ACXIOM CORP
PRE 14A, 1994-10-27
COMPUTER PROCESSING & DATA PREPARATION
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                               SCHEDULE 14A INFORMATION
                                    (Rule 14a-101)

                        INFORMATION REQUIRED IN PROXY STATEMENT

                               SCHEDULE 14A INFORMATION
              Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No. _______)

        Filed by  the  Registrant  [X]
        Filed by a Party other than the Registrant  [   ]

        Check the appropriate box:

        [ X] Preliminary Proxy Statement 
        [  ] Definitive Proxy Statement 
        [  ] Definitive Additional Materials
        [  ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                                  ACXIOM CORPORATION
                 (Name of Registrant as  Specified  in  Its  Charter)

                                  ACXIOM CORPORATION    
                      (Name of Person(s) Filing Proxy Statement)


        Payment of filing fee (Check the appropriate box):

        [ X] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or
             14a-6(i)(2).
        [  ] $500 per each party to the controversy pursuant to Exchange Act
             Rule 14a-6(i)(3).  
        [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
             and 0-11.

             1)   Title of each class of securities to which transaction
                  applies:

             2)   Aggregate number of securities to which transaction applies:

             3)   Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0-11: *

             4)   Proposed maximum aggregate value of transaction:

        *    Set forth the amount on which the filing fee is calculated and
             state how it was determined.

        [  ] Check box if any part of the fee is offset as provided by
             Exchange Act Rule 0-11(a)(2) and identify the filing for which
             the offsetting fee was paid previously.  Identify the previous
             filing by registration statement number, or the Form or Schedule
             and the date of its filing.

             1)   Amount Previously Paid:

             2)   Form, Schedule or Registration Statement No.:

             3)   Filing Party:

             4)   Date Filed:

<PAGE>

                                                              PRELIMINARY COPY

                                   Acxiom Corporation

                       NOTICE OF SPECIAL MEETING OF SHAREHOLDERS

                              To Be Held December 15, 1994




                                         (LOGO)



    To the Shareholders of Acxiom Corporation:

         Notice is hereby given that a special meeting of the shareholders
    of Acxiom Corporation will be held at the Company's corporate offices at
    301 Industrial Boulevard, Conway, Arkansas on Thursday, December 15,
    1994 at 10:00 a.m. for the following purposes:

              1.   To consider and act upon a proposal to amend the
    Company's Certificate of Incorporation to increase the number of
    authorized shares of Common Stock, $.10 par value per share, from
    20,000,000 to 30,000,000.

              2.   To transact such other business as may properly come
    before the meeting and any adjournment thereof.

         Only shareholders of record at the close of business on November 9,
    1994 are entitled to notice of and to vote at the meeting.

         You are cordially invited to the meeting.  WE ASK THAT YOU SIGN
     AND RETURN THE ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE.  A POSTAGE 
     PAID ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE IN RETURNING YOUR PROXY.
     IF YOU ATTEND THE MEETING, YOU MAY VOTE IN PERSON EVEN IF YOU HAVE
     PREVIOUSLY MAILED A PROXY CARD.


                                         By Order of the Board of Directors


                                                    Catherine L. Hughes
                                                        Secretary

      Conway, Arkansas
      November 11, 1994


                              YOUR VOTE IS IMPORTANT!

                   PLEASE SIGN AND RETURN THE ACCOMPANYING PROXY.
<PAGE>

                                 Acxiom Corporation

                                  PROXY STATEMENT

                                        For

                          SPECIAL MEETING OF SHAREHOLDERS

                            To Be Held December 15, 1994


          This Proxy Statement is furnished in connection with the
      solicitation of proxies for use at a Special Meeting of Shareholders to
      be held at the Company's corporate offices at 301 Industrial Boulevard,
      Conway, Arkansas on Thursday, December 15, 1994 at 10:00 a.m., and any
      adjournment thereof, and is solicited on behalf of the Board of
      Directors of the Company.  The Company's address is 301 Industrial
      Boulevard, Conway, Arkansas 72032, and its telephone number is (501)
      336-1000.  This proxy material is first being mailed to shareholders on
      November 11, 1994.  Only shareholders of record at the close of business
      on November 9, 1994 are entitled to notice of and to vote at the
      meeting.

