SOUTHWESTERN BELL CORP
10-Q, 1994-11-08
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                               FORM 10-Q
                                   
                                   
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549
                                   
                                   
                                   
(Mark One)

     X          Quarterly Report Pursuant to Section 13 or 15(d) of the
                    Securities Exchange Act of 1934
                                   
                For the period ended September 30, 1994
                                   
                                  or
                                   
     __        Transition Report Pursuant to Section 13 or 15(d) of the
                    Securities Exchange Act of 1934
                                   
                For the transition period from       to
                                   
                     Commission File Number 1-8610
                                   
                     SOUTHWESTERN BELL CORPORATION
                                   
         Incorporated under the laws of the State of Delaware
           I.R.S. Employer Identification Number 43-1301883
                                   
               175 E. Houston, San Antonio, Texas  78205
                   Telephone Number:  (210) 821-4105
                                   
                                   
Indicate  by  check  mark whether the registrant  (1)  has  filed  all
reports  required to be filed by Section 13 or 15(d) of the Securities
Exchange  Act  of  1934 during the preceding 12 months  (or  for  such
shorter period that the registrant was required to file such reports),
and  (2) has been subject to such filing requirements for the past  90
days.  Yes  X   No

At October 31, 1994, 599,654,873 common shares were outstanding.


<TABLE>
PART I - FINANCIAL INFORMATION
Item 1.  Financial Statements

SOUTHWESTERN BELL CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
Dollars in millions except per share amounts
(Unaudited)
<CAPTION>
                                            Three months ended    Nine months ended
                                            September 30,         September 30,
                                                1994       1993       1994       1993
<S>                                         <C>        <C>        <C>        <C> 
Operating Revenues
Local service                               $ 1,473.9  $ 1,325.1  $ 4,273.2  $ 3,827.5
Network access                                 707.7      688.0     2,094.9    1,988.3
Long-distance service                          242.4      255.5      695.7      739.1
Directory advertising                          307.5      286.7      550.3      507.3
Other                                          268.6      239.8      796.8      730.0
Total operating revenues                      3,000.1    2,795.1    8,410.9    7,792.2

Operating Expenses
Cost of services and products                  959.0      873.5     2,665.5    2,464.8
Selling, general and administrative            764.4      782.1     2,220.0    2,140.3
Depreciation and amortization                  506.3      484.2     1,502.8    1,436.2
Total operating expenses                      2,229.7    2,139.8    6,388.3    6,041.3
Operating Income                               770.4      655.3     2,022.6    1,750.9

Other Income (Expense)
Interest expense                              (116.9)    (123.8)    (349.6)    (382.5)
Equity in net income of affiliates              73.1       65.7      210.5      179.6
Other expense - net                             (6.3)     (10.0)     (38.0)     (36.5)
Total other income (expense)                   (50.1)     (68.1)    (177.1)    (239.4)
Income Before Income Taxes,
 Extraordinary Loss and Cumulative Effect
 of Changes in Accounting Principles           720.3      587.2     1,845.5    1,511.5

Income Taxes
Federal                                        211.1      162.4      545.9      408.1
State and local                                 28.4       16.0       75.6       54.1
Total income taxes                             239.5      178.4      621.5      462.2
Income Before Extraordinary Loss
 and Cumulative Effect of Changes
 in Accounting Principles                      480.8      408.8     1,224.0    1,049.3
Extraordinary Loss on Early Extinguishment
  of Debt, net of tax                            -        (20.2)       -       (153.2)
Cumulative Effect of Changes in Accounting
  Principles, net of tax                         -          -          -       (2,127.2)
Net Income (Loss)                           $  480.8   $  388.6   $ 1,224.0  $ (1,231.1)

FSee Notes to Consolidated Financial Statements.
</TABLE>

                (Continued)

<TABLE>


SOUTHWESTERN BELL CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
Dollars in millions except per share amounts
(Unaudited)
<CAPTION>
                                            Three months ended    Nine months ended
                                            September 30,         September 30,
                                                1994       1993       1994       1993
<S>                                         <C>       <C>         <C>        <C>
Earnings Per Common Share:

Income Before Extraordinary Loss and
 Cumulative Effect of Changes in
 Accounting Principles                      $   0.80   $   0.68   $   2.03   $   1.75
Extraordinary Loss on Early
  Extinguishment of Debt, net of tax             -        (0.03)       -        (0.25)
Cumulative Effect of Changes in
  Accounting Principles, net of tax              -          -          -        (3.55)
Net Income (Loss)                           $   0.80   $   0.65   $   2.03   $  (2.05)
Weighted Average Number of Common
  Shares Outstanding (in millions)             601.7      599.0      601.6      599.8

Dividends Declared Per Common Share         $ 0.3950   $ 0.3775   $ 1.1850   $ 1.1325

See Notes to Consolidated Financial Statements.

