SWISS ARMY BRANDS INC
DEF 14A, 2000-04-20
JEWELRY, WATCHES, PRECIOUS STONES & METALS
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                             SWISS ARMY BRANDS, INC.

                               ONE RESEARCH DRIVE
                           SHELTON, CONNECTICUT 06484


                                                                  April 19, 2000

Dear Fellow Stockholder:

You are  cordially  invited  to attend  your  Companys  2000  Annual  Meeting of
Stockholders to be held at the Swiss Army Brands, Inc.  Distribution  Center, 65
Trap Falls Road,  Shelton,  Connecticut at 10:30 a.m.  (local time) on Thursday,
May 18, 2000. We hope you will be able to attend and participate.

The Notice of Annual  Meeting and Proxy  Statement  which  follow  describe  the
formal  business to be  transacted  at the annual  meeting,  which  includes the
election of  directors of the  Company.  Accordingly,  we urge you to review the
accompanying materials carefully.  Directors and officers of the Company will be
present to host the annual  meeting  and to  respond to any  questions  from our
stockholders.

Your vote is very important to us and,  accordingly,  we ask that you sign, date
and return the enclosed proxy as soon as  conveniently  possible  whether or not
you plan to attend. This will ensure that your shares will be represented at the
meeting,  and it will not limit  your  right to revoke  your proxy in the manner
described in the  accompanying  Proxy  Statement or to attend the annual meeting
and vote personally should you so choose.

In an effort to reduce the size of our Board of Directors,  three of the current
Directors have agreed not to stand for re-election.  They are Mr. Thomas Barron,
Mr.  Keith  Lively,  and Mr.  Eric  Reynolds.  All  three  gentlemen  have  made
remarkable  contributions to our Company and each in his own inimitable  fashion
has  helped  to shape  our new  strategic  direction  as well as our  profitable
growth.  On behalf of the entire Board, I offer my sincere and heartfelt  thanks
for their many years of wonderful service.

The directors, officers and employees of Swiss Army Brands, Inc. look forward to
seeing you at the meeting.

Sincerely,

/s/ Peter W. Gilson

Peter W. Gilson
Chairman of the Board

<PAGE>





                             SWISS ARMY BRANDS, INC.
                               One Research Drive
                           Shelton, Connecticut 06484


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  May 18, 2000


To the Stockholders:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of the Stockholders of Swiss
Army Brands,  Inc.  (the  "Company")  will be held on Thursday,  May 18, 2000 at
10:30 a.m.  (local time) at the  Company's  Distribution  Center,  65 Trap Falls
Road, Shelton, Connecticut 06484 for the following purposes:

     (1) To elect  eleven  members of the Board of  Directors to serve until the
next annual meeting of stockholders  and until their successors are duly elected
and qualified;

     (2) To transact such other business as may properly come before the meeting
or any adjournment thereof.

     The Board of Directors  has fixed April 10, 2000 as the record date for the
determination  of the  stockholders  entitled  to  notice of and to vote at such
meeting or any adjournment thereof, and only stockholders of record at the close
of business on that date are entitled to notice of and to vote at such meeting.

     A copy of the Company's  Annual Report to Stockholders  for the fiscal year
ended December 31, 1999 is enclosed herewith.


                                             By Order of the Board of Directors.

                                             /s/ Thomas M. Lupinski

                                             THOMAS M. LUPINSKI
                                             Secretary

Dated:  Shelton, Connecticut
        April 19, 2000






YOUR VOTE IS IMPORTANT

TO  ENSURE A QUORUM,  PLEASE  COMPLETE  AND  RETURN  THE  PROXY IN THE  ENCLOSED
ENVELOPE,  WHICH  REQUIRES  NO POSTAGE IF MAILED IN THE  UNITED  STATES.  IF YOU
ATTEND THE  MEETING,  YOUR PROXY WILL BE  RETURNED  TO YOU AT THE  MEETING  UPON
REQUEST TO THE SECRETARY OF THE MEETING.

<PAGE>

                    S W I S S A R M Y B R A N D S , I N C .

                               One Research Drive
                           Shelton, Connecticut 06484



                          P R O X Y S T A T E M E N T



     This Proxy Statement and accompanying  form of proxy are being furnished in
connection  with the  solicitation of proxies by the Board of Directors of Swiss
Army  Brands,  Inc.,  a Delaware  corporation  (the  "Company"),  for use at the
Company's  Annual Meeting of  Stockholders  to be held on May 18, 2000, at 10:30
a.m.  (local time) at the Company's  Distribution  Center at 65 Trap Falls Road,
Shelton, Connecticut, or any adjournment thereof (the "Meeting"). Copies of this
Proxy Statement, the attached Notice of Annual Meeting of Stockholders,  and the
enclosed  form of proxy were first mailed to the  Company's  stockholders  on or
about April 20, 2000.

     A proxy in the accompanying form, that is properly executed,  duly returned
to the Board of Directors and not revoked,  will be voted in accordance with the
instructions  contained in the proxy. If no instructions  are given with respect
to any matter  specified in the Notice of Annual Meeting to be acted upon at the
Meeting, the proxy will vote the shares represented thereby FOR the nominees for
Directors set forth below, and in accordance with his best judgment on any other
matters  that may  properly  come  before the  Meeting.  The Board of  Directors
currently knows of no other business that will be presented for consideration at
the Meeting.  Each  stockholder  who has executed a proxy and returned it to the
Board of Directors may revoke the proxy by notice in writing to the Secretary of
the Company,  or by attending the Meeting in person and requesting the return of
the proxy, in either case at any time prior to the voting of the proxy. Presence
at the Meeting does not itself revoke the proxy. The cost of the solicitation of
proxies will be paid by the Company.  In addition to the solicitation of proxies
by the use of the mails,  management  and  regularly  engaged  employees  of the
Company may, without additional compensation therefor, solicit proxies on behalf
of the Company by personal interviews,  telephone,  telegraph or other means, as
appropriate.  The  Company may also  engage a  proxy-soliciting  firm to solicit
proxies,  although the Company has no current  plans to do so. The Company will,
upon request,  reimburse  brokers and others who are only record  holders of the
Company's  Common  Stock for  their  reasonable  expenses  in  forwarding  proxy
material to, and obtaining voting  instructions  from, the beneficial  owners of
such stock.

     The close of  business  on April 10, 2000 has been fixed as the record date
(the "Record Date") for determining the  stockholders  entitled to notice of and
to vote at the Meeting.  As of the Record Date,  there were 7,850,860  shares of
Common Stock issued and outstanding and entitled to vote.

     Each  share of Common  Stock  entitles  the holder  thereof to one vote.  A
majority of the shares of Common  Stock  issued and  outstanding  constitutes  a
quorum.  Abstentions and broker  non-votes are counted as present in determining
whether the quorum requirement is satisfied. The affirmative votes of holders of
a plurality of the shares of Common Stock  present in person or  represented  by
proxy at the Meeting will be  necessary  for the  election of  Directors.  Thus,
abstentions  and broker  non-votes will not be included in the vote total in the
election  of  Directors  and will have no effect on the  outcome of the vote.  A
broker non-vote occurs when a nominee holding shares for a beneficial owner does
not vote on a proposal  because the nominee does not have  discretionary  voting
power and has not received instructions from the beneficial owner.

