ACXIOM CORP
424B3, 1995-11-08
COMPUTER PROCESSING & DATA PREPARATION
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                                           Filed pursuant to Rule
                                           424(b)(3) in connec-
                                           tion with Registration
                                           Statement No. 33-63431
     PROSPECTUS SUPPLEMENT
     (To Prospectus dated November 1, 1995)

                           8,303 SHARES

                        ACXIOM CORPORATION
                           Common Stock
                         ----------------

          The 8,303 shares of Common Stock being offered hereby
     are part of the Shares described in the Prospectus and, as
     described in the Prospectus, are being sold by Christopher
     Sickels, one of the Selling Shareholders.  See "Selling
     Shareholders."  The Company will not receive any of the
     proceeds from the sale of the Shares.  The Shares are being
     offered by Mr. Sickels directly at a price of $29.6875 per
     share for 8000 shares and $29.5625 per share for 303 shares. 
     Mr. Sickels is being assisted in this offering through the
     selling efforts of Foster Securities, which will receive an
     aggregate sales commission of $1,328.48.

          The Common Stock of the Company is traded on the over-
     the-counter market and prices are quoted on the Nasdaq
     National Market under the symbol "ACXM."  On November 2,
     1995, the last reported sale price of the Common Stock on
     the Nasdaq National Market was  $29.75.
                             -----------------

     THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY
     THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
     SECURITIES COMMISSION NOR HAS THE SECURITIES AND EXCHANGE
     COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON
     THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY
     REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                             ----------------
                  PRICE $29.6875 AND $29.5625 PER SHARE
                             ----------------
                                       Underwriting    Proceeds
                       Price to        Discounts and  to Selling
                       Public          Commissions    Shareholder 
                       --------        -------------  -----------
     Per Share   
       8,000 shares    $29.6875          $.16         $29.5275
         303 share     $29.5625          $.16         $29.4025
     Total             $246,457.44       $1,328.48    $245,128.96 

     November 3, 1995     
<PAGE>


                          2,442,571 SHARES

                         ACXIOM CORPORATION
                            COMMON STOCK

                          ----------------

          The 2,442,571 shares of Common Stock being offered
     hereby (the "Shares") are being sold by the Selling
     Shareholders.  See "Selling Shareholders."  The Company will
     not receive any of the proceeds from the sale of the Shares
     being sold by the Selling Shareholders.  The Shares will be
     offered by the Selling Shareholders directly in negotiated
     transactions or otherwise at market prices prevailing at the
     time of the sale, at prices related to such prevailing
     market prices or at prices otherwise negotiated.  The
     accompanying prospectus supplement sets forth the offering
     price and any other terms in connection with the offering
     and sale of the Shares.

          Prices for the Common Stock of the Company are quoted
     on the Nasdaq National Market under the symbol "ACXM."  On
     October 13, 1995, the last reported sale price of the Common
     Stock quoted on the Nasdaq National Market was $30.75.

                          -----------------


     THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY
     THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
     SECURITIES COMMISSION NOR HAS THE SECURITIES AND EXCHANGE
     COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON
     THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY
     REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                            ----------------



         The date of this Prospectus is November 1, 1995.





<PAGE>
                            [Inside Cover Page]

          No person has been authorized in connection with the
     offering made hereby to give any information or to make any
     representation not contained in this Prospectus, and, if
     given or made, such information or representation must not
     be relied upon as having been authorized by the Company or
     the Selling Shareholders. This Prospectus does not
     constitute an offer to sell or a solicitation of an offer to
     buy any of the securities offered hereby to any person or by
     anyone in any jurisdiction in which it is unlawful to make
     such offer or solicitation. Neither the delivery of this
     Prospectus at any time nor any sale made hereunder shall,
     under any circumstances, create any implication that the
     information herein is correct as of any date subsequent to
     the date hereof.

