BELLSOUTH CORP
10-Q, 1996-05-15
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                                               2
             SECURITIES AND EXCHANGE COMMISSION
                              
                  WASHINGTON, D. C.  20549
                              
                              
                              
                              
                          FORM 10-Q
                         (Mark One)
                              
    |X|  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934
                              
        For the quarterly period ended March 31, 1996
                              
                             OR
                              
   [  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934
                              
          For the transition period from        to
                              
                              
                Commission file number 1-8607
                              
                              
                              
                              
                              
                    BELLSOUTH CORPORATION
   (Exact name of registrant as specified in its charter)
                              
                              
           Georgia                       58-153343
      (State of Incorporation)          (I.R.S. Employer
                                  Identification Number)
                              
                              
 1155 Peachtree Street, N. E., Atlanta, Georgia  30309-3610
  (Address of principal executive offices)       (Zip Code)
                              
         Registrant's telephone number 404 249-2000

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days.    Yes    X    No ___
                              
At May 8, 1996, a total of 994,195,411 common shares were
outstanding.

                      Table of Contents                        
                               
                                                               
Item                                                         Page
                            Part I                        
 1.  Financial Statements                                      3
         Consolidated Statements of Income                     3
         Consolidated Balance Sheets                           4
         Consolidated Statements of Cash Flows                 5
         Notes to Consolidated Financial Statements            6
         Selected Operating Data                               9
                                                               
 2.  Management's Discussion and Analysis of Results of        
     Operations and Financial Condition                       11
        Results of Operations                                 11
            Volumes of Business                               12
            Operating Revenues                                13
            Operating Expenses                                14
            Other Income Statement Items                      16
        Financial Condition                                   16
        Regulatory and Competitive Environment                18
            Regulation                                        18
            Competition and Business Developments             19
                                                               
                                                               
                           Part II                             
 6.  Exhibits and Reports on Form 8-K                         20
                                                               
                PART I - FINANCIAL INFORMATION
                              
                    BELLSOUTH CORPORATION
              CONSOLIDATED STATEMENTS OF INCOME
                         (Unaudited)
           (In Millions, Except Per Share Amounts)
                              

                              For the Three Months             
                                 Ended March 31,
                                 1996       1995                 
Operating Revenues:                                              
Network and related services:                                    
Local service                 $1,930       $1,769                
Interstate access                909          795                
Intrastate access                218          226                
Toll                             207          281                
Wireless communications          625          600                
Directory advertising and                                        
  publishing                     318          353
Other services                   334          275                
Total Operating Revenues       4,541        4,299                
                                                                 
Operating Expenses:                                              
Cost of services and                                             
  products                     1,468        1,503
Depreciation and                                                 
  amortization                   903          835
Selling, general and                                             
  administrative                 987          866
Total Operating Expenses       3,358        3,204                
                                                                 
Operating Income               1,183        1,095                
                                                                 
Interest Expense                 180          174                
Gain on Sale of Paging                                           
  Business                       442           --
Other Income (Expense), net       36          (11)               
                                                                 
Income Before Income Taxes     1,481          910                
Provision for Income Taxes       511          363                
                                                                 
Net Income                    $  970      $   547                
                                                                 
Weighted Average Common                                          
 Shares Outstanding              994          993
Dividends Declared Per Common                                    
 Share                        $  .36      $  .345
Earnings Per Share            $  .98      $  .55                 
                                                                 
The accompanying notes are an integral part of these financial statements.
                                                                 
                              
                    BELLSOUTH CORPORATION
                 CONSOLIDATED BALANCE SHEETS
           (In Millions, Except Per Share Amounts)
                              
                                                  March 31,   December 31,
                                                    1996          1995
                                                 (Unaudited)  
                     ASSETS                                   
Current Assets:                                                
 Cash and cash equivalents                        $     988    $   1,711
 Temporary cash investments                              57           71
Accounts receivable, net of allowance for                     
  uncollectibles of $161 and $171                     3,629        3,772
 Material and supplies                                  450          430
 Other current assets                                   472          521
                                                      5,596        6,505
                                                               
Investments and Advances                              2,529        2,418
Property, Plant and Equipment:                                 
 Property, Plant and Equipment                       47,389       46,869
 Accumulated Depreciation                            26,359       25,777
                                                     21,030       21,092
                                                               
Intangible Assets, net                                1,304        1,527
Deferred Charges and Other Assets                       410          338
                                                               
 Total Assets                                     $  30,869    $  31,880
                                                              
      LIABILITIES AND SHAREHOLDERS' EQUITY                    
Current Liabilities:                                           
 Debt maturing within one year                    $   1,588    $   2,951
 Accounts payable                                     1,239        1,724
 Other current liabilities                            2,909        2,715
                                                      5,736        7,390

Long-Term Debt                                        7,904        7,924
Deferred Credits and Other Liabilities:                        
 Accumulated deferred income taxes                    1,698        1,650
 Unamortized investment tax credits                     336          355
 Other liabilities and deferred credits               2,699        2,736
                                                      4,733        4,741
Shareholders' Equity:                                          
 Common stock, $1 par value                           1,008        1,007
 Paid-in capital                                      7,646        7,619
 Retained earnings                                    4,713        4,099
 Shares held in trust                                  (374)        (374)
 Guarantee of ESOP debt                                (497)        (526)
                                                     12,496       11,825
                                                              
Total Liabilities and Shareholders' Equity        $  30,869    $  31,880
                                                              
The accompanying notes are an integral part of these financial statements.