<PAGE>



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth information  regarding  beneficial ownership
of the Common  Stock on April 10,  2000,  by each  person or group  known by the
Company to own beneficially 5% or more of the outstanding  Common Stock.  Except
as otherwise  noted,  each person  listed  below has sole voting and  investment
power with respect to the shares listed next to his or its name.

<TABLE>
<CAPTION>


                                              Number of
Name and Address of Beneficial Owner            Shares          Percent owned 1
- ------------------------------------          ---------         ---------------
<S>                                           <C>                    <C>

Victorinox A.G.
CH-6438
Ibach-Schwyz
Switzerland                                    2,964,400              37.8%

Louis Marx, Jr.
667 Madison Avenue
New York, NY  10021                           2,441,922 2             29.2%

Brae Group, Inc.
15710 John F. Kennedy Blvd.
Houston, TX  77032                            2,417,900 3             29.0%

Dimensional Fund Advisors, Inc.
1299 Ocean Avenue
Santa Monica, CA 90401                          521,124 4              6.6%

David L. Babson & Co., Inc.
One Memorial Drive
Cambridge, MA 02142                             396,850 5              5.1%

</TABLE>

     1  Based  on  7,850,860  shares  of  Common  Stock  outstanding; (excluding
1,014,108 shares held as treasury  stock).  Shares of common subject to options,
warrants  or rights  that are  currently  exercisable  within 60 days are deemed
outstanding  for computing the ownership  percentage of the person holding these
options,  warrants or rights,  but are not deemed  outstanding for computing the
owership percentage of any other person.

     2 Consists of 19,730 shares held directly by Mr. Marx, 4,292 shares held by
a trust for the benefit of Mr. Marx,  1,917,900 shares held by Brae Group, Inc.,
which corporation Mr. Marx may be deemed to control, and 500,000 shares issuable
upon the exercise of a stock option held by Brae Group, Inc.

     3 Includes 500,000 shares issuable upon the exercise of a stock option held
by Brae Group, Inc.

     4 According to a Schedule 13G dated February 4, 2000, consists of shares as
to which  Dimensional Fund Advisors,  Inc. shares power of disposition by virtue
of serving as investment advisor to its clients.

     5 According to a Schedule 13G/A dated February 7, 2000,  consists of shares
that  David L.  Babson & Co.,  Inc.  beneficially  owns by virtue of  serving as
investment advisor.
<PAGE>



The following  table sets forth certain  information  concerning  the beneficial
ownership  of Common  Stock on April 10, 2000,  by each  Director,  each officer
named in the Summary Compensation Table herein and by all Directors and officers
of the Company as a group.
<TABLE>
<CAPTION>

                                         Number of
        Name                               Shares        Percent of Class 1
<S>                                      <C>                  <C>

J. Merrick Taggart                        195,250 2              2.4%
Peter W. Gilson                           195,000 3              2.4%
Harry R. Thompson                          50,000 4               *
Michael J. Belleveau                       46,350 5               *
Jerald J. Rinder                           32,500 6               *
A. Clinton Allen                           51,000 7               *
Clarke H. Bailey                           43,000 8               *
Vincent D. Farrell, Jr.                    55,000 9               *
Herbert M. Friedman                        15,868 10              *
Louis Marx, Jr.                         2,441,922 11            29.4%
Robert S. Prather                          55,823 12              *
Stanley R. Rawn, Jr.                      136,711 13             1.8%
John Spencer                               11,000 14              *
John V. Tunney                             11,000 15              *
All officers and directors
as a group (19 persons)                 3,449,793 16            37.4%

*Less than 1% of the Class.
</TABLE>


     1 Based  on  7,850,860  shares  of  Common  Stock  outstanding;  (excluding
1,014,108  shares held as treasury  stock).  Shares of common  stock  subject to
options,  warrants or rights that are currently  exercisable  within 60 days are
deemed outstanding for computing the ownership  percentage of the person holding
these options,  warrants or rights, but are not deemed outstanding for computing
the ownership percentage of any other person.

     2 Includes 97,000 shares of Common Stock issuable upon exercise of warrants
held by Mr.  Taggart and 93,750 shares of Common Stock issuable upon exercise of
options held by Mr. Taggart.

     3 Includes 194,000 shares of Common Stock issuable upon exercise of options
held by Mr. Gilson.

     4 Consists  of 50,000  shares of Common  Stock  issuable  upon  exercise of
options held by Mr. Thompson.

     5 Includes  45,000 shares of Common Stock issuable upon exercise of options
held by Mr. Belleveau.

     6 Includes  31,250 shares of Common Stock issuable upon exercise of options
held by Mr. Rinder.

     7 Includes  50,000 shares of Common Stock issuable upon exercise of options
held by Mr. Allen.

     8 Includes  40,000 shares of Common Stock issuable upon exercise of options
held by Mr. Bailey.

     9 Includes  50,000 shares of Common Stock issuable upon exercise of options
held by Mr.  Farrell.  Excludes  shares  beneficially  owned by Spears,  Benzak,
Salomon & Farrell,  Inc. a general  partnership  in which Mr.  Farrell has a 22%
interest.

     10 Includes 12,500 shares of Common Stock issuable upon exercise of options
held by Mr. Friedman.

     11 Consists of 19,730  shares of Common  Stock held  directly by Mr.  Marx,
4,292 shares held by a trust for the benefit of Mr. Marx,  1,917,900 shares held
by Brae Group,  Inc., which  corporation Mr. Marx may be deemed to control,  and
500,000 shares issuable upon exercise of options held by Brae Group, Inc.

<PAGE>


     12 Includes 10,000 shares of Common Stock issuable upon exercise of options
held by Mr. Prather.

     13  Includes  100,000  shares of Common  Stock  issuable  upon  exercise of
options held by Mr. Rawn.

     14 Includes 10,000 shares of Common Stock issuable upon exercise of options
held by Dr. Spencer.

     15 Includes 10,000 shares of Common Stock issuable upon exercise of options
held by Mr. Tunney.

     16 Includes  1,282,750  shares of Common Stock  issuable to  directors  and
officers  upon  exercise of options and 97,000  shares of Common Stock  issuable
upon exercise of warrants.


                                 PROPOSAL NO. 1

                             ELECTION OF DIRECTORS

     At the  meeting,  eleven  Directors of the Company are to be elected by the
stockholders,  to hold office until the next Annual Meeting of  Stockholders  of
the Company to be held in 2001, and until their  successors shall have been duly
elected and qualified.

     The nominees of the Board of Directors for election as Directors are Mr. A.
Clinton Allen,  Mr. Clarke H. Bailey,  Mr. Vincent D. Farrell,  Jr.,  Herbert M.
Friedman, Esq., Mr. Peter W. Gilson, Mr. Louis Marx, Jr., Mr. Robert S. Prather,
Jr., Mr. Stanley R. Rawn, Jr., Dr. John Spencer,  Mr. J. Merrick Taggart and Mr.
John V. Tunney.  All of the nominees  are  Directors  elected at the 1999 Annual
Meeting of  Stockholders.  If, for any reason not  presently  known,  any of the
nominees is not available for election,  it is intended that the Proxies will be
voted for such  substitute  nominees  as the Board of  Directors  may  designate
unless the Board of Directors  reduces the number of  directors.  The  Directors
shall be elected by a vote of the holders of a plurality of the shares of Common
Stock  entitled  to vote and  present in person or  represented  by proxy at the
meeting.





