BELLSOUTH CORP
DEF 14A, 1995-03-13
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                             BellSouth Corporation
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
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     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
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     3) Filing Party:
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     4) Date Filed:
        ------------------------------------------------------------------------

<PAGE>

NOTICE OF 1995 ANNUAL MEETING

PROXY STATEMENT

ANNUAL FINANCIAL STATEMENTS AND REVIEW OF OPERATIONS


                                                                [BELLSOUTH LOGO]


March 13, 1995

Dear Shareholder:

It is my pleasure to invite you to the 1995 Annual Meeting of Shareholders of
Bellsouth Corporation.  The meeting will be held at 9:00 a.m. on Monday, April
24, 1995, in Ballroom A, at The Galleria Centre, Two Galleria Parkway, in
Atlanta, Georgia.

The accompanying Notice of Annual Meeting of Shareholders and Proxy Statement
describe the items of business which will be discussed during the meeting.  It
is important that you vote your shares whether or not you plan to attend the
meeting.  To be sure your vote is counted, we urge you to carefully review the
Proxy Statement and to vote your choices.  PLEASE SIGN, DATE AND RETURN THE
ENCLOSED PROXY CARD IN THE ACCOMPANYING ENVELOPE AS SOON AS POSSIBLE.  If you
attend the meeting and wish to vote in person, the ballot that you submit at the
meeting will supersede your proxy.

I look forward to seeing you at the meeting.  On behalf of the management and
directors of BellSouth Corporation, I want to thank you for your continued
support and confidence in 1995.

Sincerely,



/s/ John L. Clendenin

John L. Clendenin
Chairman of the Board and Chief Executive Officer
<PAGE>
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                                    Page
                                                                                                                  ---------
<S>                                                                                                               <C>
Notice of Annual Meeting........................................................................................          1

Proxy Statement

         Voting of Shares.......................................................................................          2

         Board of Directors.....................................................................................          3

         Director Compensation..................................................................................          4

         Election of Directors (Item A on Proxy Card)...........................................................          4

         Stock Ownership of Directors and Executive Officers....................................................          7

         Ratification of Appointment of Independent Auditors (Item B on Proxy Card).............................          7

         Director Proposals (Items C and D on Proxy Card).......................................................          8

         Shareholder Proposals (Items 1 and 2 on Proxy Card)....................................................         17

         Other Matters to Come Before the Meeting...............................................................         19

         Nominating and Compensation Committee Report on Executive Compensation.................................         20

         Comparison of Five Year Cumulative Total Return........................................................         25

         Executive Compensation.................................................................................         26

         Director Nominees or Other Business for Presentation at the Annual Meeting.............................         31

         Compliance with Section 16(a) of the Securities Exchange Act of 1934...................................         31

         Shareholder Proposals for the 1996 Proxy Statement.....................................................         32

         Other Information......................................................................................         32

         Solicitation of Proxies................................................................................         32

Appendix:

Annual Financial Statements and Review of Operations

         Selected Financial and Operating Data..................................................................        A-1

         Management's Discussion and Analysis of Results of Operations and Financial Condition..................        A-2

         Report of Management...................................................................................       A-16

         Audit Committee Chairman's Letter......................................................................       A-17

         Report of Independent Accountants......................................................................       A-18

         Consolidated Statements of Income......................................................................       A-19

         Consolidated Balance Sheets............................................................................       A-20

         Consolidated Statements of Shareholders' Equity........................................................       A-21

         Consolidated Statements of Cash Flows..................................................................       A-22

         Notes to Consolidated Financial Statements.............................................................       A-23

         Market and Dividend Data...............................................................................       A-41

         Domestic Cellular Proportionate Operating Data.........................................................  A-42.....
</TABLE>
<PAGE>
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

    BellSouth  Corporation will hold its Annual Meeting of Shareholders on April
24, 1995 at 9:00 a.m., Eastern  Daylight Time, at The Galleria Centre,  Ballroom
A, Two Galleria Parkway, Atlanta, Georgia, for the following purposes:

        1.   To elect three directors for a term of three years and one director
            for a term of two years.

        2.  To  ratify the appointment  of Coopers &  Lybrand L.L.P.,  certified
            public  accountants, as  the Company's independent  auditors for the
            year 1995.

        3.  To approve  the BellSouth Corporation Stock  Plan and the  BellSouth
            Corporation Non-Employee Director Stock Plan.

        4.   To  act upon such  other matters,  including shareholder proposals,
            that may properly come before the meeting.

    The Board of Directors has  fixed March 6, 1995 as  the record date for  the
determination  of the shareholders entitled  to notice of, and  to vote at, this
meeting or any adjournment.

Arlen G. Yokley
Vice President, Secretary and Treasurer

March 13, 1995

                                       1
<PAGE>
                                PROXY STATEMENT

                                VOTING OF SHARES

    This Proxy Statement  and the accompanying  proxy card are  being mailed  to
shareholders,  beginning March 13, 1995, in  connection with the solicitation of
proxies  on  behalf  of  the   Board  of  Directors  of  BellSouth   Corporation
("BellSouth"  or the  "Company") for  the 1995  Annual Meeting  of Shareholders.
Proxies are solicited to  give all shareholders  of record on  March 6, 1995  an
opportunity to vote on matters to be presented at the Annual Meeting. Shares can
be  voted at the  meeting only if  the shareholder is  present or represented by
proxy.

    Each share of Common Stock represented at the Annual Meeting is entitled  to
one vote on each matter properly brought before the meeting. Please specify your
choices  by marking the appropriate boxes on the enclosed proxy card and signing
it. Directors  are elected  by  a plurality  of the  votes  cast by  the  shares
entitled  to vote at a  meeting at which a quorum  is present. A plurality means
that the nominees with the largest number  of votes are elected as directors  up
to  the  maximum number  of directors  to be  chosen at  the meeting.  All other
matters submitted at the meeting shall be determined by a majority of the  votes
cast.  Shares represented by proxies which  are marked "withhold authority" with
respect to  the election  of one  or more  nominees for  election as  directors,
proxies  which are  marked "abstain" on  other proposals, and  proxies which are
marked to deny discretionary authority on  other matters will not be counted  in
determining  whether  a  majority  vote  was obtained  in  such  matters.  If no
directions are  given  and the  signed  card is  returned,  the members  of  the
Directors'  Proxy Committee will vote the shares in favor of the election of all
listed nominees, in accordance with the directors' recommendations on the  other
subjects  listed on the proxy card, and  at their discretion on any other matter
that may  properly come  before  the meeting.  In  instances where  brokers  are
prohibited  from exercising  discretionary authority  for beneficial  owners who
have not returned proxies to  the brokers (so-called "broker non-votes"),  those
shares  will not  be included in  the vote  totals and, therefore,  will have no
effect on the vote. Shareholders  voting by proxy may  revoke that proxy at  any
time  before it  is voted at  the meeting by  delivering to the  Company a proxy
bearing a later date or by attending in person and casting a ballot.

    If a  shareholder is  a participant  in the  BellSouth Shareholder  Dividend
Reinvestment  and  Stock  Purchase  Plan, the  proxy  card  represents  a voting
instruction as to  the number  of full  shares in the  plan account  as well  as
shares  held directly by the  shareholder. If a shareholder  is a participant in
the payroll-based  BellSouth  Employee  Stock  Ownership  Plan  ("PAYSOP"),  the
BellSouth  Management  Savings and  Employee Stock  Ownership Plan  ("MSP"), the
BellSouth Savings  and  Security  Plan  ("SSP")  or  the  BellSouth  Enterprises
Retirement  Savings Plan  ("RSP"), and the  accounts are registered  in the same
name, the proxy card will also serve as a voting instruction for the trustees of
those plans. The MSP, the  SSP and the RSP provide  that the trustee shall  vote
plan  shares represented by cards which are  not signed and returned in the same
proportion as shares for which signed  cards are returned. Shares in the  PAYSOP
are not voted unless the card is signed and returned.

    YOUR  VOTE IS  IMPORTANT. PLEASE RETURN  YOUR MARKED PROXY  CARD PROMPTLY SO
YOUR SHARES  CAN BE  REPRESENTED, EVEN  IF YOU  PLAN TO  ATTEND THE  MEETING  IN
PERSON. HIGHLIGHTS OF THE MEETING AND THE VOTING RESULTS WILL BE INCLUDED IN THE
SECOND QUARTER REPORT TO SHAREHOLDERS.

    If  a  shareholder  wishes to  assign  a  proxy to  someone  other  than the
Directors' Proxy Committee, all three names appearing on the proxy card must  be
crossed  out and the name(s) of another  person or persons (not more than three)
inserted. The signed card and a ballot  must be presented at the meeting by  the
person(s) representing the shareholder.

    If  you plan to attend  the meeting, please retain  the admission ticket and
map provided and mark the appropriate box on the proxy card. Shareholders who do
not have admission tickets, including beneficial owners whose shares are held of
record by brokers or other institutions,  will be admitted upon presentation  of
proper identification at the door.

                                       2
<PAGE>
    Shareholders with multiple accounts may receive more than one Summary Annual
Report.  You may direct us to  discontinue mailing future Summary Annual Reports
to the accounts you select by marking the appropriate box on the proxy card  for
those  accounts.  You must  leave at  least  one account  unmarked to  receive a
Summary Annual Report. Eliminating these duplicate mailings will not affect your
receipt of future proxy statements and proxy  cards. To resume the mailing of  a
Summary  Annual Report  to an account,  call the  BellSouth Shareholder Services
number, 1-800-631-6001.

    At January  31, 1995,  502,532,076  shares of  BellSouth Common  Stock  were
outstanding, including shares issued to certain grantor trusts, which shares are
not  considered outstanding for  financial reporting purposes.  The Company does
not know of any shareholder who beneficially owned more than five percent of its
issued stock  as of  that date.  Shareholders of  record on  March 6,  1995  are
entitled  to one vote for each share of Common Stock owned by them on the record
date on all matters properly brought before the meeting.

                               BOARD OF DIRECTORS

    The business affairs  of BellSouth are  managed under the  direction of  the
Board  of  Directors. Members  of the  Board are  kept informed  through various
reports and documents sent to them  each month, through operating and  financial
reports  routinely presented at Board and committee meetings by the Chairman and
other officers, and through other means.

    The Board  held  eight meetings  in  1994.  The average  attendance  of  all
directors at Board and committee meetings was 97.3%.

    Effective  February 1, 1994, the  following standing committees assisted the
Board in carrying out its duties: Audit, Executive, Finance/Strategic  Planning,
and  Nominating and  Compensation. The  Board has  also designated  a Directors'
Proxy Committee which  votes the  shares represented  by proxies  at the  Annual
Meeting  of Shareholders. Biographical information  on the director nominees and
the directors serving unexpired terms begins on page five.

    The  AUDIT  COMMITTEE  has  four  members,  all  of  whom  are  independent,
non-employee  directors. Members  of the  committee are  Messrs. Criser (Chair),
Anderson, Medlin and Terry.  The Audit Committee considers  the adequacy of  the
internal  controls of BellSouth  and the objectivity  and integrity of financial
reporting; meets with the independent certified public accountants,  appropriate
BellSouth  financial  personnel  and  internal  auditors  about  these  matters;
recommends to  the Board  the appointment  of the  independent certified  public
accountants;  and  monitors  matters  related  to  business  conduct.  The Audit
Committee met six times in 1994.

    The FINANCE/STRATEGIC PLANNING COMMITTEE has six members, one of whom is  an
executive  officer of  BellSouth. Members  of the  Committee are  Messrs. Wilson
(Chair), Ackerman,  Brimmer, Brown,  Mrs. Davis  and Ms.  Smith. This  Committee
reviews  financial  plans;  oversees  financial  management  practices; provides
general oversight  as to  the  fiscal affairs  of BellSouth;  reviews  strategy,
allocation  of corporate resources and business  development of the Company; and
monitors  the  conduct  of  external  affairs.  The  Finance/Strategic  Planning
Committee met six times in 1994.

    The  NOMINATING AND COMPENSATION COMMITTEE has five members, all of whom are
independent, non-employee directors. Members of the Committee are Messrs. Codina
(Chair), Blanchard,  Davidson, Spangler  and  Williams. This  Committee  selects
nominees  to be proposed for election as directors; recommends candidates to the
Board for election as officers; monitors and makes recommendations to the  Board
with  respect to compensation  programs for directors  and officers; administers
compensation plans for  executive officers; provides  oversight with respect  to
employee  benefit plans; and  monitors matters related  to corporate governance.
The Nominating and Compensation Committee met seven times in 1994. Its Report on
Executive Compensation begins on page 20.

    The EXECUTIVE  COMMITTEE has  four  members, one  of  whom is  an  executive
officer  of BellSouth. Members  of the Committee  are Messrs. Clendenin (Chair),
Criser (Alt. Chair), Codina and Wilson. This Committee

                                       3
<PAGE>
meets on call  by the Chairman  of the Board  and has all  the authority of  the
Board,  subject to the limitations  imposed by law, the  By-laws or the Board of
Directors, during the intervals between Board meetings. The Executive  Committee
did not meet in 1994.

    Directors  who are officers of BellSouth do not participate in any action of
the Board relating to  any executive compensation plan  described in this  Proxy
Statement.

    Shareholders  who wish to suggest  qualified candidates for consideration as
directors of BellSouth by the Nominating and Compensation Committee should write
to: Secretary, BellSouth Corporation, 1155 Peachtree Street, N. E., Room  14B06,
Atlanta,  Georgia  30309-3610,  stating  in detail  the  qualifications  of such
persons.

                             DIRECTOR COMPENSATION

    Directors who are also employees of BellSouth or its subsidiaries receive no
compensation in  their  capacities as  directors.  Effective February  1,  1994,
directors  who were  not employees of  BellSouth received an  annual retainer of
$30,000, a fee of $1,800  for each Board meeting attended,  a fee of $1,500  for
each  committee  meeting attended,  and an  annual retainer  of $5,000  for each
committee chairmanship. An ad  hoc committee completed  a special assignment  in
1994  that required substantial time commitments by the directors serving on the
committee. For this service,  these directors were  paid an additional  retainer
and  committee fees and chairperson fees equivalent to the fees paid for service
on the standing committees. Directors may elect to defer the receipt of all or a
part of their  fees and  retainers through the  BellSouth Nonqualified  Deferred
Compensation Plan. The Company also maintains a retirement plan for non-employee
directors  who have served on the Board or  a subsidiary board for at least five
years and  have reached  the age  of 55.  Eligible directors  receive an  annual
retirement  benefit of up to  a maximum of 100 percent  of the retainer with ten
years or more service.  Payments are made  for a maximum  of 12 years  following
retirement.

    The  BellSouth Corporation Non-Employee Directors Stock Option Plan provides
for grants to each non-employee director on  the date of each annual meeting  of
shareholders  of non-qualified stock options to  purchase 1,000 shares of Common
Stock, together with a number of  tandem Stock Appreciation Rights equal to  the
number  of options  granted, at an  exercise price  per share equal  to the fair
market value of the  stock on the  grant date. One-third  of each grant  becomes
exercisable  on the  anniversary of  the grant  date in  each of  the next three
years. The 13 eligible directors were  each granted options in 1994 to  purchase
1,000  shares of Common  Stock at a  per share grant  price of $62.25. Directors
realize value from these options only to the extent that the price of  BellSouth
stock exceeds the price of the stock on the grant date.

    Non-employee   directors  are  eligible  to  participate  in  the  Directors
Charitable Contribution Program.  This program  is designed  to acknowledge  the
service  of Company directors and to  recognize the mutual interest of directors
and the Company in supporting worthy institutions. BellSouth will contribute  up
to  $1,000,000  to  an  educational or  cultural  organization  or organizations
designated by a non-employee director, payable over a five year period from  the
date  the director  retires from  the Board. Directors  must have  five years of
service on the  Board or on  the board of  a subsidiary to  participate in  this
program,  with the maximum contribution payable  after ten years of service. All
charitable deductions accrue solely to the Company and the individual  directors
derive  no financial  benefit from the  program. The Company  has purchased life
insurance on the directors, naming the Company as beneficiary, which is expected
to recover, over time, the costs of the contributions and the premium payments.

    Non-employee directors are also provided certain telecommunications services
and death benefits and, while on BellSouth business, travel accident  insurance.
The cost of such benefits was approximately $1,176 per director in 1994.

                  ELECTION OF DIRECTORS (ITEM A ON PROXY CARD)

    The  Board of Directors of BellSouth consists  of 16 members, 14 of whom are
non-employee directors. The Chairman  and Chief Executive  Officer and the  Vice
Chairman and Chief Operating Officer are included

                                       4
<PAGE>
on  the Board. The Board  is divided into three  classes with staggered terms so
that the term of one class expires  at each annual meeting of shareholders.  Two
non-employee  directors, Andrew F.  Brimmer and Gordon  B. Davidson, will retire
from the Board  effective on  the date of  the Annual  Meeting of  Shareholders,
April 24, 1995.

    The following nominees have been selected by the Nominating and Compensation
Committee and approved by the Board for submission to the shareholders: James H.
Blanchard,  Armando M. Codina, and  J. Tylee Wilson, each  to serve a three year
term expiring at the  1998 Annual Meeting;  and Robin B. Smith,  to serve a  two
year term expiring at the 1997 Annual Meeting.

    The  Board has no reason to expect that any of these nominees will be unable
to stand for election. In the event a vacancy among the original nominees occurs
prior to  the  meeting, the  shares  represented by  proxies  in favor  of  such
nominees will be voted for the remaining nominees and for any substitute nominee
or  nominees named by  the Board upon  the recommendation of  the Nominating and
Compensation Committee.  If  you  do  not  wish your  shares  to  be  voted  for
particular nominees, please so indicate on the proxy card.

    A  brief listing of  the principal occupation,  other major affiliations and
age of  each nominee  and each  director serving  an unexpired  term follows.  A
photograph of the Board appears on page 19 of the 1994 Summary Annual Report.

NOMINEES FOR ELECTION AT THIS MEETING TO TERMS EXPIRING IN 1998:

    JAMES  H.  BLANCHARD, Chairman  of the  Board  and Chief  Executive Officer,
Synovus Financial Corporation, a bank  holding company. Director since  February
1994.  Director  of BellSouth  Telecommunications, Inc.,  November 1988-February
1994. Director of Columbus  Bank and Trust Co.;  Hardaway Company; Synovus  Data
Corp.;  Synovus Securities, Inc.; Total System Services, Inc.; and W. C. Bradley
Co. Age 53.

    ARMANDO M. CODINA, Chairman of the Board and Chief Executive Officer, Codina
Group Inc., a real estate development company. Director since 1992. Director  of
BellSouth  Telecommunications,  Inc.,  March  1989-February  1992.  Director  of
American Bankers Insurance Group, Inc.; AMR Corporation; CSR America, Inc.;  FPL
Group, Inc.; and Winn-Dixie Stores. Age 48.

    J.  TYLEE WILSON, Retired Chairman of the Board and Chief Executive Officer,
RJR Nabisco,  Inc.  Director since  1985.  Director of  Southern  Bell,  October
1983-February 1985. Director of Carolina Power & Light Company. Age 63.

NOMINEE FOR ELECTION AT THIS MEETING TO A TERM EXPIRING IN 1997:

    ROBIN  B. SMITH, President and  Chief Executive Officer, Publishers Clearing
House, a magazine subscription company. Director since September 1994.  Director
of  Huffy  Corporation; Omnicom  Group, Inc.;  Springs Industries,  Inc.; Texaco
Inc.; and various funds in the Prudential Group. Age 55.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THESE NOMINEES

                            ------------------------

DIRECTORS WHOSE TERMS CONTINUE UNTIL 1996:

    F. DUANE ACKERMAN, Vice Chairman of  the Board and Chief Operating  Officer.
Director  since  1993 and  from February  1989-April  1991. President  and Chief
Executive Officer and Chairman of the Board, BellSouth Telecommunications, Inc.,
November 1992-December 1994.  President and Chief  Operating Officer,  BellSouth
Telecommunications,  Inc., December  1991-October 1992; Vice  Chairman and Group
President,  March   1991-November   1991.   Vice   Chairman   --   Finance   and
Administration, BellSouth, April 1989-February 1991. Executive Vice President --
Marketing,   Network  and  Planning,   BellSouth  Services  Incorporated,  April
1985-March  1989.  Vice  President   --  Corporate  Planning  and   Development,
BellSouth,  January  1984-March 1985.  Director of  South Central  Bell, January
1984-April 1985. Director of American Business Products, Inc.; American Heritage
Life Insurance Company; and Wachovia Bank of Georgia, N.A. Age 52.

                                       5
<PAGE>
    REUBEN V. ANDERSON, Partner, Phelps Dunbar, a law firm. Mississippi  Supreme
Court  Justice, 1985-1990. Director since February  1994. Director of The Kroger
Company and Trustmark National Bank. Age 52.

    JOHN G. MEDLIN, JR., Chairman  of the Board, Wachovia Corporation.  Director
since  1988.  Director  of  Burlington Industries,  Inc.;  Media  General, Inc.;
Nabisco Holdings Corp.; National Service Industries, Inc.; RJR Nabisco  Holdings
Corp.; and USAir Group, Inc. Age 61.

    C.  DIXON SPANGLER, JR.,  President, University of  North Carolina. Director
since 1987. President,  C. D.  Spangler Construction Co.,  1958-1986 and  Golden
Eagle  Industries, Inc., 1968-86.  Director of C.  D. Spangler Construction Co.;
Golden Eagle Industries, Inc.; and National Gypsum Co. Age 63.

    RONALD A. TERRY, Chairman of the Boards, First Tennessee National Corp.  and
First  Tennessee  Bank National  Association. Director  since 1987.  Director of
South Central Bell, January 1984-February 1987. Director of The Promus Companies
Incorporated and St. Jude Children's  Research Hospital. Trustee, University  of
Tennessee. Age 64.

DIRECTORS WHOSE TERMS CONTINUE UNTIL 1997:

    J.  HYATT  BROWN, Chairman,  President and  Chief  Executive Officer,  Poe &
Brown, Inc.,  an  insurance  services company.  Director  since  February  1994.
Director  of  BellSouth  Telecommunications,  Inc.,  March  1984-February  1994.
Director of  FPL  Group,  Inc.; International  Speedway  Corporation;  Rock-Tenn
Company; Sun Banks of Volusia County; and SunTrust Banks Inc. Age 57.

    JOHN  L. CLENDENIN,  Chairman of  the Board,  President and  Chief Executive
Officer. Director since  1983; Chairman  of the Board,  Southern Bell,  November
1982-December  1983; President,  April 1981-October  1982. Director  of Southern
Bell,  March  1981-December  1983.  Director  of  Coca-Cola  Enterprises,  Inc.;
Equifax,  Inc.; The Kroger Company; National Service Industries, Inc.; Providian
Corporation; RJR Nabisco Holdings Corp.; Springs Industries, Inc.; and  Wachovia
Corporation. Age 60.

    MARSHALL  M. CRISER,  Chairman, Mahoney  Adams &  Criser, P.A.,  a law firm.
President Emeritus, University of Florida; President, 1984-1989. Director  since
1983.  Director of Southern Bell, January 1974-October 1983. Director of Barnett
Banks, Inc.; Barnett Banks Trust Co.;  CSR America, Inc.; Flagler System,  Inc.;
FPL Group, Inc.; and Perini Corporation. Age 66.

    PHYLLIS  BURKE  DAVIS, Retired  Senior Vice  President, Avon  Products, Inc.
Director since 1985. Director of Eaton Corporation; The TJX Companies, Inc., and
Trustee of various mutual funds in the Fidelity Group. Age 63.

    THOMAS R. WILLIAMS, President, The  Wales Group, Inc., a private  investment
company.  Director since  1983. Director  of Southern  Bell, August 1980-October
1983. Retired Chairman  of the  Board, First Wachovia  Corporation. Director  of
American  Software, Inc.;  AppleSouth, Inc.;  ConAgra, Inc.;  Georgia Power Co.;
National Life Insurance Co. of Vermont;  and Trustee of various mutual funds  in
the Fidelity Group. Age 66.
                            ------------------------

                                       6
<PAGE>
              STOCK OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

    The  following table sets forth beneficial ownership of Common Stock by each
director, by each executive officer named in the Summary Compensation Table  (p.
26), and by all directors and executive officers as a group, representing in the
aggregate less than one percent of the outstanding shares, as of March 1, 1995.

<TABLE>
<CAPTION>
                                                      BENEFICIAL OWNERSHIP AS
                                                                OF
                                                           MARCH 1, 1995
                                                     -------------------------
                                                                SHARES SUBJECT
                       NAME                            TOTAL     TO OPTIONS*
- ---------------------------------------------------  ---------  --------------
<S>                                                  <C>        <C>
F. Duane Ackerman                                       43,426        33,968
Walter H. Alford                                        32,688        18,438
Reuben V. Anderson                                         833           333
James H. Blanchard                                       3,588           333
Andrew F. Brimmer                                        3,477         2,999
J. Hyatt Brown                                          10,333           333
John L. Clendenin                                       46,691         1,640
Armando M. Codina                                        2,999         1,999
Marshall M. Criser                                       6,118**        2,999
Gordon B. Davidson                                       7,314         2,999
Phyllis Burke Davis                                      4,344         2,999
H. C. Henry, Jr.                                        22,923        16,878
E. Mauldin                                              31,665        15,938
William O. McCoy                                       215,929       186,375
John G. Medlin, Jr.                                      3,499         1,999
Robin B. Smith                                             500        --
C. Dixon Spangler, Jr.                                   3,999         2,999
Ronald A. Terry                                          3,399         2,999
Thomas R. Williams                                       5,986         2,999
J. Tylee Wilson                                          7,999         2,999
Directors and Executive Officers as a group            656,397       449,836
<FN>
- ------------------------
 *  Shares, included in total, subject  to acquisition through exercise of stock
   options within 60 days. Options are granted  at the market price on the  date
   of  grant and are  not discounted. Directors and  officers realize value from
   options when exercised  and only to  the extent that  the price of  BellSouth
   stock exceeds the grant price.
**  Includes 550 shares owned solely by Mr. Criser's wife, with respect to which
   beneficial ownership is disclaimed.
</TABLE>

   RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS (ITEM B ON PROXY CARD)

    The Board  of  Directors,  acting  upon  the  recommendation  of  the  Audit
Committee,  has appointed the firm of Coopers & Lybrand L.L.P., certified public
accountants, as independent auditors to make  an examination of the accounts  of
BellSouth  and its subsidiaries for the year  1995. Coopers & Lybrand L.L.P. has
audited the accounts and records of BellSouth and its subsidiaries since 1984.

    Representatives of Coopers & Lybrand  L.L.P. will attend the Annual  Meeting
and  have the opportunity  to make a statement  if they desire  and will also be
available to answer questions.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL

                            ------------------------

                                       7
<PAGE>
                               DIRECTOR PROPOSALS
            BELLSOUTH CORPORATION STOCK PLAN (ITEM C ON PROXY CARD)

    The Board of  Directors adopted  the BellSouth Corporation  Stock Plan  (the
"Stock  Plan")  at its  regular meeting  on  November 28,  1994, subject  to the
approval of the shareholders of the Company. Accordingly, at the Annual  Meeting
the  shareholders  will  be asked  to  approve  the Stock  Plan,  and  the Board
recommends that it be  approved. The Board of  Directors and management  believe
that  the  Stock  Plan  will  help  attract  and  retain  competitively superior
employees and promote long-  term growth and  profitability by further  aligning
employee  and shareholder interests.  The affirmative vote of  a majority of the
Shares voting on this resolution is required for its adoption. If the Stock Plan
is approved, the Administrator of the  Stock Plan will have more flexibility  to
determine  the type and amount of Awards to be granted to eligible participants.
The Stock Plan incorporates  the type of Awards  presently available to  Company
officers  under  several plans,  and also  makes certain  other types  of Awards
available. As described below, if the Stock Plan is approved by shareholders, it
will supercede the  existing plans,  and no further  awards will  be made  under
those plans.

    A summary of the essential features of the Stock Plan is provided below, but
is  qualified in its entirety  by reference to the full  text of the Stock Plan,
which was filed electronically with this Proxy Statement with the Securities and
Exchange Commission. Such text  is not included in  the printed version of  this
Proxy  Statement. All defined terms used below have the meaning set forth in the
Stock Plan, unless otherwise indicated.

PURPOSE AND ELIGIBILITY

    The Stock  Plan  is  intended  to promote  the  interests  of  BellSouth  by
affording  employees and executive officers, and outside consultants or advisors
to the Company, an opportunity to acquire a proprietary interest in the Company,
in order to  attract and retain  such persons,  to provide them  with long  term
financial  incentives to increase the  value of the Company  and to provide them
with a stake in the future of the Company which corresponds to the stake of each
of the Company's shareholders. The Administrator (as defined below) of the Stock
Plan shall determine which members of  such class of eligible individuals  shall
receive grants under the Stock Plan and the terms of such grants.

SHARES SUBJECT TO PLAN

    The aggregate number of shares of BellSouth common stock ("Shares") that may
be granted under the Stock Plan, other than Stock Payments, in any calendar year
shall  not exceed  one percent  (1%) of  the Shares  outstanding at  the time of
grant. Within this  aggregate limitation,  the aggregate  number of  Performance
Shares  or Restricted Shares which  may be granted in  any calendar year may not
exceed in combination two-tenths  of one percent (0.2%)  of the total number  of
Shares  outstanding  at  the  time  of grant.  Furthermore,  in  no  event shall
Incentive Stock Options with respect to more than one million shares be  granted
under  the Stock Plan. In  addition, the aggregate number  of Shares that may be
granted for Stock Payments  in any calendar year  shall not exceed one-tenth  of
one  percent (0.1%)  of the total  number of  Shares outstanding at  the time of
grant.

    The aggregate number of Shares with respect to which the grant of an  Award,
other  than Stock Payments, may  be made to any  one participant in any calendar
year shall not exceed one-tenth of one percent (0.1%) of the Shares  outstanding
at  the end of 1994.  Within this aggregate limitation,  the aggregate number of
Performance Shares, Restricted Shares, and Dividend Equivalent Rights which  may
be granted to any participant in any calendar year may not exceed in combination
two-hundredths  of one percent (0.02%) of the total number of Shares outstanding
at the end of 1994. In addition, the aggregate number of Shares with respect  to
grants  of Stock Payments made to any participant in any calendar year shall not
exceed one-hundredth  of one  percent  (0.01%) of  the  total number  of  Shares
outstanding at the end of 1994.

EFFECTIVE DATE AND DURATION

    The effective date of the Stock Plan shall be April 24, 1995. The Stock Plan
is  the  successor plan  to  the BellSouth  Corporation  Stock Option  Plan, the
BellSouth Enterprises, Inc. Key Manager Incentive Plan, the

                                       8
<PAGE>
BellSouth  Executive  Long  Term  Incentive  Plan,  the  BellSouth   Corporation
Shareholder   Return  Cash  Plan  and  the  BellSouth  Corporation  Key  Manager
Shareholder Return Cash  Plan (the  "Predecessor Plans"). Upon  approval of  the
Stock Plan by shareholders, no further awards will be made to participants under
the  Predecessor Plans.  The Plan shall  terminate on December  31, 2004, unless
earlier terminated by the  Board of Directors. No  Award shall be granted  after
the date on which the Plan terminates.

ADMINISTRATION

    The  Stock Plan  is to  be administered  by the  Nominating and Compensation
Committee (the "Committee") of the Board  of Directors with respect to  officers
and executive officers. The Committee shall consist of two or more disinterested
directors  of BellSouth, who  shall be appointed  by the Board.  A member of the
Board shall be deemed  to be "disinterested"  only if he  or she satisfies  such
requirements  as  the  Securities  and  Exchange  Commission  may  establish for
disinterested  administrators  acting  under  plans  intended  to  qualify   for
exemption under Rule 16b-3 promulgated under the Securities Exchange Act of 1934
(the  "Exchange  Act").  Subject  to  regulations  and  guidelines  that  may be
established by  the  Committee, a  Company  Administrator may  be  appointed  to
administer  the Stock  Plan for participants  other than  officers and executive
officers.  The   Committee   or   Company   Administrator   (collectively,   the
"Administrator")  shall,  subject  to  the provisions  of  the  Stock  Plan, (a)
determine the amount of  all grants, (b) determine  the terms and conditions  of
grant  agreements and  all elections  and other  forms, (c)  interpret the Stock
Plan, and (d) make all other decisions  relating to the operations of the  Stock
Plan.

AWARDS AVAILABLE UNDER STOCK PLAN

    The  Administrator may  make the following  types of grants  under the Stock
Plan, each of  which shall  be an  "Award." One  Share shall  be the  underlying
security  for any Award. As of February 27, 1995 the closing price for BellSouth
Common Stock on the New York Stock Exchange was $58.75.

    STOCK OPTIONS.  The Administrator may grant to participants Stock Options to
purchase Shares. The Option Price for each Share subject to a Stock Option shall
not be less than the greater  of (i) the par value of  a Share or (ii) the  Fair
Market  Value (as such term is defined in the Stock Plan) of a Share on the date
the Stock  Option is  granted.  The Stock  Options  may be  Non-qualified  Stock
Options  ("NQSOs") or  Incentive Stock  Options ("ISOs")  which are  intended to
satisfy the requirement of Section 422 of the Internal Revenue Code of 1986,  as
amended  (the "Code").  Each grant  of Stock  Options shall  be evidenced  by an
agreement  which   shall  incorporate   such  terms   and  conditions   as   the
Administrator,  in its sole  discretion, deems are consistent  with the terms of
the Stock Plan and other legal requirements. The Administrator may prescribe the
method of exercise  and payment  of such  Stock Options.  The Administrator  may
issue  new  Stock  Options  equal  to the  number  of  Shares  surrendered  by a
participant upon exercise of previously granted Stock Options.

    STOCK APPRECIATION RIGHTS.  The  Administrator may grant Stock  Appreciation
Rights  ("SARs") in tandem with the grant  of Stock Options or as an independent
grant. Upon settlement of a SAR,  the participant shall receive a payment  equal
to  the excess, if any, of the SAR  Exercise Price (Fair Market Value of a Share
on the date of exercise) for the  number of Shares being exercised over the  SAR
Grant  Price (the  Option Price  for the related  Option) for  such Shares. Such
payment may be made in  whole Shares or in cash  or a combination of Shares  and
cash, as determined under the SAR agreement.

    RESTRICTED  SHARES.    The  Administrator  may  grant  Restricted  Shares to
participants. Except to the extent restricted under the terms and conditions  of
the  related agreement, the  participant who is  granted Restricted Shares shall
have all of  the rights  of a  shareholder, including,  without limitation,  the
right  to vote  Restricted Shares  and the  right to  receive dividends  on such
Restricted Shares. The  restrictions may include,  but are not  limited to,  the
requirement  of  continued  employment  with BellSouth  or  a  subsidiary and/or
achievement of performance objectives. If a participant fails to meet the  terms
and  conditions set  forth in  the related  agreement during  the period  of the
restrictions, the Restricted Shares  shall be forfeited, and  all rights of  the
participant  to such  shares shall terminate  without further  obligation on the
part of BellSouth.

                                       9
<PAGE>
    OTHER STOCK  RIGHTS.   The  Administrator  may also  grant  to  participants
Performance Shares, Stock Payments or Dividend Equivalent Rights.

    Performance  Shares shall  become payable  to a  participant based  upon the
achievement of  specified  Performance  Objectives  and  upon  other  terms  and
conditions  established  by  the  Administrator. Each  grant  shall  satisfy the
conditions for performance-based awards, as summarized below. Payment of  Awards
may  be made  in cash or  Shares or a  combination thereof, as  specified in the
related agreement.

    Stock Payments  shall be  made  to participants  as  a bonus  or  additional
compensation  or in lieu of the obligation of the Company or a subsidiary to pay
cash compensation,  as  determined  by the  Administrator.  Once  a  participant
receiving   Stock  Payments  becomes  holder  of  record  of  such  Shares,  the
participant shall have all voting,  dividend, liquidation and other rights  with
respect to Shares issued as Stock Payments.

    Dividend  Equivalent Rights may be granted in tandem with the grant of Stock
Options, SARs,  or Performance  Shares that  otherwise do  not provide  for  the
payment  of dividends on the Shares subject to the grant, or Dividend Equivalent
Rights may  be granted  as independent  rights.  Payment may  be made  in  cash,
Shares,  or a  combination thereof,  may be  immediate or  deferred, and  may be
subject to meeting employment requirements, Performance Objectives or such other
conditions as the Administrator may deem  consistent with the provisions of  the
Stock  Plan. The  total payment  attributable to a  Share subject  to a Dividend
Equivalent Right shall not exceed one  hundred percent (100%) of the  equivalent
dividends payable with respect to a Share. However, such percentage may increase
to  a maximum of two hundred percent  (200%) if the Dividend Equivalent Right is
subject to a Performance Objective, as described below.

    PERFORMANCE-BASED AWARDS.  Each grant of Performance Shares shall be subject
to achievement of a Performance Objective. The agreement relating to such  grant
shall  specify the Performance Objective, performance period, and the applicable
number of Performance Shares.  Other grants may be  subject to achievement of  a
Performance  Objective, as  determined by  the Administrator.  The maximum award
percentage  shall  not  exceed  one  hundred  percent  (100%)  in  the  case  of
performance-based  Restricted Shares and two hundred  percent (200%) in the case
of Performance Shares or performance-based Dividend Equivalent Rights.

    The Administrator shall determine and  specify the Performance Objective  in
the  related agreement.  The Performance Objective  shall consist of  (i) one or
more business  criteria,  including  financial,  service  level  and  individual
performance  criteria, and  (ii) a  target level  or levels  of performance with
respect to such criteria. The  Performance Objective for Performance Shares  and
any  other performance-based  award granted  to an  employee that  the Committee
deems may be or become  a covered employee, as  defined in Section 162(m)(3)  of
the  Code,  shall be  objective  and shall  otherwise  meet the  requirements of
Section 162(m)(4)(C)  of the  Code. Such  Performance Objective  shall be  based
solely  upon the business  criterion of BellSouth's  Total Shareholder Return as
measured  against  Total  Shareholder  Return  of  a  peer  group  of  companies
determined  by the Committee. Achievement of this Performance Objective shall be
measured over  a  period  of years  not  to  exceed ten,  as  specified  by  the
Committee.  The  Committee  shall  establish the  targeted  level  or  levels of
performance for such business criterion.

CHANGE OF CONTROL

    The Administrator shall have the right, in its sole discretion, to  include,
with  respect  to any  Award  granted to  a  participant under  the  Stock Plan,
provisions accelerating the vesting or settlement of such Award upon a Change of
Control, as defined in the Stock  Plan, subject to securities law  restrictions.
Such  acceleration rights may be  included as part of  the agreement relating to
such Awards or may be included at any  time after the Award has been granted  to
the  participant. Such acceleration rights may  include such restrictions as the
Administrator may deem are  appropriate to avoid or  ameliorate the federal  tax
impact of excess parachute payments as defined in Section 280G(b) of the Code.

TRANSFERABILITY DURING LIFETIME

    During  the lifetime of a participant to  whom an Award is granted, only the
participant, or  participant's legal  representative,  may exercise  or  receive
payment of an Award; provided, however, that the

                                       10
<PAGE>
Administrator  may permit transfers of NQSOs and  SARs if and to the extent such
transfers do not cause a participant subject  to Section 16 of the Exchange  Act
to  lose the benefit of the exemptions under Rule 16b-3 for such transactions or
violate other rules or regulations of the Securities and Exchange Commission  or
the  Internal Revenue  Service or  materially increase  the cost  of BellSouth's
compliance with such rules or regulations.

ADJUSTMENTS

    In the event that there is any change in BellSouth common stock by reason of
any dividend or other distribution, recapitalization, forward or reverse  split,
reorganization,  merger,  consolidation, spin-off,  combination,  repurchase, or
share exchange, or other similar corporate transaction or events, the number and
kind of  Shares which  may be  delivered, the  exercise price,  grant price,  or
purchase  price  relating to  any  Award may  be  appropriately adjusted  by the
Administrator at the time of such event.

AMENDMENTS

    The Board of  Directors shall have  the right to  amend, modify, suspend  or
terminate  the Stock Plan at any time,  for any purpose; provided that following
the approval of the Stock Plan by BellSouth shareholders, the Stock Plan may not
be amended  in a  manner which  would  disqualify the  Plan from  the  exemption
provided by Rule 16b-3 under the Exchange Act.

FEDERAL INCOME TAX CONSEQUENCES

    The  rules governing  the tax treatment  of Stock  Options, SARs, Restricted
Shares, Dividend Equivalent Rights, Stock  Payments, and Performance Shares  are
quite   technical.  Therefore,  the  description   of  the  Federal  income  tax
consequences set  forth below  is necessarily  general in  nature and  does  not
purport to be complete. Moreover, statutory provisions are subject to change, as
are  their  interpretations,  and  their  applications  may  vary  in individual
circumstances. Finally, the  tax consequences under  applicable state and  local
income tax laws may not be the same as under the Federal income tax laws.