                    BELLSOUTH CORPORATION
            CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (Unaudited)
           (In Millions, Except Per Share Amounts)

                                                       For the Three Months
                                                         Ended March 31,
                                                         1996        1995
     Cash Flows from Operating Activities:                                  
    Net income                                        $    970    $    547
      Adjustments to net income:                                  
        Depreciation and amortization                      903         835
        Gain from sale of paging business                 (442)         --
        Net losses and dividends from unconsolidated              
         affiliates                                         58          45
        Provision for losses on bad debts                   56          49
        Deferred income taxes and unamortized                     
         investment tax credits                             (2)        (12)
        Net change in accounts receivable and                     
         other current assets                               84          91
        Net change in accounts payable and other                  
         current liabilities                              (380)       (325)
        Net change in deferred charges and other                  
         assets                                            (73)        (21)
        Net change in other liabilities and                       
         deferred credits                                    7          77
        Other reconciling items, net                       (55)         24
          Net cash provided by operating activities      1,126       1,310
                                                                  
     Cash Flows from Investing Activities:                        
      Capital expenditures                                (882)       (815)
      Proceeds from sale of paging business                930          --
      Proceeds from disposition of short-term                     
       investments                                          44          42
      Purchases of short-term investments                  (30)         (2)
      Investment dispositions and repayments of                   
       advances                                              5          39
      Investments in and advances to unconsolidated               
       affiliates                                         (164)       (130)
      Other investing activities, net                      (38)          6
          Net cash used for investing activities          (135)       (860)
                                                                  
     Cash Flows from Financing Activities:                        
      Proceeds from short-term borrowings                5,527       4,324
      Repayments of short-term borrowings               (6,433)     (4,503)
      Proceeds from long-term debt                          34          35
      Repayments of long-term debt                        (499)         (7)
      Dividends paid                                      (358)       (342)
      Other financing activities, net                       15          (3)
          Net cash used for financing activities        (1,714)       (496)
                                                                  
     Net (Decrease) in Cash and Cash Equivalents          (723)        (46)
     Cash and Cash Equivalents at Beginning of Period    1,711         606
     Cash and Cash Equivalents at End of Period       $    988    $    560
     
     The accompanying notes are an integral part of these financial statements.
                    BELLSOUTH CORPORATION
         NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                         (Unaudited)
           (In Millions, Except Per Share Amounts)

Note A -- Preparation of Interim Financial Statements

     The consolidated financial statements of BellSouth Corporation
(BellSouth) have been prepared in accordance with the rules and
regulations of the Securities and Exchange Commission (SEC).
Certain amounts have been reclassified from previous presentations.
These consolidated financial statements include estimates and
assumptions that affect the reported amounts of assets and
liabilities, disclosure of contingent assets and liabilities and
the amounts of revenues and expenses.  Actual results could differ
from those estimates. In the opinion of BellSouth, these statements
include all adjustments necessary for a fair presentation of the
results of all interim periods reported herein.  All adjustments
are of a normal recurring nature unless otherwise disclosed.
Certain information and footnote disclosures prepared in accordance
with generally accepted accounting principles have been either
condensed or omitted pursuant to SEC rules and regulations.
However, BellSouth believes that the disclosures made are adequate
for a fair presentation of results of operations, financial
position and cash flows.  These consolidated financial statements
should be read in conjunction with the consolidated financial
statements and accompanying notes included in BellSouth's latest
annual report on Form 10-K.

     Effective June 30, 1995, BellSouth discontinued application of
Statement of Financial Accounting Standards (SFAS) No. 71,
"Accounting for the Effects of Certain Types of Regulation."

     For the three months ended March 31, 1995, weighted average
common shares and related per share amounts have been restated to
reflect a two-for-one stock split effective in November 1995.
                    BELLSOUTH CORPORATION
   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
                         (Unaudited)
           (In Millions, Except Per Share Amounts)

Note B -- BellSouth Corporation Consolidated Shareholders' Equity

                     Number of      
                       Shares                          Amount
                           Shares                             Shares   Guaran-
                            Held                               Held    tee of
                    Common   in    Common  Paid-in   Retained   in      ESOP
                    Stock  Trust   Stock   Capital   Earnings  Trust    Debt
                            (1)                                 (1)
Balance at                                                             
December 31, 1995    1,007   (13)  $1,007   $7,619    $4,099  $(374)    $(526)

Net Income                                               970           

Dividends declared                                      (358)          
                                                     
Shares issued for                                                      
employee benefit                           
plans                    1              1       15
                                                                       
ESOP activities                                                        
and related tax                                                        
benefit                                                    2               29

Foreign currency                                                       
translation                                                            
adjustment          ______ ______  ______       12   ________ ______   _______

Balance at March                                                       
31, 1996             1,008   (13)  $1,008   $7,646    $4,713  $(374)    $(497)

(1)  Such shares are not considered to be outstanding for financial
reporting purposes.
                              
