ACXIOM CORP
DEF 14A, 1997-06-13
COMPUTER PROCESSING & DATA PREPARATION
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                  Exchange Act of 1934 (Amendment No. _______)

Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement         [ ]   Confidential,  For  Use  of  the
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                               ACXIOM CORPORATION
                (Name of Registrant as Specified in Its Charter)


   (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

      (1)   Title of each class of securities to which transaction applies:

      (2)   Aggregate number of securities to which transaction applies:

      (3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):

      (4)   Proposed maximum aggregate value of transaction:

      (5)   Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if  any part  of the fee is  offset as provided by Exchange  Act
      Rule 0-11(a)(2) and identify the filing for which the  offsetting  fee was
      paid previously.  Identify the  previous filing by registration  statement
      number, or the form or schedule and the date of its filing.

      (1)   Amount Previously Paid:

      (2)   Form, Schedule or Registration Statement No.:

      (3)   Filing Party:

      (4)   Date Filed:

<PAGE>

                               ACXIOM CORPORATION

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held July 30, 1997
                                      
                                [GRAPH OMITTED]

To the Shareholders of Acxiom Corporation:

         Notice is hereby  given that the  Annual  Meeting  of  Shareholders  of
Acxiom  Corporation  will be  held at the  Company's  corporate  offices  at 301
Industrial  Boulevard,  Conway,  Arkansas on Wednesday,  July 30, 1997, at 10:00
a.m. for the following purposes:

         1.    To elect two directors of the Company.

         2.    To transact  such other business as  may properly come before the
meeting or any adjournment or adjournments thereof.

         Only  shareholders  of record at the close of business on June 9, 1997,
will be entitled to notice of, and to vote at, the meeting.

         You are  cordially  invited  to the  meeting.  WE ASK THAT YOU SIGN AND
RETURN THE ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE.  A POSTAGE PAID ENVELOPE
IS ENCLOSED FOR YOUR CONVENIENCE IN RETURNING YOUR PROXY.

                                         By Order of the Board of Directors


                                                 Catherine L. Hughes
                                                      Secretary
Conway, Arkansas
June 16, 1997


                            YOUR VOTE IS IMPORTANT!

                 PLEASE SIGN AND RETURN THE ACCOMPANYING PROXY.

<PAGE>


                               ACXIOM CORPORATION

                                PROXY STATEMENT
                                      For
                         ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held July 30, 1997


         This Proxy Statement is furnished in connection  with the  solicitation
of Proxies  for use at the  Annual  Meeting  of  Shareholders  to be held at the
Company's  corporate offices at 301 Industrial  Boulevard,  Conway,  Arkansas on
Wednesday,  July 30, 1997, at 10:00 a.m.,  or any  adjournment  or  adjournments
thereof,  and is  solicited  on behalf of the Board of Directors of the Company.
The  Company's  address is P.O.  Box 2000,  301  Industrial  Boulevard,  Conway,
Arkansas  72033-2000,  and its telephone  number is (501)  336-1000.  This Proxy
material  is  first  being  mailed  to  shareholders  on  June  16,  1997.  Only
shareholders of record at the close of business on June 9, 1997, are entitled to
notice of, and to vote at, the meeting.

         Any  shareholder  giving a Proxy has the power to revoke it at any time
before its exercise.  A Proxy may be revoked by filing with the Secretary of the
Company a written  revocation  or a duly  executed  Proxy  bearing a later date.
Proxies  solicited  herein  will be voted  in  accordance  with  any  directions
contained therein,  unless the Proxy is received in such form or at such time as
to render it  ineligible to vote, or unless  properly  revoked.  If no choice is
specified, the shares will be voted "FOR" each matter being acted upon.

         If matters of business other than those described in the Proxy properly
come before the meeting,  the persons named in the Proxy will vote in accordance
with their best judgment on such matters. The Proxies solicited herein shall not
confer  any  authority  to vote at any  meeting of  shareholders  other than the
meeting to be held on July 30, 1997, or any adjournment or adjournments thereof.