    INCENTIVE STOCK OPTIONS.  The participant recognizes no taxable gain or loss
when  an ISO is granted or exercised,  although upon exercise the spread between
the fair  market value  and  the exercise  price generally  is  an item  of  tax
preference  for purposes  of the participant's  alternative minimum  tax. If the
Shares acquired upon the exercise of an ISO are held for at least one year after
exercise and  two years  after grant  (the "Holding  Periods"), the  participant
recognizes any gain or loss realized upon such sale as long-term capital gain or
loss  and the Company is not entitled to a deduction. If the Shares are not held
for the Holding Periods, the gain is  ordinary income to the participant to  the
extent of the difference between the exercise price and the fair market value of
Common Stock on the date the option is exercised and any excess is capital gain.
Also,  in  such circumstances,  the Company  receives a  deduction equal  to the
amount of any ordinary income recognized by the participant.

    NON-QUALIFIED STOCK OPTIONS.  The  participant recognizes no taxable  income
and  the Company receives no deduction when an NQSO is granted. Upon exercise of
an NQSO, the participant recognizes ordinary  income and the Company receives  a
deduction equal to the difference between the exercise price and the fair market
value  of the Shares  on the date  of exercise. The  participant recognizes as a
capital gain or  loss any  subsequent profit  or loss  realized on  the sale  or
exchange of any Shares disposed of or sold.

    STOCK  APPRECIATION  RIGHTS.   Upon  the  grant  of a  SAR,  the participant
recognizes no  taxable  income  and  the  Company  receives  no  deduction.  The
participant  recognizes ordinary income and the  Company receives a deduction at
the time of exercise equal to the  cash and fair market value of Shares  payable
upon such exercise.

    RESTRICTED  SHARES.  A participant granted Restricted Shares is not required
to include  the  value of  such  Shares in  income  until the  first  time  such
participant's  rights  in the  Shares  are transferable  or  are not  subject to
substantial  risk  of   forfeiture,  whichever  occurs   earlier,  unless   such
participant timely files an election under Code Section 83(b) to be taxed on the
receipt  of the Shares. In either case,  the amount of such ordinary income will
be equal to the excess of  the fair market value of  the Shares at the time  the
income is

                                       11
<PAGE>
recognized  over the amount (if any) paid for the Shares. The Company receives a
deduction, in the amount of the  ordinary income recognized by the  participant,
for the Company's taxable year in which the participant recognizes such income.

    DIVIDEND  EQUIVALENTS.   A  participant  granted Dividend  Equivalent Rights
recognizes ordinary income equal to the cash (or fair market value of Shares  if
payment is made in such form) as and when such become payable to the participant
in  accordance  with the  terms  of the  Dividend  Equivalent Rights  Award. The
Company receives a  deduction for the  same amount  in the year  that income  is
recognized by the participant.

    PERFORMANCE  SHARES.  Upon the grant  of Performance Shares, the participant
recognizes no  taxable  income  and  the  Company  receives  no  deduction.  The
participant  recognizes ordinary income  equal to the fair  market value of such
Shares as and when such become payable to the participant in accordance with the
terms of the Performance Shares Award. The Company receives a deduction for  the
same amount in the year that income is recognized by the participant.

    STOCK  PAYMENTS.  A participant granted  Stock Payments recognizes income in
an amount equal to the fair market value of such shares as and when such becomes
payable to the participant. The Company receives a deduction for the same amount
in the year that income is recognized by the participant.

    PARACHUTE PAYMENTS.  Under certain circumstances, an accelerated vesting  or
the  cash out of Stock Options, or an accelerated lapse of restrictions on other
Awards, in connection with a Change in Control of the Company might be deemed an
"excess parachute payment" for purposes  of the golden parachute tax  provisions
of  Section 280G of the Code. To the extent it is so considered, the participant
may be  subject  to a  20%  excise tax  and  the Company  may  be denied  a  tax
deduction.

    SECTION  162(M).  Section 162(m)  of the Code limits  to $1 million per year
the Federal income tax deduction available to a public company for  compensation
paid to any of its chief executive officer and four other highest paid executive
officers. However, Section 162(m) provides an exception from this limitation for
certain  "performance-based" compensation if various requirements are satisfied.
The Stock Plan is designed to satisfy this exception for Stock Options, SARs and
Performance Shares issued thereunder. In addition, the Stock Plan is  structured
in  a manner  so that  if the Administrator  elects to  issue Restricted Shares,
Dividend Equivalent Rights or Stock Payments thereunder, it also can satisfy the
exception for such  grants by utilizing  the "performance-based" award  criteria
identified under the subheading "Performance-Based Awards" above.

    As  described above, the  employees of the Company  and its subsidiaries who
will receive  awards  under the  Stock  Plan and  the  size of  the  awards  are
generally  to be determined by the Administrator  in its discretion. Thus, it is
not possible either to predict the benefits or amounts that will be received  by
or  allocated to particular  individuals or groups of  employees or to determine
the benefits  or amounts  that would  have been  received or  allocated to  such
persons for 1994 if the Stock Plan had been in effect.

         YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL.

                            ------------------------

             BELLSOUTH CORPORATION NON-EMPLOYEE DIRECTOR STOCK PLAN
                             (ITEM D ON PROXY CARD)

    The  Board  of  Directors  adopted  the  BellSouth  Corporation Non-Employee
Director Stock  Plan (the  "Director  Stock Plan")  at  its regular  meeting  on
November  28, 1994, subject to the approval  of the shareholders of the Company.
Accordingly, at the  Annual Meeting shareholders  will be asked  to approve  the
Director Stock Plan, and the Board recommends that it be approved.

    The  Board of Directors and management  believe that the Director Stock Plan
will help attract and retain superior directors and promote long-term growth and
profitability by  further  aligning  director  and  shareholder  interests.  The
affirmative  vote  of a  majority of  the  Shares voting  on this  resolution is
required for its adoption.

                                       12
<PAGE>
    A summary of the essential features  of the Director Stock Plan is  provided
below,  but is qualified  in its entirety by  reference to the  full text of the
Director Stock Plan, which  was filed electronically  with this Proxy  Statement
with  the Securities and Exchange  Commission. Such text is  not included in the
printed version of this Proxy Statement.  All defined terms used below have  the
meaning set forth in the Director Stock Plan, unless otherwise indicated.

PURPOSE

    The  Director Stock Plan is intended to promote the interest of BellSouth by
affording  Non-Employee  Directors  an  opportunity  to  acquire  a  proprietary
interest  in the Company, in order to attract and retain Non-Employee Directors,
to provide them with long term financial incentives to increase the value of the
Company, and to provide  them with a  stake in the future  of the Company  which
corresponds to the stake of each of the Company's shareholders.

SHARES SUBJECT TO PLAN

    The  aggregate number  of shares of  BellSouth common  stock ("Shares") with
respect to which the grant ("Grants") of Stock Options, including Stock  Options
in  tandem with Stock Appreciation Rights ("SARs"),  may be made is 300,000. Any
Shares subject  to  a Grant  shall  again become  available  for use  after  the
exchange, cancellation, forfeiture or expiration of such Grant as if such Shares
had never been subject to a Grant.

    The  aggregate number of Shares with respect  to which Stock Payments may be
made is  175,000. These  limitations are  subject to  adjustments as  summarized
below.

EFFECTIVE DATE AND DURATION

    The  effective date of the Director Stock  Plan shall be April 24, 1995. The
Plan shall terminate  on December  31, 2004,  unless earlier  terminated by  the
Board  of Directors.  No Stock Options  or SARs  shall be granted,  and no Stock
Payment shall  be  made, after  the  date on  which  this Plan  terminates.  The
applicable  terms of this Plan,  and any terms and  conditions applicable to the
Stock Options or SARs granted prior to such date, shall survive the  termination
of  the Plan and continue to apply to  such Stock Options and SARs. The Director
Stock Plan  is the  successor  plan to  the BellSouth  Corporation  Non-Employee
Directors  Stock  Option  Plan. Upon  approval  of  the Director  Stock  Plan by
shareholders, no  future awards  will be  made under  the BellSouth  Corporation
Non-Employee Directors Stock Option Plan.

ADMINISTRATION

    The  Plan is to be administered by the Nominating and Compensation Committee
(the "Committee") of the Board of Directors. The Committee shall consist of  two
or  more disinterested  directors of  BellSouth, who  shall be  appointed by the
Board. A member of the Board shall be deemed to be "disinterested" only if he or
she satisfies such requirements  as the Securities  and Exchange Commission  may
establish  for  disinterested  administrators  acting  under  plans  intended to
qualify for exemption under Rule 16b-3 promulgated under the Securities Exchange
Act of 1934. A Non-Employee Director shall not fail to be "disinterested" solely
because he or she receives grants of Stock Options or SARs or makes an  election
to receive Stock Payments.

    The  Committee shall, subject to the  provisions of the Director Stock Plan,
(a) make all Grants, (b) determine the terms and conditions of Grant agreements,
Stock Payment elections  and all elections  and other forms,  (c) interpret  the
Plan,  and (d) make all  other decisions relating to  the operation of the Plan.
The Committee may  adopt such  rules or guidelines  as it  deems appropriate  to
implement  the Plan. Notwithstanding  the foregoing, the  Committee shall not be
deemed to possess such administrative or discretionary duties or powers as would
disqualify this Plan from being a formula plan under Rule 16b-3.

AWARDS AVAILABLE UNDER DIRECTOR STOCK PLAN

    The Committee may  make the  following types  of grants  under the  Director
Stock Plan, each of which shall be an "Award." One Share shall be the underlying
security for any Award. As of February 27, 1995, the closing price for BellSouth
Common Stock on the New York Stock Exchange was $58.75.

                                       13
<PAGE>
    STOCK   OPTIONS.    On  the  date   of  each  BellSouth  annual  meeting  of
shareholders, beginning with and including the 1995 meeting, each individual who
is at  that  time  serving as  a  Non-Employee  Director, whether  or  not  such
individual  is first elected as a Board member at that meeting or whether or not
such  individual  is  standing  for   re-election  as  a  Board  member,   shall
automatically  be granted a  Stock Option to purchase  1,000 Shares of BellSouth
stock ("Basic Options"). Each grant of a Basic Option will include the grant  of
a tandem SAR as described below.

    Each Non-Employee Director who receives a grant of a Basic Option shall also
be  granted an Additional Option, with a tandem  SAR, on such date if the number
of Shares owned by the Non-Employee  Director, as of the preceding December  31,
exceeds  the sum of (A)  the number of Shares  determined by dividing five times
the amount of the annual retainer for  Board members in effect on such  December
31  by the representative Share  price, and (B) the  number of Shares subject to
Additional Options previously granted to  a Non-Employee Director. The grant  of
Additional  Options shall be for the number of Shares equal to one-half (rounded
to the next highest whole number) of the number by which the Shares owned by the
Non-Employee Director exceeds  the sum  of (A) and  (B). The  maximum number  of
Additional  Options which shall be granted annually to any Non-Employee Director
is 1,000.

    The representative Share  price will equal  the average of  the Fair  Market
Value  of a Share for the last five  trading days on the New York Stock Exchange
for the year ending that December 31 and the first five such trading days in the
next succeeding year. The Option Price for each Share subject to a Basic  Option
or  an Additional Option shall not be less than the greater of (i) the par value
of a Share or (ii) the  Fair Market Value of a Share  on the date the Option  is
granted. The Fair Market Value for any day means the average of the high and low
daily sales prices of a Share on the New York Stock Exchange for that day or, if
there  are no sales on such day, for the  most recent prior day on which a Share
was sold on the New York Stock Exchange.

    Each grant of a Stock Option shall be evidenced by an agreement which  shall
reflect  the terms and conditions of the  Stock Options and tandem SARs and such
additional terms  and  conditions  as  are determined  by  the  Committee.  Upon
exercise  of an  Option, payment may  be made  in cash, Shares  or a combination
thereof, as specified in  the related agreement. Any  Shares which are  tendered
shall  be valued at their Fair Market Value on the date as of which the exercise
is effective.

    STOCK APPRECIATION  RIGHTS.   Stock Appreciation  Rights ("SARs")  shall  be
granted  to Non-Employee Directors in tandem with the grant of Basic Options and
Additional Options. Each grant shall be  evidenced by the same agreement as  the
related  Stock Options. A SAR shall be exercisable only if and to the extent the
tandem Option is exercisable. Upon exercise of a SAR, the Non-Employee  Director
shall  receive a payment equal to the excess,  if any, of the SAR Exercise Price
(the Fair Market Value  of a Share on  the date of exercise)  for the number  of
Shares  of the SAR being  exercised at that time, over  the SAR Grant Price (the
Option Price for the related Stock Options) for such Shares. Such payment  shall
be  made in  whole Shares with  such shares valued  for this purpose  at the SAR
Exercise Price on the date  the SAR is exercised.  Any payment for a  fractional
share automatically shall be paid in cash based on such valuation.

    TERMS  AND CONDITIONS  OF STOCK  OPTIONS AND SARS.   Stock  Options and SARs
become exercisable on the first anniversary  of the Grant Date. However, in  the
event  that  prior  to  the first  anniversary,  (A)  the  Non-Employee Director
terminates  his  service  on  the  Board  by  reason  of  death,  disability  or
retirement,  or (B) a Change  of Control shall occur,  then a Stock Option shall
become immediately exercisable upon the occurrence of such events or, if  later,
the  expiration of the six-month period following the Grant Date. Subject to the
foregoing, a Stock Option (and tandem SAR)  shall be exercisable at any time  in
whole  or in part (but if in part, in an amount equal to at least 100 shares or,
if less, the number of Shares remaining to be exercised under the Stock  Option)
on  any business day of the Company before the date such Stock Option expires as
outlined below. A Stock Option (and tandem  SAR) shall expire on the first  date
on  or  after the  Grant Date  and prior  to a  Change in  Control on  which the
Non-Employee Director (i) resigns from or  is not re-elected to the Board  prior
to  being eligible for retirement; (ii) resigns for the purpose of accepting, or
retires and  subsequently  accepts, a  directorship  or employment,  or  becomes
associated  with, employed  by or  renders service  to, or  owns an  interest in
(other than as a shareholder with a  less than 5% interest in a publicly  traded
company) any business that is competitive with any BellSouth company or with any
other

                                       14
<PAGE>
business  in which any of  the BellSouth companies have  a substantial direct or
indirect interest; or (iii)  resigns as a result  of an interest or  affiliation
which would prohibit continued service as a director. A Stock Option (and tandem
SAR)  shall also expire  on the date the  Stock Option (or  tandem SAR) has been
exercised in full. Furthermore, the Stock  Option (and tandem SAR) shall  expire
one  day after the  expiration of the  10-year period which  begins on the Grant
Date or, in the case of a Non-Employee Director who dies within six months prior
to such day, the last  day of the six-month period  which begins on the date  of
the Non-Employee Director's death.

    The  Non-Employee Director's right  to exercise a SAR  shall be forfeited to
the extent that the Non-Employee Director exercises the tandem Option. The right
to exercise a  Stock Option shall  be forfeited to  the extent the  Non-Employee
Director exercises the tandem SAR.

    STOCK  PAYMENTS.   Each Non-Employee  Director may  elect to  receive all or
fifty percent of his or her compensation in the form of Stock Payments. Any such
election, or any modification or termination of such an election, shall be filed
with the Company on  a form prescribed  by the Committee  for this purpose.  Any
such  election, or any modification or  termination thereof, shall apply only to
annual retainers,  meeting fees  or other  elements of  compensation payable  at
least six months after such form is received by BellSouth.

    During  such time as an election by a Non-Employee Director to receive Stock
Payments in lieu  of cash  compensation is  effective, the  Company shall  issue
Shares  to such  Director for each  date any  retainer or meeting  fees or other
element of compensation  otherwise is due  and payable equal  to the percent  of
compensation  elected to be  paid in the  form of Stock  Payments based upon the
Fair  Market  Value  for  such  dates.  Any  payment  for  a  fractional   Share
automatically shall be paid in cash.

TRANSFERABILITY DURING LIFETIME

    During  the lifetime of  a Non-Employee Director  to whom an  Award is made,
only the Non-Employee Director, or his or her legal representative, may exercise
a Stock Option or  tandem SAR or  receive Payments. No  Grant, other than  Stock
Payments  upon  receipt,  may  be  sold,  assigned,  transferred,  exchanged, or
otherwise  encumbered  or  made  subject  to  any  creditor's  process,  whether
voluntary,  involuntary or by operation of law. Any attempt to do so shall be of
no effect.

ADJUSTMENTS

    In the event  that there  is any  change in  the BellSouth  common stock  by
reason  of  any dividend  or  other distribution,  recapitalization,  forward or
reverse split,  reorganization,  merger, consolidation,  spin-off,  combination,
repurchase,  share exchange, or  other similar corporate  transaction or events,
the number and kind of Shares which may be delivered, the Exercise Price,  Grant
Price  or purchase price relating to any  Award may be appropriately adjusted by
the Committee at the time of such event.

AMENDMENTS

    The Board of  Directors shall have  the right to  amend, modify, suspend  or
terminate  the Director Stock  Plan at any  time for any  purpose; provided that
following the approval of the Director Stock Plan by BellSouth shareholders, the
Director Stock Plan may not  be amended in a  manner which would disqualify  the
Plan from the exemption provided by Rule 16b-3 under the Exchange Act.

FEDERAL INCOME TAX CONSEQUENCES

    The  rules governing  the tax  treatment of  Stock Options,  SARs, and Stock
Payments are quite technical. Therefore,  the description of the Federal  income
tax  consequences set forth below is necessarily  general in nature and does not
purport to be complete. Moreover, statutory provisions are subject to change, as
are their  interpretations,  and  their  applications  may  vary  in  individual
circumstances.  Finally, the tax  consequences under applicable  state and local
income tax laws may not be the same as under the Federal income tax laws.

    STOCK OPTIONS.  The Stock Options granted under the Director Stock Plan will
be non-qualified stock options  ("NQSOs"). The Non-Employee Director  recognizes
no  taxable  income  at  the  time  of grant.  Upon  exercise  of  an  NQSO, the
Non-Employee Director  recognizes ordinary  income and  the Company  receives  a

                                       15
<PAGE>
deduction equal to the difference between the exercise price and the fair market
value  of  the  Shares  on  the  date  of  exercise.  The  Non-Employee Director
recognizes as a capital gain or loss  any subsequent profit or loss realized  on
the sale or exchange of any shares disposed of or sold.

    STOCK  APPRECIATION  RIGHTS.   Upon  the grant  of  a SAR,  the Non-Employee
Director recognizes no taxable income and the Company receives no deduction. The
Non-Employee Director  recognizes ordinary  income and  the Company  receives  a
deduction at the time of exercise equal to the cash and fair market value of the
Shares payable upon such exercise.

    STOCK  PAYMENTS.  A Non-Employee  Director who elects to  receive his or her
compensation in the form  of Stock Payments recognizes  ordinary income and  the
Company receives a deduction in an amount equal to the fair market value of such
Shares as and when they become payable.

    The  Non-Employee Directors  listed on the  following table  are expected to
receive in 1995 under the Plan, grants  of the number of Stock Options shown  on
the table.

<TABLE>
<CAPTION>
 BELLSOUTH NON-EMPLOYEE DIRECTOR STOCK
                 PLAN         STOCK
        DIRECTOR             OPTIONS*
<S>                        <C>
 Reuben V. Anderson            1,000
 James H. Blanchard            1,247**
 Andrew F. Brimmer             1,000
 J. Hyatt Brown                2,000**
 Armando M. Codina             1,000
 Marshall M. Criser            1,000
 Gordon B. Davidson            1,777**
 Phyllis Burke Davis           1,000
 John G. Medlin, Jr.           1,000
 Robin B. Smith                1,000
 C. Dixon Spangler, Jr.        1,000
 Ronald A. Terry               1,000
 Thomas R. Williams            1,113**
 J. Tylee Wilson               2,000**
All Non-Employee
 Directors as a Group         17,137
<FN>

 *   No  dollar value  is assigned to  the Stock Options  because their exercise
     price will be  the market value  of the underlying  BellSouth stock on  the
     date of grant.

**   Stock  Option  grant will  include Additional  Options for  stock ownership
     which exceeds five times the annual retainer.
</TABLE>

         YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL.

                            ------------------------

                                       16
<PAGE>
                             SHAREHOLDER PROPOSALS
               SHAREHOLDER PROPOSAL NO. 1 (ITEM 1 ON PROXY CARD)

    Mr.  Raymond M. and Mrs. Carla D.  Baechle, Jr., 6420 W. Falcon's Lea Drive,
Davie, Florida 33331, record  owners of 121  shares of the  Common Stock of  the
Company, have submitted the following proposal:

    "RESOLVED:  That the shareholders  of BST [sic] recommend  that the Board of
Directors institute a  salary and compensation  ceiling such that  as to  future
employment  contracts, no  senior executive or  director of  the Company receive
combined salary and other compensation which  is more than two times the  salary
provided to the President of the United States," that is, no more than $400,000.

    "Reasons:  There is no corporation which  exceeds the size and complexity of
the United  States government  of which  the President  is the  chief  executive
officer. Even most government agencies exceed the size, as measured by personnel
and  budget, of  most private corporations.  The President of  the United States
receives a salary  of $200,000; even  agency heads and  members of Congress  are
paid  only somewhat more than $100,000. The recommended ceiling is sufficient to
motivate any person to do his best.

    "The duties of  the President  of the United  States are  not comparable  to
those  of senior executive officers or directors  (the President has a much more
demanding job). While the  President has many  valuable compensations which  may
exceed those of company executives, we use the salary of the President only as a
reference point for shareholders to consider as they evaluate this resolution.

    "Officers and directors of public corporations are the employees and not the
owners,  except as they  may be shareholders in  common with other stockholders.
Yet, they give the appearance that they run the corporations primarily for their
benefit and incidentally for the shareholders. The Board of Directors, a  closed
group  which perpetuates itself, determines  who is to be  selected to the Board
and who is to be an  officer of the company, as  well as the compensation to  be
received.  Directors and officers  can run the  corporation as if  it were their
property. Thus, officers  may drain away  millions of dollars  in salary,  stock
options  and  other compensation.  When the  recommended  ceiling on  salary and
compensation is exceeded, it  demonstrates an expression of  greed and abuse  of
power.

    "Usually,  there is  no direct  correlation between  the profitability  of a
corporation and the compensation to officers. In many corporations, compensation
increases even as profits fall. High compensation need not serve as an incentive
for a  better  run or  more  profitable corporation.  There  is no  shortage  of
qualified  people who could  do as good a  job as the  incumbent officers of the
Corporation and would have  no hesitation on  serving within the  aforementioned
pay ceiling.

    "Any   officer  who  believes  he  can  better  the  corporation  should  be
sufficiently motivated to purchase stock on the open market or to receive  stock
options as part of his salary and compensation package. To remain competitive in
world  markets  we  must cut  our  costs  and not  overcompensate  directors and
officers.

    "If you AGREE, please mark your proxy FOR this resolution."

                       BOARD OF DIRECTORS' RECOMMENDATION

    Your directors disagree with  this proposal and  believe it would  adversely
affect  the  Company's ability  to attract  and retain  high quality  members of
management.

    Compensation of BellSouth's executive officers  and directors is set by  the
Nominating   and  Compensation  Committee   of  the  Board   of  Directors  (the
"Committee"), which is comprised solely of independent, non-employee  directors.
As  discussed in the Committee's Report  on Executive Compensation (beginning at
page 20  of  this Proxy  Statement),  the Company's  compensation  programs  are
designed  to link  compensation to  Company performance,  to enhance shareholder
value, and to retain the valuable  talent necessary to ensure continued  Company
success.  BellSouth competes for executive talent  in a highly competitive labor
market comprised  of  other  employers  of  similar  size  and  complexity.  The
compensation opportunities

                                       17
<PAGE>
provided  to BellSouth executive  officers and directors are  set at levels that
will enable the Company to attract  and retain the highly qualified  individuals
it needs to successfully lead the business and generate returns to the Company's
shareholders.

    The Company cannot simply ignore the fact that the private sector values the
services  of  certain  people at  a  level in  excess  of that  allowed  by this
proposal.  Imposition  of  an  arbitrary,  below-market  ceiling  on  the  total
compensation  of senior executives and directors,  as suggested by the proposal,
would, in the opinion of the Committee, severly impair the Company's ability  to
hire and keep executive officers and directors.

    Moreover, the Company disagrees with the proponent's assertion that there is
no  correlation between the Company's  profitability and executive compensation.
As discussed in  the Committee's  Report, a  significant part  of the  executive
officers'  compensation is at  risk, and is earned  only if specific performance
goals, measured  by revenue  growth, expense  control, net  income and  customer
satisfaction, are met.

    For  all  these reasons,  the  Board of  Directors  is of  the  opinion that
limiting the total annual  compensation of the  Company's senior executives  and
directors  to  $400,000 would  have  an adverse  impact  on the  quality  of the
Company's leadership, the Company's  operations and, ultimately, on  shareholder
value.  THEREFORE, THE BOARD OF  DIRECTORS STRONGLY RECOMMENDS THAT SHAREHOLDERS
VOTE "AGAINST" THIS PROPOSAL.
                            ------------------------

               SHAREHOLDER PROPOSAL NO. 2 (ITEM 2 ON PROXY CARD)

    Mr. Robert Kopach, 4309  San Carlos Drive,  Fairfax, Virginia 22030,  record
owner  of  141 shares  of the  Common Stock  of the  Company, has  submitted the
following proposal:

    Resolved: I recommend that the current Short and Long Term Incentive  awards
for  executive officers  be abolished.  The only  incentive award  to be awarded
would be tied  proportionately to the  price of the  stock at end  of the  year.
Example: if stock price is up 20% at end of year, then the incentive award would
be 20% of salary.

    Reasons:

        1.   Management  is adequately  compensated as  illustrated in  the cash
    compensation  table.   Executive   officers  should   only   receive   extra
    compensation  if stock price is up - that's the incentive. They are rewarded
    as are the shareholders if stock price is up.

        2.  Under the current Short Term Incentive award, the executive officers
    are being  compensated  50%-75%  of  their salary.  This  is  excessive  and
    ridiculous.  The stock  price certainly hasn't  increased significantly over
    the last few years.

        3.  There is  no need for  any Long Term  Incentive package. The  yearly
    incentive package tied to the price of the stock would adequately compensate
    the  executive officers. How many times do you want to get paid for the same
    job? Enough please!

        4.  We need  to bring some  justice and equity back  to the work  place.
    There  is too big of a gap between  what the executive officers make and the
    pay of the average worker. This is an insult to the average worker. The  pay
    the  executive officers make in a few  years far exceeds the average workers
    total lifetime or career earnings.

        5.  The executive officers and board of directors forget that they  work
    for the shareholders. They talk about shareholder value. Lets see some of it
    and try earning those big salaries and incentives.

        6.    The  executive  officers  with their  big  pay  packages  have put
    themselves so high up on  their pedestals they don't  hear or relate to  the
    shareholder.

        7.   The media needs to inform the shareholders when the proxy materials
    come out to win a battle such as this.

                                       18
<PAGE>
        8.  Management needs to be held accountable. Based on my incentive  plan
    executive officers would be justly compensated if stock price performs well.

        9.   A vote  for this proposal  will send a  clear message to management
    that they need to be responsive to the shareholder. Maybe we can bring  them
    down off their pedestals.

                       BOARD OF DIRECTORS' RECOMMENDATION

    THIS  PROPOSAL  WAS SUBMITTED  AT THE  1993 ANNUAL  MEETING AND  WAS SOUNDLY
DEFEATED. Your  directors have  again considered  the proposal  and continue  to
believe it would make the executive officers of the Company less accountable for
performance than under the compensation program now in place.

    Short  term awards  are not  extra compensation.  Total annual compensation,
including both standard  short term  awards and base  salary, is  set at  levels
comparable to that at companies similar to BellSouth. A significant part of this
total amount must be earned, under the short term plan, based on how effectively
the  executives manage the business during the  year. If short term awards based
on performance were  eliminated, there  would be no  direct correlation  between
salary  and operational  performance. Executives  would be  less accountable for
important goals, such as customer satisfaction,  which they must now achieve  to
earn  a short term award. Setting  measurable standards -- and paying executives
based on their achievement of these standards -- is a much more effective way to
achieve important goals set by the Board of Directors.

    Stock performance  is important  and  is already  a  part of  the  Company's
compensation  programs. In  fact, stock  performance, including  total return to
shareholders as well as stock price appreciation, is the only measurement  under
the  Company's  long term  incentive  program. The  Nominating  and Compensation
Committee Report on Executive Compensation (beginning  at page 20 of this  Proxy
Statement)  explains the  compensation programs  in detail.  Shareholders should
find this Report helpful in evaluating this proposal.

    FOR THE REASONS SET FORTH ABOVE, THE BOARD OF DIRECTORS STRONGLY  RECOMMENDS
THAT SHAREHOLDERS VOTE "AGAINST" THIS PROPOSAL.

                            ------------------------

                    OTHER MATTERS TO COME BEFORE THE MEETING

    If  any matter not described herein should properly come before the meeting,
the Directors'  Proxy  Committee will  vote  the  Shares represented  by  it  in
accordance  with its  best judgment.  At the time  this Proxy  Statement went to
press, the  Company  knew of  no  other matters  which  might be  presented  for
shareholder action at the Annual Meeting.

                                       19
<PAGE>
                  NOMINATING AND COMPENSATION COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION

    OVERALL POLICY

    The  Nominating  and  Compensation  Committee  of  the  BellSouth  Board  of
Directors (the  "Committee"),  composed entirely  of  independent,  non-employee
directors,   is  responsible  for  oversight  and  administration  of  executive
compensation. It also  reviews the  Company's overall  compensation program  and
monitors  it  throughout  the  year.  In  establishing  the  Company's executive
compensation program, the Committee takes  into account current market data  and
compensation  trends for comparable companies, compares corporate performance to
that of a selected  peer group, gauges achievement  of corporate and  individual
objectives,  and considers the overall effectiveness of the program in measuring
and rewarding desired performance levels.  The Committee bases the  compensation
program on the following principles:

        - Compensation  levels for executive  officers are benchmarked to
          the outside market, utilizing information from general industry
          surveys  conducted  by  outside  consultants  and  from   proxy
          materials  of the  companies included in  the performance graph
          contained in  the  Proxy  Statement at  page  25.  Compensation
          decisions are made by referring to information in these surveys
          regarding  two  groups  of  companies:  companies  with  annual
          revenues of  $10  billion or  more,  with which  BellSouth  can
          expect  to  compete  for executive  talent;  and  the companies
          included in the performance graph,  with which the Company  can
          expect to compete for investors.

        - The total compensation opportunity is targeted to the mid-range
          of  these companies; incremental amounts may be earned above or
          below  that  level  depending  upon  corporate  and  individual
          performance.  The  Committee  considers  it  essential  to  the
          vitality of the Company that the total compensation opportunity
          for  executive   officers  remain   competitive  with   similar
          companies  in order to attract and  retain the talent needed to
          manage and build the Company's business.

        - Compensation is tied to performance. A significant part of  the
          total compensation opportunity is at risk, to be earned only if
          specific goals are met.

        - The  compensation  program  has  three  elements:  basic annual
          salary; annual short term incentive awards, which are based  on
          annual  financial, service,  and individual  performance; and a
          long term  incentive program,  which  has components  based  on
          stock  performance as compared to a peer group of companies and
          on  the  absolute  performance   of  BellSouth  stock  in   the
          competitive  marketplace.  The  Committee  has  approved  these
          elements of  compensation  to  ensure  that  BellSouth's  total
          compensation program is comparable to and competitive with that
          of other companies of similar size.

        - Incentive compensation is designed to reinforce the achievement
          of both short and long term corporate objectives.

        - Executives'  interest in the business should be directly linked
          to  the  interests   and  benefits   received  by   BellSouth's
          shareholders.

    The compensation program and a specific discussion as to the compensation of
the Chief Executive Officer are set out in detail below.

                                       20
<PAGE>
    ANNUAL COMPENSATION

    In January, 1994, the Committee approved, and BellSouth implemented, the use
of   wide  bands  of  compensation,  assigning  each  executive  to  a  band  of
compensation based  upon  job responsibilities.  Each  band has  an  established
salary  range,  with a  minimum and  maximum allowable  base salary  amount. The
Committee implemented  this  new  approach  to further  the  Company's  pay  for
performance  philosophy in  that individual  compensation levels  are set within
these wide ranges after  consideration of available  market data for  comparable
positions and consideration of the relative performance and contribution of each
executive to the business. Recommendations for pay treatment are provided by the
Chief Executive Officer after an annual evaluation of individual contribution to
the  business is  held with  each executive's  supervising executive.  No formal
performance ratings  are assigned  as a  result of  this performance  evaluation
process.

    Executives  are also eligible for annual incentive awards, designed to place
a significant part of an executive's  annual compensation at risk. Beginning  in
1994,  the targeted short term incentive award  is determined as a percentage of
each individual executive's base salary, further strengthening the link  between
pay  and performance.  The combination of  annual base salary  plus the targeted
short term incentive award is intended to provide the opportunity to earn  total
annual  cash compensation  comparable to the  mid-range of pay  of the executive
marketplace, provided performance is at  an expected level. Certain  individuals
may receive compensation above or below this level, depending upon performance.

    Annual   incentive   awards  are   paid   after  measuring   the  day-to-day
effectiveness of  each executive  in managing  the business  in two  categories:
corporate  performance (measured by revenue growth, expense control, net income,
and customer satisfaction) and individual  achievement of commitments linked  to
corporate strategic objectives. Corporate performance objectives are established
by  the  Committee at  the beginning  of  each year  to ensure  that executives'
efforts support the achievement of corporate goals. The weight given to each  of
these  performance components varies, depending  upon the executive's particular
job  assignment.  The  measurements  and  target  performance  levels  for  each
executive  are tied  to the  business entity with  which he/she  is most closely
associated.

    For 1994, the typical corporate headquarters officer's award, excluding  the
Chief  Executive Officer's, was weighted as  follows: 60% financial results; 15%
customer satisfaction results; and 25% individual strategic results. The overall
award payment  range remained  at 0%  to 187.5%  of the  target. For  1994,  the
Company exceeded its financial targets; achieved 100% of its established service
objectives;  and  executive officers  received  an average  individual strategic
award of 132.86%.  The method used  to determine the  Chief Executive  Officer's
annual  incentive award is  discussed below in the  section on 1994 Compensation
for the Chief Executive Officer.

    For the named executive officers, the  targeted award level ranged from  48%
to  65% of  the executive's base  salary, with the  latter percentage applicable
only to the Chief Executive Officer. Actual awards approved by the Committee for
1994 performance for the named executive officers, including the Chief Executive
Officer, ranged  from 134.59%  to 142.58%  of the  targeted award  level.  These
awards  were above  the target  award levels  because the  actual achievement of
revenue  growth,  expense  control,  net  income,  customer  satisfaction,   and
strategic commitments were at or above the target levels.

    For   1994,  the  Committee  approved  an  overall  5.5%  increase  in  cash
compensation  levels.  This   decision  was  made   after  reviewing   published
projections  of executive  cash compensation increases  by well-known consulting
firms  and   national  compensation   associations  and   comparing   individual
compensation to the external market.

    LONG TERM INCENTIVE PROGRAM

    The  Company continues its practice of maintaining long term incentive plans
based upon the performance of  BellSouth stock. Under the BellSouth  Corporation
Stock  Option Plan, annual non-qualified stock  option grants at market price on
the date of grant may be made  to executive officers. In addition, beginning  in
1994,  annual grants with  an exercise price  40% above the  market price on the
date of grant are also made  (premium priced options). The Company believes  the
grant of these premium priced options will strengthen

                                       21
<PAGE>
the  incentive for executive  officers to increase  BellSouth's stock price. The
Company does not issue  options at less  than fair market value  at the date  of
grant  and the officer  only receives compensation  from the grants  made if the
stock price  appreciates  and,  in  the  case  of  the  premium  priced  option,
appreciates by more than 40%.

    The  final  grant  under  the  BellSouth  Corporation  Executive  Long  Term
Incentive Plan  was made  in 1991  for the  1991-1995 performance  period.  Each
executive  officer received grants of units, each  of which is equivalent to one
share of  stock.  In addition,  on  each  dividend payment  date  for  BellSouth
shareholders,  an amount equivalent  to that dividend is  being credited to each
executive for each unit  granted under the plan.  The value credited from  these
dividend  equivalents is then translated  into additional units, each equivalent
to one share  of stock.  For this  performance period,  shares of  stock may  be
earned  within a range of 0% to 150% of the number of units granted and credited
from dividend  equivalents solely  based on  a comparison  of BellSouth's  Total
Shareholder Return (stock price appreciation plus dividends) to that of the peer
group  of companies reflected  in the performance graph  contained in this Proxy
Statement.

    Under the current long term incentive plan, the Shareholder Return Cash Plan
introduced in  1993,  the  Company made  a  grant  of units  for  the  1994-1998
performance  period. Under this Plan, executives may be awarded cash units for a
five-year performance period. At the end of each year in the performance period,
each unit may pay out an amount equal to 0% to 100% of the annual dividend on  a
share  of stock, depending upon the results of a comparison of BellSouth's Total
Shareholder Return (stock  price appreciation plus  dividends) cumulatively  for
the  years since  the beginning of  the performance  period to that  of the peer
group of companies included  on the performance graph.  Payouts under this  plan
are  totally dependent  on this one  performance factor  -- relative shareholder
return.

    At the end of  1994, the executives  earned 100% of the  value of the  units
granted  for  the  1993-1997  performance period  based  upon  BellSouth's Total
Shareholder Return against the peer group  for 1993 and 1994. In addition,  they
earned  100% of  the value  of the units  granted for  the 1994-1998 performance
period based upon BellSouth's  Total Shareholder Return  against the peer  group
for 1994.

    The  number of stock options and  shareholder return cash plan units granted
during 1994 was determined by applying  a market competitive annual grant  level
percentage  against each  individual executive's  base salary  and by  using the
Black-Scholes option  pricing  model. Market  data  from surveys  of  long  term
programs published by well-known consulting firms and data from proxy statements
disclosing  grants given to  comparable positions in  the performance graph peer
group of  companies  were  used  in establishing  the  1994  grant  levels.  The
Committee  establishes the number  of options and cash  units granted based upon
annual competitive data  and upon  each individual's  base salary.  It does  not
adjust  each annual grant to reflect  options or units outstanding or previously
granted to a particular executive officer.

    BellSouth's long term program  is intended to focus  the executive group  on
the  achievement of corporate goals. Executive officers must carefully weigh the
short and long term benefits or  consequences of their decisions and manage  the
business  to effectively grow  and compete in  a rapidly changing communications
marketplace. They also must  balance long term development  with the need for  a
reasonable current return. The Committee wants to incent BellSouth executives to
take  the  risks necessary  to secure  a  strong foothold  for BellSouth  in the
competitive marketplace, which  is continually  changing to  admit new  entrants
from  alternative local  exchange service  providers, cable  companies, and long
distance carriers.

    STOCK OWNERSHIP GUIDELINES

    In keeping with its belief that  tying the interests of executives to  those
of  the  shareholder  will  result  in  enhanced  shareholder  value,  the Board
established stock ownership guidelines for the executive officers of the Company
in 1994. Awards  of Incentive Stock  Options, in addition  to the  non-qualified
stock options, are made to officers who exceed these targets on an annual basis.

    1994 COMPENSATION FOR THE CHIEF EXECUTIVE OFFICER

    In setting the 1994 salary and standard incentive award levels for the Chief
Executive   Officer,  the  Committee  reviewed  BellSouth's  positive  financial
performance during 1993 with respect to revenue

                                       22
<PAGE>
growth, expense control, net income, and  earnings per share, compared to  other
communications  companies.  The Committee  also  considered the  Chief Executive
Officer's leadership in continuing to strategically position the Company.

    During 1993, BellSouth Corporation grew its revenue 4.5% and controlled  the
increase   in  operating  expenses  to   3.5%.  These  results,  normalized  for
compensation purposes to exclude the impact  of certain special events, such  as
restructure  charges, and items outside the control of the officers, such as the
transition  obligation  related   to  SFAS  112,   "Employers'  Accounting   for
Postemployment  Benefits", and  the increase in  the Federal income  tax rate to
35%, contributed to an increase in net income of 4.75% and of earnings per share
of 3.33% over 1992. The Company's domestic and international cellular operations
also continued to show significant growth in the customer base with 1993  growth
rates  of  39.4%  and 147.6%,  respectively.  During this  same  year, BellSouth
Telecommunications surpassed the  19 million  mark in access  lines in  service,
achieving  one of  the highest  annual growth  rates in  the industry,  at 3.7%.
Revenue grew at 3.02% while operating expense growth was contained at 1.91% on a
normalized basis. The Committee also  reviewed reported base salary  information
for  the  chief executive  officers of  the  other companies  in the  peer group
performance graph in this Proxy Statement.

    In consideration  of these  positive performance  factors, in  an effort  to
maintain  a base salary position  within the range of  the base salaries for the
chief  executive  officers  of  the   peer  group  companies,  and   considering
BellSouth's  relative  performance,  the  Committee decided  to  provide  a 5.5%
increase in the Chief  Executive Officer's base salary  for 1994. This  increase
positions the Chief Executive Officer at 38% above the minimum for his pay range
in  the new wide band  base salary structure. Prior  to the increase, his salary
was 31% above this minimum. The resulting salary amount was subsequently reduced
by an amount  indicated in footnote  five of the  Summary Compensation Table  on
page  27.  See  further  discussion  under  "Omnibus  Budget  Reconciliation Act
Implications for Executive Compensation", below.