                              

Note C -- Supplemental Cash Flow Information

   The following supplemental information is presented in accordance
with the provisions of SFAS No. 95, "Statement of Cash Flows."

                                     For the Three Months
                                       Ended March 31,
                                      1996         1995
                                                
Cash Paid For:                                  
                                                
   Income taxes                      $   37       $   31
   Interest                          $  157       $  202

                                                
                    BELLSOUTH CORPORATION
   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
                         (Unaudited)
           (In Millions, Except Per Share Amounts)

Note D -- Sale of Paging Subsidiary

     In January 1996, BellSouth sold to MobileMedia Corporation its
paging subsidiary, Mobile Communications Corporation of America
(MCCA), and its two-way nationwide narrowband personal
communications services license for a total of $930. The pretax
gain on such sale was $442.

     For the three-month period ended March 31, 1995, MCCA's total
operating revenues and total operating expenses were $81 and $73,
respectively, and total assets at December 31, 1995 were $355.
                    BELLSOUTH CORPORATION
                   SELECTED OPERATING DATA
                         (Unaudited)
                              
                                                    Percent Change
                                                  1996 vs.  1995 vs.
                                         1996       1995      1994

Network Access Lines in Service at March 31 (Thousands)(a):

By Type:                                                    
  Residence                                14,865   3.5%     3.4%
  Business                                  6,370   7.9       7.7
  Other                                       257   0.8       0.6
       Total Access Lines                  21,492   4.8       4.6
                                                             
By State:                                                    
  Florida                                   5,702   5.1       4.9
  Georgia                                   3,624   6.2       5.8
  Tennessee                                 2,473   4.6       4.5
  Louisiana                                 2,136   3.6       3.7
  North Carolina                            2,134   5.2       5.4
  Alabama                                   1,818   4.0       3.5
  South Carolina                            1,313   4.0       3.8
  Mississippi                               1,177   3.6       3.7
  Kentucky                                  1,115   3.7       3.2
      Total Access Lines                   21,492   4.8       4.6
                              
                                For the Three   Percent Change for
                                Months Ended     the Periods Ended
                                  March 31,    1996 vs.    1995 vs.
                                    1996         1995        1994

Access Minutes of Use (Millions)(a)(b):

  Interstate                           16,660   10.1%         7.7%
  Intrastate                            5,118   13.0         13.1
                                                           
    Total Minutes of Use               21,778   10.8          8.9
                                                           
Toll Messages (Millions)(a)               281  (24.1)        (4.3)
                              
(a)  Prior period operating data are often revised at later dates
to reflect updated information.  The above information reflects the
      latest data available for the periods indicated.
                              
 (b)   Minutes of Use are classified as either interstate or
intrastate based on the percentage interstate usage factor.  This
               factor is updated periodically.
                    BELLSOUTH CORPORATION
            SELECTED OPERATING DATA  (Continued)
                         (Unaudited)



                                                    Percent Change
                                                  1996 vs.  1995 vs.
                                          1996      1995      1994

Cellular Customers Served at March 31 (Equity basis)(Thousands)(c):
                                                            
Domestic Cellular                           3,046   31.3%     37.9%
International Cellular                        855  106.0      85.1
                                                            

(c) Includes customers served based on BellSouth's ownership
percentage in all markets served.


                                        For the Three
                                         Months Ended
                                          March 31,
                                             1996
Ratio of Earnings to Fixed Charges (d)       8.2

(d) For the purpose of this ratio: (i) earnings have been
calculated by adding income before income taxes, gross interest
expense, such portion of rental expense representative of the
interest factor on such rentals and equity in losses from less-than-
50%-owned investments (accounted for under the equity method of
accounting) less the excess of earnings over distributions from
less-than-50%-owned investments (accounted for under the equity
method of accounting); (ii) fixed charges are comprised of gross
interest expense and such portion of rental expense representative
of the interest factor on such rentals.

                    BELLSOUTH CORPORATION
MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
                     FINANCIAL CONDITION
       (Dollars in Millions, Except Per Share Amounts)

       Management's Discussion and Analysis of Results
        of Operations and Financial Condition (MD&A)
         should be read in conjunction with MD&A in
         BellSouth Corporation's (BellSouth) latest
                 annual report on Form 10-K.

