ACXIOM CORP
10-K/A, 1995-10-12
COMPUTER PROCESSING & DATA PREPARATION
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                                     UNITED STATES
                            SECURITIES AND EXCHANGE COMMISSION
                                Washington, D. C. 20549

                                      FORM 10-K/A


                                ACXIOM CORPORATION
           (Exact name of registrant as specified in its charter)


                                AMENDMENT NO.   1
                                              -----

           The undersigned Registrant hereby amends paragraph 3
     of Item 14 of its Annual Report on Form 10-K by
     redesignating Exhibits 10(b)-(g) as Exhibits 10(c)-(h),
     respectively, and adding a new Exhibit 10(b), Agreement to
     Extend and Amend Data Center Management Agreement and to
     Amend Registration Rights Agreement dated August 31, 1994. 
     Item 14, as amended, appears below in its entirety.

         Item 14.  Exhibits, Financial Statement Schedules and
     Reports on Form 8-K

         The following documents are filed as a part of this
     Report:

             1.   Financial Statements.

                  The following consolidated financial statements
     of the registrant and its subsidiaries included on pages 31
     through 46 of the Company's Annual Report and the
     Independent Auditors' Report on page 47 thereof are
     incorporated herein by reference.  Page references are to
     page numbers in the Annual Report.
                                                                 

                                                            Page

          Consolidated Balance Sheets as of March 31, 1995
          and 1994                                           31

          Consolidated Statements of Earnings for the years
          ended March 31, 1995, 1994 and 1993                32  


          Consolidated Statements of Cash Flows for the years
          ended March 31, 1995, 1994 and 1993                33

          Consolidated Statements of  Stockholders' Equity
          for the years ended March 31, 1995, 1994 and 1993 34-35
<PAGE>
         Notes to the Consolidated Financial Statements     36-46

         Independent Auditors' Report                        47

         2.   Financial Statement Schedules.

              The following additional information for the years
     1995, 1994 and 1993 is submitted herewith and appears on    

     the two pages immediately preceding the signature page of
     this Report on Form 10-K.

               Independent Auditors' Report                     
                          
               Schedule II - Valuation and Qualifying Accounts
     for the years ended March 31, 1995, 1994 and 1993    

               All other schedules are omitted because they are
     not applicable or not required or because the required
     information is included in the financial statements or notes
     thereto.

          3.  Exhibits and Executive Compensation Plans.

                   Exhibit 10(b) is filed herewith; the remaining
     exhibits were filed with the Annual Report on Form 10-K or
     incorporated by reference to previously filed material as
     indicated.  

     Exhibit No.

       3(a)      Amended and Restated Certificate of             

                 Incorporation

       3(b)      Amended and Restated Bylaws (previously filed as
                 Exhibit 3(b) to the Company's Annual Report on  

                 Form 10-K for the fiscal year ended March 31,   

                 1991, Commission File No. 0-13163, and          

                 incorporated herein by reference)

       10(a)     Data Center Management Agreement dated July 27,
                 1992 between the Company and Trans Union
                 Corporation previously filed as Exhibit A to
                 Schedule 13-D of Trans Union Corporation dated
                 August 31, 1992, Commission File No. 5-36226,
                 and incorporated herein by reference)
       10(b)     Agreement to Extend and Amend Data Center
                 Management Agreement and to Amend Registration
                 Rights Agreement dated August 31, 1994
<PAGE>
    
       10(c)     Agreement for Professional Services dated
                 November 23, 1992 between the Company and
                 Allstate Insurance Company (previously filed as 
                 Exhibit 28 to Amendment No. 1 to the Company's
                 Current Report on Form 8-K dated December
                 9, 1992, Commission File No. 0-13613, and
                 incorporated herein by reference)

       10(d)     Acxiom Corporation Deferred Compensation Plan
                 (previously filed as Exhibit 10(b) to the
                 Company's Annual Report on Form 10-K for the
                 fiscal year ended March 31, 1990, Commission
                 File No. 0-13163, and incorporated herein by
                 reference)

       10(e)     Amended and Restated Key Associate Stock Option
                 Plan of Acxiom Corporation (previously filed as
                 Exhibit 10(d) to the Company's Annual Report on
                 Form 10-K for the fiscal year ended March 31,
                 1993, Commission File No. 0-13163, and
                 incorporated herein by reference)

       10(f)     Acxiom Corporation U.K. Share Option Scheme
                 (previously filed as Exhibit 10(e) to the
                 Company's Annual Report on Form 10-K for the
                 fiscal year ended March 31, 1993, Commission
                 File No. 0-13163, and incorporated herein by
                 reference)

