GORDON & CO
S-1/A, 2000-03-08
FINANCE SERVICES
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     As filed with the Securities and Exchange Commission-subject to change

                                                              File No. 333-75067
- -------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                          Post-Effective Amendment No. 1
                                       to
                                    FORM S-1
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                                -----------------

                                  GORDON & CO.
                       a Massachusetts Limited Partnership
             (Exact name of registrant as specified in its charter)
Massachusetts                        6218                             04-2106089
(State or other jurisdiction   (Primary Standard Industrial   (I.R.S Employer
of incorporation or organization) Classification Code Number)Identification No.)

                               One Gateway Center
                           Newton, Massachusetts 02458
                                 (617) 964-6672
 (Address,including zip code, and telephone number, including area code, of
registrant's principal executive offices)
                                -----------------
                                ALLISON D. SALKE
                                  GORDON & CO.
                               One Gateway Center
                           Newton, Massachusetts 02458
                                 (617) 964-6672
 (Name, address, including zip code, and telephone number, including area code,
of agent for service)
                               ------------------
                                    Copy to:
                             Warren G. Miller, Esq.
                                 15 Court Square
                           Boston, Massachusetts 02108
                                 (617) 227-6493
                               ------------------
<PAGE>
                                  GORDON & CO.
                                 --------------
           Cross Reference Sheet Between Items of S-1 and Prospectus
<TABLE>
<CAPTION>
                  Registration Statement
                     Item and Heading                           Prospectus Caption
                     ----------------                           ------------------
<S>                                                     <C>
1.      Forepart of the Registration Statement and
         Outside Front Cover Page of Prospectus......   Facing Page; Cover Page
2.      Inside Front and Outside Back Cover Pages
         of Prospectus...............................   Inside Front and Outside Back Cover Pages
3.      Summary Information, Risk Factors, and
         Ratio of Earnings to Fixed Charges..........   Prospectus Summary (p. 5); Risk Factors
                                                         (p. 7)
4.      Use of Proceeds..............................          *
5.      Determination of Offering Price..............          *
6.      Dilution.....................................          *
7.      Selling Security Holders.....................          *
8.      Plan of Distribution.........................          *
9.      Description of Securities to be Registered...   Description of Gordon Options (p. 12)
10.     Interests of Named Experts and Counsel.......   Organization and Management of Gordon & Co.
                                                         (p. 31)
11(a).  Description of Business......................   Description of Gordon Options (p. 12)
11(b).  Description of Property......................          *
11(c).  Legal Proceedings............................   Litigation Relating to Gordon & Co. (p. 31)
11(d).  Market Price of and Dividends on
         Registrant's Common Equity
         and Related Stockholder Matters.............          *
11(e).  Financial Statements.........................   Financial Statements (p. 42)
11(f).  Selected Financial Data......................   (p. 42)
11(g).  Supplementary Financial Information..........          *
11(h).  Management's Discussion and Analysis of
         Financial Condition and Results of
         Operations..................................          *
11(i).  Changes In and Disagreements With
         Accountants on Accounting Matters and
         Financial Disclosure........................          *
11(j).  Directors and Executive Officers.............   Organization and Management of Gordon & Co.
                                                         (p. 31)
11(k).  Executive Compensation.......................   Organization and Management of Gordon & Co.
                                                         (p. 31)
11(l).  Security Ownership of Certain Beneficial
         Owners and Management.......................   Organization and Management of Gordon & Co.
                                                         (p. 31)
11(m).  Certain Relationships and Related
         Transactions................................   Organization and Management of Gordon & Co.
                                                         (p. 31)
12.     Disclosure of Commission Position on
         Indemnification for Securities Act
         Liabilities.................................          *

- -------------------
*Not applicable
</TABLE>
<PAGE>
                                  GORDON & CO.

                    10,000 LIMITED PRICE PUT AND CALL OPTIONS

 Gordon  Limited  Price  Options are put and call  options.  Each  option
relates to a  particular  underlying security  that is listed on a national
securities  exchange or quoted on an automated  quotation  system of a national
securities  association  (NASDAQ).  Gordon & Co. also issues its options on
securities  issued by the United States of America  and on  standardized  stock
options  and  standardized  stock  index  options  that are  listed on a
national securities exchange.

         The  purchaser  of a Gordon  Option  negotiates  the price or premium
with Gordon & Co. As a general rule the premium  ranges  from 11 1/2 to 30% of
the market  value of the  underlying  security  when it is  listed on a national
securities  exchange and from 15 1/2 to 40% of its market  value when the
underlying  security is listed on NASDAQ.  This general rule does not apply to
Gordon  Options  issued on stock  options or stock index  options.  Gordon & Co.
and the purchaser negotiate those premiums specially.

         Gordon  Options  do not trade on any  recognized  market.  The
purchaser  of a Gordon  Option  may be able to realize its value only by
reselling it to Gordon & Co.

         Gordon  Options are  speculative  securities  that  involve a high
degree of risk.  The  purchaser of a Gordon Option must be prepared to sustain
a total loss of the premium he pays.  The  discussion  at page 7 of this
prospectus describes many of the Risk Factors that pertain to Gordon Options.

         Neither  the  Securities  and  Exchange  Commission  nor any  state
securities  commission  has  approved  or disapproved  of these  securities or
passed upon the adequacy or accuracy of this  Prospectus.  Any  representation
to the contrary is a criminal offense.

<TABLE>
<S>                                                            <C>                 <C>                  <C>
- -------------------------------------------------------------- -------------------- ------------------- --------------------
                                                                                       Underwriting
                                                                    Price to          Discounts and         Proceeds to
                                                                    Public(1)          Commissions           Issuer(2)
- -------------------------------------------------------------- -------------------- ------------------- --------------------
- -------------------------------------------------------------- -------------------- ------------------- --------------------
Per                                                                       $8,000           None                    $8,000
Option........................................................
- -------------------------------------------------------------- -------------------- ------------------- --------------------
- -------------------------------------------------------------- -------------------- ------------------- ====================
Total..............................................................$80,000,000             None             $80,000,000
- -------------------------------------------------------------- -------------------- ------------------- ====================

(1) Gordon Limited Price Options are not issued for predetermined premiums.  The figures set forth are estimated.
(2) The proceeds to the issuer are estimated.  They may be substantially less because of the repurchase provision of the Options
and will vary depending on the actual premiums received for the Options.
</TABLE>

                 The Date of this Prospectus is March 8, 2000.

<PAGE>
                              AVAILABLE INFORMATION

     Gordon & Co. has been issued an exemption by the Commission from the
informational  requirements of Section 15(d)of the  Securities  Exchange  Act of
1934  (the"1934  Act"),  but as a  broker-dealer  the  Company  is  subject to
the informational  requirements  of  Section  17 of the 1934 Act and in
accordance  therewith,  files  reports  and  other information  with the
Securities  and Exchange  Commission  (the  "Commission"  or the "SEC").  Such
reports and other information,  when filed,  will be available for inspection
and copying at the Public Reference  Section  maintained by the Commission at
Judiciary Plaza, 450 Fifth Street, N.W., Room 1024,  Washington,  D.C. 20549,
and at the Commission's Regional  Office in Boston,  Massachusetts.  Copies of
such  material  can also be obtained  from the Public  Reference Section of the
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549
at prescribed rates.

     On or about July 31 of each year,  Gordon & Co. will furnish the holder of
each outstanding  Gordon Option with an unaudited  balance  sheet as of the
previous  June 30,  including a  computation  of Gordon & Co.'s net capital.  On
or about March 15 of each year,  Gordon & Co. will furnish the holder of each
outstanding  Gordon  Option with  financial statements of Gordon & Co. for the
year ended on the previous  December 31,  audited by  independent  certified
public accountants.

     This  Prospectus,  which  constitutes a part of a Registration  Statement
filed by the Company with the Commission under the  Securities  Act of 1933,
as amended (the "1933 Act"),  omits  certain of the  information  contained in
the Registration  Statement as permitted by the rules and  regulations of the
Commission.  Reference is hereby made to the Registration  Statement, including
the exhibits thereto,  for further  information with respect to the Company and
the Options offered hereby.  Statements  contained herein concerning  provisions
of documents are necessarily  summaries of such documents and each  statement is
qualified in its entirety by reference to the applicable  document filed with
the Commission.  A copy of the complete  registration  statement is available
for  inspection at the office of Gordon & Co. without charge.

     Since the value of a limited price option depends upon the  likelihood of
favorable  movements in the price of the underlying  security of the option in
relation to the exercise and  expiration  prices of the option during the life
of the option,  information  concerning past price behavior of the underlying
security may be significant in evaluating an option transaction.  This
information is available through various financial  publications,  in the
financial press and elsewhere.  In addition,  Gordon & Co. will furnish the
applicable  information  set forth on page 35 at the request of prospective
option buyers.

                                GLOSSARY OF TERMS

     The following  Glossary  briefly defines many of the technical terms used
in the  Prospectus.  More  comprehensive explanations of these terms are
included in the body of the Prospectus.

     The definitions in this Glossary all pertain to American-style  options as
opposed to European-style  options. The distinction  is important.  An
American-style  option may be exercised by the holder at any time after it is
purchased and before it expires,  but a  European-style  option may be exercised
only during a specified period - which may be as short as a single business day
- - before the option expires.  All Gordon Options are  American-style  options,
but they include an expiration  price as well as an expiration date which is not
typical of most  American-style  options.  Most standardized options (i.e.,
options traded on the national securities  exchanges) are American-style
options, but some are European-style options, and more European-style options
may be introduced on those exchanges in the future.

     Call: The right to require another to sell and deliver a security
(underlying  security) upon payment of a stated price (exercise price) at any
time prior to a stated date (expiration date).

     Call  Option:  A contract  which  creates a right in the holder of the
contract to require the writer or issuer of the contract to sell the  underlying
security of the Call Option to the holder of the option for a stated price
during a stated period of time.

     Covered Call Option:  A Call Option written by a person who owns the
underlying  security of the option during the entire period that the option is
outstanding.

     Exercise  Price:  The price at which the holder of the  option may sell in
a put  option,  or  purchase  in a call option, the underlying security upon
exercise.  The exercise price is sometimes called the striking price.

     Expiration  Date: The date on which the option  expires,  provided that it
has not expired  previously  because of its expiration price provision.

     Expiration  Price:  The price at which the holder of a Gordon Option loses
his right to sell the option or sell or buy the underlying  security.  If the
underlying security sells on a national securities  exchange,  or is quoted on
an automated  quotation  system of a national  securities  association,  at
designated  periods of time, at or above this price in a put option,  or at or
below this price in a call option,  the option  expires  regardless of the
expiration date of the  contract.  The  expiration  prices and  periods of time
to which  they are  applicable  are the prices and periods of time agreed upon
by the buyer or his agent in  transactions  with Gordon & Co. When the automated
quotation system of a  national  securities  association  (NASDAQ)  indicates
a sale  price as well as a bid and ask price for a security,  the expiration
price of an option shall be determined by the reported sale price.  References
to expiration price throughout this Prospectus shall be construed accordingly.

     Limited Price Call Option:  A contract  which creates a right in the
purchaser of the contract to require Gordon & Co. to a)  repurchase  the  option
on the terms and  conditions  stated  therein,  or b) sell to the holder of the
call option  contract  the  underlying  security  of the option at a stated
price  (exercise  price) at any time prior to a stated date  (expiration  date)
provided the underlying  security has not sold at or below the  applicable
expiration price stated in the contract.

     Limited Price Put Option:  A contract  which creates a right in the
purchaser of the contract to require  Gordon & Co. to a) repurchase the option
on the terms and conditions  stated therein,  or b) purchase from the holder of
the put option  contract  the  underlying  security  of the option at a stated
price  (exercise  price) at any time prior to a stated date  (expiration  date)
provided the underlying  security has not sold at or above the  applicable
expiration price stated in the contract.

     Long or Long Position:  The ownership of or right to receive a security.

     Naked Call  Option:  A Call  Option  written by a person who does not own
the  underlying  security  of the option during a period of time when the option
is outstanding.

     Naked Put Option:  A Put Option written by a person who does not have a
short position in the underlying  security of the option during a period of time
when the option is outstanding.

     Offsetting  Put  Option:  A Put  Option  written  by a person  who does
have a short  position  in the  underlying security  of the option  during the
period that the option is  outstanding.  The Put Option is  offsetting  because
the writer's short position in the underlying  security  offsets or hedges the
writer's risk in the event the Put Option is exercised.  The  writer  can then
close out his short  position  by  delivering  the  securities  which are put to
the writer.  But the writer's  short  position  does not offset the
theoretically  unlimited  risk of loss incurred by the writer if the market
price of the underlying security increases above the exercise price of the Put
Option.

     Premium:  The  aggregate  price of the option  agreed upon between the
buyer or his agents in a  transaction  with Gordon & Co.

     Put:  The right to require  another to  purchase a security  (underlying
security)  at a stated  price  (exercise price) at any time prior to a stated
date (expiration date).

     Put Option:  A contract which creates a right in the holder of the contract
to require the writer or issuer of the contract to purchase the underlying
security of the Put Option from the holder of the option at a stated price
during a stated period of time.

     Short or Short Position:  The obligation to deliver a security which a
person does not own.

     Standardized Option:  An option on stock or on a stock index issued by the
Options Clearing Corporation and traded on a national securities exchange.

     Underlying Security:  The stock, warrants, rights, units, bonds, U.S.
Treasury securities or standardized stock or standardized index options subject
to being sold or purchased upon exercise of an option.  Gordon Limited Price
Options written on standardized stock or standardized index options may not be
transferred or exercised.  They may only be resold to Gordon & Co.
(See Limitations on Exercise, Transfer, and Repurchase of Options at page 17.)
<PAGE>
                              PROSPECTUS SUMMARY

     This summary highlights information contained elsewhere in this prospectus.
Because it is a summary, it does not contain all of the information that you
should consider before investing.  You should read the entire prospectus
carefully, including the "Risk Factors" in the following section.

Gordon & Co.

     Gordon & Co. is the only issuer of Gordon  Limited Price Put and Call
Options.  Gordon & Co.  creates,  sells and agrees to perform or  repurchase
every  Gordon  Option.  Gordon & Co. is a  Massachusetts  Limited  Partnership
whose office is at One Gateway Center, Newton, Massachusetts 02458; telephone
(617) 964-6672.

Gordon Options are Unique

     Gordon  Options are different  from other put and call  options.  The
primary  difference  is that Gordon  Options expire not only on a  particular
date,  but also if the security  underlying  the option  trades at a specified
price prior to the  expiration  date of the option.  When  Gordon & Co. issues
an option it defines  the  expiration  prices applicable  during  the term of
the option.  Expiration  prices of Gordon put  options  decrease  as the option
grows older; expiration prices of Gordon call options increase as the option
grows older.

Cost and Terms of Premiums for Options

     The price of an option is called a premium.  Gordon & Co.  negotiates the
premium and  expiration  prices with the purchaser  of the option when an option
transaction  is  initiated.  A purchaser  of an option may modify the exercise
price and expiration prices of an outstanding option by paying an additional
premium.

Exercise and Repurchase of Options

     There is no secondary  market for Gordon  Options.  The holder of a Gordon
Option can recover its value either by exercising  the option or by reselling it
to Gordon & Co.  Gordon & Co.  agrees to perform each option or to repurchase it
in  accordance  with its terms upon  request of the holder of the  option.  When
a Gordon  Option  expires it has no further value.

An Overview of Options Trading

     Option  trading is not suitable for many  investors.  It is a highly
speculative  activity  which involves a high degree of risk on the part of the
purchaser  of any put or call  option.  It is not  unusual for the  purchaser of
an option to lose the  entire  premium  he pays for the  option  because  the
price of the  underlying  security  does not fluctuate in the direction the
purchaser anticipated when he purchased the option.

     In general,  the purchaser of a put option  speculates  that the price of
the underlying  security will fall below the exercise  price of the option
during the term of the option.  He hopes to be able to "put" or deliver the
security to the writer of the option in exchange  for the  exercise  price of
the  option,  thereby  realizing a profit.  If the price of the underlying
security rises, or fails to fall sufficiently  below the exercise price during
the term of the option to  compensate  for the premium  paid for the option,
the  purchaser of the option will lose all or part of the premium he paid for
the option.

     In general,  the purchaser of a call option  speculates that the price of
the underlying  security will rise above the exercise  price of the option
during the term of the option.  He hopes to be able to "call" upon the writer of
the option to sell and  deliver  the  underlying  security  of the option for
the  exercise  price of the  option,  thereby realizing a profit.  If the price
of the underlying  security falls, or fails to rise  sufficiently  above the
exercise price  during the term of the option to  compensate  for the premium
paid for the option,  the  purchaser of the option will lose all or part of the
premium he paid for the option.

     It is apparent that the purchaser of an option speculates not only that the
price of the underlying  security will move in the anticipated direction, but
also that it will do so within the designated term of the option.

     These risks are even  greater  for the  purchaser  of a Gordon  Limited
Price Put or Call  Option.  As  indicated throughout this  Prospectus,  Gordon
Limited Price Options contain an Expiration  Price as well as an Expiration
Date.  If the price of the  underlying  security of a Limited  Price Option
rises (in the case of a Limited  Price Put Option) or falls  (in the case of a
Limited  Price  Call  Option)  to one of a series of  pre-negotiated  prices
stated in the Option,  the  Option  will  expire  even  though  the  Expiration
Date of the  Option  has not yet been  reached.  The Expiration Price provision
compounds the  purchaser's  risk because the Option may expire even before its
Expiration Date and will not be renewed by subsequent  changes in the price of
the  underlying  security  which may occur prior to the stated Expiration Date.

     The rationale  for the  inclusion of the  Expiration  Price  provision in
every Gordon  Limited Price Option is to moderate  Gordon & Co.'s risk as the
writer of the option,  by releasing  Gordon & Co. from its  obligations  under
the option when the market price of the  underlying  security rises to or above
the  applicable  expiration  price of a put option,  or falls to or below  the
applicable  expiration  price of a call  option. For example, if the applicable
expiration  price of a call  option is $46.25 per share and the  exercise  price
is $50.00 per share,  the option  will expire when the  underlying  security
trades at or below $46.25.  Gordon & Co. will then be relieved of its obligation
as writer of the option.  But the purchaser of the option will lose his entire
premium.

     Gordon Options do contain  provisions  which permit the purchaser to modify
the exercise and expiration  prices of any option which has not expired by
paying an  additional  premium.  If a purchaser  desires to keep an option in
force despite adverse movement in the price of the underlying security, he may
do so by paying and additional premium.
<PAGE>
                                  RISK FACTORS

     The risks  associated with the purchase of Gordon Options are  substantial.
Any purchaser of a Gordon Option must be  prepared  and be able to afford to
lose his  entire  investment  in the  option.  This  section  of the  prospectus
discusses some of the most  significant  risks of trading in Gordon Options.
Other risks are described  throughout the prospectus.
     The examples used throughout this prospectus  include the purchaser's
transaction  costs.  The actual  commission assumed to be paid on the purchase
or sale of the underlying  security is a hypothetical  figure.  It may vary from
the actual  commission  because   commissions  are  subject  to  negotiation
between  a  customer  and  his  broker.  Tax considerations  also play a
significant role in evaluating an option  transaction.  The following  examples
do not take them into account.
     1. The  purchaser of a Gordon  Limited Price Option runs the risk of losing
his entire  investment  any time after he purchases the Option because of the
expiration price provision in the option.
     Every Gordon & Co.  limited price put option  provides that if the
underlying  security of the option sells at or above one of a stated series of
decreasing  prices  (expiration  prices) on a national  securities  exchange or
the ask price on NASDAQ is at or above such  expiration  prices  during stated
periods of time  during the term of the option (before its expiration date),
the option expires and becomes worthless.
     Every Gordon & Co. limited price call option  provides that if the
underlying  security of the option sells at or below one of a stated series of
increasing  prices  (expiration  prices) on a national  securities  exchange or
the bid price on NASDAQ is at or below such  expiration  prices  during  stated
periods of time  during the term of the option (before its expiration date), the
option expires and becomes worthless.
     Gordon & Co. and the purchaser of a Gordon Limited Price Option agree on
the applicable  expiration  prices of the option when the option is issued.
     The expiration  price  provision in Gordon Limited Price Options makes them
a less desirable and more  speculative option  than a  standardized  or
exchange-traded  option.  (See "Prospectus  Summary".)  No buyer should purchase
a Limited Price Option if he can purchase a standardized option for a comparable
premium.
     The  likelihood of a Limited Price Option  expiring  before its expiration
date because of its  expiration  price provision is greatly  increased if the
underlying  security of the option is selling near the expiration  price,  is a
volatile  security and  especially if it is a low priced  security.  As a
general rule, in order for the purchase of an option to become a profitable
investment,  the price of the  underlying  security of the option  (before it
sells at a price which will cause the option to expire)  must fall  sufficiently
below the  exercise  price in a put option,  and must rise  sufficiently above
the  exercise  price in a call  option,  to cover the  premium  and  transaction
costs. Certain limited exceptions to this general rule are discussed at
"Repurchase Agreement in Gordon Options".
     The risk of purchasing  Gordon Limited Price Options is extremely great
because of their  expiration  prices,  and anyone  purchasing such an option
must expect to lose the amount paid for the option.  Accordingly,  no investor
should commit any amount of money to the purchase of Limited  Price  Options
unless he is able to  withstand  the loss of the entire  amount so  committed.
Because  the risks of options  transactions  generally,  and of  transactions in
Gordon Options in particular,  are so great, the rules of the National
Association of Securities  Dealers,  Inc.  ("NASD") of which Gordon & Co. is a
member,  impose special  requirements on its members  regarding the approval and
suitability of customers  for options  trading.  Gordon  Options will be sold
only to customers who have been approved by Gordon & Co. for options  trading
and who  satisfy  the rules of the NASD  regarding  customer  suitability  for
options  trading. Moreover,  only customers who demonstrate to Gordon & Co. that
they are extremely  sophisticated  investors  capable of understanding  and
bearing the peculiar  financial  risks  attendant on buying Gordon  Options
issued on  standardized stock  options or  standardized  index  options  will be
approved  by Gordon & Co. for  buying  those  types of Gordon Options.  See
"Method of Buying Gordon Options".
     The risk of  purchasing a limited  price put option may be  illustrated
by comparing  Investor A, who for a total deposit  of $5,000  plus a $71.50
commission  sells  short  100  shares  of XYZ  stock  which is listed on a
national securities  exchange at $50 per share,* with  Investor B who invests
$5,100 (the premium) in a 6 month- 10 day limited price put option  covering
800  shares of the same XYZ stock at an  exercise  price of $50 per share  with
expiration prices of
     $53.75 during the first monthly term of the option,
     $53.00 during the second monthly term of the option,
     $52.25 during the third monthly term of the option,
     $51.50 during the fourth monthly term of the option,
     $50.75 during the fifth monthly term of the option,
     $50.00 during the last month-10 day term of the option.