    In determining the Chief Executive Officer's short term incentive award  for
1994  performance, the Committee reviewed BellSouth's 1994 financial performance
with respect  to  the standard  plan  measurements of  revenue  growth,  expense
control,   net   income,  and   customer  satisfaction.   BellSouth's  financial
performance exceeded  established  targets  and the  Company  met  its  customer
satisfaction  objectives.  In  addition,  the  Committee  considered BellSouth's
continuing moves to  achieve a  competitive position  within the  communications
industry  and  reviewed data  on  the annual  incentive  award levels  for chief
executive officers of the peer group of companies in the performance graph.

    Under  the  Chief   Executive  Officer's  leadership   in  1994,   BellSouth
successfully  took steps necessary to strategically  position itself as a global
communications  competitor.   During  1994,   BellSouth  applied   for   Federal
Communications  Commission approval to launch trials of cable TV services and of
new interactive media services,  providing customers a  choice of cable  carrier
and  access to home shopping, movies on demand, games, and more. It acquired one
of the nationwide narrowband  Personal Communications Services licenses,  adding
spectrum  to  expand  the  capabilities  of  its  existing  nationwide  wireless
services. This license, combined with  the Company's nationwide paging  service,
mobile data network, and extensive domestic cellular operations, will enable the
Company to offer customers the most complete and comprehensive array of wireless
services  available. BellSouth Telecommunications continued its cost improvement
efforts by reducing  its workforce by  more than 4,700  employees, while at  the
same time, access lines in service grew by 4.6% to over 20,000,000. In addition,
the  Company initiated  steps toward an  alliance with The  Walt Disney Company,
Ameritech Corporation, and SBC Communications Inc. (formerly Southwestern  Bell)
to  create  innovative approaches  to home  video services.  BellSouth's further
expansion into key international communications markets such as Germany,  Chile,
Singapore, Belgium and Israel; the signing of a memorandum of understanding with
China to develop cellular, long distance, and wireless networks in that country;
and  the execution of  a 1996 Summer Olympics  sponsorship contract were further
achievements during this highly successful year.

    Based on these factors, the Committee  felt the Chief Executive Officer  had
provided  strong  strategic  leadership  for the  Company.  Since  there  was no
pre-established formula for determining the annual

                                       23
<PAGE>
incentive award  for the  Chief Executive  Officer, the  Committee reviewed  the
factors  described  above  and,  exercising  its  judgment,  awarded  the  Chief
Executive Officer the overall short term  incentive award shown in footnote  one
of the Summary Compensation Table.

    The  Committee approved payment to the  Chief Executive Officer of an amount
of cash shown in the Summary Compensation Table for cash units granted under the
Shareholder Return Cash Plan. For  1993 and 1994, BellSouth's Total  Shareholder
Return  (stock price  appreciation plus  dividends) was  compared to  the median
shareholder return of the peer group  shown in the performance graph,  resulting
in  a payment of 100% of the cash  units granted in 1993 and 1994. The Committee
also approved the grant of 1,640 Incentive Stock Options to the Chief  Executive
Officer  in recognition  of the  fact that  his level  of stock  ownership as of
December 31,  1993  exceeded  the newly-established  executive  stock  ownership
targets.

    OMNIBUS BUDGET RECONCILIATION ACT IMPLICATIONS FOR EXECUTIVE COMPENSATION

    It  is the responsibility of  the Committee to address  the issues raised by
the  Omnibus   Budget   Reconciliation   Act  ("OBRA"),   which   made   certain
"non-performance-based"  compensation to  certain executives  of the  Company in
excess  of   $1,000,000   non-deductible  to   the   Company.  To   qualify   as
"performance-based"  under OBRA, compensation payments must  be made from a plan
that is  administered  by a  committee  of outside  directors  and be  based  on
achieving  objective performance goals.  In addition, the  material terms of the
plan must be disclosed to and  approved by shareholders, and the Committee  must
certify that the performance goals were achieved before payments can be awarded.

    The  Committee  has carefully  considered the  impact of  this new  tax code
provision and has taken several steps which are designed to minimize its effect.
First, it adopted the provisions of  the BellSouth Corporation Stock Plan  being
submitted   to  the  Company's  shareholders  in  this  Proxy  Statement,  which
establishes performance criteria which will  qualify awards made under the  Plan
as  performance-based awards approved by the  shareholders, and thus not counted
toward the $1,000,000 limitation. Second, the Committee approved a reduction  in
the  base  salary of  the Chief  Executive  Officer and  the utilization  of the
Company's savings  as  a  result of  the  reduction  to purchase,  and  pay  the
Company's  portion  of  the annual  premium  on, a  split-dollar  life insurance
arrangement. Due  to  this  reduction  in  salary  and  voluntary  deferrals  of
compensation  by the  Chief Executive Officer,  the Company has  been advised by
counsel that it should  not lose any  part of the tax  deduction related to  the
Chief Executive Officer's compensation. The Retired Vice Chairman of the Board's
compensation  was not subject to the OBRA limitations because of his retirement.
The Committee will  continue to examine  the effects of  the new provisions  and
will  monitor the level of compensation paid  to the executive officers in order
to take any  steps which may  be appropriate  in response to  the provisions  of
OBRA.

Armando M. Codina, Chairman
James H. Blanchard
Gordon B. Davidson
C. Dixon Spangler, Jr.
Thomas R. Williams

                                       24
<PAGE>
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The Nominating and Compensation Committee consist of Messrs. Codina (Chair),
Blanchard,  Davidson, Spangler, and Williams, none of whom are former or current
officers or employees of  the Company or any  of its subsidiaries. No  executive
officer  of  the  Company  serves  as  an  officer,  director  or  member  of  a
compensation committee of any entity, an executive officer or director of  which
is  a member of  the Nominating and  Compensation Committee of  the Company. Mr.
Davidson is senior counsel of the law firm of Wyatt, Tarrant & Combs, located in
Louisville,  Kentucky.  During  1994,  BellSouth  Telecommunications,  Inc.,   a
subsidiary  of the  Company, retained  Wyatt, Tarrant &  Combs with  regard to a
variety of legal matters.  Mr. Criser is  a partner in the  law firm of  Mahoney
Adams  & Criser, P.A., located in  Jacksonville, Florida. During 1994, BellSouth
Telecommunications, Inc. retained Mahoney Adams & Criser, P.A. with regard to  a
variety  of legal matters. Mr.  Anderson is a partner in  the law firm of Phelps
Dunbar,   located   in    Jackson,   Mississippi.    During   1994,    BellSouth
Telecommunications, Inc. also retained Phelps Dunbar with regard to a variety of
legal matters.

                            ------------------------

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
                 AMONG BELLSOUTH, S&P 500 INDEX AND PEER GROUP*

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
   COMPARISON OF FIVE YEAR CUMULATIVE TOTAL
                    RETURN
<S>                                             <C>        <C>         <C>
Among BellSouth, S&P 500 Index, and Peer Group
                                                  S&P 500   Peer Avg.        BLS
1-Jan-90                                              100         100        100
31-Dec-90                                           96.89       96.51      99.37
31-Dec-91                                          126.28      101.72      99.09
31-Dec-92                                          135.94      112.61     103.99
31-Dec-93                                          149.58      133.18     123.12
31-Dec-94                                          151.61      126.45     120.54
</TABLE>

Assumes  $100 invested  on January  1, 1990,  with dividends  reinvested. End of
period prices. Peer return weighted by market capitalization.

* Peer  group:   Ameritech  Corporation,   Bell  Atlantic   Corporation,   NYNEX
  Corporation,  Pacific Telesis Group, SBC Communications  Inc., U S West, Inc.,
  and GTE Corporation.

                                       25
<PAGE>
                             EXECUTIVE COMPENSATION

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION

    The following table  sets forth,  for the  years ending  December 31,  1994,
1993,  and  1992,  the  compensation  paid  or  accrued  by  BellSouth  and  its
subsidiaries to each of the six named executive officers.

<TABLE>
<CAPTION>
                                           SUMMARY COMPENSATION TABLE
                                                     ($000)
                                                                                  LONG TERM
                                                                                 COMPENSATION
                                                  ANNUAL COMPENSATION           AWARDS    PAYOUTS
                                                                 OTHER       SECURITIES
                                                                 ANNUAL      UNDERLYING    LTIP      ALL OTHER
        NAME AND PRINCIPAL                   SALARY   BONUS   COMPENSATION    OPTIONS/    PAYOUTS   COMPENSATION
             POSITION                 YEAR    ($)     ($)(1)     ($)(2)       SARS (#)    ($)(3)       ($)(4)
<S>                                   <C>    <C>      <C>     <C>            <C>          <C>       <C>
 J. L. Clendenin                      1994   588.5(5) 880.4        13.2         97,340     100.2         526.1
 Chairman of the Board, President     1993   785.0    705.5        12.0         25,600       0           451.9
 and Chief Executive Officer          1992   755.0    609.0         9.4         35,388     838.6         451.8
 F. D. Ackerman                       1994   453.0    398.5        13.5         41,600      44.2         126.2
 Vice Chairman of the Board and       1993   428.0    324.2         9.2         11,300       0           115.7
 Chief Operating Officer              1992   400.0    282.5         8.4         15,619     446.4          99.0
 W. H. Alford                         1994   346.0    241.2        10.9         23,300      24.3         145.2
 Executive Vice President and         1993   328.0    181.0        12.2          6,200       0           136.2
 General Counsel                      1992   297.5    159.5         6.3          8,523     226.2         126.0
 H. C. Henry, Jr.                     1994   306.0    232.8         9.9         20,600      24.3          56.0
 Executive Vice President -           1993   293.0    179.5         7.4          6,200       0            44.4
 Corporate Relations                  1992   275.0    180.0         7.0          8,523     226.2          41.5
 E. Mauldin                           1994   288.5    229.0         9.0         19,400      24.3          95.8
 President - BellSouth Enterprises,   1993   270.0    183.6         8.2          6,200       0            44.1
 Inc.                                 1992   245.0    206.0         5.2          8,523     195.1          40.2
 W. O. McCoy                          1994   495.1    431.7         9.9        138,740     100.7       3,730.1
 Retired Vice Chairman of the         1993   469.0    328.7         9.4         11,300       0           286.9
 Board(6)                             1992   445.0    325.5         6.9         15,619     446.4         256.1
<FN>

(1)  Included for 1994 are amounts earned  under the Short Term Incentive  Plan,
     $765,  $348, $213, $208, $205.5, and $390, respectively, and amounts earned
     under the Shareholder Return Cash Plan, $115.4, $50.5, $28.2, $24.8,  $23.5
     and  $41.7, respectively,  which is more  fully described  under "Long Term
     Incentive Plan Awards in Fiscal Year 1994" on page 29.

(2)  Tax "gross up" for financial counseling and use of motor vehicle.

(3)  Amounts reported have been earned  under the Executive Long Term  Incentive
     Plan ("ELTIP") and the Shareholder Return Cash Plan ("SRCP"). Payouts under
     the  ELTIP  are made  every  three years  upon  final determination  of the
     performance results  and are  shown in  the last  year of  the  performance
     period.   The  ELTIP  is  more  fully   described  in  the  Nominating  and
     Compensation Committee Report on  Executive Compensation beginning at  page
     20.  Payments  under  the SRCP  are  made annually  if  certain performance
     criteria are met during the period. The SRCP is more fully described  under
     "Long  Term Incentive Plan Awards in Fiscal Year 1994" on page 29. The 1992
     amounts relate only to the ELTIP, and  the 1994 amounts relate only to  the
     SRCP.
</TABLE>

                                       26
<PAGE>
<TABLE>
<S>  <C>
(4)  Included  in this category are amounts for the six named executive officers
     for  the  following  compensation  plans:  (a)  above-market  interest   on
     voluntary  salary deferrals under nonqualified deferred compensation plans,
     $431.3, $91.2, $117.7, $34.4, $70.0, and $245.2, respectively; (b)  Company
     matching  contributions under  the Management  Savings Plan,  $45.3, $22.8,
     $17.6, $15.5, $15.0,  and $26.0,  respectively; and (c)  value of  benefits
     from  premiums  paid  by the  Company  under the  BellSouth  Life Insurance
     Program,  $35.5,  $12.2,  $9.9,  $6.1,  $10.8,  and  $21.0,   respectively.
     BellSouth uses the Present Value Ratio Method in determining the portion of
     each premium dollar attributable to the executive officer. The Company will
     recover the cost of premium payments from the cash value of the policies.

(5)  As  described  in  the  Nominating  and  Compensation  Committee  Report on
     Executive Compensation,  the  Board  of  Directors  restructured  the  1994
     compensation  for Mr. Clendenin,  reducing his annual  salary by $240.0 and
     establishing a  split-dollar  life insurance  policy  for him.  Under  this
     arrangement, the Company will utilize the savings from the salary reduction
     to pay premiums and will recover the cost of the premiums from the proceeds
     of  the policy. In 1994, the value of Mr. Clendenin's benefit from premiums
     paid by  the Company  was $14.0.  BellSouth uses  the Present  Value  Ratio
     Method  in determining the  portion of each  premium dollar attributable to
     Mr. Clendenin.

(6)  During 1994, Mr. McCoy, Vice Chairman of the Board, retired from  BellSouth
     under  the terms of a succession  agreement. Pursuant to the agreement, Mr.
     McCoy retired prior to  normal retirement age and  received payment of  two
     times  annual base pay, $994.0,  and two times a  full year's annual bonus,
     $551.6. He also  received continued  participation in ELTIP  and a  special
     grant of stock options and of SRCP units, estimated to be valued at $108.1,
     $664.6  and $463.5, respectively. The actual  amounts received by Mr. McCoy
     with respect  to these  items  will depend  on various  factors,  including
     future  corporate performance  and stock price  appreciation. The estimated
     value of  the stock  options has  been calculated  using the  Black-Scholes
     option  pricing  model. (See  "Option/SAR  Grants in  1994"  on page  29 at
     footnote 5.) Consequently, there is no assurance that the value realized by
     Mr. McCoy  will  be at  or  near these  estimated  values. Mr.  McCoy  also
     received  adjusted  benefits  under the  Supplemental  Executive Retirement
     Plan, which will  entitle him to  future payments, the  aggregate value  of
     which  is estimated to  be $621.5, assuming normal  life expectancy, and an
     extended financial counseling benefit, the  maximum value of which will  be
     $34.6 if utilized.
</TABLE>

                                       27
<PAGE>
STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

    The  following  table contains  information  concerning the  grant  of stock
options and stock appreciation rights  ("SARs") under the BellSouth  Corporation
Stock Option Plan to the six named executive officers during 1994.

                           OPTION/SAR GRANTS IN 1994

<TABLE>
<CAPTION>
                           NUMBER OF    INDIVIDUAL GRANTS
                           SECURITIES
                           UNDERLYING      % OF TOTAL
                            OPTIONS/      OPTIONS/SARS                                 GRANT-DATE
                              SARS         GRANTED TO       EXERCISE OR                 PRESENT
                            GRANTED         EMPLOYEES       BASE PRICE    EXPIRATION    VALUE(5)
          NAME                (#)        IN FISCAL YEAR       ($/SH)         DATE        ($000)
<S>                        <C>          <C>                 <C>           <C>          <C>
                             41,800(1)        2.37%                60.31      2/2/04       349.9
                             53,900(2)        3.06%                84.43      2/2/04       171.9
 J. L. Clendenin              1,640(3)        0.09%                60.75      5/2/04        17.2
                             18,300(1)        1.04%                60.31      2/2/04       153.2
 F. D. Ackerman              23,300(2)        1.32%                84.43      2/2/04        74.3
                             10,200(1)        0.58%                60.31      2/2/04        85.4
 W. H. Alford                13,100(2)        0.74%                84.43      2/2/04        41.8
                              9,000(1)        0.51%                60.31      2/2/04        75.3
 H. C. Henry, Jr.            11,600(2)        0.66%                84.43      2/2/04        37.0
                              8,500(1)        0.48%                60.31      2/2/04        71.1
 E. Mauldin                  10,900(2)        0.62%                84.43      2/2/04        34.8
                             20,100(1)        1.14%                60.31      2/2/04       168.2
                             25,600(2)        1.45%                84.43      2/2/04        81.7
                              1,640(3)        0.09%                60.75      5/2/04        17.2
                             40,200(4)        2.28%                54.63    12/30/04       417.3
 W. O. McCoy                 51,200(4)        2.90%                76.48    12/30/04       247.3
<FN>
(1)  Under provisions of the BellSouth Corporation Stock Option Plan ("the Stock
     Option  Plan"),  the  Board  of  Directors  granted  stock  options  to key
     employees to purchase  shares of BellSouth  Common Stock within  prescribed
     periods  at prices equal to the fair market  value of the stock on the date
     of the grant. Options granted in 1994 generally become vested at the end of
     the five year  vesting period, determined  from the date  of the grant.  No
     stock appreciation rights were granted in 1994.
(2)  As  an additional performance incentive, the  Board of Directors, under the
     Stock Option  Plan, granted  stock  options to  key employees  to  purchase
     shares of BellSouth Common Stock within prescribed periods with an exercise
     price  40% in excess of  the stock price on the  date of the grant. Options
     granted in 1994 generally become vested at the end of the five year vesting
     period, determined from the date of the grant.
(3)  Incentive Stock Options  were awarded  to certain officers  based on  their
     achievement   of  ownership  of  specified   levels  of  Company  stock  as
     established by the  Board of  Directors. These options,  awarded at  prices
     equal  to the fair market value of the stock on the date of the grant, vest
     six months from the date of the grant.
(4)  Options granted under  Mr. McCoy's succession  agreement with the  Company.
     This  agreement is more fully  described under "Retirement Arrangements" on
     page 31.
</TABLE>

                                       28
<PAGE>
<TABLE>
<S>  <C>
(5)  These amounts represent the estimated fair value of stock options, measured
     at the date of  grant using the Black-Scholes  option pricing model.  There
     are four underlying assumptions used in developing the grant valuations: an
     expected  volatility of 16.0%; an expected  term to exercise of seven years
     for 1994 grants; interest  rates equal to the  U.S. Treasury Note rates  in
     effect  at the date of the  grant (February 1, 1994 -  5.64%; May 2, 1994 -
     7.08%; December 29, 1994 - 7.79%) for the expected term of the option;  and
     a dividend yield of 4.74%. The actual value, if any, an officer may realize
     will  depend on the  amount by which  the stock price  exceeds the exercise
     price on  the date  the  option is  exercised.  Consequently, there  is  no
     assurance  the value realized  by an officer  will be at  or near the value
     estimated above.  These  amounts  should  not  be  used  to  predict  stock
     performance.
</TABLE>

OPTION/SAR EXERCISES AND HOLDINGS

    The  following table  sets forth information  with respect to  the six named
executive officers concerning the  exercise of options  and/or SARs during  1994
and unexercised options and SARs held on December 31, 1994:

                    AGGREGATED OPTIONS/SAR EXERCISES IN 1994
                     AND FISCAL YEAR-END OPTION/SAR VALUES

<TABLE>
<CAPTION>

                                                     NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                                    UNDERLYING UNEXERCISED       IN-THE-MONEY OPTIONS/SARS
                                         VALUE          OPTIONS/SARS AT             AT FISCAL YEAR-END
                      SHARES ACQUIRED   REALIZED      FISCAL YEAR-END (#)                 ($000)
        NAME          ON EXERCISE (#)    ($000)   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
<S>                   <C>               <C>       <C>           <C>             <C>           <C>
 J. L. Clendenin           39,913          223.6      1,640        156,688              0          121.6
 F. D. Ackerman             3,693           86.8     18,349         68,519              0           53.7
 W. H. Alford                   0              0      9,915         38,023              0           29.3
 H. C. Henry, Jr.               0              0      8,355         35,323              0           29.3
 E. Mauldin                     0              0      7,415         34,123              0           29.3
 W. O. McCoy                9,738          246.1    186,375              0          105.2              0
</TABLE>

LONG TERM INCENTIVE PLAN AWARDS IN FISCAL YEAR 1994

    The  following table provides information concerning  awards made to the six
named executive officers during 1994 under the BellSouth Shareholder Return Cash
Plan. Each performance unit awarded  represents the contingent right to  receive
an  amount  of  cash based  upon  BellSouth's Total  Shareholder  Return ("TSR")
relative to the TSR performance  of the other selected communications  companies
("the  peer group"). Under  this plan, if  BellSouth's TSR is  90 percent of the
peer group's median TSR, 100 percent of  the award is paid. This represents  the
maximum amount that can be paid under the plan. If BellSouth's TSR is 75 percent
of  the peer group's median, 25 percent will be paid. If BellSouth's TSR is less
than 75 percent of the peer group's  median, or if BellSouth's TSR is less  than
the  lowest member  of the  peer group, no  award will  be paid.  If, during the
remaining life  of the  award, BellSouth's  TSR improves  relative to  the  peer
group,  further payments of previously  unpaid amounts would be  made up to, but
not in excess of, the  original value of the award.  Amounts which are not  paid
out during the life of the award are forfeited.

    For officers of the Company, the Board of Directors prescribes the number of
units  to be awarded to  each individual based on  the compensation band of that
officer at the  time of  the award.  The value of  an award  unit is  determined
annually based on the annual amount of dividends paid per share of common stock.
The  awards are payable  solely in cash  and may not  be deferred. Unpaid awards
which are  carried  forward for  possible  payout  do not  earn  interest.  Plan
participants may not sell, assign or otherwise transfer the awards.

                                       29
<PAGE>
                  LONG-TERM INCENTIVE PLANS -- AWARDS IN 1994

<TABLE>
<CAPTION>
                                                                     ESTIMATED FUTURE PAYOUTS
                                                                          UNDER NON-STOCK
                                                                         PRICE-BASED PLANS
                         NUMBER OF          PERFORMANCE OR
                                                                              ($000)
<S>                   <C>                <C>                    <C>           <C>          <C>
                      SHARES, UNITS OR          OTHER
                        OTHER RIGHTS         PERIOD UNTIL
                            (#)          MATURATION OR PAYOUT
                                                                THRESHOLD      TARGET      MAXIMUM
        NAME                                                       ($)         ($)(1)       ($)(1)
 J. L. Clendenin           41,800              1994-1998           115.4         461.5       461.5
 F. D. Ackerman            18,300              1994-1998            50.5         202.0       202.0
 W. H. Alford              10,200              1994-1998            28.2         112.6       112.6
 H. C. Henry, Jr.           9,000              1994-1998            24.8          99.4        99.4
 E. Mauldin                 8,500              1994-1998            23.5          93.8        93.8
 W. O. McCoy               60,300              1994-1998           166.4         665.7       665.7
<FN>
(1) Since the plan provides for payment not to exceed 100% of the units granted,
    the target award amount and the maximum award amount are the same.
</TABLE>

PENSION AND OTHER RETIREMENT BENEFITS

    The  following table shows the estimated  single life annual pension annuity
benefit  provided  to  eligible   participants  under  the  BellSouth   Personal
Retirement  Account  Pension  Plan  and  the  BellSouth  Supplemental  Executive
Retirement Plan ("SERP") combined, based  on the specified remuneration  classes
and  years of credited service. The  SERP provides benefits that would otherwise
be denied participants by reason of certain Internal Revenue Code limitations on
qualified benefit plans.  The amounts set  forth as payable  in the table  below
assume  an undiscounted retirement  age and are reduced,  in accordance with the
Plan, by  an  average  Social  Security  Primary  Insurance  benefit  determined
annually to be payable at age 65.

                               PENSION PLAN TABLE
                                    ($000'S)

<TABLE>
<CAPTION>
                                     YEARS OF SERVICE
Remuneration       15         20         25         30         35         40         45
<S>              <C>        <C>        <C>        <C>        <C>        <C>       <C>
        200         44.9       64.9       79.9       94.9      104.9      114.9       124.9
        400        104.9      144.9      174.9      204.9      224.9      244.9       264.9
        600        164.9      224.9      269.9      314.9      344.9      374.9       404.9
        800        224.9      304.9      364.9      424.9      464.9      504.9       544.9
      1,000        284.9      384.9      459.9      534.9      584.9      634.9       684.9
      1,500        434.9      584.9      697.4      809.4      884.9      959.9     1,034.9
      1,600        464.9      624.9      744.9      864.9      944.9    1,024.9     1,104.9
</TABLE>

                                       30
<PAGE>
    Pension  benefits are based  on the average  compensation (salary and bonus)
over  the  five-year  period   preceding  retirement.  Therefore,  the   covered
compensation  presented in the table below  for the six named executive officers
is based  upon  the last  five-year  average of  pension  eligible  compensation
actually  paid and, as such,  will differ from the  salary and bonus amounts set
forth in the  Summary Compensation  Table (p. 26).  In addition,  the number  of
whole years of credited service obtained in 1994 is presented.

<TABLE>
<CAPTION>
                              COVERED COMPENSATION     YEARS OF SERVICE
                NAME                ($000'S)                 (#)
          <S>                 <C>                      <C>
          J. L. Clendenin             1,399.0                 39
          F. D. Ackerman                647.7                 30
          W. H. Alford                  457.6                 30
          H. C. Henry, Jr.              426.0                 29
          E. Mauldin                    406.2                 30
          W. O. McCoy                   802.2                 35
</TABLE>

RETIREMENT ARRANGEMENTS

    The  Board of Directors  has extended to the  Company the authority, through
December 1995, to enter  into long range  succession planning arrangements  with
certain  officers  below the  Chief Executive  Officer  level. During  1994, the
Company renegotiated its arrangement with Mr. Ackerman and entered into  similar
arrangements  with  Mr.  McCoy  and Mr.  Mauldin.  The  agreements  with Messrs.
Ackerman and Mauldin each  require that the officer  retire during the  calendar
year  of  his 60th  birthday,  and the  agreement  with Mr.  McCoy  required his
retirement during the calendar year of his 61st birthday. In order to compensate
the officers for  amounts they would  have received had  they remained with  the
Company  until the age of 65, the agreements entitle them to severance benefits.
In the case of Messrs. McCoy  and Ackerman, these benefits will include  payment
of  an amount  equal to  two times their  annual base  pay plus  two times their
standard bonus for the year of retirement, and in the case of Mr. Mauldin  these
benefits  will include payment of  an amount equal to  two times his annual base
pay plus  the amount  of  his standard  bonus for  the  year of  retirement.  In
addition,  each of these officers will also receive a guaranteed pension benefit
level, an additional grant under both the Stock Option Plan and the  Shareholder
Return  Cash Plan equal to, in the case of Messrs. McCoy and Ackerman, twice the
number of options and  units, respectively, most recently  granted, and, in  the
case  of  Mr.  Mauldin, the  number  of  options and  units,  respectively, most
recently granted and  financial counseling  through age  sixty-seven. Mr.  McCoy
retired  under  the terms  of  his agreement  effective  December 29,  1994. See
"Summary of Cash and Certain Other Compensation" at page 26.
                            ------------------------

   DIRECTOR NOMINEES OR OTHER BUSINESS FOR PRESENTATION AT THE ANNUAL MEETING

    Shareholders who wish to present  director nominations or other business  at
the Annual Meeting are required to notify the Secretary of their intent at least
60  days but  not more  than 120  days before  the meeting  and the  notice must
provide information  as  required  in  the  By-laws.  A  copy  of  these  By-law
requirements  will be provided  upon request in  writing to Secretary, BellSouth
Corporation, 1155 Peachtree St., N.E., Room 14B06, Atlanta, Georgia  30309-3610.
This  requirement  does  not  affect  the  deadline  for  submitting shareholder
proposals for inclusion in the Proxy Statement, nor does it apply to questions a
shareholder may wish to ask at the meeting.

      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

    Section 16(a) of the Securities Exchange Act of 1934 requires the  Company's
directors  and executive officers, and any persons who own more than ten percent
of the  Company's  Common  Stock,  to file  with  the  Securities  and  Exchange
Commission  initial reports of ownership and  reports of changes in ownership of
Common Stock.  Such persons  are  required by  SEC  regulations to  furnish  the
Company with copies of all Section 16(a) forms they file.

                                       31
<PAGE>
    To  the Company's knowledge,  based solely on  review of the  copies of such
reports furnished  to the  Company  and written  representations that  no  other
reports were required, during the year ended December 31, 1994, all such Section
16(a) filing requirements were complied with, except that Mr. Mark Feidler, Vice
President  -- Corporate  Development, reported his  receipt of  shares under the
BellSouth Enterprises,  Inc. stock  bonus  plan two  weeks  late; Mr.  James  H.
Blanchard, a director, filed a Form 4 reporting a purchase of shares through his
Keogh  account three months late and a Form 4 reporting a subsequent purchase of
shares one month late; and  Mr. Marshall M. Criser, a  director, filed a Form  4
reporting a purchase of shares for his IRA three days late.

               SHAREHOLDER PROPOSALS FOR THE 1996 PROXY STATEMENT

    Any   shareholder   satisfying  the   Securities  and   Exchange  Commission
requirements and  wishing to  submit a  proposal  to be  included in  the  Proxy
Statement for the 1996 Annual Meeting of Shareholders should submit the proposal
in  writing to  Secretary, BellSouth  Corporation, 1155  Peachtree Street, N.E.,
Room 14B06, Atlanta, Georgia  30309-3610. BellSouth must  receive a proposal  by
November  13, 1995 in order to consider  it for inclusion in the Proxy Statement
for the 1996 Annual Meeting of Shareholders.

                               OTHER INFORMATION

    Consolidated financial statements for BellSouth Corporation are attached  as
an  appendix to this Proxy Statement and are included in the report on Form 10-K
to be filed with the Securities and Exchange Commission, 450 Fifth Street, N.W.,
Washington,  D.C.  20549,  and  the  New  York,  Boston,  Chicago,  Pacific  and
Philadelphia stock exchanges.

    A  copy of the Annual  Report on Form 10-K as  filed with the Securities and
Exchange Commission for the  year 1994 (excluding  exhibits) will be  furnished,
without  charge, by writing to  Secretary, BellSouth Corporation, 1155 Peachtree
Street, N.E., Room 14B06, Atlanta, Georgia 30309-3610.

                            SOLICITATION OF PROXIES

    The cost of  soliciting proxies will  be borne by  BellSouth. BellSouth  has
retained  Morrow  & Co.,  Inc. to  solicit proxies,  by mail,  in person,  or by
telephone, at  an estimated  cost of  $18,500 plus  reimbursement of  reasonable
out-of-pocket expenses. In addition, employees of BellSouth may likewise solicit
proxies.

    The  above Notice of Annual Meeting and Proxy Statement are sent by order of
the BellSouth Board of Directors.

Arlen G. Yokley
Vice President, Secretary and Treasurer
Dated: March 13, 1995

                                       32
<PAGE>
                             BELLSOUTH CORPORATION
              ANNUAL FINANCIAL STATEMENTS AND REVIEW OF OPERATIONS
                     SELECTED FINANCIAL AND OPERATING DATA
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                           1994        1993        1992        1991        1990
                                                        ----------  ----------  ----------  ----------  ----------
<S>                                                     <C>         <C>         <C>         <C>         <C>
Operating Revenues....................................  $   16,845  $   15,880  $   15,202  $   14,445  $   14,345
Operating Expenses (1)................................      12,787      13,593      12,041      11,636      11,318
                                                        ----------  ----------  ----------  ----------  ----------
Operating Income......................................       4,058       2,287       3,161       2,809       3,027
Interest Expense......................................         666         689         746         802         774
Other Income, net.....................................          11           8         178         253         157
Provision for Income Taxes............................       1,243         572         934         753         778
Extraordinary Loss, net of tax........................      --             (87)        (41)     --          --
Accounting Change, net of tax.........................      --             (67)     --             (35)     --
                                                        ----------  ----------  ----------  ----------  ----------
  Net Income..........................................  $    2,160  $      880  $    1,618  $    1,472  $    1,632
                                                        ----------  ----------  ----------  ----------  ----------
                                                        ----------  ----------  ----------  ----------  ----------
Earnings Per Share....................................  $     4.35  $     1.77  $     3.30  $     3.04  $     3.38
Dividends Declared Per Common Share...................  $     2.76  $     2.76  $     2.76  $     2.76  $     2.68
Book Value Per Share..................................  $    28.95  $    27.20  $    27.94  $    26.93  $    26.28
Return to Average Common Equity.......................        15.4%        6.3%       11.9%       11.3%       12.8%
Weighted Average Common Shares Outstanding............       496.6       496.1       490.8       484.3       482.4
Return on Average Total Capital.......................        11.5%        6.1%        9.8%        9.4%       10.4%
Total Assets..........................................  $   34,397  $   32,873  $   31,463  $   30,942  $   30,207
Capital Expenditures..................................  $    3,600  $    3,486  $    3,189  $    3,102  $    3,191
Long-Term Debt........................................  $    7,435  $    7,381  $    7,360  $    7,677  $    7,781
Debt Ratio at End of Period...........................        39.3%       40.2%       39.0%       41.3%       40.7%
Ratio of Earnings to Fixed Charges (2)................        5.34        2.98        4.00        3.47        3.68
Total Employees.......................................      92,121      95,084      97,112      96,084     101,945
Telephone Employees (3)...............................      73,764      77,958      79,453      79,743      85,967
Telephone Employees per 10,000 Access Lines...........        36.5        40.3        42.6        44.1        49.1
Business Volumes (In Millions): (4)
Network Access Lines in Service:
  Residence...........................................        14.2        13.7        13.3        12.9        12.6
  Business............................................         5.8         5.4         5.1         4.8         4.6
  Other...............................................          .2          .2          .2          .3          .3
                                                        ----------  ----------  ----------  ----------  ----------
    Total.............................................        20.2        19.3        18.6        18.0        17.5
                                                        ----------  ----------  ----------  ----------  ----------
                                                        ----------  ----------  ----------  ----------  ----------
Access Minutes of Use:
  Interstate..........................................    57,778.1    53,345.0    50,546.4    47,255.3    44,903.3
  Intrastate..........................................    16,887.8    15,260.9    13,994.2    13,237.7    12,119.5
Toll Messages.........................................     1,558.6     1,511.4     1,462.2     1,504.1     1,496.4
Cellular Customers (In Thousands): (5)
  Domestic............................................     2,155.8     1,559.1     1,118.1       774.2       498.3
  International.......................................       361.3       192.2        77.6        26.0         5.1
                                                        ----------  ----------  ----------  ----------  ----------
    Total.............................................     2,517.1     1,751.3     1,195.7       800.2       503.4
                                                        ----------  ----------  ----------  ----------  ----------
                                                        ----------  ----------  ----------  ----------  ----------
<FN>
- --------------------------
(1)  Operating Expenses for 1993 include a charge for restructuring of $1,136.4,
    which reduced net income by $696.6. See Note K to the Consolidated Financial
    Statements.
(2) For the purpose of this ratio:  (i) earnings have been calculated by  adding
    income before income taxes, interest expense, such portion of rental expense
    representative  of the interest factor on  such rentals and equity in losses
    from less-than-50%-owned investments (accounted for under the equity  method
    of   accounting)  less  the  excess  of  earnings  over  distributions  from
    less-than-50%-owned investments (accounted  for under the  equity method  of
    accounting);  (ii) fixed charges are comprised of total interest expense and
    such portion of rental expense representative of the interest factor on such
    rentals.
(3) Effective in 1994, telephone employees exclude those employees in  BellSouth
    Telecommunications'   subsidiaries   which   are   unrelated   to  telephone
    operations; prior years have been restated.
(4) Prior period operating data are revised  at later dates to reflect the  most
    current   information.  The  above  information  reflects  the  latest  data
    available for the periods indicated.
(5) Equity Basis.
</TABLE>

                                      A-1
<PAGE>
                             BELLSOUTH CORPORATION
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

    BellSouth Corporation  (BellSouth) is  a  holding company  headquartered  in
Atlanta,   Georgia  whose  operating  telephone  company  subsidiary,  BellSouth
Telecommunications,  Inc.   (BellSouth   Telecommunications)  serves,   in   the
aggregate,  approximately  two-thirds  of  the population  and  one-half  of the
territory within Alabama,  Florida, Georgia,  Kentucky, Louisiana,  Mississippi,
North  Carolina,  South  Carolina  and  Tennessee.  BellSouth Telecommunications
primarily provides  local  exchange  service and  toll  communications  services
within  court-defined geographic areas, called  Local Access and Transport Areas
(LATAs), and provides network access services to enable interLATA communications
using  the   long-distance  facilities   of  interexchange   carriers.   Through
subsidiaries,  other telecommunications services and  products are provided both
inside and outside the nine-state BellSouth Telecommunications region. BellSouth
Enterprises, Inc. (BellSouth Enterprises), another wholly-owned subsidiary, owns
businesses providing  wireless  and international  communications  services  and
advertising and publishing products.

    Approximately  72%, 73% and 74% of  BellSouth's Total Operating Revenues for
the years ended December  31, 1994, 1993 and  1992, respectively, and a  greater
portion  of  net  income  were  from  wireline  services  provided  by BellSouth
Telecommunications. Charges for local service, access services and toll for  the
year  ended  December 31,  1994 accounted  for approximately  57%, 33%  and 10%,
respectively, of the wireline revenues  discussed above. Revenues from  wireless
communications  services  and  directory  advertising  and  publishing  services
accounted for  approximately  12%  and  9%,  respectively,  of  Total  Operating
Revenues  for the year ended  December 31, 1994. The  remainder of such revenues
was derived principally from other  nonregulated services provided by  BellSouth
Telecommunications.

RESULTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                                           PERCENT CHANGE
                                                                        --------------------
                                                                        1994 VS.   1993 VS.
                                       1994        1993        1992       1993       1992
                                    ----------  ----------  ----------  ---------  ---------
<S>                                 <C>         <C>         <C>         <C>        <C>
Net Income........................  $  2,159.8  $    880.1  $  1,617.7    145.4%     (45.6%)
Earnings Per Share................  $     4.35  $     1.77  $     3.30    145.8      (46.4)
</TABLE>

    Net  Income and  Earnings Per Share  for 1994 increased  $1,279.7 and $2.58,
respectively, compared  to 1993.  The  increases were  attributable in  part  to
revenue  growth, driven  by continued  growth of  access lines  and the cellular
customer base; cost control measures at BellSouth Telecommunications,  including
salary  and wage savings  attributable to the  restructuring plan implemented in
1993; and gains of $67.5 ($.14 per share) and $40.1 ($.08 per share) related  to
the  sale of two international cellular investments. The increases were also due
to the effect of charges in 1993 which, in the aggregate, reduced Net Income and
Earnings Per Share by  $938.2 and $1.88, respectively,  for that year. The  1993
charges  include  $696.6  ($1.40  per share)  for  restructuring  of BellSouth's
telephone operations (see Note K); $86.6 ($.17 per share) for the refinancing of
certain  long-term   debt  issues   at  lower   interest  rates   by   BellSouth
Telecommunications  (see Note  E); $67.4  ($.14 per  share) for  the retroactive
adoption  of  Statement  of  Financial  Accounting  Standards  (SFAS)  No.  112,
"Employers'  Accounting for Postemployment Benefits" (see Note N); $47 ($.09 per
share)  for  the  initial  impact   of  a  regulatory  settlement  in   Florida;
approximately  $25 ($.05 per  share) associated with  severe 1993 winter weather
conditions; and  $15.6  ($.03 per  share)  related  to the  federal  income  tax
legislation enacted in 1993.

    Net  Income  and Earnings  Per Share  for 1993  decreased $737.6  and $1.53,
respectively, compared to the previous year. The decreases were due primarily to
the impact  of the  restructuring  and other  charges,  as discussed  above;  an
additional  charge  of  approximately  $30  ($.06  per  share)  related  to  the

                                      A-2
<PAGE>
1993 federal  income tax  legislation;  and the  inclusion  of gains  in  1992's
results of $39.5 ($.08 per share) and $32.9 ($.07 per share), respectively, from
the settlements of a federal income tax matter and prior year regulatory issues.
The  1993  decreases  were  partially  offset  by  overall  growth  of operating
revenues, reflecting  improvement in  key business  volumes, and  the effect  of
charges  in  1992 of  $40.7  ($.08 per  share)  for the  refinancing  of certain
long-term debt issues  at lower interest  rates by BellSouth  Telecommunications
(see  Note E) and  approximately $28 ($.06 per  share) associated with Hurricane
Andrew.