         The cost of soliciting  these Proxies will be borne by the Company.  In
addition  to  solicitation  by mail,  the  Company  may make  arrangements  with
brokerage  houses and other  custodians,  nominees  and  fiduciaries  to forward
Proxies and Proxy material to their  principals and may reimburse them for their
expenses in doing so.

                      OUTSTANDING STOCK, VOTING RIGHTS AND
                           VOTE REQUIRED FOR APPROVAL

         The Company's Common Stock,  $.10 par value per share ("Common Stock"),
issued and  outstanding  as of May 29, 1997,  totaled  51,721,132  shares.  Each
shareholder  is  entitled to one vote for each share of stock owned of record at
the close of business on June 9, 1997.  The stock  transfer books of the Company
will not be closed.

         In order to be elected as a Director of the Company,  each nominee must
receive  the  favorable  vote of a majority of the votes cast at the meeting for
that position. Cumulative voting for directors is not permitted. Abstentions and
shares held by a broker that has indicated  that it does not have  discretionary
authority to vote on a particular matter will not be counted as votes cast.


<PAGE>

                             PRINCIPAL SHAREHOLDERS

         The  following  table  sets  forth,  as  of  May  29,  1997,  the  only
shareholders  known to the  Company  to own more than five  percent  (5%) of the
Company's Common Stock:

<TABLE>
<CAPTION>

                                          Number of Shares
                                          of Common Stock         Percent of
Name and Address of Beneficial Owner     Beneficially Owned   Outstanding Shares

<S>                                         <C>                     <C>
Trans Union Corporation  . . . . . . .      7,535,459<F1>           13.6%
    555 West Adams Street
    Chicago, IL  60661

Charles D. Morgan  . . . . . . . . . .      6,212,933<F2>           12.0%
    P.O. Box 2000
    Conway, AR  72033-2000

William Blair & Company  . . . . . . .      2,763,090<F3>            5.3%
    222 West Adams Street
    Chicago, IL  60606

<FN>
<F1>   Includes 1,920,000  shares acquired  by  Trans Union  Corporation ("Trans
       Union") on  August 31, 1992; approximately  3,613,459 shares subject to a
       currently exercisable warrant ("Warrant") issued to Trans Union on August
       31, 1992;  2,000,000  shares  acquired by  Marmon Industrial  Corporation
       ("MIC"), the  indirect owner  of all  of Trans Union's  common stock,  on
       November 22, 1994; and 2,000 shares  transferred  to Trans Union by Harry
       C. Gambill, Chief Executive Officer  and President of Trans Union.  Under
       the terms of the  Warrant,  Trans Union has the right to  purchase  up to
       4,000,000 shares of Common Stock, at exercise prices ranging from $2.8125
       to $3.5625 per share;  however, the total number of actual shares held by
       Trans Union (excluding  the 2,000,000  shares held by  MIC and any shares
       acquired by  Trans Union on  the open  market) may not  exceed 10% of the
       Company's then issued and outstanding shares.  Including the shares which
       may presently be acquired by Trans Union under the Warrant, but excluding
       the  shares  transferred to  Trans Union  from  Mr. Gambill, Trans  Union
       beneficially owns  approximately 5,533,459  shares, which would be 10% of
       the Company's then issued and outstanding Common Stock following issuance
       of the  Warrant  shares.  MIC  beneficially  owns 3.9% of  the  Company's
       currently issued and outstanding Common Stock. See "Certain Transactions"
       below.

<F2>   Includes 236,905  shares subject  to currently  exercisable   options, of
       which 184,859 are in the money.

