ACXIOM CORP
SC 13D/A, 1994-11-14
COMPUTER PROCESSING & DATA PREPARATION
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                 Schedule 13D

                   Under the Securities Exchange Act of 1934
                              (Amendment No. 3)

                              Acxiom Corporation
                               (Name of Issuer)

                         Common Stock, $.10 par value
                        (Title of Class of Securities)

                                  005125 10 9
                                (CUSIP Number)

                            Ross D. Emmerman, Esq.
                            Neal Gerber & Eisenberg
                           Two North LaSalle Street
                            Chicago, Illinois 60602
                                (312) 269-8000
                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                October 26, 1994
            (Date of Event which Requires Filing of this Statement)

     If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(b)(3) or (4), check the following
box [  ].

     Check the following box if a fee is being paid with the statement [  ]. 
(A fee is not required only if the reporting person: (1) has a previous
statement on file reporting beneficial ownership of more than five percent of
the class of securities described in Item 1; and (2) has filed no amendment
subsequent thereto reporting beneficial ownership of five percent or less of
such class.) (See Rule 13d-7.)

     NOTE: Six copies of this statement, including all exhibits, should be
filed with the Commission.  See Rule 13d-1(a) for other parties to whom copies
are to be sent.

     *The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.

     The information required on the remainder on this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that
section of the Act but shall be subject to all other provisions of the Act
(however, see the Notes).

                        (continued on following pages)
                             Page 1 of 26 pages<PAGE>
<PAGE>

1.   NAME OF REPORTING PERSON

          Trans Union Corporation

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     (a)  [   ]

     (b)  [ X ]

3.   SEC USE ONLY


4.   SOURCE OF FUNDS

          OO

5.    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
      ITEMS 2(d) OR 2(e) [   ]


6.   CITIZENSHIP OR PLACE OF ORGANIZATION

          Delaware


NUMBER              7    SOLE VOTING POWER
OF                            1,480,000
SHARES              
BENEFICIALLY        8    SHARED VOTING POWER
OWNED BY                      -0-          

REPORTING           9    SOLE DISPOSITIVE POWER
PERSON                        1,480,000
WITH
                    10   SHARED DISPOSITIVE POWER
                              -0-

11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          1,480,000, subject to certain limitations (see Item 3)
          
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
      [X]

         The aggregate amount set forth in row 11 excludes 500,000 shares of
         Common Stock (4.5% of the outstanding shares) subject to a stock
         purchase agreement between the Issuer and Marmon Industrial
         Corporation.  See Items 3, 5 and 6 and Appendix A hereof.

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         12.2%, based on the number of outstanding shares of the Issuer on
         September 30, 1994 as represented by the Issuer in writing and
         assuming the issuance of 500,000 shares of Common Stock to Marmon
         Industrial Corporation as described herein.

14   TYPE OF REPORTING PERSON
          CO

                             Page 2 of 26 pages<PAGE>
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1.   NAME OF REPORTING PERSON

          Marmon Industrial Corporation

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     (a)  [   ]

     (b)  [ X ]

3.   SEC USE ONLY


4.   SOURCE OF FUNDS
          WC 

5.    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
      ITEMS 2(d) OR 2(e) [   ]

6.   CITIZENSHIP OR PLACE OF ORGANIZATION

          Delaware


NUMBER              7    SOLE VOTING POWER
OF                            500,000
SHARES              
BENEFICIALLY        8    SHARED VOTING POWER
OWNED BY                      -0-          

REPORTING           9    SOLE DISPOSITIVE POWER
PERSON                        500,000
WITH
                    10   SHARED DISPOSITIVE POWER
                              -0-


11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          500,000
          
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
      [X]

         The aggregate amount set forth in row 11 excludes 1,480,000 shares
         of Common Stock (12.2% of the outstanding shares) which Trans Union
         Corporation owns or has the right, subject to certain limitations,
         to acquire.  See Items 3, 5 and 6 and Appendix A hereof.

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         4.5%, based on the number of outstanding shares of the Issuer on
         September 30, 1994 as represented by the Issuer in writing.

14   TYPE OF REPORTING PERSON

          CO

                             Page 3 of 26 pages<PAGE>
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ONLY THOSE ITEMS AMENDED ARE REPORTED HEREIN.
- --------------------------------------------

      Unless otherwise defined, all capitalized terms used herein shall have
the meanings assigned to them in the Amended and Restated Statement on
Schedule 13D dated August 31, 1994 (the "Amended and Restated Statement")
previously filed on behalf of the Trans Union Corporation, a Delaware
corporation ("Trans Union"), as Amendment No. 2 to Trans Union's Statement on
Schedule 13D dated August 31, 1992.

Item 2.   Identity and Background.

     This Amendment No. 3 is being filed by Trans Union, the principal
executive offices of which are located at 555 West Adams Street, Chicago,
Illinois 60661, and Marmon Industrial Corporation, a Delaware corporation and
the sole stockholder of Trans Union ("MIC"), the principal executive offices
of which are located at 225 West Washington Street, Chicago, Illinois 60606. 
The principal business of Trans Union is that of providing consumer credit
reporting services.  The principal business of MIC is acting as a holding
company which owns the stock of various operating companies.  Certain
information concerning the directors and executive officers of MIC and the
entities directly and indirectly controlling MIC is set forth in Appendix A,
which was filed with the Amended and Restated Statement.

     Neither MIC nor, to the best knowledge of MIC, any of the persons listed
in Appendix A, have, during the last five years, (i) been convicted in a
criminal proceeding (excluding traffic violations or similar misdemeanors) or
(ii) been a party to a civil proceeding of a judicial or administrative body
of competent jurisdiction and as a result of such proceeding was or is subject
to a judgment, decree or final order enjoining future violations of, or
prohibiting or mandating activities subject to federal or state securities
laws, or finding any violation with respect to such laws.

Item 3.   Source and Amount of Funds or Other Consideration.

      As of October 26, 1994, Trans Union, with the consent of the Issuer,
distributed its rights under the Letter Agreement to MIC and MIC entered into
a Stock Purchase Agreement dated as of October 26, 1994 (the "MIC Agreement")
with the Issuer regarding the purchase by MIC of the Additional Shares.  The
MIC Agreement supersedes the Letter Agreement.  MIC intends to acquire the
Additional Shares with working capital.  A copy of the MIC Agreement is filed
as Exhibit 99.1 hereto.