VOLUMES OF BUSINESS

    Network Access Lines in Service at December 31 (Thousands):

<TABLE>
<CAPTION>
                                                                                         PERCENT CHANGE
                                                                                     ----------------------
                                                                                      1994 VS.    1993 VS.
                                                    1994        1993        1992        1993        1992
                                                 ----------  ----------  ----------  ----------  ----------
<S>                                              <C>         <C>         <C>         <C>         <C>
By Type:
  Residence....................................    14,195.2    13,691.4    13,298.3       3.7%        3.0%
  Business.....................................     5,770.5     5,388.3     5,088.1       7.1         5.9
  Other........................................       254.3       252.9       263.2       0.6        (3.9)
                                                 ----------  ----------  ----------
    Total......................................    20,220.0    19,332.6    18,649.6       4.6         3.7
                                                 ----------  ----------  ----------
                                                 ----------  ----------  ----------
By State:
  Florida......................................     5,349.7     5,096.6     4,901.0       5.0         4.0
  Georgia......................................     3,353.6     3,166.7     3,040.2       5.9         4.2
  Tennessee....................................     2,337.0     2,236.0     2,149.3       4.5         4.0
  Louisiana....................................     2,037.3     1,963.3     1,917.9       3.8         2.4
  North Carolina...............................     1,993.8     1,896.2     1,821.5       5.1         4.1
  Alabama......................................     1,726.4     1,668.3     1,610.2       3.5         3.6
  South Carolina...............................     1,243.5     1,199.8     1,168.2       3.6         2.7
  Mississippi..................................     1,118.4     1,076.6     1,040.8       3.9         3.4
  Kentucky.....................................     1,060.3     1,029.1     1,000.5       3.0         2.9
                                                 ----------  ----------  ----------
    Total......................................    20,220.0    19,332.6    18,649.6       4.6         3.7
                                                 ----------  ----------  ----------
                                                 ----------  ----------  ----------
</TABLE>

    The rate of growth in access lines continued to be particularly strong, 4.6%
in 1994, compared to a 3.7% rate of increase in 1993. The number of access lines
in service  since December  31,  1993 increased  by approximately  887,400.  The
overall  increase, led  by growth  in Georgia,  North Carolina  and Florida, was
primarily attributable to  continued economic  improvement, including  expanding
employment in BellSouth Telecommunications' nine-state region and an increase in
the  number of second residential lines.  Second residential lines accounted for
approximately 40.2% and 22.8% of the overall increases in residence access lines
and total access lines, respectively, since December 31, 1993. The growth  rates
in  1994 for total residence and business  lines of 3.7% and 7.1%, respectively,
improved compared to growth rates of 3.0% and 5.9%, respectively, in 1993.

    Access Minutes of Use (Millions):

<TABLE>
<CAPTION>
                                                                                           PERCENT CHANGE
                                                                                     --------------------------
                                                                                       1994 VS.      1993 VS.
                                                    1994        1993        1992         1993          1992
                                                 ----------  ----------  ----------  ------------  ------------
<S>                                              <C>         <C>         <C>         <C>           <C>
Interstate.....................................    57,778.1    53,345.0    50,546.4         8.3%          5.5%
Intrastate.....................................    16,887.8    15,260.9    13,994.2        10.7           9.1
                                                 ----------  ----------  ----------
  Total........................................    74,665.9    68,605.9    64,540.6         8.8           6.3
                                                 ----------  ----------  ----------
                                                 ----------  ----------  ----------
</TABLE>

    Access  minutes  of  use  represent   the  volume  of  traffic  carried   by
interexchange  carriers  between LATAs,  both  interstate and  intrastate, using
BellSouth Telecommunications' local facilities. In 1994, total access minutes of
use increased  by 6,060.0  million (8.8%)  compared to  an increase  of 6.3%  in

                                      A-3
<PAGE>
1993.  The 1994 increase in access minutes  of use was partially attributable to
access line growth, promotions by the interexchange carriers and intraLATA  toll
competition,  which has  the effect  of increasing  access minutes  of use while
reducing toll messages carried  over BellSouth Telecommunications' network.  The
growth  rate in total minutes of use  continues to be negatively impacted by the
effects of bypass and the migration  of interexchange carriers to categories  of
service  (e.g.,  special  access) that  have  a  fixed charge  as  opposed  to a
volume-driven charge and to high capacity  services, which causes a decrease  in
minutes of use.

<TABLE>
<CAPTION>
                                                                                            PERCENT CHANGE
                                                                                      --------------------------
                                                                                        1994 VS.      1993 VS.
                                                       1994       1993       1992         1993          1992
                                                     ---------  ---------  ---------  ------------  ------------
<S>                                                  <C>        <C>        <C>        <C>           <C>
Toll Messages (Millions)...........................    1,558.6    1,511.4    1,462.2         3.1%          3.4%
</TABLE>

    Toll  messages are comprised of  Message Telecommunications Service and Wide
Area Telecommunications Service. Also, effective in 1994, toll messages  include
messages  completed under optional  calling plans (OCPs),  which provide reduced
rates for toll calls within a LATA. Prior period toll message volumes have  been
restated to reflect this change. The pricing of services provided under OCPs has
stimulated  volume  growth. Accordingly,  the  trend of  declining  toll message
volumes in  prior  periods  has  been reversed  by  the  inclusion  of  messages
completed under these plans.

    Toll  messages  increased  by 47.2  million  (3.1%) compared  to  a restated
increase of 3.4% in 1993. The 1994 increase, attributable in part to the  growth
of  messages completed  under OCPs  and stimulation  resulting from  access line
growth, was partially  offset by the  effect of optional  extended area  calling
plans  which,  based on  a customer's  election, provide  for a  wider toll-free
calling area.

    In September 1994, South Carolina implemented an expanded local area calling
plan. While the South  Carolina plan's impact on  1994 toll message volumes  was
negligible, this plan and future implementation of other such plans in BellSouth
Telecommunications'  service region,  coupled with competition  in the intraLATA
toll market, will adversely impact future  toll message volumes. Local area  and
optional  extended area calling  plans and the effects  of competition result in
the transfer  of  calls  from  toll to  local  service  and  access  categories,
respectively,  but  the  corresponding  revenues are  not  generally  shifted at
commensurate rates.

    Wireless Customers (Equity Basis):

<TABLE>
<CAPTION>
                                                                                        PERCENT CHANGE
                                                                                   -------------------------
                                                                                     1994 VS.     1993 VS.
                                               1994         1993         1992          1993         1992
                                            -----------  -----------  -----------  ------------  -----------
<S>                                         <C>          <C>          <C>          <C>           <C>
Domestic Cellular.........................    2,155,800    1,559,100    1,118,100        38.3%        39.4%
International Cellular....................      361,300      192,200       77,600        88.0        147.7
Domestic Paging Customers.................    1,614,100    1,232,200      977,200        31.0         26.1
</TABLE>

    The wireless communications businesses have become a significant contributor
to BellSouth's  operations, primarily  due  to the  continued expansion  of  the
customer  base for  mobile communications services.  Domestic cellular customers
increased by 596,700 (38.3%) since December 31, 1993. While the rate of increase
has declined since 1993, the overall penetration rate (number of customers as  a
percentage  of the  total population  in the  service territory)  increased from
4.01% at December 31, 1993 to 5.50%  at December 31, 1994. Total minutes of  use
have  also continued to  increase, although average minutes  of use per cellular
customer declined  slightly  due to  the  trend of  increased  penetration  into
lower-usage market segments.

    The  number of international cellular customers increased by 169,100 (88.0%)
since December  31, 1993.  Growth  in total  minutes  of use  for  international
cellular  properties  remained strong  due to  demand stimulated  by competitive
programs, underdeveloped land-line service and the development of operations  in
Australia and Denmark.

                                      A-4
<PAGE>
    Domestic  paging customers increased  by 381,900 (31.0%)  since December 31,
1993 due primarily to the acquisition of the remaining 50% ownership interest in
a paging business, effective  August 1, 1994, and  also to continued success  of
the  retail  distribution  program  and  aggressive  pricing  strategies  in the
reseller market. Of  the overall  growth, approximately  210,000 customers  were
attributable  to  the  acquisition.  Excluding the  effect  of  the acquisition,
domestic paging  customers  increased  by approximately  171,900  (14.0%)  since
December 31, 1993.

OPERATING REVENUES

    Total  Operating Revenues increased $964.2 (6.1%) compared to an increase of
$678.7 (4.5%) during 1993. The increases  resulted from growth in revenues  from
BellSouth's  wireline telephone businesses, coupled  with a significant increase
in revenues  from  wireless  communications  businesses.  Traditionally,  local,
access  and toll services offered by BellSouth Telecommunications have primarily
accounted for increases in operating revenues. BellSouth, however, continues  to
experience  a gradually  increasing shift in  the relative  contributions of its
revenue sources toward wireless services.

    The components of Total Operating Revenues were as follows:

<TABLE>
<CAPTION>
                                                                           PERCENT CHANGE
                                                                        --------------------
                                                                        1994 VS.   1993 VS.
                                    1994         1993         1992        1993       1992
                                 -----------  -----------  -----------  ---------  ---------
<S>                              <C>          <C>          <C>          <C>        <C>
Local Service..................  $   6,863.1  $   6,577.3  $   6,236.0      4.3%       5.5%
Interstate Access..............      3,127.2      2,991.2      2,945.6      4.5        1.5
Intrastate Access..............        908.3        881.9        871.8      3.0        1.2
Toll...........................      1,190.1      1,219.5      1,248.8     (2.4)      (2.3)
Directory Advertising and
 Publishing....................      1,556.0      1,515.4      1,459.8      2.7        3.8
Wireless Communications........      2,066.3      1,553.4      1,195.6     33.0       29.9
Other Services.................      1,133.5      1,141.6      1,244.0     (0.7)      (8.2)
                                 -----------  -----------  -----------
  Total Operating Revenues.....  $  16,844.5  $  15,880.3  $  15,201.6      6.1        4.5
                                 -----------  -----------  -----------
                                 -----------  -----------  -----------
</TABLE>

    LOCAL SERVICE  revenues  reflect  amounts  billed  to  customers  for  local
exchange services, which include connection to the network and secondary central
office  feature services,  such as  custom calling  features and  custom dialing
packages. Local Service revenues for 1994 increased $285.8 (4.3%) compared to an
increase of $341.3 (5.5%) in 1993.

    The increase in  1994 was  due primarily to  an increase  of 887,400  access
lines  since December  31, 1993.  Also contributing  to the  increase was growth
attributable to optional extended area calling  plans. The increase in 1994  was
partially  offset  by  rate reductions,  principally  in Louisiana  and  also in
Florida and Alabama.

    The 1993  increase was  primarily  attributable to  an increase  of  684,600
access lines since December 31, 1992, growth from optional extended area calling
plans  and a $42.0 increase from secondary central office services. In addition,
the effects of  a $27.9 refund  in Florida during  1992 and changes  in and  the
expansion of local area calling plans, primarily a plan implemented in Louisiana
in 1992, contributed to the increase in 1993.

    INTERSTATE  ACCESS revenues result from the  provision of access services to
interexchange carriers to  provide telecommunications  services between  states.
Interstate  Access  revenues  increased $136.0  (4.5%)  in 1994  compared  to an
increase of $45.6 (1.5%) in 1993.

    The 1994 increase was attributable to  growth in minutes of use,  additional
end  user charges due primarily to access  line growth and the effect of billing
and other adjustments recorded in 1993,  which reduced revenues for that  period
by   approximately   $20.   The   increases  were   partially   offset   by  the

                                      A-5
<PAGE>
effect of rate reductions  effective in July 1994  and October 1994,  additional
revenue  deferrals under the Federal Communications Commission's (FCC) price cap
plan  and  decreased  net  settlements  with  the  National  Exchange   Carriers
Association.

    The  increase  for 1993  reflects increased  rates  effective in  July 1993,
growth in  minutes of  use and  increases in  end user  charges attributable  to
growth  in the number of access lines  in service. The effect of these increases
was substantially offset by decreased net settlements with the National Exchange
Carriers Association,  revenue deferrals  under  the FCC's  price cap  plan  and
billing adjustments, which reduced revenues by approximately $20.

    See "Operating Environment and Trends of the Business."

    INTRASTATE  ACCESS revenues result from the  provision of access services to
interexchange carriers which provide  telecommunications services between  LATAs
within  a  state. In  1994, Intrastate  Access  revenues increased  $26.4 (3.0%)
compared to an  increase of $10.1  (1.2%) in  1993. For 1994,  the increase  was
attributable  to growth in  minutes of use  and the reclassification  in 1994 of
independent company settlements in certain  states, which would have  previously
reduced  revenues, to operating  expenses. The increase  was partially offset by
the impact of rate reductions, primarily in Alabama and Florida. The increase in
1993, due primarily  to growth in  minutes of use,  was substantially offset  by
rate reductions in most states served by BellSouth Telecommunications.

    TOLL  revenues  are received  from the  provision of  long-distance services
within (but not between) LATAs. These services include intraLATA service  beyond
the  local  calling  area; Wide  Area  Telecommunications Service  (WATS  or 800
services) for customers with highly  concentrated demand; and special  services,
such as transport of voice, data and video. Toll revenues decreased $29.4 (2.4%)
in 1994 compared to a decrease of $29.3 (2.3%) in 1993.

    The  1994 decrease  was primarily  attributable to  several settlements with
independent companies, the reclassification of certain settlements to Intrastate
Access revenue, net rate  reductions since December 31,  1993 and the impact  of
optional  extended  area calling  plans. The  decrease  was partially  offset by
growth in toll message volumes, reflecting improvements related in part to OCPs.

    The decrease in 1993 resulted from  rate reductions since December 31,  1992
and  the impacts of  optional extended area  calling plans and  the expansion of
local area calling plans. The decrease was partially offset by revenue increases
attributable to  independent  company settlements  and  growth in  toll  message
volumes.

    The  overall decline in Toll revenues is  expected to continue over the long
term.

    DIRECTORY ADVERTISING AND PUBLISHING revenues include revenues derived  from
publishing, printing and selling advertising in, and performing related services
concerning,   alphabetical  and  classified   telephone  directories.  Directory
Advertising and Publishing revenues increased $40.6 (2.7%) in 1994 compared to a
$55.6 (3.8%) increase  in 1993.  Both increases were  primarily attributable  to
increases in the volume and prices of advertising sold.

    WIRELESS  COMMUNICATIONS  revenues  include the  revenues  from consolidated
wireless  communications  businesses  (primarily  cellular  and  paging   within
BellSouth Enterprises) as well as revenues from interconnections by unaffiliated
cellular  carriers  with  BellSouth  Telecommunications'  network.  (BellSouth's
interests in the net  income or loss of  the unconsolidated wireless  businesses
within BellSouth Enterprises, which are accounted for under the equity method of
accounting, are recorded in Other Income.)

    Wireless  Communications revenues increased $512.9 (33.0%) in 1994, compared
to an increase of $357.8 (29.9%) in 1993. The increases for both years  resulted
from continued growth of the customer base for wireless services in domestic and
international  markets.  Consistent  with  anticipated  growth  in  the  overall
cellular industry, BellSouth's wireless communications revenues are expected  to
continue  to increase.  However, the  rate of growth  of such  revenues could be
adversely affected by

                                      A-6
<PAGE>
competitive pressures on service pricing and market penetration, the effect of a
more diversified customer base with lower  average usage and the development  of
new technologies, such as personal communications service (PCS).

    OTHER  SERVICES revenues are principally comprised of revenues from customer
premises equipment (CPE) sales and maintenance services, billing and  collection
services  and  other  nonregulated  services  (primarily  inside  wire services)
offered by BellSouth Telecommunications. Other Services revenues decreased  $8.1
(0.7%) in 1994 compared to a decrease of $102.4 (8.2%) in 1993.

    The  slight decrease in 1994 was primarily attributable to increased revenue
deferrals related to potential sharing under certain state regulatory plans  and
the  sale in April 1994 of BellSouth Telecommunications' out-of-region CPE sales
and service operations. The decrease  was substantially offset by higher  demand
for  unregulated products and services, including CPE for residential customers,
voice messaging and  inside wire services,  and the effects  of adjustments  and
reclassifications  related to services under  certain state regulatory plans and
billing and collection  services. Revenues derived  from billing and  collection
are  expected  to decline  over  the long  term  due to  interexchange carriers'
assuming more direct billing for their own services.

    The decrease in 1993 was attributable to the effect of reclassifying in 1992
a $27.9 Florida refund  from Other Services to  Local Service, the inclusion  in
1992 of $52.7 for the settlement of prior year regulatory issues and the sale of
a  subsidiary  in late  1992.  The decrease  was  partially offset  by increased
revenues from nonregulated services due in  part to higher demand. In  addition,
billing  and collection  revenues increased  due to  the effect  of nonrecurring
adjustments.

OPERATING EXPENSES

    Primarily as a result of the effect of the 1993 restructuring charge,  Total
Operating  Expenses decreased $806.5  (5.9%) in 1994 compared  to an increase of
$1,552.3 (12.9%) in  1993. The components  of Total Operating  Expenses were  as
follows:

<TABLE>
<CAPTION>
                                                                                  PERCENT CHANGE
                                                                               ---------------------
                                                                                1994 VS.   1993 VS.
                                           1994         1993         1992         1993       1992
                                        -----------  -----------  -----------  ----------  ---------
<S>                                     <C>          <C>          <C>          <C>         <C>
Depreciation and Amortization           $   3,258.7  $   3,162.2  $   3,100.0       3.1%       2.0%
                                        -----------  -----------  -----------
Other Operating Expenses:
  Cost of Services and Products.......      6,043.2      5,865.1      5,681.3       3.0        3.2
  Selling, General and
   Administrative.....................      3,484.8      3,429.5      3,259.6       1.6        5.2
  Restructuring Charge................      --           1,136.4      --         (100.0)      --
                                        -----------  -----------  -----------
                                            9,528.0     10,431.0      8,940.9      (8.7)      16.7
                                        -----------  -----------  -----------
  Total Operating Expenses............  $  12,786.7  $  13,593.2  $  12,040.9      (5.9)      12.9
                                        -----------  -----------  -----------
                                        -----------  -----------  -----------
</TABLE>

    DEPRECIATION  AND AMORTIZATION increased $96.5 (3.1%)  in 1994 compared to a
$62.2 (2.0%) increase in 1993.

    The increase  in  1994 was  due  to higher  levels  of property,  plant  and
equipment  since  December  31,  1993 resulting  from  continued  growth  in the
customer base for wireless and wireline services, continued modernization of the
networks and  a  special  reserve  deficiency amortization  of  $20.4  in  North
Carolina.  The increase for the period was partially offset by the expiration of
reserve deficiency  amortizations  in Louisiana  and,  as discussed  below,  the
inclusion in 1993 of the $20 impact of the Florida regulatory settlement.

    In  1993,  the  increase  was partially  attributable  to  higher  levels of
property, plant and equipment since  December 31, 1992 resulting from  continued
growth  in the  customer base and  approximately $20  of additional depreciation
expense related  to extraordinary  property retirements  in conjunction  with  a
regulatory  settlement  in  Florida. Higher  intrastate  depreciation  rates for
Mississippi and

                                      A-7
<PAGE>
higher  interstate  depreciation   rates  for   Alabama,  Kentucky,   Louisiana,
Mississippi  and Tennessee, all retroactive to January 1, 1993, also contributed
to the increase.  The 1993 increase  was partially offset  by the expiration  of
inside  wire  and  reserve  deficiency  amortizations  and  reduced depreciation
expense in Florida and Alabama resulting from represcription.

    OTHER OPERATING EXPENSES  are comprised  of Cost of  Services and  Products,
Selling,  General and Administrative and, in  1993, a Restructuring Charge. Cost
of  Services  and  Products  includes  employee  and  employee-related  expenses
associated  with network repair and  maintenance, material and supplies expense,
cost of  tangible  goods  sold  and other  expenses  associated  with  providing
services. Selling, General and Administrative includes expenses related to sales
activities  such  as  salaries,  commissions,  benefits,  travel,  marketing and
advertising expenses  and  administrative  expenses.  Other  Operating  Expenses
decreased  $903.0 (8.7%) in 1994 compared to  an increase of $1,490.1 (16.7%) in
1993. Excluding  the  $1,136.4 restructuring  charge  in 1993,  Other  Operating
Expenses increased $233.4 (2.5%) in 1994 and $353.7 (4.0%) in 1993.

    As  adjusted,  the  2.5%  increase in  1994  was  primarily  attributable to
increased expenses related  to sustained growth  in the wireless  communications
customer  base, including additional marketing  and operational costs associated
with higher levels of  sales and expanded operations.  Also contributing to  the
increase  were  additional expenses  for  software license  fees  and materials,
related both  to  volume  growth  and  network  modernization  in  the  wireline
business,  the effect  of reclassifying  settlements with  independent telephone
companies in  certain  states  from  Intrastate  Access  revenues  to  operating
expenses  in  1994 and,  to  a lesser  extent,  volume growth  in  the directory
advertising  and  publishing  businesses.  Total  employee-related  costs   also
increased,   reflecting  annual   compensation  increases   for  management  and
represented employees,  increased overtime  attributable  to volume  growth  and
network  service activities and higher expenses for employee benefits, partially
offset by salary and wage savings  from employee reductions attributable to  the
restructuring plan begun in 1993 at BellSouth Telecommunications and a reduction
in  pension expense  (see Note  H). The  adjusted expense  increase in  1994 was
partially offset by the sale in 1994 of the out-of-region CPE sales and  service
operations and the inclusion in 1993 of approximately $55 and $40, respectively,
related   to  a  regulatory  settlement  in  Florida  and  severe  1993  weather
conditions.

    As adjusted,  the  4.0% increase  in  1993  was due  to  increased  expenses
associated  with  volume growth  in  the wireline,  wireless  communications and
directory businesses, approximately  $40 of expenses  related to severe  weather
conditions  during first  quarter 1993, network  service improvement activities,
higher levels of base salary and  wage expenses resulting from annual  increases
for  management and represented  employees and an  increase in employee benefits
expense. The increase  in employee  benefits expense  was driven  by the  higher
overall cost of medical services, an increase of $38 due to the adoption of SFAS
No.   106,  "Employers'  Accounting  for   Postretirement  Benefits  Other  Than
Pensions," and  an  increase  of $11  due  to  the adoption  of  SFAS  No.  112,
"Employers'  Accounting for Postemployment Benefits,"  partially offset by a $46
decrease in pension expense. The adjusted increase for 1993 was partially offset
by reduced expenses for overtime compensation, rents, software license fees, the
sale of a subsidiary in late 1992 and $45 of expenses (net of insurance recovery
and state regulatory deferrals) related to Hurricane Andrew reflected in 1992.

                                      A-8
<PAGE>
OTHER INCOME STATEMENT ITEMS

<TABLE>
<CAPTION>
                                                                                      PERCENT CHANGE
                                                                                   ---------------------
                                                                                    1994 VS.   1993 VS.
                                                    1994       1993       1992        1993       1992
                                                 ----------  ---------  ---------  ----------  ---------
<S>                                              <C>         <C>        <C>        <C>         <C>
Interest Expense...............................  $    666.1  $   689.0  $   746.4      (3.3%)     (7.7%)
Other Income, net..............................        11.0        7.6      177.6      44.7      (95.7)
Provision for Income Taxes.....................     1,242.9      571.6      933.5     117.4      (38.8)
</TABLE>

    INTEREST  EXPENSE  includes   interest  on  debt,   certain  other   accrued
liabilities  and capital  leases, offset by  an allowance for  funds used during
construction, which  is  capitalized  as  a cost  of  installing  equipment  and
constructing  plant. Interest expense  decreased $22.9 (3.3%)  in 1994 and $57.4
(7.7%) in 1993. The decrease for  1994 resulted primarily from interest  savings
attributable  to refinancings in 1993 of long-term debt at lower interest rates.
The decrease  was  partially  offset  by higher  average  levels  of  short-term
borrowings at higher average interest rates.

    The  decrease in  1993 was  due primarily to  declines in  interest rates on
borrowings, both short and  long term, including the  impact of refinancings  of
long-term  debt at lower interest rates. Both decreases were partially offset by
higher average levels of short-term borrowings. (See Notes E and L.)

    OTHER  INCOME,  NET  includes   earnings  and  losses  from   unconsolidated
subsidiaries,  businesses and  partnerships; gains and  losses from  the sale of
operations; interest and dividend income; and minority interests. Other  Income,
net increased $3.4 (44.7%) in 1994 and decreased $170.0 (95.7%) in 1993.

    The  increase in 1994 reflects an aggregate  gain of $107.6 from the sale of
two international cellular investments and a $21.7 increase in interest  income.
The  increase was partially offset by a $29.1 increase in income attributable to
minority interests. Equity in earnings (losses) of unconsolidated affiliates was
($109.8) in  1994 compared  to $11.0  in 1993.  The overall  1994 loss  reflects
increased  losses attributable to developing  operations, principally the mobile
data communications businesses and, to a lesser extent, the cellular business in
Germany and  the  long  distance  telecommunications  business  in  Chile.  Such
increased  losses were partially offset by an improvement in earnings from other
unconsolidated domestic and international wireless businesses. (See Note B.)

    The 1993  decrease resulted  in part  from a  decline of  $80.8 in  interest
income  due to the inclusion  in 1992 of $56.6  attributable to a tax settlement
with the Internal Revenue Service  and lower interest rates. Minority  interests
contributed  $11.6  to the  decrease  and overall  earnings  from unconsolidated
affiliates  also  decreased  by  $65.7  due  primarily  to  costs  and  expenses
associated  with  investments in  certain  developing operations,  including the
mobile data communications  businesses, the German  cellular business and  Optus
Communications Pty. Ltd. in Australia.

    PROVISION  FOR INCOME TAXES increased $671.3  (117.4%) in 1994 and decreased
$361.9 (38.8%) in 1993.  BellSouth's effective tax rates  were 36.5%, 35.6%  and
36.0%  in 1994, 1993  and 1992, respectively. A  reconciliation of the statutory
Federal income tax rates to these effective  tax rates is provided in Note M.  A
discussion  of the adoption of SFAS No. 109, "Accounting for Income Taxes," also
is included therein.

FINANCIAL CONDITION

    BellSouth uses  the net  cash  generated from  its operations  and  external
financing  to fund capital expenditures, pay dividends and invest in and operate
its existing  operations  and  new businesses.  BellSouth  believes  that  funds
provided  from operations  and from  its readily  available sources  of external
financing will  be  sufficient  to  meet  the needs  of  its  business  for  the
foreseeable future.

                                      A-9
<PAGE>

<TABLE>
<CAPTION>
                                                                                                PERCENT CHANGE
                                                                                             --------------------
                                                                                             1994 VS.   1993 VS.
                                                            1994        1993        1992       1993       1992
                                                         ----------  ----------  ----------  ---------  ---------
<S>                                                      <C>         <C>         <C>         <C>        <C>
    Net Cash Provided by Operating Activities..........  $  5,172.3  $  4,686.5  $  4,913.4     10.4%      (4.6%)
</TABLE>

    OPERATING  ACTIVITIES.  Net cash  provided by operating activities increased
$485.8 (10.4%) in  1994 and  decreased $226.9 (4.6%)  in 1993.  The increase  in
1994, attributable in part to a higher level of net income, was partially offset
by   cash  expenditures,  exclusive  of  capital,   of  $390.2  related  to  the
restructuring plan begun in 1993.

    The decrease  in  1993  was due  in  part  to a  timing  difference  in  the
collection  of accounts receivable, the inclusion in  1992 of $90.9 related to a
tax settlement with  the Internal Revenue  Service and a  slight decline in  net
income, as adjusted to exclude the impact of the non-cash restructuring charge.

<TABLE>
<CAPTION>
                                                                                                 PERCENT CHANGE
                                                                                              --------------------
                                                                                              1994 VS.   1993 VS.
                                                          1994         1993         1992        1993       1992
                                                       -----------  -----------  -----------  ---------  ---------
<S>                                                    <C>          <C>          <C>          <C>        <C>
    Net Cash Used for Investing Activities             $  (3,935.6) $  (3,434.9) $  (3,591.8)    14.6%      (4.4%)
</TABLE>

    INVESTING   ACTIVITIES.    BellSouth's  primary  use  of  capital  resources
continues to be for capital expenditures to support development of the  wireline
and  wireless networks. Net cash used  for investing activities increased $500.7
(14.6%) in 1994 and decreased  $156.9 (4.4%) in 1993.  The increase in 1994  was
attributable  to increases  in cash  investments and  advances to unconsolidated
affiliates and capital expenditures. Cash  used for investments and advances  to
unconsolidated affiliates increased by $390.5 (122.2%) to $710.0. Of such total,
approximately   42%  was  for  investments  and  advances  to  the  mobile  data
communications businesses and the German and Venezuelan cellular businesses  and
26%  was loaned  to Prime South  Diversified, Inc. which  indirectly wholly owns
Community Cable TV,  a Las  Vegas cable operation  managed by  Prime Cable.  The
remainder  was invested in other businesses  in which BellSouth has an interest.
Capital expenditures  for  all  consolidated BellSouth  companies  increased  by
$114.4   (3.3%)   to  $3,600.3   including   approximately  $203.6   related  to
restructuring  activities.   Substantially  all   cash  required   for   capital
expenditures in 1994 was provided internally. In 1995, such capital expenditures
are expected to be financed primarily through internally generated funds and, to
the  extent necessary, from external sources. Capital expenditures are projected
to be approximately $4,200 in 1995.

    The decrease  in 1993  reflected  declines in  investments and  advances  to
unconsolidated affiliates and other investing activities, partially offset by an
increase of $296.6 (9.3%) in capital expenditures to support network development
activities.

<TABLE>
<CAPTION>
                                                                                                PERCENT CHANGE
                                                                                             --------------------
                                                                                             1994 VS.   1993 VS.
                                                         1994         1993         1992        1993       1992
                                                      -----------  -----------  -----------  ---------  ---------
<S>                                                   <C>          <C>          <C>          <C>        <C>
    Net Cash Used for Financing Activities            $  (1,131.7) $  (1,015.6) $  (1,383.4)    11.4%     (26.6%)
</TABLE>

    FINANCING  ACTIVITIES.   Net  cash used  for financing  activities increased
$116.1 (11.4%) in  1994 and decreased  $367.8 (26.6%) in  1993. The increase  in
1994  was  attributable  to  increases  of  $61.5  in  cash  dividends  paid  to
shareholders and $3,447.1 for debt repayments, primarily short-term  borrowings.
The  effect  of  these increases  was  substantially  offset by  an  increase of
$3,426.0 in proceeds from all borrowings.

    The decrease in 1993 was attributable to an increase of $5,037.2 in proceeds
from all  borrowings, partially  offset by  an increase  in debt  repayments  of
$4,416.1  and an increase of $224.9 in cash dividends paid to shareholders. Such
higher levels  of proceeds  and repayments  of borrowings  in 1993  reflect  the
refinancing  of $2,760  of long-term debt  at lower interest  rates by BellSouth
Telecommunications. The increase in cash dividends in 1993 was due to the use of
higher levels  of common  shares,  newly issued  by  BellSouth, during  1992  as
payment  in lieu of  cash dividends under  the Shareholder Dividend Reinvestment
and Stock Purchase Plan.

    BellSouth's debt  to  total capitalization  ratio  decreased from  40.2%  at
December 31, 1993 to 39.3% at December 31, 1994.

                                      A-10
<PAGE>
OPERATING ENVIRONMENT AND TRENDS OF THE BUSINESS

    REGULATORY ENVIRONMENT.  In providing telecommunications services, BellSouth
Telecommunications is subject to regulation by both state and federal regulators
with  respect to rates, services and other  issues. Other than in North Carolina
and  South  Carolina,  where  it  is  subject  to  traditional  rate  of  return
regulation,  BellSouth  Telecommunications  is  operating  under  some  form  of
incentive regulation plan at the state and federal levels whereby earnings above
certain levels within a given range must be shared with customers in the form of
credits, refunds or prospective rate reductions. These plans provide  incentives
to reduce costs and retain a portion of earnings above the sharing point, and in
some  cases,  all  earnings above  the  top of  the  range must  be  returned to
customers. Since BellSouth Telecommunications' earnings fell close to or  within
the  sharing range in its  incentive plans during 1994,  its ability to increase
its earnings over  the long  run under  these plans,  even through  productivity
enhancements,    is    constrained.    At   December    31,    1994,   BellSouth
Telecommunications' estimated sharing  obligation related  to interstate  access
services   was  $141.6.  Furthermore,  its  ability  to  change  rates  to  more
effectively respond  to  competition is  limited  under the  current  regulatory
plans,  which require, in general,  that rates be charged  as provided in tariff
filings.

    Accordingly,  BellSouth's  primary  regulatory  focus  is  directed   toward
modifying  the  regulatory process  to  one that  is  more closely  aligned with
changing  market  conditions  and  overall  public  policy  objectives.  As   an
alternative  to the current regulatory  processes, BellSouth believes that price
regulation, whereby  prices  of  basic  local  exchange  services  are  directly
regulated,  irrespective of rate of return  tests, and prices for other products
and  services  are  based  on  market  factors,  is  a  logical  progression  to
competitive  fairness and provides advantages for consumers. While no such local
regulatory plan  has  been  implemented  in the  nine-state  service  area,  the
Tennessee   Public   Service   Commission,  subject   to   certain  governmental
authorizations and the enactment of enabling legislation, adopted rules to allow
local  exchange   competition,   including   a   provision   whereby   BellSouth
Telecommunications  could elect  to operate  under a  price regulation  plan. In
addition, proposed  plans filed  by  BellSouth Telecommunications  in  Kentucky,
Georgia,  Mississippi and Alabama  are currently under  review by the respective
commissions in those states. The Florida, Georgia, North Carolina and  Tennessee
legislatures  are  considering  bills  that would  provide  for  or  allow price
regulation and/or local  exchange competition.  A proposed plan  filed with  the
Louisiana  Public Service Commission  was rejected in November  1994. The FCC is
reviewing its regulatory plan; any  changes to the plan  are not expected to  be
effective  until mid-1995. BellSouth Telecommunications  will continue to pursue
implementation of price regulation plans in  Louisiana, other states and at  the
federal   level  through   filings  with  regulatory   commissions  and  through
legislative initiatives.

    ECONOMY.  The nation's gross domestic product grew 4% in 1994, which was the
strongest annual growth of the current economic expansion. Employment in nonfarm
businesses grew 2.6% during the year as the unemployment rate dropped to 5.6% by
the fourth  quarter.  Growth  in  the  nine-state  region  served  by  BellSouth
Telecommunications  was even stronger. The number  of jobs in nonfarm businesses
grew at a  3.0% annual rate,  unemployment also  dropped to 5.6%  by the  fourth
quarter  and real income  expanded by an estimated  4.4%. Net in-migration added
450,000 to  the  region's  population  during  1994,  with  every  state  except
Louisiana  recording a gain.  Four states, Florida,  Georgia, North Carolina and
Tennessee, were among the top ten nationally in 1994 numerical population gains.
The demand  for  telecommunications  services  reflected  the  strength  of  the
economic  and population growth in the region. Higher interest rates in 1995 may
dampen residential construction and  durable goods manufacturing, but  projected
net  in-migration  near  400,000 would  help  to  keep the  regional  demand for
telecommunications services rising. However, the increasing competition faced by
BellSouth  Telecommunications  and  the  growing  percentage  of  revenues  from
BellSouth Enterprises make BellSouth's financial performance more susceptible to
changes  in  the economy  than previously,  as its  operations reflect  the more
competitive business environment and the  greater elasticities for its  products
and services.

                                      A-11
<PAGE>
    COMPETITION.  Developments in the telecommunications marketplace continue to
indicate  that a technological convergence is  occurring in the telephone, cable
and broadcast  television,  computer,  entertainment  and  information  services
industries.    The    technologies    utilized    and    being    developed   in
these industries  are able  to provide  multiple and  integrated  communications
offerings. A number of large companies, including AT&T Corp. and the other major
interexchange  carriers, other Bell Holding Companies  and cable and other video
and entertainment  companies,  have  completed  acquisitions  and  entered  into
business  alliances that  will ultimately  intensify and  expand competition for
local and  toll  communications  and  other  services  currently  provided  over
BellSouth's  networks. Other competitors  have announced plans  to build, and in
certain locations  have  begun  construction of,  local  phone  connections  and
private  networks that would permit business and residential customers to bypass
the facilities  of  local  telephone companies,  including  those  of  BellSouth
Telecommunications  in  certain cities  in  its service  territory. Legislative,
regulatory and  judicial developments  will  further facilitate  competition  in
local, long distance and video markets.

    Notwithstanding  the risks associated  with increased competition, BellSouth
will have  opportunities in  new business  markets. BellSouth  believes that  in
order  to  remain  competitive in  the  future,  it must  aggressively  pursue a
corporate strategy of expanding its offerings beyond its traditional businesses,
which may  include information  services, interactive  communications and  cable
television  and  other  entertainment  services. As  a  part  of  this strategy,
BellSouth has been granted  permission by the  FCC to conduct  a trial of  video
dial  tone services;  acquired in auction  one of the  nationwide narrowband PCS
licenses; participated in the ongoing FCC auction for broadband PCS licenses  in
the   Carolinas  and  eastern  Tennessee;  and  formed  business  alliances  and
partnerships, both domestically and internationally, related to the provision of
interactive and traditional video programming  services as well as wireless  and
wireline  communications services. As another  part of its competitive strategy,
BellSouth has undertaken a  plan to streamline its  telephone operations and  to
improve  its  overall cost  structure (see  "Other  Matters --  Restructuring of
Telephone  Operations").  Coincident  with  the  existing  restructuring   plan,
BellSouth  Telecommunications is  continuing to  seek additional  ways to better
enhance customer  service  and productivity  and  to further  improve  its  cost
structure.  As  a  result  of  these  ongoing  efforts,  additional  changes  to
fundamental business processes and work activities, as well as further  employee
reductions, are expected.

    BellSouth  may  consider  acquisitions  of,  investments  in  and  strategic
alliances  with  established  companies   that  provide  information   services,
interactive communications and cable television and other entertainment services
and   the  development  of  such  services  and  capabilities  internally.  Such
transactions, if  accomplished,  could  initially reduce  earnings  and  require
substantial  capital. Financing for such business opportunities will be provided
from funds generated through internal operations and from external sources.

    ACCOUNTING UNDER SFAS NO. 71.   BellSouth's regulated enterprise,  BellSouth
Telecommunications,  continues to account for the economic effects of regulation
under SFAS No. 71, "Accounting for the Effects of Certain Types of  Regulation."
Where  appropriate, the provisions of SFAS No. 71 give recognition to the effect
of actions  of  regulators,  which  can  provide  reasonable  assurance  of  the
existence  of an asset, reduce  or eliminate the value of  an asset or impose or
eliminate a liability  of a regulated  entity. As  a result of  such actions  by
regulators, BellSouth's balance sheet at December 31, 1994 reflects net deferred
charges  (regulatory assets) of $186.5 related primarily to compensated absences
and unamortized  issuance costs  for  debt that  has  been refinanced,  and  net
deferred  credits  (regulatory  liabilities)  of $304.0  related  to  income tax
issues. Virtually all of the current regulatory assets and liabilities arose  in
connection   with  the  incorporation  of  new  accounting  standards  into  the
ratemaking  process,  and  are  transitory  in  nature.  The  magnitude  of  the
regulatory  assets and  liabilities is decreasing  over time due  to the ongoing
amortization prescribed as a part of the  adoption in 1988 of the FCC's  current
Uniform  System of  Accounts. Additional  regulatory assets  and liabilities may
arise in the future as long  as BellSouth Telecommunications remains subject  to
the provisions of SFAS No. 71.

                                      A-12
<PAGE>
    Various  forms of earnings-based regulation remain  in effect at the federal
level and in all  nine states served  by BellSouth Telecommunications.  However,
recent  legislative and  regulatory initiatives  suggest that  fully competitive
markets for telecommunications services  will eventually be established.  During
1994, the United States Congress considered legislation designed specifically to
open  all  telecommunications services  to  full competition.  Although  no such
legislation was enacted into law,  Congress is again considering legislation  of
this  type,  and  similar initiatives  are  also  emerging at  the  state level.
Furthermore, in the regulatory arena, BellSouth Telecommunications continues  to
pursue  modification  of  the existing  regulatory  framework.  Price regulation
plans, whereby prices of basic local exchange service are directly regulated and
prices for other telecommunications  products and services  are based on  market
factors,  have been proposed for implementation  and are under review in several
states in the service area and by the FCC.

    BellSouth Telecommunications  would be  required to  discontinue  accounting
under  SFAS No.  71 if  the existing  and anticipated  levels of  competition no
longer allow for service and product  pricing that provides for the recovery  of
costs.   Additionally,  SFAS  No.   71  would  no   longer  apply  if  BellSouth
Telecommunications is successful in  altering the existing regulatory  framework
and  achieving price regulation since such plans do not provide for the recovery
of specific costs. While accounting under SFAS No. 71 is currently  appropriate,
it  is increasingly  likely that  BellSouth Telecommunications  will discontinue
accounting under  SFAS  No. 71  due  to  the effect  of  one or  both  of  these
conditions.  In that  event, the  impact on  BellSouth's financial  position and
results of operations  would be  material. Under  such circumstances,  BellSouth
Telecommunications  would be required to reduce the recorded value for telephone
plant and equipment in recognition of  amounts that would not be recoverable  or
that  would  be  overstated  due  to  longer  regulator-prescribed  asset lives.
BellSouth Telecommunications' overall depreciation reserve at December 31,  1994
was approximately 44% of its total depreciable plant. Broad industry analysis of
other  telecommunications  companies who  have recently  discontinued accounting
under SFAS  No. 71  indicates  that unregulated  telecommunications  enterprises
similar  to BellSouth  Telecommunications have  an overall  depreciation reserve
ratio that approximates  52% to  57% of  total depreciable  plant. If  BellSouth
Telecommunications  were required to discontinue SFAS  No. 71 and to revalue its
telephone plant using similar assumptions and methodology, the net recorded book
value of its  telephone plant would  be reduced  by about $4,000  to $6,000.  In
addition,  BellSouth  Telecommunications  would  be  required  to  eliminate its
regulatory  assets  and  liabilities,  adjust  the  level  of  its   unamortized
investment  tax credits and fully adopt issue basis accounting for its directory
publishing fees. Specific financial impacts  of discontinuing SFAS No. 71  would
depend  on the timing and  magnitude of changes, both  in the marketplace and in
the overall regulatory framework.