<F3>   Based  on  information  contained  in a  Schedule  13G  filed  with   the
       Securities and Exchange Commission.
</FN>
</TABLE>
<PAGE>

              EQUITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

         The following table sets forth certain information, as of May 29, 1997,
regarding  the  beneficial  ownership  of  the  Company's  Common  Stock  by its
directors,  nominees for election as directors, named individuals in the Summary
Compensation  Table,  and directors and "executive  officers" (as defined in the
Rules of the Securities and Exchange Commission), as a group.


<TABLE>
<CAPTION>


                                  Number of Shares       
                                  of Common Stock                Percent of
Name of Beneficial Owner         Beneficially Owned          Outstanding Shares

<S>                                 <C>                           <C>

Dr. Ann H. Die . . . . . . .             9,480                       *
C. Alex Dietz  . . . . . . .           419,791<F1>                   *
William T. Dillard II  . . .            18,000                       *
Harry C. Gambill . . . . . .                 0<F2>                   *
Rodger S. Kline  . . . . . .         1,832,860<F3>                 3.5%
Charles D. Morgan  . . . . .         6,212,933<F4>                12.0%
Robert A. Pritzker . . . . .             2,000<F5>                   *
Walter V. Smiley . . . . . .           132,000                       *
James T. Womble  . . . . . .         1,508,650<F6>                 2.9%
Paul L. Zaffaroni  . . . . .           269,450<F7>                   *
All directors, nominees and
  executive officers, as a
  group (12 persons) . . . .        10,525,926<F8>                20.4%

- -----------------------
<FN>
*     Denotes less than 1%.
<F1>  Includes 4,347 shares held by Mr. Dietz's  wife and 214,197 shares subject
      to currently exercisable options (24,343 of which are held by Mrs. Dietz),
      of which 181,600 are in the money.
<F2>  See footnote (1) to the table under the heading "Principal   Shareholders"
      regarding shares of the Company's Common Stock beneficially owned by Trans
      Union and MIC. Mr. Gambill, who is an officer and director of Trans Union,
      disclaims beneficial ownership of such shares.
<F3>  Includes 191,103 shares subject to currently exercisable options, of which
      156,811 are in the money.
<F4>  Includes  236,905  shares  subject to  currently  exercisable  options, of
      which 184,859 are in the money.
<F5>  See footnote (1) to the table under the heading  "Principal  Shareholders"
      regarding shares of the Company's Common Stock beneficially owned by Trans
      Union  and MIC. Mr. Pritzker,   who is an  officer  and  director  of both
      corporations,  disclaims  beneficial ownership  of such shares.  The 2,000
      shares were  issued to  Mr. Pritzker as an annual  retainer for serving on
      the Company's Board of Directors (See "Compensation of Directors"  below).
      Of these,  1,000 shares are  owned by Mr. Pritzker's  wife;  however,  Mr.
      Pritzker  is deemed to beneficially  own such shares.
<F6>  Includes  138,401  shares subject  to currently  exercisable  options,  of
      which 108,859 are in the money.
<F7>  Includes 257,735 shares subject to currently exercisable options, of which
      229,996 are in the money.
<F8>  Includes 1,151,256 shares  subject to currently  exercisable  options,  of
      which 949,466 are in the money.
</FN>
</TABLE>


<PAGE>

                             ELECTION OF DIRECTORS

         Two persons have been nominated for election as directors at the Annual
Meeting. Dr. Ann H. Die and Charles D. Morgan currently are members of the Board
of Directors with terms that expire at the 1997 Annual Meeting.  Dr. Die and Mr.
Morgan are nominated to serve for terms expiring at the 2000 Annual Meeting.  If
elected, Dr. Die  and Mr. Morgan  will serve with  the other six  Board members:
Rodger S. Kline,  Robert A. Pritzker and  James T. Womble, whose terms expire at
the 1998 Annual Meeting, and William T.  Dillard II, Harry C. Gambill and Walter
V. Smiley, whose terms expire at the 1999 Annual Meeting.