<PAGE>





The  following  table  sets  forth  the  names  and ages of each  Director,  and
executive officer of the Company, the period during which each person has served
as a Director or officer of the Company,  and the positions and offices with the
Company held by each such person.
<TABLE>
<CAPTION>


                                                                    Director
                                                                     and/or
        Name                Age       Position(s)                 Officer Since
        ----                ---       -----------                 -------------
<S>                        <C>     <C>                                <C>

J. Merrick Taggart          49      President, Chief Executive
                                    Officer and Director 1             1995
Peter W. Gilson             60      Chairman of the Board,
                                    Chairman of the Executive
                                    Committee and Director 2           1994
Louis Marx, Jr.             68      Chairman of the Management
                                    Committee and Director 3           1990
Stanley R. Rawn, Jr.        72      Senior Managing Director
                                    and Director 4                     1990
Herbert M. Friedman         68      Vice President and General
                                    Counsel and Director 5             1981
Harry R. Thompson           70      Managing Director                  1994
Thomas M. Lupinski          47      Senior Vice President, Chief
                                    Financial Officer, Secretary
                                    and Treasurer                      1986
A. Jeffrey Turner           42      Senior Vice President -
                                    Marketing and Product
                                    Development                        1998
James R. Cary               50      Senior Vice President -
                                    Operations                         1998
Marc A. Gold                34      Vice President and Controller      1998
Jerald J. Rinder            53      Vice President and
                                    General Manager - Retail
                                    Division                           1996
Robert L. Topazio           51      Vice President and General
                                    Manager - R.H. Forschner
                                    Division                           1996
A. Clinton Allen            56      Director 6                         1993
Clarke H. Bailey            45      Director 7                         1997
Vincent D. Farrell, Jr.     53      Director 8                         1992
Robert S. Prather, Jr.      55      Director                           1998
John Spencer                70      Director 9                         1990
John V. Tunney              65      Director 10                        1992
</TABLE>

     1. Mr. Taggart is a member of the Executive Committee, Management Committee
and Foreign Exchange Committee.
     2. Mr. Gilson is Chairman of the Board, Chairman of the Executive Committee
and a member of the Nominating Committee.
     3.  Mr.  Marx  is  Chairman  of the  Management  Committee  and  Nominating
Committee  and  a  member  of  the  Executive  Committee  and  Foreign  Exchange
Committee.
     4. Mr. Rawn is a member of the Executive  Committee,  Management  Committee
and Nominating Committee.
     5. Mr. Friedman is a member of the Executive Committee, Audit Committee and
Nominating Committee.
     6. Mr. Allen is Chairman of the Stock Option and Compensation Committee and
a member of the Executive Committee.
     7. Mr. Bailey is a member of the Executive Committee.
     8. Mr.  Farrell  is  Chairman  of the Audit  Committee  and a member of the
Executive Committee and Foreign Exchange Committee.
     9. Mr.  Spencer  is a member of the Audit  Committee  and Stock  Option and
Compensation Committee.
     10. Mr. Tunney is a member of the Stock Option and Compensation Committee.


<PAGE>



                            Biographical Information
                            ------------------------
     J. Merrick Taggart,  President, Chief Executive Officer and Director of the
Company,  was elected Chief Executive Officer on February 18, 1999 and President
on December 13, 1995.  From 1993 to November  1995 Mr.  Taggart was President of
Duofold,  Inc, a sports  apparel  company,  and Pringle of Scotland  U.S.A.,  an
apparel company. From 1990 to November 1992 Mr. Taggart was President of O'Brien
International,  a manufacturer and marketer of water sports equipment.  Prior to
that Mr.  Taggart  was Senior  Vice  President  of Product  Development  for the
Timberland  Company,  a footwear  and  apparel  company.  Mr.  Taggart is also a
director of SWWT, Inc.  ("SWWT"),  a holding company formerly in the business of
manufacturing and marketing portable water filtration systems.

     Peter W.  Gilson,  Chairman  of the Board  and  Chairman  of the  Executive
Committee  and a Director of the  Company,  also served as  President  and Chief
Executive Officer of Physician Support Systems,  Inc., a company specializing in
the management of physicians'  health care practices,  from 1991 through January
1998.  From 1989 to the present,  Mr.  Gilson has also served as  President  and
Chief Executive Officer of the Warrington Group,  Inc., a manufacturer of safety
products that was previously a division of The Timberland Company.  From 1987 to
1988, Mr. Gilson served as Chief Operating Officer of The Timberland  Company, a
manufacturer of footwear and outdoor  clothing.  From 1978 to 1986, he served as
President of the Goretex Fabrics Division of W.L. Gore Associates. Mr. Gilson is
also  Chairman  of the Board and a director  of SWWT and a director  of Glenayre
Technologies,   Inc.   ("Glenayre   Technologies"),   a  paging  and   messaging
infrastructure technology firm.

     Louis Marx, Jr., Chairman of the Management Committee and a Director of the
Company,  has been  associated with the Company for over 20 years and has played
the key role in helping to guide its affairs during that entire period.  Through
discussions  with the Chief  Executive  Officer of  Victorinox  Cutlery  Company
("Victorinox"),   the  Company's  principal  supplier,  he  and  Mr.  Rawn  were
responsible for the Company  obtaining  exclusive U.S.  distribution  rights for
Victorinox  products  and later,  together  with Mr.  Rawn,  he  negotiated  the
expansion of the Company's  distribution  rights to include Canada,  Bermuda and
the Caribbean and also obtained for the Company exclusive distribution rights to
the Victorinox  Watch.  In a prior year he and Mr. Rawn played an important part
in  negotiating,  on  behalf  of the  Company,  the  settlement  of  potentially
expensive litigation,  and more recently,  Mr. Marx has played an active role in
the Company's  investment policy and, together with the Company's advisors,  has
successfully managed the Company's currency hedging program. Mr. Marx has been a
venture capital investor for more than thirty years. Mr. Marx, together with his
close business associates,  have been founders or substantial  investors in such
companies as Pan Ocean Oil Corporation,  Donaldson,  Lufkin & Jenrette,  Bridger
Petroleum  Corporation  Ltd.,  Questor  Corporation,  Environmental  Testing and
Certification  Corporation,  Garnet Resources  Corporation,  The Prospect Group,
Inc. and Noel Group, Inc.  ("Noel"),  a publicly held company which prior to its
adoption in 1996 of a Plan of Complete  Liquidation and  Dissolution,  conducted
its principal  operations through small and medium sized operating  companies in
which it held  controlling  interests.  Mr.  Marx  served as a  director  of The
Prospect Group, Inc., a company that, prior to its adoption in 1990 of a Plan of
Complete  Liquidation and Dissolution,  conducted its major  operations  through
subsidiaries  acquired  in  leveraged  buyout  transactions  ("Prospect"),  from
February 1986, and as Chairman of Prospect's  Asset Committee from October 1988,
until  January  1990.  Mr.  Marx serves as a trustee of the Mount Sinai New York
University Medical Center and Health Systems,  The New York University School of
Medicine Foundation Board and Middlebury  College.  Mr. Marx is also Co-Chairman
and a director of Hudson River Capital LLC, a private  equity firm  specializing
in  middle  market   acquisitions,   recapitalizations   and  expansion  capital
investments ("Hudson River"), a Co- Chairman, director and consultant of Victory
Ventures LLC, a private equity firm specializing in small market venture capital
investments  ("Victory Ventures"),  and the Chairman,  President and controlling
stockholder of Brae Capital Corporation, a venture capital firm. He is President
and  a  director  of  Victorinox-Swiss  Army  Knife  Foundation,   a  non-profit
corporation  formed  by  the  Company  for  charitable  purposes  including  the
improvement of the welfare of underprivileged children.