      Trans Union and MIC are filing this Amendment No. 3 with the Securities
and Exchange Commission because they may be deemed to be a "group" by virtue
of Rule 13d-5(b) as promulgated pursuant to the Securities Exchange Act of
1934, as amended (the "Act").  However, each of Trans Union and MIC disclaims
beneficial ownership of shares of Common Stock held by the other and disclaims
membership in a "group" for purposes of Section 13(d) of the Act.


Item 4.   Purpose of Transaction.

     The Additional Shares are being acquired by MIC for investment purposes. 
MIC does not have any current intention to acquire any other shares of Common
Stock.  Except as otherwise described herein, MIC has no present intention to
take any other action listed in paragraphs (a) through (j) of Item 4 of
Schedule 13D; however, MIC reserves the right to take any action, including,
without limitation, the actions set forth in paragraphs (a) through (j) of
Item 4, subject to applicable law.

                             Page 4 of 26 pages <PAGE>
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Item 5.   Interest in Securities of the Issuer.

     As of October 26, 1994, Trans Union beneficially owned 1,480,000 shares
of Common Stock, consisting of the Initial Shares and the Warrant Shares (the
purchase of which are subject to the Warrant Exercise Limitation).  Such
shares constitute approximately 12.2% of the outstanding Common Stock based
on the number of outstanding shares disclosed in the MIC Agreement.  Such
1,480,000 shares of Common Stock beneficially owned by Trans Union does not
include the Additional Shares.  Trans Union has the sole power to vote and the
sole power to dispose of all of the Initial Shares and, upon exercise of the
Warrant, Trans Union will have the sole power to vote and the sole power to
dispose of the Warrant Shares.

      Assuming completion of the purchase of the Additional Shares by MIC, MIC
will own 500,000 shares of Common Stock, which will constitute approximately
4.5% of the outstanding shares.  MIC will have the sole power to vote and the
sole power to dispose of the Additional Shares.

     During the past sixty days neither Trans Union nor MIC nor, to the best
knowledge of Trans Union, any of the persons identified in Appendix A hereof
have effected any transactions in the Common Stock, except as otherwise
described herein.


Item 6.   Contracts, Arrangements, Understandings, or Relationships
          With Respect to Securities of the Issuer.

     Pursuant to the terms of the MIC Agreement, MIC has the same rights with
respect to registration of the Additional Shares under the Securities Act of
1933, as amended, as Trans Union has under the Registration Rights Agreement.

     Pursuant to that certain Letter Agreement dated August 31, 1994 among
Trans Union, the Issuer, Charles D. Morgan, Jr. (both individually and as
trustee under the Voting Trust Agreement dated September 30, 1983), Rodger S.
Kline and James T. Womble, on October 26, 1994 Robert A. Pritzker, Vice
President and Treasurer of Trans Union and Executive Vice President and
Treasurer of MIC, was elected to the board of directors of the Issuer.


Item 7.   Material to be Filed as Exhibits.

     The following documents, which were filed as exhibits to the Amended and
Restated Statement, are incorporated herein by reference:

     Exhibit A:          Data Center Management Agreement dated as
                         of July 27, 1992 between Trans Union and the
                         Issuer

     Exhibit B:          Warrant to Purchase 500,000 Shares of
                         Common Stock of Issuer dated August 31,
                         1992 issued to Trans Union

     Exhibit C:          Registration Rights Agreement dated as of
                         August 31, 1992 between the Issuer and Trans
                         Union


                             Page 5 of 26 pages<PAGE>
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     Exhibit D:          Agreement to Amend and Extend Data Center
                         Management Agreement and to Amend
                         Registration Rights Agreement dated as of
                         August 31, 1994 between Trans Union and
                         the Issuer

     Exhibit E:          Letter Agreement dated August 31, 1994
                         between Trans Union and the Issuer relating
                         to purchase of an additional 500,000
                         shares of Common Stock of the Issuer

     Exhibit F:          Letter dated August 31, 1994 from Charles
                         D. Morgan, Jr., Rodger S. Kline, James T.
                         Womble and the Issuer to Trans Union,
                         relating to the election to the board of
                         directors of the Issuer of two individuals
                         designated by Trans Union.

     The following documents are filed as additional exhibits
hereto:

      Exhibit 99.1           Stock Purchase Agreement dated as of October
                             26, 1994 between the Issuer and MIC.



                             Page 6 of 26 pages<PAGE>
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                            SIGNATURE

     After reasonable inquiry and to the best of their respective knowledge
and belief, the undersigned certify that the information set forth in this
Statement is true, complete and correct.


Dated:  November 10, 1994   TRANS UNION CORPORATION, a Delaware
                             corporation

                              By:  /s/ R.C. Gluth
                                 ---------------------------
                              Name:    R.C. Gluth
                                   -------------------------
                              Title:   Vice President
                                    ------------------------

Dated:  November 10, 1994    MARMON INDUSTRIAL CORPORATION, a Delaware
                             corporation

                              By: /s/ R.C. Gluth
                                 --------------------------
                              Name:    R.C. Gluth
                                   ------------------------
                              Title:   Executive Vice President
                                  ----------------------------



                             Page 7 of 26 pages<PAGE>
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                                                            EXHIBIT 99.1

                        STOCK PURCHASE AGREEMENT

      STOCK PURCHASE AGREEMENT (this "Agreement") dated as of October 26,
1994, between ACXIOM CORPORATION, a Delaware corporation (the "Issuer"), and
MARMON INDUSTRIAL CORPORATION, a Delaware corporation (the "Purchaser"). 
Capitalized terms which are used but not otherwise defined herein are defined
in Section 5.1.

                                RECITALS

      WHEREAS, pursuant to that certain letter agreement dated August 31,
1994, between the Issuer and Trans Union, Trans Union has notified the Issuer
of the decision by the Board of Directors of Trans Union approving the
purchase of 500,000 shares (the "Shares") of the Issuer's common stock, par
value $0.10 per share (the "Common Stock");

      WHEREAS, Purchaser is the owner of all of the outstanding capital stock
of Trans Union and, for internal reporting and structuring purposes, Trans
Union has designated Purchaser to purchase the Shares; and

      WHEREAS, the Issuer and the Purchaser desire to effect the purchase and
sale of the Shares upon the terms and conditions hereinafter set forth.

