ACXIOM CORP
10-Q, 1995-08-02
COMPUTER PROCESSING & DATA PREPARATION
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                         SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549

                                      Form 10-Q


          (Mark One)

          [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
               OF THE SECURITIES EXCHANGE ACT OF 1934

                    For the quarterly period ended June 30, 1995

                                         OR

          [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
               OF THE SECURITIES EXCHANGE ACT OF 1934


               For the transition period from ----- to -----


                           Commission file number 0-13163


                                 Acxiom Corporation
               (Exact Name of Registrant as Specified in Its Charter)


               DELAWARE                                71-0581897
               State or Other Jurisdiction of          (I.R.S. Employer
               Incorporation or Organization)          Identification No.)

               P.O. Box 2000, 301 Industrial Boulevard,
               Conway, Arkansas                             72033-2000
               (Address of Principal Executive Offices)     (Zip Code)

                                   (501) 336-1000
                (Registrant's Telephone Number, Including Area Code)


               Indicate by check mark whether the registrant: (1) has filed
          all reports required to be filed by Section 13 or 15(d) of the
          Securities Exchange Act of 1934 during the preceding 12 months
          (or for such shorter period that the registrant was required to
          file such reports), and (2) has been subject to such filing
          requirements for the past 90 days.

                               Yes  X               No

               The number of shares of Common Stock, $0.10 par value per
          share, outstanding as of July 28, 1995, was 22,480,297.

<PAGE>

          Form 10-Q

                           PART I - FINANCIAL INFORMATION

          Item 1. Financial Statements

          Company for which report is filed:

          ACXIOM CORPORATION


          The consolidated financial statements included herein have been

          prepared by Registrant, without audit, pursuant to the rules and

          regulations of the Securities and Exchange Commission.  In the

          opinion of the Registrant's management, however, all adjustments

          necessary for a fair statement of the results for the periods

          included herein have been made and the disclosures contained

          herein are adequate to make the information presented not

          misleading.  All such adjustments are of a normal recurring

          nature.

<PAGE>
          Form 10-Q
                         ACXIOM CORPORATION AND SUBSIDIARIES
                             CONSOLIDATED BALANCE SHEETS
                                     (Unaudited)

                                                 June 30,      March 31,
                                                   1995           1995
                                                 --------      ---------
                        Assets
                        ------
          Current assets:
            Cash and short-term cash           $  1,323,000     3,149,000
              investments
            Trade accounts receivable, net       38,186,000    37,764,000
            Other current assets                  2,626,000     2,604,000
                                                -----------   -----------
               Total current assets              42,135,000    43,517,000
                                                -----------   -----------
          Property and equipment                131,019,000   123,321,000
            Less - Accumulated depreciation
              and amortization                   59,056,000    55,902,000
                                                -----------   -----------
              Property and equipment, net        71,963,000    67,419,000
                                                -----------   -----------
          Software, net of accumulated            9,179,000     9,693,000
            amortization
          Excess of cost over fair value
            of net assets acquired                9,410,000     9,638,000

          Other assets                           20,609,000    17,903,000
                                                -----------   -----------
                                               $153,296,000   148,170,000
                                                ===========   ===========
             Liabilities and Stockholders'
                        Equity
          -----------------------------------
          Current liabilities:
            Current installments of long-term     3,288,000     3,564,000
              debt
            Trade accounts payable                7,739,000     8,342,000
            Accrued interest                        174,000       522,000
            Accrued payroll and related           4,061,000     5,280,000
              expenses
            Other accrued expenses                6,568,000     7,055,000
            Advances from customers                 185,000       162,000
            Income taxes                          1,645,000        39,000
                                                -----------   -----------
               Total current liabilities         23,660,000    24,964,000
                                                -----------   -----------

          Long-term debt, excluding current      20,391,000    18,219,000
            installments

          Deferred income taxes                   7,138,000     7,138,000

          Deferred revenue                        1,468,000       672,000
<PAGE>

          Stockholders' equity:
            Preferred stock                             ---           ---
            Common stock                          2,312,000     2,308,000
            Additional paid-in capital           47,125,000    46,493,000
            Retained earnings                    53,780,000    50,776,000
            Foreign currency translation            171,000)        7,000
              adjustment
            Treasury stock, at cost              (2,407,000)   (2,407,000)
                                                -----------   -----------
            Total stockholders' equity          100,639,000    97,177,000
          Commitments and contingencies         -----------   -----------
                                               $153,296,000   148,170,000
                                                ===========   ===========

          See accompanying condensed notes to consolidated financial
          statements.