</TABLE>


<TABLE>
SOUTHWESTERN BELL CORPORATION
CONSOLIDATED BALANCE SHEETS
Dollars in millions except per share amounts
<CAPTION>
                                                        September 30,  December 31,
                                                               1994           1993
                                                         (Unaudited)
<S>                                                    <C>            <C>
Assets
Current Assets
Cash and cash equivalents                              $      431.0   $      618.4
Accounts receivable - net of allowances for 
 uncollectibles of $124.9 and $111.2                        2,136.6        2,055.2
Material and supplies                                         157.5          148.9
Prepaid expenses                                              235.4          126.5
Deferred charges                                              235.0          192.0
Deferred income taxes                                         208.1          197.0
Other                                                         329.9          281.8
Total current assets                                        3,733.5        3,619.8
Property, Plant and Equipment - at cost                    29,366.6       28,170.6
  Less: Accumulated depreciation and amortization          11,793.0       11,079.1
Property, Plant and Equipment - Net                        17,573.6       17,091.5
Intangible Assets - Net of Accumulated Amortization of
 $393.8 and $368.2                                          1,796.5        1,147.4
Investments in Equity Affiliates                            1,471.1        1,420.8
Other Assets                                                  950.3        1,028.0
Total Assets                                           $   25,525.0   $   24,307.5

Liabilities and Shareowners' Equity
Current Liabilities
Debt maturing within one year                          $    1,938.9   $    1,385.7
Accounts payable and accrued liabilities                    3,165.1        2,876.2
Dividends payable                                             237.1          226.6
Total current liabilities                                   5,341.1        4,488.5
Long-Term Debt                                              5,365.3        5,459.4

Deferred Credits and Other Noncurrent Liabilities
Deferred income taxes                                       2,576.2        2,387.0
Postemployment benefit obligation                           2,686.0        2,897.0
Unamortized investment tax credits                            384.7          430.4
Other noncurrent liabilities                                1,124.9        1,076.8
Total deferred credits and other noncurrent liabilities     6,771.8        6,791.2

Shareowners' Equity
Common shares issued ($1 par value)                           606.1          602.7
Capital in excess of par value                              5,714.2        5,577.0
Retained earnings                                           2,407.5        1,891.4
Guaranteed obligations of employee stock ownership plans     (318.0)        (352.9)
Foreign currency translation adjustment                      (142.2)         (40.2)
Treasury shares (at cost)                                    (220.8)        (109.6)
Total shareowners' equity                                   8,046.8        7,568.4
Total Liabilities and Shareowners' Equity              $   25,525.0   $   24,307.5

See Notes to Consolidated Financial Statements.


</TABLE>


<TABLE>
SOUTHWESTERN BELL CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
Dollars in millions, increase (decrease) in cash and cash equivalents
(Unaudited)
<CAPTION>
                                                        Nine months ended
                                                          September 30,
                                                         1994         1993
<S>                                                <C>          <C>
Operating Activities
Net income (loss)                                  $  1,224.0   $ (1,231.1)
Adjustments to reconcile net income (loss) 
 to net cash provided by operating activities:
   Depreciation and amortization                      1,502.8      1,436.2
   Undistributed earnings from investments in 
    equity affiliates                                   (159.8)      (108.7)
   Provision for uncollectible accounts                 110.2         96.3
   Amortization of investment tax credits               (45.7)       (49.0)
   Pensions and other postemployment expenses           254.2        217.4
   Deferred income tax expense                          108.0         64.2
   Extraordinary loss, net of tax                         -          153.2
   Cumulative effect of accounting changes, 
    net of tax                                            -        2,127.2
   Other - net                                         (397.4)      (438.1)
Total adjustments                                     1,372.3      3,498.7
Net Cash Provided by Operating Activities             2,596.3      2,267.6

Investing Activities
   Construction and capital expenditures             (1,674.0)    (1,629.5)
   Purchase of short-term investments                  (305.3)      (302.1)
   Proceeds from short-term investments                 249.3        243.8
   Dispositions                                           -           67.2
   Acquisitions                                        (773.6)         -
Net Cash Used in Investing Activities                (2,503.6)    (1,620.6)