     Both A and B anticipate a drop in the market price of XYZ, but should their
expectations  not be realized and XYZ rises in market  price,  A's loss would be
different  from B's. If XYZ rose in market price to $53.75 a share within 30
days after A had sold it short,  (and  assuming XYZ has paid no  dividends),
A will have suffered a paper loss of $375 (plus being  out-of-pocket  the $71.50
commission)  and his deposit will be worth  $4,625.  He will not be required to
realize  this loss,  and may  recover it should XYZ fall in price while he is
still short the 100 shares of XYZ. On the other  hand,  if XYZ rose in market
price to $53.75 a share any time within 30 days of  Investor  B's  purchase of
the limited  price put option  ($53.75  being the  expiration  price  during the
first  monthly  term of his  option),  and Investor  B had not  exercised  or
sold the  option,  Investor  B will  have  suffered  the loss of his  entire
$5,100 investment with no possibility of recovery because his option would have
expired.

- ---------
*  This example, as well as all other examples in this prospectus, is based
upon hypothetical values which are not necessarily indicative of the values in
any actual transaction.
<PAGE>
                         Summary of losses of A and B

                     (A Sells Short; B Purchases Put Option)

     A sells short 100 shares of XYZ and deposits......................$5,000.00
     A pays a commission to sell stock short..........................     71.50
     Total funds deposited and commission paid.........................$5,071.50
     Stock rises in price to $53.75 a share
     A's paper loss is $3.75 a share x 100 shares........................$375.00
     Plus commission paid to sell stock short.........................     71.50
     A's paper loss plus commission on transaction.....................  $446.50
     B buys a put option on 800 shares of XYZ for......................$5,100.00
     Stock rises in price to $53.75 a share (its expiration price).
       Option expires and B receives..................................      0.00
     B's loss on transaction...........................................$5,100.00

      The risk of purchasing a limited  price call option may be  illustrated
by comparing  Investor A, who for a total investment  of $5,000 plus a $71.50
commission  buys 100 shares of XYZ stock which is listed on a national
securities exchange at $50 per share,  with Investor B who invests  $5,100
(pays no commission) in a 6 month- 10 day limited price call option covering 800
shares of the same XYZ stock at an exercise price of $50 per share with
expiration prices of

     $46.25 during the first monthly term of the option,

     $47.00 during the second monthly term of the option,

     $47.75 during the third monthly term of the option,

     $48.50 during the fourth monthly term of the option,

     $49.25 during the fifth monthly term of the option,

     $50.00 during the last month-10 day term of the option.

     Both A and B anticipate a rise in the market price of XYZ, but should their
expectations  not be realized and XYZ fall in market  price,  A's loss would be
different  from B's. If XYZ fell in market price to $46.25 a share within 30
days after A had  purchased it (and  assuming  XYZ has paid no  dividends),  A
will have  suffered a paper loss of $375 (plus being  out-of-pocket  the $71.50
commission) and his investment will be worth $4,625. He will not be required to
realize  this  loss,  and may  recover it should  XYZ rise in price  while he
still owns the 100 shares of XYZ.  On the other  hand,  if XYZ fell in market
price to $46.25 a share any time within 30 days of  Investor  B's  purchase of
the limited  price call option  ($46.25  being the  expiration  price during the
first  monthly  term of his  option), and Investor  B had not  exercised  or
sold the  option,  Investor  B will  have  suffered  the loss of his  entire
$5,100 investment with no possibility of recovery because his option would have
expired.
<PAGE>
                         Summary of losses of A and B

                  (A Purchases Stock; B Purchases Call Option)

     A buys 100 shares of XYZ..........................................$5,000.00
     A pays a commission to buy stock.................................     71.50
     A's total cost....................................................$5,071.50
     Stock falls in price to $46.25 a share
     A's paper loss is $3.75 a share x 100 shares........................$375.00
     Plus commission paid to buy stock................................     71.50
     A's paper loss plus commission on transaction.....................  $446.50
     B buys a call option on 800 shares of XYZ for.....................$5,100.00
     Stock falls in price to $46.25 a share (its expiration price).Option
       expires and B receives.........................................      0.00
     B's loss on transaction...........................................$5,100.00

     These examples also apply to warrants,  rights,  units,  bonds, U.S.
Treasury  securities and options if they were the underlying security of the
option.

     In the above examples if XYZ was not listed on a national  securities
exchange but was quoted on NASDAQ and A and B had taken the same  investment
positions  as they had in the above  examples,  the same  results as set forth
above would have taken place except:

         Investor A might not have paid the same commission.

         Investor B, in all  likelihood,  would have paid Gordon & Co. a larger
premium when he purchased  the put and call option.  Gordon & Co. generally
charges higher premiums for Gordon Options  overlying  securities  quoted on
NASDAQ  because the market for such  securities  is often less  liquid,  deep
and  continuous  than the market for securities  traded on other  national
securities  exchanges.  B would have lost his entire  investment in the put
option if,  during the first  monthly  term of the option,  the quoted ask price
for XYZ on NASDAQ was at or above $53.75 a share.  Similarly,  B would  have
lost his entire  investment  in the call  option  if,  during the first monthly
term of the option, the quoted bid price for XYZ on NASDAQ was at or below
$46.25 a share.

     2. The term of a Gordon  Option may be  shortened  by as much as one
month- 10 days  under  certain  circumstances because of a requirement  that the
expiration  price during the last month of any option and during the last
month- 10 days of a 6 month- 10 day Option or a 12 month- 10 day Option must
equal the exercise price of the Option.
     The expiration  prices of Gordon Limited Price Options are determined by
agreement of the parties in a transaction with  Gordon & Co.  However,
Gordon & Co.  will  issue  Limited  Price  Options  only when the buyer  agrees
that the expiration  price of the  option  during  the last  month- 10 day term
of a 6 month- 10 day option or of a 12 month- 10 day  option  will be at the
exercise  price of the  option;  or that  during the final  month of any other
option the expiration  price of the option will be at the exercise  price of the
option.  This  agreement  will result in reducing the term of any option by as
much as one month and will  result in  reducing  the term of a 6 month- 10 day
option or a 12 month- 10 day option by as much as one month- 10 days if the
market price of the  underlying  security of the option
is at the  exercise  price of the option at the  beginning  of the last month of
an option or at the  beginning  of the last month- 10 days of a 6 month- 10 day
or a 12 month- 10 day option.
     The effect of this agreement may be  illustrated  by referring to the
"Typical  Limited Price Options" at page 38.  If the  market  price of XYZ is
$50 a share  (the  exercise  price) at any time  after the  fifth  monthly term
of the Typical Put or Call Option, either option expires.
    3. A Gordon Option written on an underlying  option,  warrant or right
expires no later than the  expiration  date of the underlying option, warrant or
right.
     When an option,  warrant or right  underlying  a Gordon  Option  expires,
the  option,  warrant or right  becomes worthless.  As a result,  the Gordon
Limited Price Option will  automatically  expire by virtue of its expiration
price provision.
     4.  Gordon & Co.  assumes no  obligation  to notify the holder of a Gordon
Limited  Price  Option that the market price of the  underlying  security is
approaching  the  expiration  price of the Option.  Accordingly,  the Option may
expire without the prior knowledge of the purchaser or holder of the Option.
     Every  purchaser of a Gordon Option  assumes the risk that the market price
of the  underlying  security may reach the  applicable  expiration  price of the
Option at any  moment  without  knowledge  of or notice to the holder of the
Option.  It is the  responsibility  of the holder of the Option - not of
Gordon & Co. - to keep  apprised of the market price of the security underlying
a Gordon Option.
     5. Once a Gordon Limited Price Option expires by virtue of its expiration
price  provision it becomes  worthless.  It is not revived by  subsequent
fluctuation  in the market  price of the  underlying  security  prior to the
original expiration date of the Option.
     If a Gordon Option expires by virtue of its  expiration  price  provision
it no longer has any value.  Even if the market price of the  underlying
security of the Option  subsequently  fluctuates  in favor of the holder of the
Option prior  to the  expiration  date of the  Option,  the  Option  is not
renewed.  Once a  Gordon  Option  expires,  it is completely worthless.
     6. The holder of a Gordon  Limited  Price Option may not exercise an Option
or require  Gordon & Co. to repurchase an Option while the market for the
underlying security is subject to a trading halt.
     The holder of a Gordon Option may not exercise the Option or require
Gordon & Co. to repurchase  the Option while trading in the  underlying security
has been halted or suspended.  Any trading halt or suspension  does not extend
any applicable  expiration  date.  If such a halt is in effect on the  final
expiration  date of the  Option,  the  Option nevertheless  expires on its
stated  expiration  date.  If trading in the  underlying  security  resumes
prior to the expiration  date of an option at a price  above the  applicable
expiration  price of a Gordon  Put Option or below the applicable  expiration
price of a Gordon Call Option,  the Option will be deemed to have expired as of
the date trading in the underlying security was resumed.
     7. No  secondary  market for Gordon  Options  currently  exists nor is any
such  market  expected  to  develop.  A purchaser  of a Gordon  Option  may be
unable to  realize  the value of an option by  selling  it to anyone  other than
Gordon & Co. Gordon Limited Price Options  written on  standardized  options or
on  standardized  index options may not be transferred or exercised in any
event.  They may be resold only to Gordon & Co.
     8. The  purchaser of a Gordon Option  incurs the risk that Gordon & Co. may
be  financially  unable to fulfill its obligation as issuer and writer of the
Option.
     Gordon & Co. has been a writer of Limited  Price Options since 1970.
Although it has met all its  obligations  in the past as a writer of options,
and expects to be able to meet all its  obligations in the future as an issuer
and/or writer of options because of its capital,  (see "Financial  Statements"),
it may find itself without  sufficient funds to repurchase options it issues.
(See "The Back-Up System".)

<PAGE>
                         DESCRIPTION OF GORDON OPTIONS
     Gordon Limited Price Options are issued by Gordon & Co., a  broker-dealer
registered  under the Securities  Exchange Act of 1934.  Every Limited Price
Option issued by Gordon & Co. is registered under the Securities  Act of 1933,
and all purchasers of such options are entitled to the protection of that act.
Purchasers of Limited Price Options are entitled to the  protection of the
applicable provisions of the Securities Exchange Act of 1934.
     The rights and  obligations of Gordon & Co. and the holders of its options
are set forth in written contracts issued by Gordon & Co. (See facsimiles of
Limited  Price Option contracts at pages 34 and 36.)  This description of Gordon
Limited Price Options is a summary thereof as in effect on the date of this
Prospectus.

Terms of Options
     Every  Limited  Price Option  indicates on its face whether it is a Limited
Price Put Option or a Limited  Price Call Option.  It also states the date of
the option  contract,  its number,  its expiration  date, the name and amount of
the underlying security, the exercise price of the option, its expiration prices
and the period of time during which each expiration price is applicable.
     The basic  contractual  rights and  obligations  of Gordon & Co. and the
holders of its options are  described  in the  Prospectus Summary. Generally
speaking, a Limited Price Option is a contract which gives the holder the right
(subject to certain exceptions described at "Limitations on Exercise, Transfer
and Repurchase of Options" at page 17), commencing at the time the option is
issued and expiring on the expiration date of the option or at such earlier time
as the option expires pursuant to its expiration  price provision, to sell to
Gordon & Co. the underlying securities for the exercise price of a put option,
or to purchase from Gordon & Co. the underlying securities upon payment of the
exercise price of a call option, or in either case, to require Gordon & Co. to
repurchase the option. (See "Repurchase Agreement in Gordon Options" at page 23)
     Every Limited Price Put Option  contract  provides that the option will
expire  automatically  if the  underlying security of the option sells on an
exchange  where listed,  or if the ask price on NASDAQ is at or above one of a
stated  series of  decreasing  prices (expiration prices) during stated periods
of time prior to the expiration date of the option.
     Every Limited Price Call Option  contract  provides that the option will
expire  automatically  if the underlying  security of the option sells on an
exchange  where listed,  or if the bid price on NASDAQ is at or below one of a
stated  series of  increasing  prices (expiration prices) during stated periods
of time prior to the expiration date of the option.

Parties to the Option Transaction
     The writer of every Gordon  Limited  Price Option is Gordon & Co. It is
possible that Gordon & Co. may not have a short  position in the underlying
security when it writes a put option,  or own the  underlying security when it
writes a call option in which event, it is a writer of a "naked option".
     Gordon & Co. is the issuer of every Gordon Option.  Gordon & Co. is always
obligated,  upon the timely  exercise of a put option, to pay the holder of the
option the exercise  price of the option against delivery of the underlying
security of the option and, upon the timely exercise of a call option, to
deliver to the holder of the option the underlying  security of the option
against payment of the exercise price of the option.  Gordon & Co. is always
obligated to repurchase the option in  accordance  with its terms.  (See
"Repurchase Agreement in Gordon Options" at page 23.)

Exercise Price of Options
     All Limited Price Options issued by Gordon & Co. have an exercise price per
share, warrant,  right, unit, option or per bond equal to or  approximating  the
market price of the underlying  security at the time the option is issued.  No
options are issued by Gordon & Co. in which the exercise price is more than five
per cent (5%) above or five per cent (5%) below the market price of the
underlying security when the option is issued.
<PAGE>
Renewal of Options
     Gordon Limited Price Options do not provide for renewal.

Expiration Prices of Options
     Gordon & Co.  offers  (subject to  negotiation  and  change) to issue or
write its 6 month-10 day, 9 month, and 12 month-10  day Limited Price Options
with an exercise price at the market, with expiration prices ranging from
16 1/2% to 0% above (in the case of a put option) or below (in the case of a
call option) the exercise price of its options provided that the premiums
received for the options are premiums set forth in a schedule of premiums at
page 30.  Expiration prices of Gordon Limited Price Options written on
standardized or index options are specially negotiated.
     The  expiration  prices of a Gordon Limited Price Put Option will be above,
and the  expiration  prices of a Gordon Limited Price Call Option will be below
the exercise  price of the option when the option is issued by that  percentage
of such exercise  price as is shown on the charts on pages 13 and 14 for the
various periods of time during the term of the option.
     If the expiration  prices as so computed do not come to an even 1/8 of a
point, the expiration prices are decreased in the case of a Limited Price Put
Option and increased in the case of a Limited Price Call Option to the next 1/8
of a point.


                   EXPIRATION PRICES OF LIMITED PRICE OPTIONS
     (Expressed  as a percentage  adjustment  to the exercise  price of the
option.  For Limited  Price Put Options add the  percentage shown to the
exercise price.  For Limited Price Call Options subtract the percentage shown
from the exercise price).
<TABLE>
<CAPTION>
       6 Month-10 Day Options                 9 Month Options                12 Month-10 Day Options
<S>                 <C>                 <C>            <C>                 <C>            <C>

      Period       Percentage of the     Period       Percentage of the      Period      Percentage of the
        of          Exercise Price         of          Exercise Price          of         Exercise Price
       Time          of the Option        Time          of the Option         Time         of the Option
    1st  month           7 1/2  %       1st month          12      %        1st month         16 1/2   %
    2nd  month           6      %       2nd month          10 1/2  %        2nd month         15       %
    3rd  month           4 1/2  %       3rd month           9      %        3rd month         13 1/2   %
    4th  month           3      %       4th month           7 1/2  %        4th month         12       %
    5th  month           1 1/2  %       5th month           6      %        5th month         10 1/2   %
    6th  month-                         6th month           4 1/2  %        6th month          9       %
     10  days            0      %       7th month           3      %        7th month          7 1/2   %
                                        8th month           1 1/2  %        8th month          6       %
                                        9th month           0      %        9th month          4 1/2   %
                                                                           10th month          3       %
                                                                           11th month          1 1/2   %
                                                                           12th month-
                                                                             10 days           0       %
</TABLE>
     The computation of expiration prices of a Limited Price Put and Call Option
 may be illustrated as follows:
     A  purchases  a 6  month-10  day,  9 month or 12  month-10  day  Limited
Price  Option on 100  shares of XYZ listed on a national securities  exchange at
$50 per share and pays a premium set forth on pp. 30-32.  Gordon & Co. will
issue a Limited  Price Put or Call Option with an exercise price at $50 per
share with the following monthly expiration prices:
<PAGE>
<TABLE>
<CAPTION>
    Monthly Expiration Prices of Listed Securities Selling for $50 a Share
<S>                              <C>     <C>                  <C>                   <C>         <C>
                                 6 Month-10 Day Option        9 Month Option        12 Month-10 Day Option
Term of                            Put        Call            Put        Call          Put         Call
the Option                       Option      Option         Option      Option       Option       Option

 1st    month..................  $53.75      $46.25         $56.00      $44.00       $58.25       $41.75
 2nd    month..................   53.00       47.00          55.25       44.75        57.50        42.50
 3rd    month..................   52.25       47.75          54.50       45.50        56.75        43.25
 4th    month..................   51.50       48.50          53.75       46.25        56.00        44.00
 5th    month..................   50.75       49.25          53.00       47.00        55.25        44.75
 6th    month  -10 days........   50.00       50.00          52.25       47.75        54.50        45.50
 7th    month..................                              51.50       48.50        53.75        46.25
 8th    month..................                              50.75       49.25        53.00        47.00
 9th    month..................                              50.00       50.00        52.25        47.75
10th    month..................                                                       51.50        48.50
11th    month..................                                                       50.75        49.25
12th    month  -10 days........                                                       50.00        50.00
</TABLE>
     These expiration  prices apply to stocks,  warrants,  rights,  units,
bonds and U.S. Treasury  securities.  Expiration prices of Limited Price options
on underlying options are specially negotiated.  Expiration prices of Limited
Price Options with expiration dates other than those listed above are agreed
upon with Gordon & Co. when the transaction is negotiated.

Repurchase of Gordon Limited Price Options
     Gordon & Co. is obligated  by the express  terms of every  option it issues
to  repurchase  the option from the holder at any time prior to its expiration
for a price  determined as set forth in the option and described in detail at
"Repurchase  Agreement in Gordon Options" at page 23.  Certain exceptions to the
obligation of Gordon & Co. to repurchase the options it issues are discussed at
"Limitations on Exercise, Transfer and Repurchase of Options" at page 17.

Modification of Terms of Options
     Gordon & Co. is further  obligated  by the express  terms of every  option
it issues at the request of the holder of the option at any time prior to the
expiration  of the option,  to increase  the exercise and expiration prices of a
put option,  and decrease the exercise and expiration prices of a call option,
as much (as many points) as the holder desires upon receipt of an appropriate
premium.  (See "Costs of Options Transactions" at page 29).

Premiums for Options
     The premiums for Gordon Limited Price Options, as well as their
commencement dates, expiration dates, exercise prices, expiration prices and the
periods of time to which they are applicable are all determined  by  agreement
of the parties in  transactions  with Gordon & Co. and are all  negotiable.  The
schedule of premiums at page 32 and of expiration  prices at pages 15-16 are
representative only and are always  subject to negotiation and change.  Some of
the factors which bear upon the  determination  of the premium for an option are
discussed at "Costs of Options  Transactions" at page 31. The buyer of Gordon
Options always  negotiates  solely with Gordon & Co.

Some Differences between Gordon & Co. Options and Other Options

     Gordon Limited Price Options differ from other options in these major
respects among others:

         1. Every Gordon  Limited Price Option  contains an  expiration  price
provision  which causes the option to expire before its stated expiration date
(its stated term) if the underlying  security of the option sells on a national
securities  exchange or is quoted on NASDAQ at one of a stated  series of prices
set forth in the option  during  the term of the  option.  (See pages 13 and
14).
<PAGE>
         2. Gordon  Limited Price  Options  provide the  potential  availability
of a premium  refund  (subject to certain  exceptions summarized  hereunder in
"Limitations  on Exercise,  Transfer and  Repurchase of Options" at page 17)
pursuant to the  repurchase agreement  provision  which  obligates  Gordon & Co.
to  repurchase  the option  under  certain  circumstances  any time before it
expires.  Gordon  Options may not be exercised or submitted for  repurchase
while trading in the  underlying  security is halted.(See "Repurchase Agreement
in Gordon Options" at page 23).

         3. Gordon  Limited Price  Options are not traded on any  exchange.  The
holder of a Limited Price Option should expect only to exercise it, sell it to
Gordon & Co. or permit it to  expire.  There is no secondary market for Gordon
Options  and none is expected to develop.  Gordon Limited Price Options do not
provide the depth, liquidity and continuity of a secondary market provided by an
option exchange.  While it is theoretically possible for the holder of a Gordon
Option to sell it to a third party, the holder may be unable to locate a
purchaser or obtain a satisfactory price from anyone other than Gordon & Co. As
previously noted, Gordon Options written on standardized stock options or on
standardized index options may not be transferred or exercised in any event.

         4.  Options  issued by the  Options  Clearing  Corporation  are known
as  "Standardized  Options"  and are  traded on  several national securities
exchanges.  Standardized Options contain no expiration price.

         5. Gordon Limited Price Options  provide that applicable  expiration
prices and exercise prices are decreased by the value of cash dividends on the
date the underlying security goes ex-dividend.  See discussion under
"Adjustments in Terms" at pages 16-17.

         6. Gordon  Limited Price  Options may not be exercised  nor may the
repurchase of an option be required of Gordon & Co. while the market for the
underlying  security is subject to a trading  halt even on the  expiration  date
of the  option.  Standardized options are subject to more liberal  rules.  See
the  discussion  under "Limitations  on Exercise,  Transfer  and  Repurchase  of
Options" at page 17.

         7. Each of the options  markets has established  minimum  requirements
that must be met by underlying  securities and issuers thereof in  connection
with their  selection  for  options  trading.  Minimum requirements  have also
been fixed as  maintenance standards for the continued listing of options
previously selected which must be met by both the underlying  securities and the
issuers  thereof.  These  requirements are, in part, designed to assure that
underlying  securities are widely held and actively traded, and they relate to
such matters as the number of shares or other units of the underlying security
outstanding and held by persons other than affiliates of the issuer, the number
of  shareholders, trading volume of the underlying  security, and the market
price of the underlying  security.  In addition,  other standards relate to such
matters as compliance by the issuer of the underlying security with the
reporting  requirements  of the SEC, the past earnings  history of such issuer
and the absence of defaults by such issuer in meeting certain of its
obligations.  The options markets' criteria regarding underlying  securities and
the issuers thereof are subject to change.

