SOUTHWESTERN BELL CORP
10-K405, 1995-03-14
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
Previous: CML GROUP INC, 10-Q, 1995-03-14
Next: SOUTHWESTERN BELL CORP, DEF 14A, 1995-03-14










                               FORM 10-K

               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549
(Mark One)
    x    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
     OF THE SECURITIES EXCHANGE ACT OF 1934 (Fee Required)

            For fiscal year ended December 31, 1994

                              OR

_____  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
    OF THE SECURITIES EXCHANGE ACT OF 1934 (No Fee Required)

For the transition period from               to

                Commission File Number:  1-8610

                 SOUTHWESTERN BELL CORPORATION

      Incorporated under the laws of the State of Delaware
        I.R.S. Employer Identification Number 43-1301883

         175 E. Houston, San Antonio, Texas 78205-2233
                 Telephone Number 210-821-4105


  Securities registered pursuant to Section 12(b) of the Act:

                                                Name of each exchange
          Title of each class                      on which registered

          Common Shares                          New York, Chicago and
          (Par Value $1.00 Per Share)                 Pacific Stock
                                                      Exchanges

Securities registered pursuant to Section 12(g) of the Act:  None.

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.  Yes   X     No _____

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy
or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K.   ( X )

Based on composite closing sales price on February 28, 1995, the
aggregate market value of all voting stock held by non-affiliates was
$25,290,132,635.

As of February 28, 1995, 607,570,754 shares of Common Stock were
outstanding.


              DOCUMENTS INCORPORATED BY REFERENCE

(1) Portions of Southwestern Bell Corporation's annual report to
    shareowners for the fiscal year ended December 31, 1994 (Parts I and
    II).

(2) Portions of Southwestern Bell Corporation's Notice of 1995
    Annual Meeting and Proxy Statement dated
    March 14, 1995 (Parts III and IV).





                       TABLE OF CONTENTS

                             PART I


Item                                                             Page

1. Business
2. Properties
3. Legal Proceedings
4. Submission of Matters to a Vote of Security Holders


 Executive Officers of the Registrant


                            PART II

5. Market for Registrant's Common Equity and Related
     Stockholder Matters
6. Selected Financial and Operating Data
7. Management's Discussion and Analysis of Financial Condition
     and Results of Operations
8. Financial Statements and Supplementary Data
9. Changes in and Disagreements with Accountants on Accounting
     and Financial Disclosure


                            PART III

10.   Directors and Executive Officers of the Registrant
11.   Executive Compensation
12.   Security Ownership of Certain Beneficial Owners and
      Management
13.   Certain Relationships and Related Transactions


                            PART IV

14.  Exhibits, Financial Statement Schedules, and Reports on Form
     8-K
                                   


                                PART I
ITEM 1. BUSINESS

GENERAL

Southwestern Bell Corporation (SBC) is a diversified communications
holding company, with various subsidiaries providing
telecommunications services and products, directory advertising and
publishing, business, consumer and cellular telecommunications
equipment, and owning cable television interests in both domestic and
international markets.  SBC has its principal executive offices at 175
E. Houston, San Antonio, Texas 78205-2233 (telephone number 210-821-
4105).

In order to better reflect SBC's position as a diversified global
communications company, SBC's Board of Directors approved in September
1994 a change in the corporate name to SBC Communications Inc., subject
to shareowner approval at the 1995 Annual Meeting of Shareowners
scheduled for April 1995.

SBC was incorporated under the laws of the State of Delaware in 1983
by AT&T Corp. (AT&T) as one of seven regional holding companies (RHCs)
formed to hold AT&T's local telephone companies.  AT&T divested SBC by
means of a spin-off of stock to its shareowners on January 1, 1984
(divestiture).  The divestiture was made pursuant to a consent decree,
referred to as the Modification of Final Judgment (MFJ), issued by the
United States District Court for the District of Columbia (District
Court).

THE MFJ AND LINE OF BUSINESS RESTRICTIONS

The MFJ, as originally approved by the District Court in 1982, placed
restrictions on the types of businesses in which SBC could engage.
The principal restriction prohibits SBC from providing
telecommunications services between Local Access and Transport Areas
(LATAs), which are generally centered on a standard metropolitan
statistical area or other identifiable community of interest.  The MFJ
also initially restricted SBC from providing information services,
engaging in nontelecommunications lines of business, and manufacturing
or providing telecommunications products, other than the provision of
customer premises equipment (CPE) manufactured by others.  CPE, as
defined in the MFJ, represents equipment used on customers' premises
to originate, route or terminate telecommunications.  These services
and products are collectively known as "restricted lines of business."

The MFJ permits SBC to obtain relief from these restrictions upon a
showing that there is no substantial possibility that it could use its
monopoly power to impede competition in the specific market it seeks
to enter (the Waiver Standard).  As a result of proceedings before the
District Court since divestiture, the restrictions against engaging in
nontelecommunications lines of business and providing intraLATA
information services have been removed.  SBC has also been authorized
to engage in the restricted lines of business outside the United
States, subject to certain conditions designed to prevent an impact on
United States markets.  SBC has submitted various requests to the
District Court which seek to remove or modify the remaining
restrictions.  These include, among others, pending waiver requests to
provide information services on an interLATA basis and to provide
interLATA long-distance service outside the five-state area (defined
below) and to cellular customers.  In addition, SBC and two other RHCs
have asked the District Court, in a joint petition filed in July 1994,
to vacate the MFJ.  This matter is currently pending.

BUSINESS OPERATIONS

SBC provides services and products through several subsidiaries, which
include:  Southwestern Bell Telephone Company (Telephone Company),
Southwestern Bell Mobile Systems, Inc. (Mobile Systems), SBC
International, Inc. (SBC International), Southwestern Bell Yellow
Pages, Inc. (Yellow Pages), Southwestern Bell Telecommunications, Inc.
(Telecom) and SBC Media Ventures, Inc. (Media Ventures).  These
services and products (which are described more fully below) include
landline and wireless telecommunications services, sales of
advertising for and publication of yellow pages and white pages
directories, sales of customer premises, private business exchange
(PBX) and cellular equipment, and cable television services. Landline
telecommunications services are provided in the states of (listed by
number of access lines) Texas, Missouri, Oklahoma, Kansas and Arkansas
(five-state area) by the Telephone Company.  Wireless
telecommunications services are provided by Mobile Systems.

SBC's revenues are categorized for financial reporting purposes as
local service (substantially all of which were provided by the
Telephone Company and Mobile Systems), network access (provided by the
Telephone Company), long-distance service (substantially all of which
were provided by the Telephone Company), directory advertising
(principally provided by Yellow Pages) and other (including equipment
sales at Mobile Systems and Telecom, nonregulated products and
services provided by the Telephone Company, billing and collection
services for interexchange carriers provided by the Telephone Company,
and cable television services provided by SBC International and Media
Ventures).

The following table sets forth for SBC the percentage of total
operating revenues by any class of service which accounted for 10% or
more of total operating revenues in any of the last three fiscal
years.

                                            Percentage
                                             of Total
                                             Operating
                                             Revenues

                                       1994      1993      1992
Local service:                                                 
     Landline                           35%       37%       37%
     Wireless                           15%       12%       10%
Long-distance service                    8%        9%       10%
Network access                          25%       25%       25%

     Telecommunications services

Telecommunications services include local, long-distance and network
access services.  Local services involve the transport of landline and
wireless telecommunications traffic between telephones and other CPE
located within the same local service calling area.  Local services
include:  basic local exchange service, extended area service,
dedicated private line services for voice and special services,
directory assistance and various custom calling services.  Long-
distance services involve the transport of telecommunications traffic
between local calling areas within the same LATA (intraLATA), except
for certain wireless service areas which cover more than one LATA, for
which SBC has obtained MFJ waivers.  Long-distance services also
include such other services as Wide Area Telecommunications Service
(WATS or 800 services) and other special services. Network access
services connect a subscriber's telephone or other equipment to the
transmission facilities of non-Telephone Company carriers which
provide long-distance (principally interLATA) and other communications
services.  Network access services are either switched, which use a
switched communications path between the carrier and the customer, or
special, which use a direct nonswitched path.

The Telephone Company is SBC's largest subsidiary, providing
approximately 65% of SBC's consolidated net income in 1994.  The
Telephone Company provides its services over approximately 9 million
residential and 4 million business access lines in the five-state
area.  During 1994, nearly two-thirds of the Telephone Company's
access line growth occurred in Texas.

During 1994, the Telephone Company continued to expand its offering of
optional services including Caller ID, a feature which displays the
telephone number of the person calling and the caller's name in
certain markets; Call Return, a feature that redials the number of the
last incoming call; and Call Blocker, a feature which allows customers
to automatically reject calls from a designated list of telephone
numbers.  Caller ID is now being offered in certain markets in all of
the states in the Telephone Company's five-state area.

The Federal Communications Commission (FCC) has certain rules that
impact the manner in which the Telephone Company may offer network
services for enhanced service providers.  Enhanced services are
services other than basic transmission services.  Under these rules,
the Telephone Company is permitted to offer enhanced services either
on its own or jointly with its affiliates, subject to nonstructural
safeguards designed to permit the Telephone Company's competitors to
acquire needed network services on an efficient, non-discriminatory
basis and to reduce the risk of cross-subsidization. These safeguards
include accounting and reporting procedures and Open Network
Architecture (ONA) requirements, which represent the Telephone
Company's plan to provide equal access to its network to all enhanced
service providers.  Enhanced services are deregulated at the federal
level, and thus far none of the state commissions to which the
Telephone Company is subject has asserted jurisdiction over intrastate
enhanced services.  The nonstructural safeguards are currently being
reviewed by the FCC as a result of an October 1994 judicial remand,
which charged that the FCC had not adequately explained how ONA would
prevent discrimination against competitors.  While the outcome cannot
be predicted, it is anticipated that the FCC will reaffirm the
nonstructural safeguards.

Telecom provides voice messaging services to medium and large business
customers through its Voice Processing division.  Voice messaging
services are provided under the registered trademark CallNotes to
residential and small business customers through Southwestern Bell
Messaging Services, Inc., another SBC subsidiary.

At the end of 1994, Mobile Systems provided cellular services to
2,979,000 customers, or 7.4 out of every 100 residents living in its
service areas.  These services are provided in 34 metropolitan
markets, including 5 of the nation's top 15 metropolitan areas, as
follows:  Washington, D.C.; Chicago, Illinois; Boston, Massachusetts;
St. Louis, Missouri; and Dallas-Fort Worth, Texas.  Mobile Systems (or
partnerships in which it has an ownership interest) is licensed to
provide service in 27 rural service areas and is currently providing
service in all of these markets.  All of these rural service areas are
contiguous to an existing metropolitan service area or another rural
service area operated by Mobile Systems, which allows for the
expansion of service in a way that may add value to customers'
service. Mobile Systems operates in certain areas under the name of
Cellular One by means of a partnership arrangement which holds the
Cellular One service mark, with McCaw Cellular Communications, Inc.
and Vanguard Cellular Systems, Inc.  These areas include both
metropolitan and rural service areas, such as Washington, D.C.;
Chicago, Illinois; and other service areas in Illinois, Massachusetts,
New York, Virginia and West Virginia.

In October 1994, SBC announced the formation of a long-term marketing
alliance between Mobile Systems and GTE in their Texas markets. This
alliance will enable both companies to begin offering cellular service
in each other's markets, using the host company's cellular system.  As
a result, Mobile Systems will have access to a number of additional
markets, including Houston, Austin and El Paso.

Mobile Systems began providing commercial digital service by launching
the largest digital deployment program in North America with
commercial digital service in Chicago in July 1993.  Digital service
improves sound quality, provides a greater degree of privacy on
individual calls, increases call-handling capacity of the networks and
reduces exposure to billing fraud.  Mobile Systems also began
providing commercial digital service in St. Louis in September 1993,
in Dallas-Fort Worth in January 1994, and in Washington-Baltimore in
March 1994.  Mobile Systems plans to begin providing digital service
in Boston during 1995.

In December 1994, SBC acquired for $705 million the domestic cellular
business of Associated Communications Corporation, including cellular
systems in Buffalo, Rochester, Albany and Glens Falls, New York.
These properties are adjacent to smaller cellular systems in Syracuse,
Utica and Ithaca, New York which SBC purchased from other parties in
two separate transactions in the second quarter of 1994.  In October
1994, SBC announced that it entered into an agreement with United
States Cellular Corporation to acquire a cellular property that
operates in and around Watertown, New York.  This acquisition will
increase the number of markets served by Mobile Systems to 62 and
increase Mobile Systems' potential customer base to more than
40 million.  This transaction is expected to close during 1995.

     International

A consortium consisting of SBC International, together with a
subsidiary of France Telecom and a group of Mexican investors led by
Grupo Carso, S.A. de C.V., has voting control of Telefonos de Mexico,
S.A. de C.V. (Telmex), Mexico's national telecommunications company,
through its ownership of all of Telmex's Class AA shares.  The Mexican
investors have voting control of the consortium.  The Class AA shares
owned by SBC International represent approximately 5% of Telmex's
total equity capitalization.  SBC International's total interest in
Telmex, including ownership of Class L shares with limited voting
rights, represents approximately 10% of Telmex's total equity
capitalization.  Telmex provides complete landline and wireless
telecommunications services within Mexico.  At the end of 1994, Telmex
had 8.5 million access lines in service and provided cellular service
to more than 305,000 subscribers.  For additional information
regarding SBC's investment in Telmex, see Note 3, "Equity
Investments," on page 39 of SBC's annual report to shareowners for the
fiscal year ended December 31, 1994, which is incorporated herein by
reference pursuant to General Instruction G(2).

In October 1994, SBC International formed a strategic alliance with
Compagnie Generale des Eaux (CGE), a French diversified public
company.  In December 1994, SBC International invested $615 million
through this alliance to acquire an indirect 10% ownership of Societe
Francaise du Radiotelephone S.A. (SFR), a French national cellular
company, and minority ownership interests in other communications
businesses controlled by CGE.  As part of this alliance, CGE is
expected to invest $247 million to attain a 10% interest in SBC's
Washington-Baltimore wireless operations.  This investment is expected
to occur during the first half of 1995.

In February 1995, SBC International purchased 40% of VTR S.A. (VTR), a
privately owned telecommunications holding company in Chile, for
$317 million.  Through its subsidiaries, VTR provides local,
long-distance, wireless and cable television services in Chile.  VTR
is 51% owned by Grupo Luksic, a large Chilean conglomerate.

SBC International's cable television operations in the United Kingdom
include Midlands Cable Communications and Northwest Cable
Communications, with combined service areas containing 1.3 million
potential households. At the end of 1994, SBC International's cable
television operations in the United Kingdom served approximately
117,000 subscribers, for a penetration rate of 23.7%.  Penetration
rate is defined as the number of customers, as a percentage of
solicited households, that have network access.  Cable operators in
the United Kingdom may provide both cable television and local
exchange services.  At the end of 1994, SBC International provided
local exchange service to approximately 114,000 subscribers.  During
1993 and 1994, SBC International sold 50% of its United Kingdom cable
television operations to Cox Cable Communications (Cox).  SBC
International and Cox each own 50% and share management of the cable
operations.

SBC International also holds a minority interest in Golden Channels, a
cable television provider in Israel.  Golden Channels holds franchises
in areas containing 368,000 potential households.  At the end of 1994,
Golden Channels served approximately 224,000 households, for a
penetration rate of approximately 61%.

In Israel and Australia, SBC International also has interests in
companies involved in the publication of yellow pages directories and
marketing directory software.

     Directory Advertising and Publishing

Yellow Pages publishes nearly 42 million copies of 360 classified
directories within the Telephone Company's five-state area.  The ten
largest revenue-producing yellow pages directories are currently
published in the second half of SBC's fiscal year.  Directory
advertising revenues and expenses associated with yellow pages
directories are recognized in the month the related directory is
published.

     Customer Premises Equipment and Other Equipment Sales

Telecom markets business and residential communications equipment
through two divisions, Business Systems and Original Equipment.
Telecom's offerings range from single-line and cordless telephones to
sophisticated digital PBX systems.  PBX is a private telephone
switching system, usually located on a customer's premises, which
provides intra-premise telephone services as well as access to the
public switched network.

The Business Systems division markets a wide variety of
telecommunications products and services to business customers in the
Telephone Company's five-state area.  The Original Equipment division,
through an exclusive, long-term distribution agreement with Conair
Corporation, markets a full line of residential telephones to
retailers nationwide, under the Freedom Phone name.  Separately, the
Original Equipment division markets residential and business products
to U.S. telephone companies and internationally in 39 countries.

Mobile Systems markets cellular communications equipment in each of
its service areas.

     Domestic Cable Television

In January 1994, SBC completed the purchase of two cable television
systems serving suburban Washington, D.C. for $650 million from Hauser
Communications, Inc.  These systems serve Montgomery County, Maryland,
and Arlington County, Virginia.  The individual systems operate as
Cable TV Montgomery and Cable TV Arlington, which together form SBC's
Media Ventures.  At the end of 1994, these systems served 255,000
customers and passed 402,000 homes.

In February 1994, SBC announced the Telephone Company's plans for a
consumer trial of video and interactive services in Richardson, Texas.
With the construction of the broadband network currently under way,
the Telephone Company plans to begin offering telephone service to
customers over the network in early 1995.  Delivery of video service
is expected to begin during 1996.  Eventually, 42,000 homes will be
included in the trial.

     Printing

In December 1994, Southwestern Bell Printing Company, which operated
plants in Texas and Oklahoma, ceased doing business.  Beginning in
1995, SBC's yellow and white pages directories will be printed by
R.R. Donnelley & Sons.

GOVERNMENT REGULATION

In the five-state area, the Telephone Company is subject to regulation
by state commissions which have the power to regulate intrastate rates
and services, including local, long-distance and network access (both
intraLATA and interLATA access within the state) services.  The
Telephone Company is also subject to the jurisdiction of the FCC with
respect to foreign and interstate rates and services, including
interstate access charges.  Access charges are designed to compensate
the Telephone Company for the use of its facilities for the
origination or termination of long-distance and other communications
by non-Telephone Company carriers.

Additional information relating to federal and state regulation of the
Telephone Company is contained in the registrant's annual report to
shareowners for 1994 under the heading "Regulatory Environment" on
page 27, and is incorporated herein by reference pursuant to General
Instruction G(2).

SBC's recently acquired cable systems are subject to federal and local
regulation, including regulation by the FCC and local franchising
authorities, concerning rates, service and programming access.

IMPORTANCE, DURATION AND EFFECT OF LICENSES

The FCC authorizes the licensing of only two cellular carriers in each
geographic market.  These cellular licenses have a standard duration
of ten years and are renewable upon application and a showing of
compliance with FCC use and conduct standards.  The FCC licenses
granted to Mobile Systems in Chicago, Illinois; San Antonio, Texas;
Boston, Massachusetts; Oklahoma City, Oklahoma; and Wichita, Kansas
all expired in 1994.  Renewal applications were filed in each of these
markets during August 1994.  Renewal licenses are expected to be
awarded during 1995.  Renewal licenses were received for Washington,
D.C.; Baltimore, Maryland; Kansas City, Missouri/Kansas; St. Louis,
Missouri; and Dallas, Texas in October 1994.  Renewal applications are
to be filed in the following markets during August 1995:  Gary,
Indiana; Worcester, Massachusetts; Syracuse, New York; Rochester, New
York; and Corpus Christi, Texas.

The FCC adopted an order in 1993 which outlines the development of
licenses for new personal communications services (PCS).  Under an
auction process, up to seven PCS licenses could be awarded in each of
51 geographical areas.  SBC is allowed to participate fully in bidding
for licenses in areas outside its cellular service areas, and may bid
on a smaller license in areas where it has a cellular presence.  SBC
is participating in the auctions, which began in December 1994, and is
pursuing licenses in a number of markets that would complement its
existing cellular service territories.