<PAGE>

     Stanley  R. Rawn,  Jr.,  Senior  Managing  Director  and a Director  of the
Company,  actively  participates with Messrs. Marx and Taggart in furthering the
relationship  between  the  Company and  Victorinox  as well as in  coordinating
management  strategies.  He has also played an important  part in obtaining  and
expanding  the  Company's  exclusive  distribution  rights  covering  Victorinox
products.  Mr. Rawn was Chairman and Chief  Executive  Officer and a director of
Adobe Resources  Corporation,  an oil and gas exploration and production company
from November, 1985 until the merger of that company in May, 1992, and was Chief
Executive  Officer of Noel Group,  Inc. from March 1995 through August 1999. Mr.
Rawn is also a director of Hudson River,  Victory Ventures,  First International
Oil Corporation,  and Victorinox - Swiss Army Knife Foundation; and a Trustee of
the California Institute of Technology.

     Herbert M. Friedman,  is Vice President and General  Counsel of the Company
since May 1998 and is also a Director of the Company.  Mr.  Friedman was partner
in the law firm of Zimet,  Haines,  Friedman & Kaplan until April 1998, where he
had been a member since 1967.  Mr.  Friedman is also a director of Noel,  Hudson
River,  Victory  Ventures,  Connectivity  Technologies,  Victorinox - Swiss Army
Knife Foundation and Carlyle Industries, Inc.

     Harry R.  Thompson,  was  appointed  Managing  Director  of the  Company in
January  1995.  From 1987 to 1994,  Mr.  Thompson was  president of The Strategy
Group, a business and marketing  consulting  firm.  Mr.  Thompson had previously
served as a director of the Company from June 1987 to June 1991, and as Chairman
of the Company's Board of Directors from January 1990 to October 1990 and served
in senior executive capacities with the Interpublic Group of Companies,  Inc., a
worldwide  leader in the marketing and  communications  industry.  Mr.  Thompson
currently  serves as a director of  Schwin/GT  Corp.,  a designer,  marketer and
manufacturer  of bicycle  equipment,  and  Brite-Smile  Corp., a marketer of new
teeth-whitening technology.

     Thomas  M.  Lupinski,  Senior  Vice  President,  Chief  Financial  Officer,
Secretary and Treasurer of the Company,  has been a Senior Vice President of the
Company for more than five years. Prior to joining the Company, Mr. Lupinski was
Finance  Manager for the Revlon Health Care Group from 1982 to 1986 and was with
Arthur Andersen & Co. from 1976 through 1982.

     A.  Jeffrey  Turner,  was elected to the office of Senior Vice  President -
Marketing  and  Product  Development  in  November  1998.  Mr.  Turner  was Vice
President of Marketing of the Company from March 1997.  From 1995 through  1997,
Mr. Turner was Executive Vice President of Silhouette  Optical  Limited and from
1991 through 1995 he was General Manager/Eyewear Division of Nikon, Inc.

     James R. Cary,  Senior  Vice  President  -  Operations,  was elected to the
office of Vice  President  of  Operations  in November  1998 and was promoted to
Senior  Vice  President  in  February  2000.  Mr.  Cary  was  Director  of Sales
Administration  for the Company from May 1996 through  November 1998.  From 1994
through  1996,  Mr. Cary served as Vice  President of Sales  Administration  for
Duofold,  Inc. From May 1994 through September 1994, Mr. Cary was an independent
consultant  and from 1991  through  1994 he was a General  Manager  with Johnson
Camping.

     Marc A. Gold, was elected to the office of Vice President and Controller in
November 1998. Mr. Gold has served the Company as Controller from February 1997.
Prior to that Mr. Gold was with Arthur  Andersen  LLP from 1987 to January  1997
and served as an Audit Manager.

     Jerald J. Rinder, Vice President and General Manager - Retail Division, was
elected to the office of Vice President in February 1996. From 1994 through 1995
Mr. Rinder was Executive  Vice  President of Pringle of Scotland USA, an apparel
company.  From 1993 to 1994 Mr. Rinder was Vice President -  Sales/Marketing  of
Walkover  Shoe Co.  and from 1991  through  1993 was Vice  President  - Sales of
Stride Rite Corp.

     Robert L.  Topazio,  Vice  President and General  Manager - R.H.  Forschner
Division,  was elected to the office of Vice  President  in February  1996.  Mr.
Topazio has served the Company in various  positions  since September 1992. From
1991 to 1992 Mr.  Topazio  was Vice  President  of Cuisine de  France,  Ltd.,  a
marketer of consumer cutlery that was purchased by the Company in 1992. Prior to
that, Mr. Topazio was National Sales Manager for J.A. Henckels.



<PAGE>


     A. Clinton Allen,  a Director of the Company,  is Chairman of A. C. Allen &
Co., a  Massachusetts  based  consulting  firm.  Mr.  Allen also  serves as Vice
Chairman and a Director of  Psychemedics  Corporation,  a company that  provides
testing services for the detection of abused  substances  through an analysis of
hair samples, DeWolfe Companies, Inc., a real estate company, Response U.S.A., a
company in the home alarm  business,  DCRI, a temporary  staffing  company,  The
Legal Club of America,  a company which  provides legal  services,  and Steinway
Musical Instrument Company, a manufacturer of pianos and musical instruments.

     Clarke  H.  Bailey,  a  Director  of the  Company,  is  Chairman  and Chief
Excecutive  Officer of Glenayre  Technologies since February 1995 and Mr. Bailey
has served as  Co-Chairman  of the Board and a director of Hudson  River.  He is
also  currently  Chairman,  Chief  Executive  Officer  and  Director of National
Fulfillment,  Inc., a provider of integrated marketing services, Chairman of the
Executive  Committee  and a director  of  Connectivity  Technologies,  Inc.,  an
acquisition company with interests in the wire and cable industry, a director of
Iron Mountain Incorporated, and a director of SWWT. He served as Chairman, Chief
Executive  Officer  and a director of Arcus  Group  Inc.,  the leading  national
provider of secure off-site  computer data storage and related disaster recovery
services as well as information  technology  staffing  solutions,  from February
1995 to January 1998.

     Vincent D.  Farrell,  Jr., a Director of the  Company,  has been a Managing
Director of the investment management firm of Spears, Benzak, Salomon & Farrell,
Inc.  since  1982.  Mr.  Farrell  is  also a  director  of  HealthPlan  Services
Corporation,  a provider of marketing and administrative services for health and
benefit programs.

     Robert S. Prather,  Jr., a Director of the Company, has served as President
and Chief Executive Officer of Bull Run Corporation since 1992. Mr. Prather also
serves as a director of Gray  Communications,  Inc., a company in the television
broadcasting business, Rawlings Sporting Goods Company, Inc., a supplier of team
sports  equipment,  Morgan Group,  Inc., a transportation  company,  and Victory
Ventures.

