ACXIOM CORP
10-Q, 1994-11-02
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    Form 10-Q


     (Mark One)

     [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

     For the quarterly period ended September 30, 1994   OR


     [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

     For the transition period from ----- to -----

     Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


               DELAWARE                           71-0581897
     (State or Other Jurisdiction of              (I.R.S. Employer
      Incorporation or Organization)               Identification No.)

     301 Industrial Boulevard, Conway, Arkansas         72032
     (Address of Principal Executive Offices)          (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


          Indicate by check mark whether the registrant: (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.

                             Yes  X             No 

          The number of shares of Common Stock, par value of $0.10 per
     share, outstanding as of October 25, 1994 was 10,653,460. 

<PAGE>

     Form 10-Q
                         PART I - FINANCIAL INFORMATION

     Item 1. Financial Statements

     Company for which report is filed:

     ACXIOM CORPORATION


     The consolidated financial statements included herein have been

     prepared by  Registrant, without audit, pursuant to the rules and 

     regulations of the Securities and Exchange Commission.  In the 

     opinion of the Registrant's management, however, all adjustments

     necessary for a fair statement of the results for the periods 

     included herein have been made and the disclosures contained herein

     are adequate to make the information presented not misleading.  All 

     such adjustments are of a normal recurring nature.


<PAGE>
 Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

                                             September 30,    March 31, 
                                                 1994           1994
                                              -----------     ---------

                      Assets
                      ------
 Current assets:
   Cash and short-term cash investments     $   1,128,000       475,000 
   Trade accounts receivable, net              34,005,000    28,204,000
   Refundable income taxes                         ---          923,000
   Other current assets                         1,597,000     6,255,000
                                              -----------   -----------
           Total current assets                36,730,000    35,857,000
                                              -----------   -----------
 Property and equipment                       109,806,000   102,826,000
   Less - Accumulated depreciation and
     amortization                             48,370,000    43,129,000
                                              -----------   -----------
                                             
     Property and equipment, net              61,436,000     59,697,000
                                             -----------    -----------
                                              
 Software, net of accumulated                         
   amortization                                4,863,000     5,113,000
 Excess of cost over fair value           
   of net assets acquired                      2,844,000     2,716,000
 Investment in and advances to joint                  
   venture                                     3,695,000     3,974,000
 Other assets                                 15,880,000    16,021,000
                                             ------------   -----------
                                             $125,448,000   123,378,000
                                             ============   ===========  

                                             
       Liabilities and Stockholders' Equity
       -------------------------------------
 Current liabilities:
   Current installments of long-term debt      2,707,000      3,046,000
   Short-term borrowings                         500,000        500,000
   Trade accounts payable                      7,649,000      3,006,000
   Accrued interest                              522,000        609,000
   Accrued payroll and related expenses        3,720,000      2,073,000
   Other accrued expenses                      4,169,000      3,315,000
   Advances from customers                       427,000        346,000
   Income Taxes                                  983,000          ---
                                             -----------    -----------  
           Total current liabilities          20,677,000     12,895,000
                                             -----------    -----------
                                              
 Long-term debt, excluding current        
   installments                               23,355,000     34,992,000
 Deferred income taxes                         5,734,000      5,734,000
 Deferred revenue                                 ---           169,000
 Redeemable common stock                          ---         7,692,000
<PAGE>
 Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS                      
                                   (Unaudited)
                                   (continued)


 Stockholders' equity:
   Preferred stock                                ---           ---
   Common stock                                1,099,000      1,049,000
   Additional paid-in capital                 34,618,000     25,672,000
   Retained earnings                          42,680,000     38,562,000
   Foreign currency translation                       
     adjustment                                 (257,000)      (818,000)
   Treasury stock, at cost                    (2,458,000)    (2,569,000)
                                             -----------    -----------
   Total stockholders' equity                 75,682,000     61,896,000
 Commitments and contingencies               -----------    -----------
                                            $125,448,000    123,378,000  
                                            ============    ===========
 
See accompanying condensed notes to consolidated financial statements.

