GORDON & CO
S-1/A, 1999-04-23
FINANCE SERVICES
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     As filed with the Securities and Exchange Commission-subject to change

                                                               File No.333-75067
- -------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                          Pre-Effective Amendment No. 1
                                       to
                                    FORM S-1
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                                -----------------

                                  GORDON & CO.
                       a Massachusetts Limited Partnership
             (Exact name of registrant as specified in its charter)
Massachusetts                        6218                             04-2106089
(State or other jurisdiction   (Primary Standard Industrial   (I.R.S Employer
of incorporation or organization) Classification Code Number)Identification No.)

                               One Gateway Center
                           Newton, Massachusetts 02458
                                 (617) 964-6672
 (Address,including zip code, and telephone number, including area code, of 
registrant's principal executive offices)
                                -----------------
                                MICHAEL B. SALKE
                                  GORDON & CO.
                               One Gateway Center
                           Newton, Massachusetts 02458
                                 (617) 964-6672
 (Name, address, including zip code, and telephone number, including area code,
of agent for service)
                               ------------------
                                    Copy to:
                             Warren G. Miller, Esq.
                                 15 Court Square
                           Boston, Massachusetts 02108
                                 (617) 227-6493
                               ------------------
                            Amending: The Prospectus
                    Part II, Items 5 and 16(b) (Exhibit 23)
                               ------------------
<PAGE>
                                  GORDON & CO.

                    10,000 LIMITED PRICE PUT AND CALL OPTIONS

 Gordon  Limited  Price  Options are put and call  options.  Each  option  
relates to a  particular  underlying security  that is listed on a national  
securities  exchange or quoted on an automated  quotation  system of a national
securities  association  (NASDAQ).  Gordon & Co. also issues its options on  
securities  issued by the United States of America  and on  standardized  stock
options  and  standardized  stock  index  options  that are  listed on a
national securities exchange.

         The  purchaser  of a Gordon  Option  negotiates  the price or premium 
with Gordon & Co. As a general rule the premium  ranges  from 11 1/2 to 30% of 
the market  value of the  underlying  security  when it is  listed on a national
securities  exchange and from 15 1/2 to 40% of its market  value when the 
underlying  security is listed on NASDAQ.  This general rule does not apply to 
Gordon  Options  issued on stock  options or stock index  options.  Gordon & Co.
and the purchaser negotiate those premiums specially.

         Gordon  Options  do not trade on any  recognized  market.  The  
purchaser  of a Gordon  Option  may be able to realize its value only by 
reselling it to Gordon & Co.

         Gordon  Options are  speculative  securities  that  involve a high 
degree of risk.  The  purchaser of a Gordon Option must be prepared to sustain 
a total loss of the premium he pays.  The  discussion  at page 7 of this
prospectus describes many of the Risk Factors that pertain to Gordon Options.

         Neither  the  Securities  and  Exchange  Commission  nor any  state  
securities  commission  has  approved  or disapproved  of these  securities or 
passed upon the adequacy or accuracy of this  Prospectus.  Any  representation
to the contrary is a criminal offense.
     
<TABLE>
<S>                                                            <C>                 <C>                  <C>  
- -------------------------------------------------------------- -------------------- ------------------- --------------------
                                                                                       Underwriting
                                                                    Price to          Discounts and         Proceeds to
                                                                    Public(1)          Commissions           Issuer(2)
- -------------------------------------------------------------- -------------------- ------------------- --------------------
- -------------------------------------------------------------- -------------------- ------------------- --------------------
Per                                                                       $8,000           None                    $8,000
Option........................................................
- -------------------------------------------------------------- -------------------- ------------------- --------------------
- -------------------------------------------------------------- -------------------- ------------------- ====================
Total..............................................................$80,000,000             None             $80,000,000
- -------------------------------------------------------------- -------------------- ------------------- ====================

(1) Gordon Limited Price Options are not issued for predetermined premiums.  The figures set forth are estimated.
(2) The proceeds to the issuer are estimated.  They may be substantially less because of the repurchase provision of the Options 
and will vary depending on the actual premiums received for the Options.
</TABLE>
                              
                 The Date of this Prospectus is April 23, 1999.

<PAGE>
                              AVAILABLE INFORMATION

     Gordon & Co. has been issued an exemption by the Commission from the  
informational  requirements of Section 15(d)of the  Securities  Exchange  Act of
1934  (the"1934  Act"),  but as a  broker-dealer  the  Company  is  subject to 
the informational  requirements  of  Section  17 of the 1934 Act and in 
accordance  therewith,  files  reports  and  other information  with the  
Securities  and Exchange  Commission  (the  "Commission"  or the "SEC").  Such 
reports and other information,  when filed,  will be available for inspection 
and copying at the Public Reference  Section  maintained by the Commission at 
Judiciary Plaza, 450 Fifth Street, N.W., Room 1024,  Washington,  D.C. 20549, 
and at the Commission's Regional  Office in Boston,  Massachusetts.  Copies of 
such  material  can also be obtained  from the Public  Reference Section of the
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549 
at prescribed rates.

     On or about July 31 of each year,  Gordon & Co. will furnish the holder of
each outstanding  Gordon Option with an unaudited  balance  sheet as of the 
previous  June 30,  including a  computation  of Gordon & Co.'s net capital.  On
or about March 15 of each year,  Gordon & Co. will furnish the holder of each  
outstanding  Gordon  Option with  financial statements of Gordon & Co. for the 
year ended on the previous  December 31,  audited by  independent  certified  
public accountants.

     This  Prospectus,  which  constitutes a part of a Registration  Statement 
filed by the Company with the Commission under the  Securities  Act of 1933,  
as amended (the "1933 Act"),  omits  certain of the  information  contained in 
the Registration  Statement as permitted by the rules and  regulations of the 
Commission.  Reference is hereby made to the Registration  Statement, including
the exhibits thereto,  for further  information with respect to the Company and
the Options offered hereby.  Statements  contained herein concerning  provisions
of documents are necessarily  summaries of such documents and each  statement is
qualified in its entirety by reference to the applicable  document filed with
the Commission.  A copy of the complete  registration  statement is available 
for  inspection at the office of Gordon & Co. without charge.

     Since the value of a limited price option depends upon the  likelihood of 
favorable  movements in the price of the underlying  security of the option in 
relation to the exercise and  expiration  prices of the option during the life 
of the option,  information  concerning past price behavior of the underlying 
security may be significant in evaluating an option transaction.  This 
information is available through various financial  publications,  in the 
financial press and elsewhere.  In addition,  Gordon & Co. will furnish the 
applicable  information  set forth on page 35 at the request of prospective 
option buyers.

                                GLOSSARY OF TERMS

     The following  Glossary  briefly defines many of the technical terms used 
in the  Prospectus.  More  comprehensive explanations of these terms are 
included in the body of the Prospectus.

     The definitions in this Glossary all pertain to American-style  options as
opposed to European-style  options. The distinction  is important.  An  
American-style  option may be exercised by the holder at any time after it is 
purchased and before it expires,  but a  European-style  option may be exercised
only during a specified period - which may be as short as a single business day
- - before the option expires.  All Gordon Options are  American-style  options, 
but they include an expiration  price as well as an expiration date which is not
typical of most  American-style  options.  Most standardized options (i.e., 
options traded on the national securities  exchanges) are American-style  
options, but some are European-style options, and more European-style options 
may be introduced on those exchanges in the future.

     Call: The right to require another to sell and deliver a security  
(underlying  security) upon payment of a stated price (exercise price) at any 
time prior to a stated date (expiration date).

     Call  Option:  A contract  which  creates a right in the holder of the 
contract to require the writer or issuer of the contract to sell the  underlying
security of the Call Option to the holder of the option for a stated price 
during a stated period of time.

     Covered Call Option:  A Call Option written by a person who owns the 
underlying  security of the option during the entire period that the option is 
outstanding.

     Exercise  Price:  The price at which the holder of the  option may sell in
a put  option,  or  purchase  in a call option, the underlying security upon 
exercise.  The exercise price is sometimes called the striking price.

     Expiration  Date: The date on which the option  expires,  provided that it
has not expired  previously  because of its expiration price provision.

     Expiration  Price:  The price at which the holder of a Gordon Option loses 
his right to sell the option or sell or buy the underlying  security.  If the 
underlying security sells on a national securities  exchange,  or is quoted on 
an automated  quotation  system of a national  securities  association,  at  
designated  periods of time, at or above this price in a put option,  or at or 
below this price in a call option,  the option  expires  regardless of the 
expiration date of the  contract.  The  expiration  prices and  periods of time
to which  they are  applicable  are the prices and periods of time agreed upon 
by the buyer or his agent in  transactions  with Gordon & Co. When the automated
quotation system of a  national  securities  association  (NASDAQ)  indicates 
a sale  price as well as a bid and ask price for a security,  the expiration
price of an option shall be determined by the reported sale price.  References 
to expiration price throughout this Prospectus shall be construed accordingly.

     Limited Price Call Option:  A contract  which creates a right in the 
purchaser of the contract to require Gordon & Co. to a)  repurchase  the  option
on the terms and  conditions  stated  therein,  or b) sell to the holder of the
call option  contract  the  underlying  security  of the option at a stated 
price  (exercise  price) at any time prior to a stated date  (expiration  date)
provided the underlying  security has not sold at or below the  applicable 
expiration price stated in the contract.

     Limited Price Put Option:  A contract  which creates a right in the 
purchaser of the contract to require  Gordon & Co. to a) repurchase the option 
on the terms and conditions  stated therein,  or b) purchase from the holder of
the put option  contract  the  underlying  security  of the option at a stated
price  (exercise  price) at any time prior to a stated date  (expiration  date)
provided the underlying  security has not sold at or above the  applicable 
expiration price stated in the contract.

     Long or Long Position:  The ownership of or right to receive a security.

     Naked Call  Option:  A Call  Option  written by a person who does not own 
the  underlying  security  of the option during a period of time when the option
is outstanding.

     Naked Put Option:  A Put Option written by a person who does not have a 
short position in the underlying  security of the option during a period of time
when the option is outstanding.

     Offsetting  Put  Option:  A Put  Option  written  by a person  who does 
have a short  position  in the  underlying security  of the option  during the 
period that the option is  outstanding.  The Put Option is  offsetting  because
the writer's short position in the underlying  security  offsets or hedges the 
writer's risk in the event the Put Option is exercised.  The  writer  can then
close out his short  position  by  delivering  the  securities  which are put to
the writer.  But the writer's  short  position  does not offset the 
theoretically  unlimited  risk of loss incurred by the writer if the market 
price of the underlying security increases above the exercise price of the Put 
Option.

     Premium:  The  aggregate  price of the option  agreed upon between the 
buyer or his agents in a  transaction  with Gordon & Co.

     Put:  The right to require  another to  purchase a security  (underlying 
security)  at a stated  price  (exercise price) at any time prior to a stated 
date (expiration date).

     Put Option:  A contract which creates a right in the holder of the contract
to require the writer or issuer of the contract to purchase the underlying 
security of the Put Option from the holder of the option at a stated price
during a stated period of time.

     Short or Short Position:  The obligation to deliver a security which a 
person does not own.

     Standardized Option:  An option on stock or on a stock index issued by the
Options Clearing Corporation and traded on a national securities exchange.

     Underlying Security:  The stock, warrants, rights, units, bonds, U.S. 
Treasury securities or standardized stock or standardized index options subject
to being sold or purchased upon exercise of an option.  Gordon Limited Price
Options written on standardized stock or standardized index options may not be 
transferred or exercised.  They may only be resold to Gordon & Co.  
(See Limitations on Exercise, Transfer, and Repurchase of Options at page 17.)
<PAGE>
                              PROSPECTUS SUMMARY

     This summary highlights information contained elsewhere in this prospectus.
Because it is a summary, it does not contain all of the information that you 
should consider before investing.  You should read the entire prospectus
carefully, including the "Risk Factors" in the following section.

Gordon & Co.

     Gordon & Co. is the only issuer of Gordon  Limited Price Put and Call  
Options.  Gordon & Co.  creates,  sells and agrees to perform or  repurchase  
every  Gordon  Option.  Gordon & Co. is a  Massachusetts  Limited  Partnership 
whose office is at One Gateway Center, Newton, Massachusetts 02458; telephone 
(617) 964-6672.

Gordon Options are Unique

     Gordon  Options are different  from other put and call  options.  The 
primary  difference  is that Gordon  Options expire not only on a  particular
date,  but also if the security  underlying  the option  trades at a specified
price prior to the  expiration  date of the option.  When  Gordon & Co. issues
an option it defines  the  expiration  prices applicable  during  the term of 
the option.  Expiration  prices of Gordon put  options  decrease  as the option
grows older; expiration prices of Gordon call options increase as the option 
grows older.

Cost and Terms of Premiums for Options

     The price of an option is called a premium.  Gordon & Co.  negotiates the 
premium and  expiration  prices with the purchaser  of the option when an option
transaction  is  initiated.  A purchaser  of an option may modify the exercise
price and expiration prices of an outstanding option by paying an additional 
premium.

Exercise and Repurchase of Options

     There is no secondary  market for Gordon  Options.  The holder of a Gordon
Option can recover its value either by exercising  the option or by reselling it
to Gordon & Co.  Gordon & Co.  agrees to perform each option or to repurchase it
in  accordance  with its terms upon  request of the holder of the  option.  When
a Gordon  Option  expires it has no further value.

An Overview of Options Trading

     Option  trading is not suitable for many  investors.  It is a highly  
speculative  activity  which involves a high degree of risk on the part of the
purchaser  of any put or call  option.  It is not  unusual for the  purchaser of
an option to lose the  entire  premium  he pays for the  option  because  the 
price of the  underlying  security  does not fluctuate in the direction the 
purchaser anticipated when he purchased the option.

     In general,  the purchaser of a put option  speculates  that the price of 
the underlying  security will fall below the exercise  price of the option 
during the term of the option.  He hopes to be able to "put" or deliver the 
security to the writer of the option in exchange  for the  exercise  price of 
the  option,  thereby  realizing a profit.  If the price of the underlying  
security rises, or fails to fall sufficiently  below the exercise price during 
the term of the option to  compensate  for the premium  paid for the option,  
the  purchaser of the option will lose all or part of the premium he paid for 
the option.

     In general,  the purchaser of a call option  speculates that the price of 
the underlying  security will rise above the exercise  price of the option 
during the term of the option.  He hopes to be able to "call" upon the writer of
the option to sell and  deliver  the  underlying  security  of the option for 
the  exercise  price of the  option,  thereby realizing a profit.  If the price
of the underlying  security falls, or fails to rise  sufficiently  above the 
exercise price  during the term of the option to  compensate  for the premium 
paid for the option,  the  purchaser of the option will lose all or part of the
premium he paid for the option.

     It is apparent that the purchaser of an option speculates not only that the
price of the underlying  security will move in the anticipated direction, but 
also that it will do so within the designated term of the option.

     These risks are even  greater  for the  purchaser  of a Gordon  Limited
Price Put or Call  Option.  As  indicated throughout this  Prospectus,  Gordon 
Limited Price Options contain an Expiration  Price as well as an Expiration 
Date.  If the price of the  underlying  security of a Limited  Price Option 
rises (in the case of a Limited  Price Put Option) or falls  (in the case of a 
Limited  Price  Call  Option)  to one of a series of  pre-negotiated  prices
stated in the Option,  the  Option  will  expire  even  though  the  Expiration
Date of the  Option  has not yet been  reached.  The Expiration Price provision
compounds the  purchaser's  risk because the Option may expire even before its
Expiration Date and will not be renewed by subsequent  changes in the price of 
the  underlying  security  which may occur prior to the stated Expiration Date.

     The rationale  for the  inclusion of the  Expiration  Price  provision in 
every Gordon  Limited Price Option is to moderate  Gordon & Co.'s risk as the
writer of the option,  by releasing  Gordon & Co. from its  obligations  under 
the option when the market price of the  underlying  security rises to or above
the  applicable  expiration  price of a put option,  or falls to or below  the
applicable  expiration  price of a call  option. For example, if the applicable
expiration  price of a call  option is $46.25 per share and the  exercise  price
is $50.00 per share,  the option  will expire when the  underlying  security
trades at or below $46.25.  Gordon & Co. will then be relieved of its obligation
as writer of the option.  But the purchaser of the option will lose his entire 
premium.

     Gordon Options do contain  provisions  which permit the purchaser to modify
the exercise and expiration  prices of any option which has not expired by 
paying an  additional  premium.  If a purchaser  desires to keep an option in 
force despite adverse movement in the price of the underlying security, he may 
do so by paying and additional premium.
<PAGE>
                                  RISK FACTORS

     The risks  associated with the purchase of Gordon Options are  substantial.
Any purchaser of a Gordon Option must be  prepared  and be able to afford to 
lose his  entire  investment  in the  option.  This  section  of the  prospectus
discusses some of the most  significant  risks of trading in Gordon Options.
Other risks are described  throughout the prospectus.
     The examples used throughout this prospectus  include the purchaser's  
transaction  costs.  The actual  commission assumed to be paid on the purchase 
or sale of the underlying  security is a hypothetical  figure.  It may vary from
the actual  commission  because   commissions  are  subject  to  negotiation 
between  a  customer  and  his  broker.  Tax considerations  also play a 
significant role in evaluating an option  transaction.  The following  examples
do not take them into account.
     1. The  purchaser of a Gordon  Limited Price Option runs the risk of losing
his entire  investment  any time after he purchases the Option because of the 
expiration price provision in the option.
     Every Gordon & Co.  limited price put option  provides that if the 
underlying  security of the option sells at or above one of a stated series of 
decreasing  prices  (expiration  prices) on a national  securities  exchange or
the ask price on NASDAQ is at or above such  expiration  prices  during stated 
periods of time  during the term of the option (before its expiration date), 
the option expires and becomes worthless.
     Every Gordon & Co. limited price call option  provides that if the  
underlying  security of the option sells at or below one of a stated series of 
increasing  prices  (expiration  prices) on a national  securities  exchange or
the bid price on NASDAQ is at or below such  expiration  prices  during  stated
periods of time  during the term of the option (before its expiration date), the
option expires and becomes worthless.
     Gordon & Co. and the purchaser of a Gordon Limited Price Option agree on 
the applicable  expiration  prices of the option when the option is issued.
     The expiration  price  provision in Gordon Limited Price Options makes them
a less desirable and more  speculative option  than a  standardized  or 
exchange-traded  option.  (See "Prospectus  Summary".)  No buyer should purchase
a Limited Price Option if he can purchase a standardized option for a comparable
premium.
     The  likelihood of a Limited Price Option  expiring  before its expiration
date because of its  expiration  price provision is greatly  increased if the
underlying  security of the option is selling near the expiration  price,  is a
volatile  security and  especially if it is a low priced  security.  As a 
general rule, in order for the purchase of an option to become a profitable 
investment,  the price of the  underlying  security of the option  (before it 
sells at a price which will cause the option to expire)  must fall  sufficiently
below the  exercise  price in a put option,  and must rise  sufficiently above
the  exercise  price in a call  option,  to cover the  premium  and  transaction
costs. Certain limited exceptions to this general rule are discussed at 
"Repurchase Agreement in Gordon Options".
     The risk of purchasing  Gordon Limited Price Options is extremely great 
because of their  expiration  prices,  and anyone  purchasing such an option 
must expect to lose the amount paid for the option.  Accordingly,  no investor
should commit any amount of money to the purchase of Limited  Price  Options 
unless he is able to  withstand  the loss of the entire  amount so  committed.
Because  the risks of options  transactions  generally,  and of  transactions in
Gordon Options in particular,  are so great, the rules of the National  
Association of Securities  Dealers,  Inc.  ("NASD") of which Gordon & Co. is a 
member,  impose special  requirements on its members  regarding the approval and
suitability of customers  for options  trading.  Gordon  Options will be sold 
only to customers who have been approved by Gordon & Co. for options  trading 
and who  satisfy  the rules of the NASD  regarding  customer  suitability  for 
options  trading. Moreover,  only customers who demonstrate to Gordon & Co. that
they are extremely  sophisticated  investors  capable of understanding  and 
bearing the peculiar  financial  risks  attendant on buying Gordon  Options  
issued on  standardized stock  options or  standardized  index  options  will be
approved  by Gordon & Co. for  buying  those  types of Gordon Options.  See 
"Method of Buying Gordon Options".
     The risk of  purchasing a limited  price put option may be  illustrated  
by comparing  Investor A, who for a total deposit  of $5,000  plus a $71.50  
commission  sells  short  100  shares  of XYZ  stock  which is listed on a  
national securities  exchange at $50 per share,* with  Investor B who invests  
$5,100 (the premium) in a 6 month- 10 day limited price put option  covering  
800  shares of the same XYZ stock at an  exercise  price of $50 per share  with
expiration prices of
     $53.75 during the first monthly term of the option,
     $53.00 during the second monthly term of the option,
     $52.25 during the third monthly term of the option,
     $51.50 during the fourth monthly term of the option,
     $50.75 during the fifth monthly term of the option,
     $50.00 during the last month-10 day term of the option.

     Both A and B anticipate a drop in the market price of XYZ, but should their
expectations  not be realized and XYZ rises in market  price,  A's loss would be
different  from B's. If XYZ rose in market price to $53.75 a share within 30
days after A had sold it short,  (and  assuming XYZ has paid no  dividends),  
A will have suffered a paper loss of $375 (plus being  out-of-pocket  the $71.50
commission)  and his deposit will be worth  $4,625.  He will not be required to
realize  this loss,  and may  recover it should XYZ fall in price while he is 
still short the 100 shares of XYZ. On the other  hand,  if XYZ rose in market  
price to $53.75 a share any time within 30 days of  Investor  B's  purchase of 
the limited  price put option  ($53.75  being the  expiration  price  during the
first  monthly  term of his  option),  and Investor  B had not  exercised  or 
sold the  option,  Investor  B will  have  suffered  the loss of his  entire 
$5,100 investment with no possibility of recovery because his option would have
expired.

- ---------
*  This example, as well as all other examples in this prospectus, is based 
upon hypothetical values which are not necessarily indicative of the values in 
any actual transaction.
<PAGE>
                         Summary of losses of A and B

                     (A Sells Short; B Purchases Put Option)

     A sells short 100 shares of XYZ and deposits......................$5,000.00
     A pays a commission to sell stock short..........................     71.50
     Total funds deposited and commission paid.........................$5,071.50
     Stock rises in price to $53.75 a share
     A's paper loss is $3.75 a share x 100 shares........................$375.00
     Plus commission paid to sell stock short.........................     71.50
     A's paper loss plus commission on transaction.....................  $446.50
     B buys a put option on 800 shares of XYZ for......................$5,100.00
     Stock rises in price to $53.75 a share (its expiration price).
       Option expires and B receives..................................      0.00
     B's loss on transaction...........................................$5,100.00

      The risk of purchasing a limited  price call option may be  illustrated  
by comparing  Investor A, who for a total investment  of $5,000 plus a $71.50 
commission  buys 100 shares of XYZ stock which is listed on a national 
securities exchange at $50 per share,  with Investor B who invests  $5,100 
(pays no commission) in a 6 month- 10 day limited price call option covering 800
shares of the same XYZ stock at an exercise price of $50 per share with 
expiration prices of

     $46.25 during the first monthly term of the option,

     $47.00 during the second monthly term of the option,

     $47.75 during the third monthly term of the option,

     $48.50 during the fourth monthly term of the option,

     $49.25 during the fifth monthly term of the option,

     $50.00 during the last month-10 day term of the option.

     Both A and B anticipate a rise in the market price of XYZ, but should their
expectations  not be realized and XYZ fall in market  price,  A's loss would be
different  from B's. If XYZ fell in market price to $46.25 a share within 30 
days after A had  purchased it (and  assuming  XYZ has paid no  dividends),  A 
will have  suffered a paper loss of $375 (plus being  out-of-pocket  the $71.50
commission) and his investment will be worth $4,625. He will not be required to
realize  this  loss,  and may  recover it should  XYZ rise in price  while he 
still owns the 100 shares of XYZ.  On the other  hand,  if XYZ fell in market
price to $46.25 a share any time within 30 days of  Investor  B's  purchase of 
the limited  price call option  ($46.25  being the  expiration  price during the
first  monthly  term of his  option), and Investor  B had not  exercised  or 
sold the  option,  Investor  B will  have  suffered  the loss of his  entire 
$5,100 investment with no possibility of recovery because his option would have
expired.
<PAGE>
                         Summary of losses of A and B

                  (A Purchases Stock; B Purchases Call Option)

     A buys 100 shares of XYZ..........................................$5,000.00
     A pays a commission to buy stock.................................     71.50
     A's total cost....................................................$5,071.50
     Stock falls in price to $46.25 a share
     A's paper loss is $3.75 a share x 100 shares........................$375.00
     Plus commission paid to buy stock................................     71.50
     A's paper loss plus commission on transaction.....................  $446.50
     B buys a call option on 800 shares of XYZ for.....................$5,100.00
     Stock falls in price to $46.25 a share (its expiration price).Option 
       expires and B receives.........................................      0.00
     B's loss on transaction...........................................$5,100.00

     These examples also apply to warrants,  rights,  units,  bonds, U.S. 
Treasury  securities and options if they were the underlying security of the 
option.