     John  Spencer,  a  Director  of  the  Company,  held  the  African  Studies
Professorship  at  Middlebury  College where he was a member of the faculty from
1974 to 1998. He also served as Dean of  Middlebury  College and Chairman of its
History  Department.  Dr.  Spencer is  Co-Vice-Chairman  of the Africa  American
Institute,  and a Trustee of the Cape of Good Hope Foundation,  the Institute of
Current World Affairs,  the  University of Cape Town Fund,  Inc., and Middlebury
College and a director of Victorinox - Swiss Army Knife Foundation.

     John V. Tunney,  a Director of the Company,  is currently  the President of
JVT Consultants,  Inc. and Chairman of the Board of Cloverleaf  Group, Inc. From
1971 to 1977 Mr.  Tunney  served as a United  States  Senator  from the state of
California  and as a Member of the United States House of  Representatives  from
1965 to 1971.  Mr.  Tunney is also a director of Foamex  International,  Inc., a
foam  manufacturer,  Chairman of the Board of Foamex Asia, Inc., a joint venture
foam fabrication business in Asia, and a director of Victory Ventures.


Compliance with Section 16(a) of the Securities Exchange Act of 1934
- --------------------------------------------------------------------

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and directors and persons who own more than ten percent of a registered
class of the  Company's  equity  securities,  to file reports of  ownership  and
changes in ownership  with the  Securities  and Exchange  Commission.  Officers,
directors and greater than ten percent  stockholders  are required by regulation
to furnish the Company with copies of all Section 16(a) forms they file.

     Based  solely on its review of the copies of such forms  received by it, or
written  representations  from  certain  reporting  persons that no Forms 5 were
required for those persons,  the Company believes that, all filing  requirements
applicable to the Company's  officers,  directors,  and greater than ten percent
beneficial owners were complied with during the year ending December 31, 1999.

     During the fiscal year ended December 31, 1999, the Board of Directors held
three meetings.  All of the directors  attended at least 75% of the total of the
meetings  of the  Board of  Directors  and the  committees  of which  they  were
members.

<PAGE>



Committees of the Board of Directors
- ------------------------------------

     The  Board  of  Directors  has  created  the  Audit  Committee,  Nominating
Committee  and  Stock  Option  and  Compensation  Committee,  each of  which  is
described below.

     Audit  Committee.  The Audit  Committee,  consisting of Messrs.  Vincent D.
Farrell,  Jr. (Chairman),  Herbert M. Friedman and John Spencer, is charged with
the  duties  of  recommending  to the  Board of  Directors  the  appointment  of
independent  public  accountants,  reviewing the scope of the audit and auditing
fees,  meeting  periodically with the independent public accountants and certain
officers  of the  Company  to insure  the  adequacy  of  internal  controls  and
reporting, reviewing consolidated financial statements,  examining audit reports
and  performing any other duties or functions  deemed  appropriate by the Board.
The Audit  Committee  held one meeting during the fiscal year ended December 31,
1999.

     Nominating Committee. The Nominating Committee, consisting of Messrs. Louis
Marx, Jr. (Chairman), Herbert M. Friedman, Peter W. Gilson, and Stanley R. Rawn,
Jr., has all of the power of the Board of Directors in respect of the nomination
of directors for submission to a vote of the  stockholders and in respect of the
fixing of the time, place and record date of the Annual Meeting of Stockholders,
as well as all other matters relating to the Annual Meeting of Stockholders. The
Nominating  Committee  did not meet  during the fiscal year ended  December  31,
1999. While the Nominating Committee has no stated procedures for the submission
of nominees by the  Company's  stockholders,  the  committee  will consider such
recommendations on an informal basis.

     Stock Option and Compensation Committee.  The Stock Option and Compensation
Committee,  consisting of Messrs. A. Clinton Allen (Chairman),  John Spencer and
John V. Tunney, has all the power of the Board of Directors to grant options and
to exercise all other powers  under and pursuant to the  Company's  Stock Option
Plans and to take all action in respect of the approval of the  compensation and
bonuses paid by the Company.  The Stock Option and  Compensation  Committee held
one meeting during the fiscal year ended December 31, 1999.








<PAGE>



                            MANAGEMENT COMPENSATION

                           Summary Compensation Table

     The Summary  Compensation  Table below sets forth  individual  compensation
information  of the  President  and the four other most  highly  paid  executive
officers of the  Company for  services  rendered  in all  capacities  during the
fiscal years ended December 31, 1999, 1998 and 1997.
<TABLE>
<CAPTION>




                                   Annual Compensation                        Long-Term Compensation
                                                                             Awards              Payouts

                                                         Other
                                                         Annual    Restricted                        All Other
Name and                                                 Compen-      Stock     Options/    LTIP      Compen-
Principal Position        Year     Salary     Bonus      sation       Award       SARS     Payouts    sation
- ------------------        ----     ------     -----      ------    ----------   --------   -------   ---------
<S>                      <C>     <C>        <C>        <C>          <C>         <C>        <C>       <C>

J. Merrick Taggart        1999    $350,000   $50,000        -           -          -          -       $3,200 2
President and Chief       1998    $300,000   $30,000        -        $26,250 1   70,000       -       $3,200 2
Executive Officer         1997    $300,000      -           -           -          -          -       $3,200 2

Peter W. Gilson           1999    $250,000   $40,000        -           -          -          -          -
Chairman of the Board     1998    $210,000      -           -           -        25,000       -          -
                          1997    $210,000      -           -           -          -          -          -

Harry R. Thompson         1999    $210,000   $10,000        -           -          -          -       $3,200 3
Managing Director         1998    $210,000   $ 8,000        -           -          -          -       $3,200 3
                          1997    $210,000      -           -           -          -          -       $2,410 3

Michael J. Belleveau      1999    $210,000   $12,126        -           -          -          -       $3,200 6
Senior Vice President     1998    $176,667   $12,000        -        $21,875 5   30,000       -       $3,200 6
and Group Division Head4  1997    $160,000      -           -           -          -          -       $3,145 6

Jerald J. Rinder          1999    $205,000   $16,933        -           -          -          -       $3,200 9
Vice President - Retail   1998    $170,000   $27,000        -        $21,875 8   30,000       -       $3,200 9
Division                  1997    $170,000   $15,000    $103,737 7      -          -          -       $2,779 9

</TABLE>

     1 Consists of the dollar value of a restricted  stock grant of 3,000 shares
to Mr.  Taggart.  The dollar  value of the award was  calculated  based upon the
value of the stock on the grant date (September 16, 1998).  The restricted stock
vests in four equal installments over three years starting with the grant date.

     2 Consists of amounts  contributed by the Company to Mr. Taggart's  account
under the Company's 401K savings plan.

     3 Consists of amounts  contributed by the Company to Mr. Thompsons  account
under the Companys 401K savings plan.

     4 Mr. Belleveau resigned from the Company on January 17, 2000.

     5 Consists of the dollar value of a restricted  stock grant of 2,500 shares
to Mr.  Belleveau.  The dollar value of the award was calculated  based upon the
value of the stock on the grant date (September 16, 1998).  The restricted stock
vests in four equal installments over three years starting with the grant date.

     6 Consists of amounts  contributed by the Company to Mr. Belleveaus account
under the Company's 401K savings plan.

<PAGE>



     7 Includes relocation benefits of $102,297.

     8 Consists of the dollar value of a restricted  stock grant of 2,500 shares
to Mr. Rinder. The dollar value of the award was calculated based upon the value
of the stock on the grant date (September 16, 1998).  The restricted stock vests
in four equal installments over three years starting with the grant date.