           Any shareholder giving a Proxy has the power to revoke it at any
      time before its exercise.  A Proxy may be revoked by filing with the
      Secretary of the Company a written revocation or a duly executed Proxy
      bearing a later date.  Proxies solicited herein will be voted in
      accordance with any directions contained therein, unless the Proxy is
      received in such form or at such time as to render it ineligible to
      vote, or unless properly revoked.  If no choice is specified, the shares
      will be voted "FOR" each matter being acted upon.

           If matters of business other than those described in the Proxy
      properly come before the meeting, the persons named in the Proxy will
      vote in accordance with their best judgment on such matters.  The
      Proxies solicited herein shall not confer any authority to vote at any
      meeting of shareholders other than the meeting to be held on December
      15, 1994, or any adjournment or adjournments thereof.

           The cost of soliciting these Proxies will be borne by the Company. 
      In addition to solicitation by mail, the Company may make arrangements
      with brokerage houses and other custodians, nominees and fiduciaries to
      forward Proxies and proxy material to their principals and may reimburse
      them for their expenses in doing so.

          OUTSTANDING STOCK, VOTING RIGHTS AND VOTE REQUIRED FOR APPROVAL

           The Company's Common Stock, $.10 par value per share ("Common
      Stock"), issued and outstanding as of October 25, 1994, totaled
      10,653,460 shares.  Each shareholder is entitled to one vote for each
      share of stock owned of record at the close of business on November 9,
      1994.  The stock transfer books of the Company will not be closed.  

           The proposal to be considered at the special meeting will be
      adopted if approved by the holders of a majority of the outstanding
      shares of Common Stock and will become effective upon the filing of a
      Certificate of Amendment with the Delaware Secretary of State.  Shares
      that are held by a broker that has indicated that it does not have
      discretionary authority to vote on a particular matter will not be
      counted as having been voted in favor of the proposal.  Likewise,
      abstentions will not be counted as votes in favor of the proposal.

<PAGE>
                   PROPOSAL TO AMEND THE CERTIFICATE OF INCORPORATION

           On October 26, 1994, the Board of Directors unanimously adopted a
      resolution to effect a two-for-one split of the Company's Common Stock
      in the form of a stock dividend.  The stock split is, however,
      conditioned upon approval by the shareholders of certain proposed
      changes to the authorized capitalization of the Company as described
      below:

      Proposal to Increase the Number of Authorized Shares of Common Stock

           The Board of Directors has unanimously adopted a resolution setting
      forth a proposed amendment ("Proposed Amendment") to Article FOURTH of
      the Company's Certificate of Incorporation that would increase the
      number of authorized shares of Common Stock.  The authorized capital
      stock of the Company presently consists of 20,000,000 shares of Common
      Stock and 1,000,000 shares of Preferred Stock, $1.00 par value per
      share ("Preferred Stock").  Under the Proposed Amendment, the authorized
      shares of Common Stock would be increased to 30,000,000.

           The Board of Directors has determined that the number of unreserved
      shares of Common Stock presently available for issuance is not
      sufficient to provide for the proposed two-for-one stock split or for
      other future contingencies and needs of the Company, such as possible
      future financings or other corporate purposes.  In connection herewith,
      the resolutions adopted by the Board which will be presented for
      approval by the shareholders at the forthcoming special meeting are set
      forth below:

                RESOLVED, that the Corporation's Certificate of Incorporation
                be amended by changing Article FOURTH so that, as amended, it
                shall read as follows:

                     "FOURTH:  AUTHORIZED SHARES.  The total number of shares
                of stock which the Corporation shall have authority to issue
                is:

                     Thirty million (30,000,000) shares of Common Stock, ten
                cents ($.10) Par Value per common share.

                     One million (1,000,000) shares of Preferred Stock, one
                dollar ($1.00) Par Value per preferred share.  The Board of
                Directors of the Corporation is authorized to provide for the
                issuance of shares of Preferred Stock in series and to
                establish from time to time the number of shares to be
                included in each such series and to fix the designation,
                powers, preferences and rights of the shares of each such
                series and the qualifications, limitations and restrictions
                thereof."

                FURTHER RESOLVED, that the officers of the Corporation are
                hereby authorized and directed to take such actions as they in
                their discretion may deem necessary or appropriate to
                implement the above amendment.

