BELLSOUTH CORP
DEF 14A, 1996-02-29
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                             BellSouth Corporation
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                   NOTICE OF
                                      1996
                                     ANNUAL
                                    MEETING

                            ------------------------
                                PROXY STATEMENT
                            ------------------------

                        ANNUAL FINANCIAL STATEMENTS AND
                              REVIEW OF OPERATIONS

                                   BELLSOUTH
<PAGE>
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                              Page
                                                                                                            ---------
<S>                                                                                                         <C>
Notice of Annual Meeting..................................................................................          1

Proxy Statement

         Voting of Shares.................................................................................          2

         Board of Directors...............................................................................          3

         Director Compensation............................................................................          4

         Election of Directors (Item 1 on Proxy Card).....................................................          5

         Stock Ownership of Directors and Executive Officers..............................................          7

         Ratification of Appointment of Independent Auditors (Item 2 on Proxy Card).......................          7

         Director Proposal (Item 3 on Proxy Card).........................................................          8

         Shareholder Proposal (Item 4 on Proxy Card)......................................................         10

         Other Matters to Come Before the Meeting.........................................................         11

         Nominating and Compensation Committee Report on Executive Compensation...........................         12

         Compensation Committee Interlocks and Insider Participation......................................         18

         Five Year Performance Comparison.................................................................         18

         Executive Compensation...........................................................................         19

         Director Nominees or Other Business for Presentation at the Annual Meeting.......................         24

         Compliance with Section 16(a) of the Securities Exchange Act of 1934.............................         24

         Shareholder Proposals for the 1997 Proxy Statement...............................................         24

         Other Information................................................................................         25

         Solicitation of Proxies..........................................................................         25

Appendix:

Annual Financial Statements and Review of Operations

         Selected Financial and Operating Data............................................................        A-1

         Management's Discussion and Analysis of Results of Operations and Financial Condition............        A-2

         Report of Management.............................................................................       A-17

         Audit Committee Chairman's Letter................................................................       A-18

         Report of Independent Accountants................................................................       A-19

         Consolidated Statements of Income................................................................       A-20

         Consolidated Balance Sheets......................................................................       A-21

         Consolidated Statements of Shareholders' Equity..................................................       A-22

         Consolidated Statements of Cash Flows............................................................       A-23

         Notes to Consolidated Financial Statements.......................................................       A-24

         Market and Dividend Data.........................................................................       A-45

         Domestic Cellular Proportionate Operating Data...................................................       A-46
</TABLE>
<PAGE>
March 11, 1996

Dear Shareholder:

    It  is my pleasure to invite you  to the 1996 Annual Meeting of Shareholders
of BellSouth
Corporation. The meeting will be held at 9:00 a.m. on Monday, April 22, 1996, in
Ballroom A,  at The  Cobb Galleria  Centre, Two  Galleria Parkway,  in  Atlanta,
Georgia.

    The  accompanying  Notice  of  Annual  Meeting  of  Shareholders  and  Proxy
Statement describe the  items of  business which  will be  discussed during  the
meeting.  It is important that  you vote your shares whether  or not you plan to
attend the meeting. To be  sure your vote is counted,  we urge you to  carefully
review  the Proxy  Statement and  to vote  your choices.  PLEASE SIGN,  DATE AND
RETURN THE ENCLOSED PROXY CARD IN THE ACCOMPANYING ENVELOPE AS SOON AS POSSIBLE.
If you attend the meeting and wish to vote in person, the ballot that you submit
at the meeting will supersede your proxy.

    I look forward to seeing you at the meeting. On behalf of the management and
directors of  BellSouth Corporation,  I want  to thank  you for  your  continued
support and confidence in 1996.

Sincerely,

          [LOGO]
John L. Clendenin
Chairman of the Board and Chief Executive Officer
<PAGE>
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

    BellSouth  Corporation will hold its Annual Meeting of Shareholders on April
22, 1996  at 9:00  a.m., Eastern  Daylight Time,  at The  Cobb Galleria  Centre,
Ballroom A, Two Galleria Parkway, Atlanta, Georgia, for the following purposes:

        1.  To elect five directors for a term of three years.

        2.   To  ratify the appointment  of Coopers &  Lybrand L.L.P., certified
           public accountants,  as the  Company's independent  auditors for  the
           year 1996.

        3.   To approve  the BellSouth Corporation  Officer Short Term Incentive
           Award Plan.

        4.  To  act upon  such other matters,  including shareholder  proposals,
           that may properly come before the meeting.

    The  Board of Directors has  fixed March 4, 1996 as  the record date for the
determination of the shareholders  entitled to notice of,  and to vote at,  this
meeting or any adjournment.

               [LOGO]
Arlen G. Yokley
Vice President, Secretary and Treasurer

March 11, 1996

                                       1
<PAGE>
                                PROXY STATEMENT
                                VOTING OF SHARES

    This  Proxy Statement  and the accompanying  proxy card are  being mailed to
shareholders, beginning March 11, 1996,  in connection with the solicitation  of
proxies   on  behalf  of  the  Board   of  Directors  of  BellSouth  Corporation
("BellSouth" or  the "Company")  for the  1996 Annual  Meeting of  Shareholders.
Proxies  are solicited to  give all shareholders  of record on  March 4, 1996 an
opportunity to vote on matters to be presented at the Annual Meeting. Shares can
be voted at the  meeting only if  the shareholder is  present or represented  by
proxy.

    Each  share of Common Stock represented at the Annual Meeting is entitled to
one vote on each matter properly brought before the meeting. Please specify your
choices by marking the appropriate boxes on the enclosed proxy card and  signing
it.  Directors  are elected  by  a plurality  of the  votes  cast by  the shares
entitled to vote at a  meeting at which a quorum  is present. A plurality  means
that  the nominees with the largest number  of votes are elected as directors up
to the  maximum number  of directors  to be  chosen at  the meeting.  All  other
matters  submitted at the meeting shall be determined by a majority of the votes
cast. Shares represented by proxies  which are marked "withhold authority"  with
respect  to the  election of  one or  more nominees  for election  as directors,
proxies which are  marked "abstain" on  other proposals, and  proxies which  are
marked  to deny discretionary authority on other  matters will not be counted in
determining whether  a  majority  vote  was obtained  in  such  matters.  If  no
directions  are  given and  the  signed card  is  returned, the  members  of the
Directors' Proxy Committee will vote the shares in favor of the election of  all
listed  nominees, in accordance with the directors' recommendations on the other
subjects listed on the proxy card, and  at their discretion on any other  matter
that  may  properly come  before  the meeting.  In  instances where  brokers are
prohibited from  exercising discretionary  authority for  beneficial owners  who
have  not returned proxies to the  brokers (so-called "broker non-votes"), those
shares will not  be included in  the vote  totals and, therefore,  will have  no
effect  on the vote. Shareholders  voting by proxy may  revoke that proxy at any
time before it  is voted at  the meeting by  delivering to the  Company a  proxy
bearing a later date or by attending in person and casting a ballot.

    If  a shareholder  is a  participant in  the BellSouth  Shareholder Dividend
Reinvestment and  Stock  Purchase  Plan,  the proxy  card  represents  a  voting
instruction  as to  the number  of full shares  in the  plan account  as well as
shares held directly by  the shareholder. If a  shareholder is a participant  in
the  payroll-based  BellSouth  Employee  Stock  Ownership  Plan  ("PAYSOP"), the
BellSouth Management  Savings and  Employee Stock  Ownership Plan  ("MSP"),  the
BellSouth  Savings  and  Security  Plan  ("SSP")  or  the  BellSouth Enterprises
Retirement Savings Plan  ("RSP"), and the  accounts are registered  in the  same
name, the proxy card will also serve as a voting instruction for the trustees of
those  plans. The MSP, the  SSP and the RSP provide  that the trustee shall vote
plan shares represented by cards which are  not signed and returned in the  same
proportion  as shares for which signed cards  are returned. Shares in the PAYSOP
are not voted unless the card is signed and returned.

    YOUR VOTE IS  IMPORTANT. PLEASE RETURN  YOUR MARKED PROXY  CARD PROMPTLY  SO
YOUR  SHARES  CAN BE  REPRESENTED, EVEN  IF YOU  PLAN TO  ATTEND THE  MEETING IN
PERSON. HIGHLIGHTS OF THE MEETING AND THE VOTING RESULTS WILL BE INCLUDED IN THE
SECOND QUARTER REPORT TO SHAREHOLDERS.

    If a  shareholder  wishes  to assign  a  proxy  to someone  other  than  the
Directors'  Proxy Committee, all three names appearing on the proxy card must be
crossed out and the name(s) of another  person or persons (not more than  three)
inserted.  The signed card and a ballot must  be presented at the meeting by the
person(s) representing the shareholder.

    If you plan to  attend the meeting, please  retain the admission ticket  and
map provided and mark the appropriate box on the proxy card. Shareholders who do
not have admission tickets, including beneficial owners whose shares are held of
record  by brokers or other institutions,  will be admitted upon presentation of
proper identification at the door.

                                       2
<PAGE>
    Shareholders with multiple accounts may receive more than one Summary Annual
Report. You may direct us to discontinue redundant mailings to the accounts  you
select  by marking the appropriate box on the proxy card for those accounts. You
must leave at  least one account  unmarked to receive  a Summary Annual  Report.
Eliminating  these redundant  mailings will  not affect  your receipt  of future
proxy statements and  proxy cards.  To resume the  mailing of  a Summary  Annual
Report   to  an  account,  call   the  BellSouth  Shareholder  Services  number,
1-800-631-6001.

    At January 31,  1996, 1,007,656,823  shares of BellSouth  Common Stock  were
outstanding, including shares issued to certain grantor trusts, which shares are
not  considered outstanding for  financial reporting purposes.  The Company does
not know of any shareholder who beneficially owned more than five percent of its
issued stock  as of  that date.  Shareholders of  record on  March 4,  1996  are
entitled  to one vote for each share of Common Stock owned by them on the record
date on all matters properly brought before the meeting.

                               BOARD OF DIRECTORS

    The business affairs  of BellSouth are  managed under the  direction of  the
Board  of  Directors. Members  of the  Board are  kept informed  through various
reports and documents sent to them  each month, through operating and  financial
reports  routinely presented at Board and committee meetings by the Chairman and
other officers, and through other means.

    The Board held ten meetings in 1995. The average attendance of all directors
at Board  and committee  meetings  was 96.8%.  Biographical information  on  the
director nominees and the directors serving unexpired terms begins on page 5.

    During  1995,  the  following  standing  committees  assisted  the  Board in
carrying out  its  duties:  Audit, Executive,  Finance/Strategic  Planning,  and
Nominating  and Compensation. The  Board has also  designated a Directors' Proxy
Committee which votes the shares represented by proxies at the Annual Meeting of
Shareholders.

    The  AUDIT  COMMITTEE  has  four  members,  all  of  whom  are  independent,
non-employee  directors. Members  of the  committee are  Messrs. Criser (Chair),
Anderson, Medlin  and  Terry. The  Audit  Committee provides  oversight  of  the
financial  reporting process and management's  responsibility for the integrity,
accuracy and  objectivity  of financial  reports  and accounting  and  financial
reporting  practices; recommends to  the Board the  appointment of the Company's
independent public accountants; and  provides oversight of management  practices
relating to ethical considerations and business conduct. The Audit Committee met
seven times in 1995.

    The FINANCE/STRATEGIC PLANNING COMMITTEE has five members, one of whom is an
executive  officer of  BellSouth. Members  of the  Committee are  Messrs. Wilson
(Chair), Ackerman, Brown, Mrs. Davis and  Ms. Smith. This Committee reviews  the
long-term  business  goals and  strategies of  the Company,  including strategic
considerations in  the  allocation  of corporate  resources,  and  oversees  the
financial  objectives, policies, procedures  and activities of  the Company. The
Finance/Strategic Planning Committee met eight times in 1995.

    The NOMINATING AND COMPENSATION COMMITTEE has four members, all of whom  are
independent, non-employee directors. Members of the Committee are Messrs. Codina
(Chair),  Blanchard, Spangler  and Williams. This  Committee nominates qualified
persons as directors  and executive  officers; establishes  an overall  strategy
with  respect  to  compensation  for  directors,  officers  and  management; and
oversees corporate governance matters. The Nominating and Compensation Committee
met six times in 1995. Its Report on Executive Compensation begins on page 12.

    The EXECUTIVE  COMMITTEE has  four  members, one  of  whom is  an  executive
officer  of BellSouth. Members  of the Committee  are Messrs. Clendenin (Chair),
Criser (Alt. Chair),  Codina and  Wilson. This Committee  meets on  call by  the
Chairman  of the Board  and has all the  authority of the  Board, subject to the
limitations imposed by law,  the By-laws or the  Board of Directors, during  the
intervals between Board meetings. The Executive Committee met one time in 1995.

                                       3
<PAGE>
    Directors  who are officers of BellSouth do not participate in any action of
the Board relating to  any executive compensation plan  described in this  Proxy
Statement.

    Shareholders  who wish to suggest  qualified candidates for consideration as
directors of BellSouth by the Nominating and Compensation Committee should write
to: Secretary, BellSouth Corporation, 1155 Peachtree Street, N. E., Room  14B06,
Atlanta,  Georgia  30309-3610,  stating  in detail  the  qualifications  of such
persons.

                             DIRECTOR COMPENSATION

    Directors who are also employees of BellSouth or its subsidiaries receive no
compensation in their capacities as  directors. During 1995, directors who  were
not  employees of  BellSouth received  an annual retainer  of $30,000,  a fee of
$1,800 for  each Board  meeting attended,  a fee  of $1,500  for each  committee
meeting   attended,  and  an  annual  retainer  of  $5,000  for  each  committee
chairmanship. Non-employee directors may elect to receive director  compensation
in  the form of  Common Stock in  lieu of cash  compensation. Directors may also
elect to defer the receipt of all or a part of their fees and retainers  through
the  BellSouth Nonqualified Deferred Compensation  Plan. The Company maintains a
retirement plan for  non-employee directors who  have served on  the Board or  a
subsidiary  board  for at  least  five years  and have  reached  the age  of 55.
Eligible directors receive an  annual retirement benefit of  up to a maximum  of
100  percent of the retainer  with ten years or  more service. Payments are made
for a maximum of 12 years following retirement.

    The BellSouth Corporation  Non-Employee Director Stock  Plan (the  "Director
Stock  Plan") provides for grants  to each non-employee director  on the date of
each annual meeting of shareholders  of non-qualified stock options to  purchase
1,000   shares  of  Common  Stock,  together  with  a  number  of  tandem  Stock
Appreciation Rights equal to the number of options granted, at an exercise price
per share equal to  the fair market value  of the Stock on  the grant date.  The
options  become exercisable on the anniversary of the grant date. Each of the 14
eligible directors were  granted options  in 1995  to purchase  1,000 shares  of
Common  Stock  at a  per  share grant  price of  $60.88.  In order  to encourage
ownership of BellSouth  Stock by  the directors,  the Director  Stock Plan  also
provides that if the value of BellSouth Common Stock owned by a director exceeds
five  times the amount  of the annual  retainer for Board  members (with certain
adjustments), that director shall receive additional stock options. The director
receives one additional  option for  every two shares  owned in  excess of  five
times  the retainer amount. The maximum number of additional options that may be
granted annually to any  non-employee director is  1,000 options. The  following
directors  received grants of additional  options at a per  share grant price of
$60.88 in  1995: Blanchard  (247 additional  options); Brown  (1,000  additional
options);  Williams  (113  additional  options);  and  Wilson  (1,000 additional
options). The director realizes value from the stock options only to the  extent
that  the price of BellSouth Common Stock on the exercise date exceeds the price
of the Stock on the grant date.

    Non-employee  directors  are  eligible  to  participate  in  the   Directors
Charitable  Contribution Program.  This program  is designed  to acknowledge the
service of Company directors and to  recognize the mutual interest of  directors
and  the Company  in supporting  worthy institutions.  Pursuant to  the program,
BellSouth  will  contribute  to  an  educational  or  cultural  organization  or
organizations  designated by an  eligible non-employee director,  payable over a
five year period from  the date the director  retires from the Board.  Directors
must  have five years of service on the Board or on the board of a subsidiary to
qualify for this program, with the  maximum contribution of one million  dollars
payable  after ten years of service.  All charitable deductions for tax purposes
accrue solely  to the  Company and  the individual  directors derive  no  direct
financial  benefit from the program. The Company has purchased life insurance on
directors' lives,  naming  the Company  as  beneficiary, which  is  expected  to
recover, over time, the amount of the contributions and the premium payments.

    Non-employee directors are also provided certain telecommunications services
and  death benefits and, while on BellSouth business, travel accident insurance.
In 1995, the cost of such benefits was approximately $1,460 per director.

                                       4
<PAGE>
                  ELECTION OF DIRECTORS (ITEM 1 ON PROXY CARD)

    The Board of Directors of BellSouth consists  of 14 members, 12 of whom  are
non-employee  directors. The Chairman, President  and Chief Executive Officer of
the Company and the Vice Chairman and Chief Operating Officer of the Company are
members of the  Board. The Board  is divided into  three classes with  staggered
terms  so  that  the  term  of  one class  expires  at  each  annual  meeting of
shareholders.

    The following nominees have been selected by the Nominating and Compensation
Committee and approved by the Board for submission to the shareholders: F. Duane
Ackerman, Reuben V. Anderson, John G.  Medlin, Jr., C. Dixon Spangler, Jr.,  and
Ronald  A. Terry, each  to serve a three  year term expiring  at the 1999 Annual
Meeting.

    The Board has no reason to expect that any of these nominees will be  unable
to stand for election. In the event a vacancy among the original nominees occurs
prior  to  the meeting,  the  shares represented  by  proxies in  favor  of such
nominees will be voted for the remaining nominees and for any substitute nominee
or nominees named  by the Board  upon the recommendation  of the Nominating  and
Compensation  Committee.  If  you  do  not wish  your  shares  to  be  voted for
particular nominees, please so indicate on the proxy card.

    A brief listing of  the principal occupation,  other major affiliations  and
age  of each  nominee and  each director  serving an  unexpired term  follows. A
photograph of the Board appears on page 27 of the 1995 Summary Annual Report.

NOMINEES FOR ELECTION AT THIS MEETING TO TERMS EXPIRING IN 1999:

    F. DUANE ACKERMAN, Vice Chairman of  the Board and Chief Operating  Officer.
Director  since  1993  and  from  April  1989-April  1991.  President  and Chief
Executive Officer and Chairman of the Board, BellSouth Telecommunications, Inc.,
November 1992-December 1994.  President and Chief  Operating Officer,  BellSouth
Telecommunications,  Inc., December  1991-October 1992; Vice  Chairman and Group
President,  March   1991-November   1991.   Vice   Chairman   --   Finance   and
Administration, BellSouth, April 1989-February 1991. Executive Vice President --
Marketing,   Network  and  Planning,   BellSouth  Services  Incorporated,  April
1985-March  1989.  Vice  President   --  Corporate  Planning  and   Development,
BellSouth,  January  1984-March 1985.  Director of  South Central  Bell, January
1984-April 1985. Director of American Business Products, Inc.; American Heritage
Life Insurance  Company; and  Wachovia Bank  of Georgia,  N.A. Trustee,  Rollins
College. Age 53.

    REUBEN  V. ANDERSON, Partner, Phelps Dunbar, a law firm. Mississippi Supreme
Court Justice, 1985-1990. Director since  February 1994. Director of The  Kroger
Company and Trustmark National Bank. Trustee, Tougaloo College. Age 53.

    JOHN  G. MEDLIN, JR., Chairman of  the Board, Wachovia Corporation. Director
since 1988.  Director  of  Burlington Industries,  Inc.;  Media  General,  Inc.;
Nabisco  Holdings Corp.; National Service Industries, Inc.; RJR Nabisco Holdings
Corp.; and USAir Group, Inc. Age 62.

    C. DIXON SPANGLER,  JR., President, University  of North Carolina.  Director
since  1987. President,  C. D. Spangler  Construction Co.,  1958-1986 and Golden
Eagle Industries, Inc., 1968-86.  Director of C.  D. Spangler Construction  Co.;
Golden Eagle Industries, Inc.; and National Gypsum Co. Age 64.

    RONALD  A. TERRY,  Retired Chairman of  the Board,  First Tennessee National
Corp. Director since 1987. Director of South Central Bell, January 1984-February
1987. Director of AutoZone, Inc.; Delta Life Corp.; Delta Life and Annuity;  The
Promus Hotel Corporation; and St. Jude Children's Research Hospital. Age 65.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THESE NOMINEES

                            ------------------------

                                       5
<PAGE>
DIRECTORS WHOSE TERMS CONTINUE UNTIL 1997:

    J.  HYATT  BROWN, Chairman,  President and  Chief  Executive Officer,  Poe &
Brown, Inc.,  an  insurance  services company.  Director  since  February  1994.
Director  of  BellSouth  Telecommunications,  Inc.,  March  1984-February  1994.
Director of  FPL  Group,  Inc.; International  Speedway  Corporation;  Rock-Tenn
Company;  Sun Banks of Volusia County;  and SunTrust Banks Inc. Trustee, Stetson
University. Age 58.

    JOHN L.  CLENDENIN, Chairman  of the  Board, President  and Chief  Executive
Officer.  Director since  1983. Chairman of  the Board,  Southern Bell, November
1982-December 1983;  President, April  1981-October 1982.  Director of  Southern
Bell,  March  1981-December  1983.  Director  of  Coca-Cola  Enterprises,  Inc.;
Equifax, Inc.; The Kroger Company;  Providian Corporation; RJR Nabisco  Holdings
Corp.; Springs Industries, Inc.; and Wachovia Corporation. Age 61.

    MARSHALL  M. CRISER,  Chairman, Mahoney  Adams &  Criser, P.A.,  a law firm.
President Emeritus, University of Florida; President, 1984-1989. Director  since
1983.  Director of Southern Bell, January 1974-October 1983. Director of Barnett
Banks, Inc.; Barnett Banks Trust Co.;  CSR America, Inc.; Flagler System,  Inc.;
FPL Group, Inc.; and Perini Corporation. Age 67.

    PHYLLIS  BURKE  DAVIS, Retired  Senior Vice  President, Avon  Products, Inc.
Director since 1985. Director of Eaton Corporation; The TJX Companies, Inc.; and
Trustee of various mutual funds in the Fidelity Group. Age 64.

    ROBIN B. SMITH, President and  Chief Executive Officer, Publishers  Clearing
House,  a magazine subscription company. Director since September 1994. Director
of Omnicom Group, Inc.; Springs Industries, Inc.; Texaco Inc.; and various funds
in the Prudential Group. Age 56.

    THOMAS R. WILLIAMS, President, The  Wales Group, Inc., a private  investment
company.  Director since  1983. Director  of Southern  Bell, August 1980-October
1983. Retired Chairman  of the  Board, First Wachovia  Corporation. Director  of
American  Software, Inc.;  AppleSouth, Inc.;  ConAgra, Inc.;  Georgia Power Co.;
National Life Insurance Co. of Vermont;  and Trustee of various mutual funds  in
the Fidelity Group. Age 67.

DIRECTORS WHOSE TERMS CONTINUE UNTIL 1998:

    JAMES  H.  BLANCHARD, Chairman  of the  Board  and Chief  Executive Officer,
Synovus Financial Corporation, a bank  holding company. Director since  February
1994.  Director  of BellSouth  Telecommunications, Inc.,  November 1988-February
1994. Director of Columbus  Bank and Trust Co.;  Hardaway Company; Synovus  Data
Corp.; Total System Services, Inc.; and W. C. Bradley Co. Age 54.

    ARMANDO M. CODINA, Chairman of the Board and Chief Executive Officer, Codina
Group  Inc., a real estate development company. Director since 1992. Director of
BellSouth  Telecommunications,  Inc.,  March  1989-February  1992.  Director  of
American  Bankers Insurance Group, Inc.; AMR Corporation; CSR America, Inc.; FPL
Group, Inc.; and Winn-Dixie Stores. Age 49.

    J. TYLEE WILSON, Retired Chairman of the Board and Chief Executive  Officer,
RJR  Nabisco,  Inc.  Director since  1985.  Director of  Southern  Bell, October
1983-February 1985. Director of  Carolina Power &  Light Company. Trustee,  Wake
Forest University. Age 64.

                            ------------------------

                                       6
<PAGE>
              STOCK OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

    The following table sets forth ownership of shares of BellSouth Common Stock
by  each director, by  each executive officer named  in the Summary Compensation
Table on page 19, and by all directors and executive officers as a group, as  of
February  1, 1996. These shares represent in the aggregate less than one percent
of the outstanding shares.

<TABLE>
<CAPTION>
                                  BENEFICIAL OWNERSHIP AS OF
                                       FEBRUARY 1, 1996
                                  ---------------------------
                                   CURRENT                           SHARES
                                  BENEFICIAL   SHARES SUBJECT      HELD UNDER
              NAME                 HOLDINGS    TO OPTIONS(1)    DEFERRAL PLANS(2)     TOTAL
- --------------------------------  ----------   --------------   -----------------   ---------
<S>                               <C>          <C>              <C>                 <C>
F. Duane Ackerman                     19,245       67,936             44,744          131,925
Walter H. Alford                      27,801       40,116              9,722           77,629
Reuben V. Anderson                     1,000        3,333                               4,333
James H. Blanchard                     6,510        3,827                              10,337
J. Hyatt Brown                        20,000        5,333                              25,333
John L. Clendenin                     94,242        6,520             88,199          188,961
Armando M. Codina                      2,000        7,333                               9,333
Marshall M. Criser                     6,359(3)      9,333                             15,692(3)(4)
Phyllis Burke Davis                    2,782        9,333                              12,115(4)
Jere A. Drummond                      28,908       51,866             14,391           95,165
Earle Mauldin                         32,357       35,116             13,716           81,189
John G. Medlin, Jr.                    5,000        5,333                              10,333(4)
Robin B. Smith                         1,000        2,000                               3,000
C. Dixon Spangler, Jr.                 2,000        9,333                              11,333
Ronald A. Terry                          800        9,333                              10,133(4)
Thomas R. Williams                     5,974        9,559                              15,533(4)
J. Tylee Wilson                       10,000       11,333                              21,333
Directors and Executive Officers
 as a group                          347,657      433,979            258,625        1,040,261
</TABLE>

- ------------------------------
(1) Shares, included  in total,  which  may be  acquired  within 60  days  after
    February  1, 1996 through the exercise of stock options. Options are granted
    at the market price on the date  of grant and are not discounted.  Directors
    and  officers  realize value  from options  when exercised  and only  to the
    extent that the price of BellSouth Stock on the exercise date exceeds  price
    of the Stock on the grant date.

(2) Represents  shares  earned  in  various years  under  BellSouth's  long term
    incentive plans,  receipt  of  which  has  been  deferred  pursuant  to  the
    Company's deferral plan. These shares may not be voted or transferred.

(3) Includes 550 shares owned solely by Mr. Criser's wife, with respect to which
    beneficial ownership is disclaimed.

(4) In addition to the indicated shares of BellSouth Common Stock, the following
    directors  held the  indicated number of  Stock Units, which  are payable in
    cash, under  the  BellSouth  Nonqualified Deferred  Compensation  Plan:  Mr.
    Criser -- 2,231; Mrs. Davis -- 254; Mr. Medlin -- 1,737; Mr. Terry -- 2,159;
    and Mr. Williams -- 288.

   RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS (ITEM 2 ON PROXY CARD)

    The  Board  of  Directors,  acting  upon  the  recommendation  of  the Audit
Committee, has appointed the firm of Coopers & Lybrand L.L.P., certified  public
accountants,  as independent auditors to make  an examination of the accounts of
BellSouth and its subsidiaries for the  year 1996. Coopers & Lybrand L.L.P.  has
audited the accounts and records of BellSouth and its subsidiaries since 1984.

    Representatives  of Coopers & Lybrand L.L.P.  will attend the Annual Meeting
and have the opportunity  to make a  statement if they desire  and will also  be
available to answer questions.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL.
                            ------------------------

                                       7
<PAGE>
                    DIRECTOR PROPOSAL (ITEM 3 ON PROXY CARD)
         BELLSOUTH CORPORATION OFFICER SHORT TERM INCENTIVE AWARD PLAN

    The  Nominating and Compensation Committee (the "Committee") of the Board of
Directors has adopted  the BellSouth  Corporation Officer  Short Term  Incentive
Award  Plan (the "Plan") subject to approval by the shareholders of the Company.
Accordingly, at the Annual  Meeting, the shareholders will  be asked to  approve
the  Plan, and the Board recommends that it be approved. Shareholder approval of
the Plan is requested to ensure that  incentive awards paid in the future  under
the  Plan are fully tax deductible as performance-based compensation, as defined
by the regulations under Section 162(m) of the Internal Revenue Code of 1986, as
amended (the "Code").  Section 162(m)  limits to  $1 million  the deduction  for
amounts  paid to each of the Chief  Executive Officer and the other four highest
paid executive officers of the Company that do not qualify as  performance-based
compensation.  The affirmative vote of  a majority of the  shares voting on this
resolution is required for its adoption.

    The purpose of the Plan is  to provide annual incentive awards that  qualify
as  performance-based compensation, allowing the Company and its subsidiaries to
realize  full  tax  deductions.  For  this  purpose,  the  Plan  establishes  an
overriding  performance goal prohibiting the payment of any short term awards to
eligible Officers unless there are positive Consolidated Earnings (as such  term
is  defined in the Plan) for the year for which the awards are paid. The maximum
award that might  be payable  to an individual  who is  Chief Executive  Officer
during  any part of  the year, to  each Officer, other  than the Chief Executive
Officer, who holds a  position of Executive Vice  President, Group President  or
higher,  and to each other eligible Officer  will be limited to 0.15%, 0.10% and
0.05%, respectively, of Consolidated Earnings for such year. The Committee  will
exercise  discretion  within the  above maximums  in  determining the  amount of
individual awards actually paid, and in doing so is expected to utilize the same
or similar criteria set forth below in describing annual incentive awards  under
"Annual  Compensation" in  the Nominating  and Compensation  Committee Report on
Executive Compensation. This Plan  supersedes the plan  under which such  annual
incentive awards were previously paid.

    A  summary of the essential  features of the Plan  is provided below, but is
qualified in its entirety by reference to  the full text of the Plan, which  was
filed  electronically with this Proxy Statement with the Securities and Exchange
Commission. Such  text is  not included  in the  printed version  of this  Proxy
Statement.  All defined terms used below have the meaning set forth in the Plan,
unless otherwise indicated.

ADMINISTRATION

    The Plan is  administered by the  Committee, which is  composed of  "outside
directors" as defined in the Code.

ELIGIBILITY

    The  Plan defines eligible  Officers as those executives  of the Company and
its subsidiaries who are members of  the executive compensation group under  the
Company's  compensation  practices.  There  will  be  approximately  50 eligible
Officers in 1996, of which approximately 12 will constitute Officers, other than
Chief Executive Officer, who hold a position of Executive Vice President,  Group
President or higher.

DETERMINATION OF AWARDS

    The  Committee will determine  the eligible Officers to  whom Awards will be
made and the amount of any Awards, taking into consideration the  recommendation
of  the Chief Executive Officer where  applicable, the Officer's contribution to
the achievement of  Company objectives, the  achievement of financial,  service,
shareholder  return or other  objectives established by  the Committee, and such
other matters as the Committee deems relevant.

                                       8
<PAGE>
LIMIT

    The maximum  Award that  might be  payable  to an  individual who  is  Chief
Executive  Officer during any part of the  year, to each Officer, other then the
Chief Executive Officer, who holds a position of Executive Vice President, Group
President or  higher, and  to each  other eligible  Officer will  be limited  to
0.15%,  0.10%, and 0.05%, respectively, of  Consolidated Earnings for such year.
Consolidated Earnings means consolidated net income  for the year for which  the
Award  is paid, as shown on the  audited consolidated statement of income of the
Company, adjusted to omit  the effects of extraordinary  items, gain or loss  on
the  disposal of a business segment  (other than provisions for operating losses
or income during the phase-out period), unusual or infrequently occurring events
and transactions that have been disclosed and the cumulative effects of  changes
in  accounting  principles,  all  as  determined  in  accordance  with generally
accepted accounting principles. Following receipt of a report from the Company's
independent accountants of such maximum amount for any year, the Committee shall
determine the maximum amount available for individual awards under the Plan  for
such  year and shall certify  that all awards granted  under the Plan are within
such limitations.

