ACXIOM CORP
10-Q, 1996-08-13
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q


(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 1996   OR


[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ----- to -----

Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


           DELAWARE                                            71-0581897
(State or Other Jurisdiction of                             (I.R.S. Employer
 Incorporation or Organization)                            Identification No.)

P.O. Box 2000, 301 Industrial Boulevard,
            Conway, Arkansas                                   72033-2000
(Address of Principal Executive Offices)                       (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes X No

         The  number  of shares of  common  stock,  $ 0.10 par value per  share,
outstanding as of August 5, 1996, was 25,563,145.

<PAGE>

Form 10-Q
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

Company for which report is filed:

ACXIOM CORPORATION

The consolidated  financial   statements  included herein  have been prepared by
Registrant,  without  audit,  pursuant  to  the  rules  and  regulations  of the
Securities  and  Exchange  Commission.   In  the  opinion  of  the  Registrant's
management,  however,  all  adjustments  necessary  for a fair  statement of the
results  for the  periods  included  herein  have been made and the  disclosures
contained herein are adequate to make the information  presented not misleading.
All such adjustments are of a normal recurring nature.

<PAGE>

Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)
                                               
                                                 June 30,           March 31,
                                                   1996               1996
                                                -----------        -----------
          Assets
Current assets:
  Cash and cash equivalents                   $     536,000          3,469,000
  Trade accounts receivable, net                 58,094,000         44,474,000
  Refundable income taxes                               ---          1,537,000
  Other current assets                            6,813,000          4,534,000
                                                -----------        -----------
     Total current assets                        65,443,000         54,014,000
                                                -----------        -----------
Property and equipment                          171,606,000        153,224,000
  Less - Accumulated depreciation 
    and amortization                             68,783,000         64,123,000
                                                -----------        -----------
Property and equipment, net                     102,823,000         89,101,000
                                                -----------        -----------
Software, net of accumulated amortization        13,413,000         10,524,000
Excess of cost over fair value of net 
  assets acquired                                41,191,000         13,982,000

Other assets                                     29,010,000         26,428,000
                                                -----------        -----------
                                              $ 251,880,000        194,049,000
                                                ===========        ===========

     Liabilities and Stockholders' Equity
Current liabilities:
  Short-term notes payable                        1,000,000            646,000
  Current installments of long-term debt          4,053,000          3,866,000
  Trade accounts payable                         15,907,000         13,596,000
  Accrued interest                                  352,000            435,000
  Accrued payroll and related expenses             6,980,000          5,111,000
  Other accrued expenses                         10,502,000          7,189,000
  Advances from customers                           434,000            316,000
  Income taxes                                    1,046,000                ---
                                                -----------        -----------
    Total current liabilities                    40,274,000         31,159,000
                                                -----------        -----------
Long-term debt, excluding current
  installments                                   72,544,000         26,885,000

Deferred income taxes                            10,933,000         10,933,000

Deferred revenue                                  1,472,000          2,331,000

Stockholders' equity:
  Preferred stock                                       ---                ---
  Common stock                                    2,613,000          2,435,000
  Additional paid-in capital                     58,519,000         54,514,000
  Retained earnings                              68,471,000         68,978,000
  Foreign currency translation adjustment          (638,000)          (863,000)
  Treasury stock, at cost                        (2,308,000)        (2,323,000)
                                                -----------        -----------
  Total stockholders' equity                    126,657,000        122,741,000
                                                -----------        -----------
Commitments and contingencies
                                              $ 251,880,000        194,049,000
                                                ===========        ===========

See accompanying condensed notes to consolidated financial statements.

<PAGE>

Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                  For the Three Months Ended
                                                  --------------------------
                                                           June 30,
                                                  --------------------------
                                                     1996           1995
                                                  -----------    -----------

Revenue                                         $  93,953,000     59,182,000
Operating costs and expenses:
  Salaries and benefits                            35,532,000     22,785,000
  Computer, communications and other equipment     12,821,000      8,121,000
  Data costs                                       18,781,000     15,500,000
  Other operating costs and expenses               17,608,000      7,259,000
                                                  -----------    -----------
    Total operating costs and expenses             84,742,000     53,665,000
                                                  -----------    -----------
Income from operations                              9,211,000      5,517,000
                                                  -----------    -----------

Other income (expense):
  Interest expense                                   (818,000)      (392,000)
  Other, net                                       (1,492,000)       (67,000)
                                                  -----------    -----------
                                                   (2,310,000)      (459,000)
                                                  -----------    -----------
Earnings before income taxes                        6,901,000      5,058,000

Income taxes                                        2,656,000      1,922,000
                                                  -----------    -----------

Net earnings                                    $   4,245,000      3,136,000
                                                  ===========    ===========

Earnings per share                                     $ 0.15           0.12
                                                  ===========    ===========

Weighted average shares outstanding                29,253,000     25,822,000
                                                  ===========    ===========

See accompanying condensed notes to consolidated financial statements.

<PAGE>

Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

                                                   For the Three Months Ended
                                                   --------------------------
                                                            June 30,
                                                   --------------------------
                                                      1996            1995
                                                   -----------     -----------
Cash flows from operating activities:
  Net earnings                                   $   4,245,000       3,136,000
  Non-cash operating activities:
    Depreciation and amortization                    6,660,000       5,065,000
    Loss on impairment of assets                     1,000,000             ---
    Other, net                                       1,256,000         153,000
    Changes in assets and liabilities:
      Accounts receivable                           (5,471,000)       (167,000)
      Other assets                                     231,000      (1,202,000)
      Accounts payable and other liabilities        (1,316,000)       (455,000)
                                                   -----------     -----------
      Net cash provided by operating activities      6,605,000       6,530,000
                                                   -----------     -----------
Cash flows from investing activities:
  Sale of assets                                           ---         131,000
  Cash acquired in acquisition                          21,000       1,624,000
  Development of software                           (1,004,000)       (250,000)
  Capital expenditures                             (18,740,000)    (10,481,000)
                                                   -----------     -----------
  Net cash used by investing activities            (19,723,000)     (8,976,000)
                                                   -----------     -----------
Cash flows from financing activities:
  Proceeds from debt                                22,481,000       4,199,000
  Payments of debt                                 (13,516,000)     (2,295,000)
  Sale of common stock                               1,220,000         636,000
  Cash dividends paid by acquired company
    prior to merger                                        ---        (468,000)
  Acquisition and retirement of common stock
    by acquired company prior to merger                    ---      (1,010,000)
                                                   -----------     -----------
    Net cash provided by financing activities       10,185,000       1,062,000
                                                   -----------     -----------
    Effect of exchange rate changes on cash                ---         (24,000)
                                                   -----------     -----------

    Net decrease in cash and short-term cash
      investments                                   (2,933,000)     (1,408,000)
  Cash and short-term cash investments at 
      beginning of period                            3,469,000       3,149,000
                                                   -----------     -----------
  Cash and short-term cash investments at end
    of period                                    $     536,000       1,741,000
                                                   ===========     ===========
  Supplemental cash flow information:
   Cash paid during the period for:
    Interest                                     $     901,000         740,000
    Income taxes                                        73,000         316,000
                                                   ===========     ===========

See accompanying condensed notes to consolidated financial statements.

<PAGE>

Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.   In April 1996, the Company  purchased  certain assets of  Direct Media/DMI,
     Inc.  ("DMI") for $25,000,000 and the assumption of certain  liabilities of
     DMI.  The  $25,000,000  purchase  price,  payable  in three (3)  years,  is
     collaterized  by a letter of credit,  and may, at DMI's option,  be paid in
     one  million  shares of Acxiom  common  stock in lieu of cash plus  accrued
     interest.  Headquartered  in  Greenwich,  Connecticut,  DMI  provides  list
     brokerage,  management, and consulting services to business-to-business and
     consumer list owners and mailers.  At April 1, 1996 the liabilities assumed
     by the Company  exceeded the fair value of the assets  acquired from DMI by
     $2,673,000  (unaudited).  The resulting  excess of purchase price over fair
     value of net assets  acquired of  $27,673,000  is being  amortized over its
     estimated economic life of 20 years. The acquisition has been accounted for
     as a purchase  and the  results of  operations  of DMI are  included in the
     consolidated  results  of  operations  from  the date of  acquisition.  The
     purchase price for DMI has been allocated as follows:

         Trade accounts receivable                      $  7,558,000
         Property and equipment                            2,010,000
         Excess of cost over fair value
           of net assets acquired                         27,673,000
         Other assets                                      1,340,000
         Short-term payable to bank                      (11,594,000)
         Accounts payable and other liabilities           (1,700,000)
         Long-term debt                                     (287,000)
                                                          ----------
                                                        $ 25,000,000
                                                          ==========

     The following  consolidated pro forma financial information (which includes
     adjustments  to reflect the  accounting  bases  recognized in recording the
     purchase and to eliminate the effects of  transactions  between the Company
     and DMI) shows the  results of the  Company's  operations  for the  quarter
     ended June 30, 1995 as if the purchase of DMI had occurred at the beginning
     of the period:

         Revenue                                        $ 70,117,000
                                                          ==========

         Net earnings                                   $  4,118,000
                                                          ==========

         Earnings per share                             $       0.15
                                                          ==========

<PAGE>

2.   On April 9, 1996, the Company issued  approximately  1.7 million shares of
     its common stock for all of the  outstanding  common stock and common stock
     options  of   Pro  CD,  Inc.  ("Pro CD").     Headquartered   in   Danvers,
     Massachusetts,  Pro CD is a publisher of reference software on CD-ROM.  The
     acquisition is accounted for as a pooling of interests.