<PAGE>

   Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)



                                                For the Three Months
                                                       Ended
                                             --------------------------
                                                    September 30,
                                             --------------------------
                                                 1994          1993
                                             -----------    -----------


   Revenue                                   $47,853,000     36,661,000

   Operating costs and expenses:                       
     Salaries and benefits                    16,010,000     16,550,000
     Computer, communications and
       other equipment                         7,021,000      7,139,000

     Data Costs                               13,414,000      3,203,000
     Other operating costs and expenses        6,054,000      5,701,000
                                             -----------    -----------
        Total operating costs and expenses    42,499,000     32,593,000
                                             -----------    -----------
   Income from operations                      5,354,000      4,068,000
                                             -----------    -----------

   Other income (expense):                             
     Interest expense                           (585,000)      (725,000) 
     Other, net                                 (189,000)       191,000
                                             -----------     ----------
                                                (774,000)      (534,000)
                                             -----------     ----------
                                          
   Earnings before income taxes                4,580,000      3,534,000

   Income taxes                                1,787,000      1,442,000
                                             -----------     ----------
   Net earnings                              $ 2,793,000      2,092,000
                                             ===========     ==========
   Earnings per share                        $       .25            .19
                                             ===========     ==========
   Weighted average shares outstanding        11,274,000     10,913,000
                                             ===========     ==========
                                                                         
                                                          
     See accompanying condensed notes to consolidated financial statements.

<PAGE>    

     Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)



                                             For the Six Months Ended
                                             -------------------------
                                                   September 30,
                                             -------------------------
                                                1994           1993
                                             ----------     ----------


   Revenue                                  $94,734,000      68,432,000

   Operating costs and expenses:  

     Salaries and benefits                   30,831,000      32,412,000    
     Computer, communications and
       other equipment                       13,937,000      13,555,000
         
     Data Costs                              29,919,000       4,394,000
     Other operating costs and expenses      10,981,000      11,660,000
                                             ----------      ----------
       Total operating costs and expenses    85,668,000      62,021,000
                                             ----------      ----------
   Income from operations                     9,066,000       6,411,000
                                             ----------      ----------
                                          
   Other income (expense):                             
     Interest expense                       (1,257,000)     (1,282,000)
     Other, net                             (  745,000)        398,000
                                            -----------     ----------
                                            (2,002,000)       (884,000)
                                            ----------      ----------
   Earnings before income taxes              7,064,000      5,527,000
                                                     
   Income taxes                              2,755,000      2,155,000
                                            ----------     ----------
   Net earnings                             $4,309,000      3,372,000
                                            ==========     ==========
   Earnings per share                       $      .39            .31
                                            ==========     ==========
   Weighted average shares outstanding      11,125,000     10,906,000
                                            ==========     ==========
                                                          

                                                          
     See accompanying condensed notes to consolidated financial statements.

<PAGE>   
   Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

                                             For the Six Months Ended
                                                   September 30,
                                             ------------------------
                                                1994          1993
                                             ---------     ----------

   Cash flows from operating activities:                
     Net earnings                         $  4,309,000      3,372,000
     Non-cash operating activities:                    
       Depreciation and amortization         9,321,000      9,627,000
       Loss on disposal of assets              547,000         35,000
       Equity in operations of joint
         venture                               279,000       (395,000)
       Other, net                            1,049,000       (173,000)
       Changes in assets and liabilities:
           Accounts receivable              (6,660,000)    (2,066,000)
           Other assets                        408,000        329,000
           Accounts payable and other
             liabilities                     7,115,000     (1,878,000)
                                             ---------    -----------
           Net cash provided by operating                 
             activities                     16,368,000      8,851,000    
                                            ----------    -----------

   Cash flows from investing activities:                
     Sale of assets                          5,308,000        259,000
     Acquisition and development of                      
       software                               (546,000)      (513,000)
     Capital expenditures                   (9,178,000)   (15,800,000)
                                            ----------    -----------
     Net cash used by investing 
       activities                           (4,416,000)   (16,054,000)
                                             ----------   -----------
                                              
   Cash flows from financing activities:                
     Proceeds from current and long-term      
       debt                                     ---         7,651,000
     Payments of long-term debt            (11,987,000)      (570,000)
     Sale of common stock                      688,000        393,000
                                            -----------    ----------
       Net cash provided (used) by
         financing activities              (11,299,000)     7,474,000
                                            ----------     ----------
       Net increase in cash and
         short-term cash investments           653,000        271,000
      
   Cash and short-term cash investments
     at beginning of period                    475,000      1,479,000
                                            ----------     ----------
   
   Cash and short-term cash investments
     at end of period                     $   1,128,000     1,750,000
                                             ==========    ==========
<PAGE>

   Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (Unaudited)
                                  (continued)  

                
   Supplemental cash flow information:
     Cash paid during the period for:
          Interest                        $   1,344,000      1,357,000
          Income taxes                          849,000        714,000
                                             ==========     ==========


   See accompanying condensed notes to consolidated financial statements.
   