FORM AND PAYMENT OF AWARDS

    All Awards will be paid currently in cash unless the Committee provides  for
deferral  of  any Award.  Deferred Awards  may be  paid  in one  lump sum  or in
installments and may  be adjusted based  upon a reasonable  rate of interest  or
specific  investment or  deemed investment,  including Common  Stock, within the
limits of the regulations under Section 162(m) of the Code.

SPECIAL AWARDS AND OTHER PLANS

    The Company  and  its  Subsidiaries  may  pay  other  incentive  or  special
compensation  to employees, including Officers.  No such payment, however, shall
be contingent upon the Company's failure to meet its Consolidated Earnings  goal
or otherwise compensate an Officer for the restriction of any Award arising from
the application of the Consolidated Earnings limit described above.

AMENDMENT

    The  Committee shall have  the right to amend,  modify, suspend or terminate
the Plan at any time for any  purpose. Shareholder approval is required for  any
amendment  that would change the class  of employees eligible to receive Awards,
materially change the  definition of Consolidated  Earnings, change the  formula
for  determining the maximum amount of Awards paid to any Officer, or change the
restriction on crediting additional amounts to deferred Awards.

FEDERAL INCOME TAX CONSEQUENCES

    Based on the Company's  interpretation of existing  federal income tax  law,
including the regulations under Section 162(m) of the Code, awards paid pursuant
to  the Plan will be deductible by the  Company or its Subsidiaries, and will be
taxable to the recipient, in the year received.

AWARDS UNDER THE PLAN.

    No determination has  been made as  to the  amounts of awards  that will  be
granted  to specific individuals  in the future.  (See the "Summary Compensation
Table" on  page  19 for  information  relating to  prior  awards made  to  named
executive officers.)

         YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL.

                                       9
<PAGE>
                  SHAREHOLDER PROPOSAL (ITEM 4 ON PROXY CARD)

    Mr. Robert S. Kopach, 4309 San Carlos Drive, Fairfax, Virginia 22030, record
owner  of  296 shares  of the  Common Stock  of the  Company, has  submitted the
following proposal:

    Resolved: I recommend that  the current Short Term  and Long Term  Incentive
awards  for  executive officers  be abolished.  The only  incentive award  to be
awarded would be tied proportionately  to the price of the  stock at end of  the
year. Example: if stock price is up 20% at end of year, then the incentive award
would be 20% of salary.

    Reasons:

         1.  Management  is adequately  compensated as  illustrated in  the cash
    compensation table by salary alone.  Executive officers should only  receive
    extra  compensation  if stock  price is  up.  They are  rewarded as  are the
    shareholders IF STOCK PRICE IS UP.

         2. Under the current Short Term Incentive award, the executive officers
    are being  compensated  from 50%  to  over 100%  of  their salary.  This  is
    excessive  and ridiculous. We need  to put an end  to this. The shareholders
    certainly aren't receiving this rate of return.

         3. There is  no need for  any Long Term  Incentive package. The  yearly
    incentive package tied to the price of the stock would adequately compensate
    the  executive officers. How many times do you want to get paid for the same
    job? Enough please!

         4. We need to  bring some justice  and equity back  to the work  place.
    There  is too big of a gap between  what the executive officers make and the
    pay of the average worker. This is an insult to the average worker. The  pay
    the  executive officers make in a few  years far exceeds the average workers
    total lifetime  or  career earnings.  This  big  gap in  pay  difference  is
    undermining  the work ethic of the average worker and will have an impact on
    the Company.

         5. The executive officers and the  board of directors forget that  they
    work  for  the  shareholders. They  talk  about shareholder  value  and keep
    downsizing the company. Lets start at the top set the example. If you  can't
    downsize your own salary and incentives let's not go any further.

         6.  The  executive  officers  with  their  big  pay  packages  have put
    themselves so high up on  their pedestals they don't  hear or relate to  the
    shareholder.

         7.  The only reason management  gets away with this  greed and abuse of
    power is because the  majority of shareholders don't  take the time to  read
    the  proxy  materials or  are too  trusting and  vote the  way the  board of
    directors recommend.

         8. The media needs to inform and educate the shareholder and the public
    in advance of proxy materials coming out  to win a fight such as this.  This
    is their responsibility to report the news and not worry about possible loss
    of advertising dollars due to reprisals from the company.

         9.  Management needs to be held accountable. Based on my incentive plan
    executive officers would be justly compensated if stock price performs well.

        10. I  could  go on  and  on stating  the  injustices of  the  executive
    officers compensation plan but the point has been made. It is just wrong.

        11.  A vote for  this proposal will  send a clear  message to management
    that they must be responsive to the shareholders. Let's make it right.

                                       10
<PAGE>
                       BOARD OF DIRECTORS' RECOMMENDATION

    THIS PROPOSAL WAS  SUBMITTED AT THE  1993 AND 1995  ANNUAL MEETINGS AND  WAS
SOUNDLY DEFEATED. Your directors have again considered the proposal and continue
to  believe it would make the executive officers of the Company less accountable
for performance than under the compensation program now in place.

    Short term awards  are not  extra compensation.  Total annual  compensation,
including  both standard  short term  awards and base  salary, is  set at levels
comparable to that at companies similar to BellSouth. A significant part of this
total amount must be earned, under the short term plan, based on how effectively
the executives manage the business during the year. In addition, your  directors
are  proposing, elsewhere  in this Proxy  Statement, to adopt  the new BellSouth
Corporation Officer  Short Term  Incentive Award  Plan which  will grant  awards
intended  to qualify as  performance-based under Section  162(m) of the Internal
Revenue Codes. (See "Director Proposal" at  page 8.) If short term awards  based
on  performance were  eliminated, there would  be no  direct correlation between
annual cash compensation and operational  performance. Executives would be  less
accountable  for important goals, such as customer satisfaction, which they must
now achieve to earn a short term award. Setting measurable standards and  paying
executives  based  on  their  achievement  of these  standards  is  a  much more
effective way to achieve important goals set by the Board of Directors.

    Stock performance  is important  and  is already  a  part of  the  Company's
compensation  programs. In  fact, stock  performance, including  total return to
shareholders as well as stock price appreciation, is the only measurement  under
the  Company's  long term  incentive  program. The  Nominating  and Compensation
Committee Report on Executive Compensation (beginning  at page 12 of this  Proxy
Statement)  explains the  compensation programs  in detail.  Shareholders should
find this Report helpful in evaluating this proposal.

            FOR THE REASONS SET FORTH ABOVE, THE BOARD OF DIRECTORS
      STRONGLY RECOMMENDS THAT SHAREHOLDERS VOTE "AGAINST" THIS PROPOSAL.

                            ------------------------

                    OTHER MATTERS TO COME BEFORE THE MEETING

    If any matter not described herein should properly come before the  meeting,
the  Directors'  Proxy  Committee will  vote  the  Shares represented  by  it in
accordance with its  best judgment.  At the time  this Proxy  Statement went  to
press,  the  Company knew  of  no other  matters  which might  be  presented for
shareholder action at the Annual Meeting.

                                       11
<PAGE>
                  NOMINATING AND COMPENSATION COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION

OVERALL POLICY

    The  Nominating  and  Compensation  Committee  of  the  BellSouth  Board  of
Directors  (the  "Committee"),  composed entirely  of  independent, non-employee
directors,  is  responsible  for  oversight  and  administration  of   executive
compensation.  It also  reviews the  Company's overall  compensation program and
monitors it  throughout  the  year.  In  establishing  the  Company's  executive
compensation  program, the Committee takes into  account current market data and
compensation trends for comparable companies, compares corporate performance  to
that  of a selected  peer group, gauges achievement  of corporate and individual
objectives, and ensures the  overall effectiveness of  the program in  measuring
and  rewarding desired performance levels.  The Committee bases the compensation
program on the following principles:

        - Compensation levels for executive  officers are benchmarked  to
          the outside market, utilizing information from general industry
          surveys   conducted  by  outside  consultants  and  from  proxy
          materials of the  companies included in  the performance  graph
          contained  in  this Proxy  Statement  at page  18. Compensation
          decisions are made by referring to information in these surveys
          regarding  two  groups  of  companies:  companies  with  annual
          revenues  of  $10 billion  or  more, with  which  BellSouth can
          expect to  compete  for  executive talent;  and  the  companies
          included  in the performance graph,  with which the Company can
          expect to compete for investors.

        - Total  compensation  for  each  officer  is  targeted  to   the
          mid-range of these companies; incremental amounts may be earned
          above   or  below  that  level  depending  upon  corporate  and
          individual performance. The Committee considers it essential to
          the  vitality  of  the  Company  that  the  total  compensation
          opportunity  for  executive  officers  remain  competitive with
          similar companies in  order to  attract and  retain the  talent
          needed to manage and build the Company's business.

        - Compensation  is tied to performance. A significant part of the
          total compensation opportunity is at risk, to be earned only if
          specific goals are met.

        - The compensation  program  has  three  elements:  basic  annual
          salary;  annual short term incentive awards, which are based on
          the Company's  annual  financial  and service  results  and  on
          individual  performance;  and  a long  term  incentive program,
          which  has  components  based  on  the  price  performance   of
          BellSouth  Stock and on Total Shareholder Return ("TSR"), which
          includes stock price appreciation  plus dividends, as  compared
          to  a  peer  group  of companies.  The  Committee  believes the
          combination of  these  elements of  compensation  ensures  that
          BellSouth's  total  compensation program  is comparable  to and
          competitive with that of other companies of similar size.

        - Incentive compensation is designed to reinforce the achievement
          of both short and long term corporate objectives.

        - Executives'  rewards  are  directly  linked  to  the   benefits
          received by BellSouth's shareholders.

    During  1995, the  Committee retained the  services of  a well-known outside
consulting  firm  to   review  certain  aspects   of  the  Company's   executive
compensation program. The consultant is charged with recommending a redefinition
of  the Company's  executive compensation philosophy,  as appropriate; reviewing
the competitive positioning  of each  element of the  compensation program;  and
ensuring  appropriate linkages  between executive pay  and BellSouth's corporate
performance. This work will  be completed, and the  Committee will consider  the
consultant's recommendations, during 1996.

                                       12
<PAGE>
    The   1995  compensation  program  and  a  specific  discussion  as  to  the
compensation of the Chief Executive Officer are set out in detail below.

STOCK OWNERSHIP GUIDELINES

    In keeping with its belief that tying the interests of BellSouth  executives
to  those of  the shareholders  will result  in enhanced  shareholder value, the
Board established stock ownership guidelines  for the executive officers of  the
Company.  The guidelines require the executives to own BellSouth stock valued at
between one and four times their individual base salary amounts, depending  upon
their  assigned band of compensation. Executives are encouraged to achieve their
target ownership  levels within  five  years. Furthermore,  in order  to  incent
executives  to exceed the targets, awards of Incentive Stock Options are made to
those who do exceed the targets on an annual basis.

ANNUAL COMPENSATION

    BellSouth assigns each executive to a  wide band of compensation based  upon
job  responsibilities. Each band has an established salary range, with a minimum
and maximum allowable base salary  amount. The Chief Executive Officer  provides
recommendations  for  pay  treatment  to  the  Committee  after  discussing each
individual's relative performance and contribution to the business and reviewing
market data  for  comparable positions  with  the appropriate  supervisor.  This
process  supports the Company's pay for  performance philosophy and ensures base
salary treatment  for each  individual executive  that is  competitive with  the
outside market.

    Executives  are  also eligible  for annual  incentive awards,  with targeted
payment amounts determined as a  percentage of each individual executive's  base
salary,  further  strengthening  the  link between  pay  and  performance. These
amounts place a significant part of an executive's annual compensation at  risk.
The  combination of  annual base salary  plus the targeted  short term incentive
award provides  the executive  with an  opportunity to  earn total  annual  cash
compensation  comparable to the  mid-range of pay  in the executive marketplace,
provided performance is at  an expected level.  Certain individuals may  receive
compensation above or below this level, depending upon performance.

    Annual  incentive  awards for  a particular  year are  based on  that year's
performance (measured  by  revenue  growth, expense  control,  net  income,  and
customer  satisfaction)  and  individual achievement  of  commitments  linked to
corporate strategic objectives.  Performance objectives are  established by  the
Committee  at the beginning of each year  based on the Committee's projection of
the results BellSouth  will be required  to achieve in  order to be  competitive
with  the  members  of  its  peer  group. The  weight  given  to  each  of these
performance components  varies, depending  upon the  executive's particular  job
assignment.  The measurements and  target performance levels  for each executive
are tied to the  business entity with which  he/she is most closely  associated.
For  1995, the typical corporate officer's  award, excluding the Chief Executive
Officer's, was  weighted as  follows: 62.5%  financial results;  12.5%  customer
satisfaction results; and 25% individual strategic results.

    For 1995, BellSouth's financial performance exceeded established targets and
the  Company  performance met  its  customer satisfaction  objectives. Executive
officers received an average individual strategic award of 143%. The method used
to determine the Chief Executive  Officer's annual incentive award is  discussed
below  in  the  section  entitled "1995  Compensation  for  the  Chief Executive
Officer."

    For the named executive officers, the  targeted award level ranged from  55%
to  75% of the executive's base salary.  Actual awards approved by the Committee
for 1995  performance for  the  named executive  officers, including  the  Chief
Executive  Officer, ranged from 128% to 150%  of the targeted award level. These
awards were above  the target  award levels  because the  actual achievement  of
revenue   growth,  expense  control,  net  income,  customer  satisfaction,  and
strategic commitments was above the target levels.

    For 1995,  the Committee  approved an  overall 5%  increase in  base  salary
levels  after  reviewing published  projections  of executive  cash compensation
increases by well-known consulting firms and national compensation  associations
and    comparing    individual    compensation   to    the    external   market.

                                       13
<PAGE>
The Committee subsequently approved salary increases ranging from 5.8% to  12.1%
only  for those  officers promoted  as of  January 1,  1995 and  for those whose
salaries, when compared to  the external market  data, warranted increases.  The
salaries  of all other  executive officers were frozen,  resulting in an overall
2.2% increase in base salary levels.

LONG TERM INCENTIVE PROGRAM IN EFFECT PRIOR TO APRIL 1995

    The Company's long term  incentive plans are based  upon the performance  of
BellSouth  stock.  Under  the  BellSouth  Corporation  Stock  Option  Plan, each
executive officer received nonqualified  stock option grants  in 1995 at  market
price  on the date of grant. Grants of  options with an exercise price 40% above
the market price on the date of grant (premium priced options) were also made in
1995. The Company does not issue options  at less than fair market value at  the
date of grant and the officer receives compensation from the options only if the
stock  price  appreciates  and,  in  the case  of  the  premium  priced options,
appreciates by more than 40%.

    The Committee awarded units to each executive for the 1995-1999  performance
period  under the Shareholder Return Cash Plan described in the section entitled
"Long Term Incentive  Plan Awards  in Fiscal  Year 1995"  on page  22. The  only
performance  factor  used  to  determine payouts  under  this  plan  is relative
shareholder return. At the end of  1995, the Committee approved payment to  each
executive  of  100%  of  the  value  of  the  units  granted  for  the following
performance periods based upon  BellSouth's TSR against the  peer group for  the
indicated  years. For the  1993-1997 performance period,  awards were based upon
1993, 1994, and 1995 performance;  for the 1994-1998 performance period,  awards
were  based upon  1994 and 1995  performance; and for  the 1995-1999 performance
period, awards were based upon 1995 performance.

    The total grant of stock options and shareholder return cash plan units  for
1995  was  determined  by  applying  a  market  competitive  annual  grant level
percentage against each  individual executive's base  salary. This annual  grant
level  percentage was based  on market data  from surveys of  long term programs
published  by  well-known  consulting  firms  and  data  from  proxy  statements
disclosing  grants given to  comparable positions in  the performance graph peer
group of companies. For  1995, the targeted value  established by the  Committee
for  the named executive  officers ranged from  100% to 165%  of the executive's
base salary. Fifty percent (50%) of this value was granted as fair market  value
stock  options;  20% as  premium  priced options;  and  30% as  units  under the
Shareholder Return Cash Plan. The number of stock options granted was determined
by using  the Black-Scholes  option  pricing model;  the number  of  shareholder
return  cash plan units was determined by  using the calculated present value of
the projected  dividend  payment stream  on  a  share of  BellSouth  Stock.  The
Committee  does  not  adjust  each  annual grant  to  reflect  options  or units
outstanding or previously granted to a particular executive officer.

    The  final  grant  under  the  BellSouth  Corporation  Executive  Long  Term
Incentive  Plan  was made  in 1991  for the  1991-1995 performance  period. Each
executive officer received grants of units,  each of which is equivalent to  one
share  of  stock.  In addition,  on  each  dividend payment  date  for BellSouth
shareholders, an  amount  equivalent  to  that dividend  was  credited  to  each
executive  for each unit granted  under the plan. The  value credited from these
dividend equivalents has been translated into additional units, each  equivalent
to  one  share of  stock.  For this  performance  period, the  executives earned
105.58% of the number of units originally granted and credited from the dividend
equivalents solely  based  on  a  comparison of  BellSouth's  TSR  (stock  price
appreciation plus dividends) to that of the peer group of companies reflected in
the performance graph contained in this Proxy Statement. The amounts paid to the
named  executive  officers  pursuant  to  this plan  are  shown  in  the Summary
Compensation Table on page 19.

LONG TERM INCENTIVE PROGRAM AFTER APRIL 1995

    In April  1995, BellSouth  shareholders approved  the BellSouth  Corporation
Stock  Plan. The Plan provides the Committee more flexibility in determining the
type and amount  of awards to  be granted to  eligible participants through  the
addition    of    potential   compensation    elements   such    as   restricted

                                       14
<PAGE>
stock and stock grants. It includes all elements of and supersedes the long term
incentive compensation plans discussed  above. No awards  were made under  those
plans  after  the approval  of the  BellSouth Corporation  Stock Plan.  The only
awards made under this new plan in 1995 were Incentive Stock Options granted  in
consideration  of stock ownership  by BellSouth officers  as described above and
stock options granted  to the  Chief Executive  Officer in  connection with  his
retirement arrangement as described in "Retirement Arrangements" on page 23.

    BellSouth's  long term program  is intended to focus  the executive group on
the achievement of corporate goals. Executive officers must carefully weigh  the
short  AND long term benefits or consequences  of their decisions and manage the
business to effectively grow  and compete in  a rapidly changing  communications
marketplace.  They also must balance  long term development with  the need for a
reasonable current return. The Committee wants to incent BellSouth executives to
take the  risks necessary  to secure  a  strong foothold  for BellSouth  in  the
competitive  marketplace, which is continually changing to admit new competitors
such as alternative local exchange service providers, cable companies, and  long
distance carriers.

1995 COMPENSATION FOR THE CHIEF EXECUTIVE OFFICER

    1995  BASE SALARY.  The Committee set the 1995 salary and standard incentive
award levels for the Chief Executive Officer in November 1994. At that time, the
Committee reviewed  reported base  salary information  for the  chief  executive
officers  of the  other companies  in the peer  group performance  graph in this
Proxy Statement. It also considered the Chief Executive Officer's leadership  in
continuing  to  improve  the  strategic position  of  the  Company  and reviewed
BellSouth's positive financial performance during  1994 with respect to  revenue
growth,  expense control, net income, and  earnings per share, compared to other
communications companies.

    During 1994, BellSouth Corporation grew its revenue 6.1% and controlled  the
increase in operating expenses to 2.6%. These results, normalized to exclude the
impact  of certain  special events, such  as restructuring charges  and gains on
asset dispositions, and items outside the  control of the officers, such as  the
transition   obligation  related   to  SFAS  112,   "Employers'  Accounting  for
Postemployment Benefits", and  the increase in  the Federal income  tax rate  to
35%, contributed to an increase in net income of 12.8% and in earnings per share
of 12.5% over 1993. The Company's domestic and international cellular operations
also  continued to show significant growth in the customer base with 1994 growth
rates  of  38%  and  88%,   respectively.  During  this  same  year,   BellSouth
Telecommunications  surpassed the  20 million mark  in access  lines in service,
achieving one  of the  highest annual  growth rates  in the  industry, at  4.6%.
Revenue grew at 3.4% while operating expense growth was held flat year over year
on a normalized basis.

    While  recognizing  that these  positive performance  factors and  the Chief
Executive Officer's base salary position within  the range of the base  salaries
for  the chief executive  officers of the peer  group companies would ordinarily
dictate an  increase  in his  salary  for 1995,  the  Committee decided  not  to
increase  the Chief Executive  Officer's base salary in  recognition of the cost
containment initiatives of the  Company. The 1995  salary continued to  position
the  Chief Executive Officer at  38% above the minimum for  his pay range in the
wide band  base  salary structure.  The  Chief Executive  Officer's  salary  was
subsequently  reduced  by  an amount  indicated  in  footnote 5  to  the Summary
Compensation Table on page  19. See further  discussion under "Internal  Revenue
Code Section 162(m) Implications for Executive Compensation", below.

    1995  SHORT  TERM  INCENTIVE  AWARD.   In  determining  the  Chief Executive
Officer's short  term  incentive  award  for  1995  performance,  the  Committee
reviewed  BellSouth's 1995  financial performance  with respect  to the standard
plan measurements of revenue growth,  expense control, net income, and  customer
satisfaction. BellSouth's financial performance exceeded established targets and
the  Company performance met its  customer satisfaction objectives. During 1995,
BellSouth stock outperformed that of its peer group and increased in value  over
1994 by more than 60%. In addition, the

                                       15
<PAGE>
Committee reviewed data on the annual incentive award levels for chief executive
officers  of the peer group of companies in the performance graph and considered
BellSouth's continuing  moves  to  achieve a  competitive  position  within  the
communications industry.

    Under  the Chief Executive Officer's leadership in 1995, BellSouth clarified
the three  major  components  of  its corporate  strategy:  to  be  the  leading
communications  company within its  nine-state operating region;  to continue to
grow its domestic wireless business with  an emphasis within the region; and  to
continue to grow existing international operations and expand into new markets.

    During 1995, the following accomplishments furthered these strategies:

        - Approval  of  price  regulation  initiatives  by  the requisite
          legislative or regulatory  bodies in substantially  all of  the
          nine states;

        - Growth of access lines in service by 4.5%, ending the year with
          more than 21 million access lines in service;

        - Adoption,   effective   February   8,  1996   of   the  Federal
          Telecommunications Act  of  1996,  which  gives  BellSouth  the
          ability  to compete in the  long distance market, clarifies the
          rules for entry into the video market and enables BellSouth  to
          jointly market all of its services including cellular services.

        - Reduction   in   the   telephone  operations   work   force  by
          approximately  5,000  employees,  continuing  cost  containment
          efforts;

        - Formation   of  an  alliance  with  The  Walt  Disney  Company,
          Ameritech  Corporation,  SBC   Communications  Inc.,  and   GTE
          Corporation  to  develop  innovative approaches  to  home video
          services;

        - Acquisition of franchises to provide cable TV service in  three
          locations  and initiation of  the field assessment  phase of an
          interactive media services trial, providing customers a  choice
          of cable carrier and access to home shopping, movies on demand,
          games, and more;

        - Successful  bid for licenses to provide personal communications
          services in the Carolinas and East Tennessee, further expanding
          its communications footprint within the region;

        - Growth  in  domestic  cellular   subscribers  by  32%  and   in
          international wireless customers by 81%; and

        - Continued  growth in international  operations, particularly in
          Latin America.

    Based on these factors, the Committee  felt the Chief Executive Officer  had
provided  strong  strategic  leadership  for the  Company.  Since  there  was no
pre-established formula for determining the annual incentive award for the Chief
Executive Officer,  the  Committee reviewed  the  factors described  above  and,
exercising  its judgment, awarded the Chief  Executive Officer the overall short
term incentive award shown  in footnote 1 to  the Summary Compensation Table  on
page 19.

    1995  LONG TERM INCENTIVE  AWARD.  The Committee  also approved certain long
term incentive compensation payments to  the Chief Executive Officer. First,  it
approved  payment of an amount  of cash shown in  the Summary Compensation Table
for units granted under  the Shareholder Return Cash  Plan. For 1993, 1994,  and
1995,  BellSouth's TSR was compared to the median shareholder return of the peer
group shown in the performance graph, resulting in a payment of 100% of the cash
units granted in these  years. The Committee also  approved a payment of  shares
equal  to  105.58%  of  the  number of  units  originally  granted  and dividend
equivalent units  credited to  the  Chief Executive  Officer for  the  1991-1995
performance period under the BellSouth Corporation Executive Long Term Incentive
Plan. Finally, the Committee approved the grant of 3,240 Incentive Stock Options
to the

                                       16
<PAGE>
Chief  Executive Officer  in recognition  of the  fact that  his level  of stock
ownership as  of December  31,  1994 exceeded  the established  executive  stock
ownership targets. This grant was made under the new BellSouth Corporation Stock
Plan.

    CHIEF  EXECUTIVE OFFICER RETIREMENT ARRANGEMENT.  During 1995, the Committee
discussed and  approved the  terms of  a retirement  arrangement for  the  Chief
Executive  Officer.  For  a description  of  the  arrangement agreed  to  by the
Committee and later  approved by the  full Board of  Directors, see  "Retirement
Arrangements" at page 23.

INTERNAL REVENUE CODE SECTION 162(M) IMPLICATIONS FOR EXECUTIVE COMPENSATION

    The  Committee is responsible  for addressing the  issues raised by Internal
Revenue Code  Section  162(m) ("Section  162(m)").  This Section  limits  to  $1
million  the Company's deduction for compensation paid to each executive officer
of the Company  which does  not qualify  as "performance-based".  To qualify  as
performance-based  under  Section  162(m), compensation  payments  must  be made
pursuant to a plan that is administered by a committee of outside directors  and
must  be  based  on  achieving objective  performance  goals.  In  addition, the
material terms of the  plan must be disclosed  to and approved by  shareholders,
and  the Committee must certify that  the performance goals were achieved before
payments can be awarded.

    The Committee continues to  carefully consider the impact  of this tax  code
provision and has taken several steps which are designed to minimize its effect.
First, it adopted the BellSouth Corporation Stock Plan which was approved by the
Company's shareholders in 1995. This plan establishes performance criteria which
are  intended  to qualify  awards made  under  the plan  to the  named executive
officers as performance-based awards approved  by the shareholders; thus,  these
awards  should  not  be counted  toward  the $1,000,000  limitation.  Second, it
adopted the BellSouth Corporation Officer Short Term Incentive Award Plan  being
submitted  to shareholders in this Proxy Statement. Awards made pursuant to this
plan are  intended  to  qualify  as performance-based  awards  approved  by  the
shareholders  and thus also  should not count  toward the $1,000,000 limitation.
(See "Director Proposal" on page 8.) Third, the Committee restructured the  1995
base  salary of  the Chief  Executive Officer by  approving a  reduction in such
salary and the use of  the resulting savings to  purchase and pay the  Company's
portion  of  the premiums  on a  split-dollar  life insurance  arrangement. (See
Summary Compensation Table on page 19.) In addition, the Committee accelerated a
portion of the 1995 short term incentive award payments for Messrs. Ackerman and
Alford into 1995 in an attempt to reduce projected 1996 compensation to a  level
below  $1,000,000. Due to these actions and voluntary deferrals of compensation,
the Company believes that there will be no loss of tax deductions related to the
named executive  officers' 1995  compensation. The  Committee will  continue  to
examine  the  effects  of this  tax  provision  and will  monitor  the  level of
compensation paid to the executive officers in order to take any steps which may
be appropriate in response to the provisions of Section 162(m).

Armando M. Codina, Chairman
James H. Blanchard
C. Dixon Spangler, Jr.
Thomas R. Williams

                                       17
<PAGE>
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The  Nominating  and  Compensation  Committee  consists  of  Messrs.  Codina
(Chair),  Blanchard, Spangler, and Williams, none  of whom are former or current
officers or employees of  the Company or any  of its subsidiaries. No  executive
officer  of  the  Company  serves  as  an  officer,  director  or  member  of  a
compensation committee of any entity, an executive officer or director of  which
is  a member of  the Nominating and  Compensation Committee of  the Company. Mr.
Criser is a partner in the law firm of Mahoney Adams & Criser, P.A., located  in
Jacksonville,  Florida. During 1995, BellSouth Telecommunications, Inc. retained
Mahoney Adams &  Criser, P.A. with  regard to  a variety of  legal matters.  Mr.
Anderson  is a  partner in the  law firm  of Phelps Dunbar,  located in Jackson,
Mississippi. During  1995,  BellSouth  Telecommunications,  Inc.  also  retained
Phelps Dunbar with regard to a variety of legal matters.

                            ------------------------

                        FIVE YEAR PERFORMANCE COMPARISON

    The  following graph compares the cumulative total returns of BellSouth, the
Standard & Poor's  500 Index,  and a  peer group  of other  large United  States
telecommunications  companies (Ameritech Corporation, Bell Atlantic Corporation,
GTE Corporation, NYNEX  Corporation, Pacific Telesis  Group, SBC  Communications
Inc. and U S West, Inc.) over a five year period.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
            S&P 500    PEER GROUP   BELLSOUTH
<S>        <C>        <C>           <C>
1/1/91        100.00        100.00      100.00
12/31/91      130.34        110.96       99.72
12/31/92      140.25        123.11      104.65
12/31/93      154.32        140.63      123.91
12/31/94      156.42        135.40      121.30
12/31/95      214.98        202.61      202.93
</TABLE>

                                       18
<PAGE>
                             EXECUTIVE COMPENSATION

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION

    The  following table  sets forth,  for the  years ending  December 31, 1995,
1994,  and  1993,  the  compensation  paid  or  accrued  by  BellSouth  and  its
subsidiaries to each of the five named executive officers.

                           SUMMARY COMPENSATION TABLE
                                     ($000)

<TABLE>
<CAPTION>
                                                                                   LONG TERM
                                                                                  COMPENSATION
                                                   ANNUAL COMPENSATION           AWARDS    PAYOUTS
                                                                  OTHER       SECURITIES
                                                                  ANNUAL      UNDERLYING    LTIP     ALL OTHER
          NAME AND PRINCIPAL                   SALARY   BONUS  COMPENSATION    OPTIONS/    PAYOUTS  COMPENSATION
               POSITION                 YEAR    ($)     ($)(1)    ($)(2)       SARS (#)    ($)(3)      ($)(4)
<S>                                     <C>   <C>       <C>    <C>            <C>          <C>      <C>
 J. L. Clendenin                        1995   508.5(5) 1,046.6     13.3       499,240      2,432.4       497.2
 Chairman of the Board, President and   1994   588.5(5) 880.4      13.2        194,680        100.2       526.1
 Chief Executive Officer                1993   785.0    705.5      12.0         51,200          0         451.9
 F. D. Ackerman                         1995   498.0    516.3      15.3        138,400      1,186.6       110.6
 Vice Chairman of the Board and Chief   1994   453.0    398.5      13.5         83,200         44.2       126.2
 Operating Officer                      1993   428.0    324.2       9.2         22,600          0         115.7
 J. A. Drummond                         1995   354.0    350.9       9.4         88,040        672.0        76.5
 President and Chief Executive Officer  1994   316.5    229.7       7.6         42,600         24.3        82.9
 -- BellSouth Telecommunications, Inc.  1993   298.5    179.5       7.7         12,400          0          64.2
 W. H. Alford                           1995   346.0    273.3      11.9         69,640        587.4       147.2
 Executive Vice President and General   1994   346.0    241.2      10.9         46,600         24.3       145.2
 Counsel                                1993   328.0    181.0      12.2         12,400          0         136.2
 E. Mauldin                             1995   323.0    321.0      12.1         80,840        640.7        92.4
 President -- BellSouth Enterprises,    1994   288.5    229.0       9.0         38,800         24.3        95.8
 Inc.                                   1993   270.0    183.6       8.2         12,400          0          44.1
</TABLE>

(1)  Included for 1995 are  amounts earned under the  Short Term Incentive Plan,
    $930.0, $455.5, $313.5, $244.0, and $287.0, respectively, and amounts earned
    under the Shareholder Return  Cash Plan ("SRCP") for  the first year of  the
    1995-1999  performance  period,  $116.6,  $60.8,  $37.4,  $29.3  and  $34.0,
    respectively, which is more fully described under "Long Term Incentive  Plan
    Awards in Fiscal Year 1995" on page 22.