     The  stockholders'  equity and  operations  of Pro CD are not  material  in
     relation to those of the  Company.  As such,  the Company has  recorded the
     combination by restating  stockholders' equity as of April 1, 1996, without
     restating  prior year  statements  of  earnings  to reflect  the pooling of
     interests  combination.  For the year ended  December 31, 1995,  Pro CD had
     revenues  and  a  net  loss  of  approximately  $21,675,000  and  $970,000,
     respectively. At April 1, 1996, Pro CD's liabilities exceeded its assets by
     approximately $1,775,000.

3.   Effective March 31, 1994 the  Company sold  substantially all of the assets
     of its former Acxiom  Mailing  Services  operating  unit ("AMS") to MorCom,
     Inc. ("MorCom") in  exchange  for  the assumption  of certain  liabilities,
     $4,500,000 in cash, a mortgage note receivable, and $1,000,000 of preferred
     stock issued by MorCom.   Additionally,  the Company sold MorCom a software
     license to use certain applications of the Company's software.  At June 30,
     1996  the  assets  remaining  on  the  Company's  books  related   to  this
     transaction were as follows:


         Mortgage note receivable (other assets)               $ 3,912,000
         Software license receivable (other assets)                640,000
         Preferred stock (other assets)                          1,000,000
         Trade accounts receivable                                 491,000
                                                                 ---------
                                                               $ 6,043,000

     In June  1996,  MorCom  ceased  operations.  The  Company  has  established
     valuation reserves for the full amount of the software license  receivable,
     preferred  stock, and trade accounts  receivable.  The Company is currently
     evaluating  various  alternatives  related  to  the  property.   Management
     believes  that any  further  loss  associated  with this  event will not be
     material to the financial statements.


<PAGE>


4.   Long term debt consists of the following:
                                                 June 30,            March 31,
                                                   1996                1996

     Unsecured revolving credit agreement     $ 34,476,000          11,995,000

     Convertible note, payable April 30,
       1999 together with interest at
       3.12%; collateralized by letter
       of credit; convertible at maturity
       into 1 million shares of common
       stock                                    25,000,000                 ---

     9.75% Senior Notes, due May 1, 2000,
       payable in annual installments of
       $2,143,000 each May 1; Interest is
       payable semiannually                      8,571,000          10,714,000

     8.94% note payable due in monthly
       installments of principal and 
       interest of $50,000 with remaining
       balance due June 30, 1997; 
       collateralized by real estate             4,208,000           4,264,000

     Other notes and capital lease
       obligations payable                       4,342,000           3,778,000
                                                ----------          ----------

               Total long term debt             76,597,000          30,751,000

     Less current installments                   4,053,000           3,866,000
                                                ----------          ----------

     Long-term debt, excluding current
       installments                           $ 72,544,000        $ 26,885,000
                                                ==========          ==========

     Subsequent to June 30, 1996 the unsecured credit agreement was increased to
     provide for revolving  loans up to  $50,000,000 and now expires on July 30,
     2001.  The 8.94% note payable  which is  due June 30,  1997 continues to be
     classified as long-term debt  because the Company  intends to use available
     funding  under the  credit agreement  to  refinance the note on a long-term
     basis.

<PAGE>

5.   Earnings per share  computations are based upon the weighted average number
     of shares  outstanding,  including the dilutive effect of stock options and
     warrants  and the  convertible  debt issued for the purchase of DMI, all of
     which are considered common stock equivalents.  For purposes of calculating
     earnings  per  share,  the  interest  expense  on the  convertible  note is
     eliminated. The calculation of earnings per share for the periods presented
     is as follows:

                                                  For the Three Months Ended
                                                ------------------------------
                                                June 30, 1996    June 30, 1995
                                                -------------    -------------

     Net earnings                                $ 4,245,000       $ 3,136,000
     Interest expense (net of tax effect)            120,000               ---
                                                  ----------        ----------
     Adjusted net earnings                       $ 4,365,000       $ 3,136,000
                                                  ==========        ==========

     Earnings per share                                $ .15             $ .12
                                                        ====              ====

     Weighted average shares outstanding          29,253,000        25,822,000
                                                  ==========        ==========

6.   On July 25, 1995, a customer of the Company,  Highlights for Children, Inc.
     (Highlights"), filed a demand for arbitration with the American Arbitration
     Association.  The demand alleges,  among other things,  breaches of express
     warranties  in  connection  with  a  software  license  agreement  for  the
     Company's GS/2000 software product.  The demand seeks compensatory  damages
     of  approximately  $22,000,000  and punitive  damages of  $44,000,000  plus
     attorneys' fees and costs.

     The  Company  believes  that the  action is  substantially  without  merit.
     Highlights  is and  has  been  using  the  GS/2000  software  in the  daily
     operation of its business  for over three  years.  Highlights  accepted the
     software as  operational as of September 1, 1993 and paid the final license
     fee payment.  Acxiom's software license fee and other related fees invoiced
     to Highlights for the GS/2000  software totaled  approximately  $2,000,000.
     The Company intends to vigorously defend the arbitration claim.  Management
     believes that the ultimate outcome of the arbitration case will result in a
     final  settlement  which would not be material to the financial  statements
     and which would be substantially lower than the amount noted above.

     The Company is involved in various  other  claims and legal  actions in the
     ordinary  course of business.  In the opinion of  management,  the ultimate
     disposition of these matters will not have a material adverse effect on the
     Company's   consolidated   financial   position  or  its  expected   future
     consolidated results of operations.

7.   Trade  accounts  receivable  are presented  net of allowances  for doubtful
     accounts,  returns,  and credits of $4,489,000  and  $1,880,000 at June 30,
     1996 and March 31, 1996, respectively.


<PAGE>

Form 10-Q

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations

Results of Operations

Consolidated  revenue was a record  $93,953,000  for the quarter  ended June 30,
1996, a 59% increase  over  revenue of  $59,182,000  for the same quarter a year
ago.  Excluding  the  effects  of the Pro CD and  DMI  acquisitions  which  were
completed  effective  April 1, 1996,  revenue was up 38% over the prior year. By
industry sector,  the direct marketing  industry revenue grew 168% including the
additional  revenue from DMI, and  information and  communications  revenue grew
118%,  which includes the  additional  revenue from Pro CD.  Financial  services
revenue  grew 13% and  insurance  revenue  grew 19% while  the  media/publishing
industry sector was flat compared to the prior year.

Operating  costs and expenses  increased 58% compared to the same quarter a year
ago. Salaries and benefits increased 56%, but after adjusting for the effects of
the acquisitions noted above, the increase was only 28%, principally as a result
of  new  contracts with  The  Polk Company  ("Polk") and  Trans Union  Marketing
Services.  Computer,  communications  and  other  equipment  costs  were up 58%,
primarily attributable to the new contracts noted above. Data costs were up 21%,
reflecting increased revenue under the Allstate contract.  Other operating costs
and expenses were up 143% or $10,349,000.  After adjusting for the impact of the
acquisitions  noted above, the increase is 52% or $3.8 million which principally
relates  to  higher   facility  costs  on  newly   constructed   facilities  and
volume-related increases.  Income from operations was 10% of revenue compared to
9% for the first quarter of the prior year.

Interest  expense  increased due to increased  levels of debt during the quarter
when compared to the year earlier period.  Other expense in the quarter included
a charge of $1,000,000  for the write-off of the preferred  stock  investment in
MorCom (see discussion below).

The Company's  effective income tax rate was 38.5% for the quarter,  compared to
38% for the first  quarter in the prior  year.  The  Company  expects the actual
effective rate for the full fiscal year to remain in the 37-39% range.

Net earnings for the quarter increased 35% over the previous year.  Earnings per
share  increased 25% on a 13% increase in the weighted  average number of shares
outstanding.  The  increase  in the number of shares from the same period in the
prior year is  primarily  due to the  acquisitions  of Pro CD and DMI during the
first quarter of this year.

Capital Resources and Liquidity

Working  capital at June 30, 1996 was  $25,169,000  compared to  $22,855,000  at
March 31,  1996.  At June 30,  1996 the  Company  had  arranged  for a temporary
increase in its revolving  credit  agreement from  $30,000,000  to  $40,000,000,
giving  the  Company  total  available  credit  lines  of  $41,000,000  of which
$35,476,000  was  outstanding.  Subsequent  to June  30,  1996 the  Company  has
completed the negotiation of a new $50,000,000  revolving credit  agreement.  As
the new revolving  credit agreement has a 5-year life, the Company has continued
to classify the entire balance as long-term debt.