     In the above examples if XYZ was not listed on a national  securities  
exchange but was quoted on NASDAQ and A and B had taken the same  investment  
positions  as they had in the above  examples,  the same  results as set forth 
above would have taken place except:

         Investor A might not have paid the same commission.

         Investor B, in all  likelihood,  would have paid Gordon & Co. a larger
premium when he purchased  the put and call option.  Gordon & Co. generally  
charges higher premiums for Gordon Options  overlying  securities  quoted on
NASDAQ  because the market for such  securities  is often less  liquid,  deep 
and  continuous  than the market for securities  traded on other  national  
securities  exchanges.  B would have lost his entire  investment in the put 
option if,  during the first  monthly  term of the option,  the quoted ask price
for XYZ on NASDAQ was at or above $53.75 a share.  Similarly,  B would  have 
lost his entire  investment  in the call  option  if,  during the first monthly
term of the option, the quoted bid price for XYZ on NASDAQ was at or below 
$46.25 a share.

     2. The term of a Gordon  Option may be  shortened  by as much as one 
month- 10 days  under  certain  circumstances because of a requirement  that the
expiration  price during the last month of any option and during the last 
month- 10 days of a 6 month- 10 day Option or a 12 month- 10 day Option must 
equal the exercise price of the Option.
     The expiration  prices of Gordon Limited Price Options are determined by 
agreement of the parties in a transaction with  Gordon & Co.  However,  
Gordon & Co.  will  issue  Limited  Price  Options  only when the buyer  agrees
that the expiration  price of the  option  during  the last  month- 10 day term
of a 6 month- 10 day option or of a 12 month- 10 day  option  will be at the
exercise  price of the  option;  or that  during the final  month of any other
option the expiration  price of the option will be at the exercise  price of the
option.  This  agreement  will result in reducing the term of any option by as 
much as one month and will  result in  reducing  the term of a 6 month- 10 day 
option or a 12 month- 10 day option by as much as one month- 10 days if the 
market price of the  underlying  security of the option
is at the  exercise  price of the option at the  beginning  of the last month of
an option or at the  beginning  of the last month- 10 days of a 6 month- 10 day
or a 12 month- 10 day option.
     The effect of this agreement may be  illustrated  by referring to the 
"Typical  Limited Price Options" at page 38.  If the  market  price of XYZ is 
$50 a share  (the  exercise  price) at any time  after the  fifth  monthly term
of the Typical Put or Call Option, either option expires.
    3. A Gordon Option written on an underlying  option,  warrant or right 
expires no later than the  expiration  date of the underlying option, warrant or
right.
     When an option,  warrant or right  underlying  a Gordon  Option  expires,
the  option,  warrant or right  becomes worthless.  As a result,  the Gordon 
Limited Price Option will  automatically  expire by virtue of its expiration 
price provision.
     4.  Gordon & Co.  assumes no  obligation  to notify the holder of a Gordon
Limited  Price  Option that the market price of the  underlying  security is
approaching  the  expiration  price of the Option.  Accordingly,  the Option may
expire without the prior knowledge of the purchaser or holder of the Option.
     Every  purchaser of a Gordon Option  assumes the risk that the market price
of the  underlying  security may reach the  applicable  expiration  price of the
Option at any  moment  without  knowledge  of or notice to the holder of the
Option.  It is the  responsibility  of the holder of the Option - not of 
Gordon & Co. - to keep  apprised of the market price of the security underlying
a Gordon Option.
     5. Once a Gordon Limited Price Option expires by virtue of its expiration 
price  provision it becomes  worthless.  It is not revived by  subsequent
fluctuation  in the market  price of the  underlying  security  prior to the
original expiration date of the Option.
     If a Gordon Option expires by virtue of its  expiration  price  provision 
it no longer has any value.  Even if the market price of the  underlying 
security of the Option  subsequently  fluctuates  in favor of the holder of the
Option prior  to the  expiration  date of the  Option,  the  Option  is not 
renewed.  Once a  Gordon  Option  expires,  it is completely worthless.
     6. The holder of a Gordon  Limited  Price Option may not exercise an Option
or require  Gordon & Co. to repurchase an Option while the market for the 
underlying security is subject to a trading halt.
     The holder of a Gordon Option may not exercise the Option or require 
Gordon & Co. to repurchase  the Option while trading in the  underlying security
has been halted or suspended.  Any trading halt or suspension  does not extend 
any applicable  expiration  date.  If such a halt is in effect on the  final 
expiration  date of the  Option,  the  Option nevertheless  expires on its  
stated  expiration  date.  If trading in the  underlying  security  resumes  
prior to the expiration  date of an option at a price  above the  applicable  
expiration  price of a Gordon  Put Option or below the applicable  expiration 
price of a Gordon Call Option,  the Option will be deemed to have expired as of
the date trading in the underlying security was resumed.

     7. No  secondary  market for Gordon  Options  currently  exists nor is any
such  market  expected  to  develop.  A purchaser  of a Gordon  Option  may be 
unable to  realize  the value of an option by  selling  it to anyone  other than
Gordon & Co. Gordon Limited Price Options  written on  standardized  options or
on  standardized  index options may not be transferred or exercised in any 
event.  They may be resold only to Gordon & Co.
     8. The  purchaser of a Gordon Option  incurs the risk that Gordon & Co. may
be  financially  unable to fulfill its obligation as issuer and writer of the 
Option.
     Gordon & Co. has been a writer of Limited  Price Options since 1970.  
Although it has met all its  obligations  in the past as a writer of options,  
and expects to be able to meet all its  obligations in the future as an issuer 
and/or writer of options because of its capital,  (see "Financial  Statements"),
it may find itself without  sufficient funds to repurchase options it issues.  
(See "The Back-Up System".)
     
<PAGE>
                         DESCRIPTION OF GORDON OPTIONS
     Gordon Limited Price Options are issued by Gordon & Co., a  broker-dealer 
registered  under the Securities  Exchange Act of 1934.
Every Limited Price Option issued by Gordon & Co. is registered  under the  
Securities  Act of 1933, and all purchasers of such options
are entitled to the  protection  of that act.  Purchasers of Limited  Price  
Options are entitled to the  protection of the  applicable
provisions of the Securities Exchange Act of 1934.
     The rights and  obligations of Gordon & Co. and the holders of its options 
are set forth in written  contracts  issued by Gordon &
Co. (See  facsimiles  of Limited  Price Option  contracts at pages 34 and 36.) 
This  description  of Gordon  Limited Price Options is a
summary thereof as in effect on the date of this Prospectus.

Terms of Options
     Every  Limited  Price Option  indicates on its face whether it is a Limited
Price Put Option or a Limited  Price Call Option.  It also states the date of 
the option  contract,  its number,  its expiration  date, the name and amount of
 the underlying  security,  the
exercise price of the option, its expiration prices and the period of time 
during which each expiration price is applicable.
     The basic  contractual  rights and  obligations  of Gordon & Co. and the 
holders of its options are  described  in the  Prospectus
Summary. Generally  speaking,  a Limited Price Option is a
contract  which  gives the holder the right  (subject to certain exceptions 
described at "Limitations on Exercise, Transfer and Repurchase of Options" at 
page 17),  commencing at the time the option is issued and expiring on the  
expiration  date of the option or at such  earlier  time as the option  expires
pursuant  to its  expiration   price  provision,  to sell to Gordon & Co. the  
underlying securities  for the exercise  price of a put option,  or to purchase
from Gordon & Co. the  underlying  securities  upon payment of the
exercise price of a call option,  or in either case, to require Gordon & Co. to 
repurchase the option.  (See  "Repurchase  Agreement in
Gordon Options" at page 23).
     Every Limited Price Put Option  contract  provides that the option will 
expire  automatically  if the  underlying  security of the
option sells on an exchange  where listed,  or if the ask price on NASDAQ is at 
or above one of a stated  series of  decreasing  prices
(expiration prices) during stated periods of time prior to the expiration date 
of the option.
     Every Limited Price Call Option  contract  provides that the option will 
expire  automatically  if the underlying  security of the
option sells on an exchange  where listed,  or if the bid price on NASDAQ is at 
or below one of a stated  series of  increasing  prices
(expiration prices) during stated periods of time prior to the expiration date 
of the option.

Parties to the Option Transaction
     The writer of every Gordon  Limited  Price Option is Gordon & Co. It is 
possible  that Gordon & Co. may not have a short  position
in the underlying  security when it writes a put option,  or own the  underlying
security when it writes a call option in which event,
it is a writer of a "naked option".
     Gordon & Co. is the issuer of every Gordon Option.  Gordon & Co. is always
obligated,  upon the timely  exercise of a put option,
to pay the holder of the option the exercise  price of the option against  
delivery of the underlying  security of the option and, upon
the timely exercise of a call option,  to deliver to the holder of the option 
the underlying  security of the option against payment of
the exercise  price of the option.  Gordon & Co. is always  obligated  to  
repurchase  the option in  accordance  with its terms.  (See
"Repurchase Agreement in Gordon Options" at page 23.)

Exercise Price of Options
     All Limited Price Options issued by Gordon & Co. have an exercise price per
share, warrant,  right, unit, option or per bond equal
to or  approximating  the market price of the underlying  security at the time 
the option is issued.  No options are issued by Gordon &
Co. in which the exercise  price is more than five per cent (5%) above or five 
per cent (5%) below the market  price of the  underlying
security when the option is issued.
<PAGE>
Renewal of Options
     Gordon Limited Price Options do not provide for renewal.

Expiration Prices of Options
     Gordon & Co.  offers  (subject to  negotiation  and  change) to issue or 
write its 6 month-10  day, 9 month,  and 12 month-10  day
Limited Price Options with an exercise price at the market,  with expiration  
prices ranging from 16 1/2% to 0% above (in the case of a
put option) or below (in the case of a call  option) the exercise  price of it
s options  provided  that the  premiums  received for the
options are premiums set forth in a schedule of premiums at page 30.  Expiration
prices of Gordon  Limited  Price  Options  written on
standardized or index options are specially negotiated.
     The  expiration  prices of a Gordon Limited Price Put Option will be above,
and the  expiration  prices of a Gordon Limited Price
Call Option will be below the exercise  price of the option when the option is 
issued by that  percentage of such exercise  price as is
shown on the charts on pages 13 and 14 for the various periods of time during 
the term of the option.
     If the expiration  prices as so computed do not come to an even 1/8 of a 
point, the expiration prices are decreased in the case of
a Limited Price Put Option and increased in the case of a Limited Price Call 
Option to the next 1/8 of a point.


                   EXPIRATION PRICES OF LIMITED PRICE OPTIONS
     (Expressed  as a percentage  adjustment  to the exercise  price of the 
option.  For Limited  Price Put Options add the  percentage shown to the 
exercise price.  For Limited Price Call Options subtract the percentage shown 
from the exercise price).
<TABLE>
<CAPTION>
       6 Month-10 Day Options                 9 Month Options                12 Month-10 Day Options
<S>                 <C>                 <C>            <C>                 <C>            <C>    

      Period       Percentage of the     Period       Percentage of the      Period      Percentage of the
        of          Exercise Price         of          Exercise Price          of         Exercise Price
       Time          of the Option        Time          of the Option         Time         of the Option
    1st  month           7 1/2  %       1st month          12      %        1st month         16 1/2   %
    2nd  month           6      %       2nd month          10 1/2  %        2nd month         15       %
    3rd  month           4 1/2  %       3rd month           9      %        3rd month         13 1/2   %
    4th  month           3      %       4th month           7 1/2  %        4th month         12       %
    5th  month           1 1/2  %       5th month           6      %        5th month         10 1/2   %
    6th  month-                         6th month           4 1/2  %        6th month          9       %
     10  days            0      %       7th month           3      %        7th month          7 1/2   %
                                        8th month           1 1/2  %        8th month          6       %
                                        9th month           0      %        9th month          4 1/2   %
                                                                           10th month          3       %
                                                                           11th month          1 1/2   %
                                                                           12th month-
                                                                             10 days           0       %
</TABLE>
     The computation of expiration prices of a Limited Price Put and Call Option
 may be illustrated as follows:
     A  purchases  a 6  month-10  day,  9 month or 12  month-10  day  Limited  
Price  Option on 100  shares of XYZ listed on a national
securities  exchange at $50 per share and pays a premium set forth on pp.  
30-32.  Gordon & Co. will issue a Limited  Price Put or Call
Option with an exercise price at $50 per share with the following monthly 
expiration prices:


<PAGE>
<TABLE>
<CAPTION>
    Monthly Expiration Prices of Listed Securities Selling for $50 a Share
<S>                              <C>     <C>                  <C>                   <C>         <C>          
                                 6 Month-10 Day Option        9 Month Option        12 Month-10 Day Option
Term of                            Put        Call            Put        Call          Put         Call
the Option                       Option      Option         Option      Option       Option       Option

 1st    month..................  $53.75      $46.25         $56.00      $44.00       $58.25       $41.75
 2nd    month..................   53.00       47.00          55.25       44.75        57.50        42.50
 3rd    month..................   52.25       47.75          54.50       45.50        56.75        43.25
 4th    month..................   51.50       48.50          53.75       46.25        56.00        44.00
 5th    month..................   50.75       49.25          53.00       47.00        55.25        44.75
 6th    month  -10 days........   50.00       50.00          52.25       47.75        54.50        45.50
 7th    month..................                              51.50       48.50        53.75        46.25
 8th    month..................                              50.75       49.25        53.00        47.00
 9th    month..................                              50.00       50.00        52.25        47.75
10th    month..................                                                       51.50        48.50
11th    month..................                                                       50.75        49.25
12th    month  -10 days........                                                       50.00        50.00
</TABLE>
     These expiration  prices apply to stocks,  warrants,  rights,  units,  
bonds and U.S.  Treasury  securities.  Expiration prices of
Limited Price  options on  underlying  options are specially  negotiated.  
Expiration  prices of Limited Price Options with  expiration
dates other than those listed above are agreed upon with Gordon & Co. when the 
transaction is negotiated.

Repurchase of Gordon Limited Price Options
     Gordon & Co. is obligated  by the express  terms of every  option it issues
to  repurchase  the option from the holder at any time
prior to its  expiration for a price  determined as set forth in the option and 
described in detail at "Repurchase  Agreement in Gordon
Options" at page 23.  Certain  exceptions  to the  obligation  of Gordon & Co. 
to  repurchase  the options it issues are  discussed  at
"Limitations on Exercise, Transfer and Repurchase of Options" at page 17.

Modification of Terms of Options
     Gordon & Co. is further  obligated  by the express  terms of every  option 
it issues at the request of the holder of the option at
any time prior to the  expiration  of the option,  to increase  the exercise and
expiration  prices of a put option,  and decrease the
exercise and  expiration  prices of a call  option,  as much (as many  points) 
as the holder  desires  upon  receipt of an  appropriate
premium.  (See "Costs of Options Transactions" at page 29).

Premiums for Options
     The premiums for Gordon Limited Price Options, as well as their 
commencement dates, expiration dates, exercise prices,  expiration
prices and the periods of time to which they are  applicable  are all  
determined  by  agreement  of the parties in  transactions  with
Gordon & Co. and are all  negotiable.  The schedule of premiums at page 32 and 
of expiration  prices at pages 15-16 are  representative
only and are always  subject to negotiation  and change.  Some of the factors 
which bear upon the  determination  of the premium for an
option are discussed at "Costs of Options  Transactions" at page 31. The buyer 
of Gordon Options always  negotiates  solely with Gordon
& Co.

Some Differences between Gordon & Co. Options and Other Options

     Gordon Limited Price Options differ from other options in these major 
respects among others:

         1. Every Gordon  Limited Price Option  contains an  expiration  price  
provision  which causes the option to expire before its stated expiration date 
(its stated term) if the underlying  security of the option sells on a national 
securities  exchange or is quoted on NASDAQ at one of a stated  series of prices
set forth in the option  during  the term of the  option.  (See pages 13 and 
14).
<PAGE>
         2. Gordon  Limited Price  Options  provide the  potential  availability
of a premium  refund  (subject to certain  exceptions summarized  hereunder in  
"Limitations  on Exercise,  Transfer and  Repurchase of Options" at page 17) 
pursuant to the  repurchase agreement  provision  which  obligates  Gordon & Co.
to  repurchase  the option  under  certain  circumstances  any time before it
expires.  Gordon  Options may not be exercised or submitted for  repurchase  
while trading in the  underlying  security is halted.(See "Repurchase Agreement 
in Gordon Options" at page 23).

         3. Gordon  Limited Price  Options are not traded on any  exchange.  The
holder of a Limited Price Option should expect only
to exercise  it,  sell it to Gordon & Co. or permit it to  expire.  There is no 
secondary  market  for  Gordon  Options  and none is
expected to develop.  Gordon  Limited Price  Options do not provide the depth,  
liquidity  and  continuity  of a secondary  market
provided  by an option  exchange.  While it is  theoretically  possible  for the
  holder of a Gordon  Option to sell it to a third
party,  the holder may be unable to locate a  purchaser  or obtain a  
satisfactory  price from  anyone  other than Gordon & Co. As
previously noted,  Gordon Options written on standardized stock options or on 
standardized index options may not be transferred or exercised in any event.
         4.  Options  issued by the  Options  Clearing  Corporation  are known 
as  "Standardized  Options"  and are  traded on  several national securities 
exchanges.  Standardized Options contain no expiration price.

         5. Gordon Limited Price Options  provide that applicable  expiration  
prices and exercise prices are decreased by the value of
cash dividends on the date the underlying security goes ex-dividend.  
See discussion under "Adjustments in Terms" at pages 15-17.

         6. Gordon  Limited Price  Options may not be exercised  nor may the  
repurchase of an option be required of Gordon & Co. while
the market for the  underlying  security is subject to a trading  halt even on 
the  expiration  date of the  option.  Standardized
options are subject to more liberal  rules.  See the  discussion  under  
"Limitations  on Exercise,  Transfer  and  Repurchase  of
Options" at page 17.

         7. Each of the options  markets has established  minimum  requirements
that must be met by underlying  securities and issuers
thereof in  connection  with their  selection  for  options  trading.  Minimum 
requirements  have also been fixed as  maintenance standards for the continued 
listing of options  previously  selected which must be met by both the 
underlying  securities and the issuers  thereof.  These  requirements  are, in 
part,  designed to assure that underlying  securities are widely held and 
actively traded, and they relate to such matters as the number of shares or 
other units of the underlying security  outstanding and held by
persons other than  affiliates of the issuer,  the number of  shareholders,  
trading  volume of the underlying  security,  and the
market price of the underlying  security.  In addition,  other standards relate 
to such matters as compliance by the issuer of the
underlying  security  with the  reporting  requirements  of the SEC, the past 
earnings  history of such issuer and the absence of
defaults by such issuer in meeting certain of its obligations.  The options
markets' criteria regarding underlying  securities and
the issuers thereof are subject to change.

         Gordon & Co. does not limit or restrict its Limited Price Put and Call 
Options to underlying  securities  and issuers  thereof
which meet the minimum  requirements  established by the options markets.  
Gordon Limited Price Options are written on most of the
securities  listed on  national  securities  exchanges  and on many  securities
quoted on  NASDAQ.  (See  "Limitations  on Option Purchases" at page 23).

     Other  significant  differences  between Gordon Options and other options
are discussed at  "Adjustments in Terms" at pages 15-17,
"Limitations on Exercise, Transfer and Repurchase of Options" at page 17; and 
"Exercise of Gordon Options" at page 26.

Adjustments in Terms

     The number of securities  underlying  Gordon Limited Price Options and the 
exercise price (striking  price) and expiration  prices
are subject to adjustment in the event of dividends,  distributions,  stock 
splits, reverse splits, recapitalizations,  reorganizations
or similar activity by the issuer of the underlying security.
     If the underlying security of an option is a stock, these adjustments are 
as follows:
     1. (a) The contract  striking price and expiration  prices shall be reduced
 by the value of any cash dividend on the day the stock
goes ex-dividend.  Options traded on national  securities  exchanges do not 
provide for these adjustments to reflect the declaration or
payment of ordinary  cash  dividends.  Options  traded in the  over-the-counter
market may provide for  adjustments  similar to Gordon
Options in this respect.
         For example,  assume that A purchases a 6 month-10 day put option on 
100 shares of XYZ with a contract  striking  price of $50 per share with an  
expiration  price of $53.75  during the first  monthly  term of the option.  
Three weeks after A purchases  the option,  the issuer of the underlying  
security  declares and pays a $2 cash dividend.  Under the  "Adjustment of 
Terms" set forth above,  the  exercise  price is lowered  from $50 to $48 per 
share and the  expiration  price is lowered from $53.75 to $51.75 per
share  during the first  monthly  term of the option and by $2 per share during 
each  subsequent  monthly term of the option.  The
financial  disadvantage  to A,  because of the  declaration  and payment of the 
dividend,  is that A can  deliver the  underlying
security of the option for only $48 instead of $50 per share and can obtain,  
under the repurchase  agreement of the option,  only
the excess, if any, between the adjusted  applicable  expiration price of $51.75
(instead of $53.75) per share, and the amount XYZ
can be purchased for during the first monthly term of the option.  The  
repurchase  price during  subsequent  monthly terms of the
option will be similarly reduced by $2 per share.  (See "Repurchase Agreement in
 Gordon Options" at page 25).
         Now assume  that A  purchases  a 6 month-10  day call  option on 100 
shares of XYZ with a contract  striking  price of $50 per
share with an expiration  price of $46.25  during the first monthly term of the 
option.  Three weeks after A purchases the option,
the issuer of the  underlying  security  declares and pays a $2 dividend.  
Under the  "Adjustment  of Terms" set forth above,  the
exercise  price is lowered  from $50 to $48 per share and the  expiration  price
 is lowered from $46.25 to $44.25 per share during
the first  monthly  term of the option and by $2 per share  during  each  
subsequent  monthly  term of the option.  The  financial
advantage to A, because of the  declaration  and payment of the dividend,  is 
that A can call for the  underlying  security of the
option at $48 instead of $50 per share and can obtain,  under the repurchase  
agreement of the option, the excess, if any, between
what XYZ can be sold for and the adjusted  expiration price of $44.25 (instead 
of $46.25) per share, during the first monthly term
of the option.  The repurchase price during  subsequent  monthly terms of the 
option will be similarly  increased by $2 per share.
     (See "Repurchase Agreement in Gordon Options" at page 25).
        (b) Where the  underlying  security of an option is entitled to rights  
and/or  warrants  the contract  striking  price and the
expiration  prices of the option  shall be reduced by the value of same as fixed
 by the opening sale thereof on the day the stock sells
ex-rights and/or warrants.  If the underlying security is traded in the  
over-the-counter  market and quoted on NASDAQ the opening sale
will be determined  by the opening ask price on NASDAQ in the case of a put 
option;  and by the opening bid price on NASDAQ in the case
of a call option.
     2. (a) In the event of stock splits,  reverse  splits or other similar  
actions by the issuer of the stock,  warrant or unit,  the
option shall become an option for the equivalent in new securities  when duly 
listed for trading,  and the contract  striking price and
expiration prices shall not be reduced;
        (b) Stock  dividends  or the  equivalent  due-bills  shall be attached 
to the stock,  warrant or unit when and if the option is
exercised, and the contract striking price and expiration prices shall not be 
reduced.

     If the underlying security of an option is a bond these adjustments are as 
follows:

         1. The contract  striking  price and  expiration  prices shall be 
reduced by the value of any interest on the date interest is paid.

         2. Upon exercise or election to require  repurchase of the option,  the
contract  striking price and  expiration  prices shall be reduced by the amount 
of accrued interest from the last interest payment date to the date of 
presentation.

         3. If the  underlying  bond is called for  redemption by the issuing  
corporation,  wholly or in part, the option shall expire on the date fixed for  
redemption  by the issuing  corporation  and the contract  striking  price and  
expiration  prices shall be reduced by the amount of accrued interest from the 
last payable date to the date of redemption.