(2) Tax "gross up" for financial counseling and use of motor vehicle.

(3)  Amounts reported  here reflect  the value of  shares that  have been earned
    under  the  BellSouth  Corporation   Executive  Long  Term  Incentive   Plan
    ("ELTIP"),  $2,244.4, $1,104.0, $628.8, $541.6 and $599.7, respectively, and
    the SRCP, $188.0, $82.6,  $43.2, $45.8 and  $41.0, respectively, for  second
    and  subsequent years of performance periods beginning in 1993 and 1994. The
    ELTIP is more fully described  in the Nominating and Compensation  Committee
    Report on Executive Compensation beginning on page 12. The payment under the
    ELTIP is based upon the final determination of the performance results for a
    five  year period. This reflects  the final payment under  this plan and the
    first payment  to  be  made  since  shares  were  earned  for  the  previous
    performance  period which ended in 1992. The 1994 amounts relate only to the
    SRCP.

(4) Included in this category are amounts for the five named executive  officers
    for the following compensation plans: (a) above-market interest on voluntary
    salary  deferrals  under nonqualified  deferred compensation  plans, $415.7,
    $84.4,  $58.1,  $129.5,  and  $75.0,  respectively;  (b)  Company   matching
    contributions  under  certain employee  savings  plans, $30.8,  $15.6, $9.1,
    $8.8, and $7.8, respectively; and (c)  value of benefits from premiums  paid
    by  the Company  under the BellSouth  Life Insurance  Program, $30.0, $10.6,
    $9.3, $8.9, and $9.6, respectively. BellSouth uses the

                                       19
<PAGE>
    Present Value Ratio Method to determine  the portion of each premium  dollar
    attributable  to the executive officer. The Company will recover the cost of
    premium payments from the cash value of the policies.

(5) As  described  in  the  Nominating  and  Compensation  Committee  Report  on
    Executive  Compensation,  the Board  restructured  the compensation  for Mr.
    Clendenin in 1994,  and again in  1995, by reducing  his salary $240.0,  and
    $320.0,  respectively, and establishing split-dollar life insurance policies
    for him. Under this arrangement, the  Company will utilize the savings  from
    the  salary  reduction  and  policy  proceeds to  recover  the  cost  of the
    premiums. The value of Mr. Clendenin's benefit from the premiums paid by the
    Company was $14.0 and $20.7 in  1994 and 1995, respectively. BellSouth  uses
    the  Present Value Ratio  Method in determining the  portion of each premium
    dollar attributable to Mr. Clendenin.

STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

    The following  table  contains information  concerning  the grant  of  stock
options to the five named executive officers during 1995.

                        OPTION / SAR GRANTS IN 1995 (1)

<TABLE>
<CAPTION>
                           NUMBER OF    INDIVIDUAL GRANTS
                           SECURITIES
                           UNDERLYING      % OF TOTAL
                            OPTIONS/      OPTIONS/SARS                                 GRANT-DATE
                              SARS         GRANTED TO       EXERCISE OR                 PRESENT
                            GRANTED         EMPLOYEES       BASE PRICE    EXPIRATION    VALUE(6)
          NAME                (#)        IN FISCAL YEAR       ($/SH)         DATE        ($000)
<S>                        <C>          <C>                 <C>           <C>          <C>
                            136,400(2)        2.59%                29.53      2/2/05       702.5
                            125,600(3)        2.38%                41.34      2/2/05       291.4
                              3,240(4)        0.06%                30.69      5/1/05        16.0
 J. L. Clendenin            234,000(5)        4.44%                43.56    12/30/05     1,331.5

                             72,000(2)        1.37%                29.53      2/2/05       370.8
 F. D. Ackerman              66,400(3)        1.26%                41.34      2/2/05       154.1

                             44,200(2)        0.84%                29.53      2/2/05       227.6
                             40,600(3)        0.77%                41.34      2/2/05        94.2
 J. A. Drummond               3,240(4)        0.06%                30.69      5/1/05        16.0

                             34,600(2)        0.66%                29.53      2/2/05       178.2
                             31,800(3)        0.60%                41.34      2/2/05        73.8
 W. H. Alford                 3,240(4)        0.06%                30.69      5/1/05        16.0

                             40,400(2)        0.77%                29.53      2/2/05       208.1
                             37,200(3)        0.71%                41.34      2/2/05        86.3
 E. Mauldin                   3,240(4)        0.06%                30.69      5/1/05        16.0
</TABLE>

(1)  Stock prices  and unit  values reflect  the two-for-one  split of BellSouth
    Common Stock effective November 8, 1995.

(2) Under provisions of the BellSouth Corporation Stock Option Plan (the  "Stock
    Option Plan"), the Board of Directors granted stock options to key employees
    to  purchase shares of  BellSouth Common Stock  within prescribed periods at
    prices equal to the fair market value of the stock on the date of the grant.
    Options granted in  1995 generally  become exercisable  at the  end of  five
    years,  determined from the date of  the grant. No stock appreciation rights
    were granted in 1995.

(3) As an additional  performance incentive, the Board  of Directors, under  the
    Stock Option Plan, granted stock options to key employees to purchase shares
    of BellSouth Common Stock within

                                       20
<PAGE>
    prescribed  periods with an exercise price 40%  in excess of the stock price
    on the  date  of  the  grant.  Options  granted  in  1995  generally  become
    exercisable at the end of five years, determined from the date of the grant.

(4)  Under the provisions of the BellSouth Corporation Stock Plan ("Stock Plan")
    adopted in 1995, Incentive  Stock Options were  awarded to certain  officers
    based on their achievement of ownership of specified levels of Company stock
    as established by the Board of Directors. These options, which have exercise
    prices equal to the fair market value of the stock on the date of the grant,
    are  exercisable six months from the date  of the grant. See "Nominating and
    Compensation Committee Report on Executive Compensation" at page 12.

(5) In 1995, the Board of Directors formalized plans for succession and  reached
    an  agreement with Mr. Clendenin  regarding his retirement arrangement. (See
    "Retirement Arrangements"  on  page 23.)  Pursuant  to that  agreement,  the
    Board,  under  provisions of  the Stock  Plan,  granted Mr.  Clendenin stock
    options to purchase shares of BellSouth Common Stock at a price equal to the
    fair market value of the Stock on December 29, 1995, the date of the  grant.
    The  options become exercisable five years from  the date of the grant or on
    the date Mr. Clendenin ceases  to be Chairman of  the Board of the  Company,
    whichever is earlier.

(6)  These amounts represent the estimated fair value of stock options, measured
    at the date of grant using the Black-Scholes option pricing model. There are
    four underlying  assumptions used  in developing  the grant  valuations:  an
    expected  volatility of 16.0%;  an expected term to  exercise of seven years
    for 1995 grants;  interest rates equal  to the U.S.  Treasury Note rates  in
    effect  at the date  of the grant (February  1, 1995 - 7.65%;  May 1, 1995 -
    7.06%; December 29, 1995 - 5.62%) for the expected term of the option; and a
    dividend yield of 5.08%.  The actual value, if  any, an officer may  realize
    will  depend on  the amount  by which the  stock price  exceeds the exercise
    price on  the  date the  option  is  exercised. Consequently,  there  is  no
    assurance  the value  realized by an  officer will  be at or  near the value
    estimated  above.  These  amounts  should  not  be  used  to  predict  stock
    performance.

OPTION/SAR EXERCISES AND HOLDINGS

    The  following table sets  forth information with respect  to the five named
executive officers concerning the  exercise of options  and/or SARs during  1995
and unexercised options or SARs held on December 31, 1995:

                   AGGREGATED OPTIONS / SAR EXERCISES IN 1995
                    AND FISCAL YEAR-END OPTION / SAR VALUES

<TABLE>
<CAPTION>
                                                    NUMBER OF SECURITIES              VALUE OF UNEXERCISED
                                                   UNDERLYING UNEXERCISED                 IN-THE-MONEY
                     SHARES                            OPTIONS/SARS AT                   OPTIONS/SARS AT
                   ACQUIRED ON      VALUE            FISCAL YEAR-END (#)             FISCAL YEAR-END ($000)
                    EXERCISE       REALIZED
     NAME              (#)          ($000)      EXERCISABLE     UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
<S>                <C>             <C>          <C>             <C>               <C>             <C>
J. L. Clendenin        70,776        302.9           6,520           738,600            84.6           4,269.1
F. D. Ackerman              0            0          67,936           244,200         1,141.3           2,067.5
J. A. Drummond          3,974         73.6          51,866           139,800           946.8           1,187.2
W. H. Alford                0            0          40,116           125,400           661.9           1,060.9
E. Mauldin                  0            0          35,116           128,800           583.1           1,102.6
</TABLE>

                                       21
<PAGE>
LONG TERM INCENTIVE PLAN AWARDS IN FISCAL YEAR 1995

    The  following table provides information concerning awards made to the five
named executive officers during 1995 under the BellSouth Shareholder Return Cash
Plan. Each performance unit awarded  represents the contingent right to  receive
an  amount of cash based upon BellSouth's TSR relative to the TSR performance of
the other selected communications companies ("the peer group"). Under this plan,
if BellSouth's TSR is 90 percent of the peer group's median TSR, 100 percent  of
the award is paid. This represents the maximum amount that can be paid under the
plan.  If BellSouth's TSR is  75 percent of the  peer group's median, 25 percent
will be paid. If  BellSouth's TSR is  less than 75 percent  of the peer  group's
median,  or if BellSouth's TSR is less than the lowest member of the peer group,
no award will be paid. If, during  the remaining life of the award,  BellSouth's
TSR  improves relative to the peer  group, further payments of previously unpaid
amounts would be made  up to, but not  in excess of, the  original value of  the
award.  Amounts  which  are  not paid  out  during  the life  of  the  award are
forfeited.

    For officers of the Company, the Board of Directors prescribes the number of
units to be awarded to  each individual based on  the compensation band of  that
officer  at the  time of  the award. The  value of  an award  unit is determined
annually based on the annual amount of dividends paid per share of Common Stock.
The awards are payable  solely in cash  and may not  be deferred. Unpaid  awards
which  are  carried  forward for  possible  payout  do not  earn  interest. Plan
participants may not sell, assign or otherwise transfer the awards.

                  LONG-TERM INCENTIVE PLANS -- AWARDS IN 1995

<TABLE>
<CAPTION>
                                                                      ESTIMATED FUTURE PAYOUTS
                                                                           UNDER NON-STOCK
                                                                          PRICE-BASED PLANS
                         NUMBER OF          PERFORMANCE OR
                                                                               ($000)
                      SHARES, UNITS OR           OTHER
                        OTHER RIGHTS         PERIOD UNTIL
                            (#)          MATURATION OR PAYOUT
                                                                  THRESHOLD    TARGET      MAXIMUM
        NAME                                                         ($)       ($)(1)      ($)(1)
<S>                   <C>                <C>                     <C>          <C>        <C>
 J. L. Clendenin              83,600                1995-1999         120.4       481.5       481.5
 F. D. Ackerman               43,600                1995-1999          62.8       251.1       251.1
 J. A. Drummond               26,800                1995-1999          38.6       154.4       154.4
 W. H. Alford                 21,000                1995-1999          30.2       121.0       121.0
 E. Mauldin                   24,400                1995-1999          35.1       140.5       140.5
</TABLE>

(1) Since the Shareholder  Return Cash Plan provides  for payment not to  exceed
    100%  of the units  granted, the target  award amount and  the maximum award
    amount are the same.

                                       22
<PAGE>
PENSION AND OTHER RETIREMENT BENEFITS

    The following table shows the  estimated single life annual pension  annuity
benefit   provided  to  eligible  participants   under  the  BellSouth  Personal
Retirement  Account  Pension  Plan  and  the  BellSouth  Supplemental  Executive
Retirement  Plan ("SERP") combined,  based on the  specified remuneration levels
and years of credited service. The  SERP provides benefits that would  otherwise
be denied participants by reason of certain Internal Revenue Code limitations on
qualified  benefit plans. The  amounts set forth  as payable in  the table below
assume an undiscounted retirement  age and are reduced,  in accordance with  the
Plan,  by  an  average  Social  Security  Primary  Insurance  benefit determined
annually to be payable at age 65.

                               PENSION PLAN TABLE
                                    ($000'S)

<TABLE>
<CAPTION>

                                              YEARS OF SERVICE
  Remuneration     15         20         25         30         35         40         45
<S>              <C>        <C>        <C>        <C>        <C>        <C>       <C>
        200         46.8       66.8       81.8       96.8      106.8      116.8       126.8
        400        106.8      146.8      176.8      206.8      226.8      246.8       266.8
        600        166.8      226.8      271.8      316.8      346.8      376.8       406.8
        800        226.8      306.8      366.8      426.8      466.8      506.8       546.8
      1,000        286.8      386.8      461.8      536.8      586.8      636.8       686.8
      1,500        436.8      586.8      699.3      811.8      886.8      961.8     1,036.8
      1,600        466.8      626.8      746.8      866.8      946.8    1,026.8     1,106.8
</TABLE>

    Pension benefits are based  on the average  compensation (salary and  bonus)
over   the  five-year  period  preceding   retirement.  Therefore,  the  covered
compensation presented in the table below for the five named executive  officers
is  based  upon  the last  five-year  average of  pension  eligible compensation
actually paid and, as such,  will differ from the  salary and bonus amounts  set
forth  in the Summary Compensation Table on  page 19. In addition, the number of
whole years of credited service obtained in 1995 is presented.

<TABLE>
<CAPTION>
                       COVERED
                    COMPENSATION     YEARS OF SERVICE
      NAME            ($000'S)              (#)
<S>               <C>                <C>
J. L. Clendenin         1,448.7                 40
F. D. Ackerman            738.9                 31
J. A. Drummond            466.2                 33
W. H. Alford              519.9                 31
E. Mauldin                443.6                 31
</TABLE>

RETIREMENT ARRANGEMENTS

    The Board  of  Directors extended  to  the Company  the  authority,  through
December  1995, to enter  into long range  succession planning arrangements with
certain officers  below  the Chief  Executive  Officer level.  The  Company  has
entered  into agreements with Messrs. Ackerman, Drummond, and Mauldin which each
require that the officer retire during  the calendar year of his 60th  birthday.
In  order to compensate the officers for retiring prior to the normal retirement
age of 65, the agreements would entitle them to severance and other benefits. In
the case of  Mr. Ackerman,  these benefits would  include payment  of an  amount
equal to two times his annual base pay plus two times his standard bonus for the
year  of  retirement, and  in the  case  of Messrs.  Drummond and  Mauldin these
benefits would include payment of an amount equal to two times their annual base
pay plus the  amount of  their standard  bonus for  the year  of retirement.  In
addition,  each of  these officers will  also receive  an enhanced non-qualified
pension benefit; an additional  grant of stock  options and dividend  equivalent
rights  under the BellSouth Corporation Stock Plan  equal to, in the case of Mr.
Ackerman, twice the

                                       23
<PAGE>
number of options  and dividend equivalent  rights, respectively, most  recently
granted, and, in the case of Messrs. Drummond and Mauldin, the number of options
and  dividend  equivalent  rights,  respectively,  most  recently  granted;  and
financial counseling through age sixty-seven.

    Following discussions during 1994 and 1995,  the Board of Directors and  the
Chairman  of  the  Board  formalized succession  planning  arrangements  for the
Chairman's retirement. Pursuant to that  agreement, as announced by the  Company
in  January  1996,  Mr. Clendenin  will  retire  as Chief  Executive  Officer on
December 30, 1996 and will  serve as a non-employee  Chairman of the Board  from
December  31, 1996 through December 30, 1997. In addition to retirement benefits
to which  he  is  otherwise  entitled, Mr.  Clendenin  will  receive  a  defined
retirement  package which will include  payment of an amount  equal to two times
his 1996 base pay plus two times  his standard 1996 bonus. In addition, he  will
receive:  an  enhanced  nonqualified  pension benefit;  an  additional  award of
468,000 stock options under the BellSouth Corporation Stock Plan; and  financial
counseling  through age sixty-seven. The additional award of stock options is to
be granted in two equal parts, one  which was granted on December 29, 1995  (see
"Option/SAR Grants in 1995" at page 20) and one to be granted on the date of his
retirement,  anticipated to  be December 30,  1996. The options  granted in 1995
have, and those to be granted in 1996 will have, an exercise price equal to  the
fair market value of BellSouth Common Stock on their respective grant dates.

                            ------------------------

                    DIRECTOR NOMINEES OR OTHER BUSINESS FOR
                       PRESENTATION AT THE ANNUAL MEETING

    Shareholders  who wish to present director  nominations or other business at
the Annual Meeting are required to notify the Secretary of their intent at least
60 days  but not  more than  120 days  before the  meeting and  the notice  must
provide  information  as  required  in  the  By-laws.  A  copy  of  these By-law
requirements will be provided  upon request in  writing to Secretary,  BellSouth
Corporation,   1155  Peachtree  Street,  N.E.,   Room  14B06,  Atlanta,  Georgia
30309-3610. This  requirement  does  not  affect  the  deadline  for  submitting
shareholder proposals for inclusion in the Proxy Statement, nor does it apply to
questions a shareholder may wish to ask at the meeting.

      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

    Section  16(a) of the Securities Exchange Act of 1934 requires the Company's
directors and executive officers, and any persons who own more than ten  percent
of  the  Company's  Common  Stock,  to file  with  the  Securities  and Exchange
Commission initial reports of ownership and  reports of changes in ownership  of
Common  Stock.  Such persons  are  required by  SEC  regulations to  furnish the
Company with copies of all Section 16(a) forms they file.

    To the Company's  knowledge, based solely  on review of  the copies of  such
reports  furnished  to the  Company and  written  representations that  no other
reports were required, during the year ended December 31, 1995, all such Section
16(a) filing  requirements were  met  except that  Mr. Robert  Fitzgerald,  Vice
President  -- Corporate  Responsibility and Compliance,  inadvertently failed to
file one report with respect to the purchase of shares by his wife.

               SHAREHOLDER PROPOSALS FOR THE 1997 PROXY STATEMENT

    Any  shareholder   satisfying  the   Securities  and   Exchange   Commission
requirements  and  wishing to  submit a  proposal  to be  included in  the Proxy
Statement for the 1997 Annual Meeting of Shareholders should submit the proposal
in writing to  Secretary, BellSouth  Corporation, 1155  Peachtree Street,  N.E.,
Room  14B06, Atlanta, Georgia  30309-3610. BellSouth must  receive a proposal by
November 11, 1996 in order to consider  it for inclusion in the Proxy  Statement
for the 1997 Annual Meeting of Shareholders.

                                       24
<PAGE>
                               OTHER INFORMATION

    Consolidated  financial statements for BellSouth Corporation are attached as
an appendix to this  Proxy Statement and  are included in  the Annual Report  on
Form  10-K filed with the Securities  and Exchange Commission, 450 Fifth Street,
N.W., Washington, D.C.  20549, and the  New York, Boston,  Chicago, Pacific  and
Philadelphia  stock exchanges. A copy of the 1995 Form 10-K (excluding exhibits)
will  be  furnished,  without  charge,   by  writing  to  Secretary,   BellSouth
Corporation,   1155  Peachtree  Street,  N.E.,   Room  14B06,  Atlanta,  Georgia
30309-3610. The Form  10-K is  also available on  BellSouth's home  page on  the
Internet's World Wide Web at http://www.bellsouth.com.

                            SOLICITATION OF PROXIES

    The  cost of  soliciting proxies will  be borne by  BellSouth. BellSouth has
retained Morrow  & Co.,  Inc. to  solicit proxies,  by mail,  in person,  or  by
telephone,  at an  estimated cost  of $18,500  plus reimbursement  of reasonable
out-of-pocket expenses. In addition, employees of BellSouth may likewise solicit
proxies.

    The above Notice of Annual Meeting and Proxy Statement are sent by order  of
the BellSouth Board of Directors.

               [LOGO]
Arlen G. Yokley
Vice President, Secretary and Treasurer
Dated: March 11, 1996

                                       25
<PAGE>
                             BELLSOUTH CORPORATION
              ANNUAL FINANCIAL STATEMENTS AND REVIEW OF OPERATIONS
                     SELECTED FINANCIAL AND OPERATING DATA
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                      1995        1994       1993       1992       1991
                                                    ---------   --------   --------   --------   --------
<S>                                                 <C>         <C>        <C>        <C>        <C>
Operating Revenues................................  $17,886     $16,845    $15,880    $15,202    $14,445
Operating Expenses (1)............................   14,594      12,787     13,593     12,041     11,636
                                                    ---------   --------   --------   --------   --------
Operating Income..................................    3,292       4,058      2,287      3,161      2,809
Interest Expense..................................      724         666        689        746        802
Other Income, net.................................       20          11          8        178        253
                                                    ---------   --------   --------   --------   --------
Income Before Income Taxes, Extraordinary Losses
 and Accounting Change............................    2,588       3,403      1,606      2,593      2,260
Provision for Income Taxes........................    1,024       1,243        572        934        753
                                                    ---------   --------   --------   --------   --------
Income Before Extraordinary Losses and Accounting
 Change...........................................    1,564       2,160      1,034      1,659      1,507
Extraordinary Losses, net of tax (2)..............   (2,796)      --           (87)       (41)     --
Accounting Change, net of tax.....................    --          --           (67)     --           (35)
                                                    ---------   --------   --------   --------   --------
  Net Income (Loss)...............................  $(1,232)    $ 2,160    $   880    $ 1,618    $ 1,472
                                                    ---------   --------   --------   --------   --------
                                                    ---------   --------   --------   --------   --------
Earnings (Loss) Per Share: (3)
  Income Before Extraordinary Losses and
   Accounting Change..............................  $  1.57     $  2.18    $  1.04    $  1.69    $  1.56
  Extraordinary Losses, net of tax (2)............    (2.81)      --          (.09)      (.04)     --
  Accounting Change, net of tax...................    --          --          (.06)     --          (.04)
                                                    ---------   --------   --------   --------   --------
    Net Income (Loss).............................  $(1.24)     $  2.18    $   .89    $  1.65    $  1.52
                                                    ---------   --------   --------   --------   --------
                                                    ---------   --------   --------   --------   --------
Dividends Declared Per Common Share (3)...........  $  1.41     $  1.38    $  1.38    $  1.38    $  1.38
Book Value Per Share (3)..........................  $ 11.90     $ 14.48    $ 13.60    $ 13.97    $ 13.47
Return to Average Common Equity...................     (9.2%)      15.4%       6.3%      11.9%      11.3%
Weighted Average Common Shares Outstanding (3)....      993         992        991        981        968
Return on Average Total Capital...................     (2.7%)      11.5%       6.1%       9.8%       9.4%
Total Assets......................................  $31,880     $34,397    $32,873    $31,463    $30,942
Capital Expenditures..............................  $ 4,203     $ 3,600    $ 3,486    $ 3,189    $ 3,102
Long-Term Debt....................................  $ 7,924     $ 7,435    $ 7,381    $ 7,360    $ 7,677
Debt Ratio at End of Period (4)...................     46.7%       39.3%      40.2%      39.0%      41.3%
Ratio of Earnings to Fixed Charges................     4.24        5.34       2.98       4.00       3.47
Total Employees...................................   87,571      92,121     95,084     97,112     96,084
Telephone Employees (5)...........................   68,585      73,764     77,958     79,453     79,743
Telephone Employees per 10,000 Access Lines.......     32.5        36.5       40.3       42.6       44.1
Business Volumes: (6)
Network Access Lines in Service (thousands).......   21,133      20,220     19,333     18,650     18,035
Access Minutes of Use (millions):
  Interstate......................................   62,411      57,778     53,345     50,546     47,255
  Intrastate......................................   19,197      16,888     15,261     13,994     13,238
Toll Messages (millions)..........................    1,374       1,559      1,511      1,462      1,504
Cellular Customers (thousands): (7)
  Domestic........................................    2,847       2,156      1,559      1,118        774
  International...................................      655         361        192         78         26
                                                    ---------   --------   --------   --------   --------
    Total.........................................    3,502       2,517      1,751      1,196        800
                                                    ---------   --------   --------   --------   --------
                                                    ---------   --------   --------   --------   --------
<FN>
- ------------------------------
(1) Operating Expenses for 1995 include a work force reduction charge of $1,082,
    which  reduced net  income by  $663. Operating  Expenses for  1993 include a
    charge for restructuring of  $1,136, which reduced net  income by $697.  See
    Note K to the Consolidated Financial Statements.
(2)   For  1995,  reflects   charges  of  $2,718  ($2.73   per  share)  for  the
    discontinuance of  Statement  of  Financial  Accounting  Standards  No.  71,
    "Accounting  for the Effects  of Certain Types of  Regulation" and $78 ($.08
    per share) related to the refinancing of long-term debt issues. See Notes  B
    and F to the Consolidated Financial Statements.
(3)  Amounts for 1991 -  1994 have been restated  to reflect a two-for-one stock
    split effective in November 1995.
(4) The debt ratio  at December 31,  1995 has been adjusted  to exclude $485  of
    debentures to be redeemed in January 1996.
(5) Telephone employees exclude those employees in BellSouth Telecommunications'
    subsidiaries which are unrelated to telephone operations.
(6)  Prior period operating data are revised  at later dates to reflect the most
    current  information.  The  above  information  reflects  the  latest   data
    available for the periods indicated.
(7) Equity Basis.
</TABLE>

                                      A-1
<PAGE>
                             BELLSOUTH CORPORATION
         MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
                            AND FINANCIAL CONDITION
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

    BellSouth  Corporation  (BellSouth) is  a  holding company  headquartered in
Atlanta,  Georgia  whose  operating  telephone  company  subsidiary,   BellSouth
Telecommunications,   Inc.   (BellSouth  Telecommunications)   serves,   in  the
aggregate, approximately  two-thirds  of  the population  and  one-half  of  the
territory  within Alabama,  Florida, Georgia,  Kentucky, Louisiana, Mississippi,
North Carolina,  South  Carolina  and  Tennessee.  BellSouth  Telecommunications
primarily  provides  local  exchange service  and  toll  communications services
within geographic areas, called  Local Access and  Transport Areas (LATAs),  and
provides  network access services  to enable interLATA  communications using the
long-distance facilities of interexchange carriers. Through subsidiaries,  other
telecommunications  services  and  products are  provided  primarily  within the
nine-state BellSouth  Telecommunications  region.  BellSouth  Enterprises,  Inc.
(BellSouth   Enterprises),  another  wholly-owned  subsidiary,  owns  businesses
providing wireless and international communications services and advertising and
publishing products.

    Approximately 70%, 72% and 73%  of BellSouth's Total Operating Revenues  for
the  years  ended December  31,  1995, 1994  and  1993, respectively,  were from
wireline services provided by  BellSouth Telecommunications. Charges for  local,
access  and toll  services for  the year ended  December 31,  1995 accounted for
approximately 59%, 33% and 8%, respectively, of the wireline revenues  discussed
above.  Revenues from wireless communications services and directory advertising
and publishing services accounted for approximately 14% and 9%, respectively, of
Total Operating Revenues for the year ended December 31, 1995. The remainder  of
such  revenues was derived principally from other nonregulated services provided
by BellSouth Telecommunications.

RESULTS OF OPERATIONS

    All per share amounts herein reflect a two-for-one stock split effective  in
November 1995. See Note H to the Consolidated Financial Statements.

<TABLE>
<CAPTION>
                                                                           PERCENT CHANGE
                                                                       ----------------------
                                                                        1995 VS.    1994 VS.
                                        1995       1994       1993        1994        1993
                                      ---------  ---------  ---------  ----------  ----------
<S>                                   <C>        <C>        <C>        <C>         <C>
Income Before Extraordinary Losses
 and Cumulative Effect of Change in
 Accounting Principle...............  $   1,564  $   2,160  $   1,034     (27.6%)     108.9%
Extraordinary Loss for
 Discontinuance of SFAS No. 71, net
 of tax.............................     (2,718)    --         --          --          --
Extraordinary Loss on Early
 Extinguishment of Debt, net of
 tax................................        (78)    --           (87)      --        (100.0)
Cumulative Effect of Change in
 Accounting Principle, net of tax...     --         --           (67)      --        (100.0)
                                      ---------  ---------  ---------
Net Income (Loss)...................  $  (1,232) $   2,160  $     880      --         145.5
                                      ---------  ---------  ---------
                                      ---------  ---------  ---------
</TABLE>

                                      A-2
<PAGE>

<TABLE>
<CAPTION>
Earnings (Loss) Per Share:

                                                                   PERCENT CHANGE
                                                                --------------------
                                                                1995 VS.   1994 VS.
                                 1995       1994       1993       1994       1993
                               ---------  ---------  ---------  ---------  ---------
<S>                            <C>        <C>        <C>        <C>        <C>
Income Before Extraordinary
 Losses and Cumulative Effect
 of Change in Accounting
 Principle...................     $ 1.57      $2.18      $1.04     (28.0%)    109.6%
Extraordinary Loss for
 Discontinuance of SFAS No.
 71, net of tax..............      (2.73)    --         --        --         --
Extraordinary Loss on Early
 Extinguishment of Debt, net
 of tax......................       (.08)    --          (.09)    --         (100.0)
Cumulative Effect of Change
 in Accounting Principle, net
 of tax......................     --         --          (.06)    --         (100.0)
                               ---------  ---------  ---------
Earnings (Loss) Per Share....     $(1.24)     $2.18      $ .89    --          144.9
                               ---------  ---------  ---------
                               ---------  ---------  ---------
</TABLE>

    For  a  discussion  of  the  extraordinary  losses  in  1995  and  1993, see
"Extraordinary Losses"  below;  the  change  in  accounting  principle  in  1993
resulted  from  the retroactive  adoption of  Statement of  Financial Accounting
Standards (SFAS) No. 112,  "Employers' Accounting for Postemployment  Benefits,"
which is discussed in Note M to the Consolidated Financial Statements.

    Income  Before  Extraordinary  Losses  and Cumulative  Effect  of  Change in
Accounting Principle for 1995 decreased $596 (27.6%) and $.61 per share (28.0%),
respectively, compared to 1994. The decreases were primarily due to a work force
reduction charge in  1995 of $663  ($.67 per  share). For a  discussion of  such
charge,  see "Operating Expenses --  Work Force Reduction/Restructuring Charges"
below. Also contributing  to the  decreases were the  effects of  gains in  1994
aggregating  $108  ($.11 per  share) related  to the  sale of  two international
cellular investments. The  decreases were  partially offset  by revenue  growth,
driven  by continued growth of access lines  and the cellular customer base, and
cost control measures at BellSouth Telecommunications, including salary and wage
savings attributable to the restructuring plan initiated in 1993.

    Income Before  Extraordinary  Losses  and Cumulative  Effect  of  Change  in
Accounting  Principle for  1994 increased  $1,126 (108.9%)  and $1.14  per share
(109.6%), respectively,  compared  to  the previous  year.  The  increases  were
attributable  in  part  to  growth  in  key  business  volumes,  expense savings
attributable to BellSouth  Telecommunications' restructuring  plan initiated  in
1993  and, as discussed above,  the gains on sale  of two international cellular
investments. The increases were also due to the effect of charges in 1993  which
totaled $785 ($.79 per share). Such 1993 charges are comprised of $697 ($.71 per
share)  for restructuring  of BellSouth's  telephone operations  (see "Operating
Expenses -- Work  Force Reduction/Restructuring Charges"  below); $47 ($.05  per
share)   for  the  initial  impact  of   a  regulatory  settlement  in  Florida;
approximately $25 ($.02 per  share) associated with  severe 1993 winter  weather
conditions;  and  $16  ($.01  per  share)  related  to  the  federal  income tax
legislation enacted in 1993.

