) RIGHT TO EXERCISE.  During a Participant's lifetime,
      an Incentive Stock Option may be exercised only by the Participant
      or, in the case of the Participant's Disability, by the
      Participant's guardian or legal representative.


<PAGE>

                                    ARTICLE 8
                            STOCK APPRECIATION RIGHTS

     8.1.  GRANT OF STOCK APPRECIATION RIGHTS.  The Committee is authorized
to grant Stock Appreciation Rights to Participants on the following terms
and conditions:

            (a) RIGHT TO PAYMENT.  Upon the exercise of a Stock
      Appreciation Right, the Participant to whom it is granted has the
      right to receive the excess, if any, of:

                 (1)  The Fair Market Value of one share of Stock on the
           date of exercise; over

                 (2)  The  grant  price  of  the  Stock  Appreciation  Right  as
           determined  by the  Committee,  which shall not be less than the Fair
           Market  Value of one  share of Stock on the date of grant in the case
           of any Stock Appreciation Right related to an Incentive Stock Option.

            (b) OTHER TERMS.  All awards of Stock  Appreciation  Rights shall be
      evidenced by an Award Agreement.  The terms, methods of exercise,  methods
      of settlement,  form of consideration payable in settlement, and any other
      terms and conditions of any Stock  Appreciation  Right shall be determined
      by the  Committee  at the time of the  grant  of the  Award  and  shall be
      reflected in the Award Agreement.


                                    ARTICLE 9
                               PERFORMANCE SHARES

     9.1.  GRANT OF  PERFORMANCE  SHARES.  The  Committee is authorized to grant
Performance  Shares  to  Participants  on such  terms and  conditions  as may be
selected by the Committee.  The Committee shall have the complete  discretion to
determine the number of  Performance  Shares  granted to each  Participant.  All
Awards of Performance Shares shall be evidenced by an Award Agreement.

     9.2. RIGHT TO PAYMENT.  A grant of Performance Shares gives the Participant
rights,  valued as determined by the  Committee,  and payable to, or exercisable
by, the Participant to whom the Performance  Shares are granted,  in whole or in
part, as the Committee  shall  establish at grant or  thereafter.  The Committee
shall set  performance  goals and other  terms or  conditions  to payment of the
Performance  Shares in its  discretion  which,  depending on the extent to which
they are met,  will  determine the number and value of  Performance  Shares that
will be paid to the Participant.

     9.3.  OTHER TERMS.  Performance Shares may be payable in cash, Stock,
or other property, and have such other terms and conditions as determined by the
Committee and reflected in the Award Agreement.


                                   ARTICLE 10
                             RESTRICTED STOCK AWARDS

     10.1.      GRANT OF RESTRICTED STOCK.  The Committee is authorized to
make Awards of Restricted Stock to Participants in such amounts and
subject to such terms and conditions as may be selected by the Committee.
All Awards of Restricted Stock shall be evidenced by a Restricted Stock
Award Agreement.

     10.2. ISSUANCE AND RESTRICTIONS.  Restricted Stock shall be subject to such
restrictions  on  transferability  and other  restrictions  as the Committee may
impose  (including,  without  limitation,  limitations  on  the  right  to  vote
Restricted  Stock or the right to receive  dividends on the  Restricted  Stock).
These  restrictions may lapse separately or in combination at such times,  under
such circumstances,  in such installments,  upon the satisfaction of performance
goals or otherwise,  as the Committee determines at the time of the grant of the
Award or thereafter.

     10.3.  FORFEITURE.  Except as otherwise  determined by the Committee at the
time of the grant of the Award or  thereafter,  upon  termination  of employment
during  the  applicable   restriction  period  or  upon  failure  to  satisfy  a
performance goal during the applicable restriction period, Restricted Stock that
is at that time subject to restrictions shall be forfeited and reacquired by the
Corporation;  provided,  however,  that the  Committee  may provide in any Award
Agreement  that  restrictions  or forfeiture  conditions  relating to Restricted
Stock will be waived in whole or in part in the event of terminations  resulting
from specified causes, and the Committee may in other cases waive in whole or in
part restrictions or forfeiture conditions relating to Restricted Stock.