Financing Activities
   Net change in short-term borrowings with original
     maturities of three months or less                 697.4       (115.6)
   Issuance of other short-term borrowings               35.5         11.0
   Repayment of other short-term borrowings             (12.5)      (126.6)
   Issuance of long-term debt                           193.8      1,985.5
   Repayment of long-term debt                         (411.4)      (187.7)
   Early extinguishment of debt and related 
    call premiums                                         -       (1,563.2)
   Issuance of common shares                             32.3          4.0
   Purchase of treasury shares                         (204.8)      (191.1)
   Issuance of treasury shares                           15.4         72.5
   Dividends paid                                      (625.8)      (601.4)
Net Cash Used in Financing Activities                  (280.1)      (712.6)
Net decrease in cash and cash equivalents              (187.4)       (65.6)
Cash and cash equivalents beginning of year             618.4        505.2
Cash and Cash Equivalents End of Period            $    431.0   $    439.6

Cash Paid During the Nine Months Ended 
 September 30 for:
    Interest                                       $    348.9   $    381.2
    Income taxes                                   $    650.6   $    397.6

See Notes to Consolidated Financial Statements.
</TABLE>

<TABLE>
SOUTHWESTERN BELL CORPORATION
CONSOLIDATED STATEMENTS OF SHAREOWNERS' EQUITY
Dollars in millions
(Unaudited)
<CAPTION>
                                                                                     Guaranteed
                                                                                     Obligations    Foreign
                                                       Capital in                    of Employee   Currency
                                           Common      Excess of       Retained      Stock Owner-  Translation   Treasury
                                           Shares      Par Value       Earnings      ship Plans    Adjustment     Shares
<S>                                        <C>          <C>            <C>           <C>            <C>           <C> 
Balance, December 31, 1992                 $ 300.9      $ 5,834.8      $ 3,634.8      $ (397.3)     $   (27.9)    $   (68.9)
Net income (loss)                              -              -         (1,231.1)          -              -             -
Dividends to shareowners                       -              -           (679.0)          -              -             -
Two-for-one stock split                      300.9         (300.9)           -             -              -             -
Reduction of debt associated with
   Employee Stock Ownership Plans              -              -              -            33.2            -             -
Foreign currency translation adjustment        -              -              -             -            (13.1)          -
Issuance of common shares:
   Dividend Reinvestment Plan                  0.1            3.9            -             -              -             -
Purchase of treasury shares                    -              -              -             -              -          (192.5)
Issuance of treasury shares:
   Dividend Reinvestment Plan                  -              3.9            -             -              -           103.2
   Other issuances                             -             (1.4)           -             -              -            44.8
Other                                          -              -              5.3           -              -
Balance, September 30, 1993                $ 601.9      $ 5,540.3      $ 1,730.0      $ (364.1)     $   (41.0)    $  (113.4)


Balance, December 31, 1993                 $ 602.7      $ 5,577.0      $ 1,891.4      $ (352.9)     $   (40.2)    $  (109.6)
Net income                                     -              -          1,224.0           -              -             -
Dividends to shareowners                       -              -           (712.9)          -              -             -
Reduction of debt associated with
   Employee Stock Ownership Plans              -              -              -            34.9            -             -
Foreign currency translation adjustment        -              -              -             -           (102.0)          -
Issuance of common shares:
   Dividend Reinvestment Plan                  2.6          103.3            -             -              -             -
   Other                                       0.8           29.8            -             -              -             -
Purchase of treasury shares                    -              -              -             -              -          (205.0)
Issuance of treasury shares                    -              4.1            -             -              -            93.8
Other                                          -              -              5.0           -              -
Balance, September 30, 1994                $ 606.1      $ 5,714.2      $ 2,407.5      $ (318.0)     $  (142.2)     $ (220.8)

See Notes to Consolidated Financial Statements.
</TABLE>   
                                              
                                              *     *   *  *
SELECTED FINANCIAL AND OPERATING DATA
At September 30, or for the nine months then ended:        1994          1993
  Return on weighted average shareowners' equity* # . .   20.59%        18.89%
  Debt ratio #  . . . . . . . . . . . . . . . . . . . .   47.58%        49.42%
  Network access lines in service (000)  . . . . . . .    13,598        13,157
  Access minutes of use (000,000) #   . . . . . . . . .   35,859        32,796
  Long-distance messages billed (000)   . . . . . . . .  773,075       762,376
  Cellular customers (000)   . . . . . . . . . . . . . .   2,593         1,777
  Number of employees     . . . . . . . . . . . . . . .   59,350        60,240

* 1993 calculated using Income Before Extraordinary Loss and Cumulative 
  Effect of Changes in Accounting Principles.
# 1993 amounts have been restated to conform to the current 
  year's classifications.