         Unless authority is withheld,  the persons named on the Proxy will vote
the shares  represented  thereby for the nominees.  While it is not  anticipated
that any of the nominees will be unable to serve, the persons named on the Proxy
may, unless authority is withheld,  vote for any substitute  nominee proposed by
the Board of Directors.  In the event of any director's death,  disqualification
or  inability  to serve,  the vacancy so arising  will be filled by the Board of
Directors.

Nominees and Current Directors

Dr. Ann  H. Die, 52, was  elected as  a director  in 1993.  She  has  served  as
President  of Hendrix College  in Conway, Arkansas  since 1992.  For four  years
prior,  she served  as Dean  of the  H. Sophie  Newcomb  Memorial  College   and
Associate  Provost at  Tulane University  and  served  as  Chair of  the Newcomb
Foundation Board of Trustees.  Prior to joining Tulane, she was Assistant to the
Executive Vice President  for Academic and Student  Affairs at Lamar University.
Dr. Die  graduated summa  cum laude from  Lamar University,  earned a   master's
degree from the University of  Houston and a Ph.D. in Counseling Psychology from
Texas A&M University.

William T.  Dillard  II, 52, was  elected as a director  in 1988.  He has served
since 1968 as a member of the Board of Directors and since 1977 as President and
Chief Operating Officer of Dillard's,  Inc. of Little Rock, Arkansas, a regional
chain of traditional  department  stores with 250 retail outlets in 24 states in
the Southeast,  Southwest and Midwest areas of the United States. In addition to
Dillard's,  Inc.,  Mr.  Dillard is also a director of Barnes & Noble,  Inc.  and
Simon   Debartolo   Group,   Inc.  He  holds  a  master's   degree  in  business
administration from Harvard University and a bachelor's degree in the same field
from the University of Arkansas.

Harry C. Gambill, 51, was appointed to fill a vacancy on the Company's Board of
Directors in  1992 and was elected  as a director in 1993.  He is a director and
has held  the  positions  of Chief  Executive  Officer and  President  of  Trans
Union  Corporation, a  company engaged  in the  business of  providing  consumer
credit reporting services, since  April 1992.  Mr. Gambill joined Trans Union in
1985 as Vice President/General Manager  of the Chicago Division.  In 1987 he was
named  Central  Region  Vice  President.   In 1990  he was  named  President  of
TransAction, and assumed the added title of President of TransMark in 1991.  Mr.
Gambill is  also a director of Associated  Credit Bureaus and  the International
Credit Association.  He holds  degrees in business  administration and economics
from  Arkansas State  University.  See  "Principal  Shareholders"  and  "Certain
transactions."

Rodger S. Kline, 54, joined  the Company  in 1973.  He has been a director since
1975,  and  serves  as  the  Company's  Treasurer and  Chief  Operating  Officer
(Operations Leader).  Prior to  joining the  Company, Mr. Kline  was employed by
IBM Corporation.  Mr. Kline  holds  an electrical  engineering  degree  from the
University of Arkansas.

Charles D. Morgan, 54, joined the  Company in 1972.  He has been Chairman of the
Board of  Directors since 1975,  and serves as the  Company's President (Company
Leader).  He was employed by IBM  Corporation prior to joining the Company.  Mr.
Morgan  is also  a director of  Fairfield Communities, Inc.   Mr. Morgan holds a
mechanical engineering degree from the University of Arkansas.

Robert A.  Pritzker,  70, was appointed to fill a newly created  position on the
Company's  Board of Directors in 1994 and was elected a director in 1996.  Since
before 1992,  Mr.  Pritzker has been a director and the Chairman of the Board of
Trans Union Corporation, a company engaged in the business of providing consumer
credit reporting services, a director  and the  President of each  of Union Tank
Car Company, a company principally engaged in the 

<PAGE>

leasing of railway tank cars and other railcars,  and Marmon  Holdings,  Inc., a
holding  company of  diversified  manufacturing  and  services  businesses.  Mr.
Pritzker  is also a  director  of Hyatt  Corporation,  a company  which owns and
operates  domestic and  international  hotels,  and a director of Southern  Peru
Copper Corporation,  a company which mines, smelts,  refines and markets copper.
Mr. Pritzker holds an industrial  engineering degree from the Illinois Institute
of Technology. See "Principal Shareholders" and "Certain Transactions."