     10.4. CERTIFICATES FOR RESTRICTED STOCK. Restricted Stock granted under the
Plan may be  evidenced  in such  manner as the  Committee  shall  determine.  If
certificates  representing shares of Restricted Stock are registered in the name
of the Participant,  certificates  must bear an appropriate  legend referring to
the terms, conditions, and restrictions applicable to such Restricted Stock.
<PAGE>
                                   ARTICLE 11
                              DIVIDEND EQUIVALENTS

     11.1 GRANT OF DIVIDEND  EQUIVALENTS.  The  Committee is authorized to grant
Dividend Equivalents to Participants subject to such terms and conditions as may
be selected by the Committee. Dividend Equivalents shall entitle the Participant
to receive  payments  equal to dividends with respect to all or a portion of the
number of shares of Stock subject to an Award,  as determined by the  Committee.
The Committee may provide that Dividend  Equivalents be paid or distributed when
accrued or be deemed to have been  reinvested in additional  shares of Stock, or
otherwise reinvested.

                                   ARTICLE 12
                            OTHER STOCK-BASED AWARDS

     12.1.  GRANT OF OTHER  STOCK-BASED  AWARDS.  The  Committee is  authorized,
subject to limitations under applicable law, to grant to Participants such other
Awards  that are  payable  in,  valued in whole or in part by  reference  to, or
otherwise  based on or related to shares of Stock, as deemed by the Committee to
be consistent with the purposes of the Plan, including without limitation shares
of Stock  awarded  purely as a "bonus"  and not subject to any  restrictions  or
conditions,   convertible  or  exchangeable   debt   securities,   other  rights
convertible or exchangeable into shares of Stock, and Awards valued by reference
to  book  value  of  shares  of  Stock  or the  value  of  securities  of or the
performance of specified Parents or Subsidiaries.  The Committee shall determine
the terms and conditions of such Awards.

                                   ARTICLE 13
                         PROVISIONS APPLICABLE TO AWARDS

     13.1. STAND-ALONE,  TANDEM, AND SUBSTITUTE AWARDS. Awards granted under the
Plan may, in the  discretion  of the  Committee,  be granted  either alone or in
addition to, in tandem with,  or in  substitution  for, any other Award  granted
under the Plan. If an Award is granted in  substitution  for another Award,  the
Committee may require the surrender of such other Award in  consideration of the
grant of the new Award.  Awards  granted in  addition to or in tandem with other
Awards may be granted either at the same time as or at a different time from the
grant of such other Awards.

     13.2. EXCHANGE PROVISIONS.  The Committee may at any time offer to exchange
or buy out any previously granted Award for a payment in cash, Stock, or another
Award  (subject  to  Section  14.1 and  Section  15.2),  based on the  terms and
conditions the Committee  determines and  communicates to the Participant at the
time the offer is made,  and after taking into account the tax,  securities  and
accounting effects of such an exchange.

     13.3.      TERM OF AWARD.  The term of each Award shall be for the
period as determined by the Committee, provided that in no event shall
the term of any Incentive Stock Option or a Stock  Appreciation Right granted in
tandem with the  Incentive  Stock  Option  exceed a period of ten years from the
date of its grant (or, if Section  7.2(e)  applies,  five years from the date of
its grant).

     13.4. FORM OF PAYMENT FOR AWARDS.  Subject to the terms of the Plan and any
applicable  law or Award  Agreement,  payments  or  transfers  to be made by the
Corporation  or a Parent or  Subsidiary on the grant or exercise of an Award may
be made in such form as the Committee  determines at or after the time of grant,
including without limitation,  cash, Stock, other Awards, or other property,  or
any  combination,  and  may  be  made  in  a  single  payment  or  transfer,  in
installments, or on a deferred basis, in each case determined in accordance with
rules adopted by, and at the discretion of, the Committee.