         Gordon & Co. does not limit or restrict its Limited Price Put and Call
Options to underlying  securities  and issuers  thereof which meet the minimum
requirements  established by the options markets.  Gordon Limited Price Options
are written on most of the securities listed on  national securities  exchanges
and on many  securities quoted on  NASDAQ.  (See "Limitations on Option
Purchases" at page 23).

     Other  significant  differences  between Gordon Options and other options
are discussed at "Adjustments in Terms" at pages 16-17; "Limitations on
Exercise, Transfer and Repurchase of Options" at page 17; and "Exercise of
Gordon Options" at page 26.
<PAGE>
Adjustments in Terms

     The number of securities  underlying  Gordon Limited Price Options and the
exercise price (striking  price) and expiration prices are subject to adjustment
in the event of dividends, distributions, stock splits, reverse splits,
recapitalizations, reorganizations or similar activity by the issuer of the
underlying security.
     If the underlying security of an option is a stock, these adjustments are
as follows:
     1. (a) The contract  striking price and expiration  prices shall be reduced
by the value of any cash dividend on the day the stock goes ex-dividend. Options
traded on national securities exchanges do not provide for these adjustments to
reflect the declaration or payment of ordinary cash dividends.  Options traded
in the  over-the-counter market may provide for adjustments similar to Gordon
Options in this respect.
         For example,  assume that A purchases a 6 month-10 day put option on
100 shares of XYZ with a contract  striking  price of $50 per share with an
expiration  price of $53.75  during the first  monthly  term of the option.
Three weeks after A purchases  the option,  the issuer of the underlying
security  declares and pays a $2 cash dividend.  Under the  "Adjustment of
Terms" set forth above,  the  exercise  price is lowered  from $50 to $48 per
share and the  expiration  price is lowered from $53.75 to $51.75 per
share  during the first  monthly  term of the option and by $2 per share during
each  subsequent  monthly term of the option.  The financial disadvantage  to A,
because of the  declaration  and payment of the dividend,  is that A can
deliver the  underlying security of the option for only $48 instead of $50 per
share and can obtain, under the repurchase agreement of the option, only the
excess, if any, between the adjusted  applicable  expiration price of $51.75
(instead of $53.75) per share, and the amount XYZ can be purchased for during
the first monthly term of the option.  The repurchase  price during subsequent
monthly terms of the option will be similarly reduced by $2 per share.  (See
"Repurchase Agreement in Gordon Options" at page 23).
         Now assume that A purchases  a 6 month-10  day call  option on 100
shares of XYZ with a contract striking price of $50 per share with an expiration
price of $46.25  during the first monthly term of the option.  Three weeks after
A purchases the option, the issuer of the underlying security declares and pays
a $2 dividend.  Under the  "Adjustment of Terms" set forth above, the exercise
price is lowered  from $50 to $48 per share and the expiration  price is lowered
from $46.25 to $44.25 per share during the first monthly term of the option and
by $2 per share during each subsequent monthly term of the option.  The
financial advantage to A, because of the declaration and paymentof the dividend,
is that A can call for the  underlying  security of the option at $48 instead of
$50 per share and can obtain,  under the repurchase agreement of the option, the
excess, if any, between what XYZ can be sold for and the adjusted  expiration
price of $44.25 (instead of $46.25) per share, during the first monthly term
of the option.  The repurchase price during  subsequent  monthly terms of the
option will be similarly  increased by $2 per share. (See "Repurchase Agreement
in Gordon Options" at page 23).
        (b) Where the underlying security of an option is entitled to rights
and/or  warrants  the contract  striking  price and the expiration prices of the
option  shall be reduced by the value of same as fixed by the opening sale
thereof on the day the stock sells ex-rights and/or warrants.  If the underlying
security is traded in the over-the-counter market and quoted on NASDAQ the
opening sale will be determined  by the opening ask price on NASDAQ in the case
of a put option; and by the opening bid price on NASDAQ in the case of a call
option.
     2. (a) In the event of stock splits,  reverse  splits or other similar
actions by the issuer of the stock, warrant or unit, the option shall become an
option for the equivalent in new securities when duly listed for trading, and
the contract  striking price and expiration prices shall not be reduced;
        (b) Stock  dividends  or the  equivalent  due-bills  shall be attached
to the stock,  warrant or unit when and if the option is exercised, and the
contract striking price and expiration prices shall not be reduced.
<PAGE>
     If the underlying security of an option is a bond these adjustments are as
follows:

         1. The contract  striking  price and  expiration  prices shall be
reduced by the value of any interest on the date interest is paid.

         2. Upon exercise or election to require  repurchase of the option,  the
contract  striking price and  expiration  prices shall be reduced by the amount
of accrued interest from the last interest payment date to the date of
presentation.

         3. If the  underlying  bond is called for  redemption by the issuing
corporation,  wholly or in part, the option shall expire on the date fixed for
redemption  by the issuing  corporation  and the contract  striking  price and
expiration  prices shall be reduced by the amount of accrued interest from the
last payable date to the date of redemption.

Limitations on Exercise, Transfer and Repurchase of Options

     Gordon  Limited Price Options may not be exercised or the repurchase of an
option be required of Gordon & Co. while trading in the underlying  security
has been halted by  governmental  authority,  by the  Exchange  where  listed
or by the NASD.  Such a trading halt shall not extend the date on which an
option  expires or the dates on which expiration  prices  become  applicable.
If such a trading halt is in effect on the stated  expiration  date of an
option, the option nevertheless  expires on its stated  expiration  date.  It
should be noted that the rules of  national  securities  exchanges  listing
options for  trading  state that an option is  exercisable during the ten (10)
days prior to and  including  its  expiration  date even if trading in the
underlying  security  has been  halted.  There is authority to the effect that
conventional  options  traded in the over-the-counter  market may similarly be
exercised on and prior to their  expiration  date under  certain  circumstances
even if trading in the  underlying  security has been  halted.  In this respect,
Gordon Options differ from Standardized Options.

     As previously  indicated in this Prospectus,  Gordon Limited Price Options
written on underlying  standardized stock options or on underlying  standardized
index  options  cannot be  transferred  or  exercised.  The only  method by
which the holder of such a Gordon Option can realize the value, if any, of that
Option is by reselling the Option to Gordon & Co.  pursuant to the repurchase
provisions of the Option.

Position Limits

     Gordon & Co. has established  limitations  governing the maximum number of
shares of stock,  warrants,  rights,  units, options or bonds on which  Gordon
Limited  Price  Options  will be issued and may be held by a single  investor or
group of  investors  acting in concert  (regardless  of whether the options are
held in one or more  accounts or through  one or more  brokers) and has
established limits  governing  the amount of aggregate  premium  received for
such options.  Gordon & Co. will issue  options  contracts on no more than
100,000 shares of stock,  100,000  warrants,  rights or units,  $1,000,000 of
bonds or 1,000 options  covering the same underlying security  and  having  the
same  expiration  date up to a  maximum  of  200,000 shares of stock,  200,000
warrants,  rights or units, $2,000,000  of bonds or 2,000  options  covering the
same  underlying  security regardless  of the  expiration  date. In no event
will Gordon & Co. issue options on the same underlying security if the premium
received for such options exceeds $2,000,000.

     For purposes of calculating these Position Limits,  both for Gordon & Co.,
as writer, and for buyers of Gordon Options,  positions in Gordon Options will
be aggregated with positions in standardized options.
<PAGE>
Evidence of Option Contracts

     Gordon  Limited Price Options are evidenced by option  contracts  issued by
 Gordon & Co. Gordon & Co.  maintains  daily records of all options it issues.
The ownership of Limited Price Options is evidenced by possession  of the option
contracts.  (See  facsimiles of Limited Price Options at pages 34 and 37.)
Gordon & Co. also  furnishes confirmations  and  statements to every account for
whom it sells and buys options.  It is responsible for  inaccuracies or
omissions in confirmations  and statements of account.  The transfer of
Gordon & Co.'s option contracts changes the ownership of the options.

Underlying Securities

     The  underlying  securities on which Gordon  Limited Price Options are
available are  securities  registered  under the Securities Exchange  Act of
1934 and are listed on  national  securities  exchanges  or quoted on NASDAQ,
and,  accordingly,  the  issuers of the underlying  securities  are  subject to
the  reporting  and  disclosure requirements  of the  Securities  Exchange  Act
of 1934.  Also,  those  stocks, warrants,  bonds,  rights,  units or options
which are listed on exchanges are subject to the listing  agreement of the
exchanges where listed and have  satisfied the listing  standards of
that  exchange.  Issuers of the  stocks,  warrants,  rights,  units or bonds
which  underlie  Gordon  Options  are all  subject to the Securities and
Exchange Commission (SEC) reporting  requirements  imposed by Sections 13 and
15(d) of the 1934 Act, including,  but not limited  to, the filing of periodic
reports  with the SEC and,  in the case of issuers  whose  securities  are
listed on a national securities  exchange,  with one or more securities
exchanges.  Such reports include annual reports on Form 10-K as well as reports
on Forms 10-Q and 8-K describing the business of the issuer and containing
financial  statements,  quarterly financial reports and current reports of
certain  significant  events.  These materials are maintained for the last three
fiscal years in the public files of the SEC and certain  securities  exchanges.
Gordon & Co. will issue and write  options on  securities  only if it appears
from the SEC public files that the issuer of the  security is in compliance with
SEC  reporting and other  requirements.  Gordon & Co. makes a diligent effort,
prior to writing an option, to determine that the issuer of the underlying
security is not delinquent in its filings.  A list of  securities  on which
Gordon & Co. Limited  Price Options are available may be obtained at the offices
of Gordon & Co. Gordon & Co. also issues options on United States Government
Securities.

     Gordon & Co.  generally  issues an option on a  security  only if the
security  has a price of $5 or more if a stock,  warrant or option or $250 or
more if a bond, as determined by reference to: (1) the closing price on the
principal  national  securities  exchange on which the  security is listed on
the last day on which a sale  occurred on such  exchange,  or (2) if the
security is not so listed, the closing best bid on the  preceding  business day
on NASDAQ.  However, Gordon & Co. reserves the right to deviate from this policy
at any time.

     Gordon & Co. will issue an option on a security quoted on NASDAQ but not
listed on a national  securities exchange only if, at the time the option is
issued,  there are two or more dealers  (market  makers) standing  willing to,
and who do in fact, make a market in such security including making regular
published bona fide bids and offers for such security for their own accounts.

     Historical price and volume information  concerning  underlying  securities
may be significant in evaluating options transactions.  This information is
available through various financial publications, in the financial press and
elsewhere.

     Upon  request  at or prior to any  option  transaction, Gordon & Co. will
furnish  the  buyers of its  Limited  Price  Options, simultaneously  with the
written  confirmation of the transaction  (generally on the same day or within
twenty-four  hours of the time the transaction is executed),  with a disclosure
statement,  substantially in the form set forth on pageS 38-39, containing the
following information  applicable to the underlying  security unless the
security underlying the option is a security  authorized for trading on the
Listed Options Exchanges, or unless the underlying security is exempt under
the 1933 Act:
<PAGE>
(a)  The identity of the issuer and the number of shares outstanding at the end
of its last fiscal year;

(b)  The exchange where the security is traded or an indication that it is
traded over-the-counter;

(c)  The sales/revenues and earnings per share of the issuer for the past three
fiscal years;

(d) The quarterly  high and low sales prices (or bid prices) of the  underlying
security and the  dividends  paid or declared
quarterly for the last two fiscal years; and

(e) The volume of trading in the  underlying  security on the primary  market
where the security is traded for the four weeks (ending on Friday) preceding the
date of the  transaction  and the average volume of trading in such primary
market during those four weeks.

<PAGE>
                              BUYING GORDON OPTIONS

Purposes and Risks
     There are a number of possible  uses of Gordon  Limited Price Options by
buyers  (holders).  Each of these uses involves  risks in varying  degrees,
and not every use is suitable for every investor.  Some uses of options and
attendant  risks are illustrated  below.  As before,  tax  consequences  are not
considered in these  descriptions  but are  significant  in determining  the net
gain or loss in options transactions.
     It must be noted that all of the purposes  served by Gordon Limited Price
Options are also served by  standardized  options traded on national securities
exchanges  as well as by  certain  other  options which may be  available on the
over-the-counter market, ("Over-the-Counter-Options").  Over-the-Counter-Options
and  standardized options do not contain the expiration price provision found
in Gordon Limited Price  Options.  Accordingly,  Over-the-Counter-Options  and
standardized  options give the holder an opportunity to wait-out a favorable
movement in the price of the  underlying  security over the entire term of the
option,  whereas a Gordon  Limited Price Option will expire prior to its
expiration  date if the underlying security sells at or is quoted at the
applicable  expiration price.
     For this  reason,  Gordon  Limited  Price  Options are more  speculative
investments  and  involve a greater  degree of risk than standardized options or
most  Over-the-Counter-Options.  No purchaser  should buy a Gordon Limited Price
Option if he can purchase a Standardized Option or an Over-the-Counter-Option on
the same securities for an equivalent premium.
     On the  other  hand,  Over-the-Counter-Options  are not  always  readily
available  especially  on large  blocks  of  securities.  Standardized  options
are available at the present time only on a selected group of securities.
Gordon Options are generally  readily available to sophisticated  stock market
investors,  speculators and traders in large quantity on all securities  listed
on a national securities exchange or quoted on NASDAQ subject to certain
conditions discussed at "Underlying Securities" at page 18, "Position Limits" at
page 17, "Limitations on Option Purchases" at page 23, and "Limitations on
Exercise, Transfer and Repurchase of Options" at page 17.
     Limited Price Options have been available  from time to time from issuers
other than Gordon & Co. Gordon & Co. is presently  aware of the current
availability of limited price options from other issuers, and prospective buyers
of Gordon Options should be advised that limited price options may be available
from issuers  other than Gordon & Co. on terms more  favorable to the buyer.
For example, not all  broker-dealers  who have sold limited price options have
used the same formula as Gordon & Co. when computing premium refunds.  Some
broker-dealers  who have sold limited price options have computed premium
refunds in certain  instances on a basis more favorable to the holder of the
option than the basis of  computation  presently employed by Gordon & Co.
Accordingly, no prospective buyer should  purchase a Gordon Option without
investigating  the current availability of other limited price options and
should not purchase a Gordon Option if he can purchase a similar option on more
favorable terms for a comparable premium.
1. Using Options for Leverage  Potential.  Because a limited  price put option
premium is  considerably  less than the cost of selling short the  underlying
security,  and a limited  price  call  option  premium is  considerably  less
than the cost of  purchasing the underlying security, a given amount of funds
may purchase  options  covering a much larger  quantity of securities than could
be sold short or purchased  directly.  By so leveraging his funds, the purchaser
of options is able to benefit from any decreases in the price of the underlying
security in a put  option,  and any  increases  in the price of the  underlying
security  in a call  option,  to a considerably greater extent than had he sold
short or purchased  the security outright.  However, if the option is not
exercised or sold while it has a remaining  value,  and if the value of the
underlying security has not decreased in a put option or increased in a call
option during the life of the option  (before it expires  because of its
expiration  date or  expiration  price  provision),  the option purchaser will
lose his entire investment,  whereas had he sold short or purchased the security
directly,  he might have had no loss or only a paper loss.
<PAGE>
     Further,  except when the value of the  remaining  life of an option may be
realized by selling it, for an option  purchase to be profitable, the underlying
security must  depreciate in value in a put option and  appreciate in value in a
call option by more than the total premium paid in connection with the purchase
and sale (or exercise) of the option.  For example,  if a limited  price put
option covering 100 shares of XYZ stock at an  exercise  price of $50 per share
is  purchased  for a premium of  $662.50,  and if the option has no value which
may be  realized on account of its  remaining  life (i.e. its only value depends
upon the exercise price being above the market price of the  underlying  stock),
before the option can be exercised  or sold at a profit, the price of the
underlying  stock must decrease  below $43.375 (the $6.625  decrease will cover
the  premium).  Also,  for example,  if a limited price call option covering 100
shares of XYZ stock at an exercise  price of $50 per share is purchased for a
premium of $662.50,  and if the option has no value which may be realized on
account of its  remaining  life (i.e. its only value depends upon the exercise
price being below the market price of the underlying  stock), before the option
can be  exercised  or sold at a profit,  the price of the underlying stock must
increase  to  $56.625  (the  $6.625  increase  will cover the  premium).
Accordingly, this use of options is extremely speculative, expecially because of
the expiration  price provision of Gordon Limited Price Options, and is
unsuitable for investors who do not have the financial capacity to withstand
large losses.
     2. Using  Options as an  Alternative  to Selling Short or Investing in the
Underlying Security.  This use of options assumes an investor who anticipates a
drop or rise in the price of XYZ stock but does  not think it prudent to expose
himself to the risk of a severe price rise by selling XYZ short or to the risk
of a severe  price decline by buying XYZ outright.  Through the purchase of a
put option on 100 shares of XYZ as an  alternative to the short sale or, through
the purchase of a call option on 100 shares of XYZ as an  alternative to the
outright  purchase of 100 shares of the stock, the investor may put himself in a
position to realize the hoped for profit (less the premium paid for the option)
and to limit his losses to the premium  should the stock  increase in value in a
put option and decline in value in a call option.  This use of options
anticipates the  investment of the entire  difference  between the cost of the
option  and the short  sale  price or cost of the stock in a relatively
risk-free  manner  (such as a savings  account or Treasury  bills), the income
from which helps  offset the cost of the option.  (To the extent that an
investor  departs from this risk limiting  use of options by failing to invest
in a relatively  risk-free  manner the entire difference between the cost of the
option and the short sale selling price of the stock in a put option and the
cost of the stock in a call  option,  the  option  investment becomes more of a
leverage  device as  described  under  example 1 above, and the investor becomes
Subject to the risks  specified thereunder).
     Although  generally  considered to be among the more  conservative  uses of
option  buying,  the use of options  described in this example 2 still involves
significant  risks  that are not  present in an ordinary  short  sale or stock
purchase.  Unlike the stock investor, the option purchaser must not only predict
whether the price of the stock is going to fall or rise, but when it will fall
or rise.  If the stock price does not fall below in a put option,  or rise above
in a call option,  the exercise  price during the life of the option, the option
purchaser will lose his entire option  investment (unless he is able to recover
a portion of the premium in an option repurchase transaction), whereas the stock
investor  will have suffered only a paper loss until he chooses to buy in the
stock he is short or sell the stock he owns.  Thus, an option investor does not
have the choice of "waiting out" an unexpected upturn or downturn in the stock
price  beyond the  expiration  of the option.  Obviously,  the shorter the term
of the option,  the greater is this risk.  It should be emphasized that this
risk is increased by the expiration price provision of Gordon Limited Price
Options.
     Further, the very security which might be considered more conservative from
the standpoint of a direct short sale or purchase could be more risky as an
option  investment.  For example, a stable security might be  considered a safer
investment than a more volatile security  because its price is less likely to
rise or fall, but the same stability factor also means that a security with a
stable price is less likely to fall significantly  in a put option or rise
significantly in a call option during the relatively short duration of an
option.  If the  underlying  security  price does not fall in a put option or
rise in a call option  during that period, the option holder stands to lose his
entire investment in the option.
<PAGE>
     The above enumeration of certain purposes and risks of buying options does
not purport to be inclusive;  there are other uses that may involve greater or
lesser  degrees of risk than stated  above.  Further, because of the repurchase
agreement of Gordon Limited Price Options, the holder of an option may sell it
to Gordon & Co.  Such sale transactions permit additional uses which are
discussed at page 23.  No investor should undertake any transaction in options
unless he thoroughly understands the mechanics and risks involved and is
financially able to bear the risks.
     It must be noted that the operation of the expiration price provision of
Gordon Limited Price Options may cause any such option to expire at any time
after it is  purchased  by virtue of fluctuation in the market  price of the
underlying  security.  A Gordon Limited Price Option may expire without the
knowledge of the buyer or holder of such option.  Gordon & Co. assumes no
obligation to notify the buyer or holder of any Gordon  Limited  Price Option
that the market price of the  underlying security is approaching the expiration
price of the option.  Once a Gordon Limited Price Option expires by
virtue of its expiration  price  provision, it becomes worthless.  Subsequent
fluctuation in the market price of the underlying security prior to the
expiration date of the option does not revive the option.

Method of Buying Gordon Options
     Gordon  Limited  Price  Options may be purchased  by placing an order with
a broker or directly  with Gordon & Co. An order should specify the premium
being offered,  the underlying security and the quantity thereof, the expiration
date, the exercise price, and the expiration  prices and the  periods of time to
which they are  applicable.  The order may be accepted or rejected by
Gordon & Co., or negotiation may occur concerning the premium, exercise  price,
expiration prices and other terms of the option.  As stated at pages 13-14, the
charts indicating  premiums and expiration  prices of Gordon Options included in
this prospectus are illustrative  only, and are always subject to negotiation.
     Gordon & Co. generally issues only offsetting  put options and covered
call options with an exercise  price equal to the market price of the underlying
security when the option is issued.  Promptly upon receipt of a customer's
order and  agreement on the terms of the Gordon  Limited  Price Option to be
issued  Gordon sells (if a put option) or purchases  (if a call option) the
underlying  security through a securities broker.  The price at which the
underlying  security is positioned by Gordon & Co. determines the exercise price
of the Gordon Option and directly  affects the amount of the premium for the
option.  Accordingly, a customer should  instruct  Gordon & Co. when he places
his order whether Gordon should position the underlying  security by issuing a
market order, a limit order or some other form of contingency order.
     In those rare  instances  when Gordon  elects to issue a naked  option,
Gordon  sells,  as promptly as  applicable  short selling regulations  permit,
and  simultaneously  purchases  (if a naked put option) or purchases and
simultaneously  sells (if a naked call option) the underlying  security.  The
actual price which Gordon & Co. receives on the sale of the underlying security
of a naked put option,  or the actual price which Gordon & Co. pays for the
underlying security of a naked call option  determines the exercise price
of the Gordon Option issued to the customer and directly affects the amount of
the premium for the option.
     When Gordon & Co. and the customer  agree on the premium and other terms of
the Limited Price Option and the exercise price of the option is established
according to the procedures herein described a trade binding on the parties
results.
     The buyer, or his broker, is required to pay the premium to Gordon & Co.
prior to 9:30 A.M. Eastern Time of the following business day, at which time the
option is issued by Gordon & Co. It is important  to note that an option  cannot
be  exercised  or resold until the premium is paid.
     Gordon & Co. reserves the right to sell Limited Price Options only to
buyers determined by Gordon & Co. to be sophisticated stock market investors,
traders and speculators.  These buyers must satisfy Gordon & Co. that they have
complete comprehension of the mechanics and risks involved in trading in
options, especially Limited Price Options, and have the financial resources to
enable them to bear the risk of trading in such options.  As previously stated
under "Certain Risk Factors" at page 7, the NASD imposes special disclosure and
suitability rules for customers who engage in options trading.  Gordon & Co.
sells Gordon Options only to purchasers who satisfy the options disclosure and
suitability requirements imposed by the NASD.  Moreover, Gordon & Co. will sell
Gordon Options written on standardized stock options or on standardized index
options only to extremely sophisticated investors who demonstrate a clear
understanding of and ability to bear the unusual risks attendant in a
derivative instrument written on another derivative instrument.
<PAGE>
     Gordon & Co. determines the suitability of option buyers by requiring each
prospective buyer to submit a signed written application to open an account with
Gordon & Co. The applicant is required to disclose his full name, age, marital
status, number of dependents, home and business addresses and telephone numbers,
name of employer and position held, bank references, stockbroker reference,
taxpayer identification number, date of birth, annual income, net worth,
investment experience and knowledge, and investment objectives.
     An authorized  representative  of Gordon & Co.  analyzes each  application
and determines whether the applicant is suitable for option trading before any
transaction is consummated.