           The Proposed Amendment will be adopted if approved by the holders
      of a majority of the outstanding shares of Common Stock and will become
      effective upon the filing of a Certificate of Amendment with the
      Delaware Secretary of State.<PAGE>

           If the Proposed Amendment becomes effective, one additional share
      of Common Stock will be distributed for each share of Common Stock held
      of record on December 27, 1994.  The Company anticipates distributing
      certificates representing such additional shares on January 10, 1995. 
      The additional shares will be listed on the Nasdaq Stock Market prior to
      issuance.

          No changes will be made in the respective rights and privileges
      pertaining to the outstanding shares of Common Stock of the Company. 
      The proposed changes will not affect any stockholder's proportionate
      interest in the Company.  

           THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE
      APPROVAL OF THE PROPOSED AMENDMENT.

<PAGE>

                                 PRINCIPAL SHAREHOLDERS

           The following table shows, as of October 25, 1994, the only
      shareholders known to the Company to own more than 5% of the Company's
      Common Stock: 

                                       Number of Shares    Percent of
                                       of Common Stock     Outstanding
      Name and Address                Beneficially Owned     Shares
      _ _ _ _ _ _ _ _ _               _ _ _ _ _ _ _ _ _ _    _ _ _ _ _ _ 

      Charles D. Morgan, Jr.              1,624,146(1)         15.2%
           Route 5, Box 114-01
           Conway, AR 72032

      Trans Union Corporation             1,130,384(2)          10%
           555 West Adams Street
           Chicago. IL  60661

      William Blair & Company               621,800(3)          5.8%
           222 West Adams Street
           Chicago, IL  60606-5312

      T. Rowe Price New Horizons Fund, Inc.  540,000(3)         5.1%
           100 E. Pratt Street
           Baltimore, MD  21202
      _ _ _ _ _ _ _ _ _ _ _ _ _ _

      (1)  Includes 16,505 shares subject to currently exercisable options.

      (2)  On August 31, 1992 the Company issued a warrant ("Warrant") to
      Trans Union to purchase up to 1,000,000 shares prior to August 31, 
      2000, at exercise prices ranging from $11.25 per share to $14.25 per 
      share.  However, the amount of stock which may be purchased by Trans 
      Union under the Warrant is limited so that Trans Union's total holdings 
      under the Warrant and the 480,000 shares which were acquired on August
      31, 1992 and which are currently held by Trans Union may not exceed 10%
      of the Company's then issued and outstanding shares.  Based upon the 
      number of shares currently issued and outstanding, Trans Union would be
      able to obtain only 650,384 of the 1,000,000 Warrant shares.  Trans 
      Union retains the right, however, to acquire additional shares of 
      Common Stock on the open market which would not be included in 
      determining the number of shares issuable under the Warrant.  In 
      addition, effective October 26, 1994, the Company and Trans Union's
      parent company, Marmon Industrial Corporation ("MIC"), entered into a
      Stock Purchase Agreement wherein the Company agreed to sell, and MIC
      agreed to buy, 500,000 shares of newly issued Common Stock of the 
      Company (the "Additional Shares") for $23.92 per share.  The
      completion of the purchase of the Additional Shares is scheduled to 
      occur on or before November 30, 1994, pending necessary regulatory 
      approval.  Upon completion of the purchase, Trans Union would 
      beneficially own 1,185,940 shares, or 10%, and MIC would
      beneficially own 500,000 shares, or 4.2%, of the Company's currently
      issued and outstanding shares. 

      (3)  Based on information contained in a Schedule 13G filed with the
      Securities and Exchange Commission.

<PAGE>

                EQUITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS


           The following table sets forth certain information, as of October
      25, 1994, regarding the beneficial ownership of the Company's Common
      Stock by its directors, by its named executive officers, and by its
      directors and executive officers as a group:

                                            Number of Shares    Percent of
                                            of Common Stock     Outstanding
      Name of Beneficial Owner             Beneficially Owned     Shares
      _ _ _ _ _ _ _ _ _ _ _ _ _            _ _ _ _ _ _ _ _ _ _   _ _ _ _ _ _ 

      Phil Bartos                               32,432(1)           *

      Dr. Ann H. Die                             1,095              *

      C. Alex Dietz                             76,352(2)           *

      William T. Dillard, II                     4,000              *

      Harry C. Gambill                              0               *

      Rodger S. Kline                          442,245(3)          4.2%

      Charles D. Morgan, Jr.                 1,624,146(4)         15.2%

      Robert A. Pritzker                            0(5)            *

      Walter V. Smiley                          55,000              *

      James T. Womble                          381,702(6)          3.6%

      Paul Zaffaroni                            36,378(7)           *

      All directors and executive officers,
           as a group (16 persons)           2,770,088(8)           26%
      _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

      *    Denotes less than 1%.