<PAGE>

In  addition,  the Company  continues  to classify  as  long-term  debt the note
payable,  totaling $4,208,000,  which is due in full on June 30, 1997 because it
is the Company's  intention to pay this loan with  additional  proceeds from the
revolving credit agreement.

The Company's  debt-to-capital  ratio  (capital  defined as long-term  debt plus
stockholders'  equity)  was 36% at June 30,  1995  compared  to 18% at March 31,
1996. The increase in the ratio is due to the issuance of a convertible  note in
the amount of $25,000,000 for the purchase of DMI as well as additional  funding
drawn on the revolving  credit  agreement  during the quarter.  Cash provided by
operating  activities  was  $6,605,000  for the three months ended June 30, 1996
compared  to  $6,530,000  for the same  period a year  earlier.  In the  current
quarter,  $19,723,000  was used by  investing  activities  and  $10,185,000  was
provided by financing  activities.  Investing activities included $18,740,000 in
capital  expenditures  compared to  $10,481,000 in the prior year's  quarter.  A
significant  amount of the first  quarter  capital  expenditures  related to the
acquisition  of data  center  equipment  for the Polk  data  center  outsourcing
contract.  Management expects capital  expenditures to be substantially lower in
the second quarter of the fiscal year.  Financing activities included paying off
short-term  bank debt incurred  when the Company  acquired DMI and proceeds from
additional borrowings under the revolving credit agreement.

While the Company does not have any material contractual commitments for capital
expenditures,  additional  investments in facilities and computer equipment will
continue to be necessary to support the anticipated  growth of the business.  In
addition,  new outsourcing or facilities management contracts frequently require
substantial  up-front capital  expenditures in order to acquire existing assets.
Management   believes  that  the  combination  of  existing   working   capital,
anticipated  funds to be generated  through future  operations and the Company's
available  credit lines is sufficient to meet the  Company's  current  operating
needs as well as to fund the  anticipated  levels of  capital  expenditures.  If
additional  funds are required,  the Company would use existing  credit lines to
generate  cash,  followed by either  additional  borrowings to be secured by the
Company's  assets or the  issuance of  additional  equity  securities  in either
public  or  private  offerings.   Management   believes  that  the  Company  has
significant  unused  capacity  to raise  capital  which could be used to support
future growth.

Effective March 31, 1994 the Company sold substantially all of the assets of its
former Acxiom  Mailing  Services unit ("AMS") in exchange for the  assumption of
certain  liabilities,  $4,500,000  in cash,  a  mortgage  note  receivable,  and
$1,000,000 of preferred stock issued by the buyer, MorCom, Inc. Additionally the
Company sold MorCom a software license to use certain of the Company's software.
In June, 1996, MorCom ceased operations.  The Company has established  valuation
reserves  for the full  amount of the  software  license  receivable,  preferred
stock,  and  trade  accounts  receivable  and is  currently  evaluating  various
alternatives related to the property.  Management believes that any further loss
associated with this event will not be material to the financial statements.


<PAGE>

Form 10-Q

                               ACXIOM CORPORATION
                           PART II - OTHER INFORMATION

Item 4.    Submission of Matters to a Vote of Security Holders

           The Annual  Meeting of  Shareholders  of the Company was held on July
           24, 1996. The following matters were voted upon at the meeting:

                  (1)      Shareholders   approved   the   election   of   three
                           directors. Voting results for each individual nominee
                           were as follows:  William T.  Dillard II,  21,421,690
                           votes for and  185,218  withheld;  Harry C.  Gambill,
                           21,418,167 votes for and 188,741 withheld; and Walter
                           V. Smiley, 21,605,513 votes for and 1,395 withheld.

                  (2)      Shareholders  approved an amendment to the  Company's
                           Certificate of  Incorporation  to increase the number
                           of authorized  shares of common stock, $.10 par value
                           per  share,  from  60,000,000  to  200,000,000,  with
                           18,708,820   votes  for,   3,183,989  votes  against,
                           478,931 votes withheld, and no broker non-votes.

Item 6.    Exhibits and Reports on Form 8-K

           (a)    Exhibits:

                  3(i)     Amended and Restated Certificate of Incorporation

                  10       Amended and Restated Key Associate Stock Option  Plan
                           of Acxiom Corporation

                  27       Financial Data Schedule

           (b)    Reports on Form 8-K filed during the first quarter:

                  A report was filed on May 14, 1996, as amended by a Form 8-K/A
                  filed on July 12,  1996,  which  reported the  acquisition  of
                  substantially  all of the  assets  and  assumption  of certain
                  liabilities of Direct Media/DMI, Inc.


<PAGE>

Form 10-Q


                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          Acxiom Corporation


Dated:  August 13, 1996
                                          By:      /s/ Robert S. Bloom
                                             ----------------------------------
                                             (Signature)
                                             Robert S. Bloom
                                             Chief Financial Officer
                                             (Chief Accounting Officer)



<PAGE>


                                  EXHIBIT INDEX

                              Exhibits to Form 10-Q

Exhibit Number                                        Exhibit

3(i)                       Amended and Restated Certificate of Incorporation

10                         Amended and Restated Key Associate Stock Option  Plan
                           of Acxiom Corporation

27                         Financial Data Schedule







EXHIBIT 3(i)

                              AMENDED AND RESTATED
                          CERTIFICATE OF INCORPORATION
                                       OF
                               ACXIOM CORPORATION


         Acxiom Corporation (the "Corporation),  acting pursuant to Sections 245
and 242 of the General  Corporation Law of the State of Delaware,  hereby adopts
the following Amended and Restated  Certificate of Incorporation.  The following
Amended and Restated Certificate of Incorporation amends, restates,  integrates,
and  supersedes,  in its  entirety,  the Amended  and  Restated  Certificate  of
Incorporation of Acxiom Corporation originally filed with the Delaware Secretary
of State on August 21,  1995.  The original  Certificate  of  Incorporation  was
incorporated under the name of CCX NETWORK, INC. on September 28, 1983.

         FIRST:  NAME.  The name of the Corporation is:

                               ACXIOM CORPORATION

         SECOND:  REGISTERED AGENT AND OFFICE.  The address of the Corporation's
registered  office in the State of Delaware is Corporation  Trust  Center,  1209
Orange  Street,  Wilmington,  Delaware  19801,  in the County of Newcastle.  The
name of the Corporation's  registered agent at such  address is The  Corporation
Trust Company.

         THIRD:  PURPOSES.  The purpose or purposes for which the Corporation is
organized are:

         (a) To own,  operate,  sell,  lease  and  otherwise  deal in goods  and
services  related  to data  processing,  letter  services,  electronic  computer
operations,  business machines, forms and procedures;  to buy, rent, sell, lease
and otherwise deal in computers.

         (b) To borrow money in such amount,  for such times and upon such terms
and conditions as is deemed wise and expedient; from time to time to draw, make,
accept, endorse,  discount, execute and issue promissory notes, drafts, bills of
exchange,  warrants,  bonds,  debentures and other  negotiable and  transferable
instruments,  and evidences, as well as to secure the same by mortgages, pledge,
deed of trust, or otherwise.

         (c)  To  have  one  or  more  offices,  to  carry  on all or any of its
operations  and  business,  and  without  restriction  or limit as to  amount to
purchase or otherwise  acquire,  hold, own,  mortgage,  sell,  lease,  convey or
otherwise dispose of real and personal property of every class and description.

         (d) To enter  into,  make and perform  contracts  of any and every kind
with any person, firm, corporation, association, partnership or body politic.

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         (e) To own,  purchase,  lease,  or  otherwise  acquire  lands  and real
estate,  and to sell and develop lands and real estate, and to equip and operate
buildings and  structures  of every kind and  character  for the  manufacturing,
storing and protection of goods and properties of every character and kind.

         (f) To  conduct,  promote or engage in any lawful act or  activity  for
which  corporations  may be organized  under the General  Corporation Law of the
State of Delaware.

         FOURTH:  AUTHORIZED  SHARES.  The total number of shares of stock which
the Corporation shall have authority to issue is:

                  Two hundred million (200,000,000) shares of Common Stock,  ten
                  cents ($.10) Par Value per common share.

                  One million  (1,000,000) shares of Preferred Stock, one dollar
                  ($1.00) Par Value per preferred  share. The Board of Directors
                  of the  Corporation  is authorized to provide for the issuance
                  of shares of Preferred  Stock in series and to establish  from
                  time to time the number of shares to be  included in each such
                  series and to fix the  designation,  powers,  preferences  and
                  rights   of  the   shares  of  each   such   series   and  the
                  qualifications, limitations and restrictions thereof.

         FIFTH:  DURATION.  The Corporation is to have perpetual existence.

         SIXTH:  DIRECTORS.