Limitations on Option Purchases
     Gordon & Co. has established position limits governing the maximum number
of shares of stock, warrants,  bonds or options on which Gordon Limited Price
Options may be held by a single  investor or group of investors acting in
concert and the amount of the aggregate premiums received for such options.
Gordon & Co. generally  refrains from issuing options if the underlying
security of an option has a closing market price or bid price of less than $5
per share or per option or $250 per bond.  (See "Position Limits" at page 17.)


                     REPURCHASE AGREEMENT IN GORDON OPTIONS

General
     As mentioned at pages 14 and 15 in this prospectus, the repurchase
agreement in Gordon Limited Price Options permits  investors with existing
positions  as holders of options,  subject to certain exceptions  summarized
hereunder in  "Limitations  on Exercise, Transfer and Repurchase of Options" at
page 17, to liquidate their positions by selling their options to Gordon & Co.
     A holder  (bearer) of a Limited  Price  Option who  desires to sell his
option to Gordon & Co. must  present the option and notify Gordon & Co. that he
elects to require  Gordon & Co. to repurchase the option.  This must be done
before the option  expires.  The holder may give this notice orally or in
writing  when he presents the option to Gordon & Co. Upon  receipt of the
option and notice, Gordon & Co. will offer to purchase or sell the underlying
security in accordance  with the terms of the notice.  Upon the purchase or
sale of the underlying  security,  Gordon & Co. will pay the holder of the
option the repurchase  price  calculated in accordance  with the method set
forth under  "Liquidating  Sales  Transactions"  below. If Gordon & Co. cannot
purchase or sell the underlying  security of the option because a trading halt
on the underlying security imposed by governmental authority, by the exchange
where the security is listed, or by the NASD, is in effect,  Gordon & Co.'s
obligation to repurchase the option ceases under the repurchase  agreement of
the  option,  unless  trading in the  underlying  security  resumes  before the
expiration  date of the  option.  (See  Paragraph 5 in
Facsimiles of Limited Price Options at pages 34 and 37.)

Liquidating Sale Transactions
     The repurchase agreement in Gordon Limited Price Options is available to
the holder of options, subject to certain exceptions summarized hereunder in
"Limitations on Exercise, Transfer and Repurchase of Options" at page 17, up to
the time the options expire by virtue of their expiration date or expiration
price provision. The repurchase pricefor a put option is the amount by which the
applicable expiration price of the put option is above the price Gordon & Co.
pays to purchase the underlying security when the holder of the put option
requests its repurchase.  The repurchase price for a call option is the amount
by which the applicable expiration price of the call option is below the price
Gordon & Co. receives on the sale of the underlying security when the holder
of the call option requests its repurchase.  The repurchase price for a put or
call option is reduced by the amount, if any, by which the commission paid to
purchase or sell the underlying security when the holder of the option requests
its repurchase, exceeds the commission paid to sell short or purchase the
underlying security at the time the option was issued.
<PAGE>
     In order to require the repurchase  by Gordon & Co. of a Limited Price Put
Option,  the holder  (bearer)  must present the option to Gordon & Co. prior to
the earlier of (a) 3:15 P.M. Eastern Time on the expiration  date of the option
or (b) such time as a sale shall occur of the underlying security on a national
securities exchange, if listed on an exchange, or if not so listed at such time
as an ask price appears for the underlying security on NASDAQ, at a price equal
to or more than the expiration price specified in the option as applicable to
the period which includes the date of such sale or of such ask price.
     In order to require the repurchase by Gordon & Co. of a Limited Price Call
Option, the holder (bearer) must present the option to Gordon & Co. prior to the
earlier of (a) 3:15 P.M.  Eastern Time on the expiration date of the option or
(b) such time as a sale shall occur of the underlying security on a national
securities exchange, if listed on an exchange, or if not so listed at such time
as a bid price appears for the underlying security on NASDAQ, at a price equal
to or less than the  expiration  price specified in the option as applicable to
the period which includes the date of such sale or of such bid price.
     The holder  (bearer) of the option  cannot  exercise or require its
repurchase  while trading in the  underlying  security of the option has been
halted by governmental authority, by the exchange where listed, or by the NASD.
Such a trading halt shall not extend the date on which the option expires or the
dates on which the  expiration prices become applicable.  If such a trading halt
is in effect on the expiration date of the option, the option nevertheless
expires on its expiration date.
     The holders of Gordon Limited Price Options may save stock  brokerage
commissions when they resell their options to Gordon & Co. instead of exercising
them, and in certain instances, receive a portion of the premium they paid for
the options by obtaining the spread, if any, between the expiration price (not
the striking  price)and the current market price of the security  underlying the
options.
     For example, a holder might have purchased the typical limited price put
option described at "Typical Limited Price Options" (page 40)for $662.50 when
XYZ stock was selling at $50 per share.  Twenty-nine days later,  XYZ stock is
selling for $45 (and it had not risen during said period of time to $53.75).  By
exercising the repurchase agreement of the option, the holder would receive, in
accordance  with the  repurchase  agreement,  $875 (if the  underlying  stock is
purchased by Gordon & Co. at $45), this sum being the difference between the
first month expiration price of $53.75 (not the striking  price of $50) and the
purchase  price of the underlying stock at $45.  The profit made by selling the
option in this transaction would be $212.50 ($875 less the $662.50  premium
paid for the option) less the difference, if any, of any commission Gordon & Co.
pays to buy-in XYZ over the  commission it paid to sell XYZ short at the time
the option was written.
     Again, for example, a holder might have purchased the typical limited price
call option  described at "Typical  Limited Price Options" (page 38) for $662.50
when XYZ stock was  selling at $50 per share.  Twenty-nine days later, XYZ stock
is selling for $55 (and had not fallen during said period of time to $46.25).
By exercising  the repurchase agreement of the option, the holder would receive,
in accordance with the repurchase  agreement,  $875 (if the underlying stock is
sold by Gordon & Co. at $55), this sum being the difference between the
expiration  price of $46.25 (not the striking price of $50) and the sale price
of the underlying  stock at $55. The profit made by selling the option in this
transaction  would be $212.50 ($875 less $662.50 premium paid for the option)
less the  difference, if any, of any commission Gordon & Co. pays to sell XYZ
over the commission it paid to purchase XYZ at the time the option was written.
     When the holder of a limited  price  option  makes a timely  request  upon
Gordon & Co. to repurchase the option, Gordon & Co. immediately places a market
order for the purchase of the underlying security of a put option (whether it is
an offsetting put option or a naked put option) or for the sale of the
underlying  security of a covered call option and utilizes its best efforts to
effect a prompt and expeditious purchase or sale of the underlying security. The
actual  purchase  price of the securities  underlying a put option or the actual
sales price of the securities  underlying a covered call option is used to
calculate the  repurchase  price of the Gordon  Option as explained  above.  If
the option is a naked call option Gordon & Co. immediately places a market order
for the purchase and simultaneous sale of the underlying  security of the naked
call option and utilizes its best efforts to effect a prompt and expeditious
purchase and sale of the underlying  security.  The actual sale price of the
underlying  security is used to compute the  repurchase  price  exactly as if
the call option had been a covered call option.  Gordon & Co. may be legally
responsible to the holder of the option for negligence in executing the
transaction.
<PAGE>

Moderation of Buyer's Risks

     In  appropriate  circumstances,  the buyers of options may be able to limit
their losses by closing out their position in options prior to their expiration,
pursuant to the Repurchase Agreement in Gordon Options.  Although the repurchase
agreement may assist buyers of Gordon Limited Price Options in limiting their
losses, there can be no assurance  that the  repurchase  agreement  will be
applicable to any particular  option because of a lack of a market to buy or
sell the underlying  security of the option, a rapid price fluctuation in the
market price of the underlying security, or the possibility that a trading halt
on an underlying security may eliminate the buyer's right to require
Gordon & Co. to repurchase the option.  (See "Limitations on Exercise, Transfer
and Repurchase of Options" at page 17.)

     The moderation of the buyer's risk in purchasing a limited price put option
may be illustrated as follows:

     A purchases the typical limited price put option described at "Typical
Limited Price Options" (page 40) for a premium of $662.50.

     Instead of falling in price as A anticipated,  the market price of XYZ
fluctuates  between $47 and $51 a share,  and is selling at $50 a share three
weeks after he purchases the put option.  A desires to liquidate  his investment
of $662.50 in the put option he owns. A can liquidate his investment with
financial  benefit to himself by electing to sell it to Gordon & Co., who is
obligated to buy the option  under the repurchase  agreement of the option,  for
the amount by which the expiration price of $53.75 is above the price at which
Gordon & Co.  can  purchase  100  shares of XYZ.  If Gordon & Co. purchases 100
shares of XYZ at $50 a share,  it is obligated to pay A $375 for the put option
(expiration price of $53.75 less $50  purchase  price).  A could realize no gain
if he exercised  his put option and  delivered  100 shares of XYZ at $50 a share
when the market price of XYZ is $50 a share (except he would save the assumed
commission of $71.50 if he owned the 100 shares of XYZ) but does recoup $375 of
his  investment of $662.50 by selling the option under the repurchase agreement
of the option.

     The moderation of the buyer's risk in purchasing a limited price call
option may be illustrated as follows:

     A purchases the typical limited price call option described at "Typical
Limited Price Options" (page 40) for a premium of $662.50.

     Instead of rising in price as A anticipated, the market price of XYZ
fluctuates  between $53 and $49 a share,  and is selling at $50 a share three
weeks after he purchases the call option.  A desires to liquidate his investment
of $662.50 in the call option he owns. A can  liquidate his investment with
financial  benefit to himself by electing to sell it to Gordon & Co., who is
obligated to buy the option  under the  repurchase  agreement of the option, for
the amount by which the expiration price of $46.25 is below the price at which
Gordon & Co. can sell 100 shares of XYZ. If Gordon & Co. sells 100 shares of XYZ
at $50 a share,  it is  obligated  to pay A $375 for the call option ($50
purchase  price less  expiration  price of $46.25).  A could  realize no gain if
he exercised  his call  option and called  for 100 shares of XYZ at $50 a share
when the market price of XYZ is $50 a share (except he would save the assumed
commission  of $71.50 if he wanted to own the 100 shares of XYZ) but does recoup
$375 of his  investment of $662.50 by selling the option under the repurchase
agreement of the option.
<PAGE>
     A's loss on his investment in both of the above examples is moderated by
the amount A received on the sale of his option.

                                    Restatement of buyer's moderation of loss in
the above examples

            Paid for option..............................................$662.50
            Realized on sale of option..................................  375.00
            Loss on option transaction...................................$287.50

     A would have lost his entire investment if he exercised either of the above
options  when the market  price of the  underlying security was $50.

     All that has been stated in the examples set forth above would apply to
warrants, rights, units, options and bonds if they were the underlying security
of the option and would apply if XYZ was listed on a national securities
exchange or quoted on NASDAQ.


                           EXERCISE OF GORDON OPTIONS

General

     Except as limited in the following  sentence,  a Gordon Limited Price
Option may be exercised by the timely submission to Gordon & Co. of the option
with an oral or written notice of exercise, together with the underlying
security of a put option or payment of the exercise price of a call option.  As
noted under Exercise of Options at page 5, Gordon Options written on
standardized stock options or on standardized index options can not be
exercised.  They can be only resold to Gordon & Co. under the terms of the
Repurchase Agreement contained therein.

     In order to exercise a limited price put option,  the holder (bearer) must
present the option to Gordon & Co. prior to the earlierof (a) 3:15 P.M. Eastern
Time on the expiration date of the option or (b) such time as a sale shall occur
of the underlying security on a national  securities  exchange, if listed on an
exchange, or if not so listed, at such time as an ask price  appears for the
underlying security on NASDAQ, at a price equal to or more than the expiration
price specified in the option as applicable to the period which includes the
date of such sale or of such ask price.

     In order to exercise a limited  price call  option,  the holder  (bearer)
must  present  the option to Gordon & Co. prior to the earlier of (a) 3:15 P.M.
Eastern Time on the  expiration  date of the option or (b) such time as a sale
shall occur of the underlying security on a national securities exchange, if
listed on an exchange, or if not so listed at such time as a bid price appears
for the underlying  security on NASDAQ, at a price equal to or less than the
expiration price specified in the option as applicable to the period which
includes the date of such sale or of such bid price.

     The  expiration  date of every  Gordon  Option is  calculated  to fall on a
business  day on which the  market for the  underlying security is open for
trading.  If, by some oversight or inadvertence, the expiration date of a Gordon
Option falls on a day other than such a business day, then the option does not
expire until 3:15 P.M. Eastern Time on the next business day on which the market
for the underlying security is open for trading.

     In no event may any Gordon Option be exercised  after it has expired either
by virtue of its expiration date or expiration price provision.  When a Gordon
Option has expired, it has no further value.

Tender of Exercise Notice

     Gordon & Co. assumes no  responsibility  for the timely or proper tender to
it of the exercise notice and option.  If an option is not properly  exercised
(or tendered for repurchase by Gordon & Co. pursuant to the repurchase agreement
in the option discussed at page 23) prior to its expiration, it will become
worthless.

   Every tender of an exercise notice and option to Gordon & Co. is irrevocable.

<PAGE>
Payment and Delivery

     Gordon & Co. will pay the striking  price of a put option,  and deliver the
underlying security in a call  option,  within three business days of the timely
submission of an exercise  notice, delivery of the option, and delivery of the
underlying  security in a put option, and payment of the exercise price in a
call option.

     It should be noted that when the holder of a standardized  option exercises
the option, unless a firm has a house rule to the contrary, the holder is not
required to pay the exercise  price until three business days later when he
should also receive delivery of the underlying security of a call option or
receive the exercise price of a put option.

     In this respect,  standardized  options are different  from Gordon Options
which require the holder to pay the exercise price of a call option, or deliver
the underlying  security of a put option, at the time the holder exercises the
option,  even though Gordon & Co. is not obligated  to deliver the  underlying
security of the call option or pay the  exercise  price of a put option  until
three business days after the option is exercised.

     Upon the payment of the exercise price of a put option,  and delivery of
the underlying  security in a call option,  to the holder or his broker, the
obligation of Gordon & Co. under the option will be completely discharged.

Remedies

     If Gordon & Co.  does not pay the  striking  price on the  exercise of a
put option,  or deliver  the  underlying  security on the exercise of a call
option,  on or before the settlement  date,  the holder may sell the underlying
security in a put option or buy the underlying security in a call option.
Gordon & Co. is obligated to pay the holder of a put option any amount by which
the price obtained for the underlying security was less than the exercise price
of the put option;  and to pay the holder of a call option any amount by which
the price paid for the underlying security exceeded the exercise price of the
call option.

The Back-Up System

     The mechanics of trading in Gordon  Limited Price Options and the
settlement procedures of Gordon & Co. are designed so that for every outstanding
option Gordon & Co. has undertaken to perform the obligations of the option in
the event of an exercise of the option.  As a result, no matter how many options
may be outstanding at any time with respect to a particular underlying security
Gordon & Co. is always obligated to perform each option.

     Once an exercise notice is given and delivery of the option is made by the
holder to Gordon & Co., and the underlying  security is tendered to Gordon & Co.
in a put option, or payment of the exercise price is tendered to Gordon & Co. in
a call option,  Gordon & Co.is contractually obligated to perform the obligation
of the option in accordance with its terms.  Gordon & Co.'s obligation is
secured by margin which Gordon & Co. segregates, maintains and holds to secure
the performance of the option.

     I. Gordon & Co.'s Net Capital.  Gordon & Co.  issues  limited  price
options only if it has at least the net capital  required by law.  Gordon & Co.
will not permit the  withdrawal of any funds from any subordinated  loan account
or from the account of any partner if the effect of such withdrawal or payment
would be to reduce its net capital below such required amount.

     Gordon & Co. will  furnish  semi-annually  to the holder of each
outstanding  option a balance  sheet  which  includes a detailed
computation  of its net  capital.  The  financial  books  and  records  of
Gordon & Co. will be  audited at least once annually  y independent certified
public  accountants  and a report of such audit will be furnished to each holder
of outstanding  Gordon Limited Price Options and to the SEC.
<PAGE>
     II. Gordon & Co. Margin Deposits.  When Gordon & Co. issues an option,
Gordon & Co. segregates as margin,  cash or Treasury bills or the underlying
security (or, in certain cases, a security exchangeable for or convertible  into
the underlying  security) by 9:30 A.M. on the day after the option is issued.

     III.  Gordon & Co.'s  Lien.  Gordon & Co. has a lien on all  options,
other  securities,  margins  and funds  maintained  in each customer's account
with Gordon & Co. If any customer does not perform its obligations to
Gordon & Co., the assets in the customer's account with Gordon & Co. may be sold
or  converted  to cash by Gordon & Co. and the  proceeds  applied  to the
performance of the customer's  obligation as a buyer of Gordon Limited Price
Options.  The customer is obligated to pay Gordon & Co. any deficiency between
the amount of the  customer's  obligation to Gordon & Co. and the amount
Gordon & Co.  receives  from the  liquidation  of the customer's account.

                        FEDERAL INCOME TAX CONSIDERATIONS

     Federal income tax  considerations  are important in evaluating option
transactions.  Any investor  considering the purchase of a Gordon Limited Price
Put or Call Option should consult with his tax advisor as to how taxes may
affect the outcome of a particular contemplated option transaction.

     Gordon & Co. has  obtained  private  rulings  from the  Internal  Revenue
Service with respect to material federal income tax consequences to buyers of
Gordon Options.  The specific circumstances of a particular  transaction and of
any particular taxpayer may impact the resulting tax consequences so it is not
possible to provide information with respect to the federal income tax treatment
of every conceivable  option  transaction.  These rulings are set forth below
and they are based on the assumption that the options are capital assets of the
holder of the option.

     1.  The cost of a Gordon Limited Price Call Option or a Gordon Limited
Price Put Option is a nondeductible capital expenditure.

     2. If a Gordon  Limited  Price  Call  Option or a Gordon  Limited  Price
Put Option is sold prior to  exercise, any gain or loss recognized by the holder
constitutes capital gain or loss and is short-term or long-term, depending on
the holding period of the call or the put.

     3. If a Gordon  Limited  Price  Call  Option or a Gordon  Limited  Price
Put Option is allowed to expire without exercise, the expiration is treated as a
sale or exchange of such option on the expiration date.  The resulting loss is a
capital loss and is short-term or long-term, depending on the holding period of
the option.

     4.  If a Gordon Limited Price Call Option is exercised, its cost is added
to the basis of the stock purchased.

     5. If a Gordon Limited Price Put Option is exercised,  its cost reduces the
amount realized on the sale of the underlying stock in determining gain or loss.
Such gain or loss is capital gain or loss and is  short-term  or  long-term,
depending on the holding period of the stock involved.

     6. For purposes of section  1233(b) of the Internal  Revenue Code (the
"Code"),  the  acquisition  of a Gordon  Limited Price Put Option constitutes a
short sale and the exercise, sale or expiration of the put is a closing of the
short sale.  If the put is acquired at a time when the underlying stock has been
held for less than the holding period required for long-term capital gain
purposes or if shares of the underlying security are acquired after acquisition
of the Put Option and before its exercise, sale or expiration, any gain on
exercise, sale or expiration of the Put Option is short-term  capital  gain, and
the holding period of the underlying security  begins to run on the earliest of
(1) the date such security is disposed of,  (2) the date the Put Option is
exercised, (3) the date the Put Option is sold or (4) the date the Put Option
expires.
<PAGE>
     7. If a Gordon Put Option and securities identified to be used in its
exercise are acquired on the same day, the acquisition of the Put Option does
not  constitute a short sale for  purposes of section 1233(b) of the Code.  If
the Put Option is exercised  and if the identified  securities are delivered
pursuant to the exercise, the premium paid for the Put Option reduces the amount
realized on the sale.  If the Put Option is not exercised, the premium paid for
the Put Option is added to the basis of the identified securities.

     These private tax rulings may not preclude the Internal  Revenue  Service
from making  adjustments in the tax return of individual investors with respect
to transactions in Gordon Options  depending on the particular facts applicable
to a specific  transaction or to a specific  taxpayer.  Current  laws,
regulations, rulings, decisions and policies of the Internal Revenue Service are
subject to change at any time.

     State  income tax  considerations  may also be  significant.  No attempt is
made to  explain  them here.  Nothing  herein is to be construed as tax advice
with respect either to federal or state tax considerations.

                          COSTS OF OPTIONS TRANSACTIONS

     The price  which a buyer pays to purchase a Gordon  Option is known as a
"premium".  The amount of the  premium for a  particular option is  determined
by agreement of the parties to the  transaction.  The premium  depends upon such
factors as the market price and the quantity of the underlying security involved
in the  transaction,  the identity of the issuer of the  underlying  security,
the volatility of the underlying security, the term of the option, the
difference,  if any,  between the exercise price and the market price of the
underlying  security,  the expiration  prices and dates to which
they are applicable, the commission  cost involved in positioning and disposing
of the underlying security, whether the underlying security is traded on a
national securities exchange or quoted on NASDAQ, and the premium at which a
conventional or standardized option on the same underlying security is
available.