OTHER MATTERS

    RESTRUCTURING OF TELEPHONE OPERATIONS.  As previously reported, during  1993
BellSouth  Telecommunications  recognized  a  $1,136.4  restructuring  charge in
connection with a plan to  redesign, consolidate and streamline the  fundamental
processes  and work activities in its telephone operations. The restructuring is
being  undertaken   in  response   to  an   increasingly  competitive   business
environment.  Upon  completion,  restructuring of  the  telephone  operations is
expected to improve overall responsiveness to customer needs and reduce costs.

    As  a   part  of   the   restructuring,  BellSouth   Telecommunications   is
consolidating    and   centralizing    its   existing    operations.   BellSouth
Telecommunications is establishing a single point of contact and  accountability
for  the  receipt,  analysis  and resolution  of  customer  installation, repair
activities and  service activation.  The efforts  involve redesign  of key  work
processes  and  designing new  processes  that facilitate  the  consolidation of
service functions and the reduction of 10,200 employees.

                                      A-13
<PAGE>
    The projected  costs  by year  for  each component  of  the charge  were  as
follows:

<TABLE>
<CAPTION>
                                                       1993       1994       1995       1996       TOTAL
                                                     ---------  ---------  ---------  ---------  ----------
<S>                                                  <C>        <C>        <C>        <C>        <C>
Consolidation and Elimination of Operations........  $    14.7  $   185.2  $    87.0  $    55.9  $    342.8
Systems............................................     --          185.5      155.5       84.4       425.4
Employee Separation................................       38.3      142.7      105.2       82.0       368.2
                                                     ---------  ---------  ---------  ---------  ----------
  Total............................................  $    53.0  $   513.4  $   347.7  $   222.3  $  1,136.4
                                                     ---------  ---------  ---------  ---------  ----------
                                                     ---------  ---------  ---------  ---------  ----------
</TABLE>

    Through December 31, 1994, BellSouth Telecommunications was substantially on
plan  with  respect  to  projected  expenditures  and  employee  reductions. See
"PROGRESS UNDER THE PLAN."

    CONSOLIDATION AND ELIMINATION  OF OPERATIONS.   Approximately $342.8 of  the
charge   consisted  of  costs  associated  with  consolidating  and  eliminating
operations as  a  result of  re-engineering  the  way service  is  delivered  to
customers.  During the restructuring period, 288 existing operations centers are
being consolidated into 73  locations. Data management  centers used to  support
company  operations are  being reduced  from 11  to 6.  Comptrollers offices are
being reduced from 48 to 11.  Collection process improvements are being made  to
reduce operating costs and uncollectibles. Redundancies are being eliminated and
the  number of steps decreased in the product planning and provisioning process.
In addition,  customer  service processes  and  systems are  being  designed  to
provide  one-number access,  specific appointment  times, on-line  and real-time
access to customer records and immediate service activation where facilities are
already in place.

    SYSTEMS.  Approximately $425.4  of the charge  was for systems  development.
The information management systems in use prior to the restructuring effort were
inadequate   to  deal  with  increased   competition  and  changing  technology.
Accordingly, as an integral part of the restructuring plan, a major redesign  of
information  systems throughout BellSouth Telecommunications is being undertaken
to attain  a  systems framework  that  both facilitates  the  targeted  employee
reductions  and correlates to the increasingly competitive business environment.
This effort  entails  significant changes  to  the overall  computing  platform,
architecture and corporate systems structure.

    EMPLOYEE  SEPARATION.  Approximately $368.2 of the charge was for separation
costs for employees  leaving BellSouth Telecommunications  through 1996 and  for
relocation of certain employees. BellSouth Telecommunications' targeted employee
reduction of 10,200 employees by the end of the restructuring period will result
in  future  cost savings  and, as  a  result, is  expected to  improve BellSouth
Telecommunications' competitive position.

    The projected work force reductions by year under the plan were as follows:

<TABLE>
<CAPTION>
                                                             1993       1994       1995       1996       TOTAL
                                                           ---------  ---------  ---------  ---------  ---------
<S>                                                        <C>        <C>        <C>        <C>        <C>
Management...............................................        280      1,000      1,600      1,500      4,380
Represented..............................................      1,020      2,700      1,300        800      5,820
                                                           ---------  ---------  ---------  ---------  ---------
  Total..................................................      1,300      3,700      2,900      2,300     10,200
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
</TABLE>

    Employee separation costs include severance payments, health care  coverage,
education  benefits, and costs of relocating  employees to new job locations, as
well as net curtailment expenses.  The severance payments, health care  coverage
and  education  benefits  costs  for management  employees  are  paid  under the
provisions of  current  BellSouth  management separation  plans.  The  severance
payments,  health care coverage and education  benefit costs for craft employees
are paid under  the provisions of  collective bargaining agreements.  Relocation
costs are the costs to move personnel to different locations as a result of work
center    consolidations.    These    charges   are    paid    under   BellSouth
Telecommunications' relocation guidelines and the terms of collective bargaining
agreements.  Net  curtailment  expenses  are  charged  in  accordance  with  the
provisions of accounting pronouncements SFAS Nos. 88 and 106.

                                      A-14
<PAGE>
    PROGRESS  UNDER  THE PLAN.   Since  inception of  the restructuring  plan in
fourth quarter 1993, cumulative  employee reductions were  5,200 (1,300 in  1993
and 3,900 in 1994) and total amounts charged against the restructuring liability
were $521.7.

    A  summary of the costs incurred through December 31, 1994 under the plan is
as follows:

<TABLE>
<CAPTION>
                                                                              1993       1994       TOTAL
                                                                            ---------  ---------  ---------
<S>                                                                         <C>        <C>        <C>
Consolidation and Elimination of Operations...............................  $    14.7  $   164.6  $   179.3
Systems...................................................................     --          170.3      170.3
Employee Separation.......................................................       38.3      133.8      172.1
                                                                            ---------  ---------  ---------
  Total...................................................................  $    53.0  $   468.7  $   521.7
                                                                            ---------  ---------  ---------
                                                                            ---------  ---------  ---------
</TABLE>

    For the  year ended  December 31,  1994, cash  expenditures related  to  the
ongoing  implementation  of the  restructuring  plan were  approximately $390.2.
Non-cash expenses were primarily comprised  of pension curtailments and  charges
related  to elimination of certain  business operations of subsidiaries. Capital
expenditures for 1994 related to  restructuring were approximately $203.6;  such
expenditures are not reflected in the above tables.

    The remaining restructuring liability at December 31, 1994 was approximately
$614.7,  all  of  which  was  classified  as  current.  During  1995,  BellSouth
Telecommunications  plans  to  accelerate  restructuring  activities  such  that
employee reductions and expenditures as originally projected under the plan will
be  substantially completed by the end of 1995. Accordingly, employee reductions
in 1995  under the  plan are  projected to  be approximately  5,000 and  capital
expenditures,  which are not reflected in the  above tables, are projected to be
about $300.

    The cumulative reduction in employees as of December 31, 1994 resulted in an
estimated $100 reduction in 1994  operating expenses and is currently  projected
to result in about a $300 to $400 reduction in 1995 operating expenses. Once the
restructuring  plan  is  completed,  annual  cost  savings  are  expected  to be
approximately $600 due primarily to reduced employee-related expenses.

                                      A-15
<PAGE>
                              REPORT OF MANAGEMENT

    To the Shareholders of BellSouth Corporation:

    These  financial statements have been  prepared in conformity with generally
accepted accounting  principles  and have  been  audited by  Coopers  &  Lybrand
L.L.P., independent accountants, whose report is contained herein.

    The  integrity  and  objectivity of  the  data in  the  financial statements
including estimates and judgments relating to  matters not concluded by the  end
of  the year, are the responsibility  of the management of BellSouth. Management
has also  prepared  all  other information  included  therein  unless  indicated
otherwise.

    Management  maintains  a system  of  internal accounting  controls  which is
continuously reviewed  and evaluated.  However, there  are inherent  limitations
that  should be recognized in considering  the assurances provided by any system
of internal accounting controls. The concept of reasonable assurance  recognizes
that  the cost of a system of internal accounting controls should not exceed, in
management's judgment,  the benefits  to be  derived. Management  believes  that
BellSouth's  system does provide reasonable  assurance that the transactions are
executed in accordance with management's general or specific authorizations  and
are  recorded properly to  maintain accountability for assets  and to permit the
preparation of  financial  statements  in  conformity  with  generally  accepted
accounting  principles.  Management  also  believes  that  this  system provides
reasonable assurance that access to assets is permitted only in accordance  with
management's  authorizations,  that the  recorded  accountability for  assets is
compared with the existing assets  at reasonable intervals and that  appropriate
action is taken with respect to any differences. Management also seeks to assure
the  objectivity and integrity of its financial data by the careful selection of
its  managers,  by  organizational  arrangements  that  provide  an  appropriate
division of responsibility and by communications programs aimed at assuring that
its policies, standards and managerial authorities are understood throughout the
organization.  Management is also  aware that changes  in operating strategy and
organizational structure  can give  rise to  disruptions in  internal  controls.
Special attention is given to controls while the changes are being implemented.

    Management  maintains a strong internal  auditing program that independently
assesses the  effectiveness of  the internal  controls and  recommends  possible
improvements  thereto.  In addition,  as part  of its  audit of  these financial
statements, Coopers  &  Lybrand L.L.P.  completed  a review  of  the  accounting
controls  to establish a  basis for reliance thereon  in determining the nature,
timing and extent of  audit tests to be  applied. Management has considered  the
internal auditor's and Coopers & Lybrand L.L.P.'s recommendations concerning the
system  of  internal  controls  and  has  taken  actions  that  it  believes are
cost-effective  in  the   circumstances  to  respond   appropriately  to   these
recommendations. Management believes that as of December 31, 1994, the system of
internal controls was adequate to accomplish the objectives discussed herein.

    Management also recognizes its responsibility for fostering a strong ethical
climate  so  that BellSouth's  affairs are  conducted  according to  the highest
standards of personal and corporate conduct. This responsibility is communicated
to all  employees through  policies  and guidelines  addressing such  issues  as
conflict   of  interest,  safeguarding  of  BellSouth's  real  and  intellectual
properties, providing equal employment opportunities and ethical relations  with
customers,  suppliers  and governmental  representatives. BellSouth  maintains a
program to  assess compliance  with  these policies  and our  ethical  standards
through   its  Vice  President  --   Corporate  Responsibility  and  Compliance,
designated as the ombudsman/ethics officer reporting directly to the Chairman of
the Board.

<TABLE>
<S>                                            <C>
John L. Clendenin                              Ronald M. Dykes
CHAIRMAN OF THE BOARD                          VICE PRESIDENT, CHIEF FINANCIAL
AND CHIEF EXECUTIVE OFFICER                    OFFICER AND COMPTROLLER
</TABLE>

February 3, 1995

                                      A-16
<PAGE>
                       AUDIT COMMITTEE CHAIRMAN'S LETTER

    The Audit Committee of the Board  of Directors consists of four members  who
are  neither officers nor employees of  BellSouth Corporation. Information as to
these persons, as well as their duties, is provided in the Proxy Statement.  The
Audit  Committee met six times during 1994 and reviewed with the Chief Corporate
Auditor, Coopers & Lybrand L.L.P. and management current audit activities, plans
and the results of selected internal  audits. The Audit Committee also  reviewed
the  objectivity of the financial reporting process and the adequacy of internal
controls. The Audit Committee recommended, subject to shareholder  ratification,
the  appointment of the independent  accountants and considered factors relating
to their independence.  In addition,  the Audit Committee  provided guidance  in
matters  regarding  ethical considerations  and  business conduct,  reviewed the
operations of political  action committees  and monitored  compliance with  laws
affecting  external  involvement.  The  Chief Corporate  Auditor  and  Coopers &
Lybrand L.L.P.  each met  privately  with the  Audit  Committee on  occasion  to
encourage confidential discussions as to any auditing matters.

                                          Marshall M. Criser
                                          CHAIRMAN, AUDIT COMMITTEE
February 3, 1995

                                      A-17
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Shareholders
BellSouth Corporation
Atlanta, Georgia

    We  have audited the  accompanying consolidated balance  sheets of BellSouth
Corporation as  of December  31, 1994  and 1993,  and the  related  consolidated
statements of income, shareholders' equity, and cash flows for each of the three
years  in the period ended December 31, 1994. These financial statements are the
responsibility of BellSouth's  management. Our responsibility  is to express  an
opinion on these financial statements based on our audits.

    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In  our opinion, the financial statements  referred to above present fairly,
in all  material  respects, the  consolidated  financial position  of  BellSouth
Corporation  as of December 31,  1994 and 1993, and  the consolidated results of
its operations and  its cash flows  for each of  the three years  in the  period
ended  December  31,  1994,  in conformity  with  generally  accepted accounting
principles.

    As discussed in Notes H, M  and N to the consolidated financial  statements,
BellSouth  changed its  method of  accounting for  postretirement benefits other
than pensions, income taxes and postemployment benefits in 1993.

Atlanta, Georgia
February 3, 1995

                                      A-18
<PAGE>
                             BELLSOUTH CORPORATION
                       CONSOLIDATED STATEMENTS OF INCOME
                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                             FOR THE YEARS ENDED DECEMBER 31,
                                                                            -----------------------------------
                                                                              1994         1993         1992
                                                                            ---------    ---------    ---------
<S>                                                                         <C>          <C>          <C>
Operating Revenues:
  Network and related services
    Local service.......................................................    $ 6,863.1    $ 6,577.3    $ 6,236.0
    Interstate access...................................................      3,127.2      2,991.2      2,945.6
    Intrastate access...................................................        908.3        881.9        871.8
    Toll................................................................      1,190.1      1,219.5      1,248.8
  Directory advertising and publishing..................................      1,556.0      1,515.4      1,459.8
  Wireless communications...............................................      2,066.3      1,553.4      1,195.6
  Other services........................................................      1,133.5      1,141.6      1,244.0
                                                                            ---------    ---------    ---------
      Total Operating Revenues..........................................     16,844.5     15,880.3     15,201.6
                                                                            ---------    ---------    ---------
Operating Expenses:
  Cost of services and products.........................................      6,043.2      5,865.1      5,681.3
  Depreciation and amortization.........................................      3,258.7      3,162.2      3,100.0
  Selling, general and administrative...................................      3,484.8      3,429.5      3,259.6
  Restructuring charge (Note K).........................................       --          1,136.4       --
                                                                            ---------    ---------    ---------
      Total Operating Expenses..........................................     12,786.7     13,593.2     12,040.9
                                                                            ---------    ---------    ---------
Operating Income........................................................      4,057.8      2,287.1      3,160.7
Interest Expense (Note L)...............................................        666.1        689.0        746.4
Other Income, net (Note L)..............................................         11.0          7.6        177.6
                                                                            ---------    ---------    ---------
Income Before Income Taxes, Extraordinary Loss and Cumulative Effect of
 Change in Accounting Principle.........................................      3,402.7      1,605.7      2,591.9
Provision for Income Taxes (Note M).....................................      1,242.9        571.6        933.5
                                                                            ---------    ---------    ---------
Income Before Extraordinary Loss and Cumulative Effect of Change in
 Accounting Principle...................................................      2,159.8      1,034.1      1,658.4
Extraordinary Loss on Early Extinguishment of Debt,
 net of tax (Note E)....................................................       --            (86.6)       (40.7)
Cumulative Effect of Change in Accounting Principle, net of tax (Note
 N).....................................................................       --            (67.4)      --
                                                                            ---------    ---------    ---------
      Net Income........................................................    $ 2,159.8    $   880.1    $ 1,617.7
                                                                            ---------    ---------    ---------
                                                                            ---------    ---------    ---------
Weighted Average Common Shares Outstanding..............................        496.6        496.1        490.8
Dividends Declared Per Common Share.....................................    $    2.76    $    2.76    $    2.76
Earnings Per Share:
  Income Before Extraordinary Loss and Cumulative Effect of Change in
   Accounting Principle.................................................    $    4.35    $    2.08    $    3.38
  Extraordinary Loss on Early Extinguishment of Debt,
   net of tax...........................................................       --             (.17)        (.08)
  Cumulative Effect of Change in Accounting Principle, net of tax.......       --             (.14)      --
                                                                            ---------    ---------    ---------
      Net Income........................................................    $    4.35    $    1.77    $    3.30
                                                                            ---------    ---------    ---------
                                                                            ---------    ---------    ---------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-19
<PAGE>
                             BELLSOUTH CORPORATION
                          CONSOLIDATED BALANCE SHEETS
                                 (IN MILLIONS)

<TABLE>
<CAPTION>
                                                                                                     DECEMBER 31,
                                                                                               ------------------------
                                                                                                  1994         1993
                                                                                               -----------  -----------
<S>                                                                                            <C>          <C>
ASSETS
Current Assets:
  Cash and cash equivalents..................................................................  $     606.5  $     501.5
  Temporary cash investments.................................................................         50.8         49.0
  Accounts receivable, net of allowance for uncollectibles of $154.1 and $149.6..............      3,126.6      2,985.2
  Material and supplies......................................................................        490.0        418.7
  Other current assets.......................................................................        453.9        364.6
                                                                                               -----------  -----------
                                                                                                   4,727.8      4,319.0
                                                                                               -----------  -----------
Investments and Advances (Note B)............................................................      2,531.5      2,039.4
Property, Plant and Equipment, net (Note C)..................................................     25,162.4     24,667.8
Deferred Charges and Other Assets............................................................        535.4        512.2
Intangible Assets, net.......................................................................      1,439.9      1,334.9
                                                                                               -----------  -----------
    Total Assets.............................................................................  $  34,397.0  $  32,873.3
                                                                                               -----------  -----------
                                                                                               -----------  -----------
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
  Debt maturing within one year (Note E).....................................................  $   2,018.7  $   1,838.6
  Accounts payable...........................................................................      1,378.3        979.0
  Other current liabilities (Note D).........................................................      3,101.1      2,943.8
                                                                                               -----------  -----------
                                                                                                   6,498.1      5,761.4
                                                                                               -----------  -----------
Long-Term Debt (Note E)......................................................................      7,435.1      7,380.7
                                                                                               -----------  -----------
Deferred Credits and Other Liabilities:
  Accumulated deferred income taxes..........................................................      3,646.9      3,465.3
  Unamortized investment tax credits.........................................................        443.3        515.9
  Other liabilities and deferred credits (Note F)............................................      2,006.3      2,255.8
                                                                                               -----------  -----------
                                                                                                   6,096.5      6,237.0
                                                                                               -----------  -----------
Shareholders' Equity:
  Common stock, $1 par value (1,100,000,000 shares authorized; 496,242,732 and 496,086,984
   shares outstanding at December 31, 1994 and 1993, respectively)...........................        502.5        501.6
  Paid-in capital............................................................................      8,064.2      8,009.4
  Retained earnings..........................................................................      6,721.1      5,919.3
  Shares held in trust (Note G)..............................................................       (336.2)      (292.6)
  Guarantee of ESOP debt (Notes G and H).....................................................       (584.3)      (643.5)
                                                                                               -----------  -----------
                                                                                                  14,367.3     13,494.2
                                                                                               -----------  -----------
      Total Liabilities and Shareholders' Equity.............................................  $  34,397.0  $  32,873.3
                                                                                               -----------  -----------
                                                                                               -----------  -----------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-20
<PAGE>
                             BELLSOUTH CORPORATION
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                                 (IN MILLIONS)

<TABLE>
<CAPTION>
                                                                                AMOUNT
                                        NUMBER OF      ---------------------------------------------------------
                                         SHARES                                               SHARES
                                     ---------------                                           HELD     GUARANTEE
                                     COMMON  TREASURY   PAR    PAID-IN   RETAINED   TREASURY    IN      OF ESOP
                                     STOCK    STOCK    VALUE   CAPITAL   EARNINGS    STOCK     TRUST      DEBT
                                     ------  -------   ------  --------  --------   -------   -------   --------
<S>                                  <C>     <C>       <C>     <C>       <C>        <C>       <C>       <C>
Balance at December 31, 1991.......   486.7      1.6   $488.3  $7,326.0  $6,112.8   $ (65.1)  $ --      $  (757.1)
Net income.........................                                       1,617.7
Dividends declared.................                                      (1,356.3)
Shares issued under Shareholder
 Dividend Reinvestment and Stock
 Purchase Plan.....................     6.3     (1.2)     5.1     262.3                50.2
Shares issued and activity
 associated with various employee
 benefit plans and other
 activities........................      .8      (.4)      .4      21.3       6.4      14.9
Reduction of ESOP debt and other
 related activities................                                          14.8                           56.9
                                     ------  -------   ------  --------  --------   -------   -------   --------
Balance at December 31, 1992.......   493.8    --       493.8   7,609.6   6,395.4     --        --        (700.2)
Net income.........................                                         880.1
Dividends declared.................                                      (1,368.8)
Shares issued under Shareholder
 Dividend Reinvestment and Stock
 Purchase Plan.....................     1.6               1.6      81.0
Shares issued and activity
 associated with various employee
 benefit plans and other
 activities........................      .7                .7      31.7
Shares issued to grantor trusts....     5.5               5.5     287.1                        (292.6)
Reduction of ESOP debt and other
 related activities................                                          12.6                           56.7
                                     ------  -------   ------  --------  --------   -------   -------   --------
Balance at December 31, 1993.......   501.6    --       501.6   8,009.4   5,919.3     --       (292.6)    (643.5)
Net income.........................                                       2,159.8
Dividends declared.................                                      (1,369.5)
Shares issued and activity
 associated with various employee
 benefit plans and other
 activities........................      .1                .1       6.5
Shares issued to grantor trusts....      .8                .8      42.8                         (43.6)
Reduction of ESOP debt and other
 related activities................                                          11.5                           59.2
Foreign currency translation
 adjustment........................                                 5.5
                                     ------  -------   ------  --------  --------   -------   -------   --------
Balance at December 31, 1994.......   502.5    --      $502.5  $8,064.2  $6,721.1   $ --      $(336.2)  $ (584.3)
                                     ------  -------   ------  --------  --------   -------   -------   --------
                                     ------  -------   ------  --------  --------   -------   -------   --------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-21
<PAGE>
                             BELLSOUTH CORPORATION
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN MILLIONS)

<TABLE>
<CAPTION>
                                                                      FOR THE YEARS ENDED DECEMBER 31,
                                                                   ---------------------------------------
                                                                      1994          1993          1992
                                                                   -----------   -----------   -----------
<S>                                                                <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income.......................................................  $   2,159.8   $     880.1   $   1,617.7
Adjustments to net income:
  Depreciation...................................................      3,206.1       3,103.8       3,032.2
  Amortization of intangibles....................................         52.6          58.4          67.8
  Provision for losses on bad debts..............................        175.4         197.8         195.5
  Deferred income taxes and unamortized investment tax credits...        (19.1)       (633.2)       (138.7)
  Pension expense in excess of funding...........................         28.0         120.7         165.7
  Noncash compensation expense related to ESOP benefits..........         18.5          23.2          27.1
  Losses (earnings) of unconsolidated affiliates.................        109.8         (11.0)        (76.7)
  Dividends received from unconsolidated affiliates..............        121.5         199.9         124.6
  (Gains) losses on sale of operations...........................       (107.6)         10.0       --
  Allowance for funds used during construction...................        (19.7)        (23.7)        (15.3)
  Restructuring charge...........................................      --            1,136.4       --
  Payment of call premium........................................      --              (99.7)        (33.4)
  Extraordinary loss on early extinguishment of debt.............      --              145.4          70.7
  Change in accounting principle, net of tax.....................      --               67.4       --
  Summary tax assessment settlement..............................      --            --               90.9
  Change in accounts receivable..................................       (509.6)       (501.7)       (302.4)
  Change in material and supplies................................       (204.3)        (98.0)       (156.1)
  Change in accounts payable and other current liabilities.......       (187.1)        (13.6)        148.7
  Change in deferred charges and other assets....................        (60.6)        101.5         139.3
  Change in other liabilities and deferred credits...............        437.4          46.3          29.5
  Other reconciling items, net...................................        (28.8)        (23.5)        (73.7)
                                                                   -----------   -----------   -----------
    Net cash provided by operating activities....................      5,172.3       4,686.5       4,913.4
                                                                   -----------   -----------   -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures.............................................     (3,600.3)     (3,485.9)     (3,189.3)
Proceeds from disposals of property, plant and equipment.........        137.5         156.0         139.5
Proceeds from disposition of short-term investments..............        106.5         147.9         188.5
Purchase of short-term investments...............................       (108.2)       (116.3)       (167.5)
Investment acquisitions..........................................      --            --              (53.8)
Investment dispositions..........................................        197.5         105.2       --
Investments in and advances to unconsolidated affiliates.........       (710.0)       (319.5)       (562.5)
Proceeds from repayment of loans and advances....................         41.4          77.2         178.5
Other investing activities, net..................................      --                 .5        (125.2)
                                                                   -----------   -----------   -----------
    Net cash used for investing activities.......................     (3,935.6)     (3,434.9)     (3,591.8)
                                                                   -----------   -----------   -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from short-term borrowings..............................     22,488.6      16,289.9      13,541.0
Repayments of short-term borrowings..............................    (22,306.2)    (15,856.4)    (13,770.3)
Proceeds from long-term debt.....................................        190.6       2,963.3         675.0
Repayments of long-term debt.....................................       (128.6)     (3,131.3)       (801.3)
Payment of capital lease obligations.............................        (14.7)        (12.2)        (15.5)
Proceeds from issuing common and treasury shares.................          7.5          38.5          70.2
Dividends paid...................................................     (1,368.9)     (1,307.4)     (1,082.5)
                                                                   -----------   -----------   -----------
    Net cash used for financing activities.......................     (1,131.7)     (1,015.6)     (1,383.4)
                                                                   -----------   -----------   -----------
Net Increase (Decrease) in Cash and Cash Equivalents.............        105.0         236.0         (61.8)
Cash and Cash Equivalents at Beginning of Period.................        501.5         265.5         327.3
                                                                   -----------   -----------   -----------
Cash and Cash Equivalents at End of Period.......................  $     606.5   $     501.5   $     265.5
                                                                   -----------   -----------   -----------
                                                                   -----------   -----------   -----------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-22
<PAGE>
                             BELLSOUTH CORPORATION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                (Dollars in Millions, Except Per Share Amounts)

NOTE A -- ACCOUNTING POLICIES
    BASIS  OF PRESENTATION.   The consolidated financial  statements include the
accounts of BellSouth Corporation (BellSouth) and subsidiaries in which it has a
controlling  financial  interest.  BellSouth   operates  predominantly  in   the
telecommunications   service   industry.   BellSouth   Telecommunications,  Inc.
(BellSouth  Telecommunications),   BellSouth's  largest   subsidiary,   provides
primarily  regulated  telephone services.  Investments in  certain partnerships,
joint ventures and subsidiaries are accounted  for using the equity method.  All
significant  intercompany transactions and accounts have been eliminated, except
as otherwise required under generally accepted accounting principles  applicable
to  regulated  entities.  Certain  amounts  in  the  prior  period  consolidated
financial statements have  been reclassified  to conform to  the current  year's
presentation.

    BASIS  OF ACCOUNTING.   BellSouth's  consolidated financial  statements have
been prepared  in  accordance  with generally  accepted  accounting  principles,
including  the provisions of Statement  of Financial Accounting Standards (SFAS)
No. 71,  "Accounting for  the Effects  of Certain  Types of  Regulation."  Where
appropriate,  SFAS  No.  71  gives  accounting  recognition  to  the  actions of
regulators. Such actions can provide reasonable assurance of the existence of an
asset, reduce  or eliminate  the value  of an  asset or  impose or  eliminate  a
liability of a regulated entity.

    As  a result of such actions  by regulators, the consolidated balance sheets
at December 31, 1994 and 1993  reflect net deferred charges (regulatory  assets)
of  $186.5 and $235.9,  respectively, related primarily  to compensated absences
and unamortized issuance costs for debt  that has been refinanced. Net  deferred
credits  (regulatory liabilities)  included in  the consolidated  balance sheets
were $304.0 and $378.9, respectively, related to income tax issues.

    Telephone   plant    and    equipment    has    been    depreciated    using
regulator-prescribed   asset  lives.  Other  telecommunications  companies  have
recently discontinued  accounting under  SFAS  No. 71  and have  revalued  their
telephone  plant. If BellSouth Telecommunications  were to revalue its telephone
plant using similar assumptions and methodology, the net recorded book value  of
its telephone plant would be reduced by approximately $4,000 to $6,000.

    CASH   AND  CASH  EQUIVALENTS.     BellSouth  considers  all  highly  liquid
investments with  an  original maturity  of  three months  or  less to  be  cash
equivalents.  Investments with an original maturity  of over three months to one
year are not  considered cash  equivalents and  are included  as temporary  cash
investments on the consolidated balance sheets.

    MATERIAL  AND SUPPLIES.  New and  reusable material is carried in inventory,
principally at average original cost, except that specific costs are used in the
case of large  individual items.  Nonreusable material is  carried at  estimated
salvage value.

    INVESTMENTS  AND ADVANCES.   Investments  and advances  consist primarily of
investments in, and advances  to, unconsolidated affiliated companies  accounted
for under the equity method.

    PROPERTY,  PLANT  AND  EQUIPMENT.   The  investment in  property,  plant and
equipment is stated at original cost. For plant dedicated to providing regulated
telecommunications services, depreciation is based on the remaining life  method
of  depreciation and  straight-line composite rates  determined on  the basis of
equal life groups of certain categories  of telephone plant acquired in a  given
year.  Depreciation  expense also  includes amortization  of certain  classes of
telephone plant and  identified depreciation reserve  deficiencies over  periods
allowed  by regulatory authorities. When depreciable telephone plant is disposed
of, the  original  cost, less  net  salvage  value, is  charged  to  accumulated
depreciation.  The cost  of other property,  plant and  equipment is depreciated
using either  straight-line or  accelerated methods  over the  estimated  useful
lives  of the assets. Gains or losses on disposal of other depreciable property,
plant and equipment are recognized in the  year of disposition as an element  of
other non-operating income.

    INTANGIBLE  ASSETS.  Intangible  assets consist of  the excess consideration
paid over net assets  acquired in business  combinations, acquired licenses  and
customer  lists. Intangible assets  are being amortized  using the straight-line
and accelerated methods over periods of  benefit. Such periods do not exceed  40
years.  The carrying value of intangible  assets is periodically reviewed on the
basis of whether such intangibles are fully

                                      A-23
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE A -- ACCOUNTING POLICIES (CONTINUED)
recoverable from projected, discounted  net cash flows  of the related  business
unit.  Amortization of such intangibles was $52.6, $58.4 and $67.8 for the years
ended December 31, 1994, 1993 and  1992, respectively. At December 31, 1994  and
1993,   accumulated  amortization   of  intangibles   was  $212.1   and  $169.2,
respectively.

    DERIVATIVE FINANCIAL  INSTRUMENTS.    BellSouth manages  risk  arising  from
fluctuations  in interest rates and currency  exchange rates by using derivative
financial instruments,  such as  foreign  exchange forward  contracts,  currency
swaps and interest rate swaps.

    Foreign  exchange  forward  contracts  are  carried  at  fair  value  in the
consolidated balance  sheets.  Gains  and losses  on  foreign  exchange  forward
contracts used as currency hedges of existing assets or liabilities are deferred
and  offset the deferred losses and gains  of the underlying asset or liability.
The net effect is ultimately recognized in income as the underlying  transaction
matures.  Gains and losses related to qualifying hedges of firm commitments also
are deferred and are recognized in income or as adjustments of carrying  amounts
when the hedged transaction occurs.

    Currency  swap  contracts  entered into  as  hedges of  existing  assets and
liabilities are carried at fair value in the consolidated balance sheets.  Gains
and  losses  on currency  swaps  are deferred  and  offset against  the deferred
currency losses and gains of the  underlying asset or liability. The net  effect
is ultimately recognized in income as the underlying transaction matures.

    Interest  rate swap  agreements are  treated as  off-balance sheet financial
instruments.  Receipts  or  payments   resulting  from  these  instruments   are
recognized as adjustments to interest expense as received or paid.

    REVENUE  RECOGNITION.  Revenues are recognized when earned. Certain revenues
derived from local telephone and wireless access services are billed monthly  in
advance  and  are recognized  the following  month  when services  are provided.
Directory advertising and  publishing revenues and  related directory costs  are
recognized  upon publication of directories, except where regulatory authorities
recognize different treatment.  Revenues derived  from other  telecommunications
services,  principally  network access,  toll  and cellular  airtime  usage, are
recognized monthly as services are provided.

    MAINTENANCE AND REPAIRS.   The  cost of  maintenance and  repairs of  plant,
including   the  cost  of  replacing   minor  items  not  effecting  substantial
betterments, is charged to operating expenses.

    ALLOWANCE FOR FUNDS USED DURING CONSTRUCTION.  Regulatory authorities  allow
BellSouth  Telecommunications to recognize the cost  of capital (debt and equity
components) associated with the  construction of certain  plant as income.  Such
income  is not realized in cash currently  but will be realized over the service
life of the related plant as the resulting higher depreciation expense and plant
investment are recovered in the form of increased revenues.

    INCOME TAXES.  Effective  January 1, 1993, BellSouth  adopted SFAS No.  109,
"Accounting  for Income  Taxes." In  accordance with  the standard,  the balance
sheet reflects deferred tax balances associated with the anticipated tax  impact
of  future income  or deductions implicit  in the  balance sheet in  the form of
temporary differences. Temporary  differences primarily result  from the use  of
accelerated  methods  and  shorter  lives  in  computing  depreciation  for  tax
purposes. Prior  to  1993,  BellSouth  accounted  for  income  taxes  under  the
provisions of Accounting Principles Board Opinion No. 11.

    For financial reporting purposes, BellSouth Telecommunications is amortizing
deferred  investment  tax  credits  earned  prior  to  the  1986  repeal  of the
investment tax  credit  and also  some  transitional credits  earned  after  the
repeal.  The credits  are being  amortized as a  reduction to  the provision for
income taxes over the estimated useful lives of the assets to which the  credits
relate.

    EARNINGS  PER SHARE.  Earnings per common share are computed on the basis of
the weighted  average  number  of  shares  of  common  stock  and  common  stock
equivalents outstanding during each year.

                                      A-24
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE B -- INVESTMENTS AND ADVANCES
    Investments and Advances as of December 31 consist of the following:

<TABLE>
<CAPTION>
                                                                                1994        1993
                                                                             ----------  ----------
<S>                                                                          <C>         <C>
Investments accounted for under the equity method..........................  $  1,715.9  $  1,806.7
Advances to and notes receivable from affiliates...........................       729.1       146.0
Other investments..........................................................        86.5        86.7
                                                                             ----------  ----------
    Total Investments and Advances.........................................  $  2,531.5  $  2,039.4
                                                                             ----------  ----------
                                                                             ----------  ----------
</TABLE>

    BellSouth's equity method investments primarily include various partnerships
in  domestic  cellular properties,  mobile  data communications,  investments in
international  cellular  properties   and  other  international   communications
consortiums.  Earnings (losses) related  to investments accounted  for under the
equity method were $(109.8), $11.0 and $76.7 for the three years ended  December
31,  1994, 1993 and 1992, respectively, and are included as a component of Other
Income.

    DOMESTIC  CELLULAR.    BellSouth's  domestic  cellular  investments  consist
primarily  of  a 60.0%  non-controlling financial  interest  in the  Los Angeles
Cellular Telephone  Company  and  a  43.8%  interest  in  the  Houston  Cellular
Telephone  Company. At  December 31,  1994, BellSouth's  aggregate investment in
these entities exceeded the underlying book  value of the investees' net  assets
by  $934.7. The excess of consideration paid over net assets acquired along with
other intangible  assets  are  being amortized  using  either  straight-line  or
accelerated methods over periods of benefit which do not exceed 40 years.

    MOBILE DATA COMMUNICATIONS.  In January 1992, BellSouth and RAM Broadcasting
Corporation  (RBC) formed an  investment to own and  operate certain mobile data
communications networks  worldwide  as  well  as  certain  cellular  and  paging
operations in the United States. The mobile data portion of the investment gives
BellSouth  a 49% interest in the United  States mobile data operations, which is
operated by RBC, and various interests in foreign mobile data operations ranging
from 5.4% to 90%.  In July 1994,  BellSouth acquired RBC's  50% interest in  the
paging  segment  of the  investment  giving BellSouth  a  100% interest  in this
entity. BellSouth  had  a note  receivable  from  and advances  to  mobile  data
affiliates   totaling  $134.6  and   $43.0  at  December   31,  1994  and  1993,
respectively. These receivables  bear interest  at the rate  of the  three-month
LIBOR,  plus  3  1/2%.  The  instruments are  collateralized  by  assets  of the
affiliates.

    INTERNATIONAL  COMMUNICATIONS.     BellSouth  has   equity  investments   in
international  cellular operations  in Latin  America, Europe,  the Asia-Pacific
region and  other international  markets with  ownership ranging  from 21.4%  to
53.3%. The largest of these investments, Telcel Cellular C.A. (TelCel), in which
BellSouth  has  a non-controlling  53.3%  interest, provides  cellular telephone
service in Venezuela. BellSouth is a  21.4% participant in the E-Plus  Mobilfunk
consortium which provides cellular telephone service in Germany.

    In  January 1994,  BellSouth disposed  of its  36.4% interest  in a cellular
telephone business in Mexico. In November  1994, BellSouth sold its 4%  interest
in  a  company  providing cellular  service  in  France. As  a  result  of these
dispositions, BellSouth recognized gains of $67.5 and $40.1, respectively,  both
of which are included in Other Income.

    BellSouth is a 24.5% participant in Optus, an international consortium which
provides  a full spectrum of telecommunications services in Australia, including
switched network and enhanced services, wireless and satellite based services.

    OTHER  INVESTMENT  ACTIVITY.     BellSouth  has  non-controlling   financial
interests  ranging  from 70%  to  80% in  the  CSL Ventures  and  1155 Peachtree
Associates real estate  partnerships. BellSouth  had notes  receivable from  and
advances  to these partnerships totaling $186.1  and $208.1 (of which $135.8 was
included in current  assets) at December  31, 1994 and  1993, respectively.  The
notes bear interest at rates ranging from 7.88% to 9.31% while the advances bear
interest  at the federal funds rate  plus .30%. Principal amounts outstanding at
December 31, 1994 are due and payable to BellSouth between December 31, 1996 and
August 8, 2002. The  instruments require periodic payments  of interest and  are
collateralized by various real estate holdings.

                                      A-25
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE B -- INVESTMENTS AND ADVANCES (CONTINUED)
    In December 1993, BellSouth entered into a credit agreement with Prime South
Diversified,  Inc. (Prime) to provide  up to $250 in  financing, of which $185.0
had been borrowed by Prime as of  December 31, 1994. The loan is  collateralized
by  the stock of Prime South Diversified, which indirectly wholly owns Community
Cable TV in  Las Vegas, and  its wholly-owned subsidiary  Prime South  Holdings,
Inc. The loan bears a variable rate of 10% to 11% and matures in 2001.

NOTE C -- PROPERTY, PLANT AND EQUIPMENT
    Property, plant and equipment is summarized as follows at December 31:

<TABLE>
<CAPTION>
                                                                                        1994         1993
                                                                                     -----------  -----------
<S>                                                                                  <C>          <C>
Outside plant......................................................................  $  19,291.5  $  18,595.7
Central office equipment...........................................................     15,443.5     14,668.0
Building and building improvements.................................................      3,113.9      2,954.4
Furniture and fixtures.............................................................      2,535.3      2,362.6
Operating and other equipment......................................................      2,346.6      2,006.8
Station equipment..................................................................        601.0        631.4
Plant under construction...........................................................        616.3        497.2
Land...............................................................................        181.7        175.9
Other..............................................................................         69.0         82.8
                                                                                     -----------  -----------
                                                                                        44,198.8     41,974.8
  Less: Accumulated depreciation...................................................     19,036.4     17,307.0
                                                                                     -----------  -----------
    Total Property, Plant and Equipment, net.......................................  $  25,162.4  $  24,667.8
                                                                                     -----------  -----------
                                                                                     -----------  -----------
</TABLE>

    Depreciation  of telephone  plant and equipment  as a  percentage of average
depreciable telephone plant was 7.20%, 7.51% and 7.67% for 1994, 1993 and  1992,
respectively.