Limitations on Exercise, Transfer and Repurchase of Options

     Gordon  Limited Price Options may not be exercised or the repurchase of an 
option be required of Gordon & Co. while trading in the
underlying  security  has been halted by  governmental  authority,  by the 
Exchange  where  listed or by the NASD.  Such a trading halt
shall not extend the date on which an option  expires or the dates on which  
expiration  prices  become  applicable.  If such a trading
halt is in effect on the stated  expiration  date of an option,  the option  
nevertheless  expires on its stated  expiration  date.  It
should be noted that the rules of  national  securities  exchanges  listing  
options for  trading  state that an option is  exercisable
during the ten (10) days prior to and  including  its  expiration  date even if 
trading in the  underlying  security  has been  halted.
There is authority to the effect that  conventional  options  traded in the 
over-the-counter  market may similarly be exercised on and
prior to their  expiration  date under  certain  circumstances  even if trading 
in the  underlying  security has been  halted.  In this
respect, Gordon Options differ from Standardized Options.

     As previously  indicated in this Prospectus,  Gordon Limited Price Options 
written on underlying  standardized stock options or on
underlying  standardized  index  options  cannot be  transferred  or  exercised.
The only  method by which the holder of such a Gordon
Option can realize the value, if any, of that Option is by reselling the Option 
to Gordon & Co.  pursuant to the repurchase  provisions
of the Option.

Position Limits

     Gordon & Co. has established  limitations  governing the maximum number of 
shares of stock,  warrants,  rights,  units, options or
bonds on which  Gordon  Limited  Price  Options  will be issued and may be held 
by a single  investor or group of  investors  acting in
concert  (regardless  of whether the options are held in one or more  accounts  
or through  one or more  brokers)  and has  established
limits  governing  the amount of aggregate  premium  received for such options.
Gordon & Co. will issue  options  contracts on no more
than 100,000 shares of stock,  100,000  warrants,  rights or units,  $1,000,000 
of bonds or 1,000 options  covering the same underlying
security  and  having  the same  expiration  date up to a  maximum  of  200,000
shares of stock,  200,000  warrants,  rights or units,
$2,000,000  of bonds or 2,000  options  covering the same  underlying  security
regardless  of the  expiration  date. In no event will
Gordon & Co. issue options on the same underlying security if the premium 
received for such options exceeds $1,000,000.

     For purposes of calculating these Position Limits,  both for Gordon & Co., 
as writer, and for buyers of Gordon Options,  positions
in Gordon Options will be aggregated with positions in standardized options.

Evidence of Option Contracts

     Gordon  Limited Price Options are evidenced by option  contracts  issued by
 Gordon & Co. Gordon & Co.  maintains  daily records of
all options it issues.  The ownership of Limited Price Options is evidenced by  
possession  of the option  contracts.  (See  facsimiles
of Limited Price Options at pages 34 and 36.) Gordon & Co. also  furnishes  
confirmations  and  statements to every account for whom it
sells and buys options.  It is responsible for  inaccuracies or omissions in 
confirmations  and statements of account.  The transfer of
Gordon & Co.'s option contracts changes the ownership of the options.

<PAGE>
Underlying Securities

     The  underlying  securities on which Gordon  Limited Price Options are 
available are  securities  registered  under the Securities
Exchange  Act of 1934 and are listed on  national  securities  exchanges  or 
quoted on NASDAQ,  and,  accordingly,  the  issuers of the
underlying  securities  are  subject to the  reporting  and  disclosure  
requirements  of the  Securities  Exchange  Act of 1934.  Also,  those  stocks, 
warrants,  bonds,  rights,  units or options which are
listed on exchanges are subject to the listing  agreement of the  exchanges 
where listed and have  satisfied the listing  standards of
that  exchange.  Issuers of the  stocks,  warrants,  rights,  units or bonds 
which  underlie  Gordon  Options  are all  subject to the
Securities and Exchange Commission (SEC) reporting  requirements  imposed by 
Sections 13 and 15(d) of the 1934 Act, including,  but not
limited  to,  the  filing of  periodic  reports  with the SEC and,  in the case 
of issuers  whose  securities  are listed on a national
securities  exchange,  with one or more  securities  exchanges.  Such reports 
include annual reports on Form 10-K as well as reports on
Forms 10-Q and 8-K describing the business of the issuer and containing 
financial  statements,  quarterly financial reports and current
reports of certain  significant  events.  These materials are maintained for the
 last three fiscal years in the public files of the SEC
and certain  securities  exchanges.  Gordon & Co. will issue and write  options 
on  securities  only if it appears  from the SEC public
files that the issuer of the  security is in  compliance  with SEC  reporting  
and other  requirements.  Gordon & Co.  makes a diligent
effort,  prior to writing an option, to determine that the issuer of the 
underlying security is not delinquent in its filings.  A list
of  securities  on which Gordon & Co.  Limited  Price Options are available may 
be obtained at the offices of Gordon & Co. Gordon & Co.
also issues options on United States Government Securities.

     Gordon & Co.  generally  issues an option on a  security  only if the  
security  has a price of $5 or more if a stock,  warrant or
option or $250 or more if a bond, as determined by reference to: (1) the closing
price on the principal  national  securities  exchange
on which the  security is listed on the last day on which a sale  occurred on 
such  exchange,  or (2) if the security is not so listed,
the closing best bid on the  preceding  business day on NASDAQ.  However,  
Gordon & Co.  reserves the right to deviate from this policy
at any time.

     Gordon & Co. will issue an option on a security quoted on NASDAQ but not 
listed on a national  securities exchange only if, at the
time the option is issued,  there are two or more dealers  (market  makers)  
standing  willing to, and who do in fact, make a market in
such security including making regular published bona fide bids and offers for 
such security for their own accounts.

     Historical price and volume information  concerning  underlying  securities
 may be significant in evaluating options transactions.
This information is available through various financial publications, in the 
financial press and elsewhere.

     Upon  request  at or prior to any  option  transaction,  Gordon & Co.  will
furnish  the  buyers of its  Limited  Price  Options,
simultaneously  with the written  confirmation of the transaction  (generally on
 the same day or within  twenty-four  hours of the time
the transaction is executed),  with a disclosure  statement,  substantially in 
the form set forth on page 39,  containing the following
information  applicable to the underlying  security unless the security  
underlying the option is a security  authorized for trading on
the Listed Options Exchanges, or unless the underlying security is exempt under 
the 1933 Act:

(a)  The identity of the issuer and the number of shares outstanding at the end 
of its last fiscal year;

(b)  The exchange where the security is traded or an indication that it is 
traded over-the-counter;

(c)  The sales/revenues and earnings per share of the issuer for the past three 
fiscal years;

(d) The quarterly  high and low sales prices (or bid prices) of the  underlying
security and the  dividends  paid or declared
quarterly for the last two fiscal years; and

(e) The volume of trading in the  underlying  security on the primary  market  
where the security is traded for the four weeks
(ending on Friday)  preceding the date of the  transaction  and the average  
volume of trading in such primary market during those four weeks.

<PAGE>
                              BUYING GORDON OPTIONS

Purposes and Risks

     There are a number of possible  uses of Gordon  Limited Price Options by 
buyers  (holders).  Each of these uses involves  risks in
varying  degrees,  and not every use is suitable for every investor.  Some uses 
of options and attendant  risks are illustrated  below.
As before,  tax  consequences  are not considered in these  descriptions  but 
are  significant  in determining  the net gain or loss in
options transactions.
     It must be noted that all of the purposes  served by Gordon Limited Price 
Options are also served by  standardized  options traded
on  national  securities  exchanges  as well as by  certain  other  options  
which may be  available  on the  over-the-counter  market,
("Over-the-Counter-Options").  Over-the-Counter-Options  and  standardized  
options do not contain the expiration price provision found
in Gordon Limited Price  Options.  Accordingly,  Over-the-Counter-Options  and  
standardized  options give the holder an opportunity to
wait-out a favorable  movement in the price of the  underlying  security over 
the entire term of the option,  whereas a Gordon  Limited
Price Option will expire prior to its  expiration  date if the underlying  
security sells at or is quoted at the applicable  expiration price.
     For this  reason,  Gordon  Limited  Price  Options are more  speculative  
investments  and  involve a greater  degree of risk than
standardized  options or most  Over-the-Counter-Options.  No purchaser  should 
buy a Gordon  Limited  Price Option if he can purchase a
Standardized Option or an Over-the-Counter-Option on the same securities for an 
equivalent premium.
     On the  other  hand,  Over-the-Counter-Options  are not  always  readily  
available  especially  on large  blocks  of  securities.
Standardized  options are available at the present time only on a selected  
group of securities.  Gordon Options are generally  readily
available to sophisticated  stock market  investors,  speculators and traders in
 large quantity on all securities  listed on a national
securities  exchange or quoted on NASDAQ  subject to certain  conditions  
discussed at "Underlying  Securities"  at page 18,  "Position
Limits" at page 17,  "Limitations on Option  Purchases" at page 23, and  
"Limitations on Exercise,  Transfer and Repurchase of Options"
at page 17.
     Limited Price Options have been available  from time to time from issuers
other than Gordon & Co. Gordon & Co. is presently  aware
of the current  availability of limited price options from other issuers,  and 
 prospective  buyers of Gordon Options should be advised
that limited price options may be available  from issuers  other than Gordon &
Co. on terms more  favorable to the buyer.  For example,
not all  broker-dealers  who have sold  limited  price  options  have used the 
same  formula  as Gordon & Co.  when  computing  premium
refunds.  Some  broker-dealers  who have sold limited price options have 
computed premium refunds in certain  instances on a basis more
favorable to the holder of the option than the basis of  computation  presently
employed by Gordon & Co.  Accordingly,  no prospective
buyer should  purchase a Gordon Option without  investigating  the current 
availability  of other limited price options and should not
purchase a Gordon Option if he can purchase a similar option on more favorable 
terms for a comparable premium.
1. Using Options for Leverage  Potential.  Because a limited  price put option  
premium is  considerably  less than the cost of selling
short the  underlying  security,  and a limited  price  call  option  premium  
is  considerably  less than the cost of  purchasing  the
underlying  security,  a given amount of funds may purchase  options  covering 
a much larger  quantity of securities than could be sold
short or purchased  directly.  By so leveraging his funds,  the purchaser of 
options is able to benefit from any decreases in the price
of the  underlying  security in a put  option,  and any  increases  in the price
 of the  underlying  security  in a call  option,  to a
considerably  greater  extent than had he sold short or purchased  the security 
outright.  However,  if the option is not exercised or
sold while it has a remaining  value,  and if the value of the underlying  
security has not decreased in a put option or increased in a
call option during the life of the option  (before it expires  because of its  
expiration  date or  expiration  price  provision),  the
option purchaser will lose his entire investment,  whereas had he sold short or 
purchased the security  directly,  he might have had no
loss or only a paper loss.
     Further,  except when the value of the  remaining  life of an option may be
realized by selling it, for an option  purchase to be
profitable,  the  underlying  security must  depreciate in value in a put option
and  appreciate in value in a call option by more than
the total  premium paid in  connection  with the purchase and sale (or  
exercise) of the option.  For example,  if a limited  price put
option  covering  100 shares of XYZ stock at an  exercise  price of $50 per 
share is  purchased  for a premium of  $662.50,  and if the
option has no value which may be  realized on account of its  remaining  life 
(i.e.  its only value  depends  upon the  exercise  price
being  above the market  price of the  underlying  stock),  before the option 
can be  exercised  or sold at a profit,  the price of the
underlying  stock must decrease  below $43.375 (the $6.625  decrease will cover 
the  premium).  Also,  for example,  if a limited price
call option  covering 100 shares of XYZ stock at an exercise  price of $50 per 
share is purchased for a premium of $662.50,  and if the
option has no value which may be  realized on account of its  remaining  life 
(i.e.  its only value  depends  upon the  exercise  price
being  below the market  price of the  underlying  stock),  before the option 
can be  exercised  or sold at a profit,  the price of the
underlying  stock  must  increase  to  $56.625  (the  $6.625  increase  will 
cover the  premium).  Accordingly,  this use of options is
extremely  speculative,  expecially  because of the expiration  price provision 
of Gordon Limited Price Options,  and is unsuitable for
investors who do not have the financial capacity to withstand large losses.
     2. Using  Options as an  Alternative  to Selling Short or Investing in the
Underlying  Security.  This use of options  assumes an
investor  who  anticipates  a drop or rise in the price of XYZ stock but does 
not think it prudent  to expose  himself to the risk of a
severe  price rise by selling XYZ short or to the risk of a severe  price  
decline by buying XYZ  outright.  Through the  purchase of a
put option on 100 shares of XYZ as an  alternative  to the short sale or, 
through the purchase of a call option on 100 shares of XYZ as an  alternative  
to the outright  purchase of 100 shares of the stock,  the investor may put 
himself in a position to realize the hoped
for profit  (less the premium paid for the option) and to limit his losses to 
the premium  should the stock  increase in value in a put
option and decline in value in a call option.  This use of options  anticipates
the  investment of the entire  difference  between the
cost of the option  and the short  sale  price or cost of the stock in a  
relatively  risk-free  manner  (such as a savings  account or
Treasury  bills),  the income from which helps  offset the cost of the option. 
(To the extent that an investor  departs from this risk
limiting  use of options by failing to invest in a relatively  risk-free  manner
the entire  difference  between the cost of the option
and the short  sale  selling  price of the stock in a put  option and the cost 
of the stock in a call  option,  the  option  investment
becomes  more of a leverage  device as  described  under  example 1 above,  and 
the  investor  becomes  subject to the risks  specified
thereunder).
     Although  generally  considered to be among the more  conservative  uses of
option  buying,  the use of options  described in this
example 2 still  involves  significant  risks  that are not  present in an  
ordinary  short  sale or stock  purchase.  Unlike the stock
investor,  the option  purchaser  must not only predict  whether the price of 
the stock is going to fall or rise, but when it will fall
or rise.  If the stock price does not fall below in a put option,  or rise above
in a call option,  the exercise  price during the life
of the option,  the option purchaser will lose his entire option  investment  
(unless he is able to recover a portion of the premium in
an option  repurchase  transaction),  whereas the stock  investor  will have  
suffered only a paper loss until he chooses to buy in the
stock he is short or sell the stock he owns.  Thus, an option  investor does not
have the choice of "waiting out" an unexpected  upturn
or downturn in the stock price  beyond the  expiration  of the option.  
Obviously,  the shorter the term of the option,  the greater is
this risk.  It should be emphasized that this risk is increased by the 
expiration price provision of Gordon Limited Price Options.
     Further,  the very security  which might be considered  more  conservative
from the standpoint of a direct short sale or purchase
could be more risky as an option  investment.  For  example,  a stable  security
might be  considered a safer  investment  than a more
volatile  security  because its price is less likely to rise or fall, but the 
same  stability  factor also means that a security with a
stable price is less likely to fall  significantly  in a put option or rise  
significantly in a call option during the relatively short
duration of an option.  If the  underlying  security  price does not fall in a 
put option or rise in a call option  during that period,
the option holder stands to lose his entire investment in the option.
     The above enumeration of certain purposes and risks of buying options does 
not purport to be inclusive;  there are other uses that
may involve  greater or lesser  degrees of risk than stated  above.  Further,  
because of the  repurchase  agreement of Gordon  Limited
Price Options,  the holder of an option may sell it to Gordon & Co. Such sale  
transactions  permit additional uses which are discussed
at page 25. No investor  should  undertake  any  transaction  in options  unless
he  thoroughly  understands  the  mechanics  and risks
involved and is financially able to bear the risks.
     It must be noted that the operation of the  expiration  price  provision of
Gordon Limited Price Options may cause any such option
to expire at any time  after it is  purchased  by virtue of  fluctuation  in the
market  price of the  underlying  security.  A Gordon
Limited  Price Option may expire  without the  knowledge of the buyer or holder 
of such option.  Gordon & Co.  assumes no obligation to
notify the buyer or holder of any Gordon  Limited  Price Option that the market 
price of the  underlying  security is  approaching  the
expiration  price of the option.  Once a Gordon Limited Price Option expires by 
virtue of its expiration  price  provision,  it becomes
worthless.  Subsequent  fluctuation in the market price of the underlying  
security prior to the expiration date of the option does not revive the option.

Method of Buying Gordon Options
     Gordon  Limited  Price  Options may be purchased  by placing an order with 
a broker or directly  with Gordon & Co. An order should
specify the premium being offered,  the underlying security and the quantity 
thereof,  the expiration date, the exercise price, and the
expiration  prices and the  periods of time to which they are  applicable.  
The order may be  accepted  or rejected by Gordon & Co., or
negotiation may occur  concerning the premium,  exercise  price,  expiration  
prices and other terms of the option.  As stated at pages
13-14, the charts indicating  premiums and expiration  prices of Gordon Options 
included in this prospectus are illustrative  only, and
are always subject to negotiation.
     As  indicated  at page 3,  Gordon & Co.  generally  issues only  
offsetting  put options and covered  call options with an
exercise  price equal to the market price of the underlying  security when the 
option is issued.  Promptly upon receipt of a customer's
order and  agreement on the terms of the Gordon  Limited  Price Option to be 
issued  Gordon sells (if a put option) or purchases  (if a
call option) the underlying  security through a securities broker.  The price at
which the underlying  security is positioned by Gordon
& Co.  determines the exercise price of the Gordon Option and directly  affects 
the amount of the premium for the option.  Accordingly,
a customer should  instruct  Gordon & Co. when he places his order whether 
Gordon should position the underlying  security by issuing a
market order, a limit order or some other form of contingency order.
     In those rare  instances  when Gordon  elects to issue a naked  option,  
Gordon  sells,  as promptly as  applicable  short selling
regulations  permit,  and  simultaneously  purchases  (if a naked put option) or
purchases  and  simultaneously  sells (if a naked call
option) the underlying  security.  The actual price which Gordon & Co.  receives
on the sale of the underlying  security of a naked put
option,  or the actual price which Gordon & Co. pays for the underlying  
security of a naked call option  determines the exercise price
of the Gordon Option issued to the customer and directly affects the amount of 
the premium for the option.
     When Gordon & Co. and the customer  agree on the premium and other terms of
the Limited Price Option and the exercise price of the
option is established according to the procedures herein described a trade
binding on the parties results.
     The buyer,  or his  broker,  is  required  to pay the premium to Gordon & 
Co.  prior to 9:30 A.M.  Eastern  Time of the  following
business  day,  at which  time the  option is issued by Gordon & Co. It is  
important  to note that an option  cannot be  exercised  or
resold until the premium is paid.
     Gordon & Co. reserves the right to sell Limited Price Options only to 
buyers determined by Gordon & Co. to be sophisticated stock
market investors, traders and speculators.  These buyers must satisfy Gordon & 
Co. that they have complete comprehension of the
mechanics and risks involved in trading in options, especially Limited Price 
Options, and have the financial resources to enable them
to bear the risk of trading in such options.  As previously stated under 
"Certain Risk Factors" at page 9, the NASD imposes special
disclosure and suitability rules for customers who engage in options trading.  
Gordon & Co. sells Gordon Options only to purchasers who satisfy the options 
disclosure and suitability requirements imposed by the NASD.
<PAGE>
     Moreover, Gordon & Co. will sell Gordon Options written on standardized 
stock options or on standardized index options only to
extremely sophisticated investors who demonstrate a clear understanding of and 
ability to bear the unusual risks attendant in a
derivative instrument written on another derivative instrument
     Gordon & Co.  determines  the  suitability  of option  buyers  by  
requiring  each  prospective  buyer to submit a signed  written
application to open an account with Gordon & Co. The applicant is required to 
disclose his full name, age,  marital  status,  number of
dependents,  home and business  addresses and telephone  numbers,  name of 
employer and position  held,  bank  references,  stockbroker
reference,  taxpayer  identification  number,  date of birth,  annual income,  
net worth,  investment  experience  and  knowledge,  and investment objectives.
     An authorized  representative  of Gordon & Co.  analyzes each  application 
and  determines  whether the applicant is suitable for
option trading before any transaction is consummated.

Limitations on Option Purchases
     Gordon & Co. has established position limits governing the maximum number 
of shares of stock, warrants,  bonds or options on which
Gordon Limited Price Options may be held by a single  investor or group of 
investors  acting in concert and the amount of the aggregate
premiums received for such options.  Gordon & Co. generally  refrains from
issuing options if the underlying  security of an option has
a closing market price or bid price of less than $5 per share or per option or 
$250 per bond.  (See "Position Limits" at page 17.)



                     REPURCHASE AGREEMENT IN GORDON OPTIONS

General
     As mentioned at pages 14 and 15 in this  prospectus,  the repurchase  
agreement in Gordon Limited Price Options permits  investors
with  existing  positions  as holders of options,  subject to certain  
exceptions  summarized  hereunder in  "Limitations  on Exercise,
Transfer and Repurchase of Options" at page 17, to liquidate their positions by 
selling their options to Gordon & Co.
     A holder  (bearer) of a Limited  Price  Option who  desires to sell his 
option to Gordon & Co. must  present the option and notify
Gordon & Co.  that he elects to require  Gordon & Co. to  repurchase  the  
option.  This must be done  before the option  expires.  The
holder may give this notice  orally or in writing  when he presents  the option 
to Gordon & Co. Upon  receipt of the option and notice,
Gordon & Co. will offer to purchase or sell the underlying  security in 
accordance  with the terms of the notice.  Upon the purchase or
sale of the underlying  security,  Gordon & Co. will pay the holder of the 
option the repurchase  price  calculated in accordance  with
the method set forth under  "Liquidating  Sales  Transactions"  below. If Gordon
& Co. cannot purchase or sell the underlying  security
of the option because a trading halt on the underlying security imposed by 
governmental  authority,  by the exchange where the security
is listed,  or by the NASD, is in effect,  Gordon & Co.'s obligation to 
repurchase the option ceases under the repurchase  agreement of
the  option,  unless  trading in the  underlying  security  resumes  before the 
expiration  date of the  option.  (See  Paragraph 5 in
Facsimiles of Limited Price Options at pages 35 and 37.)