         (a) Number,  Election and Terms of  Directors.  The number of directors
shall be not less than three (3) nor more than fifteen (15)  persons.  The exact
number of directors of the  Corporation  shall be fixed from time to time by the
Board of Directors.  The directors  shall be classified with respect to the time
for which they  severally  hold office into three  classes,  as nearly  equal in
number as possible,  one class to hold office  initially  for a term expiring at
the annual  meeting of  stockholders  to be held in 1991,  another class to hold
office initially for a term expiring at the annual meeting of stockholders to be
held in 1992, and another class to hold office  initially for a term expiring at
the annual meeting of  stockholders to be held in 1993, with the members of each
class to hold office until their  successors are elected and qualified.  At each
annual meeting of the  stockholders  of the  Corporation,  the successors to the
class of directors  whose term expires at that meeting  shall be elected to hold
office for a term  expiring at the annual  meeting of  stockholders  held in the
third year following the year of their  election.  If the number of directors is
changed,  any increase or decrease shall be apportioned  among the classes so as
to maintain  the number of  directors in each class as nearly equal as possible,
but in no case shall a decrease in the number of  directors  shorten the term of
any incumbent director.

         (b)      Manner of Election.  Elections  of  directors  need  not be by
written ballot unless the Bylaws of the Corporation shall so provide.

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         (c) Stockholder Nomination of Director Candidates and Advance Notice of
Matters to Be Brought Before an Annual Meeting. Advance notice of nominations by
stockholders  of persons  for  election  to the Board of  Directors  and advance
notice of matters to be brought before an annual meeting by  shareholders  shall
be given in the manner provided in the Bylaws.

         (d)  Newly  Created   Directorships   and   Vacancies.   Newly  created
directorships  resulting  from any increase in the number of  directors  and any
vacancies  in  the  Board  of  Directors  resulting  from  death,   resignation,
disqualification,  removal  or  other  cause  shall  be  filled  solely  by  the
affirmative vote of a majority of the remaining  directors then in office,  even
though less than a quorum of the Board of  Directors.  Any  director  elected in
accordance  with the proceeding  sentence shall hold office for the remainder of
the full  term of the  class of  directors  in which  the new  directorship  was
created or the vacancy  occurred and until such director's  successor shall have
been elected and qualified.  No decrease in the number of directors constituting
the Board of Directors shall shorten the term of any incumbent director.

         (e) Removal of Directors.  No director  shall be removed from the Board
of  Directors  by action  of the  stockholders  of the  Corporation  during  his
appointed term other than for cause. For purposes hereof, cause shall mean final
conviction of a felony, unsound mind, adjudication of bankruptcy,  nonacceptance
of office, or conduct prejudicial to the interest of the Corporation.

         (f) Scope.  The  provisions  of this  Article  shall  apply only to the
holders of Common  Stock.  Accordingly,  this  Article  shall in no way limit or
restrict the authority of the Board of Directors to fix the designation,  power,
preferences  and  rights of shares of  Preferred  Stock and the  qualifications,
limitations and restrictions thereof.

         SEVENTH:  MEETINGS OF HOLDERS OF COMMON STOCK AND ACTION BY HOLDERS  OF
COMMON STOCK WITHOUT A MEETING.

         (a)      Place of Meetings.  Meetings of holders of Common Stock may be
held within or without the State of Delaware, as the Bylaws may provide.

         (b)      Special  Meetings.  Special  meetings of the holders of Common
Stock  may  be called  by such  person or  persons as  may be authorized  by the
Bylaws.

         (c) Stockholder Action. Any action required or permitted by the General
Corporation  Law of the State of Delaware to be taken at a meeting of holders of
Common  Stock may be taken  without a meeting if one or more  written  consents,
setting  forth the  action so taken,  shall be signed by all of the  holders  of
Common Stock  entitled to vote with respect to the subject matter  thereof.  The
consents signed under this provision,  taken together, shall have the same force
and effect as a unanimous vote of the holders of Common Stock.

         EIGHTH:  LOCATION OF BOOKS AND  RECORDS.  The books and  records of the
Corporation may be kept (subject to any  provision  contained  in the  statutes)
outside  the State of Delaware at such place or places as may be designated from
time to time by the Board of Directors in the Bylaws of the Corporation.

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         NINTH:  BYLAWS. The Board of Directors shall have power to make, alter,
amend and repeal the Bylaws,  except so far as Bylaws  adopted by the holders of
Common Stock shall  otherwise  provide.  Notwithstanding  the  foregoing,  Bylaw
provisions  relating to  informal  action by holders of Common  Stock  without a
meeting, nomination of director candidates by holders of Common Stock, notice of
matters to be brought before an annual  meeting by holders of Common Stock,  the
number,  election and terms of directors elected by holders of Common Stock, the
removal  of  directors  elected  by  holders  of Common  Stock,  the  filling of
vacancies  on the Board of  Directors  created by an  increase  in the number of
directors or by the death, resignation, removal or disqualification of directors
elected by the  holders of Common  Stock,  and the manner of calling and persons
authorized  to call  special  meetings  of holders of Common  Stock shall not be
altered,  amended or repealed, and no provisions inconsistent therewith shall be
adopted,  without (i) the approval of a majority of the Disinterested Directors,
as defined in  Article  ELEVENTH  hereof,  or (ii) the  affirmative  vote of the
holders of at least eighty percent (80%) of the votes entitled to be cast by the
holders of Common Stock.

         TENTH:  FAIR PRICE PROVISION.

         (a)      Vote Required for Certain Business Combinations.

                  1.       Higher Vote  for Certain  Business  Combinations.  In
         addition to any affirmative vote required  by law or  this Amended  and
         Restated   Certificate  of   Incorporation,  and  except  as  otherwise
         expressly provided in Section (b) of this Article,

                           (A) any merger or consolidation of the Corporation or
                  any   Subsidiary  (as   hereinafter   defined)  with  (i)  any
                  Interested  Stockholder (as  hereinafter  defined) or (ii) any
                  other person (whether or not itself an Interested Stockholder)
                  which is, or after such merger or  consolidation  would be, an
                  Affiliate   (as   hereinafter   defined)   of  an   Interested
                  Stockholder; or

                           (B) any  sale,  lease,  exchange,  mortgage,  pledge,
                  transfer or other  disposition (in one transaction or a series
                  of transactions) to or with any Interested  Stockholder or any
                  Affiliate of any  Interested  Stockholder of any assets of the
                  Corporation or any Subsidiary  having an aggregate Fair Market
                  Value of $10,000,000 or more; or

                           (C) the  issuance or transfer by the  Corporation  or
                  any   Subsidiary   (in  one   transaction   or  a  series   of
                  transactions)  of any  securities  of the  Corporation  or any
                  Subsidiary to any  Interested  Stockholder or any Affiliate of
                  any Interested Stockholder in exchange for cash, securities or
                  other property (or a combination  thereof) having an aggregate
                  Fair Market Value of $10,000,000 or more; or

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                           (D)  the adoption  of any plan  or  proposal  for the
                  liquidation  or dissolution of the Corporation  proposed by or
                  on behalf  of any  Interested  Stockholder or any Affiliate of
                  any Interested Stockholder; or

                           (E)  the  adoption  of any  plan  of  share  exchange
                  between the  Corporation or any Subsidiary with any Interested
                  Stockholder  or any other person which is, or after such share
                  exchange would be, an Affiliate of any Interested Stockholder;
                  or

                           (F) any reclassification of securities (including any
                  reverse stock split), or  recapitalization of the Corporation,
                  or any merger or  consolidation of the Corporation with any of
                  its Subsidiaries or any other transaction (whether or not with
                  or into or  otherwise  involving  an  Interested  Stockholder)
                  which has the effect,  directly or  indirectly,  of increasing
                  the proportionate share of the outstanding shares of any class
                  of Equity Security (as hereinafter defined) of the Corporation
                  or any Subsidiary (as hereinafter  defined) or the Corporation
                  or any Subsidiary which is directly or indirectly owned by any
                  Interested  Stockholder  or any  Affiliate  of any  Interested
                  Stockholder;

shall  require the  affirmative  vote of the holders of at least eighty  percent
(80%) of the votes  entitled  to be cast by the  holders of Common  Stock.  Such
affirmative vote shall be required  notwithstanding the fact that no vote may be
required,  or  that  a  lesser  percentage  may be  specified,  by law or in any
agreement with any national securities exchange or otherwise.

                  2.  Definition of "Business  Combination".  The term "Business
         Combination"  used in this Article shall mean any transaction  which is
         referred to in any one or more of clauses (A) through (F) of  Paragraph
         1 of this Section (a).

         (b) When Higher Vote is Not Required.  The provisions of Section (a) of
this Article shall not be applicable to any particular Business Combination, and
such  Business  Combination  shall  require  only  such  affirmative  vote as is
required by law and any other provision of this Amended and Restated Certificate
of Incorporation,  if all of the conditions specified in either of the following
paragraphs 1 and 2 are met:

                  1.       Approval  by  Disinterested  Directors.  The Business
         Combination shall have been approved by a majority of the Disinterested
         Directors (as hereinafter defined).