Cable television systems generally are operated under nonexclusive
permits or "franchises" granted by local governmental authorities.
SBC operates its recently acquired cable systems under franchises
granted by Montgomery County, Maryland (expires May 25, 1998);
Arlington County, Virginia (expires October 18, 2000); and the City of
Gaithersburg, Maryland (expires November 2, 2001).  Each franchise is
renewable upon a showing of compliance with established local and
federal standards.

MAJOR CUSTOMER

Approximately 10% in 1994, and 12% in 1993 and 1992, of SBC's
consolidated revenues were from services provided to AT&T.  No other
customer accounted for more than 10% of consolidated revenues.

COMPETITION

     Telecommunications

Information relating to competition in the telecommunications industry
is contained in the registrant's annual report to shareowners for 1994
under the heading "Competition" on page 28, and is incorporated herein
by reference pursuant to General Instruction G(2).

     International

Most major and several minor cable operators in the United Kingdom
have begun to offer both cable television and local exchange services
in selected franchise service areas.  The United Kingdom's domestic
telephone companies are restricted from offering video entertainment
over their networks until 1998.  In addition to cable, viewers in the
United Kingdom may select television programming from four television
stations which are broadcast free, or may subscribe to programming
directly from satellite broadcasting services.

     Directory Advertising and Publishing

Yellow Pages faces competition from numerous directory publishing
companies as well as other advertising media.  There are 51 other
directory publishers in the five-state area producing yellow page
directories.

     Customer Premises Equipment and Other Equipment Sales

Telecom faces significant price competition from numerous companies in
both its Business Systems division and Original Equipment division.

RESEARCH AND DEVELOPMENT

The majority of company-sponsored basic and applied research
activities is conducted at Bell Communications Research, Inc.
(Bellcore).  The Telephone Company owns a one-seventh interest in
Bellcore along with the other six RHCs.  Bellcore is the central point
of contact for coordinating the Federal government's
telecommunications requirements on national security and emergency
preparedness.

Basic and applied research is also conducted at Southwestern Bell
Technology Resources, Inc. (TRI), a subsidiary of SBC.  TRI provides
technology planning and assessment services to SBC and its
subsidiaries.

EMPLOYEES

As of December 31, 1994, SBC and its subsidiaries employed 58,750
persons.  Approximately 66% of the employees are represented by the
Communications Workers of America (CWA).  Effective in August 1992, a
three-year contract was negotiated between the CWA and the Telephone
Company.  Effective in December 1992, a three-year contract was
negotiated between the CWA and Yellow Pages.  These contracts will be
subject to renegotiation in mid 1995.  Effective February 1994, a
three-year contract was negotiated between the CWA and Telecom.  The
CWA also represents a minor number of employees in other subsidiaries
of SBC.

ITEM 2.  PROPERTIES

The properties of SBC do not lend themselves to description by
character and location of principal units.  At December 31, 1994, 91%
of the property, plant and equipment of SBC was owned by the Telephone
Company.  Network access lines represented 45% of the Telephone
Company's investment in telephone plant; central office equipment
represented 37%; land and buildings represented 10%; other
miscellaneous property, comprised principally of furniture and office
equipment and vehicles and other work equipment, represented 6%; and
information origination/termination equipment represented 2%.

ITEM 3.  LEGAL PROCEEDINGS

Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matter was submitted to a vote of shareowners in the fourth quarter
of the fiscal year covered by this report.



EXECUTIVE OFFICERS
OF THE REGISTRANT

      Name       Age               Position                Held
                                                           Since
                                                             
Edward E.        53   Chairman and Chief Executive         1-90
Whitacre Jr.          Officer                                
                      
James R. Adams   55   Group President                      7-92
                                                             
Royce S.         56   President and Chief Executive        4-94
Caldwell              Officer of Southwestern Bell 
                      Telephone Company
                      
Cassandra C.     50   Senior Vice President - Human        5-94
Carr                  Resources                              
                                                             
Robert A.        51   Senior Vice President - Corporate    5-94
Dickemper             Communications                         
                                                             
William E.       56   Senior Executive Vice President -    7-93
Dreyer                External Affairs                       
                                                             
James D. Ellis   51   Senior Executive Vice President      3-89
                      and General Counsel                    
                                                             
Charles E.       58   Group President                      10-90
Foster                                                       
                                                             
James S. Kahan   47   Senior Vice President - Strategic    7-93
                      Planning and Corporate Development     
                                                             
Donald E.        54   Senior Vice President, Treasurer     7-93
Kiernan                 and Chief Financial Officer


All of the above Executive Officers have held high-level managerial
positions with SBC or its subsidiaries for more than the past five
years, except for Messrs. Kiernan and Kahan who have held such high-
level managerial positions since May 1990 and January 1992,
respectively.  Prior to their appointments as Executive Officers,
Mr. Kiernan was a partner with Ernst & Young and Mr. Kahan held
responsible managerial positions with SBC.  Executive Officers are not
appointed to a fixed term of office but hold office until their
successors are elected and qualified.

                                PART II

ITEMS 5 THROUGH 8.

The information required by these Items is included in the "1994
Financial Highlights - Number of shareowners" line on page 1, page 22
through page 45 and in the "Stock Data" section on the back cover of
the registrant's annual report to shareowners for the fiscal year
ended December 31, 1994.  Such information is appended hereto as
Exhibit 13 and is incorporated herein by reference pursuant to General
Instruction G(2).

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

No changes in accountants or disagreements with accountants on any
accounting or financial disclosure matters occurred during the period
covered by this report.



                               PART III

ITEMS 10 THROUGH 13.

Information regarding executive officers required by Item 401 of
Regulation S-K is furnished in a separate disclosure in Part I of this
report since the registrant did not furnish such information in its
definitive proxy statement prepared in accordance with Schedule 14A.

The other information required by these Items is included in the
registrant's definitive proxy statement, dated March 14, 1995, from
page 4 through page 7 and beginning with the last paragraph on page 13
through page 20 and is incorporated herein by reference pursuant to
General Instruction G(3).

                            PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
FORM 8-K

(a)  Documents filed as a part of the report:
                                                     Page
 (1) Report of Independent Auditors                     *
      Financial Statements covered by Report 
      of Independent Auditors:
      
       Consolidated Statements of Income                *
       Consolidated Balance Sheets                      *
       Consolidated Statements of Cash Flows            *
       Consolidated Statements of Shareowners' Equity   *
       Notes to Consolidated Financial Statements       *


    * Incorporated herein by reference to the appropriate portions of
    the registrant's annual report to shareowners for the fiscal year
    ended December 31, 1994.  (See Part II.)


Page
 (2)    Financial Statement Schedules Covered by Report of Independent
        Auditors:
       
       VIII - Valuation and Qualifying Accounts        


   Financial statement schedules other than those listed above have
   been omitted because the required information is contained in the
   financial statements and notes thereto, or because such schedules
   are not required or applicable.

   (3) Exhibits:

   Exhibits identified in parentheses below, on file with the
   Securities and Exchange Commission (SEC), are incorporated herein
   by reference as exhibits hereto.

        Exhibit
        Number

          3-a  Restated Certificate of Incorporation, of Southwestern
          Bell Corporation, dated June 6, 1988.  (Exhibit 3-a to Form
          8-A/A, dated June 22, 1994, File 1-8610.)

          3-b  Bylaws of Southwestern Bell Corporation, dated June 28,
          1991. (Exhibit 3-b to Form 10-Q for the second quarter 1991,
          File 1-8610.)

          4-a  Pursuant to Regulation S-K, Item 601(b)(4)(iii)(A), no
          instrument which defines the rights of holders of long-term
          debt of the registrant or any of its consolidated
          subsidiaries is filed herewith.  Pursuant to this
          regulation, the registrant hereby agrees to furnish a copy
          of any such instrument to the SEC upon request.

          4-b  Support Agreement dated November 10, 1986, between
          Southwestern Bell Corporation and Southwestern Bell Capital
          Corporation.  (Exhibit 4-b to Registration Statement
          No. 33-11669.)

          4-c  Form of Rights Agreement, dated as of January 27, 1989,
          between Southwestern Bell Corporation and American
          Transtech, Inc., the Rights Agent, which includes as
          Exhibit B thereto the form of Rights Certificate.
          (Exhibit 4-a to Form 8-A dated February 9, 1989, File 1-
          8610.)

          4-d  Amendment of Rights Agreement, dated as of August 5,
          1992, between Southwestern Bell Corporation, American
          Transtech, Inc., and The Bank of New York, the successor
          Rights Agent, which includes the Form of Rights Certificate
          as an attachment identified as Exhibit B.  (Exhibit 4-a to
          Form 8-K, dated August 7, 1992, File 1-8610.)

          4-e  Form of Rights Certificate (included in the attachment to
          the Amendment of Rights Agreement and identified as Exhibit
          B.)  (Exhibit 4-b to Form 8-K, dated August 7, 1992, File 1-
          8610.)

          4-f  Second Amendment of Rights Agreement, dated June 15,
          1994, between Southwestern Bell Corporation and The Bank of
          New York, as successor Rights Agent.  (Exhibit 4-e to
          Form 8-A/A, dated June  22, 1994, File 1-8610.)

          10-a  Southwestern Bell Corporation Senior Management Short
          Term Incentive Plan, revised January 1, 1991.  (Exhibit 10-a
          to Form 10-K for 1990, File 1-8610.)

          10-b  Southwestern Bell Corporation Senior Management Long
          Term Incentive Plan, revised effective January 1, 1993.
          (Exhibit 10-b to Form 10-K for 1992, File 1-8610.)

          10-c  Southwestern Bell Corporation Senior Management Survivor
          Benefit Plan.  (Exhibit 10-c to Form 10-K for 1986, File 1-
          8610.)

          10-d  Southwestern Bell Corporation Senior Management
          Supplemental Retirement Income Plan, revised effective
          January 1, 1993.  (Exhibit 10-d to Form 10-K for 1992,
          File 1-8610.)

          10-e  Southwestern Bell Corporation Senior Management Deferred
          Compensation Plan (effective for Units of Participation
          Having a Unit Start Date Prior to January 1, 1988), revised
          July 30, 1993.  (Exhibit 10.5 to Registration Statement
          No. 33-54795, File 1-8610.)

          10-f  Southwestern Bell Corporation Senior Management Deferred
          Compensation Plan of 1988 (effective for Units of Partici
          pation Having a Unit Start Date of January 1, 1988 or
          later), revised July 30, 1993.  (Exhibit 10.6 to
          Registration Statement No. 33-54795, File 1-8610.)

          10-g  Southwestern Bell Corporation Senior Management Long
          Term Disability Plan.  (Exhibit 10-f to Form 10-K for 1986,
          File 1-8610.)

          10-h  Southwestern Bell Corporation Senior Management
          Incentive Award Deferral Plan.  (Exhibit 10-g to Form 10-K
          for 1986, File 1-8610.)

          10-i  Southwestern Bell Corporation Senior Management
          Financial Counseling Program.  (Exhibit 10-h to Form 10-K
          for 1986, File 1-8610.)

          10-j  Southwestern Bell Corporation Senior Management
          Executive Health Plan, effective January 1, 1987.  (Exhibit
          10-i to Form 10-K for 1986, File 1-8610.)

          10-k  Southwestern Bell Corporation Retirement Plan for Non-
          Employee Directors.  (Exhibit 10-t to Form 10-K for 1985,
          File 1-8610.)

          10-l  Form of Indemnity Agreement, effective July 1, 1986,
          between Southwestern Bell Corporation and each of its
          directors and officers.  (Appendix 1 to Definitive Proxy
          Statement dated March 18, 1987, File 1-8610.)

          10-m  Form of Southwestern Bell Corporation Change of Control
          Severance Agreements for all Officers of the Corporation and
          certain Officers of the Corporation's subsidiaries.
          (Exhibit 10-p to Form 10-K for 1988, File 18610.)

          10-n  Southwestern Bell Corporation Stock Savings Plan,
          revised effective February 1, 1994. (Appendix A to
          Definitive Proxy Statement dated March 18, 1994, File 1-
          8610.)

          10-o  Southwestern Bell Corporation 1992 Stock Option Plan,
          revised effective December 1, 1993.  (Exhibit 10.15 to
          Registration Statement No. 33-54795, File 1-8610.)

          10-p  Southwestern Bell Corporation Key Executive Officer
          Short Term Incentive Plan.  (Appendix B to Definitive Proxy
          Statement dated March 18, 1994, File 1-8610.)

          10-q  Southwestern Bell Corporation Restricted Stock Plan for
          Non-Employee Directors.  (Exhibit 10.17 to Registration
          Statement No. 33-54795, File 1-8610.)

          10-r  Southwestern Bell Corporation Officer Retirement Savings
          Plan.  (Exhibit 10.18 to Registration Statement No. 33-
          54795, File 1-8610.)

          12  Computation of Ratios of Earnings to Fixed Charges.

          13  Portions of Southwestern Bell Corporation's annual report
          to shareowners for the fiscal year ended December 31, 1994.
          Only the information incorporated by reference into this
          Form 10-K is included in the exhibit.

          21  Subsidiaries of Southwestern Bell Corporation.

          23  Consent of Ernst & Young LLP.

          24  Powers of Attorney.

          27  Financial Data Schedule.

          99-a  Annual Report on Form 11-K for the Southwestern Bell
          Corporation Savings Plan for the year 1994 to be filed under
          Form 10-K/A.

          99-b  Annual Report on Form 11-K for the Southwestern Bell
          Corporation Savings and Security Plan for the year 1994 to
          be filed under Form 10-K/A.

Southwestern Bell Corporation will furnish to shareowners upon
request, and without charge, a copy of the annual report to
shareowners and the proxy statement, portions of which are
incorporated by reference in the Form 10-K.  Southwestern Bell
Corporation will furnish any other exhibit at cost.

(b)       Reports on Form 8-K:

   No report on Form 8-K was filed by the Registrant during the last
   quarter of the year covered by this report.




<TABLE>

                                 SOUTHWESTERN BELL CORPORATION             
                                       Schedule VIII - Sheet 1
                       SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS
                                  Allowance for Uncollectibles
                                      Dollars in Millions
<CAPTION>



             COL. A                  COL. B    -----COL. C------         COL. D        COL. E
                                                Additions                                  
                                                   (1)         (2)                         
                                   Balance at    Charged     Charged                   Balance
           Description             Beginning    to Costs     to Other   Deductions    at End of
                                   of Period       and       Accounts    -Note (b)      Period
                                                Expenses    -Note (a)
<S>                                 <C>         <C>         <C>          <C>           <C>
Year 1994                           $ 111.2       165.9        41.2        187.9       $ 130.4
Year 1993                           $   95.5      149.9        35.2        169.4       $ 111.2
Year 1992                           $   82.3      134.9        36.5        158.2       $  95.5







<FN>


(a)Amounts previously written off which were credited directly to this account
   when recovered.

(b)Amounts written off as uncollectible.

</TABLE>

<TABLE>

                                 SOUTHWESTERN BELL CORPORATION                           
                                        Schedule VIII - Sheet 2
                       SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS
                            Accumulated Amortization of Intangibles
                                      Dollars in Millions
<CAPTION>



             COL. A                  COL. B     ---COL. C-------         COL. D         COL. E
                                                Additions                                  
                                                   (1)         (2)                         
                                   Balance at                                           Balance
           Description             Beginning                 Charged     Deductions    at End of
                                   of Period     Charged     to Other                   Period
                                               to Expense    Accounts
<S>                                 <C>        <C>           <C>         <C>             <C> 
Year 1994                           $ 368.2    96.6             -         37.2           $ 427.6
Year 1993                           $ 443.6   100.1            .7        176.2 (a)       $ 368.2
Year 1992                           $ 366.0    80.1            -           2.5           $ 443.6










<FN>


(a)Primarily related to the disposition of Metromedia Paging Services, Inc.

</TABLE>




                           SIGNATURES


   Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly
authorized, on the 14th day of March, 1995.

                                SOUTHWESTERN BELL CORPORATION


                                By /s/ Donald E. Kiernan
                                (Donald E. Kiernan
                                Senior Vice President, Treasurer and
                                Chief Financial Officer)

   Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on
behalf of the registrant and in the capacities and on the date
indicated.

Principal Executive Officer:
   Edward E. Whitacre Jr.*
   Chairman and
   Chief Executive Officer

Principal Financial and
 Accounting Officer:
   Donald E. Kiernan
   Senior Vice President, Treasurer
   and Chief Financial Officer


                                /s/ Donald E. Kiernan
Directors:                      (Donald E. Kiernan, as attorney-in-fact
                                and on his own behalf as Principal
Edward E. Whitacre Jr.*         Financial Officer and Principal
Clarence C. Barksdale*          Accounting Officer)
James E. Barnes*
Jack S. Blanton*
August A. Busch III*                     March 14, 1995
Ruben R. Cardenas*
Martin K. Eby, Jr.*
Tom C. Frost*
Jess Hay*
B. R. Inman*
Charles F. Knight*
Sybil C. Mobley*
Haskell M. Monroe, Jr.*
Carlos Slim Helu*
Patricia P. Upton *

* by power of attorney


                         EXHIBIT INDEX

   Exhibits identified in parentheses below, on file with the
   Securities and Exchange Commission (SEC), are incorporated by
   reference as exhibits hereto.

        Exhibit
        Number

          3-a  Restated Certificate of Incorporation, of Southwestern
          Bell Corporation, dated June 6, 1988.  (Exhibit 3-a to
          Form 8-A/A, dated June 22, 1994, File 1-8610.)

          3-b  Bylaws of Southwestern Bell Corporation, dated June 28,
          1991. (Exhibit 3-b to Form 10-Q for the second quarter 1991,
          File 1-8610.)

          4-a  Pursuant to Regulation S-K, Item 601(b)(4)(iii)(A), no
          instrument which defines the rights of holders of long-term
          debt of the registrant or any of its consolidated
          subsidiaries is filed herewith.  Pursuant to this
          regulation, the registrant hereby agrees to furnish a copy
          of any such instrument to the SEC upon request.

          4-b  Support Agreement dated November 10, 1986, between
          Southwestern Bell Corporation and Southwestern Bell Capital
          Corporation.  (Exhibit 4-b to Registration Statement
          No. 33-11669.)

          4-c  Form of Rights Agreement, dated as of January 27, 1989,
          between Southwestern Bell Corporation and American
          Transtech, Inc., the Rights Agent, which includes as
          Exhibit B thereto the form of Rights Certificate.
          (Exhibit 4-a to Form 8-A dated February 9, 1989, File 1-
          8610.)

          4-d  Amendment of Rights Agreement, dated as of August 5,
          1992, between Southwestern Bell Corporation, American
          Transtech, Inc., and The Bank of New York, the successor
          Rights Agent, which includes the Form of Rights Certificate
          as an attachment identified as Exhibit B.  (Exhibit 4-a to
          Form 8-K, dated August 7, 1992, File 1-8610.)

          4-e  Form of Rights Certificate (included in the attachment to
          the Amendment of Rights Agreement and identified as Exhibit
          B.)  (Exhibit 4-b to Form 8-K, dated August 7, 1992, File 1-
          8610.)

          4-f  Second Amendment of Rights Agreement, dated June 15,
          1994, between Southwestern Bell Corporation and The Bank of
          New York, as successor Rights Agent.  (Exhibit 4-e to
          Form 8-A/A, dated June 22, 1994, file 1-8610.)

          10-a  Southwestern Bell Corporation Senior Management Short
          Term Incentive Plan, revised January 1, 1991.  (Exhibit 10-a
          to Form 10-K for 1990, File 1-8610.)

          10-b  Southwestern Bell Corporation Senior Management Long
          Term Incentive Plan, revised effective January 1, 1993.
          (Exhibit 10-b to Form 10-K for 1992, File 1-8610.)