     Gordon & Co. offers its 6 month-10 day, 9 month and 12 month-10 day limited
price  options for premiums (subject to  negotiation and change) ranging from
11 1/2% to 30% of the market value of the underlying  security when the security
is traded on a national securities  exchange and for premiums  ranging from
15 1/2% to 40% of the market value of the underlying  security when the security
is quoted on NASDAQ.  Premiums for Limited Price Options on underlying options
are specially negotiated.

     The premiums are paid to Gordon & Co.

     Gordon & Co. may  purchase or sell the  securities  underlying  an option
through a broker who has  referred  the option buyer to Gordon & Co.  The
referring  broker  will  receive a  commission  from  Gordon & Co. for executing
transactions  in the  underlying securities.  No additional fee or other form of
compensation is paid to the referring broker by Gordon & Co.

     Illustrative  premiums at which Gordon & Co. offers its limited price put
and call options  (subject to negotiation and change) on securities listed on a
national securities exchange, with exercise prices equivalent to the market
price of the underlying security at the time the options are issued, are $12.50
per 100  shares  of stock, 100 warrants, rights or units or 10 bonds plus the
percentages of the market price of the underlying securities set forth below.

     All premiums are adjusted to the next highest 1/8 of a point if on being
computed they do not come to an even 1/8.

<PAGE>
                PREMIUMS ON LIMITED PRICE PUT AND CALL OPTIONS
   (Expressed as a percentage of the market price of the underlying security)

                OPTIONS ON 1,000 SHARES OR MORE OF LISTED STOCK,
                  1,000 WARRANTS, RIGHTS OR UNITS OR 100 BONDS

<TABLE>
<S>                            <C>                       <C>                      <C>

                                6 Month-10 Day                                     12 Month-10 Day
     Market Price of                Options               9 Month Options              Options
   Underlying Security              Premium                   Premium                  Premium

    5  to    9 7/8              not available             not available               25  1/2  %
   10  to   14 7/8              not available             not available               23       %
   15  to   24 7/8              not available               18        %               22  1/2  %
   25  to   39 7/8                12  1/2  %                17        %               21  1/2  %
   40  to   74 7/8                11  1/2  %                16        %               20  1/2  %
   75  to  149 7/8                11       %                15   1/2  %               20       %
  150  and    up                  10  1/2  %                15        %               19  1/2  %

</TABLE>

                  OPTIONS ON 500 TO 900 SHARES OF LISTED STOCK,
             500 TO 900 WARRANTS, RIGHTS OR UNITS OR 50 TO 90 BONDS

<TABLE>
<S>                            <C>                       <C>                       <C>
                                6 Month-10 Day                                     12 Month-10 Day
     Market Price of                Options               9 Month Options              Options
   Underlying Security              Premium                   Premium                  Premium

    5  to    9 7/8              not available             not available26                 %
   10  to   14 7/8              not available             not available23             1/2 %
   15  to   24 7/8              not available               18         %              22  1/2  %
   25  to   39 7/8                13        %               17   1/2   %              22       %
   40  to   74 7/8                12  1/2   %               17         %              21  1/2  %
   75  to  149 7/8                11  1/2   %               16         %              20  1/2  %
  150  and    up                  11        %               15   1/2   %              20       %
</TABLE>


                OPTIONS ON LESS THAN 500 SHARES OF LISTED STOCK,
                    500 WARRANTS, RIGHTS OR UNITS OR 50 BONDS

<TABLE>
<S>                           <C>                        <C>                      <C>

                                6 Month-10 Day                                     12 Month-10 Day
     Market Price of                Options               9 Month Options              Options
   Underlying Security              Premium                   Premium                  Premium

    5  to    9 7/8              not available             not available27             1/2 %
   10  to   14 7/8              not available             not available25                 %
   15  to   24 7/8              not available               19   1/2   %              24       %
   25  to   39 7/8                14        %               18   1/2   %              23       %
   40  to   74 7/8                13        %               17   1/2   %              22       %
   75  to  149 7/8                12  1/2   %               17         %              21  1/2  %
  150  and    up                  12        %               16   1/2   %              21       %
</TABLE>

     Illustrative  premiums at which Gordon & Co. offers its limited price put
and call options  (subject to negotiation and change) on securities quoted on
NASDAQ are 33 1/3% more than the premiums on securities quoted on a national
securities exchange.

     Premiums for Limited Price Options with expiration  dates other than those
listed above are agreed upon with Gordon & Co. when the transaction is
negotiated.

     Prior to the expiration of any limited price option it has issued,
Gordon & Co. will increase the exercise and expiration  prices in a put option,
and decrease the exercise and  expiration  prices in a call option, as much (as
many points) as the holder  desires, upon the receipt from the holder of a
premium of $1.0625 per share of stock or per warrant, right or unit; $10.625 per
bond; and $106.25 per underlying option for each point the exercise and
expiration prices of the option are increased or decreased.
<PAGE>
     Except for the premiums discussed herein, Gordon & Co. makes no charge to
the buyer or holder of a Gordon Option for the purchase,modification, exercise
or repurchase of the option.


                       LITIGATION RELATING TO GORDON & CO.

     There is no administrative action,  criminal or civil litigation pending or
threatened against Gordon & Co. or its general partner which in the opinion of
management or counsel to Gordon & Co. would  materially adversely  affect the
financial  condition of Gordon & Co.

                   ORGANIZATION AND MANAGEMENT OF GORDON & CO.

Organization

     Gordon & Co. is a  broker-dealer  registered  under the Securities Act of
1934 and it is subject to that Act and to the regulatory jurisdiction of the
Securities and Exchange Commission.

     Gordon & Co. was organized in 1937 in Massachusetts as a common law
partnership by Louis Gordon,  Milton Gordon and Stanley Gordon under the name of
Beacon Finance  Company.  On May 1, 1961 Beacon Finance Company  registered with
the Commonwealth of Massachusetts as a limited  partnership.  On December 15,
1971 Beacon Finance Company registered with the Securities and Exchange
Commission as a broker-dealer pursuant to the Securities Exchange Act of 1934
and has, since its registration, engaged in the business of writing options on
securities.  On December 21, 1971,  Beacon Finance  Company  changed its name to
Gordon & Co. Its offices are located at One Gateway Center, Newton,
Massachusetts 02458; telephone number (617) 964-6672.

     Gordon & Co. has written  limited price options for many years.  The vast
majority of the options have been repurchased by Gordon & Co. with or without
prior  modification  pursuant to the repurchase agreement in the options.  Those
options which were repurchased may or may not have resulted in a profit to the
holder.  Options which have expired have always resulted in a loss to the
holder.  Gordon & Co. has never failed to fulfill its obligations as a writer of
options including its obligation to repurchase any option as required by the
terms thereof.

     Gordon & Co. issues no research reports to its customers other than
information  published by national publication  services, and makes no
recommendations with respect to the underlying securities to buyers or writers
of its limited price options.

     The  capitalization  of Gordon & Co.  consists of funds invested in Gordon
& Co. by its partners.  The issuance and/or writing of the limited price options
offered by this prospectus has a direct effect upon the capitalization of
Gordon & Co. (See the Balance Sheet and Statement of Income of Gordon & Co.
included under "Financial Statements" beginning at page 42.)

Management

     The general partner of Gordon & Co. is Kezar Limited  Partnership,  a
Massachusetts  limited  partnership  organized on January 1, 1987. An audited
consolidated  balance  sheet of Kezar  Limited  Partnership is included at page
52 of this  Prospectus.  The general partner of Kezar  Limited  Partnership is
Warren G. Miller as trustee of The Salke  Family  Trust.  The Salke  Family
Trust had a net worth in excess of eight  million ($8,000,000)  dollars as of
December 31, 1999.  Warren G. Miller is general  counsel to Gordon & Co.
Warren G. Miller had a net worth in excess of five hundred  thousand  ($500,000)
dollars as of December 31, 1999.  He does not have an active role in the
operation of the business of Gordon & Co. and does not receive any compensation
as an employee of Gordon & Co.
<PAGE>
     As general  partner of Gordon & Co., Kezar Limited Partnership is obligated
by law to satisfy all of the financial obligations of Gordon & Co.

     The chief and only  executive  officer of Gordon & Co. is Allison D. Salke,
age 34. Ms. Salke has been  actively  engaged in the securities  business of
Gordon & Co. since 1989 and has served as Chief Operating Officer since 1997.
Michael B. Salke, age 61 had been the Chief Executive Officer of Gordon & Co.
since 1986 and had been actively engaged as its general manager and general
partner from 1961 through 1986.  Mr. Salke retired as Chief Executive Officer
effective January 1, 2000, buth he continues to serve as consultant and adviser
to Gordon & Co.  Mr. Salke is also a limited partner of Kezar Limited
Partnership, the general partner of Gordon & Co.

Executive Compensation

     As the Chief Executive Officer of Gordon & Co.,  Allison D.Salke will
Receive an annual salary for the year ended December 31, 2000 of $208,000.00
plus expenses and bonuses to be established at year end.

     Michael B. Salke will receive annual compensation for advice and
consultation for the year ended December 31, 2000 of $402,000 plus expenses and
bonuses to be established at year end.

     After each  limited  partner of Gordon & Co receives a  guaranteed  return
on his average  annual  investment  in Gordon & Co. the balance of the
partnership's  net income is paid to its general  partner,  Kezar  Limited
Partnership  in which  Michael  Salke has a significant financial interest as
limited partner.

Beneficial Ownership of Gordon & Co.

     The following  table sets forth as of December 31, 1999 certain
information  regarding  the  ownership of and equity  interest in
Gordon & Co., a Massachusetts  limited partnership,  by each person who is the
beneficial owner of more than five percent of the equity of the partnership, by
Michael B. Salke, who was the Chief Executive Officer of the company at that
date and by Allison D. Salke who is the present Chief Executive Officer of the
company.

<TABLE>
<S>                                     <C>                                  <C>

Name and Address of Beneficial Owner      Nature of Beneficial Ownership       Percentage of Partnership Owned
                 (1)
- --------------------------------------- ------------------------------------ ------------------------------------
Kezar Limited Partnership, a            General Partner                      69.4%
Massachusetts Limited Partnership
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ------------------------------------
Marital  Trust  under  will of Stanley  Limited Partner                      09.9%
Gordon (2)
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ------------------------------------
Joan Salke (3)                          Limited Partner                      14.9%
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ------------------------------------
Allison D. Salke                        Chief and Only Executive Officer     00.1%
- --------------------------------------- ------------------------------------ ------------------------------------
- --------------------------------------- ------------------------------------ ------------------------------------
Michael B. Salke                        Chairman                             (4)
- --------------------------------------- ------------------------------------ ====================================
</TABLE>
<PAGE>
     (1)  The address of each owner is One Gateway Center, Newton, MA 02458

     (2)  Stanley Gordon who died on June 9, 1997 was the father-in-law of
     Michael B. Salke and the father of Joan Salke and the grandfather of
     Allison D. Salke.

     (3)  Joan Salke is the wife of Michael B. Salke and the daughter of
     Stanley Gordon and the mother of Allison D. Salke.

     (4) Michael  B.  Salke  does not  directly  own any  beneficial  interest
     in Gordon & Co. He is a limited  partner  of Kezar  Limited
     Partnership,  general partner of Gordon & Co. As of December 31, 1999,
     Mr. Salke owned a 38.9%  beneficial  interest in Kezar Limited Partnership.



                         LEGAL OPINION AND EXPERT REPORT

     Legal matters in connection with options  offered  hereby,  including legal
matters related to federal income taxes under "Federal Income Tax
Considerations"  have been passed upon by Warren G. Miller, Esquire,  Boston,
Massachusetts,  General Counsel to Gordon & Co. Mr. Miller is a trustee of The
Salke Family  Trust which is the general partner of Kezar Limited Partnership,
a Massachusetts limited partnership which is the general partner of Gordon & Co.

     The financial statements  included  in  this prospectus and the related
supplemental  schedules  included  elsewhere  in the registration  statement of
Gordon & Co. as of December  31, 1999 and 1998 and for each of the three years
in the period ended  December 31, 1999 included in this prospectus have been
audited by Tofias,  Fleishman, Shapiro & Co., P.C., independent public
accountants, as stated in their report appearing herein and elsewhere in the
registration statement, and have been so included in reliance upon such reports
given upon the authority of that firm as experts in accounting and auditing.
The  consolidated  balance sheet of Kezar Limited Partnership and Subsidiary as
of December 31, 1999 has been audited by Tofias, Fleishman, Shapiro & Co., P.C.,
independent public accountants, as stated in their report appearing  herein and
elsewhere in the registration  statement, and has been so included in reliance
upon such report given upon the authority of that firm as experts in accounting
and auditing.
<PAGE>
617) 964-6672
                                  GORDON & CO.
                                  Broker-Dealer
                               ONE GATEWAY CENTER
                                 SUITE 516 WEST
                                NEWTON, MA 02458

                        LIMITED PRICE PUT OPTION CONTRACT

 CONTRACT NO.                                                      NEWTON, MASS.
                                                                           Date

                      For Value Received, the Bearer may deliver to Gordon & Co.
              Shares of                               at $           per share
              Bonds of                                at $           per bond
              Warrants of                             at $           per warrant
              Rights of                               at $           per right
              Units of                                at $           per unit
              Options(7) on                           at $           per option

             hereinafter referred to as the Contract Striking Price.
     This option can be exercised  only prior to the earlier of (A) 3:15 P.M.
Eastern Time on the expiration  date described  below or
(B) such time as a sale shall occur of the above described security on a
national securities  exchange if listed on an exchange,  or if
not so listed,  at such time as an ask price appears for the above described
security on an automated  quotation  system of a national
securities  association,  at a price equal to or more than the  expiration
price  specified  below as  applicable  to the period which
includes the date of such sale or such ask price.

Expiration Price                                   Expiration Price
    Per Share                                         Per Share
    Per Bond                                           Per Bond
   Per Warrant                                        Per Warrant
    Per Right                                         Per Right
    Per Unit         Period to Which                   Per Unit  Period to Which
  Per Option(7)        Applicable                    Per Option(7)  Applicable

 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to..........      .......... From............  to....
 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to..........       ......... From............  to....
 ........  From..........  to.........       .......... From............  to....
     If the security underlying the Option is a standardized (listed) or index
option, this Option can not be exercised.  It can only
be resold to Gordon & Co. pursuant to the terms on the reverse side hereof.
     The  regular  expiration  date  of  this  option  is  or  the  earlier
expiration  date  of  the  underlying   security  if  the
underlying security is an Option,  warrant or right, but this option will expire
automatically upon the sale of the security if listed
on a national  securities  exchange,  or at such time as an ask price  appears
for the security on an automated  quotation  system of a
national  securities  association,  at or above the applicable  expiration
price  specified  herein.  Gordon & Co. does not assume any
responsibility  to notify the  bearer of the  prices at which the  security  has
been  sold,  offered  for sale or the ask price of the
security.
     At any time prior to the  expiration of this option,  the bearer may
require  Gordon & Co. to repurchase  this option at the price determined
pursuant to paragraph 4 of the terms and conditions on the reverse side.
     This option must be  presented  to Gordon & Co.  before the exact time of
its  expiration  in order to exercise  this option or to require the repurchase
of this option.
     This option is subject to the terms and conditions on the reverse side.
     Gordon & Co. agrees to carry out all of the obligations of this option in
accordance with the terms and conditions thereof.

                                                             GORDON & CO.

                                                             By

<PAGE>

                              TERMS AND CONDITIONS

     Definitions of Terms. As used in the Option,  "Underlying  Security" means
the Stock, Bond, Warrant,  Right, Unit or Option of the
issuer and class  specified  on the face  hereof;  "Contract  Striking  Price"
(7) means the price  specified on the face hereof as the
price at which the  Bearer  may  deliver  or call the  Underlying  Security,
subject  to an  adjustment  pursuant  to these  Terms and
Conditions;  and  "Expiration  Price" (7) as of a specified  date,  means the
amount shown on the face hereof as the  expiration  price
applicable to the period which includes such date, subject to adjustment
pursuant to these Terms and Conditions.
     Prior to the expiration of this Option if the Underlying Security is a
Stock (or, where applicable, a Warrant, Unit or Option):
1.   (a)-The  Contract  Striking Price and  Expiration  Prices hereof shall be
reduced by the value of any cash dividend on the day the Stock goes ex-dividend;
(b)-Where the underlying  stock is entitled to rights and/or warrants the
Contract  Striking Price and Expiration  Prices shall be
reduced by the value of same as fixed by the opening sale thereof on the day the
Stock sells ex-rights and/or warrants.
2.   (a)-In the event of stock splits,  reverse  splits or other similar  action
by the issuer of the Stock,  Warrant or Unit or by the
issuer of the  security  underlying  an option  which is the subject of this
Option,  this Option  shall become an Option for the
equivalent in new securities  when duly listed for trading and the total
Contract  Striking Price and Expiration  Prices shall not be reduced.
(b)-Stock  dividends  or the  equivalent  due-bills  shall be  attached  to the
Stock,  Warrant or Unit when and if this Option is
exercised, and the total Contract Striking Price and Expiration Prices shall not
be reduced.  Prior to the Expiration of this Option if the Underlying Security
is a Bond:
3.   (a)-The  Contract  Striking Price and Expiration  Prices shall be reduced
by the value of any interest on the day interest is paid on the Bond.
(b)-Upon  exercise or election to require  repurchase of this Option,  the
Contract  Striking Price and  Expiration  Prices of the
Underlying  Bond  shall  be  reduced  by the  amount  of  accrued  interest
from the last  interest  payment  date to the date of presentation.
(c)-If the Underlying  Bond is called for redemption by the issuing
corporation,  wholly or in part,  this Option shall expire on
the date fixed for redemption by said  corporation and the Contract  Striking
Price and Expiration  Prices shall be reduced by the amount of accrued interest
from the last payable date to the date of redemption.
4.   If prior to the  expiration  of this Option there are presented to Gordon
& Co. this Option and notice that the Bearer has elected to require the
repurchase of this Option,  Gordon & Co. will offer to purchase if a Put Option,
or will offer for sale if a Call Option, at a price which conforms to the
conditions as to price stated in such notice, the Stock,  Bonds,  Warrants,
Rights Units or Options  covered by this Option.  Subject to the  purchase or
sale on the Exchange  where  listed,  or on the  over-the-counter
market if not  listed on an  Exchange,  by Gordon & Co.,  prior to the
expiration  of this  Option  and in  conformity  with such
conditions as to price, of such Stock, Bonds,  Warrants,  Rights, Units or
Options,  Gordon & Co. will repurchase this Option at a
price equal to the amount by which the purchase price of such purchase of the
Stock,Bonds,  Warrants,  Rights, Units or Options is
below in a Put Option,  or sales price of such sale of the Stock,  Bonds,
Warrants,  Rights,  Units or Options is above in a Call
Option,  (without  reduction  for transfer  taxes) the amount  determined  by
multiplying  the number of shares of Stock,  Bonds, Warrants,  Rights,  Units or
Options  covered by this  Option by the  applicable  Expiration  Price in effect
at the date of such purchase or sale,  less the difference,  if any, in a Put
Option,  by which the amount of commission paid to purchase the optioned
security  exceeds  the  commission  paid to sell short the  optioned  security
at the time the option was  written,  and less the difference,  if any, in a
Call Option, by which the amount of commission paid to sell the optioned
security exceeds the commission paid to purchase  the  optioned  security
at the time the option was written.   Gordon & Co.'s  repurchase  of this
Option shall be deemed to have been effected on the date of such purchase or
sale of the Underlying Security.
5.   Except as provided  herein,  this Option may not be exercised,  or the
repurchase of this Option  required,  while trading in the Underlying Security
has been halted by governmental  authority,  the Exchange where listed, or by
the NASD and such a trading halt shall not extend the date on which this  Option
expires or the dates on which  Expiration  Prices  become  applicable.  If such
a trading halt is in effect on the expiration date of this Option, this Option
shall expire.
6.   Prior to the expiration of this Option,  the Bearer may have the exercise
price and expiration  prices of this Option increased in
a Put Option,  and  decreased  in a Call  Option,  as many points as the Bearer
desires  upon paying  Gordon & Co. an  additional premium.  The  additional
premium for each point the exercise and  expiration  prices of the Option are
increased or decreased is
$1.0625 per share of Stock,  Warrant,  Right or Unit if the Underlying  Security
is a Stock,  Warrant,  Right or Unit; $10.625 per Bond if the Underlying
Security is a Bond; and $106.25 per Underlying Option if the Underlying Security
is an Option.
7.   Underlying  Options are  generally  quoted and traded on the  exchange
where listed or on the  over-the-counter  market at prices
representing  1/100th of the price of the  Underlying  Option which covers 100
shares or units of the security or index subject to the Underlying  Option.
Accordingly for purposes of determining the Contract  Striking Price and
applicable  expiration prices of this Option, the Contract Striking Price and
Expiration Prices of this Option stated on the face hereof must be multiplied by
100.
<PAGE>

(617) 964-6672
                                  GORDON & CO.
                                  Broker-Dealer
                               ONE GATEWAY CENTER
                                 SUITE 516 WEST
                                NEWTON, MA 02458

                       LIMITED PRICE CALL OPTION CONTRACT

 CONTRACT NO.                                                      NEWTON, MASS.
                                                                         Date
<TABLE>
            <S>                       <C>                           <C>

                                      For Value Received, the Bearer may call on Gordon & Co. for
              Shares of                               at $           per share
              Bonds of                                at $           per bond
              Warrants of                             at $           per warrant
              Rights of                               at $           per right
              Units of                                at $           per unit
              Options(7) on                           at $           per option
</TABLE>

             hereinafter referred to as the Contract Striking Price.
     This option can be exercised  only prior to the earlier of (A) 3:15 P.M.
Eastern Time on the expiration  date described  below or
(B) such time as a sale shall occur of the above described security on a
national securities  exchange if listed on an exchange,  or if
not so listed,  at such time as a bid price appears for the above  described
security on an automated  quotation  system of a national
securities  association,  at a price equal to or less than the  expiration
price  specified  below as  applicable  to the period which
includes the date of such sale or such bid price.