                  2.       Price  and  Procedure   Requirements.   All  of   the
         following conditions shall have been met:

                           (A) The  aggregate  amount  of the  cash and the Fair
                  Market  Value (as  hereinafter  defined) as of the date of the
                  consummation  of the  Business  Combination  of  consideration
                  other than cash to be received  per


<PAGE>

                  share by holders of Common Stock in such Business  Combination
                  shall be at least equal to the higher of the following:

                                    (i) (if  applicable)  the  highest per share
                           price (including any brokerage commissions,  transfer
                           taxes  and  soliciting  dealers'  fees)  paid  by the
                           Interested Stockholder for any shares of Common Stock
                           acquired  by  it  (a)  within  the  two-year   period
                           immediately prior to the first public announcement of
                           the terms of the proposed  Business  Combination (the
                           "Announcement  Date")  or (b) in the  transaction  in
                           which it became an Interested Stockholder,  whichever
                           is higher; and

                               (ii) the Fair  Market  Value  per share of Common
                           Stock  on the  Announcement  Date  or on the  date on
                           which the Interested Stockholder became an Interested
                           Stockholder  (such latter date is referred to in this
                           Article as the  "Determination  Date"),  whichever is
                           higher.

                           (B) The  aggregate  amount  of the  cash and the Fair
                  Market  Value  as of  the  date  of  the  consummation  of the
                  Business  Combination of  consideration  other than cash to be
                  received  per share by holders of shares of any other class of
                  outstanding  stock  shall be at least  equal to the highest of
                  the following (it being intended that the requirements of this
                  paragraph  2(B) shall be  required  to be met with  respect to
                  every  class  of  outstanding   stock,   whether  or  not  the
                  Interested Stockholder has previously acquired any shares of a
                  particular class of stock):

                                    (i) (if  applicable)  the  highest per share
                           price (including any brokerage commissions,  transfer
                           taxes  and  soliciting  dealers'  fees)  paid  by the
                           Interested  Stockholder  for any shares of such class
                           of  stock  acquired  by it (a)  within  the  two-year
                           period  immediately prior to the Announcement Date or
                           (b)  in  the   transaction  in  which  it  became  an
                           Interested Stockholder, whichever is higher;

                                    (ii)    (if    applicable)    the    highest
                           preferential amount per share to which the holders of
                           shares  of such  class of stock are  entitled  in the
                           event of any voluntary  liquidation,  dissolution  or
                           winding up of the Corporation; and

                                    (iii)  the Fair  Market  Value  per share of
                           such  class of stock on the  Announcement  Date or on
                           the Determination Date, whichever is higher.

<PAGE>

                           (C) The  consideration to be received by holders of a
                  particular class of outstanding stock (including Common Stock)
                  shall  be in  cash  or in the  same  form  as  the  Interested
                  Stockholder  has  previously  paid for shares of such class of
                  stock.  If the Interested  Stockholder  has paid for shares of
                  any class of stock with varying  forms of  consideration,  the
                  form of consideration  for such class of stock shall be either
                  cash or the form used to acquire the largest  number of shares
                  of such class of stock  previously  acquired  by it. The price
                  determined in accordance  with paragraph 2(A) and 2(B) of this
                  Section (b) shall be subject to appropriate  adjustment in the
                  event of any  stock  dividend,  stock  split,  combination  of
                  shares or similar event.

                           (D) After such  Interested  Stockholder has become an
                  Interested  Stockholder and prior to the  consummation of such
                  Business Combination:  (i) except as approved by a majority of
                  the Disinterested Directors,  there shall have been no failure
                  to  declare  and pay at the  regular  date  therefor  any full
                  quarterly   dividends  (whether  or  not  cumulative)  on  any
                  outstanding  stock having  preference over the Common Stock as
                  to dividends or upon  liquidation;  (ii) there shall have been
                  (a) no reduction  in the annual rate of dividends  paid on the
                  Common Stock  (except as necessary to reflect any  subdivision
                  of the Common Stock),  except as approved by a majority of the
                  Disinterested  Directors,  and (b) an  increase in such annual
                  rate of dividends as necessary to reflect any reclassification
                  (including   any  reverse  stock   split),   recapitalization,
                  reorganization or any similar transaction which has the effect
                  of  reducing  the number of  outstanding  shares of the Common
                  Stock,  unless the failure so to increase  such annual rate is
                  approved by a majority  of the  Disinterested  Directors;  and
                  (iii) such  Interested  Stockholder  shall have not become the
                  beneficial  owner of any  additional  shares of  Common  Stock
                  except  as  part  of the  transaction  which  results  in such
                  Interested Stockholder becoming an Interested Stockholder.

                           (E) After such  Interested  Stockholder has become an
                  Interested Stockholder,  such Interested Stockholder shall not
                  have  received the  benefit,  directly or  indirectly  (except
                  proportionately  as a  stockholder),  of any loans,  advances,
                  guarantees,  pledges or other financial  assistance or any tax
                  credits or other tax advantages provided by the Corporation or
                  any  Subsidiary  whether in  anticipation  of or in connection
                  with such Business Combination or otherwise.

                           (F) A proxy or information  statement  describing the
                  proposed   Business   Combination   and  complying   with  the
                  requirements  of  the  Securities  Exchange  Act of  1934,  as
                  amended,  and the rules  and  regulations  thereunder  (or any
                  subsequent   provisions   replacing   such   Act,   rules   or
                  regulations)  shall be mailed to  public  stockholders  of the

<PAGE>

                  Corporation at least 30 days prior to the consummation of such
                  Business Combination (whether or not such proxy or information
                  statement  is  required  to be mailed  pursuant to such Act or
                  subsequent provisions).

         (c)      Certain Definitions.  For the purpose of this Article:

                  1.       A  "person"  shall   mean   any   individual,   firm,
         corporation or other entity.

                  2.       "Interested Stockholder" shall mean any person (other
         than the Corporation or any Subsidiary) who or which:

                           (A)  is the beneficial owner, directly or indirectly,
                  of 5%  or  more of  the voting power of the outstanding Common
                  Stock; or

                           (B) is an  Affiliate  of the  Corporation  and at any
                  time within the two-year period  immediately prior to the date
                  in question was the beneficial owner,  directly or indirectly,
                  of 5% or more of the  voting  power  of the  then  outstanding
                  Common Stock; or

                           (C) is an assignee of or has  otherwise  succeeded to
                  any shares of Common  Stock  which were at any time within the
                  two-year  period  immediately  prior to the  date in  question
                  beneficially  owned  by any  Interested  Stockholder,  if such
                  assignment or succession  shall have occurred in the course of
                  a transaction or series of transactions not involving a public
                  offering  within the meaning of the Securities Act of 1933, as
                  amended.

                  3.       A person shall be a  "beneficial owner" of any Common
                  Stock:

                           (A) which  such  person  or  any  of  its  Affiliates
                  or  Associates  (as  hereinafter  defined)  beneficially  owns
                  directly or indirectly; or

                           (B) which  such  person or any of its  Affiliates  or
                  Associates has (i) the right to acquire (whether such right is
                  exercisable  immediately  or only after the  passage of time),
                  pursuant to any  agreement,  arrangement or  understanding  or
                  upon the  exercise  of  conversion  rights,  exchange  rights,
                  warrants or options,  or otherwise,  or (ii) the right to vote
                  pursuant to any agreement, arrangement or understanding; or

                           (C)  which  are  beneficially   owned,   directly  or
                  indirectly,  by any other person with which such person or any
                  of its Affiliates or Associates has any agreement, arrangement
                  or understanding for the purpose of acquiring, holding, voting
                  or disposing of any shares of Common Stock.

<PAGE>

                  4. For the  purpose  of  determining  whether  a person  is an
         Interested Stockholder pursuant to paragraph 2 of this Section (c), the
         number of shares of Common Stock deemed to be outstanding shall include
         shares deemed owned through  application of paragraph 3 of this Section
         (c) but shall not include any other shares of Common Stock which may be
         issuable pursuant to any agreement,  arrangement or  understanding,  or
         upon exercise of conversion rights, warrants or options, or otherwise.

                  5.  "Affiliate"  or  "Associate"  shall  have  the  respective
         meanings  ascribed to such terms in Rule 12b-2 of the General Rules and
         Regulations under the Securities  Exchange Act of 1934, as in effect on
         January 1, 1990.

                  6.  "Disinterested  Director" means any member of the Board of
         Directors who is unaffiliated with the Interested Stockholder and was a
         member of the Board of Directors  prior to the time that the Interested
         Stockholder  became an Interested  Stockholder,  and any successor of a
         Disinterested   Director  who  is  unaffiliated   with  the  Interested
         Stockholder and is recommended to succeed a Disinterested Director by a
         majority of Disinterested Directors then on the Board of Directors.

                  7.       "Equity  Security"  shall have the  meaning  ascribed
         to  such term  in  Section 3(A)(11)  of the  Securities Exchange Act of
         1934, as in effect on January 1, 1990.