          10-c  Southwestern Bell Corporation Senior Management Survivor
          Benefit Plan.  (Exhibit 10-c to Form 10-K for 1986, File 1-
          8610.)

          10-d  Southwestern Bell Corporation Senior Management
          Supplemental Retirement Income Plan, revised effective
          January 1, 1993.  (Exhibit 10-d to Form 10-K for 1992,
          File 1-8610.)

          10-e  Southwestern Bell Corporation Senior Management Deferred
          Compensation Plan (effective for Units of Participation
          Having a Unit Start Date Prior to January 1, 1988), revised
          July 30, 1993.  (Exhibit 10.5 to Registration Statement
          No. 33-54795, File 1-8610.)

          10-f  Southwestern Bell Corporation Senior Management Deferred
          Compensation Plan of 1988 (effective for Units of Partici
          pation Having a Unit Start Date of January 1, 1988 or
          later), revised July 30, 1993.  (Exhibit 10.6 to
          Registration Statement No 33-54795, File 1-8610.)

          10-g  Southwestern Bell Corporation Senior Management Long
          Term Disability Plan.  (Exhibit 10-f to Form 10-K for 1986,
          File 1-8610.)

          10-h  Southwestern Bell Corporation Senior Management
          Incentive Award Deferral Plan.  (Exhibit 10-g to Form 10-K
          for 1986, File 1-8610.)

          10-i  Southwestern Bell Corporation Senior Management
          Financial Counseling Program.  (Exhibit 10-h to Form 10-K
          for 1986, File 1-8610.)

          10-j  Southwestern Bell Corporation Senior Management
          Executive Health Plan, effective January 1, 1987.  (Exhibit
          10-i to Form 10-K for 1986, File 1-8610.)

          10-k  Southwestern Bell Corporation Retirement Plan for Non-
          Employee Directors.  (Exhibit 10-t to Form 10-K for 1985,
          File 1-8610.)

          10-l  Form of Indemnity Agreement, effective July 1, 1986,
          between Southwestern Bell Corporation and each of its
          directors and officers.  (Appendix 1 to Definitive Proxy
          Statement dated March 18, 1987, File 1-8610.)

          10-m  Form of Southwestern Bell Corporation Change of Control
          Severance Agreements for all Officers of the Corporation and
          certain Officers of the Corporation's subsidiaries.
          (Exhibit 10-p to Form 10-K for 1988, File 1-8610.)

          10-n  Southwestern Bell Corporation Stock Savings Plan,
          revised effective February 1, 1994. (Appendix A to
          Definitive Proxy Statement dated March 18, 1994, File 1-
          8610.)

          10-o  Southwestern Bell Corporation 1992 Stock Option Plan,
          revised effective December 1, 1993.  (Exhibit 10.15 to
          Registration Statement No. 33-54795, File 1-8610.)

          10-p  Southwestern Bell Corporation Key Executive Officer
          Short Term Incentive Plan.  (Appendix B to Definitive Proxy
          Statement dated March 18, 1994, File 1-8610.)

          10-q  Southwestern Bell Corporation Restricted Stock Plan for
          Non-Employee Directors.  (Exhibit 10.17 to Registration
          Statement No. 33-54795, File 1-8610.)

          10-r  Southwestern Bell Corporation Officer Retirement Savings
          Plan.  (Exhibit 10.18 to Registration Statement No. 33-
          54795, File 1-8610.)

          12  Computation of Ratios of Earnings to Fixed Charges.

          13  Portions of Southwestern Bell Corporation's annual report
          to shareowners for the fiscal year ended December 31, 1994.
          Only the information incorporated by reference into this
          Form 10-K is included in this exhibit.

          21  Subsidiaries of Southwestern Bell Corporation.

          23  Consent of Ernst & Young LLP.

          24  Powers of Attorney.

          27  Financial Data Schedule.

          99-a  Annual Report on Form 11-K for the Southwestern Bell
          Corporation Savings Plan for the year 1994 to be filed under
          Form 10-K/A.

          99-b  Annual Report on Form 11-K for the Southwestern Bell
          Corporation Savings and Security Plan for the year 1994 to
          be filed under Form 10-K/A.






<TABLE>

                                                           EXHIBIT 12

        SOUTHWESTERN BELL CORPORATION
        COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
        Dollars In Millions
<CAPTION>

                                                           YEAR ENDED DECEMBER 31,

                                                  1994          1993          1992          1991          1990

        <S>                                 <C>           <C>           <C>           <C>           <C>     
        Income Before Income Taxes,
         Extraordinary Loss and Cumulative
         Effect of Changes in Accounting
         Principles*                        $  2,300.0    $  1,882.9    $  1,701.2    $  1,557.0    $  1,541.4
          Add: Interest Expense                  480.2         496.2         530.0         577.7         529.7
              1/3 Rental Expense                  41.8          41.0          45.1          37.5          43.4


          Adjusted Earnings                 $  2,822.0    $  2,420.1    $  2,276.3    $  2,172.2    $  2,114.5


        Total Interest Charges              $    480.2    $    496.2    $    530.0    $    577.7    $    529.7
        1/3 Rental Expense                        41.8          41.0          45.1          37.5          43.4


          Adjusted Fixed Charges            $    522.0    $    537.2    $    575.1    $    615.2    $    573.1


        Ratio of Earnings to Fixed Charges        5.41          4.51          3.96          3.53          3.69



<FN>

        *Undistributed earnings on investments accounted for under the equity method have been excluded.

</TABLE>



                                                         Exhibit 13



                       1994          1993         Change
Number of             928,670       963,355       (3.6)%
shareowners


The above information appears on page one of the printed Annual Report.




<TABLE>

<CAPTION>
Selected Financial and Operating Data
Dollars in millions except per share amounts
At December 31 or for the year ended:                    1994          1993          1992          1991
Financial Data
<S>                                                  <C>           <C>           <C>           <C>
Operating revenues                                   $   11,618    $   10,690    $   10,015    $    9,332
Operating expenses                                   $    8,828    $    8,310    $    7,818    $    7,198
Operating income                                     $    2,790    $    2,380    $    2,197    $    2,134
Interest expense                                     $      480    $      496    $      530    $      578
Equity in net income of affiliates                   $      223    $      250    $      208    $       95
Income taxes                                         $      785    $      625    $      568    $      488
Income before extraordinary loss and cumulative
  effect of changes in accounting principles         $    1,649    $    1,435    $    1,302    $    1,157
Extraordinary loss on early extinguishment
 of debt, net of tax                                        -      $     (153)          -      $      (81)
Cumulative effect of changes in
  accounting principles, net of tax                         -      $   (2,127)          -             -
Net income (loss)                                    $    1,649    $     (845)   $    1,302    $    1,076
Earnings per common share:
Income before extraordinary loss and cumulative
  effect of changes in accounting principles         $     2.74    $     2.39    $     2.17    $     1.93
Extraordinary loss on early extinguishment
 of debt, net of tax                                        -           (0.25)          -           (0.14)
Cumulative effect of changes in
  accounting principles, net of tax                         -           (3.55)          -             -
Net income (loss)                                    $     2.74    $    (1.41)   $     2.17    $     1.79
Total assets                                         $   26,005    $   24,308    $   23,810    $   23,179
Long-term debt                                       $    5,848    $    5,459    $    5,716    $    5,675
Construction and capital expenditures                $    2,350    $    2,221    $    2,144    $    1,826
Free cash flow (1)                                   $    1,616    $    1,220    $    1,470    $    1,067
Dividends declared per common share                  $     1.58    $     1.51    $     1.46    $     1.42
Book value per common share (2, 3)                   $    13.72    $    12.61    $    15.47    $    14.77
Ratio of earnings to fixed charges                         5.41          4.51          3.96          3.53
Return on weighted average shareowners' 
  equity (2, 4)                                            20.61%        19.29%        14.28%        13.22%
Debt ratio (2, 3)                                          47.36%        47.49%        42.99%        45.08%
Operating Data*
Network access lines in service (000)                    13,612        13,145        12,724        12,328
Access minutes of use (000,000)                          48,430        44,203        41,235        38,885
Long-distance messages (000,000)                          1,018         1,012           974           976
Cellular customers (000)                                  2,979         2,049         1,413           960
Number of employees                                      58,800        58,400        59,500        61,200

<FN>

*Operating data may be periodically revised to reflect the most current information available.
1 Free cash flow is net cash provided by operating activities less construction and capital expenditures.
2 Prior years have been restated to conform to the current year's classifications.
3 Shareowners' equity used in book value per common share and debt ratio calculations includes
   extraordinary loss and changes in accounting principles.
4 Calculated using income before extraordinary loss and changes in accounting principles.  These impacts 
   are included in shareowners' equity.
5 Compound Annual Growth Rate from 1984 to 1994.
NA - Not Available.

</TABLE>

<TABLE>

<CAPTION>

Selected Financial and Operating Data
Dollars in millions except per share amounts
At December 31 or for the year ended:                        1990         1989         1988         1987
Financial Data
<S>                                                      <C>          <C>          <C>          <C> 
Operating revenues                                       $    9,113   $    8,730   $    8,453   $    8,003
Operating expenses                                       $    7,071   $    6,722   $    6,503   $    5,926
Operating income                                         $    2,042   $    2,008   $    1,950   $    2,077
Interest expense                                         $      530   $      544   $      578   $      532
Equity in net income of affiliates                       $        6   $        6   $        8   $        5
Income taxes                                             $      440   $      387   $      350   $      544
Income before extraordinary loss and cumulative
  effect of changes in accounting principles             $    1,101   $    1,093   $    1,060   $    1,047
Extraordinary loss on early extinguishment
 of debt, net of tax                                            -            -            -            -
Cumulative effect of changes in
  accounting principles, net of tax                             -            -            -            -
Net income (loss)                                        $    1,101   $    1,093   $    1,060   $    1,047
Earnings per common share:
Income before extraordinary loss and cumulative
 effect of changes in accounting principles              $     1.83   $     1.82   $     1.76   $     1.74
Extraordinary loss on early extinguishment
 of debt, net of tax                                            -            -            -            -
Cumulative effect of changes in
  accounting principles, net of tax                             -            -            -            -
Net income (loss)                                        $     1.83   $     1.82   $     1.76   $     1.74
Total assets                                             $   22,196   $   21,161   $   20,985   $   21,500
Long-term debt                                           $    5,483   $    5,456   $    5,039   $    5,649
Construction and capital expenditures                    $    1,778   $    1,483   $    1,222   $    1,450
Free cash flow (1)                                       $      893   $    1,283   $    1,308   $    1,028
Dividends declared per common share                      $     1.38   $     1.30   $     1.24   $     1.16
Book value per common share (2, 3)                       $    14.31   $    13.92   $    14.15   $    13.63
Ratio of earnings to fixed charges                             3.69         3.52         3.26         3.72
Return on weighted average shareowners' 
  equity (2, 4)                                               12.92%       12.90%       12.69%       12.98%
Debt ratio (2, 3)                                             43.97%       42.01%       41.42%       44.59%
Operating Data*
Network access lines in service (000)                        12,042       11,708       11,295       11,086
Access minutes of use (000,000)                              36,982       34,295       31,412       30,114
Long-distance messages (000,000)                                961          988          940          873
Cellular customers (000)                                        667          382          244          155
Number of employees                                          66,700       66,200       64,900       67,100

<FN>
*Operating data may be periodically revised to reflect the most current information available.
1 Free cash flow is net cash provided by operating activities less construction and capital expenditures.
2 Prior years have been restated to conform to the current year's classifications.
3 Shareowners' equity used in book value per common share and debt ratio calculations includes 
   extraordinary loss and changes in accounting principles.
4 Calculated using income before extraordinary loss and changes in accounting principles.  These impacts 
   are included in shareowners' equity.
5 Compound Annual Growth Rate from 1984 to 1994.
NA -  Not Available.

</TABLE>

<TABLE>

<CAPTION>

Selected Financial and Operating Data
Dollars in millions except per share amounts
At December 31 or for the year ended:                        1986         1985         1984         CAGR(5)
Financial Data
<S>                                                      <C>          <C>          <C>                 <C>
Operating revenues                                       $    7,902   $    7,925   $    7,191          4.9%
Operating expenses                                       $    5,705   $    5,802   $    5,254          5.3%
Operating income                                         $    2,197   $    2,123   $    1,937          3.7%
Interest expense                                         $      543   $      542   $      521          -
Equity in net income of affiliates                       $        3          -             -           -
Income taxes                                             $      711   $      655   $      579          -
Income before extraordinary loss and cumulative
  effect of changes in accounting principles             $    1,023   $      996   $      883          6.4%
Extraordinary loss on early extinguishment
 of debt, net of tax                                            -            -            -            -
Cumulative effect of changes in
  accounting principles, net of tax                             -            -            -            -
Net income (loss)                                        $    1,023   $      996   $      883          -
Earnings per common share:
Income before extraordinary loss and cumulative
 effect of changes in accounting principles              $     1.71   $     1.67   $     1.51          6.1%
Extraordinary loss on early extinguishment
 of debt, net of tax                                            -            -            -            -
Cumulative effect of changes in
  accounting principles, net of tax                             -            -            -            -
Net income (loss)                                        $     1.71   $     1.67   $     1.51          -
Total assets                                             $   20,300   $   19,291   $   18,042          3.7%
Long-term debt                                           $    4,912   $    5,001   $    4,935          -
Construction and capital expenditures                    $    1,912   $    1,989   $    1,727          3.1%
Free cash flow (1)                                       $      659   $      209   $      481         12.9%
Dividends declared per common share                      $     1.07   $     1.00   $     0.93          5.4%
Book value per common share (2, 3)                       $    13.04   $    12.38   $    11.71          -
Ratio of earnings to fixed charges                             3.91         3.78         3.57          -
Return on weighted average shareowners' 
  equity (2, 4)                                               13.34%       13.71%       13.14%         -
Debt ratio (2, 3)                                             43.43%       43.72%       43.65%         -
Operating Data*
Network access lines in service (000)                        11,067       10,886       10,641          2.5%
Access minutes of use (000,000)                              28,034       26,623           NA          -
Long-distance messages (000,000)                                831          797          747          -
Cellular customers (000)                                         41           35            9          -
Number of employees                                          67,500       71,400       71,900          -

<FN>
*Operating data may be periodically revised to reflect the most current information available.
1 Free cash flow is net cash provided by operating activities less construction and capital expenditures.
2 Prior years have been restated to conform to the current year's classifications.
3 Shareowners' equity used in book value per common share and debt ratio calculations includes
   extraordinary loss and changes in accounting principles.
4 Calculated using income before extraordinary loss and changes in accounting principles.  These impacts 
  are included in shareowners' equity.
5 Compound Annual Growth Rate from 1984 to 1994.
NA -  Not Available.

</TABLE>

Management's Discussion and Analysis of Financial Condition and
Results of Operations

SBC's subsidiaries principally provide landline and wireless
telecommunications services and equipment, directory advertising,
publishing and cable TV services.

Dollars in millions except per share amounts


Southwestern Bell Corporation (SBC) is a holding company whose
subsidiaries operate predominantly in the communications service
industry.  SBC's subsidiaries principally provide landline and
wireless telecommunications services and equipment, directory
advertising, publishing and cable television services.

SBC's largest subsidiary is Southwestern Bell Telephone Company
(Telephone Company), which provides telecommunications services over
approximately 13.6 million access lines in (listed by number of access
lines) Texas, Missouri, Oklahoma, Kansas and Arkansas (five-state
area).  The Telephone Company is a public utility subject to
regulation by each of the state jurisdictions in which it operates and
by the Federal Communications Commission (FCC).  In 1994, the
Telephone Company provided 72% of SBC's operating revenues.

In December 1994, SBC discontinued its printing operations, closing
plants in Texas and Oklahoma.  In December 1993, SBC sold Metromedia
Paging Services, Inc. (Paging), which provided paging services.

This discussion should be read in conjunction with the consolidated
financial statements and the accompanying notes.

Results of Operations

Summary

Financial results, including changes from the prior year, are
summarized as follows:

                                                          Percent change

                                                             1994   1993
                        1994        1993        1992        vs.     vs.
                                                            1993   1992

Operating revenues    $  11,618.5  $10,690.3   $ 10,015.4  8.7%     6.7%
                                   
Operating expenses    $  8,828.2   $ 8,310.7   $ 7,818.0   6.2%     6.3%

Income before                                                       
extraordinary loss    $  1,648.7   $ 1,435.2   $ 1,301.7   14.9%    10.3%
 and accounting
 changes

Extraordinary loss       -         $ (153.2)     -         -        -

Accounting changes       -         $ (2,127.2)   -         -        -
                                  
Net income (loss)     $  1,648.7   $ (845.2)   $ 1,301.7   -        -

SBC reported income before extraordinary loss and cumulative effect of
changes in accounting principles of $1,648.7, $1,435.2 and $1,301.7 in
1994, 1993 and 1992, respectively.  The corresponding earnings per
common share for those years were $2.74, $2.39 and $2.17,
respectively. In 1993, an extraordinary loss associated with early
extinguishment of debt was $153.2, or $.25 per share.  The adoption of
financial accounting standards relating to postretirement benefits,
postemployment benefits and income taxes resulted in one-time charges
totaling $2,127.2, or $3.55 per share, in the first quarter of 1993.
As a result, net loss for 1993 was $845.2, or $1.41 per share.
Subsidiaries other than the Telephone Company provided 35%, 29% and
26% of SBC's income before extraordinary loss and cumulative effect of
changes in accounting principles in 1994, 1993 and 1992, respectively.

The primary factors contributing to the increase in income before
extraordinary loss and cumulative effect of changes in accounting
principles in 1994 were the growth in demand for services and products
at Southwestern Bell Mobile Systems, Inc. (Mobile Systems) and the
Telephone Company.  These factors were partially offset by rate
reductions at the Telephone Company and an increase in license fees
paid by the Telephone Company for switching system software.  Results
for 1994 also reflect a $34 after-tax charge relating to the
devaluation of the Mexican peso on the foreign currency denominated
debt of SBC's equity affiliate, Telefonos de Mexico, S.A. de C.V.
(Telmex).

The primary factors contributing to the increase in income before
extraordinary loss and cumulative effect of changes in accounting
principles in 1993 were the growth in demand for services and products
at Mobile Systems and the Telephone Company, the decrease in license
fees paid by the Telephone Company for switching system software, and
the increase in income generated from SBC's equity investments,
primarily Telmex.  These factors were partially offset by increased
postretirement benefit and depreciation expenses and accruals for
potential rate reductions, mainly at the Telephone Company.  Results
for 1993 also reflect one-time charges for Telephone Company
restructuring and write-off of analog cellular equipment, partially
offset by a gain on the sale of Paging.

Items affecting the comparison of the operating results between 1994
and 1993, and between 1993 and 1992, are discussed in the following
sections.

Operating Revenues

Total operating revenues increased $928.2, or 8.7%, in 1994 and
$674.9, or 6.7%, in 1993.  Components of total operating revenues,
including changes from the prior year, are as follows:

                                                                Percent
                                                                 change

                                                              1994   1993
                        1994         1993         1992        vs.    vs.
                                                             1993   1992
Local service                                                        
  Landline            $  4,039.1    $ 3,904.9    $ 3,727.5   3.4%    4.8%
  Wireless               1,748.7      1,282.5      940.9     36.4    36.3
                                                                     
Network access                                                       
  Interstate             1,912.5      1,804.7      1,710.3   6.0     5.5
  Intrastate             944.5        880.7        837.5     7.2     5.2
                                                                     
Long-distance            917.1        977.3        1,011.7   (6.2)   (3.4)
service
                                                                     
Directory                946.8        869.0        847.9     9.0     2.5
advertising
                                                                     
Other                    1,109.8      971.2        939.6     14.3    3.4
                                                                     
                      $  11,618.5   $ 10,690.3   $ 10,015.4  8.7%    6.7%
   
   Local Service  Landline revenues increased in 1994 and 1993 due to
   increases in demand, including growth in the number of access
   lines of 3.6% and 3.3%, respectively.  Nearly two-thirds of the
   access line growth occurred in Texas.  To a lesser extent,
   landline revenues also increased during 1993 as a result of
   extended area service plans, which expanded the area defined as
   local service.  Previously ordered rate reductions, primarily in
   Texas and Missouri, reduced 1994 revenues by approximately $80.
   