Expiration Price                                 Expiration Price
    Per Share                                      Per Share
    Per Bond                                        Per Bond
   Per Warrant                                     Per Warrant
    Per Right                                       Per Right
    Per Unit      Period to Which                   Per Unit     Period to Which
  Per Option(7)      Applicable                    Per Option(7)   Applicable

 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
 ........  From..........  to.......       ......... From............  to.......
     If the security underlying the Option is a standardized (listed) or index
option, this Option can not be exercised.  It can only
be resold to Gordon & Co. pursuant to the terms on the reverse side hereof.
     The  regular  expiration  date  of  this  option  is  or  the  earlier
expiration  date  of  the  underlying   security  if  the
underlying security is an Option,  warrant or right, but this option will expire
automatically upon the sale of the security if listed
on a national  securities  exchange,  or at such time as a bid price  appears
for the  security on an automated  quotation  system of a
national  securities  association,  at or below the applicable  expiration
price  specified  herein.  Gordon & Co. does not assume any
responsibility  to notify the  bearer of the  prices at which the  security  has
been  sold,  offered  for sale or the bid price of the
security.
     At any time prior to the  expiration of this option,  the bearer may
require  Gordon & Co. to repurchase  this option at the price determined
pursuant to paragraph 4 of the terms and conditions on the reverse side.
     This option must be  presented  to Gordon & Co.  before the exact time of
its  expiration  in order to exercise  this option or to
require the repurchase of this option.
     This option is subject to the terms and conditions on the reverse side.
     Gordon & Co. agrees to carry out all of the obligations of this option in
accordance with the terms and conditions thereof.

                                                             GORDON & CO.

                                                             By
<PAGE>
                             TERMS AND CONDITIONS

     Definitions of Terms. As used in the Option,  "Underlying  Security" means
the Stock, Bond, Warrant,  Right, Unit or Option of the
issuer and class  specified  on the face  hereof;  "Contract  Striking  Price"
(7) means the price  specified on the face hereof as the
price at which the  Bearer  may  deliver  or call the  Underlying  Security,
subject  to an  adjustment  pursuant  to these  Terms and
Conditions;  and  "Expiration  Price" (7) as of a specified  date,  means the
amount shown on the face hereof as the  expiration  price
applicable to the period which includes such date, subject to adjustment
pursuant to these Terms and Conditions.
     Prior to the expiration of this Option if the Underlying Security is a S
tock (or, where applicable, a Warrant, Unit or Option):
1.   (a)-The  Contract  Striking Price and  Expiration  Prices hereof shall be
reduced by the value of any cash dividend on the day the Stock goes ex-dividend;
(b)-Where the underlying  stock is entitled to rights and/or warrants the
Contract  Striking Price and Expiration  Prices shall be
reduced by the value of same as fixed by the opening sale thereof on the day the
Stock sells ex-rights and/or warrants.
2.   (a)-In the event of stock splits,  reverse  splits or other similar  action
by the issuer of the Stock,  Warrant or Unit or by the
issuer of the  security  underlying  an option  which is the subject of this
Option,  this Option  shall become an Option for the
equivalent in new securities  when duly listed for trading and the total
Contract  Striking Price and Expiration  Prices shall not be reduced.
(b)-Stock  dividends  or the  equivalent  due-bills  shall be  attached  to the
Stock,  Warrant or Unit when and if this Option is
exercised, and the total Contract Striking Price and Expiration Prices shall not
be reduced. Prior to the Expiration of this Option if the Underlying Security
is a Bond:
3.   (a)-The  Contract  Striking Price and Expiration  Prices shall be reduced
by the value of any interest on the day interest is paid on the Bond.
(b)-Upon  exercise or election to require  repurchase of this Option,  the
Contract  Striking Price and  Expiration  Prices of the
Underlying  Bond  shall  be  reduced  by the  amount  of  accrued  interest
from the last  interest  payment  date to the date of presentation.
(c)-If the Underlying  Bond is called for redemption by the issuing
corporation,  wholly or in part,  this Option shall expire on
the date fixed for redemption by said  corporation and the Contract  Striking
Price and Expiration  Prices shall be reduced by the
amount of accrued interest from the last payable date to the date of redemption.
4.   If prior to the  expiration  of this Option there are presented to Gordon &
Co. this Option and notice that the Bearer has elected
to require the  repurchase of this Option,  Gordon & Co. will offer to purchase
if a Put Option,  or will offer for sale if a Call
Option, at a price which conforms to the conditions as to price stated in such
notice, the Stock,  Bonds,  Warrants,  Rights Units
or Options  covered by this Option.  Subject to the  purchase or sale on the
Exchange  where  listed,  or on the  over-the-counter
market if not  listed on an  Exchange,  by Gordon & Co.,  prior to the
expiration  of this  Option  and in  conformity  with such
conditions as to price, of such Stock, Bonds,  Warrants,  Rights, Units or
Options,  Gordon & Co. will repurchase this Option at a
price equal to the amount by which the purchase price of such purchase of the
Stock, Bonds,  Warrants,  Rights, Units or Options is
below in a Put Option,  or sales price of such sale of the Stock,  Bonds,
Warrants,  Rights,  Units or Options is above in a Call
Option,  (without  reduction  for transfer  taxes) the amount  determined  by
multiplying  the number of shares of Stock,  Bonds,
Warrants,  Rights,  Units or  Options  covered by this  Option by the
applicable  Expiration  Price in effect at the date of such
purchase or sale,  less the difference,  if any, in a Put Option,  by which the
amount of commission paid to purchase the optioned
security  exceeds  the  commission  paid to sell short the  optioned  security
at the time the option was  written,  and less the
difference,  if any, in a Call Option, by which the amount of commission paid to
sell the optioned security exceeds the commission
paid to purchase  the  optioned  security at the time the option was written.
Gordon & Co.'s  repurchase  of this Option shall be deemed to have been effected
on the date of such purchase or sale of the Underlying Security.
5.   Except as provided  herein,  this Option may not be exercised,  or the
repurchase of this Option  required,  while trading in the
Underlying Security has been halted by governmental  authority,  the Exchange
where listed, or by the NASD and such a trading halt
shall not extend the date on which this  Option  expires or the dates on which
Expiration  Prices  become  applicable.  If such a
trading halt is in effect on the expiration date of this Option, this Option
shall expire.
6.   Prior to the expiration of this Option,  the Bearer may have the exercise
price and expiration  prices of this Option increased in
a Put Option,  and  decreased  in a Call  Option,  as many points as the Bearer
desires  upon paying  Gordon & Co. an  additional
premium.  The  additional  premium for each point the exercise and  expiration
prices of the Option are increased or decreased is
$1.0625 per share of Stock,  Warrant,  Right or Unit if the Underlying  Security
is a Stock,  Warrant,  Right or Unit; $10.625 per
Bond if the Underlying Security is a Bond; and $106.25 per Underlying Option if
the Underlying Security is an Option.
7.   Underlying  Options are  generally  quoted and traded on the  exchange
where listed or on the  over-the-counter  market at prices
representing  1/100th of the price of the  Underlying  Option which covers 100
shares or units of the security or index subject to
the Underlying  Option.  Accordingly for purposes of determining the Contract
Striking Price and applicable  expiration prices of
this Option, the Contract Striking Price and Expiration Prices of this Option
stated on the face hereof must be multiplied by 100.
<PAGE>

                          TYPICAL LIMITED PRICE OPTIONS

     The following typical limited price put and call options are referred to in
various examples throughout this prospectus:

1. Typical Put Option

     A limited  price put option  written for a term of 6  months-10  days on
100 shares of XYZ stock  listed on a national  securities exchange with a market
value of $50 a share, for a premium of $662.50,  at an exercise price of $50 per
share,  with expiration  prices of

     $53.75 during the first monthly term of the option,

     $53.00 during the second monthly term of the option,

     $52.25 during the third monthly term of the option,

     $51.50 during the fourth monthly term of the option,

     $50.75 during the fifth monthly term of the option,

     $50.00 during the last monthly term of the option.

2. Typical Call Option

     A limited  price call option  written for a term of 6 months-10  days on
100 shares of XYZ stock  listed on a national  securities exchange with a market
price of $50 a share, for a premium of $662.50,  at an exercise price of $50 per
share,  with expiration  prices of

     $46.25 during the first monthly term of the option,

     $47.00 during the second monthly term of the option,

     $47.75 during the third monthly term of the option,

     $48.50 during the fourth monthly term of the option,

     $49.25 during the fifth monthly term of the option,

     $50.00 during the last monthly term of the option.

<PAGE>
                                                                 (617) 964-6672
                                  Gordon & Co.
                                  Broker-Dealer
                               ONE GATEWAY CENTER
                                 SUITE 516 WEST
                                NEWTON, MA 02458

                                                                  Date:


     The following  information  pertains to the security  underlying  the
Gordon Limited Price Option which you purchased from or sold
through  Gordon & Co. on the above date.  Financial  data has been  compiled
from the most recent annual report (on Form 10-K) filed by
the issuer with the Securities and Exchange  Commission.  Data relating to
trading volume of the underlying  security has been obtained from financial
publications.  Gordon & Co.  believes these sources to be reliable but does not
guarantee the accuracy or  completeness of the information.
<TABLE>
<CAPTION>

                  Underlying Security                         Exchange                     No. Shs.
                                                                                          Outstanding


                                 Sales/Revenues and Earnings per Share During Past Three Fiscal Years
<S>                            <C>            <C>              <C>                           <C>

 Yr. Ended                              19                       19                           19
- --------------  -------------  --------------  ---------------
Sales/Revenues:
  (in thousands)
                                 -------------  --------------  ---------------

Earnings per Sh.
                    -------------  --------------  ---------------
</TABLE>

                       Quarterly High/Low Price Range and
              Dividends Declared or Paid During Past 2 Fiscal Years

                19                                      19
                       --------------------  -------------------

<TABLE>
<S>         <C>               <C>                  <C>                  <C>                  <C>

            Quarters               High/Low              Dividend           High/Low             Dividend

1st........................   ___________________   _________________   _________________    ________________
2nd........................   ___________________   _________________   _________________    ________________
3rd........................   ___________________   _________________   _________________    ________________
4th........................   ___________________   _________________   _________________    ________________
</TABLE>

                      Trading Volume During Past Four Weeks

          Week Ended                                      Volume (in Hundreds)

       ______________                                ___________________________
       ______________                                ___________________________
       ______________                                ___________________________
       ______________                                ___________________________



Past 4-wk Average Volume:_______________________________________________________



<PAGE>


                              FINANCIAL STATEMENTS

     There are set forth below the certified financial  statements of Gordon &
Co. for the last three fiscal years including statements of financial condition
for the last two fiscal years. Also set forth below is a certified  consolidated
balance sheet of Kezar Limited Partnership and Subsidiary at December 31, 1999.

     It should be noted that Gordon & Co. is the issuer and writer of every G
ordon & Co. Option.  The financial statements of Gordon & Co. and of its general
partner, Kezar Limited Partnership, are presented to furnish buyers of Gordon
Limited Price Options with information as to Gordon & Co.'s financial net worth
and its financial ability to honor all options it issues and writes

<PAGE>
                          Independent Auditors' report


To the Partners of
Gordon & Co.:

         We have audited the accompanying statements of financial condition of
Gordon & Co. (the "Partnership") as of December 31, 1999 and 1998 and the
related statements of income, changes in partnership capital, and cash flows for
each of the three years in the period ended December 31, 1999.  These financial
statements are the responsibility of the Partnership's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

         We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also
includes assessing the accounting principles used and significant estimates made
by management, as well as evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for our
opinion.

         In our opinion, the financial statements referred to above present
fairly, in all material respects, the financial position of the Partnership as
of December 31, 1999 and 1998 and the results of its operations and its cash
flows for each of the three years in the period ended December 31, 1998 in
conformity with generally accepted accounting principles.

TOFIAS FLEISHMAN SHAPIRO & CO., P.C.



January 14, 2000
Cambridge, Massachusetts
<PAGE>
                                 Gordon & Co.
                        STATEMENTS OF FINANCIAL CONDITION
                           December 31, 1999 and 1998

                                                 ASSETS

<TABLE>
<S>                                                                         <C>               <C>
                                                            NOTES           1999              1998
                                                           ------     ----------------- -----------------
Cash and money market accounts                               2,8            $3,619,488        $6,910,185
Deposits with clearing organizations                                           153,000           153,000
Receivables from brokers, dealers and
    clearing organizations                                    1                168,033            82,484
Receivables from customers                                    1                889,512           285,878
Securities purchased                                        1,3,6           14,403,803        12,120,316
Property - net of accumulated depreciation of
    $196,149 in 1999 $2,005,979 in 1998.                      1                 14,479            28,061
Other assets                                                  7                 47,130           284,025
                                                                      ----------------- -----------------
                                                                      ================= =================
TOTAL                                                                      $19,295,445       $19,863,949
                                                                      ================= =================

                                  LIABILITIES AND PARTNERSHIP CAPITAL

Unsecured loans                                               5                $  -              $48,667
Payables to customers                                                        1,475,344           210,164
Payables to brokers, dealers and
    clearing organizations                                    6                 31,745           818,047
Securities sold but not purchased                            1,3               871,777           233,435
Accrued and other liabilities                                                   24,002           142,825
                                                                      ----------------- -----------------
                                                                      ----------------- -----------------
TOTAL                                                                        2,402,868         1,453,138
                                                                      ----------------- -----------------
                                                                      ----------------- -----------------
Partnership capital                                                         16,892,577        18,410,811
                                                                      ----------------- -----------------
                                                                      ================= =================
TOTAL                                                                      $19,295,455       $19,863,949
                                                                      ================= =================
</TABLE>


                                              See notes to financial statements.


<PAGE>
                                  Gordon & Co.
                              STATEMENTS OF INCOME
              For the years ended December 31, 1999, 1998 and 1997

<TABLE>
<S>                                              <C>         <C>               <C>               <C>

                                                   NOTES           2000              1998              1997
                                                             ----------------  ----------------  ----------------
                                                  -------    ----------------  ----------------  ----------------
REVENUES:
    Net gains on option transactions (including
    unrealized income/(loss) of $3,800,161
    in 1999, ($267,390) in 1998 and
    $1,208,780 in 1997)                             1            $4,341,546         $1,975,413        $2,160,077
    Interest                                        7               119,533            618,422           768,055
    Other income                                                    266,694            235,017           227,077
                                                             ----------------  ----------------  ----------------
                                                             ----------------  ----------------  ----------------
Total                                                             4,727,773          2,828,852         3,155,209

EXPENSES:
    Compensation and benefits                                     1,470,599            994,443         1,092,570
    Interest                                    5, 12                35,342              7,597            50,679
    Other operating costs                                           862,440            876,545         1,165,616
                                                             ----------------  ----------------  ----------------
                                                             ----------------  ----------------  ----------------
Total                                                             2,368,381          1,878,585         2,308,865
                                                             ----------------  ----------------  ----------------
                                                             ----------------  ----------------  ----------------

NET INCOME                                                       $2,359,392           $950,267          $846,344
                                                             ================  ================  ================

</TABLE>

                                             See notes to financial statements.





<PAGE>
                                 Gordon & Co.
                  STATEMENTS OF CHANGES IN PARTNERSHIP CAPITAL
              For the years ended December 31, 1999, 1998 and 1997

                                                GENERAL PARTNER

<TABLE>
<S>                                                         <C>               <C>               <C>

                                                                  1999              1998              1997
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
PARTNERSHIP CAPITAL, BEGINNING OF PERIOD                         $12,714,122       $13,117,538       $14,492,399
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
ADD:
    Capital contributions                                         1,569,162
    Distributive share of net income                              1,913,060            489,122           333,437
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
Total                                                             3,482,222            489,122           333,437
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
DEDUCT:
    Capital withdrawals                                           4,637,906            892,538         1,708,298
                                                            ----------------- ----------------- -----------------
                                                            ================= ================= =================
PARTNERSHIP CAPITAL, END OF PERIOD                              $11,558,438        $12,714,122       $13,117,538
                                                            ================= ================= =================
                                                            ================= ================= =================

                                                LIMITED PARTNERS
                                                                  1999               1998              1997
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
PARTNERSHIP CAPITAL, BEGINNING OF PERIOD                          $5,696,689        $5,955,991        $6,577,601
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
ADD:
    Capital contributions                                            63,381            328,522             2,978
    Distributive share of net income                                446,332            461,145           512,906
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
Total                                                               509,713            789,667           515,884
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
DEDUCT:
    Capital withdrawals                                             872,263          1,048,969         1,137,494
                                                            ----------------- ----------------- -----------------
                                                            ================= ================= =================
PARTNERSHIP CAPITAL, END OF PERIOD                               $5,334,139         $5,696,689        $5,955,991
                                                            ================= ================= =================
                                                            ================= ================= =================

                                                     TOTAL
                                                                  1999                1998              1997
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
PARTNERSHIP CAPITAL, BEGINNING OF PERIOD                         $18,410,811       $19,073,529       $21,070,000
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
ADD:
    Capital contributions                                          1,632,543           328,522             2,978
    Distributive share of net income                               2,359,392           950,267           846,343
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
Total                                                              3,991,935         1,278,789           849,321
                                                            ----------------- ----------------- -----------------
                                                            ----------------- ----------------- -----------------
DEDUCT:
    Capital withdrawals                                            5,510,169         1,941,507         2,845,792
                                                            ----------------- ----------------- -----------------
                                                            ================= ================= =================
PARTNERSHIP CAPITAL, END OF PERIOD                               $16,892,577       $18,410,811       $19,073,529
                                                            ================= ================= =================
                                                            ================= ================= =================

</TABLE>

                                        See notes to financial statements.
<PAGE>
                                  Gordon & Co.
                            STATEMENTS OF CASH FLOWS
              For the years ended December 31, 1999, 1998 and 1997

<TABLE>
<S>                                                            <C>           <C>                <C>
                                                                      1999            1998             1997
                                                               -------------- ----------------- -----------------
OPERATING ACTIVITIES:
Net income                                                        $2,359,392          $950,267          $846,344
Add items not requiring the use of cash:
    Depreciation                                                      13,582            29,066            48,037

Changes in operating assets and liabilities:
    Deposits with clearing organizations
    Receivables from brokers, dealers and
       clearing organizations                                        (85,549)        1,180,965        (1,177,013)
    Receivables from customers                                      (603,634)         (250,283)           22,124
    Securities purchased                                          (2,283,487)       (6,640,505)        2,530,244
    Other assets                                                      21,895            25,165           450,149
    Payables to customers                                          1,265,180          (685,556)          644,103
    Payables to brokers, dealers and
       clearing organizations                                       (786,302)          818,047                 -
    Securities sold but not purchased                                638,342           (98,943)          332,378
    Accrued and other liabilities                                   (118,823)           41,452           (84,282)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------
Total                                                                420,596        (4,630,325)        3,612,084
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

INVESTING ACTIVITIES:
    Proceed from note receivable                                     215,000
    Property additions                                                                 (18,617)          (19,249)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------
Total                                                                215,000           (18,617)          (19,249)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

FINANCING ACTIVITIES:
    Proceeds from /(Payments of) unsecured
       loans                                                         (48,667)          (338,156)           49,681
    Capital contributions                                          1,632,543            327,346             2,978
    Capital withdrawals                                           (5,510,169)       (1,940,331)       (2,845,793)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------
Total                                                             (3,926,293)       (1,951,141)       (2,793,134)
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

INCREASE / (DECREASE) IN CASH AND
    MONEY MARKET ACCOUNTS                                         (3,290,697)       (6,600,083)          799,701
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

CASH AND MONEY MARKET ACCOUNTS
    AT BEGINNING OF YEAR                                           6,910,185        13,510,268        12,710,567
                                                               -------------- ----------------- -----------------
                                                               -------------- ----------------- -----------------

CASH AND MONEY MARKET ACCOUNTS
    AT END OF YEAR                                                $3,619,488        $6,910,185       $13,510,268
                                                               ============== ================= =================


</TABLE>


                                 See notes to financial statements
<PAGE>

                          Gordon & Co. (A Partnership)

                          NOTES TO FINANCIAL STATEMENTS


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Description of the Business

Gordon & Co. (the "Partnership"), a Massachusetts limited partnership, is a
registered broker-dealer engaged primarily in the
writing of limited price put and call options.  Under the terms of such options,
expiration prices are established.  If the market price of the underlying
security falls to or below (call options) or rises to or above (put options) the
expiration price, the option expires.  Upon issuance of each option, Gordon &
Co. agrees to repurchase the option prior to expiration for
certain specified prices.  An option may be exercised, but if it is not
exercised, modified or repurchased, it expires at the
end of the term of the option as determined either by the expiration price or
the expiration date of the option.  The expiration
price provision limits the off-balance sheet market risk should there be an
unfavorable change in the price of the underlying
financial instrument.  If a put option expires, Gordon & Co.'s policy is to
immediately purchase the underlying security to cover its short position.

Principal customers are individuals located throughout the United States who are
familiar with the type of risk associated with
these investments and who satisfy the options disclosure and suitability
requirements imposed by the NASD.

   Accounting for Option Income

Option income is recognized over the term of the option, measured by the
difference between the premiums received for writing and/or modifying the option
and the amount of the Partnership's obligation to repurchase the option.  For
covered options, the amount of the repurchase obligation is considered in
determining the realizable value of the underlying securities.

   Use of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Securities Transactions and Valuation of Securities

Securities transactions are recorded on a trade date basis.  Securities, most of
which are subject to outstanding put or call options, are recorded at realizable
value, taking into account the repurchase provisions included in the options.
Changes in the realizable value of securities are included in income.

Receivables from brokers, dealers and clearing organizations are collateralized
by securities borrowed or sold.  Receivables from customers are collateralized
primarily by securities owned by customers which are not reflected in the
financial statements.

Fair Value of Financial Instruments

The Partnership's financial instruments, except as discussed elsewhere, are
recorded at carrying amounts which approximate fair value.

<PAGE>
                         Gordon & Co. (A Partnership)

                   NOTES TO FINANCIAL STATEMENTS - (Continued)


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - (Continued)


Property
      Computer equipment, furniture and fixtures, and leasehold improvements
are recorded at cost and are depreciated using the applicable tax depreciation
methods over their estimated useful lives.  Maintenance and repairs are charged
to expense as incurred.

Allocation of Partnership Income
     Each limited partner received a guaranteed allocation equal to 7 1/2% of
the average capital of the limited partner during the years ended December 31,
1999 and 1998 with the exception of the special limited partners who received
10% during 1999 and 1998 as defined.  Net income of the Partnership remaining
after the limited partners was allocated to the general partner.

Income Taxes
      A provision for income taxes has not been made as each partner is
individually liable for his/her own tax payments.