     13.5.  LIMITS ON  TRANSFER.  No right or interest of a  Participant  in any
unexercised or restricted Award may be pledged,  encumbered,  or hypothecated to
or in favor of any party other than the  Corporation  or a Parent or Subsidiary,
or shall be subject to any lien, obligation, or liability of such Participant to
any  other  party  other  than the  Corporation  or a Parent or  Subsidiary.  No
unexercised  or  restricted  Award  shall be  assignable  or  transferable  by a
Participant  other  than by will or the laws of  descent  and  distribution  or,
except  in the case of an  Incentive  Stock  Option,  to a trust  in  which  the
Participant  or his "family  members" (as such term is defined in Form S-8 under
the 1933 Act) have more than 50% of the  beneficial  interest  or  pursuant to a
domestic relations order that would satisfy Section  414(p)(1)(A) of the Code if
such Section  applied to an Award under the Plan;  provided,  however,  that the
Committee  may (but  need  not)  permit  other  transfers  where  the  Committee
concludes that such transferability (i) does not result in accelerated taxation,
(ii) does not cause any Option  intended to be an incentive stock option to fail
to be described in Code Section 422(b),  and (iii) is otherwise  appropriate and
desirable,  taking into account any factors deemed relevant,  including  without
limitation,  state or federal tax or securities  laws applicable to transferable
Awards.


<PAGE>
     13.6 BENEFICIARIES. Notwithstanding Section 13.5, a Participant may, in the
manner  determined by the  Committee,  designate a  beneficiary  to exercise the
rights of the  Participant and to receive any  distribution  with respect to any
Award  upon the  Participant's  death.  A  beneficiary,  legal  guardian,  legal
representative, or other person claiming any rights under the Plan is subject to
all terms and conditions of the Plan and any Award  Agreement  applicable to the
Participant,  except  to the  extent  the Plan  and  Award  Agreement  otherwise
provide,  and to any additional  restrictions deemed necessary or appropriate by
the  Committee.   If  no  beneficiary   has  been  designated  or  survives  the
Participant,  payment shall be made to the Participant's estate.  Subject to the
foregoing, a beneficiary  designation may be changed or revoked by a Participant
at any time provided the change or revocation is filed with the Committee.

     13.7.      STOCK CERTIFICATES.  All Stock certificates delivered under
the Plan are subject to any stop-transfer orders and other restrictions
as the  Committee  deems  necessary or advisable to comply with federal or state
securities laws, rules and regulations and the rules of any national  securities
exchange or automated quotation system on which the Stock is listed,  quoted, or
traded.  The Committee may place legends on any Stock  certificate  to reference
restrictions applicable to the Stock.

     13.8  ACCELERATION  UPON  DEATH OR  DISABILITY.  Notwithstanding  any other
provision in the Plan or any Participant's Award Agreement to the contrary, upon
the  Participant's  death or Disability  during his employment,  all outstanding
Options,  Stock  Appreciation  Rights,  and other Awards in the nature of rights
that may be exercised  shall become fully  exercisable  and all  restrictions on
outstanding Awards shall lapse. Any Option or Stock  Appreciation  Rights Awards
shall  thereafter  continue or lapse in accordance with the other  provisions of
the Plan and the Award  Agreement.  To the  extent  that this  provision  causes
Incentive  Stock  Options to exceed the dollar  limitation  set forth in Section
7.2(d), the excess Options shall be deemed to be Non-Qualified Stock Options.