   Wireless revenues increased in 1994 and 1993 due primarily to the
   growth in the number of cellular customers of 45.4% and 45.0%,
   respectively.  These increases were partially offset by declines
   in average revenue per customer in both periods.  Market
   penetration at the end of 1994, 1993 and 1992 was 7.4, 5.7 and 4.0
   customers per 100 residents, respectively, in Mobile Systems'
   service areas.  Excluding acquisitions completed during 1994, the
   number of cellular customers increased by 36.2% and market
   penetration at the end of 1994 was 7.8%.
   
   Network Access  Interstate network access revenues increased in
   1994 and 1993 due largely to increases in demand for access
   services.  Growth in revenues from end user charges attributable
   to an increasing access line base also contributed to the
   increases in both years.  Revenues in 1994 reflect a retroactive
   billing adjustment that decreased interstate access revenues
   slightly while increasing intrastate access revenues.  In 1993,
   these increases were partially offset by decreases in interstate
   rates recognized by the Telephone Company.
   
   Intrastate network access revenues increased in 1994 and 1993, due
   primarily to increases in demand. Also affecting intrastate
   revenues in 1994 was the partial replacement of the Texas pool
   settlement process with a system of primary toll carrier access
   charges.  Under this system, charges received by the Telephone
   Company from other intrastate carriers are recorded as intrastate
   access revenues, while those paid by the Telephone Company are
   recorded as cost of services and products.  These amounts were
   each approximately $40 and did not materially affect operating
   income in 1994.  Previously, only the net settlement pool payment
   or receipt was recognized as an adjustment to revenue.  The
   retroactive billing adjustment noted in the preceding paragraph
   also slightly increased intrastate access revenues.  Previously
   ordered rate reductions, primarily in Texas, reduced revenues by
   approximately $120 and $25, in 1994 and 1993, respectively.
   
   Long-Distance Service message volumes in 1994 are relatively
   unchanged from 1993, as the implementation of optional calling
   plans encouraged higher volumes which offset competition-related
   decreases in messages.  These optional calling plans also lower
   the average revenue per message and, combined with other
   demand-related decreases and rate decreases (primarily in
   Missouri), caused a decrease in long-distance service revenue.
   The 1993 decrease was due mainly to accruals for potential rate
   reductions in Oklahoma and the impact of extended area service
   plans, partially offset by increases in demand for long-distance
   services.  Although extended area service plans have reduced long-
   distance service revenues, this effect is partially offset by
   related increases in local service revenues, as noted in the
   discussion of landline local service revenues.
   
   Directory Advertising increased in 1994 and 1993, reflecting
   growth in yellow pages revenues, including product enhancements
   and increased use of color.  Increases in 1993 were offset by the
   absence of revenues associated with certain directory operations
   sold in June 1992.

   Other revenues increased in 1994 due primarily to increases in
   equipment sales, mainly at Mobile Systems, and increases in demand
   for the Telephone Company's nonregulated services and products,
   including Caller ID equipment, computer network services and
   videoconferencing services.  Revenues in 1994 also increased due
   to the addition of cable television revenues resulting from the
   January 1994 acquisition of two systems from Hauser
   Communications, Inc. (Hauser).  These increases were partially
   offset by the absence of revenues associated with the sale of
   Paging in the fourth quarter of 1993.  Other revenues increased in
   1993 due to increases in equipment sales, primarily at Mobile
   Systems, and increases in demand for the Telephone Company's
   nonregulated services and products, partially offset by the
   absence of revenues associated with operations sold during 1993,
   including residential equipment sales, commercial printing and
   paging services.

Operating Expenses

Total operating expenses increased $517.5, or 6.2%, in 1994 and
$492.7, or 6.3%, in 1993.  Components of total operating expenses,
including changes from the prior year, are as follows:
                                                          Percent
                                                          change

                                                           1994  1993
                         1994       1993        1992       vs.   vs.
                                                         1993  1992
Cost of services and  $  3,746.9  $ 3,387.6   $ 3,423.4   10.6%  (1.0)%
 products                                                     
Selling, general and     3,043.5    2,916.1     2,552.4   4.4    14.2
 administrative
Depreciation and         2,037.8    2,007.0     1,842.2   1.5    8.9
 amortization

                      $  8,828.2  $ 8,310.7   $ 7,818.0   6.2%   6.3%

   Cost of Services and Products increased in 1994 due to increased
   demand for services and products at Mobile Systems and the
   Telephone Company, increases of approximately $100 in switching
   system software licensing fees at the Telephone Company, including
   fees related to enhanced services, and Texas primary toll carrier
   access charges noted in the discussion of intrastate network
   access revenues.  These increases were partially offset by the
   absence of expenses associated with paging services and
   residential equipment sales operations sold in 1993.  The decrease
   in 1993 was due primarily to a decrease of more than $160 in
   license fees at the Telephone Company for switching system
   software and the absence of expenses associated with operations
   that were sold, including residential equipment sales and
   commercial printing (sold in 1993) and directory advertising
   operations (sold in 1992).  These decreases were partially offset
   by costs related to increased demand for services and products at
   Mobile Systems and the Telephone Company, and by annual
   compensation increases.

   Selling, General and Administrative expenses increased in 1994 due
   primarily to growth in cellular operations and higher pension
   benefit expenses, partially offset by savings associated with 1993
   force reductions.  Additionally, as discussed in Other Business
   Matters, expenses in 1993 included a one-time charge for the
   restructuring of operations at the Telephone Company.

   In addition to the restructuring charge noted above, expenses in
   1993 increased due primarily to increased demand for cellular
   services and products and the increase of approximately $110 in
   postretirement benefits expense required by the adoption of
   Statement of Financial Accounting Standards No. 106, "Employers'
   Accounting for Postretirement Benefits Other Than Pensions"
   (Statement No. 106), as discussed in Note 7 to the financial
   statements.  The increased expenses also reflect increases in
   property and other taxes and annual compensation increases.
   Expenses in 1992 included one-time charges for an offer of pension
   enhancements and related benefits to designated nonmanagement
   employees and for estimated expenses associated with relocating
   SBC's headquarters.

   Depreciation and Amortization increased in 1994 due mainly to
   growth in cellular and cable television investment levels and
   changes in plant levels and composition at the Telephone Company.
   These increases were partially offset by the completion of
   accelerated regulatory amortization of certain analog equipment at
   the Telephone Company.

   The increase in 1993 was mainly due to changes in plant level and
   composition, particularly at the Telephone Company and Mobile
   Systems.  Depreciation expense also increased in 1993 due to a
   reduction in cellular analog equipment lives.  These increases
   were partially offset by a decrease in reserve deficiency
   amortization at the Telephone Company.

Interest Expense decreased $16.0, or 3.2%, in 1994.  The decrease was
due to lower interest rates on debt refinanced by the Telephone
Company and the repayment of debt during 1993, partially offset by
interest accrued on potential rate reductions.  Interest expense
decreased $33.8, or 6.4%, in 1993 due to lower interest rates on short-
term obligations and interest savings on long-term debt refinanced by
the Telephone Company in 1993.

Equity in Net Income of Affiliates decreased $26.6, or 10.7%, in 1994
due mainly to a fourth quarter charge of approximately $52 to reflect
SBC's share of Telmex's exchange loss on its foreign currency
denominated debt resulting from the sharp decline in the value of the
Mexican peso in December 1994.  Excluding this charge, the increase in
1994, as well as the 1993 increase of $41.7, or 20.0%, was due
primarily to higher earnings at Telmex resulting from overall growth,
including increases in access lines and rate increases.  In both
years, these factors were offset partially by increases in wages and
benefit expenses, and other operating expenses related to the
rehabilitation and modernization of the telephone network.  SBC's
investment in Telmex is recorded under U.S. generally accepted
accounting principles, which exclude inflation adjustments and include
adjustments for the purchase method of accounting.  See Note 3 to the
financial statements for additional information.

SBC's earnings from Telmex are sensitive to changes in the value of
the peso.  As a result of the significant devaluation of the peso in
December 1994 and January 1995, it is anticipated there will be a
decline in SBC's expected earnings from Telmex in 1995, absent further
changes in the value of the peso and results of Telmex's operations.
The magnitude of the effect is partially mitigated by the fact that a
portion of Telmex's revenues are denominated in U.S. dollars and are
unaffected by the decline.

Other Expense - Net increased $26.5 in 1994 and $67.2 in 1993.
Expenses for 1994 reflect increases in contributions to the SBC
Foundation and in legislative advocacy expenses.  Expenses in 1993
include a nonrecurring charge for the write-off of analog cellular
equipment and an increase in legislative advocacy expenses, partially
offset by the gain on the sale of paging operations.  Other expense -
net in 1992 includes interest income associated with the settlement of
federal income tax audit issues.

Federal Income Tax expense increased $133.3, or 24.2%, in 1994 and
$62.5, or 12.8%, in 1993, primarily due to higher income before income
taxes.  Federal income taxes in 1993 as compared to 1992 were also
affected by the increase in federal income tax rates from 34% to 35%
in 1993.

Extraordinary Item  The Telephone Company recorded extraordinary
charges of $153.2 in 1993 as a result of refinancing $2,100 of long-
term debt.  See Note 4 to the financial statements for additional
information.

Operating Environment and Trends of the Business

Regulatory Environment

The Telephone Company's intrastate telecommunications operations in
Texas, Missouri and Kansas are presently operating under incentive
regulation plans, while operations in Oklahoma and Arkansas are
regulated under traditional rate-of-return methodology.  The Telephone
Company's interstate telecommunications operations in the five states
are regulated by the FCC, using a price cap system.  The FCC is in the
process of reviewing the current price cap plan, in order to evaluate
issues related to price cap methodology, the goals of price cap
regulation and transition to a fully competitive market.  It is
expected that the FCC will complete their review during the first half
of 1995.

Regulatory jurisdictions may require that adjustments be made to
reported earnings in order to compute earnings subject to sharing or
regulatory returns, as applicable, according to its regulatory plan.
As a result, differences may exist between the returns reported to
these regulatory bodies and those computed from Telephone Company
financial information included in the consolidated financial
statements.

Following is a summary of significant regulatory proceedings.

Texas  In 1994, the Telephone Company completed the final year of its
four-year incentive regulation agreement.  Under its terms, the
Telephone Company agreed to cap certain local rates, provide annual
rate reductions and other benefits to customers in Texas, and upgrade
the network at a cost of approximately $329.  Rate reductions for 1994
and 1993 were $146 and $21, respectively.  Rate reductions and
customer benefits for 1992 were $34.

The agreement also provided an earnings-sharing mechanism designed to
encourage efficiency and innovation by the Telephone Company.  Revenue
sharing amounts for 1992 were not significant, and there will be no
sharing of 1993 revenues.  Sharing amounts for 1994 have not been
approved by the Texas Public Utility Commission (TPUC), but are
estimated to be approximately $30.

The Telephone Company has offered to extend the agreement until
September 1, 1995.  This extension was offered because of the
possibility that new legislation concerning utility regulation may be
written during the 1995 session of the Texas legislature.  Such
legislation, if enacted, would become effective in September 1995.
Although no formal reply regarding the extension has been received
from the TPUC, no objections have been raised by the TPUC and the
Telephone Company is continuing to operate under the provisions of the
original agreement.

Missouri  In response to a Missouri Public Service Commission (MPSC)
staff complaint, the MPSC issued an order in December 1993 requiring
rate reductions of $84.6 annually, beginning January 1994.  The
Telephone Company appealed the order and, in August 1994, reached a
settlement agreement with the MPSC and Office of Public Counsel (OPC).

Under the terms of the settlement agreement, the Telephone Company
implemented annual rate reductions of $69.6 effective October 1, 1994,
representing the original $84.6 reduction ordered by the MPSC, offset
by $15 for recovery of a portion of the costs associated with
postretirement benefit accruals, allowed by legislation enacted in
1994.  In addition, customers were given one-time credits totaling $64
for rate reductions which were accrued under the original order and
paid to the court beginning in 1994.  The Telephone Company has also
committed to invest an average of $275 annually in capital
expenditures during the term of the agreement.

The agreement extends through December 31, 1998.  During this period,
the agreement provides that the Telephone Company will not file a
general rate case or raise local service rates and there will be no
sharing of earnings.  In addition, the MPSC and the OPC have agreed
not to file complaints about the level of Telephone Company earnings
during the term of the agreement.  The agreement does not preclude the
Telephone Company from increasing its revenues through the
introduction of new or additional services or features during this
period.  Two interexchange carriers and the Missouri Cable TV
Association have challenged the legality of the agreement in a case
currently pending in the Cole County Circuit Court.

Oklahoma  In January 1989, the Oklahoma Corporation Commission (OCC)
ordered an investigation into the reasonableness of the Telephone
Company's intrastate rates.  In August 1992, a final order was issued
requiring the Telephone Company to refund revenues in excess of an
11.41% return on equity, effective April 1991 through the date of the
final order.  The ordered refund obligation is $148.4.

The OCC order also would reduce annual revenues by $100.6 effective
September 1992 (of which $44.6 relates to plans already implemented),
partially offset by a positive annual revenue adjustment of $7.8 to
compensate the Telephone Company for its investment of $84 for network
modernization over five years following the date the order becomes
effective.  The order would also lower the allowed return on equity
from 14.25% to 12.20%.

In September 1992, the Telephone Company appealed to the Oklahoma
Supreme Court (Court), which suspended the effectiveness of the entire
order pending final disposition.  This appeal is still pending.

The Telephone Company is contesting all aspects of the OCC's actions.
Management believes that the OCC-ordered refund of revenues collected
before the date of the OCC's August 1992 order is illegal under
Oklahoma law and will be overturned by the Court.  The Court may
require the Telephone Company to implement some portion of the annual
rate reductions indicated in the OCC order.  Management is unable to
determine the outcome of the remaining portions of the OCC order.
Future effects arising from an unfavorable ruling would not be
expected to have a material impact on SBC's financial results.

Competition

Competition is growing in the telecommunications industry.  Regulatory
and court decisions have expanded the number of alternative service
providers offering telecommunications services.  Technological
advances have expanded the types and uses of services and products
available.  Accordingly, SBC faces increasing competition in
significant portions of its business.

Domestic

The Telephone Company currently faces competition principally from
competitive access providers (CAPs), private networks, shared tenant
services, providers of telecommunications equipment, interexchange
carriers, resellers and cellular providers.

CAPs typically build fiber optic "rings" throughout large metropolitan
areas to provide transport services (generally high-speed data) for
large business customers and interexchange carriers.  Also, an
increasing number of high usage customers, particularly large
businesses, now bypass Telephone Company facilities by establishing
alternative telecommunications links for voice and data, such as
private network systems, shared tenant services or private branch
exchange (PBX) systems (which are customer-owned and provide internal
switching functions without use of Telephone Company central office
facilities).  The extent of the economic incentive to bypass the local
exchange network depends upon local exchange prices, access charges,
regulatory policy and other factors.  End user charges ordered by the
FCC are designed to mitigate the effect of system bypass.

The FCC has adopted rules requiring large local exchange carriers,
including the Telephone Company, to provide expanded interconnection
to independent parties for provision of special access and switched
access transport services.  (Special access refers to a dedicated
transmission path, used primarily by large business customers and long-
distance carriers, which does not involve switching at the local
exchange carrier central office.  Switched access refers to the link
between local exchange carriers' switching facilities and long-
distance carriers' networks; switched access transport is one
component of this process.)  A July 1994 FCC order requires that local
exchange carriers provide equipment and establish a set of technical
and pricing rules intended to position alternate providers as if their
equipment were located in the central office (referred to as virtual
collocation).  Alternatively, the local exchange carrier may, at its
discretion, allow alternate providers to physically collocate their
equipment within its central office.  This order followed a June 1994
judicial remand which vacated the FCC's previous order requiring
physical collocation.  Various aspects of the FCC rules are being
contested by a number of local exchange carriers, including the
Telephone Company.

Collocation for access services is also being addressed at the state
regulatory level.  In general, collocation requirements in Texas and
Oklahoma follow terms similar to those of interstate requirements.
Proceedings in Missouri and Arkansas have been delayed awaiting the
outcome of pending FCC collocation issues.  The Kansas Corporation
Commission presently does not authorize intrastate collocation.

Competition exists in all of the Telephone Company's intraLATA toll
markets.  Principal competitors are interexchange carriers, which are
assigned an access code (e.g., "10XXX") used by their customers to
route intraLATA calls through the interexchange carrier's network, and
resellers, which sell toll services obtained at bulk rates.

Pending regulatory and legislative proceedings could allow increased
competition for local exchange services in the future.  In Texas,
three companies have filed applications with the TPUC seeking
authority to provide local exchange services in selected metropolitan
areas within the Telephone Company's service territory.  Hearings on
these applications are scheduled to begin in mid 1995.  In Missouri, a
commission appointed by the Governor recommended in January 1995 that
legislation be adopted to open the Telephone Company's local exchange
market to competition.  The report also recommended an end to earnings
regulation for the Telephone Company, but provided only limited
pricing flexibility for its services.  It is not known whether such
legislation will be passed in the 1995 legislative session.  In
Oklahoma and Kansas, there are generic competition dockets pending
which address competitive issues related to the provision and
regulation of intrastate telecommunications services.

Wireless telecommunications services, such as cellular, increasingly
compete with landline services.  Furthermore, the FCC adopted an order
in 1993 allocating radio spectrum and outlining development of
licenses for new personal communications services (PCS).  PCS utilizes
wireless telecommunications technology using radio spectrum different
from cellular.  Like cellular, it is designed to permit access to a
variety of communications services regardless of subscriber location.
Under an auction process, up to seven PCS licenses could be awarded in
each of 51 geographic areas.  Licenses may be combined by spectrum
amounts and geographically, including creation of a nationwide
service.  Though a potential source of competition for landline
services, PCS also represents a competitive opportunity for SBC, which
is allowed to participate fully in bidding for licenses in areas
outside its cellular service areas, and may bid on a smaller license
in areas where it has a cellular presence.  SBC is participating in
the auctions, which began in December 1994, and is pursuing licenses
in a number of markets that would complement its existing cellular
service territories.

In the future, it is likely that additional competitors will emerge in
the telecommunications industry.  Cable television companies and
electric utilities have expressed an interest in providing
telecommunications services.  As a result of recent and prospective
mergers and acquisitions within the industry, SBC may face competition
from entities offering both cable and telephone services over their
transport mediums in the Telephone Company's operating territory.
Interexchange carriers have also expressed interest in providing local
service, either directly or through alternative wireless networks, and
a number of major carriers have publicly announced their intent to
provide local service in certain markets, some of which are in the
Telephone Company's five-state area.

Competitive opportunities may arise as a result of pending and
anticipated legislative and legal proceedings.  Federal policymakers
have indicated strong interest in telecommunications reform - namely,
lowering regulatory and legislative barriers to competition.
Legislation was introduced in the 1994 United States Congress which,
had it been adopted, would have allowed SBC to enter previously
restricted lines of business, including interLATA telecommunications
services, electronic publishing and telecommunications equipment
manufacturing, and would have allowed local exchange carriers to
compete in the cable television business in their own areas.
Legislation achieving these goals will be advocated by SBC during the
1995 Congressional session; however, no assurance can be given as to
whether or in what form such legislation might be enacted.