Walter V.  Smiley,  59, was elected as a director  in 1983.  He served from 1968
until 1989 as  Chairman  of the Board of  Directors  and from 1968 until 1985 as
Chief  Executive  Officer  of  Systematics,  Inc.,  the  predecessor  of  ALLTEL
Information  Services,  Inc.,  an  Arkansas-based  company  which  provides data
processing services to financial  institutions  throughout the United States and
abroad.  Mr.  Smiley  currently  owns  and is  President  of  Smiley  Investment
Corporation,  a  consulting  and  venture  capital  firm.  Mr.  Smiley is also a
director  of  Southern  Development  Banc Corp.  He holds a  master's  degree in
business  administration  and a bachelor's degree in industrial  management from
the University of Arkansas.

James T. Womble, 54, joined  the Company in 1974.  He  has been a director since
1975, and serves as one of the Company's four Division Leaders. Prior to joining
the  Company, Mr. Womble was  employed by IBM  Corporation.  Mr. Womble  holds a
degree in civil engineering from the University of Arkansas.

Directors' Meetings and Committees

         The Board of  Directors holds  quarterly meetings to review significant
developments  affecting  the  Company and  to act  on  matters  requiring  Board
approval.  The Board currently has three standing committees to assist it in the
discharge of its responsibilities:  an Audit Committee, a Compensation Committee
and an Executive Committee.  The Audit Committee, composed  of outside directors
Dr. Ann H. Die, William T. Dillard II,  Harry C. Gambill, Robert A. Pritzker and
Walter V.  Smiley, reviews  the reports  of the Company's  auditors  and has the
authority  to investigate  the financial  and business  affairs of  the Company.
Messrs. Dillard  and Smiley  also  serve  on the  Compensation  Committee, which
administers  certain of  the Company's employee  benefit plans  and approves the
compensation  paid to  the  Company's  leadership.  The Executive  Committee  is
responsible for implementing  the policy decisions of the Board. Current members
of the Executive Committee are Messrs. Kline, Morgan and Womble.

         During  the past  fiscal  year,  the  Board met five  times,  the Audit
Committee  met one time and the  Compensation  Committee  met one  time.  Action
pursuant to unanimous written consent in lieu of a meeting was taken one time by
the  Board,  one  time by the  Compensation  Committee  and  eight  times by the
Executive   Committee.   All  of  the  incumbent  directors  attended  at  least
three-fourths  of the  aggregate  number  of  meetings  of the  Board and of the
committees  on which they  served  during the past  fiscal  year  except for Mr.
Dillard, Mr. Pritzker and Mr. Smiley.

         THE BOARD OF  DIRECTORS  RECOMMENDS  THAT  SHAREHOLDERS  VOTE "FOR" THE
ELECTION AS  DIRECTORS  OF THE TWO  INDIVIDUALS  NAMED ABOVE AS NOMINEES AT THIS
YEAR'S ANNUAL MEETING.

<PAGE>

                 COMPENSATION OF DIRECTORS AND COMPANY LEADERS

Cash and Other Compensation

The following  table sets forth,  for the fiscal years  indicated,  the cash and
other  compensation  provided by the Company and its subsidiaries to the Company
Leader and each of the four most  highly  compensated  members of the  Company's
leadership  team (the  "named  individuals")  in all  capacities  in which  they
served.