      NOW, THEREFORE, the parties agree as follows:

                                ARTICLE I

                      ISSUANCE OF THE COMMON STOCK

      1.1  Sale of the Common Stock.  Subject to the terms and conditions set
forth herein, on November 30, 1994 or such earlier date as all of the
conditions set forth in Section 1.2 hereof are satisfied (the "Closing Date")
(or such other date as is established pursuant to Section 1.3), the Issuer
will sell to the Purchaser and the Purchaser will purchase from the Issuer the
Shares for a purchase price of $23.92 per share or an aggregate of
$11,960,000.00 (the "Purchase Price").  Pursuant to such purchase and sale,
on the Closing Date the Purchaser will pay, by wire transfer of immediately
available funds to an account designated in writing by the Issuer, the
aggregate of the Purchase Price for all of the Shares and the Issuer will
deliver to the Purchaser certificates for the Shares duly registered in the
name of the Purchaser or its designee.

      1.2  Conditions to Closing.

                 (a)   The Purchaser's obligation to purchase the Shares and
to pay the Purchase Price therefor pursuant to Section

                           Page 8 of 26 pages<PAGE>
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1.1 shall be subject to satisfaction or waiver of each of the following
conditions precedent:

                          (i)     the Issuer shall have taken all actions
      necessary to authorize and issue the Shares;

                         (ii)     the Purchaser shall have received or be
      satisfied that the Issuer will receive all consents and approvals from
      and made all filings with any Governmental Authority or other third
      parties necessary to be obtained, made or filed by the Issuer in
      connection with the consummation of the transactions contemplated by
      this Agreement and all waiting periods applicable under the HSR Act to
      the transactions contemplated hereby shall have expired or been
      terminated;

                        (iii)     the representations and warranties of the
      Issuer set forth in Article II hereof shall be true and correct in all
      respects on and as of the Closing Date as if such representations and
      warranties were made on such date and the Issuer shall have delivered
      to the Purchaser an Officer's Certificate, dated as of the Closing Date
      and in form and substance reasonably satisfactory to the Purchaser to
      the foregoing effect, together with such other evidence as to the
      accuracy of such Officer's Certificate as the Purchaser may reasonably
      request;

                         (iv)     the Issuer shall have performed all
      covenants and obligations and satisfied all conditions on its part to
      be performed or satisfied pursuant to this Agreement; and

                          (v)     there shall not have occurred any Material
      Adverse Change with respect to the Shares or the Issuer and its Material
      Subsidiaries taken as a whole.

                 (b)   The Issuer's obligation to issue and sell the Shares
to the Purchaser pursuant to Section 1.1 shall be subject to satisfaction or
waiver of each of the following conditions precedent:

                          (i)     the Issuer shall have received or be
      satisfied that the Purchaser will receive all consents and approvals
      from and made all filings with any Governmental Authority or other third
      parties necessary to be obtained, made or filed by the Purchaser in
      connection with the consummation of the transactions contemplated by
      this Agreement and all waiting periods applicable under the HSR Act to
      the transactions contemplated hereby shall have expired or been
      terminated;

                                   -2-

                           Page 9 of 26 pages<PAGE>
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                         (ii)     the representations and warranties of the
      Purchaser set forth in Article III hereof shall be true and correct in
      all respects on and as of the Closing Date as if such representations
      and warranties were made on such date and the Purchaser shall have
      delivered to the Issuer an Officer's Certificate, dated as of the
      Closing Date and in form and substance reasonably satisfactory to the
      Issuer to the foregoing effect, together with such other evidence as to
      the accuracy of such Officer's Certificate as the Issuer may reasonably
      request; and

                        (iii)     the Purchaser shall have performed all
      covenants and obligations and satisfied all conditions on its part to
      be performed or satisfied pursuant to this Agreement.

      1.3  Timing of Closing.

                 (a)   Either of the Issuer or the Purchaser shall have the
right to terminate this Agreement, effective immediately prior to the Closing
Date, by written notice delivered to the other party prior to such time that
indicates such notifying party's belief (with reasonably detailed
substantiation of the basis therefor) that one or more identified conditions
to such party's obligations to consummate the transactions contemplated herein
shall not have been satisfied by the time of the Closing Date.  If such a
notice is so delivered, such termination will occur as indicated above and in
accordance with Section 6.10 hereof, unless the unsatisfied conditions
identified relate solely to the failure to obtain on or prior to such Closing
Date any approval or clearance of a Governmental Authority contemplated by
Sections 1.2(a)(ii) or 1.2(b)(i) necessary for consummation of the
transactions contemplated herein.

                 (b)   If this Agreement is not terminated pursuant to
Section 1.3(a), then (i) each of the Issuer and the Purchaser shall be
irrevocably obligated, subject to Section 6.10, to consummate the purchase and
sale of Shares as soon as practicable after the last such Governmental
Authority approval or clearance contemplated by the Sections referenced above
has been obtained, and there shall be no further or other conditions to either
party's obligations to consummate such transactions and (ii) the party who is
responsible for obtaining such Governmental Authority approval(s) or
clearance(s) that have not been obtained by the Closing Date shall use its
best efforts in good faith to obtain the same as promptly as is practicable,
and shall notify the other party as soon as the same is or are obtained.


                                   -3-

                           Page 10 of 26 pages<PAGE>
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                               ARTICLE II

              REPRESENTATIONS AND WARRANTIES OF THE ISSUER

      In order to induce the Purchaser to purchase the Shares hereunder, the
Issuer represents and warrants to the Purchaser that the following
representations and warranties are true and correct in all respects as of the
date hereof, and will be so, as of the Closing Date and that, except as set
forth herein:

      2.1  Corporate Status.

                 (a)   The Issuer is duly incorporated and validly existing
as a corporation in good standing under the laws of the State of Delaware.

                 (b)   The Issuer and each of its Material Subsidiaries has
the corporate power and authority to own, lease and operate its properties and
to conduct its business as currently owned, leased, operated and conducted,
except in any instance where the failure to have such power and authority does
not have a Material Adverse Effect on the Issuer and its Subsidiaries taken
as a whole.

                 (c)   The Issuer, and each of its Material Subsidiaries, is
qualified to do business in all jurisdictions where its ownership, lease or
operation of property or the conduct of its business requires such
qualification, except where the failure to so qualify would not have a
Material Adverse Effect on the Issuer and its Subsidiaries taken as a whole.