      (1)  Includes 27,387 shares subject to currently exercisable options.

      (2)  Includes 28,317 shares subject to currently exercisable options.

      (3)  Includes 19,453 shares subject to currently exercisable options.

      (4)  Includes 16,505 shares subject to currently exercisable options.

      (5)  See footnote (2) to the table under the heading "Principal
           Shareholders" regarding shares of the Company's Common Stock
           beneficially owned by Trans Union and proposed to be acquired
           by MIC.  Mr. Pritzker, who is an officer and director of such
           corporations, disclaims beneficial ownership of such shares.

      (6)  Includes 9,344 shares subject to currently exercisable options.

      (7)  Includes 33,792 shares subject to currently exercisable options.

      (8)  Includes 203,003 shares subject to currently exercisable options.

<PAGE>

                      SUBMISSION OF SHAREHOLDER PROPOSALS

           Any shareholder proposal to be presented at the upcoming 1995
      Annual Meeting should be directed to the Secretary of the Company, 301
      Industrial Boulevard, Conway, Arkansas 72032, and must be received by
      the Company on or before February 15, 1995.  Any such proposal must
      comply with the requirements of Rule 14a-8 of the Securities Exchange
      Act of 1934. 

      OTHER MATTERS

           The Board of Directors does not intend to present and does not have
      any reason to believe that others will present any items of business at
      the special meeting other than as stated in the Notice of Special
      Meeting of Shareholders.  If, however, other matters are properly
      brought before the meeting, it is the intention of the persons named in
      the accompanying Proxy to vote the shares represented thereby in
      accordance with their best judgment, and discretionary authority to do
      so is included in the Proxy.  

                                         By Order of the Board of Directors



                                                       Catherine L. Hughes
                                                          Secretary

      Conway, Arkansas
      November 11, 1994

<PAGE>

      PROXY                                                            PROXY

                                 ACXIOM CORPORATION


            This Proxy Is Solicited on Behalf of The Board of Directors
                       for a Special Meeting of Shareholders
                          to be Held on December 15, 1994


           The undersigned hereby appoints Catherine L. Hughes and Shayne D.
      Smith as Proxies, with the power to appoint their substitutes, and
      hereby authorizes them to represent and vote, as designated below, all
      of the shares of Common Stock of Acxiom Corporation held of record by
      the undersigned on November 9, 1994, at the Special Meeting of
      Shareholders to be held at 301 Industrial Boulevard, Conway, Arkansas
      72032 on December 15, 1994 at 10:00 a.m., or any adjournments thereof.

           THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER
      DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS
      MADE, THE PROXY WILL BE VOTED FOR ALL PROPOSALS.

           Please mark, sign, date and return the proxy card promptly using
      the enclosed envelope.

<PAGE>

            The Board of Directors recommends a vote FOR all proposals.


      1.   Amendment of Certificate of Incorporation to increase the number of
      authorized shares of Common Stock, $.10 par value per share, from
      20,000,000 to 30,000,000.


                [ ]  FOR         [ ]  AGAINST          [ ]   ABSTAIN 


      UNLESS OTHERWISE INSTRUCTED HEREIN, IT IS INTENDED THAT THE PROXIES WILL
      VOTE THESE SHARES FOR ALL PROPOSALS.  The proxies will vote in their
      sole discretion upon such other business as may properly come before the
      meeting.

      Please sign, date and return this proxy promptly, using the enclosed
      return envelope.


                               Dated _ _ _ _ _ _ _ _ _, 1994


                               _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
                               Signature(s)


                               _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
                               Signature(s)


           (Please sign exactly as name appears hereon.  Joint owners each
      should sign. When signing as attorney, executor, administrator, trustee,
      guardian or other fiduciary, please give full title as such.) 


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