ACXIOM CORP
S-3, 1996-07-12
COMPUTER PROCESSING & DATA PREPARATION
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                                             Registration No. 333-


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-3

                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933


                               ACXIOM CORPORATION
               (Exact name of registrant as specified in charter)

                      Delaware                             71-0581897
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

                                  P.O. Box 2000
                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                                 (501) 336-1000
               (Address, including zip code and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                               Catherine L. Hughes
                               Acxiom Corporation
                                  P.O. Box 2000
                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                                 (501) 336-1000
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                    Copy to:
                              John Clayton Randolph
                            Friday, Eldredge & Clark
                       400 West Capitol Avenue, Suite 2000
                        Little Rock, Arkansas 72201-3493
                                 (501) 370-1559

<PAGE>


                           [S-3 Cover Page Continued]

Approximate date of commencement of proposed sale to the public:
         From  time to  time  after  the  effective  date  of this  Registration
Statement as determined by market conditions.

If the only securities  being registered on this form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box.
                                                   [ ]

If any of the  securities  being  registered on this form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, as amended, other than securities offered only in connection with dividend
or interest reinvestment plans, check the following box.
                                                   [X]

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering.
                                                   [ ]

If this form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering.
                                                   [ ]
If delivery  of the prospectus  is  expected to  be  made pursuant  to Rule 434,
please check the following box.
                                                   [ ]

                         CALCULATION OF REGISTRATION FEE

                                   Proposed       Proposed
                                   Maximum         Maximum          Amount
  Title of            Amount       Offering       Aggregate           of
Securities to         to be        Price Per       Offering      Registration
be Registered       Registered      Unit(l)        Price(l)          Fee

Common Stock
($0.10 Par Value)     769,579       $33.25     $25,588,501.75    $ 8,823.62

(1) Calculated  pursuant to Rule 457 (c) on the basis of the average of the high
and low reported sales prices on the Nasdaq National Market on July 11, 1996.

<PAGE>

         The registrant hereby amends this  Registration  Statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


                                                         SUBJECT TO COMPLETION
                                                              July 12, 1996

                                 769,579 SHARES

                               ACXIOM CORPORATION
                                  COMMON STOCK

         The 769,579  shares of Common Stock being offered hereby (the "Shares")
are being sold by the Selling  Shareholders.  See  "Selling  Shareholders."  The
Company will not receive any of the  proceeds  from the sale of the Shares being
sold by the  Selling  Shareholders.  The Shares  will be offered by the  Selling
Shareholders  directly in negotiated  transactions or otherwise at market prices
prevailing at the time of the sale, at prices related to such prevailing  market
prices or at prices otherwise negotiated. The accompanying prospectus supplement
sets  forth  the  offering  price  and any other  terms in  connection  with the
offering and sale of the Shares.

         Prices for the  Common  Stock of the  Company  are quoted on the Nasdaq
National  Market under the symbol  "ACXM." On July 11, 1996,  the last  reported
sale  price of the  Common  Stock  quoted  on the  Nasdaq  National  Market  was
$33.50.

<PAGE>

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                  The date of this Prospectus is           , 1996.
                                                 ----------

<PAGE>

                               [Inside Cover Page]

         No person has been  authorized  in  connection  with the offering  made
hereby to give any  information or to make any  representation  not contained in
this Prospectus,  and, if given or made, such information or representation must
not be relied  upon as having  been  authorized  by the  Company or the  Selling
Shareholders.  This  Prospectus  does  not  constitute  an  offer  to  sell or a
solicitation  of an offer to buy any of the  securities  offered  hereby  to any
person or by anyone in any  jurisdiction  in which it is  unlawful  to make such
offer or  solicitation.  Neither the delivery of this Prospectus at any time nor
any sale made hereunder shall, under any  circumstances,  create any implication
that the  information  herein is correct as of any date  subsequent  to the date
hereof.

                              AVAILABLE INFORMATION

         Acxiom  Corporation  (the  "Company")  is subject to the  informational
requirements  of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act"), and in accordance  therewith files reports and other information with the
Securities and Exchange Commission (the "Commission"). Reports, proxy statements
and other information  concerning the Company may be inspected and copied at the
public reference facilities maintained by the Commission at Room 1024, 450 Fifth
Street, N.W.,  Washington,  D.C. 20549, and at the following Regional Offices of
the Commission:  Chicago  Regional  Office,  Citicorp  Center,  500 West Madison
Street, Suite 1400, Chicago, Illinois 60661-2511,  and New York Regional Office,
7 World Trade  Center,  Suite  1300,  New York,  New York 10048.  Copies of such
material can be obtained from the Public Reference  Section of the Commission at
450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (herein, together with all amendments and exhibits,  referred to as the
"Registration  Statement")  under the Securities  Act of 1933, as amended.  This
Prospectus does not contain all the  information  set forth in the  Registration
Statement,  certain parts of which are omitted in accordance  with the rules and
regulations of the Commission. For further information, reference is hereby made
to the Registration Statement.

<PAGE>

                          [Inside Cover Page Continued]

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents, filed by the Company with the Commission (File
No. 0-13163), are hereby incorporated in this Prospectus by reference:

    (i)     Annual Report on Form 10-K for the fiscal year ended March 31, 1996;
    (ii)    Current Report on Form 8-K  dated April 30,  1996,  as amended  by a
            Form 8-K/A filed July 12, 1996;
    (iii)   Report on Form 10-C filed April 17, 1996;

         All other  documents  filed by the Company  pursuant to Section  13(a),
13(c), 14 or 15(d) of the Exchange Act subsequent to the date of this Prospectus
and prior to  termination  of the  offering of the Shares  shall be deemed to be
incorporated  by reference and to be a part of this  Prospectus from the date of
filing of such document.  Any statement contained in a document  incorporated or
deemed to be incorporated by reference  herein shall be deemed to be modified or
superseded  for the  purpose of this  Prospectus  to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any statement so modified or superseded shall not be deemed,  except
as so modified or superseded, to constitute a part of this Prospectus.

         The Company will provide  without  charge to each person to whom a copy
of this Prospectus is delivered,  upon the request of any such person, a copy of
any or all of the documents  incorporated  herein by  reference,  other than the
exhibits to such information (unless such exhibits are specifically incorporated
by  reference  in  such  documents).  Requests  should  be  directed  to  Acxiom
Corporation,   P.O.  Box  2000,  301  Industrial  Boulevard,   Conway,  Arkansas
72033-2000, Attention: Catherine L. Hughes, telephone (501) 336-1000.