                 (d)   The Issuer has corporate power and authority to enter
into and perform its obligations under this Agreement.

      2.2  Authorization/Enforceability.  This Agreement has been duly
authorized, executed and delivered by the Issuer and constitutes a valid and
legally binding obligation of the Issuer, enforceable in accordance with its
terms, subject to bankruptcy, insolvency, fraudulent transfer, reorganization,
moratorium and similar laws of general applicability relating to or affecting
creditors' rights and to general equity principles.

      2.3  Non-Contravention.  The issuance and sale of the Shares by the
Issuer and the compliance by the Issuer with all of the provisions of this
Agreement and the consummation of the transactions herein contemplated will
not conflict with or result in a breach or violation of any of the terms or
provisions of, or constitute a default under, or result in the creation or
imposition of any Lien upon any share of the Common Stock, properties or
assets of the Issuer pursuant to the terms of, any indenture, mortgage, deed
of trust, loan agreement or other agreement or instrument to which the Issuer
or any of its Subsidiaries is a 

                                   -4-

                           Page 11 of 26 pages<PAGE>
<PAGE>
party or by which the Issuer or any of its Subsidiaries is bound or to which
any share of the Common Stock, properties or assets of the Issuer or any of
its Subsidiaries is subject, nor will such action result in any violation of
the provisions of the Restated Certificate of Incorporation or the Amended and
Restated Bylaws, in each case as amended to date, of the Issuer or any statute
or any order, rule or regulation of any Governmental Authority having
jurisdiction over the Issuer or any of its Subsidiaries or any of their
properties or assets.

      2.4  Consents/Approvals.  Except for filings and approvals required by
the HSR Act and except for compliance with the securities laws of the States
set forth on Part A of Schedule 1 attached hereto, no consent, approval,
authorization, order, registration or qualification of or with any
Governmental Authority is required for the issuance and sale of the Shares or
the consummation by the Issuer of the transactions contemplated by this
Agreement.

      2.5  Capitalization.  As of September 30, 1994, the authorized and
outstanding shares of the capital stock of the Issuer was as shown on Part B
of Schedule 1 attached hereto.  All outstanding shares of the Common Stock
have been duly authorized and validly issued and are fully paid.  Except as
set forth on Part B of Schedule 1 attached hereto, there are as of the date
hereof, and there will be as of the Closing Date, no outstanding (i) shares
of the Common Stock or other voting securities of the Issuer, (ii) securities
of the Issuer convertible into or exchangeable for shares of the Common Stock
or other voting securities of the Issuer or (iii) options or other rights to
acquire from the Issuer, or obligation of the Issuer to issue, shares of the
Common Stock, voting securities or securities convertible into or exchangeable
for shares of the Common Stock or other voting securities of the Issuer (the
securities and the rights to acquire securities described in clauses (i), (ii)
and (iii) being referred to collectively as the "Issuer Securities").  There
are as of the date hereof, and there will be as of the Closing Date, no
outstanding obligations of the Issuer or any of its Subsidiaries to issue or
deliver or to repurchase, redeem or otherwise acquire any Issuer Securities
other than those listed on Part B of Schedule 1 attached hereto.  Neither the
issuance and sale of the Shares nor the consummation of the transactions
contemplated by this Agreement grant any Person the right to acquire from the
Issuer any Issuer Securities (other than the Shares).

      2.6  No Material Adverse Change.

                 (a)   Since June 30, 1994, there has not been any Material
Adverse Change with respect to the Issuer and its Subsidiaries taken as a
whole.


                                   -5-

                           Page 12 of 26 pages<PAGE>
<PAGE>
                 (b)   Since June 30, 1994, each of the Issuer and its
Subsidiaries has conducted its respective business, operations and activities
only in the ordinary course consistent with past practice.

      2.7  Share Authorization.  The Shares have been duly authorized and, when
issued and delivered against payment therefor as provided herein, will be duly
and validly issued and fully paid and nonassessable.  Good and valid title to
the Shares, free and clear of all Liens, will be transferred by the Issuer to
the Purchaser.

      2.8  Issuer SEC Reports and Financial Statements.

                 (a)   The Issuer has delivered to the Purchaser true and
complete copies of its Annual Report on Form 10-K for the fiscal year ended
March 31, 1994, Current Report on Form 8-K dated May 20, 1994, Proxy Statement
dated June 15, 1994 for the Annual Meeting of Shareholders to be held July 27,
1994, Annual Report to Shareholders For Fiscal Year 1994 and Quarterly Report
on Form 10-Q for the fiscal quarter ended June 30, 1994, each in the form
(including exhibits and any amendments thereto) required to be filed with the
SEC (collectively, the "Issuer SEC Reports").  As of their respective dates,
each of the Issuer SEC Reports (i) complied in all material respects with all
applicable requirements of the Securities Act and the Exchange Act, and the
rules and regulations promulgated thereunder, respectively, and (ii) did not
contain any untrue statement of a material fact or omit to state a material
fact required to be stated therein or necessary in order to make the
statements therein, in light of the circumstances under which they were made,
not misleading.

                 (b)   Each of the audited consolidated financial statements
and unaudited consolidated interim financial statements of the Issuer
(including any related notes and schedules thereto) included (or incorporated
by reference) in its Annual Report on Form 10-K for the fiscal year ended
March 31, 1994 or Quarterly Report on Form 10-Q for the fiscal quarter ended
June 30, 1994, is materially accurate and complete and fairly presents, in
conformity with GAAP applied on a consistent basis (except as may be noted
therein), the consolidated financial position of the Issuer and its
Subsidiaries as of its date and the consolidated results of operations and
changes in financial position for the period then ended (subject, where
applicable, to normal year-end audit adjustments none of which, alone or in
the aggregate, would have a Material Adverse Effect on the Issuer and its
Subsidiaries taken as a whole).  