      13.9.   ACCELERATION  UPON  CERTAIN  EVENTS.  In  the  event  of  (i)  the
commencement of a public tender offer for all or any portion of the Stock,  (ii)
a proposal to merge,  consolidate or otherwise combine with another  corporation
is  submitted to the  shareholders  of the  Corporation  for  approval,  (iii) a
proposal  to  liquidate  or  dissolve  the   Corporation  is  submitted  to  the
shareholders  of the  Corporation  for approval,  or (iv) the Board approves any
transaction  or  event  that  would  constitute  a  change  in  control  of  the
Corporation  of a nature  that would be  required  to be reported in response to
Item  6(e) of  Schedule  14A of the  1934  Act,  the  Committee  may in its sole
discretion declare all outstanding Options, Stock Appreciation Rights, and other
Awards in the nature of rights that may be  exercised  to be fully  exercisable,
and/or all restrictions on all outstanding  Awards to have lapsed,  in each case
as of such date as the Committee may, in its sole discretion, declare, which may
be on or before the  consummation  of such tender offer or other  transaction or
event.  To the extent that this  provision  causes  Incentive  Stock  Options to
exceed the dollar  limitation  set forth in Section  7.2(d),  the excess Options
shall be deemed to be Non-Qualified Stock Options.

     13.10.  ACCELERATION  FOR ANY OTHER REASON.  Regardless of whether an event
has occurred as described in Section 13.9 above,  the  Committee may in its sole
discretion  at any time  determine  that  all or a  portion  of a  Participant's
Options,  Stock  Appreciation  Rights,  and other Awards in the nature of rights
that may be exercised shall become fully or partially  exercisable,  and/or that
all or a part of the restrictions on all or a portion of the outstanding  Awards
shall lapse,  in each case,  as of such date as the  Committee  may, in its sole
discretion, declare. The Committee may discriminate among Participants and among
Awards granted to a Participant  in exercising  its discretion  pursuant to this
Section 13.11.

     13.12      EFFECT OF ACCELERATION.  If an Award is accelerated under
Section 13.9, the Committee may, in its sole discretion, provide (i) that
the Award will expire after a designated period of time after such
acceleration  to the  extent  not then  exercised,  (ii) that the Award  will be
settled  in cash  rather  than  Stock,  (iii)  that the Award will be assumed by
another party to the transaction giving rise to the acceleration or otherwise be
equitably converted in connection with such transaction, or (iv) any combination
of the foregoing.  The Committee's  determination need not be uniform and may be
different  for  different  Participants  whether  or not such  Participants  are
similarly situated.

<PAGE>
     13.13.  PERFORMANCE  GOALS.  The  Committee  may  determine  that any Award
granted pursuant to this Plan to a Participant  (including,  but not limited to,
Participants who are Covered  Employees) shall be determined solely on the basis
of (a) the  achievement  by the  Corporation  or a  Parent  or  Subsidiary  of a
specified target return,  or target growth in return,  on equity or assets,  (b)
the Corporation's  stock price, (c) the Corporation's  total shareholder  return
(stock  price  appreciation  plus  reinvested  dividends)  relative to a defined
comparison  group  or  target  over  a  specific  performance  period,  (d)  the
achievement by the Corporation or a Parent or Subsidiary,  or a business unit of
any such  entity,  of a  specified  target,  or target  growth in, net income or
earnings per share, or (e) any combination of the goals set forth in (a) through
(d) above.  If an Award is made on such basis,  the  Committee  shall  establish
goals  prior to the  beginning  of the period for which  such  performance  goal
relates (or such later date as may be permitted under Code Section 162(m) or the
regulations  thereunder),  and the  Committee  has the right  for any  reason to
reduce  (but not  increase)  the Award,  notwithstanding  the  achievement  of a
specified goal. Any payment of an Award granted with performance  goals shall be
conditioned on the written  certification of the Committee in each case that the
performance goals and any other material conditions were satisfied.


     13.14.  TERMINATION OF EMPLOYMENT.  Whether  military,  government or other
service or other leave of absence shall  constitute a termination  of employment
shall be  determined in each case by the  Committee at its  discretion,  and any
determination  by the Committee shall be final and conclusive.  A termination of
employment  shall  not  occur  (i) in a  circumstance  in  which  a  Participant
transfers from the Corporation to one of its Parents or Subsidiaries,  transfers
from a Parent or Subsidiary to the Corporation,  or transfers from one Parent or
Subsidiary to another  Parent or  Subsidiary,  or (ii) in the  discretion of the
Committee as specified at or prior to such occurrence, in the case of a spin-off
of the Participant's  employer from the Corporation or any Parent or Subsidiary.
To the extent  that this  provision  causes  Incentive  Stock  Options to extend
beyond three months from the date a  Participant  is deemed to be an employee of
the  Corporation,  a Parent or Subsidiary  for purposes of Section 424(f) of the
Code, the Options held by such  Participant  shall be deemed to be Non-Qualified
Stock Options.