                                      A-3
<PAGE>
VOLUMES OF BUSINESS

    Network Access Lines in Service at December 31 (thousands):

<TABLE>
<CAPTION>
                                                                                  PERCENT CHANGE
                                                                              ----------------------
                                                                               1995 VS.    1994 VS.
                                               1995       1994       1993        1994        1993
                                             ---------  ---------  ---------  ----------  ----------
<S>                                          <C>        <C>        <C>        <C>         <C>
By Type:
  Residence................................     14,653     14,195     13,692       3.2%        3.7%
  Business.................................      6,225      5,771      5,388       7.9         7.1
  Other....................................        255        254        253       0.4         0.4
                                             ---------  ---------  ---------
    Total..................................     21,133     20,220     19,333       4.5         4.6
                                             ---------  ---------  ---------
                                             ---------  ---------  ---------
By State:
  Florida..................................      5,597      5,350      5,097       4.6         5.0
  Georgia..................................      3,550      3,354      3,167       5.8         5.9
  Tennessee................................      2,435      2,337      2,236       4.2         4.5
  Louisiana................................      2,108      2,037      1,963       3.5         3.8
  North Carolina...........................      2,101      1,994      1,896       5.4         5.2
  Alabama..................................      1,792      1,726      1,668       3.8         3.5
  South Carolina...........................      1,292      1,244      1,200       3.9         3.7
  Mississippi..............................      1,158      1,118      1,077       3.6         3.8
  Kentucky.................................      1,100      1,060      1,029       3.8         3.0
                                             ---------  ---------  ---------
    Total..................................     21,133     20,220     19,333       4.5         4.6
                                             ---------  ---------  ---------
                                             ---------  ---------  ---------
</TABLE>

    The total  number  of  access  lines in  service  since  December  31,  1994
increased by approximately 913,000 (4.5%) to 21,133,000, compared to a 4.6% rate
of  increase in 1994. Business and residence  access lines increased by 7.9% and
3.2%, respectively,  compared to  growth rates  of 7.1%  and 3.7%  in 1994.  The
number  of second residence lines, included  in total residence lines, increased
by 220,000 (20.9%) to 1,271,000 and accounted for approximately 48.0% and  24.1%
of  the  overall increase  in  residence access  lines  and total  access lines,
respectively, since December 31, 1994. Such second residence lines are generally
used  for  home  office  purposes,  access  to  on-line  computer  services  and
children's  phones. The growth  in all categories of  access lines was primarily
attributable to continued economic improvement  in the Southeast and  successful
marketing programs.

    Access Minutes of Use (millions):

<TABLE>
<CAPTION>
                                                                                    PERCENT CHANGE
                                                                              --------------------------
                                                                                1995 VS.      1994 VS.
                                               1995       1994       1993         1994          1993
                                             ---------  ---------  ---------  ------------  ------------
<S>                                          <C>        <C>        <C>        <C>           <C>
Interstate.................................     62,411     57,778     53,345         8.0%          8.3%
Intrastate.................................     19,197     16,888     15,261        13.7          10.7
                                             ---------  ---------  ---------
  Total....................................     81,608     74,666     68,606         9.3           8.8
                                             ---------  ---------  ---------
                                             ---------  ---------  ---------
</TABLE>

    Access   minutes  of  use  represent  the   volume  of  traffic  carried  by
interexchange carriers  between LATAs,  both  interstate and  intrastate,  using
BellSouth Telecommunications' local facilities. In 1995, total access minutes of
use  increased by 6,942 million (9.3%) compared  to an increase of 8.8% in 1994.
The 1995 increase in access minutes of use was primarily attributable to  access
line  growth,  promotions  by  the  interexchange  carriers  and  intraLATA toll
competition, which has  the effect  of increasing  access minutes  of use  while
reducing  toll messages carried over  BellSouth Telecommunications' network. The
growth rate  in total  minutes of  use continues  to be  negatively impacted  by
competition

                                      A-4
<PAGE>
and  the migration  of interexchange  carriers to  categories of  service (e.g.,
special access) that have  a fixed charge as  opposed to a volume-driven  charge
and to high capacity services, which causes a decrease in minutes of use.

<TABLE>
<CAPTION>
                                                                                                PERCENT CHANGE
                                                                                           -------------------------
                                                                                            1995 VS.      1994 VS.
                                                            1995       1994       1993        1994          1993
                                                          ---------  ---------  ---------  -----------  ------------
<S>                                                       <C>        <C>        <C>        <C>          <C>
Toll Messages (millions)................................      1,374      1,559      1,511      (11.9%)         3.2%
</TABLE>

    Toll  messages are comprised of  Message Telecommunications Service and Wide
Area Telecommunications Service. Toll messages decreased by 185 million  (11.9%)
in  1995 compared  to an  increase of  3.2% in  1994. The  decrease in  1995 was
primarily attributable to the expansion of local area calling plans in  Florida,
Georgia,  South Carolina, North Carolina and Mississippi. These plans and future
implementation of  other such  plans  in BellSouth  Telecommunications'  service
region,  coupled  with  competition  from  the  interexchange  carriers  in  the
intraLATA toll market, will adversely impact future toll message volumes.  Local
area  calling plans  and the  effects of competition  result in  the transfer of
calls from toll to  local service and access  categories, respectively, but  the
corresponding revenues are not generally shifted at commensurate rates.

    Cellular and Paging Customers -- Equity Basis (thousands):

<TABLE>
<CAPTION>
                                                                                                  PERCENT CHANGE
                                                                                            --------------------------
                                                                                              1995 VS.      1994 VS.
                                                             1995       1994       1993         1994          1993
                                                           ---------  ---------  ---------  ------------  ------------
<S>                                                        <C>        <C>        <C>        <C>           <C>
Domestic Cellular........................................      2,847      2,156      1,559        32.1%         38.3%
International Cellular...................................        655        361        192        81.4          88.0
Paging Customers (all domestic)..........................      1,777      1,614      1,232        10.1          31.0
</TABLE>

    The  wireless  communications businesses  are  a significant  contributor to
BellSouth's operations, primarily due to the continued expansion of the customer
base for cellular communications services. Domestic cellular customers increased
by 691,000  (32.1%) since  December 31,  1994. While  the rate  of increase  has
declined  since 1994,  the overall  penetration rate  (number of  customers as a
percentage of the total population in the service territory) increased from 5.5%
at December 31, 1994  to 7.1% at  December 31, 1995. Total  minutes of use  have
also  continued  to  increase,  although average  minutes  of  use  per cellular
customer declined due  to the  trend of increased  penetration into  lower-usage
market segments.

    Since  December  31, 1994,  the number  of international  cellular customers
increased by 294,000  (81.4%) to  655,000. Growth in  total minutes  of use  for
international  cellular properties remained  strong due to  demand stimulated by
competitive programs, enhanced services and underdeveloped land-line service.

    Paging customers increased by  163,000 (10.1%) since  December 31, 1994  due
primarily  to  the  continued success  of  the retail  distribution  program. In
January  1996,  BellSouth  sold  its  paging  subsidiary;  see  Note  C  to  the
Consolidated Financial Statements.

OPERATING REVENUES

    Total  Operating Revenues  increased $1,041  (6.2%) in  1995 compared  to an
increase of  $965 (6.1%)  during 1994.  The increases  resulted from  growth  in
revenues   from  BellSouth's  wireline  telephone  businesses,  coupled  with  a
significant  increase  in  revenues  from  cellular  communications  businesses.
Traditionally,   local,   access  and   toll   services  offered   by  BellSouth
Telecommunications have primarily accounted for increases in operating revenues.
BellSouth, however, continues to experience a gradually increasing shift in  the
relative contributions of its revenue sources toward wireless services.

                                      A-5
<PAGE>
    The components of Total Operating Revenues were as follows:

<TABLE>
<CAPTION>
                                                                                       PERCENT CHANGE
                                                                                  ------------------------
                                                                                   1995 VS.     1994 VS.
                                                   1995       1994       1993        1994         1993
                                                 ---------  ---------  ---------  -----------  -----------
<S>                                              <C>        <C>        <C>        <C>          <C>
Local Service..................................  $   7,294  $   6,863  $   6,577        6.3%         4.3%
Interstate Access..............................      3,275      3,127      2,991        4.7          4.5
Intrastate Access..............................        884        908        882       (2.6)         2.9
Toll...........................................      1,009      1,190      1,220      (15.2)        (2.5)
Wireless Communications........................      2,592      2,067      1,553       25.4         33.1
Directory Advertising and Publishing...........      1,677      1,556      1,515        7.8          2.7
Other Services.................................      1,155      1,134      1,142        1.9         (0.7)
                                                 ---------  ---------  ---------
  Total Operating Revenues.....................  $  17,886  $  16,845  $  15,880        6.2          6.1
                                                 ---------  ---------  ---------
                                                 ---------  ---------  ---------
</TABLE>

    LOCAL  SERVICE  revenues  reflect  amounts  billed  to  customers  for local
exchange services, which include connection to the network and secondary central
office feature  services, such  as custom  calling features  and custom  dialing
packages.  Local Service revenues for 1995  increased $431 (6.3%) compared to an
increase of $286 (4.3%) in 1994.

    The 1995 increase was due primarily  to an increase of 913,000 access  lines
since  December 31, 1994, an increase of  $107 due to higher customer demand for
TouchStar-Registered Trademark- and Custom Calling  services, and the effect  of
expanded  local area calling plans. The increase in 1995 was partially offset by
net rate reductions since December 31, 1994 of approximately $46.

    The increase in  1994 was  due primarily to  an increase  of 887,000  access
lines  since December  31, 1993.  Also contributing  to the  increase was growth
attributable to optional extended area calling  plans. The increase in 1994  was
partially  offset  by  rate reductions,  principally  in Louisiana  and  also in
Florida and Alabama.

    INTERSTATE ACCESS revenues result from  the provision of access services  to
interexchange  carriers to  provide telecommunications  services between states.
Interstate Access revenues increased $148 (4.7%) in 1995 compared to an increase
of $136 (4.5%) in 1994.

    The increase for 1995 was due primarily to growth in minutes of use of 8.0%,
an increase in end-user charges of $52  attributable to growth in the number  of
access  lines in service and an increase of $42 due to higher demand for special
access services. The 1995 increase was  partially offset by net rate  reductions
since December 31, 1994 of approximately $58.

    The  1994 increase was  primarily attributable to growth  in minutes of use,
additional end user charges due to access line growth and the effect of  billing
and  other adjustments recorded in 1993,  which reduced revenues for that period
by approximately $20.  The increase was  partially offset by  the effect of  net
rate  reductions since December 31, 1993  and decreased net settlements with the
National Exchange Carriers Association.

    See "Operating Environment and Trends of the Business."

    INTRASTATE ACCESS revenues result from  the provision of access services  to
interexchange  carriers which provide  telecommunications services between LATAs
within a  state.  In  1995,  Intrastate Access  revenues  decreased  $24  (2.6%)
compared to an increase of $26 (2.9%) in 1994.

    The  1995  decrease  was  due  primarily to  net  rate  reductions  of $100,
partially offset by 13.7% growth in minutes of use.

    For 1994, the increase was attributable to growth in minutes of use and  the
reclassification  beginning in 1994 of independent telephone company settlements
in certain states, which  would have previously  reduced revenues, to  operating
expenses.  The increase was  partially offset by the  impact of rate reductions,
primarily in Alabama and Florida.

                                      A-6
<PAGE>
    TOLL revenues  are received  from the  provision of  long-distance  services
within  (but not between) LATAs. These services include intraLATA service beyond
the local  calling  area; Wide  Area  Telecommunications Service  (WATS  or  800
services)  for customers with highly  concentrated demand; and special services,
such as transport of voice, data and video. Toll revenues decreased $181 (15.2%)
in 1995 compared to a decrease of $30 (2.5%) in 1994.

    In 1995, the decrease  was due primarily  to a decline  in toll messages  of
11.9%. The decline in toll messages reflects the expansion of local area calling
plans and increased competition from interexchange carriers.

    The  1994 decrease  was primarily  attributable to  several settlements with
independent companies, the reclassification of certain settlements to Intrastate
Access revenue, net rate  reductions since December 31,  1993 and the impact  of
optional  extended  area calling  plans. The  decrease  was partially  offset by
growth in  toll message  volumes,  reflecting improvements  related in  part  to
optional calling plans.

    The  overall decline in toll revenues is  expected to continue over the long
term.

    WIRELESS COMMUNICATIONS  revenues  include the  revenues  from  consolidated
wireless   communications  businesses  (primarily  cellular  and  paging  within
BellSouth Enterprises) as well as revenues from interconnections by unaffiliated
cellular  carriers  with  BellSouth  Telecommunications'  network.  (BellSouth's
interests  in the net  income or loss of  the unconsolidated wireless businesses
within BellSouth Enterprises, which are accounted for under the equity method of
accounting, are recorded in Other Income.)

    Wireless Communications revenues increased $525 (25.4%) in 1995 compared  to
an  increase of  $514 (33.1%)  in 1994.  The increases  for both  years resulted
primarily from continued growth  of the customer base  for wireless services  in
domestic and international markets.

    As  discussed in Note C to  the Consolidated Financial Statements, BellSouth
sold its domestic paging subsidiary in  January 1996. Revenues from such  paging
services,  included  as a  component of  Wireless Communications  revenues, were
$349, $276 and $207 in 1995, 1994 and 1993, respectively.

    Consistent  with  anticipated  growth  in  the  overall  cellular  industry,
BellSouth's  revenues  from  cellular  services  are  expected  to  continue  to
increase. However,  the rate  of  growth of  such  revenues could  be  adversely
affected by competitive pressures on service pricing and market penetration, the
continuing  effect  of  an  increasingly diversified  customer  base  with lower
average usage  and  the  development  of  new  technologies,  such  as  personal
communications service (PCS).

    DIRECTORY  ADVERTISING AND PUBLISHING revenues include revenues derived from
publishing, printing and selling advertising in, and performing related services
concerning,  alphabetical  and   classified  telephone  directories.   Directory
Advertising  and Publishing revenues increased $121 (7.8%) in 1995 compared to a
$41 (2.7%) increase in 1994.

    The  1995  increase  was  due  primarily  to  increases  in  the  volume  of
advertising  sold and  the impact  of BellSouth  Telecommunications' adoption of
issue  basis  accounting   for  directory  revenues   in  connection  with   the
discontinuance  of Statement  of Financial  Accounting Standards  (SFAS) No. 71,
"Accounting for the Effects of Certain Types of Regulation," which is  discussed
in Note B to the Consolidated Financial Statements.

    In  1994 the increase was primarily  attributable to increases in the volume
and prices of advertising sold.

    OTHER SERVICES revenues are principally comprised of revenues from  customer
premises  equipment (CPE) sales and maintenance services, billing and collection
services and  other  nonregulated  services  (primarily  inside  wire  services)
offered  by BellSouth Telecommunications. Other  Services revenues increased $21
(1.9%) in 1995 compared to a decrease of $8 (0.7%) in 1994.

    The increase  in  1995  was  due primarily  to  reduced  levels  of  revenue
reduction  accruals related to potential  sharing under certain state regulatory
plans coupled with the reclassification of certain such

                                      A-7
<PAGE>
accruals to Local Service revenues, the combined effect of which increased Other
Services  revenues  by  approximately  $76.   The  increase  was  also  due   to
approximately  $41 resulting from  higher demand for  voice messaging and inside
wire services.  The increase  was partially  offset  by a  reduction of  $37  in
revenues  from billing and collection services  and by approximately $33 related
to the sale  in April  1994 of BellSouth  Telecommunications' out-of-region  CPE
sales and service operations.

    The  slight decrease in 1994 was primarily attributable to increased revenue
reduction accruals related to potential  sharing under certain state  regulatory
plans  and the sale in April 1994 of BellSouth Telecommunications' out-of-region
CPE sales  and service  operations.  The decrease  was substantially  offset  by
higher   demand  for  unregulated  products  and  services,  including  CPE  for
residential customers, voice messaging and inside wire services, and the effects
of adjustments and  reclassifications related  to services  under certain  state
regulatory plans and billing and collection services.

OPERATING EXPENSES

    Primarily  as a result  of the work  force reduction charge  in 1995 and the
restructuring charge in 1993, Total Operating Expenses increased $1,807  (14.1%)
in  1995 compared to a decrease of $806  (5.9%) in 1994. The components of Total
Operating Expenses were as follows:

<TABLE>
<CAPTION>
                                                                                       PERCENT CHANGE
                                                                                  -------------------------
                                                                                    1995 VS.     1994 VS.
                                                   1995       1994       1993         1994         1993
                                                 ---------  ---------  ---------  ------------  -----------
<S>                                              <C>        <C>        <C>        <C>           <C>
Depreciation and Amortization..................  $   3,455  $   3,259  $   3,162         6.0%         3.1%
                                                 ---------  ---------  ---------
Other Operating Expenses:
  Cost of Services and Products................      6,184      6,043      5,865         2.3          3.0
  Selling, General and Administrative..........      3,873      3,485      3,430        11.1          1.6
                                                 ---------  ---------  ---------
                                                    10,057      9,528      9,295         5.6          2.5
                                                 ---------  ---------  ---------
    Subtotal...................................     13,512     12,787     12,457         5.7          2.6
Work Force Reduction/Restructuring Charges.....      1,082     --          1,136       --          (100.0)
                                                 ---------  ---------  ---------
    Total Operating Expenses...................  $  14,594  $  12,787  $  13,593        14.1         (5.9)
                                                 ---------  ---------  ---------
                                                 ---------  ---------  ---------
</TABLE>

    DEPRECIATION AND AMORTIZATION increased  $196 (6.0%) in  1995 compared to  a
$97 (3.1%) increase in 1994.

    The  1995 increase was due primarily to higher levels of property, plant and
equipment since  December  31,  1994  resulting from  sustained  growth  in  the
customer  base for wireless and wireline services and continued modernization of
the networks. For a discussion of the impact of discontinuance of SFAS No. 71 on
depreciation  expense  in   1995  and   1996,  see   "Extraordinary  Losses   --
Discontinuance of SFAS No. 71" below.

    The  increase in 1994 was due primarily  to higher levels of property, plant
and equipment since  December 31, 1993  resulting from continued  growth in  the
customer  base for wireless and wireline services and continued modernization of
the networks. The increase for the period was partially offset by the expiration
of reserve deficiency amortizations  in Louisiana and the  inclusion in 1993  of
$20  related  to  extraordinary  property  retirements  in  conjunction  with  a
regulatory settlement in Florida.

    OTHER OPERATING EXPENSES are comprised of Cost of Services and Products  and
Selling,  General  and Administrative.  Cost of  Services and  Products includes
employee and  employee-related  expenses  associated  with  network  repair  and
maintenance,  material and  supplies expense,  cost of  tangible goods  sold and
other  expenses  associated  with  providing  services.  Selling,  General   and
Administrative  includes expenses related to  sales activities such as salaries,
commissions,  benefits,   travel,  marketing   and  advertising   expenses   and
administrative  expenses. Other Operating Expenses increased $529 (5.6%) in 1995
compared to an increase of $233 (2.5%) in 1994.

                                      A-8
<PAGE>
    The 1995 increase was due  primarily to increased expenses of  approximately
$310  related to sustained growth in  the wireless communications customer base,
reflecting additional  marketing and  operational costs  associated with  higher
levels  of sales and expanded operations. At BellSouth Telecommunications, Other
Operating Expenses  increased  $114,  which reflected  volume  growth  that  was
partially  offset by a decrease of approximately $130 for labor costs, including
expenses for  employee  benefits. The  decrease  in such  labor  costs  reflects
employee  reductions  attributable  to  the restructuring  plan  begun  in 1993,
partially offset by annual compensation increases for management and represented
employees. The 1995 increase in  Other Operating Expenses was also  attributable
to  approximately $55 related  to growth in the  volume of directory advertising
sold.

    The increase  in  1994  was primarily  attributable  to  increased  expenses
related   to  growth  in   the  wireless  communications   customer  base.  Also
contributing to the  increase were expenses  related both to  volume growth  and
network  modernization in  the core wireline  business and, to  a lesser extent,
volume growth  in the  directory advertising  and publishing  businesses.  Total
employee-related  costs also increased, reflecting annual compensation increases
for management  and represented  employees, increased  overtime attributable  to
volume  growth and network  service activities and  higher expenses for employee
benefits, partially offset by salary  and wage savings from employee  reductions
attributable   to   the  restructuring   plan   begun  in   1993   at  BellSouth
Telecommunications and a  $94 reduction  in pension  expense (see  Note I).  The
expense  increase  in 1994  was  partially offset  by the  sale  in 1994  of the
out-of-region CPE sales  and service  operations and  the inclusion  in 1993  of
approximately  $55 and $40, respectively, related  to a regulatory settlement in
Florida and severe 1993 weather conditions.

    WORK FORCE REDUCTION/RESTRUCTURING CHARGES. In  the fourth quarter of  1995,
BellSouth  recognized a pretax  charge of $1,082 ($663  after tax), comprised of
$942 ($577 after tax)  related to planned  work force reductions  by the end  of
1997, $85 ($52 after tax) for expected severance benefit payments after 1997 and
$55  ($34 after tax)  for additional net curtailment  losses related to employee
reductions under the restructuring plan initiated in 1993.

    Each component of the overall 1995  work force reduction charge, as well  as
the 1993 restructuring charge, is discussed below.

    1995  WORK FORCE REDUCTION CHARGE. In connection with a previously-disclosed
plan to  significantly reduce  its work  force  by the  end of  1997,  BellSouth
recorded a pretax charge of $942 in the fourth quarter of 1995. Under this plan,
BellSouth  expects to  reduce the  work force of  the core  wireline business by
approximately 11,300 employees by the end of 1997, including a reduction of  800
employees which occurred in December 1995.

    The  work force  reduction will  be accomplished  through the  separation of
approximately 13,200 employees, partially  offset by the  planned hiring of  new
employees primarily to replace those not expected to relocate in connection with
the consolidation of work locations.

    The  $942  pretax  charge  is  comprised  of  approximately  $561  under the
provisions of SFAS No. 112, "Employers' Accounting for Postemployment Benefits,"
related to those employees who are expected to receive severance benefits  under
preexisting  separation  plans, and  approximately  $381 for  curtailment losses
under the provisions of SFAS No. 88, "Employers' Accounting for Settlements  and
Curtailments  of Defined Benefit Pension Plans and for Termination Benefits" and
SFAS No.  106, "Employers'  Accounting for  Postretirement Benefits  Other  Than
Pensions."  Substantially all of the curtailment losses relate to postretirement
benefits other than pensions.

    Once the plan to reduce 11,300 employees is completed, annual employee  cost
savings  are estimated  to be  approximately $560.  Such annual  savings will be
partially  offset  by  increased  costs  of  approximately  $60  for  outsourced
services.

    POSTEMPLOYMENT   BENEFITS  CHARGE.  The  pretax  charge  of  $85  represents
estimated future postemployment severance benefits  to be paid after 1997,  also
in  accordance with the provisions  of SFAS No. 112.  This component is based on
BellSouth's belief  that  work force  reductions  will continue  under  existing
separation plans, although at reduced separation benefit levels.

                                      A-9
<PAGE>
    1993   RESTRUCTURING  OF   TELEPHONE  OPERATIONS.   During  1993,  BellSouth
Telecommunications recognized a $1,136 restructuring charge in connection with a
plan to redesign, consolidate and streamline the fundamental processes and  work
activities  in  its telephone  operations. Consistent  with previously-disclosed
expectations, the restructuring was  completed in 1995,  about one year  earlier
than initially planned.

    As  a part  of the restructuring,  BellSouth Telecommunications consolidated
and centralized its existing operations. These efforts involved redesign of  key
work   processes  and  the   design  of  new   processes  that  facilitated  the
consolidation of service functions and the reduction of 10,200 employees.

    Since inception of  the restructuring plan,  total employee reductions  were
approximately  10,200, including 5,000  since December 31, 1994.  As a result of
employee reductions in 1994 and  1995, employee-related expenses, included as  a
component of operating expenses, for the year 1995 were reduced by approximately
$180  compared to the  1994 level. The cumulative  reduction of 10,200 employees
since  inception  of  the  plan   reduced  1995  employee-related  expenses   by
approximately  $375. For the year 1996, the cumulative employee reductions under
the plan  are projected  to reduce  employee-related expenses  by  approximately
$600.

    A  summary of employee reductions and expenditures through December 31, 1995
under the 1993 restructuring plan is as follows:

<TABLE>
<CAPTION>
                                           1993     1994     1995    TOTAL
                                          ------   ------   ------   ------
<S>                                       <C>      <C>      <C>      <C>
Employee Reductions.....................  1,300    3,900    5,000    10,200
                                          ------   ------   ------   ------
                                          ------   ------   ------   ------
Expenditures By Component:
  Consolidation and Elimination of
   Operations...........................  $  15    $ 165    $ 231    $  411
  Systems...............................   --        170      244       414
  Employee Separation...................     38      134      251       423
                                          ------   ------   ------   ------
    Total...............................  $  53    $ 469    $ 726    $1,248
                                          ------   ------   ------   ------
                                          ------   ------   ------   ------
Expenditures By Type:
  Cash..................................  $  53    $ 390    $ 648    $1,091
  Noncash...............................   --         79       78       157
                                          ------   ------   ------   ------
    Total...............................  $  53    $ 469    $ 726    $1,248
                                          ------   ------   ------   ------
                                          ------   ------   ------   ------
Capital Expenditures (not included in
 above expenditures)....................  $--      $ 204    $ 250    $  454
                                          ------   ------   ------   ------
                                          ------   ------   ------   ------
</TABLE>

    Total expenditures  of  $1,248 include  $55  of additional  net  curtailment
losses   resulting  from  a  greater  number  of  retirement-eligible  employees
separating under  the  plan  than  originally  expected.  These  additional  net
curtailment  losses  were  included  in the  1995  work  force  reduction charge
discussed above.

    At inception  of the  restructuring  plan in  1993, the  projected  employee
reductions  and expenditures for  each component of  the charge by  year were as
follows:

<TABLE>
<CAPTION>
                                                             1993       1994       1995       1996       TOTAL
                                                           ---------  ---------  ---------  ---------  ---------
<S>                                                        <C>        <C>        <C>        <C>        <C>
Employee Reductions......................................      1,300      3,700      2,900      2,300     10,200
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
Consolidation and Elimination of Operations..............  $      15  $     185  $      87  $      56  $     343
Systems..................................................     --            185        156         84        425
Employee Separation......................................         38        143        105         82        368
                                                           ---------  ---------  ---------  ---------  ---------
  Total..................................................  $      53  $     513  $     348  $     222  $   1,136
                                                           ---------  ---------  ---------  ---------  ---------
                                                           ---------  ---------  ---------  ---------  ---------
</TABLE>

                                      A-10
<PAGE>
OTHER INCOME STATEMENT ITEMS

<TABLE>
<CAPTION>
                                                                                       PERCENT CHANGE
                                                                                   ----------------------
                                                                                    1995 VS.    1994 VS.
                                                    1995       1994       1993        1994        1993
                                                  ---------  ---------  ---------  ----------  ----------
<S>                                               <C>        <C>        <C>        <C>         <C>
Interest Expense................................  $     724  $     666  $     689       8.7%       (3.3%)
Other Income, net...............................         20         11          8      81.8        37.5
Provision for Income Taxes......................      1,024      1,243        572     (17.6)      117.3
</TABLE>

    INTEREST  EXPENSE  includes   interest  on  debt,   certain  other   accrued
liabilities  and capital leases,  partially offset by  interest capitalized as a
cost of installing equipment and constructing plant. Interest expense  increased
$58 (8.7%) in 1995 compared to a decrease of $23 (3.3%) in 1994.

    The  1995  increase was  primarily attributable  to higher  average interest
rates on  short-term borrowings  and higher  average debt  levels for  long-term
borrowings. The average interest rate on long-term borrowings was slightly lower
in   1995  compared  to  1994,  reflecting  the  initial  impact  of  1995  debt
refinancings at more favorable interest rates.

    The decrease for 1994 resulted primarily from interest savings  attributable
to  refinancings in 1993 of long-term debt at lower interest rates. The decrease
was partially offset by higher average levels of short-term borrowings at higher
average interest rates.

    OTHER  INCOME,  NET  includes   earnings  and  losses  from   unconsolidated
subsidiaries,  businesses and  partnerships; gains and  losses from  the sale of
operations; interest and dividend income; and minority interests. Other  Income,
net increased $9 (81.8%) in 1995 compared to an increase of $3 (37.5%) in 1994.

    The  increase in 1995 included a $43  increase in interest income and $18 in
lower net  minority  interest deductions.  Equity  in losses  of  unconsolidated
affiliates  was $(86) in 1995 compared to  $(110) in 1994. The lower 1995 losses
reflect a reduction in losses in  the mobile data communications businesses  and
higher  income from domestic cellular  operations, partially offset by increased
losses from certain developing international businesses, principally  operations
in  Germany and Israel. The increase in  Other Income was also attributable to a
$34  increase  in   miscellaneous  income  related   to  nonstrategic   business
activities.  The increases in  Other Income were  partially offset by  a gain of
$108 in 1994, as discussed below.

    The increase in 1994 reflected  an aggregate gain of  $108 from the sale  of
two  international cellular investments  and a $22  increase in interest income.
The increases were partially offset by  a $29 increase in net minority  interest
deductions.  Equity in earnings (losses) of unconsolidated affiliates was $(110)
in 1994 compared to $11 in 1993. The overall 1994 loss reflects increased losses
attributable   to   developing   operations,   principally   the   mobile   data
communications  businesses and,  to a  lesser extent,  the cellular  business in
Germany and  the  long  distance  telecommunications  business  in  Chile.  Such
increased  losses were partially offset by an improvement in earnings from other
unconsolidated domestic and international wireless businesses.

    PROVISION FOR INCOME  TAXES decreased $219  (17.6%) in 1995  compared to  an
increase  of $671 (117.3%) in 1994.  BellSouth's effective tax rates were 39.6%,
36.5% and 35.6% in  1995, 1994 and 1993,  respectively. A reconciliation of  the
statutory  Federal income tax rates to these  effective tax rates is provided in
Note L. A  discussion of  the 1993  adoption of  SFAS No.  109, "Accounting  for
Income Taxes," also is included therein.

EXTRAORDINARY LOSSES

    DISCONTINUANCE OF SFAS NO. 71.  As a result of its continuing regulatory and
marketplace  assessments, BellSouth  Telecommunications concluded that  it is no
longer  appropriate  to  prepare  its  external  financial  results  using   the
accounting    method    required    for    regulated    enterprises.   BellSouth
Telecommunications believes  that  based on  recent  changes in  the  regulatory
framework   and  the  increasing  level  of  competition,  it  was  required  to
discontinue SFAS No.  71 for  financial reporting  purposes. Discontinuance  was
required    because    most    of    BellSouth    Telecommunications'   revenues
will not be  generated under cost-based  regulation and because  it is  doubtful
that regulated rates sufficient to recover the net book value of telephone plant
could be charged to and collected from

                                      A-11
<PAGE>
customers  due to the expected levels of future competition. Accordingly, in the
second quarter of 1995, BellSouth Telecommunications discontinued application of
SFAS No. 71  and recorded a  noncash extraordinary  charge of $2,718  (net of  a
deferred tax benefit of $1,731). The extraordinary charge reflects $3,002 (after
tax)  to reduce the recorded value of  long lived telephone plant and equipment,
all of which was within the  regulatory framework, to the level appropriate  for
nonregulated  enterprises.  The  overall  charge was  partially  offset  by $194
related  to  the  method  by  which  BellSouth  Telecommunications  reports  its
directory  publishing  revenues, $71  related to  the elimination  of regulatory
assets and  liabilities and  $19  for the  partial acceleration  of  unamortized
investment  tax credits associated with the  reductions in asset carrying values
and in asset lives.