                 (c)   Except as and to the extent set forth (or incorporated
by reference) in the Issuer's Annual Report on Form 10-K for the fiscal year
ended March 31, 1994 and its Quarterly Report on Form 10-Q for the interim
period ended June 30, 1994, 

                                   -6-

                           Page 13 of 26 pages<PAGE>
<PAGE>
neither the Issuer nor any of its Subsidiaries has any liability or obligation
of any nature whatsoever (whether due or to become due, accrued, fixed,
contingent, liquidated, unliquidated or otherwise) that would be required by
GAAP to be reflected on, or reserved against in, a consolidated balance sheet
(or in the applicable notes thereto) of the Issuer or any of its Subsidiaries
prepared in accordance with GAAP consistently applied, other than liabilities
or obligations which arose in the ordinary course of business and consistent
with past practices since such date and which do not or would not individually
or in the aggregate have a Material Adverse Effect.  Since June 30, 1994,
neither the Issuer nor any of its Subsidiaries has incurred any material
liability not incurred in the ordinary course of business, whether absolute
or accrued, and, since June 30, 1994, neither the Issuer nor any of its
Subsidiaries has, to the Issuer's knowledge, incurred any material contingent
liability not incurred in the ordinary course of business.

      2.9  No Finder.  Neither the Issuer nor any party acting on its behalf
has paid or become obligated to pay any fee or commission to any broker,
finder or intermediary for or on account of the transactions contemplated by
this Agreement.

                               ARTICLE III

             REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

      In order to induce the Issuer to issue and sell the Shares hereunder,
the Purchaser represents and warrants to the Issuer that the following
representations and warranties are true and correct in all respects as of the
date hereof, and will be so, as of the Closing Date and that, except as set
forth herein:

      3.1  Investment Intent.  The Purchaser qualifies as an "accredited
investor" (as defined in Rule 501(a) of Regulation D under the Securities Act)
and is acquiring the Shares hereunder for its own account and with no
intention of distributing or selling the Shares.  The Purchaser agrees that
it will not sell or otherwise dispose of any of the Shares unless such sale
or other disposition has been registered or is exempt from registration under
the Securities Act and has been registered or qualified or is exempt from
registration or qualification under applicable securities laws of any State. 
The Purchaser understands that the Shares being acquired by it hereunder have
not been (and are not being) registered under the Securities Act by reason of
their contemplated issuance in transaction(s) exempt from the registration and
prospectus delivery requirements of the Securities Act pursuant to Section
4(2) thereof, and that the reliance of the Issuer on such exemption from
registration is predicated in part on the representations and warranties of
the Purchaser hereunder.  A restrictive legend consistent with the foregoing
has been or will be placed on the certificates for the Shares, and related
stop

                                   -7-

                           Page 14 of 26 pages<PAGE>
<PAGE>
transfer instructions will be noted in the transfer records of the Issuer
and/or its transfer agent for the Shares.

      3.2  Corporate Status.

                 (a)   The Purchaser is duly incorporated and validly
existing as a corporation in good standing under the laws of the State of
Delaware.  Purchaser is the owner of all of the outstanding capital stock of
Trans Union.

                 (b)   The Purchaser has corporate power and authority to
own, lease and operate its properties and to conduct its business as currently
owned, leased, operated and conducted and to enter into and perform its
obligations under this Agreement.

      3.3  Authorization/Enforceability.  This Agreement has been duly
authorized, executed and delivered by the Purchaser and constitutes a valid
and legally binding obligation of the Purchaser, enforceable in accordance
with its terms, subject to bankruptcy, insolvency, fraudulent transfer,
reorganization, moratorium and similar laws of general applicability relating
to or affecting creditors' rights and to general equity principles.

      3.4  Non-Contravention.  The purchase of the Shares by the Purchaser and
the compliance by the Purchaser with all of the provisions of this Agreement
and the consummation of the transactions herein contemplated will not conflict
with or result in a breach or violation of any of the terms or provisions of,
or constitute a default under, or result in the creation or imposition of any
Lien upon any of the properties or assets of the Purchaser pursuant to the
terms of, any indenture, mortgage, deed of trust, loan agreement or other
agreement or instrument to which the Purchaser or any of its Subsidiaries is
a party or by which the Purchaser or any of its Subsidiaries is bound or to
which any of the properties or assets of the Purchaser or any of its
Subsidiaries is subject, nor will such action result in any violation of the
provisions of the Certificate of Incorporation or Bylaws of the Purchaser or
any statute or any order, rule or regulation of any Governmental Authority
having jurisdiction over the Purchaser or any of its Subsidiaries or any of
their properties.

      3.5  Consents/Approvals.  Except for filings and approvals required by
the HSR Act, no consent, approval, authorization, order, registration or
qualification of or with any Governmental Authority is required for the
purchase of the Shares or the consummation by the Purchaser of the
transactions contemplated by this Agreement.

      3.6  No Finder.  Neither the Purchaser nor any party acting on its behalf
has paid or become obligated to pay any fee or

                                   -8-

                           Page 15 of 26 pages<PAGE>
<PAGE>
commission to any broker, finder or intermediary for or on account of the
transactions contemplated by this Agreement.


                               ARTICLE IV

                                COVENANTS

      4.1  Covenants of the Issuer.

                 (a)   The Issuer will (i) make on a prompt and timely basis
all governmental or regulatory notifications, filings or submissions,
including, without limitation, any notifications, filings or submissions
required by the HSR Act or the securities laws of any State set forth on Part
A of Schedule 1 attached hereto, as necessary for the consummation of the
transactions contemplated hereby, (ii) use all reasonable efforts to cooperate
with the Purchaser and its representatives in (A) determining which
notifications, filings and submissions are required to be made prior to the
Closing Date with, and which consents, approvals, permits or authorizations
are required to be obtained prior to the Closing Date from, any Governmental
Authority in connection with the execution, delivery and performance of this
Agreement and the transactions contemplated hereby and (B) timely making of
all such notifications, filings or submissions and timely seeking all such
consents, approvals, permits or authorizations, and (iii) use all reasonable
efforts to take, or cause to be taken, all other action and do, or cause to
be done, all other things necessary or appropriate to consummate the
transactions contemplated by this Agreement.   

                 (b)   Except for the instruments and plans set forth on Part
B of Schedule 1 attached hereto, during the period from the date of this
Agreement to the Closing Date, inclusive, the Issuer will not enter into any
agreement or legally binding commitment to give to any Person any right to
invest in or acquire shares of the Common Stock or any security convertible
into or exercisable for the Common Stock of the Issuer.