                                   ARTICLE 14
                          CHANGES IN CAPITAL STRUCTURE

     14.1.      GENERAL.  In the event of a corporate transaction involving
the Corporation (including, without limitation, any stock dividend, stock
split, extraordinary cash dividend,  recapitalization,  reorganization,  merger,
consolidation,  split-up,  spin-off,  combination  or exchange  of shares),  the
authorization   limits   under   Section   5.1  and  5.4   shall   be   adjusted
proportionately, and the Committee may adjust Awards to preserve the benefits or
potential  benefits of the Awards.  Action by the  Committee  may  include:  (i)
adjustment  of the number and kind of shares  which may be  delivered  under the
Plan;  (ii)  adjustment of the number and kind of shares  subject to outstanding
Awards;  (iii) adjustment of the exercise price of outstanding  Awards; and (iv)
any other  adjustments  that the Committee  determines to be equitable.  Without
limiting the foregoing, in the event a stock dividend or stock split is declared
upon the Stock,  the  authorization  limits  under  Section 5.1 and 5.4 shall be
increased  proportionately,  and the shares of Stock then  subject to each Award
shall be increased  proportionately without any change in the aggregate purchase
price therefor.

                                   ARTICLE 15
                    AMENDMENT, MODIFICATION AND TERMINATION

     15.1. AMENDMENT,  MODIFICATION AND TERMINATION.  The Board or the Committee
may,  at any time and from time to time,  amend,  modify or  terminate  the Plan
without shareholder approval; provided, however, that the Board or Committee may
condition any amendment or  modification  on the approval of shareholders of the
Corporation  if such approval is necessary or deemed  advisable  with respect to
tax, securities or other applicable laws, policies or regulations.

     15.2  AWARDS  PREVIOUSLY  GRANTED.  At any time and from time to time,  the
Committee may amend,  modify or terminate any outstanding Award without approval
of the  Participant;  provided,  however,  that,  subject  to the  terms  of the
applicable Award Agreement,  such amendment,  modification or termination  shall
not,  without the  Participant's  consent,  reduce or diminish the value of such
Award  determined  as if the  Award  had been  exercised,  vested,  cashed in or
otherwise settled on the date of such amendment or termination.  No termination,
amendment,  or  modification  of the  Plan  shall  adversely  affect  any  Award
previously   granted  under  the  Plan,  without  the  written  consent  of  the
Participant.

<PAGE>
                                   ARTICLE 16
                               GENERAL PROVISIONS

     16.1.      NO RIGHTS TO AWARDS.  No Participant or any eligible
participant  shall have any claim to be granted any Award under the Plan,
and neither the Corporation nor the Committee is obligated to treat
Participants or eligible participants uniformly.

     16.2.      NO STOCKHOLDER RIGHTS.  No Award gives the Participant any
of the rights of a shareholder of the Corporation unless and until shares
of Stock are in fact issued to such person in connection with such Award.

     16.3.      WITHHOLDING.  The Corporation or any Parent or Subsidiary
shall have the authority and the right to deduct or withhold, or require
a  Participant  to remit to the  Corporation,  an amount  sufficient  to satisfy
federal,  state, and local taxes (including the  Participant's  FICA obligation)
required by law to be withheld  with respect to any taxable  event  arising as a
result of the Plan. With respect to withholding  required upon any taxable event
under  the  Plan,  the  Committee  may,  at the time the  Award  is  granted  or
thereafter,   require  or  permit  that  any  such  withholding  requirement  be
satisfied,  in whole or in part, by  withholding  from the Award shares of Stock
having  a Fair  Market  Value on the date of  withholding  equal to the  minimum
amount  required to be withheld for tax purposes,  all in  accordance  with such
procedures as the Committee establishes.