                                   THE COMPANY

         The Company's  traditional business is the provision of data processing
and related computer-based services to direct marketing organizations and to the
marketing  departments of large corporations in the United States and the United
Kingdom.  Since  its  inception  in 1969,  the  Company  has  evolved  into what
management  believes,  based upon its  knowledge of the  industry,  is a leading
provider  of  computer-based  services  to the direct  marketing  industry.  The
Company  offers a broad  range of  services  to  direct  marketers  and to other
businesses  which  utilize  direct  marketing  techniques  such as  direct  mail
advertising,  database  marketing  and mining of data  warehouses.  The  Company
assists its customers with the marketing  process,  from project design, to list
cleaning,  list  enhancement  and list  production,  to  database  creation  and
management, to fulfillment and consumer response analysis.

<PAGE>

         The  Company   also  offers   outsourcing/facilities   management   and
information  management services whereby the Company manages the data processing
and  information  systems  functions  for  its  customers.  Such  customers  and
prospects include  traditional  direct marketing  companies as well as companies
which manage information about households and businesses. Management anticipates
that  delivery of data and  information  products will continue to expand during
the  foreseeable  future,  and that such services will  increasingly  generate a
greater percentage of the Company's revenue.

         The Company was  incorporated  in  Delaware  in 1983 and  succeeded  by
merger to the  business of Conway  Communications  Exchange,  Inc.,  an Arkansas
corporation incorporated in 1969 as Demographics, Inc., which thereafter changed
its name to Conway Communications Exchange, Inc. Effective upon the 1983 merger,
the  Company  operated as CCX  Network,  Inc.  until 1988,  when the name Acxiom
Corporation was adopted.

         The  executive  offices of the  Company are  located at  301 Industrial
Boulevard, Conway, Arkansas  72032, telephone number:  (501) 336-1000.

                               RECENT DEVELOPMENTS

         On April 1, 1996, the Company purchased substantially all of the assets
and  assumed  certain   liabilities  of  Direct  Media/DMI,   Inc.  ("DMI")  for
Twenty-Five Million Dollars  ($25,000,000.00).  The purchase price is payable in
three  years  and may,  at DMI's  option,  be paid in  1,000,000  shares  of the
Company's Common Stock in lieu of cash. Headquartered in Greenwich, Connecticut,
DMI  provides   list   brokerage,   management   and   consulting   services  to
business-to-business and consumer list owners and mailers.

         On April 9, 1996, the Company  acquired all of the outstanding  capital
stock of Pro CD, Inc.  ("Pro CD"), a publisher  of reference  software on CD-ROM
(the "Acquisition").  The Company exchanged 1,656,662 shares of its Common Stock
for all of the outstanding shares of capital stock of Pro CD. Additionally,  the
Company assumed all of the  outstanding  options granted under Pro CD's employee
stock option plans, with the result that as of April 9, 1996,  147,068 shares of
the  Company's  Common  Stock were  subject to  issuance  upon  exercise of such
options. Pro CD is headquartered in Danvers, Massachusetts.  The transaction was
accounted for as a pooling of interests.

                         USE OF PROCEEDS BY THE COMPANY

         The Company  will neither  receive any  proceeds  from the Shares being
offered by the Selling Shareholders, nor will any such proceeds be available for
use by it or for its benefit.

<PAGE>

                    PRICE RANGE OF COMMON STOCK AND DIVIDENDS

         The  following  table shows for the periods  indicated the high and low
closing  sales  prices of the  Common  Stock as quoted  on the  Nasdaq  National
Market.

      Fiscal Year Ended                               High             Low

 March 31, 1995:
      First Quarter                                 $ 11             $  9-1/4
      Second Quarter                                  14-1/4           10-1/4
      Third Quarter                                   15               13
      Fourth Quarter                                  18               13-5/8

March 31, 1996:
      First Quarter                                 $ 25-1/4          $ 16-1/4
      Second Quarter                                  28-1/4            22-3/4
      Third Quarter                                   31-3/4            26
      Fourth Quarter                                  28                22-1/2

March 31, 1997:
      First Quarter                                 $ 35-3/4          $ 23-7/8
      Second Quarter (through July 11, 1996)        $ 36-1/2          $ 32-1/2

         The information in the table above has been  retroactively  adjusted to
reflect a  two-for-one  stock  split  effected  in the form of a stock  dividend
effective January 10, 1995.

         A recent reported  closing sales price of the Common Stock as quoted on
the Nasdaq National Market is set forth on the cover page of this Prospectus.

         The  Company has never paid cash  dividends  on its Common  Stock.  The
Company  presently  intends to retain earnings to provide funds for its business
operations  and for the expansion of its business.  Thus, it does not anticipate
paying cash dividends in the foreseeable future.

                              SELLING SHAREHOLDERS

         As discussed  under  "Recent  Developments,"  the Company,  on April 9,
1996, acquired all of the outstanding capital stock of Pro CD, Inc. Shareholders
of Pro CD received,  in the aggregate,  1,656,662 shares of the Company's Common
Stock in exchange for the shares of capital stock of Pro CD held by them.  Under
the terms of such Acquisition,  the shareholders of Pro CD received the right to
demand  registration  of their shares of Common Stock of the Company.  The table
below sets forth the name of each former stockholder of Pro CD and the number of
shares  of  Company  Common  Stock  received  by each of  them  pursuant  to the
Acquisition.  Additionally, set forth beside each name in the following table is
the number of shares of Company  Common  Stock to be offered by such  individual
pursuant to the offering described herein.

<PAGE>
                                                              Number of Shares
                                       Number of Shares       of Acxiom Common
                                       of Acxiom Common         Stock to be 
                                      Stock Beneficially      Offered Pursuant
           Name                              Owned            to this Offering

Battery Ventures III, L.P.(1)               282,981                282,981
James E. Bryant, Jr.                        741,405                 37,070
The James Bryant Irrevocable                 59,955                 59,955
     Children's Trust
Thomas C. Clark                                 860                    860
Loretta Howard 1947 Trust f/b/o               2,664                  2,664
     Deirdre Pirie Trustee - Harris
     Bank Winnetka
Highland Capital Partners II Limited        282,981                282,981
     Partnership(2)
Charles V. McDermott                         30,353                 30,353
The Powell Group Venture Fund,               14,089                 14,089
     L.P.
The Powell/Pro CD Fund                       26,646                 26,646
Private Trust Company (Scott M.             204,164                 20,416
     Beatty)
Dominic A. Visconsi, Jr.                     10,564                 10,564


1.       Shares to be sold in this  offering by Battery  Ventures III,  L.P. may
         be sold  by the  partnership or by  certain partners of the partnership
         after a distribution, for no additional consideration, in    accordance
         with the terms of the partnership agreement.