                 (c)   The Issuer acknowledges that upon exercise of the
Warrant, the Purchaser may become an "Interested Stockholder" with respect to
the Issuer for purposes of Section 203 of the DGCL.  Accordingly, prior to the
Closing Date (or as soon as possible thereafter if otherwise impractical), the
Issuer shall use its best efforts to cause the Issuer's Board of Directors to
approve of the Purchaser's exercise of the Warrant, and purchase of shares of
the Common Stock pursuant thereto, for purposes of Section 203(a)(1) of the
DGCL.

                 (d)   As soon as practical following the execution of this
Agreement, the Issuer shall prepare and file with the NASD, and obtain the
NASD's approval of, an amendment to the Issuer's 

                                   -9-

                           Page 16 of 26 pages<PAGE>
<PAGE>
NASDAQ National Market Listing Application reflecting the consummation of the
transactions completed hereby, together with all documents, instruments and
other materials which are or will be required to be filed or delivered under
the Issuer's NASDAQ listing agreement and the NASD By-Laws.

      4.2  Covenants of the Purchaser.  The Purchaser will (a) make on a prompt
and timely basis all governmental or regulatory notifications, filings or
submissions, including, without limitation, any notifications, filings or
submissions required by the HSR Act, as necessary for the consummation of the
transactions contemplated hereby, (b) use all reasonable efforts to cooperate
with the Issuer and its representatives in (i) determining which
notifications, filings and submissions are required to be made prior to the
Closing Date with, and which consents, approvals, permits or authorizations
are required to be obtained prior to the Closing Date from, any Governmental
Authority in connection with the execution, delivery and performance of this
Agreement and the transactions contemplated hereby and (ii) timely making of
all such notifications, filings or submissions and timely seeking all such
consents, approvals, permits or authorizations, and (c) use all reasonable
efforts to take, or cause to be taken, all other action and do, or cause to
be done, all other things necessary or appropriate to consummate the
transactions contemplated by this Agreement.


                                ARTICLE V

                               DEFINITIONS

      5.1  Defined Terms.  As used herein the following terms shall have the
following meanings:

      "Closing Date" has the meaning specified in Section 1.1 hereof.

      "DGCL" means the General Corporation Law of the State of Delaware, as
amended.

      "DCM Agreement" has the meaning specified in Section 6.1 hereof.

      "Exchange Act" means the Securities Exchange Act of 1934, as amended.

      "GAAP" means generally accepted accounting principles in effect in the
United States of America from time to time.

      "Governmental Authority" means any federal, state or other political
subdivision, and any agency, court, department, entity or 

                                  -10-

                           Page 17 of 26 pages<PAGE>
<PAGE>
official exercising executive, legislative, judicial, regulatory or
administrative functions of or pertaining to government.

      "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of
1976, as amended.

      "Issuer SEC Reports" has the meaning specified on Section 2.8 hereof.

      "Issuer Securities" has the meaning specified in Section 2.5 hereof.

      "Lien" means any mortgage or deed of trust, pledge, hypothecation,
assignment, deposit arrangement, security interest, lien, charge, easement
(other than any easement not materially impairing usefulness or
marketability), encumbrance, preference, priority or other security agreement
or preferential arrangement of any kind or nature whatsoever (including,
without limitation, any conditional sale or other title retention agreement
having substantially the same economic effect as any of the foregoing).

      "Material Adverse Change (or Effect)" means a change in (or effect on)
the condition (financial or otherwise), results of operations, assets,
earnings or business of a Person, which change or development, individually
or in the aggregate, is materially adverse to such condition, results of
operations, assets, earnings or business.

      "Material Subsidiaries" means those subsidiaries of the Issuer listed
on Schedule 2 attached to this Agreement.

      "NASD" means the National Association of Securities Dealers, Inc.

      "NASDAQ" means the National Association of Securities Dealers, Inc.'s
Automated Quotation System.

      "Officers' Certificate" shall mean a certificate executed on behalf of
the Issuer or the Purchaser, as applicable, by its President and by one of its
Vice Presidents, Treasurer, Secretary or Assistant Secretary.

      "Person" means any individual, partnership, corporation, trust, joint
venture, unincorporated organization or Governmental Authority.

      "Purchase Price" has the meaning specified in Section 1.1 hereof.

      "Register", "registered" and "registration" refer to a registration of
shares of the Common Stock effected by preparing and filing a registration
statement with the SEC in compliance with 

                                  -11-

                           Page 18 of 26 pages<PAGE>
<PAGE>
the Securities Act and the declaration or ordering of the effectiveness of
such registration statement.

      "Registration Rights Agreement" has the meaning specified in Section 6.1
hereof.

      "SEC" shall mean the Securities and Exchange Commission or any other
federal agency at the time administering the Securities Act or the Exchange
Act.

      "Securities Act" means the Securities Act of 1933, as amended.

      "Shares" has the meaning specified in Section 1.1 hereof.

      "Subsidiary" means as to any Person, (i) a corporation of which more
than 50% of the outstanding capital stock having full voting power is at the
time directly or indirectly owned by such Person or by one or more other
Subsidiaries of such Person or by such Person and one or more Subsidiaries
thereof or (ii) any other Person (other than a corporation) in which such
Person, or one or more other Subsidiaries of such Person or such Person and
one or more other Subsidiaries thereof, directly or indirectly, has at least
a majority ownership and power to direct the policies, management and affairs
thereof.

      "Trans Union" shall mean Trans Union Corporation, a Delaware
corporation.

      "Warrant" refers to the warrant described in Section 6.1(b) hereof.

      5.2  Other Definitional Provisions.

                 (a)   All terms defined in this Agreement shall have the
defined meanings when used in any certificate, report or other document made
or delivered pursuant hereto or thereto, unless the context otherwise
requires.

                 (b)   Terms defined in the singular shall have a comparable
meaning when used in the plural, and vice versa.

                 (c)   All matters of an accounting nature in connection with
this Agreement and the transactions contemplated hereby shall be determined
in accordance with GAAP as are generally accepted as consistently applied by
the Issuer at the date of such computation.

                 (d)   As used herein, the neuter gender shall also denote
the masculine and feminine, and the masculine gender shall also denote the
neuter and feminine, where the context so permits.



                                  -12-

                           Page 19 of 26 pages<PAGE>
<PAGE>
                 (e)   The words "hereof", "herein" and "hereunder", and
words of similar import, when used in this Agreement shall refer to this
Agreement as a whole and not to any particular provision of this Agreement.