BellSouth is a holding company headquartered in Atlanta, Georgia
whose operating telephone company subsidiary, BellSouth
Telecommunications, Inc. (BellSouth Telecommunications), serves, in
the aggregate, approximately two-thirds of the population and one-
half of the territory within Alabama, Florida, Georgia, Kentucky,
Louisiana, Mississippi, North Carolina, South Carolina and
Tennessee.  BellSouth Telecommunications primarily provides local
exchange and toll communications services within geographic areas,
called Local Access and Transport Areas (LATAs), and provides
network access services to enable interLATA communications using
the long-distance facilities of interexchange carriers.  Through
subsidiaries, other telecommunications services and products are
provided primarily within the nine-state BellSouth
Telecommunications region.  BellSouth Enterprises, Inc. (BellSouth
Enterprises), another wholly-owned subsidiary, owns businesses
providing primarily wireless and international communications
services and advertising and publishing products.

Approximately 72% and 71% of BellSouth's Total Operating Revenues
for the three-month periods ended March 31, 1996 and 1995,
respectively, were from wireline services provided by BellSouth
Telecommunications.  Charges for local, access and toll services
for the three-month period ended March 31, 1996 accounted for
approximately 59%, 35% and 6%, respectively, of the wireline
revenues discussed above.  Revenues from wireless communications
services and directory advertising and publishing services
accounted for approximately 14% and 7%, respectively, of Total
Operating Revenues for the three months ended March 31, 1996.  The
remainder of such revenues was derived principally from other
nonregulated services provided by BellSouth Telecommunications.

RESULTS OF OPERATIONS

Per share amounts for 1995 have been restated to reflect a two-for-
one stock split effective in November 1995.

                                 For the Three             
                                 Months Ended
                                   March 31,
                                1996      1995                   
Net Income                      $970      $547               
Earnings Per Share              $.98      $.55               

For the three-month period ended March 31, 1996, Net Income
increased by $423 (77.3%); Earnings Per Share increased $.43
(78.2%). The increase resulted primarily from the $344 gain ($.35
per share) on sale of BellSouth's paging business (see Note D to
the Consolidated Financial Statements), continued strong growth in
key business volumes and expense savings attributable to employee
reductions under BellSouth Telecommunications' restructuring and
work force reduction plans.

Volumes of Business

The total number of access lines in service since March 31, 1995
increased by approximately 977,000 (4.8%) to 21,492,000, compared
to a 4.6% rate of increase for the same prior year period.
Business and residence access lines increased by 7.9% and 3.5%,
respectively, compared to growth rates of 7.7% and 3.4% in 1995.
The number of second residence lines, included in total residence
lines, increased by 252,000 (22.9%) to 1,353,000 and accounted for
approximately 49.7% and 25.8% of the overall increase in residence
access lines and total access lines, respectively, since March 31,
1995.  Such second residence lines are generally used for home
office purposes, access to on-line computer services and children's
phones.  The growth in all categories of access lines was primarily
attributable to continued economic improvement in the Southeast,
including increased business activity in Georgia in preparation for
the Olympics, and successful marketing programs.

Access minutes of use represent the volume of traffic carried by
interexchange carriers between LATAs, both interstate and
intrastate, using BellSouth Telecommunications' local facilities.
Total access minutes of use increased by 2,118 million (10.8%)for
the three-month period ended March 31, 1996 compared to an increase
of 8.9% for the same period last year.  The increase in access
minutes of use was primarily attributable to access line growth,
promotions by the interexchange carriers and intraLATA toll
competition, which has the effect of increasing access minutes of
use while reducing toll messages carried over BellSouth
Telecommunications' facilities.  The growth rate in total minutes
of use continues to be negatively impacted by competition and the
migration of interexchange carriers to categories of service (e.g.,
special access) that have a fixed charge as opposed to a volume-
driven charge and to high capacity services.

Toll messages are comprised of Message Telecommunications Service
and Wide Area Telecommunications Service.  For the three-month
period ended March 31, 1996, toll messages decreased by 89 million
(24.1%) compared to a decrease of 4.3% for the corresponding period
in 1995.  The decrease in 1996 was primarily attributable to the
expansion of local area calling plans (LACPs) in Florida, Georgia
and North Carolina and also to increased competition from
interexchange carriers in the intraLATA toll market.  While the
respective impacts of such factors cannot be precisely quantified,
BellSouth estimates that about 70% of the decline in toll messages
was attributable to expanded LACPs and about 30% was due to
increased competition.

The expanded LACPs discussed above and future implementation of
other such plans in BellSouth Telecommunications' service region,
coupled with competition in the intraLATA toll market, will
adversely impact future toll message volumes.  LACPs and the
effects of competition result in the transfer of calls from toll to
local service and access categories, respectively, but the
corresponding revenues are not generally shifted at commensurate
rates.

Domestic cellular customers (equity-weighted) increased by 726,000
(31.3%) since March 31, 1995 to 3,046,000 due to continuing high
demand for wireless services.  The overall penetration rate (number
of customers as a percentage of the total population in the service
territory) increased from 5.8% at March 31, 1995 to 7.6% at March
31, 1996.  Total minutes of use have also continued to increase and
average minutes of use per cellular customer have remained
essentially unchanged from first quarter 1995, with stimulation due
to promotions being substantially offset by the continuing trend of
increased penetration into lower-usage market segments.

Since March 31, 1995, the number of international cellular
customers increased by 440,000 (106.0%) to 855,000.  Growth in
total minutes of use for international cellular properties remained
strong due to demand stimulated by competitive programs, enhanced
services and underdeveloped land-line service.