SBC and two other Regional Holding Companies (RHCs) are asking the
United States District Court for the District of Columbia, in a joint
petition filed in July 1994, to vacate the consent decree issued at
the time of AT&T Corp.'s (AT&T) divestiture of the RHCs.  Among other
items, the consent decree prevents the RHCs from providing interLATA
telecommunications service and manufacturing telecommunications
equipment.  This matter is pending and the outcome cannot be
predicted.  Also in 1994, SBC filed a lawsuit in the United States
District Court in Dallas, seeking to overturn provisions of the Cable
Communications Policy Act of 1984, in order to provide cable
television service in the Telephone Company's five-state area.  While
there can be no assurance of a favorable ruling to SBC, three Circuit
Courts of Appeals have held this statute to be unconstitutional in
similar factual circumstances.

SBC is aggressively representing its interests regarding competition
before federal and state regulatory bodies and courts, and before
Congress and state legislatures, and will continue to evaluate the
increasingly competitive nature of its business and the appropriate
regulatory, legislative and industry solutions needed to respond
effectively to competition.

International

Telmex was granted a concession in 1990 to continue as the sole
provider of long-distance services in Mexico until August 1996.  In
July 1994, the Mexican Secretary of Communication and Transportation
issued the first in a series of rules for the introduction of
competition into the Mexican long-distance market.  It specified that
there would be an unlimited number of long-distance concessions and
that Telmex must provide 60 interconnection points by January 1, 1997,
and over 200 interconnection points by the year 2000.  In addition,
customers will be able to presubscribe to their choice of long-
distance carrier by January 1, 1997.  Several large competitors have
announced their intention to compete with Telmex, including AT&T and
MCI Communications Corporation.

Regulatory Accounting

SBC currently accounts for the economic effects of regulation in
accordance with Statement of Financial Accounting Standards No. 71,
"Accounting for the Effects of Certain Types of Regulation" (Statement
No. 71).  Statement No. 71 requires deferral of certain costs and
obligations based on regulatory actions (regulatory assets and
liabilities).  In addition, under Statement No. 71, telephone plant is
depreciated using rates set by regulators in a joint federal and state
triennial review process.  These rates are usually lower than those
used by unregulated companies.  SBC will present proposed depreciation
rates for 1995 through 1997 to federal and state regulators in
triennial review meetings scheduled for mid 1995.

Continued application of Statement No. 71 is appropriate only if it is
reasonable to assume that rates which are adequate to recover costs
can be charged to and collected from customers.  This assumption
requires, among other things, consideration of anticipated changes in
levels of demand or competition during the recovery period for any
capitalized costs.  It is management's opinion that application of
Statement No. 71 to SBC remains appropriate at this time.  However,
due to the rapid pace of change in the telecommunications industry,
SBC must continually assess its position with respect to Statement No.
71.  If, as a result of actual and anticipated increases in
competition, technological development and other changes in the
telecommunications industry including the manner of determining rates,
SBC determines that it no longer qualifies for the provisions of
Statement No. 71, SBC would be required to eliminate its regulatory
assets and liabilities, and to adjust the carrying amount of its
telephone plant to the extent that it determines that such amount is
not recoverable.  The net effect would be reflected in the financial
statements as a non-cash, extraordinary charge to income.  Because of
the uncertainties regarding the timing, extent and potential
combination of circumstances which would cause SBC to discontinue
application of Statement No. 71, management cannot estimate a specific
amount of the charge at this time, but under most combinations of
circumstances would anticipate the after-tax amount of the charge to
be between $2.0 billion and $3.0 billion.

Other Business Matters

Name Change  In order to better reflect SBC's position as a
diversified global communications company, SBC's Board of Directors
approved in September 1994 a change in the corporate name to SBC
Communications Inc., subject to shareowner approval at the 1995 Annual
Meeting of Shareowners scheduled for April 1995.

Acquisitions  In January 1994, SBC purchased two cable television
systems from Hauser located in Montgomery County, Maryland, and
Arlington County, Virginia, for $650.  In December 1994, SBC acquired
the domestic cellular business of Associated Communications
Corporation (Associated) for $705, including cellular systems in
Buffalo, Rochester, Albany and Glens Falls, New York.   In addition,
during the second quarter of 1994, SBC purchased smaller cellular
systems in Syracuse, Utica and Ithaca, New York, which are adjacent to
the Associated properties.

In October 1994, SBC formed a strategic alliance with Compagnie
Generale des Eaux (CGE), a French diversified public company.  In
December 1994, SBC invested $615 through this alliance to acquire an
indirect 10% ownership of Societe Francaise du Radiotelephone S.A.
(SFR), a French national cellular company, and minority ownership
interests in other communications businesses controlled by CGE.  This
investment is accounted for as an equity investment.  As part of this
alliance, CGE is expected to invest $247 to attain a 10% interest in
SBC's Washington-Baltimore wireless operations.  This investment is
expected to occur during the first half of 1995.

In April 1994, SBC terminated plans to form a $4.9 billion cable
television partnership with Cox Cable Communications (Cox) in the
United States.

In February 1995, SBC purchased 40% of VTR S.A. (VTR), a privately
owned telecommunications holding company in Chile, for $317.  Through
its subsidiaries, VTR provides local, long-distance, wireless and
cable television services in Chile.  VTR is 51% owned by Grupo Luksic,
a large Chilean conglomerate.

Management does not expect these acquisitions to have a material
effect on SBC's financial position or results of operations in 1995.

Dispositions  In October 1994, SBC sold an additional 25% of its
United Kingdom cable television operations to Cox.  SBC and Cox each
own 50% and share management of the cable operations.  Subsequent to
the sale, SBC's remaining investment is accounted for under the equity
method of accounting.

During 1993, SBC sold Paging, sold portions of its commercial printing
operations, and entered into an agreement which exclusively licensed
sales under its residential equipment trademark.  None of these
transactions had a material effect on SBC's financial results in 1993.

Operational Restructuring  During the third quarter of 1993, the
Telephone Company announced a restructuring of its operations.  The
restructuring realigns the Telephone Company into two operating
divisions, Customer Services, comprised of nine geographic market
areas, and Network Services, which focuses on technology planning and
deployment.  As part of the restructuring, approximately 800
management positions were eliminated during 1993.  Costs for
severance, relocation and benefits associated with the positions
eliminated were accrued during 1993, reducing net income by
approximately $35.

Pending Litigation  The Telephone Company is presently engaged in
litigation with 57 Texas cities arising from the Telephone Company's
alleged breach of certain ordinances relating to the Telephone
Company's use of, and work activities in, streets and other public
ways.  In November 1992, City of Port Arthur, et al., v. Southwestern
Bell Telephone Company, et al., in the 136th Judicial District Court
of Jefferson County, Texas, was certified as a class action.  Trial is
set for 1995.  In addition, three municipalities participating in the
class action had filed separate lawsuits, which have been suspended
pending the outcome of the class action.

The ordinances provide for the payment of a percentage of the gross
receipts received by the Telephone Company from the provision of
certain services within the cities.  While the particular claims of
the cities vary, they all allege that the Telephone Company should
have included revenues received from other services in calculating the
compensation described in the ordinances.  The Telephone Company
believes it has several meritorious defenses to the claims and intends
to vigorously pursue these defenses.  The Telephone Company further
believes that it will either be successful on the merits of the cases
or that any unfavorable result will not have a material impact on
SBC's results of operations.

Liquidity and Capital Resources

Capital Expenditures and Other Commitments

To provide high-quality communications services to its customers, SBC,
particularly the Telephone Company and Mobile Systems, must make
significant investments in property, plant and equipment.  The amount
of capital investment is influenced by regulatory commitments and
demand.

SBC's capital expenditures totaled $2,350.2, $2,221.1 and $2,144.3 for
1994, 1993 and 1992, respectively.  The 1994 increase in capital
expenditures was due primarily to growth at Mobile Systems, while
expenditures at the Telephone Company were flat compared to 1993.  The
1993 increase in capital expenditures was primarily due to increases
in Telephone Company expenditures on broadband infrastructure and
customer-contracted requirements, continued build-out of cable
television and telephone network facilities in the United Kingdom, and
growth and digital conversion at Mobile Systems.

In 1994, the Telephone Company committed to make network upgrades
estimated to cost approximately $570 in Missouri, Arkansas and Kansas
over various periods ranging from two to four years.  At December 31,
1994, the Telephone Company had invested $91 under these commitments.
During 1994, the Telephone Company continued to make network upgrades
under previous commitments in Texas, Missouri and Kansas.  At
December 31, 1994, amounts remaining under these previous commitments
were not significant.

In 1995, management expects capital spending in total and at the
Telephone Company to be relatively unchanged from 1994 levels, between
$2,200 and $2,400.  Capital expenditures in 1995 will relate primarily
to the continued evolution of the Telephone Company's network,
including amounts agreed to under improved regulation plans, and
continued build-out of Mobile Systems' markets.  SBC expects to fund
ongoing capital expenditures with cash provided by operations.

With the change in accounting for SBC's United Kingdom cable
operations to the equity method of accounting, funding provided by SBC
in 1995 for the continued expansion of the cable television and
telephone network in the United Kingdom will not be classified as
capital expenditures, but will appear in the Consolidated Statements
of Cash Flows as investments in existing equity affiliates.

In addition to payments shown in the Consolidated Statements of Cash
Flows, 1994 acquisitions were also financed through the issuance of
approximately $660 in new and treasury shares and the issuance of
approximately $360 of long-term debt.

Dividends Declared

Dividends declared by SBC totaled $953.6 ($1.58 per share) in 1994,
$905.3 ($1.51 per share) in 1993 and $876.2 ($1.46 per share) in 1992.
Management's dividend policy considers both the expectations and
requirements of shareowners, internal requirements of SBC, and long-
term growth opportunities.

Cash, Lines of Credit and Cash Flows

SBC had $364.6 of cash and cash equivalents available at December 31,
1994.  Commercial paper borrowings as of December 31, 1994, totaled
$1,348.5.  SBC has entered into agreements with several banks for
lines of credit totaling $1,020.0, all of which may be used to support
commercial paper borrowings.  SBC had no borrowings outstanding under
these lines of credit as of December 31, 1994.

During 1994, as in 1993 and 1992, SBC's primary source of funds
continued to be cash generated from operations, as shown in the
Consolidated Statements of Cash Flows.  In 1994 and 1993, cash
provided by operating activities was reduced by the contribution of
$133.6 and $135.5, respectively, to the collectively bargained
Voluntary Employee Beneficiary Association trusts.  Cash provided by
operating activities in 1992 also included refunds associated with the
settlement of federal income tax audit issues.  Net cash provided by
operating activities exceeded SBC's construction and capital
expenditures during 1994, as in 1993 and 1992; this excess is referred
to as free cash flow, a supplemental measure of liquidity.  SBC
generated free cash flow of $1,616.4, $1,219.7 and $1,470.4 in 1994,
1993 and 1992, respectively.

During 1993, long-term debt of $2,207 was issued, principally to
refinance Telephone Company long-term debt with an aggregate principal
amount of $2,100.  Since June 1991, the Telephone Company has
refinanced $3,182 in long-term debt.

Total Capital

SBC's total capital consists of debt (long-term debt and debt maturing
within one year) and shareowners' equity.  Total capital increased
$1,459.0 in 1994 and decreased in 1993 by $1,858.3.  The increase in
1994 was due to reinvestment of earnings and the issuance of common
stock and long-term debt in acquisitions, partially offset by the
foreign currency translation adjustment resulting from the devaluation
of the peso and the acquisition of treasury shares.  The decrease in
1993 was due to the effects of adopting new accounting standards and
the extraordinary loss on early extinguishment of debt.  Absent these
factors, total capital increased by $422.1 in 1993 due primarily to
reinvestment of earnings.


Debt Ratio

SBC's debt ratio (long-term debt and debt maturing within one year, as
a percentage of total capital) was 47.4%, 47.5% and 43.0% at December
31, 1994, 1993 and 1992, respectively.  The debt ratio is affected by
the same factors that affect total capital.  For 1993, the decrease in
equity caused by changes in accounting standards increased the debt
ratio by 6.1%.

Share Repurchases

See Note 9 to the financial statements.

Employee Stock Ownership Plans

See Note 7 to the financial statements.






Report of Management


The consolidated financial statements have been prepared in conformity
with generally accepted accounting principles.  The integrity and
objectivity of the data in these financial statements, including
estimates and judgments relating to matters not concluded by year end,
are the responsibility of management, as is all other information
included in the Annual Report, unless otherwise indicated.

The financial statements of Southwestern Bell Corporation (SBC) have
been audited by Ernst & Young LLP, independent auditors.  Management
has made available to Ernst & Young LLP all of SBC's financial records
and related data, as well as the minutes of shareowners' and
directors' meetings.  Furthermore, management believes that all
representations made to Ernst & Young LLP during its audit were valid
and appropriate.

Management has established and maintains a system of internal
accounting controls that provides reasonable assurance as to the
integrity and reliability of the financial statements, the protection
of assets from unauthorized use or disposition and the prevention and
detection of fraudulent financial reporting.  The concept of
reasonable assurance recognizes that the costs of an internal
accounting controls system should not exceed, in management's
judgment, the benefits to be derived.

Management also seeks to ensure the objectivity and integrity of its
financial data by the careful selection of its managers, by
organizational arrangements that provide an appropriate division of
responsibility and by communication programs aimed at ensuring that
its policies, standards and managerial authorities are understood
throughout the organization.  Management continually monitors the
system of internal accounting controls for compliance.  SBC maintains
an internal auditing program that independently assesses the
effectiveness of the internal accounting controls and recommends
improvements thereto.

The Audit Committee of the Board of Directors, which consists of seven
directors who are not employees, meets periodically with management,
the internal auditors and the independent auditors to review the
manner in which they are performing their responsibilities and to
discuss auditing, internal accounting controls and financial reporting
matters.  Both the internal auditors and the independent auditors
periodically meet alone with the Audit Committee and have access to
the Audit Committee at any time.

/s/ Edward E. Whitacre Jr.
Edward E. Whitacre Jr.
Chairman of the Board and
Chief Executive Officer

/s/ Donald E. Kiernan
Donald E. Kiernan
Senior Vice President, Treasurer
and Chief Financial Officer


                    Report of Independent Auditors


The Board of Directors and Shareowners
Southwestern Bell Corporation

We have audited the accompanying consolidated balance sheets of
Southwestern Bell Corporation as of December 31, 1994 and 1993, and
the related consolidated statements of income, shareowners' equity and
cash flows for each of the three years in the period ended
December 31, 1994.  These financial statements are the responsibility
of the Corporation's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements
are free of material misstatement.  An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the
financial statements.  An audit also includes assessing the accounting
principles used and significant estimates made by management, as well
as evaluating the overall financial statement presentation.  We
believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the consolidated
financial position of Southwestern Bell Corporation at December 31,
1994 and 1993, and the consolidated results of its operations and its
cash flows for each of the three years in the period ended December
31, 1994, in conformity with generally accepted accounting principles.

As discussed in Notes 6 and 7 to the consolidated financial
statements, in 1993 the Corporation changed its method of accounting
for income taxes, postretirement benefits other than pensions, and
postemployment benefits.






                                        ERNST & YOUNG LLP


San Antonio, Texas
February 10, 1995




<TABLE>
Consolidated Statements of Income


Dollars in millions except per share amounts
<CAPTION>
                                                         1994     1993     1992
<S>                                                   <C>       <C>        <C>
Operating Revenues
Local service                                         $ 5,787.8 $ 5,187.4  $ 4,668.4
Network access                                          2,857.0   2,685.4    2,547.8
Long-distance service                                     917.1     977.3    1,011.7
Directory advertising                                     946.8     869.0      847.9
Other                                                   1,109.8     971.2      939.6
Total operating revenues                               11,618.5  10,690.3   10,015.4

Operating Expenses
Cost of services and products                           3,746.9   3,387.6    3,423.4
Selling, general and administrative                     3,043.5   2,916.1    2,552.4
Depreciation and amortization                           2,037.8   2,007.0    1,842.2
Total operating expenses                                8,828.2   8,310.7    7,818.0
Operating Income                                        2,790.3   2,379.6    2,197.4

Other Income (Expense)
Interest expense                                         (480.2)   (496.2)    (530.0)
Equity in net income of affiliates                        223.1     249.7      208.0
Other expense - net                                       (99.4)    (72.9)      (5.7)
Total other income (expense)                             (356.5)   (319.4)    (327.7)
Income Before Income Taxes, Extraordinary
 Loss and Cumulative Effect of Changes in  
 Accounting Principles                                  2,433.8   2,060.2    1,869.7

Income Taxes
Federal                                                   684.0     550.7      488.2
State and local                                           101.1      74.3       79.8
Total income taxes                                        785.1     625.0      568.0
Income Before Extraordinary Loss and Cumulative
 Effect of Changes in Accounting Principles             1,648.7   1,435.2    1,301.7
Extraordinary Loss on Early Extinguishment
 of Debt, net of tax                                        -      (153.2)       -
Cumulative Effect of Changes in Accounting
 Principles, net of tax                                     -    (2,127.2)       -
Net Income (Loss)                                     $ 1,648.7 $  (845.2) $ 1,301.7

Earnings Per Common Share:
Income Before Extraordinary Loss and Cumulative
 Effect of Changes in Accounting Principles           $    2.74 $   2.39   $    2.17
Extraordinary Loss on Early Extinguishment
 of Debt, net of tax                                        -      (0.25)        -
Cumulative Effect of Changes in Accounting
 Principles, net of tax                                     -      (3.55)        -
Net Income (Loss)                                     $    2.74 $  (1.41)  $    2.17
Weighted Average Number of Common
  Shares Outstanding (in millions)                        601.4    599.8       600.2

<FN>
The accompanying notes are an integral part of the consolidated financial statements.
</TABLE>


<TABLE>

Consolidated Balance Sheets

Dollars in millions except per share amounts
<CAPTION>
                                                                                  December 31,
                                                                              1994         1993
<S>                                                                     <C>          <C>
Assets
Current Assets
Cash and cash equivalents                                               $    364.6   $    618.4
Accounts receivable - net of allowances for uncollectibles of
 $130.4 and $111.2                                                         2,204.6      2,055.2
Material and supplies                                                        141.8        148.9
Prepaid expenses                                                             162.0        126.5
Deferred charges                                                             240.1        192.0
Deferred income taxes                                                        180.7        197.0
Other                                                                        199.5        281.8
Total current assets                                                       3,493.3      3,619.8
Property, Plant and Equipment - Net                                       17,316.6     17,091.5
Intangible Assets - Net of Accumulated Amortization of
 $427.6 and $368.2                                                         2,648.9      1,147.4
Investments in Equity Affiliates                                           1,748.0      1,420.8
Other Assets                                                                 798.5      1,028.0
Total Assets                                                            $ 26,005.3   $ 24,307.5

Liabilities and Shareowners' Equity
Current Liabilities
Debt maturing within one year                                           $  1,668.6   $  1,385.7
Accounts payable and accrued liabilities                                   3,281.4      2,876.2
Dividends payable                                                            240.8        226.6
Total current liabilities                                                  5,190.8      4,488.5
Long-Term Debt                                                             5,848.3      5,459.4

Deferred Credits and Other Noncurrent Liabilities
Deferred income taxes                                                      2,319.7      2,387.0
Postemployment benefit obligation                                          2,707.2      2,897.0
Unamortized investment tax credits                                           369.8        430.4
Other noncurrent liabilities                                               1,213.9      1,076.8
Total deferred credits and other noncurrent liabilities                    6,610.6      6,791.2

Commitments (Notes 2, 10)