NOTE D -- OTHER CURRENT LIABILITIES
    Other current liabilities are summarized as follows at December 31:

<TABLE>
<CAPTION>
                                                                                          1994        1993
                                                                                       ----------  ----------
<S>                                                                                    <C>         <C>
Restructuring accrual (see Note K)...................................................  $    614.7  $    513.4
Advanced billing and customer deposits...............................................       499.9       476.2
Taxes accrued........................................................................       374.6       492.1
Dividends payable....................................................................       346.7       346.1
Salaries and wages payable...........................................................       343.5       338.3
Compensated absences.................................................................       332.8       332.6
Interest and rents accrued...........................................................       278.1       250.2
Other................................................................................       310.8       194.9
                                                                                       ----------  ----------
    Total Other Current Liabilities..................................................  $  3,101.1  $  2,943.8
                                                                                       ----------  ----------
                                                                                       ----------  ----------
</TABLE>

                                      A-26
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE E -- DEBT

    DEBT  MATURING WITHIN ONE YEAR:  Debt maturing within one year is summarized
as follows at December 31:

<TABLE>
<CAPTION>
DESCRIPTION                                                                  1994       1993
- -------------------------------------------------------------------------  --------   --------
<S>                                                                        <C>        <C>
Short-term notes payable:
  Bank loans.............................................................  $    45.1  $    88.7
  Commercial paper.......................................................    1,838.5    1,536.1
                                                                           --------   --------
                                                                             1,883.6    1,624.8
Current maturities of long-term debt.....................................      135.1      213.8
                                                                           --------   --------
    Total................................................................  $ 2,018.7  $ 1,838.6
                                                                           --------   --------
                                                                           --------   --------
</TABLE>

<TABLE>
<CAPTION>
DESCRIPTION
- -------------------------------------------------------------------------
<S>                                                                        <C>        <C>
Weighted average interest rate at end of period:
  Bank loans.............................................................      6.39%      3.77%
  Commercial paper.......................................................      5.82%      3.30%
</TABLE>

    BellSouth has  committed  credit  lines aggregating  $1,493.4  with  various
banks.  Borrowings under the committed lines totaled $16.1 at December 31, 1994.
BellSouth also maintains uncommitted lines of credit of $675.0. At December  31,
1994,  there  were  no borrowings  under  the  uncommitted lines.  There  are no
significant commitment fees or requirements for compensating balances associated
with any lines of credit.

    LONG-TERM: Long-term debt consists primarily of debentures and notes  issued
by  BellSouth Telecommunications. Interest  rates and maturities  of the amounts
outstanding are summarized as follows at December 31:

<TABLE>
<CAPTION>
                                                     CONTRACTUAL
                                                   INTEREST RATES       MATURITIES       1994        1993
                                                 -------------------  --------------  ----------  ----------
<S>                                              <C>                  <C>             <C>         <C>
BellSouth Telecommunications Debentures:             3 1/4% - 6 3/4%     1995 - 2033  $  1,270.0  $  1,270.0
                                                     7 3/8% - 8 1/4%     2010 - 2033     1,935.0     1,935.0
                                                     8 1/2% - 8 3/4%     2024 - 2029     1,400.0     1,400.0
                                                                                      ----------  ----------
                                                                                         4,605.0     4,605.0
BellSouth Telecommunications Notes.............        5 1/4% -   7%     1998 - 2008     1,875.0     1,875.0
Guarantee of ESOP debt.........................       9.125% - 9.19%            2003       693.9       734.6
BellSouth Capital Funding Corporation Notes....        3.91% - 9.50%     1994 - 1999       374.5       299.9
Other..........................................                                             82.6       142.6
Unamortized discount, net of premium...........                                            (60.8)      (62.6)
                                                                                      ----------  ----------
                                                                                         7,570.2     7,594.5
Current maturities.............................                                           (135.1)     (213.8)
                                                                                      ----------  ----------
    Total Long-Term Debt.......................                                       $  7,435.1  $  7,380.7
                                                                                      ----------  ----------
                                                                                      ----------  ----------
</TABLE>

    Maturities of long-term debt outstanding (face amounts) at December 31, 1994
are summarized below:

<TABLE>
<CAPTION>
                                      1995       1996       1997       1998       1999     THEREAFTER    TOTAL
                                    ---------  ---------  ---------  ---------  ---------  ----------  ----------
<S>                                 <C>        <C>        <C>        <C>        <C>        <C>         <C>
Maturities........................  $   135.1  $    77.3  $   158.7  $   774.4  $   249.4  $  6,236.1  $  7,631.0
                                    ---------  ---------  ---------  ---------  ---------  ----------  ----------
                                    ---------  ---------  ---------  ---------  ---------  ----------  ----------
</TABLE>

    As further discussed  in Note  H, BellSouth incorporated  an Employee  Stock
Ownership  Plan (ESOP)  feature into certain  of its existing  savings plans. In
1990, the ESOP trusts  (the Trusts) borrowed  $850.0 aggregate principal  amount
through  the issuance of amortizing notes.  Although the obligations are owed by
the Trusts,  they are  guaranteed by  BellSouth  and thus  are reflected  as  an
addition to Long-Term Debt and a

                                      A-27
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE E -- DEBT (CONTINUED)
reduction   to  Shareholders'   Equity.  The   Trusts  service   the  debt  with
contributions from  BellSouth and  dividends  paid on  the  shares held  by  the
Trusts.  As the ESOP obligations are repaid, the amount guaranteed decreases and
Long-Term Debt is reduced accordingly.

    Notes issued by BellSouth Capital Funding Corporation (Capital Funding)  are
used  to finance  the businesses  of BellSouth  Enterprises and  the unregulated
subsidiaries of BellSouth Telecommunications. BellSouth has agreed to ensure the
timely payment of principal, premium, if any, and interest on Capital  Funding's
debt securities.

    During  1993  and  1992,  BellSouth  Telecommunications  refinanced  certain
long-term debt issues at more favorable interest rates. As a result of the early
extinguishment of these issues, charges of $86.6 ($.17 per share), net of  taxes
of  $58.8, and $40.7 ($.08 per share), net of taxes of $30.0, were recognized as
extraordinary losses in 1993 and 1992, respectively.

    At December 31, 1994, shelf registration statements had been filed with  the
Securities  and Exchange Commission by  BellSouth Telecommunications and Capital
Funding under which $725.0 and $1,027.3, respectively, of debt securities  could
be offered.

NOTE F -- OTHER LIABILITIES AND DEFERRED CREDITS
    Other  liabilities and deferred credits is summarized as follows at December
31:

<TABLE>
<CAPTION>
                                                                                          1994        1993
                                                                                       ----------  ----------
<S>                                                                                    <C>         <C>
Accrued pension cost.................................................................  $    568.2  $    565.5
Compensation related.................................................................       341.7       318.5
Regulatory liability related to income taxes (see Note M)............................       304.0       378.9
Minority interests...................................................................       207.8       123.6
Sharing accrual under FCC price cap plan.............................................       141.6        41.7
Postemployment benefits..............................................................       140.6       121.4
Restructuring accrual (see Note K)...................................................      --           570.0
Other................................................................................       302.4       136.2
                                                                                       ----------  ----------
    Total Other Liabilities and Deferred Credits.....................................  $  2,006.3  $  2,255.8
                                                                                       ----------  ----------
                                                                                       ----------  ----------
</TABLE>

NOTE G -- SHAREHOLDERS' EQUITY

    PREFERRED STOCK AUTHORIZED.  BellSouth's Articles of Incorporation authorize
100 million shares of cumulative First Preferred Stock having a par value of  $1
per share, of which 30 million shares have been reserved and designated Series A
for  possible issuance under BellSouth's Shareholder Rights Plan. As of December
31, 1994, no preferred shares had been issued.

    SHAREHOLDER RIGHTS PLAN.   In 1989, BellSouth  adopted a Shareholder  Rights
Plan  by declaring a dividend  of one right for each  share of common stock then
outstanding and to be issued thereafter. Each right entitles shareholders to buy
one one-hundredth of  a share of  Series A  First Preferred Stock  for $175  per
share. The rights may be exercised only if a person or group acquires 10% of the
common  stock of BellSouth without the prior  approval of the Board of Directors
or announces a tender or exchange offer that would result in ownership of 25% or
more of the common stock. If a person or group acquires 10% of BellSouth's stock
without prior Board approval,  other shareholders are  then allowed to  purchase
BellSouth  common stock at half price. The rights currently trade with BellSouth
common stock and  may be redeemed  by the Board  of Directors for  one cent  per
right until they become exercisable, and thereafter under certain circumstances.
The rights expire after ten years.

    GUARANTEE  OF ESOP  DEBT.   Financial reporting  practices require  that the
amount equivalent to BellSouth's guarantee of the amortizing notes issued by its
ESOP trusts be presented as a reduction  to Shareholders' Equity, as well as  an
increase  to debt.  The amount  recorded as  a decrease  in Shareholders' Equity
represents the cost  of unallocated  BellSouth common stock  purchased with  the
proceeds of the

                                      A-28
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE G -- SHAREHOLDERS' EQUITY (CONTINUED)
amortizing  notes and the timing difference  resulting from the shares allocated
accounting method.  All ESOP  shares are  considered outstanding  for  financial
reporting purposes and, as such, are included in the computation of earnings per
share.  As the ESOP notes  are repaid, the amount  of debt guaranteed decreases,
and Shareholders' Equity increases accordingly (see Notes E and H).

    SHARES HELD IN  TRUST.   During 1993 and  1994, BellSouth  issued shares  to
grantor trusts to provide partial funding for the benefits payable under certain
non-qualified  benefit plans. The trusts  are irrevocable and assets contributed
to the trusts can only be used to pay such benefits with certain exceptions.  At
December  31, 1994 and 1993,  the assets held in the  trusts consist of cash and
6,262,087 and 5,464,920  shares, respectively,  of BellSouth  common stock.  The
total  cost of  the BellSouth  shares as of  the date  of funding  the trusts is
included in Common Stock and Paid-In  Capital; however, because the shares  held
in  trust are not  considered outstanding for  financial reporting purposes, the
shares are  reflected  separately  as  Shares Held  in  Trust,  a  reduction  to
Shareholders' Equity. Accordingly, there is no earnings per share impact.

NOTE H -- EMPLOYEE BENEFIT PLANS

    PENSION  PLANS.   Substantially all  employees of  BellSouth are  covered by
noncontributory defined  benefit pension  plans. Principal  plans are  discussed
below; other plans are not significant individually or in the aggregate.

    The  plan covering  non-represented employees is  a cash  balance plan which
provides pension  benefits determined  by  a combination  of  compensation-based
service  and additional  credits and individual  account-based interest credits.
The cash balance plan is subject to a minimum benefit determined under a plan in
existence for non-represented  employees prior  to July 1,  1993 which  provided
benefits  based upon credited service and  employees' average compensation for a
specified period. The  minimum benefit  under the  prior plan  is applicable  to
employees  retiring  through  2005. Both  the  1994 and  1993  projected benefit
obligations assume  interest and  additional credits  greater than  the  minimum
levels  specified in the written plan. Pension benefits provided for represented
employees are  based on  specified  benefit amounts  and  years of  service  and
includes the projected effect of future bargained-for improvements.

    BellSouth's  funding policy is to make contributions to trust funds with the
objective of  accumulating sufficient  assets to  pay all  pension benefits  for
which  BellSouth is liable.  Contributions are actuarially  determined using the
aggregate  cost  method,   subject  to  ERISA   and  Internal  Revenue   Service
limitations.  Pension  plan assets  consist primarily  of equity  securities and
fixed income investments.

    The components of net periodic pension cost are summarized below:

<TABLE>
<CAPTION>
                                                                           1994         1993         1992
                                                                        -----------  -----------  -----------
<S>                                                                     <C>          <C>          <C>
Service cost -- benefits earned during the year.......................  $     272.1  $     265.8  $     262.4
Interest cost on projected benefit obligation.........................        778.2        774.8        751.8
Actual loss (return) on plan assets...................................        135.9     (1,734.9)      (686.2)
Net amortization and deferral.........................................     (1,158.2)       816.0       (160.2)
                                                                        -----------  -----------  -----------
    Net periodic pension cost.........................................  $      28.0  $     121.7  $     167.8
                                                                        -----------  -----------  -----------
                                                                        -----------  -----------  -----------
</TABLE>

    Effective January 1, 1994, the non-represented cash balance plan was divided
from one into four cash  balance plans which allowed  for costs to be  accounted
for more precisely based upon specific company demographic information. The plan
division  had no  material impact  on BellSouth  in 1994.  The decrease  in 1994
pension expense is primarily the result of a reduction in assumed benefit levels
partially  offset  by  the  decrease  in  the  discount  rate  assumption.   The
consolidated  net  pension  expense  amounts reflected  above  are  exclusive of
curtailment gains reflected in the restructuring activities discussed below.

                                      A-29
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE H -- EMPLOYEE BENEFIT PLANS (CONTINUED)
    The following table sets  forth the funded status  of the plans at  December
31:

<TABLE>
<CAPTION>
                                                                                        1994         1993
                                                                                     -----------  -----------
<S>                                                                                  <C>          <C>
Actuarial present value of:
  Vested benefit obligation........................................................  $   7,431.4  $   7,705.3
                                                                                     -----------  -----------
                                                                                     -----------  -----------
  Accumulated benefit obligation...................................................  $   8,404.0  $   8,819.6
                                                                                     -----------  -----------
                                                                                     -----------  -----------
  Projected benefit obligation.....................................................  $  10,115.1  $  10,644.3
Plan assets at market value........................................................     12,343.1     13,173.0
                                                                                     -----------  -----------
Plan assets in excess of projected benefit obligation..............................      2,228.0      2,528.7
Unrecognized net gain due to past experience different from assumptions made.......     (2,263.9)    (2,503.2)
Unrecognized prior service cost....................................................       (360.9)      (398.5)
Unrecognized net asset at transition...............................................       (171.4)      (192.5)
                                                                                     -----------  -----------
  Accrued pension cost.............................................................  $    (568.2) $    (565.5)
                                                                                     -----------  -----------
                                                                                     -----------  -----------
</TABLE>

    The  significant actuarial assumptions at December 31, 1994 and 1993 were as
follows:

<TABLE>
<CAPTION>
                                                                                               1994       1993
                                                                                             ---------  ---------
<S>                                                                                          <C>        <C>
Weighted average discount rate.............................................................     8.25%      7.5%
Weighted average rate of compensation increase.............................................     5.7%       5.7%
Expected long-term rate of return on plan assets...........................................     8.0%       8.0%
</TABLE>

    POSTRETIREMENT  BENEFITS   OTHER   THAN  PENSIONS.      BellSouth   sponsors
postretirement  health  and  life  insurance  welfare  plans  for  most  of  its
non-represented and represented employees. Effective January 1, 1993,  BellSouth
adopted  SFAS No. 106, "Employers'  Accounting for Postretirement Benefits Other
Than Pensions,"  to  account for  these  plans. BellSouth's  transition  benefit
obligation  is  being amortized  over 15  years,  the average  remaining service
period of active plan  participants at adoption. The  accounting for the  health
care   plan  does  not   anticipate  future  adjustments   to  the  cost-sharing
arrangements provided for  in the written  plan for employees  who retire  after
December 31, 1991.

    BellSouth's  funding policy is to make contributions to trust funds with the
objective of accumulating sufficient assets to pay all health and life  benefits
for  which BellSouth is  liable. Contributions are  actuarially determined using
the aggregate  cost  method,  subject  to ERISA  and  Internal  Revenue  Service
limitations.  Assets in  the health and  life plans consist  primarily of equity
securities and fixed income investments.

    Postretirement benefit  costs for  the years  ending December  31, 1994  and
1993, respectively, were composed of the following:

<TABLE>
<CAPTION>
                                                                                     1994                  1993
                                                                             --------------------  --------------------
                                                                              HEALTH      LIFE      HEALTH      LIFE
                                                                             ---------  ---------  ---------  ---------
<S>                                                                          <C>        <C>        <C>        <C>
Service cost -- benefits earned during the year............................  $    34.8  $    13.3  $    29.9  $     8.7
Interest on accumulated postretirement benefit obligation..................      211.0       37.4      199.4       32.4
Actual loss (return) on plan assets........................................       14.1      (12.4)     (43.5)     (35.0)
Amortization of transition liability (asset)...............................      112.3      (13.1)     112.9      (13.1)
Other amortization and deferral, net.......................................      (65.6)     (30.6)      (9.1)      (9.5)
                                                                             ---------  ---------  ---------  ---------
  Postretirement benefit cost (income).....................................  $   306.6  $    (5.4) $   289.6  $   (16.5)
                                                                             ---------  ---------  ---------  ---------
                                                                             ---------  ---------  ---------  ---------
</TABLE>

                                      A-30
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE H -- EMPLOYEE BENEFIT PLANS (CONTINUED)
    The consolidated net postretirement benefit cost amounts reflected above are
exclusive  of  curtailment  losses  reflected  in  the  restructuring activities
discussed below.  Prior to  1993,  BellSouth recognized  the cost  of  providing
postretirement  benefits based on  funded amounts. The  cost of providing health
and life benefits for both active and retired employees was $574.6 for 1992.

    The following table sets forth the plans' funded status at December 31, 1994
and 1993, respectively:

<TABLE>
<CAPTION>
                                                                     1994                      1993
                                                           ------------------------  ------------------------
                                                             HEALTH        LIFE        HEALTH        LIFE
                                                           -----------  -----------  -----------  -----------
<S>                                                        <C>          <C>          <C>          <C>
Accumulated postretirement benefit obligation:
  Retirees...............................................  $   1,835.4  $     249.1  $   1,909.8  $     245.5
  Fully eligible active plan participants................        303.9         68.5        350.6        193.7
  Other active plan participants.........................        506.8        132.3        630.9         68.2
                                                           -----------  -----------  -----------  -----------
                                                               2,646.1        449.9      2,891.3        507.4
Plan assets at fair value................................        883.1        583.0        785.3        584.5
                                                           -----------  -----------  -----------  -----------
Accumulated postretirement benefit obligation in excess
 of (less than) plan assets..............................      1,763.0       (133.1)     2,106.0        (77.1)
Unrecognized net losses..................................       (219.6)       (60.3)      (514.0)      (123.4)
Unrecognized transition (obligation) asset...............     (1,425.3)       170.3     (1,572.8)       183.4
                                                           -----------  -----------  -----------  -----------
Accrued (prepaid) postretirement benefit cost............  $     118.1  $     (23.1) $      19.2  $     (17.1)
                                                           -----------  -----------  -----------  -----------
                                                           -----------  -----------  -----------  -----------
</TABLE>

    The significant actuarial assumptions at December 31, 1994 and 1993 were  as
follows:

<TABLE>
<CAPTION>
                                                                                            1994       1993
                                                                                          ---------  ---------
<S>                                                                                       <C>        <C>
Weighted average discount rate..........................................................     8.75%      7.5%
Weighted average rate of compensation increase..........................................     5.7%       5.7%
Health care cost trend rate (1).........................................................    11.0%      11.5%
Expected long-term rate of return on plan assets (2)....................................     8.0%       8.0%
<FN>
- ------------------------
(1)  Trend rate to decrease gradually to 5% in 2007
(2)  Rate net of an estimated 30% tax reduction for the non-represented
     employees' trust for both 1994 and 1993
</TABLE>

    The  health care cost trend rate  assumption affects the amounts reported. A
one-percentage-point increase in the  assumed health care  cost trend rates  for
each   future  year  would  increase   the  accumulated  postretirement  benefit
obligation by $108 at December 31, 1994 and the estimated aggregate service  and
interest cost components of the 1994 postretirement benefit cost by $14.

    Most  regulatory  jurisdictions  have  accepted  BellSouth's  SFAS  No.  106
implementation plan. However,  two states  are requiring a  20-year and  30-year
amortization  of the transition  benefit obligation, the impact  of which is not
material to BellSouth.

    EFFECT OF RESTRUCTURING ON PENSIONS AND POSTRETIREMENT BENEFITS.  As a  part
of the restructuring charge in 1993 (see Note K), BellSouth recorded a liability
of  $88  for estimated  net curtailment  losses  expected to  impact BellSouth's
pension and postretirement benefit plans. Of the amount recognized, $32 and  $16
were  realized and charged against the restructuring liability in 1994 and 1993,
respectively.

    DEFINED  CONTRIBUTION  PLANS.    BellSouth  maintains  several  contributory
savings plans which cover substantially all employees. The BellSouth Savings and
Employee  Stock  Ownership  Plan and  the  BellSouth Savings  and  Security Plan
(collectively, the ESOP Plans) are tax-qualified employee stock ownership  plans
which  cover the largest portion of the  employees. Assets of the plans are held
by two trusts (the Trusts),

                                      A-31
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE H -- EMPLOYEE BENEFIT PLANS (CONTINUED)
which, in turn,  are part  of the  BellSouth Master  Savings Trust.  In 1990,  a
leveraged  ESOP feature was incorporated into the ESOP Plans. With proceeds from
the ESOP notes  (see Note E),  the Trusts purchased  shares of BellSouth  common
stock  in the open  market which will  be used, in  part, to fulfill BellSouth's
matching contribution obligation over the  13-year debt repayment period of  the
leveraged ESOP program.

    Employee  participants  contribute part  of  their annual  compensation, via
payroll deductions,  to  the  ESOP Plans,  a  portion  of which  is  matched  by
BellSouth.  The  matching  amount, stated  in  percentage terms  and  applied to
certain eligible amounts, is determined annually by the Board of Directors.  The
match  consists of shares of  BellSouth common stock that  were purchased by the
Trusts with proceeds from the ESOP Notes, or that are purchased by the Trusts in
the market from time to time should there be insufficient shares available  from
the  Trust. The shares are allocated to  each participant's account based on the
market price of the shares  at the time of  allocation. Shares are released  for
allocation  as each semi-annual loan payment is made. None of the shares held by
the ESOP Plans is subject to repurchase.

    BellSouth makes annual contributions to the  Trusts to fund the ESOP's  debt
service,  plus that amount required to  purchase any additional shares allocated
to participant accounts, less  dividends received by  the Trusts. All  dividends
received by the Trusts are used for debt service.

    In  1993,  new authoritative  guidance  became effective  which  created new
accounting requirements  for certain  ESOPs, and  was elective  for all  others.
BellSouth  has  elected to  continue the  existing  accounting guidance  and has
adopted the new disclosure requirements applicable to all ESOPs. As a  leveraged
ESOP, BellSouth recognizes expense using the shares allocated accounting method,
which  combines the cost  of the shares  allocated for the  period plus interest
incurred, reduced by the dividends used  to service the ESOP debt. Dividends  on
all  ESOP shares are recorded  as a reduction to  retained earnings and all ESOP
shares are included in the computation of earnings per share.

<TABLE>
<CAPTION>
                                                                       1994           1993           1992
                                                                   -------------  -------------  -------------
<S>                                                                <C>            <C>            <C>
Compensation cost................................................          $76.6          $67.9          $71.8
Interest expense.................................................          $38.6          $39.9          $40.5
Actual interest on ESOP Notes....................................          $66.2          $69.5          $72.4
Cash contributions, excluding dividends paid to the Trusts.......          $99.8          $84.9          $84.3
Dividends paid to the Trusts, used for debt service..............          $42.3          $43.6          $43.7
Shares allocated to participants.................................      4,810,517      3,671,657      2,555,175
Shares committed to be released..................................       --             --             --
Shares unallocated...............................................     11,078,845     12,217,705     13,334,187
</TABLE>

    BellSouth also maintains certain defined  contribution plans for most  other
employees  not  covered  by  the  ESOP  Plans.  BellSouth's  contributions  were
approximately $15.3, $12.7 and $9.3 in 1994, 1993 and 1992, respectively.

NOTE I -- EMPLOYEE STOCK OPTION PLAN
    The BellSouth Corporation Stock Option Plan provides for the grant of  stock
options  and  related  stock appreciation  rights  (SARs) to  key  employees, as
determined by the  Board of Directors,  to purchase shares  of BellSouth  common
stock within prescribed periods at either a price equal to the fair market value
on  the date of grant or, as a heightened incentive, at a price in excess of the
stock price  on  the  date of  grant.  SARs  entitle an  optionee  to  surrender
unexercised  stock options  for cash or  stock equal  to the excess  of the fair
market value of  the surrendered shares  over the option  price of such  shares.
Options  granted in 1994 become vested only  at the end of the five-year vesting
period, as determined from the date of grant. Of the 5,172,962 shares covered by
outstanding  options  under  the  plan  at  December  31,  1994,  352,096   were
accompanied by SARs.

                                      A-32
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE I -- EMPLOYEE STOCK OPTION PLAN (CONTINUED)
    The following table summarizes the activity for stock options outstanding:

<TABLE>
<CAPTION>
                                                                         1994               1993               1992
                                                                   ----------------   ----------------   ----------------
<S>                                                                <C>                <C>                <C>
Options outstanding at January 1.................................         3,654,142          3,436,724          3,101,490
Options granted..................................................         1,762,861            840,302            977,978
Options exercised................................................         (130,498)          (569,508)          (590,953)
                                                                          (113,543)           (53,376)           (51,791)
Options cancelled/forfeited......................................
                                                                           --------           --------           --------
                                                                          5,172,962          3,654,142          3,436,724
Options outstanding at December 31...............................
                                                                           --------           --------           --------
                                                                           --------           --------           --------
</TABLE>

<TABLE>
<S>                                                                <C>                    <C>                 <C>
Option prices per common share:
  Granted........................................................  $50.69 - $84.43        $50.69 - $62.19     $48.38 - $58.25
  Exercised......................................................  $12.99 - $58.25        $22.76 - $58.25     $22.76 - $45.56
  Cancelled/forfeited............................................  $32.34 - $84.43        $32.34 - $58.25     $37.38 - $58.25
  Outstanding at year-end........................................  $32.34 - $84.43        $12.99 - $62.19     $12.99 - $58.25
Options exercisable at year-end..................................     2,333,631              1,407,914           1,343,523
Shares available for grant at December 31........................     5,025,048              5,015,519           4,937,932
</TABLE>

NOTE J -- LEASES
    BellSouth  has entered  into operating  leases for  facilities and equipment
used in operations. Rental expense under operating leases was $311.3, $300.3 and
$328.9 for 1994, 1993 and 1992, respectively. Capital leases currently in effect
are not significant.

    The following table summarizes the approximate future minimum rentals  under
non-cancelable operating leases in effect at December 31, 1994:

<TABLE>
<CAPTION>
                                        1995       1996       1997       1998       1999     THEREAFTER     TOTAL
                                      ---------  ---------  ---------  ---------  ---------  -----------  ----------
<S>                                   <C>        <C>        <C>        <C>        <C>        <C>          <C>
Minimum rentals.....................  $   144.7  $   119.9  $   101.0  $    77.6  $    66.6   $    547.3  $  1,057.1
                                      ---------  ---------  ---------  ---------  ---------  -----------  ----------
                                      ---------  ---------  ---------  ---------  ---------  -----------  ----------
</TABLE>

NOTE K -- RESTRUCTURING CHARGE
    The  results of operations  for the year  ended December 31,  1993 include a
$1,136.4  restructuring  charge  which  reduced   net  income  by  $696.6.   The
restructuring  is being  undertaken to  redesign and  streamline the fundamental
processes  and  work  activities  in  BellSouth  Telecommunications'   telephone
operations   to  better   respond  to   an  increasingly   competitive  business
environment. The restructuring is expected to improve overall responsiveness  to
customer needs and reduce costs.

    The  material  components of  the  charge related  to  the reduction  of the
workforce by 10,200  employees. Through December  31, 1994, cumulative  employee
reductions  related to the restructuring plan were 5,200, consisting of 1,300 in
1993 and 3,900 in 1994. The components of the charge consisted of provisions  of
$368.2  for separation payments  and relocations of  remaining employees, $342.8
for consolidation and  elimination of certain  operations facilities and  $425.4
for  enabling changes  to information systems,  primarily those  used to provide
services to existing customers.

    At  December  31,  1994,  the   remaining  liability  associated  with   the
restructuring plan was $614.7, all of which was current.

                                      A-33
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE L -- ADDITIONAL INCOME STATEMENT DATA

<TABLE>
<CAPTION>
                                                                                  1994       1993       1992
                                                                                ---------  ---------  ---------
<S>                                                                             <C>        <C>        <C>
Interest Expense:
  Long-term debt..............................................................  $   532.2  $   577.3  $   612.9
  Short-term notes payable....................................................       61.9       50.7       61.7
  Other.......................................................................       72.0       61.0       71.8
                                                                                ---------  ---------  ---------
    Total.....................................................................  $   666.1  $   689.0  $   746.4
                                                                                ---------  ---------  ---------
                                                                                ---------  ---------  ---------
Other Income, net:
  Interest and dividend income................................................  $    64.5  $    42.8  $   123.6
  Earnings (losses) of unconsolidated affiliates..............................     (109.8)      11.0       76.7
  Minority interests..........................................................      (80.0)     (50.9)     (39.3)
  Gains (losses) from operations sold, net....................................      107.6      (10.0)    --
  Other, net..................................................................       28.7       14.7       16.6
                                                                                ---------  ---------  ---------
    Total.....................................................................  $    11.0  $     7.6  $   177.6
                                                                                ---------  ---------  ---------
                                                                                ---------  ---------  ---------
</TABLE>

    Interest  and  dividend  income  for 1992  includes  $56.6  relating  to the
settlement of an Internal Revenue Service  summary assessment for the tax  years
1979 and 1980.

    Revenues from services provided to AT&T Corp., BellSouth's largest customer,
were approximately 11%, 14% and 14% of consolidated operating revenues for 1994,
1993 and 1992, respectively.

NOTE M -- INCOME TAXES
    Effective  January 1, 1993, BellSouth adopted  SFAS No. 109, "Accounting for
Income Taxes," which applies a balance sheet approach to income tax  accounting.
In  accordance with the new standard, the balance sheet reflects the anticipated
tax impact of future taxable income or deductions implicit in the balance  sheet
in  the form of  temporary differences. These  temporary differences reflect the
difference between  the basis  in  assets and  liabilities  as measured  in  the
financial  statements and as measured  by tax laws using  enacted tax rates. The
cumulative effect  to January  1,  1993 of  the adoption  of  SFAS No.  109  was
recorded as a $7.8 reduction to income tax expense.

    In  accordance  with the  provisions  of SFAS  No.  71, "Accounting  for the
Effects of  Certain  Types of  Regulation,"  BellSouth has,  for  its  regulated
operations,  only reflected the balance sheet impact of the adoption of SFAS No.
109.  Specifically,  BellSouth  Telecommunications   in  1993  recorded  a   net
regulatory  liability of $538.0  to correspond to the  net reduction in deferred
tax liabilities;  the reduction  resulted from  changes in  tax rates  and  from
temporary  differences which were previously flowed through. The balance of such
net liability at December 31, 1994,  included in Other Liabilities and  Deferred
Credits,  was $304.0. This  net regulatory liability is  adjusted as the related
temporary differences reverse.

                                      A-34
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE M -- INCOME TAXES (CONTINUED)
    The provision for income taxes is summarized as follows:

<TABLE>
<CAPTION>
                                                                              1994        1993        1992
                                                                           ----------  ----------  ----------
<S>                                                                        <C>         <C>         <C>
Federal:
  Current................................................................  $  1,081.9  $  1,079.7  $    918.3
  Deferred, net..........................................................        33.6      (532.0)      (85.9)
  Investment tax credits, net............................................       (72.6)      (88.3)      (87.9)
                                                                           ----------  ----------  ----------
                                                                              1,042.9       459.4       744.5
                                                                           ----------  ----------  ----------
State:
  Current................................................................       180.1       173.9       163.6
  Deferred, net..........................................................        19.9       (61.7)       25.4
                                                                           ----------  ----------  ----------
                                                                                200.0       112.2       189.0
                                                                           ----------  ----------  ----------
    Total provision for income taxes.....................................  $  1,242.9  $    571.6  $    933.5
                                                                           ----------  ----------  ----------
                                                                           ----------  ----------  ----------
Amortization of investment tax credits...................................  $     72.6  $     88.3  $     88.2
                                                                           ----------  ----------  ----------
                                                                           ----------  ----------  ----------
</TABLE>

    Temporary differences  and carryforwards  which gave  rise to  deferred  tax
assets and (liabilities) at December 31 were as follows:

<TABLE>
<CAPTION>
                                                                                         1994         1993
                                                                                      -----------  -----------
<S>                                                                                   <C>          <C>
Pensions............................................................................  $     274.8  $     240.3
Restructuring charge................................................................        238.1        419.5
Deferred compensation...............................................................        126.7        112.4
Compensated absences................................................................         99.7         89.2
Regulatory sharing accruals.........................................................         92.3         21.3
Bad debts...........................................................................         88.6         82.5
Leveraged employee stock ownership plan.............................................         43.3         36.2
Other...............................................................................        159.1        128.1
                                                                                      -----------  -----------
                                                                                          1,122.6      1,129.5
Valuation allowance.................................................................         (7.3)       (13.8)
                                                                                      -----------  -----------
  Deferred Tax Assets...............................................................      1,115.3      1,115.7
                                                                                      -----------  -----------
Depreciation........................................................................     (3,731.1)    (3,636.2)
Equity investments..................................................................       (367.1)      (376.4)
Franchises..........................................................................       (194.3)      (204.3)
Other...............................................................................       (237.4)      (189.7)
                                                                                      -----------  -----------
  Deferred Tax Liabilities..........................................................     (4,529.9)    (4,406.6)
                                                                                      -----------  -----------
    Net Deferred Tax Liability......................................................  $  (3,414.6) $  (3,290.9)
                                                                                      -----------  -----------
                                                                                      -----------  -----------
</TABLE>

    The valuation allowance primarily represents federal and state net operating
losses  that will  not be  utilized during the  carryforward period.  Of the Net
Deferred Tax  Liability  at December  31,  1994  and 1993,  $232.3  and  $174.4,
respectively,  was  current  and $(3,646.9)  and  $(3,465.3),  respectively, was
noncurrent.

    Prior to 1993, deferred tax expense resulted from timing differences in  the
recognition  of  revenue  and  expense items  for  tax  and  financial reporting
purposes, as follows:

<TABLE>
<CAPTION>
                                                                                                        1992
                                                                                                      ---------
<S>                                                                                                   <C>
Property, plant and equipment.......................................................................  $     5.5
Pension benefits....................................................................................      (55.6)
Other timing differences............................................................................      (10.4)
                                                                                                      ---------
    Total...........................................................................................  $   (60.5)
                                                                                                      ---------
                                                                                                      ---------
</TABLE>

                                      A-35
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE M -- INCOME TAXES (CONTINUED)
    A reconciliation of  the Federal  statutory income tax  rate to  BellSouth's
effective tax rate follows:

<TABLE>
<CAPTION>
                                                                                         1994       1993       1992
                                                                                       ---------  ---------  ---------
<S>                                                                                    <C>        <C>        <C>
Federal statutory tax rate...........................................................       35.0%      35.0%      34.0%
State income taxes, net of Federal income tax benefit................................        4.0        4.8        4.8
Amortization of investment tax credits...............................................       (2.1)      (5.5)      (3.4)
Miscellaneous items, net.............................................................       (0.4)       1.3        0.6
                                                                                       ---------  ---------  ---------
    Effective tax rate...............................................................       36.5%      35.6%      36.0%
                                                                                       ---------  ---------  ---------
                                                                                       ---------  ---------  ---------
</TABLE>

NOTE N -- CUMULATIVE EFFECT OF ACCOUNTING CHANGE

    BellSouth  adopted,  effective January  1, 1993,  SFAS No.  112, "Employers'
Accounting for  Postemployment Benefits."  SFAS No.  112 requires  employers  to
accrue  the  cost  of postemployment  benefits  provided to  former  or inactive
employees after employment but before  retirement, including but not limited  to
worker's  compensation, disability,  and continuation  of health  care benefits.
Previously, BellSouth used the cash method to account for such costs. A one-time
charge of  $67.4 ($.14  per share),  net of  a deferred  tax benefit  of  $42.5,
related  to adoption of this statement was  recognized as a change in accounting
principle. The effect of  the change on BellSouth's  1993 operating results  was
not material.

NOTE O -- SUPPLEMENTAL CASH FLOW INFORMATION

    The  following supplemental information is  presented in accordance with the
provisions of SFAS No. 95, "Statement of Cash Flows":

<TABLE>
<CAPTION>
                                                                              1994        1993        1992
                                                                           ----------  ----------  ----------
<S>                                                                        <C>         <C>         <C>
NONCASH INVESTING AND FINANCING ACTIVITIES:
Common and Treasury Shares Issued in Lieu of Cash Dividends Under
 Shareholder Dividend Reinvestment and Stock Purchase Plan...............  $   --      $     66.4  $    268.9
                                                                           ----------  ----------  ----------
                                                                           ----------  ----------  ----------
Shares Issued to Grantor Trusts..........................................  $     43.6  $    292.6  $   --
                                                                           ----------  ----------  ----------
                                                                           ----------  ----------  ----------
CASH PAID FOR INTEREST AND INCOME TAXES:
Interest.................................................................  $    665.4  $    755.0  $    738.8
                                                                           ----------  ----------  ----------
                                                                           ----------  ----------  ----------
Income Taxes.............................................................  $  1,375.3  $  1,145.2  $  1,053.4
                                                                           ----------  ----------  ----------
                                                                           ----------  ----------  ----------
</TABLE>

                                      A-36
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE P -- FINANCIAL INSTRUMENTS

    The   following  disclosure  of  the   estimated  fair  value  of  financial
instruments is presented  in accordance  with the  provisions of  SFAS No.  107,
"Disclosures  about  Fair Value  of Financial  Instruments." The  estimated fair
value amounts have been determined using available market information  described
below.  Since  judgment  is required  to  develop the  estimates,  the estimated
amounts presented herein  may not be  indicative of the  amounts that  BellSouth
could realize in a current market exchange.

<TABLE>
<CAPTION>
                                                                1994                     1993
                                                      ------------------------  ----------------------
                                                       RECORDED     ESTIMATED    RECORDED   ESTIMATED
                                                        AMOUNT     FAIR VALUE     AMOUNT    FAIR VALUE
                                                      -----------  -----------  ----------  ----------
<S>                                                   <C>          <C>          <C>         <C>
BALANCE SHEET FINANCIAL INSTRUMENTS
Assets (Liabilities):
  Cash and cash equivalents.........................  $     606.5  $     606.5  $    501.5  $    501.5
  Temporary cash investments........................         50.8         50.8        49.0        49.0
  Bank loans........................................        (45.1)       (45.1)      (88.7)      (88.7)
  Commercial paper..................................     (1,838.5)    (1,838.5)   (1,536.1)   (1,536.1)
  Long-Term Debt:
    BellSouth Telecommunications Debentures.........     (4,605.0)    (4,176.8)   (4,605.0)   (4,707.0)
    BellSouth Telecommunications Notes..............     (1,875.0)    (1,670.0)   (1,875.0)   (1,901.0)
    Guarantee of ESOP Debt..........................       (693.9)      (716.8)     (734.6)     (849.5)
    BellSouth Capital Funding Corporation Notes.....       (374.5)      (362.9)     (299.9)     (323.6)
  Foreign Exchange Forward Contracts:
    Contract amount receivable......................         67.7         67.7        24.4        24.4
    Contract amount payable.........................        (66.9)       (66.9)      (23.7)      (23.7)
  Currency Swap.....................................         11.8         11.8      --          --
OFF BALANCE SHEET FINANCIAL INSTRUMENTS
  Interest Rate Swaps:
    With unrealized gains...........................      --               1.1      --          --
    With unrealized losses..........................      --              (3.4)     --            (8.8)
</TABLE>

    CASH  AND CASH EQUIVALENTS/TEMPORARY CASH INVESTMENTS.  At December 31, 1994
and 1993, the recorded amounts for cash and cash equivalents and temporary  cash
investments,  respectively, approximate fair value  due to the short-term nature
of these instruments.

    DEBT.  At December 31,  1994 and 1993, the  recorded amounts for bank  loans
and  commercial paper approximate fair value due to the short-term nature of the
liabilities. The  estimates  of  fair  value  for  BellSouth  Telecommunications
Debentures  and Notes are estimated based on  the closing market prices for each
issue at December 31, 1994 and 1993, respectively. Fair value estimates for  the
Guarantee of ESOP Debt and BellSouth Capital Funding Corporation Notes are based
on quotes from dealers.

    OTHER FINANCIAL INSTRUMENTS.  BellSouth is party to foreign exchange forward
contracts,  currency swap  agreements and interest  rate swap  agreements in its
normal course  of business  for  purposes other  than trading.  These  financial
instruments    are   used   to   mitigate    foreign   currency   and   interest

                                      A-37
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE P -- FINANCIAL INSTRUMENTS (CONTINUED)
rate risks, although to some extent they expose the company to market risks  and
credit  risks. The credit risks associated with these instruments are controlled
through the evaluation and continual  monitoring of the creditworthiness of  the
counterparties.  In the event that  a counterparty fails to  meet the terms of a
contract or agreement, BellSouth's exposure is  limited to the currency rate  or
interest  rate differential.  Such contracts  and agreements  have been executed
with creditworthy financial institutions. As such, BellSouth considers the  risk
of nonperformance to be remote.

