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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. __)*
FRIEDMAN'S, INC. CLA
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(Name of Issuer)
COMMON STOCK
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(Title of Class of Securities)
358438109
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(CUSIP Number)
Check the following box if a fee is being paid with this statement / /. (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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CUSIP No. 358438109 SCHEDULE 13G Page 2 of 5 Pages
1. Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
WEISS, PECK & GREER, L.L.C.
2. Check the Appropriate Box if a Member of a Group* (a) / /
(b) /x/
3. SEC Use Only
4. Citizenship or Place of Organization
DELAWARE
5. Sole Voting Power
-0-
Number of Shares
6. Shared Voting Power
Beneficially 931,410
Owned by Each
7. Sole Dispositive Power
Reporting Person -0-
With
8. Shared Dispositive Power
931,410
9. Aggregate Amount Beneficially Owned by Each Reporting Person
931,410
10. Check Box if the Aggregate Amount in Row (9)
Excludes Certain Shares* /xxx/
11. Percent of Class Represented by Amount in Row 9
6.52%
12. Type of Reporting Person*
BD,IA,PN
* SEE INSTRUCTIONS BEFORE FILLING OUT!
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CUSIP No. 358438109 SCHEDULE 13G Page 3 of 5 Pages
Item 1(a). Name of Issuer: Friedman's, Inc.
Item 1(b). Address of Issuer's Principal Executive Office:
4 West State Street
Savannah, GA 31401
Item 2(a). Name of Person Filing: Weiss, Peck & Greer, L.L.C. ("WPG")
Item 2(b). Address of Principal Business Office, or if None, Residence:
One New York Plaza
New York, NY 10004
Item 2(c). Citizenship: WPG is a limited liability company,
organized under the laws of the State of Delaware
Item 2(d). Title of Class of Securities: Common Stock
Item 2(e). CUSIP Number: 358438109
Item 3. If this statement is Filed Pursuant to Rules 13d-1(b) or
13d-2(b), Check Whether the Person Filing is a:
(a) ( X ) Broker or Dealer registered under Section
15 of the Securities Exchange Act
of 1934 (the "Act")
(b) ( ) Bank as defined in Section 3(a) (6) of the
Act
(c) ( ) Insurance Company as defined in Section
3(a) (19) of the Act
(d) ( ) Investment Company registered under
Section 8 of the Investment Company Act
of 1940
(e) ( X ) Investment Adviser registered under
Section 203 of the Investment Advisers
Act of 1940
(f) ( ) Employee Benefit Plan, Pension Fund
which is subject to the provisions of
the Employee Retirement Income Security
Act of 1974 or Endowment Fund; see
Sec. 240.13d-1(b) (1) (ii) (F)
(g) ( ) Parent Holding Company, in accordance
with Sec. 240.13d-1(b) (ii) (G)(Note:
See Item 7)
(h) ( ) Group, in accordance with paragraph
240.13d-1(b) (1) (ii) (H)
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CUSIP No. 358438109 SCHEDULE 13G Page 4 of 5 Pages
Item 4. Ownership:
(a) Amount Beneficially Owned: 931,410 as of December 31,
1996.
(b) Percent of Class: 6.52% (based on the 14,290,000
shares of common stock reported to be outstanding in
the Form 10-Q filed for the period ending December
31, 1996).
(c) Number of shares as to which such person has:
(i) sole power to vote: -0-
(ii) shared power to vote or to direct the vote:
931,410
(iii) sole power to dispose or to direct the
disposition of: -0-
(iv) shared power to dispose or to direct the
disposition of: 931,410
Item 5. Ownership of Five Percent or Less of a Class:
Not applicable.
Item 6. Ownership of More Than Five Percent on Behalf of Another
Person:
This Statement on Schedule 13G ("Schedule 13G") is filed by WPG, a Delaware
limited liability company which is registered as a broker-dealer under Section
15 of the Act, and as an investment adviser under Section 203 of the Investment
Advisers Act of 1940, as amended.
This Schedule 13G is being filed with respect to 931,410 shares of common stock
of Friedman's, Inc. (the "Common Stock") held by WPG at December 31, 1996 for
the discretionary accounts of certain clients. By reason of Rule 13d-3 under the
Act, WPG may be deemed to be a "beneficial owner" of such Common Stock. WPG
expressly disclaims beneficial ownership of the Common Stock. Each client has
the right to receive or the power to direct the receipt of dividends from, or
the proceeds from the sale of, such Common Stock purchased for his account. To
the knowledge of WPG, no person has the right to receive or the power to direct
the receipt of dividends from, or the proceeds from the sale of, such Common
Stock which represents more than 5% of the outstanding shares of the Common
Stock referred to in Item 4(b) hereof.
This Schedule 13G is not being filed with respect to the shares of Common Stock
which may be owned by principals of WPG, or by their respective spouses, or as
custodian or trustee for their respective family members or by their respective
family foundations, since WPG does not possess or share voting or investment
power with respect to such
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CUSIP No. 358438109 SCHEDULE 13G Page 5 of 5 Pages
Common Stock. Each of such principals disclaims, pursuant to Rule 13d-4, that he
or she is the beneficial owner, within the meaning of Rule 13d-3, of the shares
of Common Stock owned by the various parties referred to in this Schedule 13G,
other than such shares as the respective principal owns of record.
Item 7. Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on By the Parent Holding
Company:
Not applicable.
Item 8. Identification and Classification of Members of the Group:
Not applicable.
Item 9. Notice of Dissolution of the Group:
Not applicable.
Item 10. Certification:
By signing below, Richard S. Pollack, General Counsel of WPG, certifies that, to
the best of his knowledge and belief, securities referred to above as being held
or owned beneficially by WPG were acquired in the ordinary course of business
and were not acquired for the purpose of and do not have the effect of changing
or influencing the control of the issuer of such securities and were not
acquired in connection with or as a participant in any transaction having such
purpose or effect.
SIGNATURE
After reasonable inquiry and to the best of his knowledge and belief, the
undersigned certifies that the information set forth in this statement is true,
complete and correct.
Dated: February 5, 1997
WEISS, PECK & GREER, L.L.C.
By:
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Richard S. Pollack
General Counsel
Attention: Intentional misstatements or omissions of fact constitute
Federal criminal violations (see 18 U.S.C. 1001).