                  8. "Fair Market  Value" means:  (A) in the case of stock,  the
         highest  closing  sale  price  during  the  30-day  period  immediately
         preceding  the  date in  question  of a  share  of  such  stock  on the
         Composite Tape for New York Stock  Exchange-Listed  Stocks, or, if such
         stock is not  quoted  on the  Composite  Tape,  on the New  York  Stock
         Exchange,  or, if such  stock is not  listed on such  Exchange,  on the
         principal  United  States  securities  exchange  registered  under  the
         Securities  Exchange  Act of 1934,  as amended,  on which such stock is
         listed,  or,  if such  stock is not  listed on any such  exchange,  the
         highest  closing bid  quotation  with  respect to a share of such stock
         during the 30-day period preceding the date in question on the National
         Association of Securities Dealers,  Inc. Automated Quotations System or
         any system then in use, or if no such  quotations  are  available,  the
         fair  market  value on the date in question of a share of such stock as
         determined by a majority of the Disinterested  Directors in good faith;
         and (B) in the case of  property  other  than cash or  stock,  the fair
         market value of such  property on the date in question as determined by
         a majority of the Disinterested Directors in good faith.

                  9.  "Subsidiary"  means any corporation of which a majority of
         any class of Equity Security is owned,  directly or indirectly,  by the
         Corporation; provided, however, that for the purposes of the definition
         of Interested Stockholder set forth in paragraph 2 of this Section (c),
         the term "Subsidiary"


<PAGE>

         shall mean  only a  corporation of  which a  majority of each  class of
         Equity Security is owned,  directly or indirectly,  by the Corporation.

                  10.  In the  event of any  Business  Combination  in which the
         Corporation  survives,  the phrase "consideration other than cash to be
         received"  as used in  paragraphs  2(A) and (B) of section  (b) of this
         Article  EIGHTH  shall  include the shares of Common  Stock  and/or the
         shares of any other class of outstanding  stock retained by the holders
         of such shares.

         (d) Powers of the Board of Directors. A majority of the Directors shall
have the power and duty to determine  for the purposes of this  Article,  on the
basis of  information  known to them after  reasonable  inquiry,  (1)  whether a
person is an  Interested  Stockholder,  (2) the number of shares of Common Stock
beneficially  owned by any  person,  (3)  whether  a person is an  Affiliate  or
Associate  of  another,  (4)  whether  the assets  which are the  subject of any
Business  Combination have, or the consideration to be received for the issuance
or transfer of securities by the  Corporation  or any Subsidiary in any Business
Combination  has, an  aggregate  Fair Market  Value of  $10,000,000  or more.  A
majority of the  Directors  shall have the further power to interpret all of the
terms and provisions of this Article.

         (e) No Effect on  Fiduciary  Obligations  of  Interested  Shareholders.
Nothing  contained  in this Article shall be construed to relieve any Interested
Stockholder from any fiduciary obligation imposed by law.

         ELEVENTH:  STOCKHOLDER  VOTE ON  EXTRAORDINARY  MATTERS.  Any merger or
consolidation  of the  Corporation  with any  other  person,  any  sale,  lease,
exchange,  mortgage, pledge, transfer or other disposition by the Corporation of
its property or assets, and any dissolution or liquidation of the Corporation or
revocation  thereof  that the General  Corporation  Law of the State of Delaware
requires  be  approved  by the  holders of Common  Stock must be approved by the
affirmative vote of the holders of at least sixty-six and two-thirds percent (66
2/3%) of the votes entitled to be cast by the holders of Common Stock.

         TWELFTH:  LIMITATION OF DIRECTOR LIABILITY.

         (a) To the fullest extent  permitted by the General  Corporation Law of
the  State of  Delaware,  as the same  exists or may  hereafter  be  amended,  a
director  of the  Corporation  shall  not be liable  to the  Corporation  or its
stockholders for monetary damages for breach of fiduciary duty as a director.

         (b) Any  repeal  or  modification  of the  foregoing  paragraph  by the
stockholders  of the  Corporation  shall  not  adversely  affect  any  right  or
protection of a director of the Corporation  existing at the time of such repeal
or modification.

         THIRTEENTH:  INDEMNIFICATION OF DIRECTORS,  OFFICERS AND EMPLOYEES. Any
person who was or is a party or is threatened  to be a party to any  threatened,
pending or  completed  action,  suit or  proceeding,  whether  civil,  criminal,

<PAGE>

administrative or investigative (including any action or suit by or in the right
of the  Corporation  to procure a  judgment  in its favor) by reason of the fact
that he is or was a director,  officer, employee or agent of the Corporation, or
is or was serving at the  request of the  Corporation  as a  director,  officer,
employee or agent of another Corporation,  partnership,  joint venture, trust or
other  enterprise,  shall be indemnified by the  corporation,  if, as and to the
extent  authorized  by the  laws of the  State  of  Delaware,  against  expenses
(including  the  attorneys'  fees),   judgments,   fines  and  amounts  paid  in
settlement,  actually and  reasonably  incurred by him, in  connection  with the
defense or settlement of such action,  suit,  investigation  or proceeding.  The
indemnification  expressly  provided by statute in a specific  case shall not be
deemed  exclusive  of any other  rights to which any person  indemnified  may be
entitled  under any lawful  agreement,  vote of  stockholders  or  disinterested
directors or  otherwise,  both as to action in his  official  capacity and as to
action in another capacity while holding such office, and shall continue as to a
person who has ceased to be a  director,  officer,  employee  or agent and shall
inure to the  benefit  of the  heirs,  executors  and  administrators  of such a
person.

         FOURTEENTH:  AMENDMENTS.  From  time  to  time  any  of the  provisions
of  this  Amended  and  Restated  Certificate  of Incorporation  may be amended,
altered or repealed, and other provisions authorized by the laws of the State of
Delaware at the time in force may be added or  inserted by the  affirmative vote
of the holders of at least a majority  of the votes  entitled  to be cast by the
holders of the  outstanding  stock of the  Corporation entitled to vote thereon;
provided,  however,  the  affirmative  vote of  the holders  of at  least eighty
percent (80%) of the votes  entitled  to be cast by the holders of Common  Stock
shall be  required to alter, amend,  repeal, or adopt any provision inconsistent
with Articles SIXTH, SEVENTH, NINTH, TENTH and FOURTEENTH hereof.

<PAGE>

         The above Amended and Restated Certificate of Incorporation was adopted
and  approved by the Board of Directors  of the  Corporation  on the 29th day of
May, 1996 and by the stockholders of the  Corporation,  in the manner and by the
vote  prescribed by Section 242 of the General  Corporation  Law of the State of
Delaware, this 24th day of July, 1996.


                                         /s/ Charles D. Morgan, Jr.
                                       ------------------------------------
                                       Charles D. Morgan, Jr.,
                                       Chairman of the Board, CEO and President
ATTEST:

 /s/ Catherine L. Hughes
- ---------------------------------
Catherine L. Hughes, Secretary




EXHIBIT 10

              AMENDED AND RESTATED KEY ASSOCIATE STOCK OPTION PLAN
                                       OF
                               ACXIOM CORPORATION
                               as of July 23, 1996


         1. Establishment,  Continuation,  and Purpose. On November 9, 1983, the
Board of Directors  (the  "Board") and the  shareholders  of Acxiom  Corporation
(formerly CCX Network,  Inc.) (the  "Company")  approved the adoption of the CCX
Network, Inc. Incentive Stock Option Plan and the CCX Network, Inc. Nonstatutory
Stock  Option Plan.  Such plans were amended and restated  effective as of April
22, 1987 so as to combine the two separate  plans into one plan (the "Plan") and
to comply  with  certain  provisions  of the Tax Reform Act of 1986.  Subsequent
amendments  were adopted on July 20, 1988;  January 30, 1991;  May 26, 1993; May
24, 1995 and July 23, 1996. The purpose of the Plan is to further the growth and
development  of the  Company  and  any  of  its  present  or  future  subsidiary
corporations,  as hereinafter  defined, by granting to certain key associates of
the Company and any subsidiary corporation, as an incentive and encouragement to
stock ownership, options to purchase shares of common stock of the Company, $.10
par value ("Common  Stock"),  thereby offering such key associates a proprietary
interest in the  Company's  business and a more direct  stake in its  continuing
welfare, and aligning their interests with those of the Company's stockholders.

         2.  Administration.  The Plan shall be administered by a committee (the
"Committee")  of no less than two  "disinterested"  (as that term is  defined in
Rule 16b-3 of the  Securities  Exchange  Act of 1934,  as amended  (the  "Act"))
members of the  Company's  Board of  Directors.  The  Committee is authorized to
grant options on behalf of the Company as hereinafter provided, to interpret the
Plan and  options  granted  pursuant  to the Plan,  and to make and  amend  such
regulations as it may deem appropriate.

         3. Grant of Options.  Options to purchase  shares of Common Stock shall
be  granted  on behalf of the  Company  by the  Committee  from time to time and
within the limits of the Plan. The Committee  shall determine the key associates
("Optionees" or "Participants") of the Company and of any subsidiary corporation
to whom  options are to be granted,  the number of shares to be granted to each,
the option  price,  the option  period(s),  and the number of shares that may be
exercised  during such option  period(s).  Options granted under the Plan may be
either  non-qualified  stock options or incentive  stock options,  as defined by
Section 422A of the Internal Revenue Code of 1986, as amended (the "Code").  The
Committee,  at the time each option is granted,  shall  designate such option as
either a non-qualified  stock option or an incentive stock option. Any incentive
stock option granted under the Plan must be  exerciseable  within ten (10) years
of the date upon  which it is  granted.  For  incentive  options  granted  after
December 31, 1986,  the aggregate  fair market value (as  determined at the time
the option is  granted)  of the stock with  respect to which  incentive  options
granted herein are  exerciseable  for the first time by any Optionee  during any
calendar  year (under all plans of the Company and its  subsidiaries)  shall not
exceed $100,000.