<PAGE>

          Form 10-Q
                         ACXIOM CORPORATION AND SUBSIDIARIES
                         CONSOLIDATED STATEMENTS OF EARNINGS
                                     (Unaudited)


                                               For the Three Months Ended
                                                -------------------------
                                                        June 30,
                                                -------------------------
                                                    1995          1994
                                                 ----------    ----------



          Revenue                              $ 54,390,000    46,881,000

          Operating costs and expenses:

             Salaries and benefits               20,106,000    14,821,000
             Computer, communications and
               other equipment                    7,493,000     6,916,000

             Data costs                          15,107,000    16,505,000
             Other operating costs and            6,322,000     4,927,000
               expenses                         -----------   -----------
               Total operating costs and         49,028,000    43,169,000
                 expenses                       -----------    ----------
          Income from operations                  5,362,000     3,712,000
                                                -----------    ----------

          Other income (expense):
             Interest expense                      (370,000)     (672,000)
             Other, net                             (67,000)     (556,000)
                                                -----------    ----------
                                                   (437,000)   (1,228,000)
                                                -----------    ----------

          Earnings before income taxes            4,925,000     2,484,000

          Income taxes                            1,921,000       968,000
                                                -----------    ----------
          Net earnings                          $ 3,004,000     1,516,000
                                                ===========    ==========
          Earnings per share                    $       .12           .07
                                                ===========    ==========
          Weighted average shares outstanding    24,270,000    21,950,000
                                                ===========    ==========


          See accompanying condensed notes to consolidated financial
          statements.
<PAGE>
          Form 10-Q
                         ACXIOM CORPORATION AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF CASH FLOWS
                                     (Unaudited)


                                                   For the Three Months
                                                          Ended
                                                -------------------------
                                                         June 30,
                                                -------------------------
                                                    1995          1994
                                                  --------      --------

          Cash flows from operating
            activities:
            Net earnings                       $  3,004,000     1,516,000
            Non-cash operating activities:
              Depreciation and amortization       4,731,000     4,940,000
              Loss on disposal of assets                ---       509,000
              Equity in operations of joint
                venture                                 ---        43,000
              Other, net                            152,000       187,000
              Changes in assets and
                liabilities:
                Accounts receivable                (604,000)   (4,963,000)
                Other assets                     (1,112,000)    1,107,000
                Accounts payable and other         (193,000)    3,663,000
                  liabilities                    ----------    ----------
                Net cash provided by operating
                  activities                      5,978,000     7,002,000
                                                 ----------    ----------

          Cash flows from investing
            activities:
            Sale of assets                          131,000     4,547,000
            Development of software                (250,000)     (335,000)
            Capital expenditures                (10,156,000)   (4,168,000)
            Net cash used by investing           ----------    ----------
              activities                        (10,275,000)       44,000
                                                 ----------    ----------
          Cash flows from financing
            activities:
            Proceeds from debt                    4,099,000           ---
            Payments of debt                     (2,240,000)   (7,049,000)
            Sale of common stock                    636,000       357,000
                                                 ----------    ----------
              Net cash provided (used) by
                financing activities              2,495,000    (6,692,000)
                                                 ----------    ----------
              Effect of exchange rate changes       (24,000)          ---
                on cash
                                                 ----------    ----------
              Net increase in cash and
                short-term cash investments      (1,826,000)      354,000
<PAGE>
          Cash and short-term cash investments
            at beginning of period                3,149,000       475,000
                                                 ----------    ----------
          Cash and short-term cash investments
            at end of period                   $  1,323,000       829,000
                                                 ==========    ==========

          Supplemental cash flow information:
            Cash paid during the period for:
              Interest                         $    718,000     1,072,000
              Income taxes                          315,000       155,000
                                                 ==========    ==========


          See accompanying condensed notes to consolidated financial
          statements.

<PAGE>
          Form 10-Q

                         ACXIOM CORPORATION AND SUBSIDIARIES
                     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

          Certain note information has been omitted because it has not
          changed significantly from that reflected in Notes 1 through 15
          of the Notes to Consolidated Financial Statements filed as a part
          of Item 14 of Registrant's 1995 Annual report on Form 10-K as
          filed with the Securities and Exchange Commission on June 28,
          1995.

          Notes to Consolidated Financial Statements:

             On July 14, 1995, the Company purchased the outstanding stock
          1.
             of Generator Datamarketing Limited ("Generator").  Generator
             is located in Hertfordshire, near London, and provides data
             and database marketing software and processing services to
             its customers.  The purchase price was 4,000,000 pounds
             sterling (approximately $6,460,000).  The acquisition will be
             accounted for as a purchase and, accordingly, Generator's
             results of operations will be included in the consolidated
             statements of earnings from July 1, 1995.  Generator had
             revenue from operations of $3,122,000 and earnings before
             income taxes of $215,000 for the year ended December 31,
             1994.