                       ----------------------

                       AVAILABLE INFORMATION

          Acxiom Corporation (the "Company") is subject to the
     informational requirements of the Securities Exchange Act of
     1934, as amended (the "Exchange Act"), and in accordance
     therewith files reports and other information with the
     Securities and Exchange Commission (the "Commission").
     Reports, proxy statements and other information concerning
     the Company may be inspected and copied at the public
     reference facilities maintained by the Commission at Room
     1024, 450 Fifth Street, N.W., Washington, D.C. 20549, and at
     the following Regional Offices of the Commission: Chicago
     Regional Office, Citicorp Center, 500 West Madison Street,
     Suite 1400, Chicago, Illinois 60661-2511, and New York
     Regional Office, 7 World Trade Center, Suite 1300, New York,
     New York 10048. Copies of such material can be obtained from
     the Public Reference Section of the Commission at 450 Fifth
     Street, N.W., Washington, D.C. 20549, at prescribed rates. 

          The Company has filed with the Commission a
     Registration Statement on Form S-3 (herein, together with
     all amendments and exhibits, referred to as the
     "Registration Statement") under the Securities Act of 1933,
     as amended.  This Prospectus does not contain all the
     information set forth in the Registration Statement, certain
     parts of which are omitted in accordance with the rules and
     regulations of the Commission. For further information,
     reference is hereby made to the Registration Statement.

                          -----------------
<PAGE>
                     [Inside Cover Page Continued]

             INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

          The following documents, filed by the Company with the
     Commission (File No. 0-13163), are hereby incorporated in
     this Prospectus by reference:

          (i)   Annual Report on Form 10-K for the fiscal year
     ended March 31, 1995 (as amended by a Form 10-K/A filed
     October 12, 1995);

        (ii)   Quarterly Report on Form 10-Q for the quarter
     ended June 30, 1995;

        (iii)  Current Reports on Form 8-K dated August 25, 1995
     and September 27, 1995;

         (iv)   Report on Form 10-C filed August 30, 1995;

         All other documents filed by the Company pursuant to
     Section 13(a), 13(c), 14 or 15(d) of the Exchange Act
     subsequent to the date of this Prospectus and prior to
     termination of the offering of the Shares shall be deemed to
     be incorporated by reference and to be a part of this
     Prospectus from the date of filing of such document. Any
     statement contained in a document incorporated or deemed to
     be incorporated by reference herein shall be deemed to be
     modified or superseded for the purpose of this Prospectus to
     the extent that a statement contained herein or in any other
     subsequently filed document which also is or is deemed to be
     incorporated by reference herein modifies or supersedes such
     statement. Any statement so modified or superseded shall not
     be deemed, except as so modified or superseded, to
     constitute a part of this Prospectus.

          The Company will provide without charge to each person
     to whom a copy of this Prospectus is delivered, upon the
     request of any such person, a copy of any or all of the
     documents incorporated herein by reference, other than the
     exhibits to such information (unless such exhibits are
     specifically incorporated by reference in such documents).
     Requests should be directed to Acxiom Corporation, P.O. Box
     2000, 301 Industrial Boulevard, Conway, Arkansas 72033-2000,
     Attention: Catherine L. Hughes, telephone (501) 336-1000.

                        ---------------------
<PAGE>
                           THE COMPANY

          The Company's traditional business is the provision of
     data processing and related computer-based services and
     software products to direct marketing organizations and to
     the marketing departments of large corporations in the
     United States and the United Kingdom. Since its inception in
     1969, the Company has evolved into what management believes,
     based upon its knowledge of the industry, is a leading
     provider of computer-based services to the direct marketing
     industry.  The Company offers a broad range of services to
     direct marketers and to other businesses which utilize
     direct marketing techniques such as mail order, catalog
     sales and prospect generation. The Company assists its
     customers with the marketing process, from planning and
     project design, to list cleaning, list enhancement and list
     production, to database creation and management, to
     fulfillment and consumer response analysis.