<PAGE>
   Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   Certain note information has been omitted because it has not changed
   significantly from that reflected in Notes 1 through 14 of the Notes
   to Consolidated Financial Statements filed as a part of Item 14 of
   Registrant's 1994 Annual report on Form 10-K as filed with the 
   Securities and Exchange Commission on June 29, 1994.

   Notes to Consolidated Financial Statements:

   1.    Accretion on redeemable common stock of $191,000 for the six
         months ended September 30, 1994 is reflected as a direct charge
         to retained earnings.

   2.    On August 31, 1994 the Company announced the extension of its
         data center management agreement with Trans Union Corporation.
         The extension will carry the contract through July 2002, its 
         full term of 10 years.  As part of the extension agreement, 
         Trans Union agreed to give up its right to cause the
         Company to repurchase the 480,000 shares of common stock now held
         by Trans Union.  At the same time, the Company gave up its right 
         to call the stock.  At September 30,1994, the carrying value of 
         the redeemable common stock has been reclassified to stockholders'
         equity.

         The election to extend the data center agreement gives Trans Union
         the right to exercise 750,000 additional shares under the warrant 
         which was issued at the inception of the contract, giving Trans 
         Union the right to acquire a total of 1,000,000 shares.  However,
         Trans Union is precluded from exercising the warrant to the extent
         that the shares acquired thereunder would cause its percentage 
         ownership of the Company's common stock acquired pursuant to the
         data center management agreement to exceed 10% of the Company's
         then issued and outstanding common stock.  The $536,000 estimated 
         value of the additional shares now exercisable under the warrant
         has been credited to additional paid-in capital.

   3.    The Company has completed the sale of certain U.S. assets of
         its BSA, Inc. subsidiary for $500,000 in cash.  The sale closed
         July 15, 1994, effective as of June 1, 1994.  The effect of the
         transaction on consolidated net earnings for the periods reported
         was not significant.
   
   4.    On March 9, 1994, the chapter 11 bankruptcy trustee for CIS
         Corporation ("CIS") initiated suit in the United States Bankruptcy
         Court for the Southern District of New York seeking to recover
         certain computer equipment, together with alleged past due lease
         payments, taxes and interest amounting to approximately
         $2,500,000.  The Company had entered into several capital leases
         with CIS prior to CIS declaring bankruptcy in January 1989.  The
         majority of the amounts sought by CIS relate to continuing lease,
         tax and interest charges assessed after the initial lease terms
         expired and after the Company had exercised its options to 
         purchase the equipment, after which time no lease payments were 
         due under the terms of the lease agreements.  The Company intends
<PAGE>

  Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (continued)


         to defend the case on the merits, based upon CIS' failure to (1)
         deliver title, (2) make scheduled sub-lease payments to the 
         Company, (3) properly record and acknowledge lease payments 
         actually paid by Acxiom which CIS claims were not paid, and (4)
         remit property taxes to the proper authorities after the Company
         paid such taxes to CIS.  Under current circumstances, management
         believes that the ultimate outcome of the litigation will result
         in a final settlement, if any, substantially lower than the amount
         noted above. 

         The Company is involved in other various claims and legal actions
         in the ordinary course of business.  In the opinion of management,
         the ultimate disposition of these matters will not have a material
         adverse effect on the Company's consolidated financial position or
         its expected future consolidated results of operations.

   5.    At its quarterly meeting held on October 26, 1994, the Company's
         board of directors approved a two-for-one stock split effective
         January 10, 1995.  The split will be effected in the form of a
         stock dividend.  The split is subject to approval by the Company's
         shareholders of an increase in the number of authorized shares of
         common stock from 20 million to 30 million at a special meeting 
         of shareholders which is scheduled to be held December 15, 1994.
         Following shareholders' approval of the additional authorized
         shares, certificates for the additional shares will be mailed 
         on January 10, 1995 to shareholders of record as of December 27,
         1994.

   6.    On October 27, 1994, the Company reached an agreement in 
         principle to purchase the one-half interest in the Infobase 
         Services partnership owned by ADVO, Inc.  In addition the 
         agreement provides that the Company will license the use of ADVO's
         resident list.  The Company will pay ADVO $9 million in cash and
         provide ADVO with service discounts over the next four years.  If
         the service discounts do not aggregate at least $2.6 million over
         the four-year period, the yearly shortfall will be paid in cash.

<PAGE>

   Form 10-Q

           Item 2.  Management's Discussion and Analysis of Financial
                       Condition and Results of Operations


   Results of Operations
   _____________________

   Consolidated revenue was $47.9 million for the quarter ended September
   30, 1994, a 31% increase over the same quarter a year ago.  The
   increase of $11.2 million  included an increase of $8.4 million under
   the data management agreement with Allstate Insurance Company,
   partially offset by a $4.4 million decrease from Acxiom Mailing
   Services and the U.S. operation of BSA which were recently disposed
   of.  Excluding these effects, U.S. revenue increased 31% due primarily
   to greater volumes in list and database services. Revenue was flat in
   the United Kingdom.

   For the six months ended September 30, 1994, revenue was $94.7
   million, a 38% increase over the comparable period a year ago.  The
   Allstate contract accounted for $21.7 million of the increase, again
   partially offset by decreases at Acxiom Mailing Services and the U.S.
   operations of BSA of $10.1 million.  Other U.S. revenue increased 31%
   and U.K. revenue declined 11%.

   For the quarter ended September 30, 1994, operating costs and expenses
   increased 30% when compared to the same quarter a year ago.  Salaries
   and benefits decreased 3%, computer, communications and other
   equipment expenses decreased 2%, and other operating costs and
   expenses increased 6%.  Data costs increased $10.2 million principally
   due to the Allstate agreement noted above.  Income from operations for
   the quarter was 11% of revenue in both years.

   Operating costs and expenses for the six months ended September 30,
   1994 increased 38% over the comparable period a year ago.  Salaries
   and benefits decreased 5%, computer, communications and other
   equipment expenses increased 3%, and other operating costs and
   expenses decreased 6%.  Data costs increased $25.5 million primarily
   due to the Allstate agreement.  Income from operations was 10% of
   revenue for the six months ended September 30, 1994, compared to 9%
   for the first six months of the previous fiscal year.

   Other expense for the six months includes $500,000 in the first
   quarter for the estimated cost of disposal of certain assets of the
   U.S. operation of BSA.

   The Company's effective tax rate for the quarter was 39% compared to
   41% for the same quarter a year ago and 37% for the fiscal year ended
   March 31, 1994.  The Company expects the effective tax rate to remain
   in the 38-40% range for the fiscal year.

<PAGE>

   Form 10-Q

           Item 2.  Management's Discussion and Analysis of Financial
                       Condition and Results of Operations
                                   (continued)


   Capital Resources and Liquidity
   _______________________________

   Working capital at September 30, 1994, totaled $16.1 million compared
   to $23.0 million at March 31, 1994.  At September 30, 1994, the
   Company had available credit lines of $31 million of which $7.4
   million was outstanding.  The Company's debt-to-capital ratio (capital
   defined as long-term debt plus redeemable common stock plus
   stockholders' equity) was 24% at September 30, 1994, compared to 33%
   at March 31, 1994.

   Cash provided from operating activities was $16.4 million for the six
   months ended September 30, 1994 compared to $8.9 million for the same
   period a year earlier.  In the current year, investing activities used
   $4.4 million and financing activities used $11.3 million.  The
   investing activities included $5.3 million collected from sales of
   assets, primarily from the sales of substantially all the assets of
   Acxiom Mailing Services and the U.S. operations of BSA, offset by
   capital expenditures of $9.2 million.  Capital expenditures in the
   same period in the prior year were $15.8 million.  Financing
   activities included payments on long-term debt of $12.0 million.

   On August 31, 1994, the Company announced the extension of its data
   center management agreement with Trans Union Corporation which will
   carry the contract through July, 2002, its full term of ten years.  As
   part of the extension agreement, Trans Union agreed to give up its
   right to cause the Company to repurchase the 480,000 shares of common
   stock now held by Trans Union.  At the same time, the Company gave up
   its right to call the stock.  Accordingly, the carrying value of the
   redeemable common stock has been transferred to stockholders' equity.

   The Company also announced on August 31, 1994, an agreement in
   principle to sell Trans Union an additional 500,000 shares of newly
   issued common stock.  Under the terms of the agreement, the Company
   expects to receive estimated proceeds of $12.0 million.  The sale is
   expected to be completed during the third quarter of the fiscal year.

   As noted in footnote 6 to the consolidated financial statements, the
   Company has reached an agreement to purchase the one-half interest in
   the Infobase Services partnership owned by ADVO, Inc.  The Company
   will pay ADVO $9 million in cash and provide service discounts over
   the next four years totaling at least $2.6 million.

   The Company is proceeding with plans to build a new 92,000 square foot
   customer service building on the main campus in Conway, Arkansas and
   plans to expand its Conway data center to accommodate increasing data
   processing requirements.  These building projects are expected to be
   completed in the next year at an estimated cost of $12.0 million.
<PAGE>

   Form 10-Q

           Item 2.  Management's Discussion and Analysis of Financial   
                       Condition and Results of Operations
                                   (continued)

   While the Company does not have any other material contractual
   commitments for capital expenditures, additional investments in
   facilities and computer equipment will continue to be necessary to
   support the anticipated growth of the business.  In addition, new
   outsourcing or facilities management contracts frequently require
   substantial up-front capital expenditures in order to acquire existing
   assets.  Management believes that the combination of existing working
   capital, anticipated funds to be generated from future operations and
   the Company's available credit lines is sufficient to meet the Company's
   current operating needs as well as to fund the anticipated levels of 
   capital expenditures.  If additional funds are required, the Company 
   would use existing credit lines to generate cash, followed by either 
   existing borrowings to be secured by the Company's assets or the 
   issuance of additional equity securities in either public or private 
   offerings.  Management believes that the Company has significant capacity
   to raise capital which could be used to support future growth. 

<PAGE>

   Form 10-Q



                               ACXIOM CORPORATION

                           PART II - OTHER INFORMATION



   Item 6.     Exhibits and Reports on Form 8-K.

               (a)   Exhibits:
                     
                     27   Financial Data Schedule

               (b)   Reports on Form 8-K filed during the second
                     quarter:

                     None


<PAGE>

     Form 10-Q


                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE
                                    _________


     Pursuant to the requirements of the Securities and Exchange Act of
     1934, the Registrant has duly caused this report to be signed on its
     behalf by the undersigned thereunto duly authorized.



                                              Acxiom Corporation
                                                 (Registrant)
       

                                              /s/ Robert S. Bloom
                                              ___________________
                                                  (Signature)
                                                Robert S. Bloom
                                            Chief Financial Officer
                                          (Chief Accounting Officer)


     Dated October 28, 1994


<PAGE>


                                 EXHIBIT INDEX

                             Exhibits to Form 10-Q


     Exhibit Number                  Exhibit

          27                   Financial Data Schedule
         

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF EARNINGS AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
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<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          MAR-31-1995
<PERIOD-END>                               SEP-30-1994
<CASH>                                           1,128
<SECURITIES>                                         0
<RECEIVABLES>                                   34,005
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                36,730
<PP&E>                                         109,806
<DEPRECIATION>                                  48,370
<TOTAL-ASSETS>                                 125,448
<CURRENT-LIABILITIES>                           20,677
<BONDS>                                         23,355
<COMMON>                                         1,099
                                0
                                          0
<OTHER-SE>                                      74,583
<TOTAL-LIABILITY-AND-EQUITY>                   125,448
<SALES>                                              0
<TOTAL-REVENUES>                                94,734
<CGS>                                                0
<TOTAL-COSTS>                                   85,668
<OTHER-EXPENSES>                                   745
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<INCOME-CONTINUING>                              4,309
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<EPS-PRIMARY>                                      .39
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