          2. On July 25, 1995, a customer of the Company, Highlights for
             Children, Inc. ("Highlights"), filed a demand for arbitration
             with the American Arbitration Association.  The demand
             alleges, among other things, breaches of express warranties
             in connection with a software license agreement for the
             Company's GS/2000 software product.  The demand seeks
             compensatory damages of approximately $22,000,000 and
             punitive damages of $44,000,000, plus attorneys' fees and
             costs.

             The Company believes that the action is without merit and
             unwarranted.  Highlights is and has been using the GS/2000
             software in the daily operation of its business for over
             two years.  Highlights accepted the software as operational
             in February of 1994 and paid the final license fee payment.
             Acxiom's software license fee and related fees invoiced to
             Highlights for the GS/2000 software totaled approximately
             $2,000,000.  The Company intends to vigorously defend the
             arbitration claim. Management believes that the ultimate 
             outcome of the arbitration case will result in a final 
             settlement, if any, in an amount which would not be material
             to the financial statements and would be substantially lower
             than the amount noted above.

             The Company is involved in various other claims and legal
             actions in the ordinary course of business.  In the opinion
             of management, the ultimate disposition of these matters will
             not have a material adverse effect on the Company's
             consolidated financial position or its expected future
             consolidated results of operations.
<PAGE>
          Form 10-Q
          Item 2.   Management's Discussion and Analysis of Financial
                    Condition and Results of Operations

          Results of Operations

          Consolidated revenue was a record $54,390,000 for the quarter
          ended June 30, 1995, a 16% increase over revenue of $46,881,000
          for the same quarter a year ago.  Revenues for the quarter
          increased 26% after considering the effects of a one-time
          adjustment related to the Allstate Insurance Company contract
          recorded in the last year's first quarter.  Previously, the
          revenue related to this contract had been recorded on a month lag
          basis.  The financial services segment grew 47% reflecting the
          continued strong activity in credit card marketing.  The direct
          marketing, information and communications, and media segments
          grew 28%, 15% and 17%, respectively.  The insurance segment was
          flat to the prior year including the effects of the adjustment
          noted above.

          Operating costs and expenses increased 14% when compared to the
          comparable period a year ago.  Salaries and benefits increased
          36% reflecting the 27% increase in headcount over the prior year
          combined with larger incentive compensation accrued in the
          current year's quarter.  Computer, communications and other
          equipment costs increased 8% primarily due to increased
          depreciation on computers for the core operations.  Data costs
          decreased 8% as a result of the one-time adjustment on the
          Allstate contract noted above.  Other operating costs and
          expenses increased 28% reflecting higher advertising expenditures
          and facilities costs combined with the impact of increased
          operating activities on the higher volume.  Operating costs
          decreased as a percentage of revenue and as a result, income from
          operations was 10% compared to 8% in the first quarter of the
          prior year.

          Interest expense decreased due primarily to decreased levels of
          debt during the quarter when compared to the year earlier period.
          Other expense in the first quarter of the prior year included
          $500,000 for the estimated disposal cost of certain BSA assets in
          the United States.

          The Company's effective tax rate was 39% for both the current
          quarter and the year earlier quarter.  The effective tax rate for
          the year ended March 31, 1995 was 38%.  The Company expects the
          effective rate for fiscal year 1996 to be in the 37-39% range.

<PAGE>
          Capital Resources and Liquidity

          Working capital at June 30, 1995, was $18,475,000 compared to
          $18,553,000 at March 31, 1995.  At June 30, 1995 the Company had
          available credit lines of $31,000,000 of which $4,099,000 was
          outstanding.  The Company's debt-to-capital ratio (capital
          defined as long-term debt plus stockholders' equity) was 17% at
          June 30, 1995 compared to 16% at March 31, 1995.

          Cash provided by operating activities was $5,978,000 for the
          three months ended June 30, 1995 compared to $7,002,000 for the
          same period a year earlier.  In the current quarter, $10,275,000
          was used by investing activities and $2,495,000 was provided by
          financing activities.  Investing activities included $10,156,000
          in capital expenditures compared to $4,168,000 in the prior
          year's quarter.  Investing activities in the prior year's quarter
          included $4,547,000 collected from the sale of assets, primarily
          from the sale of substantially all of the assets of Acxiom
          Mailing Services.

          The Company has substantially completed and is now occupying an
          expansion of its Conway, Arkansas data center to accommodate
          increasing data processing requirements.  The cost of the
          expansion totaled approximately $4,000,000.  The Company is also
          building a new 100,000 square-foot customer service building on
          its main campus in Conway.  The new customer service facility is
          expected to cost $8,000,000 and will be ready for occupancy in
          the third quarter of fiscal 1996.  Both projects are being funded
          through current operations and existing credit lines.