          The Company also offers outsourcing/facilities
     management and information management services whereby the
     Company manages the data processing and information systems
     functions for its customers. Such customers and prospects
     include traditional direct marketing companies as well as
     companies which are not in the direct marketing industry. In
     addition, the Company provides software to the publishing
     industry.  Management anticipates that the
     outsourcing/facilities management services will continue to
     expand during the foreseeable future, and that such services
     will increasingly generate a greater percentage of the
     Company's revenue.

          The Company was incorporated in Delaware in 1983 and
     succeeded by merger to the business of Conway Communications
     Exchange, Inc., an Arkansas corporation incorporated in 1969
     as Demographics, Inc., which thereafter changed its name to
     Conway Communicators Exchange, Inc.  Effective upon the 1983
     merger, the Company operated as CCX Network, Inc. until
     1988, when the name Acxiom Corporation was adopted. From
     1986-1988, the Company acquired the following businesses:
     Southwark Computer Services, Ltd., a British corporation
     which offered data processing and computer-based services in
     the United Kingdom, and Marketlead Services, Ltd., a British
     corporation which provided promotional materials handling
     and fulfillment services in the United Kingdom (Southwark
     and Marketlead are now doing business as Acxiom U.K., Ltd);
     BSA, Inc., a New Jersey corporation, which designed and
     marketed software systems for the catalog industry; and
     Modern Mailers, Inc., d/b/a Acxiom Mailing Services ("AMS"),
     a fully computerized direct mail business located in
     Philadelphia, Pennsylvania whose services included
     personalized printing and lettershop operations.  The
     Company sold substantially all of the assets of AMS and BSA
     effective March 31, 1994 and June 1, 1994, respectively.
<PAGE>
          The executive offices of the Company are located at 301
     Industrial Boulevard, Conway, Arkansas 72032, telephone
     number: (501) 336-1000.

                       RECENT DEVELOPMENTS

          On July 14, 1995, the Company acquired all of the
     issued and outstanding stock of Generator Datamarketing
     Limited ("Generator").  The Company paid 4,000,000 pounds
     sterling (approximately $6,460,000) for all of the
     outstanding shares of Generator.  Headquartered near London,
     England, Generator provides data and database marketing
     software and processing services to its customers.  The
     Company has combined the operations of Generator with those
     of Acxiom U.K. Limited, the Company's U.K. subsidiary.

          On August 25, 1995, the Company acquired all of the
     outstanding capital stock of each of DataQuick Information
     Systems ("DataQuick") and DQ Investment Corporation
     ("Accudat") (the "Acquisition") (collectively, DataQuick and
     Accudat are hereinafter referred to as the "Acquired
     Companies").  The Company exchanged 984,839 shares of its
     Common Stock for all of the outstanding shares of capital
     stock of the Acquired Companies.  Additionally, the Company
     assumed all of the outstanding options granted under
     DataQuick's employee stock option plans, with the result
     that as of August 25, 1995, 808,370 shares of the Company's
     Common Stock were subject to issuance upon exercise of such
     options.  The Acquired Companies are headquartered in San
     Diego, California.  The transaction was accounted for as a
     pooling of interests.    

                      USE OF PROCEEDS BY THE COMPANY

           The Company will neither receive any proceeds from the
     Shares being offered by the Selling Shareholders, nor will
     any such proceeds be available for use by it or for its
     benefit.

                   PRICE RANGE OF COMMON STOCK AND DIVIDENDS

          The following table shows for the periods indicated the
     high and low closing sales prices of the Common Stock as
     quoted on the Nasdaq National Market.
<PAGE>
           Fiscal Year Ended        High           Low
           -----------------        ----           ---

     March 31, 1994:
          First Quarter            $ 9-3/4        $ 7-3/8
          Second Quarter            10-7/8          8-1/8
          Third Quarter             12-1/8         10    
          Fourth Quarter            12-1/8         10-3/8

     March 31, 1995:
          First Quarter            $11            $ 9-1/4
          Second Quarter            14-1/4         10-1/4
          Third Quarter             15             13
          Fourth Quarter            18             13-5/8

     March 31, 1996:
          First Quarter            $25-3/4        $16      
          Second Quarter            28-1/8         21
          Third Quarter 
          (through 10/13/95)        31-1 /2        28

          The information in the table above has been
     retroactively adjusted to reflect a two-for-one stock split
     effected in the form of a stock dividend effective January
     10, 1995.