       10(g)     Long-Term Executive Compensation Plan
                 (previously filed as Exhibit 10(g) to the
                 Company's Annual Report on Form 10-K for the
                 fiscal year ended March 31, 1993, Commission
                 File No. 0-13163, and incorporated herein by
                 reference)

       10(h)     Annual Executive Compensation Plan (1996)

       13        Portions of the Company's Annual Report

       21        Subsidiaries of the Company

       23        Consent of KPMG Peat Marwick LLP

       24        Powers of Attorney for Robert S. Bloom, Dr. Ann
                 H. Die, William T. Dillard II, Harry L. Gambill,
                 Rodger S. Kline, Charles D. Morgan, Jr., Robert
                 A. Pritzker, Walter Smiley and James T. Womble

       27        Financial Data Schedule

                 Listed below are the executive compensation
     plans and arrangements currently in effect and which are
     required to be filed as exhibits to this Report:

                 -    Amended and Restated Key Associate Stock   

                      Option Plan of Acxiom Corporation
                 -    Acxiom Corporation U.K. Share Option Scheme
                 -    Long-Term Executive Compensation Plan
                 -    Acxiom Corporation Deferred Compensation
                      Plan*
                 -    Annual Executive Compensation Plan (1996)
     ---------------------------------
     *  To date, only one grant has been made, in 1990.
<PAGE>
                4.   Reports on Form 8-K.

                     No reports on Form 8-K were filed by the
     Company during the last quarter of the fiscal year ended
     March 31, 1995.

<PAGE>
                                 SIGNATURES

                 Pursuant to the requirements of the Securities
     Exchange Act of 1934, the registrant has duly caused this
     Amendment to be signed on its behalf by the undersigned, 
     thereunto duly authorized.

                                          ACXIOM CORPORATION


     Date:  October 12, 1995              By:/s/ Robert S. Bloom 
                                                                 

                                         ----------------------
                                          Robert S. Bloom
                                          Chief Financial Officer




<PAGE>
                                 EXHIBIT INDEX

                              Exhibits to Form 10-K


     Exhibit No.                             Exhibit

     3(a)*           Amended and Restated Certificate of
                     Incorporation

     3(b)**          Amended and Restated Bylaws (previously
                     filed as Exhibit 3(b) to the Company's
                     Annual Report on Form 10-K for the fiscal
                     year ended March 31, 1991, Commission File 
                     No. 0-13163, and incorporated herein by
                     reference)

     10(a)**         Data Center Management Agreement dated July
                     27, 1992 between the Company and Trans Union
                     Corporation (previously filed as Exhibit A
                     to Schedule 13-D of Trans Union Corporation
                     dated August 31, 1992, Commission File No.
                     5-36226, and incorporated herein by
                     reference)

     10(b)***        Agreement to Extend and Amend Data Center
                     Management Agreement and to Amend
                     Registration Rights Agreement dated
                     August 31, 1994

     10(c)**         Agreement for Professional Services dated
                     November 23, 1992 between the Company and
                     Allstate Insurance Company (previously filed
                     as Exhibit 28 to Amendment No. 1 to the 
                     Company's Current Report on Form 8-K dated
                     December 9, 1992, Commission File No.
                     0-13613, and incorporated herein by
                     reference)

     10(d)**         Acxiom Corporation Deferred Compensation
                     Plan (previously filed as Exhibit 10(b) to
                     the Company's Annual Report on Form 10-K for
                     the fiscal year ended March 31, 1990,
                     Commission File No. 0-13163, and
                     incorporated herein by reference)

     10(e)**         Amended and Restated Key Associate Stock
                     Option Plan of Acxiom Corporation
                     (previously filed as Exhibit 10(d) to the
                     Company's Annual Report on Form 10-K for the
                     fiscal year ended March 31, 1993, Commission
                     File No. 0-13163, and incorporated herein by
                     reference)
<PAGE>

     10(f)**         Acxiom Corporation U.K. Share Option Scheme
                     (previously filed as Exhibit 10(e) to the
                     Company's Annual Report on Form 10-K for the
                     fiscal year ended March 31, 1993, Commission
                     File No. 0-13163, and incorporated herein by
                     reference)

     10(g)**         Long-Term Executive Compensation Plan (pre-
                     viously filed as Exhibit 10(g) to the
                     Company's Annual Report on Form 10-K for the
                     fiscal year ended March 31, 1993, Commission
                     File No. 0-13163, and incorporated herein by
                     reference)

      10(h)*         Annual Executive Compensation Plan (1996)

      13*            Portions of the Company's Annual Report

      21*            Subsidiaries of the Company

      23*            Consent of KPMG Peat Marwick LLP

      24*            Powers of Attorney for Robert S. Bloom, Dr.
                     Ann H. Die, William T. Dillard II, Harry L.
                     Gambill, Rodger S. Kline, Charles D. Morgan,
                     Jr., Robert A. Pritzker, Walter Smiley and
                     James T. Womble

      27*            Financial Data Schedule
     ----------
     *     Document previously filed.
     **    Document incorporated herein by reference as
           indicated.
     ***   Document filed herewith.


                      AGREEMENT TO EXTEND AND AMEND
                    DATA CENTER MANAGEMENT AGREEMENT AND
                    TO AMEND REGISTRATION RIGHTS AGREEMENT


          This Agreement to Extend and Amend Data Center
     Management Agreement (this "Amendment") is made and entered
     into as of August 31, 1994, by and between Trans Union
     Corporation ("Trans Union"), with a place of business at 555
     West Adams Street, Chicago, Illinois 60661, and Acxiom
     Corporation ("Acxiom"), with a place of business at 301
     Industrial Boulevard, Conway, Arkansas 72032.

          In consideration of the mutual promises, undertakings,
     relinquishments of rights, and other considerations set
     forth below, the parties hereby amend that certain Data
     Center Management Agreement between the parties dated July
     27, 1992 (the "Agreement") and otherwise undertake and agree
     as follows:

          1.    Pursuant to clause (ii) of Section 5.3 of the
     Agreement, Trans Union hereby elects (and shall be deemed,
     for purposes of the Warrant referred to in paragraph
     5.1.3.1(f) of the Agreement, to have delivered to Acxiom a
     notice of its election) to continue fully and extend its
     relationship with Acxiom under the Agreement for the
     "Extended Term" (as defined in said clause 5.3(ii)).

          2.     Acxiom hereby waives and releases its rights
     under Section 5.1.3.6 of the Agreement, and the parties
     mutually agree that the Agreement is hereby amended by
     deleting therefrom the entirety of Section 5.1.3.6 of the
     Agreement.

          3.     Acxiom hereby waives and releases its rights
     under paragraph (b) of Section 5.1.3.7 of the Agreement,
     Trans Union hereby waives and releases its rights under
     paragraph (a) of Section 5.1.3.7 of the Agreement, and the
     parties mutually agree that the Agreement is hereby amended
     by deleting therefrom the entirety of Sections 5.1.3.7 and
     5.1.3.7.1 of the Agreement (which Sections shall not, for
     purposes of this Amendment, be deemed to include, and this
     Amendment shall not delete, Sections 5.1.3.7.2, 5.1.3.7.3,
     or 5.1.3.7.4).

          4.     The parties mutually agree that the Registration
     Rights Agreement between the parties dated July 27, 1992, is
     hereby amended as follows:

          by adding to Section 3.0 thereof, at the end thereof,
     an additional sentence which shall be and read as follows:

          "The rights of Trans Union under this Section 3.0 may
          be exercised by it twice -- i.e., they may be exercised
          on two separate occasions, so as to require two (but
          not more than two) separate registrations."
<PAGE>

          5.     Each of the parties promises and agrees to
     execute, by not later than August 31, 1994, a letter of
     intent in the form attached hereto as Exhibit A regarding
     arrangements for the performance by Acxiom of certain data
     processing requirements and other functions of the Marketing
     Services Division of Trans Union.

          6.     Each of the parties represents and warrants that
     its execution and delivery of this Amendment have been duly
     authorized by all necessary corporate action.

                                    Acxiom Corporation


                                    By:    /s/ James T. Womble
                                        -------------------------


                                   Trans Union Corporation 


                                    By:    /s/ Ralph Sorice
                                        -------------------------

<PAGE>

                                                      EXHIBIT A

     August 31, 1994


     Mr. James T. Womble
     Executive Vice President
     Acxiom Corporation
     301 Industrial Boulevard
     Conway, AR  72032-7103

          Re:  Marketing Services Division Agreement

     Dear Jim:

          On July 27, 1992, Trans Union and Acxiom entered into a
     Data Center Management Agreement ("DCMA").  Recently, Trans
     Union and Acxiom have discussed a proposal ("Proposal") by
     Acxiom to improve the efficiency of certain data processing
     services used in the to-be-defined operation of the
     Marketing Services Division (excluding, without limitation,
     the List and Insurance divisions) of Trans Union ("MSD"). 
     The parties mutually acknowledge and agree that this letter
     is not intended to create any binding contractual or legal
     obligations upon either party with respect to the subject
     matter of the Proposal.  The purpose of this letter is to
     summarize a potential transaction.  The parties agree to
     negotiate in good faith a definitive and binding agreement
     ("Agreement"), but either party may terminate such
     negotiations at any time for any or no reason.