    Recent changes in its regulatory framework and the simultaneous  elimination
of legal and regulatory barriers for its competitors both support discontinuance
of  SFAS No. 71. In the regulatory arena, implementation of price regulation has
been  and  continues  to  be  a  cornerstone  in  BellSouth  Telecommunications'
corporate  strategy. Due  in part  to this  strategy, changes  in the regulatory
framework are now being  implemented (see "Operating  Environment and Trends  of
the  Business"). As a result of such changes, a significant portion of BellSouth
Telecommunications' revenue will no longer be regulated based on the recovery of
specific  costs.   Furthermore,   BellSouth  Telecommunications   expects   that
competition  in its local exchange markets will accelerate. The removal of legal
and regulatory  barriers  is  expected to  encourage  potential  competitors  to
accelerate deployment of competing networks to either compete directly for local
service  or to bypass the BellSouth Telecommunications network for long distance
access. Potential competitors  have continued  to make  investments in  wireless
licenses,  cable properties and enhanced interexchange networks, which serves as
further evidence of increased competition.

    In  connection  with  the  discontinuance  of  SFAS  No.  71,  the   average
depreciable  lives of significant categories of  long lived telephone plant were
reduced to  more  closely reflect  the  economic and  technological  lives.  The
application  of such  shorter lives  does not result  in a  material increase in
depreciation expense.

    See Note B to the Consolidated Financial Statements.

    EARLY  EXTINGUISHMENT   OF   DEBT.   During   1995   and   1993,   BellSouth
Telecommunications  recognized extraordinary losses of $78 (net of a current tax
benefit of $49) and  $87 (net of  a current tax  benefit of $59),  respectively,
related  to the early extinguishment  of outstanding debt issues.  See Note F to
the Consolidated Financial Statements.

FINANCIAL CONDITION

    BellSouth uses  the net  cash  generated from  its operations  and  external
financing  to fund capital expenditures, pay dividends and invest in and operate
its existing operations and new  businesses. While current liabilities  exceeded
current  assets at both December 31, 1995 and 1994, BellSouth's sources of funds
- -- primarily  from  operations  and,  to  the  extent  necessary,  from  readily
available  external financing arrangements -- are sufficient to meet all current
obligations on a  timely basis. BellSouth  believes that such  sources of  funds
will be sufficient to meet the needs of its business for the foreseeable future.

<TABLE>
<CAPTION>
                                                                                           PERCENT CHANGE
                                                                                     --------------------------
                                                                                       1995 VS.      1994 VS.
                                                    1995        1994        1993         1994          1993
                                                 ----------  ----------  ----------  ------------  ------------
<S>                                              <C>         <C>         <C>         <C>           <C>
Net Cash Provided by Operating Activities......  $  5,443    $  5,172    $  4,687           5.2%         10.3%
</TABLE>

    OPERATING  ACTIVITIES.  Net cash  provided by operating activities increased
$271 (5.2%)  in 1995  compared  to an  increase of  $485  (10.3%) in  1994.  The
increase  in 1995  was primarily  attributable to  a $512  increase in operating
income  excluding  depreciation,  amortization  and  the  work  force  reduction
charges.  Such increase in 1995 operating  income was partially offset by higher
cash expenditures of $258 related to the restructuring plan begun in 1993.

                                      A-12
<PAGE>
    The increase  in 1994,  primarily  attributable to  a  higher level  of  net
income,  was  partially  offset by  cash  expenditures  of $390  related  to the
restructuring plan begun in 1993.

<TABLE>
<CAPTION>
                                                                                           PERCENT CHANGE
                                                                                     --------------------------
                                                                                       1995 VS.      1994 VS.
                                                      1995       1994       1993         1994          1993
                                                    ---------  ---------  ---------  ------------  ------------
<S>                                                 <C>        <C>        <C>        <C>           <C>
Net Cash Used for Investing Activities............  $  (4,384) $  (3,935) $  (3,435)       11.4%         14.6%
</TABLE>

    INVESTING ACTIVITIES. BellSouth's primary use of capital resources continues
to be  for capital  expenditures  to support  development  of the  wireline  and
wireless networks. Net cash used for investing activities increased $449 (11.4%)
in  1995 compared to an  increase of $500 (14.6%) in  1994. The increase in 1995
was primarily due to higher  capital expenditures of $603 related  substantially
to  wireline and wireless  network development, partially  offset by higher cash
proceeds of $188 from investment dispositions and repayment of advances.

    Capital  expenditures  were  $4,203  in   1995  and  are  projected  to   be
approximately  $4,000 to $4,300 in 1996. Such capital expenditures for 1995 were
financed internally and, for 1996, are expected to be financed primarily through
internally generated funds and, to the extent necessary, from external sources.

    The increase  in  1994  was  primarily attributable  to  increases  in  cash
investments  and advances to unconsolidated affiliates and capital expenditures.
Cash used for investments and advances to unconsolidated affiliates increased by
$321 (106.3%) to $623. Of such total, approximately 48% was for investments  and
advances  to  the  mobile  data communications  businesses  and  the  German and
Venezuelan cellular businesses and  30% was loaned  to Prime South  Diversified,
Inc.  which  indirectly  wholly  owns  Community Cable  TV,  a  Las  Vegas cable
operation managed by Prime Cable. The remainder was invested in other businesses
in which BellSouth has  an interest. Capital  expenditures for all  consolidated
BellSouth  companies increased by $114 (3.3%)  to $3,600. Substantially all cash
required for capital expenditures in 1994 was provided internally.

<TABLE>
<CAPTION>
                                                                                       PERCENT CHANGE
                                                                                  -------------------------
                                                                                   1995 VS.      1994 VS.
                                                   1995       1994       1993        1994          1993
                                                 ---------  ---------  ---------  -----------  ------------
<S>                                              <C>        <C>        <C>        <C>          <C>
Net Cash Provided by (Used for) Financing
 Activities....................................  $      46  $  (1,132) $  (1,016)     --             11.4%
</TABLE>

    FINANCING ACTIVITIES. During 1995, financing activities provided cash of $46
while in 1994 financing activities used  cash of $(1,132). The change from  1994
to  1995 of  $1,178 primarily  reflects higher levels  of net  proceeds from all
borrowing activities in 1995 compared to 1994.

    In September  1995,  BellSouth's Board  of  Directors raised  the  quarterly
dividend  by $.015 per share to a total  of $.36 per share and declared the same
$.36 per share dividend again in November 1995.

    The increase in 1994 was primarily attributable to increases of $62 in  cash
dividends  paid  to  shareholders  and  $3,447  for  debt  repayments, primarily
short-term borrowings. The effect of these increases was substantially offset by
an increase of $3,427 in proceeds from all borrowings.

    DEBT ACTIVITIES. During 1995, BellSouth  issued $500 of long-term debt  and,
with  net proceeds,  refinanced outstanding  short-term debt.  Also during 1995,
BellSouth issued approximately $1,900 of  long-term debt to refinance $1,885  of
outstanding  long-term  debentures,  including $485  of  debentures  redeemed in
January 1996. The funds  to redeem the  $485 of debentures  in January 1996  are
included  in  Cash and  Cash Equivalents  in the  Consolidated Balance  Sheet at
December 31, 1995. In  addition, Cash and Cash  Equivalents includes $500  which
was used to redeem commercial paper on January 2, 1996.

    BellSouth  has committed credit lines aggregating $1,539 with various banks.
Borrowings under the committed  credit lines totaled $21  at December 31,  1995.
BellSouth  also maintains uncommitted  lines of credit of  $650. At December 31,
1995, there were no borrowings under  the uncommitted lines. As of February  15,
1996,  shelf  registration  statements  were on  file  with  the  Securities and
Exchange Commission  under which  $2,227 of  debt securities  could be  publicly
offered.

                                      A-13
<PAGE>
    BellSouth's debt to total capitalization ratio, adjusted to exclude the $485
of  debentures redeemed in January 1996, increased to 46.7% at December 31, 1995
from 39.3% at December 31, 1994. The increase was mostly caused by the reduction
in equity due to the extraordinary loss from the discontinuance of SFAS No. 71.

    DERIVATIVE ACTIVITIES.  BellSouth  is  party  to  foreign  exchange  forward
contracts,  currency swap  agreements and interest  rate swap  agreements in its
normal course of business for hedging purposes. These financial instruments  are
used  to mitigate  foreign currency  and interest  rate risks,  although to some
extent they expose  the company  to market and  credit risks.  The credit  risks
associated  with  these instruments  are controlled  through the  evaluation and
continual monitoring of the creditworthiness of the counterparties. In the event
that a  counterparty  fails  to meet  the  terms  of a  contract  or  agreement,
BellSouth's   exposure  is  limited  to  the  currency  rate  or  interest  rate
differential, not the full notional  amount. Such contracts and agreements  have
been  executed with creditworthy financial institutions whose credit ratings are
generally  AA/Aa  or  higher.   As  such,  BellSouth   considers  the  risk   of
nonperformance to be remote. See Note O to the Consolidated Financial Statements
for additional information.

OPERATING ENVIRONMENT AND TRENDS OF THE BUSINESS

    REGULATORY  ENVIRONMENT. In providing telecommunications services, BellSouth
Telecommunications is subject to regulation by both state and federal regulators
with respect to rates, services and other issues. BellSouth's primary regulatory
focus continues to be  directed toward modifying the  regulatory process to  one
that  is more closely aligned with changing market conditions and overall public
policy objectives. BellSouth believes that  price regulation, whereby prices  of
basic  local exchange services are regulated based on factors other than rate of
return and prices for other products  and services are based on market  factors,
is  a logical  progression to competitive  fairness and  provides advantages for
consumers. While price regulation plans limit the amount of increases in  prices
for  specified  services, such  plans enhance  the  company's ability  to adjust
prices and  service  options to  more  effectively respond  to  changing  market
conditions and competition and enable it to more fully benefit from productivity
enhancements.  Price regulation  plans have been  approved or  authorized by the
requisite legislative  or  regulatory bodies  in  Alabama, Florida  (although  a
sharing   requirement  exists   at  least  through   1996),  Georgia,  Kentucky,
Mississippi, South Carolina and Tennessee, and approval of a plan is pending  in
North  Carolina. In addition, BellSouth  Telecommunications has filed a proposed
price  regulation  plan   in  Louisiana.   At  the   federal  level,   BellSouth
Telecommunications   is  operating  under  an   interim  price  regulation  plan
established by the Federal  Communications Commission (FCC)  in 1995. This  plan
provided  a  productivity option,  which BellSouth  Telecommunications selected,
that eliminated both earnings limitations  and sharing requirements. The FCC  is
expected  to consider further the interim rules  as well as other issues related
to competition,  streamlined  regulation  and other  matters  contained  in  the
Telecommunications  Act of 1996 (the 1996 Act).  A final order is expected to be
issued in 1996.

    ECONOMY. The nation's output of goods  and services, which grew 4% in  1994,
expanded  3.2% in 1995. Employment in  nonfarm business establishments grew 2.3%
during the year and the unemployment  rate averaged 5.6%. The nine-state  region
served  by BellSouth Telecommunications wireline telephone business outperformed
the nation again in 1995. The number of jobs in nonfarm businesses grew 2.8%  as
the  unemployment rate averaged  5.1% for the  year. Real income  expanded at an
estimated 4.5%  rate.  Net  in-migration added  approximately  375,000  persons,
accounting   for  half  of  the  region's  population  growth.  The  demand  for
telecommunications services in the region reflected the strength of its economic
and population  growth. While  the economic  expansion is  expected to  continue
through  1996, boosted in Georgia in particular  by the Olympic games to be held
in July and  August, tight  labor markets, slow  labor force  growth and  modest
productivity  growth  will  likely  result in  slower  output  growth.  Its cost
advantages and strong  net in-migration  promise to keep  the region's  economic
performance comparatively better than the nation's and to bring increased demand
for  telecommunications services. The increasing  competition faced by BellSouth
Telecommunications  and  the  growing  percentage  of  revenues  from  BellSouth
Enterprises  make BellSouth's financial performance  more susceptible to changes
in the economy than previously, as  its operations reflect the more  competitive
business  environment and the  greater demand elasticities  for its products and
services.

                                      A-14
<PAGE>
    COMPETITION. Developments in the telecommunications marketplace continue  to
indicate  that a technological convergence is  occurring in the telephone, cable
and broadcast  television,  computer,  entertainment  and  information  services
industries.  The technologies utilized  and being developed  in these industries
are able to provide multiple  and integrated communications offerings. A  number
of   large  companies,  including   AT&T  Corp.  (AT&T)   and  the  other  major
interexchange carriers, other Bell Holding  Companies and cable and other  video
and  entertainment  companies,  have  completed  acquisitions  and  entered into
business alliances that  will ultimately  intensify and  expand competition  for
local  and  toll  communications  and  other  services  currently  provided over
BellSouth's networks. Other competitors  have announced plans  to build, and  in
certain  locations  have  begun  construction of,  local  phone  connections and
private networks that would permit business and residential customers to  bypass
the  facilities  of  local  telephone companies,  including  those  of BellSouth
Telecommunications in certain cities in its service territory.

    In  conjunction  with  the  approval   of  state  price  regulation   plans,
competition  for local service has been  authorized by legislative or regulatory
action  in  Alabama,  Florida,  Georgia,  North  Carolina  and  Tennessee,   and
proceedings  to  consider local  service  competition are  pending  in Kentucky,
Louisiana and Mississippi. In addition, the 1996 Act preempts state  legislative
and regulatory barriers to competition for local telephone service, subject only
to  competitively neutral requirements to assure quality service consistent with
public safety, convenience  and consumer welfare.  AT&T, MCI  Telecommunications
Corporation (MCI), U S West, Inc. (U S West) and a number of other carriers have
filed  applications and have announced their  intent to provide local service in
many of the areas  in which BellSouth  Telecommunications provides service.  The
new  legislation allows for the Bell  Holding Companies, including BellSouth, to
compete for  interLATA  toll business  in  states outside  their  local  service
territories  prior  to the  time that  such companies  can offer  interLATA toll
services in states  within their  local service  territories. BellSouth  expects
Bell  Holding Companies and  interexchange carriers, including  AT&T and MCI, to
compete for interLATA toll service and local service business. Those competitors
that choose to provide local service predominantly over their own facilities may
bundle local and toll service offerings. Such services could be provided  before
BellSouth becomes eligible to provide interLATA service within the states in its
region.

    Notwithstanding  the risks associated  with increased competition, BellSouth
will have opportunities  to benefit from  entry into new  business markets.  For
example,  the presence  of competition  will allow  the entry  by BellSouth into
interLATA wireline  businesses under  provisions contained  in the  new  federal
telecommunications  legislation.  BellSouth  believes that  in  order  to remain
competitive in the future, it must  aggressively pursue a corporate strategy  of
expanding  its offerings  beyond its  traditional businesses  and markets. These
offerings may include  interLATA services,  information services  and video  and
electronic  commerce  services.  As  a  part  of  this  strategy,  BellSouth  is
conducting a trial of video dial tone services; acquiring broadband PCS licenses
in certain areas of its wireline territories; and forming business alliances and
partnerships, both domestically and internationally, related to the provision of
interactive and traditional video programming  services as well as wireless  and
wireline communications services.

    As  a result  of the  1996 Act, BellSouth  is freed  from many  of the laws,
regulations and  judicial  restrictions  (including the  Modification  of  Final
Judgment) that constrained the provision of voice, data and video communications
throughout  its wireline service territory and  elsewhere. The FCC has commenced
rulemaking proceedings relating  to the  provision of interLATA  service by  the
Bell Holding Companies. After necessary federal and state proceedings, BellSouth
may  apply to the FCC to offer interLATA wireline services within its nine-state
region, and the FCC must  act on such application within  90 days. The FCC  must
grant such application if it determines that BellSouth (a) has met a competitive
checklist;  (b) has shown  (i) the presence  of facilities-based competition for
residential and  business  local service  or  (ii)  in the  absence  thereof,  a
statement  of the terms under  which it would be  willing to interconnect with a
competitive local  carrier;  (c) will  operate  consistently with  the  separate
subsidiary  requirement;  and  (d)  will meet  the  1996  Act's  public interest
requirement in so offering the services on the foregoing conditions.

    BellSouth is not  required to  obtain such  FCC approval  prior to  offering
out-of-region  interLATA  wireline  or nationwide  interLATA  wireless services.
BellSouth has  begun to  offer interLATA  wireless service.  BellSouth plans  to
begin  offering interLATA  wireline service  within its  nine-state territory as
soon as  possible after  completion  of FCC  and state  regulatory  proceedings,
expected to be concluded in

                                      A-15
<PAGE>
late  1996 or early 1997; however, no  assurance can be provided with respect to
when BellSouth will be authorized  to initiate such interLATA wireline  service.
BellSouth  has no plans to offer  out-of-region interLATA wireline services on a
significant scale.

    After some modifications to its network and operating systems, both wireline
and wireless interLATA services  can be offered by  BellSouth. However, many  of
the  telecommunications  services  that  BellSouth and  the  other  Bell Holding
Companies may provide may be subject  to extensive regulations to be adopted  by
the FCC and state regulatory commissions.

    The  1996 Act allows,  without additional approval,  BellSouth to market its
wireless services  jointly with  its wireline  local exchange  services;  before
separate  marketing was required for cellular  services. In addition, such joint
marketing will include interLATA wireline  services in the nine-state  territory
when authorized. BellSouth expects to begin a joint marketing trial for wireline
local exchange and cellular services later in 1996.

    As  another part of its competitive strategy, BellSouth has completed a 1993
restructuring plan to  streamline its  telephone operations and  to improve  its
overall  cost structure  and has  undertaken a plan  to further  reduce its work
force by the  end of 1997.  BellSouth Telecommunications is  continuing to  seek
additional  ways  to better  enhance customer  service  and productivity  and to
further improve  its cost  structure.  As a  result  of these  ongoing  efforts,
additional  changes to  fundamental business  processes and  work activities are
expected.

    BellSouth may  consider (a)  investments in,  strategic alliances  with  and
acquisitions   of  established   companies  that   provide  interLATA  services,
information services  and video  and electronic  commerce services  and (b)  the
development  of such services and capabilities internally. Such transactions, if
accomplished, could initially reduce  earnings and require substantial  capital.
Financing for such business opportunities would be provided from funds generated
through internal operations and from external sources.

OTHER MATTERS

    CWA  CONTRACTS. In  October 1995, members  of the  Communications Workers of
America (CWA) ratified new three-year contracts with BellSouth. These  contracts
were  effective in  August 1995. The  contracts include basic  wage increases of
10.9% (compounded) over three years. In addition, the agreement provided a  cash
payment  of  one thousand  one hundred  dollars to  each eligible  employee upon
ratification and  provides payments  of  one thousand  one hundred  dollars  per
eligible  employee  in either  cash or  BellSouth  stock, at  the option  of the
employee, on the 1996  and 1997 contract anniversary  dates. Other terms of  the
agreement  include discontinuance  of annual wage  adjustments based  on cost of
living increases and discontinuance of annual incentive payments.

    ACCOUNTING PRONOUNCEMENTS. In March 1995, the Financial Accounting Standards
Board (FASB) issued SFAS No. 121,  "Accounting for the Impairment of  Long-Lived
Assets and for Long-Lived Assets to Be Disposed Of," which BellSouth is required
to  adopt  effective  January  1,  1996.  SFAS  No.  121  establishes accounting
standards  for  the  impairment  of  long-lived  assets,  certain   identifiable
intangibles and goodwill. The adoption of SFAS No. 121 is not expected to have a
material  impact on BellSouth's financial  position, annual operating results or
cash flows.

    In October 1995, the FASB issued  SFAS No. 123, "Accounting for  Stock-Based
Compensation,"  which BellSouth is required to  adopt effective January 1, 1996.
SFAS No. 123 establishes optional alternative accounting methods for stock-based
compensation as  well as  new  required disclosures.  BellSouth has  elected  to
account   for  stock-based  compensation  under  previously-existing  accounting
guidance. As such, SFAS No. 123 will be adopted in 1996 for disclosure  purposes
only  and  will  not  impact BellSouth's  financial  position,  annual operating
results or cash flows.

                                      A-16
<PAGE>
                              REPORT OF MANAGEMENT

    To the Shareholders of BellSouth Corporation:

    These  financial statements have been  prepared in conformity with generally
accepted accounting  principles  and have  been  audited by  Coopers  &  Lybrand
L.L.P., independent accountants, whose report is contained herein.

    The  integrity  and  objectivity of  the  data in  the  financial statements
including estimates and judgments relating to  matters not concluded by the  end
of  the year, are the responsibility  of the management of BellSouth. Management
has also  prepared  all  other information  included  therein  unless  indicated
otherwise.

    Management  maintains  a system  of  internal accounting  controls  which is
continuously reviewed  and evaluated.  However, there  are inherent  limitations
that  should be recognized in considering  the assurances provided by any system
of internal accounting controls. The concept of reasonable assurance  recognizes
that  the cost of a system of internal accounting controls should not exceed, in
management's judgment,  the benefits  to be  derived. Management  believes  that
BellSouth's  system does provide reasonable  assurance that the transactions are
executed in accordance with management's general or specific authorizations  and
are  recorded properly to  maintain accountability for assets  and to permit the
preparation of  financial  statements  in  conformity  with  generally  accepted
accounting  principles.  Management  also  believes  that  this  system provides
reasonable assurance that access to assets is permitted only in accordance  with
management's  authorizations,  that the  recorded  accountability for  assets is
compared with the existing assets  at reasonable intervals and that  appropriate
action is taken with respect to any differences. Management also seeks to assure
the  objectivity and integrity of its financial data by the careful selection of
its  managers,  by  organizational  arrangements  that  provide  an  appropriate
division of responsibility and by communications programs aimed at assuring that
its policies, standards and managerial authorities are understood throughout the
organization.  Management is also  aware that changes  in operating strategy and
organizational structure  can give  rise to  disruptions in  internal  controls.
Special attention is given to controls while the changes are being implemented.

    Management  maintains a strong internal  auditing program that independently
assesses the  effectiveness of  the internal  controls and  recommends  possible
improvements  thereto.  In addition,  as part  of its  audit of  these financial
statements, Coopers  &  Lybrand L.L.P.  completed  a review  of  the  accounting
controls  to establish a  basis for reliance thereon  in determining the nature,
timing and extent of  audit tests to be  applied. Management has considered  the
internal auditor's and Coopers & Lybrand L.L.P.'s recommendations concerning the
system  of  internal  controls  and  has  taken  actions  that  it  believes are
cost-effective  in  the   circumstances  to  respond   appropriately  to   these
recommendations. Management believes that as of December 31, 1995, the system of
internal controls was adequate to accomplish the objectives discussed herein.

    Management also recognizes its responsibility for fostering a strong ethical
climate  so  that BellSouth's  affairs are  conducted  according to  the highest
standards of personal and corporate conduct. This responsibility is communicated
to all  employees through  policies  and guidelines  addressing such  issues  as
conflict   of  interest,  safeguarding  of  BellSouth's  real  and  intellectual
properties, providing equal employment opportunities and ethical relations  with
customers,  suppliers  and governmental  representatives. BellSouth  maintains a
program to  assess compliance  with  these policies  and our  ethical  standards
through   its  Vice  President  --   Corporate  Responsibility  and  Compliance,
designated as the ombudsman/ethics officer who reports directly to the  Chairman
of the Board on these matters.

               [LOGO]

            [LOGO]
<TABLE>
<S>                                       <C>
/s/ John L. Clendenin                     /s/ Ronald M. Dykes
                                          EXECUTIVE VICE PRESIDENT, CHIEF
CHAIRMAN OF THE BOARD, PRESIDENT          FINANCIAL
</TABLE>
<TABLE>
<S>                                       <C>
AND CHIEF EXECUTIVE OFFICER               OFFICER AND COMPTROLLER
</TABLE>

February 5, 1996

                                      A-17
<PAGE>
                       AUDIT COMMITTEE CHAIRMAN'S LETTER

    The  Audit Committee of the Board of  Directors consists of four members who
are neither officers nor employees  of BellSouth Corporation. Information as  to
these  persons, as well as their duties, is provided in the Proxy Statement. The
Audit Committee  met  seven  times  during 1995  and  reviewed  with  the  Chief
Corporate  Auditor,  Coopers  &  Lybrand  L.L.P.  and  management  current audit
activities, plans  and  the  results  of selected  internal  audits.  The  Audit
Committee  also reviewed the objectivity of  the financial reporting process and
the adequacy of internal controls.  The Audit Committee recommended, subject  to
shareholder  ratification, the  appointment of  the independent  accountants and
considered factors  relating  to  their independence.  In  addition,  the  Audit
Committee  provided  guidance in  matters  regarding ethical  considerations and
business conduct, reviewed  the operations  of political  action committees  and
monitored  compliance with laws and regulations. The Chief Corporate Auditor and
Coopers & Lybrand L.L.P. each met privately with the Audit Committee on occasion
to encourage confidential discussions as to any auditing matters.

                                                     [LOGO]
                                          /s/ Marshall M. Criser
                                          CHAIRMAN, AUDIT COMMITTEE
February 5, 1996

                                      A-18
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Shareholders
BellSouth Corporation
Atlanta, Georgia

    We have audited  the accompanying consolidated  balance sheets of  BellSouth
Corporation  as  of December  31, 1995  and 1994,  and the  related consolidated
statements of income, shareholders' equity and cash flows for each of the  three
years  in the period ended December 31, 1995. These financial statements are the
responsibility of BellSouth's  management. Our responsibility  is to express  an
opinion on these financial statements based on our audits.

    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In  our opinion, the financial statements  referred to above present fairly,
in all  material  respects, the  consolidated  financial position  of  BellSouth
Corporation  as of December 31,  1995 and 1994, and  the consolidated results of
its operations and  its cash flows  for each of  the three years  in the  period
ended  December  31,  1995,  in conformity  with  generally  accepted accounting
principles.

    As discussed in Note B  to the consolidated financial statements,  BellSouth
discontinued accounting for the operations of BellSouth Telecommunications, Inc.
in   accordance  with  Statement  of  Financial  Accounting  Standards  No.  71,
"Accounting for the Effects of Certain Types of Regulation," effective June  30,
1995.  Also, as  discussed in  Notes I,  L and  M to  the consolidated financial
statements, BellSouth  changed  its  method  of  accounting  for  postretirement
benefits other than pensions, income taxes and postemployment benefits in 1993.

                                                         [LOGO]
Atlanta, Georgia
February 5, 1996

                                      A-19
<PAGE>
                             BELLSOUTH CORPORATION
                       CONSOLIDATED STATEMENTS OF INCOME
                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                             FOR THE YEARS ENDED DECEMBER 31,
                                                                            -----------------------------------
                                                                              1995         1994         1993
                                                                            ---------    ---------    ---------
<S>                                                                         <C>          <C>          <C>
Operating Revenues:
  Network and related services:
    Local service.......................................................    $   7,294    $   6,863    $   6,577
    Interstate access...................................................        3,275        3,127        2,991
    Intrastate access...................................................          884          908          882
    Toll................................................................        1,009        1,190        1,220
  Wireless communications...............................................        2,592        2,067        1,553
  Directory advertising and publishing..................................        1,677        1,556        1,515
  Other services........................................................        1,155        1,134        1,142
                                                                            ---------    ---------    ---------
    Total Operating Revenues............................................       17,886       16,845       15,880
                                                                            ---------    ---------    ---------
Operating Expenses:
  Cost of services and products.........................................        6,184        6,043        5,865
  Depreciation and amortization.........................................        3,455        3,259        3,162
  Selling, general and administrative...................................        3,873        3,485        3,430
  Work force reduction/restructuring charges (Note K)...................        1,082       --            1,136
                                                                            ---------    ---------    ---------
    Total Operating Expenses............................................       14,594       12,787       13,593
                                                                            ---------    ---------    ---------
Operating Income........................................................        3,292        4,058        2,287
Interest Expense........................................................          724          666          689
Other Income, net.......................................................           20           11            8
                                                                            ---------    ---------    ---------
Income Before Income Taxes, Extraordinary Losses and Cumulative Effect
 of Change in Accounting Principle......................................        2,588        3,403        1,606
Provision for Income Taxes (Note L).....................................        1,024        1,243          572
                                                                            ---------    ---------    ---------
Income Before Extraordinary Losses and Cumulative
 Effect of Change in Accounting Principle...............................        1,564        2,160        1,034
Extraordinary Loss for Discontinuance of SFAS No. 71,
 net of tax (Note B)....................................................       (2,718)      --           --
Extraordinary Loss on Early Extinguishment of Debt,
 net of tax (Note F)....................................................          (78)      --              (87)
Cumulative Effect of Change in Accounting Principle,
 net of tax (Note M)....................................................       --           --              (67)
                                                                            ---------    ---------    ---------
    Net Income (Loss)...................................................    $  (1,232)   $   2,160    $     880
                                                                            ---------    ---------    ---------
                                                                            ---------    ---------    ---------
Weighted Average Common Shares Outstanding (Note H).....................          993          992          991
Dividends Declared Per Common Share (Note H)............................    $    1.41    $    1.38    $    1.38
Earnings Per Share: (Note H)
  Income Before Extraordinary Losses and Cumulative
   Effect of Change in Accounting Principle.............................    $    1.57    $    2.18    $    1.04
  Extraordinary Loss for Discontinuance of SFAS No. 71,
   net of tax (Note B)..................................................        (2.73)      --           --
  Extraordinary Loss on Early Extinguishment of Debt,
   net of tax (Note F)..................................................         (.08)      --             (.09)
  Cumulative Effect of Change in Accounting Principle,
   net of tax (Note M)..................................................       --           --             (.06)
                                                                            ---------    ---------    ---------
    Net Income (Loss)...................................................    $   (1.24)   $    2.18    $     .89
                                                                            ---------    ---------    ---------
                                                                            ---------    ---------    ---------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-20
<PAGE>
                             BELLSOUTH CORPORATION
                          CONSOLIDATED BALANCE SHEETS
                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                                                       DECEMBER 31,
                                                                                                   --------------------
                                                                                                     1995       1994
                                                                                                   ---------  ---------
<S>                                                                                                <C>        <C>
ASSETS
Current Assets:
  Cash and cash equivalents......................................................................  $   1,711  $     606
  Temporary cash investments.....................................................................         71         51
  Accounts receivable, net of allowance for uncollectibles of $171 and $154......................      3,772      3,127
  Material and supplies..........................................................................        430        490
  Other current assets...........................................................................        521        454
                                                                                                   ---------  ---------
                                                                                                       6,505      4,728
                                                                                                   ---------  ---------
Investments and Advances (Note C)................................................................      2,418      2,532
Property, Plant and Equipment, net (Note D)......................................................     21,092     25,162
Deferred Charges and Other Assets................................................................        338        535
Intangible Assets, net...........................................................................      1,527      1,440
                                                                                                   ---------  ---------
    Total Assets.................................................................................  $  31,880  $  34,397
                                                                                                   ---------  ---------
                                                                                                   ---------  ---------
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
  Debt maturing within one year: (Note F)
    Debentures to be redeemed in January 1996....................................................  $     485  $  --
    Other........................................................................................      2,466      2,019
  Accounts payable...............................................................................      1,724      1,378
  Other current liabilities (Note E).............................................................      2,715      3,101
                                                                                                   ---------  ---------
                                                                                                       7,390      6,498
                                                                                                   ---------  ---------
Long-Term Debt (Note F)..........................................................................      7,924      7,435
                                                                                                   ---------  ---------
Deferred Credits and Other Liabilities:
  Accumulated deferred income taxes..............................................................      1,650      3,647
  Unamortized investment tax credits.............................................................        355        443
  Other liabilities and deferred credits (Note G)................................................      2,736      2,006
                                                                                                   ---------  ---------
                                                                                                       4,741      6,096
                                                                                                   ---------  ---------
Shareholders' Equity:
  Common stock, $1 par value (2,200 and 1,100 shares authorized; 994 and 496 shares
   outstanding)..................................................................................      1,007        503
  Paid-in capital................................................................................      7,619      8,064
  Retained earnings..............................................................................      4,099      6,721
  Shares held in trust (Note H)..................................................................       (374)      (336)
  Guarantee of ESOP debt (Notes H and I).........................................................       (526)      (584)
                                                                                                   ---------  ---------
                                                                                                      11,825     14,368
                                                                                                   ---------  ---------
    Total Liabilities and Shareholders' Equity...................................................  $  31,880  $  34,397
                                                                                                   ---------  ---------
                                                                                                   ---------  ---------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-21
<PAGE>
                             BELLSOUTH CORPORATION
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                       NUMBER OF SHARES                             AMOUNT
                                     ---------------------   -----------------------------------------------------
                                                  SHARES                                     SHARES     GUARANTEE
                                      COMMON       HELD        PAR     PAID-IN   RETAINED     HELD       OF ESOP
                                       STOCK     IN TRUST     VALUE    CAPITAL   EARNINGS   IN TRUST       DEBT
                                     ---------   ---------   -------   -------   --------   ---------   ----------
<S>                                  <C>         <C>         <C>       <C>       <C>        <C>         <C>
Balance at December 31, 1992.......      494        --       $   494   $ 7,610   $  6,395     $--         $ (700)
Net income.........................                                                   880
Dividends declared.................                                                (1,369)
Shares issued for:
  Shareholder Dividend Reinvestment
   and Stock Purchase Plan.........        1                       1        81
  Employee benefit plans...........        1                       1        32
  Grantor trusts...................        6         (6)           6       287                 (293)
ESOP activities and related tax
 benefit...........................                                                    13                     57
                                                     --
                                     ---------               -------   -------   --------   ---------   ----------
Balance at December 31, 1993.......      502         (6)         502     8,010      5,919      (293)        (643)
Net income.........................                                                 2,160
Dividends declared.................                                                (1,370)
Shares issued for:
  Employee benefit plans...........                                          6
  Grantor trusts...................        1         (1)           1        42                  (43)
ESOP activities and related tax
 benefit...........................                                                    12                     59
Foreign currency translation
 adjustment........................                                          6
                                                     --
                                     ---------               -------   -------   --------   ---------   ----------
Balance at December 31, 1994.......      503         (7)         503     8,064      6,721      (336)        (584)
Two-for-one stock split (Note H)...      503         (6)         503      (503)
Net loss...........................                                                (1,232)
Dividends declared.................                                                (1,400)
Shares issued for:
  Employee benefit plans...........        1                       1        30
  Grantor trusts...................                                         38                  (38)
ESOP activities and related tax
 benefit...........................                                                    10                     58
Foreign currency translation
 adjustment........................                                        (10)
                                                     --
                                     ---------               -------   -------   --------   ---------   ----------
Balance at December 31, 1995.......    1,007        (13)     $ 1,007   $ 7,619   $  4,099     $(374)      $ (526)
                                                     --
                                                     --
                                     ---------               -------   -------   --------   ---------   ----------
                                     ---------               -------   -------   --------   ---------   ----------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-22
<PAGE>
                             BELLSOUTH CORPORATION
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                    (IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                     FOR THE YEARS ENDED DECEMBER 31,
                                                                     --------------------------------
                                                                       1995        1994        1993
                                                                     --------    --------    --------
<S>                                                                  <C>         <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)..............................................    $ (1,232)   $  2,160    $    880
  Adjustments to net income (loss):
    Extraordinary loss for discontinuance of SFAS No. 71.........       4,449       --          --
    Extraordinary loss on early extinguishment of debt...........         127       --            146
    Payment of call premium......................................         (74)      --           (100)
    Change in accounting principle...............................       --          --            110
    Work force reduction/restructuring charges...................       1,082       --          1,136
    Depreciation and amortization................................       3,455       3,259       3,162
    Provision for losses on bad debts............................         213         175         198
    Deferred income taxes and unamortized investment tax
     credits.....................................................      (1,971)        (19)       (676)
    Pension expense in excess of funding/(pension income)........         (53)         28         121
    Dividends from unconsolidated affiliates.....................         149         122         200
    Losses (earnings) from unconsolidated affiliates.............          86         110         (11)
    Change in accounts receivable and other current assets.......        (770)       (741)       (752)
    Change in accounts payable and other current liabilities.....        (283)       (187)        (13)
    Change in deferred charges and other assets..................         (28)        (34)        254
    Change in other liabilities and deferred credits.............         315         437          46
    Other reconciling items, net.................................         (22)       (138)        (14)
                                                                     --------    --------    --------
      Net cash provided by operating activities..................       5,443       5,172       4,687
                                                                     --------    --------    --------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures...........................................      (4,203)     (3,600)     (3,486)
  Proceeds from disposals of property, plant and equipment.......         104         138         156
  Proceeds from disposition of short-term investments............         187         107         148
  Purchases of short-term investments............................        (207)       (108)       (116)
  Proceeds from investment dispositions and repayments of
   advances......................................................         426         238         182
  Investments in and advances to unconsolidated affiliates.......        (521)       (623)       (302)
  Other investing activities, net................................        (170)        (87)        (17)
                                                                     --------    --------    --------
      Net cash used for investing activities.....................      (4,384)     (3,935)     (3,435)
                                                                     --------    --------    --------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from short-term borrowings............................      21,075      22,489      16,290
  Repayments of short-term borrowings............................     (20,565)    (22,306)    (15,857)
  Proceeds from long-term debt...................................       2,488         191       2,963
  Repayments of long-term debt...................................      (1,555)       (129)     (3,131)
  Dividends paid.................................................      (1,385)     (1,369)     (1,307)
  Other financing activities, net................................         (12)         (8)         26
                                                                     --------    --------    --------
      Net cash provided by (used for) financing activities.......          46      (1,132)     (1,016)
                                                                     --------    --------    --------
Net Increase in Cash and Cash Equivalents........................       1,105         105         236
Cash and Cash Equivalents at Beginning of Period.................         606         501         265
                                                                     --------    --------    --------
Cash and Cash Equivalents at End of Period.......................    $  1,711    $    606    $    501
                                                                     --------    --------    --------
                                                                     --------    --------    --------
</TABLE>