2.       Shares to be sold in this  offering  by  Highland  Capital  Partners II
         Limited  Partnership  may be  sold  by the  partnership  or by  certain
         partners of the partnership  after  a  distribution,  for no additional
         consideration,   in  accordance  with  the  terms  of  the  partnership
         agreement.

         Pursuant to the terms of a  Registration  Rights  Agreement (as defined
below) and a Stock  Purchase  Agreement  (as defined  below) each of Trans Union
Corporation  ("Trans  Union")  and  Marmon  Industrial  Corporation  ("MIC")  is
entitled to registered  shares of the  Company's  Common Stock held by it in the
event the Company determines to file a registration  statement for shares of the
Company's  Common  Stock.  In August of 1995,  Trans Union and MIC requested the
Company to register, in the aggregate,  1,960,000 shares of the Company's Common
Stock.  Trans  Union has  notified  the  Company of its  desire to  include  500
additional  shares of the Company's  Common Stock held by it in the registration
statement  of which this  prospectus  is a part.  The Company has also agreed to
register 500 shares of the Company's Common Stock held by Mayari Pritzker,  wife
of Robert A.  Pritzker,  chairman  of MIC and a  director  of the  Company.  The
following  table sets forth the number of shares of Company Common Stock held by
each of Trans Union and Mrs. Pritzker and the number of shares of Company Common
Stock to be included by each of them pursuant to this offering.

<PAGE>

                                                           Number of Shares of
                              Number of Shares of          Acxiom Common Stock
                              Acxiom Common Stock         to be Offered Pursuant
         Name                 Beneficially Owned             to this Offering

Trans Union Corporation           960,500(1)                         500(2)
Mayari Pritzker(3)                    500                            500

         (1)  Additionally,  pursuant  to the  terms of a  Warrant  (as  defined
below),  Trans  Union has the right to purchase  up to  2,000,000  shares of the
Company's  Common  Stock at exercise  prices  ranging  from $5.625 to $7.125 per
share;  however,  the total number of shares held by Trans Union  (excluding any
shares  acquired  by Trans  union in the open  market) may not exceed 10% of the
Company's then issued and outstanding shares.

         (2) These shares were transferred to Trans Union from Harry C. Gambill,
a director,  but not an officer,  of the  Company.  Each  director who is not an
officer of the Company  receives an annual  grant of 500 shares of  unregistered
Common Stock and a $1,500 fee for each  meeting he or she  attends.  Pursuant to
Trans  Union  policy,  any  retainer  fees  received by Mr.  Gambill  become the
property of Trans Union.

         (3)  Mrs. Pritzker  is the wife of  Robert  A.  Pritzker,  a  director,
but not an  officer, of the Company.  Each director who is not an officer of the
Company receives an annual grant of 500 shares of unregistered Common Stock  and
a $1,500 fee for  each  meeting  he or she  attends.  Mr.  Pritzker  transferred
ownership of his 500 shares of Common Stock to his wife.

         MIC is the parent company of Trans Union,  and, taking into account the
shares of the Company's Common Stock that Trans Union could purchase pursuant to
the Warrant,  Trans Union and MIC jointly would  beneficially own  approximately
13.7% of the Company's then outstanding shares.  Trans Union and the Company are
parties to a Data Agreement (as defined below)  pursuant to which the Company is
providing Trans Union with various Data Center  management  services and will do
so through the year 2002.  Also,  pursuant  to the terms of the Data  Agreement,
Trans  Union has the right to  designate  two  individuals  to be elected to the
Company's  Board of  Directors.  Currently,  Harry C. Gambill of Trans Union and
Robert A. Pritzker of MIC are members of the Company's Board of Directors.

Collectively, Mrs. Pritzker, Trans Union, and the former shareholders  of Pro CD
are referred to herein as the "Selling Shareholders."

                          DESCRIPTION OF CAPITAL STOCK

         The following  description of the Company's  capital stock is qualified
in its  entirety  by  the  provisions  of the  Company's  Amended  and  Restated
Certificate of Incorporation,  the Company's By-Laws, the Data Center Management
Agreement  dated as of July 27,  1992,  and as amended on August 31, 1994 ("Data
Agreement"),  between the Company and Trans Union, the Warrant, effective August
31, 1992 (the "Warrant"),  issued to Trans Union to purchase 2,000,000 shares of
the company's Common Stock, the Registration  Rights Agreement  effective August
31, 1992, and as


<PAGE>

amended  on  August 31,  1994 ("Registration  Rights  Agreement"),  between  the
company and Trans Union,  a Letter  Agreement  (the  "Second  Letter Agreement")
dated as of August 31, 1994 between the Company and Trans  Union, and the  Stock
Purchase  Agreement  (the  "Stock  Purchase  Agreement") dated  October 26, 1994
between the Company and MIC, which are exhibits to the registration statement of
which this Prospectus is a part.

         The  authorized  capital  stock of the  Company  currently  consists of
60,000,000  shares of Common Stock $0.10 par value per share  ("Common  Stock"),
and 1,000,000 shares of Preferred Stock,  $1.00 par value per share  ("Preferred
Stock,").  At June 30, 1996,  25,474,184   shares of the Company's  Common Stock
were  outstanding.  No shares of the  Company's  Preferred  Stock  currently are
outstanding.  The Company will  request  shareholders  at the Annual  Meeting of
Shareholders, to be held July 24, 1996, to approve an amendment to the Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common Stock from 60,000,000 to 200,000,000.

Common Stock

         General  Provisions.  Subject to the prior rights of the holders of any
shares of Preferred Stock that may be  outstanding,  the holders of Common Stock
are entitled to such dividends as the Board of Directors, in its discretion, may
declare  out of  earnings  and  surplus.  Holders of shares of Common  Stock are
entitled  to one vote for each  share  held on all  matters  brought  before the
holders of Common Stock,  including the election of directors.  The Common Stock
has no cumulative  voting rights,  is not  redeemable,  and has no preemptive or
conversion rights. In the event of liquidation, dissolution or winding up of the
Company, whether voluntarily or involuntarily,  the holders of Common Stock will
be  entitled to share  ratably in any assets or funds of the  Company  remaining
after payment of the Company's liabilities and of preferences on any outstanding
shares of Preferred  Stock.  All of the  outstanding  shares of Common Stock are
fully paid and non-assessable.

         The Transfer  Agent and Registrar for the Common Stock is First Chicago
Trust Company of New York, located in Jersey City, New Jersey.