                               ARTICLE VI

                              MISCELLANEOUS

      6.1  Understandings relating to the DCM Agreement and the Registration
Rights Agreement.

                 (a)   The Purchaser shall be entitled to the same
registration and other rights with respect to the Shares as are granted to
Trans Union pursuant to (i) Section 5.1.3.3 ("Registration Rights"), Section
5.1.3.4 ("Demand Registration Rights") and Section 5.1.3.7.3 ("Dilution
Effect") of that certain Data Center Management Agreement between Trans Union
and the Issuer, dated as of July 27, 1992, as amended by the amendment thereto
dated August 31, 1994 (as such agreement has heretofore been and may hereafter
be amended, the "DCM Agreement") and (ii) that certain Registration Rights
Agreement between Trans Union and the Issuer, dated as of July 27, 1992, as
amended by the amendment thereto dated August 31, 1994 (as such agreement has
heretofore been and may hereafter be amended, the "Registration Rights
Agreement"); provided, however, that the Purchaser and Trans Union shall be
entitled, collectively, to exercise their rights under Section 3.0 of the
Registration Rights Agreement no more than an aggregate of twice and any such
exercise shall be for all but not less than all of the Eligible Securities (as
defined in Section 1.0 of the Registration Rights Agreement) held by Trans
Union, all but not less than all of the Eligible Securities held by the
Purchaser or all but not less than all of the Eligible Securities held by both
Trans Union and the Purchaser, as Trans Union and the Purchaser may, in their
sole discretion, decide.

                 (b)   Capitalized terms used in each of the DCM Agreement
and the Registration Rights Agreement shall have the meanings as set forth
therein, respectively; provided, however, that all references to "Acxiom
Stock" (as defined in Section 5.1.3.1.1(a) of the DCM Agreement) and all
references to "Eligible Securities" in each of the DCM Agreement, the
Registration Rights Agreement and Section 6.1(a) hereof shall be deemed to
refer to and include the Shares; provided, further, however, that the term
"Acxiom Stock" shall not be deemed to refer to or include the Shares (i) for
the purposes of the warrant to purchase shares of the Common Stock issued
pursuant to Section 5.1.3.1(f) of the DCM Agreement (the "Warrant"), or (ii)
for any other purpose, right or obligation contained in or pursuant to the DCM
Agreement, except as may be necessary or appropriate in respect of the rights
and 

                                  -13-

                           Page 20 of 26 pages<PAGE>
<PAGE>
obligations of each of the Issuer and the Purchaser pursuant to Section 6.1(a)
hereof.

      6.2  Communications.  All communication hereunder shall be in writing
(including telegraphic communication) and shall be sent by telegraph,
facsimile or overnight courier or delivered in person to the Purchaser at 225
West Washington Street, Chicago, Illinois 60606, facsimile number (312) 845-
5305, Attention: President (with a copy to Neal Gerber & Eisenberg at Two
North LaSalle Street, Suite 2200, Chicago, Illinois 60602, facsimile number
(312) 269-1747, Attention: Ross D. Emmerman, Esq.), and to the Issuer at 301
Industrial Boulevard, Conway, Arkansas 72032, facsimile number (501) 371-0806,
Attention: President (with a copy to Wright, Lindsey & Jennings at 200 West
Capitol Avenue, Suite 2200, Little Rock, Arkansas 72201, facsimile number
(501) 376-9442, Attention: N.M. Norton, Jr., Esq.), or to such other addresses
or Persons as the Purchaser or the Issuer may designate by notice in writing. 
Notices shall be deemed to have been given when received.

      6.3  Non-Waiver of Remedies and Actions.  No course of dealing between
the Issuer and the Purchaser with respect to any shares of the Common Stock,
or any delay on the part of either such party in exercising any rights
available to such party, shall operate as a waiver of any right of such party,
except to the extent expressly waived in writing by such party.

      6.4  Headings.  The headings in this Agreement are for purposes of
reference only and shall not be considered in construing this Agreement.

      6.5  Counterparts.  This Agreement may be executed in any number of
counterparts, each of which when so executed and delivered shall constitute
an original and all together shall constitute one agreement, with such
counterparts being deliverable by facsimile with the original being
transmitted by overnight courier.

      6.6  Successors and Assigns.  Except as otherwise specifically provided
herein, this Agreement shall bind and inure to the benefit of the Issuer's and
the Purchaser's respective successors and permitted assigns; provided,
however, that neither the Issuer nor the Purchaser shall have any right to
assign any of its rights hereunder or any interest herein without obtaining
the written consent of the other to such assignment, and any purported
assignment made without obtaining such written consent shall be null and void. 
Notwithstanding the foregoing, any Person who is a holder of any share(s) of
the Common Stock shall have all rights and benefits afforded to such holder,
in its capacity as such, pursuant and subject to the terms of the Restated
Certificate of Incorporation and the Amended and Restated Bylaws of the
Issuer, in each case as amended to date, receipt of copies of which is
acknowledged by the Purchaser.

                                  -14-

                           Page 21 of 26 pages<PAGE>
<PAGE>
      6.7  Survival.  Notwithstanding any investigation made by either party,
all covenants, agreements, representations and warranties made herein and in
certificates delivered pursuant hereto shall survive the Closing Date and the
delivery to the Purchaser of the Shares.

      6.8  Enforceability.  If any term or provision of this Agreement, or the
application thereof to any Person or circumstance, shall, to any extent, be
invalid or unenforceable, the remaining terms and provisions of this Agreement
or application to other Persons and circumstances shall not be invalidated
thereby, and each term and provision hereof shall be construed with all other
remaining terms and provisions hereof to effect the intent of the parties
hereto to the fullest extent permitted by law.

      6.9  Law Governing.  This Agreement shall be construed and enforced in
accordance with and shall be governed by the laws of the State of Delaware,
without giving effect to its conflict of laws provisions.

      6.10 Termination.

                 (a)   Subject to the provisions of Section 1.3(b) hereof,
this Agreement shall terminate without any liability of the parties hereto if
the purchase and sale of the Shares contemplated by Section 1.1 shall not have
occurred by November 30, 1994; provided, however, that prior to any such
termination the parties shall discuss in good faith extension of the term of
this Agreement beyond such date with any such revisions to the terms hereof
as may be appropriate under the circumstances.