   The accompanying notes are an integral part of these financial statements.

                                      A-23
<PAGE>
                             BELLSOUTH CORPORATION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE A -- ACCOUNTING POLICIES
    ORGANIZATION.    BellSouth  Corporation  (BellSouth)  is  a  holding company
headquartered in Atlanta, Georgia whose operating telephone company  subsidiary,
BellSouth  Telecommunications, Inc.  (BellSouth Telecommunications),  serves, in
the aggregate, approximately two-thirds  of the population  and one-half of  the
territory  within Alabama,  Florida, Georgia,  Kentucky, Louisiana, Mississippi,
North Carolina,  South  Carolina  and  Tennessee.  BellSouth  Telecommunications
primarily  provides  local  exchange service  and  toll  communications services
within geographic areas, called  Local Access and  Transport Areas (LATAs),  and
provides  network access services  to enable interLATA  communications using the
long-distance facilities of interexchange carriers. Through subsidiaries,  other
telecommunications  services  and  products are  provided  primarily  within the
nine-state BellSouth  Telecommunications  region.  BellSouth  Enterprises,  Inc.
(BellSouth   Enterprises),  another  wholly-owned  subsidiary,  owns  businesses
providing wireless and international communications services and advertising and
publishing products.

    Substantially  all  of  BellSouth's  operating  revenues  are  derived  from
domestic  operations. For the year ended December 31, 1995, approximately 70% of
BellSouth's operating revenues were from wireline and network services, 14% were
from wireless communications services and 9% were from directory advertising and
publishing services.  The  remainder  of such  operating  revenues  was  derived
principally   from   other   nonregulated   services   provided   by   BellSouth
Telecommunications.

    BASIS OF PRESENTATION.   The consolidated  financial statements include  the
accounts  of BellSouth and subsidiaries in  which it has a controlling financial
interest. Investments in certain  partnerships, joint ventures and  subsidiaries
are  accounted  for  using  the  equity  method.  All  significant  intercompany
transactions and accounts  have been  eliminated. Certain amounts  in the  prior
period  consolidated financial statements  have been reclassified  to conform to
the current year's presentation.

    BASIS OF  ACCOUNTING.   BellSouth's consolidated  financial statements  have
been  prepared in accordance with generally accepted accounting principles. Such
financial statements include estimates and assumptions that affect the  reported
amounts   of  assets  and  liabilities,  disclosure  of  contingent  assets  and
liabilities and  the amounts  of  revenues and  expenses. Actual  results  could
differ from those estimates.

    Effective  June 30, 1995, BellSouth discontinued application of Statement of
Financial Accounting Standards  (SFAS) No.  71, "Accounting for  the Effects  of
Certain  Types of Regulation." See Note B  for further discussion of the impacts
of discontinuance of SFAS No. 71.

    CASH  AND  CASH  EQUIVALENTS.     BellSouth  considers  all  highly   liquid
investments  with  an original  maturity  of three  months  or less  to  be cash
equivalents. Investments with an original maturity  of over three months to  one
year  are not  considered cash  equivalents and  are included  as temporary cash
investments  on  the  consolidated  balance  sheets.  Interest  income  on  cash
equivalents,  temporary cash investments  and other interest-bearing instruments
was $108, $65  and $43 for  the years ended  December 31, 1995,  1994 and  1993,
respectively.

    MATERIAL  AND SUPPLIES.  New and  reusable material is carried in inventory,
principally at average original cost, except that specific costs are used in the
case of large  individual items.  Nonreusable material is  carried at  estimated
salvage value.

    PROPERTY,  PLANT  AND  EQUIPMENT.   The  investment in  property,  plant and
equipment is stated at original cost. For plant dedicated to providing regulated
telecommunications services, depreciation is based on the remaining life  method
of  depreciation and  straight-line composite rates  determined on  the basis of
equal life groups of certain categories  of telephone plant acquired in a  given
year.  When depreciable telephone plant is  disposed of, the original cost, less
net   salvage   value,   is    charged   to   accumulated   depreciation.    The

                                      A-24
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE A -- ACCOUNTING POLICIES (CONTINUED)
cost  of  other  property,  plant  and  equipment  is  depreciated  using either
straight-line or  accelerated methods  over the  estimated useful  lives of  the
assets.  Gains or  losses on disposal  of other depreciable  property, plant and
equipment are  recognized in  the year  of disposition  as an  element of  other
non-operating income.

    INTANGIBLE  ASSETS.  Intangible  assets consist of  the excess consideration
paid over net assets  acquired in business  combinations, acquired licenses  and
customer  lists. Intangible assets  are being amortized  using the straight-line
and accelerated methods over periods of  benefit. Such periods do not exceed  40
years.  The carrying value of intangible  assets is periodically reviewed on the
basis  of  whether  such  intangibles  are  fully  recoverable  from  projected,
discounted  net cash  flows of the  related business unit.  Amortization of such
intangibles was $50, $53 and $58 for the years ended December 31, 1995, 1994 and
1993, respectively. At December 31,  1995 and 1994, accumulated amortization  of
intangibles was $228 and $212, respectively.

    FOREIGN CURRENCY.  Assets and liabilities of foreign subsidiaries and equity
investees with a functional currency other than U.S. dollars are translated into
U.S.  dollars at exchange  rates in effect  at the end  of the reporting period.
Foreign entity revenues  and expenses are  translated into U.S.  dollars at  the
average  rates that prevailed  during the period.  The resulting net translation
gains and losses  are reported  as foreign currency  translation adjustments  in
Shareholders' Equity as a component of Paid-In Capital.

    Exchange  gains and  losses on  transactions of  the company  and its equity
investees denominated in  a currency  other than their  functional currency  are
generally  included in results of operations as incurred unless the transactions
are hedged (see  "Derivative Financial Instruments"  below). The exchange  gains
and  losses  for the  years  ended December  31, 1995,  1994  and 1993  were not
material.

    DERIVATIVE FINANCIAL  INSTRUMENTS.    BellSouth manages  risk  arising  from
fluctuations  in interest rates and currency  exchange rates by using derivative
financial instruments,  such as  foreign  exchange forward  contracts,  currency
swaps and interest rate swaps.

    Foreign  exchange  forward  contracts  are  carried  at  fair  value  in the
consolidated balance  sheets.  Gains  and losses  on  foreign  exchange  forward
contracts used as currency hedges of existing assets or liabilities are deferred
and  offset the deferred losses and gains  of the underlying asset or liability.
The net effect is ultimately recognized in income as the underlying  transaction
matures.  Gains and losses related to qualifying hedges of firm commitments also
are deferred and are recognized in income or as adjustments of carrying  amounts
when the hedged transaction occurs.

    Currency  swap  contracts  entered into  as  hedges of  existing  assets and
liabilities are carried at fair value in the consolidated balance sheets.  Gains
and  losses  on currency  swaps  are deferred  and  offset against  the deferred
currency losses and gains of the  underlying asset or liability. The net  effect
is ultimately recognized in income as the underlying transaction matures.

    Interest  rate swap  agreements are  treated as  off-balance sheet financial
instruments.  Receipts  or  payments   resulting  from  these  instruments   are
recognized as adjustments to interest expense as received or paid.

    REVENUE  RECOGNITION.  Revenues are recognized when earned. Certain revenues
derived from local telephone and wireless services are billed monthly in advance
and are recognized  the following  month when services  are provided.  Directory
advertising  and publishing revenues and  related directory costs are recognized
upon publication of directories. Revenues derived from other  telecommunications
services,  principally  network access,  toll  and cellular  airtime  usage, are
recognized monthly as services are provided. Allowances for uncollectible billed
services are adjusted monthly. The provision for such uncollectible accounts was
$213, $175  and $198  for the  years ended  December 31,  1995, 1994  and  1993,
respectively.

    Revenues from services provided to AT&T Corp., BellSouth's largest customer,
were approximately 10%, 11% and 14% of consolidated operating revenues for 1995,
1994 and 1993, respectively.

                                      A-25
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE A -- ACCOUNTING POLICIES (CONTINUED)
    MAINTENANCE  AND REPAIRS.   The  cost of  maintenance and  repairs of plant,
including  the  cost  of  replacing   minor  items  not  effecting   substantial
betterments, is charged to operating expenses.

    INCOME  TAXES.  The balance sheet  reflects deferred tax balances associated
with the anticipated tax impact of  future income or deductions implicit in  the
balance  sheet  in  the  form of  temporary  differences.  Temporary differences
primarily result  from the  use  of accelerated  methods  and shorter  lives  in
computing depreciation for tax purposes.

    For   financial  reporting   purposes,  BellSouth   is  amortizing  deferred
investment tax credits  earned prior to  the 1986 repeal  of the investment  tax
credit  and also some transitional credits  earned after the repeal. The credits
are being amortized as a  reduction to the provision  for income taxes over  the
estimated useful lives of the assets to which the credits relate.

    EARNINGS  PER SHARE.  Earnings per common share are computed on the basis of
the weighted average number  of shares of common  stock outstanding during  each
year. Earnings per share have been restated to reflect a two-for-one stock split
approved  by BellSouth's Board  of Directors in  September 1995. See  Note H for
additional information.

NOTE B -- DISCONTINUANCE OF SFAS NO. 71
    As a  result  of  its continuing  regulatory  and  marketplace  assessments,
BellSouth Telecommunications concluded during the second quarter 1995 that it is
no  longer  appropriate  to prepare  its  external financial  results  using the
accounting   method    required    for    regulated    enterprises.    BellSouth
Telecommunications  believes  that, based  on recent  changes in  the regulatory
framework  and  the  increasing  level  of  competition,  it  was  required   to
discontinue  SFAS  No.  71, "Accounting  for  the  Effects of  Certain  Types of
Regulation," for  financial  reporting  purposes.  Discontinuance  was  required
because  most of  BellSouth Telecommunications'  revenues will  not be generated
under cost-based  regulation and  because it  is doubtful  that regulated  rates
sufficient  to recover the net book value of telephone plant could be charged to
and collected from customers due to  the expected levels of future  competition.
Accordingly,  in the  second quarter,  BellSouth Telecommunications discontinued
application of SFAS No. 71 and recorded a noncash extraordinary charge of $2,718
(net of a deferred tax benefit of  $1,731). The components of the charge are  as
follows:

<TABLE>
<CAPTION>
                                                                                           PRETAX    AFTER TAX
                                                                                          ---------  ---------
<S>                                                                                       <C>        <C>
Reduction in recorded value of long lived telephone plant...............................  $  (4,896) $  (3,002)
Full adoption of issue basis accounting.................................................        317        194
Elimination of regulatory assets and liabilities........................................        111         71
Partial adjustment to unamortized investment tax credits................................         19         19
                                                                                          ---------  ---------
  Total.................................................................................  $  (4,449) $  (2,718)
                                                                                          ---------  ---------
                                                                                          ---------  ---------
</TABLE>

                                      A-26
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE B -- DISCONTINUANCE OF SFAS NO. 71 (CONTINUED)
    The  reduction  of  telephone plant,  $4,896  (pretax), was  recorded  as an
increase to the  related accumulated depreciation  accounts, the categories  and
amounts of which are as follows:

<TABLE>
<S>                                                                               <C>
Central Office Equipment:
  Digital switching.............................................................  $   1,305
  Circuit-other.................................................................      1,291
                                                                                  ---------
    Total Central Office Equipment..............................................      2,596
                                                                                  ---------
Outside Plant:
  Buried metallic cable.........................................................      1,345
  Aerial metallic cable.........................................................        630
  Underground metallic cable....................................................        325
                                                                                  ---------
    Total Outside Plant.........................................................      2,300
                                                                                  ---------
  Total.........................................................................  $   4,896
                                                                                  ---------
                                                                                  ---------
</TABLE>

    Such  reduction  of  plant was  determined  by an  impairment  analysis that
identified estimated amounts not recoverable from future discounted cash  flows.
The  analysis  considered projected  effects of  future  competition as  well as
changes in technology and capital requirements. The plant-related charge, all of
which related to assets within  the regulatory framework, was further  supported
by  depreciation  studies  that  identified  inadequate  levels  of  accumulated
depreciation for certain asset categories. These studies give recognition to the
historical   underdepreciation    of    assets    resulting    primarily    from
regulator-prescribed  asset  lives that  exceeded  the estimated  economic asset
lives.

    For financial reporting purposes, the average depreciable lives of  affected
categories  of  long lived  telephone plant  have been  reduced to  more closely
reflect   the   economic   and   technological   lives.   Differences    between
regulator-approved  asset lives and  the current estimated  economic asset lives
are as follows:

<TABLE>
<CAPTION>
                                                                               COMPOSITE OF            ESTIMATED
                                                                            REGULATOR-APPROVED      ECONOMIC ASSET
CATEGORY                                                                  ASSET LIVES (IN YEARS)   LIVES (IN YEARS)
- ------------------------------------------------------------------------  -----------------------  -----------------
<S>                                                                       <C>                      <C>
Digital switching.......................................................              17.0                  10.0
Circuit-other...........................................................              10.5                   9.1
Buried metallic cable...................................................              20.0                  14.0
Aerial metallic cable...................................................              20.0                  14.0
Underground metallic cable..............................................              25.0                  12.0
</TABLE>

    The remaining components of the extraordinary charge, which partially offset
the plant-related  portion  of the  overall  charge, include  $194  (after  tax)
related  to  the  method  by  which  BellSouth  Telecommunications  reports  its
directory publishing  revenues. BellSouth's  unregulated subsidiaries  recognize
directory   publishing  revenues  and  production  expenses  using  issue  basis
accounting. Under  issue basis  accounting, revenues  and product  expenses  are
recognized  when directories  are published  rather than  over the  lives of the
directories (generally one year) as  under the prescribed regulatory  accounting
framework.  BellSouth  Telecommunications  is now  reporting  using  issue basis
accounting  consistent  with  BellSouth's  unregulated  subsidiaries  and   with
publishing companies in general.

    The  overall extraordinary  charge was  also reduced  by $71  (after tax) to
reflect the removal of regulatory assets and liabilities that were recorded as a
result of  previous actions  by regulators.  Virtually all  of these  regulatory
assets  and  liabilities  arose  in connection  with  the  incorporation  of new
accounting standards into the ratemaking process and were transitory in  nature.
The  magnitude of the regulatory assets and liabilities has been decreasing over
time due to the  ongoing amortization prescribed  as a part  of the adoption  in
1988  of  the  Federal  Communications Commission's  current  Uniform  System of
Accounts. In  addition, the  overall  extraordinary charge  was reduced  by  $19
(after  tax) for the partial acceleration  of unamortized investment tax credits
associated with the reductions in asset carrying values and in asset lives.

                                      A-27
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE C -- INVESTMENTS, ADVANCES AND SALES OF OPERATIONS
    Investments and advances as of December 31 consist of the following:

<TABLE>
<CAPTION>
                                                                                             1995       1994
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
Investments accounted for under the equity method........................................  $   1,619  $   1,716
Advances to and notes receivable from affiliates.........................................        703        729
Other investments........................................................................         96         87
                                                                                           ---------  ---------
  Total Investments and Advances.........................................................  $   2,418  $   2,532
                                                                                           ---------  ---------
                                                                                           ---------  ---------
</TABLE>

    BellSouth's equity method investments primarily include various partnerships
in domestic  cellular properties,  mobile  data communications,  investments  in
international   cellular  properties  and   other  international  communications
consortiums. Earnings (losses)  related to investments  accounted for under  the
equity  method were $(86), $(110) and $11 for the three years ended December 31,
1995, 1994 and  1993, respectively,  and are included  as a  component of  Other
Income.

    DOMESTIC  CELLULAR.    BellSouth's  domestic  cellular  investments  consist
primarily of  a 60.0%  non-controlling  financial interest  in the  Los  Angeles
Cellular  Telephone  Company  and  a  43.8%  interest  in  the  Houston Cellular
Telephone Company. At  December 31,  1995, BellSouth's  aggregate investment  in
these  entities exceeded the underlying book  value of the investees' net assets
by $907. The excess  of consideration paid over  net assets acquired along  with
other  intangible  assets  are  being amortized  using  either  straight-line or
accelerated methods over periods of benefit which do not exceed 40 years.

    MOBILE DATA COMMUNICATIONS.  In January 1992, BellSouth and RAM Broadcasting
Corporation (RBC) formed an  investment to own and  operate certain mobile  data
communications  networks  worldwide  as  well  as  certain  cellular  and paging
operations in the United States. The mobile data portion of the investment gives
BellSouth a 49% interest in the  United States mobile data operations, which  is
operated by RBC, and various interests in foreign mobile data operations ranging
from  6% to 72.5%.  In July 1994,  BellSouth acquired RBC's  50% interest in the
paging segment  of the  investment  giving BellSouth  a  100% interest  in  this
entity;  after such acquisition, this investment was consolidated. BellSouth had
a note receivable from and advances to mobile data affiliates totaling $220  and
$135  at  December  31,  1995 and  1994,  respectively.  These  receivables bear
interest at the rate of the three-month LIBOR, plus 3 1/2%. The instruments  are
collateralized by assets of the affiliates.

    INTERNATIONAL   COMMUNICATIONS.     BellSouth  has   equity  investments  in
international cellular  operations in  Latin America,  Europe, the  Asia-Pacific
region  and other  international markets  with ownership  ranging from  21.4% to
53.3%. Telcel Cellular C.A.  (TelCel), in which  BellSouth has a  noncontrolling
53.3% interest, provides cellular telephone service in Venezuela. BellSouth is a
24.5%  participant in Optus,  an international consortium  which provides a full
spectrum of telecommunications services in Australia, including switched network
and enhanced services,  wireless and  satellite based services.  BellSouth is  a
21.4%  participant in the  E-Plus Mobilfunk consortium  (E-Plus), which provides
cellular telephone service in Germany. BellSouth has agreed to guarantee  E-Plus
borrowings  up to 400  million German Marks  (U.S. Dollar equivalent  of $280 at
December 31, 1995).  The U.S. dollar  equivalent of the  outstanding balance  of
such  guaranteed debt as of  December 31, 1995 was  $110. Subsequent to December
31, 1995, BellSouth purchased an additional interest in E-Plus, which raised its
percentage ownership to 22.5%.

    In January 1994,  BellSouth disposed  of its  36.4% interest  in a  cellular
telephone  business in Mexico. In November  1994, BellSouth sold its 4% interest
in a  company  providing  cellular service  in  France.  As a  result  of  these
dispositions,  BellSouth recognized gains aggregating $108 which are included in
Other Income.

    OTHER INVESTMENT ACTIVITY.  BellSouth has noncontrolling financial interests
ranging from 70% to 80% in the  CSL Ventures and 1155 Peachtree Associates  real
estate  partnerships. BellSouth had notes receivable  from and advances to these
partnerships  totaling  $188   and  $186   at  December  31,   1995  and   1994,

                                      A-28
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE C -- INVESTMENTS, ADVANCES AND SALES OF OPERATIONS (CONTINUED)
respectively. The notes bear interest at rates ranging from 7.88% to 9.31% while
the  advances  bear interest  at  the federal  funds  rate plus  .30%. Principal
amounts outstanding  at December  31,  1995 are  due  and payable  to  BellSouth
between  December 31, 1996 and August  8, 2002. The instruments require periodic
payments of interest and are collateralized by various real estate holdings.

    BellSouth has a credit agreement with Prime South Diversified, Inc.  (Prime)
to  provide up to $250 in financing, of which $185 had been borrowed by Prime as
of December 31, 1995 and 1994. The loan is collateralized by the stock of  Prime
South Diversified, which indirectly wholly owns Community Cable TV in Las Vegas,
and  its  wholly-owned  subsidiary Prime  South  Holdings, Inc.  The  loan bears
interest at a variable rate of 10% to 11% and matures in 2001.

    Minority interests of consolidated subsidiaries, included as a component  of
Other  Income, were  $(62), $(80),  and $(51) for  the years  ended December 31,
1995, 1994 and 1993, respectively.

    SUBSEQUENT  EVENT.    In  January   1996,  BellSouth  sold  to   MobileMedia
Communications, Inc. its paging subsidiary, Mobile Communications Corporation of
America  (MCCA), and  its two-way nationwide  narrowband personal communications
services license for a total of approximately $930. The pretax gain on such sale
was approximately $442.

    MCCA's operating  revenues  and  operating  expenses  were  $349  and  $300,
respectively,  for the year ended December 31, 1995 and total assets at December
31, 1995 were $355.

NOTE D -- PROPERTY, PLANT AND EQUIPMENT
    Property, plant and equipment is summarized as follows at December 31:

<TABLE>
<CAPTION>
                                                                                           1995       1994
                                                                                         ---------  ---------
<S>                                                                                      <C>        <C>
Outside plant..........................................................................  $  20,092  $  19,292
Central office equipment...............................................................     16,132     15,443
Building and building improvements.....................................................      3,303      3,114
Operating and other equipment..........................................................      2,952      2,416
Furniture and fixtures.................................................................      2,791      2,535
Plant under construction...............................................................        782        616
Station equipment......................................................................        626        601
Land...................................................................................        191        182
                                                                                         ---------  ---------
                                                                                            46,869     44,199
  Less: Accumulated depreciation.......................................................     25,777     19,037
                                                                                         ---------  ---------
    Total Property, Plant and Equipment, net...........................................  $  21,092  $  25,162
                                                                                         ---------  ---------
                                                                                         ---------  ---------
</TABLE>

    See Note B for  a discussion of  the discontinuance of SFAS  No. 71 and  its
effect on Property, Plant and Equipment.

                                      A-29
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE E -- OTHER CURRENT LIABILITIES
    Other current liabilities are summarized as follows at December 31:

<TABLE>
<CAPTION>
                                                                                             1995       1994
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
Advanced billing and customer deposits...................................................  $     493  $     500
Taxes accrued............................................................................        382        374
Dividends payable........................................................................        363        347
Salaries and wages payable...............................................................        325        343
Compensated absences.....................................................................        317        333
Interest and rents accrued...............................................................        282        278
Postemployment benefits (see Note K).....................................................        273     --
1993 restructuring accrual (see Note K)..................................................     --            615
Other....................................................................................        280        311
                                                                                           ---------  ---------
  Total Other Current Liabilities........................................................  $   2,715  $   3,101
                                                                                           ---------  ---------
                                                                                           ---------  ---------
</TABLE>

NOTE F -- DEBT
    DEBT  MATURING WITHIN ONE YEAR: Debt  maturing within one year is summarized
as follows at December 31:

<TABLE>
<CAPTION>
                                                                                             1995       1994
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
Debentures to be Redeemed in January 1996................................................  $     485  $  --
                                                                                           ---------  ---------
Short-term notes payable:
  Bank loans.............................................................................         85         45
  Commercial paper.......................................................................      2,302      1,839
Current maturities of long-term debt.....................................................         79        135
                                                                                           ---------  ---------
Total Other Debt Maturing Within One Year................................................      2,466      2,019
                                                                                           ---------  ---------
  Total Debt Maturing Within One Year....................................................  $   2,951  $   2,019
                                                                                           ---------  ---------
                                                                                           ---------  ---------
Weighted average interest rate at end of period:
  Bank loans.............................................................................      7.50%      6.39%
  Commercial paper.......................................................................      5.81%      5.82%
</TABLE>

    BellSouth has committed credit lines aggregating $1,539 with various  banks.
Borrowings  under  the committed  lines totaled  $21  and $16,  respectively, at
December 31, 1995 and 1994. BellSouth also maintains uncommitted lines of credit
of $650. At December  31, 1995, there were  no borrowings under the  uncommitted
lines. There are no significant commitment fees or requirements for compensating
balances associated with any lines of credit.

                                      A-30
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE F -- DEBT (CONTINUED)
    LONG-TERM:   Long-term  debt,   summarized  below,   consists  primarily  of
debentures and notes issued by BellSouth Telecommunications. Interest rates  and
maturities  in the table below  are for the amounts  outstanding at December 31,
1995.

<TABLE>
<CAPTION>
                                                         CONTRACTUAL
                                                       INTEREST RATES       MATURITIES      1995       1994
                                                     -------------------  --------------  ---------  ---------
<S>                                                  <C>                  <C>             <C>        <C>
BellSouth Telecommunications Debentures:                 4 3/8% - 6 3/4%     1997 - 2045  $   1,915  $   1,270
                                                              6.65% - 7%            2095        626         --
                                                             7% - 8 1/4%     1996 - 2035      2,535      1,935
                                                         8 1/2% - 8 3/4%        --               --      1,400
                                                                                          ---------  ---------
                                                                                              5,076      4,605
BellSouth Telecommunications Notes.................        5 1/4% -   7%     1998 - 2008      2,175      1,875
Guarantee of ESOP debt.............................       9.125% - 9.19%            2003        647        694
BellSouth Capital Funding Corporation Notes........        4.50% - 9.25%     1996 - 2002        544        374
Other..............................................                                              79         83
Unamortized discount, net of premium...............                                             (33)       (61)
                                                                                          ---------  ---------
                                                                                              8,488      7,570
Current maturities.................................                                            (564)      (135)
                                                                                          ---------  ---------
  Total Long-Term Debt.............................                                       $   7,924  $   7,435
                                                                                          ---------  ---------
                                                                                          ---------  ---------
</TABLE>

    Maturities of long-term debt outstanding (principal amounts) at December 31,
1995 are summarized below. Maturities after the year 2000 include $500 principal
amount 6.65% debentures due in 2095.  At December 31, 1995, such debentures  had
an accreted book value of $126.

<TABLE>
<CAPTION>
                                                  1996       1997       1998       1999       2000     THEREAFTER     TOTAL
                                                ---------  ---------  ---------  ---------  ---------  -----------  ---------
<S>                                             <C>        <C>        <C>        <C>        <C>        <C>          <C>
Maturities....................................  $     564  $     198  $     771  $     259  $     460   $   6,643   $   8,895
                                                ---------  ---------  ---------  ---------  ---------  -----------  ---------
                                                ---------  ---------  ---------  ---------  ---------  -----------  ---------
</TABLE>

    As  further discussed  in Note H,  BellSouth incorporated  an Employee Stock
Ownership Plan (ESOP)  feature into certain  of its existing  savings plans.  In
1990,  the ESOP  trusts (the  Trusts) borrowed  $850 aggregate  principal amount
through the issuance of amortizing notes.  Although the obligations are owed  by
the  Trusts,  they are  guaranteed by  BellSouth  and thus  are reflected  as an
addition to Long-Term Debt and a  reduction to Shareholders' Equity. The  Trusts
service  the debt  with contributions from  BellSouth and dividends  paid on the
shares held  by the  Trusts. As  the  ESOP obligations  are repaid,  the  amount
guaranteed decreases and Long-Term Debt is reduced accordingly.