     16.4.  NO RIGHT TO  CONTINUED  SERVICE.  Nothing  in the Plan or any  Award
Agreement  shall interfere with or limit in any way the right of the Corporation
or any Parent or Subsidiary to terminate any Participant's  employment or status
as an officer at any time, nor confer upon any Participant any right to continue
as an employee or officer of the Corporation or any Parent or Subsidiary.

     l6.5.  UNFUNDED STATUS OF AWARDS.  The Plan is intended to be an "unfunded"
plan for incentive and deferred  compensation.  With respect to any payments not
yet made to a Participant pursuant to an Award, nothing contained in the Plan or
any Award  Agreement shall give the Participant any rights that are greater than
those of a general creditor of the Corporation or any Parent or Subsidiary.

     16.6.  INDEMNIFICATION.  To the extent allowable under applicable law, each
member  of  the  Committee  shall  be  indemnified  and  held  harmless  by  the
Corporation from any loss, cost, liability,  or expense that may be imposed upon
or reasonably  incurred by such member in connection  with or resulting from any
claim,  action,  suit,  or  proceeding to which such member may be a party or in
which he may be  involved  by reason of any  action or  failure to act under the
Plan  and  against  and  from  any  and all  amounts  paid  by  such  member  in
satisfaction  of  judgment  in such  action,  suit,  or  proceeding  against him
provided he gives the Corporation an opportunity,  at its own expense, to handle
and  defend  the same  before he  undertakes  to handle and defend it on his own
behalf.  The foregoing  right of  indemnification  shall not be exclusive of any
other rights of  indemnification to which such persons may be entitled under the
Corporation's  Articles  of  Incorporation  or  Bylaws,  as a matter of law,  or
otherwise,  or any power that the Corporation may have to indemnify them or hold
them harmless.

     16.7.  RELATIONSHIP TO OTHER  BENEFITS.  No payment under the Plan shall be
taken into account in determining  any benefits  under any pension,  retirement,
savings,  profit  sharing,  group  insurance,  welfare  or  benefit  plan of the
Corporation or any Parent or Subsidiary unless provided  otherwise in such other
plan.

     16.8.      EXPENSES.  The expenses of administering the Plan shall be
borne by the Corporation and its Parents or Subsidiaries.

     16.9.      TITLES AND HEADINGS.  The titles and headings of the
Sections in the Plan are for convenience of reference only, and in the
event of any conflict, the text of the Plan, rather than such titles or
headings, shall control.

     16.10.     GENDER AND NUMBER.  Except where otherwise indicated by the
context, any masculine term used herein also shall include the feminine;
the plural shall include the singular and the singular shall include the
plural.
<PAGE>

     16.11.     FRACTIONAL SHARES.  No fractional shares of Stock shall be
issued and the Committee shall determine, in its discretion, whether cash
shall be given in lieu of fractional shares or whether such fractional
shares shall be eliminated by rounding up.

     16.12. GOVERNMENT AND OTHER REGULATIONS.  The obligation of the Corporation
to make  payment  of  awards  in Stock or  otherwise  shall  be  subject  to all
applicable laws,  rules,  and  regulations,  and to such approvals by government
agencies as may be required.  The  Corporation  shall be under no  obligation to
register under the 1933 Act, or any state  securities  act, any of the shares of
Stock issued in connection  with the Plan. The shares issued in connection  with
the Plan may in certain circumstances be exempt from registration under the 1933
Act, and the Corporation may restrict the transfer of such shares in such manner
as it deems advisable to ensure the availability of any such exemption.

     16.13.     GOVERNING LAW.  To the extent not governed by federal law,
the Plan and all Award Agreements shall be construed in accordance with
and governed by the laws of the State of Florida.

     16.14  ADDITIONAL  PROVISIONS.  Each Award Agreement may contain such other
terms and  conditions as the Committee may  determine;  provided that such other
terms and conditions are not inconsistent with the provisions of this Plan.


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