         4.  Shares  Subject  to the Plan.  The  shares  which  may  be  granted
pursuant to the Plan shall be authorized and unissued shares of Common Stock not
exceeding in the aggregate 7,600,000 shares.

         5.  Eligible  Participants.  All key  associates of the Company and any
subsidiary  corporation of the Company shall be eligible to receive  options and
thereby  become  Participants  in the Plan. In granting  options,  the Board may
include or exclude previous  Participants in the Plan. As used herein, the terms
"subsidiary  corporation"  and  "parent  corporation"  shall mean a  "subsidiary
corporation" or "parent corporation" as defined in Section 425 of the Code.

<PAGE>

         For purposes of this Plan, a "key  associate"  shall mean  employees of
the  Company or its  affiliates,  directors,  officers  (whether or not they are
directors),  independent  contractors  and consultants who render those types of
services which tend to contribute materially to the success of the Company or an
affiliate or which reasonably may be anticipated to contribute materially to the
future success of the Company or an affiliate.

No executive  officer named in the Summary  Compensation  Table of the Company's
then current Proxy  Statement  shall be eligible to receive in excess of 300,000
options in any three-year period.

         6.  Option  Price.  (a) The  price  for  each  share  of  Common  Stock
purchasable  under  any  incentive  option  shall be not less  than one  hundred
percent  (100%) of the fair  market  value  per share on the date of grant.  The
price for each share of Common Stock purchasable under any non-qualified  option
shall be any price determined by the Committee in its sole discretion.  All such
prices  shall be subject to  adjustment  as provided for in paragraph 17 hereof.
For  purposes of  determining  the fair market  value of the Common  Stock,  the
following rules shall apply:

                  (i) If the Common  Stock is at the time  listed or admitted to
         trading on any stock  exchange,  then the fair  market  value  shall be
         either (a) the closing  sales price of the Common  Stock on the date in
         question on the  principal  exchange on which the Common  Stock is then
         listed or admitted to trading, or (b) the average bid and ask price for
         the ten (10) trading days preceding the week during which the Committee
         grants options.  With respect to (a), if no reported sale of the Common
         Stock takes place on the date in  question on the  principal  exchange,
         then the  fair  market  value  shall be  determined  as of the  closest
         preceding date on which such principal exchange shall be have been open
         for business and shares of the Common Stock were traded.

                  (ii) If the Common Stock is not at the time listed or admitted
         to trading on a stock exchange, the fair market value shall be the mean
         between the closing bid and asked  quotations  for the Common  Stock on
         the date in question in the over-the-counter market, as such prices are
         reported  in a  publication  of  general  circulation  selected  by the
         Company and regularly reporting the market price of the Common Stock in
         such market.  If there are no bid and asked  quotations  for the Common
         Stock on such date,  the fair  market  value  shall be deemed to be the
         mean   between   the   closing   bid  and  asked   quotations   in  the
         over-the-counter  market  for the  Common  Stock  on the  closest  date
         preceding the date in question for which such quotations are available.

         (b) If any Optionee to whom an incentive  option is to be granted under
the Plan is on the date of grant the owner of stock (as determined under Section
425(d) of the Code)  possessing more than 10% of the total combined voting power
of all classes of stock of the Company or any one of its subsidiaries,  then the
following special  provisions shall be applicable to any options granted to such
individual:

                           (i) The  option  price  per  share  of  Common  Stock
                  subject to such option shall not be less than 110% of the fair
                  market  value  of one  share  of  Common  Stock on the date of
                  grant; and

                           (ii) The  option shall not have a term in  excess  of
                  five (5) years from the date of grant.

<PAGE>

         7.       Exercise  Period.  Subject  to  paragraph  18, the period  for
exercising an option (the "Exercise Period") shall be such period of time as may
be designated by the Committee at the time of grant, except that:

                  (a) If a Participant  retires during the Exercise Period, such
         option shall be exerciseable only during the three months following the
         effective date of  retirement,  but in no event after the expiration of
         the Exercise  Period,  unless the Committee in its discretion  provides
         otherwise.

                  (b) If a  Participant  terminates  his or  her  employment  by
         reason of disability, such option shall be exerciseable only during the
         six  months  following  such  termination,  but in no event  after  the
         expiration  of  the  Exercise  Period,  unless  the  Committee  in  its
         discretion provides otherwise.

                  (c) If a  Participant  dies during the Exercise  Period,  such
         option shall be exerciseable by the executors, administrators, legatees
         or  distributees  of the  Participant's  estate  only during the twelve
         months  following  the  date  of  death,  but  in no  event  after  the
         expiration  of  the  Exercise  Period,  unless  the  Committee  in  its
         discretion provides otherwise.

                  (d) If a Participant  ceases to be an associate of the Company
         for any cause other than retirement,  disability or death,  such option
         shall be  exerciseable  only  during the three  months  following  such
         termination,  but in no event  after  the  expiration  of the  Exercise
         Period, unless the Committee in its discretion provides otherwise.

         The maximum  duration of any incentive  stock option  granted under the
Plan shall be ten (10) years from the date of grant,  although  such options may
be  granted  for a lesser  duration.  The  Committee  shall  have  the  right to
accelerate,   in  whole  or  in  part,  from  time  to  time,  conditionally  or
unconditionally,   a  Participant's   rights  to  exercise  any  option  granted
hereunder.

         8. Exercise of Option. Subject to paragraphs 7(a), 7(b), 7(c), 7(d) and
18, an option  may be  exercised  at any time and from time to time  during  the
Exercise Period. If one of the events referred to in paragraphs 7(a), 7(b), 7(c)
or 7(d) occurs, the option shall be exerciseable (subject to paragraph 18) under
this paragraph 8 during the three months  following  retirement,  during the six
months following  termination by reason of disability,  during the twelve months
following death, or during the three months following  termination for any other
reason,  only as to the  number of  shares,  if any,  as to which the option was
exerciseable  immediately prior to said retirement,  disability,  death or other
termination, unless the Committee in its discretion provides otherwise.

         Notwithstanding  the  foregoing,  with respect to any  incentive  stock
option granted under the Plan prior to January 1, 1987, no such incentive  stock
option shall be  exerciseable  by a Participant  while there is outstanding  any
other incentive stock option which was previously  granted to the Participant to
purchase  shares in the  Company or in a  corporation  which (at the time of the
granting of such option) is a parent or subsidiary  corporation  of the Company,
or is a predecessor  corporation of any such  corporation.  This provision shall
not apply to any options  granted after  December 31, 1986. For purposes of this
paragraph 8, any incentive  stock option shall be treated as  outstanding  until
such option is exercised in full or expires by reason of lapse of time.

         9. Payment for Shares. Full payment for shares purchased, together with
the amount of any tax or excise  due in  respect of the sale and issue  thereof,
shall  be made in such  form of  property  (whether  cash,  securities  or other
consideration) as may be acceptable to the


<PAGE>

Committee.  The Company will issue no certificates for shares until full payment
therefor  has been  made,  and a Participant  shall have none of the rights of a
shareholder  until  certificates for the  shares  purchased  are  issued  to him
or  her.  In  lieu of  cash, a Participant may pay for the shares purchased with
shares of the Company's Common Stock  having a fair  market  value  on the  date
upon  which  the  Participant  exercises  his or  her option equal to the option
price,  or with a combination of cash and  shares of Common  Stock  equal to the
aggregate  option  price.  For purposes of  determining  fair market value,  the
rules set forth in paragraph 6 shall apply.

         10. Withholding Taxes. The Company may require a Participant exercising
a  non-qualified  option  granted  hereunder  to  reimburse  the Company (or the
subsidiary which employs such  Participant) for taxes required by any government
to be withheld or otherwise  deducted and paid by such corporation in respect of
the issuance of the shares.  For purposes of determining  fair market value, the
rules set forth in Paragraph 6 shall apply.  A Participant  may elect to satisfy
such withholding requirements by any one of the following methods:

                  (a) A  Participant  may  request  that  the  Company  (or  the
         subsidiary which employs such Participant)  withhold from the number of
         shares which would otherwise be issued to the  Participant  that number
         of shares  (based upon the fair market value of the Common Stock on the
         date of exercise) which would satisfy the withholding  requirement.  If
         such an election is made, the Participant  must notify the Company that
         he or she is so  electing  either (i) six months  prior to the date the
         option  exercise  becomes  taxable  (which  will  either be the date of
         exercise or, if an election  under  Section  83(b) of the Code is made,
         six months  before  the date of  exercise),  or (ii)  during any period
         beginning on the third  business day  following the date upon which any
         quarterly  or annual  sales and  earnings  statement is released by the
         Company and ending on the  thirtieth  day  following the release of any
         such statement,  such notice  provisions being applicable only to those
         Participants  who are  "executive  officers," as defined in the Act, or
         directors of the Company.