Liquidating Sale Transactions
     The repurchase agreement in Gordon Limited Price Options is available to 
the holder of options, subject to certain exceptions
summarized hereunder in "Limitations on Exercise, Transfer and Repurchase of 
Options" at page 17, up to the time the options expire
by virtue of their expiration date or expiration price provision.  The 
repurchase price for a put option is the amount by which the
applicable expiration price of the put option is above the price Gordon & Co. 
pays to purchase the underlying security when the
holder of the put option requests its repurchase.  The repurchase price for a 
call option is the amount by which the applicable
expiration price of the call option is below the price Gordon & Co. receives on 
the sale of the underlying security when the holder
of the call option requests its repurchase.  The repurchase price for a put or 
call option is reduced by the amount,
<PAGE>
     if any, by which the commission paid to purchase or sell the underlying 
security when the holder of the option requests its
repurchase, exceeds the commission paid to sell short or purchase the underlying
security at the time the option was issued.
In order to require the  repurchase  by Gordon & Co. of a Limited  Price Put 
Option,  the holder  (bearer)  must  present the option to
Gordon & Co. prior to the earlier of (a) 3:15 P.M.  Eastern Time on the 
expiration  date of the option or (b) such time as a sale shall
occur of the underlying security on a national securities  exchange,  if listed 
on an exchange,  or if not so listed at such time as an
ask price  appears for the  underlying  security on NASDAQ,  at a price equal to
or more than the  expiration  price  specified  in the
option as applicable to the period which includes the date of such sale or of 
such ask price.
     In order to require the repurchase by Gordon & Co. of a Limited Price Call 
Option,  the holder (bearer) must present the option to
Gordon & Co. prior to the earlier of (a) 3:15 P.M.  Eastern Time on the 
expiration  date of the option or (b) such time as a sale shall
occur of the underlying security on a national  securities  exchange,  if listed
on an exchange,  or if not so listed at such time as a
bid price  appears for the  underlying  security on NASDAQ,  at a price equal to
or less than the  expiration  price  specified  in the
option as applicable to the period which includes the date of such sale or of 
such bid price.
     The holder  (bearer) of the option  cannot  exercise or require its  
repurchase  while trading in the  underlying  security of the
option has been halted by governmental  authority,  by the exchange where 
listed,  or by the NASD. Such a trading halt shall not extend
the date on which the option  expires or the dates on which the  expiration  
prices  become  applicable.  If such a trading  halt is in
effect on the expiration date of the option, the option nevertheless expires on 
its expiration date.
     The holders of Gordon Limited Price Options may save stock  brokerage  
commissions  when they resell their options to Gordon & Co.
instead of  exercising  them,  and in certain  instances,  receive a portion of 
the premium they paid for the options by obtaining  the
spread,  if any,  between the expiration  price (not the striking  price) and 
the current  market price of the security  underlying the
options.
     For example,  a holder might have  purchased the typical  limited price put
option  described at "Typical  Limited Price  Options"
(page 38) for $662.50  when XYZ stock was selling at $50 per share.  Twenty-nine
days later,  XYZ stock is selling for $45 (and it had
not risen during said period of time to $53.75).  By exercising the repurchase  
agreement of the option,  the holder would receive,  in
accordance  with the  repurchase  agreement,  $875 (if the  underlying  stock is
purchased by Gordon & Co. at $45),  this sum being the
difference  between  the  first  month  expiration  price of  $53.75  (not the 
striking  price of $50) and the  purchase  price of the
underlying  stock at $45. The profit made by selling the option in this  
transaction  would be $212.50  ($875 less the $662.50  premium
paid for the option) less the  difference,  if any, of any  commission  Gordon &
Co. pays to buy-in XYZ over the  commission it paid to
sell XYZ short at the time the option was written.
     Again,  for example,  a holder might have  purchased  the typical  limited 
price call option  described at "Typical  Limited Price
Options"  (page 38) for $662.50  when XYZ stock was  selling at $50 per share.  
Twenty-nine  days  later,  XYZ stock is selling for $55
(and had not fallen  during said period of time to $46.25).  By exercising  the 
repurchase  agreement of the option,  the holder would
receive,  in accordance with the repurchase  agreement,  $875 (if the underlying
stock is sold by Gordon & Co. at $55), this sum being
the  difference  between the expiration  price of $46.25 (not the striking price
of $50) and the sale price of the underlying  stock at
$55. The profit made by selling the option in this  transaction  would be 
$212.50 ($875 less $662.50  premium paid for the option) less
the  difference,  if any, of any  commission  Gordon & Co. pays to sell XYZ over
the commission it paid to purchase XYZ at the time the
option was written.
     When the holder of a limited  price  option  makes a timely  request  upon 
Gordon & Co. to  repurchase  the  option,  Gordon & Co.
immediately  places a market order for the purchase of the underlying  security 
of a put option (whether it is an offsetting put option
or a naked put option) or for the sale of the  underlying  security of a covered
call option and utilizes its best efforts to effect a
prompt and  expeditious  purchase or sale of the underlying  security.  The 
actual  purchase  price of the securities  underlying a put
option or the actual sales price of the securities  underlying a covered call 
option is used to calculate the  repurchase  price of the
Gordon  Option as  explained  above.  If the option is a naked  call  option  
Gordon & Co.  immediately  places a market  order for the
purchase and  simultaneous  sale of the  underlying  security of the naked call 
option and utilizes its best efforts to effect a prompt
and  expeditious  purchase and sale of the underlying  security.  The actual 
sale price of the  underlying  security is used to compute
the  repurchase  price  exactly as if the call option had been a covered call 
option.  Gordon & Co. may be legally  responsible  to the
holder of the option for negligence in executing the transaction.


Moderation of Buyer's Risks

     In  appropriate  circumstances,  the buyers of options may be able to limit
their losses by closing out their  position in options
prior to their  expiration,  pursuant to the  Repurchase  Agreement in Gordon  
Options.  Although the  repurchase  agreement may assist
buyers of Gordon  Limited Price Options in limiting  their losses,  there can be
no assurance  that the  repurchase  agreement  will be
applicable to any particular  option because of a lack of a market to buy or 
sell the underlying  security of the option, a rapid price
fluctuation  in the market price of the  underlying  security,  or the 
possibility  that a trading halt on an underlying  security may
eliminate the buyer's right to require Gordon & Co. to repurchase the option.  
(See  "Limitations on Exercise,  Transfer and Repurchase
of Options" at page 17.)

     The moderation of the buyer's risk in purchasing a limited price put option
may be illustrated as follows:

     A purchases the typical limited price put option described at "Typical 
Limited Price Options" (page 38) for a premium of $662.50.

     Instead of falling in price as A anticipated,  the market price of XYZ
fluctuates  between $47 and $51 a share,  and is selling at
$50 a share three weeks after he  purchases  the put option.  A desires to  
liquidate  his  investment  of $662.50 in the put option he
owns. A can  liquidate his  investment  with  financial  benefit to himself 
by electing to sell it to Gordon & Co., who is obligated to
buy the option  under the  repurchase  agreement  of the option,  for the amount
by which the  expiration  price of $53.75 is above the
price at which  Gordon & Co.  can  purchase  100  shares of XYZ.  If Gordon & 
Co. purchases  100  shares of XYZ at $50 a share,  it is
obligated  to pay A $375 for the put  option  (expiration  price of $53.75  less
$50  purchase  price).  A could  realize no gain if he
exercised  his put option and  delivered  100 shares of XYZ at $50 a share when 
the market price of XYZ is $50 a share (except he would
save the assumed  commission of $71.50 if he owned the 100 shares of XYZ) but 
does recoup $375 of his  investment of $662.50 by selling
the option under the repurchase agreement of the option.

     The moderation of the buyer's risk in purchasing a limited price call 
option may be illustrated as follows:

     A purchases the typical limited price call option described at "Typical 
Limited Price Options" (page 38) for a premium of $662.50.

     Instead of rising in price as A  anticipated,  the market price of XYZ 
fluctuates  between $53 and $49 a share,  and is selling at
$50 a share three weeks after he purchases  the call option.  A desires to 
liquidate  his  investment  of $662.50 in the call option he
owns. A can  liquidate his  investment  with  financial  benefit to himself by 
electing to sell it to Gordon & Co., who is obligated to
buy the option  under the  repurchase  agreement  of the option,  for the amount
by which the  expiration  price of $46.25 is below the
price at which  Gordon & Co. can sell 100 shares of XYZ. If Gordon & Co.  sells 
100 shares of XYZ at $50 a share,  it is  obligated  to
pay A $375 for the call option ($50  purchase  price less  expiration  price of 
$46.25).  A could  realize no gain if he exercised  his
call  option and called  for 100  shares of XYZ at $50 a share  when the market
price of XYZ is $50 a share  (except he would save the
assumed  commission  of $71.50 if he wanted to own the 100 shares of XYZ) but 
does recoup $375 of his  investment of $662.50 by selling
the option under the repurchase agreement of the option.

     A's loss on his investment in both of the above examples is moderated by 
the amount A received on the sale of his option.

                                    Restatement of buyer's moderation of loss in
the above examples

            Paid for option..............................................$662.50
            Realized on sale of option..................................  375.00
            Loss on option transaction...................................$287.50

     A would have lost his entire  investment  if he exercised  either of the 
above  options  when the market  price of the  underlying
security was $50.

     All that has been stated in the examples set forth above would apply to 
warrants,  rights,  units,  options and bonds if they were
the underlying security of the option and would apply if XYZ was listed on a 
national securities exchange or quoted on NASDAQ.


                           EXERCISE OF GORDON OPTIONS

General

     Except as limited in the following  sentence,  a Gordon Limited Price 
Option may be exercised by the timely submission to Gordon &
Co. of the option with an oral or written notice of exercise,  together with 
the underlying  security of a put option or payment of the
exercise price of a call option.  As noted under Exercise of Options at page 5, 
Gordon Options  written on  standardized  stock options
or on  standardized  index  options can not be  exercised.  They can be only 
resold to Gordon & Co.  under the terms of the  Repurchase
Agreement contained therein.

     In order to exercise a limited price put option,  the holder (bearer) must 
present the option to Gordon & Co. prior to the earlier
of (a) 3:15 P.M.  Eastern Time on the expiration  date of the option or (b) such
time as a sale shall occur of the underlying  security
on a national  securities  exchange,  if listed on an  exchange,  or if not so  
listed,  at such time as an ask price  appears  for the
underlying  security on NASDAQ,  at a price equal to or more than the  
expiration  price  specified in the option as  applicable to the
period which includes the date of such sale or of such ask price.

     In order to exercise a limited  price call  option,  the holder  (bearer)  
must  present  the option to Gordon & Co.  prior to the
earlier of (a) 3:15 P.M.  Eastern Time on the  expiration  date of the option or
(b) such time as a sale shall occur of the  underlying
security on a national securities exchange,  if listed on an exchange,  or if 
not so listed at such time as a bid price appears for the
underlying  security on NASDAQ,  at a price equal to or less than the  
expiration  price  specified in the option as  applicable to the
period which includes the date of such sale or of such bid price.

     The  expiration  date of every  Gordon  Option is  calculated  to fall on a
business  day on which the  market for the  underlying
security is open for trading.  If, by some  oversight or  inadvertence,  the  
expiration  date of a Gordon  Option falls on a day other
than such a business  day,  then the option does not expire until 3:15 P.M.  
Eastern Time on the next  business day on which the market
for the underlying security is open for trading.

     In no event may any Gordon Option be exercised  after it has expired either
by virtue of its expiration  date or expiration  price
provision.  When a Gordon Option has expired, it has no further value.

Tender of Exercise Notice

     Gordon & Co. assumes no  responsibility  for the timely or proper tender to
it of the exercise notice and option.  If an option is
not properly  exercised (or tendered for  repurchase by Gordon & Co.  pursuant 
to the repurchase  agreement in the option  discussed at
page 23) prior to its expiration, it will become worthless.

   Every tender of an exercise notice and option to Gordon & Co. is irrevocable.

<PAGE>
Payment and Delivery

     Gordon & Co. will pay the striking  price of a put option,  and deliver the
underlying  security in a call  option,  within three
business days of the timely  submission of an exercise  notice,  delivery of the
option,  and delivery of the underlying  security in a
put option, and payment of the exercise price in a call option.

     It should be noted that when the holder of a  standardized  option  
exercises  the  option,  unless a firm has a house rule to the
contrary,  the holder is not required to pay the exercise  price until three  
business days later when he should also receive  delivery
of the underlying security of a call option or receive the exercise price of a 
put option.

     In this respect,  standardized  options are different  from Gordon Options 
which require the holder to pay the exercise price of a
call option,  or deliver the underlying  security of a put option,  at the time 
the holder  exercises the option,  even though Gordon &
Co. is not  obligated  to deliver the  underlying  security of the call option 
or pay the  exercise  price of a put option  until three
business days after the option is exercised.

     Upon the payment of the exercise price of a put option,  and delivery of 
the underlying  security in a call option,  to the holder or his broker, the 
obligation of Gordon & Co. under the option will be completely discharged.

Remedies

     If Gordon & Co.  does not pay the  striking  price on the  exercise of a 
put option,  or deliver  the  underlying  security on the
exercise of a call option,  on or before the settlement  date,  the holder may 
sell the underlying  security in a put option or buy the
underlying  security  in a call  option.  Gordon & Co. is  obligated  to pay the
holder of a put  option any amount by which the price
obtained for the  underlying  security was less than the exercise  price of the 
put option;  and to pay the holder of a call option any
amount by which the price paid for the underlying security exceeded the exercise
 price of the call option.

The Back-Up System

     The mechanics of trading in Gordon  Limited Price Options and the  
settlement  procedures of Gordon & Co. are designed so that for
every  outstanding  option  Gordon & Co. has  undertaken  to perform the  
obligations  of the option in the event of an exercise of the
option.  As a result,  no matter how many  options may be  outstanding  at any 
time with respect to a  particular  underlying  security
Gordon & Co. is always obligated to perform each option.

     Once an exercise notice is given and delivery of the option is made by the 
holder to Gordon & Co., and the underlying  security is
tendered to Gordon & Co. in a put option,  or payment of the exercise price is 
tendered to Gordon & Co. in a call option,  Gordon & Co.
is  contractually  obligated  to perform the  obligation  of the option in  
accordance  with its terms.  Gordon & Co.'s  obligation  is
secured by margin which Gordon & Co. segregates, maintains and holds to secure 
the performance of the option.

     I. Gordon & Co.'s Net Capital.  Gordon & Co.  issues  limited  price  
options only if it has at least the net capital  required by
law.  Gordon & Co. will not permit the  withdrawal of any funds from any  
subordinated  loan account or from the account of any partner
if the effect of such withdrawal or payment would be to reduce its net capital 
below such required amount.

     Gordon & Co. will  furnish  semi-annually  to the holder of each  
outstanding  option a balance  sheet  which  includes a detailed
computation  of its net  capital.  The  financial  books  and  records  of 
Gordon & Co.  will be  audited  at least  once  annually  by
independent  certified  public  accountants  and a report of such audit will be 
furnished to each holder of outstanding  Gordon Limited
Price Options and to the SEC.

     II. Gordon & Co. Margin Deposits.  When Gordon & Co. issues an option,  
Gordon & Co. segregates as margin,  cash or Treasury bills
or the underlying  security (or, in certain cases, a security  exchangeable  for
or convertible  into the underlying  security) by 9:30
A.M. on the day after the option is issued.

     III.  Gordon & Co.'s  Lien.  Gordon & Co. has a lien on all  options,  
other  securities,  margins  and funds  maintained  in each
customer's  account with Gordon & Co. If any customer does not perform its  
obligations  to Gordon & Co., the assets in the  customer's
account  with  Gordon & Co.  may be sold or  converted  to cash by Gordon & Co. 
and the  proceeds  applied  to the  performance  of the
customer's  obligation  as a buyer of Gordon  Limited  Price  Options.  The 
customer is  obligated  to pay Gordon & Co. any  deficiency
between the amount of the  customer's  obligation to Gordon & Co. and the amount
Gordon & Co.  receives  from the  liquidation  of the customer's account.

                        FEDERAL INCOME TAX CONSIDERATIONS

     Federal income tax  considerations  are important in evaluating option  
transactions.  Any investor  considering the purchase of a
Gordon  Limited  Price Put or Call Option  should  consult  with his tax advisor
as to how taxes may affect the outcome of a particular
contemplated option transaction.

     Gordon & Co. has  obtained  private  rulings  from the  Internal  Revenue  
Service  with  respect to material  federal  income tax
consequences to buyers of Gordon Options.  The specific  circumstances of a 
particular  transaction and of any particular  taxpayer may
impact the resulting tax  consequences  so it is not possible to provide  
information  with respect to the federal income tax treatment
of every conceivable  option  transaction.  These rulings are set forth below 
and they are based on the assumption that the options are
capital assets of the holder of the option.

     1.  The cost of a Gordon Limited Price Call Option or a Gordon Limited 
Price Put Option is a nondeductible capital expenditure.

     2. If a Gordon  Limited  Price  Call  Option or a Gordon  Limited  Price 
Put Option is sold  prior to  exercise,  any gain or loss
recognized by the holder constitutes  capital gain or loss and is short-term or 
long-term,  depending on the holding period of the call or the put.

     3. If a Gordon  Limited  Price  Call  Option or a Gordon  Limited  Price 
Put Option is allowed  to expire  without  exercise,  the
expiration  is treated as a sale or  exchange  of such option on the  expiration
date.  The  resulting  loss is a capital  loss and is
short-term or long-term, depending on the holding period of the option.

     4.  If a Gordon Limited Price Call Option is exercised, its cost is added 
to the basis of the stock purchased.

     5. If a Gordon Limited Price Put Option is exercised,  its cost reduces the
amount  realized on the sale of the  underlying  stock
in  determining  gain or loss.  Such gain or loss is capital  gain or loss and 
is  short-term  or  long-term,  depending on the holding
period of the stock involved.

     6. For purposes of section  1233(b) of the Internal  Revenue Code (the  
"Code"),  the  acquisition  of a Gordon  Limited Price Put
Option  constitutes  a short  sale and the  exercise,  sale or  expiration  of 
the put is a closing  of the short  sale.  If the put is
acquired at a time when the  underlying  stock has been held for less than the 
holding  period  required  for  long-term  capital  gain
purposes or if shares of the  underlying  security are acquired after  
acquisition  of the Put Option and before its exercise,  sale or
expiration,  any gain on exercise,  sale or  expiration of the Put Option is 
short-term  capital  gain,  and the holding  period of the
underlying  security  begins to run on the  earliest  of (1) the date such  
security  is  disposed  of,  (2) the date the Put Option is exercised, (3) the 
date the Put Option is sold or (4) the date the Put Option expires.

     7. If a Gordon Put Option and  securities  identified to be used in its 
exercise are acquired on the same day, the  acquisition of
the Put Option does not  constitute a short sale for  purposes of section  1233
(b) of the Code.  If the Put Option is exercised  and if
the identified  securities are delivered  pursuant to the exercise,  the premium
paid for the Put Option reduces the amount realized on
the sale.  If the Put Option is not exercised, the premium paid for the Put 
Option is added to the basis of the identified securities.

     These private tax rulings may not preclude the Internal  Revenue  Service 
from making  adjustments in the tax return of individual
investors with respect to transactions in Gordon Options  depending on the 
particular facts applicable to a specific  transaction or to
a specific  taxpayer.  Current  laws,  regulations,  rulings,  decisions  and 
policies of the Internal  Revenue  Service are subject to change at any time.

     State  income tax  considerations  may also be  significant.  No attempt is
made to  explain  them here.  Nothing  herein is to be construed as tax advice 
with respect either to federal or state tax considerations.

                          COSTS OF OPTIONS TRANSACTIONS

     The price  which a buyer pays to purchase a Gordon  Option is known as a  
"premium".  The amount of the  premium for a  particular
option is  determined  by agreement of the parties to the  transaction.  The 
premium  depends upon such factors as the market price and
the quantity of the  underlying  security  involved in the  transaction,  the 
identity of the issuer of the  underlying  security,  the
volatility of the  underlying  security,  the term of the option,  the  
difference,  if any,  between the exercise price and the market
price of the  underlying  security,  the expiration  prices and dates to which 
they are  applicable,  the  commission  cost involved in
positioning and disposing of the underlying  security,  whether the underlying  
security is traded on a national securities exchange or
quoted on NASDAQ, and the premium at which a conventional or standardized option
on the same underlying security is available.

     Gordon & Co. offers its 6 month-10 day, 9 month and 12 month-10 day limited
price  options for premiums  (subject to  negotiation
and change)  ranging  from 11 1/2% to 30% of the market  value of the  
underlying  security  when the  security is traded on a national
securities  exchange and for premiums  ranging from 15 1/2% to 40% of the market
value of the underlying  security when the security is quoted on NASDAQ.
Premiums for Limited Price Options on underlying options are specially 
negotiated.

     The premiums are paid to Gordon & Co.

     Gordon & Co. may  purchase or sell the  securities  underlying  an option  
through a broker who has  referred  the option buyer to
Gordon & Co.  The  referring  broker  will  receive a  commission  from  Gordon 
& Co.  for  executing  transactions  in the  underlying
securities.  No additional fee or other form of compensation is paid to the 
referring broker by Gordon & Co.

     Illustrative  premiums at which Gordon & Co. offers its limited price put 
and call options  (subject to negotiation and change) on
securities listed on a national  securities  exchange,  with exercise prices 
equivalent to the market price of the underlying  security
at the time the  options  are  issued,  are  $12.50  per 100  shares  of stock, 
100  warrants,  rights  or units or 10 bonds  plus the
percentages of the market price of the underlying securities set forth below.

     All premiums are adjusted to the next highest 1/8 of a point if on being 
computed they do not come to an even 1/8.

<PAGE>
                PREMIUMS ON LIMITED PRICE PUT AND CALL OPTIONS
   (Expressed as a percentage of the market price of the underlying security)

                OPTIONS ON 1,000 SHARES OR MORE OF LISTED STOCK,
                  1,000 WARRANTS, RIGHTS OR UNITS OR 100 BONDS

<TABLE>
<S>                            <C>                       <C>                      <C>    

                                6 Month-10 Day                                     12 Month-10 Day
     Market Price of                Options               9 Month Options              Options
   Underlying Security              Premium                   Premium                  Premium

    5  to    9 7/8              not available             not available               25  1/2  %
   10  to   14 7/8              not available             not available               23       %
   15  to   24 7/8              not available               18        %               22  1/2  %
   25  to   39 7/8                12  1/2  %                17        %               21  1/2  %
   40  to   74 7/8                11  1/2  %                16        %               20  1/2  %
   75  to  149 7/8                11       %                15   1/2  %               20       %
  150  and    up                  10  1/2  %                15        %               19  1/2  %

</TABLE>

                  OPTIONS ON 500 TO 900 SHARES OF LISTED STOCK,
             500 TO 900 WARRANTS, RIGHTS OR UNITS OR 50 TO 90 BONDS

<TABLE>
<S>                            <C>                       <C>                       <C>    
                                6 Month-10 Day                                     12 Month-10 Day
     Market Price of                Options               9 Month Options              Options
   Underlying Security              Premium                   Premium                  Premium

    5  to    9 7/8              not available             not available26                 %
   10  to   14 7/8              not available             not available23             1/2 %
   15  to   24 7/8              not available               18         %              22  1/2  %
   25  to   39 7/8                13        %               17   1/2   %              22       %
   40  to   74 7/8                12  1/2   %               17         %              21  1/2  %
   75  to  149 7/8                11  1/2   %               16         %              20  1/2  %
  150  and    up                  11        %               15   1/2   %              20       %
</TABLE>


                OPTIONS ON LESS THAN 500 SHARES OF LISTED STOCK,
                    500 WARRANTS, RIGHTS OR UNITS OR 50 BONDS

<TABLE>
<S>                           <C>                        <C>                      <C>    

                                6 Month-10 Day                                     12 Month-10 Day
     Market Price of                Options               9 Month Options              Options
   Underlying Security              Premium                   Premium                  Premium

    5  to    9 7/8              not available             not available27             1/2 %
   10  to   14 7/8              not available             not available25                 %
   15  to   24 7/8              not available               19   1/2   %              24       %
   25  to   39 7/8                14        %               18   1/2   %              23       %
   40  to   74 7/8                13        %               17   1/2   %              22       %
   75  to  149 7/8                12  1/2   %               17         %              21  1/2  %
  150  and    up                  12        %               16   1/2   %              21       %
</TABLE>

     Illustrative  premiums at which Gordon & Co. offers its limited price put 
and call options  (subject to negotiation and change) on
securities quoted on NASDAQ are 33 1/3% more than the premiums on securities 
quoted on a national securities exchange.

     Premiums for Limited Price Options with expiration  dates other than those 
listed above are agreed upon with Gordon & Co. when the
transaction is negotiated.

     Prior to the expiration of any limited price option it has issued,  Gordon 
& Co. will increase the exercise and expiration  prices
in a put option,  and decrease the exercise and  expiration  prices in a call 
option,  as much (as many points) as the holder  desires,
upon the  receipt  from the holder of a premium of $1.0625 per share of stock or
per  warrant,  right or unit;  $10.625  per bond;  and
$106.25 per underlying option for each point the exercise and expiration prices 
of the option are increased or decreased.

     Except  for the  premiums  discussed  herein,  Gordon & Co.  makes no 
charge to the  buyer or  holder of a Gordon  Option  for the
purchase, modification, exercise or repurchase of the option.


                       LITIGATION RELATING TO GORDON & CO.

     There is no administrative action,  criminal or civil litigation pending or
threatened against Gordon & Co. or its general partner
which in the opinion of management or counsel to Gordon & Co. would  materially 
adversely  affect the financial  condition of Gordon &
Co.


                   ORGANIZATION AND MANAGEMENT OF GORDON & CO.

Organization

     Gordon & Co. is a  broker-dealer  registered  under the Securities Act of 
1934 and it is subject to that Act and to the regulatory
jurisdiction of the Securities and Exchange Commission.

     Gordon & Co. was organized in 1937 in Massachusetts as a common law 
partnership by Louis Gordon,  Milton Gordon and Stanley Gordon
under the name of Beacon Finance  Company.  On May 1, 1961 Beacon Finance 
Company  registered with the Commonwealth of Massachusetts as
a limited  partnership.  On December 15, 1971 Beacon  Finance  Company  
registered  with the  Securities  and Exchange  Commission as a
broker-dealer  pursuant to the  Securities  Exchange Act of 1934 and has,  
since its  registration,  engaged in the business of writing
options on securities.  On December 21, 1971,  Beacon Finance  Company  changed 
its name to Gordon & Co. Its offices are located at One
Gateway Center, Newton, Massachusetts 02458; telephone number (617) 964-6672.

     Gordon & Co. has written  limited price options for many years.  The vast 
majority of the options have been  repurchased by Gordon
& Co. with or without prior  modification  pursuant to the repurchase  agreement
in the options.  Those options which were  repurchased
may or may not have  resulted in a profit to the  holder.  Options  which have  
expired  have always  resulted in a loss to the holder.  Gordon & Co. has never 
failed to fulfill its  obligations  as a writer of options  including its 
obligation to repurchase any option as required by the terms thereof.