         Certain Other  Provisions.  Certain of the provisions  contained in the
Amended and Restated Certificate of Incorporation and By-Laws of the Company are
designed to deter, or may have the effect of deterring,  certain efforts to seek
changes  in the  control  of the  Company  without  approval  of  the  Board  of
Directors.  These  provisions  tend to discourage  such attempts  because of the
additional  time and expense  involved and the increased  risk of failure.  As a
result, the provisions may adversely affect the price that a potential purchaser
would be willing  to pay for the Common  Stock,  thereby  reducing  the amount a
shareholder might realize in, for example,  certain tender offers for the Common
Stock.

         The Company's Board of Directors is classified  into three classes,  as
nearly equal in number as possible, with the members of each class being elected
to hold  office  for three  year  terms  with  approximately  one-third  elected
annually. Therefore, a change in the control of the Board of Directors cannot be
accomplished in any one year, and at least two annual meetings of the holders of
the Common  Stock must be held  before a majority of the members of the Board of
Directors can be changed. This provision of the Amended and Restated Certificate
of Incorporation may not be

<PAGE>

amended, altered or repealed without the affirmative vote of the  holders of 80%
of the votes  entitled  to be cast by the holders of the Common Stock.

         The Amended and Restated  Certificate  of  Incorporation  also provides
that  shareholders  may take action without a meeting only by unanimous  written
consent.  This  provision  may not be amended,  altered or repealed  without the
affirmative  vote of the holders of 80% of the votes  entitled to be cast by the
holders of the Common Stock.

         The Amended and  Restated  Certificate  of  Incorporation  requires the
approval of the holders of at least 80% of the votes  entitled to be cast by the
holders of the Common Stock for a broad spectrum of transactions defined therein
as "Business Combinations" involving the company and any person or group holding
5% or more of the Common Stock ("Interested  Stockholder").  Such special voting
requirement  does not apply if the  transaction is either approved by a majority
of the  members  of the  Board  of  Directors  who  are  unaffiliated  with  the
Interested Stockholder, and who were Directors before the Interested Stockholder
became an  Interested  Stockholder,  or  certain  minimum  price and  procedural
requirements are met. This provision of the Amended and Restated  Certificate of
Incorporation  may  not  be  amended,   altered  or  repealed,   except  by  the
supermajority vote required to approve a Business Combination.

         The Amended and  Restated  Certificate  of  Incorporation  requires the
approval of the holders of at least 66-2/3% of the votes  entitled to be cast by
the holders of the Common  Stock to approve any merger or  consolidation  of the
Company with any other person, or any sale, lease, exchange,  mortgage,  pledge,
transfer or other disposition by the Company of its property or assets,  and any
dissolution or liquidation of the Company for which the General  Corporation Law
of the State of Delaware requires shareholder approval.

         Agreements  with Trans Union.  Pursuant to the First and Second  Letter
Agreements,  which were  executed in  connection  with the Data  Agreement,  the
Company has agreed to use its best  efforts to cause two persons  designated  by
Trans Union to be elected to the Board of Directors of the Company.  At the date
hereof, Trans Union has designated Harry C. Gambill and Robert A. Pritzker to be
members of the Company's Board of Directors.  This undertaking by the Company is
in effect from August 31, 1992 until the later of August 31, 2002 or termination
of the Data Agreement.

         As part of the consideration for the Data Agreement, the Company issued
to Trans Union a Warrant to purchase up to  2,000,000  shares of Company  Common
Stock prior to August 21, 2000, at exercise prices ranging from $5.625 per share
to $7.125 per share.  The terms of the Warrant  specifically  provide that in no
event may Trans Union or any future  holder of the Warrant  purchase a number of
shares of Common  Stock  pursuant to the Warrant so that such person  would then
hold more than 10% of the Company's  outstanding  Common Stock by virtue of such
person's  ownership  of the  shares  received  as  consideration  for  the  Data
Agreement and any Common Stock purchased pursuant to the Warrant.

         If, at any time before the later of August 31, 2002 or  termination  of
the Data Agreement,  any specified owner, or specified group of owners,  who has
Company Common Stock shall wish to sell an amount of stock equal to at least 10%
of the  outstanding  Common  Stock of the Company in a single  transaction  or a
related  series of  transactions  ("Block  Sale"),  the Company  shall take such

<PAGE>

actions as may be  necessary  to assure  that there is made  available  to Trans
Union,  whether by the proposed  purchaser or by the Company itself, an offer to
purchase all (or such  portion as Trans Union might wish) of the Company  Common
Stock then owned by Trans Union as a result of the Data Agreement. Such offer to
purchase  shall  be  simultaneous  with,  and  pursuant  to the same  terms  and
conditions of, the Block Sale.

         Pursuant  to the Data  Agreement,  Trans  Union has a right to purchase
additional  shares of Common  Stock from the  Company  in the event the  Company
issues additional Common Stock.

         Pursuant to the  Registration  Rights  Agreement and the Stock Purchase
Agreement, Trans Union and MIC have the right, subject to certain conditions, to
require the Company to register  under the  Securities Act of 1933 any shares of
the  Company's  Common  Stock held by them which they wish to sell.  Trans Union
has, in connection with the offering  described herein,  elected to exercise its
registration  rights with  respect to 500 shares of the  Company's  Common Stock
currently  held by Trans Union  received  from Harry C.  Gambill.  See  "Selling
Shareholders."  Trans Union and MIC previously exercised such right with respect
to 1,960,000  shares of the Company's Common Stock and such shares are currently
registered pursuant to an effective registration statement.

         Until August 31, 1997, the Company has,  within limited  exceptions,  a
right of first  refusal to  repurchase  shares of Company  Common  Stock held by
Trans Union and its affiliates as a result of the Data Agreement in the event of
a proposed resale by them of such shares.

Preferred Stock

         The  Company's  Board of Directors  is  authorized  to issue  Preferred
Stock,  $1.00 par value per share,  in series and to establish from time to time
the  number  of  shares  to be  included  in  each  such  series  and to fix the
designation,  powers,  preferences  and rights of the shares of each such series
and the qualifications, limitations and restrictions thereof.

         The Board of Directors has not authorized the issuance of any series of
Preferred Stock.

                              PLAN OF DISTRIBUTION

         The  Shares offered hereby are being sold by the  Selling  Shareholders
for their own account.  See "Selling Shareholders."