Operating Revenues

Total Operating Revenues increased $242 (5.6%) for the three-month
period ended March 31, 1996 when compared to the corresponding 1995
period.  The components of Total Operating Revenues were as
follows:

                                 For the Three             
                                 Months Ended
                                   March 31,
                                1996      1995                  
                                                                     
Local Service                    $1,930    $1,769                    
Interstate Access                   909       795                    
Intrastate Access                   218       226                    
Toll                                207       281                    
Wireless Communications             625       600                    
Directory Advertising and                                            
 Publishing                         318       353
Other Services                      334       275                    
                                                                     
Total Operating Revenues         $4,541    $4,299                    

Local Service revenues increased $161 (9.1%)for the three-month
period ended March 31, 1996 as compared to the same 1995 period.
The increase was due primarily to 4.8% growth in access lines in
service since March 31, 1995.  Also contributing was an increase of
$31 due to higher customer demand for Touchstar and Custom Calling
services, and the effect of expanded LACPs.

Interstate Access revenues increased $114 (14.3%) for the three-
month period ended March 31, 1996 as compared to the same prior
year period.  The increase was attributable primarily to growth in
minutes of use of 10.1% and rate activity, the net effect of which
increased revenues by $38.

Intrastate Access revenues decreased $8 (3.5%) for the three-month
period ended March 31, 1996 when compared to the corresponding 1995
period.  The decrease was due primarily to rate reductions of $32
compared with first quarter 1995, partially offset by increases
attributable to growth in minutes of use of 13.0%.

Toll revenues decreased $74 (26.3%) for the three-month period
ended March 31, 1996 when compared to the same prior year period.
The decrease was primarily attributable to net rate reductions
compared with first quarter 1995 of approximately $57 and a decline
in toll messages of 24.1%.  Such factors reflect the expansion of
LACPs and increased competition.

Wireless Communications revenues include revenues from the
consolidated wireless communications businesses (cellular and, for
1995, paging within BellSouth Enterprises) as well as revenues from
interconnections by unaffiliated cellular carriers with BellSouth
Telecommunications' network.  (BellSouth's interests in the net
income or loss of the unconsolidated wireless businesses within
BellSouth Enterprises, which are accounted for under the equity
method of accounting, are recorded in Other Income (Expense), net.)

Wireless Communications revenues increased $25 (4.2%) for the three-
month period ended March 31, 1996 when compared to the same period
last year.  The increase was primarily attributable to continued
growth of the customer base in domestic and international cellular
markets, partially offset by the effect of the January 1996 sale of
BellSouth's paging business.  For the three-month period ended
March 31, 1995, revenues from paging services were $81.  Excluding
the effects of the sale of the paging business, Wireless
Communications revenues increased 20.4%.

Directory Advertising and Publishing revenues decreased $35 (9.9%)
for the three-month period ended March 31, 1996 when compared to
the same prior year period.  The decrease was due primarily to a
$40 reduction resulting from the adoption of issue basis
accounting, effective in the third quarter of 1995, for all
directory revenues in connection with the discontinuance of
Statement of Financial Accounting Standards (SFAS) No. 71,
"Accounting for the Effects of Certain Types of Regulation."  The
decrease was also due to changes in the issue dates of certain
directories, which reduced revenues by $12 in the first quarter of
1996.  Such decreases were partially offset by increased revenues
attributable to volume growth.

Other Services revenues are principally comprised of revenues from
customer premises equipment (CPE) sales and maintenance services,
billing and collection services and other nonregulated services
(primarily inside wire services) offered by BellSouth
Telecommunications.  Other Services revenues increased $59 (21.5%)
for the three-month period ended March 31, 1996 when compared to
the corresponding 1995 period.  The increase was primarily
attributable to incremental rate impacts related to potential
sharing under certain state regulatory plans.

Operating Expenses

Total Operating Expenses increased $154 (4.8%) for the three-month
period ended March 31, 1996 compared to the same period in 1995.
The components of Total Operating Expenses were as follows:

                                 For the Three             
                                 Months Ended
                                   March 31,
                                1996      1995                  
                                                                     
Depreciation and Amortization $   903   $   835             
                                                            
Other Operating Expenses:                                   
  Cost of Services and                                      
   Products                     1,468     1,503
  Selling, General and                                      
   Administrative                 987       866
                                2,455     2,369             
    Total Operating Expenses  $ 3,358   $ 3,204             

Depreciation and Amortization increased $68 (8.1%) for the three-
month period ended March 31, 1996 compared to the same period in
1995.  The increase was due primarily to higher levels of property,
plant and equipment since March 31, 1995 resulting from continued
growth in the customer base for wireless and wireline services and
continued modernization of the networks, and shorter asset lives
for property, plant and equipment in use subsequent to the
discontinuance of SFAS No. 71.