    FOREIGN  EXCHANGE FORWARD CONTRACTS.  Foreign exchange forward contracts are
contracts for delivery  or purchase  of foreign currencies  at specified  future
dates.  The fair  values of  such contracts are  estimated based  on quotes from
brokers. BellSouth enters into foreign  exchange forward contracts primarily  as
hedges  relating to identifiable currency exposures. These financial instruments
are  designed  to  minimize  exposure   and  reduce  risk  from  exchange   rate
fluctuations in the normal course of business.

    Summarized   below  by  major  currency   are  the  contractual  amounts  of
BellSouth's foreign exchange forward contracts in U.S. dollars. Foreign currency
amounts are translated at rates as of December 31, 1994 and 1993,  respectively.
The  "Buy"  amounts  represent  the U.S.  dollar  equivalent  of  commitments to
purchase foreign  currencies;  the  "Sell" amounts  represent  the  U.S.  dollar
equivalent of commitments to sell foreign currencies.

<TABLE>
<CAPTION>
                                                                                     DECEMBER 31,
                                                                      ------------------------------------------
                                                                              1994                  1993
                                                                      --------------------  --------------------
                                                                         BUY       SELL        BUY       SELL
                                                                      ---------  ---------  ---------  ---------
<S>                                                                   <C>        <C>        <C>        <C>
German Mark.........................................................  $  --      $     66.9 $      3.0 $  --
Australian Dollar...................................................     --         --            20.3    --
Dutch Guilder.......................................................     --         --             1.1    --
                                                                      ---------  ---------  ---------  ---------
                                                                      $  --      $     66.9 $     24.4 $  --
                                                                      ---------  ---------  ---------  ---------
                                                                      ---------  ---------  ---------  ---------
</TABLE>

    CURRENCY  SWAP.  Currency swap contracts provide for the exchange of defined
cash flows between  two currencies  at specified times.  The fair  value of  the
currency  swap is estimated based on quotes from brokers. BellSouth entered into
a currency swap in 1994 to hedge European Currency Units (ECU) 125,000,000  debt
issued by Capital Funding. The currency swap matures in February 1999.

    At  December 31, 1994,  the net currency  swap receivable was  $11.3 and the
related net interest receivable was $0.5, both of which are included in accounts
receivable in the consolidated balance sheet at December 31, 1994. The  interest
rate  on  the ECU  debt is  5.25%.  The currency  swap effectively  converts the
interest rate on such ECU debt from  5.25% payable in ECUs to 5.247% payable  in
U.S. dollars.

    INTEREST  RATE SWAPS.  Interest  rate swap agreements require counterparties
to exchange interest  cash flows on  a specified  amount of debt  for a  defined
period.  The fair values of interest rate swap agreements are estimated based on
quotes from  dealers. In  order to  manage exposure  to interest  rate  changes,
BellSouth  enters  into  interest rate  swap  agreements to  exchange  fixed and
variable  rate  interest  payment  obligations  without  the  exchange  of   the
underlying principal amounts. These agreements have been used to adjust interest
on certain fixed and variable rate obligations.

                                      A-38
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE P -- FINANCIAL INSTRUMENTS (CONTINUED)
    Summarized  below are the  types of interest rate  swaps outstanding and the
related weighted-average interest  rates. Such  swaps mature in  either 1996  or
2002.

<TABLE>
<CAPTION>
                                                                                DECEMBER 31,
                                                                             -------------------
                                                                               1994       1993
                                                                             --------   --------
<S>                                                                          <C>        <C>
Pay Fixed Rate/Receive Variable Rate
  Notional amount..........................................................  $95.4      $60.8
  Average rate paid........................................................    6.97%      5.93 %
  Average rate received....................................................    5.08%      3.52 %
Pay Variable Rate/Receive Fixed Rate
  Notional amount..........................................................  $75.0      $  --
  Average rate paid........................................................    5.36%       --
  Average rate received....................................................    4.86 %      --
</TABLE>

    OTHER.  BellSouth has also issued letters of credit and financial guarantees
which  approximate $157 at December  31, 1994. Since there  is no market for the
instruments, it is not practicable to estimate their fair value.

    CONCENTRATIONS OF  CREDIT RISK.    Financial instruments  which  potentially
subject   BellSouth  to  credit  risk  consist  principally  of  trade  accounts
receivable. Concentrations of credit risk with respect to these receivables  are
limited  due to  the composition  of the customer  base, which  includes a large
number of individuals and businesses.  At December 31, 1994, approximately  $448
of trade accounts receivable were from interexchange carriers.

                                      A-39
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (Dollars in Millions, Except Per Share Amounts)

NOTE Q -- QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
    In the following summary of quarterly financial information, all adjustments
necessary  for a fair presentation of each period were included. The results for
first quarter 1993 were  restated to reflect the  one-time, non-cash charge  for
retroactive  adoption  of SFAS  No.  112. The  results  for fourth  quarter 1993
include a restructuring charge of $1,136.4, which reduced net income by $696.6.
<TABLE>
<CAPTION>
                                                      FIRST       SECOND       THIRD      FOURTH
                                                     QUARTER      QUARTER     QUARTER     QUARTER
                                                    ----------   ---------   ---------   ---------
<S>                                                 <C>          <C>         <C>         <C>
1994
Operating Revenues................................  $  4,124.3   $ 4,127.9   $ 4,197.7   $ 4,394.6
Operating Income..................................  $  1,012.2   $ 1,001.6   $   993.7   $ 1,050.3
Net Income........................................  $    585.3   $   516.5   $   499.5   $   558.5
Earnings Per Share................................  $     1.18   $    1.04   $    1.01   $    1.12

<CAPTION>

                                                      FIRST
                                                     QUARTER
                                                    ----------
                                                    (RESTATED)    SECOND       THIRD      FOURTH
                                                                  QUARTER     QUARTER     QUARTER
                                                                 ---------   ---------   ---------
<S>                                                 <C>          <C>         <C>         <C>
1993
Operating Revenues................................  $  3,833.7   $ 3,906.9   $ 4,014.9   $ 4,124.8
Operating Income (Loss)...........................  $    804.1   $   856.4   $   909.1   $  (282.5)
Income (Loss) Before Extraordinary Loss on Early
 Extinguishment of Debt and Cumulative Effect of
 Change in Accounting Principle...................  $    411.2   $   433.1   $   442.4   $  (252.6)
Extraordinary Loss on Early Extinguishment of
 Debt, net of tax.................................      --           (55.4)       (7.8)      (23.4)
Cumulative Effect of Change in Accounting
 Principle, net of tax............................       (67.4)     --          --          --
Net Income (Loss).................................  $    343.8   $   377.7   $   434.6   $  (276.0)
                                                    ----------   ---------   ---------   ---------
                                                    ----------   ---------   ---------   ---------
Earnings Per Share:
  Income (Loss) Before Extraordinary Loss on Early
   Extinguishment of Debt and Cumulative Effect of
   Change in Accounting Principle.................  $      .83   $     .87   $     .89   $    (.51)
  Extraordinary Loss on Early Extinguishment of
   Debt, net of tax...............................      --            (.11)       (.01)       (.05)
  Cumulative Effect of Change in Accounting
   Principle, net of tax..........................        (.14)     --          --          --
  Net Income (Loss)...............................  $      .69   $     .76   $     .88   $    (.56)
                                                    ----------   ---------   ---------   ---------
                                                    ----------   ---------   ---------   ---------
</TABLE>

                                      A-40
<PAGE>
                             BELLSOUTH CORPORATION
                            MARKET AND DIVIDEND DATA

    The principal market for trading in  BellSouth common stock is the New  York
Stock  Exchange,  Inc. (NYSE).  BellSouth  common stock  is  also listed  on the
Boston, Chicago, Pacific and Philadelphia exchanges in the United States and the
London, Zurich, Basel,  Geneva, Frankfurt  and Amsterdam  exchanges. The  ticker
symbol  for BellSouth common  stock is BLS.  As of January  31, 1995, there were
1,183,629 holders of  record of  BellSouth common stock.  Market data,  obtained
from  the NYSE Composite Tape, which encompasses trading on the principal United
States stock exchanges as well as  off-board trading, for 1992 through 1994  are
listed  below. High and low prices represent the highest and lowest sales prices
for the periods indicated. Dividend data also are listed.

<TABLE>
<CAPTION>
                                                                                     MARKET PRICES      PER SHARE
                                                                                   ------------------   DIVIDENDS
                                                                                    HIGH        LOW     DECLARED
                                                                                   -------    -------   ---------
<S>                                                                                <C>        <C>       <C>
1994
First Quarter...................................................................   $61 1/2    $53       $    .69
Second Quarter..................................................................    63 1/2     55 1/2        .69
Third Quarter...................................................................    63 1/2     54 5/8        .69
Fourth Quarter..................................................................    56 1/8     50 1/2        .69

1993
First Quarter...................................................................   $57 1/2    $50 3/8   $    .69
Second Quarter..................................................................    57         50 5/8        .69
Third Quarter...................................................................    62 7/8     54 1/8        .69
Fourth Quarter..................................................................    63 7/8     54 1/8        .69

1992
First Quarter...................................................................   $52 5/8    $43 5/8   $    .69
Second Quarter..................................................................    50 3/8     43 3/8        .69
Third Quarter...................................................................    55 1/2     49 1/4        .69
Fourth Quarter..................................................................    53 7/8     46 3/4        .69
</TABLE>

STOCK TRANSFER AGENT AND REGISTRAR

    Chemical Bank is BellSouth's stock transfer agent and registrar.

                                      A-41
<PAGE>
                             BELLSOUTH CORPORATION
                               DOMESTIC CELLULAR
                          PROPORTIONATE OPERATING DATA
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)

    The following table  sets forth unaudited,  supplemental financial data  for
BellSouth's  domestic cellular operations reflecting proportionate consolidation
of entities in which BellSouth has  an interest. This presentation differs  from
the  consolidation metholodology used to prepare BellSouth's principal financial
statements in  accordance with  generally  accepted accounting  principles.  The
proportionate   operating  data  reflect  BellSouth's  ownership  percentage  of
entities consolidated for financial reporting purposes and BellSouth's ownership
percentage in the  entities which  are accounted for  on the  equity method  for
financial reporting purposes.

<TABLE>
<CAPTION>
                                                                              YEAR ENDED DECEMBER 31,
                                                                            ----------------------------
                                                                                1994           1993
                                                                            -------------  -------------
<S>                                                                         <C>            <C>
Cellular Revenue, net (1).................................................  $   1,465,090  $   1,150,288
Operating Expenses........................................................        833,652        667,027
Depreciation and Amortization.............................................        234,125        201,605
                                                                            -------------  -------------
    Total Operating Expenses..............................................      1,067,777        868,632
                                                                            -------------  -------------
Operating Income..........................................................        397,313        281,656
Other Expenses, net (including interest and taxes)........................        164,117        137,867
                                                                            -------------  -------------
Net Income................................................................  $     233,196  $     143,789
                                                                            -------------  -------------
                                                                            -------------  -------------
Operating Margins as a Percentage of Revenue:
  Including Depreciation and Amortization.................................          27.12%         24.49%
  Excluding Depreciation and Amortization.................................          43.10%         42.01%
Operational Comparisons:
  Proportionate Cellular Population Served................................     39,206,000     38,845,000
  Proportionate Cellular Customers........................................      2,155,800      1,559,100
</TABLE>

- ------------------------
(1) Includes equipment revenue, net of cost.

                                      A-42

<PAGE>




                              BellSouth Corporation
                           1155 Peachtree Street, N.E.
                             Atlanta, GA 30309-3610

                              [Recycled Paper Logo]

                            Printed on Recycled Paper
<PAGE>

                              BELLSOUTH CORPORATION
                                   STOCK PLAN
                            EFFECTIVE APRIL 24, 1995



                               ARTICLE I.  PURPOSE

     The purpose of this Plan is to promote the interest of BellSouth by
granting stock-related Awards to Eligible Employees

     (1)  to attract and retain Eligible Employees,

     (2)  to provide Eligible Employees with long term financial incentives to
increase the value of BellSouth, and

     (3)  to provide Eligible Employees with a stake in the future of BellSouth
which corresponds to the stake of each of BellSouth's shareowners.

Only Eligible Employees shall be eligible for Awards under this Plan.


                            ARTICLE II.  DEFINITIONS

2.1  DEFINITIONS.

     Each term set forth in this Article II shall have the respective meaning
set forth opposite such term for purposes of this Plan, and when the defined
meaning is intended the term is capitalized.

     "Administrator" means the Committee or the Company Administrator, as
applicable.

     "Agreement" means the written agreement which sets forth the terms and
conditions of the grant of an Award as provided in this Plan and such additional
terms and conditions, not inconsistent with this Plan, as the Committee
determines are appropriate.

     "Award" means an Option, SAR, Restricted Share, Performance Share, Dividend
Equivalent Right or Stock Payment granted to a Participant under this Plan.

     "BellSouth" means BellSouth Corporation, a Georgia corporation.

     "Beneficiary" means the person entitled to receive any payments or exercise
any rights following the death of a Participant as determined pursuant to
Section 10.5.



<PAGE>

     "Board" means the Board of Directors of BellSouth.

     "Change in Control" means the occurrence of either of the following: (i)
any "person" (as such term is used in Section 13(c) and 14(d) of the Exchange
Act), other than a trustee or other fiduciary holding securities under an
employee benefit plan of BellSouth or a corporation owned directly or indirectly
by the shareholders of BellSouth in substantially the same proportions as their
ownership of stock of BellSouth, is or becomes the "beneficial owner" (as
defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of
securities of BellSouth representing 20% or more of the total voting power
represented by BellSouth's then outstanding voting securities; or (ii) during
any period of two consecutive years, individuals who at the beginning of such
period constitute the Board and any new director whose election by the Board or
nomination for election by BellSouth's shareholders was approved by a vote of at
least two-thirds of the directors who either were directors at the beginning of
the two-year period or whose election or nomination for election was previously
so approved, cease for any reason to constitute a majority thereof.

     "Code" means the Internal Revenue Code of 1986, as amended from time to
time.

     "Committee" means the Nominating and Compensation Committee of the Board,
or any successor committee of the Board which administers this Plan as provided
in Article V.

     "Company Administrator" means the chief executive officer of BellSouth, the
senior officer of BellSouth responsible for human resource matters or such other
person or persons as are designated by the Committee to administer the Plan on
behalf of Participants who are not Officers or Executive Officers.

     "Covered Employee" means with respect to any grant of an Award an Officer
whom the Committee deems may be or become a covered employee as defined in
Section 162(m)(3) of the Code for any year that such Award may result in
remuneration to the Participant and for which year such Participant may receive
remuneration over $1 million which would not be deductible under Section 162(m)
of the Code but for the provisions of the Plan and any other "qualified
performance-based compensation" plan (as defined under Section 162(m) of the
Code) of BellSouth; provided, however, that the Committee may determine that a
Participant has ceased to be a Covered Employee prior to Settlement of any
Award.

     "Dividend Equivalent Right" means a right, granted to a Participant under
Section 9.4, to receive cash or Shares based on the value of dividends paid with
respect to a Share.




                                        2

<PAGE>

     "Eligible Employee" means any employee (including an Officer, Executive
Officer or director who is an employee and including for purposes other than
ISOs any former employee) of the Company or any Subsidiary.  Such term also
includes for purposes other than ISOs any non-employee advisor, consultant or
independent contractor to the Company or any Subsidiary, and any references to
employment or termination of employment under this Plan shall be deemed to apply
to such an advisor, consultant or independent contractor, for purposes of this
Plan only, as if the services of such person constitute employment services.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time.

     "Executive Officer" means an Officer or other employee or former employee
of BellSouth or a Subsidiary who is subject to the reporting requirements of
Section 16(a) of the Exchange Act.

     "Fair Market Value" for any day means the average of the high and low daily
sale prices of a Share on the New York Stock Exchange for that day or, if there
are no sales on such day, for the most recent prior day on which a Share was
sold on the New York Stock Exchange.

     "ISO" or "Incentive Stock Option" means an option granted under this Plan
to purchase Shares which is intended by BellSouth to satisfy the requirements of
Code Section 422.

     "NQSO" or "Non-Qualified Stock Option" means an option granted under this
Plan to purchase Shares which is not intended by BellSouth to be treated as an
ISO.

     "Officer" means any executive of the Company or any Subsidiary who is a
member of the executive compensation group under BellSouth's compensation
practices (but not necessarily an Executive Officer.)

     "Option" means an NQSO or ISO granted under this Plan.

     "Option Price" means the price determined in accordance with Section 6.4
which shall be paid to purchase one Share upon the exercise of an Option granted
under this Plan.

     "Parent Corporation" means any corporation which is a parent of BellSouth
within the meaning of Code Section 424(e).

     "Participant" means an Eligible Employee to whom an Award is made.

     "Performance Objective" means as described in Section 10.2 a performance
objective specified in the Agreement for a Performance Share, or for any other
Award which the Administrator determines to



                                        3



<PAGE>

make subject to a performance objective, upon which the vesting or Settlement of
such Award is conditioned.

     "Performance Period" means the period of time specified in an Agreement
over which Performance Shares are to be earned.

     "Performance Share" means a bookkeeping entry that records the equivalent
of one share awarded pursuant to Section 9.2 of this Plan.

     "Plan" means this BellSouth Corporation Stock Plan, as effective April 24,
1995 and as thereafter amended from time to time.

     "Prior Plan" means the BellSouth Corporation Stock Option Plan, the
BellSouth Enterprises, Inc. Key Manager Incentive Compensation Plan, the
BellSouth Executive Long Term Incentive Plan, the BellSouth Corporation
Shareholder Return Cash Plan and the BellSouth Corporation Key Manager
Shareholder Return Cash Plan, as applicable.

     "Restricted Period" means the period of time from the date of grant of a
Restricted Share until the lapse of restrictions attached thereto under the
terms of the applicable Agreement.

     "Restricted Share" means a Share which has been awarded to a Participant
subject to restrictions under Section 8.1.

     "Rule 16b-3" means Rule 16b-3 of the Securities Exchange Commission under
the Exchange Act.

     "SAR" or "Stock Appreciation Right" means the contractual right granted to
a Participant pursuant to Section 7.1 to receive a payment upon the exercise of
such right which reflects the appreciation in the Fair Market Value of the
number of Shares for which such right was granted.

     "SAR Exercise Date" means the date on which the exercise of an SAR occurs
under the related Agreement.

     "SAR Exercise Price" means the Fair Market Value of a Share on the SAR
Exercise Date.

     "SAR Grant Price" means the price which would have been the Option Price
for one Share if the SAR had been granted as an Option or, if the SAR is granted
in tandem with an Option, the Option Price for the related Option.




     "Settlement Date" means (i) with respect to any Option that has been
exercised in whole or in part, the date or dates upon which Shares are to be
delivered to the Participant and the Option Price therefor paid, (ii) with
respect to any SARs that have been



                                        4


<PAGE>

exercised, the date or dates upon which a cash payment is to be made to the
Participant, or in the case of SARs that are to be settled in Shares, the date
or dates upon which such Shares are to be delivered to the Participant, (iii)
with respect to Performance Shares, the date or dates upon which cash or Shares
are to be delivered to the Participant, (iv) with respect to Dividend Equivalent
Rights, the date upon which payment thereof is to be made, and (v) with respect
to Stock Payments, the date upon which payment thereof is to be made, in each
case, determined in accordance with the terms of this Plan and the Agreement
under which any such Award was made.

     "Share" means a share of Stock.

     "Stock" means the $1.00 par value common stock of BellSouth.

     "Stock Payment" means payment of compensation in the form of Shares
pursuant to Section 9.3.

     "Subsidiary" means (A), with respect to an Award other than an ISO, any
corporation, joint venture or partnership in which BellSouth owns directly or
indirectly (i) with respect to a corporation, stock possessing at least ten
percent (10%) of the total combined voting power of all classes of stock in the
corporation, or (ii) in the case of a joint venture or partnership, a ten
percent (10%) interest in the capital or profits of such joint venture or
partnership, and (B) any corporation which is a subsidiary corporation (within
the meaning of Code Section 424(f)) of BellSouth by reason of being in an
unbroken chain of corporations (beginning with BellSouth) in which each
corporation in the unbroken chain (except the last such corporation) owns stock
possessing fifty percent (50%) or more of the total combined voting power of all
classes of stock in one of the other corporations in such chain.

     "Ten Percent Shareowner" means a person who owns (after taking into account
the attribution rules of Code Section 424(d)) more than ten percent (10%) of the
total combined voting power of all classes of stock of either BellSouth, or
Subsidiary or a Parent Corporation.

2.2  REFERENCES.

     All pronouns are masculine, solely for ease of reading, and should be read
as feminine where applicable.  Unless the context clearly requires otherwise,
the singular shall include the plural and the plural shall include the singular.
All references to sections of the Code or other laws or regulations shall
include


                                        5


<PAGE>

amendments and successor provisions thereto unless otherwise specifically stated
or clearly required by the context.


                      ARTICLE III.  SHARES SUBJECT TO PLAN

3.1  AGGREGATE LIMITS.

     The aggregate number of Shares with respect to which the grant of Awards
other than Stock Payments may be made in any calendar year under this Plan shall
not exceed one percent (1%) of the total number of Shares outstanding at the
time of such grant.  Within such total, the aggregate number of Shares with
respect to which the grant of Performance Shares and Restricted Shares may be
made in any calendar year under this Plan shall not exceed in combination
two-tenths of one percent (.2%) of the total number of Shares outstanding at the
time of grant.  Furthermore, in no event shall ISOs with respect to more than
one million (1,000,000) Shares be granted under this Plan.  Finally, the
aggregate number of Shares with respect to which the grant of Stock Payments may
be made in any calendar year under this Plan shall not exceed one-tenth of one
percent (.1%) of the total number of Shares outstanding at the time of grant.

3.2  INDIVIDUAL LIMITS.

     The number of Shares with respect to which  the grant of Awards other than
Stock Payments may be made to any Participant in any calendar year under this
Plan shall not exceed one-tenth of one percent (.1%) of the total number of
Shares outstanding at the end of 1994.  Within such total, the number of Shares
with respect to which the grant of each of Performance Shares, Restricted Shares
and Dividend Equivalent Rights may be made to any Participant in any calendar
year under this Plan shall not exceed in combination two-hundredths of one
percent (.02%) of the total number of Shares outstanding at the end of 1994.
Finally, the  number of Shares with respect to which the grant of Stock Payments
may be made to any Participant in any calendar year under this Plan shall not
exceed one-hundredth of one percent (.01%) of the total number of Shares
outstanding at the end of 1994.

3.3  APPLICATION OF LIMITS.

     No grant of an Award shall be made at any time during a calendar year to
the extent the number of Shares subject to such Award and the number of Shares
subject to Awards previously granted during such year (or during the life of the
Plan in the case of ISOs) would exceed a limit in Section 3.1 or 3.2.  The
number of Shares subject to an Award shall be (i) the number of Shares subject
to an Option or subject to a SAR that is not granted in tandem with an Option
(including a SAR that can be settled in cash), (ii) the number of Shares subject
to a grant of Restricted



                                        6


<PAGE>

Shares, (iii) the maximum number of Shares that could be issued upon Settlement
of a grant of Performance Shares (or upon which a cash payment could be based)
as determined under the Agreement for such grant and this Plan, (iv) the number
of Shares with respect to which Dividend Equivalent Rights are granted, but
excluding Shares subject to Dividend Equivalent Rights which are granted in
tandem with another Award grant which otherwise does not provide for the payment
of dividends to the Participant, and (v) the number of Shares that are paid as a
Stock Payment.

3.4  ADJUSTMENTS.

     The limits in Sections 3.1 and 3.2 shall be adjusted as provided in Section
10.6.  If any Shares subject to an Award are forfeited or such Award otherwise
terminates, such number of Shares shall be available for new Awards under the
Plan.  In addition, Shares surrendered in payment of any exercise or purchase
price or in payment of taxes relating to any such Award shall be deemed to
constitute Shares not delivered to the Participant and shall be deemed to be
available for new Awards under the Plan for purposes of Section 3.1 only.

3.4  SHARES.

     BellSouth shall reserve from time to time Shares for use under this Plan,
and such Shares shall be reserved to the extent BellSouth deems appropriate from
authorized but unissued Shares and from Shares which have been reacquired by
BellSouth.


                    ARTICLE IV.  EFFECTIVE DATE AND DURATION

4.1  EFFECTIVE DATE.

     The effective date of this Plan shall be April 24, 1995.  This Plan will
become effective only if approved by the shareholders of BellSouth on such date.

4.2  PRIOR PLAN.

     This Plan is a successor to each Prior Plan.  No further grants of stock
options, stock appreciation rights, performance shares, dividend equivalent
rights, shareholders return cash units or other interests shall be made under
the Prior Plans on or after April 24, 1995, subject to this Plan becoming
effective.  Options and stock appreciation rights, or performance share,
dividend equivalent rights, shareholders return cash units or other outstanding
interests under a Prior Plan shall continue to be governed by the terms of the
Prior Plan.



                                        7


<PAGE>

4.3  DURATION.

     This Plan shall terminate on December 31, 2004, unless earlier terminated
by the Board pursuant to Article XI.  No Award shall be granted after the date
this Plan terminates.  The applicable terms of this Plan, and any terms and
conditions applicable to Awards granted prior to such date, shall survive the
termination of the Plan and continue to apply to such Awards.


                           ARTICLE V.  ADMINISTRATION

5.1  ADMINISTRATOR.

     The Plan shall be administered by the Committee with respect to Officers
and Executive Officers and, subject to regulations and guidelines that may be
established by the Committee, by the Company Administrator with respect to all
other Eligible Employees.  The Committee may adopt such regulations and
guidelines as it deems are necessary or appropriate for the administration of
the Plan.  Subject to such rules, regulations or guidelines, the Company
Administrator shall have the power to adopt rules, regulations and guidelines to
permit it to administer the Plan with respect to Eligible Employees other than
Officers and Executive Officers.

5.2  COMMITTEE RESPONSIBILITIES.

     The Committee shall consist of two or more disinterested directors of
BellSouth, who shall be appointed by the Board.  A member of the Board shall be
deemed to be "disinterested" only if he or she satisfies such requirements as
the Securities and Exchange Commission may establish for disinterested
administrators acting under plans intended to qualify for exemption under Rule
16b-3.  No member of the Committee shall be personally liable for any action,
determination, or interpretation made in good faith with respect to the Plan or
Awards.  All members of the Committee shall be fully protected by BellSouth, to
the fullest extent permitted by applicable law, in respect of any such action,
determination or interpretation.

5.3  ADMINISTRATOR RESPONSIBILITIES.

     The Administrator shall (a) determine the amount of all grants of Awards
under this Plan, (b) determine the terms and conditions of grant Agreements and
all election and other forms, which terms and conditions shall not be
inconsistent with this Plan, (c) interpret the Plan, and (d) make all other
decisions relating to the operation of the Plan.  The Administrator may adopt
such rules or guidelines as it deems are appropriate to implement the Plan.  The
Administrator's determinations under the Plan shall be final and binding on all
persons.



                                        8


<PAGE>

5.4  DETERMINATIONS.

     All actions taken and all interpretations and determinations made by the
Administrator in good faith shall be final and binding upon Participants,
BellSouth and all other interested persons.


                              ARTICLE VI.  OPTIONS

6.1  GRANT.

     Subject to the terms and conditions of this Plan, the Administrator from
time to time may grant such Options to such Eligible Employees to purchase
Shares as the Administrator acting in its sole discretion deems are appropriate
under the circumstances.  Each grant of an Option shall be evidenced by an
Agreement, and each Agreement shall incorporate such terms and conditions as the
Administrator in its sole discretion deems are consistent with the terms of this
Plan, including conditions on the exercise of such Option which relate to the
employment of the Participant or the requirement that the Participant exchange a
prior outstanding Option and/or SAR; provided, if the Administrator grants an
ISO and NQSO to an Eligible Employee, the right of the Eligible Employee to
exercise one such Option shall not be conditioned on his failure to exercise the
other such Option.  The Administrator may issue new Options equal to the number
of Shares surrendered by a Participant upon exercise of a previously granted
stock option.

6.2  SPECIAL RULES TO INCENTIVE STOCK OPTIONS.

     The grant of ISO's shall be subject to the following additional
restrictions:

     a.   ELIGIBLE INDIVIDUALS.  Incentive Stock Options shall only be granted
to an Eligible Employee who at the time of grant is a common law employee of
BellSouth or a Subsidiary.

     b.   TIME OF GRANT.  No Incentive Option shall be granted pursuant to this
Plan more than ten (10) years after the effective date of the Plan under Section
4.1.

     c.   ANNUAL LIMIT.  The aggregate Fair Market Value (determined at the time
the ISO is granted) of the Shares with respect to which one or more ISOs are
exercisable for the first time by a Participant during any calendar year under
the Plan or with respect to which any incentive stock options described in
Section 422 of the Code are so first exercisable under any other stock plan of
the Company or a Parent Corporation or any Subsidiary shall not exceed $100,000
or such other maximum amount permitted under Section 422 of the Code.




                                        9


<PAGE>

     d.   OPTION TERM.  The term of an ISO shall not exceed ten (10) years from
the date of grant.

     f.   TEN PERCENT SHAREHOLDER.  If any Participant to whom an ISO is to be
granted pursuant to the provisions of the Plan is, on the date of grant, a Ten
Percent Shareholder, then the following special provisions shall be applicable
to the ISO granted to such individual:

          (i)  the Option Price of shares subject to such ISO shall not be less
     than 110% of Fair Market Value on the date of grant; and

          (ii) the Option shall not have a term in excess of (5) years from the
     date of grant.

Any Option purporting to constitute an ISO in violation of  the restrictions in
this Section 6.2 shall constitute a NQSO.

6.3  OTHER OPTIONS.

     The Administrator may establish rules with respect to, and may grant to
Eligible Employees, Options which comply with any amendment to the Code
providing for special tax benefits for stock options made after the effective
date of this Plan, provided such rules otherwise are consistent with the terms
of this Plan.

6.4  OPTION PRICE.

     The Option Price for each Share subject to an Option shall not be less than
the greater of (i) the par value of a Share or (ii) the Fair Market Value of a
Share on the date the Option is granted.

6.5  OPTION PERIOD.

     Each Option granted under this Plan shall be exercisable at such time or
times as set forth in the related Agreement over the period which begins on the
date such Option is granted, and each Option shall expire automatically on the
earliest of (i) the date such Option is exercised in full, (ii) the date such
Option expires in accordance with the terms of the related Agreement or (iii)
the date such Option is forfeited or deemed to expire upon the exercise of any
tandem SAR.  An Agreement may provide for the exercise of an Option after the
employment of an Eligible Employee has terminated for any reason whatsoever,
including retirement, death or disability, but such provision shall have no
force or effect whatsoever and shall be inoperative if the Administrator
determines that such termination was for "cause" or was a result of misconduct
in connection with his employment.



                                       10


<PAGE>

6.6  METHOD OF EXERCISE.


     An Option may be exercised by properly completing and actually delivering
to BellSouth an exercise form prescribed by the Administrator for this purpose,
together with payment in full of the Option Price for the Shares the Participant
desires to purchase through such exercise in the manner specified in the
exercise form.  Payment may be made in the form of cash or Shares, or a
combination of cash and Shares, or in the form of other property as determined
by the Administrator.  Any Shares which are tendered in payment shall be valued
at their Fair Market Value on the Settlement Date.


                     ARTICLE VII.  STOCK APPRECIATION RIGHTS

7.1  GRANT.

     Subject to the terms and conditions of this Plan, the Administrator may
grant a SAR to any Eligible Employee either (i) in tandem with the grant of an
ISO, (ii) in tandem with the grant of an NQSO or (iii) independent of the grant
of an ISO or NQSO.  Each grant of a SAR which is in tandem with the grant of an
ISO or an NQSO shall be evidenced by the same Agreement as the ISO or NQSO which
is granted in tandem with such SAR and such SAR shall relate to the same number
of Shares as such Option.  Each SAR which is granted independent of an ISO or
NQSO shall be evidenced by a separate Agreement which shall state the number of
Shares to which such SAR shall relate and such other terms and conditions as the
Administrator in its sole discretion deems are consistent with the terms of this
Plan, including conditions on the exercise of such SAR which relate to the
employment of the Participant or the requirement that the Participant exchange a
prior outstanding Option and/or SAR.

7.2  PAYMENT AT EXERCISE.

     Upon the settlement of a SAR in accordance with the terms of the related
Agreement, the Participant shall (subject to the terms and conditions of this
Plan and such Agreement) receive a payment equal to the excess, if any, of the
SAR Exercise Price for the number of Shares of the SAR being exercised at that
time over the SAR Grant Price for such Shares.  Such payment may be made in
whole Shares or in cash, or partially in Shares and partially in cash, as
determined under the SAR Agreement.  If payment is made in whole or in part in
Shares, such Shares shall be valued for this purpose at the SAR Exercise Price
on the date the SAR is exercised, and any payment in Shares which calls for a
payment in a fractional Share automatically shall be paid in cash based on such
valuation.



                                       11


<PAGE>

7.3  SPECIAL TERMS AND CONDITIONS.

     Each Agreement which evidences the grant of a SAR shall incorporate such
terms and conditions as the Administrator in its absolute discretion deems are
consistent with the terms of this Plan and the Agreement for the ISOs and NQSOs,
if any, granted in tandem with such SAR except that (i) if a SAR is granted in
tandem with an ISO or a NQSO, the SAR shall be exercisable only when the related
ISO or NQSO is exercisable and (ii) the Participant's right to exercise a SAR
granted in tandem with an ISO or NQSO shall be forfeited to the extent that he
exercises the related ISO or NQSO and his right to exercise the ISO or NQSO
shall be forfeited to the extent he exercises the related SAR, but any such
forfeiture shall not count as a forfeiture for purposes of making the Shares
subject to such Option or SAR again available for use under Article III.


                        ARTICLE VIII.  RESTRICTED SHARES

8.1  GRANT.

     Subject to the terms and conditions of this Plan, the Administrator may
grant Restricted Shares to any Eligible Employee as provided in this Article
VIII.  Each grant of Restricted Shares shall be evidenced by an Agreement which
shall state such terms and conditions as the Administrator deems are consistent
with the terms of this Plan.

8.2  RESTRICTIONS.

     Restricted Shares shall be subject to such conditions and restrictions as
the Administrator shall determined and specify in the related Agreement, which
may include, but are not limited to, continued employment with BellSouth or a
Subsidiary and achievement of Performance Objectives, which restrictions may
lapse separately or in combination at such times, under such circumstances, in
such installments, or otherwise, as the Administrator may determine and so
specify.  Except to the extent restricted under the terms of the Plan and the
Agreement relating to the Restricted Shares, a Participant granted Restricted
Shares shall have all of the rights of a shareholder including, without
limitation, the right to vote Restricted Shares and the right to receive
dividends thereon.

8.3  FORFEITURE.

     If a Participant fails to meet the terms and conditions of the Agreement
for such Restricted Shares during the Restricted Period, Restricted Shares still
subject to restrictions shall be forfeited, and all rights of the Participant to
such Shares shall terminate without further obligation on the part of BellSouth.
An Agreement may provide that the Restricted Period will end upon the
retirement, death or disability of a Participant while an employee


                                       12


<PAGE>

or upon such other event or events as the Administrator shall determine or may
otherwise provide that such an event will not result in forfeiture of the
Restricted Shares.

8.4  CERTIFICATES FOR SHARES.

     Restricted Shares granted under the Plan may be evidenced in such manner as
the Administrator shall determine.  The Administrator may place a legend on the
Share certificates referring to such restrictions and may require the
Participant, until the restrictions have lapsed, to keep the Share certificates,
together with duly endorsed stock powers, in the custody of BellSouth or its
transfer agent or to maintain evidence of Share ownership, together with duly
endorsed stock powers, in a certificateless book-entry account with BellSouth's
transfer agent.

8.5  ADJUSTMENTS.

     Shares distributed in connection with a stock split or stock dividend, and
other property distributed as a dividend or pursuant to an adjustment under
Section 10.6, shall be subject to restrictions and a risk of forfeiture to the
same extent as the Restricted Shares with respect to which such Shares or other
property has been distributed.


                         ARTICLE IX.  OTHER STOCK RIGHTS

9.1  GRANT.

     Subject to the terms and conditions of this Plan, the Administrator may
grant Performance Shares, Stock Payments or Dividend Equivalent Rights as
provided in this Article IX.  A grant of Performance Shares and Dividend
Equivalent Rights shall be evidenced by an Agreement, and a grant of Stock
Payments may be evidenced by an Agreement, which Agreement shall contain such
terms and conditions as the Administrator deems are consistent with the terms of
this Plan.

9.2  PERFORMANCE SHARES.

     Performance Shares shall become payable to a Participant based upon the
achievement of specified Performance Objectives and upon such other terms and
conditions as the Administrator may determine and specify in the Agreement
evidencing such Performance Shares. Each grant shall satisfy the conditions for
performance-based Awards under Section 10.2.  A grant may provide for the
forfeiture of Performance Shares in the event of termination of employment or
other events, subject to exceptions for death, disability, retirement or other
events, all as the Administrator may determine




                                       13


<PAGE>

and specify in the Agreement for such grant.  Payment may be made at such time
and in such form, either cash or Shares, or a combination thereof, as the
Administrator shall determine and specify in the Agreement.

9.3  STOCK PAYMENTS.

     The Administrator may grant Stock Payments to an Eligible Employee as a
bonus or additional compensation or in lieu of the obligation of the Company or
a Subsidiary to pay cash compensation under other compensatory arrangements,
with or without the election of the Eligible Employee.  A Participant shall have
all voting, dividend, liquidation and other rights with respect to Shares issued
to the Participant as a Stock Payment upon the Participant becoming holder of
record of such Shares; provided, however, the Plan Administrator may impose such
restrictions on the assignment or transfer of such Shares as it are appropriate
and specifies in an Agreement for such Stock Payment.  A Stock Payment shall be
subject to such other terms as the Administrator deems are consistent with the
terms of this Plan and specifies in any Agreement for such Stock Payment.

9.4  DIVIDEND EQUIVALENT RIGHTS.

     The Plan Administrator may grant Dividend Equivalent Rights in tandem with
the grant of Options, SARs, or Performance Shares that otherwise do not provide
for the payment of dividends on the Shares subject to such Awards for the period
of time to which such Dividend Equivalent Rights apply, or may grant Dividend
Equivalent Rights that are independent of any such Award.  A Dividend Equivalent
Right granted in tandem with another Award may be evidenced by the Agreement for
such other Award; otherwise, a Dividend Equivalent Right shall be evidenced by a
separate Agreement.  Payment may be made in cash or Shares, or a combination
thereof, may be immediate or deferred, and may be subject to such employment,
Performance Objectives or other conditions as the Administrator may determine
and specify in the Agreement for such Dividend Equivalent Rights.  The total
payment attributable to a Share subject to a Dividend Equivalent Right shall not
exceed one hundred percent (100%) of the equivalent dividends payable with
respect to a Share during the term of such Dividend Equivalent Right, taking
into account any assumed reinvestment (including assumed reinvestment in Shares)
or interest earnings on such equivalent dividends as determined under the
Agreement in the case of deferred payment, provided that such percentage may
increase to a maximum of two hundred percent (200%) if the Dividend Equivalent
Right is subject to a Performance Objective as described in Section 10.2.


                                       14


<PAGE>


               ARTICLE X.  SPECIAL PROVISIONS APPLICABLE TO AWARDS

10.1 RULE 16B-3 COMPLIANCE.

     (a)  SIX-MONTH HOLDING PERIOD.  Unless a Participant could otherwise
exercise a derivative security or dispose of Shares delivered upon exercise of a
derivative security granted under the Plan without incurring liability under
Section 16(b) of the Exchange Act, (i) Shares delivered under the Plan other
than upon exercise or conversion of a derivative security granted under the Plan
shall be held for at least six months from the date of acquisition, and (ii),
with respect to a derivative security granted under the Plan, at least six
months shall elapse from the date of acquisition of the derivative security to
the date of disposition of the derivative security (other than upon exercise or
conversion) or its underlying equity security.

     (b)  REFORMATION TO COMPLY WITH EXCHANGE ACT RULES.  It is the intent of
the Company that this Plan comply in all respects with applicable provisions of
Rule 16b-3 or Rule 16a-1(c)(3) under the Exchange Act in connection with any
grant of Awards to, or other transaction by, a Participant who is subject to
Section 16 of the Exchange Act (except for transactions exempted under
alternative Exchange Act Rules).  Accordingly, if any provision of this Plan or
any Agreement relating to an Award does not comply with the requirements of Rule
16b-3 or Rule 16a-1(c)(3) as then applicable to any such transaction, such
provision will be construed or deemed amended to the extent necessary to conform
to the applicable requirements of Rule 16b-3 or Rule 16a-1(c)(3) so that such
Participant shall avoid liability under Section 16(b).