<TABLE>
                           SUMMARY COMPENSATION TABLE


<CAPTION>
                                                 Long Term Compensation
                                                ------------------------
                          Annual Compensation        Awards      Payouts
                         ---------------------- ---------------- -------
       (a)         (b)     (c)    (d)    (e)     (f)       (g)     (h)      (i) 
                                                         Securi-
                                                           ties
                                        Other     Re-    Under-            All
                                        Annual  stricted  lying           Other
Name and                                Comp-    Stock   Options/  LTIP  Compen-
Principal                Salary  Bonus ensation Award(s)   SARs  Payouts sation
Position           Year    ($)    ($)  ($)<F1>  ($)<F2>  (#)<F3>   ($)   ($)<F4>
- -----------------  ----  ------- ----- -------- -------- ------- ------- -------
<S>                <C>   <C>      <C>   <C>       <C>    <C>       <C>    <C>

Charles D. Morgan  1997  325,000  ---   63,476    ---     33,545   ---    8,239
 Chairman of the   1996  304,167  ---   84,021    ---    101,163   ---    7,327
  Board and        1995  279,167  ---   83,203    ---     13,868   ---    3,527
  Company Leader

Rodger S. Kline    1997  213,000  ---   41,601    ---     21,985   ---    2,817
 Operations        1996  196,833  ---   54,221    ---     66,301   ---    4,801
  Leader           1995  181,642  ---   54,512    ---      9,246   ---    3,575

James T. Womble    1997  183,500  ---   35,340    ---     18,900   ---    5,329
 Division Leader   1996  172,833  ---   47,808    ---     57,118   ---    4,698
                   1995  161,367  ---   34,437    ---      7,122   ---    3,510

Paul L. Zaffaroni  1997  172,300  ---   33,652    ---     17,784   ---    2,563
 Division Leader   1996  161,633  ---   36,772    ---     53,632   ---    3,822
                   1995  148,458  ---   46,972    ---      7,512   ---    3,655
 
C. Alex Dietz      1997  168,300  ---   32,871    ---     17,371   ---    4,986
 Division Leader   1996  158,467  ---   43,831    ---     52,387   ---    4,562
                   1995  147,958  ---   44,043    ---      7,224   ---    3,634

- --------------------------
<FN>
<F1>  This amount represents  the named  individuals' at-risk  base pay paid for
      the fiscal year.  See discussion of "At-Risk Base Pay" below under "Report
      of Compensation Committee."

<F2>  No restricted stock grants  were made to the named  individuals during the
      last three fiscal years.

<F3>  See footnote (1) to "Options/SAR Grants For Last Fiscal Year" below.

<F4>  This amount represents the Company's contribution  on behalf of each named
      individual to the Company's 401(k) and SERP Plans.
</FN>
</TABLE>

<PAGE>

Stock Option Grants

         The following  table sets forth  information  concerning  stock options
granted under the Company's U.S. Stock Option Plan to the named individuals.

<TABLE>
                     OPTION/SAR GRANTS FOR LAST FISCAL YEAR
<CAPTION>
Individual Grants
       (a)                 (b)          (c)        (d)         (e)        (h)

                                    Percent of
                                       Total
                                      Options/
                        Number of       SARs
                        Securities    Granted
                        underlying      to                            Grant Date
                       Options/SARs  Employees  Exercise or             Present
                         Granted     in Fiscal  Base Price  Expiration   Value
      Name               (#)<F1>       Year       ($/Sh)       Date     ($)<F2>

<S>                      <C>           <C>        <C>        <C>        <C>
Charles D. Morgan ...    33,545        6.67%      15.70      5/28/12    139,648
Rodger S. Kline .....    21,985        4.37%      15.70      5/28/12     91,954
James T. Womble .....    18,900        3.77%      15.70      5/28/12     78,847
Paul L. Zaffaroni ...    17,784        3.54%      15.70      5/28/12     74,035
C. Alex Dietz .......    17,371        3.45%      15.70      5/28/12     72,315

<FN>
<F1> On May 29,  1997,  the  Compensation  Committee of the  Company's  Board of
     Directors approved the grant of options to the Company's  leadership  team,
     including  the named individuals,  in lieu of a portion of the at-risk base
     pay which was to have been paid  to them in cash for the fiscal  year ended
     March 31, 1997 as a part of their annual compensation.  The exercise  price
     was the fair market value of the Company's stock on the day of grant. These
     options are fully vested and became immediately exercisable  upon the grant
     date.