Shareowners' Equity
Preferred shares ($1 par value, 10,000,000 authorized: none issued)            -            -
Common shares ($1 par value, 1,100,000,000 authorized: issued
 620,483,301 at December 31, 1994 and 602,744,484 at December 31, 1993)      620.5        602.7
Capital in excess of par value                                             6,286.1      5,577.0
Retained earnings                                                          2,593.5      1,891.4
Guaranteed obligations of employee stock ownership plans                    (314.7)      (352.9)
Foreign currency translation adjustment                                     (366.5)       (40.2)
Treasury shares (11,401,628 at December 31, 1994 and 2,510,404 at
  December 31, 1993, at cost)                                               (463.3)      (109.6)
Total shareowners' equity                                                  8,355.6      7,568.4
Total Liabilities and Shareowners' Equity                               $ 26,005.3   $ 24,307.5

<FN>

The accompanying notes are an integral part of the consolidated financial statements.
</TABLE>



<TABLE>

Consolidated Statements of Cash Flows

Dollars in millions, increase (decrease) in cash and cash equivalents
<CAPTION>

                                                                      1994       1993       1992
<S>                                                              <C>        <C>        <C>   
Operating Activities
Net income (loss)                                                $ 1,648.7  $  (845.2) $ 1,301.7
Adjustments to reconcile net income (loss) to net cash
  provided by operating activities:

   Depreciation and amortization                                   2,037.8    2,007.0    1,842.2
   Undistributed earnings from investments in equity affiliates     (133.8)    (177.3)    (168.5)
   Provision for uncollectible accounts                              153.3      149.9      134.9
   Amortization of investment tax credits                            (60.6)     (65.8)     (72.9)
   Pensions and other postemployment expenses                        201.6      148.8      193.1
   Deferred income tax expense                                      (124.0)    (123.8)      19.4
   Extraordinary loss, net of tax                                         -     153.2          -
   Cumulative effect of accounting changes, net of tax                    -   2,127.2          -
   Changes in operating assets and liabilities:
      Accounts receivable                                           (302.7)    (275.5)    (284.9)
      Other current assets                                           (90.5)      (5.7)    (134.0)
      Accounts payable and accrued liabilities                       429.9      303.3      353.8
   Other - net                                                       206.9       44.7      429.9
Total adjustments                                                  2,317.9    4,286.0    2,313.0
Net Cash Provided by Operating Activities                          3,966.6    3,440.8    3,614.7

Investing Activities
Construction and capital expenditures                             (2,350.2)  (2,221.1)  (2,144.3)
Investments in existing equity affiliates                            (22.3)         -          -
Purchase of short-term investments                                  (324.6)    (419.7)    (195.0)
Proceeds from short-term investments                                 390.1      315.5      120.4
Dispositions                                                         140.9      378.3          -
Acquisitions                                                      (1,181.6)    (120.9)     (60.9)
Net Cash Used in Investing Activities                             (3,347.7)  (2,067.9)  (2,279.8)

Financing Activities
Net change in short-term borrowings with original
  maturities of three months or less                                 463.1      (11.0)    (332.2)
Issuance of other short-term borrowings                               35.5       16.0      521.4
Repayment of other short-term borrowings                             (40.5)    (137.7)    (394.8)
Issuance of long-term debt                                           344.5    2,178.1      556.6
Repayment of long-term debt                                         (449.6)    (215.8)    (245.7)
Early extinguishment of debt and related call premiums                   -   (2,190.3)    (355.6)
Issuance of common shares                                             40.2       18.0          -
Purchase of treasury shares                                         (446.8)    (191.1)    (161.5)
Issuance of treasury shares                                           17.9       77.6       35.0
Dividends paid                                                      (837.0)    (803.5)    (780.4)
Net Cash Used in Financing Activities                               (872.7)  (1,259.7)  (1,157.2)
Net increase (decrease) in cash and cash equivalents                (253.8)     113.2      177.7
Cash and cash equivalents beginning of year                          618.4      505.2      327.5
Cash and Cash Equivalents End of Year                            $   364.6  $   618.4  $   505.2

<FN>

The accompanying notes are an integral part of the consolidated financial statements.
</TABLE>


<TABLE>

Consolidated Statements of Shareowners' Equity

Dollars in millions except per share amounts
<CAPTION>
                                                                        Guaranteed   Foreign
                                                                        Obligations  Curren-
                                                                        of Employee  cy Tra-
                                Common Shares   Capital in              Stock        nslation  Treasury Shares 
                                -------------   Excess of  Retained     Ownership    Adjust-  ---------------- 
                              Shares    Amount   Par Value  Earnings    Plans        ment    Shares   Amount    Total
<S>                          <C>          <C>    <C>       <C>          <C>          <C>    <C>        <C>     <C>

Balance, December 31, 1991   300,889,089  $300.9  $5,829.1 $3,209.3     ($438.7)     $4.4   (731,199)  ($41.4) $8,863.6

Net income for the year
  ($2.17 per share)                    -       -        -   1,301.7            -       -            -       -
Dividends to shareowners
  ($1.46 per share)                    -       -        -   (876.2)            -       -             -      -
Reduction of debt associated
   with Employee Stock 
   Ownership Plans                     -       -        -        -          41.4       -             -      -
Foreign currency translation
   adjustment                          -       -        -        -           -     (32.3)            -      -
Purchase of treasury shares            -       -        -        -           -         -   (2,514,092) (161.5)
Issuance of treasury shares:
   Dividend Reinvestment Plan          -       -      5.5        -           -         -     1,799,731  108.6
   Other issuances                     -       -      0.2        -           -         -       429,768   25.4

Balance, December 31, 1992   300,889,089   300.9  5,834.8  3,634.8      (397.3)    (27.9)   (1,015,792)  (68.9)  9,276.4

Net income (loss) for the 
 year  ($(1.41) per share)             -       -        -   (845.2)          -         -             -      -
Dividends to shareowners
  ($1.51 per share)                    -       -        -   (905.3)          -         -             -      -
Two-for-one stock split      300,889,089   300.9   (300.9)        -          -         -    (731,569)       -
Reduction of debt associated 
   with Employee Stock 
   Ownership Plans                     -       -        -         -       44.4         -            -        -
Foreign currency translation
   adjustment                          -       -        -         -         -     (12.3)            -        -
Issuance of common shares        966,306     0.9     41.2         -         -         -             -        
Purchase of treasury shares            -       -        -         -         -         -    (3,660,698)   (192.9)
Issuance of treasury shares:
  Dividend Reinvestment Plan           -       -      4.0          -        -         -     1,889,232    103.2
  Other issuances                      -       -     (2.1)         -        -         -     1,008,423     49.0
Other                                  -       -         -       7.1        -         -             -       -

Balance, December 31, 1993   602,744,484   602.7   5,577.0   1,891.4   (352.9)   (40.2)   (2,510,404)    (109.6)  7,568.4

Net income for the year
  ($2.74 per share)                    -       -         -   1,648.7         -        -            -       -
Dividends to shareowners
  ($1.58 per share)                    -       -         -    (953.6)        -        -            -       -
Reduction of debt associated 
  with Employee Stock 
  Ownership Plans                      -       -         -         -      38.2        -            -       -
Foreign currency translation
   adjustment, net of income tax
   benefit of $197.3                   -       -         -         -         -   (326.3)           -       -
Issuance of common shares:
  Dividend Reinvestment Plan   3,334,668     3.3     134.4         -         -        -            -       -
  Other issuances             14,404,149    14.5     570.7         -         -        -            -       -
Purchase of treasury shares            -       -         -         -         -        - (11,301,550)  (447.0)
Issuance of treasury shares            -       -       4.0         -         -        -   2,410,326     93.3
Other                                  -       -         -       7.0         -        -            -       - 

Balance, December 31, 1994   620,483,301  $620.5  $6,286.1  $2,593.5  ($314.7) ($366.5) (11,401,628) ($463.3) $8,355.6

<FN>
The accompanying notes are an integral part of the consolidated financial statements.
</TABLE>



Notes to Consolidated Financial Statements
Dollars in millions except per share amounts

1.   Summary of Significant Accounting Policies

     Basis of Presentation - The consolidated financial statements
     include the accounts of Southwestern Bell Corporation and its
     majority-owned subsidiaries (SBC) which operate predominantly in
     the communications service industry.  Southwestern Bell Telephone
     Company (Telephone Company) is SBC's largest subsidiary.  All
     significant intercompany transactions are eliminated in the
     consolidation process.  Investments in partnerships, joint
     ventures and less than majority-owned subsidiaries are
     principally accounted for under the equity method.  Earnings from
     certain foreign investments accounted for under the equity method
     are included for periods ended within three months of SBC's year
     end.  Certain amounts in prior period financial statements have
     been reclassified to conform to the current year's presentation.

     Regulatory Accounting - SBC prepares its financial statements in
     accordance with the provisions of Statement of Financial
     Accounting Standards No. 71, "Accounting for the Effects of
     Certain Types of Regulation" (Statement No. 71).  The provisions
     of Statement No. 71 require, among other things, that regulated
     enterprises reflect rate actions of regulators in their financial
     statements when certain criteria are met.  These rate actions can
     provide reasonable assurance of the existence of an asset, reduce
     or eliminate the value of an asset, or impose a liability on a
     regulated enterprise.  SBC continually assesses its position as
     to the applicability of Statement No. 71 based upon the current
     regulatory and competitive environment.

     Allowance for Funds Used During Construction - Where capital
     invested by the Telephone Company in construction projects is not
     allowed in the rate base upon which revenue requirements are
     determined, it is the practice of regulatory authorities to
     allow, in lieu thereof, a capitalization of interest and equity
     costs during periods of construction.  These capitalized costs
     are reflected as income during the construction period and as an
     addition to the cost of plant constructed, and are included in
     other expense - net on SBC's Consolidated Statements of Income.

     Income Taxes - Deferred income taxes are provided for certain
     temporary differences between the carrying amounts of assets and
     liabilities for financial reporting purposes and the amounts used
     for tax purposes.

     Investment tax credits resulted from federal tax law provisions
     that allowed for a reduction in income tax liability based on
     certain construction and capital expenditures.  Corresponding
     income tax expense reductions were deferred and are being
     amortized as reductions in income tax expense over the life of
     the property, plant and equipment that gave rise to the credits.

     Cash Equivalents - Cash equivalents include all highly liquid
     investments with an original maturity of three months or less.

     Deferred Charges - Certain cellular service sales commissions are
     deferred and amortized over 12 months.  Directory advertising
     costs are deferred until the directory is published and
     advertising revenues related to these costs are recognized.

     Material and Supplies - New and reusable materials are carried
     principally at average original cost.  Specific costs are used
     for large individual items.  Nonreusable material is carried at
     estimated salvage value.

     Property, Plant and Equipment - Property, plant and equipment is
     stated at cost.  The cost of additions and substantial
     betterments of property, plant and equipment is capitalized.  The
     cost of maintenance and repairs of property, plant and equipment
     is charged to operating expenses.

     The Telephone Company computes depreciation using certain
     straight-line methods and rates as prescribed by the Federal
     Communications Commission (FCC) and the applicable state
     regulatory authorities.  The Telephone Company's provision for
     depreciation includes the amortization of interstate and certain
     intrastate accumulated depreciation deficiencies (reserve
     deficiency amortization).  Reserve deficiency amortization allows
     additional depreciation to be recognized currently in an attempt
     to reflect more accurately prior years' actual consumption of
     telephone plant.

     When a portion of the Telephone Company's depreciable property,
     plant and equipment is retired, the gross book value is charged
     to accumulated depreciation.

     Property, plant and equipment of SBC, other than the Telephone
     Company, is depreciated on a straight-line method over their
     estimated useful lives, generally ranging from 3 to 40 years.

     Intangible Assets - Intangible assets consist primarily of
     cellular and cable television licenses, customer lists and the
     excess of consideration paid over net assets acquired in business
     combinations.  These assets are being amortized using the
     straight-line method, over periods generally ranging from 5 to 40
     years.  At December 31, 1994 and 1993, amounts included in net
     intangible assets for licenses were $2,007.1 and $871.9,
     respectively.  Management periodically reviews the carrying value
     and lives of all intangible assets based on expected future
     operating results.

     Currency Translation Adjustments - The assets and liabilities
     relating to SBC's share of foreign operations are translated at
     current exchange rates.  Revenues and expenses are translated
     using average rates during the year.  The ensuing foreign
     currency translation adjustments are recorded as a separate
     component of Shareowners' Equity.  Other transaction gains and
     losses resulting from exchange rate changes on transactions
     denominated in a currency other than the local currency are
     included in earnings as incurred.

     Earnings Per Common Share - The earnings per common share
     computation uses the weighted average number of common shares
     outstanding, including shares held by employee stock ownership
     plans.  Common stock equivalents outstanding are not considered
     dilutive.

2.   Property, Plant and Equipment

     Property, plant and equipment, which is stated at cost, is
     summarized as follows at December 31:

                                              1994           1993
Telephone Company plant                                  
     In service                          $ 26,731.6    $ 25,970.0
     Under construction                    231.5         261.3
                                           26,963.1      26,231.3
                                                         
Accumulated depreciation and               (11,227.1)    (10,532.2)
 amortization

Total Telephone Company                    15,736.0      15,699.1
                                                         
Other                                      2,293.3       1,939.3
Accumulated depreciation and               (712.7)       (546.9)
 amortization
                                                         
Total Other                                1,580.6       1,392.4
                                                         
Property, plant and equipment--net       $ 17,316.6    $ 17,091.5

     For 1994, 1993 and 1992, SBC's depreciation as a percentage of
     average depreciable plant was 6.9%, 7.0% and 6.8%, respectively.

     Certain facilities and equipment used in operations are under
     operating or capital leases.  Rental expenses under operating
     leases for 1994, 1993 and 1992 were $125.5, $122.9 and $135.2,
     respectively.  At December 31, 1994, the aggregate minimum rental
     commitments under noncancelable operating leases for the years
     1995 through 1999 were $81.9, $69.1, $53.3, $45.1 and $43.2,
     respectively, and $171.4 thereafter.  Capital leases were not
     significant.

3.   Equity Investments

     Investments in affiliates accounted for under the equity method
     consist principally of SBC's investment in Telefonos de Mexico,
     S.A. de C.V. (Telmex), Mexico's national telecommunications
     company.  A consortium consisting of SBC International, Inc. (SBC
     International), a wholly-owned subsidiary of SBC, together with a
     subsidiary of France Telecom and a group of Mexican investors led
     by Grupo Carso, S.A. de C.V., has voting control of Telmex
     through its ownership of all of Telmex's Class AA shares.  The
     Mexican investors have voting control of the consortium.  The
     Class AA shares owned by SBC International represent
     approximately 5% of Telmex's total equity capitalization.  SBC
     International's total interest in Telmex, including ownership of
     Class L shares with limited voting rights, represents
     approximately 10% of Telmex's total equity capitalization.

     In October 1994, SBC International sold an additional 25% of its
     United Kingdom cable television operations to Cox Cable
     Communications (Cox).  SBC International and Cox each own 50% and
     share management of the cable operations.  Subsequent to the
     sale, SBC's remaining investment is accounted for using the
     equity method of accounting.

     In December 1994, SBC made an equity investment in the French
     cellular market (see Note 10).  Other equity investments include
     interests in Australian and Israeli operations which provide
     directory, cable television and other services.

     The following table is a reconciliation of SBC's investments in
     equity affiliates.  The currency translation adjustment for 1994
     primarily reflects the effect on SBC's investment resulting from
     the decline in the value of the Mexican peso relative to the U.S.
     dollar of approximately 38% during the year.  In December 1994,
     SBC also recorded an after-tax charge of $34 to reflect its
     portion of Telmex's valuation loss on its foreign currency
     denominated debt.

                                      1994          1993        1992
Beginning of year                  $  1,420.8     $ 1,249.4   $ 1,081.3
Additional investments                626.2         -           -
Equity in net income                  223.1         249.7       208.0
Dividends received                    (89.3)        (72.4)      (39.5)
Currency translation and other        (432.8)       (5.9)       (0.4)
 adjustments
End of year                        $  1,748.0     $ 1,420.8   $ 1,249.4

The following table presents summarized financial information
obtained from filings with the Securities and Exchange Commission
by Telmex at December 31, or for the year ended:


                                     1994        1993         1992
Balance Sheets                                               

Current assets                     $ 3,024.7   $ 2,579.8   $ 2,052.8
Noncurrent assets                    12,043.4    8,746.4     8,016.7
Current liabilities                  1,079.8     834.9       753.5
Noncurrent liabilities               2,939.8     2,559.1     2,157.5
Shareowners' equity                  11,048.5    7,932.2     7,158.5
                                                             
Income Statements                                            

Operating revenues                 $ 5,842.6   $ 5,267.2   $ 4,787.9
Operating income                     2,485.1     2,201.3     2,078.0
Net income                           1,572.2     1,927.6     1,844.3

     Such public information is based on Mexican generally accepted
     accounting principles and is adjusted to recognize the effects of
     inflation, including restatement of 1993 and 1992 financial
     information for the 1994 inflation effect.  Translation to U.S.
     dollars was computed using the reported December 31, 1994
     exchange rate of 5.0 pesos per dollar.

     Telmex also reported in such filings a reconciliation to U.S.
     generally accepted accounting principles (GAAP) which decreased
     shareowners' equity of Telmex at December 31, 1994, 1993 and 1992
     by approximately $1,678, $1,051 and $1,192, respectively, and
     increased (decreased) net income for the 12 months ended December
     31, 1994, 1993 and 1992, by approximately $196, $(127) and
     $(109), respectively.

     Earnings reported by Telmex are not directly comparable to SBC's
     equity in net income of Telmex, which is based on U.S. GAAP,
     includes adjustments made pursuant to the purchase method of
     accounting and does not recognize the effects of inflation.

4.   Debt
     Long-term debt, including interest rates and maturities, is
     summarized as follows at December 31:

                                            1994             1993
Telephone Company debentures                                   
   4.50%-5.88% 1995-2006                  $   700.0          $   700.0
   6.12%-6.88% 2000-2024                    1,050.0            1,050.0
   7.00%-7.75% 1994-2025                    1,200.0            1,400.0
   8.25%-8.30% 1996-2017                      650.0              650.0
                                            3,600.0            3,800.0
                                                               
Unamortized discount-net of premium          (31.2)             (34.2)
Total Telephone Company debentures          3,568.8            3,765.8
                                                               
Telephone Company notes                                        
   5.04%-7.35% 1994-2010                    815.9              900.0
Unamortized discount                        (5.2)              (4.8)
Total Telephone Company notes               810.7              895.2
                                                               
Other notes                                                    
   4.28%-6.95% 1994-2000                    607.8              191.5
   7.00%-9.00% 1994-2004                    888.0              736.1

                                            1,495.8            927.6

Unamortized discount                        (24.6)             -

Total other notes                           1,471.2            927.6
                                                               
Guaranteed obligations of employee stock                       
 ownership plans #
   8.41%-9.40% 1994-2000                    308.4              354.3
Capitalized leases                          9.3                11.7
Total long-term debt, including current     6,168.4            5,954.6
 maturities
Current maturities                          (320.1)            (495.2)
                                                               
Total long-term debt                      $ 5,848.3        $   5,459.4
# See Note 7.

     SBC recorded an extraordinary loss on the refinancing of long-
     term debentures by the Telephone Company of $153.2 in 1993, net
     of related income tax benefits of $92.2.  At December 31, 1994,
     the aggregate principal amounts of long-term debt scheduled for
     repayment for the years 1995 through 1999 were $320.1, $423.2,
     $705.7, $299.5 and $442.9, respectively.  As of December 31,
     1994, SBC was in compliance with all covenants and conditions of
     instruments governing its debt.

     Debt maturing within one year consists of the following at
     December 31:
                                             1994       1993
Commercial paper                         $ 1,348.5    $ 890.5
Current maturities of long-term debt         320.1      495.2

Total                                      $ 1,668.6  $ 1,385.7

     The weighted average interest rate on commercial paper debt at
     December 31, 1994 and 1993 was 5.9% and 3.3%, respectively.  SBC
     has entered into agreements with several banks for lines of
     credit totaling $1,020.0.  All of these agreements may be used to
     support commercial paper borrowings.  The majority of these lines
     are on a negotiated fee basis with interest rates negotiable at
     time of borrowing.  There were no borrowings outstanding under
     these lines of credit at December 31, 1994.