     Gordon & Co. issues no research reports to its customers other than 
information  published by national publication  services,  and
makes no recommendations with respect to the underlying securities to buyers or 
writers of its limited price options.

     The  capitalization  of Gordon & Co.  consists of funds invested in Gordon 
& Co. by its partners.  The issuance  and/or writing of
the limited price options  offered by this  prospectus  has a direct  effect 
upon the  capitalization  of Gordon & Co. (See the Balance
Sheet and Statement of Income of Gordon & Co. included under "Financial 
Statements" beginning at page 40.)

Management

     The general partner of Gordon & Co. is Kezar Limited  Partnership,  a 
Massachusetts  limited  partnership  organized on January 1,
1987. An audited  consolidated  balance  sheet of Kezar  Limited  Partnership  
is included at page 52 of this  Prospectus.  The general
partner of Kezar  Limited  Partnership  is Warren G. Miller as trustee of The 
Salke  Family  Trust.  The Salke  Family  Trust had a net
worth in excess of eight  million  ($8,000,000)  dollars as of December 31, 
1998.  Warren G. Miller is general  counsel to Gordon & Co.
Warren G. Miller had a net worth in excess of five hundred  thousand  ($500,000)
dollars as of December 31, 1998.  He does not have an
active role in the  operation of the business of Gordon & Co. and does not 
receive any  compensation  as an employee of Gordon & Co. As
general  partner of Gordon & Co., Kezar Limited  Partnership is obligated by law
to satisfy all of the financial  obligations of Gordon
& Co.

     The chief and only  executive  officer of Gordon & Co. is Michael B. Salke,
  age 60. Mr.  Salke has been  actively  engaged in the
securities  business of Gordon & Co.  (formerly  Beacon Finance Company) as 
general manager from 1961 to 1971 and thereafter as general
partner of Gordon & Co. from 1971  through 1986 when he assumed his present  
position of Chief  Executive  Officer.  He was the general
manager of Beacon  Finance Co.,  Inc.  from 1961 to 1971 when it merged with 
Gordon & Co. Inc.  and was also  president of Gordon & Co.
Inc. until its voluntary dissolution in 1976.  Mr. Salke is also a limited 
partner of Kezar Limited Partnership.

Executive Compensation

     As the chief and only  executive  officer of Gordon & Co.,  Michael B. 
Salke serves under an employment  contract which expires on December 31, 1999 
at an annual salary of  $300,000.00  plus  expenses.  Mr. Salke's  previous  
employment  contracts have been renewed annually  since  1986,  generally  at  
increasing  rates of  compensation  and are likely to be so  renewed on an 
annual  basis for the foreseeable future.

     After each  limited  partner of Gordon & Co receives a  guaranteed  return 
on his average  annual  investment  in Gordon & Co. the balance of the  
partnership's  net income is paid to its general  partner,  Kezar  Limited  
Partnership  in which  Michael  Salke has a significant financial interest as 
limited partner.

Beneficial Ownership of Gordon & Co.

     The following  table sets forth as of December 31, 1998 certain  
information  regarding  the  ownership of and equity  interest in
Gordon & Co., a Massachusetts  limited partnership,  by each person who is the 
beneficial owner of more than five percent of the equity
of the partnership and by the named chief and sole executive officer of the 
company, Michael B. Salke.

<TABLE>
<S>                                     <C>                                  <C>    

Name and Address of Beneficial Owner      Nature of Beneficial Ownership       Percentage of Partnership Owned
                 (1)
- --------------------------------------- ------------------------------------ ------------------------------------
Kezar Limited Partnership, a            General Partner                      69.1%
Massachusetts Limited Partnership
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ------------------------------------
Marital  Trust  under  will of Stanley  Limited Partner                      08.5%
Gordon (2)
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ------------------------------------
Joan Salke (3)                          Limited Partner                      14.5%
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ====================================
Michael B. Salke                        Chief and Only Executive Officer     (4)
- --------------------------------------- ------------------------------------ ====================================
</TABLE>
<PAGE>
     (1)  The address of each owner is One Gateway Center, Newton, MA 02458

     (2)  Stanley Gordon who died on June 9, 1997 was the father-in-law of 
     Michael B. Salke and the father of Joan Salke.

     (3)  Joan Salke is the wife of Michael B. Salke and the daughter of 
     Stanley Gordon.

     Michael  B.  Salke  does not  directly  own any  beneficial  interest  in 
     Gordon & Co. He is a limited  partner  of Kezar  Limited
     Partnership,  general partner of Gordon & Co. As of December 31, 1998, 
     Mr. Salke owned a 33.1%  beneficial  interest in Kezar Limited Partnership.



                         LEGAL OPINION AND EXPERT REPORT

     Legal matters in connection with options  offered  hereby,  including legal
matters related to federal income taxes under "Federal
Income Tax  Considerations"  have been passed upon by Warren G. Miller,  
Esquire,  Boston,  Massachusetts,  General Counsel to Gordon &
Co. Mr.  Miller is a trustee of The Salke Family  Trust which is the general  
partner of Kezar  Limited  Partnership,  a  Massachusetts
limited partnership which is the general partner of Gordon & Co.

     The  financial  statements  included  in  this  prospectus  and the  
related  supplemental  schedules  included  elsewhere  in the
registration  statement of Gordon & Co. as of December  31, 1998 and 1997 and 
for each of the three years in the period ended  December
31, 1997 included in this prospectus have been audited by Tofias,  Fleishman,  
Shapiro & Co., P.C., independent public accountants,  as
stated in their report appearing herein and elsewhere in the  registration  
statement,  and have been so included in reliance upon such
reports given upon the authority of that firm as experts in accounting and 
auditing.  The  consolidated  balance sheet of Kezar Limited
Partnership  and  Subsidiary as of December 31, 1998 has been audited by Tofias,
Fleishman,  Shapiro & Co., P.C.,  independent  public
accountants,  as stated in their report  appearing  herein and  elsewhere in the
registration  statement,  and has been so included in
reliance upon such report given upon the authority of that firm as experts in 
accounting and auditing.
<PAGE>
617) 964-6672
                                  GORDON & CO.
                                  Broker-Dealer
                               ONE GATEWAY CENTER
                                 SUITE 516 WEST
                                NEWTON, MA 02458

                        LIMITED PRICE PUT OPTION CONTRACT

 CONTRACT NO.                                                      NEWTON, MASS.
                                                                           Date

                      For Value Received, the Bearer may deliver to Gordon & Co.
              Shares of                               at $           per share
              Bonds of                                at $           per bond
              Warrants of                             at $           per warrant
              Rights of                               at $           per right
              Units of                                at $           per unit
              Options(7) on                           at $           per option

             hereinafter referred to as the Contract Striking Price.
     This option can be exercised  only prior to the earlier of (A) 3:15 P.M.  
Eastern Time on the expiration  date described  below or
(B) such time as a sale shall occur of the above described security on a 
national securities  exchange if listed on an exchange,  or if
not so listed,  at such time as an ask price appears for the above described  
security on an automated  quotation  system of a national
securities  association,  at a price equal to or more than the  expiration  
price  specified  below as  applicable  to the period which
includes the date of such sale or such ask price.

Expiration Price                                   Expiration Price
    Per Share                                         Per Share
    Per Bond                                           Per Bond
   Per Warrant                                        Per Warrant
    Per Right                                         Per Right
    Per Unit         Period to Which                   Per Unit  Period to Which
  Per Option(7)        Applicable                    Per Option(7)  Applicable

 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to..........      .......... From............  to....
 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to.........       .......... From............  to....
     If the security underlying the Option is a standardized (listed) or index 
option, this Option can not be exercised.  It can only
be resold to Gordon & Co. pursuant to the terms on the reverse side hereof.
     The  regular  expiration  date  of  this  option  is  or  the  earlier   
expiration  date  of  the  underlying   security  if  the
underlying security is an Option,  warrant or right, but this option will expire
automatically upon the sale of the security if listed
on a national  securities  exchange,  or at such time as an ask price  appears 
for the security on an automated  quotation  system of a
national  securities  association,  at or above the applicable  expiration  
price  specified  herein.  Gordon & Co. does not assume any
responsibility  to notify the  bearer of the  prices at which the  security  has
been  sold,  offered  for sale or the ask price of the
security.
     At any time prior to the  expiration of this option,  the bearer may 
require  Gordon & Co. to repurchase  this option at the price determined 
pursuant to paragraph 4 of the terms and conditions on the reverse side.
     This option must be  presented  to Gordon & Co.  before the exact time of
its  expiration  in order to exercise  this option or to require the repurchase 
of this option.
     This option is subject to the terms and conditions on the reverse side.
     Gordon & Co. agrees to carry out all of the obligations of this option in 
accordance with the terms and conditions thereof.

                                                             GORDON & CO.

                                                             By

<PAGE>

                              TERMS AND CONDITIONS

     Definitions of Terms. As used in the Option,  "Underlying  Security" means 
the Stock, Bond, Warrant,  Right, Unit or Option of the
issuer and class  specified  on the face  hereof;  "Contract  Striking  Price" 
(7) means the price  specified on the face hereof as the
price at which the  Bearer  may  deliver  or call the  Underlying  Security,  
subject  to an  adjustment  pursuant  to these  Terms and
Conditions;  and  "Expiration  Price" (7) as of a specified  date,  means the 
amount shown on the face hereof as the  expiration  price
applicable to the period which includes such date, subject to adjustment
pursuant to these Terms and Conditions.
     Prior to the expiration of this Option if the Underlying Security is a 
Stock (or, where applicable, a Warrant, Unit or Option):
1.   (a)-The  Contract  Striking Price and  Expiration  Prices hereof shall be 
reduced by the value of any cash dividend on the day the Stock goes ex-dividend;
(b)-Where the underlying  stock is entitled to rights and/or warrants the 
Contract  Striking Price and Expiration  Prices shall be
reduced by the value of same as fixed by the opening sale thereof on the day the
Stock sells ex-rights and/or warrants.
2.   (a)-In the event of stock splits,  reverse  splits or other similar  action
by the issuer of the Stock,  Warrant or Unit or by the
issuer of the  security  underlying  an option  which is the subject of this  
Option,  this Option  shall become an Option for the
equivalent in new securities  when duly listed for trading and the total 
Contract  Striking Price and Expiration  Prices shall not be reduced.
(b)-Stock  dividends  or the  equivalent  due-bills  shall be  attached  to the 
Stock,  Warrant or Unit when and if this Option is
exercised, and the total Contract Striking Price and Expiration Prices shall not
be reduced.  Prior to the Expiration of this Option if the Underlying Security 
is a Bond:
3.   (a)-The  Contract  Striking Price and Expiration  Prices shall be reduced 
by the value of any interest on the day interest is paid on the Bond.
(b)-Upon  exercise or election to require  repurchase of this Option,  the 
Contract  Striking Price and  Expiration  Prices of the
Underlying  Bond  shall  be  reduced  by the  amount  of  accrued  interest  
from the last  interest  payment  date to the date of presentation.
(c)-If the Underlying  Bond is called for redemption by the issuing  
corporation,  wholly or in part,  this Option shall expire on
the date fixed for redemption by said  corporation and the Contract  Striking 
Price and Expiration  Prices shall be reduced by the amount of accrued interest
from the last payable date to the date of redemption.
4.   If prior to the  expiration  of this Option there are presented to Gordon 
& Co. this Option and notice that the Bearer has elected to require the  
repurchase of this Option,  Gordon & Co. will offer to purchase if a Put Option,
or will offer for sale if a Call Option, at a price which conforms to the 
conditions as to price stated in such notice, the Stock,  Bonds,  Warrants,
Rights Units or Options  covered by this Option.  Subject to the  purchase or 
sale on the Exchange  where  listed,  or on the  over-the-counter
market if not  listed on an  Exchange,  by Gordon & Co.,  prior to the  
expiration  of this  Option  and in  conformity  with such
conditions as to price, of such Stock, Bonds,  Warrants,  Rights, Units or 
Options,  Gordon & Co. will repurchase this Option at a
price equal to the amount by which the purchase price of such purchase of the 
Stock,Bonds,  Warrants,  Rights, Units or Options is
below in a Put Option,  or sales price of such sale of the Stock,  Bonds,  
Warrants,  Rights,  Units or Options is above in a Call
Option,  (without  reduction  for transfer  taxes) the amount  determined  by  
multiplying  the number of shares of Stock,  Bonds, Warrants,  Rights,  Units or
Options  covered by this  Option by the  applicable  Expiration  Price in effect
at the date of such purchase or sale,  less the difference,  if any, in a Put 
Option,  by which the amount of commission paid to purchase the optioned
security  exceeds  the  commission  paid to sell short the  optioned  security  
at the time the option was  written,  and less the difference,  if any, in a 
Call Option, by which the amount of commission paid to sell the optioned 
security exceeds the commission paid to purchase  the  optioned  security 
at the time the option was written.   Gordon & Co.'s  repurchase  of this 
Option shall be deemed to have been effected on the date of such purchase or 
sale of the Underlying Security.
5.   Except as provided  herein,  this Option may not be exercised,  or the  
repurchase of this Option  required,  while trading in the Underlying Security 
has been halted by governmental  authority,  the Exchange where listed, or by 
the NASD and such a trading halt shall not extend the date on which this  Option
expires or the dates on which  Expiration  Prices  become  applicable.  If such 
a trading halt is in effect on the expiration date of this Option, this Option 
shall expire.
6.   Prior to the expiration of this Option,  the Bearer may have the exercise 
price and expiration  prices of this Option increased in
a Put Option,  and  decreased  in a Call  Option,  as many points as the Bearer
desires  upon paying  Gordon & Co. an  additional premium.  The  additional  
premium for each point the exercise and  expiration  prices of the Option are 
increased or decreased is
$1.0625 per share of Stock,  Warrant,  Right or Unit if the Underlying  Security
is a Stock,  Warrant,  Right or Unit; $10.625 per Bond if the Underlying 
Security is a Bond; and $106.25 per Underlying Option if the Underlying Security
is an Option.
7.   Underlying  Options are  generally  quoted and traded on the  exchange  
where listed or on the  over-the-counter  market at prices
representing  1/100th of the price of the  Underlying  Option which covers 100
shares or units of the security or index subject to the Underlying  Option.  
Accordingly for purposes of determining the Contract  Striking Price and 
applicable  expiration prices of this Option, the Contract Striking Price and
Expiration Prices of this Option stated on the face hereof must be multiplied by
100.
<PAGE>

(617) 964-6672
                                  GORDON & CO.
                                  Broker-Dealer
                               ONE GATEWAY CENTER
                                 SUITE 516 WEST
                                NEWTON, MA 02458

                       LIMITED PRICE CALL OPTION CONTRACT

 CONTRACT NO.                                                      NEWTON, MASS.
                                                                         Date
<TABLE>
            <S>                       <C>                           <C>    

                                      For Value Received, the Bearer may call on Gordon & Co. for
              Shares of                               at $           per share
              Bonds of                                at $           per bond
              Warrants of                             at $           per warrant
              Rights of                               at $           per right
              Units of                                at $           per unit
              Options(7) on                           at $           per option
</TABLE>

             hereinafter referred to as the Contract Striking Price.
     This option can be exercised  only prior to the earlier of (A) 3:15 P.M.  
Eastern Time on the expiration  date described  below or
(B) such time as a sale shall occur of the above described security on a 
national securities  exchange if listed on an exchange,  or if
not so listed,  at such time as a bid price appears for the above  described  
security on an automated  quotation  system of a national
securities  association,  at a price equal to or less than the  expiration  
price  specified  below as  applicable  to the period which
includes the date of such sale or such bid price.

Expiration Price                                 Expiration Price
    Per Share                                      Per Share
    Per Bond                                        Per Bond
   Per Warrant                                     Per Warrant
    Per Right                                       Per Right
    Per Unit      Period to Which                   Per Unit     Period to Which
  Per Option(7)      Applicable                    Per Option(7)   Applicable

 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
     If the security underlying the Option is a standardized (listed) or index 
option, this Option can not be exercised.  It can only
be resold to Gordon & Co. pursuant to the terms on the reverse side hereof.
     The  regular  expiration  date  of  this  option  is  or  the  earlier   
expiration  date  of  the  underlying   security  if  the
underlying security is an Option,  warrant or right, but this option will expire
automatically upon the sale of the security if listed
on a national  securities  exchange,  or at such time as a bid price  appears 
for the  security on an automated  quotation  system of a
national  securities  association,  at or below the applicable  expiration  
price  specified  herein.  Gordon & Co. does not assume any
responsibility  to notify the  bearer of the  prices at which the  security  has
been  sold,  offered  for sale or the bid price of the
security.
     At any time prior to the  expiration of this option,  the bearer may 
require  Gordon & Co. to repurchase  this option at the price determined 
pursuant to paragraph 4 of the terms and conditions on the reverse side.
     This option must be  presented  to Gordon & Co.  before the exact time of 
its  expiration  in order to exercise  this option or to
require the repurchase of this option.
     This option is subject to the terms and conditions on the reverse side.
     Gordon & Co. agrees to carry out all of the obligations of this option in 
accordance with the terms and conditions thereof.

                                                             GORDON & CO.

                                                             By
<PAGE>
                             TERMS AND CONDITIONS

     Definitions of Terms. As used in the Option,  "Underlying  Security" means 
the Stock, Bond, Warrant,  Right, Unit or Option of the
issuer and class  specified  on the face  hereof;  "Contract  Striking  Price" 
(7) means the price  specified on the face hereof as the
price at which the  Bearer  may  deliver  or call the  Underlying  Security, 
subject  to an  adjustment  pursuant  to these  Terms and
Conditions;  and  "Expiration  Price" (7) as of a specified  date,  means the
amount shown on the face hereof as the  expiration  price
applicable to the period which includes such date, subject to adjustment 
pursuant to these Terms and Conditions.
     Prior to the expiration of this Option if the Underlying Security is a S
tock (or, where applicable, a Warrant, Unit or Option):
1.   (a)-The  Contract  Striking Price and  Expiration  Prices hereof shall be 
reduced by the value of any cash dividend on the day the Stock goes ex-dividend;
(b)-Where the underlying  stock is entitled to rights and/or warrants the 
Contract  Striking Price and Expiration  Prices shall be
reduced by the value of same as fixed by the opening sale thereof on the day the
Stock sells ex-rights and/or warrants.
2.   (a)-In the event of stock splits,  reverse  splits or other similar  action
by the issuer of the Stock,  Warrant or Unit or by the
issuer of the  security  underlying  an option  which is the subject of this  
Option,  this Option  shall become an Option for the
equivalent in new securities  when duly listed for trading and the total 
Contract  Striking Price and Expiration  Prices shall not be reduced.
(b)-Stock  dividends  or the  equivalent  due-bills  shall be  attached  to the 
Stock,  Warrant or Unit when and if this Option is
exercised, and the total Contract Striking Price and Expiration Prices shall not
be reduced. Prior to the Expiration of this Option if the Underlying Security 
is a Bond:
3.   (a)-The  Contract  Striking Price and Expiration  Prices shall be reduced 
by the value of any interest on the day interest is paid on the Bond.
(b)-Upon  exercise or election to require  repurchase of this Option,  the 
Contract  Striking Price and  Expiration  Prices of the
Underlying  Bond  shall  be  reduced  by the  amount  of  accrued  interest  
from the last  interest  payment  date to the date of presentation.
(c)-If the Underlying  Bond is called for redemption by the issuing  
corporation,  wholly or in part,  this Option shall expire on
the date fixed for redemption by said  corporation and the Contract  Striking 
Price and Expiration  Prices shall be reduced by the
amount of accrued interest from the last payable date to the date of redemption.
4.   If prior to the  expiration  of this Option there are presented to Gordon &
Co. this Option and notice that the Bearer has elected
to require the  repurchase of this Option,  Gordon & Co. will offer to purchase 
if a Put Option,  or will offer for sale if a Call
Option, at a price which conforms to the conditions as to price stated in such 
notice, the Stock,  Bonds,  Warrants,  Rights Units
or Options  covered by this Option.  Subject to the  purchase or sale on the 
Exchange  where  listed,  or on the  over-the-counter
market if not  listed on an  Exchange,  by Gordon & Co.,  prior to the  
expiration  of this  Option  and in  conformity  with such
conditions as to price, of such Stock, Bonds,  Warrants,  Rights, Units or 
Options,  Gordon & Co. will repurchase this Option at a
price equal to the amount by which the purchase price of such purchase of the 
Stock, Bonds,  Warrants,  Rights, Units or Options is
below in a Put Option,  or sales price of such sale of the Stock,  Bonds,  
Warrants,  Rights,  Units or Options is above in a Call
Option,  (without  reduction  for transfer  taxes) the amount  determined  by  
multiplying  the number of shares of Stock,  Bonds,
Warrants,  Rights,  Units or  Options  covered by this  Option by the  
applicable  Expiration  Price in effect at the date of such
purchase or sale,  less the difference,  if any, in a Put Option,  by which the 
amount of commission paid to purchase the optioned
security  exceeds  the  commission  paid to sell short the  optioned  security  
at the time the option was  written,  and less the
difference,  if any, in a Call Option, by which the amount of commission paid to
sell the optioned security exceeds the commission
paid to purchase  the  optioned  security at the time the option was written.  
Gordon & Co.'s  repurchase  of this Option shall be deemed to have been effected
on the date of such purchase or sale of the Underlying Security.
5.   Except as provided  herein,  this Option may not be exercised,  or the  
repurchase of this Option  required,  while trading in the
Underlying Security has been halted by governmental  authority,  the Exchange 
where listed, or by the NASD and such a trading halt
shall not extend the date on which this  Option  expires or the dates on which  
Expiration  Prices  become  applicable.  If such a
trading halt is in effect on the expiration date of this Option, this Option
shall expire.
6.   Prior to the expiration of this Option,  the Bearer may have the exercise 
price and expiration  prices of this Option increased in
a Put Option,  and  decreased  in a Call  Option,  as many points as the Bearer 
desires  upon paying  Gordon & Co. an  additional
premium.  The  additional  premium for each point the exercise and  expiration  
prices of the Option are increased or decreased is
$1.0625 per share of Stock,  Warrant,  Right or Unit if the Underlying  Security
is a Stock,  Warrant,  Right or Unit; $10.625 per
Bond if the Underlying Security is a Bond; and $106.25 per Underlying Option if
the Underlying Security is an Option.
7.   Underlying  Options are  generally  quoted and traded on the  exchange  
where listed or on the  over-the-counter  market at prices
representing  1/100th of the price of the  Underlying  Option which covers 100 
shares or units of the security or index subject to
the Underlying  Option.  Accordingly for purposes of determining the Contract  
Striking Price and applicable  expiration prices of
this Option, the Contract Striking Price and Expiration Prices of this Option 
stated on the face hereof must be multiplied by 100.
<PAGE>

                          TYPICAL LIMITED PRICE OPTIONS

     The following typical limited price put and call options are referred to in
various examples throughout this prospectus:

1. Typical Put Option

     A limited  price put option  written for a term of 6  months-10  days on 
100 shares of XYZ stock  listed on a national  securities exchange with a market
value of $50 a share, for a premium of $662.50,  at an exercise price of $50 per
share,  with expiration  prices of

     $53.75 during the first monthly term of the option,

     $53.00 during the second monthly term of the option,

     $52.25 during the third monthly term of the option,

     $51.50 during the fourth monthly term of the option,

     $50.75 during the fifth monthly term of the option,

     $50.00 during the last monthly term of the option.

2. Typical Call Option

     A limited  price call option  written for a term of 6 months-10  days on 
100 shares of XYZ stock  listed on a national  securities exchange with a market
price of $50 a share, for a premium of $662.50,  at an exercise price of $50 per
share,  with expiration  prices of

     $46.25 during the first monthly term of the option,

     $47.00 during the second monthly term of the option,

     $47.75 during the third monthly term of the option,

     $48.50 during the fourth monthly term of the option,

     $49.25 during the fifth monthly term of the option,

     $50.00 during the last monthly term of the option.