Other Operating Expenses are comprised of Cost of Services and
Products and Selling, General and Administrative.  Cost of Services
and Products includes employee and employee-related expenses
associated with network repair and maintenance, material and
supplies expense, cost of tangible goods sold and other expenses
associated with providing services.  Selling, General and
Administrative includes expenses related to sales activities such
as salaries, commissions, benefits, travel, marketing and
advertising expenses and administrative expenses.

Other Operating Expenses increased $86 (3.6%) for the three-month
period ended March 31, 1996 when compared to the corresponding 1995
period.  The increase for the period was primarily attributable to
increased expenses of $66 related to sustained growth in the
cellular customer base, reflecting additional marketing and
operational costs associated with higher levels of sales and
expanded operations.  At BellSouth Telecommunications, Other
Operating Expenses increased $40 due principally to higher business
volumes and initiatives to effectively position the business for
increased competition, partially offset by a decrease of
approximately $66 for labor costs in the core wireline business,
including expenses for employee benefits.  The decrease in such
labor costs reflects employee reductions of approximately 6,100
since March 31, 1995 attributable to previously-disclosed
restructuring and work force reduction plans, partially offset by
annual compensation increases for management and represented
employees.  Also contributing to the overall increase in Other
Operating Expenses was approximately $25 related to volume growth
and higher material costs in the directory advertising and
publishing businesses.  The increase for the period was partially
offset by the effect of the January 1996 sale of BellSouth's paging
business.  For the three-month period ended March 31, 1995, Other
Operating Expenses for the paging business were $61.  Excluding the
effects of the sale of the paging business, Other Operating
Expenses increased 6.4%.
Other Income Statement Items

The other income statement components were as follows:

                                 For the Three             
                                 Months Ended
                                   March 31,
                                1996      1995                   
Interest Expense                $180       $174              
Gain on Sale of Paging                                       
  Business                       442         --
Other Income (Expense), net       36        (11)             
Provision for Income Taxes       511        363              
                                                             

Interest Expense increased $6 (3.4%) for the three-month period
ended March 31, 1996 compared to the same period last year.  The
increase was primarily attributable to higher average debt levels
partially offset by lower average interest rates on long-term
borrowings due to refinancings during 1995.

Gain on Sale of Paging Business represents the pre-tax gain on the
sale of BellSouth's paging business in January 1996.

Other Income (Expense), net increased $47 for the three-month
period ended March 31, 1996 compared to the corresponding period in
1995.  The increase was primarily attributable to higher interest
income due to the investment of cash proceeds from the sale of the
paging business and also to increased loans to unconsolidated
affiliates.  Equity in losses of unconsolidated affiliates was
($28) in the first quarter of 1996 compared to ($32) for the same
period in 1995.  The lower overall losses in 1996 reflect improved
results from unconsolidated domestic cellular operations and mobile
data communications businesses, substantially offset by increased
losses from certain international businesses, principally
operations in Germany and Denmark.

Provision for Income Taxes increased $148 (40.8%) for the three-
month period ended March 31, 1996 over the comparable 1995 period.
For the three-month period ended March 31, 1996, BellSouth's
effective tax rate was 34.5% compared to 39.9% for the same period
last year.  The lower effective tax rate in 1996 was due primarily
to a higher tax than book basis for the paging business, which
resulted in a lower gain on sale for computing tax expense.

FINANCIAL CONDITION

BellSouth uses the net cash generated from its operations and
external financing to fund capital expenditures, pay dividends and
invest in and operate its existing operations and new businesses.
While current liabilities exceeded current assets at both March 31,
1996 and December 31, 1995, BellSouth's sources of funds --
primarily from operations and, to the extent necessary, from
readily available external financing arrangements -- are sufficient
to meet all current obligations on a timely basis.  In addition,
BellSouth believes such sources of funds will be sufficient to meet
the needs of its business for the foreseeable future.

                                           For the Three Months
                                              Ended March 31,
                                             1996         1995
Net Cash Provided by Operating Activities   $1,126       $1,310

Operating Activities.  Net cash provided by operating activities
decreased $184 (14.0%) in the first three months of 1996 compared
with the same period in 1995, primarily due to a $125 change in the
cash used for the reduction of liabilities.

                                           For the Three Months
                                              Ended March 31,
                                             1996         1995
Net Cash Used for Investing Activities      $(135)       $(860)

Investing Activities.  BellSouth's primary use of capital resources
continues to be for capital expenditures to support development of
the wireline and wireless networks.  Net cash used for investing
activities decreased $725 (84.3%) in the first three months of 1996
compared to the corresponding 1995 period.  The decrease was
primarily due to $930 in cash received from the sale of the paging
business, partially offset by higher capital expenditures of $67
related to network development and increased investment in
unconsolidated affiliates of $34.

Internal sources provided substantially all cash required for
capital expenditures in the first three months of 1996.  For the
remainder of 1996, BellSouth expects to continue to finance capital
expenditures primarily through internally generated funds, and, to
the extent necessary, from external sources.