SOUTHWESTERN BELL CORPORATION


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

1.   PREPARATION OF INTERIM FINANCIAL STATEMENTS - The consolidated
  financial statements have been prepared by Southwestern Bell
  Corporation (SBC) pursuant to the rules and regulations of the
  Securities and Exchange Commission (SEC) and, in the opinion of
  management, include all adjustments (consisting only of normal
  recurring accruals and adjustments necessary for adoption of new
  accounting standards) necessary to present fairly the results for the
  interim periods shown.  Certain information and footnote disclosures,
  normally included in financial statements prepared in accordance with
  generally accepted accounting principles, have been condensed or
  omitted pursuant to such SEC rules and regulations.  Management
  believes that the disclosures made are adequate to make the
  information presented not misleading.  Certain reclassifications have
  been made to the 1993 consolidated financial statements to conform
  with the 1994 presentation.  The results for the interim periods are
  not necessarily indicative of results for the full year.  The
  financial statements contained herein should be read in conjunction
  with the consolidated financial statements and notes thereto included
  in SBC's 1993 Annual Report.

2.   CONSOLIDATION - The consolidated financial statements include the
  accounts of SBC and its majority-owned subsidiaries.  Southwestern
  Bell Telephone Company (Telephone Company) is SBC's largest
  subsidiary.  All significant intercompany transactions are eliminated
  in the consolidation process.  Investments in companies in which SBC
  owns 20 percent to 50 percent of the voting common stock or otherwise
  exercises significant influence over operating and financial policies
  of the company are accounted for under the equity method.  Earnings
  from foreign investments accounted for under the equity method are
  included for periods ended within three months of the date of SBC's
  Consolidated Statements of Income.

SOUTHWESTERN BELL CORPORATION

Item 2. Management's Discussion and Analysis of Financial Condition
and Results of Operations
Dollars in millions except per share amounts

RESULTS OF OPERATIONS


Southwestern Bell Corporation (SBC) reported net income of $480.8, or
$.80 per share, for the third quarter of 1994 and net income of
$1,224.0, or $2.03 per share, for the first nine months of 1994.
Financial results for the third quarter and first nine months of 1994
and 1993 are summarized as follows:

                         Third Quarter                 Nine-Month Period

                                            %                                %
                  1994        1993       Change   1994        1993       Change
Operating        $ 3,000.1   $ 2,795.1   7.3%     $ 8,410.9   $ 7,792.2    7.9%
revenues

Operating        $ 2,229.7   $ 2,139.8   4.2%     $ 6,388.3   $ 6,041.3    5.7%
expenses

Income before                                                              
extraordinary                                                            
loss and         $ 480.8     $ 408.8     17.6%    $ 1,224.0   $ 1,049.3    16.6%
accounting
changes

Extraordinary      -         $ (20.2)    -          -         $ (153.2)    -
loss

Accounting          -           -         -          -         $ (2,127.2)  -
changes

Net income       $ 480.8     $ 388.6     23.7%    $ 1,224.0   $ (1,231.1)  -
(loss)


The primary factors contributing to the increase in income before
extraordinary loss and cumulative effect of changes in accounting
principles during the third quarter and first nine months of 1994 were
growth in demand for services and products at Southwestern Bell Mobile
Systems, Inc. (Mobile Systems) and Southwestern Bell Telephone Company
(Telephone Company), and an increase in the equity in net income of
affiliates from SBC's investment in Telefonos de Mexico, S.A. de C.V.
(Telmex).  These increases were partially offset by rate reductions at
the Telephone Company.  Comparisons are also favorably impacted by the
recording of one-time charges relating to restructuring of operations
at the Telephone Company in the third quarter of 1993.

Results for the third quarter and first nine months of 1993 reflect
extraordinary losses of $20.2 and $153.2, respectively, associated with
refinancing of Telephone Company long-term debt.  In addition,
effective January 1, 1993, SBC adopted new financial accounting
standards relating to postretirement benefits, postemployment benefits
and income taxes resulting in a one-time, non-cash charge to 1993
earnings of $2,127.2.