                 (b)   In addition, in the event that on the Closing Date,
any condition to the obligation of either party to consummate the transaction
has not been satisfied and either of the parties shall have exercised its
right to terminate this Agreement based thereon as provided in Section 1.3(a),
then this Agreement shall be terminated as provided in Section 1.3(a), which
termination shall be without liability to either party hereunder.

      6.11 Public Announcements.  The Issuer and the Purchaser each
hereby agrees it will not issue any press release or otherwise make any public
statement or respond to any press inquiry with respect to this Agreement, the
transactions contemplated hereby or Agreements or transactions referred to
herein without the prior approval of the other party except as may be required
by applicable law. 

      6.12 Expenses.  Except as otherwise provided herein, all costs
and expenses incurred in connection with this Agreement and the transactions
contemplated hereby shall be paid by the party incurring such expense.

                                  -15-

                           Page 22 of 26 pages<PAGE>
<PAGE>
      6.13 Amendments.  This Agreement may not be amended, waived or
modified, in whole or in part, except by a writing signed on behalf of the
parties hereto.

      6.14 Third Party Beneficiaries.  Nothing herein expressed or
implied is intended or shall be construed to confer upon or give to any Person
(other than the parties hereto) any rights or remedies under or by reason of
this Agreement.

      6.15 Further Assurances.  From time to time after the date
hereof, the parties will, at their expense, and without further consideration,
execute and deliver such other documents and instruments and take such other
actions as are reasonably requested to effect the purposes and intent of this
Agreement.

      6.16 Integration.  This Agreement contains the entire
understanding of the parties with respect to the subject matter hereof, and
cancels and supersedes any and all prior agreements, understandings or
arrangements, whether written or oral.

      IN WITNESS WHEREOF, the parties hereto have caused this Stock Purchase
Agreement to be duly executed and delivered as of the day and year first above
written.


                                  THE ISSUER:

                                  ACXIOM CORPORATION, a Delaware
                                  corporation



                                  By:  /s/ Charles D. Morgan, Jr.
                                      ----------------------------
                                            Chairman of the Board



                                  THE PURCHASER:

                                  MARMON INDUSTRIAL CORPORATION, a Delaware
                                  corporation


                                  By:  /s/ Robert C. Gluth
                                      ----------------------------------
                                            Vice President and Secretary



                                  -16-

                           Page 23 of 26 pages<PAGE>
<PAGE>
                               SCHEDULE 1


A.    STATES REQUIRING STATE SECURITIES LAW FILINGS

      None.

B.    CAPITALIZATION OF THE ISSUER

      As of September 30, 1994,

           Preferred stock, $1.00 par value, 1,000,000 authorized, all
           unissued.

           Common stock, $0.10 par value, 20,000,000 authorized, 10,651,163
           shares outstanding.

      Stock Option Plans:

           The Issuer has two stock option plans -- for its U.S. employees,
           a Key Employee Stock Option Plan for which 2.8 million shares of
           the Issuer's common stock have been reserved, and for its U.K.
           employees, a U.K. Share Option Scheme for which 1.4 million shares
           of the Issuer's common stock have been reserved.  Pursuant to
           these plans, options for 1,037,030 shares are currently
           outstanding, 219,249 of which are currently exercisable.

      Stock Purchase Plan:

           The Issuer maintains an employee stock purchase plan which
           provides for the purchase of shares of common stock by employees
           through payroll deductions which may not exceed 10% of employee
           compensation.  The plan is registered with the Securities and
           Exchange Commission, but the number of shares registered for
           issuance is not fixed.  The price of stock purchased under the
           plan is 85% of the market price as of the date the stock is
           purchased for the employee by the Trustees of the plan.

      Retirement Savings Plan:

           The Issuer has a retirement savings plan which covers
           substantially all domestic employees.  The Issuer matches 50% of
           the employee's salary deferred contributions up to 6% annually and
           may contribute amounts to the plan from the Issuer's earnings at
           the discretion of the Board of Directors.  Issuer contributions
           amounted to approximately $417,000, 383,000 and 308,000 in 1994,
           1993 and 1992, respectively.  All Issuer contributions are made
           in the Issuer's common stock.



                           Page 24 of 26 pages<PAGE>
<PAGE>
      Trans Union Corporation Warrant:

           In August 1992, Trans Union Corporation ("Trans Union") acquired
           a warrant (the "Warrant") in connection with the Issuer's purchase
           of certain assets pursuant to the DCM Agreement.  The Warrant,
           which expires on August 31, 2000, entitles Trans Union to acquire
           up to 1,000,000 additional shares of the Issuer's newly issued
           common stock ("Warrant Stock").  The exercise price of the Warrant
           Stock is $11.25 per share in years one through five of the
           agreement, $12.25 in year six, $13.25 in year seven and $14.25 in
           year eight.  The first 250,000 shares became exercisable as of the
           closing of the DCM Agreement and the remaining 750,000 shares
           became exercisable on August 31, 1994 when Trans Union notified
           the Issuer of Trans Union's intent to go forward with the second
           phase (7-1/2 years) of the DCM Agreement.  Trans Union is
           precluded from exercising the Warrant to the extent that the
           shares acquired thereunder would cause its percentage ownership
           of the Issuer's common stock acquired pursuant to the DCM
           Agreement to exceed 10% of the Issuer's then issued and
           outstanding common stock.  Based on shares outstanding at
           September 30, 1994, and giving effect to the shares issued
           pursuant to this Agreement, Trans Union would currently be
           entitled to purchase approximately 705,684 additional shares of
           the Issuer's common stock.




                           Page 25 of 26 pages<PAGE>
<PAGE>
                               SCHEDULE 2


                   MATERIAL SUBSIDIARIES OF THE ISSUER



                                                   Jurisdiction of 
Name of Subsidiary                                 Incorporation

Acxiom Chicago Data Center, Inc.                   Arkansas

Acxiom Children's Center, Inc.                     Arkansas

Acxiom RM-Tools, Inc.                              Arkansas

Acxiom Transportation Services, Inc.               Arkansas

BSA, Inc.                                          New Jersey

Modern Mailers, Inc.                               Delaware

Acxiom U.K., Ltd.                                  United Kingdom

Marketlead Services, Ltd.                          United Kingdom
  (Agency company of Acxiom, U.K., Ltd.)

Southwark Computer Services, Ltd.                  United Kingdom
  (Agency company of Acxiom, U.K., Ltd.)





                           Page 26 of 26 pages
<PAGE>


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