                                           For the Three Months
                                              Ended March 31,
                                             1996         1995
Net Cash Used for Financing Activities      $(1,714)     $(496)

Financing Activities.  Net cash used for financing activities
increased $1,218 (245.6%) in first three months of 1996 compared to
the same period last year.  The increase reflects repayments of
$873 in commercial paper and $485 in debentures during first
quarter 1996.

Refinancing of both short- and long-term debt is possible during
the remainder of the year depending on prevailing market interest
rates.  As of May 1, 1996, shelf registration statements were on
file with the Securities and Exchange Commission under which $2,227
of debt securities could be publicly offered.

BellSouth's debt to total capitalization ratio decreased to 43.0%
at March 31, 1996 from 46.7% at December 31, 1995.  The decrease
was primarily caused by the repayment of commercial paper described
above.

BellSouth's Board of Directors has authorized the repurchase of an
unspecified number of shares of BellSouth Common Stock on the open
market or through privately negotiated purchases.
REGULATORY AND COMPETITIVE ENVIRONMENT

Regulation

Price regulation plans have been approved or authorized by the
requisite legislative or regulatory bodies in all states in the
BellSouth Telecommunications service area.  At the federal level,
BellSouth Telecommunications continues to operate under an interim
price regulation plan established by the Federal Communications
Commission (FCC) in 1995.  Recent significant developments with
respect to price regulation and other related issues are discussed
below.

Louisiana.  Effective April 1, 1996, the Louisiana Public Service
Commission approved a price regulation plan that will remain in
effect for a six-year term, subject to review.  Under the
provisions of the price regulation plan, rates for basic services,
which include the provision of local exchange services, are capped
for five years, after which an inflation-based formula may be used
to change prices.  After five years, no individual basic service
rate can be increased by more than 10% in any twelve-month period.
Prices for interconnection services are capped for three years,
after which no individual service can be increased more than 10% in
any twelve-month period.  For non-basic services, price increases
may not exceed 20% in any twelve-month period.  In addition, the
Commission approved local competition rules effective March 15,
1996.

In connection with the approval of price regulation, the Louisiana
Commission concluded its review of BellSouth Telecommunications'
earnings by requiring an aggregate $70 rate reduction, to be
implemented ratably over a three-year period beginning April 1,
1996, and an immediate $9 refund to existing customers.

North Carolina.  In May 1996, the North Carolina Utilities
Commission modified a price regulation plan previously submitted by
BellSouth Telecommunications.  The modified plan, which is
currently under review by the company, will become effective
June 3, 1996, subject to BellSouth Telecommunications' acceptance
of such modifications by May 20, 1996.

Under the terms of the modified plan, prices for residence basic
local exchange services are capped for three years, after which any
price increases are limited subject to an inflation-based formula.
For business basic local exchange, interconnection and certain non-
basic services, any increases in current prices are also subject to
inflation-based formulas.  Prices for toll switched access services
are capped at current prices, after giving effect to specified
rates reductions ordered in conjunction with approval of the price
regulation plan.   Such rate reductions, including the  toll
switched access component and elimination of charges for touchtone
service by the first anniversary of the plan, will total
approximately $60 over the next three years.

Tennessee.  In order to implement BellSouth Telecommunications'
price regulation plan, the Tennessee Public Service Commission had
required a $56 rate reduction on an annual basis, which BellSouth
Telecommunications appealed to the Tennessee Court of Appeals (the
Court).  In its rulings, the Court has stayed implementation of
both the rate reduction and price regulation plan pending further
consideration of the issues.  A decision is expected later in 1996.


Competition and Business Developments

Among its provisions, the Telecommunications Act of 1996 (the 1996
Act) preempts state legislative and regulatory barriers to
competition for local telephone service, subject only to
competitively neutral requirements to assure quality service
consistent with public safety, convenience and consumer welfare.
In order to comply with the requirements of the 1996 Act, all
states in BellSouth Telecommunications' service area have
proceedings and other activities in progress to consider rules and
regulations necessary to implement open competition for local
service.  A number of carriers have been approved or filed
applications to provide local service in many of the areas in which
BellSouth Telecommunications provides service.  In April 1996,
BellSouth Telecommunications received approval from the Florida
Public Service Commission to provide competing local service in
other carriers' service areas.  Initially, BellSouth
Telecommunications plans to serve business customers in parts of
the Orlando market not currently served by BellSouth
Telecommunications.

As permitted by the 1996 Act, BellSouth began providing interLATA
wireless service to its cellular customers in February.  Also, in
March, BellSouth began joint marketing cellular and wireline
services in Macon, Georgia through BellSouth Telecommunications'
sales offices.  BellSouth expects to extend joint marketing of such
services throughout its service region by the end of 1996.

BellSouth plans to begin offering interLATA wireline service within
its nine-state territory as soon as possible after completion of
FCC and state regulatory proceedings, expected to be concluded in
late 1996 or early 1997; however, it is uncertain when BellSouth
will be authorized to initiate such interLATA wireline service.