5.   Financial Instruments

     SBC does not have any financial instruments held or issued for
     trading purposes.  The carrying amounts reported in the
     Consolidated Balance Sheets for cash and cash equivalents, other
     short-term investments and commercial paper debt approximate fair
     values.  The carrying amounts and fair values of SBC's long-term
     debt, including current maturities, are summarized as follows at
     December 31:

                                        1994               1993
                                  Carrying    Fair  Carrying   Fair
                                   Amount    Value   Amount    Value

Telephone Company debentures     $3,568.8    $3,169.3 $3,765.8  $3,830.8
Telephone Company notes             810.7       730.2    895.2     915.1
Other notes                       1,471.2     1,450.9    927.6     983.6
Guaranteed obligations of                                       
  employee stock                                                
  ownership plans                   308.4       321.0    354.3     398.5

     The fair value of SBC's long-term debt was based on quoted market
     prices, where available, or on discounted future cash flows using
     current interest rates.

6.   Income Taxes

     SBC adopted Statement of Financial Accounting Standards No. 109,
     "Accounting for Income Taxes" (Statement No. 109) effective
     January 1, 1993.  In adopting Statement No. 109, SBC adjusted its
     net deferred income tax liability for all temporary differences
     between the carrying amounts of assets and liabilities for
     financial reporting purposes and the amounts used for income tax
     purposes, computed based on provisions of the enacted tax law.
     Financial statements prior to January 1, 1993, have not been
     restated to apply the provisions of Statement No. 109.  The
     cumulative effect of adopting Statement No. 109 as of January 1,
     1993 was to decrease net income for 1993 by $213.9 or $.36 per
     share, resulting primarily from the establishment of a deferred
     tax liability associated with certain prior acquisitions not
     related to the Telephone Company.  The adoption of Statement
     No. 109 had no material effect on pre-tax income for 1993.

     As a result of implementing Statement No. 109, the Telephone
     Company recorded a $431.4 net reduction in its deferred tax
     liability.  This reduction was substantially offset by the
     establishment of a net regulatory liability in accordance with
     Statement No. 71, resulting in minimal effect on net income.  The
     net regulatory liability recognizes the differences between the
     recording of income taxes for financial reporting purposes and
     recovery of those taxes through telephone service rates.  Amounts
     comprising the net liability will be amortized over the
     regulatory lives of the associated assets.  Future regulatory
     proceedings may affect the period in which these amounts are
     recognized in net income.

     Significant components of SBC's deferred tax liabilities and
     assets are as follows at December 31:


                                                 1994          1993
Depreciation and amortization                $ 3,739.1    $ 3,439.1
Employee benefits                                 38.8        131.9
Other                                            295.4        423.1

Gross deferred tax liabilities                 4,073.3      3,994.1
                                                            
Employee benefits                              1,304.5      1,281.6
Unamortized investment tax credits               134.8        156.9
Other                                            561.0        462.7

Gross deferred tax assets                      2,000.3      1,901.2
                                                            
Deferred tax assets valuation allowance           66.0         70.0

Net deferred tax liabilities                 $ 2,139.0    $ 2,162.9




     The components of income tax expense are as follows:

                                        1994           1993    1992
Federal                                                        
   Current                          $   866.8     $  727.3    $ 560.4
   Deferred--net                        (122.2)      (110.8)    0.7
   Amortization of investment tax       (60.6)       (65.8)     (72.9)
    credits
                                        684.0        550.7      488.2
                                                               
State and local                                                
   Current                              102.9        87.3       61.1
   Deferred--net                        (1.8)        (13.0)     18.7
                                        101.1        74.3       79.8
                                                                
Total                               $   785.1     $  625.0    $ 568.0


     The components of deferred federal income tax expense for 1992 as
     recorded prior to the adoption of Statement No. 109 were as
     follows:


                                                           1992

Depreciation and amortization                          $ 29.6
Employee benefits                                        (93.7)
Undistributed earnings from investments in equity        60.7
 affiliates
Other--net                                               4.1

Total                                                  $ 0.7

     A reconciliation of income tax expense and the amount computed by
     applying the statutory federal income tax rate (35% for 1994 and
     1993, 34% for 1992) to income before income taxes, extraordinary
     loss and cumulative effect of changes in accounting principles is
     as follows:

                                           1994       1993      1992

Taxes computed at federal statutory    $   851.8  $   721.1 $  635.7
 rate
                                                               
Increases (decreases) in taxes                                 
resulting from:
  Amortization of investment tax          (60.6)     (65.8)    (72.9)
   credits over the life of the
   plant that gave rise to the credits
  Excess deferred taxes due to rate       (34.6)     (43.2)    (74.3)
   change
  Depreciation of telephone plant          18.3       22.5     21.7
   construction costs  previously
   deducted for tax purposes--net
  State and local income taxes--net        65.7       48.3     52.7
   of federal tax benefit
  Other--net                              (55.5)     (57.9)    5.1
                                                               
Total                                  $   785.1  $   625.0 $  568.0


7.   Employee Benefits

     Pensions - Substantially all employees of SBC are covered by
     noncontributory pension and death benefit plans.  The pension
     benefit formula used in the determination of pension cost is
     based on a flat dollar amount per year of service according to
     job classification for nonmanagement employees, and a stated
     percentage of adjusted career income for management employees.

     SBC's objective in funding the plans, in combination with the
     standards of the Employee Retirement Income Security Act of 1974
     (as amended), is to accumulate funds sufficient to meet its
     benefit obligations to employees upon their retirement.
     Contributions to the plans are made to a trust for the benefit of
     plan participants.  Plan assets consist primarily of stocks, U.S.
     government and domestic corporate bonds and real estate.

     Net pension cost is composed of the following:

                                       1994         1993          1992

Service cost--benefits earned       $  157.0      $ 131.1       $ 126.5
  during the period
Interest cost on projected benefit     463.8        428.3         399.5
  obligation
Actual return on plan assets           149.3     (1,019.9)        (312.0)
Other--net                            (670.4)       498.7         (139.8)
Net pension cost                    $   99.7       $ 38.2         $ 74.2

     The following table sets forth the pension plans' funded status
     and amounts recognized as other assets in SBC's Consolidated
     Balance Sheets at December 31:


                                               1994        1993
Fair value of plan assets                    $ 6,877.2   $ 7,507.9
Less: Actuarial present value of projected     6,600.3     6,319.5
  benefit obligation
Plan assets in excess of projected benefit     276.9       1,188.4
  obligation
                                                           
Unrecognized prior service cost                976.0       785.5
Unrecognized net gain                          (450.4)     (867.4)
Unamortized transition asset                   (768.0)     (849.3)
                                                           
Prepaid pension cost                         $ 34.5      $ 257.2

     Significant assumptions used in developing pension information
     include:

                                            1994    1993      1992

Assumed discount rate for determining     7.5%     7.25%     7.5%
  projected benefit obligation
Assumed long-term rate of return on plan  8.0%     8.0%      8.0% 
  assets
Assumed composite rate of compensation    4.6%     4.6%      4.6%
  increase

     The projected benefit obligation is the actuarial present value
     of all benefits attributed by the pension benefit formula to
     previously rendered employee service.  It is measured based on
     assumptions concerning future interest rates and employee
     compensation levels.  Should actual experience differ from the
     actuarial assumptions, the benefit obligation will be affected.

     The actuarial estimate of the accumulated benefit obligation does
     not include assumptions about future compensation levels.  The
     accumulated benefit obligation as of December 31, 1994, was
     $5,807.7, of which $5,128.5 was vested.  At December 31, 1993,
     these amounts were $5,815.0 and $5,197.8, respectively.

     In December 1994 and 1993, under the provisions of Section 420 of
     the Internal Revenue Code, SBC transferred $121.8 and $123.9,
     respectively, in pension assets to a health care benefit account
     for the reimbursement of retiree health care benefits paid by
     SBC.

     Supplemental Retirement Plans - SBC also provides senior and
     middle management employees with nonqualified, unfunded
     supplemental retirement and savings plans.  The plans allow
     employees to defer and invest portions of their current
     compensation for later payment, and SBC matches a percentage of
     the compensation deferral according to thresholds specified in
     the plans.  Expenses related to these plans were $67.7, $66.8 and
     $63.1 in 1994, 1993 and 1992, respectively.  Liabilities of
     $509.9 and $483.4 related to these plans have been included in
     other noncurrent liabilities in SBC's Consolidated Balance Sheets
     at December 31, 1994 and 1993, respectively.

     Voluntary Retirement Program - As a result of a March 1992
     agreement with the Communications Workers of America, the
     Telephone Company offered a limited early retirement plan to
     designated nonmanagement employees which included incentives
     affecting service pension eligibility and amounts.  Approximately
     1,200 nonmanagement employees participated in this offer.  The
     plan resulted in a charge to 1992 net income of approximately
     $24.

     Postretirement Benefits - SBC provides certain medical, dental
     and life insurance benefits to substantially all retired
     employees.  Effective January 1, 1993, SBC adopted Statement of
     Financial Accounting Standards No. 106, "Employers' Accounting
     for Postretirement Benefits Other Than Pensions" (Statement
     No. 106), which requires accrual of actuarially determined
     postretirement benefit costs as active employees earn these
     benefits.  Prior to the adoption of Statement No. 106, SBC
     expensed retiree medical benefits when claims were incurred.

     In implementing Statement No. 106, SBC immediately recognized an
     accumulated obligation for postretirement benefits (transition
     obligation) in the amount of $2,861.2 and a related deferred
     income tax benefit of $1,013.4.  The resulting charge to net
     income of $1,847.8, or $3.08 per share, is included in the
     cumulative effect of changes in accounting principles in the 1993
     Consolidated Statement of Income.

     Most of the Telephone Company's state regulatory jurisdictions
     have addressed the adoption of Statement No. 106 for ratemaking
     purposes, recognizing all or a portion of accrued expenses, with
     some funding requirements.  The FCC has allowed increases to the
     interstate price caps for all postretirement benefit expenses,
     including the transition obligation, subject to further
     proceedings.  Because of the uncertainty surrounding the
     interstate treatment and the conditional nature of the intrastate
     recovery, the Telephone Company does not meet the requirements to
     establish a regulatory asset in accordance with Statement No. 71.

    Postretirement benefit cost is composed of the following:

                                                 1994        1993

Service cost--benefits earned during the   $ 49.0            $ 48.1
 period

Interest cost on accumulated                                   
 postretirement benefit obligation (APBO)     224.5             231.6

Actual return on assets                      (15.6)            (28.2)

Other--net                                   (24.3)            (3.6)

Postretirement benefit cost                $ 233.6           $ 247.9

     Expense recognized under the claims incurred method for providing
     postretirement benefits was $104.9 for 1992 and would have been
     approximately $129.5 for 1993.

     In connection with 1992 collective bargaining agreements, SBC
     established collectively bargained Voluntary Employee Beneficiary
     Association (CBVEBA) trusts to fund postretirement benefits.
     During 1994 and 1993, SBC contributed $133.6 and $135.5,
     respectively, into the CBVEBA trusts to be ultimately used for
     the payment of postretirement benefits.  SBC also funds
     postretirement life insurance benefits at an actuarially
     determined rate.  Assets consist principally of stocks and U.S.
     government and corporate bonds.
     The following table sets forth the plans' funded status and the
     amount included in SBC's Consolidated Balance Sheets at December
     31:

                                                1994         1993
Retirees                                    $ 1,873.4     $ 1,952.8
Fully eligible active plan participants       273.2         261.4
Other active plan participants                938.0         886.3

Total APBO                                    3,084.6       3,100.5
Less:  Fair value of plan assets              580.8         442.5
APBO in excess of plan assets                 2,503.8       2,658.0
Unrecognized net gain                         263.5         134.8
Accrued postretirement benefit obligation   $ 2,767.3     $ 2,792.8

     The fair value of plan assets includes assets relating to life
     insurance benefits of $298.8 and $296.6 at December 31, 1994 and
     1993, respectively.  At December 31, 1994 and 1993, the prepaid
     life insurance benefits included in the accrued postretirement
     benefit obligation were $26.8 and $31.1, respectively.

     Significant assumptions used in developing the APBO information
     include:
                                                  1994     1993
Assumed discount rate                            7.5%    7.25%
Assumed long-term rate of return on plan assets  8.0%    8.0%
Assumed composite rate of compensation increase  4.6%    4.6%

     The assumed medical cost trend rate in 1995 is 10.0%, decreasing
     gradually to 5.5% in 2004, prior to adjustment for cost-sharing
     provisions of the plan for active and certain recently retired
     employees.  The assumed dental cost rate in 1995 is 6.75%,
     reducing to 5.0% in 2002.  The discount rate used in determining
     the postretirement benefit cost for 1993 was 7.5%.  Raising the
     annual medical and dental cost trend rates by one percentage
     point increases the APBO as of December 31, 1994 by $208.1 and
     the net periodic postretirement benefit cost for the year ended
     December 31, 1994 by approximately $17.7.

     Postemployment Benefits - Under its benefit plans, SBC provides
     employees varying levels of disability pay, workers' compensation
     and medical benefits under specified circumstances.  Effective
     January 1, 1993, SBC adopted Statement of Financial Accounting
     Standards No. 112, "Employers' Accounting for Postemployment
     Benefits" (Statement No. 112).  Statement No. 112 requires
     accrual of these postemployment benefits at the occurrence of an
     event that renders an employee inactive or, if the benefits
     ratably vest, over the vesting period.  These expenses were
     previously recognized as the claims were incurred.  A charge to
     net income of $65.5, or $.11 per share, after a deferred tax
     benefit of $36.1, is included in the cumulative effect of changes
     in accounting principles in the 1993 Consolidated Statement of
     Income.  Statement No. 112 has not materially affected
     postemployment benefit expense.

     Employee Stock Ownership Plans - SBC maintains contributory
     savings plans which cover substantially all employees.  Under the
     savings plans, SBC matches a stated percentage of eligible
     employee contributions, subject to a specified ceiling.

     SBC has two leveraged Employee Stock Ownership Plans (ESOPs) as
     part of the existing savings plans.  The ESOPs were funded with
     notes issued by the savings plans, the proceeds of which were
     used to purchase shares of SBC's common stock in the open market.
     The notes are unconditionally guaranteed by SBC and will be
     repaid with SBC contributions to the savings plans, dividends
     paid on SBC shares and interest earned on funds held by the
     ESOPs.

     Since 1990, SBC's match of employee contributions to the savings
     plans has been fulfilled with shares of stock allocated from the
     ESOPs and with purchases of SBC's stock in the open market.
     Benefit cost is based on a combination of the contributions to
     the savings plans and the cost of shares allocated to
     participating employees' accounts.  Both benefit cost and
     interest expense on the notes are reduced by dividends on SBC's
     shares held by the ESOPs and interest earned on the ESOPs' funds.

     Information related to the ESOPs and the savings plans is
     summarized below:
                                         1994         1993      1992
Benefit expense - net of dividends   $ 25.9       $  29.0      $ 27.7
 and interest income
Interest expense - net of dividends    17.1          19.9        22.6
 and interest income
Net ESOP expense                       43.0          48.9        50.3
                                                                 
Additional savings plans stock         (0.5)         0.5         4.7
 purchases
Total expense                        $ 42.5       $  49.4      $ 55.0
                                                                 
Company contributions for ESOPs      $ 39.8       $  50.3      $ 50.4

Dividends and interest income for    $ 27.1       $  26.3      $ 26.0
debt service

SBC shares held by the ESOPs (in millions) is summarized as follows at
December 31:

                                                1994       1993
Unallocated                                    9.5       11.1
Committed to be allocated                      0.1       0.3
Allocated to participants                      8.8       7.3
Total                                          18.4      18.7

8.   Stock Option Plans

     Under various plans, SBC is authorized to issue to senior and
     middle management employees up to 28.5 million options to
     purchase shares of SBC's common stock.  Options become
     exercisable in periods of one year to three years after the date
     of grant and expire ten years after the date of grant.  All
     options issued through December 31, 1994 have been issued with
     exercise prices equal to the market price of the stock at the
     date of grant.

     Information related to outstanding options is summarized below:

                                                         Weighted
                                         Number of   Average Exercise
                                          Options    Price Per Option
Outstanding December 31, 1991           438,634      $27.00
Granted                                 5,192,742    32.73
Exercised                               (24,782)     27.00
Cancelled                               (23,648)     32.36
                                                     
Outstanding December 31, 1992           5,582,946    $32.31
Granted                                 5,062,285    40.25
Exercised                               (368,053)    30.72
Cancelled                               (482,513)    35.89
                                                     
Outstanding December 31, 1993           9,794,665    $36.30
Granted                                 5,226,551    41.71
Exercised                               (386,331)    31.34
Cancelled                               (498,315)    38.09
                                                     
Outstanding December 31, 1994           14,136,570   $38.37

          Options to purchase 5,352,273 shares of SBC stock were
     exercisable at December 31, 1994.

9.   Shareowners' Equity

     Common Stock Split - In 1993, the Board of Directors of SBC
     (Board) declared a two-for-one stock split effected in the form
     of a stock dividend on shares of SBC's common stock to holders of
     record on May 7, 1993.  SBC issued 300,889,089 additional shares
     of common stock in connection with the stock split and retained
     the current par value of $1.00 per share for all outstanding
     shares of common stock.  An amount equal to the aggregate par
     value of the additional shares of common stock issued was
     transferred from capital in excess of par value to common shares.
     Weighted average common share amounts for periods prior to May
     25, 1993 have been restated to reflect the effects of the stock
     split.

     Share Repurchases - From time to time SBC repurchases shares of
     common stock to distribute, or to offset shares distributed,
     through its employee benefit plans and the Southwestern Bell
     Corporation Dividend Reinvestment Plan, or in connection with
     certain acquisitions.  In addition, the Board has authorized the
     repurchase of up to 30 million shares of SBC's outstanding common
     stock.  As of December 31, 1994, no shares had been repurchased
     pursuant to this authorization.

     Guaranteed Obligations of Employee Stock Ownership Plans - SBC's
     guarantee of the ESOPs notes issued by the savings plans (see
     Note 7) is presented as a reduction to shareowners' equity and an
     increase in long-term debt.  The amount of debt guaranteed
     decreases as the notes are repaid.

     Shareowners' Rights Plan - In 1989, SBC adopted the Shareowners'
     Rights Plan (Plan).  The Plan becomes operative in certain events
     involving the acquisition of 20% or more of SBC's common stock by
     any person or group in a transaction not approved by the Board,
     or the designation by the Board of a person or group owning more
     than 10% of the outstanding stock as an adverse person, as
     provided in the Plan.  Upon the occurrence of these events, each
     right, unless redeemed by the Board, generally entitles the
     holder (other than the holder triggering the right) to purchase
     an amount of common stock of SBC (or, in certain circumstances,
     of the potential acquiror) having a value equal to two times the
     exercise price of $160.  The rights expire in January 1999.

     The rights have certain antitakeover effects.  The rights will
     cause substantial dilution to a person or group that attempts to
     acquire SBC on terms not approved by the Board.

     The rights should not interfere with any merger or other business
     combination approved by the Board since the rights may be
     redeemed.

10.  Acquisitions

     SBC completed several acquisitions of communications properties
     during 1994.  In January, SBC purchased two cable television
     systems located in Montgomery County, Maryland, and Arlington
     County, Virginia, for $650.  In December, SBC acquired the
     domestic cellular business of Associated Communications
     Corporation (Associated)  for $705, including cellular systems in
     Buffalo, Rochester, Albany and Glens Falls, New York.  In
     addition, during the second quarter of 1994, SBC purchased
     smaller cellular systems in Syracuse, Utica and Ithaca, New York,
     which are adjacent to the Associated properties.
     