          As mentioned in footnote 1 to the consolidated financial
          statements, the Company has purchased the outstanding stock of
          Generator Datamarketing Limited ("Generator"), a United Kingdom
          company that provides data and database marketing software and
          processing services.  The purchase price was 4,000,000 pounds
          sterling (approximately $6,460,000).  The transaction was
          completed July 14, 1995 and will be accounted for as a purchase.
          Accordingly, Generator's results of operations will be included
          in the Company's consolidated results beginning in the second
          quarter of the fiscal year.

          As discussed in footnote 2 to the consolidated financial
          statements, the Company is involved in an arbitration claim,
          which if resolved against the Company, could result in payment of
          an amount which could be material to the financial statements.
          However,  management believes the ultimate outcome of this case
          will result in a settlement, if any, which will not be material
          to the financial statements.

          While the Company does not have any other material contractual
          commitments for capital expenditures, additional investments in
          facilities and computer equipment will continue to be necessary
          to support the anticipated growth of the business.  In addition,
          new outsourcing or facilities management contracts frequently
          require substantial up-front capital expenditures in order to
          acquire existing assets.  Management believes that the
<PAGE>
          combination of existing working capital, anticipated funds to be
          generated from future operations and the Company's available
          credit lines is sufficient to meet the Company's current
          operating needs as well as to fund the anticipated levels of
          capital expenditures.  If additional funds are required, the
          Company would use existing credit lines to generate cash,
          followed by either additional borrowings to be secured by the
          Company's assets or the issuance of additional equity securities
          in either public or private offerings.  Management believes that
          the Company has significant capacity to raise capital which could
          be used to support future growth.

<PAGE>
          Form 10-Q

                                 ACXIOM CORPORATION

                             PART II - OTHER INFORMATION


          Item 1.        Legal Proceedings

                         Highlights for Children, Inc. has filed a demand
                         for arbitration against the Company.  A detailed
                         discussion of the dispute appears in Note 2 of
                         of the Notes to Consolidated Financial Statements,
                         and such discussion is incorporated herein by 
                         reference.


          Item 6.        Exhibits and Reports on Form 8-K.

                    (a)  Exhibits:

                         27   Financial Data Schedule

                    (b)  Reports on Form 8-K filed during the first
                         quarter:

                         None

<PAGE>
          Form 10-Q

                         ACXIOM CORPORATION AND SUBSIDIARIES

                                      SIGNATURE


          Pursuant to the requirements of the Securities and Exchange Act
          of 1934, the Registrant has duly caused this report to be signed
          on its behalf by the undersigned thereunto duly authorized.

                                        Acxiom Corporation

          Dated August 1, 1995

                                        /s/ Robert S. Bloom
                                        -------------------------------
                                            (Signature)
                                            Robert S. Bloom
                                            Chief Financial Officer
                                            (Chief Accounting Officer)

<PAGE>

                                    EXHIBIT INDEX

                                Exhibits to Form 10-Q

                          Exhibit Number                Exhibit

                            27                  Financial Data Schedule


<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>
          THE SCHEDULE  CONTAINS  SUMMARY FINANCIAL  INFORMATION  EXTRACTED
          FROM THE CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED  STATEMENTS
          OF EARNINGS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
          FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                                           <C>
<PERIOD-TYPE>                                 3-MOS
<FISCAL-YEAR-END>                                            MAR-31-1996
<PERIOD-END>                                                 JUN-30-1995
<CASH>                                                             1,323
<SECURITIES>                                                           0
<RECEIVABLES>                                                      8,186
<ALLOWANCES>                                                           0
<INVENTORY>                                                            0
<CURRENT-ASSETS>                                                  42,135
<PP&E>                                                           131,019
<DEPRECIATION>                                                    59,056
<TOTAL-ASSETS>                                                   153,296
<CURRENT-LIABILITIES>                                             23,660
<BONDS>                                                           23,391
                                                  0
                                                            0
<COMMON>                                                           2,312
<OTHER-SE>                                                        98,327
<TOTAL-LIABILITY-AND-EQUITY>                                     153,296
<SALES>                                                                0
<TOTAL-REVENUES>                                                  54,390
<CGS>                                                                  0
<TOTAL-COSTS>                                                     49,028
<OTHER-EXPENSES>                                                      67
<LOSS-PROVISION>                                                       0
<INTEREST-EXPENSE>                                                   370
<INCOME-PRETAX>                                                    4,925
<INCOME-TAX>                                                       1,921
<INCOME-CONTINUING>                                                3,004
<DISCONTINUED>                                                         0
<EXTRAORDINARY>                                                        0
<CHANGES>                                                              0
<NET-INCOME>                                                       3,004
<EPS-PRIMARY>                                                        .12
<EPS-DILUTED>                                                        .12
        

</TABLE>


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