<PAGE>
                                                                 (617) 964-6672
                                  Gordon & Co.
                                  Broker-Dealer
                               ONE GATEWAY CENTER
                                 SUITE 516 WEST
                                NEWTON, MA 02458

                                                                  Date:


     The following  information  pertains to the security  underlying  the 
Gordon Limited Price Option which you purchased from or sold
through  Gordon & Co. on the above date.  Financial  data has been  compiled 
from the most recent annual report (on Form 10-K) filed by
the issuer with the Securities and Exchange  Commission.  Data relating to 
trading volume of the underlying  security has been obtained from financial  
publications.  Gordon & Co.  believes these sources to be reliable but does not 
guarantee the accuracy or  completeness of the information.
<TABLE>
<CAPTION>

                  Underlying Security                         Exchange                     No. Shs.
                                                                                          Outstanding


                                 Sales/Revenues and Earnings per Share During Past Three Fiscal Years
<S>                            <C>            <C>              <C>    >

 Yr. Ended                              19                       19                           19
- --------------  -------------  --------------  ---------------
Sales/Revenues:
  (in thousands)
                                 -------------  --------------  ---------------

Earnings per Sh.
                    -------------  --------------  ---------------
</TABLE>

                       Quarterly High/Low Price Range and
              Dividends Declared or Paid During Past 2 Fiscal Years

                19                                      19
                       --------------------  -------------------

<TABLE>
<S>         <C>               <C>                  <C>                  <C>                  <C>   

            Quarters               High/Low              Dividend           High/Low             Dividend

1st........................   ___________________   _________________   _________________    ________________
2nd........................   ___________________   _________________   _________________    ________________
3rd........................   ___________________   _________________   _________________    ________________
4th........................   ___________________   _________________   _________________    ________________
</TABLE>

                      Trading Volume During Past Four Weeks

          Week Ended                                      Volume (in Hundreds)

       ______________                                ___________________________
       ______________                                ___________________________
       ______________                                ___________________________
       ______________                                ___________________________



Past 4-wk Average Volume:_______________________________________________________



<PAGE>


                              FINANCIAL STATEMENTS

     There are set forth below the certified financial  statements of Gordon & 
Co. for the last three fiscal years including statements
of financial condition for the last two fiscal years. Also set forth below is a 
certified  consolidated  balance sheet of Kezar Limited
Partnership and Subsidiary at December 31, 1998.

     It should be noted that Gordon & Co. is the issuer and writer of every G
ordon & Co. Option.  The financial statements of Gordon &
Co. and of its general partner, Kezar Limited Partnership, are presented to 
furnish buyers of Gordon Limited Price Options with
information as to Gordon & Co.'s financial net worth and its financial ability 
to honor all options it issues and writes.

<PAGE>
                          Independent Auditors' report


To the Partners of
Gordon & Co.:

         We have audited the accompanying statements of financial condition of 
Gordon & Co. (the "Partnership") as of December 31,
1998 and 1997 and the related statements of income, changes in partnership 
capital, and cash flows for each of the three years in the
period ended December 31, 1998.  These financial statements are the 
responsibility of the Partnership's management.  Our
responsibility is to express an opinion on these financial statements based on 
our audits.

         We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also
includes assessing the accounting principles used and significant estimates made
by management, as well as evaluating the overall financial statement 
presentation.  We believe that our audits provide a reasonable basis for our 
opinion.

         In our opinion, the financial statements referred to above present 
fairly, in all material respects, the financial position
of the Partnership as of December 31, 1998 and 1997 and the results of its 
operations and its cash flows for each of the three years
in the period ended December 31, 1998 in conformity with generally accepted 
accounting principles.

TOFIAS FLEISHMAN SHAPIRO & CO., P.C.



January 22, 1999
Cambridge, Massachusetts
<PAGE>
                                 Gordon & Co.
                        STATEMENTS OF FINANCIAL CONDITION
                           December 31, 1998 and 1997

                                                 ASSETS

<TABLE>
<S>                                                                         <C>               <C> 
                                                            NOTES           1998              1997
                                                                      ----------------- -----------------
                                                            -------                     -----------------
Cash and money market accounts                               2,8            $6,910,185       $13,510,268
Deposits with clearing organizations                                           153,000           153,000
Receivables from brokers, dealers and
    clearing organizations                                    1                 82,484         1,263,449
Receivables from customers                                    1                285,878            35,595
Securities purchased                                        1,3,6           12,120,316         5,479,811
Secured demand note receivable                                7                                1,100,000
                                                                      -----
Property - net of accumulated depreciation of
    $2,005,979 in 1998 and $2,113,155 in 1997                 1                 28,061            38,510
Other assets                                                  7                284,025           309,190
                                                                      ----------------- -----------------
                                                                      ================= =================
TOTAL                                                                      $19,863,949       $21,889,823
                                                                      ================= =================
                                                                      ================= =================

                                  LIABILITIES AND PARTNERSHIP CAPITAL

Unsecured loans                                               5                $48,667          $386,823
Payables to customers                                                          210,164           895,720
Payables to brokers, dealers and
    clearing organizations                                    6                818,047   
                                                                                        ----
Securities sold but not purchased                            1,3               233,435           332,378
Accrued and other liabilities                                                  142,825           101,373
                                                                      ----------------- -----------------
                                                                      ----------------- -----------------
TOTAL                                                                        1,453,138         1,716,294
                                                                      ----------------- -----------------
                                                                      ----------------- -----------------
Subordinated loan                                             7                                1,100,000
                                                                      -----
Partnership capital                                                         18,410,811        19,073,529
                                                                      ----------------- -----------------
                                                                      ================= =================
TOTAL                                                                      $19,863,949       $21,889,823
                                                                      ================= =================
</TABLE>


                                              See notes to financial statements.


<PAGE>
                                  Gordon & Co.
                              STATEMENTS OF INCOME
              For the years ended December 31, 1998, 1997 and 1996

<TABLE>
<S>                                              <C>         <C>               <C>               <C>    

                                                   NOTES          1998              1997              1996
                                                             ----------------  ----------------  ----------------
                                                  -------    ----------------  ----------------  ----------------
REVENUES:
    Net gains on option transactions (including
    unrealized income/(loss) of ($267,390)
    in 1998, ($1,208,780) in 1997 and
    $1,063,741 in 1996)                             1             $1,975,413        $2,160,077        $6,509,861
    Interest                                        7                618,422           768,055           526,658
    Other income                                                     235,017           227,077           276,851
                                                             ----------------  ----------------  ----------------
                                                             ----------------  ----------------  ----------------
Total                                                              2,828,852         3,155,209         7,313,370

EXPENSES:
    Compensation and benefits                                        994,443         1,092,570         2,377,003
    Interest                                        5                  7,597            50,679            46,639
    Other operating costs                                            876,545         1,165,616           990,781
                                                             ----------------  ----------------  ----------------
                                                             ----------------  ----------------  ----------------
Total                                                              1,878,585         2,308,865         3,414,423
                                                             ----------------  ----------------  ----------------
                                                             ----------------  ----------------  ----------------

NET INCOME                                                          $950,267          $846,344        $3,898,947
                                                             ================  ================  ================

</TABLE>

                                             See notes to financial statements.





<PAGE>
                                 Gordon & Co.
                  STATEMENTS OF CHANGES IN PARTNERSHIP CAPITAL
              For the years ended December 31, 1998, 1997 and 1996

                                                GENERAL PARTNER

<TABLE>
<S>                                                         <C>               <C>               <C>   

                                                                  1998              1997              1996
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
PARTNERSHIP CAPITAL, BEGINNING OF PERIOD                         $13,117,538       $14,492,399       $11,299,270
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
ADD:
    Capital contributions                                                                                594,788
    Distributive share of net income                                 489,122           333,437         3,371,543
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
Total                                                                489,122           333,437         3,966,331
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
DEDUCT:
    Capital withdrawals                                              892,538         1,708,298           773,202
                                                            ----------------- ----------------- -----------------
                                                            ================= ================= =================
PARTNERSHIP CAPITAL, END OF PERIOD                               $12,714,122       $13,117,538       $14,492,399
                                                            ================= ================= =================
                                                            ================= ================= =================

                                                LIMITED PARTNERS
                                                                  1998              1997              1996
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
PARTNERSHIP CAPITAL, BEGINNING OF PERIOD                          $5,955,991        $6,577,601        $6,637,906
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
ADD:
    Capital contributions                                            328,522             2,978         1,756,698
    Distributive share of net income                                 461,145           512,906           527,404
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
Total                                                                789,667           515,884         2,284,102
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
DEDUCT:
    Capital withdrawals                                            1,048,969         1,137,494         2,344,407
                                                            ----------------- ----------------- -----------------
                                                            ================= ================= =================
PARTNERSHIP CAPITAL, END OF PERIOD                                $5,696,689        $5,955,991        $6,577,601
                                                            ================= ================= =================
                                                            ================= ================= =================

                                                     TOTAL
                                                                  1998              1997              1996
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
PARTNERSHIP CAPITAL, BEGINNING OF PERIOD                         $19,073,529       $21,070,000       $17,937,176
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
ADD:
    Capital contributions                                            328,522             2,978         2,351,486
    Distributive share of net income                                 950,267           846,343         3,898,947
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
Total                                                              1,278,789           849,321         6,250,433
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
DEDUCT:
    Capital withdrawals                                            1,941,507         2,845,792         3,117,609
                                                            ----------------- ----------------- -----------------
                                                            ================= ================= =================
PARTNERSHIP CAPITAL, END OF PERIOD                               $18,410,811       $19,073,529       $21,070,000
                                                            ================= ================= =================
                                                            ================= ================= =================

</TABLE>

                                        See notes to financial statements.
<PAGE>
                                  Gordon & Co.
                            STATEMENTS OF CASH FLOWS
              For the years ended December 31, 1998, 1997 and 1996

<TABLE>
<S>                                                            <C>           <C>                <C>    
                                                                   1998             1997              1996
                                                               -------------- ----------------- -----------------
OPERATING ACTIVITIES:
Net income                                                          $950,267          $846,344        $3,898,947
Add items not requiring the use of cash:
    Loss on sale of property                                                                              18,523
    Depreciation                                                      29,066            48,037            86,554
    Accretion of discounts                                                                              (34,597)

Changes in operating assets and liabilities:
    Deposits with clearing organizations                                                                (65,000)
    Receivables from brokers, dealers and
       clearing organizations                                      1,180,965       (1,177,013)           682,714
    Receivables from customers                                     (250,283)            22,124            55,377
    Securities purchased                                         (6,640,505)         2,530,244         (312,649)
    Other assets                                                      25,165           450,149         (386,658)
    Payables to customers                                          (685,556)           644,103             (673)
    Payables to brokers, dealers and
       clearing organizations                                        818,047                 -          (74,564)
    Securities sold but not purchased                               (98,943)           332,378          (31,499)
    Accrued and other liabilities                                     41,452          (84,282)          (11,703)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------
Total                                                            (4,630,325)         3,612,084         3,824,772
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

INVESTING ACTIVITIES:
    Property additions                                              (18,617)          (19,249)
    Proceeds from sale of property                                                                        38,000
    Purchase of investments                                                                          (1,975,030)
    Redemption of investments                                                                          3,989,170
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------
Total                                                               (18,617)          (19,249)         2,052,140
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

FINANCING ACTIVITIES:
    Proceeds from /(Payments of) unsecured
       loans                                                       (338,156)            49,681            34,033
    Capital contributions                                            327,346             2,978         2,351,486
    Capital withdrawals                                          (1,940,331)       (2,845,793)       (3,117,609)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------
Total                                                            (1,951,141)       (2,793,134)         (732,090)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

INCREASE / (DECREASE) IN CASH AND
    MONEY MARKET ACCOUNTS                                        (6,600,083)           799,701         5,144,822
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

CASH AND MONEY MARKET ACCOUNTS
    AT BEGINNING OF YEAR                                          13,510,268        12,710,567         7,565,745
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

CASH AND MONEY MARKET ACCOUNTS
    AT END OF YEAR                                                $6,910,185       $13,510,268       $12,710,567
                                                               ============== ================= =================


</TABLE>


                                 See notes to financial statements
<PAGE>

                          Gordon & Co. (A Partnership)

                          NOTES TO FINANCIAL STATEMENTS


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Description of the Business

Gordon & Co. (the "Partnership"), a Massachusetts limited partnership, is a 
registered broker-dealer engaged primarily in the
writing of limited price put and call options.  Under the terms of such options,
expiration prices are established.  If the market price of the underlying 
security falls to or below (call options) or rises to or above (put options) the
expiration price, the option expires.  Upon issuance of each option, Gordon & 
Co. agrees to repurchase the option prior to expiration for
certain specified prices.  An option may be exercised, but if it is not 
exercised, modified or repurchased, it expires at the
end of the term of the option as determined either by the expiration price or 
the expiration date of the option.  The expiration
price provision limits the off-balance sheet market risk should there be an 
unfavorable change in the price of the underlying
financial instrument.  If a put option expires, Gordon & Co.'s policy is to 
immediately purchase the underlying security to cover its short position.

Principal customers are individuals located throughout the United States who are
familiar with the type of risk associated with
these investments and who satisfy the options disclosure and suitability 
requirements imposed by the NASD.

   Accounting for Option Income

Option income is recognized over the term of the option, measured by the 
difference between the premiums received for writing and/or modifying the option
and the amount of the Partnership's obligation to repurchase the option.  For 
covered options, the amount of the repurchase obligation is considered in 
determining the realizable value of the underlying securities.

   Use of Estimates

The preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and 
the reported amounts of revenues and expenses during the reporting period.  
Actual results could differ from those estimates.

Securities Transactions and Valuation of Securities

Securities transactions are recorded on a trade date basis.  Securities, most of
which are subject to outstanding put or call options, are recorded at realizable
value, taking into account the repurchase provisions included in the options.  
Changes in the realizable value of securities are included in income.

Receivables from brokers, dealers and clearing organizations are collateralized 
by securities borrowed or sold.  Receivables from customers are collateralized 
primarily by securities owned by customers which are not reflected in the 
financial statements.

Fair Value of Financial Instruments

The Partnership's financial instruments, except as discussed elsewhere, are
recorded at carrying amounts which approximate fair value.

<PAGE>
                         Gordon & Co. (A Partnership)

                   NOTES TO FINANCIAL STATEMENTS - (Continued)


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - (Continued)


Property
      Computer equipment, furniture and fixtures, and leasehold improvements 
are recorded at cost and are depreciated using the applicable tax depreciation 
methods over their estimated useful lives.  Maintenance and repairs are charged
to expense as incurred.

Income Taxes

      A provision for income taxes has not been made as each partner is 
individually liable for his/her own tax payments.

2. CONCENTRATION OF CREDIT RISK

      The Partnership maintains its cash and money market accounts at several 
financial institutions.  Balances deposited in commercial banks are insured by 
the Federal Deposit Insurance Corporation up to $100,000.  The Partnership's 
uninsured cash balances totaled $6,492,667 and $13,222,713 at December 31, 1998 
and 1997 respectively.

3. SECURITIES PURCHASED AND SOLD

<TABLE>
<S>                                                                       <C>              <C>    

                                                                          1998                1997

Market value of securities purchased                                       $16,934,517         $7,427,386
Less reduction of securities valuation to reflect the repurchase
provisions of options sold (Note 1)                                          4,814,201          1,947,575
Total                                                                      $12,120,316         $5,479,811

Cost of securities purchased                                               $15,670,110         $7,171,359
Market value of securities sold but
      not purchased                                                           $217,878           $299,587
Plus increase in securities valuation
      to reflect the repurchase provisions
      of options sold (Note 1)                                                  15,557             32,791
Total                                                                         $233,435           $332,378

Cost of securities sold but
      not purchased                                                           $219,301           $293.356

    At December 31, 1998 and 1997, four and three securities respectively 
account for approximately 35% of the market value of securities purchased. At 
December 31, 1998 and 1997 all outstanding call and put options were covered.

</TABLE>
<PAGE>
                          Gordon & Co. (A Partnership)


                   NOTES TO FINANCIAL STATEMENTS - (Continued)



4. CAPITAL REQUIREMENTS

The Partnership is subject to the Uniform Net Capital Rule pursuant to Rule 
15c3-1 under the Securities Exchange Act of 1934 which provides that aggregate 
indebtedness, as defined, shall not exceed fifteen times net capital, as 
defined.  The Partnership's net capital ratio, net capital, and net capital
requirements at December 31, 1998 and 1997 were as follows:

                                                   1998                1997
    Net capital ratio                           .02 to 1            .07 to 1
                                            ================    ================
    Net capital                                $16,822,271          18,986,016
                                            ================     ===============
                                                          
    Required net capital                          $250,000            $250,000
                                            ================    ================


5. UNSECURED LOANS

     Loans payable at December 31, 1998 and 1997 consisted of the following:

                                                             1998        1997
     Unsecured demand loans payable to relatives of the Chief
        Executive Officer, bearing interest at 7 1/2%       $48,677      $48,677
     Unsecured subordinated demand loans payable to a trust for
        the benefit of a relative of a limited partner, bearing
        interest at 7 1/2%                                    -          338,156
                                                                  
        Total                                               $48,677     $386,823


     The Partnership also has an agreement with a bank to borrow funds on an 
offering basis determined by the bank's internal guidelines.  The interest rate 
on this line is based on the federal funds rate.



6. PAYABLES TO BROKERS, DEALERS AND CLEARING ORGANIZATIONS

     Payables to brokers, dealers and clearing organizations are collateralized 
by securities purchased.

7. RELATED PARTY TRANSACTIONS

     Included in other assets is a $215,000 mortgage receivable with interest at
 8% due from a trust of which one beneficiary is a related party.


     The subordinated loan in the amount of $1,100,000 at December 31, 1997 was 
payable to a trust for the benefit of a relative of a limited partner, pursuant 
to a secured demand note collateral agreement.  The present loan, bearing 
interest at 2% was fully collateralized by U.S. Treasury notes.  The loan 
matured on January 31, 1998.


     The secured demand note receivable was due from the same trust and was 
non-interest bearing.


<PAGE>
                         Gordon & Co. (A Partnership)

                   NOTES TO FINANCIAL STATEMENTS - (Continued)



8. CASH SEGREGATED UNDER FEDERAL REGULATIONS

At December 31, 1998 and 1997, cash of $154,000 and $169,000 respectively was 
segregated in special reserve bank accounts for the benefit of customers under 
Rule 15c3-3 of the Securities and Exchange Commission. An additional deposit of 
$50,000 was made o January 4, 1999 to meet the required reserve computed as of 
December 31, 1998.  No additional deposit was necessary to meet the required 
reserve computed as of December 31, 1997.


9. COMMITMENTS

The Partnership  leases its office facilities  through September,  2002 and a 
motor vehicle under  noncancelable  operating leases expiring through November, 
1999.  Minimum annual rental payments are as follows:

                                        1999:        $79,644
                                        2000:        $56,011
                                        2001:        $58,473
                                        2002:        $45,239

10. EMPLOYEE BENEFITS

The Partnership has a Keogh plan providing for contributions on behalf of all 
full-time employees with more than one year of service at the discretion of the 
Chief Executive Officer.  For 1998, no contribution was made to the plan.  For 
years ended December 31, 1997 and 1996, contributions of $135,947 and $128,610 
respectively were made to the plan.


11. CONTINGENCY

In November 1995, the Partnership brought suit to recover sums due from certain 
customers in connection with accounts they maintained with the Partnership for 
trading of options. These customers have subsequently asserted counterclaims 
against the Partnership. The Partnership's legal counsel has indicated that it 
is too early in the case to determine the likelihood of an unfavorable outcome 
or range of potential exposure to the Partnership.

Although there can be no assurance as to the ultimate disposition of this 
matter, it is the opinion of management that the Partnership should prevail in 
this matter.  Accordingly, the Partnership has not accrued any liability 
associated with this litigation.

12. YEAR 2000 CONSIDERATIONS

As a result of the Year 2000 ("Y2K") issue, some computer systems may be unable 
to interpret dates beyond the year 1999, which could cause a system failure or 
other computer errors, leading to disruptions in operations.  The Partnership 
has assessed its specific Y2K issues and has implemented an action plan to 
attempt to remediate any such issues.  The Partnership has modified
its internal software and installed new hardware in order to be Y2K ready.  Such
changes have already been implemented.  The Partnership has also contacted all 
significant vendors in order to ascertain the status of any third party risks.  
As the Partnership's financial and operational computer systems are not directly
linked to any third party systems, such a direct risk does not appear to be
present.  At December 31, 1998, the Partnership does not expect to incur 
significant additional costs to complete the implementation of its Y2K
remediation program.
                          
13. STATEMENT OF CASH FLOWS

The Partnership paid approximately $7,600 in interest during 1998.   The 
Partnership paid $50,679 and $46,539 in interest during the years ended December
31, 1997 and 1996 respectively.  No income taxes were paid as these are the 
responsibility of the individual partners.  (See note 7)

During 1998, the $1,100,000 subordinated loan payable to a related party was 
offset against the secured demand note receivable due from the same party.


<PAGE>

Independent Auditors' Report



The Partners
Kezar Limited Partnership



We have audited the accompanying  consolidated balance sheet of Kezar Limited  
Partnership,  a Massachusetts  limited partnership,  and subsidiary,  as of 
December 31, 1998. This financial  statement is the  responsibility  of the 
Limited  Partnership's  management.  Our responsibility is to express an 
opinion on this consolidated financial statement based on our audit.

We conducted our audit in accordance with generally  accepted  auditing  
standards.  Those  standards  require that we plan and perform
the audit to obtain  reasonable  assurance  about  whether  the  balance  sheet 
is free of  material  misstatement.  An audit  includes examining,  on a test 
basis,  evidence  supporting the amounts and disclosures in the balance sheet.  
An audit also includes  assessing the  accounting  principles  used and  
significant  estimates  made by  management,  as well as  evaluating  the 
overall  balance sheet presentation.  We believe that our audit of the balance 
sheet provides a reasonable basis for our opinion.

In our opinion, the consolidated  balance sheet referred to above presents 
fairly, in all material respects,  the financial position of Kezar Limited 
Partnership and subsidiary as of December 31, 1998, in conformity with generally
accepted principles.




Tofias, Fleishman, Shapiro & Co., P.C.



Cambridge, Massachusetts
January 22, 1999
<PAGE>
                   KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                           Consolidated Balance Sheet

                                December 31, 1998

<TABLE>
<S>                                                                                      <C>                <C>

ASSETS                                                                                      NOTES


Cash and money market accounts......................................................        2,8               $6,950,315
Deposits with clearing organizations................................................                             153,000
Receivables from brokers, dealers and clearing
  organizations.....................................................................          1                   82,484
Receivables from customers..........................................................          1                  285,878
Securities purchased................................................................      1,3,6               12,120,316
Property - net of accumulated depreciation
  of $2,005,979.....................................................................          1                   28,061
Other assets........................................................................          7                  284,025

TOTAL...............................................................................                         $19,904,079

LIABILITIES AND PARTNERSHIP CAPITAL

Unsecured loans.....................................................................          5                $48,667
Payables to customers...............................................................                           210,164
Payables to brokers, dealers and clearing
  organizations.....................................................................          6                818,047
Accrued and other liabilities.......................................................                           142,825
Securities sold but not purchased...................................................        1,3                  233,435
Total liabilities...................................................................                           1,453,138
Minority interest...................................................................                           5,696,689

Partnership capital.................................................................         11               12,754,252

TOTAL...............................................................................                         $19,904,079

</TABLE>
     
                   See notes to financial statement.

<PAGE>
                    KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1998


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Description of the Business

Kezar Limited Partnership ("Kezar"), a Massachusetts limited partnership, is the
General Partner of Gordon & Co. (the "Partnership").  Kezar is obligated by law 
to satisfy all the financial obligations of the Partnership.  The General 
Partner of Kezar is The Salke Family Trust of which Warren G. Miller is the 
trustee.  The General Partner of Kezar is obligated by law to satisfy all the 
financial obligations of Kezar.

Gordon & Co., a Massachusetts limited partnership, is a registered broker-dealer
engaged primarily in the writing of limited price put and call options.  Under 
the terms of such options, expiration prices are established.  If the market 
price of the underlying security falls to or below (call options) or rises to or
above (put options) the expiration price, the option expires.  Upon issuance of 
each option, Gordon & Co. agrees to repurchase the option prior to expiration 
for certain specified prices.  An option may be exercised, but if it is not 
exercised, modified or repurchased, it expires at the end of the term of
the option as determined either by the expiration price or the expiration date
of the option.  The expiration price provision limits the off-balance sheet 
market risk should there be an unfavorable change in the price of the underlying
financial instrument.  If a put option expires, Gordon & Co.'s policy is to 
immediately purchase the underlying security to cover its short position.

Principal customers are individuals located throughout the United States who are
familiar with the type of risk associated with these investments and who satisfy
the options disclosure and suitability requirements imposed by the NASD.

   Accounting for Option Income

Option income is recognized over the term of the option, measured by the 
difference between the premiums received for writing and/or modifying the option
and the amount of the Partnership's obligation to repurchase the option.  For 
covered options, the amount of the repurchase obligation is considered in
determining the realizable value of the underlying securities.