          A recent reported closing sales price of the Common
     Stock as quoted on the Nasdaq National Market is set forth
     on the cover page of this Prospectus.

          The Company has never paid cash dividends on its Common
     Stock. The Company presently intends to retain earnings to
     provide funds for its business operations and for the
     expansion of its business. Thus, it does not anticipate
     paying cash dividends in the foreseeable future.

                         SELLING SHAREHOLDERS

          As discussed under "Recent Developments," the Company,
     on August 25, 1995, acquired all of the outstanding capital
     stock of each of DataQuick and Accudat.  Shareholders of the
     Acquired Companies received, in the aggregate, 984,839
     shares of the Company's Common Stock in exchange for the
     shares of capital stock of the Acquired Companies held by
     them.  The table below sets forth the name of each former
     stockholder of the Acquired Companies and the number of
     shares of Company Common Stock received by each of them
     pursuant to the Acquisition.  Additionally, set forth beside
     each name in the following table is the number of shares of
     Company Common Stock to be offered by such individual
     pursuant to the offering described herein. 

<PAGE>
                                              Number of Shares of
                                              Acxiom Common Stock
                          Number of Shares of    to be Offered
                          Acxiom Common Stock   Pursuant to This
       Name               Beneficially Owned       Offering
       ----               -------------------  ------------------
     Donald L. and
      Karen S. Cohn          741,660                   363,413
     Richard Cramer            1,416                       694
     John G. Davies           33,891                    16,607
     Michael T. Ela           50,385                    24,689
     Jerry Englert            16,945                     8,303
     Robert Leo Ingram        11,756                     5,760
     Stanley Levitz           16,945                     8,303
     Kevin P. Monaghan        94,896                    46,499
     Christopher D. Sickels   16,945                     8,303

          Donald L. Cohn, one of the individuals listed in the
     preceding table, holds the office of Chairman of the Board
     of DataQuick, which, subsequent to the Acquisition, became a
     wholly-owned subsidiary of the Company.  If all of the
     shares offered by Mr. Cohn in the offering are sold, he will
     own approximately 1.6% of the outstanding shares of Common
     Stock of the Company.  

          Pursuant to an Acquisition Agreement dated August 25,
     1995, which set forth the terms of the Acquisition, the
     individuals listed in the preceding table have the right, on
     or after August 31, 1997, to request the Company to register
     for resale any shares of Company Common Stock held by them
     which are not a part of the offering described herein.  This
     demand registration right is contingent upon the inability
     of such individuals to sell more than 75% of their shares
     over a 12-month period within the volume limitations of Rule
     144 as promulgated under the Securities Act of 1933, as
     amended.  

          Pursuant to the terms of a Registration Rights
     Agreement (as defined below) and a Stock Purchase Agreement
     (as defined below) each of Trans Union Corporation ("Trans
     Union") and Marmon Industrial Corporation ("MIC") is
     entitled to register shares of the Company's Common Stock
     held by it in the event the Company determines to file a
     registration statement for shares of the Company's Common
     Stock.  Trans Union and MIC have notified the Company of
     their desire to include shares of the Company's common stock
     held by them in the registration statement of which this
     prospectus is a part.  The table below sets forth the number
     of shares of Company common stock held by each of Trans
     Union and MIC and the number of shares of Company Common
     Stock to be included by each of them in the registration
     statement of which this prospectus is a part.  
<PAGE>
                                              Number of Shares of
                                                Common Stock
                          Number of Shares of    Subject to
                          Acxiom Common Stock       This
       Name               Beneficially Owned     Prospectus
       ----               -------------------  ------------------
                                    (1)
     Trans Union              960,000                  960,000
     MIC                    1,000,000                1,000,000
     ----------
     (1) Additionally, pursuant to the terms of a Warrant (as
     defined below), Trans Union has the right to purchase up to
     2,000,000 shares of the Company's common stock at exercise
     prices ranging from $5.625 to $7.125 per share; however, the
     total number of shares held by Trans Union (excluding any
     shares acquired by Trans Union in the open market) may not
     exceed 10% of the Company's then issued and outstanding
     shares. 