10.2 PERFORMANCE-BASED AWARDS.

     (a)  GENERAL.  Each Agreement for the grant of Performance Shares shall
specify the number of Performance Shares subject to such Agreement, the
Performance Period and the Performance Objective, and each Agreement for the
grant of any other Award that the Administrator determines to make subject to a
Performance Objective similarly shall specify the applicable number of Shares,
the period for measuring performance and the Performance Objective.  Each
Agreement for a performance-based grant shall specify in respect of a
Performance Objective the minimum level of performance below which no payment
will be made, shall describe the method for determining the amount of any
payment to be made if performance is at or above the minimum acceptable level
but falls short of full achievement of the Performance Objective, and shall
specify the maximum percentage payout under the Agreement.  Such maximum
percentage in no event shall exceed one hundred percent (100%) in the case of
performance-based Restricted Shares and two hundred percent (200%) in the case
of Performance Shares or performance-based Dividend Equivalent Rights.



                                       15


<PAGE>

     (b) PERFORMANCE OBJECTIVE.  The Administrator shall determine and specify
the Performance Objective in the Agreement for a Performance Share or for any
other performance-based Award, which Performance Objective shall consist of (i)
one or more business criteria, including (except as limited under Section
10.2(c) below for Awards to Covered Employees) financial, service level and
individual performance criteria, and (ii) a targeted level or levels of
performance with respect to such criteria.  Performance Objectives may differ
between Participants and between types of Awards and from year to year.

     (c) ADDITIONAL RULES APPLICABLE TO COVERED EMPLOYEES.  The Performance
Objective for Performance Shares and any other performance-based Award granted
to a Covered Employee shall be objective and shall otherwise meet the
requirements of Section 162(m)(4)(C) of the Code and shall be based upon the
business criterion of total BellSouth shareholder return as measured against
total shareholder return of a peer group of companies determined by the
Committee.  Achievement of this Performance Objective shall be measured over a
period of years not to exceed ten as specified by the Committee in the Agreement
for the performance-based Award.  No business criterion other than that named
above in this Section 10.2(c) may be used in establishing the performance
objective for an Award to a Covered Employee under this Section 10.2.  For each
such Award relating to a Covered Employee, the Committee shall establish the
targeted level or levels of performance for such business criterion.  The
Committee may, in its discretion, reduce the amount of a payout otherwise to be
made in connection with an Award under this Section 10.2(c), but may not
exercise discretion to increase such amount, and the Committee may consider
other performance criteria in exercising such discretion.  All determinations by
the Committee as to the achievement of Performance Objectives under this Section
10.2(c) shall be made in writing.  The Committee may not delegate any
responsibility under this Section 10.2(c).

     (d) INTENT WITH REGARD TO CODE SECTION 162(M).    It is the intent of
BellSouth that, unless otherwise determined by the Committee, Options, SARs, and
Awards subject to Performance Objectives specified under this Section 10.2,
granted under the Plan to persons who are Covered Employees, shall constitute
"qualified performance-based compensation" within the meaning of Code Section
162(m) and regulations thereunder.  Accordingly, unless otherwise determined by
the Committee, if any provision of the Plan or any Award agreement relating to
such an Award granted to a Covered Employee does not comply or is inconsistent
with the requirements of Code Section 162(m) or regulations thereunder
(including Proposed Regulation 1.162-27 unless and to the extent it is
superseded by an interim or final regulation), such provision shall be construed
or deemed amended to the extent necessary to conform to such requirements, and
no provision shall be deemed to confer upon the Committee or any other person


                                       16


<PAGE>

discretion to increase the amount of compensation otherwise payable to a Covered
Employee in connection with any such Award upon attainment of the Performance
Objectives.

10.3 CHANGE OF CONTROL.

     The Administrator shall have the right in its sole discretion to include
with respect to any Award granted to a Participant under this Plan provisions
accelerating the vesting or Settlement of such Award upon a Change of Control,
subject to the restrictions on dispositions of equity securities set forth in
Sections 10.1(a) and 12.1.  Such acceleration rights may be included as part of
the Agreement for such Award or may be included at any time after the Award has
been granted to the Participant.  Such acceleration rights may include, or be
made subject to, such restrictions as the Administrator may deem are appropriate
to avoid or ameliorate the federal income tax impact of excess parachute
payments as defined in Section 280G(b) of the Code.

10.4 TRANSFERABILITY DURING LIFETIME.

     During the lifetime of a Participant to whom an Award is granted, only the
Participant (or such Participant's legal representative) may exercise or receive
payment of an Award; provided, however, that the Administrator may permit
transfers of NQSOs and SARs for estate planning purposes if and to the extent
such transfers do not cause a Participant subject to Section 16 of the Exchange
Act who then or thereafter has transactions with respect to such Option or SAR
to lose the benefit of the exemption under Rule 16b-3 for such transactions or
violate other rules or regulations of the Securities and Exchange Commission or
the Internal Revenue Service or materially increase the cost of BellSouth's
compliance with such rules or regulations.  No Award (other than unrestricted
Stock Payments upon receipt) may be sold, assigned, transferred (except as
provided in the sentence above), exchanged, or otherwise encumbered or made
subject to any creditor's process, whether voluntary, involuntary or by
operation of law, and any attempt to do so shall be of no effect.

10.5 TRANSFERS TO DEATH BENEFICIARY.

     In the event of a Participant's death, all of such person's outstanding
Awards, including his or her rights to receive any accrued but unpaid Stock
Payments, will transfer to the maximum extent permitted by law to such person's
Beneficiary (except to the extent a permitted transfer of a NQSO or SAR
previously was made pursuant to Section 10.4.)  Each Participant may name, from
time to time, any beneficiary or beneficiaries (which may be named contingently
or successively) as his or her Beneficiary for purposes of this Plan.  Each
designation shall be on a form prescribed by the Administrator, will be
effective only when

                                       17


<PAGE>

delivered to BellSouth, and when effective will revoke all prior designations by
the Participant.  If a Participant dies with no such beneficiary designation in
effect, such person's Beneficiary shall be his or her estate and such person's
Awards will be transferable by will or pursuant to laws of descent and
distribution applicable to such person.

10.6 ADJUSTMENTS.

     In the event that the Administrator shall determine that any dividend or
other distribution (whether in the form of cash, Shares, or other property),
recapitalization, forward or reverse split, reorganization, merger,
consolidation, spin-off, combination, repurchase, or share exchange, or other
similar corporate transaction or event, affects Shares such that an adjustment
is appropriate in order to prevent dilution or enlargement of the rights of
Participants under this Plan, then the Administrator, in such manner as it may
deem equitable, shall adjust any or all of (i) the number and kind of shares
which may thereafter be delivered in connection with Awards, (ii) the number and
kind of shares that may be delivered or deliverable in respect of outstanding
Awards, (iii) the number and kind of shares with respect to which Awards may be
granted as set forth in Article III, and (iv) the exercise price, grant price,
or purchase price relating to any Award, or, if deemed appropriate, make
provision for a cash payment with respect to any outstanding Award.  Any such
adjustment made by the Administrator, including any cancellation of an
outstanding Award made as part of such adjustment, will be final and binding.


                     ARTICLE XI.  AMENDMENTS AND TERMINATION

     The Board shall have the right to amend, modify, suspend or terminate the
Plan at any time; provided, that following the approval of the Plan by BellSouth
shareholders, this Plan may not be amended without further approval by
shareholders with respect to the amount, timing, Option Price or method for
determining Fair Market Value of Shares, and related provisions with respect to
tandem SARs, or in any way to (a) extend the maximum life of the Plan under
Section 4.3,(b) change the class of persons eligible for Awards or to otherwise
materially modify (within the meaning of Rule 16b-3) the requirements as to
eligibility for participation in this Plan, or (c) otherwise materially increase
(within the meaning of Rule 16b-3 of the Exchange Act) the benefits accruing
under this Plan.  No enactment, modification, suspension or termination of the
Plan shall alter or impair any Awards previously granted under this Plan without
the consent of the holder thereof, unless otherwise required by law.  It is
conclusively presumed for this purpose that any adjustment for changes in
capitalization pursuant to Section 10.6 of this Plan does not affect any right
of the holder of an Award.

                                       18


<PAGE>

Notwithstanding approval by shareholders, the Board may amend this Plan without
further shareholder approval to add provisions required or enabled by changes to
Rule 16b-3.


                        ARTICLE XII.  GENERAL PROVISIONS

12.1 STOCK RESTRICTIONS.

     BellSouth shall have the right under this Plan to restrict or otherwise
delay the issuance of any Shares purchased or paid under this Plan until the
requirements of any applicable laws or regulations and any stock exchange
requirements have been in BellSouth's judgment satisfied in full.  Furthermore,
any Shares which are issued as a result of purchases or payments made under this
Plan shall be issued subject to such restrictions and conditions on any resale
and any other disposition as BellSouth shall deem necessary or desirable under
any applicable laws or regulations or in light of any stock exchange
requirements.

12.2 TERM OF SERVICE.

     The granting of an Award to a Participant under this Plan shall not
obligate BellSouth to provide that Participant upon the termination of his or
her employment with any benefit whatsoever except as provided under the terms
and conditions of that Award or obligate the Participant to remain an employee.


12.3 NO SHAREHOLDER RIGHTS.

     No Award shall confer on any Participant, or anyone claiming on his behalf,
any of the rights of a shareholder of BellSouth unless and until Shares are duly
issued or transferred on the books of BellSouth in accordance with the terms and
conditions of the Award.

12.4 UNFUNDED PLAN.

     This Plan shall be unfunded and BellSouth shall not be required to
segregate any assets that may at any time be represented by Awards under this
Plan.  Neither BellSouth, its affiliates, the Administrator, nor the Board shall
be deemed to be a trustee of any amounts to be paid under this Plan nor shall
anything contained in this Plan or any action taken pursuant to its provisions
create or be construed to create a fiduciary relationship between any such party
and a Participant or anyone claiming on his or her behalf.  To the extent a
Participant or any other person acquires a right to receive payment pursuant to
an Award under this Plan, such right shall be no greater than the right of an
unsecured general creditor of BellSouth.



                                       19


<PAGE>

12.5 TAXES.

     BellSouth or any Subsidiary shall withhold from any payment of cash or
Shares to a Participant or other person under this Plan an amount sufficient to
cover any withholding taxes which may become required with respect to such
payment.  BellSouth or any Subsidiary shall have the right to require the
payment of any such taxes and require that any person furnish information deemed
necessary by BellSouth or any Subsidiary to meet any tax reporting obligation
before making any payment pursuant to an Award.

12.6 BINDING EFFECT.

     The provisions of this Plan, and any applicable Agreement, election,
Beneficiary designation or other related document, shall be binding upon each
Participant and any of his  Beneficiaries, transferees, heirs, assignees,
distributees,  executors, administrators, personal representatives or any other
person claiming any rights under this Plan.  Any such person claiming any rights
under this Plan shall be subject to the terms and conditions of this Plan and
all such documents and such other terms and conditions, not inconsistent with
this Plan, as the Administrator may impose pursuant to Article V.

12.7 CHOICE OF LAW AND VENUE.

     This Plan and all related documents shall be governed by, and construed in
accordance with, the laws of the State of Georgia (except to the extent
provisions of federal law may be applicable.)  Acceptance of an Award shall be
deemed to constitute consent to the jurisdiction and venue of the Superior Court
of Fulton County, Georgia and the United States District Court for the Northern
District of Georgia for all purposes in connection with any suit, action, or
other proceeding relating to such Award, including the enforcement of any rights
under this Plan or any Agreement or other document, and shall be deemed to
constitute consent to any process or notice of motion in connection with such
proceeding being served by certified or registered mail or personal service
within or without the State of Georgia, provided a reasonable time for
appearance is allowed.


                                       20
<PAGE>

                             BELLSOUTH CORPORATION
                        NON-EMPLOYEE DIRECTOR STOCK PLAN
                            EFFECTIVE APRIL 24, 1995


                               ARTICLE I.  PURPOSE

     The purpose of this Plan is to promote the interest of BellSouth by
granting Options and Stock Appreciation Rights to Non-Employee Directors, and
providing Non-Employee Directors an election to receive compensation in the form
of Stock Payments, in order

     (1)  to attract and retain Non-Employee Directors,

     (2)  to provide Non-Employee Directors with long term financial incentives
to increase the value of BellSouth, and

     (3)  to provide each Non-Employee Director with a stake in the future of
BellSouth which corresponds to the stake of each of BellSouth's shareowners.

Only Non-Employee Directors shall be eligible for Awards under this Plan.


                            ARTICLE II.  DEFINITIONS

2.1  DEFINITIONS.

     Each term set forth in this Article II shall have the respective meaning
set forth opposite such term for purposes of this Plan, and when the defined
meaning is intended the term is capitalized.

     "Additional Option" means an Option granted to a Non-Employee Director
pursuant to Section 6.2 based upon his or her level of Stock ownership.

     "Agreement" means the written agreement which sets forth the Option Price,
grant date, expiration date, and number of Shares with respect to an Option and
an SAR granted in tandem with such Option to a Non-Employee Director under this
Plan and which contains such other terms and conditions not inconsistent with
this Plan as the Committee determines are appropriate.

     "Award" means an Option, SAR or Stock Payment.

     "BellSouth" means BellSouth Corporation, a Georgia corporation.

     "Basic Option" means an Option granted to a Non-Employee Director pursuant
to Section 6.1.


<PAGE>



     "Beneficiary" means the person entitled to receive any payments or exercise
any rights following the death of a Non-Employee Director as determined
pursuant to Section 9.2.

     "Board" means the Board of Directors of BellSouth.

     "Change in Control" means the occurrence of either of the following:  (i)
any "person" (as such term is used in Section 13(c) and 14(d) of the Exchange
Act), other than a trustee or other fiduciary holding securities under an
employee benefit plan of BellSouth or a corporation owned directly or indirectly
by the shareholders of BellSouth in substantially the same proportions as their
ownership of stock of BellSouth, is or becomes the "beneficial owner" (as
defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of
securities of BellSouth representing 20% or more of the total voting power
represented by BellSouth's then outstanding voting securities; or (ii) during
any period of two consecutive years, individuals who at the beginning of such
period constitute the Board and any new director whose election by the Board or
nomination for election by BellSouth's shareholders was approved by a vote of at
least two-thirds of the directors who either were directors at the beginning of
the two-year period or whose election or nomination for election was previously
so approved, cease for any reason to constitute a majority thereof.

     "Code" means the Internal Revenue Code of 1986, as amended from time to
time.

     "Committee" means the Nominating and Compensation Committee of the Board,
or any successor committee which administers this Plan as provided in Article V.

     "Compensation" means all cash compensation payable to a Non-Employee
Director for service to BellSouth as a director, other than reimbursement for
expenses, including retainer fees for service on, and fees for attendance at
meetings of, the Board and any committees thereof.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time.

     "Fair Market Value" for any day means the average of the high and low daily
sale prices of a Share on the New York Stock Exchange for that day or, if there
are no sales on such day, for the most recent prior day on which a Share was
sold on the New York Stock Exchange.

     "Non-Employee Director" means a member of the Board who is not an officer
or employee of BellSouth or its affiliates.



                                        2


<PAGE>

     "Option" means an option granted under this Plan to purchase Stock, which
shall constitute a nonqualified or nonstatutory stock option and not an
incentive stock option satisfying the requirements of Code section 422.

     "Option Price" means the price determined in accordance with Section 6.3
which shall be paid to purchase one Share upon the exercise of an Option granted
under this Plan.

     "Plan" means this BellSouth Corporation Non-Employee Director Stock Plan as
effective April 24, 1995 and as thereafter amended from time to time.

     "Prior Plan" means the BellSouth Corporation Non-Employee Director Stock
Option Plan.

     "Rule 16b-3" means Rule 16b-3 of the Securities and Exchange Commission
under the Exchange Act, as from time to time in effect (including its
successor).

     "SAR" or "Stock Appreciation Right" means the contractual right granted to
a Non-Employee Director to receive a payment upon the exercise of such right
which reflects the appreciation in the Fair Market Value of the number of Shares
for which such right was granted.

     "SAR Exercise Date" means the date on which the exercise of an SAR occurs
under the related Agreement.

     "SAR Exercise Price" means the Fair Market Value of a Share on the SAR
Exercise Date.

     "SAR Grant Price" means the Option Price for the related Option.

     "Share" means a share of Stock.

     "Stock" means the $1.00 par value common stock of BellSouth.

     "Stock Payment" means payment of Compensation in the form of Shares at the
election of a Non-Employee Director pursuant to Article VIII.

2.2  GENDER AND NUMBER.

     All pronouns are masculine, solely for ease of reading, and should be read
as feminine where applicable.  Unless the context clearly requires otherwise,
the singular shall include the plural and the plural shall include the singular.


                                        3


<PAGE>

                      ARTICLE III.  SHARES SUBJECT TO PLAN

     The aggregate number of Shares with respect to which the grant of Options,
including Options in tandem with SARs, (collectively referred to as "Grants" in
this Article III) may be made shall be 300,000.  Any Shares subject to a Grant
after the exchange, cancellation, forfeiture or expiration of such Grant
thereafter shall again become available for use under this Article III as if
such Shares had never been subject to a Grant. The aggregate number of Shares
with respect to which Stock Payments may be made shall be 175,000.  The
limitations of this Article III shall be subject to adjustment pursuant to
Article X. BellSouth shall reserve from time to time Shares for use under this
Plan, and such Shares shall be reserved to the extent BellSouth deems
appropriate from authorized but unissued Shares and from Shares which have been
reacquired by BellSouth.


                    ARTICLE IV.  EFFECTIVE DATE AND DURATION

4.1  EFFECTIVE DATE.

     The effective date of this Plan shall be April 24, 1995. This Plan will
become effective only if approved by the shareholders of BellSouth on such date.

4.2  PRIOR PLAN.

     This Plan is a successor to the Prior Plan.  No further grants of stock
options or stock appreciation rights shall be made under the Prior Plan
beginning on April 24, 1995, subject to this Plan becoming effective.  Options
and stock appreciation rights outstanding under the Prior Plan shall continue to
be governed by the terms of the Prior Plan.

4.3  DURATION.

     This Plan shall terminate on December 31, 2004, unless earlier terminated
by the Board pursuant to Article XI.  No Option or SAR shall be granted, and no
Stock Payment shall be made, after the date this Plan terminates.  The
applicable terms of this Plan, and any terms and conditions as applicable to
Options or SARs granted prior to such date, shall survive the termination of the
Plan and continue to apply to such Option and SARs.

                                        4


<PAGE>


                           ARTICLE V.  ADMINISTRATION

5.1  COMMITTEE.

     The Plan shall be administered by the Committee.  The Committee shall
consist of two or more disinterested directors of BellSouth, who shall be
appointed by the Board.  A member of the Board shall be deemed to be
"disinterested" only if he or she satisfies such requirements as the Securities
and Exchange Commission may establish for disinterested administrators acting
under plans intended to qualify for exemption under Rule 16b-3. A Non-Employee
Director shall not fail to be "disinterested" solely because he or she receives
an Option or SAR grant or makes an election to receive Stock Payments described
in Section 8.1.

5.2  COMMITTEE RESPONSIBILITIES.

     The Committee shall (a) make all grants of Options and SARs as provided in
this Plan, (b) determine the terms and conditions of grant Agreements, Stock
Payment elections under Article VIII and all other election and other forms,
which terms and conditions shall not be inconsistent with this Plan, (c)
interpret the Plan and (d) make all other decisions relating to the operation of
the Plan.  The Committee may adopt such rules or guidelines as it deems
appropriate to implement the Plan.  The Committee's determinations under the
Plan shall be final and binding on all persons.  Notwithstanding the foregoing,
the Committee shall not be deemed to possess such administrative or
discretionary duties or powers as would disqualify this Plan from being a
formula plan under Rule 16b-3.


5.3  DETERMINATIONS.

     All actions taken and all interpretations and determinations made by the
Committee in good faith shall be final and binding upon the Non-Employee
Directors, BellSouth and all other interested persons.  No member of the
Committee shall be personally liable for any action, determination, or
interpretation made in good faith with respect to the Plan or Awards.  All
members of the Committee shall be fully protected by BellSouth, to the fullest
extent permitted by applicable law, in respect of any such action, determination
or interpretation.

                                        5


<PAGE>


                              ARTICLE VI.  OPTIONS

6.1  GRANT OF BASIC OPTIONS.

     On the date of each BellSouth annual shareholders' meeting, beginning with
and including the 1995 annual shareholders' meeting, each individual who is at
that time serving as a Non-Employee Director, whether or not such individual is
first elected as a Board member at that meeting or whether or not such
individual is standing for re-election as a Board member at that meeting, shall
automatically be granted an Option to purchase 1,000 Shares.  Each grant of such
an Option, referred to in this Plan as a Basic Option, will include the grant of
a tandem SAR as provided in Article VII and will be evidenced by an Agreement
which shall reflect the terms and conditions of Options and tandem SARs as
provided in this Plan and such additional terms and conditions, not inconsistent
with this Plan, as are determined by the Committee.

6.2  GRANT OF ADDITIONAL OPTIONS.

     (a)  Each Non-Employee Director who receives a grant of a Basic Option
under Section 6.1 on the date of an annual shareholders' meeting shall be
granted an Additional Option on such date if (i) the number of Shares owned by
such Non-Employee Director (as determined under paragraph (b) below) as of the
immediately preceding December 31 exceeds (ii) the sum of (A) the number of
Shares determined by dividing five times the amount of the annual retainer for
Board members in effect on such December 31 by the representative Share price on
such December 31 (as determined under paragraph (c) below) and (B) the number of
Shares subject to Additional Options previously granted to such Non-Employee
Director under this Section 6.2 (whether or not any such previously granted
Additional Option has been exercised or has expired).  Such Additional Option
shall be for the number of Shares equal to one-half (rounded to the next highest
whole number) of the number by which (i) exceeds (ii) above, limited to a
maximum annual grant of 1,000 Shares.  Each grant of such an Additional Option
will include the grant of a tandem SAR as provided in Article VII and will be
evidenced by an Agreement which shall reflect the terms and conditions of
Options and tandem SARs as provided in this Plan and such additional terms and
conditions, not inconsistent with this Plan, as are determined by the Committee.

     (b)  For purposes of this Section 6.2 only, a Non-Employee Director shall
be deemed to "own" the number of Shares equal to the sum of (i) those Shares,
whether registered in the owner's name or in nominee name, which (A) are owned
by the Non-Employee Director or his spouse (or jointly) or (B) are owned by a
trust with respect to which the Non-Employee Director or his spouse (or both)
contributed the Shares (or the money or other property used


                                        6



<PAGE>

by the trustee to purchase the Shares) and also holds the power to vote and
dispose of the Shares, and (ii) the number of stock units (I.E., bookkeeping
units which reflect the price changes and dividends on a Share)  credited to the
Non-Employee Director pursuant to any deferred compensation plan maintained by
BellSouth.

     (c)  For purposes of this Section 6.2 only, the representative price of a
Share on any December 31 will equal the average of the Fair Market Value of a
Share for the last five trading days on the New York Stock Exchange for the year
ending that December 31 and the first five such trading days in the next
succeeding year.

6.3  OPTION PRICE; FORM OF PAYMENT.

     The Option Price for each Share subject to an Option shall be the greater
of (i) the par value of a Share or (ii) the Fair Market Value of a Share on the
date the Option is granted.

6.4  DATE EXERCISABLE.

     An Option shall become exercisable on the first anniversary of the Grant
Date; provided, however, in the event that, prior to such first anniversary, (A)
the Non-Employee Director terminates his service on the Board by reason of (i)
death, (ii) disability, or (iii) retirement (which shall mean termination of
service on the Board after the Non-Employee Director has attained age 55 and
completed at least 5 years of service as a director on the Board), or (B) a
Change in Control shall occur, then an Option shall become immediately
exercisable upon the occurrence of such event or, if later, the expiration of
the six-month period following the Grant Date.  Subject to the foregoing, an
Option shall be exercisable at any time in whole or in part (but if in part, in
an amount equal to at least 100 Shares or, if less, the number of Shares
remaining to be exercised under the Option) on any business day of BellSouth
before the date such Option expires under Section 6.5.


6.5  EXPIRATION.

     An Option shall expire on the earlier of

          (a)  the first date on or after the Grant Date and prior to a Change
     in Control on which the Non-Employee Director (i) resigns from or is not
     re-elected to the Board prior to being eligible for retirement under clause
     B(iii) of Section 6.4; (ii) resigns for the purpose of accepting, or
     retires and subsequently accepts, a directorship or employment, or becomes
     associated with, employed by or renders service to, or owns an interest
     in (other than as a shareholder with a



                                        7


<PAGE>

     less than 5% interest in a publicly traded company) any business that is
     competitive with any BellSouth company or with any other business in which
     any of the BellSouth companies have a substantial direct or indirect
     interest; or (iii) resigns as a result of an interest or affiliation which
     would prohibit continued service as a director;

          (b)  the date the Option (or a tandem SAR) has been exercised in
     full; or

          (c)  one day after the expiration of the 10-year period which begins
     on the Option Grant Date or, in the case of a Non-Employee Director who
     dies within six months prior to such day, the last day of the 6-month
     period which begins on the date of the Non-Employee Director's death.

6.6  METHOD OF EXERCISE.

     An Option may be exercised by properly completing and actually delivering
to BellSouth an exercise form prescribed by the Committee for this purpose,
together with payment in full of the Option Price for the shares of Stock the
Non-Employee Director desires to purchase through such exercise in the manner
specified in the exercise form.  Payment may be made in the form of cash or
shares of Stock, or a combination of cash and shares of stock.  Any shares of
Stock which are tendered shall be valued at their Fair Market Value on the date
as of which the exercise is effective.


                     ARTICLE VII.  STOCK APPRECIATION RIGHTS

7.1  GRANT OF SARS.

     SARs shall be granted to Non-Employee Directors in tandem with the grant of
Basic Options and Additional Options.  Each such grant shall be evidenced by the
same Agreement as the Option which is granted in tandem with such SAR and such
SAR shall relate to the same number of Shares as such Option.  An SAR shall be
exercisable only if and to the extent the tandem Option is exercisable.

7.2  PAYMENT AT EXERCISE.

     An SAR may be exercised by properly completing and actually delivering to
BellSouth an exercise form prescribed by the Committee for this purpose.  Upon
the exercise of an SAR the Non-Employee Director shall receive a payment equal
to the excess, if any, of the SAR Exercise Price for the number of Shares of the
SAR being exercised at that time over the SAR Grant Price


                                        8


<PAGE>

for such Shares.  Such payment shall be made in whole Shares. Such Shares shall
be valued for this purpose at the SAR Exercise Price on the date the SAR is
exercised, and any payment for a fractional Share automatically shall be paid in
cash based on such valuation.

7.3  SPECIAL TERMS AND CONDITIONS.

     An SAR shall be exercisable only when the tandem Option is exercisable.
The Non-Employee Director's right to exercise an SAR shall be forfeited to the
extent that he exercises the tandem Option and the right to exercise the tandem
Option shall be forfeited to the extent he exercises the tandem SAR, but any
such forfeiture shall not count as a forfeiture for purposes of making the
Shares subject to such Option and SAR again available for use under Article III.


                          ARTICLE VIII.  STOCK PAYMENTS

8.1  ELECTION TO RECEIVE STOCK PAYMENTS.

     Each Non-Employee Director may elect to receive all or fifty percent of his
or her Compensation in the form of Stock Payments. Any such election, or any
modification or termination of such an election, shall be filed with BellSouth
on a form prescribed by the Committee for this purpose.  Any such election, or
any modification or termination thereof, shall apply only to annual retainers,
meeting fees or other elements of Compensation payable at least six months after
such form is received by BellSouth.

8.2  STOCK PAYMENTS.

     During such time as an election by a Non-Employee Director to receive Stock
Payments in lieu of cash compensation is effective, BellSouth shall issue Shares
to such director for each date any retainer or meeting fee or other element of
Compensation otherwise is due and payable equal to the percent of such
Compensation elected to be paid in the form of Stock Payments based upon Fair
Market Value for such date.  Certificates evidencing such whole Shares shall be
delivered promptly following such date.  Any payment for a fractional Share
automatically shall be paid in cash.


                          ARTICLE IX.  TRANSFERABILITY

9.1  TRANSFERABILITY DURING LIFETIME.

     During the lifetime of a Non-Employee Director to whom an Award is granted,
only the Non-Employee Director (or such Non-Employee Director's legal
representative) may exercise an Option


                                        9


<PAGE>

or tandem SAR or receive payments of Stock Awards.  No Award (other than Stock
Payments upon receipt) may be sold, assigned, transferred, exchanged, or
otherwise encumbered or made subject to any creditor's process, whether
voluntary, involuntary or by operation of law, and any attempt to do so shall be
of no effect.

9.2  TRANSFERS TO DEATH BENEFICIARY.

     In the event of a Non-Employee Director's death, all of such person's
outstanding Options and tandem SARs and his or her rights to receive any accrued
but unpaid Stock Payments will transfer to the maximum extent permitted by law
to such person's Beneficiary.  Each Non-Employee Director may name, from time to
time, any beneficiary or beneficiaries (which may be named contingently or
successively) as his or her Beneficiary for purposes of this Plan.  Each
designation shall be on a form prescribed by the Committee, will be effective
only when delivered to BellSouth and when effective will revoke all prior
designations by the Non-Employee Director.  If a Non-Employee Director dies with
no such beneficiary designation in effect, such person's Beneficiary shall be
his or her estate and such person's Awards will be transferable by will or
pursuant to laws of descent and distribution applicable to such person.


                             ARTICLE X.  ADJUSTMENTS

     In the event that the Committee shall determine that any dividend or other
distribution (whether in the form of cash, Shares, or other property),
recapitalization, forward or reverse split, reorganization, merger,
consolidation, spin-off, combination, repurchase, or share exchange, or other
similar corporate transaction or event, affects Shares such that an adjustment
is appropriate in order to prevent dilution or enlargement of the rights of
Non-Employee Directors under this Plan, then the Committee, in such manner as it
may deem equitable, shall adjust any or all of (i) the number and kind of shares
which may thereafter be delivered in connection with Awards, (ii) the number and
kind of shares that may be delivered or deliverable in respect of outstanding
Awards, (iii) the number and kind of shares with respect to which Awards may be
granted as set forth in Article III, and (iv) the exercise price, grant price,
or purchase price relating to any Award, or, if deemed appropriate, make
provision for a cash payment with respect to any outstanding Award.  Any such
adjustment made by the Committee, including any cancellation of an outstanding
Award made as part of such adjustment, will be final and binding.


                                       10


<PAGE>



                     ARTICLE XI.  AMENDMENTS AND TERMINATION

     The Board shall have the right to amend, modify, suspend or terminate the
Plan at any time for any purpose; provided that, following the approval of the
Plan by BellSouth shareholders, (i) this Plan may not be amended more than once
every six months, other than to comport with changes in the Code, the Employee
Retirement Income Security Act of 1974, or the rules thereunder and (ii), except
with the further approval of shareholders, this Plan may not be amended with
respect to the amount, timing, Option Price or method for determining Fair
Market Value of Shares, and related provisions with respect to tandem SARs, or
in any way to (a) extend the maximum life of the Plan under Section 4.3,(b)
change the class of persons eligible for Awards or to otherwise materially
modify (within the meaning of Rule 16b-3 of the Exchange Act) the requirements
as to eligibility for participation in this Plan, or (c) otherwise materially
increase (within the meaning of Rule 16b-3 of the Exchange Act) the benefits
accruing under this Plan.  No enactment, modification, suspension or termination
of the Plan shall alter or impair any Awards previously granted under this Plan
without the consent of the holder thereof, unless otherwise required by law.  It
is conclusively presumed for this purpose that any adjustment for changes in
capitalization pursuant to Article X of this Plan does not affect any right of
the holder of an Award.  Notwithstanding approval by shareholders, the Board may
amend this Plan without further shareholder approval to add provisions required
or enabled by changes to Rule 16b-3.


                        ARTICLE XII.  GENERAL PROVISIONS

12.1 STOCK RESTRICTIONS.

     BellSouth shall have the right under this Plan to restrict or otherwise
delay the issuance of any Shares purchased or paid under this Plan until the
requirements of any applicable laws or regulations and any stock exchange
requirements have been in BellSouth's judgment satisfied in full.  Furthermore,
any Shares which are issued as a result of purchases or payments made under this
Plan shall be issued subject to such restrictions and conditions on any resale
and any other disposition as BellSouth shall deem necessary or desirable under
any applicable laws or regulations or in light of any stock exchange
requirements.



                                       11


<PAGE>

12.2 TERM OF SERVICE.

     The granting of an Award to a Non-Employee Director under this Plan shall
not obligate BellSouth to provide that Non-Employee Director upon the
termination of his or her service on the Board with any benefit whatsoever
except as provided under the terms and conditions of that Award or obligate the
Non-Employee Director to remain a member of the Board.

12.3 NO SHAREHOLDER RIGHTS.

     No Award shall confer on any Non-Employee Director, or anyone claiming on
his behalf, any of the rights of a stockholder of BellSouth unless and until
Shares are duly issued or transferred on the books of BellSouth in accordance
with the terms and conditions of the Award.

12.4 UNFUNDED PLAN.

     This Plan shall be unfunded and BellSouth shall not be required to
segregate any assets that may at any time be represented by Awards under this
Plan.  Neither BellSouth, its affiliates, the Committee, nor the Board shall be
deemed to be a trustee of any amounts to be paid under this Plan nor shall
anything contained in this Plan or any action taken pursuant to its provisions
create or be construed to create a fiduciary relationship between any such party
and a Non-Employee Director or anyone claiming on his or her behalf.  To the
extent a Non-Employee Director or any other person acquires a right to receive
payment pursuant to an Award under this Plan, such right shall be no greater
than the right of an unsecured general creditor of BellSouth.

12.5 TAXES.

     BellSouth shall withhold from any payment of cash or Shares to a
Non-Employee Director or other person under this Plan an amount sufficient to
cover any withholding taxes which may become required with respect to such
payment.  BellSouth shall have the right to require the payment of any such
taxes and require that any person furnish information deemed necessary by
BellSouth to meet any tax reporting obligation before making any payment
pursuant to an Award.

12.6 BINDING EFFECT.

     The provisions of this Plan, and any applicable Agreement, election,
Beneficiary designation or other related document, shall be binding upon each
Non-Employee Director and any of his Beneficiaries, transferees, heirs,
assignees, distributees, executors, administrators, personal representatives or
any other person claiming any rights under this Plan. Any such person


                                        12


<PAGE>

claiming any rights under this Plan shall be subject to the terms and
conditions of this Plan and all such documents and such other terms and
conditions, not inconsistent with this Plan, as the Committee may impose
pursuant to Article V.

12.7 CHOICE OF LAW AND VENUE.

     This Plan and all related documents shall be governed by, and construed in
accordance with, the laws of the State of Georgia (except to the extent
provisions of federal law may be applicable.)  Acceptance of an Award shall be
deemed to constitute consent to the jurisdiction and venue of the Superior Court
of Fulton County, Georgia and the United States District Court for the Northern
District of Georgia for all purposes in connection with any suit, action, or
other proceeding relating to such Award, including the enforcement of any rights
under this Plan or any Agreement or other document, and shall be deemed to
constitute consent to any process or notice of motion in connection with such
proceeding being served by certified or registered mail or personal service
within or without the State of Georgia, provided a reasonable time for
appearance is allowed.




                                       13

<PAGE>

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL
MEETING OF SHAREHOLDERS ON APRIL 24, 1995.

The undersigned hereby appoints John L. Clendenin, Armando M. Codina, and
Marshall M. Criser, and each of them, proxies with full power of
substitution, to vote all Common Shares of the undersigned at the Annual
Meeting of Shareholders to be held at 9:00 A.M. EDT, April 24, 1995 at the
Galleria Centre, Ballroom A, Two Galleria Parkway, Atlanta, Georgia, and
at any adjournment thereof, upon all subjects that may properly come
before the meeting, including the matters described in the proxy statement
furnished herewith, subject to any directions indicated on the reverse
side of this card. IF NO DIRECTIONS ARE GIVEN, THE PROXIES WILL VOTE FOR
THE ELECTION OF ALL LISTED NOMINEES, IN ACCORD WITH THE DIRECTORS'
RECOMMENDATIONS ON THE OTHER MATTERS LISTED ON THE REVERSE SIDE OF THIS
CARD, AND AT THEIR DISCRETION ON ANY OTHER MATTER THAT MAY PROPERLY COME
BEFORE THE MEETING.

YOUR VOTE FOR THE ELECTION OF DIRECTORS FOR THE TERMS SET FORTH IN THE
PROXY STATEMENT MAY BE INDICATED ON THE REVERSE SIDE OF THIS CARD.
NOMINEES ARE JAMES H. BLANCHARD, ARMANDO M. CODINA, ROBIN B. SMITH AND J.
TYLEE WILSON.

This card also provides voting instructions for shares held in the
BellSouth Shareholder Dividend Reinvestment and Stock Purchase Plan and,
if registrations are identical, shares held in the various employee
benefit plans.

YOUR VOTE IS IMPORTANT. PLEASE SIGN AND DATE ON THE REVERSE AND RETURN
PROMPTLY IN THE ENCLOSED ENVELOPE OR OTHERWISE TO P.O. BOX 24863, NEW
YORK, NEW YORK 10242-4863, SO THAT YOUR SHARES CAN BE REPRESENTED AT THE
MEETING.

- -------------------------------------------------------------------------
Detach here.

BELLSOUTH'S ANNUAL MEETING OF SHAREHOLDERS

                                   [MAP]

MONDAY APRIL 24, 1995

9:00 A.M.

DIRECTIONS TO THE GALLERIA CENTRE, ATLANTA, GEORGIA

NORTHBOUND ON I-75: Take exit 109B (I-285 Westbound); continue west on I-
285 and take exit 14 (Cobb Pkwy./U.S. Hwy. 41) and turn left at traffic
light, southbound onto Cobb Pkwy.; continue under overpass and make a left
turn at second traffic light onto Galleria Dr.

SOUTHBOUND ON I-75: Take exit 109 (I-285 Westbound): continue west on I-
285 and take exit 14 (Cobb Pkwy./U.S. Hwy. 41) and turn left at traffic
light, southbound onto Cobb Pkwy.; continue under overpass and make a left
turn at second traffic light onto Galleria Dr.

WESTBOUND ON I-285: Take exit 14 (Cobb Pkwy./U.S. Hwy. 41) and turn left
at traffic light, southbound onto Cobb Pkwy.; continue under overpass and
make a left turn at second traffic light onto Galleria Dr.

EASTBOUND ON I-285: Take exit 13 (Cobb Pkwy./U.S. Hwy. 41) and turn right
onto Cobb Pkwy. headed south; turn left at next traffic light onto
Galleria Dr.


<PAGE>

BELLSOUTH PROXY/VOTING INSTRUCTION CARD
                     DIRECTORS RECOMMEND A VOTE "FOR"

                                                     Withhold     For All
                                              For    Authority    Except
A. Election of all Director Nominees (p. 4)   / /      / /         / /

Exceptions: _____________________________________________________________
TO VOTE FOR ALL DIRECTOR NOMINEES, MARK THE "FOR" BOX ON ITEM "A". TO
WITHHOLD VOTING FOR ALL NOMINEES, MARK THE "WITHHOLD AUTHORITY" BOX. TO
WITHHOLD VOTING FOR A PARTICULAR NOMINEE, MARK THE OTHER "FOR ALL EXCEPT" BOX
AND ENTER NAME(s) OF THE EXCEPTION(s) IN THE SPACE PROVIDED. YOUR SHARES
WILL BE VOTED FOR THE REMAINING NOMINEES.

                                                 FOR    AGAINST    ABSTAIN
B. Ratification of Auditors (p. 7)               / /      / /        / /

C. Approval of BellSouth Corporation
   Stock Plan (p. 8)                             / /      / /        / /

D. Approval of BellSouth Corporation
   Non-Employee Director Stock Plan (p. 12)      / /      / /        / /

DIRECTORS RECOMMEND A VOTE "AGAINST" THE SHAREHOLDER PROPOSALS REGARDING

                                                 FOR    AGAINST    ABSTAIN
1. Limitation on Executive Compensation
   (p. 17)                                       / /      / /        / /

2. Officer Incentives (p. 18)                   / /      / /        / /

- --------------------------------------------------------------------------

Discontinue mailing Annual Report     / /

I will attend the Annual Meeting      / /

Comments: _________________________________

/ / Vote MUST be indicated /X/ in Black or Blue ink.

__________________________________________________________________________

   Shareholder sign  here         Joint owner sign here         Date


- -------------------------------------------------------------------------

Detach here.                                                     BELLSOUTH


                             ADMISSION TICKET

                 ANNUAL MEETING OF BELLSOUTH SHAREHOLDERS
                          MONDAY, APRIL 24, 1995
                                 9:00 A.M.

                            THE GALLERIA CENTRE
                                Ballroom A.
                           Two Galleria Parkway
                             Atlanta, Georgia


PLEASE PRESENT THIS TICKET TO THE BELLSOUTH REPRESENTATIVE AT THE ENTRANCE
TO THE BALLROOM.

                            IMPORTANT REMINDER

*    To make sure your shares are represented, we urge you to complete,
     DETACH and MAIL the above PROXY/VOTING INSTRUCTION CARD as soon as
     possible in the enclosed envelope. Your vote is important to us!

*    Are you receiving more than one ANNUAL REPORT? If you have multiple
     accounts and are receiving more than one copy of the Annual Report,
     you can save your company money. Please check the appropriate box
     (Discontinue mailing Annual Report) on the above proxy card.


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