    Notes  issued by BellSouth Capital Funding Corporation (Capital Funding) are
used to  finance the  businesses of  BellSouth Enterprises  and the  unregulated
subsidiaries of BellSouth Telecommunications. BellSouth has agreed to ensure the
timely  payment of principal, premium, if any, and interest on Capital Funding's
debt securities.

    During 1995, BellSouth Telecommunications refinanced certain long-term  debt
issues  at more favorable interest rates.  The approximate $1,900 gross proceeds
of debentures  issued  during the  year  to accomplish  these  refinancings  are
included  in Long-Term Debt.  Of the total $1,885  aggregate principal amount of
debentures called for redemption during 1995, $1,400 had actually been  redeemed
as  of December 31, 1995. The remaining  $485 of debentures, redeemed in January
1996, are included in the Consolidated Balance  Sheet at December 31, 1995 as  a
separate component of Debt Maturing Within One Year.

                                      A-31
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE F -- DEBT (CONTINUED)
    As  a  result of  the early  extinguishment of  these issues,  including the
issues redeemed in January 1996, an extraordinary loss of $78 ($.08 per  share),
net  of a current tax benefit of $49, was recognized in 1995. Also, during 1993,
an extraordinary loss of $87 ($.09 per  share), net of a current tax benefit  of
$59, was recognized due to early extinguishments of debt during that year.

    At  December 31, 1995,  shelf registration statements were  on file with the
Securities and Exchange Commission under  which $1,127 of debt securities  could
be offered.

NOTE G -- OTHER LIABILITIES AND DEFERRED CREDITS
    Other liabilities and deferred credits are summarized as follows at December
31:

<TABLE>
<CAPTION>
                                                                                             1995       1994
                                                                                           ---------  ---------
<S>                                                                                        <C>        <C>
Postretirement benefits other than pensions (see Notes I and K)..........................  $     675  $     118
Postemployment benefits (see Note K).....................................................        494        141
Accrued pension cost (see Notes I and K).................................................        469        568
Compensation related.....................................................................        421        342
Minority interests.......................................................................        347        208
Sharing accrual under FCC price cap plan.................................................        186        141
Regulatory liability related to income taxes (see Note L)................................     --            304
Other....................................................................................        144        184
                                                                                           ---------  ---------
  Total Other Liabilities and Deferred Credits...........................................  $   2,736  $   2,006
                                                                                           ---------  ---------
                                                                                           ---------  ---------
</TABLE>

NOTE H -- SHAREHOLDERS' EQUITY

    STOCK  SPLIT.  In September 1995,  BellSouth's Board of Directors approved a
two-for-one stock split effected in the  form of a stock dividend, whereby  each
shareholder  of record as of  October 11, 1995 received  on November 8, 1995 one
additional share of common stock for each share owned as of the record date.  As
a  result of the split, 503,555,084 shares  were issued and $503 was transferred
from Paid-In Capital to Common Stock. Also in September 1995, BellSouth's  Board
of  Directors approved an increase in the  number of authorized shares of common
stock to  2,200,000,000  from  1,100,000,000.  Weighted  average  common  shares
outstanding  and per share amounts for  all periods presented have been restated
to reflect the stock split.

    PREFERRED STOCK AUTHORIZED.  BellSouth's Articles of Incorporation authorize
100 million shares of cumulative First Preferred Stock having a par value of  $1
per share, of which 30 million shares have been reserved and designated Series A
for  possible issuance under BellSouth's Shareholder Rights Plan. As of December
31, 1995, no preferred shares had been issued.

    SHAREHOLDER RIGHTS PLAN.   In 1989, BellSouth  adopted a Shareholder  Rights
Plan  by declaring a dividend  of one right for each  share of common stock then
outstanding and to be issued thereafter. Each right entitles shareholders to buy
one one-hundredth of  a share of  Series A  First Preferred Stock  for $175  per
share. The rights may be exercised only if a person or group acquires 10% of the
common  stock of BellSouth without the prior  approval of the Board of Directors
or announces a tender or exchange offer that would result in ownership of 25% or
more of the common stock. If a person or group acquires 10% of BellSouth's stock
without prior Board approval,  other shareholders are  then allowed to  purchase
BellSouth  common stock at half price. The rights currently trade with BellSouth
common stock and  may be redeemed  by the Board  of Directors for  one cent  per
right until they become exercisable, and thereafter under certain circumstances.
The rights expire in 1999.

                                      A-32
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE H -- SHAREHOLDERS' EQUITY (CONTINUED)
    GUARANTEE  OF ESOP  DEBT.   Financial reporting  practices require  that the
amount equivalent to BellSouth's guarantee of the amortizing notes issued by its
ESOP trusts be presented as a reduction  to Shareholders' Equity, as well as  an
increase  to debt.  The amount  recorded as  a decrease  in Shareholders' Equity
represents the cost  of unallocated  BellSouth common stock  purchased with  the
proceeds  of the amortizing  notes and the timing  difference resulting from the
shares allocated accounting method. All  ESOP shares are considered  outstanding
for  financial reporting purposes and, as  such, are included in the computation
of earnings  per  share. As  the  ESOP notes  are  repaid, the  amount  of  debt
guaranteed  decreases, and Shareholders' Equity increases accordingly (see Notes
F and I).

    SHARES HELD IN TRUST.  During  1993, 1994 and 1995, BellSouth issued  shares
to  grantor trusts  to provide  partial funding  for the  benefits payable under
certain non-qualified  benefit  plans. The  trusts  are irrevocable  and  assets
contributed  to the trusts  can only be  used to pay  such benefits with certain
exceptions. At December 31, 1995 and 1994, the assets held in the trusts consist
of cash and 13,753,204 and 12,524,174 shares, respectively, of BellSouth  common
stock  (restated to reflect the two-for-one stock  split). The total cost of the
BellSouth shares as  of the date  of funding  the trusts is  included in  Common
Stock  and Paid-In Capital;  however, because the  shares held in  trust are not
considered  outstanding  for  financial  reporting  purposes,  the  shares   are
reflected  separately  as Shares  Held in  Trust,  a reduction  to Shareholders'
Equity. Accordingly, there is no earnings per share impact.

NOTE I -- EMPLOYEE BENEFIT PLANS

    PENSION PLANS.   Substantially  all employees  of BellSouth  are covered  by
noncontributory  defined benefit  pension plans.  Principal plans  are discussed
below; other plans are not significant individually or in the aggregate.

    The plan  covering nonrepresented  employees is  a cash  balance plan  which
provides  pension  benefits determined  by  a combination  of compensation-based
service and additional  credits and individual  account-based interest  credits.
The cash balance plan is subject to a minimum benefit determined under a plan in
existence  for nonrepresented  employees prior  to July  1, 1993  which provided
benefits based upon credited service  and employees' average compensation for  a
specified  period. The  minimum benefit  under the  prior plan  is applicable to
employees retiring  through  2005. Both  the  1995 and  1994  projected  benefit
obligations  assume  interest and  additional credits  greater than  the minimum
levels specified in the written plan. Pension benefits provided for  represented
employees  are  based on  specified  benefit amounts  and  years of  service and
include the projected effect of future bargained-for improvements.

    BellSouth's funding policy is to make contributions to trust funds with  the
objective  of accumulating  sufficient assets  to pay  all pension  benefits for
which BellSouth is  liable. Contributions are  actuarially determined using  the
aggregate   cost  method,  subject   to  ERISA  and   Internal  Revenue  Service
limitations. Pension  plan assets  consist primarily  of equity  securities  and
fixed income investments.

    The components of net pension cost (income) are summarized below:

<TABLE>
<CAPTION>
                                                                                1995       1994       1993
                                                                              ---------  ---------  ---------
<S>                                                                           <C>        <C>        <C>
Service cost -- benefits earned during the year.............................  $     239  $     272  $     266
Interest cost on projected benefit obligation...............................        812        778        775
Actual loss (return) on plan assets.........................................     (3,041)       136     (1,735)
Net amortization and deferral...............................................      1,937     (1,158)       816
                                                                              ---------  ---------  ---------
    Net pension cost (income)...............................................  $     (53) $      28  $     122
                                                                              ---------  ---------  ---------
                                                                              ---------  ---------  ---------
</TABLE>

    Effective  January 1, 1994, the nonrepresented cash balance plan was divided
from one into four cash  balance plans which allowed  for costs to be  accounted
for more precisely based upon specific company

                                      A-33
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE I -- EMPLOYEE BENEFIT PLANS (CONTINUED)
demographic  information. The plan division had  no material impact on BellSouth
in 1994. Net pension cost (income) is  affected by changes in the discount  rate
and  other  actuarial assumptions.  The consolidated  net pension  cost (income)
amounts reflected above are  exclusive of curtailment  effects reflected in  the
work force reduction and restructuring activities discussed below.

    The  following table sets forth  the funded status of  the plans at December
31:

<TABLE>
<CAPTION>
                                                                                           1995       1994
                                                                                         ---------  ---------
<S>                                                                                      <C>        <C>
Actuarial present value of:
  Vested benefit obligation............................................................  $   8,853  $   7,431
                                                                                         ---------  ---------
                                                                                         ---------  ---------
  Accumulated benefit obligation.......................................................  $   9,961  $   8,404
                                                                                         ---------  ---------
                                                                                         ---------  ---------
  Projected benefit obligation.........................................................  $  11,994  $  10,115
Plan assets at fair value..............................................................     14,613     12,343
                                                                                         ---------  ---------
Plan assets in excess of projected benefit obligation..................................      2,619      2,228
Unrecognized net gain due to past experience different from assumptions made...........     (2,738)    (2,264)
Unrecognized prior service cost........................................................       (199)      (361)
Unrecognized net asset at transition...................................................       (151)      (171)
                                                                                         ---------  ---------
  Accrued pension cost.................................................................  $    (469) $    (568)
                                                                                         ---------  ---------
                                                                                         ---------  ---------
</TABLE>

    The significant actuarial assumptions at December 31, 1995 and 1994 were  as
follows:

<TABLE>
<CAPTION>
                                          1995   1994
                                          ----   -----
<S>                                       <C>    <C>
Weighted average discount rate..........    7.0%    8.25%
Weighted average rate of compensation
 increase...............................    5.7%    5.7%
Expected long-term rate of return on
 plan assets............................    8.0%    8.0%
</TABLE>

    POSTRETIREMENT   BENEFITS   OTHER   THAN  PENSIONS.      BellSouth  sponsors
postretirement  health  and  life  insurance  welfare  plans  for  most  of  its
nonrepresented  and represented employees. Effective  January 1, 1993, BellSouth
adopted SFAS No. 106, "Employers'  Accounting for Postretirement Benefits  Other
Than  Pensions,"  to account  for  these plans.  BellSouth's  transition benefit
obligation of $1,486  is being amortized  over 15 years,  the average  remaining
service  period of active plan participants  at adoption. The accounting for the
health care  plan does  not anticipate  future adjustments  to the  cost-sharing
arrangements  provided for  in the written  plan for employees  who retire after
December 31, 1991. As a result of the  adoption of SFAS No. 106, net income  for
1993 was reduced by approximately $23 ($.02 per share).

    BellSouth's  funding policy is to make contributions to trust funds with the
objective of accumulating sufficient assets to pay all health and life  benefits
for  which BellSouth is  liable. Contributions are  actuarially determined using
the aggregate  cost  method,  subject  to ERISA  and  Internal  Revenue  Service
limitations.  Assets in  the health and  life plans consist  primarily of equity
securities and fixed income investments.

                                      A-34
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE I -- EMPLOYEE BENEFIT PLANS (CONTINUED)
    Net postretirement benefit cost  (income) for the  years ended December  31,
1995, 1994 and 1993, respectively, is composed of the following:

<TABLE>
<CAPTION>
                                               1995              1994              1993
                                          ---------------   ---------------   ---------------
                                          HEALTH    LIFE    HEALTH    LIFE    HEALTH    LIFE
                                          ------   ------   ------   ------   ------   ------
<S>                                       <C>      <C>      <C>      <C>      <C>      <C>
Service cost -- benefits earned during
 the year...............................   $ 27    $   10    $ 35    $   13    $ 30    $    9
Interest on accumulated postretirement
 benefit obligation.....................    223        38     211        37     199        32
Actual loss (return) on plan assets.....   (185)     (125)     14       (12)    (43)      (35)
Amortization of transition liability
 (asset)................................    110       (13)    112       (13)    113       (13)
Other amortization and deferral, net....    115        77     (65)      (30)     (9)      (10)
                                          ------   ------   ------   ------   ------   ------
Net postretirement benefit cost
 (income)...............................   $290    $  (13)   $307    $   (5)   $290    $  (17)
                                          ------   ------   ------   ------   ------   ------
                                          ------   ------   ------   ------   ------   ------
</TABLE>

    The  consolidated net postretirement benefit cost (income) amounts reflected
above are exclusive of curtailment effects reflected in the work force reduction
and restructuring activities discussed below.

    The following table sets forth the plans' funded status at December 31, 1995
and 1994, respectively:

<TABLE>
<CAPTION>
                                                                                      1995                  1994
                                                                              --------------------  --------------------
                                                                               HEALTH      LIFE      HEALTH      LIFE
                                                                              ---------  ---------  ---------  ---------
<S>                                                                           <C>        <C>        <C>        <C>
Accumulated postretirement benefit obligation:
  Retirees..................................................................  $   1,909  $     305  $   1,835  $     249
  Fully eligible active plan participants...................................        712        178        304         69
  Other active plan participants............................................        687        137        507        132
                                                                              ---------  ---------  ---------  ---------
                                                                                  3,308        620      2,646        450
Plan assets at fair value...................................................      1,159        692        883        583
                                                                              ---------  ---------  ---------  ---------
Accumulated postretirement benefit obligation
 less than (in excess of) plan assets.......................................     (2,149)        72     (1,763)       133
Unrecognized prior service cost.............................................        103          5     --         --
Unrecognized net losses.....................................................        218        117        220         60
Unrecognized transition obligation (asset)..................................      1,153       (157)     1,425       (170)
                                                                              ---------  ---------  ---------  ---------
Prepaid (accrued) postretirement benefit cost...............................  $    (675) $      37  $    (118) $      23
                                                                              ---------  ---------  ---------  ---------
                                                                              ---------  ---------  ---------  ---------
</TABLE>

    The significant actuarial assumptions at December 31, 1995 and 1994 were  as
follows:

<TABLE>
<CAPTION>
                                                     1995      1994
                                                    -------   -------
<S>                                                 <C>       <C>
Weighted average discount rate....................       7.0%      8.75%
Weighted average rate of compensation increase....       5.7%      5.7%
Health care cost trend rate (1)...................       9.0%     11.0%
Expected long-term rate of return on plan assets
 (2)..............................................       8.0%      8.0%
</TABLE>

- ------------------------
(1) Trend  rate used to value the  accumulated postretirement obligation in 1995
    is assumed to decrease gradually to 5% in 2003; trend rate used in 1994  was
    assumed to decrease gradually to 5% in 2007.

(2) Rate net of an estimated 30% tax reduction for the nonrepresented employees'
    trust for both 1995 and 1994.

                                      A-35
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE I -- EMPLOYEE BENEFIT PLANS (CONTINUED)
    The  health care cost trend rate  assumption affects the amounts reported. A
one-percentage-point increase in the  assumed health care  cost trend rates  for
each   future  year  would  increase   the  accumulated  postretirement  benefit
obligation by $204 at December 31, 1995 and the estimated aggregate service  and
interest cost components of the 1995 postretirement benefit cost by $9.

    EFFECT  OF 1995 WORK FORCE REDUCTION  AND 1993 RESTRUCTURING ON PENSIONS AND
OTHER POSTRETIREMENT BENEFITS.  As a part of the work force reduction charge  in
1995  (see  Note  K), BellSouth  recorded  an  estimated liability  of  $381 for
curtailment losses  expected to  impact BellSouth's  pension and  postretirement
health  plans from January 1, 1996  through December 31, 1997. Substantially all
of such losses relate to postretirement health plans. The expected benefits from
curtailment gains will be recognized as they occur in 1996 and 1997.

    As a  part of  the restructuring  charge  in 1993  (see Note  K),  BellSouth
recorded  a liability  of $88 for  estimated net curtailment  losses expected to
impact BellSouth's pension  and postretirement health  plans; subsequently,  the
estimate  has been revised for actual  results and additional charges based upon
revised projections. Having recognized through  1995 the total net  curtailments
originally  projected  for  the  restructuring,  BellSouth  has  reevaluated the
original estimate  and charged  an  additional $55  for net  curtailment  losses
reflected  in the income  statement on a  line item combined  with the 1995 work
force reduction charge. The additional net  curtailment charge is a result of  a
greater  number of  employees terminating in  a retirement  eligible status than
originally  expected,  thus  generating  additional  losses  in  retiree  health
benefits and reduced gains in pensions.

    DEFINED  CONTRIBUTION  PLANS.    BellSouth  maintains  several  contributory
savings plans which cover substantially all employees. The BellSouth Savings and
Employee Stock  Ownership  Plan and  the  BellSouth Savings  and  Security  Plan
(collectively,  the ESOP Plans) are tax-qualified employee stock ownership plans
which cover the largest portion of the  employees. Assets of the plans are  held
by  two trusts (the  Trusts), which, in  turn, are part  of the BellSouth Master
Savings Trust. In 1990, a leveraged ESOP feature was incorporated into the  ESOP
Plans.  With proceeds  from the  ESOP notes (see  Note F),  the Trusts purchased
shares of BellSouth common stock in the open market which will be used, in part,
to fulfill BellSouth's  matching contribution obligation  over the 13-year  debt
repayment period of the leveraged ESOP program.

    Employee  participants  contribute part  of  their annual  compensation, via
payroll deductions,  to  the  ESOP Plans,  a  portion  of which  is  matched  by
BellSouth.  The  matching  amount, stated  in  percentage terms  and  applied to
certain eligible amounts, is determined annually by the Board of Directors.  The
match  consists of shares of  BellSouth common stock that  were purchased by the
Trusts with proceeds from the ESOP Notes, or that are purchased by the Trusts in
the market from time to time should there be insufficient shares available  from
the  Trust. The shares are allocated to  each participant's account based on the
market price of the shares  at the time of  allocation. Shares are released  for
allocation  as each semi-annual loan payment is made. None of the shares held by
the ESOP Plans is subject to repurchase.

    BellSouth makes annual contributions to the  Trusts to fund the ESOP's  debt
service,  plus that amount required to  purchase any additional shares allocated
to participant accounts, less  dividends received by  the Trusts. All  dividends
received by the Trusts on shares purchased with the proceeds from the ESOP notes
are used for debt service.

    In  1993,  new authoritative  guidance  became effective  which  created new
accounting requirements  for certain  ESOPs, and  was elective  for all  others.
BellSouth  has  elected to  continue the  existing  accounting guidance  and has
adopted the new disclosure requirements applicable to all ESOPs. As a  leveraged
ESOP, BellSouth recognizes expense using the shares allocated accounting method,
which combines the cost of the

                                      A-36
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE I -- EMPLOYEE BENEFIT PLANS (CONTINUED)
shares allocated for the period plus interest incurred, reduced by the dividends
used  to service the ESOP  debt. Dividends on all ESOP  shares are recorded as a
reduction to  retained  earnings  and  all  ESOP  shares  are  included  in  the
computation of earnings per share.

<TABLE>
<CAPTION>
                                                                       1995           1994           1993
                                                                   -------------  -------------  -------------
<S>                                                                <C>            <C>            <C>
Compensation cost................................................            $83            $77            $68
Interest expense.................................................            $29            $39            $40
Actual interest on ESOP Notes....................................            $62            $66            $70
Cash contributions, excluding dividends paid
 to the Trusts...................................................           $101           $100            $85
Dividends paid to the Trusts, used for debt service..............            $44            $42            $44
Shares allocated to participants.................................     11,942,278      9,621,034      7,343,314
Shares committed to be released..................................       --             --             --
Shares unallocated...............................................     19,836,446     22,157,690     24,435,410
</TABLE>

    BellSouth  also maintains certain defined  contribution plans for most other
employees  not  covered  by  the  ESOP  Plans.  BellSouth's  contributions  were
approximately $12, $15 and $13 in 1995, 1994 and 1993, respectively.

NOTE J -- STOCK OPTION PLANS
    In April 1995, BellSouth shareholders approved the adoption of the BellSouth
Corporation  Stock Plan  (the Stock Plan).  The Stock Plan  provides for various
types of grants to  key employees, including  stock options, stock  appreciation
rights  (SARs), restricted  shares, and  performance-based awards.  One share of
BellSouth common stock is the underlying  security for any award. The  aggregate
number  of shares of BellSouth common stock which may be granted in any calendar
year shall not  exceed one  percent of  the shares  outstanding at  the time  of
grant.  Prior  to adoption  of the  Stock  Plan, awards  were granted  under the
BellSouth Corporation Stock Option Plan  (the Stock Option Plan). Stock  options
granted  under these plans  entitle an optionee to  purchase shares of BellSouth
common stock  within prescribed  periods at  either a  price equal  to the  fair
market  value on the date of grant or at a price in excess of the stock price on
the date  of grant.  SARs entitle  an optionee  to surrender  unexercised  stock
options  for cash or stock equal  to the excess of the  fair market value of the
surrendered shares over the option price  of such shares. Options granted  under
these  plans generally become  exercisable at the  end of five  years and have a
term of 10 years.

    In April  1995, BellSouth  shareholders also  approved the  adoption of  the
BellSouth  Corporation  Non-Employee  Director Stock  Plan  (the  Director Stock
Plan). The Director Stock Plan provides for grants of stock options and SARs  to
non-employee  directors up to an aggregate of 300,000 shares of BellSouth common
stock. Under the plan, each non-employee director will be granted on the date of
each annual  shareholders' meeting  an  option to  purchase 1,000  shares.  Each
option  granted will  include the grant  of a  tandem SAR. The  option price per
share is equal to the  fair market value on the  date of grant. Options  granted
under the Director Stock Plan become exercisable at the end of one year and have
a term of 10 years.

    Of  the total  14,287,748 shares  covered by  outstanding options  under all
plans at December 31, 1995, 488,938 were accompanied by SARs.

                                      A-37
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE J -- STOCK OPTION PLANS (CONTINUED)
    The following table  summarizes the activity  for stock options  outstanding
(1):

<TABLE>
<CAPTION>
                                                                         1995               1994               1993
                                                                   ----------------   ----------------   ----------------
<S>                                                                <C>                <C>                <C>
Options outstanding at January 1.................................        10,345,924          7,308,284          6,873,448
Options granted..................................................         5,269,040          3,525,722          1,680,604
Options exercised................................................       (1,112,220)          (260,996)        (1,139,016)
Options cancelled/forfeited......................................         (214,996)          (227,086)          (106,752)
                                                                          ---------          ---------           --------
Options outstanding at December 31...............................        14,287,748         10,345,924          7,308,284
                                                                          ---------          ---------           --------
                                                                          ---------          ---------           --------
</TABLE>

<TABLE>
<S>                                                                <C>                    <C>                 <C>
Option prices per common share:
  Granted........................................................  $29.53 - $43.56        $25.34 - $42.21     $25.34 - $31.09
  Exercised......................................................  $16.17 - $30.84        $ 6.49 - $29.12     $11.38 - $29.12
  Cancelled/forfeited............................................  $16.17 - $31.87        $16.17 - $42.21     $16.17 - $29.12
  Outstanding at year-end........................................  $16.17 - $43.56        $16.17 - $42.21     $ 6.49 - $31.09
Options exercisable at year-end..................................     5,242,258              4,667,262           2,815,828
Shares available for grant at
 December 31.....................................................    10,074,447             10,050,096          10,031,038
</TABLE>

- ------------------------
(1)  Reflects the two-for-one stock split as  if it occurred as of the beginning
    of the earliest period presented.

NOTE K -- WORK FORCE REDUCTION/RESTRUCTURING CHARGES

    1995 WORK FORCE REDUCTION CHARGE.  In the fourth quarter of 1995,  BellSouth
recognized  a  pretax charge  of $1,082  related to  work force  reductions. The
primary component of the charge, $942  for planned work force reductions in  the
core wireline business by the end of 1997, consists of $561 under the provisions
of SFAS No. 112, "Employers' Accounting for Postemployment Benefits," related to
those employees who are expected to receive severance benefits under preexisting
separation  plans, and $381 for curtailment  losses under the provisions of SFAS
No. 88,  "Employers'  Accounting for  Settlements  and Curtailments  of  Defined
Benefit   Pension  Plans  and  for  Termination  Benefits"  and  SFAS  No.  106,
"Employers'  Accounting  for  Postretirement  Benefits  Other  Than   Pensions."
Substantially  all of the  curtailment losses relate  to postretirement benefits
other than pensions. The remaining components of the charge are $85 for expected
severance benefit payments  after 1997,  also under SFAS  No. 112,  and $55  for
additional  net curtailment losses related to employee reductions under the 1993
restructuring plan.

    1993 RESTRUCTURING CHARGE.   The results  of operations for  the year  ended
December  31,  1993 include  a $1,136  restructuring charge.  The restructuring,
which was  completed in  1995, was  undertaken to  redesign and  streamline  the
fundamental  processes  and  work  activities  in  BellSouth Telecommunications'
telephone operations to better respond  to an increasingly competitive  business
environment.

    The  material  components of  the  charge related  to  the reduction  of the
workforce by 10,200  employees. Through December  31, 1995, employee  reductions
related to the restructuring plan were 1,300 in 1993, 3,900 in 1994 and 5,000 in
1995.  The  components  of  the  charge  consisted  of  provisions  of  $368 for
separation  payments   and  relocations   of  remaining   employees,  $343   for
consolidation  and  elimination of  certain operations  facilities and  $425 for
enabling changes  to  information  systems,  primarily  those  used  to  provide
services to existing customers.

                                      A-38
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE L -- INCOME TAXES
    Effective  January 1, 1993, BellSouth adopted  SFAS No. 109, "Accounting for
Income Taxes," which applies a balance sheet approach to income tax  accounting.
In  accordance with the standard, the balance sheet reflects the anticipated tax
impact of future taxable income or  deductions implicit in the balance sheet  in
the  form  of temporary  differences.  These temporary  differences  reflect the
difference between  the basis  in  assets and  liabilities  as measured  in  the
financial  statements and as measured  by tax laws using  enacted tax rates. The
cumulative effect  to January  1,  1993 of  the adoption  of  SFAS No.  109  was
recorded as a $8 reduction to 1993 income tax expense.

    Upon  adoption in 1993,  BellSouth, for its  regulated operations, reflected
only the balance sheet impact of SFAS No. 109, in accordance with the provisions
of SFAS  No.  71.  Specifically, BellSouth  Telecommunications  recorded  a  net
regulatory  liability of $538 to correspond to the net reduction in deferred tax
liabilities; the reduction resulted from changes in tax rates and from temporary
differences which  were  previously flowed  through.  The balance  of  such  net
liability  at  December 31,  1994, included  in  Other Liabilities  and Deferred
Credits, was $304.  In 1995,  this net  regulatory liability  was eliminated  in
conjunction with the discontinuance of SFAS No. 71.

    The provision for income taxes is summarized as follows:

<TABLE>
<CAPTION>
                                                                                   1995       1994       1993
                                                                                 ---------  ---------  ---------
<S>                                                                              <C>        <C>        <C>
Federal:
  Current......................................................................  $   1,061  $   1,082  $   1,080
  Deferred, net................................................................       (148)        34       (532)
  Investment tax credits, net..................................................        (69)       (73)       (88)
                                                                                 ---------  ---------  ---------
                                                                                       844      1,043        460
                                                                                 ---------  ---------  ---------
State:
  Current......................................................................        203        180        174
  Deferred, net................................................................        (23)        20        (62)
                                                                                 ---------  ---------  ---------
                                                                                       180        200        112
                                                                                 ---------  ---------  ---------
    Total provision for income taxes...........................................  $   1,024  $   1,243  $     572
                                                                                 ---------  ---------  ---------
                                                                                 ---------  ---------  ---------
</TABLE>

    Extraordinary  losses in 1995 are presented in the Consolidated Statement of
Income net of tax benefits totaling $1,780,  of which $49 is current and  $1,731
is  deferred. In 1993, the extraordinary loss  and accounting change were net of
tax benefits totaling $102, of which $59 was current and $43 was deferred.

                                      A-39
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE L -- INCOME TAXES (CONTINUED)
    Temporary  differences  which   gave  rise  to   deferred  tax  assets   and
(liabilities) at December 31 were as follows:

<TABLE>
<CAPTION>
                                                                                            1995       1994
                                                                                          ---------  ---------
<S>                                                                                       <C>        <C>
Compensation related....................................................................  $     627  $     545
Work force reduction/restructuring charges..............................................        370        238
Regulatory sharing accruals.............................................................        114         92
Bad debts...............................................................................         89         88
Other...................................................................................        172        159
                                                                                          ---------  ---------
                                                                                              1,372      1,122
Valuation allowance.....................................................................         (8)        (7)
                                                                                          ---------  ---------
  Deferred Tax Assets...................................................................      1,364      1,115
                                                                                          ---------  ---------
Depreciation............................................................................     (2,042)    (3,731)
Equity investments......................................................................       (361)      (367)
Licenses................................................................................       (190)      (194)
Issue basis accounting..................................................................       (207)       (58)
Other...................................................................................       (129)      (180)
                                                                                          ---------  ---------
  Deferred Tax Liabilities..............................................................     (2,929)    (4,530)
                                                                                          ---------  ---------
    Net Deferred Tax Liability..........................................................  $  (1,565) $  (3,415)
                                                                                          ---------  ---------
                                                                                          ---------  ---------
</TABLE>

    The  decrease in  the net  deferred tax  liability is  primarily due  to the
discontinuance of  SFAS No.  71. The  valuation allowance  primarily relates  to
state  net operating  losses that will  not be utilized  during the carryforward
period. Of the Net Deferred Tax Liability at December 31, 1995 and 1994, $85 and
$232, respectively, was  current and  $(1,650) and  $(3,647), respectively,  was
noncurrent.

    A  reconciliation of  the Federal statutory  income tax  rate to BellSouth's
effective tax rate follows:

<TABLE>
<CAPTION>
                                                                                     1995       1994       1993
                                                                                   ---------  ---------  ---------
<S>                                                                                <C>        <C>        <C>
Federal statutory tax rate.......................................................       35.0%      35.0%      35.0%
State income taxes, net of Federal income tax benefit............................        4.5        4.0        4.8
Amortization of investment tax credits...........................................       (2.7)      (2.1)      (5.5)
Equity of unconsolidated subsidiaries............................................        2.0        0.6     --
Benefit of capital loss carryforward.............................................       (0.4)      (1.1)    --
Miscellaneous items, net.........................................................        1.2         .1        1.3
                                                                                         ---        ---        ---
  Effective tax rate.............................................................       39.6%      36.5%      35.6%
                                                                                         ---        ---        ---
                                                                                         ---        ---        ---
</TABLE>

NOTE M -- CUMULATIVE EFFECT OF ACCOUNTING CHANGE
    BellSouth adopted,  effective January  1, 1993,  SFAS No.  112,  "Employers'
Accounting  for  Postemployment Benefits."  SFAS No.  112 requires  employers to
accrue the  cost  of postemployment  benefits  provided to  former  or  inactive
employees  after employment but before retirement,  including but not limited to
worker's compensation,  disability, and  continuation of  health care  benefits.
Previously, BellSouth used the cash method to account for such costs. A one-time
charge of $67 ($.06 per share), net of a deferred tax benefit of $43, related to
adoption  of this statement was recognized  as a change in accounting principle.
The effect of the change on BellSouth's 1993 operating results was not material.