          MIC is the parent company of Trans Union, and, taking
     into account the shares of the Company's Common Stock that
     Trans Union could purchase pursuant to the Warrant, Trans
     Union and MIC would  beneficially own approximately 14.2% of
     the Company's then outstanding shares.  Trans Union and the
     Company are parties to a Data Agreement (as defined below)
     pursuant to which the Company is providing Trans Union with
     various Data Center management services and will do so
     through the year 2002.  Also, pursuant to the terms of the
     Data Agreement, Trans Union has the right to designate two
     individuals to be elected to the Company's Board of
     Directors.  Currently, Harry C. Gambill of Trans Union and
     Robert A. Pritzker of MIC are members of the Company's Board
     of Directors.  

          Collectively, Trans Union, MIC, and the former
     shareholders of the Acquired Companies are referred to
     herein as the "Selling Shareholders."     
      
                    DESCRIPTION OF CAPITAL STOCK

          The following description of the Company's capital
     stock is qualified in its entirety by the provisions of the
     Company's Amended and Restated Certificate of Incorporation,
     the Company's By-Laws, the Data Center Management Agreement
     dated as of July 27, 1992, and as amended on August 31, 1994
     ("Data Agreement"), between the Company and Trans Union, the
     Warrant, effective August 31, 1992 (the "Warrant"), issued
     to Trans Union to purchase 2,000,000 shares of the Company's
     Common Stock, the Registration Rights Agreement  effective
     August 31, 1992, and as amended on August 31, 1994
     ("Registration Rights Agreement"), between the Company and 
<PAGE>
     Trans Union, a Letter Agreement (the "First Letter
     Agreement") dated as of July 27, 1992 between the Company
     and Trans Union, a second Letter Agreement (the "Second
     Letter Agreement") dated as of August 31, 1994 between the
     Company and Trans Union, and the Stock Purchase Agreement
     the ("the Stock Purchase Agreement") dated October 26, 1994
     between the Company and MIC, which are exhibits to the
     registration statement of which this Prospectus is a part.

          The authorized capital stock of the Company consists of
     60,000,000 shares of Common Stock, $0.10 par value per share
     ("Common Stock"), and 1,000,000 shares of Preferred Stock,
     $1.00 par value per share ("Preferred Stock"). At September
     30, 1995, 23,489,312 shares of the Company's Common Stock
     were outstanding. No shares of the Company's Preferred Stock
     currently are outstanding.

     Common Stock

          General Provisions. Subject to the prior rights of the
     holders of any shares of Preferred Stock that may be
     outstanding, the holders of Common Stock are entitled to
     such dividends as the Board of Directors, in its discretion,
     may declare out of earnings and surplus. Holders of shares
     of Common Stock are entitled to one vote for each share held
     on all matters brought before the holders of Common Stock,
     including the election of directors.  The Common Stock has
     no cumulative voting rights, is not redeemable, and has no
     preemptive or conversion rights. In the event of
     liquidation, dissolution or winding up of the Company,
     whether voluntarily or involuntarily, the holders of Common
     Stock will be entitled to share ratably in any assets or
     funds of the Company remaining after payment of the
     Company's liabilities and of preferences on any outstanding
     shares of Preferred Stock. All of the outstanding shares of
     Common Stock are fully paid and non-assessable.