          1.  Development.  On a mutually agreed upon schedule of
     milestones and benchmarks (with completion on or before
     July, 1996), Acxiom will develop certain computer software
     and related technical materials and processes and undergo
     certain conversions for MSD (the "MSD Software"), so as to
     enable Acxiom to provide, pursuant to the Agreement, all
     data processing services and software systems necessary for
     MSD's operations from Acxiom's data center in Conway,
     Arkansas from and after an agreed cutover date.  Acxiom will
     contribute leadership and product knowledge by dedicating a
     business unit executive and all required programming,
     customer service and support personnel to the development
     and operations, and Acxiom will provide appropriate training
     and consulting services to Trans Union to enable Trans Union
     to utilize the MSD Software and related new systems.  The
     foregoing will be at Acxiom's sole cost, expense and
     responsibility.  Trans Union will retain all rights, title,
     and ownership in and to the MSD Software and its components
     (whether tangible or intangible) developed in connection
     with this Proposal, including without limitation all
     copyright, patent, trade secrets and other proprietary
     rights pertaining thereto.
<PAGE>
          2.    Efforts by Trans Union.  Trans Union will at
     cost: (i) provide facilities and resources, and (ii) furnish
     technical personnel (including programming, customer
     service, support personnel, and personnel with market
     knowledge) to assist in Acxiom's efforts.  
 
          3.    Standards.  Service levels and acceptance
     standards will be established.  An executive committee
     comprised of officers of each party will be established to
     have general oversight over the development and operations
     effort.  The establishment and operation of such executive
     committee will not diminish Acxiom's duty to develop the MSD
     Software as described in paragraph 1 herein.

          4.    Pricing and Payments:

                4.1   Payments by Acxiom.  In consideration for
     the services to be provided by Trans Union in paragraph 2
     herein, Acxiom will pay Trans Union on terms and conditions
     to be agreed upon.  Acxiom will reimburse Trans Union for
     all expenses incurred by Trans Union in connection with such
     services.

                4.2   Payments by Trans Union.  In consideration
     for the development and other services of Acxiom, for each
     twelve month period of September 1 through August 31
     ("Applicable Year") beginning with the first full Applicable
     Year throughout which the MSD Software is fully implemented,
     and until the year ending on August 31, 2002 (unless the
     DCMA is earlier terminated), Trans Union will pay Acxiom an
     amount calculated on the basis of terms, conditions and
     formulas which are yet undetermined but which are
     contemplated by the parties to include a portion of a to-be-
     defined improvement in MSD profit margin.

                4.3   Cost Savings.  Notwithstanding anything to
     the contrary stated herein or in the DCMA, the Data Center
     Management fee as defined by the DCMA would be reduced by
     100% of the net reduction in Acxiom's Data Center cost
     (including without limitation reduction in processing costs
     and personnel costs resulting from the development and
     operations) ("Cost Reduction").  The Cost Reduction includes
     without limitation reduction in cost due to the use of the
     MSD Software and reduction in cost due to the transfer of
     systems and services to Conway, Arkansas.  For any
     Applicable Year in which the Cost Reduction is less than a
     to-be-determined "Guarantee" (contemplated by the parties to
     be at least ten percent (10%) of a to-be-determined base MSD
     cost level), Acxiom will pay Trans Union the difference
     between the Guarantee and the Cost Reduction.  Trans Union
     will have the right immediately to apply and set off any and
     all such amounts against, and in payment of, any and all
     amounts then or thereafter payable by Trans Union to Acxiom
     under any provision of the DCMA.

          5.   The Data Center Management Agreement.  The
     Agreement would not amend or modify any terms or provisions
     of the DCMA, nor would the provision of services under the
     Agreement have any effect on Acxiom's obligations arising
     under the DCMA, except as specifically provided herein.  In
     particular, and in accordance with Section 5.8 of the DCMA,
     Acxiom would remain obligated to pay Trans Union the stated
     portion (approximately 50%) of the Savings not subject to
     paragraph 4.3 herein.

<PAGE>
          If the above sets forth your understanding of the
     status of our discussions with respect to the Proposal,
     please execute one copy of this letter in the space provided
     below and return a fully executed copy to me.

                               Very Truly Yours,


                               TRANS UNION CORPORATION


                               /s/ Ralph Sorice



     Accepted and agreed to this
     31st day of August, 1994

     ACXIOM CORPORATION


     /s/ James T. Womble
     Executive Vice President

     RS/ls



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