     9 Consists of amounts  contributed  by the Company to Mr.  Rinders  account
under the Company's 401K savings plan.


                       Option Grants in Last Fiscal Year

     There was no options granted to any of the executive  officers named in the
Summary Compensation Table within the last fiscal year.

                   Option Exercises and Year-End Value Table

     The following table sets forth option exercise  activity in the last fiscal
year and fiscal  year-end  option  values with respect to each of the  executive
officers named in the summary Compensation Table.

  Aggregated Options Exercises in Last Fiscal year, and FY End Option/SAR Value


<TABLE>
<CAPTION>

                                                                     Value of
                                           Number of Unexercised    Unexercised
                                               Options/SARs        In-the-Money
                                                at FY-End #       Options/SARs at
                                                                     FY-End($)



                      Shares Acquired       Value        Exercisable/     Exercisable/
Name                   on Exercise (#)    Realized ($)   Unexercisable   Unexercisable
- ----                  ----------------    ------------   -------------   -------------
<S>                         <C>              <C>        <C>                   <C>

J. Merrick Taggart           -                -          172,000/35,000        -/-
Peter W. Gilson              -                -          181,500/12,500        -/-
Harry R. Thompson            -                -           50,000/-             -/-
Michael J. Belleveau         -                -           45,000/15,000        -/-
Jerald J. Rinder             -                -           25,000/15,000        -/-
</TABLE>


                           Compensation of Directors

     The Company compensates those of its directors who are not employees of the
Company in the amount of $10,000  annually  plus $1,000 for  attendance  at each
meeting of the Board of Directors.  The Chairmen of the Audit  Committee and the
Stock Option and Compensation  Committee of the Board of Directors are each paid
an  additional   annual  fee  of  $10,000  in   recognition  of  the  additional
responsibilities and time commitments associated with such positions.

     In addition, the Company has purchased split dollar life insurance policies
in respect of each of  Messrs.  Louis  Marx,  Jr. and  Stanley R. Rawn,  Jr. See
Certain Transactions.

<PAGE>

                                  Pension Plan

     Each employee of the Company at least twenty years of age becomes  eligible
to  participate  in the  Company's  Pension  Trust (the  "Pension  Trust") after
completing  two Years of Credited  Service  (as  defined in the Pension  Trust).
Monthly  benefits at Normal  Retirement  Age,  age  sixty-five,  are computed as
follows:  Average Monthly  Compensation  (as defined below)  multiplied by 0.65%
plus  Average  Monthly   Compensation  in  excess  of  Social  Security  Covered
Compensation  (as defined  below)  multiplied by 0.65%,  such sum  multiplied by
Years of Credited  Service,  not to exceed 35 years.  Accrued benefits under the
prior  formula used by the  Company's  Pension  Trust are  grand-fathered  as of
December 31, 1993 for  Non-Highly  Compensated  Employees and as of December 31,
1988 for Highly Compensated Employees.

     "Average  Monthly  Compensation"  is defined as  one-twelfth of the highest
five  consecutive   years  of  total   compensation.   Social  Security  Covered
Compensation is defined as the average of the Taxable Wage Base over the 35-year
period ending with the year of the Social Security Normal  Retirement (ages 65 -
67, depending on year of birth).

     Participants  will receive  reduced  benefits on a life annuity  basis with
continuation of benefits to their spouses after death unless an optional form of
benefit is selected.  Pre-retirement  death benefit coverage is also provided. A
participant  is 100% vested in his accrued  benefits,  as defined in the Pension
Trust, upon such accrual.  The Years of Credited Service as of December 31, 1999
of each of the  individuals  named  in the  Summary  Compensation  Table  are as
follows:
<TABLE>
                  <S>                               <C>

                   J. Merrick Taggart                4 years
                   Peter W. Gilson                   3 years
                   Harry R. Thompson                 5 years
                   Michael J. Belleveau              8 years
                   Jerald J. Rinder                  3 years
</TABLE>

     The following  table shows annual pension  benefits under the Pension Trust
assuming  retirement at age  sixty-five in 1999,  payable as a life annuity,  in
various  remuneration  and years of  employment  classifications.  Note that the
maximum  allowable  compensation  for the year  beginning  1999 is $170,000,  so
remuneration  in excess of that  amount is not  shown.  Some  grandfathering  of
benefits earned at higher compensation levels is provided.



                  Pension Benefits for 1999 Retirees at Age 65
<TABLE>
<CAPTION>


                                                 Years of Service
                                                 ----------------
Remuneration        15              20              25            30           35
- ------------        --              --              --            --           --
<S>               <C>          <C>              <C>            <C>          <C>

$ 50,000        $  6,327        $  8,436         $10,545        $12,654      $14,763
  75,000          11,202          14,936          18,670         22,404       26,138
 100,000          16,077          21,436          26,795         32,154       37,513
 125,000          20,952          27,936          34,920         41,904       48,888
 150,000          25,827          34,436          43,045         51,654       60,263
 170,000          29,727          39,636          49,545         59,454       69,363

</TABLE>














            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     Decisions regarding  compensation of the Company's executives are generally
made  by  the  Stock  Option  and  Compensation   Committee  (the  "Compensation
Committee") of the Company's Board of Directors.  The Compensation  Committee is
comprised of Messrs.  A. Clinton  Allen,  John V. Tunney and John Spencer.  Each
member of the Compensation Committee is a non-employee director.

     Pursuant to rules adopted by the Securities and Exchange Commission ("SEC")
designed  to enhance  disclosure  of  companies'  policies  regarding  executive
compensation,  set  forth  below is a report  submitted  by the  members  of the
Compensation  Committee addressing the Company's  compensation policies for 1999
as they affected the Company's  executive officers generally and, in particular,
as they affected J. Merrick  Taggart,  President and Chief Executive  Officer of
the Company.

Compensation Policies Regarding Executive Officers
- --------------------------------------------------

     The Compensation  Committee's executive  compensation policies are intended
to provide  competitive  levels of  compensation  in order to attract and retain
qualified  executives,  to recognize individual  contributions to the successful
achievement of the Company's business objectives,  and to align managements' and
stockholders'  interests in the  enhancement of stockholder  value over the long
term.  Compensation paid to the Company's  executive officers for 1999 consisted
of base annual salary,  bonus and the granting of stock options,  which occurred
in January 2000.  The  Compensation  Committee has available to it the Company's
1993 Stock Option Plan (the "1993 Stock  Option  Plan") and the  Company's  1994
Stock Option Plan (the "1994 Stock Option  Plan"),  and the Company's 1996 Stock
Option  Plan (the "1996 Stock  Option  Plan," and  together  with the 1993 Stock
Option  Plan and the 1994 Stock  Option  Plan,  the  "Option  Plans") to provide
long-term  incentives  to  executive  officers by enabling  them to share in the
future growth of the Company's business. The Company has also established a 401K
Plan and a Pension Plan to assist it in retaining qualified executives.

     The Compensation  Committee believes that the Company's  executive officers
should be compensated  comparably with executive officers of other publicly held
companies  engaged  in the  business  of  importing,  distributing,  developing,
selling and  marketing  consumer and  professional  products.  The  Compensation
Committee also believes that the Company  competes with such  organizations  for
qualified  executives  and is  therefore  required to adopt  competitive  salary
structures.  In setting  compensation,  the  Committee  considers on an informal
basis  compensation  paid by other  corporations  in  businesses  similar to the
Company, as well as the individual contributions to the Company that each of the
executives  has made and can be  expected  to make in the  future and such other
factors as the  Compensation  Committee  may deem relevant at the time of making
such determinations.