          The Transfer Agent and Registrar for the Common Stock
     is  First Chicago Trust Company of New York, Jersey City,
     New Jersey.

          Certain Other Provisions. Certain of the provisions
     contained in the Amended and Restated Certificate of
     Incorporation and By-Laws of the Company are designed to
     deter, or may have the effect of deterring, certain efforts
     to seek changes in the control of the Company without
     approval of the Board of Directors. These provisions tend to
     discourage such attempts because of the additional time and
     expense involved and the increased risk of failure. As a
     result, the provisions may adversely affect the price that a
     potential purchaser would be willing to pay for the Common
     Stock, thereby reducing the amount a shareholder might
     realize in, for example, certain tender offers for the
     Common Stock.
<PAGE>
          The Company's Board of Directors is classified into
     three classes, as nearly equal in number as possible, with
     the members of each class being elected to hold office for
     three year terms with approximately one-third elected
     annually. Therefore, a change in the control of the Board of
     Directors cannot be accomplished in any one year, and at
     least two annual meetings of the holders of the Common Stock
     must be held before a majority of the members of the Board
     of Directors can be changed. This provision of the Amended
     and Restated Certificate of Incorporation may not be
     amended, altered or repealed without the affirmative vote of
     the holders of 80% of the votes entitled to be cast by the
     holders of the Common Stock.

          The Amended and Restated Certificate of Incorporation
     also provides that shareholders may take action without a
     meeting only by unanimous written consent. This provision
     may not be amended, altered or repealed without the
     affirmative vote of the holders of 80% of the votes entitled
     to be cast by the holders of the Common Stock.

          The Amended and Restated Certificate of Incorporation
     requires the approval of the holders of at least 80% of the
     votes entitled to be cast by the holders of the Common Stock
     for a broad spectrum of transactions defined therein as
     "Business Combinations" involving the Company and any person
     or group holding 5% or more of the Common Stock ("Interested
     Stockholder"). Such special voting requirement does not
     apply if the transaction is either approved by a majority of
     the members of the Board of Directors who are unaffiliated
     with the Interested Stockholder, and who were Directors
     before the Interested Stockholder became an Interested
     Stockholder, or certain minimum price and procedural
     requirements are met. This provision of the Amended and
     Restated Certificate of Incorporation may not be amended,
     altered or repealed, except by the supermajority vote
     required to approve a Business Combination.

          The Amended and Restated Certificate of Incorporation
     requires the approval of the holders of at least 66-2/3% of
     the votes entitled to be cast by the holders of the Common
     Stock to approve any merger or consolidation of the Company
     with any other person, or any sale, lease, exchange,
     mortgage, pledge, transfer or other disposition by the
     Company of its property or assets, and any dissolution or
     liquidation of the Company for which the General Corporation
     Law of the State of Delaware requires shareholder approval.
<PAGE>
          Agreements with Trans Union. Pursuant to the First and
     Second Letter Agreements, which were executed in connection
     with the Data Agreement, the Company has agreed to use its
     best efforts to cause two persons designated by Trans Union
     to be elected to the Board of Directors of the Company. At
     the date hereof, Trans Union has designated Harry C. Gambill
     and Robert A. Pritzker to be members of the Company's Board
     of Directors. This undertaking by the Company is in effect
     from August 31, 1992 until the later of August 31, 2002 or
     termination of the Data Agreement.   

          As part of the consideration for the Data Agreement,
     the Company issued to Trans Union a Warrant to purchase up
     to 2,000,000 shares of Company Common Stock prior to August
     31, 2000, at exercise prices ranging from $5.625 per share
     to $7.125 per share. The terms of the Warrant specifically
     provide that in no event may Trans Union or any future
     holder of the Warrant purchase a number of shares of Common
     Stock pursuant to the Warrant so that such person would then
     hold more than 10% of the Company's outstanding Common Stock
     by virtue of such person's ownership of the shares received
     as consideration for the Data Agreement and any Common Stock
     purchased pursuant to the Warrant.