2. CONCENTRATION OF CREDIT RISK

The Partnership maintains its cash and money market accounts at several
financial institutions.  Balances deposited in commercial banks are insured by
the Federal Deposit Insurance Corporation up to $100,000.  The Partnership's
uninsured cash balances totaled $3,219,488 and $6,492,667 at December 31, 1999
and 1998 respectively.

3. SECURITIES PURCHASED AND SOLD

<TABLE>
<S>                                                                       <C>              <C>

                                                                             1999              1998

Market value of securities purchased                                         $24,985,435       $16,934,517
Less reduction of securities valuation to reflect the repurchase
provisions of options sold (Note 1)                                           10,581,632         4,814,201
Total                                                                        $14,403,803       $12,120,316

Cost of securities purchased                                                 $16,485,435       $15,670,110
Market value of securities sold but
      not purchased                                                             $807,306          $217,878
Plus increase in securities valuation
      to reflect the repurchase provisions
      of options sold (Note 1)                                                    64,471           15,557
Total                                                                           $871,777         $233,435

Cost of securities sold but
      not purchased                                                             $810,806         $219,301

    At December 31, 1999 and 1998, three secutities account for approximately
51% and 35% of the market value of securities purchased, respectively.  At
December 31, 1999 and 1998 all outstanding call and put options were covered.

</TABLE>
<PAGE>
                          Gordon & Co. (A Partnership)


                   NOTES TO FINANCIAL STATEMENTS - (Continued)



4. CAPITAL REQUIREMENTS

The Partnership is subject to the Uniform Net Capital Rule pursuant to Rule
15c3-1 under the Securities Exchange Act of 1934 which provides that aggregate
indebtedness, as defined, shall not exceed fifteen times net capital, as
defined.  The Partnership's net capital ratio, net capital, and net capital
requirements at December 31, 1999 and 1998 were as follows:

                                                   1999                1998
    Net capital ratio                           .10 to 1            .02 to 1
                                            ================    ================
    Net capital                                $14,345,499         $16,822,271
                                            ================     ===============

    Required net capital                          $250,000            $250,000
                                            ================    ================


5. UNSECURED LOANS

Included in Unsecured loans at December 31, 1998 was an unsecured demand loan
payable to a relative of the chief Executive Officer, bearing interest of
7 1/2%.  The full amount was paid during 1999.


6. PAYABLES TO BROKERS, DEALERS AND CLEARING ORGANIZATIONS

Payables to brokers, dealers and clearing organizations are collateralized by
securities purchased.

7. RELATED PARTY TRANSACTIONS

Included in other assets is a $215,000 mortgage receivable with interest at 8%
due from a trust of which one beneficiary is a related party.  The amount was
collected during 1999.

<PAGE>
                         Gordon & Co. (A Partnership)

                   NOTES TO FINANCIAL STATEMENTS - (Continued)



8. CASH SEGREGATED UNDER FEDERAL REGULATIONS

At December 31, 1999 and 1998, cash of $200,000 and $154,000 respectively was
segregated in special reserve bank accounts for the benefit of customers under
Rule 15c3-3 of the Securities and Exchange Commission. No additional deposit was
necessary to  meet the required reserve computed as of December 31, 1999.  An
additional deposit of $50,000 was made o January 4, 1999 to meet the required
reserve computed as of December 31, 1998.

9. COMMITMENTS

The Partnership  leases its office facilities  through September, 2002. Minimum
annual rental payments are as follows:

                                        2000:        $64,000
                                        2001:        $64,000
                                        2002:        $49,000

Rental expense, including certain adjustments relating to changes in real estate
taxes and other operating expenses, for each of the years ended December 31,
1999, 1998 and 1997 unter the aforementioned leases was $81,830, $85,433 and
$72,476 respectively.

10. EMPLOYEE BENEFITS

The Partnership has a Keogh plan providing for contributions on behalf of all
full-time employees with more than one year of service at the discretion of the
Chief Executive Officer.  For years ended December 31, 1999, 1998 and 1997,
contributions of $88,979, $85,201 and $135,947respectively were made to the
plan.


11. CONTINGENCY

In November 1995, the Partnership brought suit to recover sums due from certain
customers in connection with accounts they maintained with the Partnership for
trading of options. These customers have subsequently asserted counterclaims
against the Partnership. The Partnership's legal counsel has indicated that it
is too early in the case to determine the likelihood of an unfavorable outcome
or range of potential exposure to the Partnership.

Although there can be no assurance as to the ultimate disposition of this
matter, it is the opinion of management that the Partnership should prevail in
this matter.  Accordingly, the Partnership has not accrued any liability
associated with this litigation.

12. LINE OF CREDIT

At December 31, 1999 the Partnership had an unused demand line of credit of
$10,000,000 with a bank.  Under this agreement all amounts borrowed, if any,
are secured by the Partnership's fully paid for securities.  The interest rate
bill be the bank's overnight feceral fund rate plus 100 basis points.  This
agreement will expire March 15, 2000.  However, the Partnership intends to
renew it at that time.

13. YEAR 2000 CONSIDERATIONS

As a result of the Year 2000 ("Y2K") issue, some computer systems may be unable
to interpret dates beyond the year 1999, which could cause a system failure or
other computer errors, leading to disruptions in operations.  The Partnership
has assessed its specific Y2K issues and has implemented an action plan to
attempt to remediate any such issues.  The Partnership has modified
its internal software and installed new hardware in order to be Y2K ready.  Such
changes have already been implemented.  The Partnership has also contacted all
significant vendors in order to ascertain the status of any third party risks.
As the Partnership's financial and operational computer systems are not directly
linked to any third party systems, such a direct risk does not appear to be
present.  At December 31, 1999, the Partnership does not expect to incur
significant additional costs to complete the implementation of its Y2K
remediation program.

14. STATEMENT OF CASH FLOWS

The Partnership paid approximately $35,300 in interest during 1999.   The
Partnership paid $7,600 and $50,700 in interest during the years ended December
31, 1998 and 1997 respectively.  No income taxes were paid as these are the
responsibility of the individual partners.

During 1998, the $1,100,000 subordinated loan payable to a related party was
offset against the secured demand note receivable due from the same party.


<PAGE>

Independent Auditors' Report



The Partners
Kezar Limited Partnership



We have audited the accompanying  consolidated balance sheet of Kezar Limited
Partnership,  a Massachusetts  limited partnership,  and subsidiary,  as of
December 31, 1999. This financial  statement is the  responsibility  of the
Limited  Partnership's  management.  Our responsibility is to express an
opinion on this consolidated financial statement based on our audit.

We conducted our audit in accordance with generally  accepted  auditing
standards.  Those  standards  require that we plan and perform
the audit to obtain  reasonable  assurance  about  whether  the  balance  sheet
is free of  material  misstatement.  An audit  includes examining,  on a test
basis,  evidence  supporting the amounts and disclosures in the balance sheet.
An audit also includes  assessing the  accounting  principles  used and
significant  estimates  made by  management,  as well as  evaluating  the
overall  balance sheet presentation.  We believe that our audit of the balance
sheet provides a reasonable basis for our opinion.

In our opinion, the consolidated  balance sheet referred to above presents
fairly, in all material respects,  the financial position of Kezar Limited
Partnership and subsidiary as of December 31, 1999, in conformity with generally
accepted principles.




Tofias, Fleishman, Shapiro & Co., P.C.



Cambridge, Massachusetts
January 14, 2000
<PAGE>
                   KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                           Consolidated Balance Sheet

                                December 31, 1999

<TABLE>
<S>                                                                                      <C>                <C>

ASSETS                                                                                      NOTES


Cash and money market accounts......................................................        2,6               $3,624,917
Deposits with clearing organizations................................................                             153,000
Receivables from brokers, dealers and clearing
  organizations.....................................................................          1                  168,033
Receivables from customers..........................................................          1                  889,512
Securities purchased................................................................      1,3,5               14,403,803
Property - net of accumulated depreciation
  of $196,149.......................................................................          1                   14,479
Other assets........................................................................          7                   47,130

TOTAL...............................................................................                         $19,300,874

LIABILITIES AND PARTNERSHIP CAPITAL
Payable to customers?..............................................................                            1,475,344
Payables to brokers, dealers and clearing
  organizations.....................................................................          5                   31,745
Accrued and other liabilities.......................................................                              24,002
Securities sold but not purchased...................................................        1,3                  871,777
Total liabilities...................................................................                           2,402,868
Minority interest...................................................................                           5,334,139

Partnership capital.................................................................         9                11,563,867

TOTAL...............................................................................                         $19,300,874

</TABLE>

                   See notes to financial statement.

<PAGE>
                    KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1998


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Description of the Business

Kezar Limited Partnership ("Kezar"), a Massachusetts limited partnership, is the
General Partner of Gordon & Co. (the "Partnership").  Kezar is obligated by law
to satisfy all the financial obligations of the Partnership.  The General
Partner of Kezar is The Salke Family Trust of which Warren G. Miller is the
trustee.  The General Partner of Kezar is obligated by law to satisfy all the
financial obligations of Kezar.

Gordon & Co., a Massachusetts limited partnership, is a registered broker-dealer
engaged primarily in the writing of limited price put and call options.  Under
the terms of such options, expiration prices are established.  If the market
price of the underlying security falls to or below (call options) or rises to or
above (put options) the expiration price, the option expires.  Upon issuance of
each option, Gordon & Co. agrees to repurchase the option prior to expiration
for certain specified prices.  An option may be exercised, but if it is not
exercised, modified or repurchased, it expires at the end of the term of
the option as determined either by the expiration price or the expiration date
of the option.  The expiration price provision limits the off-balance sheet
market risk should there be an unfavorable change in the price of the underlying
financial instrument.  If a put option expires, Gordon & Co.'s policy is to
immediately purchase the underlying security to cover its short position.

Principal customers are individuals located throughout the United States who are
familiar with the type of risk associated with these investments and who satisfy
the options disclosure and suitability requirements imposed by the NASD.

Accounting for Option Income

Option income is recognized over the term of the option, measured by the
difference between the premiums received for writing and/or modifying the option
and the amount of the Partnership's obligation to repurchase the option.  For
covered options, the amount of the repurchase obligation is considered in
determining the realizable value of the underlying securities.

Use Of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Securities Transactions and Valuation of Securities

Securities transactions are recorded on a trade date basis.  Securities, most of
which are subject to outstanding put or call
options, are recorded at realizable value, taking into account the repurchase
provisions included in the options.  Changes in the realizable value of
securities are included in income.

Receivables from brokers, dealers and clearing organizations are collateralized
by securities borrowed or sold. Receivables from customers are collateralized
primarily by securities owned by customers which are not reflected in the
financial statements.

Fair Value of Financial Instruments

The Partnership's financial instruments, except as discussed elsewhere, are
recorded at carrying amounts which approximate fair value.

<PAGE>
                   KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1999


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - (Continued)

Property

Computer equipment, furniture and fixtures, and leasehold improvements are
recorded at cost and are depreciated using the applicable tax depreciation
methods over their estimated useful lives.  Maintenance and repairs are charged
to expense as incurred.

   Allocation of Kezar Income

Kezar consists of a Limited Partner and a General Partner.  The Limited Partner
is entitled to receive a distribution equal to 10% of the average capital of the
Limited Partner during the year, as defined in Article 2.2 of the Limited
Partnership Agreement (the "Kezar Agreement").  In addition, the Limited Partner
is entitled to receive special allocations as defined in Article 4.1 of the
Kezar Agreement.

Net income remaining after the guaranteed payments to the Limited Partner
is allocated to the General Partner.

Principles of Consolidation

The consolidated financial statement includes the accounts of Kezar and
its majority owned subsidiary Gordon & Co.  All material intercompany balances
and transactions are eliminated in consolidation.

Income Taxes

A provision for income taxes has not been made as each partner is individually
liable for his/her own tax payments.

2. CONCENTRATION OF CREDIT RISK

The Partnership maintains its cash and money market accounts at several
financial institutions.  Balances deposited in commercial banks are insured by
the Federal Deposit Insurance Corporation up to $100,000.  The Partnership's
uninsured cash balances totaled $3,219,488 at December 31, 1999.

3. SECURITIES PURCHASED AND SOLD

   Market value of securities purchased...................           $24,985,435
   Less reduction of securities valuation to reflect
     the repurchase provisions of options sold (Note 1)...            10,581,632

   Total..................................................           $14,403,803

   Cost of securities purchased...........................           $16,485,435

   Market value of securities sold but
      not purchased.......................................              $807,306
   Plus increase in securities valuation
      to reflect the repurchase provisions
      of options sold (Note 1)............................                64,471

   Total...................................................             $871,777

   Cost of securities sold but
      not purchased.......................................              $810,806

      At December 31, 1999, three securities account for approzimately 51% of
the market value of securities purchased.  At December 31, 1999 all outstanding
call and put options were covered.

<PAGE>

                    KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1999


4. CAPITAL REQUIREMENTS

The Partnership is subject to the Uniform Net Capital Rule pursuant to Rule
15c3-1 under the Securities Exchange Act of 1934 which provides that aggregate
indebtedness, as defined, shall not exceed fifteen times net capital, as
defined.  At December 31, 1999, the Partnership's net capital ratio was .10 to
1, net capital was $14,345,499 and required net capital was $250,000.

5.  PAYABLES TO BROKERS, DEALERS AND CLEARING ORGANIZATIONS

Payables to brokers, dealers and clearing organizations are collateralized by
securities purchased.

6.  CASH SEGREGATED UNDER FEDERAL REGULATIONS

At December 31, 1999, cash of $200,000 was segregated in special reserve bank
accounts for the benefit of customers under Rule 15c3-3 of the Securities and
Exchange Commission.  No additional deposit was neccessary to meet the required
reserve computed as of December 31, 1999.

7.  COMMITMENTS

The Partnership leases its office facilities through September, 2002 and a motor
vehicle under noncancelable operating leases expiring through June, 2002.
Minimum annual rental payments are as follows:

                                        2000:                       $64,000
                                        2001:                       $64,000
                                        2002:                       $49,000
8. EMPLOYEE BENEFITS

The Partnership has a Keogh plan providing for contributions on behalf of all
full-time employees with more than one year of service at the discretion of the
Chief Executive Officer.


<PAGE>
                    KEZAR LIMITED PARTNERSHIP AND SUBSIDIARY

                    Notes to Consolidated Financial Statement

                                December 31, 1998


9. PARTNERS' CAPITAL

Individual partners' capital balance changes during the year ended December
31, 1999 are as follows:

                                        General Partner  Limited Partner
                                Total   The Salke Family Michael B. Salke
                                              Trust

Capital balances,
     January 1, 1999         $12,754,252    $8,528,748    $4,225,504
Net income:
     General partner residual  1,569,162     1,435,436       133,726
Withdrawals                   (4,672,607)    1,502,257       410,803
                              (1,190,385)   (4,397,123)     (275,484)
Capital balances,
     December 31, 1999        $11,563,867   $7,069,318    $4,494,549


10.  CONTINGENCY

In November 1995, the Partnership brought suit to recover sums due from certain
customers in connection with accounts they maintained with the Partnership for
trading of options. These customers have subsequently asserted counterclaims
against the Partnership. The Partnership's legal counsel has indicated that it
is too early in the case to determine the likelihood of an
unfavorable outcome or range of potential exposure to the Partnership.

Although there can be no assurance as to the ultimate disposition of this
matter, it is the opinion of management that the Partnership should prevail in
this matter.  Accordingly, the Partnership has not accrued any liability
associated with this litigation.

11.  LINE OF CREDIT

At December 31, 1999 the Partnership had an unused demand line of credit of
$10,000,000 with a bank.  Under this agreement all amounts borrowed, if any,
are secured by the Partnership's fully paid for securities.  The interest rate
bill be the bank's overnight feceral fund rate plus 100 basis points.  This
agreement will expire March 15, 2000.  However, the Partnership intends to
renew it at that time.

12. YEAR 2000 CONSIDERATIONS

As a result of the Year 2000 ("Y2K") issue, some computer systems may be unable
to interpret dates beyond the year 1999, which could cause a system failure or
other computer errors, leading to disruptions in operations.  The Partnership
has assessed its specific Y2K issues and has implemented an action plan to
attempt to remediate any such issues.  The Partnership has modified its
internal software and installed new hardware in order to be Y2K ready.  Such
changes have already been implemented.  The Partnership has also contacted all
significant vendors in order to ascertain the status of any third party risks.
As the Partnership's financial and operational computer systems are not directly
linked to any third party systems, such a direct risk does not appear to be
present.  At December 31, 1999, the Partnership does not expect to incur
significant additional costs to complete the implementation of its Y2K
remediation program.  Some Y2K issues may occur after January 1, 2000.  However,
the Partnership believes the risk of such issues to be remote.
<PAGE>

<TABLE>
<S>                                                <C>               <C>
Available
Information
2
Glossary of Terms.................................   2
Prospectus Summary................................   5
Certain Risk Factors..............................   7                      GORDON & CO.
Description of Gordon
Options                                             12
   Terms of Options...............................  12
   Parties to the Option Transaction..............  12
   Exercise Price of Options......................  12
   Renewal of Options.............................  13                     One Gateway Center
   Expiration Prices of Options...................  13
   Repurchase of Gordon Limited Price Options.....  14                Newton, Massachusetts 02458
   Modification of Terms of Options...............  14
   Premiums for Options...........................  14
   Some Differences between Gordon & Co. Options                             (617) 964-6672
     and Other Options............................  14
   Adjustments in Terms...........................  16
   Limitations on Exercise, Transfer and Repurchase
     of Options...................................  17
   Position Limits................................  17
   Evidence of Option Contracts...................  18
   Underlying Securities..........................  18
Buying Gordon Options.............................  20
   Purposes and Risks.............................  20                        GORDON & CO.
   Method of Buying Gordon Options................  22
   Limitations on Option Purchases................  23
Repurchase Agreement in Gordon Options............  23
   General........................................  23                10,000 LIMITED PRICE PUT AND
   Liquidating Sale Transactions..................  23
   Moderation of Buyer's Risks....................  25                        CALL OPTIONS
Exercise of Gordon Options........................  26
   General........................................  26
   Tender of Exercise Notice......................  26
   Payment and Delivery...........................  27                         ----------
   Remedies.......................................  27
   The Back-Up System.............................  27                         PROSPECTUS
Federal Income Tax Considerations.................  28
                                                                              ____________
Costs of Options Transactions.....................  29

Litigation Relating to Gordon & Co................  31
Organization and Management of Gordon & Co........  31
   Organization...................................  31
   Management.....................................  31
   Executive Compensation.........................  32                       March 8, 2000
   Beneficial Ownership...........................  32
Legal Opinion and Expert Report...................  33
Facsimile of Limited Price Put Option Contract....  34
Facsimile of Limited Price Call Option Contract...  37
Typical Limited Price Options.....................  40
Financial Statements..............................  42                 -------------------------

              ---------------------
     No dealer, salesman or other person has been authorized
to give any information or to make any representations, other
than those contained in this Prospectus, and if given or
made, such information or representations must not be relied
upon.  This Prospectus does not constitute an offer to sell
or the solicitation of an offer to buy limited price options
in any jurisdiction in which such an offer would be
unlawful.  Neither the delivery of this Prospectus nor any
sale made hereunder shall, under any circumstances, create
any implication that the information contained herein is
correct as of any time subsequent to the date hereof.
  All dealers  effecting  transactions  in the  registered
securities,   whether   or  not   participating   in  this
distribution,  may be  required  to deliver a  prospectus.
This  is in  addition  to the  obligation  of  dealers  to
deliver a prospectus when acting as underwriters.
</TABLE>
<PAGE>

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 13.  Other Expenses of Issuance and Distribution

     The securities offered by this registration statement do not create any
equity participation in Gordon & Co.  There are no
proceeds from the distribution of Gordon Options other than the premiums which
may be received for Options which are sold.
Accordingly, there are no expenses of issuance and distribution which are of
any material consequence to the purchasers of these
Options.  Nonetheless, a reasonably itemized statement of all expenses in
connection with the registration of these securities is as follows:

         Registration Fees:

            Securities and Exchange Commission                        $24,242.00
            Various States                                             14,210.00
        Printing                                                        2,000.00
        Legal                                                          15,000.00
        Accounting                                                      7,000.00
        Total                                                         $62,452.00

Item 14.  Indemnification of Directors and Officers

     Not applicable

Item 15.  Recent Sales of Unregistered Securities

     Not applicable

Item 16.  Exhibits; Financial Statement Schedules

     (a)  Financial Statements

(1)  Included in Prospectus and incorporated by reference
       Gordon & Co.
       Independent Auditors' Report
       Statements of Financial Condition, December 31, 1999 and 1998
       Statements of Income for the Years Ended December 31, 1999, 1998 and 1997
       Statements of Changes in Partnership Capital for the Years Ended
              December 31, 1999, 1998 and 1997
       Statements of Cash Flows for the Years Ended December 31, 1999, 1998 and
              1997
       Notes to Financial Statements
       Kezar Limited Partnership
       Independent Auditors' Report
       Statement of Financial Condition, December 31, 1999
       Notes to Statement of Financial Condition
       Not included in Prospectus - The information with respect to selected
       financial data is not included in the
       Prospectus in as much as the securities being offered create no equity
       interest in the Registrant and the
       inclusion of selected financial data of the Registrant would be
               inappropriate.


                                                                   II-1
<PAGE>
        (2)  Schedules Included
              Schedule I - Marketable Securities: December 31, 1999 (p. S-3
               through S-3.3).
              Schedule IX - Amounts Payable to Banks: December 31, 1999, 1998
                and 1997 (p. S-4)
              All other  schedules have been omitted since the information
                 required is either  disclosed in the notes to the financial
              statements, not applicable to the Registrant or immaterial to its
                 financial condition.

     (b)  Exhibits

         (3)  A copy of the Restated Articles of limited Partnersip of the
              Registrant are incorporated by reference to pages S-5.2 through
              S-5.24 in the Registrant's Post-Effective Amendment No. 16 to Form
              S-1 which was filed with the commission on March 6, 1987 (File
              No. 2-52026).  A First Amendment to the registrant's Restated
              Articles of Limited Partnership dated as of January 1, 1991 is
              incorporated by reference to Pages S-6 through S-6.2 in
              Registrant's Post-Effective Amendment No. 4 to Form S-1 which was
              filed with the Commission on March 26, 1991 (File No. 33-16109).
              A Second Amendment to the Registrant's Restated Articles of
              Limited Partnership dated as of January 1, 1992 is incorporated by
              reference to Pages S-6 through S-6.3 in registrant's Registration
              statement on Form S-1 which was filed with the Commission on
              February 24, 1992 (File No. 33-45944).  A Third Amendment to the
              Registrant's Restated Articles of Limited Partnership dated as of
              December 30, 1997 is incorporated by reference to Pages S-6 to
              S-6.2 in registrant's Registration Satement on Form S-1 which was
              filed with the commission on March 25, 1999 (File No. 333-75067).