     Base salaries for the Company's  executive  officers are  determined by the
Compensation  Committee on an annual basis.  In setting such base salaries,  the
Compensation  Committee  considered  the  factors  set  forth  in the  preceding
paragraph.  In the case of certain  executives,  the  Committee  considered  and
approved  the purchase of split dollar life  insurance as  compensation  to such
executives in lieu of the cash  compensation  the Committee might otherwise have
awarded to such executives.

     The   Compensation   Committee   believes  that   stock-based   performance
compensation   arrangements   are  beneficial  in  aligning   managements'   and
stockholders'  interests  in the  enhancement  of  stockholder  value  over  the
long-term.  Thus, the Committee has utilized the Company's Stock Option Plans as
an element in the Company's  compensation  packages for its executive  officers.
Options  granted to executive  officers  pursuant to the Stock Option Plans have
had exercise  prices equal to the market price of the Company's  Common Stock on
the date the options were granted, typically vest over a three-year period, and,
with limited  exceptions,  are  exercisable  only during an executive  officer's
tenure with the Company and for a specified  period  thereafter.  Thus,  amounts
that may be realized by an  executive  officer upon  exercise of options  result
directly from  appreciation  in the Company's  stock price during the particular
executive officer's tenure with the Company.


<PAGE>

     The Company's 401K Plan is a broad-based employee benefit plan in which the
executive   officers  are  permitted  to   participate  on  the  same  terms  as
non-executive employees who meet applicable eligibility criteria, subject to any
legal  limitations  on the amounts that may be  contributed or the benefits that
may be  payable  under  the plan.  The  Company  matches  the  contributions  of
participating  employees,  including executive  officers,  up to a certain level
determined by the Board of Directors.  Benefits under the 401K Plan are not tied
to Company performance.

1999 Compensation of Chief Executive Officer
- --------------------------------------------

     The SEC  regulations  require the  Compensation  Committee  to disclose the
Committee's  bases for  compensation  reported  for Mr.  Taggart  in 1999 and to
discuss the relationship between such compensation and the Company's performance
during the last fiscal year.

     The Compensation  Committee's  decisions with respect to 1999  compensation
paid to Mr. Taggart were based on the factors  discussed above applicable to all
of the  Company's  executive  officers.  The  subjective  factors  considered in
determining  1999  annual  compensation  for Mr.  Taggart  included  his overall
leadership of the Company,  his continued role in reorganizing  the structure of
the  Company,  and the  improved  operating  results in the fiscal  year  ending
December 31, 1999.

SUBMITTED BY THE STOCK OPTION AND COMPENSATION  COMMITTEE OF THE COMPANY'S BOARD
OF DIRECTORS:

 A. Clinton Allen                        John Spencer            John V. Tunney

Compensation Committee Interlocks and Insider Participation
- -----------------------------------------------------------

     In 1999, the Compensation Committee was comprised of A. Clinton Allen, John
Spencer and John V. Tunney.  None of these individuals is an officer or employee
of the Company or any of its subsidiaries.






















<PAGE>


PERFORMANCE GRAPH

     The graph below compares the  cumulative  total  stockholder  return over a
five-year  period of the Companys  Common  Stock to that of the Russell  2000, a
broad market index, and a peer group consisting of : A.T. Cross Company,  Ellett
Brothers,  Inc., Fossil, Inc., Johnson Outdoors,  Inc., Jostens, Inc., K2, Inc.,
Movado Group,  Inc.,  Oakley,  Inc.,  Rawlings Sporting Goods,  Swank, Inc., Tag
Heuer  International,  The  Timberland  Company and  Variflex,  Inc.,  which the
Company  believes  constitute a reasonable peer group by virtue of the fact that
the  primary  business of each is the  marketing  and  distributing  of consumer
products.

                Comparison of Five-Year Cumulative Total Return*

                      Performance Results Through 12/31/99

Assumes  $100  invested at the close of trading  December 31, 1999 in Swiss Army
Brands, Inc., Russell 2000 Index and the Peer Group

<TABLE>
<CAPTION>

                               PERFORMANCE GRAPH

                            1994     1995     1996     1997      1998     1999
<S>                       <C>       <C>     <C>       <C>       <C>     <C>

Swiss Army Brands, Inc.    100.00    99.00    106.00    81.00     77.00   57.00
Russel 2000 Index          100.00   109.21    100.22   100.12     99.39  111.50
Peer Group                 100.00   128.44    149.55   182.75    177.76  209.46

</TABLE>


*Cumulative total return assumes reinvestment of dividends.


                              CERTAIN TRANSACTIONS

     Messrs. Louis Marx, Jr., Chairman of the Company's Management Committee and
a Director of the Company, and Stanley R. Rawn Jr., Senior Managing Director and
a Director  of the  Company,  devoted  considerable  time and  attention  to the
affairs of the  Company  during  1999.  During 1999  Messrs.  Marx and Rawn were
principally  compensated through split dollar insurance on their lives, a method
that allows the Company to recover,  without interest,  all premiums paid on the
death of the insured and that has  substantially  lower earnings impact over the
years than would similar amounts paid as cash  compensation.  Specifically,  the
Company has purchased  split dollar life  insurance  payable on the death of Mr.
Marx, some of which is payable on the later to die of Mr. Marx and his wife, and
split  dollar  life  insurance  payable on the death of Mr.  Rawn.  Under  these
arrangements  the Company will pay  approximately  $2,500,000 over the course of
the next 14 years as premiums under the policies for Mr. Marx and  approximately
$2,100,000 over the course of the next 10 years as premiums under the policy for
Mr.  Rawn (in  each  case  including  any  amounts  paid in  2000),  and will be
reimbursed,  without interest, for all of the premiums that it has paid upon the
death of the respective insured.

<PAGE>
     The actual premiums to be paid may be higher than estimated  depending upon
the  performance  of the  insurance  company's  investments  and other  factors.
Pursuant to the terms of life  insurance  agreements  entered  into with each of
Messrs.  Marx and Rawn,  the Company will  continue to be obligated to pay these
premiums  during the insured's  employment  with the Company and in the event of
the termination of such employment for any reason,  unless the insured willfully
and materially breaches the terms of a consulting  agreement between him and the
Company and such breach  continues for 30 days after written  notice.  Under the
terms of such  consulting  agreements,  each of  Messrs.  Marx and Rawn is to be
engaged as a consultant  immediately following the termination of his employment
with the Company and, in such event, shall receive such compensation as shall be
fair under the  circumstances.  Mr. Marx has been so engaged as a consultant  to
the Company  since  February 15,  1995,  the date on which he ceased to serve as
Chairman of the Company's Executive Committee.  The consulting agreements may be
terminated by the Company upon thirty days notice.  In 1999, the Company paid an
aggregate  of $597,738 in premiums on the  policies  pertaining  to Mr. Marx and
$315,150 in  premiums on the policy  pertaining  to Mr.  Rawn.  There will be an
insignificant  earnings  impact in 2000 of the  policies  on Messrs.  Marx's and
Rawn's  lives,  and an  increasingly  positive  impact on  earnings in the later
years.

