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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0000731947
<NAME> Swiss Army Brands, Inc.
<MULTIPLIER> 1,000
<CURRENCY> US Dollars
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<EXCHANGE-RATE> 1
<CASH> 578
<SECURITIES> 0
<RECEIVABLES> 26,869
<ALLOWANCES> 1,060
<INVENTORY> 41,279
<CURRENT-ASSETS> 74,164
<PP&E> 11,758
<DEPRECIATION> (7,115)
<TOTAL-ASSETS> 113,078
<CURRENT-LIABILITIES> 22,092
<BONDS> 12,535
0
0
<COMMON> 897
<OTHER-SE> 76,762
<TOTAL-LIABILITY-AND-EQUITY> 113,078
<SALES> 54,415
<TOTAL-REVENUES> 54,881
<CGS> 33,364
<TOTAL-COSTS> 21,780
<OTHER-EXPENSES> 1,583
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (559)
<INCOME-PRETAX> 761
<INCOME-TAX> 330
<INCOME-CONTINUING> 431
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 431
<EPS-BASIC> .05
<EPS-DILUTED> .05
</TABLE>
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