         Any  distribution  hereunder of the Shares by the Selling  Shareholders
may be effected from time to time in one or more of the following  transactions:
(a) through  brokers,  acting as principal or agent, in transactions  (which may
involve  block  transactions),  in special  offerings,  on the  Nasdaq  National
Market,  in  the  over-the-counter   market,  or  otherwise,  at  market  prices
obtainable  at the time of sale,  at prices  related to such  prevailing  market
prices,  at negotiated  prices or at fixed prices,  (b) to underwriters who will
acquire  Shares  for their own  account  and  resell  the  Shares in one or more
transactions,  including  negotiated  transactions,  at a fixed public  offering
price or at varying prices  determined at the time of sale (any public  offering
price and any  discount or  concessions  allowed or reallowed or paid to dealers
may be changed from time to time),  (c) directly or through brokers or agents in
private  sales at  negotiated  prices,  (d) to lenders  pledged as collateral to
secure

<PAGE>

loans, credit or other financing arrangements  and  any  subsequent foreclosure,
if any,   thereunder,  (e) by any  other legally  available means.  In addition,
offers to purchase the Shares  may be  solicited by agents  designated by one or
more of the Selling Shareholders from time to time. Underwriters or other agents
participating  in an  offering made  pursuant to this  Prospectus (as amended or
supplemented  from  time  to  time) may   receive  underwriting   discounts  and
commissions  under  the  Securities  Act  of  1933,  as  amended,  discounts  or
concessions  may be allowed or  reallowed  or paid to  dealers,  and  brokers or
agents  participating  in such  transactions  may receive  brokerage  or agent's
commissions or fees.
 
         At the time a particular  offering of Shares is made hereunder,  to the
extent  required by law, a supplement  to this  Prospectus  will be  distributed
which will set forth the  number of Shares  being  offered  and the terms of the
offering,  including the purchase price or public  offering  price,  the name or
names of any  underwriters,  dealers or agents,  the purchase  price paid by any
underwriter  for  any  Shares  purchased  from  the  Selling  Shareholders,  and
discounts,  commissions  and  other  items  constituting  compensation  from the
Selling  Shareholders and any discounts,  commissions or concessions  allowed or
filed or paid to dealers.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable, the Shares will be sold hereunder in such jurisdictions only through
registered or licensed  brokers or dealers.  In addition,  in certain states the
Shares  may not be sold  hereunder  unless the Shares  have been  registered  or
qualified  for sale in such  state or a valid  exemption  from  registration  or
qualification is available and complied with.

         The Company shall pay all expenses of the preparation and filing of the
registration  statement of which this prospectus is a part, including all filing
fees,  expenses of complying  with state  securities or Blue Sky laws,  fees and
disbursements of counsel for the Company, and accountants' fees, as well as fees
and  expenses  not  to  exceed  $10,000  for  counsel  to  the  Pro  CD  Selling
Shareholders.  The Selling  Shareholders  shall pay all commissions  incurred by
them and all fees and  disbursements of counsel for the Selling  Shareholders in
excess of Ten Thousand Dollars ($10,000.00).

                                  LEGAL MATTERS

         The  validity  of the shares of Common  Stock  offered  hereby  will be
passed upon for the Company by Friday, Eldredge & Clark, Little Rock, Arkansas.

                                     EXPERTS

         The consolidated financial statements and schedule of the Company as of
March 31,  1996 and March 31,  1995 and for each of the years in the  three-year
period  ended March 31,  1996,  which are  incorporated  in this  Prospectus  by
reference to the Company's  Annual Report on Form 10-K for the fiscal year ended
March  31,  1996,  have  been  incorporated  by  reference  herein  and  in  the
Registration  Statement  in reliance  upon the reports of KPMG Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein, and
upon the  authority of such firm as experts in accounting  and auditing.  To the
extent that KPMG Peat Marwick LLP audits and reports on  consolidated  financial
statements  of the  Company at future  dates,  and  consents to the use of their

<PAGE>

report thereon, such financial statements also will be incorporated by reference
in the Registration Statement in reliance upon their report and said authority.

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

         The following  table sets forth the estimated  expenses  payable by the
Company and the Selling  Shareholders in connection with the offering  described
in this Registration Statement.

                                                   Payable by:

                                                      Former     Trans Union and
                                          The      Stockholders         and
                                        Company     of Pro CD     Mrs. Pritzker
Securities and Exchange Commission   $  8,823.62    $      -       $      -
  registration fee                                         -              -
Legal fees                             25,000.00           -              -
Accountants' fees                       2,000.00           -              -
Miscellaneous expenses                  2,176.38           -              -
                      TOTAL          $ 38,000.00    $      -       $      -

Item 15.  Indemnification of Directors and Officers.

         Section 145 of the Delaware General  Corporation Law contains  detailed
provisions   for   indemnification   of  directors   and  officers  of  Delaware
corporations  against expenses,  judgments,  fines and settlements in connection
with  litigation.  Article  THIRTEENTH  of the  Company's  Amended and  Restated
Certificate of  Incorporation  and Article VII of the Company's  By-Laws provide
for indemnification of the directors and officers of the Company against certain
liabilities.

Item 16.  Exhibits.

         The following  exhibits are filed herewith or, as indicated,  have been
heretofore  filed  with  the  Commission  as the  exhibits  in the  file  number
indicated and are incorporated herein by reference.

Number                              Description

4.1               Company's  Amended and Restated  Certificate of  Incorporation
                  (incorporated  by reference to Exhibit 4.1 to Registration No.
                  33-63423)

4.2               Company's  By-Laws as  currently  in effect  (incorporated  by
                  reference  to Exhibit  3(b) to  Form 10-K  for the fiscal year
                  ended March 31, 1991 in 0-13163)
<PAGE>


4.3               Data  Center Management Agreement dated July 27,  1992 between
                  the  Company  and  Trans Union  Corporation  (incorporated  by
                  reference  to   Exhibit A  to  Schedule  13D  of  Trans  Union
                  Corporation dated August 31, 1992 in 5-36226)         

4.4               Agreement to Extend and Amend Data Center Management Agreement
                  and to Amend  Registration  Rights Agreement  dated August 31,
                  1994 (incorporated by reference to Exhibit 10(b)  to Form 10-K
                  for  the  fiscal  year ended  March 31, 1995,  as  amended, in
                  0-13163)

4.5               Warrant to purchase  2,000,000  shares of Company Common Stock
                  (incorporated  by  reference  to Exhibit B to Schedule  13D of
                  Trans Union Corporation dated August 31, 1992 in 5-36226)

4.6               Registration  Rights  Agreement,   effective  August 31, 1992,
                  between the Company and Trans Union Corporation  (incorporated
                  by  reference  to  Exhibit  C to  Schedule 13D  of Trans Union
                  Corporation dated August 31, 1992 in 5-36226)

4.7               Letter  Agreement  dated  July  27,  1992 between the  Company
                  and Trans Union  Corporation  (incorporated  by  reference  to
                  Exhibit 4.6 to Registration No. 33-63320)

4.8               Letter Agreement dated August  31, 1994  between  the  Company
                  and Trans  Union  Corporation  (incorporated  by reference  to
                  Exhibit 4.8 to Registration No. 33-63423)

4.9               Stock  Purchase Agreement dated October 26, 1994  between  the
                  Company  and  Marmon  Industrial  Corporation (incorporated by
                  reference to Exhibit 4.9 to Registration No. 33-63423)

5                 Opinion and consent of Friday, Eldredge & Clark

23.1              Consent of KPMG Peat Marwick LLP

23.2              Consent of Price Waterhouse LLP

23.3              Consent of Friday, Eldredge & Clark (included in Exhibit 5)

24                Powers of Attorney

Item 17.  Undertakings.

         The undersigned registrant hereby undertakes:

         1.       To file,  during any period in which offers or sales are being
made, a post-effective amendment to this Registration Statement:

                  (a) To include any  Prospectus  required by Section 10 (a) (3)
         of the Securities Act of 1933,  unless the  information  required to be
         included in such  post-effective

<PAGE>

         amendment  is  contained  in a  periodic  report  filed  by  registrant
         pursuant to Section 13 or Section 15(d) of the Securities  Exchange Act
         of 1934 and incorporated herein by reference;

                  (b) To reflect in the  Prospectus  any facts or events arising
         after the  effective  date of the  Registration  Statement (or the most
         recent post-effective amendment thereof) which,  individually or in the
         aggregate,  represent a fundamental change in the information set forth
         in the Registration  Statement,  unless the information  required to be
         included in such  post-effective  amendment  is contained in a periodic
         report filed by  registrant  pursuant to Section 13 or Section 15(d) of
         the  Securities  Exchange  Act  of  1934  and  incorporated  herein  by
         reference.  Notwithstanding the foregoing,  any increase or decrease in
         volume of  securities  offered (if the total dollar value of securities
         offered would not exceed that which was  registered)  and any deviation
         from the low or high end of the estimated maximum offering range may be
         reflected in the form of prospectus filed with the Commission  pursuant
         to Rule  424(b) if, in the  aggregate,  the changes in volume and price
         represent no more than a 20% change in the maximum  aggregate  offering
         price set forth in the  "Calculation of Registration  Fee" table in the
         effective registration statement; and

                  (c) To include any  material  information  with respect to the
         plan of  distribution  not  previously  disclosed  in the  Registration
         Statement  or  any  material   change  to  such   information   in  the
         Registration Statement.

         2.  That,  for the  purpose  of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         3.  To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         4. That, for purposes of determining liability under the Securities Act
of 1933,  each filing of the  registrant's  annual report pursuant to Section 13
(a)  or  Section  15 (d)  of  the  Securities  Exchange  Act  of  1934  that  is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  registrant  pursuant  to the  foregoing  provisions  referred to in Item 15
above, or otherwise,  the registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent, submit to a court of appropriate jurisdiction the question of whether

<PAGE>

or not such  indemnification  by it is against public policy as expressed in the
Act and will be governed by the final adjudication of such issue.

<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, the Company
certifies  that it has  reasonable  grounds  to  believe  that it meets  all the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Conway, State of Arkansas,  on the 11th day of July,
1996.
                                         ACXIOM CORPORATION

                                         /s/ Catherine L. Hughes
                                             (Catherine L. Hughes,
                                             Secretary and General Counsel)

        Pursuant  to the  requirements   of the  Securities  Act of  1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities indicated, on the 11th day of July, 1996.

                 *
- ------------------------------------, Chief Financial Officer
(Robert S. Bloom)                     (Principal Accounting Officer)

                 *
- ------------------------------------, Director
(Dr.  Ann H. Die)

                 *
- ------------------------------------, Director
(William T. Dillard II)

                 *
- ------------------------------------, Director
(Harry C. Gambill)

                 *
- ------------------------------------, Chief Operating Officer, Executive
(Rodger S. Kline)                     Vice President, Treasurer and
                                      Director (Principal Financial
                                      Officer)
                 *
- ------------------------------------, Chairman of the Board,
(Charles D. Morgan, Jr.)              President and Director
                                      (Principal Executive Officer)
                 *
- ------------------------------------, Director
(Robert A. Pritzker)

                 *
- ------------------------------------, Director
(Walter V. Smiley)

                 *
- ------------------------------------, Executive Vice President and Director
 (James T. Womble)

*By: /s/ Catherine L. Hughes
         Catherine L. Hughes
         (Attorney-in-Fact)

         Catherine  L.  Hughes,  by  signing  her name  hereto,  does  sign this
document on behalf of each of the persons  indicated above pursuant to powers of
attorney duly executed by such persons, filed or to be filed with the Securities
and Exchange Commission as supplemental information.


<PAGE>


                                INDEX TO EXHIBITS
Exhibit
Number                              Exhibit

4.1      Company's   Amended  and   Restated   Certificate    of   Incorporation
         (incorporated by reference to Exhibit 4.1 to Registration No. 33-63423)

4.2      Company's By-Laws as currently in effect  (incorporated by reference to
         Exhibit  3(b) to Form 10-K for the fiscal  year ended March 31, 1991 in
         0-13163)

4.3      Data  Center  Management  Agreement  dated July 27,  1992  between  the
         Company and Trans  Union  Corporation  (incorporated  by  reference  to
         Exhibit A to Schedule 13D of Trans Union  Corporation  dated August 31,
         1992 in 5-36226)

4.4      Agreement to Extend and Amend Data Center  Management  Agreement and to
         Amend Registration Rights Agreement dated August 31, 1994 (incorporated
         by  reference  to Exhibit  10(b) to Form 10-K for the fiscal year ended
         March 31, 1995, as amended, in 0-13163)

4.5      Warrant  to  purchase   2,000,000   shares  of  Company   Common  Stock
         (incorporated  by reference to Exhibit B to Schedule 13D of Trans Union
         Corporation dated August 31, 1992 in 5-36226)

4.6      Registration  Rights Agreement,  effective August 31, 1992, between the
         Company and Trans  Union  Corporation  (incorporated  by  reference  to
         Exhibit C to Schedule 13D of Trans Union  Corporation  dated August 31,
         1992 in 5-36226)

4.7      Letter  Agreement dated  July 27, 1992  between the  Company and  Trans
         Union  Corporation  (incorporated  by  reference  to  Exhibit  4.6   to
         Registration No. 33-63320)

4.8      Letter  Agreement dated  August 31, 1994 between  the Company and Trans
         Union  Corporation  (incorporated  by  reference  to  Exhibit  4.8   to
         Registration No. 33-63423)

4.9      Stock Purchase Agreement dated October 26, 1994 between the Company and
         Marmon Industrial Corporation (incorporated by reference to Exhibit 4.9
         to Registration No. 33-63423)

5        Opinion and Consent of Friday, Eldredge Clark

23.1     Consent of KPMG Peat Marwick LLP

23.2     Consent of Price Waterhouse LLP

23.3     Consent of Friday, Eldredge & Clark (included in Exhibit 5)

24       Powers of Attorney


<PAGE>


                                    Exhibit 5


                                 July 11, 1996

Acxiom Corporation
Post Office Box 2000
301 Industrial Boulevard
Conway, Arkansas  72033-2000

Ladies and Gentlemen:

         We refer to the Registration  Statement on Form S-3 (the  "Registration
Statement")  filed with the Securities  and Exchange  Commission on or about the
date hereof by Acxiom  Corporation  (the "Company") for  registration  under the
Securities  Act of 1933,  as  amended  (the  "Act"),  of  769,579  shares of the
Company's Common Stock,  $.10 par value per share (the "Shares"),  to be offered
in a public offering by the Selling Shareholders.

         It is our opinion  that all action  necessary  to  register  the Shares
under the Act will have been taken when:

         a.       The  Registration  Statement  shall have  become  effective in
accordance with the applicable provisions of the Act; and

         b.       Appropriate  action  shall  have been  taken by the Board   of
Directors of the Company  for the purpose of authorizing the registration of the
Shares.

         It is our  further  opinion  that the  Shares are  validly  authorized,
validly issued,  fully paid and non-assessable.  This opinion does not pass upon
the matter of  compliance  with "Blue Sky" laws or similar laws  relating to the
sale or distribution of the Shares.

         We are members of the  Arkansas  Bar and do not hold  ourselves  out as
experts on the laws of any other State.

         We hereby  consent  to the use of this  opinion  as an  exhibit  to the
Registration  Statement, as it may be amended, and consent to such references to
our firm as are made therein.

                                                 Very truly yours,

                                                 /s/ FRIDAY, ELDREDGE & CLARK

                                                 FRIDAY, ELDREDGE & CLARK

JCR/bb


<PAGE>

                                  Exhibit 23.1


The Board of Directors
Acxiom Corporation:

We consent to incorporation  by reference in the registration  statement on Form
S-3 of Acxiom  Corporation  of our  report  dated May 9, 1996,  relating  to the
consolidated  balance sheets of Acxiom  Corporation and subsidiaries as of March
31,  1996  and  1995,  and the  related  consolidated  statements  of  earnings,
stockholders'  equity  and cash  flows for each of the  years in the  three-year
period ended March 31, 1996 which is  incorporated by reference in the March 31,
1996  annual  report on Form  10-K of Acxiom  Corporation.  We also  consent  to
incorporation by reference in the above-mentioned  registration statement of our
report  dated May 9,  1996  relating  to the  consolidated  financial  statement
schedule,  which report appears in the March 31, 1996 annual report on Form 10-K
of Acxiom Corporation.

We also consent to the reference to our Firm under the heading  "Experts" in the
registration statement and prospectus.

                                                 /s/ KPMG Peat Marwick LLP

                                                 KPMG Peat Marwick LLP

Little Rock, Arkansas
July 10, 1996

<PAGE>

                                  Exhibit 23.2

                     CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the  incorporation   by  reference  in  the  Prospectus
constituting  part  of  this  Registration  Statement  on  Form S-3  of   Acxiom
Corporation of  our report  dated January 3, 1996  relating to  the consolidated
financial  statements of  Direct Media/DMI,  Inc.,  which appears in the Current
Report on Form 8-K/A of Acxiom Corporation dated July 11, 1996.

/s/ Price Waterhouse LLP

Stamford, Connecticut
July 11, 1996


<PAGE>

                                   Exhibit 24


                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that the  undersigned  director  and
officer of Acxiom  Corporation,  a Delaware  corporation (the  "Company"),  does
hereby  constitute and appoint  Catherine L. Hughes and/or Robert S. Bloom,  and
each of  them,  as the true  and  lawful  attorneys-in-fact  and  agents  of the
undersigned,  with  full  power  of  substitution  and  resubstitution  for  the
undersigned and in the undersigned's name, place and stead, in the undersigned's
capacity as a director and principal  executive officer of the Company,  to sign
the Company's  Registration Statement on Form S-3 pertaining to the registration
of up to 1,656,662  shares of the  Company's  Common  Stock,  $.10 par value per
share, to be offered by certain selling  shareholders  named therein and to sign
any and all amendments thereto  (including  post-effective  amendments),  and to
file the  same,  together  with any  exhibits  and all other  documents  related
thereto,  with  the  Securities  and  Exchange  Commission,   granting  to  said
attorneys-in-fact  and agents,  full power and  authority to do and perform each
and  any  act and  thing  requisite  and  necessary  to be  done  in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ Charles D. Morgan, Jr.
- -----------------------------
Charles D. Morgan, Jr.

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that the  undersigned  director  and
officer of Acxiom  Corporation,  a Delaware  corporation (the  "Company"),  does
hereby  constitute and appoint  Catherine L. Hughes and/or Robert S. Bloom,  and
each of  them,  as the true  and  lawful  attorneys-in-fact  and  agents  of the
undersigned,  with  full  power  of  substitution  and  resubstitution  for  the
undersigned and in the undersigned's name, place and stead, in the undersigned's
capacity as a director and principal  financial officer of the Company,  to sign
the Company's  Registration Statement on Form S-3 pertaining to the registration
of up to 1,656,662  shares of the  Company's  Common  Stock,  $.10 par value per
share, to be offered by certain selling  shareholders  named therein and to sign
any and all amendments thereto  (including  post-effective  amendments),  and to
file the  same,  together  with any  exhibits  and all other  documents  related
thereto,  with  the  Securities  and  Exchange  Commission,   granting  to  said
attorneys-in-fact  and agents,  full power and  authority to do and perform each
and  any  act and  thing  requisite  and  necessary  to be  done  in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ Rodger S. Kline
- -----------------------------
Rodger S. Kline

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that the  undersigned  director  and
officer of Acxiom  Corporation,  a Delaware  corporation (the  "Company"),  does
hereby  constitute and appoint  Catherine L. Hughes and/or Robert S. Bloom,  and
each of  them,  as the true  and  lawful  attorneys-in-fact  and  agents  of the
undersigned,  with  full  power  of  substitution  and  resubstitution  for  the
undersigned and in the undersigned's name, place and stead, in the undersigned's
capacity  as a  director  and  officer  of the  Company,  to sign the  Company's
Registration  Statement  on Form S-3  pertaining  to the  registration  of up to
1,656,662 shares of the Company's Common Stock,  $.10 par value per share, to be
offered by certain  selling  shareholders  named therein and to sign any and all
amendments thereto (including post-effective amendments),  and to file the same,
together with any exhibits and all other  documents  related  thereto,  with the
Securities  and  Exchange  Commission,  granting to said  attorneys-in-fact  and
agents,  full power and  authority  to do and perform each and any act and thing
requisite  and  necessary to be done in  connection  therewith,  as fully to all
intents  and  purposes  as the  undersigned  might or could do in  person,  duly
ratifying and confirming all that said attorneys-in-fact and agents may lawfully
do or cause to be done by virtue of the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ James T. Womble
- -----------------------------
James T. Womble

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine L. Hughes  and/or  Robert S. Bloom,  and each of them, as the
true and lawful attorneys-in-fact and agents of the undersigned, with full power
of substitution and  resubstitution for the undersigned and in the undersigned's
name,  place and stead,  in the  undersigned's  capacity  as a  director  of the
Company, to sign the Company's  Registration Statement on Form S-3 pertaining to
the registration of up to 1,656,662  shares of the Company's Common Stock,  $.10
par value per share, to be offered by certain selling shareholders named therein
and  to  sign  any  and  all  amendments   thereto   (including   post-effective
amendments),  and to file the same,  together  with any  exhibits  and all other
documents related thereto, with the Securities and Exchange Commission, granting
to said attorneys-in-fact and agents, full power and authority to do and perform
each and any act and thing  requisite  and  necessary  to be done in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ Walter V. Smiley
- -----------------------------
Walter V. Smiley

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine L. Hughes  and/or  Robert S. Bloom,  and each of them, as the
true and lawful attorneys-in-fact and agents of the undersigned, with full power
of substitution and  resubstitution for the undersigned and in the undersigned's
name,  place and stead,  in the  undersigned's  capacity  as a  director  of the
Company, to sign the Company's  Registration Statement on Form S-3 pertaining to
the registration of up to 1,656,662  shares of the Company's Common Stock,  $.10
par value per share, to be offered by certain selling shareholders named therein
and  to  sign  any  and  all  amendments   thereto   (including   post-effective
amendments),  and to file the same,  together  with any  exhibits  and all other
documents related thereto, with the Securities and Exchange Commission, granting
to said attorneys-in-fact and agents, full power and authority to do and perform
each and any act and thing  requisite  and  necessary  to be done in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ William T. Dillard II
- -----------------------------
William T. Dillard II

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine L. Hughes  and/or  Robert S. Bloom,  and each of them, as the
true and lawful attorneys-in-fact and agents of the undersigned, with full power
of substitution and  resubstitution for the undersigned and in the undersigned's
name,  place and stead,  in the  undersigned's  capacity  as a  director  of the
Company, to sign the Company's  Registration Statement on Form S-3 pertaining to
the registration of up to 1,656,662  shares of the Company's Common Stock,  $.10
par value per share, to be offered by certain selling shareholders named therein
and  to  sign  any  and  all  amendments   thereto   (including   post-effective
amendments),  and to file the same,  together  with any  exhibits  and all other
documents related thereto, with the Securities and Exchange Commission, granting
to said attorneys-in-fact and agents, full power and authority to do and perform
each and any act and thing  requisite  and  necessary  to be done in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ Harry C. Gambill
- -----------------------------
Harry C. Gambill

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine L. Hughes  and/or  Robert S. Bloom,  and each of them, as the
true and lawful attorneys-in-fact and agents of the undersigned, with full power
of substitution and  resubstitution for the undersigned and in the undersigned's
name,  place and stead,  in the  undersigned's  capacity  as a  director  of the
Company, to sign the Company's  Registration Statement on Form S-3 pertaining to
the registration of up to 1,656,662  shares of the Company's Common Stock,  $.10
par value per share, to be offered by certain selling shareholders named therein
and  to  sign  any  and  all  amendments   thereto   (including   post-effective
amendments),  and to file the same,  together  with any  exhibits  and all other
documents related thereto, with the Securities and Exchange Commission, granting
to said attorneys-in-fact and agents, full power and authority to do and perform
each and any act and thing  requisite  and  necessary  to be done in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set her hand this
date.

Signature:

/s/ Dr. Ann H. Die
- -----------------------------
Dr. Ann H. Die

Date:  July 11, 1996

<PAGE>

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine L. Hughes  and/or  Robert S. Bloom,  and each of them, as the
true and lawful attorneys-in-fact and agents of the undersigned, with full power
of substitution and  resubstitution for the undersigned and in the undersigned's
name,  place and stead,  in the  undersigned's  capacity  as a  director  of the
Company, to sign the Company's  Registration Statement on Form S-3 pertaining to
the registration of up to 1,656,662  shares of the Company's Common Stock,  $.10
par value per share, to be offered by certain selling shareholders named therein
and  to  sign  any  and  all  amendments   thereto   (including   post-effective
amendments),  and to file the same,  together  with any  exhibits  and all other
documents related thereto, with the Securities and Exchange Commission, granting
to said attorneys-in-fact and agents, full power and authority to do and perform
each and any act and thing  requisite  and  necessary  to be done in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ Robert A. Pritzker
- -----------------------------
Robert A. Pritzker

Date:  July 11, 1996


<PAGE>

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS,  that the undersigned officer of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint Catherine L. Hughes as the true and lawful attorney-in-fact and agent of
the  undersigned,  with full power of substitution  and  resubstitution  for the
undersigned and in the undersigned's name, place and stead, in the undersigned's
capacity  as the  principal  accounting  officer  of the  Company,  to sign  the
Company's  Registration  Statement on Form S-3 pertaining to the registration of
up to 1,656,662 shares of the Company's Common Stock,  $.10 par value per share,
to be offered by certain selling  shareholders named therein and to sign any and
all amendments thereto (including  post-effective  amendments),  and to file the
same,  together with any exhibits and all other documents related thereto,  with
the Securities and Exchange  Commission,  granting to said  attorney-in-fact and
agent,  full power and  authority  to do and perform  each and any act and thing
requisite  and  necessary to be done in  connection  therewith,  as fully to all
intents  and  purposes  as the  undersigned  might or could do in  person,  duly
ratifying and confirming all that said  attorney-in-fact  and agent may lawfully
do or cause to be done by virtue of the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:

/s/ Robert S. Bloom
- -----------------------------
Robert S. Bloom

Date:  July 11, 1996



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