SBC's operating revenues in the third quarter and first nine months of
1994 increased $205.0, or 7.3 percent, and $618.7, or 7.9 percent,
over the third quarter and first nine months of 1993, respectively.
Components of operating revenues for the third quarter and first nine
months of 1994 and 1993 are as follows:

                         Third Quarter               Nine-Month Period

                                            %                               %
                    1994        1993      Change    1994        1993     Change
Local service                                                            
  Landline        $ 1,020.0   $ 991.6    2.9%     $ 3,012.3   $ 2,905.9  3.7%

  Wireless          453.9       333.5    36.1       1,260.9     921.6    36.8

Network access                                                           
  Interstate        475.4       454.5    4.6        1,391.2     1,331.8  4.5

  Intrastate        232.3       233.5    (0.5)      703.7       656.5    7.2

Long-distance       242.4       255.5    (5.1)      695.7       739.1    (5.9)
service

Directory           307.5       286.7    7.3        550.3       507.3    8.5
advertising

Other               268.6       239.8    12.0       796.8       730.0    9.2

     Total        $ 3,000.1   $ 2,795.1  7.3%     $ 8,410.9   $ 7,792.2  7.9%

     Landline local service revenues increased in the third quarter
     and first nine months of 1994 due primarily to increases in
     demand, including 3.4 percent growth in the number of access
     lines since September 30, 1993.  This increase was partially
     offset by the impact of previously ordered rate reductions in
     Texas and accruals for rate reductions in Missouri.
     
     Wireless local service revenues increased in the third quarter
     and first nine months of 1994 due primarily to a 45.9 percent
     increase in cellular customers (43.9 percent increase excluding
     acquisitions) offset partially by a decline in average revenue
     per customer.
     
     Interstate network access revenues increased in the third quarter
     and first nine months of 1994 due primarily to an increase in
     demand for access services and growth in end user charges
     attributable to an increasing access line base.  For the nine-
     month period, increases were partially offset by the impact of
     higher accruals for revenue sharing under the Federal
     Communications Commission (FCC) price cap plan, as well as a
     retroactive billing adjustment in the second quarter of 1994 that
     decreased interstate revenues while increasing intrastate
     revenues.

     Intrastate network access revenues were flat in the third quarter
     of 1994 compared to 1993 as the impact of previously ordered rate
     reductions in Texas and accruals for rate reductions in Missouri
     offset increases related to demand and the 1994 partial
     replacement of the Texas pool settlement process with a system of
     primary toll carrier charges.  Under this system, charges paid to
     the Telephone Company by other intrastate carriers are recorded
     as access revenues, while those paid by the Telephone Company are
     recorded as cost of services and products.  These amounts are
     offsetting and did not materially affect operating income in the
     third quarter and first nine months of 1994.  Previously, only
     the net settlement pool payment or receipt was recorded in
     revenue.  Intrastate network access revenues for the first nine
     months of 1994 were higher, as demand and the Texas primary toll
     carrier charges exceeded rate reductions.  Year to date revenues
     also increased as a result of the retroactive billing adjustment
     noted in the preceding paragraph.
     
     Long-distance service revenues decreased in the third quarter and
     first nine months of 1994 due to decreases in demand compared to
     1993, accruals for rate reductions, primarily in Missouri, and
     reclassification of certain revenues to access revenues.  Demand
     in 1993 was unusually high due to flood-related activity.
     
     Directory advertising revenues increased in the third quarter and
     first nine months of 1994 primarily due to recognition in 1994 of
     white pages advertising revenues in the month of publication,
     conforming to the recognition of other directory advertising
     revenues.  In 1993, white pages revenues were recorded ratably
     throughout the year.  Third quarter increases also reflect growth
     in yellow pages revenues.  Two-thirds of SBC's directory
     advertising revenues are recognized in the third and fourth
     quarters of the year.
     
     Other operating revenues increased in the third quarter and first
     nine months of 1994 due to increased cellular telephone equipment
     sales at Mobile Systems, the addition of cable television
     revenues resulting from the January 1994 acquisition of two
     systems from Hauser Communications, Inc., and increased demand
     for the Telephone Company's non-regulated services and products,
     including Caller ID equipment.  These increases were partially
     offset by the absence of revenues associated with Metromedia
     Paging Services, Inc., sold in the fourth quarter of 1993.
     