          If, at any time before the later of August 31, 2002 or
     termination of the Data Agreement, any specified owner, or
     specified group of owners, who has Company Common Stock
     shall wish to sell an amount of stock equal to at least 10%
     of the outstanding Common Stock of the Company in a single
     transaction or a related series of transactions ("Block
     Sale"), the Company shall take such actions as may be
     necessary to assure that there is made available to Trans
     Union, whether by the proposed purchaser or by the Company
     itself, an offer to purchase all (or such portion as Trans
     Union might wish) of the Company Common Stock then owned by
     Trans Union as a result of the Data Agreement.  Such offer
     to purchase shall be simultaneous with, and pursuant to the
     same terms and conditions of, the Block Sale.

          Pursuant to the Data Agreement, Trans Union has a right
     to purchase additional shares of Common Stock from the
     Company in the event the Company issues additional Common
     Stock.

          Pursuant to the Registration Rights Agreement and the
     Stock Purchase Agreement, Trans Union and MIC have the
     right, subject to certain conditions,  to require the
     Company to register under the Securities Act of 1933 any
     shares of the Company's Common Stock held by them which they
     wish to sell. Trans Union and MIC have, in connection with
     the offering described herein, elected to exercise their
     registration rights with respect to all of the shares of the
     Company's Common Stock currently held by them.
<PAGE>
          Until August 31, 1997, the Company has, within limited
     exceptions, a right of first refusal to repurchase shares of
     Company Common Stock held by Trans Union and its affiliates
     as a result of the Data Agreement in the event of a proposed
     resale by them of such shares.

     Preferred Stock

          The Company's Board of Directors is authorized to issue
     Preferred Stock, $1.00 par value per share, in series and to
     establish from time to time the number of shares to be
     included in each such series and to fix the designation,
     powers, preferences and rights of the shares of each such
     series and the qualifications, limitations and restrictions
     thereof.

          The Board of Directors has not authorized the issuance
     of any series of Preferred Stock.

                         PLAN OF DISTRIBUTION

          The Shares offered hereby are being sold by the Selling
     Shareholders for their own account. See "Selling
     Shareholders." 

          A distribution of Shares may be effected by any or all
     of the Selling Shareholders directly from time to time in
     one or more transactions in the over-the-counter market, in
     negotiated transactions, and in a combination of such
     methods of sale or otherwise, at market prices prevailing at
     the time of sale, at prices related to such prevailing
     market prices or at negotiated prices. In connection with
     any sales through brokers or dealers, the brokers or dealers
     may receive compensation in the form of commissions from the
     Selling Shareholders making such sales.

          The Company shall pay all expenses of the preparation
     and filing of the registration statement of which this
     prospectus is a part, including all filing fees, expenses of
     complying with state securities or Blue Sky laws, fees and
     disbursements of counsel for the Company, and accountants'
     fees.  The Selling Shareholders shall pay all underwriting
     fees and commissions incurred by them and all fees and
     disbursements of counsel for the Selling Shareholders.

                         LEGAL MATTERS

          The validity of the shares of Common Stock offered
     hereby will be passed upon for the Company by Friday,
     Eldredge & Clark, Little Rock, Arkansas.
<PAGE>
                          EXPERTS

          The consolidated financial statements and financial
     statement schedule of the Company as of March 31, 1995 and
     March 31, 1994 and for each of the years in the three-year
     period ended March 31, 1995 have been incorporated by
     reference herein and in the Registration Statement in
     reliance upon the reports of KPMG Peat Marwick LLP,
     independent certified public accountants, incorporated by
     reference herein, and upon the authority of such firm as
     experts in accounting and auditing. To the extent that KPMG
     Peat Marwick LLP audits and reports on consolidated
     financial statements of the Company at future dates, and
     consents to the use of their report thereon, such financial
     statements also will be incorporated by reference in the
     Registration Statement in reliance upon their report and
     said authority.
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