Use Of Estimates

The preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and 
the reported amounts of revenues and expenses during the reporting period.  
Actual results could differ from those estimates.

Securities Transactions and Valuation of Securities

Securities transactions are recorded on a trade date basis.  Securities, most of
which are subject to outstanding put or call
options, are recorded at realizable value, taking into account the repurchase 
provisions included in the options.  Changes in the realizable value of 
securities are included in income.

Receivables from brokers, dealers and clearing organizations are collateralized
by securities borrowed or sold. Receivables from customers are collateralized 
primarily by securities owned by customers which are not reflected in the 
financial statements.

Fair Value of Financial Instruments

The Partnership's financial instruments, except as discussed elsewhere, are 
recorded at carrying amounts which approximate fair value.

<PAGE>
                   KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1998


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - (Continued)

Property

Computer equipment, furniture and fixtures, and leasehold improvements are 
recorded at cost and are depreciated using the applicable tax depreciation 
methods over their estimated useful lives.  Maintenance and repairs are charged 
to expense as incurred.

   Allocation of Kezar Income

Kezar consists of a Limited Partner and a General Partner.  The Limited Partner 
is entitled to receive a distribution equal to 10% of the average capital of the
Limited Partner during the year, as defined in Article 2.2 of the Limited 
Partnership Agreement (the "Kezar Agreement").  In addition, the Limited Partner
is entitled to receive special allocations as defined in Article 4.1 of the 
Kezar Agreement.

Net income remaining after the guaranteed payments to the Limited Partner 
is allocated to the General Partner.

Principles of Consolidation

The consolidated financial statement includes the accounts of Kezar and 
its majority owned subsidiary Gordon & Co.  All material intercompany balances 
and transactions are eliminated in consolidation.

Income Taxes

A provision for income taxes has not been made as each partner is individually 
liable for his/her own tax payments.

2. CONCENTRATION OF CREDIT RISK

The Partnership maintains its cash and money market accounts at several 
financial institutions.  Balances deposited in commercial banks are insured by 
the Federal Deposit Insurance Corporation up to $100,000.  The Partnership's 
uninsured cash balances totaled $6,492,667 at December 31, 1998.

3. SECURITIES PURCHASED AND SOLD

   Market value of securities purchased...................           $16,934,517
   Less reduction of securities valuation to reflect
     the repurchase provisions of options sold (Note 1)...             4,814,201

   Total..................................................           $12,120,316

   Cost of securities purchased...........................           $15,670,110

   Market value of securities sold but
      not purchased.......................................              $217,878
   Plus increase in securities valuation
      to reflect the repurchase provisions
      of options sold (Note 1)............................                15,557

   Total...................................................             $233,435

   Cost of securities sold but
      not purchased.......................................              $219,301

      At December 31, 1998, four securities account for approximately 35% of 
      the market value of securities purchased.
      At December 31, 1998 all outstanding call and put options were covered.

<PAGE>

                    KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1998


4. CAPITAL REQUIREMENTS

The Partnership is subject to the Uniform Net Capital Rule pursuant to Rule 
15c3-1 under the Securities Exchange Act of 1934 which provides that aggregate 
indebtedness, as defined, shall not exceed fifteen times net capital, as 
defined.  At December 31, 1998, the Partnership's net capital ratio was .02 to 
1, net capital was $16,822,271 and required net capital was $250,000.

5.  UNSECURED LOANS

Loans payable at December 31, 1998 consisted of a $48,667 unsecured demand 
loan payable to a relative of the Chief Executive Officer, bearing interest at 
7 1/2%.

The Partnership also has an agreement with a bank to borrow funds on an offering
basis determined by the bank's internal guidelines.  The interest rate on this 
line is based on the federal funds rate.

6.  PAYABLES TO BROKERS, DEALERS AND CLEARING ORGANIZATIONS

Payables to brokers, dealers and clearing organizations are collateralized by 
securities purchased.

7.  RELATED PARTY TRANSACTIONS

Included in other assets is a $215,000 mortgage receivable due from a trust of 
which one beneficiary is a related party.

8.  CASH SEGREGATED UNDER FEDERAL REGULATIONS

At December 31, 1998, cash of $154,000 was segregated in special reserve bank 
accounts for the benefit of customers under Rule 15c3-3 of the Securities and 
Exchange Commission.  An additional deposit of $50,000 was made on January 4, 
1999 to meet the required reserve computed as of December 31, 1998.

9.  COMMITMENTS

The Partnership leases its office facilities through September, 2002 and a motor
vehicle under noncancelable operating leases expiring through November, 1999.  
Minimum annual rental payments are as follows:

                                        1999:                       $79,644
                                        2000:                       $56,011
                                        2001:                       $58,473
                                        2002:                       $45,239
10. EMPLOYEE BENEFITS

The Partnership has a Keogh plan providing for contributions on behalf of all 
full-time employees with more than one year of service at the discretion of the 
Chief Executive Officer.


<PAGE>
                    KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1998


11. PARTNERS' CAPITAL

Individual partners' capital balance changes during the year ended December 
31, 1998 are as follows:

                                        General Partner  Limited Partner
                                Total   The Salke Family Michael B. Salke
                                              Trust

Capital balances,
     January 1, 1998         $13,166,926    $8,645,712    $4,521,214
Net income:
     General partner residual    489,122       117,590       371,532
Withdrawals                    ( 901,796)    ( 234,554)    ( 667,242)
                               ( 412,674)    ( 116,964)    ( 295,710)
Capital balances,
     December 31, 1998        $12,754,252   $8,528,748    $4,225,504


12.  CONTINGENCY

In November 1995, the Partnership brought suit to recover sums due from certain 
customers in connection with accounts they maintained with the Partnership for 
trading of options. These customers have subsequently asserted counterclaims 
against the Partnership. The Partnership's legal counsel has indicated that it 
is too early in the case to determine the likelihood of an
unfavorable outcome or range of potential exposure to the Partnership.

Although there can be no assurance as to the ultimate disposition of this 
matter, it is the opinion of management that the Partnership should prevail in 
this matter.  Accordingly, the Partnership has not accrued any liability 
associated with this litigation.

13. YEAR 2000 CONSIDERATIONS

As a result of the Year 2000 ("Y2K") issue, some computer systems may be unable 
to interpret dates beyond the year 1999, which could cause a system failure or 
other computer errors, leading to disruptions in operations.  The Partnership
has assessed its specific Y2K issues and has implemented an action plan to 
attempt to remediate any such issues.  The Partnership has modified its
internal software and installed new hardware in order to be Y2K ready.  Such 
changes have already been implemented.  The Partnership has also contacted all 
significant vendors in order to ascertain the status of any third party risks. 
As the Partnership's financial and operational computer systems are not directly
linked to any third party systems, such a direct risk does not appear to be 
present.  At December 31, 1998, the Partnership does not expect to incur 
significant additional costs to complete the implementation of its Y2K 
remediation program.
<PAGE>

<TABLE>
<S>                                                <C>               <C>    
Available Information                                2
Glossary of Terms....................................2
Prospectus Summary...................................5
Certain Risk Factors.................................7                       GORDON & CO.
Description of Gordon
Options                                   
   Terms of Options...............................  12
   Parties to the Option Transaction..............  12
   Exercise Price of Options......................  12
   Renewal of Options.............................  12                     One Gateway Center
   Expiration Prices of Options...................  13
   Repurchase of Gordon Limited Price Options.....  13                Newton, Massachusetts 02458
   Modification of Terms of Options...............  14
   Premiums for Options...........................  14
   Some Differences between Gordon & Co. Options                             (617) 964-6672
     and Other Options............................  14
   Adjustments in Terms...........................  15
   Limitations on Exercise, Transfer and Repurchase
     of Options...................................  17
   Position Limits................................  17
   Evidence of Option Contracts...................  17
   Underlying Securities..........................  18
Buying Gordon Options.............................  20
   Purposes and Risks.............................  20                        GORDON & CO.
   Method of Buying Gordon Options................  22
   Limitations on Option Purchases................  23
Repurchase Agreement in Gordon Options............  23
   General........................................  23                10,000 LIMITED PRICE PUT AND
   Liquidating Sale Transactions..................  23
Exercise of Gordon Options........................  26                        CALL OPTIONS
   General........................................  26
   Tender of Exercise Notice......................  26
   Payment and Delivery...........................  27                         ----------
   Remedies.......................................  27
   The Back-Up System.............................  27                         PROSPECTUS
Federal Income Tax Considerations.................  28
Costs of Options Transactions.....................  29                        ____________
Litigation Relating to Gordon & Co................  31
Organization and Management of Gordon & Co........  31
   Organization...................................  31
   Management.....................................  31
   Executive Compensation.........................  32                       April 23, 1999
   Beneficial Ownership...........................  32
Legal Opinion and Expert Report...................  34
Facsimile of Limited Price Put Option Contract....  34
Facsimile of Limited Price Call Option Contract...  36
Typical Limited Price Options.....................  38
Financial Statements..............................  40                 -------------------------
              ---------------------
     No dealer, salesman or other person has been authorized
to give any information or to make any representations, other
than those contained in this Prospectus, and if given or
made, such information or representations must not be relied
upon.  This Prospectus does not constitute an offer to sell
or the solicitation of an offer to buy limited price options
in any jurisdiction in which such an offer would be
unlawful.  Neither the delivery of this Prospectus nor any
sale made hereunder shall, under any circumstances, create
any implication that the information contained herein is
correct as of any time subsequent to the date hereof.
  All dealers  effecting  transactions  in the  registered
securities,   whether   or  not   participating   in  this
distribution,  may be  required  to deliver a  prospectus.
This  is in  addition  to the  obligation  of  dealers  to
deliver a prospectus when acting as underwriters.
</TABLE>
<PAGE>

                                TABLE OF CONTENTS
                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 13.  Other Expenses of Issuance and Distribution

     The securities offered by this registration statement do not create any 
equity participation in Gordon & Co.  There are no
proceeds from the distribution of Gordon Options other than the premiums which 
may be received for Options which are sold.
Accordingly, there are no expenses of issuance and distribution which are of 
any material consequence to the purchasers of these
Options.  Nonetheless, a reasonably itemized statement of all expenses in 
connection with the registration of these securities is as follows:

         Registration Fees:

            Securities and Exchange Commission                        $24,242.00
            Various States                                             12,710.00
        Printing                                                        2,000.00
        Legal                                                          15,000.00
        Accounting                                                      7,000.00
        Total                                                         $62,452.00

Item 14.  Indemnification of Directors and Officers

     Not applicable

Item 15.  Recent Sales of Unregistered Securities

     Not applicable

Item 16.  Exhibits; Financial Statement Schedules

     (a)  Financial Statements

(1)  Included in Prospectus and incorporated by reference
       Gordon & Co.
       Independent Auditors' Report
       Statements of Financial Condition, December 31, 1998 and 1997
       Statements of Income for the Years Ended December 31, 1998, 1997 and 1996
       Statements of Changes in Partnership Capital for the Years Ended 
              December 31, 1998, 1997 and 1996
       Statements of Cash Flows for the Years Ended December 31, 1998, 1997 and
              1996
       Notes to Financial Statements
       Kezar Limited Partnership
       Independent Auditors' Report
       Statement of Financial Condition, December 31, 1998
       Notes to Statement of Financial Condition
       Not included in Prospectus - The information with respect to selected
       financial data is not included in the
       Prospectus in as much as the securities being offered create no equity 
       interest in the Registrant and the
       inclusion of selected financial data of the Registrant would be  
               inappropriate.


                                                                   II-1
<PAGE>
        (2)  Schedules Included
              Schedule I - Marketable Securities: December 31, 1998 (p. S-3 
               through S-3.5).
              Schedule II - Amounts Receivable from Related Parties and 
                Underwriters, Promoters, and Employees Other than Related
                Parties (S-4)
              Schedule IX - Amounts Payable to Banks: December 31, 1998, 1997 
                and 1996 (p. S-5)
              All other  schedules have been omitted since the information  
                 required is either  disclosed in the notes to the financial
              statements, not applicable to the Registrant or immaterial to its 
                 financial condition.

     (b)  Exhibits
         (3)  A copy of the Restated Articles of Limited Partnership of the 
Registrant are incorporated by reference to Pages S-5.2 through S-5.24 in the 
Registrant's Post-Effective Amendment No. 16 to Form S-1 which was filed with 
the commission on March 6, 1987 (File No. 2-52026).  A First Amendment to the 
Registrant's Restated Articles of Limited Partnership dated as of
January 1, 1991 is incorporated by reference to Pages S-6 through S-6.2 in 
Registrants Post-Effective Amendment No. 4 to Form S-1 which was filed with the 
Commission on March 26, 1991 (File No. 33-16109).  A Second Amendment to the
Registrant's Restated Articles of Limited Partnership dated as of January 1, 
1992 is incorporated by reference to Pages
S-6 through S-6.3 in registrant's Registration Statement on Form S-1 which was 
filed with the Commission on February 24, 1992 (File No. 33-45944).  A Third 
Amendment to the Registrant's Restated Articles of Limited Partnership dated as 
of December 30, 1997 is filed herewith at pages S-6 to S-6.2.

         (4)  Copies of Registrant's  Limited Price Put and Call Option (2) - 
              Included in Prospectus at pages 36-39 and incorporated by
              reference.

         (5)  Opinion of Counsel (1)  (p. S-7)

        (23)  Consents
              (1) Tofias Fleishman Shapiro & Co., P.C. (p. S-8)
              (2) Warren G. Miller, Esq. (p. S-9)

Item 17.  Undertakings

                                                             UNDERTAKINGS

     The undersigned registrant hereby undertakes:

         (1)  To file,  during any period in which  offers or sales are being 
made,  a  post-effective  amendment  to its  registration statement:

              (i) To include any prospectus required by section 10(a)(3) of the 
Securities Act of 1933;

              (ii)To reflect in the prospectus any facts or events arising after
 the effective date of the  registration  statement (or the most recent post-
effective amendment thereof) which,  individually or in the aggregate, represent
a fundamental change in the information set forth in the registration statement;

              (iii)        To include any material information with respect to 
the plan of distribution not previously disclosed in the registration statement
or any material change to such information in the registration statement.

                                                                 II-2

<PAGE>
         (2)  That, for the purpose of determining any liability under the 
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona 
fide offering thereof.

         (3)  To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         Insofar as indemnification for liabilities arising under the Securities
 Act of 1933 may be permitted to directors, officers and controlling persons of 
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange 
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable.



















































                                                                 II-3
<PAGE>
                                  SCHEDULE I
                                  GORDON & CO.
 
                              Marketable Securities
                              Securities Purchased
                       (To Cover Outstanding Call Options)
                                December 31, 1998


                                                       December 31, 1998

<TABLE>
<S>             <C>                               <C>                  <C>              <C>
   Number of     Security                           Cost                 Value            Expiration Date
    Shares      Long Position                                                               of Option
         1,000  3Com Corp.                          $ 48,125.00           $ 44,812.50              5/20/99
         1,000  3Com Corp.                            47,375.00             44.812.50              3/27/99
         1,000  3Com Corp.                            47,500.00             44,812.50              4/27/99
         1,000  3Com Corp.                            47,562.50             44,812.50              5/28/99
           200  American Tel. & Tel.                  14,465.90             15,150.00              6/25/99
           300  American Tel. & Tel.                  22,167.60             22,725.00              4/22/99
          2000  American Tel. & Tel.                 150,659.00            151,500.00              4/26/99
         1,000  Amgen Inc.                           104,812.50            104,562.50              4/28/99
           300  AMR Corp.                             19,223.85             17,812.50              6/16/99
           200  AMR Corp.                             12,953.40             11,875.00              6/17/99
           200  AMR Corp.                             12,128.40             11,875.00              6/28/99
       100,000  Ansama Corp.                         725,000.00            825,000.00               9/6/99
        50,000  Ansama Corp.                         362,500.00            412,500.00             12/20/99
         3,200  Apple Orthodontix Inc.                10,454.40             10,400.00               1/4/00
        89,700  Artra Group Inc.                     504,562.50            375,618.75              6/15/99
        33,800  Artra Group Inc.                     202,800.00            141,537,50              9/12/99
           500  Artra Group Inc.                       3,000.00              2,093.75              9/12/99
         4,800  Artra Group Inc.                      19,200.00             20,100.00              3/21/99
         1,900  Artra Group Inc.                      11,875.00              7,956.25              9/11/99
         3,600  Artra Group Inc.                      19,800.00             15,075.00               8/8/99
         2,000  Amtel Corp.                           28,687.50             30,625.00              6/14/99
           257  Aviation Sales Co.                     9,819.50             10,440.63               1/7/99
           200  Aviation Sales Co.                     7,053.40              8,125.00              6/30/99
         1,000  Barrick Gold Corp.                    22,017.00             19,500.00              5/20/99
           500  Barrick Gold Corp.                    10,571.00              9,750.00              5/24/99
         4,000  Brown Group Inc.                      67,436.75             70,250.00              5/24/99
         2,000  Brown Group Inc.                      33,721.50             35,125.00              8/13/99
         1,100  Brown Group Inc.                      19,268.70             19,318.75              8/19/99
         1,000  Buffets Inc.                          11,625.00             11,037.50              9/26/99
        12,000  Cambridge Tech. Part.                253,768.75            265,500.00              9/11/99
         1,000  Cambridge Tech. Part.                 21,375.00             22,125.00              6/24/99
         1,000  Cambridge Tech. Part.                 22,750.00             22,125.00             12/25/99
         1,000  Cambridge Tech. Part.                 23,031.25             22,125.00              6/30/99
         7,000  Chromatics Color Sci.                 37,500.00             55,343.40               4/9/99
         5,000  Chromatics Color Sci.                 27,437.50             39,531.00              5/10/99
         8,000  Chromatics Color Sci.                 46,000.00             63,249.60              5/30/99
        10,000  Chromatics Color Sci.                 69,840.61             79,062.00              5/11/99
         9,000  Chromatics Color Sci.                 71,937.60             71,155.80              4/22/99
           400  Ciena Corporation                      7,150.00              5,850.00               6/4/99
           400  Ciena Corporation                      7,075.00              5,850.00              12/4/99
           400  Ciena Corporation                      5,500.00              5,850.00             12/20/99
        19,200  Colonial Comm. Corp.                  43,200.00             43,799.04               7/8/99
        79,400  Colonial Comm. Corp                  178,650.00            183,612.50               4/9/99
         2,500  Columbia Labs Inc.                     7,692.50              7,656.25             10/23/99
</TABLE>

                                                   S-3

<PAGE>
<TABLE>
<CAPTION>

                                                                                                SCHEDULE I
                                                                                                 continued
<S>             <C>                      <C>                    <C>                     <C> 

Number of       Security                   Cost                  Value                   Expiration Date
Shares          Long Position                                                               of Option
         2,500  Columbia Labs Inc.                     9,212.50              7,656.25             10/31/99
         3,000  Columbia Labs Inc.                     8,863.50              9,187.50               1/4/00
         1,000  Com 21 Inc.                           18,906.25             21,000.00              4/30/99
         2,000  Com 21 Inc.                           34,830.00             42,000.00              3/16/99
         2,000  Com 21 Inc.                           37,048.80             42,000.00              3/20/99
        47,000  Comforce Group                       382,408.00            252.625.00              9/12/99
        42,500  Comforce Group                       201,875.00            228.437.50              8/27/99
           300  Comforce Group                         3,941.70              1,612.50              3/22/99
           300  Compaq Computer Corp.                 12,511.35             12,600.00              4/13/99
           500  Compaq Computer Corp.                 20,877.25             21,000.00              4/13/99
           500  Compaq Computer Corp.                 20,877.25             21,000.00              4/13/99
         1,000  Compaq Computer Corp.                 41,735.75             42,000.00              4/13/99
           500  Compaq Computer Corp.                 21,008.50             21,000.00              5/14/99
           100  Compaq Computer Corp.                  4,201.70              4,200.00              5/14/99
           100  Compaq Computer Corp.                  4,201.70              4,200.00              5/14/99
           200  Compaq Computer Corp.                  8,403.40              8,400.00              5/14/99
           500  Compaq Computer Corp.                 20,477.25             21,000.00              6/24/99
         1,500  Compaq Computer Corp.                 66,463.00             63,000.00              4/19/99
           100  Compaq Computer Corp.                  4,439.20              4,200.00              4/19/99
           100  Compaq Computer Corp.                  4,439.20              4,200.00              4/19/99
           500  Compaq Computer Corp.                 22,196.00             21,000.00              4/20/99
           500  Compaq Computer Corp.                 22,196.00             21,000.00              4/20/99
           100  Compaq Computer Corp.                  4,439.20              4,200.00              4/20/99
           100  Compaq Computer Corp.                  4,439.20              4,200.00              4/20/99
           500  Compaq Computer Corp.                 21,414.75             21,000.00              4/26/99
           500  Compaq Computer Corp.                 21,039.75             21,000.00              5/27/99
         1,000  Delia's Inc.                          12,500.00             12,500.00              9/26/99
         2,000  Dell Computer Corp.                  149,150.00            146,375.00              4/28/99
           400  Delta Airlines Inc.                   20,656.80             20,800.00              6/16/99
           300  Delta Airlines Inc.                   15,567.60             15,600.00              6/17/99
           200  Delta Airlines Inc.                   10,253.40             10,400.00              6/28/99
           200  Delta Airlines Inc.                   10,253.40             10,400.00              6/30/99
        50,000  Digital Solutions Inc.                81,250.00             59,375.00              7/11/99
        50,000  Digital Solutions Inc.                68,750.00             59,375.00             11/21/99
         2,000  Disc Graphics                          6,750.00              8,875.00              5/12/99
           500  EMC Corp. (Mass.)                     40,196.00             42,500.00              4/14/99
           500  EMC Corp. (Mass.)                     40,664.75             42,500.00              4/15/99
           500  EMC Corp. (Mass.)                     41,227.25             42,500.00              4/27/99
         1,000  EntreMed Inc.                         20,812.50             21,000.00              9/26/99
         5,000  Fischer Imaging Corp.                 33,857.50             10,625.00             10/20/99
        10,000  Fischer Imaging Corp.                 72,070.00             21,250.00              6/21/99
           500  Fleet Financial Group                 21,789.75             22,343.75              5/16/99
         1,000  Fleet Financial Group                 43,923.25             44,687.50              4/19/99
           500  Fleet Financial Group                 22,321.00             22,343.75              4/27/99
           500  Fleet Financial Group                 22,571.00              22,33.75              5/29/99
         2,000  Fremont General Corp                  47,034.00             50,375.00              6/29/99
         1,000  General Instrument Corp               34,329.50             33,937.50              5/21/99
         1,000  General Instrument Corp               34,767.00             33,937.50              7/26/99
         1,750  GP Strategies Corp.                   13,125.00             26,250.00              11/3/99
           400  Great Lakes Chem. Corp                15,881.80             16,000.00              6/24/99
         3,000  Halter Marine Group                   14,488.50             14,625.00               1/4/00
            10  Heller Financial Inc.                  6,771.50              8,250.00             12/28/99

</TABLE>

                                                          S-3.1

<PAGE>   
<TABLE>
<CAPTION>
                                                                                          SCHEDULE I
                                                                                            continued
<S>            <C>                                <C>                  <C>              <C> 