SBC's operating expenses in the third quarter and first nine months of
1994 increased $89.9, or 4.2 percent, and $347.0, or 5.7 percent, over
the third quarter and first nine months of 1993, respectively.
Components of operating expenses for the third quarter and first nine
months of 1994 and 1993 are as follows:

                         Third Quarter                Nine-Month Period

                                            %                                %
                 1994        1993        Change     1994        1993      Change
Cost of                                                                   
services and    $ 959.0     $ 873.5      9.8%      $ 2,665.5   $ 2,464.8  8.1%
products

Selling,                                                                  
general and       764.4       782.1      (2.3)       2,220.0     2,140.3  3.7
administrative

Depreciation                                                              
and               506.3       484.2      4.6         1,502.8     1,436.2  4.6
amortization

     Total      $ 2,229.7   $ 2,139.8    4.2%      $ 6,388.3   $ 6,041.3  5.7%
     
     Cost of services and products increased for the third quarter and
     first nine months of 1994 due to increased demand for cellular
     services and products, increased switching system software
     license fees at the Telephone Company, including fees related to
     enhanced services, and Texas primary toll carrier access expenses
     discussed above.  These increases were partially offset by the
     absence of expenses associated with paging services sold in the
     fourth quarter of 1993, expenses in the third quarter of 1993
     related to flood damage in portions of the Telephone Company's
     Midwestern service territory and, for the nine-month period,
     product costs in residential equipment sales operations sold in
     1993.
     
     Selling, general and administrative expenses in 1993 included a
     one-time charge for the restructuring of operations at the
     Telephone Company.  The charge related to costs of severance,
     relocation and benefits for 800 management positions eliminated
     through October 1993, reducing net income by approximately $35.
     Excluding this charge, expenses increased in the third quarter
     and first nine months of 1994 due to growth in cellular
     operations, higher pension benefit expenses and higher operating
     taxes, partially offset by savings associated with 1993 force
     reductions and other cost control measures.
     
     Depreciation and amortization increased in the third quarter and
     first nine months of 1994 due primarily to a growth in plant
     level and changes in plant composition partially offset by the
     completion of accelerated regulatory amortization of certain
     analog equipment at the Telephone Company.
     
Interest expense decreased $6.9, or 5.6 percent, and $32.9, or
8.6 percent, in the third quarter and first nine months of 1994,
respectively, due primarily to lower interest rates on Telephone
Company debt refinanced in 1993.  For the nine-month period, interest
expense also declined due to the recording of interest expense
associated with the settlement of federal income tax audit issues in
the second quarter of 1993.

Equity in net income of affiliates, which relates primarily to Telmex,
increased $7.4, or 11.3 percent, and $30.9, or 17.2 percent, in the
third quarter and first nine months of 1994, respectively.  The
increases were due primarily to access line growth, increases in
customer rates and long distance usage growth, partially offset by
declines in the value of the Mexican peso.  Telmex earnings are
recorded by SBC for periods ended within three months of the financial
statement date, are stated in accordance with U.S. generally accepted
accounting principles, are not adjusted for the effects of inflation
and reflect certain other purchase accounting adjustments.

Federal income tax expense increased $48.7, or 30.0 percent, in the
third quarter and $137.8, or 33.8 percent, for the first nine months
of 1994 due primarily to higher income before income taxes.
Comparisons to 1993 are also affected by a one-time net reduction of
expense in the third quarter of 1993 due to adjustment of deferred tax
assets and liabilities to reflect changes in federal and state
corporate income tax rates.

OPERATING ENVIRONMENT AND TRENDS OF THE BUSINESS

Regulatory Developments

Missouri - In August 1994, the Telephone Company, the Missouri Public
Service Commission (MPSC) and the Office of Public Counsel (OPC)
reached an agreement that will resolve the Telephone Company's appeal
of the MPSC's December 1993 rate reduction order.  The agreement
requires the Telephone Company to implement annual rate reductions of
$69.6 effective October 1, 1994, representing rate reductions of $84.6
in the original December 1993 MPSC order, offset by an increase of $15
to recover a portion of incremental costs associated with
postretirement benefit accruals.  In addition, customers will be given
one-time credits totaling $65 for rate reductions, accrued and paid to
the Cole County Circuit Court since the beginning of the year under
the original order.