                PART II -- OTHER INFORMATION

 Item 6. Exhibits and Reports on Form 8-K

(a)  Exhibits:

  Exhibit
  Number
  
  4a     No instrument which defines the rights of holders of long
          and intermediate term debt of BellSouth Corporation is
          filed herewith pursuant to Regulation S-K, Item
          601(b)(4)(iii)(A).  Pursuant to this regulation,
          BellSouth Corporation hereby agrees to furnish a copy of
          any such instrument to the SEC upon request.
  
  11        Computation of Earnings Per Common Share.
  
  12     Computation of Ratio of Earnings to Fixed Charges.
  
  27        Financial Data Schedule.
  

(b) Reports on Form 8-K:

      Date of Event          Subject

      April 18, 1996       First Quarter 1996 Earnings Release and
                              1996 Financial Projection
                          SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.
                                                                   
                                                                   
                                              BELLSOUTH CORPORATION
                                                                   
                                         By    /s/  Ronald M. Dykes
                                                    RONALD M. DYKES
                                    Executive Vice President, Chief
                                  Financial Officer and Comptroller
                       (Principal Financial and Accounting Officer)


May 13, 1996
                        EXHIBIT INDEX

  Exhibit
  Number
  
  11        Computation of Earnings Per Common Share.
  
  12     Computation of Ratio of Earnings to Fixed Charges.
  
  27        Financial Data Schedule.


                                                  EXHIBIT 11
                    BellSouth Corporation
              Computation of Earnings Per Share

                 For the Three Month             
                    Periods Ended
                      March 31,
                   1996       1995                     
Earnings Per Common Share:
                                                  
Net Income      $   970    $   547                
                                                  
Weighted                                          
average shares             
outstanding         994        993
                                                  
Earnings Per                                      
Common Share    $   .98    $   .55
                                                  
                                                  EXHIBIT 11
                    BellSouth Corporation
        Computation of Earnings Per Share (continued)
                              
                 For the Three Month             
                    Periods Ended
                      March 30,
                   1996       1995                     
Primary Earnings Per Common Share:
                                                  
Net Income      $   970    $   547                
                                                  
Weighted                                          
average shares             
outstanding         994        993
                                                  
Incremental                                       
shares from                
assumed                    
exercise of                
stock options              
and payment of             
performance                
share awards          3          1
                                                  
Total Shares        997        994                
                                                  
Earnings Per                                      
Common Share    $   .97    $   .55
                                                  
                                                  
                              
                              
                                                  EXHIBIT 11
                    BellSouth Corporation
        Computation of Earnings Per Share (continued)
                              
                 For the Three Month             
                    Periods Ended
                      March 30,
                   1996       1995                     
Fully Diluted Earnings Per Common Share:
                                                  
Net Income      $   970    $   547                
                                                  
Weighted                                          
average shares             
outstanding         994        993
                                                  
Incremental                                       
shares from                
assumed                    
exercise of                
stock options              
and payment of             
performance                
share awards          3          1
                                                  
Total Shares        997        994                
                                                  
Earnings Per                                      
Common Share    $   .97    $   .55
                                                  
                                                  
                              


                                                  EXHIBIT 12
                    BellSouth Corporation
          Computation Of Earnings To Fixed Charges
                    (Dollars In Millions)





                                             
                                             For the Three
                                              Months Ended
                                               March 31,
                                                  1996
1. Earnings                                  
                                             
   (a) Income from continuing operations     
before deductions for taxes and interest         $1,660
                                             
   (b) Portion of rental expense             
representative of interest factor                    27
                                             
   (c) Equity in losses from less-than-50%   
owned investments (accounted for under the   
equity method of accounting)                         47
                                             
   (d) Excess of earnings over distributions 
of less-than-50%-owned investments           
(accounted for under the equity mehtod of    
accounting)                                          (9)
                                             
     TOTAL                                       $1,725
                                             
2. Fixed Charges                             
                                             
   (a) Interest                                    $184
                                             
   (b) Portion of rental expense             
representative of interest factor                    27
                                             
     TOTAL                                         $211
                                             
   Ratio (1 divided by 2)                           8.2




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                             988
<SECURITIES>                                        57
<RECEIVABLES>                                    3,790
<ALLOWANCES>                                       161
<INVENTORY>                                        450
<CURRENT-ASSETS>                                 5,596
<PP&E>                                          47,389
<DEPRECIATION>                                  26,359
<TOTAL-ASSETS>                                  30,869
<CURRENT-LIABILITIES>                            5,736
<BONDS>                                          7,904
                                0
                                          0
<COMMON>                                         1,008
<OTHER-SE>                                      11,488
<TOTAL-LIABILITY-AND-EQUITY>                    30,869
<SALES>                                             85
<TOTAL-REVENUES>                                 4,541
<CGS>                                              129
<TOTAL-COSTS>                                    2,371
<OTHER-EXPENSES>                                   987
<LOSS-PROVISION>                                    56
<INTEREST-EXPENSE>                                 180
<INCOME-PRETAX>                                  1,481
<INCOME-TAX>                                       511
<INCOME-CONTINUING>                                970
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       970
<EPS-PRIMARY>                                      .97
<EPS-DILUTED>                                      .97
        

</TABLE>


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