     In October 1994, SBC formed a strategic alliance with Compagnie
     Generale des Eaux (CGE), a French diversified public company.  In
     December 1994, SBC invested $615 through this alliance to acquire
     an indirect 10% ownership of Societe Francaise du Radiotelephone
     S.A. (SFR), a French national cellular company, and minority
     ownership interests in other communications businesses controlled
     by CGE.  This investment is accounted for under the equity method
     of accounting.  As part of this alliance, CGE is expected to
     invest $247 to attain a 10% interest in SBC's  Washington-
     Baltimore wireless operations.  This investment is expected to
     occur during the first half of 1995.
     
     In April 1994, SBC terminated plans to form a $4.9 billion cable
     television partnership with Cox in the United States.
     
     In addition to payments shown in the Consolidated Statements of
     Cash Flows, the above acquisitions were also financed through the
     issuance of 16.1 million new and treasury shares, valued at
     approximately $660, and the issuance of approximately $360 of
     long-term debt.  All of the acquisitions were accounted for under
     the purchase method of accounting.  The purchase prices in excess
     of the underlying fair value of identifiable net assets acquired
     will be amortized over periods not to exceed 40 years.  Results
     of operations of the properties acquired have been included in
     the consolidated financial statements from their respective dates
     of acquisition.
     
     The above developments did not have a significant impact on
     consolidated results of operations for 1994 and 1993, nor would
     they had the acquisitions occurred on January 1 of the respective
     periods.

11.  Additional Financial Information

                                                    December 31,
Balance Sheets                                  1994         1993
Accounts payable and accrued                               
liabilities
 Accounts payable                             $ 1,001.7    $ 893.1
 Accrued taxes                                  566.7        554.5
 Advance billing and customer                   315.2        278.6
  deposits
 Compensated future absences                    191.6        202.7
 Accrued interest                               129.7        130.9
 Accrued payroll                                119.0        117.7
 Other                                          957.5        698.7
                                                             
Total                                         $ 3,281.4    $ 2,876.2

                                                             
Statements of Income                 1994       1993         1992

Interest expense                                             
 Long-term debt                    $ 401.2    $ 448.0      $ 476.7
 Notes payable                       57.2       36.8         50.1
 Other                               21.8       11.4         3.2
Total                              $ 480.2    $ 496.2      $ 530.0
                                                             
Allowance for funds used during    $ 19.3     $ 21.5       $ 30.7
 construction
                                                             
Statements of Cash Flows             1994       1993         1992
Cash paid during the year for:                               
 Interest                          $ 481.4    $ 502.0      $ 538.4
 Income taxes                      $ 927.9    $ 592.3      $ 605.9

     Approximately 10% in 1994, and 12% in 1993 and 1992, of SBC's
     consolidated revenues were from services provided to AT&T Corp.
     No other customer accounted for more than 10% of consolidated
     revenues.

<TABLE>

12.  Quarterly Financial Information (Unaudited)

<CAPTION>

                                                                 Stock Price
           Total                            Earnings per
Calendar Operating  Operating  Net Income   Common Share       ------------------------ 
Quarter   Revenues   Income      (Loss)                        High       Low     Close
1994                                                                               
<S>    <C>           <C>        <C>               <C>        <C>       <C>       <C>        
First  $  2,646.2    $ 598.4    $  357.7          $ 0.59     $ 42.000  $ 36.750  $ 40.375
Second    2,764.6      653.8       385.5            0.64       44.375    38.500    43.500
Third     3,000.1      770.4       480.8            0.80       44.250    40.250    42.500
Fourth    3,207.6      767.7       424.7            0.71       43.125    39.250    40.375
Annual $  11,618.5   $ 2,790.3  $  1,648.7        $ 2.74                           

1993                                                                               
First  $  2,457.8    $ 520.7    $  (1,914.1)#     $ (3.19)#  $ 39.063  $ 34.188 $  39.063
Second    2,539.3      574.9       294.4 #          0.49 #     40.750    37.000    38.750
Third     2,795.1      655.3       388.6 #          0.65 #     47.000    38.625    43.000
Fourth    2,898.1      628.7       385.9            0.64       45.250    39.625    41.500
Annual $  10,690.3   $ 2,379.6  $  (845.2)        $ (1.41)                         

<FN>
#    Includes extraordinary losses of $89.4 or $.15 per share, $43.6 or
     $.07 per share and $20.2 or $.03 per share for the first, second
     and third quarters of 1993, respectively.  The first quarter of
     1993 also includes a charge of $2,127.2 or $3.55 per share for
     cumulative effect of changes in accounting principles.
                                   
                                   
</TABLE>

Stock Data

Trading: SBC is listed on the New York, Chicago and Pacific stock
exchanges, as well as international exchanges in London, Zurich,
Geneva and Basel.

Ticker symbol (NYSE): SBC

The above information appears on the back cover of the printed 
Annual Report.



                            APPENDIX


All page numbers referenced in this Exhibit and the Form 10-K relate
to the printed Annual Report.  The order of the sections is as they
appear in the printed Annual Report.  The colored graphs and related
footnotes that appear in the printed document are approximately
1-1/2 inches by 3-1/2 inches.  Information on the number of
shareowners is contained in the "1994 Financial Highlights-Number of
Shareowners" line on page 1.  The Stock Data section appears on the
back cover.


The section titled "Selected Financial and Operating Data" (shown on
pages 22 and 23), details 11 year financial information for the
Corporation.  In the printed document, the information is spread
horizontally across two pages with just one set of headings on page
22.  Due to constraints in the EDGAR system for page width, the EDGAR
version contains three sets of headings.


The section titled "Management's Discussion and Analysis of Financial
Condition and Results of Operations" appears on pages 24-32.  The text
of this section appears in two columns.


A bar graph titled "Income Before Extraordinary Loss and Accounting
Changes (dollars in billions)" appears in the right column on page 24 and 
to the right side of the subsection titled "Results of Operations - 
Summary".  The graph shows Income Before Extraordinary Loss and 
Accounting Changes for the past five years.  The actual figures are listed 
on the graph.  Listed below are the plot points:

     1990      1.10
     1991      1.16
     1992      1.30
     1993      1.44
     1994      1.65

The following footnote appears at the base of the graph:  SBC had
double-digit percentage earnings growth for the third consecutive year 
in 1994.

A stacked bar graph titled "Local Service (dollars in billions)"
appears in the left column on page 25 and to the right of the 
subsection titled "Local Service".  The graph shows local service 
revenues by categories for the past five years.  Listed below are 
the plot points:

          Year      Total     Wireless  Landline

          1990      3.9        0.5      3.4
          1991      4.2        0.7      3.5
          1992      4.7        1.0      3.7
          1993      5.2        1.3      3.9
          1994      5.8        1.8      4.0

The following footnote appears at the base of the graph:  Wireless
local service revenues have more than tripled in the last five years.


A stacked bar graph titled "Distribution of Revenues (dollars in
billions)" appears in the right column on page 26 and to the right 
side of the subsection titled "Other".  The graph shows various 
categories of revenue distribution for the past five years.  
The actual figures are listed on the graph.  Listed below are the plot 
points by category:

Year   Total   Local    Network   Long-      Directory    Other
               service  access    distance   advertising

1990   9.1     3.9      2.6       1.1        0.8          0.7
1991   9.3     4.2      2.4       1.0        0.9          0.8
1992   10.0    4.7      2.5       1.0        0.9          0.9
1993   10.7    5.2      2.7       1.0        0.9          0.9
1994   11.6    5.8      2.9       0.9        0.9          1.1


The following footnote appears at the base of the graph:  Revenues
grew at a compound annual growth rate of 6.3% from 1990 to 1994.

A stacked bar graph titled "Distribution of Expenses (dollars in
billions)" appears in the right column on page 26 and to the right side
of the subsection titled "Selling, General and Administrataive".  The graph 
shows the categories of expenses for the past five years.  The actual
figures are listed on the graph.  Listed below are the plot points:

Year   Total   Cost of   Selling,         Depreciation
               services  general and      and
               and       administrative   amortization
               products

1990   7.1     3.2       2.2              1.7
1991   7.2     3.1       2.3              1.8
1992   7.8     3.4       2.6              1.8
1993   8.3     3.4       2.9              2.0
1994   8.8     3.8       3.0              2.0


The following footnote appears at the base of the graph:  Operating
expenses increased at a compound annual rate of 5.7% from 1990 to
1994.


In the section titled "Operating Environment and Trends of the
Business", on pages 27 and 28 icons (approximately one inch) of the 
states of Texas, Missouri and Oklahoma appear to the right side of 
the subsections of the respective state discussion.


A stacked bar graph titled "Access Lines (in millions)" appears in the left
column on page 29 and to the right side of the subsection titled
"Domestic".  The graph shows access lines in total and by state for 
the past five years.  The actual figures are listed on the graph.  
Listed below are the plot points:


     Year     Total   Texas   Missouri  Oklahoma  Kansas  Arkansas
     1990     12.0     6.9     2.0      1.3       1.1       0.7
     1991     12.3     7.1     2.1      1.3       1.1       0.7
     1992     12.7     7.3     2.1      1.4       1.1       0.8
     1993     13.1     7.6     2.2      1.4       1.1       0.8
     1994     13.6     7.9     2.2      1.4       1.2       0.9

The following footnote appears at the base of the graph:  Nearly two-
thirds of access line growth since 1990 has occurred in Texas.

In the subsection titled "International", on page 30 an icon 
(approximately one inch) of the country of Mexico appears to the right side.

A bar graph titled "Capital Expenditures (dollars in billions)"
appears in the right column on page 31 and to the left side of the
section titled "Liquidity and Capital Resources" and the subsection
titled "Capital Expenditures and Other Commitments".  The graph shows
Capital Expenditures for the past five years.  The actual figures are
listed on the graph.  Listed below are the plot points:

     1990      1.78
     1991      1.83
     1992      2.14
     1993      2.22
     1994      2.35

The following footnote appears at the base of the graph:  Capital
expenditures primarily reflect growth and modernization of networks at
Mobile Systems and the Telephone Company.


A bar graph titled "Dividends per Share (dollars-adjusted for stock
splits)" appears in the left column on page 32 and to the right side
of the subsection titled "Dividends Declared".  The graph shows
Dividends for the past five years.  The actual figures are listed on
the graph.  Listed below are the plot points:

     1990      1.38
     1991      1.42
     1992      1.46
     1993      1.51
     1994      1.58

The following footnote appears at the base of the graph:  Dividends
per share increased 4.6% in 1994.







                                                  EXHIBIT 21


         SUBSIDIARIES OF SOUTHWESTERN BELL CORPORATION
                     AS OF JANUARY 1, 1995



                               State of         Conducts
        Name                 Incorporation       Business
                                                  Under
                                                    
Southwestern Bell              Missouri           Same
 Telephone Company

Southwestern Bell               Dually            Same
 Mobile Systems, Inc.      incorporated in
                             Delaware and
                               Virginia
                                   
SBC International, Inc.        Delaware           Same

Southwestern Bell              Missouri           Same
 Yellow Pages, Inc.

Southwestern Bell              Delaware           Same
 Telecommunications,
Inc.







                                                            EXHIBIT 23
                                                                      


                Consent of Independent Auditors


We consent to the incorporation by reference in this Annual Report
(Form 10-K) of Southwestern Bell Corporation of our report dated
February 10, 1995, included in the 1994 Annual Report to Shareowners
of Southwestern Bell Corporation.

Our audits also included the financial statement schedules of
Southwestern Bell Corporation listed in Item 14(a).  These schedules
are the responsibility of the Corporation's management.  Our
responsibility is to express an opinion based on our audits.  In our
opinion, the financial statement schedules referred to above, when
considered in relation to the basic financial statements taken as a
whole, present fairly in all material respects the information set
forth therein.

We also consent to the incorporation by reference in the Registration
Statements (Form S-8) pertaining to the Southwestern Bell Corporation
Savings Plan for Salaried Employees and Savings and Security Plan (Non-
Salaried Employees) (Nos. 33-38706 and 33-54309), the Stock Savings
Plan, Management Stock Savings Plan and Stock Based Savings Plan
(Nos. 33-37451 and 33-54291) and the Southwestern Bell Corporation
1992 Stock Option Plan (No. 33-49855), and in the Registration
Statements (Form S-3) pertaining to the Southwestern Bell Corporation
Dividend Reinvestment Plan (Nos. 2-99261 and 33-49893), and
Southwestern Bell Capital Corporation and Southwestern Bell
Corporation (Nos. 33-45490 and 33-56909), and in the related
Prospectuses of our report dated February 10, 1995, with respect to
the consolidated financial statements incorporated herein by
reference, and our report included in the preceding paragraph with
respect to the financial statement schedules included in this Annual
Report (From 10-K) for the year ended December 31, 1994.




                                        ERNST & YOUNG LLP

San Antonio, Texas
March 10, 1995


                                                  Exhibit 24




                      POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS:

     THAT, WHEREAS, SOUTHWESTERN BELL CORPORATION, a Delaware
corporation, hereinafter referred to as the "Corporation," proposes to
file with the Securities and Exchange Commission, under the provisions
of the Securities Exchange Act of 1934, as amended, an annual report
on Form 10-K, and

     WHEREAS, the undersigned is an officer and a director of the
Corporation;

     NOW, THEREFORE, the undersigned hereby constitutes and appoints
James D. Ellis, Donald E. Kiernan, Liam S. Coonan, Judith M. Sahm, or
any one of them, his attorney, for him and in his name, place and
stead, and in his office and capacity in the Corporation as an officer
and a director, to execute and file such annual report, and thereafter
to execute and file any amendment or amendments thereto, hereby giving
and granting to said attorneys full power and authority to do and
perform each and every act and thing whatsoever requisite or necessary
to be done in and concerning the premises, as fully to all intents and
purposes as he might or could do if personally present at the doing
thereof, hereby ratifying and confirming all that said attorneys may
or shall lawfully do, or cause to be done, by virtue hereof.

     IN WITNESS WHEREOF, the undersigned executed this Power of
Attorney the 27th day of January, 1995.





/s/ Edward E. Whitacre, Jr.
Edward E. Whitacre, Jr.
Director and Chairman of the Board
and Chief Executive Officer


                                                  Exhibit 24




                      POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS:

     THAT, WHEREAS, SOUTHWESTERN BELL CORPORATION, a Delaware
corporation, hereinafter referred to as the "Corporation," proposes
to file with the Securities and Exchange Commission, under the
provisions of the Securities Exchange Act of 1934, as amended, an
annual report on Form 10-K, and

     WHEREAS, the undersigned is an officer of the Corporation;

     NOW, THEREFORE, the undersigned hereby constitutes and
appoints Edward E. Whitacre, Jr., James D. Ellis, Liam S. Coonan,
Judith M. Sahm, or any one of them, his attorney, for him and in
his name, place and stead, and in his office and capacity in the
Corporation as an officer, to execute and file such annual report,
and thereafter to execute and file any amendment or amendments
thereto, hereby giving and granting to said attorneys full power
and authority to do and perform each and every act and thing
whatsoever requisite or necessary to be done in and concerning the
premises, as fully to all intents and purposes as he might or could
do if personally present at the doing thereof, hereby ratifying and
confirming all that said attorneys may or shall lawfully do, or
cause to be done, by virtue hereof.

     IN WITNESS WHEREOF, the undersigned executed this Power of
Attorney the 27th day of January, 1995.





/s/ D. E. Kiernan
D. E. Kiernan
Senior Vice President, Treasurer
and Chief Financial Officer

                                                  Exhibit 24




                      POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS:

     THAT, WHEREAS, SOUTHWESTERN BELL CORPORATION, a Delaware
corporation, hereinafter referred to as the "Corporation," proposes
to file with the Securities and Exchange Commission, under the
provisions of the Securities Exchange Act of 1934, as amended, an
annual report on Form 10-K, and

     WHEREAS, the undersigned is a director of the Corporation;

     NOW, THEREFORE, the undersigned hereby constitutes and
appoints Edward E. Whitacre, Jr., James D. Ellis, Donald E.
Kiernan, Liam S. Coonan, Judith M. Sahm, or any one of them, the
undersigned's attorney, for the undersigned and in the
undersigned's name, place and stead, and in the undersigned's
office and capacity in the Corporation as a director, to execute
and file such annual report, and thereafter to execute and file any
amendment or amendments thereto, hereby giving and granting to said
attorneys full power and authority to do and perform each and every
act and thing whatsoever requisite or necessary to be done in and
concerning the premises, as fully to all intents and purposes as
the undersigned might or could do if personally present at the
doing thereof, hereby ratifying and confirming all that said
attorneys may or shall lawfully do, or cause to be done, by virtue
hereof.

     IN WITNESS WHEREOF, the undersigned executed this Power of
Attorney the 27th day of January, 1995.






/s/ Clarence C.                    /s/ James E. Barnes
  Barksdale
Clarence C. Barksdale              James E. Barnes
Director                           Director




/s/ Jack S. Blanton                /s/ August A. Busch III
Jack S. Blanton                    August A. Busch III
Director                           Director



/s/ Ruben R. Cardenas              /s/ Martin K. Eby, Jr.
Ruben R. Cardenas                  Martin K. Eby, Jr.
Director                           Director



/s/ Tom C. Frost                   /s/ Jess Hay
Tom C. Frost                       Jess Hay
Director                           Director



/s/ B. R. Inman                    /s/ Charles F. Knight
B. R. Inman                        Charles F. Knight
Director                           Director



/s/ Sybil C. Mobley                /s/Haskell M. Monroe, Jr.
Sybil C. Mobley                    Haskell M. Monroe, Jr.
Director                           Director



/s/ Carlos Slim Helu               /s/ Patricia P. Upton
Carlos Slim Helu                   Patricia P. Upton
Director                           Director




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
SOUTHWESTERN BELL CORPORATION'S DECEMBER 31, 1994 CONSOLIDATED FINANCIAL
STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                         364,600
<SECURITIES>                                         0<F1>
<RECEIVABLES>                                2,335,000
<ALLOWANCES>                                   130,400
<INVENTORY>                                          0<F1>
<CURRENT-ASSETS>                             3,493,300
<PP&E>                                      29,256,400
<DEPRECIATION>                              11,939,800
<TOTAL-ASSETS>                              26,005,300
<CURRENT-LIABILITIES>                        5,190,800
<BONDS>                                      5,848,300
<COMMON>                                       620,500
                                0
                                          0
<OTHER-SE>                                   7,735,100
<TOTAL-LIABILITY-AND-EQUITY>                26,005,300
<SALES>                                              0<F2>
<TOTAL-REVENUES>                            11,618,500
<CGS>                                                0<F3>
<TOTAL-COSTS>                                3,746,900
<OTHER-EXPENSES>                             2,037,800
<LOSS-PROVISION>                               153,300
<INTEREST-EXPENSE>                             480,200
<INCOME-PRETAX>                              2,433,800
<INCOME-TAX>                                   785,100
<INCOME-CONTINUING>                          1,648,700
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,648,700
<EPS-PRIMARY>                                     2.74
<EPS-DILUTED>                                        0
<FN>
<F1> THIS AMOUNT IS IMMATERIAL.
<F2> NET SALES OF TANGIBLE PRODUCTS IS NOT MORE THAN 10% OF TOTAL OPERATING
REVENUES AND THEREFORE HAS NOT BEEN STATED SEPARATELY IN THE FINANCIAL
STATEMENTS PURSUANT TO REGULATION S-X, RULE 5-03(B).  THIS AMOUNT IS
INCLUDED IN THE "TOTAL-REVENUES" TAG.
<F3> COST OF TANGIBLE GOODS SOLD IS INCLUDED IN COST OF SERVICES AND PRODUCTS
IN THE FINANCIAL STATEMENTS AND THE "TOTAL-COST" TAG, PURSUANT TO
REGULATION S-X, RULE 5-03(B).
</FN>
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission