ACXIOM CORP
424B3, 1996-10-28
COMPUTER PROCESSING & DATA PREPARATION
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                                                         Filed Pursuant to Rule
                                                   424(b)(3) in connection with
                                           Registration Statement No. 333-08011

PROSPECTUS SUPPLEMENT
(To Prospectus Dated July 19, 1996)

                                 769,579 SHARES

                               ACXIOM CORPORATION

                                  Common Stock
                                  ------------


         As described in the Prospectus  attached hereto,  the 769,579 shares of
Common Stock being offered  hereby (the  "Shares") are being sold by the Selling
Shareholders.  See "Selling Shareholders." Shares to be sold by The Powell Group
Venture Fund, L.P., a Selling  Shareholder listed therein,  shall include Shares
to be sold by such partnership or by certain partners of the partnership after a
distribution,  for no additional consideration,  in accordance with the terms of
the Partnership Agreement.

                                  ------------

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                                  ------------

The date of this Prospectus Supplement is October 28, 1996.

<PAGE>

                                 769,579 SHARES

                               ACXIOM CORPORATION
                                  COMMON STOCK

                           --------------------------

         The 769,579  shares of Common Stock being offered hereby (the "Shares")
are being sold by the Selling  Shareholders.  See  "Selling  Shareholders."  The
Company will not receive any of the  proceeds  from the sale of the Shares being
sold by the  Selling  Shareholders.  The Shares  will be offered by the  Selling
Shareholders  directly in negotiated  transactions or otherwise at market prices
prevailing at the time of the sale, at prices related to such prevailing  market
prices or at prices otherwise negotiated. The accompanying prospectus supplement
sets  forth  the  offering  price  and any other  terms in  connection  with the
offering and sale of the Shares.

         Prices for the  Common  Stock of the  Company  are quoted on the Nasdaq
National  Market under the symbol  "ACXM." On July 18, 1996,  the last  reported
sale price of the Common Stock quoted on the Nasdaq National Market was $35.13.

<PAGE>


THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.


                  The date of this Prospectus is July 19, 1996.

<PAGE>

                               [Inside Cover Page]

         No person has been  authorized  in  connection  with the offering  made
hereby to give any  information or to make any  representation  not contained in
this Prospectus,  and, if given or made, such information or representation must
not be relied  upon as having  been  authorized  by the  Company or the  Selling
Shareholders.  This  Prospectus  does  not  constitute  an  offer  to  sell or a
solicitation  of an offer to buy any of the  securities  offered  hereby  to any
person or by anyone in any  jurisdiction  in which it is  unlawful  to make such
offer or  solicitation.  Neither the delivery of this Prospectus at any time nor
any sale made hereunder shall, under any  circumstances,  create any implication
that the  information  herein is correct as of any date  subsequent  to the date
hereof.


                              AVAILABLE INFORMATION

         Acxiom  Corporation  (the  "Company")  is subject to the  informational
requirements  of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act"), and in accordance  therewith files reports and other information with the
Securities and Exchange Commission (the "Commission"). Reports, proxy statements
and other information  concerning the Company may be inspected and copied at the
public reference facilities maintained by the Commission at Room 1024, 450 Fifth
Street, N.W.,  Washington,  D.C. 20549, and at the following Regional Offices of
the Commission:  Chicago  Regional  Office,  Citicorp  Center,  500 West Madison
Street, Suite 1400, Chicago, Illinois 60661-2511,  and New York Regional Office,
7 World Trade  Center,  Suite  1300,  New York,  New York 10048.  Copies of such
material can be obtained from the Public Reference  Section of the Commission at
450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (herein, together with all amendments and exhibits,  referred to as the
"Registration  Statement")  under the Securities  Act of 1933, as amended.  This
Prospectus does not contain all the  information  set forth in the  Registration
Statement,  certain parts of which are omitted in accordance  with the rules and
regulations of the Commission. For further information, reference is hereby made
to the Registration Statement.


<PAGE>

                          [Inside Cover Page Continued]

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents, filed by the Company with the Commission (File
No. 0-13163), are hereby incorporated in this Prospectus by reference:

         (i)      Annual Report on Form 10-K for the fiscal year ended March 31,
                  1996;

         (ii)     Current Report on Form 8-K dated April 30, 1996, as amended by
                  a Form 8-K/A filed July 12, 1996;

         (iii)    Report on Form 10-C filed April 17, 1996;

         All other  documents  filed by the Company  pursuant to Section  13(a),
13(c), 14 or 15(d) of the Exchange Act subsequent to the date of this Prospectus
and prior to  termination  of the  offering of the Shares  shall be deemed to be
incorporated  by reference and to be a part of this  Prospectus from the date of
filing of such document.  Any statement contained in a document  incorporated or
deemed to be incorporated by reference  herein shall be deemed to be modified or
superseded  for the  purpose of this  Prospectus  to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any statement so modified or superseded shall not be deemed,  except
as so modified or superseded, to constitute a part of this Prospectus.

         The Company will provide  without  charge to each person to whom a copy
of this Prospectus is delivered,  upon the request of any such person, a copy of
any or all of the documents  incorporated  herein by  reference,  other than the
exhibits to such information (unless such exhibits are specifically incorporated
by  reference  in  such  documents).  Requests  should  be  directed  to  Acxiom
Corporation,   P.O.  Box  2000,  301  Industrial  Boulevard,   Conway,  Arkansas
72033-2000, Attention: Catherine L. Hughes, telephone (501) 336-1000.



                                   THE COMPANY

         The Company's  traditional business is the provision of data processing
and related computer-based services to direct marketing organizations and to the
marketing  departments of large corporations in the United States and the United
Kingdom.  Since  its  inception  in 1969,  the  Company  has  evolved  into what
management  believes,  based upon its  knowledge of the  industry,  is a leading
provider  of  computer-based  services  to the direct  marketing  industry.  The
Company  offers a broad  range of  services  to  direct  marketers  and to other
businesses  which  utilize  direct  marketing  techniques  such as  direct  mail
advertising,  database  marketing  and mining of data  warehouses.  The  Company
assists its customers with the marketing  process,  from project design, to list
cleaning,  list  enhancement  and list  production,  to  database  creation  and
management, to fulfillment and consumer response analysis.

<PAGE>

         The  Company   also  offers   outsourcing/facilities   management   and
information  management services whereby the Company manages the data processing
and  information  systems  functions  for  its  customers.  Such  customers  and
prospects include  traditional  direct marketing  companies as well as companies
which manage information about households and businesses. Management anticipates
that  delivery of data and  information  products will continue to expand during
the  foreseeable  future,  and that such services will  increasingly  generate a
greater percentage of the Company's revenue.

         The Company was  incorporated  in  Delaware  in 1983 and  succeeded  by
merger to the  business of Conway  Communications  Exchange,  Inc.,  an Arkansas
corporation incorporated in 1969 as Demographics, Inc., which thereafter changed
its name to Conway Communications Exchange, Inc. Effective upon the 1983 merger,
the  Company  operated as CCX  Network,  Inc.  until 1988,  when the name Acxiom
Corporation was adopted.

         The executive  offices  of  the  Company are  located at 301 Industrial
Boulevard,  Conway,  Arkansas  72032, telephone number:  (501) 336-1000.

                               RECENT DEVELOPMENTS

         On April 1, 1996, the Company purchased substantially all of the assets
and  assumed  certain   liabilities  of  Direct  Media/DMI,   Inc.  ("DMI")  for
Twenty-Five Million Dollars  ($25,000,000.00).  The purchase price is payable in
three  years  and may,  at DMI's  option,  be paid in  1,000,000  shares  of the
Company's Common Stock in lieu of cash. Headquartered in Greenwich, Connecticut,
DMI  provides   list   brokerage,   management   and   consulting   services  to
business-to-business and consumer list owners and mailers.

         On April 9, 1996, the Company  acquired all of the outstanding  capital
stock of Pro CD, Inc.  ("Pro CD"), a publisher  of reference  software on CD-ROM
(the "Acquisition").  The Company exchanged 1,656,662 shares of its Common Stock
for all of the outstanding shares of capital stock of Pro CD. Additionally,  the
Company assumed all of the  outstanding  options granted under Pro CD's employee
stock option plans, with the result that as of April 9, 1996,  147,068 shares of
the  Company's  Common  Stock were  subject to  issuance  upon  exercise of such
options. Pro CD is headquartered in Danvers, Massachusetts.  The transaction was
accounted for as a pooling of interests.

                         USE OF PROCEEDS BY THE COMPANY

         The Company  will neither  receive any  proceeds  from the Shares being
offered by the Selling Shareholders, nor will any such proceeds be available for
use by it or for its benefit.

<PAGE>

                    PRICE RANGE OF COMMON STOCK AND DIVIDENDS

         The  following  table shows for the periods  indicated the high and low
closing  sales  prices of the  Common  Stock as quoted  on the  Nasdaq  National
Market.

<TABLE>
<CAPTION>

      Fiscal Year Ended                         High              Low
<S>                                           <C>              <C>
March  31,  1995:
      First Quarter                           $ 11             $  9-1/4
      Second Quarter                            14-1/4           10-1/4
      Third Quarter                             15               13
      Fourth Quarter                            18               13-5/8

March  31,  1996:
      First Quarter                           $ 25-1/4         $ 16-1/4
      Second Quarter                            28-1/4           22-3/4
      Third Quarter                             31-3/4           26
      Fourth Quarter                            28               22-1/2

March  31,  1997:
      First Quarter                           $ 35-3/4         $ 23-7/8
      Second Quarter (through July 18, 1996)    36-1/4           32-1/2

</TABLE>

         The information in the table above has been  retroactively  adjusted to
reflect a  two-for-one  stock  split  effected  in the form of a stock  dividend
effective January 10, 1995.

         A recent reported  closing sales price of the Common Stock as quoted on
the Nasdaq National Market is set forth on the cover page of this Prospectus.

         The  Company has never paid cash  dividends  on its Common  Stock.  The
Company  presently  intends to retain earnings to provide funds for its business
operations  and for the expansion of its business.  Thus, it does not anticipate
paying cash dividends in the foreseeable future.

                              SELLING SHAREHOLDERS

         As discussed  under  "Recent  Developments,"  the Company,  on April 9,
1996, acquired all of the outstanding capital stock of Pro CD, Inc. Shareholders
of Pro CD received,  in the aggregate,  1,656,662 shares of the Company's Common
Stock in exchange for the shares of capital stock of Pro CD held by them.  Under
the terms of such Acquisition,  the shareholders of Pro CD received the right to
demand  registration  of their shares of Common Stock of the Company.  The table
below sets forth the name of each former stockholder of Pro CD and the number of
shares  of  Company  Common  Stock  received  by each of  them  pursuant  to the
Acquisition.  Additionally, set forth beside each name in the following table is
the number of shares of Company  Common  Stock to be offered by such  individual
pursuant to the offering described herein.


<PAGE>

<TABLE>
<CAPTION>

                                                           Number of Shares of
                                  Number of Shares of      Acxiom Common Stock
                                  Acxiom Common Stock    to be Offered Pursuant
           Name                    Beneficially Owned       to this Offering
<S>                                      <C>                     <C>
Battery Ventures III, L.P.(1)            282,981                 282,981
James E. Bryant, Jr.                     741,405                  37,070
The James Bryant Irrevocable              59,955                  59,955
     Children's Trust
Thomas C. Clark                              860                     860
Loretta Howard 1947 Trust f/b/o            2,664                   2,664
     Deirdre Pirie Trustee - 
     Harris Bank Winnetka
Highland Capital Partners II             282,981                 282,981
     Limited Partnership(1)                                 
Charles V. McDermott                      30,353                  30,353
The Powell Group Venture Fund,            14,089                  14,089
     L.P.
The Powell/Pro CD Fund                    26,646                  26,646
Private Trust Company (Scott M.          204,164                  20,416
     Beatty)
Dominic A. Visconsi, Jr.                  10,564                  10,564


(1)      Shares to be sold in this  offering by Battery  Ventures III,  L.P. may
         be sold by the  partnership  or by certain limited  partners of the
         partnership after a distribution, for no additional  consideration,  in
         accordance with the terms of the partnership agreement.

(2)      Shares to be sold in this  offering  by  Highland  Capital  Partners II
         Limited  Partnership  may be  sold  by the  partnership  or by  certain
         limited  partners  of the  partnership  after  a  distribution,  for no
         additional   consideration,   in  accordance  with  the  terms  of  the
         partnership agreement.
</TABLE>

         Pursuant to the terms of a  Registration  Rights  Agreement (as defined
below) and a Stock  Purchase  Agreement  (as defined  below) each of Trans Union
Corporation  ("Trans  Union")  and  Marmon  Industrial  Corporation  ("MIC")  is
entitled to registered  shares of the  Company's  Common Stock held by it in the
event the Company determines to file a registration  statement for shares of the
Company's  Common  Stock.  In August of 1995,  Trans Union and MIC requested the
Company to register, in the aggregate,  1,960,000 shares of the Company's Common
Stock.  Trans  Union has  notified  the  Company of its  desire to  include  500
additional  shares of the Company's  Common Stock held by it in the registration
statement  of which this  prospectus  is a part.  The Company has also agreed to
register 500 shares of the Company's Common Stock held by Mayari Pritzker,  wife
of Robert A.  Pritzker,  chairman  of MIC and a  director  of the  Company.  The
following  table sets forth the number of shares of Company Common Stock held by
each of Trans Union and Mrs. Pritzker and the number of shares of Company Common
Stock to be included by each of them pursuant to this offering.


<PAGE>

<TABLE>
<CAPTION>
                                                         Number of Shares of
                             Number of Shares of         Acxiom Common Stock
                             Acxiom Common Stock        to be Offered Pursuant
        Name                 Beneficially Owned            to this Offering
<S>                              <C>                             <C>      
Trans Union Corporation          960,500(1)                      500(2)
Mayari Pritzker(3)                   500                         500

</TABLE>

         (1)  Additionally,  pursuant  to the  terms of a  Warrant  (as  defined
below),  Trans  Union has the right to purchase  up to  2,000,000  shares of the
Company's  Common  Stock at exercise  prices  ranging  from $5.625 to $7.125 per
share;  however,  the total number of shares held by Trans Union  (excluding any
shares  acquired  by Trans  union in the open  market) may not exceed 10% of the
Company's then issued and outstanding shares.

         (2) These shares were transferred to Trans Union from Harry C. Gambill,
a director,  but not an officer,  of the  Company.  Each  director who is not an
officer of the Company  receives an annual  grant of 500 shares of  unregistered
Common Stock and a $1,500 fee for each  meeting he or she  attends.  Pursuant to
Trans  Union  policy,  any  retainer  fees  received by Mr.  Gambill  become the
property of Trans Union.

         (3)  Mrs. Pritzker is the wife of Robert A. Pritzker, a  director,  but
not an officer, of the Company.  Each  director  who is not  an  officer  of the
Company receives an annual grant of 500 shares of unregistered Common Stock  and
a  $1,500  fee for  each  meeting  he or she  attends.  Mr. Pritzker transferred
ownership of his 500 shares of Common Stock to his wife.

         MIC is the parent company of Trans Union,  and, taking into account the
shares of the Company's Common Stock that Trans Union could purchase pursuant to
the Warrant,  Trans Union and MIC jointly would  beneficially own  approximately
13.7% of the Company's then outstanding shares.  Trans Union and the Company are
parties to a Data Agreement (as defined below)  pursuant to which the Company is
providing Trans Union with various Data Center  management  services and will do
so through the year 2002.  Also,  pursuant  to the terms of the Data  Agreement,
Trans  Union has the right to  designate  two  individuals  to be elected to the
Company's  Board of  Directors.  Currently,  Harry C. Gambill of Trans Union and
Robert A. Pritzker of MIC are members of the Company's Board of Directors.

Collectively, Mrs. Pritzker, Trans Union, and the former shareholders  of Pro CD
are referred to herein as the "Selling Shareholders."

                          DESCRIPTION OF CAPITAL STOCK

         The following  description of the Company's  capital stock is qualified
in its  entirety  by  the  provisions  of the  Company's  Amended  and  Restated
Certificate of Incorporation,  the Company's By-Laws, the Data Center Management
Agreement  dated as of July 27,  1992,  and as amended on August 31, 1994 ("Data
Agreement"),  between the Company and Trans Union, the Warrant, effective August
31, 1992 (the "Warrant"),  issued to Trans Union to purchase 2,000,000 shares of
the Company's Common Stock, the Registration  Rights Agreement  effective August
31, 1992, and as

<PAGE>

amended  on  August 31, 1994  ("Registration  Rights  Agreement"),  between  the
company and Trans Union,  a Letter  Agreement  (the  "Second  Letter Agreement")
dated as of August 31, 1994 between the Company and Trans Union,  and the  Stock
Purchase  Agreement  (the  "Stock Purchase  Agreement") dated  October  26, 1994
between the Company and MIC, which are  exhibits  to the  registration statement
of which this Prospectus is a part.

         The  authorized  capital  stock of the  Company  currently  consists of
60,000,000  shares of Common Stock $0.10 par value per share  ("Common  Stock"),
and 1,000,000 shares of Preferred Stock,  $1.00 par value per share  ("Preferred
Stock,"). At June 30, 1996, 25,474,184 shares of the Company's Common Stock were
outstanding.   No  shares  of  the  Company's   Preferred  Stock  currently  are
outstanding.  The Company will  request  shareholders  at the Annual  Meeting of
Shareholders, to be held July 24, 1996, to approve an amendment to the Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common Stock from 60,000,000 to 200,000,000.

Common Stock

         General  Provisions.  Subject to the prior rights of the holders of any
shares of Preferred Stock that may be  outstanding,  the holders of Common Stock
are entitled to such dividends as the Board of Directors, in its discretion, may
declare  out of  earnings  and  surplus.  Holders of shares of Common  Stock are
entitled  to one vote for each  share  held on all  matters  brought  before the
holders of Common Stock,  including the election of directors.  The Common Stock
has no cumulative  voting rights,  is not  redeemable,  and has no preemptive or
conversion rights. In the event of liquidation, dissolution or winding up of the
Company, whether voluntarily or involuntarily,  the holders of Common Stock will
be  entitled to share  ratably in any assets or funds of the  Company  remaining
after payment of the Company's liabilities and of preferences on any outstanding
shares of Preferred  Stock.  All of the  outstanding  shares of Common Stock are
fully paid and non-assessable.

         The Transfer  Agent and Registrar for the Common Stock is First Chicago
Trust Company of New York, located in Jersey City, New Jersey.

         Certain Other  Provisions.  Certain of the provisions  contained in the
Amended and Restated Certificate of Incorporation and By-Laws of the Company are
designed to deter, or may have the effect of deterring,  certain efforts to seek
changes  in the  control  of the  Company  without  approval  of  the  Board  of
Directors.  These  provisions  tend to discourage  such attempts  because of the
additional  time and expense  involved and the increased  risk of failure.  As a
result, the provisions may adversely affect the price that a potential purchaser
would be willing  to pay for the Common  Stock,  thereby  reducing  the amount a
shareholder might realize in, for example,  certain tender offers for the Common
Stock.

         The Company's Board of Directors is classified  into three classes,  as
nearly equal in number as possible, with the members of each class being elected
to hold  office  for three  year  terms  with  approximately  one-third  elected
annually. Therefore, a change in the control of the Board of Directors cannot be
accomplished in any one year, and at least two annual meetings of the holders of
the Common  Stock must be held  before a majority of the members of the Board of
Directors can be changed. This provision of the Amended and Restated Certificate
of Incorporation may not be

<PAGE>

amended, altered or repealed without the affirmative vote of the  holders of 80%
of the votes  entitled  to be cast by the holders of the Common Stock.

         The Amended and Restated  Certificate  of  Incorporation  also provides
that  shareholders  may take action without a meeting only by unanimous  written
consent.  This  provision  may not be amended,  altered or repealed  without the
affirmative  vote of the holders of 80% of the votes  entitled to be cast by the
holders of the Common Stock.

         The Amended and  Restated  Certificate  of  Incorporation  requires the
approval of the holders of at least 80% of the votes  entitled to be cast by the
holders of the Common Stock for a broad spectrum of transactions defined therein
as "Business Combinations" involving the company and any person or group holding
5% or more of the Common Stock ("Interested  Stockholder").  Such special voting
requirement  does not apply if the  transaction is either approved by a majority
of the  members  of the  Board  of  Directors  who  are  unaffiliated  with  the
Interested Stockholder, and who were Directors before the Interested Stockholder
became an  Interested  Stockholder,  or  certain  minimum  price and  procedural
requirements are met. This provision of the Amended and Restated  Certificate of
Incorporation  may  not  be  amended,   altered  or  repealed,   except  by  the
supermajority vote required to approve a Business Combination.

         The Amended and  Restated  Certificate  of  Incorporation  requires the
approval of the holders of at least 66-2/3% of the votes  entitled to be cast by
the holders of the Common  Stock to approve any merger or  consolidation  of the
Company with any other person, or any sale, lease, exchange,  mortgage,  pledge,
transfer or other disposition by the Company of its property or assets,  and any
dissolution or liquidation of the Company for which the General  Corporation Law
of the State of Delaware requires shareholder approval.

         Agreements  with Trans Union.  Pursuant to the First and Second  Letter
Agreements,  which were  executed in  connection  with the Data  Agreement,  the
Company has agreed to use its best  efforts to cause two persons  designated  by
Trans Union to be elected to the Board of Directors of the Company.  At the date
hereof, Trans Union has designated Harry C. Gambill and Robert A. Pritzker to be
members of the Company's Board of Directors.  This undertaking by the Company is
in effect from August 31, 1992 until the later of August 31, 2002 or termination
of the Data Agreement.

         As part of the consideration for the Data Agreement, the Company issued
to Trans Union a Warrant to purchase up to  2,000,000  shares of Company  Common
Stock prior to August 21, 2000, at exercise prices ranging from $5.625 per share
to $7.125 per share.  The terms of the Warrant  specifically  provide that in no
event may Trans Union or any future  holder of the Warrant  purchase a number of
shares of Common  Stock  pursuant to the Warrant so that such person  would then
hold more than 10% of the Company's  outstanding  Common Stock by virtue of such
person's  ownership  of the  shares  received  as  consideration  for  the  Data
Agreement and any Common Stock purchased pursuant to the Warrant.

         If, at any time before the later of August 31, 2002 or  termination  of
the Data Agreement,  any specified owner, or specified group of owners,  who has
Company Common Stock shall wish to sell an amount of stock equal to at least 10%
of the  outstanding  Common  Stock of the Company in a single  transaction  or a
related  series of  transactions  ("Block  Sale"),  the Company  shall take such

<PAGE>

actions as may be  necessary  to assure  that there is made  available  to Trans
Union,  whether by the proposed  purchaser or by the Company itself, an offer to
purchase all (or such  portion as Trans Union might wish) of the Company  Common
Stock then owned by Trans Union as a result of the Data Agreement. Such offer to
purchase  shall  be  simultaneous  with,  and  pursuant  to the same  terms  and
conditions of, the Block Sale.

         Pursuant  to the Data  Agreement,  Trans  Union has a right to purchase
additional  shares of Common  Stock from the  Company  in the event the  Company
issues additional Common Stock.

         Pursuant to the  Registration  Rights  Agreement and the Stock Purchase
Agreement, Trans Union and MIC have the right, subject to certain conditions, to
require the Company to register  under the  Securities Act of 1933 any shares of
the  Company's  Common  Stock held by them which they wish to sell.  Trans Union
has, in connection with the offering  described herein,  elected to exercise its
registration  rights with  respect to 500 shares of the  Company's  Common Stock
currently  held by Trans Union  received  from Harry C.  Gambill.  See  "Selling
Shareholders."  Trans Union and MIC previously exercised such right with respect
to 1,960,000  shares of the Company's Common Stock and such shares are currently
registered pursuant to an effective registration statement.

         Until August 31, 1997, the Company has,  within limited  exceptions,  a
right of first  refusal to  repurchase  shares of Company  Common  Stock held by
Trans Union and its affiliates as a result of the Data Agreement in the event of
a proposed resale by them of such shares.

Preferred Stock

         The  Company's  Board of Directors  is  authorized  to issue  Preferred
Stock,  $1.00 par value per share,  in series and to establish from time to time
the  number  of  shares  to be  included  in  each  such  series  and to fix the
designation,  powers,  preferences  and rights of the shares of each such series
and the qualifications, limitations and restrictions thereof.

         The Board of Directors has not authorized the issuance of any series of
Preferred Stock.

                              PLAN OF DISTRIBUTION

         The Shares offered hereby are being  sold by the  Selling  Shareholders
for their own account.  See "Selling Shareholders."

         Any  distribution  hereunder of the Shares by the Selling  Shareholders
may be effected from time to time in one or more of the following  transactions:
(a) through  brokers,  acting as principal or agent, in transactions  (which may
involve  block  transactions),  in special  offerings,  on the  Nasdaq  National
Market,  in  the  over-the-counter   market,  or  otherwise,  at  market  prices
obtainable  at the time of sale,  at prices  related to such  prevailing  market
prices,  at negotiated  prices or at fixed prices,  (b) to underwriters who will
acquire  Shares  for their own  account  and  resell  the  Shares in one or more
transactions,  including  negotiated  transactions,  at a fixed public  offering
price or at varying prices  determined at the time of sale (any public  offering
price and any  discount or  concessions  allowed or reallowed or paid to dealers
may be changed from time to time),  (c) directly or through brokers or agents in
private  sales  at  negotiated  prices,  (d) to lenders pledged as collateral to
secure

<PAGE>

loans, credit or other financing arrangements and any subsequent foreclosure, if
any,  thereunder,  (e) by any other legally available means. In addition, offers
to purchase the  Shares may be  solicited by agents designated by one or more of
the  Selling  Shareholders  from time  to time.  Underwriters  or  other  agents
participating  in  an offering  made  pursuant to this Prospectus (as amended or
supplemented  from  time to  time)  may  receive   underwriting  discounts   and
commissions  under  the  Securities  Act  of  1933,  as  amended,  discounts  or
concessions  may be allowed or  reallowed  or paid to  dealers,  and  brokers or
agents  participating  in such  transactions  may receive  brokerage  or agent's
commissions or fees.

         At the time a particular  offering of Shares is made hereunder,  to the
extent  required by law, a supplement  to this  Prospectus  will be  distributed
which will set forth the  number of Shares  being  offered  and the terms of the
offering,  including the purchase price or public  offering  price,  the name or
names of any  underwriters,  dealers or agents,  the purchase  price paid by any
underwriter  for  any  Shares  purchased  from  the  Selling  Shareholders,  and
discounts,  commissions  and  other  items  constituting  compensation  from the
Selling  Shareholders and any discounts,  commissions or concessions  allowed or
filed or paid to dealers.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable, the Shares will be sold hereunder in such jurisdictions only through
registered or licensed  brokers or dealers.  In addition,  in certain states the
Shares  may not be sold  hereunder  unless the Shares  have been  registered  or
qualified  for sale in such  state or a valid  exemption  from  registration  or
qualification is available and complied with.

         The Company shall pay all expenses of the preparation and filing of the
registration  statement of which this prospectus is a part, including all filing
fees,  expenses of complying  with state  securities or Blue Sky laws,  fees and
disbursements of counsel for the Company,  and accountants' fees as well as fees
and  expenses  not  to  exceed  $10,000  for  counsel  to  the  Pro  CD  Selling
Shareholders.  The Selling  Shareholders  shall pay all commissions  incurred by
them and all fees and  disbursements of counsel for the Selling  Shareholders in
excess of Ten Thousand Dollars ($10,000.00).

                                  LEGAL MATTERS

         The  validity  of the shares of Common  Stock  offered  hereby  will be
passed upon for the Company by Friday, Eldredge & Clark, Little Rock, Arkansas.

                                     EXPERTS

         The consolidated financial statements and schedule of the Company as of
March 31,  1996 and March 31,  1995 and for each of the years in the  three-year
period  ended March 31,  1996,  which are  incorporated  in this  Prospectus  by
reference to the Company's  Annual Report on Form 10-K for the fiscal year ended
March  31,  1996,  have  been  incorporated  by  reference  herein  and  in  the
Registration  Statement  in reliance  upon the reports of KPMG Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein, and
upon the  authority of such firm as experts in accounting  and auditing.  To the
extent that KPMG Peat Marwick LLP audits and reports on  consolidated  financial
statements  of the  Company at future  dates,  and  consents to the use of their

<PAGE>

report thereon, such financial statements also will be incorporated by reference
in the Registration Statement in reliance upon their report and said authority.



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