         (4)  Copies of Registrant's  Limited Price Put and Call Option (2) -
              Included in Prospectus at pages 36-39 and incorporated by
              reference.

         (5)  Opinion of Counsel (1)  (p. S-5)

        (23)  Consents
              (1) Tofias Fleishman Shapiro & Co., P.C. (p. S-6)
              (2) Warren G. Miller, Esq. (p. S-7)

Item 17.  Undertakings

                                  UNDERTAKINGS

     The undersigned registrant hereby undertakes:

         (1)  To file,  during any period in which  offers or sales are being
made,  a  post-effective  amendment  to its  registration statement:

              (i) To include any prospectus required by section 10(a)(3) of the
Securities Act of 1933;

              (ii)To reflect in the prospectus any facts or events arising after
 the effective date of the  registration  statement (or the most recent post-
effective amendment thereof) which,  individually or in the aggregate, represent
a fundamental change in the information set forth in the registration statement;

              (iii)        To include any material information with respect to
the plan of distribution not previously disclosed in the registration statement
or any material change to such information in the registration statement.

                                      II-2

<PAGE>
         (2)  That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3)  To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         Insofar as indemnification for liabilities arising under the Securities
 Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable.



                                      II-3
<PAGE>
                                  SCHEDULE I
                                  GORDON & CO.

                              Marketable Securities
                              Securities Purchased
                       (To Cover Outstanding Call Options)
                                December 31, 1999




<TABLE>
<S>             <C>                                <C>             <C>             <C>
  Number                  Security                                 Market            Expiration
of Shares               Long Position              Cost            Value           Date of Option

  1,500         Accrue Software Inc                 $81,875.00          $81,187.50          09/24/00
    300         Accrue Software Inc                  11,287.50           16,237.50          06/23/00
    800         Accrue Software Inc                  33,550.00           43,300.00          09/21/00
    500         Accrue Software Inc                  20,734.40           27,062.50          09/10/00
    500         ACXIOM CORP                          12,000.00           12,000.00          07/03/00
  7,900         Adstar.com Inc Unit due 12/15/2004   66,162.50           63,200.00          12/26/00
 10,000         American Multiplexer Corp            40,000.00           35,000.00          07/25/00
  2,000         American Multiplexer Corp             8,500.00            7,000.00          10/17/00
  3,000         American Multiplexer Corp            12,750.00           10,500.00          10/18/00
 10,000         American Multiplexer Corp            48,750.00           35,000.00          09/26/00
 30,000         Americas Shopping Mall Inc          135,000.00          210,000.00          09/02/00
 20,000         Americas Shopping Mall Inc           90,000.00          140,000.00          09/12/00
100,000         Americas Shopping Mall Inc          450,000.00          700,000.00          10/07/00
 50,000         Americas Shopping Mall Inc          225,000.00          350,000.00          10/14/00
  1,000         ANADIGICS Inc                        44,187.50           47,187.50          03/16/00
  1,000         ANADIGICS Inc                        38,750.00           47,187.50          05/08/00
    400         ANADIGICS Inc                        13,350.00           18,875.00          01/18/00
    500         Applied Digital Solutions Inc         3,875.00            3,750.00          08/28/00
  2,000         Applied Microsystems Corp            19,375.00           22,750.00          12/13/00
  2,000         Applied Microsystems Corp            16,875.00           22,750.00          12/05/00
  2,000         Applied Microsystems Corp            24,750.00           22,750.00          12/17/00
  4,000         Applied Microsystems Corp            34,250.00           45,500.00          12/06/00
    257         Aviation Sales Co                     9,819.50            4,240.50          07/07/00
    500         AxyS Pharmaceuticals Inc              2,062.50            2,031.25          12/26/00
  2,000         BackWeb Technologies Ltd             67,625.00           84,250.00          03/19/00
  1,000         BEA Systems Inc                      71,360.65           69,937.50          04/27/00
  3,000         Beyond.com Corp                      23,528.08           23,437.50          01/03/01
    500         Biopure Corp                          8,881.25            8,312.50          04/26/00
    500         Bitwise Designs Inc                   7,795.00            8,312.50          04/12/00
  1,000         Bitwise Designs Inc                  14,601.25           16,625.00          04/11/00
  1,000         Bitwise Designs Inc                  15,685.00           16,625.00          04/12/00
  1,000         Bitwise Designs Inc                  16,750.00           16,625.00          04/25/00
  1,000         Bitwise Designs Inc                  16,560.00           16,625.00          07/12/00
  1,000         Bitwise Designs Inc                  14,687.50           16,625.00          05/28/00
  1,000         Bitwise Designs Inc                  16,062.50           16,625.00          09/21/00
  1,000         Bitwise Designs Inc                  17,060.00           16,625.00          04/14/00
  3,000         Bitwise Designs Inc                  38,073.72           49,875.00          05/10/00
 25,000         Celestial Ventures Corp             162,500.00          150,000.00          05/27/00
 75,000         Celestial Ventures Corp             375,000.00          450,000.00          07/16/00
100,000         Celestial Ventures Corp             625,000.00          600,000.00          04/27/00
 10,000         Chromatics Color Sciences Intl Inc   86,770.83           70,312.00          08/11/00
  3,000         Chromatics Color Sciences Intl Inc   18,187.50           21,093.60          06/29/00
  7,000         Chromatics Color Sciences Intl Inc   42,437.50           49,218.40          02/29/00
  5,000         Chromatics Color Sciences Intl Inc   30,462.50           35,156.00          05/08/00
  7,000         Chromatics Color Sciences Intl Inc   40,793.75           49,218.40          02/25/00
  1,500         Chromatics Color Sciences Intl Inc   12,375.00           10,546.80          10/10/00
    500         COLT Telecom Group                  103,782.50          102,000.00          03/28/00
 10,000         Columbia Labs Inc                    65,925.00           75,000.00          10/25/00
 42,500         Comforcs Corp                       201,875.00          122,187.50          08/30/00
 47,000         Comforcs Corp                       382,408.00          135,125.00          09/13/00
  2,000         Crosswalk,com Inc                    10,375.00           10,250.00          01/03/01
    500         Daleen Technologies                  15,687.50           10,937.50          06/16/00
  1,000         Daleen Technologies                  21,875.00           21,875.00          09/24/00
    500         Daleen Technologies                  11,062.50           10,937.50          09/17/00

</TABLE>

                                                   S-3

<PAGE>
<TABLE>
<CAPTION>

                                                                                                SCHEDULE I
                                                                                                 continued
<S>             <C>                      <C>                    <C>                     <C>
Number of       Security                   Cost                  Value                   Expiration Date
Shares          Long Position                                                               of Option
 1,000         Daleen Technologies                  23,500.00           21,875.00          09/15/00
    500         Daleen Technologies                  11,562.50           10,937.50          09/22/00
  2,000         DATA BROADCASTING CORP               18,687.60           16,500.00          12/17/00
  2,000         Disc Graphics Inc                     6,750.00            6,125.00          01/03/01
  2,000         Diversinet Corp                      37,375.00           44,000.00          04/10/00
  5,000         Diversinet Corp                      33,125.00          110,000.00          09/02/00
  1,900         Entrade Inc                          11,875.00           77,662.50          09/13/00
  3,600         Entrade Inc                          19,800.00          147,150.00          08/12/00
  4,800         Entrade Inc                          19,200.00          196,200.00          12/11/00
 20,000         Entrade Inc                         134,246.25          817,500.00          02/27/00
 33,800         Entrade Inc                         202,800.00        1,381,575.00          10/22/00
 89,700         Entrade Inc                         504,562.50        3,666,487.50          05/08/00
  6,500         Entrade Inc                          42,673.00          265,687.50          03/05/00
  6,500         Entrade Inc                          42,673.00          265,687.50          03/05/00
    500         Entrade Inc                           3,000.00           20,437.50          06/04/00
 20,000         Entrade Inc                         134,246.25          817,500.00          02/27/00
    400         Epitope Inc                           1,880.00            2,600.00          11/18/00
  1,500         Extreme Networks Inc                 91,156.25          125,250.00          06/09/00
  1,000         Extreme Networks Inc                 68,500.00           83,500.00          06/07/00
    400         Extreme Networks Inc                 27,400.00           33,400.00          09/03/00
 10,000         Fischer Imaging Corp                 72,070.00           18,750.00          06/24/00
 40,000         Flexemessaging.com Inc              195,000.00          272,500.00          10/18/00
 20,000         Flexemessaging.com Inc              102,500.00          136,250.00          10/24/00
 20,000         Flexemessaging.com Inc               92,500.00          136,250.00          12/26/00
  1,000         Genrad Inc                           20,329.50           16,125.00          07/07/00
 14,000         Genrad Inc                          268,625.00          225,750.00          05/18/00
 20,000         HealthCentral.com                   147,681.25          146,250.00          01/02/01
  5,000         HealthCentral.com                    37,500.00           36,562.50          01/03/01
     10         Heller Financial Inc Jan 25 Call
                    exp 1/22/00                       4,396.50              750.00          07/23/00
    500         Hollis Eden Pharmaceuticals Inc       6,062.50            5,187.50          10/22/00
    500         HotJobs.com Ltd                      18,000.00           21,843.75          03/20/00
  2,000         iGo Corporation                      18,125.00           18,125.00          01/03/01
100,000         Interallied Group Inc               550,000.00          512,500.00          01/13/00
100,000         Interallied Group Inc               550,000.00          512,500.00          02/19/00
    300         Internet initiative Japan Inc        34,114.50           29,156.25          05/14/00
  1,000         Interstate National Dealer Services   6,125.00            6,000.00          12/04/00
  1,000         iVillage Inc                         20,125.00           20,250.00          09/25/00
    500         Johnson and Johnson                  48,737.50           46,625.00          06/09/00
  1,000         K-TEL INTERNATIONAL INC               9,718.80            5,875.00          12/19/00
    500         Liberty Digital Inc                  34,156.25           37,125.00          02/28/00
  2,000         MARKETING SERVICES GROUP INC         34,245.00           33,500.00          04/28/00
  1,000         Mortgage.com Inc                      5,750.00            5,812.50          01/03/01
  1,000         MSU Corp                              5,312.50            2,093.80          05/24/00
  1,000         NATIONAL DISCOUNT BROKERS GROUP INC  26,392.00           26,250.00          09/25/00
  3,000         Navigant Consulting Inc              29,863.50           32,625.00          04/03/00
  3,000         Navigant Consulting Inc              33,426.00           32,625.00          03/22/00
  1,000         NBC Internet Inc                     69,000.00           77,250.00          03/08/00
  1,000         NBC Internet Inc                     80,000.00           77,250.00          04/24/00
  1,000         NBC Internet Inc                     70,250.00           77,250.00          03/14/00
    500         Neopharm Inc                          9,133.50           10,781.25          02/12/00
    500         Neopharm Inc                          8,758.50           10,781.25          04/25/00
     50         NetSpeak Jan 17.5 Call exp 1/22/00   14,442.50           14,375.00          01/02/01
  3,000         Newkidco Intl Inc                     9,000.00            9,000.00          12/16/00
 50,000         Nutrisystem.com Inc                 712,500.00          787,500.00          01/03/01

</TABLE>

                                                          S-3.1

<PAGE>
<TABLE>
<CAPTION>
                                                                                          SCHEDULE I
                                                                                            continued
<S>            <C>                                <C>                  <C>              <C>
  Number of     Security                           Cost                 Value            Expiration Date
    Shares      Long Position                                                               of Option
 50,000         Nutrisystem.com Inc                 600,000.00          787,500.00          12/20/00
 50,000         Nutrisystem.com Inc                 362,500.00          787,500.00          08/01/00
 50,000         Nutrisystem.com Inc                 712,500.00          787,500.00          01/01/01
  5,000         Online Gaming Systems Ltd           14,062.50             5,781.00          08/06/00
  3,000         Online Gaming Systems Ltd            8,062.50             3,468.60          08/09/00
  3,000         Online Gaming Systems Ltd            7,906.25             3,468.60          08/08/00
  5,000         Online Gaming Systems Ltd           14,062.50             5,781.00          08/07/00
    800         OpenTV Corp                         45,425.00            64,200.00          07/04/00
  1,000         Osicom Technologies Inc             12,000.00            45,375.00          03/25/00
    500         Osicom Technologies Inc              5,750.00            22,687.50          08/13/00
  2,000         Pennaco Energy Inc                  22,784.00            16,000.00          06/21/00
  3,000         Pennaco Energy Inc                  34,176.00            24,000.00          02/03/00
 40,000         PetPlanet.com Inc                  245,000.00           157,500.00          11/25/00
 80,000         PetPlanet.com Inc                  600,000.00           315,000.00          01/02/00
  3,000         PNV Inc                             23,062.50            24,562.50          01/02/01
  7,000         PNV Inc                             53,812.50            57,312.50          01/03/01
 10,000         Power Efficiency Corp              121,250.00            61,250.00          05/27/00
 38,000         Power Efficiency Corp              304,000.00           232,750.00          12/30/00
 25,000         Power Efficiency Corp              215,625.00           153,125.00          10/18/00
 10,000         Power Efficiency Corp              122,500.00            61,250.00          08/04/00
 50,000         Power Efficiency Corp              318,750.00           306,250.00          01/03/01
 10,000         Power Efficiency Corp               82,500.00            61,250.00          06/05/00
  4,000         QUALCOMM Incorporated              683,624.80           704,500.00          07/07/00
  1,000         Rambus Inc                          68,250.00            67,437.50          04/17/00
    200         Sanchez Computer Associates Inc      7,400.00             8,237.50          05/05/00
  2,000         Sanchez Computer Associates Inc     98,950.00            82,375.00          07/26/00
    500         Sanchez Computer Associates Inc     18,362.50            20,593.75          01/22/00
    500         Sanchez Computer Associates Inc     19,200.00            20,593.75          02/06/00
    300         Sanchez Computer Associates Inc     11,737.50            12,356.25          03/24/00
    500         Smithfield Foods Inc                14,312.50            12,000.00          05/19/00
  2,300         Softnet Systems Inc                 63,187.50            57,787.50          11/26/00
  9,570         Softnet Systems Inc                133,980.00           240,446.25          01/17/00
 10,000         Softnet Systems Inc                260,170.00           251,250.00          01/27/00
 30,000         Softnet Systems Inc                240,000.00           753,750.00          04/09/00
 13,100         Softnet Systems Inc                301,993.75           329,137.50          12/03/00
 10,000         Softnet Systems Inc                105,140.00           251,250.00          01/26/00
  7,000         Source Information Mgmt Co New     117,250.00           117,250.00          06/19/00
  3,000         Source Information Mgmt Co New      44,400.00            50,250.00          03/16/00
  5,000         Source Information Mgmt Co New      72,500.00            83,750.00          03/15/00
  8,000         SVI HOLDINGS INC.                   65,000.00            96,000.00          11/15/00
    500         Telefonica SA                       37,795.00            39,406.25          02/27/00
  2,000         TheGlobe.com Inc                    16,750.00            16,750.00          01/03/01
100,000         Transmedia Europe Inc              150,000.00           396,880.00          07/16/00
100,000         Transmedia Europe Inc              112,500.00           396,880.00          12/13/00
100,000         Tristar Corp                       512,500.00           587,500.00          05/08/00
100,000         Tristar Corp                       600,000.00           587,500.00          04/11/00
    500         Tyco International                  15,133.50            19,500.00          12/25/00
  1,000         USA Technologies                     6,500.00             2,218.80          12/05/00
    100         VA Linux Systems Inc                18,250.00            20,662.50          07/04/00
  1,000         Veramark Technologies Inc            7,875.00            12,250.00          11/26/00

                Total Securities               $16,485,434.88       $24,985,435.00
</TABLE>

                                                  S-3.2

<PAGE>
                                  SCHEDULE I
                                  GORDON & CO.

                              Marketable Securities
                              Securities Purchased
                       (To Cover Outstanding Call Options)
                                December 31, 1999




<TABLE>
<S>             <C>                                <C>             <C>                  <C>
  Number                  Security                                 Value                 Expiration
of Shares                 Position                 Cost                                 Date of Option
    500         Nasdaq 100 Shares                  $89,363.52           $91,375.00          03/03/00
  1,000         Nasdaq 100 Shares                  185,747.63           182,750.00          03/03/00
    500         Tiffany and Co                      38,990.20            44,625.00          01/27/00
    500         Tiffany and Co                      43,958.78            44,625.00          01/26/00
    100         America Online                       7,585.54             7,587.50          01/29/00
    100         Merrill Lynch Internet              17,128.97            16,906.25          01/29/00
  1,000         Merrill Lynch Internet             179,727.00           169,062.50          01/28/00
  1,000         Liberty Digital Inc                 74,997.50            74,250.00          01/29/00
  1,000         Qualcomm Inc                       173,306.72           176,125.00          01/29/00

                Total Securities                  $810,805.86          $807,306.25
</TABLE>
                                                  S-3.3
<PAGE>
<TABLE>
<CAPTION>

                                                              SCHEDULE IX
                                                             Gordon & Co.
                               Year End                        During the Year Ended
                               ---------------------------     ---------------------------------------------------

                                 Weighted                                    Average*
                                                                             -------------------------------------
                                 Amount        Average     Maximum Amount
<S>                           <C>           <C>             <C>              <C>                    <C>

Description                    Outstanding  Interest Rate    Outstanding      Amount Outstanding     Interest Rate
Amounts Payable to
 Banks:
December 31, 1999..........   $   -0-            N/A         $3,6000,000              $    -0-             9.14%
December 31, 1998..........       -0-            N/A         $           -0-               -0-              N/A
December 31, 1997..........       -0-            N/A         $           -0-               -0-              N/A

_______________
v........Average borrowings were calculated using the average month-end borrowings outstanding, and the average interest rates were
     calculated by dividing the interest expense for such borrowings by the average borrowings outstanding.
</TABLE>
































                                       S-4
<PAGE>
Gordon & Co.
One Gateway Center
Newton, Massachusetts 02458

In re:  Gordon Limited Price Put and Call Options

Gentlemen:

     I have addressed myself to the questions of law concerning the legality of
the securities registered by your company with the Securities and Exchange
Commission by a Registration Statement on April 27, 1999 concerning "Limited
Price Put and Call Options" as amended by a First Post-Effective Amendment dated
March 8, 2000.  In my opinion, based upon current laws,
regulations, rulings, decisions and policies of the Securities and Exchange
Commission, all of which are subject to change at any time, you have legal right
to register the securities described in the Registration Statement, and they
will when sold be legally issued, fully paid and non-assessable, and upon
issuance thereof there will be a binding obligation on your company as
registrant to perform the obligation of all options you issue, including an
obligation to repurchase all options you issue, in accordance with the
repurchase agreement set forth in the options and in the Prospectus under the
heading "Repurchase Agreement in Gordon Options".

     I advise you further that, in my opinion, based upon current laws,
regulations, rulings, court decisions and policies of the Internal Revenue
Service and upon certain private rulings issued to Gordon & Co. by the Internal
Revenue Service, all of which are subject to change at any time, all material
federal income tax consequences to buyers of Gordon Options are as set forth in
the Prospectus Section of the Registration Statement entitled "Federal Income
Tax Considerations".

     Neither this opinion nor the discussion in the Prospectus under the caption
"Federal Income Tax Considerations" constitutes tax advice to any purchaser of a
Gordon Option.  That discussion does not address all aspects of federal income
taxation that may be relevant to particular holders of Gordon Options in light
of their personal investment or tax circumstances or in light of the
particular options transactions in which they may engage.  Neither does the
discussion explain state income tax consequences which may also be significant.

     As you know, I am the trustee of The Salke Family Trust which is the
general partner of Kezar Limited Partnership, the general partner of Gordon &
Co.




______________________________________
WARREN G. MILLER, Esquire



Boston, Massachusetts
March 8, 2000











                                       S-5
<PAGE>
INDEPENDENT AUDITORS' CONSENT AND REPORT ON SCHEDULES

     We consent to the use in this Post-Effective Amednment No. 1 to the
Registration Statement of Gordon & Co. on Form S-1 of our report dated
January 14, 2000 and to our report on the Balance Sheet of Kezar Limited
Partnership dated January 14, 2000, appearing in the Prospectus which is a part
of such Registration Statement as amended, and to the reference to us under the
heading "Legal Opinion and Expert Report" in such Prospectus.

     Our audit of the financial statements referred to in our aforementioned
reports also included the financial statement schedules
of Gordon & Co. as of December 31, 1998 and for the year then ended, and the
Balance Sheet of Kezar Limited Partnership as of
December 31, 1999, listed in Item 16(a)(1) and 16(a)(2) of Part II of the
Registration Statement.  These financial statement
schedules are the responsibility of the Partnership's management.  Our
responsibility is to express an opinion based on our audit.
In our opinion, such financial statement schedules, when considered in relation
to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.



TOFIAS FLEISHMAN SHAPIRO & CO., P.C.



Cambridge, Massachusetts
March 8, 2000




























                                       S-6

<PAGE>

CONSENT OF WARREN G. MILLER

GORDON & CO.

     I hereby consent to the use in this First Post-Effective Amendment to the
Registration Statement of Gordon & Co. of my opinion dated March 8, 2000 and to
the reference to me under the heading "Legal Opinion and Expert Report" in the
Prospectus which is a part of such Registration Statement.




____________________________________
WARREN G. MILLER, Esquire



Boston, Massachusetts
March 8, 2000









































                                       S-7

<PAGE>
SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, this
Post-Effective Amendment to the registration statement of Gordon & Co. has been
signed below by the following persons in the capacities and on the dates
indicated.

<TABLE>
<S>           <C>                                           <C>                          <C>
                         Signature                                   Title                     Date

                                                             Principal Executive,
                                                                 Financial and
                                                              Accounting Officer          March 8,2000
            ___________________________________

                     Allison D. Salke



                 KEZAR LIMITED PARTNERSHIP

                                                              General Partner of
                                                                  the Issuer
By______________________________________                                                  March 8,2000


                   Warren G. Miller, Trustee

as he is Trustee of the
Salke Family Trust, its
General Partner

</TABLE>



























                                                                 S-8



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