ACXIOM CORP
10-Q, 1997-11-10
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q


(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 1997   OR


[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from ----- to -----

Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


                     DELAWARE                              71-0581897
         (State or Other Jurisdiction of                (I.R.S. Employer
          Incorporation or Organization)               Identification No.)

     P.O. Box 2000, 301 Industrial Boulevard,
                 Conway, Arkansas                          72033-2000
     (Address of Principal Executive Offices)              (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


    Indicate  by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                  Yes X       No

    The  number  of  shares  of  Common  Stock,  $ 0.10  par  value  per  share,
outstanding as of October 31, 1997 was 52,135,110.


<PAGE>


Form 10-Q
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

Company for which report is filed:

ACXIOM CORPORATION

The  consolidated  financial  statements  included  herein have been prepared by
Registrant,  without  audit,  pursuant  to  the  rules  and  regulations  of the
Securities  and  Exchange  Commission.   In  the  opinion  of  the  Registrant's
management,  however,  all  adjustments  necessary  for a fair  statement of the
results  for the  periods  included  herein  have been made and the  disclosures
contained herein are adequate to make the information  presented not misleading.
All such adjustments are of a normal recurring nature.


<PAGE>


Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

                                                 September 30,       March 31,
                                                     1997              1997
                                                  -----------       -----------
                 Assets
Current assets:
  Cash and cash equivalents                     $   5,832,000         2,721,000
  Trade accounts receivable, net                   72,562,000        70,636,000
  Refundable income taxes                                 ---         1,809,000
  Other current assets                             10,681,000         9,379,000
                                                  -----------       -----------
     Total current assets                          89,075,000        84,545,000
                                                  -----------       -----------
Property and equipment                            207,866,000       199,286,000
  Less - Accumulated depreciation and
    amortization                                   89,845,000        83,115,000
                                                  -----------       -----------
Property and equipment, net                       118,021,000       116,171,000
                                                  -----------       -----------
Software, net of accumulated amortization          18,778,000        18,627,000
Excess of cost over fair value of net assets
  acquired                                         37,298,000        38,297,000

Other assets                                       57,367,000        42,028,000
                                                  -----------       -----------
                                                $ 320,539,000       299,668,000
                                                  ===========       ===========
    Liabilities and Stockholders' Equity
Current liabilities:
  Short-term notes payable                                ---           158,000
  Current installments of long-term debt            3,814,000         3,923,000
  Trade accounts payable                           13,329,000        15,323,000
  Accrued interest                                  1,432,000         1,128,000
  Accrued payroll and related expenses              8,600,000         7,519,000
  Accrued royalties                                 1,310,000         2,047,000
  Other accrued expenses                           13,265,000         5,492,000
  Advances from customers                             454,000           519,000
  Income taxes                                      7,176,000               ---
                                                  -----------       -----------
    Total current liabilities                      49,380,000        36,109,000
                                                  -----------       -----------
Long-term debt, excluding current installments     75,857,000        87,120,000

Deferred income taxes                              17,324,000        17,324,000

Deferred revenue                                    4,395,000         3,018,000
                                                                 
Stockholders' equity:
  Preferred stock                                         ---               ---
  Common stock                                      5,315,000         5,274,000
  Additional paid-in capital                       65,272,000        61,322,000
  Retained earnings                               105,416,000        91,738,000
  Foreign currency translation adjustment              12,000           278,000
  Treasury stock, at cost                          (2,432,000)       (2,515,000)
                                                  -----------       -----------
  Total stockholders' equity                      173,583,000       156,097,000
                                                  -----------       -----------
Commitments and contingencies                   $ 320,539,000       299,668,000
                                                  ===========       ===========

See accompanying condensed notes to consolidated financial statements.



<PAGE>


Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                  For the Three Months Ended

                                                         September 30

                                                   1997               1996
                                                -----------        -----------

Revenue                                       $ 109,966,000         97,547,000
Operating costs and expenses:
  Salaries and benefits                          40,518,000         35,038,000
  Computer, communications and other equipment   15,561,000         15,572,000
  Data costs                                     21,201,000         17,871,000
  Other operating costs and expenses             18,578,000         16,682,000 
                                                -----------        -----------
    Total operating costs and expenses           95,858,000         85,163,000
                                                -----------        -----------
Income from operations                           14,108,000         12,384,000
                                                -----------        -----------
Other income (expense):
  Interest expense                               (1,470,000)          (906,000)
  Other, net                                        746,000         (1,294,000)
                                                -----------        -----------
                                                   (724,000)        (2,200,000)
                                                -----------        -----------

Earnings before income taxes                     13,384,000         10,184,000
Income taxes                                      5,019,000          3,921,000
                                                -----------        -----------

Net earnings                                  $   8,365,000          6,263,000
                                                ===========        ===========

Earnings per share                            $        0.14               0.11
                                                ===========        ===========

Weighted average shares outstanding              59,714,000         59,086,000
                                                ===========        ===========

See accompanying condensed notes to consolidated financial statements.


<PAGE>


Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                  For the Six Months Ended
                                                        September 30
                                                   1997               1996
                                                -----------        -----------

Revenue                                       $ 210,293,000        191,500,000
Operating costs and expenses:
  Salaries and benefits                          78,497,000         70,570,000
  Computer, communications and other equipment   30,490,000         28,393,000
  Data costs                                     41,889,000         36,652,000
  Other operating costs and expenses             35,094,000         34,290,000
                                                -----------        -----------
    Total operating costs and expenses          185,970,000        169,905,000
                                                -----------        -----------
Income from operations                           24,323,000         21,595,000
                                                -----------        -----------

Other income (expense):
  Interest expense                               (3,004,000)        (1,724,000)
  Other, net                                        566,000         (2,786,000)
                                                -----------        -----------
                                                 (2,438,000)        (4,510,000)
                                                -----------        -----------
Earnings before income taxes                     21,885,000         17,085,000

Income taxes                                      8,207,000          6,577,000
                                                -----------        -----------

Net earnings                                  $  13,678,000         10,508,000
                                                ===========        ===========

Earnings per share                            $        0.23               0.18
                                                ===========        ===========

Weighted average shares outstanding              59,454,000         58,796,000
                                                ===========        ===========

See accompanying condensed notes to consolidated financial statements.


<PAGE>


Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

                                                   For the Six Months Ended
                                                         September 30


                                                    1997               1996
                                                 ----------         ----------
Cash flows from operating activities:
  Net earnings                                 $ 13,678,000         10,508,000
  Non-cash operating activities:
    Depreciation and amortization                19,244,000         14,589,000
    Loss (Gain) on disposal or impairment
      of assets                                    (963,000)         2,100,000
    Provision for returns and doubtful accounts     520,000          1,561,000
    Changes in assets and liabilities:
      Accounts receivable                        (5,198,000)       (15,403,000)
      Other assets                              (10,297,000)           155,000
      Accounts payable and other liabilities     12,681,000           (865,000)
                                                 ----------         ----------
      Net cash provided by operating activities  29,665,000         12,645,000
                                                 ----------         ----------
Cash flows from investing activities:
  Sale of assets                                 15,682,000          1,151,000
  Cash acquired in pooling acquisition                  ---             21,000
  Development of software                        (5,479,000)        (2,960,000)
  Capital expenditures                          (24,504,000)       (33,349,000)
  Investments in joint ventures                  (4,853,000)               ---
                                                 ----------         ----------
  Net cash used by investing activities         (19,154,000)       (35,137,000)
                                                 ----------         ----------
Cash flows from financing activities:
  Proceeds from debt                             14,158,000         31,567,000
  Payments of debt                              (25,604,000)       (14,163,000)
  Sale of common stock                            4,074,000          2,441,000
                                                 ----------         ----------
    Net cash provided (used) by financing
      activities                                 (7,372,000)        19,845,000
                                                 ----------         ----------
    Effect of exchange rate changes on cash         (28,000)               ---
                                                 ----------         ----------

    Net increase (decrease) in cash and 
      short-term cash investments                 3,111,000         (2,647,000)
  Cash and short-term cash investments at
    beginning of period                           2,721,000          3,469,000
                                                 ----------         ----------
  Cash and short-term cash investments at
    end of period                              $  5,832,000            822,000
                                                 ==========         ==========
  Supplemental cash flow  information:
    Cash paid (received) during the period for:
      Interest                                 $  2,700,000          1,351,000
      Income taxes                                 (778,000)           975,000
                                                 ==========         ==========

See accompanying condensed notes to consolidated financial statements.


<PAGE>


Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Certain  note   information   has  been  omitted  because  it  has  not  changed
significantly  from  that  reflected  in  Notes 1  through  17 of the  Notes  to
Consolidated  Financial  Statements  filed as a part of Item 14 of  Registrant's
1997  Annual  Report  on Form 10-K as filed  with the  Securities  and  Exchange
Commission on June 30, 1997.



<PAGE>



                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   Included in other assets are unamortized  conversion costs in the amount of
     $22,150,000  and  $18,137,000  at  September  30, 1997 and March 31,  1997,
     respectively. These costs, incurred in connection with the conversion phase
     of  outsourcing  and  facilities  management  contracts  are  deferred  and
     amortized over the life of the contract.


2.   Long-term debt consists of the following:
                                                    September 30,    March 31,
                                                        1997           1997

     6.92% Senior notes due March 30, 2007,       $  30,000,000      30,000,000
     payable in annual installments of 
     $4,286,000 commencing March 30, 2001;
     interest is payable semi-annually

     3.12% Convertible note, interest and            25,000,000      25,000,000
     principal due April 30, 1999; 
     collateralized by letter of credit; 
     convertible at maturity into two million
     shares of common stock

     Unsecured revolving credit agreement            12,676,000      21,454,000

     9.75% Senior notes due May 1, 2000,              6,429,000       8,571,000
     payable in annual installments of
     $2,143,000 each May 1; interest is
     payable semi-annually

     Note payable due in monthly installments         3,889,000       4,031,000
     of principal and interest of $50,000 with
     remaining balance due June 30, 2002; 
     collateralized by real estate; floating
     interest rate

     Other notes and capital lease obligations        1,677,000       1,987,000
     payable                                         ----------      ----------

       Total long term debt                          79,671,000      91,043,000

     Less current installments                        3,814,000       3,923,000
                                                     ----------      ----------

     Long-term debt, excluding current            $  75,857,000      87,120,000
     installments                                    ==========      ==========

The floating rate note payable was  previously  due June 30, 1997,  but has been
refinanced  with the same  lender.  The  interest  rate is 2% above the  Federal
Reserve discount rate with a maximum rate of 8.75%.


<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



3.   Earnings per share  computations are based upon the weighted average number
     of shares  outstanding,  including the dilutive effect of stock options and
     warrants  and the  convertible  debt  issued  for the  purchase  of  Direct
     Media/DMI,   Inc.  ("DMI"), all  of  which  are  considered   common  stock
     equivalents.  For purposes of calculating  earnings per share, the interest
     expense on the convertible note is eliminated.  The calculation of earnings
     per share for the periods presented is as follows:

                                           For the six months ended September 30

                                                  1997                1996

     Net earnings                             $13,678,000          10,508,000
     Interest expense (net of tax effect)         222,000             222,000
                                               ----------          ----------
     Adjusted net earnings                    $13,900,000          10,730,000
                                               ==========          ==========

     Earnings per share                       $      0.23                0.18
                                               ==========          ==========

     Weighted average shares outstanding       59,454,000          58,796,000
                                               ==========          ==========



4.   Trade  accounts  receivable  are presented  net of allowances  for doubtful
     accounts,  returns,  and credits of $4,197,000  and $4,333,000 at September
     30, 1997 and March 31, 1997, respectively.

5.   Effective  August 22, 1997,  the Company sold certain assets of its Pro CD,
     Inc.  subsidiary  ("Pro CD") to CD-ROM  Technologies,  Inc., a wholly-owned
     subsidiary of American Business Information, Inc. (collectively "ABI"). ABI
     acquired the retail and direct  marketing  operations of Pro CD, along with
     compiled  telephone book data, for aggregate cash proceeds of  $18,000,000,
     which includes  consideration  for a compiled  telephone book data license.
     The Company also entered into a data license agreement with ABI under which
     the  Company  will  pay  ABI  $8,000,000  over  a  two-year  period,  and a
     technology   license  agreement  under  which  ABI  will  pay  the  Company
     $8,000,000 over a two-year period. In conjunction with the sale to ABI, the
     Company also recorded certain valuation and contingency reserves.  Included
     in other  income is the gain on  disposal  related to this  transaction  of
     $855,000.

6.   During the quarter ended  September 30, 1997,  the Company sold two parcels
     of property which were formerly used by its Acxiom  Mailing  Services unit.
     Aggregate  cash  proceeds  were  $2,274,000,  resulting  in a net  gain  of
     $105,000 which is included in other income.


<PAGE>

7.   Subsequent  to September 30, 1997, the Company acquired  100%  ownership of
     MultiNational  Concepts,  Ltd.   ("MultiNational")  and  Catalog  Marketing
     Services,  Ltd.  (d/b/a  Shop the World by  Mail),  entities  under  common
     control  (collectively  "STW").  Total consideration was $4,600,000 (net of
     cash acquired) and other cash consideration based on the future performance
     of  STW.  MultiNational,  headquartered  in  Hoboken,  New  Jersey,  is  an
     international  mailing list and database  maintenance provider for consumer
     catalogers  interested in  developing  foreign  markets.  Shop the World by
     Mail,  headquartered in Sarasota,  Florida,  provides  cooperative customer
     acquisition  programs,  and  also  produces  an  international  catalog  of
     catalogs whereby end-customers in over 60 countries can order catalogs from
     around the world.

     Also subsequent to September 30, 1997, the Company acquired Buckley Dement,
     L.P.  and its  affiliated  company,  KM Lists,  Incorporated  (collectively
     "Buckley  Dement").  Buckley  Dement,  headquartered  in Skokie,  Illinois,
     provides  list  brokerage,   list  management,   promotional   mailing  and
     fulfillment,  and merchandise  order processing to  pharmaceutical,  health
     care, and other commercial customers. Total consideration was approximately
     $14,400,000  (net of cash acquired) and other cash  consideration  based on
     the future  performance of Buckley  Dement.

     Both  acquisitions  will be accounted for as purchases and their  operating
     results will be consolidated  with the Company's  results beginning October
     1, 1997.


<PAGE>


Form 10-Q

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations

Results of Operations

Consolidated revenue was a record $110.0 million for the quarter ended September
30, 1997,  a 13%  increase  over the same quarter a year ago. For the six months
ended September 30, 1997,  consolidated  revenue was $210.3 million, an increase
of 10%.

Services  Division revenue of $34.5 million increased 8% over the second quarter
in the prior year. Business units with strong growth for the quarter include the
High Tech,  Publishing  and Utilities  business  units,  as well as the business
units  serving  Allstate,  Citicorp,  and IBM.  This growth was offset by weaker
year-over-year  performance  by the  Insurance and  Telecommunications  business
units. Revenue from the telecommunications  industry,  particularly the regional
bell  operating  companies,  has not grown as much as the Company had previously
expected as the impact of deregulation under the  Telecommunications Act of 1996
has not yet materialized. The Company's growth expectations for this sector have
been reduced from 25-30% to 10-15% for the fiscal year.

Alliances  Division  revenue of $34.0 million for the second quarter  reflects a
15%  increase  from the  prior  year.  However,  adjusting  for a  reduction  in
pass-through  revenues recorded on the Trans Union  Corporation  ("Trans Union")
marketing  services  contract  last year,  revenue  actually  increased  by 35%.
Financial  services  revenue more than  doubled  over the prior year  reflecting
strong  results,  together with the sale of a client server in connection with a
data  warehouse  contract  with a customer.  Excluding  the impact of the server
sale, financial services revenue grew 31% over the prior year.

Data Products  Division  revenue of $33.7  million  increased 17% over the prior
year for the second  quarter.  DMI and DataQuick  revenue  increased 7% and 13%,
respectively,  while  Acxiom Data Group  (formerly  known as  InfoBase)  revenue
increased $4 million, including a license to ABI for the white pages phone file.
The  ABI  transaction  is  more  fully  described  in  note  5 of the  Notes  to
Consolidated  Financial  Statements.  Pro CD revenue decreased $1.2 million from
the prior year reflecting the sale of the retail side of the business to ABI.

The International  Division recorded revenue of $7.8 million for the quarter,  a
10% increase  over the prior year,  including  strong  growth in the Procter and
Gamble  account  which more than  offset  data  warehouse  design and build fees
recorded  in the  year-earlier  quarter  for  Brittania  Building  Society.  The
International  Division  has a number of new business  negotiations  in progress
currently which should accelerate revenue in the second half of the fiscal year.
The preceding  statement is a  "forward-looking  statement" for purposes of this
Form 10-Q and is qualified by the  cautionary  language  that appears  under the
heading "Forward-Looking Statements or Information."

<PAGE>

For the six months ended September 30, 1997,  divisional  revenues  increased as
follows:  Services  Division,  up 12%;  Alliances  Division,  up 6%  (21%  after
adjusting for Trans Union pass-through  revenues);  Data Products  Division,  up
11%; and International Division, up 14%.

The Company's  operating  expenses for the quarter increased 13% compared to the
same quarter a year ago. For the six months ended September 30, 1997,  operating
expenses  increased 9%. Salaries and benefits increased $5.5 million or 16% over
the prior year's second  quarter due to an increase in incentive pay provisions,
together with a 9% increase due to headcount  increases and normal  raises.  For
the six months ended  September 30, 1997,  salaries and benefits  increased 11%.
Computer,  communications  and other  equipment  costs were flat compared to the
second quarter in the prior year, due to the impact of the Trans Union marketing
services  pass-through  expenses no longer  being  recorded,  which  essentially
offset  increased  computer  costs  reflecting  capital   expenditures  made  to
accommodate  business growth over the past year.  Computer,  communications  and
other  equipment costs increased 7% for the six months ended September 30, 1997.
Data costs increased 19% for the quarter and 14% for the six months  principally
due to  the  increase  in  data  volumes  under  the  Allstate  data  management
agreement.  Other  operating  expenses grew $1.9 million or 11% for the quarter,
reflecting  cost of sales on the server sale noted  above,  which was  partially
offset  by  lower  operating  costs  for Pro CD due to the  sale  of the  retail
business.  Excluding those two items, other operating costs and expenses were up
slightly. For the six months ended September 30, 1997, other operating costs and
expenses were up only 2%,  reflecting the reasons noted for the second  quarter,
combined with a bad debt write-off in the prior year.

Income from operations as a percentage of revenue increased  slightly from 12.7%
to 12.8% for the second quarter and from 11.3% to 11.6% for the six months.

Interest expense was higher in both the quarter and the six months due primarily
to higher average debt levels,  combined with slightly  higher  interest  rates.
Other  income and  expense  reflects an  $855,000  gain in the  current  quarter
resulting from the sale of ProCD's retail  business versus a $1.0 million charge
in the  prior  year due to a  write-off  related  to the  sale of the  Company's
lettershop  facility.  For the six months,  other  income and  expense  reflects
$566,000  income  compared  to  expense  of  $2.8  million  in  the  prior  year
principally for the same reasons.

The  Company's  effective  tax rate for the  quarter  and six  months  was 37.5%
compared to 38.5% for the year-earlier  periods.  For the full fiscal year ended
March 31, 1997,  the effective rate was 37.5%.  The Company  expects the rate to
remain in the 37-39% range for the current fiscal year.

Net income and earnings per share increased 34% and 27%, respectively,  over the
prior year's second  quarter and 30% and 28%,  respectively,  over the prior six
months.


<PAGE>

Capital Resources and Liquidity

Working  capital at  September  30,  1997 was $39.7  million  compared  to $48.4
million at March 31,  1997.  At  September  30, 1997, the Company had  available
credit  lines of $64.0 million, of which  $12.7  million  was  outstanding.  The
floating  rate note  payable  which has a balance as of  September  30,  1997 of
$3,889,000  has been  refinanced  with the same  lender  and is now due June 30,
2002.  This note had  previously  been due in full on June 30, 1997. The Company
has been  allowed by the holders of the $25 million  convertible  note to reduce
the amount of the letter of credit which  collateralizes the convertible note to
$12.5 million,  which  increases the Company's  available  credit line under the
revolving  credit  agreement from $50 million to $62.5 million.  The Company has
also renewed its short-term  unsecured credit  agreement,  in the amount of $1.5
million,  which now expires July 31, 1998. The Company's  debt-to-capital  ratio
(capital  defined  as  long-term  debt  plus  stockholders'  equity)  was 30% on
September 30, 1997,  compared with 36% on March 31, 1997. The decrease is due to
the reduction in the amount outstanding under the revolving credit agreement, as
well as other normal debt payments, and increases in stockholders' equity.

Cash provided by operating activities was $29.7 million for the six months ended
September 30, 1997, compared with cash provided by operating activities of $12.6
million in the  previous  year's  first six months.  Earnings  before  interest,
taxes,  depreciation,  and amortization  ("EBITDA") increased by 32% compared to
the year-earlier  period,  while the resulting operating cash flow was increased
by changes in accounts  receivable  and other assets and  liabilities  which had
less of a negative  effect on cash flow than in the prior  year.  In the current
year,  $19.2  million  was  used  by  investing  activities,  including  capital
expenditures of $24.5 million. This represents a decrease from the $33.3 million
of capital  expenditures in the prior-year  period,  which included  significant
capital expenditures for the Polk Company data center outsourcing contract.  The
Company continues to expect capital  expenditures for the full year to be in the
$40-50  million  range.  However,   actual  capital  expenditures  are  somewhat
dependent on  acquisition  activities  as well as capital  requirements  for new
business. The preceding statement is a "forward-looking  statement" for purposes
of this Form 10-Q and is qualified by the cautionary language that appears under
the heading  "Forward-Looking  Statements or Information."  Investing activities
also  included  $15.7  million  received  from  the  sale of  assets,  primarily
reflecting  $13.0  million from the sale of assets of Pro CD which is more fully
discussed in note 5 to the Notes to Consolidated Financial Statements. Investing
activities  also reflect the  investment of $4.9 million by the Company in joint
ventures,  including  an  investment  of  approximately  $4.0 million in Bigfoot
International,  Inc., an emerging  company that provides  services and tools for
Internet  E-mail  users.  Financing  activities  used  $7.4  million,  primarily
reflecting net repayments of debt.

Subsequent  to  September  30,  1997,  the Company  acquired  100%  ownership of
MultiNational  Concepts,  Ltd. and Catalog Marketing Services,  Ltd. (d/b/a Shop
the World by Mail),  entities under common control  (collectively  "STW"). Total
consideration   was  $4.6  million  (net  of  cash   acquired)  and  other  cash
consideration  based  on the  future  performance  of STW.  Also  subsequent  to
September 30, 1997, the Company acquired Buckley Dement, L.P. and its affiliated
company, KM Lists, Incorporated  (collectively "Buckley Dement"). Buckley Dement

<PAGE>


provides list brokerage,  list management,  promotional mailing and fulfillment,
and  merchandise  order  processing to  pharmaceutical,  health care,  and other
commercial customers.  Total consideration was approximately $14,400,000 (net of
cash acquired) and other cash  consideration  based on the future performance of
Buckley Dement.  For more  information  about the acquisitions see note 7 to the
Notes to Consolidated  Financial Statements.  The acquisitions will be accounted
for as  purchases  and their  operating  results will be  consolidated  with the
Company's results beginning with the third quarter.

While the Company does not have any material contractual commitments for capital
expenditures,  additional  investments  in  facilities  and  computer  equipment
continue to be necessary to support the growth of the business. In addition, new
outsourcing or facilities  management  contracts  frequently require substantial
up-front  capital  expenditures in order to acquire or replace  existing assets.
Management   believes  that  the  combination  of  existing   working   capital,
anticipated  funds to be  generated  from future  operations  and the  Company's
available  credit lines is sufficient to meet the  Company's  current  operating
needs as well as to fund the  anticipated  levels of  capital  expenditures.  If
additional  funds are required,  the Company would use existing  credit lines to
generate  cash,  followed by either  additional  borrowings to be secured by the
Company's  assets or the  issuance of  additional  equity  securities  in either
public  or  private  offerings.   Management   believes  that  the  Company  has
significant  unused  capacity  to raise  capital  which could be used to support
future growth.

The  Company,  like most  owners of  computer  software,  is in the  process  of
assessing and modifying,  where needed, its computer applications to ensure they
will function properly in the year 2000. The financial impact to the Company has
not been and is not expected to be material to its financial position or results
of operations in any given fiscal year.

The  Financial  Accounting  Standards  Board  has  issued  statements  No.  130,
"Reporting  Comprehensive Income" and No. 131, "Disclosures about Segments of an
Enterprise and Related Information." Both of these statements will be adopted by
the Company in fiscal 1999.  Statement No. 130 requires  that all  components of
comprehensive  income be reported in a financial  statement  displayed  with the
same  prominence as other  financial  statements,  and requires the reporting of
total  comprehensive  income in that  financial  statement.  Statement  No.  131
requires  public  companies  to  report  certain   information  about  operating
segments.  The  Company  expects to report  segment  information  using the four
operating divisions into which it was organized effective April, 1997.

Forward-Looking Statements or Information

Certain  statements in this Management's  Discussion and Analysis may constitute
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995.  These  statements,  which are not statements of
historical  fact,  may  contain  estimates,   assumptions,   projections  and/or
expectations regarding the Company's financial position,  results of operations,
market position, product development,  regulatory matters, growth opportunities,
and other similar forecasts and statements of expectation.  Such forward-looking
statements  are not  guarantees  of future  performance.  They involve known and
unknown  risks,  uncertainties,


<PAGE>

and  other  factors  which  may  cause  the  actual   results,   performance  or
achievements of the Company to be materially  different from any future results,
performance  or  achievements  expressed  or  implied  by  such  forward-looking
statements. Representative examples of such factors are discussed in more detail
in the Company's Annual Report on Form 10-K and include, among other things, the
possible  adoption of  legislation  or industry  regulation  concerning  certain
aspects of the Company's business;  the removal of data sources and/or marketing
lists from the Company;  the ability of the Company to retain  customers who are
not under long-term contracts with the Company; technology challenges; year 2000
compliance  issues;  the  risk  of  damage  to the  Company's  data  centers  or
interruptions   in   the   Company's   telecommunications   links;   acquisition
integration; the effects of postal rate increases; and other market factors. See
"Additional Information Regarding  Forward-looking  Statements" in the Company's
Annual Report on Form 10-K filed June 30, 1997.


<PAGE>


Form 10-Q


                               ACXIOM CORPORATION
                           PART II - OTHER INFORMATION

Item 5. Other Information

        On November 7, 1997, a divorce decree was finalized  between  Charles D.
        Morgan,  Company Leader,  and his former wife.  Pursuant to a settlement
        agreement  between the  parties,  Mr.  Morgan has agreed to  immediately
        transfer 1,825,000 shares of Acxiom common stock, $.10 par value, to his
        former wife.  This transfer,  when combined with a previous  transfer of
        500,000 shares in July, 1996, will result in a reduction of Mr. Morgan's
        beneficial  ownership in the Company's  common stock from  approximately
        12% to approximately 8%.

Item 6. Exhibits and Reports on Form 8-K.

        (a)   Exhibits:

                  27       Financial Data Schedule

        (b)   Reports on Form 8-K.

                  None


<PAGE>


Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                         Acxiom Corporation

Dated:  November 10, 1997

                                         By: /s/ Robert S. Bloom
                                            -----------------------------------
                                            (Signature)
                                            Robert S. Bloom
                                            Chief Financial Officer
                                            (Chief Accounting Officer)



<PAGE>


                                  EXHIBIT INDEX

                              Exhibits to Form 10-Q

Exhibit Number          Exhibit

27                      Financial Data Schedule



<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>


THE  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION   EXTRACTED  FROM  THE
CONSOLIDATED  BALANCE  SHEETS AND  CONSOLIDATED  STATEMENTS  OF EARNINGS  AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>  1,000
       
<S>                                                                         <C>
<PERIOD-TYPE>                                                             6-MOS
<FISCAL-YEAR-END>                                                   MAR-31-1998
<PERIOD-END>                                                        SEP-30-1997
<CASH>                                                                    5,832
<SECURITIES>                                                                  0
<RECEIVABLES>                                                            72,562
<ALLOWANCES>                                                              4,197
<INVENTORY>                                                                   0
<CURRENT-ASSETS>                                                         89,075
<PP&E>                                                                  207,866
<DEPRECIATION>                                                           89,845
<TOTAL-ASSETS>                                                          320,539
<CURRENT-LIABILITIES>                                                    49,380
<BONDS>                                                                  75,857
                                                         0
                                                                   0
<COMMON>                                                                  5,315
<OTHER-SE>                                                              168,268
<TOTAL-LIABILITY-AND-EQUITY>                                            320,539
<SALES>                                                                       0
<TOTAL-REVENUES>                                                        210,293
<CGS>                                                                         0
<TOTAL-COSTS>                                                           185,970
<OTHER-EXPENSES>                                                           (566)
<LOSS-PROVISION>                                                              0
<INTEREST-EXPENSE>                                                        3,004
<INCOME-PRETAX>                                                          21,885
<INCOME-TAX>                                                              8,207
<INCOME-CONTINUING>                                                      13,678
<DISCONTINUED>                                                                0
<EXTRAORDINARY>                                                               0
<CHANGES>                                                                     0
<NET-INCOME>                                                             13,678
<EPS-PRIMARY>                                                               .23
<EPS-DILUTED>                                                               .23

        

</TABLE>


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