  Number of     Security                           Cost                 Value            Expiration Date
    Shares      Long Position                                                               of Option
         2,000  Hollis-Eden Pharm. Inc.               24,500.00             37,000.00              7/27/99
         3,000  Hollis-Eden Pharm. Inc.               36,375.00             55,500.00             10/20/99
           900  IDT Corporation                       14,062.50             13,837.50               7/6/99
         1,000  IDT Corporation                       15,500.00             15,375.00              9/25/99
        10,000  Infinity Co. Inc.                                            1,250.00                  n/a
                                           -
        12,000  Info. Resource Eng.                   44,850.00            111,750.00              9/12/99
         2,500  Info. Resource Eng.                   21,406.25             23,281.25              9/13/99
        10,000  Integrated Circuit Sys.              146,250.00            176,250.00              5/12/99
        25,000  Interallied Restau. Grp.              71,875.00            106,250.00             11/10/99
        30,000  Interallied Restau. Grp.             105,000.00            127,500.00             11/16/99
        35,000  Interallied Restau. Grp.             135,625.00            148,750.00             11/28/99
        45,400  Interallied Restau. Grp.             192,950.00            192,950.00              6/29/99
           500  Intimate Brands Inc.                  12,789.75             14,937.50              6/28/99
         1,000  Intimate Brands Inc.                  28,204.50             29,875.00              9/18/99
           500  Intimate Brands Inc.                  14,164.75             14,937.50               7/5/99
           600  JW Genesis Fin. Corp.                  3,460.20              3,562.50               1/4/99
           900  Longs Drug Stores Corp.               29,565.30             33,750.00              5/31/99
           600  Longs Drug Stores Corp.               20,747.70             22,500.00               6/2/99
         2,000  Longs Drug Stores Corp.               69,471.50             75,000.00               6/4/99
         1,000  Longs Drug Stores Corp.               34,892.00             37,500.00               6/7/99
           500  Longs Drug Stores Corp.               18,571.00             18,750.00              6/16/99
           500  Longs Drug Stores Corp.               18,071.00             18,750.00              6/28/99
           500  Longs Drug Stores Corp.               18,946.00             18,750.00               7/1/99
         4,500  Luxottica Group SPA                   49,107.75             54,000.00              8/19/99
         1,000  Luxottica Group SPA                   10,892.00             12,000.00              8/28/99
         4,000  Luxottica Group SPA                   40,818.00             48,000.00               9/5/99
         5,000  Luxottica Group SPA                   51,897.50             60,000.00               9/9/99
         2,000  Luxottica Group SPA                   21,534.00             24,000.00              9/13/99
         1,000  Luxottica Group SPA                   11,017.00             12,000.00              9/16/99
         2,000  Luxottica Group SPA                   23,346.50             24,000.00              9/19/99
         3,000  Maverick Tube Corp.                   15,375.00             16,687.50               1/4/00
         2,000  Maxwell Shoe Inc.                     25,000.00             21,875.00              12/4/99
           500  Maxwell Shoe Inc.                      6,000.00              5,468.75              9/12/99
           300  May Dept. Stores Co.                  18,061.35             18,112.50               7/5/99
         5,000  Micromuse Inc.                       100,850.00             97,500.00              4/16/99
         5,000  Miravant Medical Tech.                75,000.00             64,375.00               4/5/99
         2,000  Motorola, Inc.                       122,909.00            122,125.00              3/29/99
           500  Motorola, Inc.                        30,571.00             30,531.25              3/29/99
         2,000  Neopharm, Inc.                        21,284.00             24,250.00               9/9/99
        25,000  Neopharm, Inc.                       270,312.50            303,125.00              4/13/99
         1,000  Nine West Group Inc.                  12,079.50             15,562.50             12/15/99
        13,500  Nine West Group Inc.                 167,010.75            210,093.75               9/9/99
         7,000  Nine West Group Inc.                  87,806.50            108,937.50              9/10/99
         7,000  Nine West Group Inc.                  86,181.50            108,937.50              9/11/99
         1,500  Nine West Group Inc.                  18,494.25             23,343.75             12/21/99
         1,000  Nine West Group Inc.                  12,239.50             15,562.50             12/25/99
         2,000  Nine West Group Inc.                  24,534.00             31,125.00              6/29/99
           500  Nine West Group Inc.                   6,602.25              7,781.25              9/19/99
         1,000  Novellus Systems Inc.                 57,937.50             49,500.00              6/29/99
           500  OKC Ltd. Dep. Unit                                                                     n/a
                                           -                     -
         1,400  Oxigene Inc.                          23,161.82             15,050.00                  n/a
        50,200  Oxigene Inc. Warrant                  53,263.42             94,125.00                  n/a
         5,000  Parker Drilling Co.                   15,710.00             15,937.50               1/4/00
         1,000  Payless Shoe Source Inc.              46,767.00             47,375.00              5/18/99
         3,000  Payless Shoe Source Inc.             143,688.50            142,125.00              5/19/99
</TABLE>

                                                  S-3.2

<PAGE>
<TABLE>
<CAPTION>

                                                                                           SCHEDULE I
                                                                                            continued
<S>            <C>                               <C>                  <C>               <C>   

  Number of     Security                           Cost                 Value            Expiration Date
    Shares      Long Position                                                               of Option
           500  Payless Shoe Source Inc.              24,789.75             23,687.50              5/20/99
         6,500  Payless Shoe Source Inc.             312,775.50            307,937.50              5/24/99
           500  Payless Shoe Source Inc.              23,571.00             23,687.50              5/25/99
         1,500  Payless Shoe Source Inc.              74,275.50             71,062.50              5/27/99
         1,000  Payless Shoe Source Inc.              49,735.75             47,375.00              5/28/99
         1,900  Payless Shoe Source Inc.              95,694.80             90,012.50              5/31/99
         1,500  Payless Shoe Source Inc.              67,025.50             71,062.50              6/10/99
           500  Payless Shoe Source Inc.              21,446.00             23,687.50               7/6/99
         1,000  PennzEnergy Co.                       15,875.00             16,312.50              9/26/99
         1,000  Pennzoil-Quaker State Co.             15,875.00             14,750.00              9/26/99
             5  Pfizer Incorporated                    6,885.75             13,875.00              4/20/99
             5  Pfizer Incorporated                    8,015.75              3,437.50              1/18/99
        10,000  Pharmerica Inc.                       41,250.00             60,000.00              8/29/99
         5,000  Pharmerica Inc.                       21,250.00             30,000.00              8/30/99
         1,000  Pier 1 Imports Inc.                   10,579.50              9,687.50               6/7/99
         4,000  Pier 1 Imports Inc.                   35,818.00             38,750.00             12/22/99
         2,000  Pier 1 Imports Inc.                   18,659.00             19,375.00             12/25/99
         1,000  Polo Ralph Lauren                     18,767.00             19,187.50               7/6/99
         1,000  Polo Ralph Lauren                     19,204.50             18,187.50               7/7/99
        10,000  Power Efficiency Corp.                82,500.00             61,250.00              7/11/99
       100,000  Power Efficiency Corp.               606,250.00            612,500.00              9/15/99
        50,000  Power Efficiency Corp.               303,125.00            306,250.00              9/19/99
        20,000  Power Efficiency Corp.               110,000.00            122,500.00             12/20/99
         1,000  Rambus Inc.                          103,062.50             96,250.00              3/20/99
           500  Rambus Inc.                           48,468.75             48,125.00              4/27/99
           500  Rambus Inc.                           47,000.00             48,125.00              4/29/99
         2,000  Reuters Holding PLC                  126,343.75            126,750.00              5/27/99
           500  Reuters Holding PLC                   31,750.00             31,687.50              5/27/99
           100  Reuters Holding PLC                    6,350.00              6,337.50              5/27/99
           200  Reuters Holding PLC                   12,700.00             12,675.00              5/27/99
         3,000  Sensormatics Elect. Corp.             24,801.00             20,812.50              12/4/99
         2,000  Shoe Carnival Inc.                    20,250.00             22,250.00             11/20/99
         1,000  Shoe Carnival Inc.                    10,375.00             11,125.00              8/13/99
         2,000  Shoe Carnival Inc.                    19,000.00             22,250.00             12/12/99
         2,000  Shoe Carnival Inc.                    18,625.00             22,250.00             12/13/99
         4,000  Shoe Carnival Inc.                    39,187.50             44,500.00             12/14/99
         1,000  Shoe Carnival Inc.                    10,375.00             11,125.00             12/27/99
         1,000  Shoe Carnival Inc.                    10,750.00             11,125.00              9/23/99
          1000  Shoe Carnival Inc.                    10,843.75             11,125.00              9/24/99
           500  Shoe Carnival Inc.                     5,531.25              5,562.50               1/3/00
         1,000  Shoe Carnival Inc.                    11,125.00             11,125.00              9/26/99
         1,000  Shoe Pavilion                          6,250.00              7,500.00               1/2/00
         1,000  Shoe Pavilion                          7,187.50              7,500.00               1/4/99
       116,700  Sierra Home Svc. Warrant                                                               n/a
                                           -                     -
         3,000  Sirena Apparel Group Inc.             19,237.50             22,500.00             12/12/99
         1,000  Sirena Apparel Group Inc.              7,437.50              7,500.00               1/2/00
         3,000  Sirena Apparel Group Inc.             22,443.75             22,500.00               1/3/00
         3,000  Sirena Apparel Group Inc.             23,562.50             22,500.00               1/4/00
        30,000  Softnet Systems Inc.                 240,000.00            521,250.00              6/23/99
        10,000  Softnet Systems Inc.                 105,140.00            173,750.00               6/4/99
        49,750  Softnet Systems Inc.                 693,980.00            861,278.75              6/28/99
        47,000  Softnet Systems Inc.                 658,000.00            816,625.00              6/28/99
         1,000  Sotheby's Holdings Inc.               39,767.00             32,000.00               1/1/00
         2,000  Stolt Comex Seaway SA                 13,125.00             13,500.00               1/4/00

</TABLE>


                                                  S-3.3

<PAGE>
<TABLE>
<CAPTION>

                                               
                                                                                           SCHEDULE I
                                                                                            continued
<S>            <C>                                <C>                  <C>              <C>    
  Number of     Security                           Cost                 Value            Expiration Date
    Shares      Long Position                                                               of Option
         1,000  SUN Microsystems Inc.                 84,343.75             85,625.00              3/20/99
         1,000  SUN Microsystems Inc.                 85,250.00             85,625.00              4/28/99
         1,000  Tele-Comm. Inc.                       53,312.50             55,312.50              4/22/99
         1,000  Tele-Comm. Inc.                       53,500.00             55,312.50              4/22/99
           400  Tele-Comm. Inc.                       21,375.00             22,125.00              4/26/99
           500  Tele-Comm. Inc.                       26,718.75             27,656.25              4/26/99
         1,500  Tele-Comm. Inc.                       80,968.75             82,968.75              3/28/99
           100  Tele-Comm. Inc.                        5,325.00              5,531.25              3/28/99
             6  Telefonos De Mexico Adr                                         14.06                  n/a
                                           -
         1,000  The Limited Inc.                      25,642.00             29,125.00              6/28/99
           500  The Limited Inc.                      13,914.75             14,562.50               7/5/99
         3,000  Timberland Co.                       112,863.50            136,687.50              6/14/99
           800  Timberland Co.                        31,213.60             36,450.00              6/15/99
           600  Timberland Co.                        22,922.70             27,337.50              6/16/99
           500  Timberland Co.                        19,102.25             22,781.25              6/17/99
           500  Timberland Co.                        17,633.50             22,781.25              6/24/99
         2,500  Timberland Co.                        83,261.25            113,906.25              6/29/99
         2,100  Timberland Co.                        72,835.70             95,681.25              6/30/99
         1,000  Timberland Co.                        36,642.00             45,562.50               7/5/99
         1,000  TLC Laser Center, Inc.                13,625.00             20,500.00              2/13/99
        15,000  Total Film Group Inc.                 47,812.50             57,187.50              7/21/99
        60,000  Total Film Group Inc.                172,500.00            228,750.00             12/20/99
       100,000  Transmedia Europe Inc.               150,000.00            134,380.00             11/24/99
       100,000  Tristar Corp.                        550,000.00            631,250.00               6/4/99
       100,000  Tristar Corp.                        562,500.00            631,250.00              9/13/99
         3,000  Triton Energy Ltd.                    22,926.00             23,812.50               1/4/00
           200  UAL Corporation                       12,353.40             11,937.50              6/17/99
         2,800  Unidigital Inc.                       12,250.00             14,350.00             10/26/99
         2,000  Unisys Corporation                    69,627.75             68,875.00              4/27/99
           500  Unisys Corporation                    17,446.00             17,218.75               7/8/99
           300  US Airways Group Inc.                 15,680.10             15,600.00              6/17/99
           200  US Airways Group Inc.                  9,503.40             10,400.00              6/22/99
           400  US Airways Group Inc.                 19,219.30             20,800.00              6/23/99
           200  US Airways Group Inc.                 10,453.40             10,400.00              6/28/99
           200  US Airways Group Inc.                 10,215.90             10,400.00              6/30/99
           500  US Airways Group Inc.                 26,289.75             26,000.00               7/7/99
         1,000  Value City Dept. Stores               12,017.00             13,937.50              9/16/99
         1,000  Value City Dept. Stores               11,892.00             13,937.50             12/28/99
           500  Value City Dept. Stores                6,383.50              6,968.75              9/25/99
         2,000  Value City Dept. Stores               26,409.00             27,875.00               1/4/00
         1,000  Valuevision Intnl. Inc.                4,812.50              7,031.20              10/4/99
         1,000  Veramark Tech. Inc.                    7,875.00              5,750.00              2/26/99
         1,000  Vesta Insurance Grp. Inc.              6,017.00              6,000.00              9/26/99
         1,000  Vesta Insurance Grp. Inc.              5,829.50              6,000.00               1/4/00
         1,000  Vicor Corporation                      7,937.50              9,000.00             12/21/99
         1,000  Vicor Corporation                      8,125.00              9,000.00               1/1/00
         1,000  Vicor Corporation                      8,500.00              9,000.00              9/24/99
           900  Vicor Corporation                      7,312.50              8,100.00               1/2/00
         1,000  Vicor Corporation                      8,892.00              9,000.00               1/4/00
           500  Wolverine World Wide                   6,633.50              6,625.00              9/24/99
         3,000  XCL Ltd.                              14,854.50              5,625.00               4/5/99
         2,500  Youth Services Intnl.                 25,962.50              9,531.25              1/20/99
                Inc.
         8,100  Zila Pharm. Inc.                      52,650.00             79,987.50              7/18/99

                Total Securities                 $15,670,109.65        $16,934,516.73
</TABLE>


                                                  S-3.4
<PAGE>
                                  SCHEDULE I
                                  GORDON & CO.
 
                              Marketable Securities
                        Securities Sold But Not Purchased
                       (To Cover Outstanding Put Options)
                                December 31, 1998

                                                       December 31, 1998

<TABLE>
<S>            <C>                             <C>                     <C>              <C>  
 
  Number of     Security                        Sold Short              Value            Expiration Date
    Shares      Long Position                                                               of Option

         1,000  America Online                      $159,977.66           $160,000.00        2/28/99
         1,500  Children's Place                      38,623.71             37,688.00        4/29/99
           800  Children's Place                      20,699.31             20,100.00        9/26/99

                Total Securities                   $ 219,300.68          $ 217,788.00

</TABLE>































                                                                 S-3.5
<PAGE>
                                   SCHEDULE II
                                  Gordon & Co.
                               ___________________

                     Amounts Receivable from Related Parties
                   And Underwriters, Promoters, and Employees
                           Other than Related Parties

<TABLE>
<CAPTION>

- --------------------------------------------------------- ----------------------- -- --------------------------
 
                                                                                            Balance at
                                                                Deductions               December 31, 1998
                                                          -----------------------    --------------------------
<S>                    <C>               <C>            <C>         <C>            <C>           <C>

                          Balance at
                         December 31,                    Amounts      Amounts                       Not
Name of debtor               1997         Additions     collected   written off     Current       current
- -----------------------------------------------------------------------------------------------------------------------------------

Stanley Gordon Trust
For the Benefit of
Harriett S. Gordon,
pursuant to a
secured demand note
collateral agreement
bearing interest at
2% and fully col-
lateralized by U.S.
Treasury notes
with a maturity of
January 31, 1998          $1,100,000        $-0-       $1,100,000      $-0-          $-0-          $-0-





- --------------------------------------------------------- ----------------------- -- --------------------------
 
                                                                                            Balance at
                                                                Deductions               December 31, 1997
                                                          -----------------------    --------------------------

                          Balance at
                         December 31,                    Amounts      Amounts                       Not
Name of debtor               1996         Additions     collected   written off     Current       current
- -----------------------------------------------------------------------------------------------------------------------------------

Stanley Gordon Trust
For the Benefit of
Harriett S. Gordon,
pursuant to a
secured demand note
collateral agreement
bearing interest at
2% and fully col-
lateralized by U.S.
Treasury notes
with a maturity of
January 31, 1998          $1,100,000        $-0-          $-0-         $-0-       $1,100,000       $-0-

</TABLE>








                                                                  S-4

<PAGE>
<TABLE>
<CAPTION>

                                                              SCHEDULE IX
                                                             Gordon & Co.
                               Year End                        During the Year Ended
                               ---------------------------     ---------------------------------------------------

                                 Weighted                                    Average*
                                                                             -------------------------------------
                                 Amount        Average     Maximum Amount
<S>                           <C>           <C>             <C>              <C>                    <C>   

Description                    Outstanding  Interest Rate    Outstanding      Amount Outstanding     Interest Rate
Amounts Payable to
 Banks:
December 31, 1998..........   $   -0-            N/A      $           -0-          $    -0-              N/A
December 31, 1997..........       -0-            N/A      $           -0-               -0-              N/A
December 31, 1996..........       -0-            N/A          $   350,000               -0-              N/A
_______________
v........Average borrowings were calculated using the average month-end borrowings outstanding, and the average interest rates were
     calculated by dividing the interest expense for such borrowings by the average borrowings outstanding.
</TABLE>
































                                       S-5
<PAGE>
                                  Gordon & Co.
                       a Massachusetts Limited Partnership
                             ______________________

THIRD AMENDMENT TO RESTATED ARTICLES OF LIMITED PARTNERSHOP ORIGINALLY DATED AS 
                               OF JANUARY 1, 1987
                       ___________________________________

         Acting pursuant to ARTICLE NINE, section 9.3 of the Restated Articles 
of Limited Partnership of Gordon & Co. (the "Restated
Articles") dated as of January 1, 1987, as amended by a First Amendment 
effective as of January 1, 1991, and by a Second Amendment
dated as of January 1, 1992, Kezar Limited Partnership, the sole general partner
of Gordon & Co. and the owner of more than fifty-one
(51%) percent of the capital of Gordon & Co., does hereby further amend the 
Restated Articles as follows:
         I.  Stanley Gordon, a Special Limited Partner of Gordon & Co., died on
June 9, 1997.  Article Five, Section 5.2(e) of the
Restated Articles provides that the legatees of a deceased limited partner to 
whom that deceased's limited partner's interest is
distributable by will shall become limited partners of the partnership.  
Stanley Gordon's interest as Special Limited Partner of the
partnership passed by the terms of his will to two testamentary trusts known as 
1) Trust under Article Fifth B of the will of Stanley
Gordon f/b/o Harriett S. Gordon.
         Accordingly, effective as of June 9, 1997 the two aforesaid trusts are 
designated as Special Limited Partners of Gordon & Co.
         The rights and obligations of each trust as a Special Limited Partner 
shall be identical to the rights and obligations that
Stanley Gordon formerly enjoyed and assumed as a Special Limited Partner of 
Gordon & Co., including, without limitation, the right to
receive annually, without regard to the amount of the Net Income or Net Loss of 
the Partnership, as a guaranteed payment for the use

                                       S-6
<PAGE>
of the trust's capital within the meaning of Section 707(a) of the Code, an 
of the trust's capital within the meaning of Section 707(a) of the Code, an 
amount equal to ten (10%) of the Average Capital of the
trust in the Partnership during the year.
         II.  Pursuant to Article Five Section 5.2(c) of the Restated Articles, 
David Miller withdraws as a limited partner effective as of December 31, 1997,
and his entire capital account shall be distributed to him as soon as 
practicable after that date.
         III.  Pursuant to Article Three Section 3.5 of the Restated Articles, 
the following persons are admitted as Limited Partners of the Partnership 
effective January 1, 1998:
         Allison D. Salke
         1308 Walnut Street
         Newton, MA  02461

         Isabella Manilov
         5 Young Path
         Newton, MA 02459

   The effective dates of the various sections of this amendment are as follows:
         As to Section I            June 9, 1997
         As to Section II  December 31, 1997
         As to Section III January 1, 1998
         Executed under seal on this 30 day of December, 1997.
                                    Kezar Limited Partnership
                                   (General Partner of Gordon & Co.)



                                    By___________________________
                                    Warren G. Miller, sole Trustee of
                                    The Salke Family Trust
                                    General Partner of Kezar Limited Partnership





                                      S-6.1
<PAGE>
                         COMMONWEALTH OF MASSACHUSETTS

SUFFOLK, SS                                           Boston, December 31, 1998

         Personally appeared before me Warren G. Miller, who, being duly sworn, 
acknowledged that he had executed the above Third Amendment to the Restated 
Articles of Limited Partnership of Gordon & Co. and that the statements therein 
set forth are true


                                        ___________________________Notary Public
                                            Mary Lou Barbagallo

                                            My commission expires:  July 1, 2005






























                                      S-6.2
<PAGE>
Gordon & Co.
One Gateway Center
Newton, Massachusetts 02458

In re:  Gordon Limited Price Put and Call Options

Gentlemen:

     I have addressed myself to the questions of law concerning the legality of 
the securities registered by your company with the
Securities and Exchange Commission by a Registration Statement dated March 25, 
1999 concerning "Limited Price Put and Call Options".
In my opinion, based upon current laws, regulations, rulings, decisions and 
policies of the Securities and Exchange Commission, all
of which are subject to change at any time, you have legal right to register the
securities described in the Registration Statement,
and they will when sold be legally issued, fully paid and non-assessable, and 
upon issuance thereof there will be a binding
obligation on your company as registrant to perform the obligation of all 
options you issue, including an obligation to repurchase
all options you issue, in accordance with the repurchase agreement set forth in
the options and in the Prospectus under the heading "Repurchase Agreement in 
Gordon Options".

     I advise you further that, in my opinion, based upon current laws,
regulations, rulings, court decisions and policies of the
Internal Revenue Service and upon certain private rulings issued to Gordon & Co.
by the Internal Revenue Service, all of which are
subject to change at any time, all material federal income tax consequences to 
buyers of Gordon Options are as set forth in the
Prospectus Section of the Registration Statement entitled "Federal Income Tax 
Considerations".

     Neither this opinion nor the discussion in the Prospectus under the caption
"Federal Income Tax Considerations" constitutes tax
advice to any purchaser of a Gordon Option.  That discussion does not address 
all aspects of federal income taxation that may be
relevant to particular holders of Gordon Options in light of their personal 
investment or tax circumstances or in light of the
particular options transactions in which they may engage.  Neither does the 
discussion explain state income tax consequences which may also be significant.

     As you know, I am the trustee of The Salke Family Trust which is the 
general partner of Kezar Limited Partnership, the general partner of Gordon &
Co.



 
______________________________________
WARREN G. MILLER, Esquire



Boston, Massachusetts
March 15, 1999











                                       S-7
<PAGE>
INDEPENDENT AUDITORS' CONSENT AND REPORT ON SCHEDULES

     We consent to the use in this First Pre- Effective Amendment to the 
Registration Statement of Gordon & Co. on  Form S-1 of our report dated 
January 22, 1999 and to our report on the Balance Sheet of Kezar Limited 
Partnership dated January 22, 1999, appearing in the Prospectus which is a part
of such Registration Statement as amended, and to the reference to us under the 
heading  "Legal Opinion and Expert Report" in such Prospectus.

     Our audit of the financial statements referred to in our aforementioned 
reports also included the financial statement schedules
of Gordon & Co. as of December 31, 1998 and for the year then ended, and the 
Balance Sheet of Kezar Limited Partnership as of
December 31, 1998, listed in Item 16(a)(1) and 16(a)(2) of Part II of the 
Registration Statement.  These financial statement
schedules are the responsibility of the Partnership's management.  Our 
responsibility is to express an opinion based on our audit.
In our opinion, such financial statement schedules, when considered in relation 
to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.



TOFIAS FLEISHMAN SHAPIRO & CO., P.C.



Cambridge, Massachusetts
April 23, 1999




























                                       S-8

<PAGE>

CONSENT OF WARREN G. MILLER

GORDON & CO.

     I hereby consent to the use in this Registration Statement of Gordon & Co. 
of my opinion dated March 25, 1999 and to the reference to me under the heading 
"Legal Opinion and Expert Report" in the Prospectus which is a part of such 
Registration Statement.



 
____________________________________
WARREN G. MILLER, Esquire



Boston, Massachusetts
March 25, 1999









































                                       S-9

<PAGE>
SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, this 
registration statement of Gordon & Co. has been signed below by
the following persons in the capacities and on the dates indicated.

<TABLE>
<S>           <C>                                           <C>                          <C>   
                         Signature                                   Title                     Date

                                                             Principal Executive,
                                                                 Financial and
                                                              Accounting Officer          March 25, 1999
            ___________________________________

                     Michael B. Salke



                 KEZAR LIMITED PARTNERSHIP

                                                              General Partner of
                                                                  the Issuer
By______________________________________                                                  March 25, 1999
 

                   Warren G. Miller, Trustee

as he is Trustee of the
Salke Family Trust, its
General Partner

</TABLE>



























                                                                 S-10



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