                                      A-40
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE N -- SUPPLEMENTAL CASH FLOW INFORMATION

<TABLE>
<CAPTION>
                                                                             1995       1994       1993
                                                                           ---------  ---------  ---------
<S>                                                                        <C>        <C>        <C>
CASH PAID FOR:
Income Taxes.............................................................  $   1,231  $   1,375  $   1,145
                                                                           ---------  ---------  ---------
                                                                           ---------  ---------  ---------
Interest.................................................................  $     760  $     665  $     755
                                                                           ---------  ---------  ---------
                                                                           ---------  ---------  ---------
NONCASH INVESTING AND FINANCING ACTIVITIES:
Shares Issued to Grantor Trusts..........................................  $      38  $      43  $     293
                                                                           ---------  ---------  ---------
                                                                           ---------  ---------  ---------
Common and Treasury Shares Issued in Lieu of Cash Dividends Under
 Shareholder Dividend Reinvestment and Stock Purchase Plan...............  $  --      $  --      $      66
                                                                           ---------  ---------  ---------
                                                                           ---------  ---------  ---------
</TABLE>

NOTE O -- FINANCIAL INSTRUMENTS
    The   following  disclosure  of  the   estimated  fair  value  of  financial
instruments is presented  in accordance  with the  provisions of  SFAS No.  107,
"Disclosures  about  Fair Value  of Financial  Instruments." The  estimated fair
value amounts have been determined using available market information  described
below.  Since  judgment  is required  to  develop the  estimates,  the estimated
amounts presented herein  may not be  indicative of the  amounts that  BellSouth
could realize in a current market exchange.

<TABLE>
<CAPTION>
                                                            1995                   1994
                                                    --------------------   ---------------------
                                                    RECORDED  ESTIMATED    RECORDED   ESTIMATED
                                                     AMOUNT   FAIR VALUE    AMOUNT    FAIR VALUE
                                                    --------  ----------   --------   ----------
<S>                                                 <C>       <C>          <C>        <C>
BALANCE SHEET FINANCIAL INSTRUMENTS
    Assets (Liabilities):
      Cash and cash equivalents...................  $  1,711   $  1,711    $    606    $   606
      Temporary cash investments..................        71         71          51         51
      Bank loans..................................       (85)       (85)        (45)       (45)
      Commercial paper............................    (2,302)    (2,302)     (1,839)    (1,839)
      Long-Term Debt:
        BellSouth Telecommunications Debentures...    (5,076)    (5,079)     (4,605)    (4,177)
        BellSouth Telecommunications Notes........    (2,175)    (2,216)     (1,875)    (1,670)
        Guarantee of ESOP Debt....................      (647)      (803)       (694)      (717)
        BellSouth Capital Funding Corporation
         Notes....................................      (544)      (587)       (374)      (363)
      Foreign Exchange Forward Contracts:
        Contract amount receivable................        27         27          68         68
        Contract amount payable...................       (27)       (27)        (67)       (67)
      Currency Swap...............................        20         20          12         12
OFF BALANCE SHEET FINANCIAL INSTRUMENTS
    Interest Rate Swaps:
      With unrealized gains.......................        --         --          --          1
      With unrealized losses......................        --        (10)         --         (3)
</TABLE>

    CASH  AND CASH EQUIVALENTS/TEMPORARY CASH INVESTMENTS.  At December 31, 1995
and 1994, the recorded amounts for cash and cash equivalents and temporary  cash
investments,  respectively, approximate fair value  due to the short-term nature
of these instruments.

    DEBT.  At December 31,  1995 and 1994, the  recorded amounts for bank  loans
and  commercial paper approximate fair value due to the short-term nature of the
liabilities. The  estimates  of  fair  value  for  BellSouth  Telecommunications
Debentures   and   Notes   are   estimated   based   on   the   closing   market

                                      A-41
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE O -- FINANCIAL INSTRUMENTS (CONTINUED)
prices for each issue  at December 31, 1995  and 1994, respectively. Fair  value
estimates  for  the  Guarantee  of  ESOP  Debt  and  BellSouth  Capital  Funding
Corporation Notes are based on quotes from dealers.

    OTHER FINANCIAL INSTRUMENTS.  BellSouth is party to foreign exchange forward
contracts, currency swap  agreements and  interest rate swap  agreements in  its
normal  course  of business  for purposes  other  than trading.  These financial
instruments are  used to  mitigate  foreign currency  and interest  rate  risks,
although  to some  extent they  expose the  company to  market risks  and credit
risks. The credit risks associated with these instruments are controlled through
the  evaluation  and  continual  monitoring  of  the  creditworthiness  of   the
counterparties.  In the event that  a counterparty fails to  meet the terms of a
contract or agreement, BellSouth's exposure is  limited to the currency rate  or
interest  rate differential.  Such contracts  and agreements  have been executed
with creditworthy financial institutions. As such, BellSouth considers the  risk
of nonperformance to be remote.

    FOREIGN  EXCHANGE FORWARD CONTRACTS.  Foreign exchange forward contracts are
contracts for delivery  or purchase  of foreign currencies  at specified  future
dates.  The fair  values of  such contracts are  estimated based  on quotes from
brokers. BellSouth enters into foreign  exchange forward contracts primarily  as
hedges  relating to identifiable currency exposures. These financial instruments
are  designed  to  minimize  exposure   and  reduce  risk  from  exchange   rate
fluctuations in the normal course of business.

    As of December 31, 1995, BellSouth had foreign exchange forward contracts to
buy  $27 worth  of German  Marks. At  December 31,  1994, BellSouth  had foreign
exchange forward contracts to sell $67 worth of German Marks.

    CURRENCY SWAP.  Currency swap contracts provide for the exchange of  defined
cash  flows between  two currencies  at specified times.  The fair  value of the
currency swap is estimated based on quotes from brokers. BellSouth entered  into
a  currency swap in 1994 to hedge European Currency Units (ECU) 125,000,000 debt
issued by Capital Funding. The currency swap and related debt mature in February
1999.

    At December  31, 1995,  the net  currency swap  receivable was  $20 and  the
related  net interest receivable was $8, both  of which are included in accounts
receivable in the consolidated balance sheet at December 31, 1995. The  interest
rate  on  the ECU  debt is  5.25%.  The currency  swap effectively  converts the
interest rate on such ECU debt from  5.25% payable in ECUs to 5.247% payable  in
U.S. dollars.

    INTEREST  RATE SWAPS.  Interest  rate swap agreements require counterparties
to exchange interest  cash flows on  a specified  amount of debt  for a  defined
period.  The fair values of interest rate swap agreements are estimated based on
quotes from  dealers. In  order to  manage exposure  to interest  rate  changes,
BellSouth  enters  into  interest rate  swap  agreements to  exchange  fixed and
variable  rate  interest  payment  obligations  without  the  exchange  of   the
underlying principal amounts. These agreements have been used to adjust interest
on certain fixed and variable rate obligations.

                                      A-42
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE O -- FINANCIAL INSTRUMENTS (CONTINUED)
    Summarized  below are the  types of interest rate  swaps outstanding and the
related weighted-average interest  rates. Such  swaps mature in  either 1996  or
2002.

<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                                              ------------------
                                                                               1995       1994
                                                                              -------    -------
<S>                                                                           <C>        <C>
Pay Fixed Rate/Receive Variable Rate
  Notional amount..........................................................   $   96     $   95
  Average rate paid........................................................        7.38%      6.97%
  Average rate received....................................................        6.05%      5.08%
Pay Variable Rate/Receive Fixed Rate
  Notional amount..........................................................   $   75     $   75
  Average rate paid........................................................        5.96%      5.36%
  Average rate received....................................................        4.86%      4.86%
</TABLE>

    OTHER.  BellSouth has also issued letters of credit and financial guarantees
which  approximate $340 at December  31, 1995. Since there  is no market for the
instruments, it is not practicable to estimate their fair value.

    CONCENTRATIONS OF  CREDIT RISK.    Financial instruments  which  potentially
subject   BellSouth  to  credit  risk  consist  principally  of  trade  accounts
receivable. Concentrations of  credit risk  with respect  to these  receivables,
other than those from interexchange carriers, are limited due to the composition
of  the  customer  base,  which  includes  a  large  number  of  individuals and
businesses. At  December  31,  1995  and  1994,  approximately  $520  and  $448,
respectively, of trade accounts receivable were from interexchange carriers.

NOTE P -- COMMITMENTS AND CONTINGENCIES

    LEASES.   BellSouth  has entered  into operating  leases for  facilities and
equipment used in operations.  Rental expense under  operating leases was  $252,
$311 and $300 for 1995, 1994 and 1993, respectively. Capital leases currently in
effect are not significant.

    The  following table summarizes the approximate future minimum rentals under
noncancelable operating leases in effect at December 31, 1995:

<TABLE>
<CAPTION>
                                                1996       1997       1998       1999       2000     THEREAFTER     TOTAL
                                              ---------  ---------  ---------  ---------  ---------  -----------  ---------
<S>                                           <C>        <C>        <C>        <C>        <C>        <C>          <C>
Minimum rentals.............................  $     166  $     140  $      99  $      81  $      64   $     508   $   1,058
                                              ---------  ---------        ---        ---        ---       -----   ---------
                                              ---------  ---------        ---        ---        ---       -----   ---------
</TABLE>

    OUTSIDE PLANT.  BellSouth  currently self-insures all  of its outside  plant
against  casualty losses.  The net  book value of  outside plant  was $8,080 and
$10,459 at  December 31,  1995  and 1994,  respectively.   Such  outside  plant,
located  in the nine Southeastern states served by BellSouth Telecommunications,
is susceptible  to  damage from  severe  weather conditions  and  other  perils,
including hurricanes.

    LEGAL  ACTIONS.   BellSouth and its  subsidiaries are subject  to claims and
proceedings arising in the ordinary course of business involving allegations  of
personal  injury, breach  of contract, anti-competitive  conduct, employment law
issues and other matters. BellSouth Telecommunications is also subject to claims
and proceedings attributable to  pre-divestiture events involving  environmental
liabilities,  rates, taxes, contracts and  torts. Certain contingent liabilities
for pre-divestiture events are shared by AT&T Corp. and the operating  telephone
companies.  While complete assurance  cannot be given  as to the  outcome of any
pending or  threatened  legal actions,  BellSouth  believes that  any  financial
impact would not be material to its financial position, annual operating results
or cash flows.

                                      A-43
<PAGE>
                             BELLSOUTH CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS)

NOTE Q -- QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
    In the following summary of quarterly financial information, all adjustments
necessary  for a fair presentation of each period were included. The results for
fourth quarter  1995 include  a work  force reduction  charge of  $1,082,  which
reduced net income by $663.

<TABLE>
<CAPTION>
                                                      FIRST      SECOND     THIRD      FOURTH
                                                     QUARTER    QUARTER    QUARTER    QUARTER
                                                    ---------   --------   --------   --------
<S>                                                 <C>         <C>        <C>        <C>
1995
Operating Revenues................................  $   4,299   $  4,390   $  4,432   $  4,765
Operating Income (Loss)...........................  $   1,095   $  1,096   $  1,058   $     43

Income (Loss) Before Extraordinary Losses.........  $     547   $    557   $    559   $    (99)
Extraordinary Loss for Discontinuance of
 SFAS No. 71, net of tax..........................     --         (2,718)     --         --
Extraordinary Loss on Early Extinguishment of
 Debt, net of tax.................................     --            (16)     --           (62)
                                                    ---------   --------   --------   --------
Net Income (Loss).................................  $     547   $ (2,177)  $    559   $   (161)
                                                    ---------   --------   --------   --------
                                                    ---------   --------   --------   --------

Earnings Per Share:
  Income (Loss) Before Extraordinary Losses.......  $     .55   $    .56   $    .56   $   (.10)
Extraordinary Loss for Discontinuance of
 SFAS No. 71, net of tax..........................     --          (2.73)     --         --
Extraordinary Loss on Early Extinguishment of
 Debt, net of tax.................................     --           (.02)     --          (.06)
                                                    ---------   --------   --------   --------
  Net Income (Loss)...............................  $     .55   $  (2.19)  $    .56   $   (.16)
                                                    ---------   --------   --------   --------
                                                    ---------   --------   --------   --------

1994
Operating Revenues................................  $   4,124   $  4,128   $  4,198   $  4,395
Operating Income..................................  $   1,012   $  1,002   $    994   $  1,050
Net Income........................................  $     585   $    517   $    500   $    558
Earnings Per Share................................  $     .59   $    .52   $    .50   $    .56
</TABLE>

                                      A-44
<PAGE>
                             BELLSOUTH CORPORATION
                            MARKET AND DIVIDEND DATA

    The  principal market for trading in BellSouth  common stock is the New York
Stock Exchange,  Inc. (NYSE).  BellSouth  common stock  is  also listed  on  the
Boston, Chicago, Pacific and Philadelphia exchanges in the United States and the
London,  Zurich, Basel,  Geneva, Frankfurt  and Amsterdam  exchanges. The ticker
symbol for  BellSouth common  stock is  BLS.  At February  1, 1996,  there  were
1,136,035  holders of  record of  BellSouth common  stock. The  market price and
dividend information listed below  has been adjusted  for the two-for-one  stock
split  effective in November 1995. Market price data were obtained from the NYSE
Composite Tape, which encompasses trading  on the principal United States  stock
exchanges  as  well as  off-board  trading. High  and  low prices  represent the
highest and lowest sales prices for the periods indicated.

<TABLE>
<CAPTION>
                                                                                                           PER
                                                                                     MARKET PRICES        SHARE
                                                                                   ------------------    DIVIDENDS
                                                                                    HIGH        LOW      DECLARED
                                                                                   -------    -------    --------
<S>                                                                                <C>        <C>        <C>
1995
First Quarter...................................................................   $30 3/8    $26 7/8    $  .345
Second Quarter..................................................................    32 1/4     29 1/8       .345
Third Quarter...................................................................    36 7/8     31           .36
Fourth Quarter..................................................................    43 7/8     36 3/8       .36

1994
First Quarter...................................................................   $30 3/4    $26 1/2    $  .345
Second Quarter..................................................................    31 3/4     27 3/4       .345
Third Quarter...................................................................    31 3/4     27 3/8       .345
Fourth Quarter..................................................................    28 1/8     25 1/4       .345

1993
First Quarter...................................................................   $28 3/4    $25 1/4    $  .345
Second Quarter..................................................................    28 1/2     25 3/8       .345
Third Quarter...................................................................    31 1/2     27 1/8       .345
Fourth Quarter..................................................................    32         27 1/8       .345
</TABLE>

STOCK TRANSFER AGENT AND REGISTRAR

    Chemical Mellon Shareholder Services LLC is BellSouth's stock transfer agent
and registrar.

                                      A-45
<PAGE>
                             BELLSOUTH CORPORATION
                               DOMESTIC CELLULAR
                          PROPORTIONATE OPERATING DATA
                             (DOLLARS IN MILLIONS)
                                  (UNAUDITED)

    The following table  sets forth unaudited,  supplemental financial data  for
BellSouth's  domestic cellular operations reflecting proportionate consolidation
of entities in which BellSouth has  an interest. This presentation differs  from
the  consolidation methodology  used to prepare  BellSouth's principal financial
statements in  accordance with  generally  accepted accounting  principles.  The
proportionate   operating  data  reflect  BellSouth's  ownership  percentage  of
entities consolidated for financial reporting purposes and BellSouth's ownership
percentage in the  entities which  are accounted for  on the  equity method  for
financial   reporting  purposes.  The  data  exclude  gains  (losses)  from  the
disposition of property interests and include equipment revenue, net of cost.

<TABLE>
<CAPTION>
                                                                                    YEAR ENDED DECEMBER 31,
                                                                                   -------------------------
                                                                                    1995              1994
                                                                                   -------           -------
<S>                                                                                <C>               <C>
Cellular Revenue, net............................................................  $ 1,888           $ 1,465
                                                                                   -------           -------
Operating Expenses...............................................................    1,065               834
Depreciation and Amortization....................................................      298               234
                                                                                   -------           -------
    Total Operating Expenses.....................................................    1,363             1,068
                                                                                   -------           -------
Operating Income.................................................................      525               397
Other Expenses, net (including interest and taxes)...............................      233               164
                                                                                   -------           -------
    Net Income...................................................................  $   292           $   233
                                                                                   -------           -------
                                                                                   -------           -------
Operating Margins as a Percentage of Revenue:
  Including Depreciation and Amortization........................................     27.8%             27.1%
  Excluding Depreciation and Amortization........................................     43.6%             43.1%
Operational Comparisons (thousands):
  Proportionate Cellular Population Served.......................................   39,937            39,206
  Proportionate Cellular Customers...............................................    2,847             2,155
</TABLE>

                                      A-46
<PAGE>
                             BELLSOUTH CORPORATION
                          1155 PEACHTREE STREET, N.E.
                             ATLANTA, GA 30309-3610
                                      LOGO
                           PRINTED ON RECYCLED PAPER
<PAGE>

                         [021596/1300 DRAFT]

                      BELLSOUTH CORPORATION
             OFFICER SHORT TERM INCENTIVE AWARD PLAN
                         (Effective 1996)

1.0  PURPOSE.

     The purpose of the BellSouth Corporation Officer Short Term Incentive
Award Plan is to provide Officers with incentive compensation, in the
discretion of the Committee, based upon a combination of the achievement of
financial, customer service, shareholder return, individual strategic or
other objectives as the Committee may determine in its discretion, but
subject to the achievement of an overall shareholder-approved performance
goal based on Consolidated Earnings in order that payments are deductible
under Section 162(m) of the Code.

2.0  DEFINITIONS.

     Each term set forth in this Section 2.0 shall have the respective
meaning set forth opposite such term for purposes of this Plan, and when the
defined meaning is intended the term is capitalized.

     "Beneficiary" means the person designated by an Officer to receive any
award paid following the Officer's death as determined pursuant to Section
8.2.

     "Board" means the Board of Directors of the Company.

     "Chief Executive Officer" means the Chief Executive Officer of the
Company .

     "Code" means the Internal Revenue Code of 1986, as amended from time to
time.

     "Committee" means the Nominating and Compensation Committee of the
Board, or any successor committee of the Board which satisfies the
requirement of Section 162(m)(4)(C)(i) of the Code.

     "Company" means BellSouth Corporation, a Georgia corporation.

     "Consolidated Earnings" means consolidated net income for the year for
which a bonus is paid, as shown on the audited consolidated statement of
income of the Company, adjusted to omit the effects of extraordinary items,
gain or loss on the disposal of a business segment (other than provisions for
operating losses or income during the phase-out period), unusual or
infrequently occurring events and transactions and the cumulative effects of
changes in accounting principles, all as determined in accordance with
generally accepted accounting principles.





<PAGE>

     "Officer" means any executive of the Company or any Subsidiary who is a
member of the executive compensation group under the Company's compensation
practices.

     "Plan" means this BellSouth Corporation Officer Short Term Incentive
Award Plan, as effective for 1996 and as thereafter amended from time to time.

     "Subsidiary" means any corporation, joint venture or partnership in
which the Company owns directly or indirectly (i) with respect to a
corporation, stock possessing at least ten percent (10%) of the total
combined voting power of all classes of stock in the corporation, or (ii) in
the case of a joint venture or partnership, a ten percent (10%) or more
interest in the capital or profits of such joint venture or partnership.

3.0  EFFECTIVE DATE.

     The Plan shall be effective beginning for Awards granted for 1996 and
shall remain in effect until terminated by the Committee.  This Plan replaces
the BellSouth Corporation Short Term Incentive Plan as previously in effect.
Notwithstanding the above, this Plan is subject to approval by Company
shareholders on April 22, 1996, and will be null and void if not approved on
such date.

4.0  ADMINISTRATION.

     This Plan shall be administered by the Committee.  The Committee shall
(a) determine who is an eligible Officer under the Plan, (b) determine the
amount of any Awards under the Plan, (c) determine the terms and conditions
of all election and other forms under the Plan, (d) interpret the Plan, and
(e) make all other decisions relating to the operation of the Plan.  The
Committee's actions and determinations under the Plan shall be completely at
its sole, absolute and final discretion,  and all such Commitee actions and
determinations shall be final and binding on all persons. No member of the
Committee shall be personally liable for any action, determination, or
interpretation with respect to the Plan or Awards.  All members of the
Committee shall be protected by the Company, to the fullest extent permitted
by applicable law, in respect of  any such action, determination or
interpretation.  The Committee may adopt such regulations and guidelines as
it deems are necessary or appropriate for the administration of the Plan.

5.0  ELIGIBILITY.

     Only Officers shall be eligible for Awards under this Plan.  Officers
are not rendered ineligible by reason of being a member of the Board.  The
Committee may establish such additional rules for eligibility as it
determines are appropriate.  The actual payment of an Award to any eligible
Officer shall be at the discretion of the Committee as provided in Section
6.0 and related sections of the Plan.





<PAGE>


6.0  AWARDS

6.1  COMMITTEE DISCRETION.  The amount of any Award to be paid to an eligible
Officer shall be determined by the Committee in its discretion, subject only
to the limits of Section 6.2.  The Committee in making its determination
shall take into consideration the recommendations of the Chief Executive
Officer, except in the case of an Award to the Chief Executive Officer;  the
Officer's contribution to the achievement of Company objectives; the
achievement of financial, service, shareholder return or other objectives
which the Committee may establish for this purpose; or such additional or
replacement factors as the Committee may deem  relevant.  The Committee from
time to time may establish written objectives, weightings and other
guidelines for its use in exercising its discretion under this Section 6.1.

6.2.  PERFORMANCE-BASED LIMIT.  Awards only  shall be payable under this Plan
for a year if the Company has positive Consolidated Earnings for the year.
Furthermore, the maximum Award that may be payable under this Plan for a year
(i) to an individual who is Chief Executive Officer for any part of the year,
(ii) to each Officer who is not Chief Executive Officer for any part of the
year but who is in a position of Executive Vice Present or Group President,
or higher, and (iii) to each other Officer will be (i) .15%, (ii) .1% and
(iii) .05%, respectively, of Consolidated Earnings for the year.  This
resulting amount for any year shall be the limit established for purposes of
Section 162(m) of the Code, and the actual amount paid to any Officer shall
only be that amount, if any, determined by the Committee under Section 6.1
and related sections of the Plan.

6.3.  COMMITTEE CERTIFICATION.  Prior to payment of any Award for a year and
following receipt of a report from the Company's independent accountants of
the Consolidated Earnings for the year, the Committee shall determine the
maximum amounts that may be paid under Section 6.2 for the year to any
Officer  and shall certify that any awards determined under Section 6.1 are
within such limits.

6.4.  PAYMENTS.  All Awards for a year determined by the Committee under this
Section 6.0 shall be paid  by the Company and its Subsidiaries in cash as
soon as is practicable following Committee certification as provided in
Section 6.3.  Such payment, however, may be subject to deferral under the
BellSouth Incentive Award Deferral Plan or any replacement plan or program
the Committee may establish for this purpose, provided that any additional
amounts credited under any such  deferral plan or program during the period
of deferral shall be determined based either on the rate of interest paid on
10-year U.S. Treasury bonds or a deemed investment in shares of Company
stock,  or shall be determined based upon any replacement reasonable rate of
interest or specific investment or deemed investment within the limits of the
regulations under Section 162(m) of the Code as may be determined by the
Committee.

7.0  SPECIAL AWARDS AND OTHER PLANS.   Nothing in this Plan shall prevent the
Company and its Subsidiaries from maintaining other incentive compensation
plans providing for the payment of special awards of incentive compensation
to employees or from paying special performance or recognition awards to
employees, including in each case Officers, provided that no such awards to






<PAGE>


any Officer shall be contingent upon the Company's failure to meets its
Consolidated Earnings goal in Section 6.2 or otherwise compensate an Officer
for the restriction of any Award arising from the application of the
Consolidated Earnings limit described in Section 6.2.

8.0  MISCELLANEOUS ADMINISTRATIVE PROVISIONS.

8.1.   AMENDMENT AND TERMINATION.  The Committee shall have the right to
amend, modify, suspend or terminate the Plan at any time for any purpose;
provided, that approval by Company shareholders shall be required as provided
in the regulations under Section 162(m) of the Code for any amendment that
would have the effect of changing the class of employees eligible for
consideration for Awards under Section 5.0, materially changing the
definition of Consolidated Earnings, changing the formula in Section 6.2 for
determining the maximum amount of Awards paid to any Officer or changing the
provisions of Section 6.4 regarding the credit of additional amounts on
deferred Awards.

8.2.  BENEFICIARY.  The payment of an Award for any Officer under this Plan
shall be made only to the Officer, a personal representative of the Officer
for the benefit of the Officer, or to the Officer's Beneficiary following
death, all as determined by the Committee.  No attempted assignment or
alienation of an Award will be recognized by the Committee.  An Officer may
name, from time to time, any beneficiary or beneficiaries (which may be named
contingently or successively) as his or her Beneficiary for purposes of the
Plan.  Each designation shall be on a form prescribed by the Committee, will
be effective only when delivered to the Company, and when effective will
revoke all prior designations by the Officer.  If an Officer dies with no
such beneficiary designation in effect, or if the Committee determines that
there is any question about the legal right of the designated beneficiary,
such Officer's Beneficiary shall be his or her estate.

8.3.  NO RIGHT TO AWARDS.   No person shall have any claim to be paid an
Award under the Plan and there is no obligation for uniformity of treatment
of eligible Officers under the Plan.  The selection of Officers to receive
Awards and the amount of Awards rests completely in the absolute and final
discretion of the Committee.  The Committee's discretion is limited only by
the maximum amount of an Award that it may pay as provided in Section 6.2.
Neither the existence of this maximum, nor any prior practice by the Commitee
as to the payment or amount of Awards,  creates an obligation by the
Committee to pay any Award for any year or to pay an Award equal to the
maximum or any other amount.  Furthermore, neither the Plan nor any action
taken hereunder shall give any Officer the right to be retained in the employ
of the Company or a Subsidiary.

8.4.  NO FUNDING.  This Plan shall be unfunded and no assets of the Company
or a Subsidiary shall be segregated for the purpose of paying any Awards.

8.5.  TAXES.  The Company or any Subsidiary shall withhold from any payment
under the Plan such taxes as it deems are sufficient to cover any withholding
taxes which may become required with respect to such payment.  The Company or
any Subsidiary shall have the right to require the payment




<PAGE>

to it of any such taxes and require that any person furnish information
deemed necessary by such company to meet any tax reporting obligation before
making any payment under the Plan.

 8.6 GOVERNING LAW.   This Plan shall be governed by the laws of the State of
Georgia.



<PAGE>

                       Please mark your votes as indicated in this example /X/



                    DIRECTORS RECOMMEND A VOTE "FOR"

<TABLE>
<CAPTION>

<S>                                                           <C>      <C>           <C>
                                                                       WITHHOLD      FOR ALL
                                                                  FOR      AUTHORITY     EXCEPT*
1. Election of all Director Nominees (p. 5)                       / /         / /          / /

                                                                  FOR       AGAINST      ABSTAIN
2. Ratification of Auditors (p. 7)                                / /         / /          / /


3. Approval of Officer Short Term Incentive Award Plan (p. 8)     / /         / /          / /

* Exceptions: __________________________________________
To vote for all director nominees, mark the "For" box on
item "1".  To withhold voting for all nominees, mark the
"Withhold Authority" box. To withhold voting for a
particular nominee, mark the "For All Except" box and
enter name(s) of the exception(s) in the space provided.
Your shares will be voted for the remaining nominees.


                        DIRECTORS RECOMMEND A VOTE "AGAINST"

                                                                  FOR       AGAINST      ABSTAIN
4. The shareholder proposal regarding Officer Incentives (p. 10)  / /         / /          / /
</TABLE>

                   Discontinue mailing of duplicate Annual Report (p. 3)  / /

                                        I will attend the Annual Meeting  / /

                      Mark here if you have written a comment on reverse  / /


Signature(s) _________________________  ________________________  Date _______
NOTE: Please sign as name appears hereon. Joint owners should each sign.
When signing as attorney, executor, administrator, trustee or guardian,
please give full title as such.
______________________________________________________________________________
                    DETACH HERE FROM PROXY VOTING CARD

[BELLSOUTH LOGO]

ADMISSION TICKET
________________________



                 ANNUAL MEETING OF BELLSOUTH SHAREHOLDERS
                          MONDAY, APRIL 22, 1996
                           8:00 A.M.-DOORS OPEN
                         9:00 A.M.-MEETING BEGINS

 The Cobb Galleria Centre - Ballroom A - Two Galleria Parkway-Atlanta, Georgia

              See reverse side for map of area and directions


          PLEASE PRESENT THIS TICKET TO THE BELLSOUTH REPRESENTATIVE
                      AT THE ENTRANCE TO THE BALLROOM.

<PAGE>

PROXY / VOTING INSTRUCTION CARD                               [BELLSOUTH LOGO]

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL
MEETING OF SHAREHOLDERS ON APRIL 22, 1996.

The undersigned hereby appoints John L. Clendenin, Armando M. Codina, and
Marshall M. Criser, and each of them, proxies with full power of
substitution, to vote all Common Shares of the undersigned at the Annual
meeting of Shareholders to be held at 9:00 A.M. EDT, April 22, 1996 at the
Cobb Galleria Centre, Ballroom A, Two Galleria Parkway, Atlanta, Georgia, and
at any adjournment thereof, upon all subjects that may properly come before
the meeting, including the matters described in the proxy statement furnished
herewith, subject to any directions indicated on the reverse side of this
card. IF NO DIRECTIONS ARE GIVEN, THE PROXIES WILL VOTE FOR THE ELECTION OF
ALL LISTED NOMINEES, IN ACCORD WITH THE DIRECTORS' RECOMMENDATIONS ON THE
OTHER MATTERS LISTED ON THE REVERSE SIDE OF THIS CARD, AND AT THEIR
DISCRETION ON ANY OTHER MATTER THAT MAY PROPERLY COME BEFORE THE MEETING.

Your vote for the election of Directors for the terms set forth in the proxy
statement may be indicated on the reverse side of this card. Nominees are F.
Duane Ackerman, Reuben V. Anderson, John G. Medlin, Jr., C. Dixon Spangler,
Jr., and Ronald A. Terry.

This card also provides voting instructions for shares held in the BellSouth
Shareholder Dividend Reinvestment and Stock Purchase Plan and, if
registrations are identical, shares held in the various employee benefit
plans.

YOUR VOTE IS IMPORTANT. PLEASE SIGN AND DATE ON THE REVERSE AND
RETURN PROMPTLY IN THE ENCLOSED ENVELOPE OR OTHERWISE TO BELLSOUTH
CORPORATION, CHURCH STREET STATION, P. O. BOX 1456, NEW YORK, NEW YORK
10277-1456, SO THAT YOUR SHARES CAN BE REPRESENTED AT THE MEETING.

Comments: ____________________________________________________________________

          ____________________________________________________________________

 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Detach here.

BELLSOUTH'S
ANNUAL MEETING
OF SHAREHOLDERS
                                    [MAP]                      [MAP]
MONDAY
APRIL 22, 1996

9:00 A.M.

DIRECTIONS TO THE COBB GALLERIA CENTRE, TWO GALLERIA PARKWAY, ATLANTA, GEORGIA

NORTHBOUND ON I-75: Take exit 109B (I-285 Westbound); continue west on I-285
and take exit 14 (Cobb Pkwy./U.S. Hwy. 41) and turn left at traffic light,
southbound onto Cobb Pkwy.; continue under overpass and make a left turn at
second traffic light onto Galleria Dr.

SOUTHBOUND ON I-75: Take exit 109 (I-285 Westbound); continue west on I-285
and take exit 14 (Cobb Pkwy./U.S. Hwy. 41) and turn left at traffic light,
southbound onto Cobb Pkwy.; continue under overpass and make a left turn at
second traffic light onto Galleria Dr.

WESTBOUND ON I-285: Take exit 14 (Cobb Pkwy./U.S. Hwy. 41) and turn left at
traffic light, southbound onto Cobb Pkwy.; continue under overpass and make a
left turn at second traffic light onto Galleria Dr.

EASTBOUND ON I-285: Take exit 13 (Cobb Pkwy./U.S. Hwy. 41) and turn right
onto Cobb Pkwy. headed south; turn left at next traffic light onto Galleria
Dr.



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