The agreement extends through December 31, 1998.  During this period,
the agreement provides that there will be no proposed rate increases
by the Telephone Company and no sharing of earnings.  In addition,
during the period of the agreement the Telephone Company will not be
subject to earnings review.  The agreement does not preclude the
Telephone Company from increasing its revenues through the
introduction of new or additional services or features during this
period.

Additionally, the Telephone Company has committed to invest an average
of $275 annually in capital expenditures during the term of the
agreement, of which $35 will be earmarked for advanced
telecommunications technology, including fiber optic infrastructure
development, elimination of party line service, distance learning,
telemedicine applications and centers for interactive video
telecommunications.

Other Business Matters

Regulatory Accounting - SBC currently accounts for the economic
effects of regulation in accordance with Statement of Financial
Accounting Standards No. 71, "Accounting for the Effects of Certain
Types of Regulation" (Statement No. 71).  Statement No. 71 requires
deferral of certain costs and obligations based on regulatory actions
(regulatory assets and liabilities).  In addition, under Statement No.
71, telephone plant is depreciated using rates set by regulators in a
joint federal and state triennial review process.  These rates are
usually lower than those established by unregulated companies.
Without a complete historical assessment of the differences between
regulatory and competitive environments, it is not practicable to
estimate what depreciation would have been absent regulation.  SBC
will present proposed depreciation rates for 1995 through 1997 to
federal and state regulators in triennial review meetings scheduled
for mid-1995.

Continued application of Statement No. 71 is appropriate only if it is
reasonable to assume that rates can be charged to and collected from
customers which are adequate to recover costs.  This assumption
requires, among other things, consideration of anticipated changes in
levels of demand or competition during the recovery period for any
capitalized costs. It is management's opinion that application of
Statement No. 71 to SBC remains appropriate at this time.  However,
due to the rapid pace of change in the telecommunications industry,
SBC must continually assess its position with respect to Statement No.
71.  If, as a result of actual and anticipated increases in
competition, technological development, and other changes in the
telecommunications industry, including the manner of determining
rates, SBC determines that it no longer qualifies for the provisions
of Statement No. 71,  SBC would be required to eliminate its
regulatory assets and liabilities, and to adjust the carrying amount
of its telephone plant to the extent that it determines that such
amount is not recoverable.  Management expects that the resulting
non-cash, extraordinary charge would be material.  Because of
uncertainties regarding the timing, extent and potential combination
of circumstances which would cause SBC to discontinue application of
Statement No. 71, the magnitude of this charge cannot be reasonably
estimated at this time.


Acquisitions and dispositions - In October 1994, SBC announced the
formation of a strategic alliance with Compagnie Generale des Eaux
(CGE), a French diversified public company and Vodafone Group PLC., an
international cellular company based in the United Kingdom.  Through
this alliance SBC will invest $626 to acquire an effective 10 percent
ownership of Societe Francaise de Radiotelephone (SFR), France's
second national cellular company, and minority ownership positions in
other communications businesses controlled by CGE.  In turn, CGE will
invest $247 for an effective 10 percent interest in SBC's Washington,
D.C.-Baltimore wireless operations.

Also in October 1994, SBC completed the sale of an additional 25
percent of its United Kingdom cable television operations to Cox Cable
Communications (Cox).  SBC and Cox each own 50 percent and share
management of the cable operations.  SBC will account for its
remaining investment using the equity method of accounting.

Name change - In October 1994, Southwestern Bell Corporation announced
it is changing its name to SBC Communications Inc., pending shareowner
approval at the 1995 Annual Meeting of Shareowners.  The new name
better reflects SBC's position as a diversified, global communications
company.

LIQUIDITY AND CAPITAL RESOURCES

During the first nine months of 1994, as in 1993, SBC's primary source
of funds continued to be cash provided by operating activities.  Other
sources of cash used in the 1994 acquisitions of cable television
properties in Washington, D.C., and cellular properties included
proceeds from the issuance of short-term debt and sales of short-term
investments.  In addition, portions of the acquisitions were completed
through the issuance of SBC's common shares.

SBC had $431.0 of cash and cash equivalents available at September 30,
1994.  SBC has entered into agreements with several banks for lines of
credit totaling $780.0, all of which may be used to support commercial
paper borrowings.  These lines had not been utilized as of September
30, 1994.  Commercial paper borrowings as of September 30, 1994
totaled $1,610.9.