     In July 1994,  the  Company  entered  into a Services  Agreement  with Brae
Group, Inc.  ("Brae"),  which  beneficially owns 29.0% of the outstanding Common
Stock and in which Louis Marx,  Jr., has a  controlling  interest,  and in which
Victorinox Cutlery Company  ("Victorinox"),  a key supplier and beneficial owner
of approximately  37.8% of the outstanding  Common Stock, has a  non-controlling
stock interest. Under the Services Agreement,  Brae provided various services to
the Company for a period of four years  relating to  maintaining,  enhancing and
expanding  the Company's  relationship  with  Victorinox.  In exchange for these
services,  Brae received an option to purchase  500,000  shares of the Company's
Common Stock at the then current market price of $10.75 per share. The option is
fully  vested and can be  exercised  for ten years from the date of the Services
Agreement.

     On May 1, 1998,  the Company  entered into an  agreement  with Brae Capital
Corporation  ("Brae Capital"),  an affiliate of Brae, whereby Brae Capital would
supply the Company with legal services. The fees for these services are expected
to be  approximately  $12,500  per  month.  The  fees  incurred  for  1999  were
approximately  $160,000.  This  agreement can be terminated by either party upon
thirty days written notice.

     Victorinox owns approximately  37.8% of the outstanding Common Stock and is
the supplier to the Company of Swiss Army Knives,  SwissCards,  SwissTools,  the
majority of its professional  cutlery products and certain  Victorinox  watches.
During the year ended  December  31,  1999,  the  Company  purchased  Victorinox
products in an aggregate amount of approximately $33,500,000.

Swiss Army Brands, Inc. Charitable Insurance Program

     The Company  recognizes its  responsibility to the communities in which its
products are sold and the importance of charitable  organizations to the country
at large.  The  Company is also aware of the  benefits to  commercial  good will
resulting from the proper discharge of its responsibilities. In order to further
these objectives,  the Company instituted its Charitable  Insurance Program (the
Program).  This program allows the Company to provide the maximum  assistance to
numerous  charities  by utilizing  tax  provisions  intended to  encourage  such
activities, and to eventually recover, without interest, all amounts expended.

     Under the Program, adopted by the Company's Board of Directors in 1993, the
Company will utilize  insurance on the lives of each of its  directors and other
designated  persons (the "Insured  Directors") to fulfill  charitable pledges to
the  Victorinox-Swiss  Army Knife Foundation (the "Foundation") and to charities
recommended  by the Insured  Directors.  The Company  previously  purchased life
insurance on one of the Company's then Co-Chairmen and designated the Foundation
as a beneficiary of a portion of the proceeds, subject to the Company's right to
revoke such designation.

<PAGE>


     The  Program  enables the Company to make a  meaningful  commitment  to the
Foundation,  as well as a broad range of charities  benefiting our  communities.
The Company  anticipates that it will be able to make substantial  contributions
in the future to these charities at a minimal cost to the Company.

     The  Foundation is a tax-exempt  private  foundation,  funded  primarily by
contributions from the Company and Victorinox. It was organized in December 1992
for general  charitable  purposes,  including the  improvement of the welfare of
underprivileged  children (and others)  through the  encouragement  of organized
athletic  activities,  including those sports in which an underprivileged  child
would not ordinarily  participate.  Louis Marx, Jr., is President and a director
of the Foundation. Stanley R. Rawn, Jr., Senior Managing Director and a director
of the  Company,  and Herbert M.  Friedman  and John  Spencer,  directors of the
Company, are directors of the Foundation.

     The Company is the owner and beneficiary of the policies, with the right to
borrow  against  them,  and will  receive  the  proceeds  upon the death of each
Insured.  The proceeds will not be legally segregated from the Company's general
funds and will remain  subject to claims of the  Company's  creditors.  Upon the
death of an Insured  Director,  the Company will retain a share of the insurance
proceeds equal to the cumulative  premiums paid by the Company for the policy on
that Insured  Director's  life. One half of the remaining amount will be used to
fulfill a pledge to the  Foundation  and the other  half will be used to fulfill
pledges to tax-exempt charities recommended by Insured Directors and approved by
the Board.

     Generally, the Company will be bound to continue to pay all premiums on the
policy for the life of the Insured or, in the case of Mr. Marx, as long as he is
an officer or Board member or agrees to serve as a consultant to the Company.

     Generally,  there will be an insignificant  impact on earnings in 2000, and
an  insignificant  positive  impact on earnings after 2000 as the cash surrender
value of the  insurance  increases.  If an  Insured  Director  were to leave the
Company prior to the time when the cash  surrender  value of the policy  exceeds
the aggregate premiums,  and the Company received no further substantial benefit
from his or her services,  the obligation to pay future premiums would result in
a charge to earnings at the time he or she left.

     The  Company is not be  entitled  to a tax  deduction  nor does the Company
realize  income for regular income tax purposes at the time a policy is obtained
or as premiums are paid. Upon the death of an Insured  Director (when the policy
matures and the  insurance  proceeds  are paid),  the Company  would not realize
income for "regular"  income tax  purposes,  but the Company might be subject to
alternative  minimum tax ("AMT") on a portion of the  receipts  from the policy.
Upon the  making of the cash  contribution  following  the death of the  Insured
Director,  the Company  would be entitled to a  deduction.  Since the Company is
entitled to claim as charitable deductions only 10% of its taxable income in any
year, the extent of the  utilization of this deduction would depend upon income.
These deductions may be carried forward for a period of five years.

                                    AUDITORS

     The Board of Directors  has  selected  Arthur  Andersen LLP as  independent
public  accountants to audit the books and records of the Company for the fiscal
year ending  December  31,  2000.  A  representative  of Arthur  Andersen LLP is
expected to be present at the Annual  Meeting,  and will have an  opportunity to
make a statement  if he or she  desires to do so, and to respond to  appropriate
questions.

                             STOCKHOLDER PROPOSALS

     Stockholder  proposals  intended to be presented at the next Annual Meeting
of  Stockholders,  to be held in 2000,  must be  received  by the Company at One
Research Drive,  Shelton,  Connecticut 06484 by December 16, 2000 to be included
in the proxy statement and form of proxy relating to that meeting.


<PAGE>

                               OTHER INFORMATION

     The  solicitation of Proxies in the  accompanying  form will be made at the
Company's  expense,  primarily by mail and through  brokerage  and banking firms
holding shares in their own names for customers.

     A COPY OF THE  COMPANYSFORM  10-K FOR THE FISCAL YEAR ENDING  DECEMBER  31,
1999,  AS FILED WITH THE  SECURITIES  AND EXCHANGE  COMMISSION,  MAY BE OBTAINED
WITHOUT  CHARGE BY ANY  STOCKHOLDER  OF THE  COMPANY ON  WRITTEN  REQUEST TO THE
OFFICE OF THE  SECRETARY,  SWISS  ARMY  BRANDS,  INC.,  P.O.  BOX 874,  SHELTON,
CONNECTICUT 06484-0874.

     The  Board  of  Directors  is  aware  of no  other  matters  that are to be
presented to stockholders  for formal action at the meeting.  If,  however,  any
other matters properly come before the meeting or any adjournment thereof, it is
the  intention of the persons  named in the enclosed  form of proxy to vote such
proxies in accordance with their judgment on such matters.

                                             By Order of the Board of Directors.

                                             /s/ Thomas M. Lupinski

                                             THOMAS M. LUPINSKI
                                             Secretary


Dated:  Shelton, Connecticut
        April 19, 2000





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