                  (b) A  Participant  may  deliver  previously-owned  shares  of
         Common  Stock  (based upon the fair market value of the Common Stock on
         the date of exercise) in an amount which would satisfy the  withholding
         requirement.

                  (c) A  Participant  may deliver  cash in an amount which would
         satisfy the withholding requirement.

         11. Stock Appreciation  Rights. The Committee may, under such terms and
conditions  as it deems  appropriate,  authorize the surrender by an Optionee of
all or part of an  unexercised  option and authorize a payment in  consideration
therefor of an amount equal to the difference obtained by subtracting the option
price of the shares  then  subject to  exercise  under such option from the fair
market  value of the  Common  Stock  represented  by such  shares on the date of
surrender,  provided  that the  Committee  determines  that such  settlement  is
consistent  with the purpose of the Plan.  Such payment may be made in shares of
Common  Stock valued at their fair market value on the date of surrender of such
option or in cash, or partly in shares and partly in cash.  Acceptance of such a
surrender and the manner of payment shall be in the discretion of the Committee,
subject to the  limitations  contained  in Section  422A of the Code and Section
16b(3) of the Act. For purposes of determining  fair market value, the rules set
forth in Paragraph 6 shall apply.  If an option is surrendered  pursuant to this
Paragraph 11, the shares covered by the  surrendered  option will not thereafter
be available for grant under the Plan.

         12.  Loans or Guarantee  of Loans.  The  Committee  may  authorize  the
extension  of a loan to an  Optionee by the  Company  (or the  guarantee  by the
Company of a loan obtained by an


<PAGE>

Optionee  from  a third  party) in  order to  assist an  Optionee to exercise an
option granted under the Plan. The terms of any loans or  guarantees,  including
the interest  rate and terms of repayment,  will be subject to the discretion of
the Committee. Loans and guarantees may be granted without security, the maximum
credit available  being the  exercise price of the option  sought to be executed
plus any  federal  and state income tax  liability incurred upon exercise of the
option.

         13.     Nonassignability.   Each  option by  its terms  shall  not   be
transferable otherwise than by will or the laws of descent and distribution, and
shall be exerciseable during a Participant's lifetime only by him.

         14.  Conditions  to  Exercise  of Options.  The  Committee  may, in its
discretion, require as conditions to the exercise of options and the issuance of
shares thereunder either (a) that a registration  statement under the Securities
Act of 1933, as amended, with respect to the options and the shares to be issued
upon the exercise thereof, containing such current information as is required by
the Rules and Regulations under said Act, shall have become, and continue to be,
effective; or (b) that the Participant (i) shall have represented, warranted and
agreed, in form and substance  satisfactory to the Company,  both that he or she
is acquiring  the option and, at the time of exercising  the option,  that he or
she is acquiring the shares for his/her own account, for investment and not with
a view to or in  connection  with any  distribution;  (ii) shall have  agreed to
restrictions on transfer, in form and substance satisfactory to the Company; and
(iii) shall have agreed to an endorsement which makes  appropriate  reference to
such representations, warranties, agreements and restrictions both on the option
and on the certificate representing the shares.

         15. Conditions to Effectiveness of the Plan. No option shall be granted
or  exercised  if the grant of the option,  or the  exercise and the issuance of
shares pursuant thereto, would be contrary to law or the regulations of any duly
constituted authority having jurisdiction.

         16. Alteration, Termination, Discontinuance,  Suspension, or Amendment.
The Board,  in its discretion,  may alter,  terminate,  discontinue,  suspend or
amend the Plan at any time.  The Board  may not,  however,  without  shareholder
approval (except as provided below in paragraph 17), (i) materially increase the
maximum  number of shares  subject to the Plan,  (ii)  materially  increase  the
benefits accruing to Participants under the Plan, or (iii) materially modify the
requirements  as to eligibility  for  participation  in the Plan or, without the
consent  of the  affected  Participant,  change,  alter  or  impair  any  option
previously  granted to him under the Plan (except as provided below in paragraph
18). The Committee shall be authorized to amend the Plan and the options granted
thereunder  to permit the options to qualify as incentive  stock  options  under
Section 422A of the Code and the regulations promulgated thereunder.  The rights
and  obligations  under any option granted  before  amendment of the Plan or any
unexercised  portion of such option shall not be adversely affected by amendment
of the Plan or the option without the consent of the holder of the option.

         17.  Effect of Changes in Common Stock.  If the Company shall  combine,
subdivide  or  reclassify  the shares of Common  Stock which have been or may be
subject to the Plan, or shall declare thereon any dividend  payable in shares of
Common Stock,  or shall  reclassify or take any other action of a similar nature
affecting the Common Stock,  then the number and class of shares of Common Stock
which may  thereafter  become  subject to options (in the  aggregate  and to any
Participant)  shall be  adjusted  accordingly,  and,  in the case of each option
outstanding at the time of any such action, the number and class of shares which
may  thereafter  be  purchased  pursuant to such option and the option price per
share shall be adjusted to such extent as may be  determined by the Committee to
be necessary to preserve unimpaired the rights of the Participants, and each and
every such determination shall be conclusive and binding upon such Participants.

<PAGE>

         18.  Reorganization.  In case  of any  one or  more  reclassifications,
changes or exchanges of outstanding shares of Common Stock or other stock (other
than as provided in paragraph  17), or  consolidations  of the Company  with, or
mergers of the Company into other corporations,  or other  recapitalizations  or
reorganizations (other than transactions in which the Company continues to exist
and  which  do  not  result  in  any  reclassification  change  or  exchange  of
outstanding  shares  of the  Company),  or in case of any one or more  sales  or
conveyances  to  another  corporation  of  the  property  of the  Company  as an
entirety,  or substantially an entirety (any and all of which are referred to in
this  paragraph  18 as  "Reorganization(s)"),  the holder of each option then or
thereafter  outstanding  shall  have the  right,  upon any  subsequent  exercise
thereof,  to acquire the same kind and amount of securities  and property  which
such holder would then hold if such holder had exercised the option  immediately
before  the  first  of any  such  Reorganization,  and  continued  to  hold  all
securities  and  property  which came to such holder as a result of that and any
subsequent  Reorganization,  less all  securities  and property  surrendered  or
canceled pursuant to any of same, the adjustment rights in paragraph 17 and this
paragraph 18 being continuing and cumulative; provided, that notwithstanding any
provisions of paragraph 7 to the contrary, the Committee shall have the right in
connection  with any such  Reorganization,  upon not less than thirty (30) days,
written notice to the holders of outstanding  options, to terminate the Exercise
Period,  and in such event all  outstanding  options  (other than  options as to
which  one of  the  events  referred  to in  paragraph  7 has  occurred)  may be
exercised  only to the  extent  thereby  permitted,  in each case only at a time
prior to such Reorganization. A liquidation shall be deemed a Reorganization for
the foregoing purpose.

         19.      Use of Proceeds.  Proceeds  realized  from the  sale of Common
Stock  pursuant to options  granted  hereunder shall constitute general funds of
the Company.


<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>

THE  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION   EXTRACTED  FROM  THE
CONSOLIDATED  BALANCE  SHEETS AND  CONSOLIDATED  STATEMENTS  OF EARNINGS  AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                                                                         <C>
<PERIOD-TYPE>                                                             3-MOS
<FISCAL-YEAR-END>                                                   MAR-31-1997
<PERIOD-END>                                                        JUN-30-1996
<CASH>                                                                      536
<SECURITIES>                                                                  0
<RECEIVABLES>                                                            58,094
<ALLOWANCES>                                                              4,489
<INVENTORY>                                                                   0
<CURRENT-ASSETS>                                                         65,443
<PP&E>                                                                  171,606
<DEPRECIATION>                                                           68,783
<TOTAL-ASSETS>                                                          251,880
<CURRENT-LIABILITIES>                                                    40,274
<BONDS>                                                                  72,544
                                                         0
                                                                   0
<COMMON>                                                                  2,613
<OTHER-SE>                                                              124,044
<TOTAL-LIABILITY-AND-EQUITY>                                            251,880
<SALES>                                                                       0
<TOTAL-REVENUES>                                                         93,953
<CGS>                                                                         0
<TOTAL-COSTS>                                                            84,742
<OTHER-EXPENSES>                                                          1,492
<LOSS-PROVISION>                                                              0
<INTEREST-EXPENSE>                                                          818
<INCOME-PRETAX>                                                           6,901
<INCOME-TAX>                                                              2,656
<INCOME-CONTINUING>                                                       4,245
<DISCONTINUED>                                                                0
<EXTRAORDINARY>                                                               0
<CHANGES>                                                                     0
<NET-INCOME>                                                              4,245
<EPS-PRIMARY>                                                               .15
<EPS-DILUTED>                                                               .15

        

</TABLE>


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