SOUTHWESTERN BELL CORPORATION


PART II - OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

(a)  Exhibits

     Exhibit 12     Computation of Ratios of Earnings to Fixed
     Charges.

     Exhibit 27     Financial Data Schedule.

(b)  Reports on Form 8-K

     There were no reports on Form 8-K filed during the three-month
     period ended  September 30, 1994.

                              SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.

                                   Southwestern Bell Corporation




November 8, 1994                   /s/ Donald E. Kiernan
                                   Donald E. Kiernan
                                   Senior Vice President, Treasurer
                                      and Chief Financial Officer



<TABLE>



                                                                                     EXHIBIT 12
SOUTHWESTERN BELL CORPORATION
COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
DOLLARS IN MILLIONS
<CAPTION>

                                    NINE MONTHS ENDED                       YEAR ENDED
                                    SEPTEMBER 30,                           DECEMBER 31,


                                     1994        1993     1993     1992     1991     1990     1989

<S>                                 <C>         <C>      <C>      <C>      <C>      <C>      <C>
Income Before Income Taxes, 
 Extraordinary Loss and 
 Cumulative  Effect of Changes in
 Accounting Principles*             $1,685.7    $1,402.8 $1,882.9 $1,701.2 $1,557.0 $1,541.4 $1,479.5
  Add: Interest Expense                349.6       382.5    496.2    530.0    577.7    529.7    543.8
      1/3 Rental Expense                30.4        29.7     41.0     45.1     37.5     43.4     42.5


  Adjusted Earnings                 $2,065.7    $1,815.0 $2,420.1 $2,276.3 $2,172.2 $2,114.5 $2,065.8


  Total Interest Charges            $  349.6    $  382.5 $  496.2 $  530.0 $  577.7 $  529.7 $  543.8
  1/3 Rental Expense                    30.4        29.7     41.0     45.1     37.5     43.4     42.5


  Adjusted Fixed Charges            $  380.0    $  412.2 $  537.2 $  575.1 $  615.2 $  573.1 $  586.3


Ratio of Earnings to Fixed Charges      5.44        4.40     4.51     3.96     3.53     3.69     3.52

*Undistributed earnings on investments accounted for under the equity method have been excluded.




</TABLE>


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
SOUTHWESTERN BELL CORPORATION'S SEPTEMBER 30, 1994 CONSOLIDATED FINANCIAL
STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               SEP-30-1994
<CASH>                                         431,000
<SECURITIES>                                         0<F1>
<RECEIVABLES>                                2,261,500
<ALLOWANCES>                                   124,900
<INVENTORY>                                          0<F1>
<CURRENT-ASSETS>                             3,733,500
<PP&E>                                      29,366,600
<DEPRECIATION>                              11,793,000
<TOTAL-ASSETS>                              25,525,000
<CURRENT-LIABILITIES>                        5,341,100
<BONDS>                                      5,365,300
<COMMON>                                       606,100
                                0
                                          0
<OTHER-SE>                                   7,440,700
<TOTAL-LIABILITY-AND-EQUITY>                25,525,000
<SALES>                                              0<F2>
<TOTAL-REVENUES>                             8,410,900
<CGS>                                                0<F3>
<TOTAL-COSTS>                                2,665,500
<OTHER-EXPENSES>                             1,502,800
<LOSS-PROVISION>                               110,200
<INTEREST-EXPENSE>                             349,600
<INCOME-PRETAX>                              1,845,500
<INCOME-TAX>                                   621,500
<INCOME-CONTINUING>                          1,224,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,224,000
<EPS-PRIMARY>                                     2.03
<EPS-DILUTED>                                     2.03
<FN>
<F1> THIS AMOUNT IS IMMATERIAL.
<F2> NET SALES OF TANGIBLE PRODUCTS IS NOT MORE THAN 10% OF TOTAL OPERATING
REVENUES AND THEREFORE HAS NOT BEEN STATED SEPARATELY IN THE FINANCIAL
STATEMENTS PURSUANT TO REGULATION S-X, RULE 5-03(B).  THIS AMOUNT IS
INCLUDED IN THE "TOTAL-REVENUES" TAG.
<F3> COST OF TANGIBLE GOODS SOLD IS INCLUDED IN COST OF SERVICES AND PRODUCTS
IN THE FINANCIAL STATEMENTS AND THE "TOTAL-COST" TAG, PURSUANT TO
REGULATION S-X, RULE 5-03(B).
</FN>
        

</TABLE>


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