<F2> The grant  date  present  value  was  based  on  the  Black-Scholes  Option
     Valuation  Model,  a  widely  recognized  method of  valuing  options.  The
     following  underlying assumptions  were used to derive the present value of
     these options: expected volatility of the Company's stock of 14.71%,  based
     upon the actual  monthly volatility  for the  two years  prior to the grant
     date; a risk-free  rate of return  of 6.83%, base   on the yield of the two
     year U.S. treasury notes as of the grant date;  and  exercise of the option
     two years  after  the grant  date.  The  actual  value,  if  any, the named
     individuals  may realize will depend on the excess of the stock  price over
     the exercise price on the date the option is exercised; consequently, there
     is no assurance  the value realized  by the named individuals will be at or
     near the value estimated by the Black-Scholes Option Valuation Model.
</FN>
</TABLE>


<PAGE>

Stock Option Exercises and Holdings

         The following  table sets forth  information  concerning  stock options
exercised  during the last fiscal year and stock  options  held as of the end of
the last fiscal year by the named individuals.

<TABLE>

            AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                            FY-END OPTION/SAR VALUES
<CAPTION>

     (a)             (b)       (c)            (d)                   (e)      


                                           Number of     
                                           Securities            Value of
                                           Underlying           Unexercised
                                          Unexercised          in-the-Money
                                          Options/SARs         Options/SARs
                    Shares            at Fiscal Year-End    at Fiscal Year-End
                   Acquired                   (#)                   ($)
     Name             on      Value     Exer-    Unexer-     Exer-      Unexer-
                   Exercise  Realized  cisable   cisable    cisable     cisable
                     (#)        ($)

<S>              <C>       <C>         <C>       <C>       <C>         <C>
Charles D. Morgan     0          0     203,360   371,678   1,661,357   1,816,847
Rodger S. Kline       0          0     169,118   245,756   1,540,524   1,210,571
James T. Womble       0          0     119,461   217,447     980,821   1,095,444
Paul L. Zaffaroni     0          0     239,951   222,401   2,498,394   1,259,772
C. Alex Dietz    36,000    724,875     172,483   210,415   1,696,192   1,160,708
</TABLE>

Compensation of Directors

          In January  1997,  each  outside  director  received  1,000  shares of
unregistered  Common Stock as an annual retainer fee. In addition,  each outside
director  receives  a $1,500  fee for each  meeting  he or she  attends.  Inside
directors  do not  receive  any  additional  compensation  for their  service as
directors.

Compensation Committee Interlocks and Insider Participation

         The members of the Compensation Committee are William T. Dillard II and
Walter V. Smiley. No compensation committee interlocks exist with respect to the
Board's  Compensation  Committee,  nor do any  present or past  officers  of the
Company serve on the Compensation Committee.

Report of Compensation Committee

         Decisions on compensation  of the Company's  leadership are made by the
Compensation   Committee  of  the  Board  of  Directors.   The  members  of  the
Compensation  Committee  are  non-employee  and  outside  directors  pursuant to
Securities and Exchange  Commission rules and applicable  Treasury  regulations.
Set forth  below is a report  submitted  by William T.  Dillard II and Walter V.
Smiley, in their capacity as the Board's Compensation Committee,  addressing the
compensation  policies for the Company's  leadership  team, for the  individuals
named in the tables above, and for Mr. Morgan.

Compensation Policies

         Compensation  for the  Company's  leadership  is based upon beliefs and
guiding  principles  designed to align  leadership  compensation  with  business
strategy, Company values and management initiatives. The plan:

         *   Aligns the leaders' interests with the shareholders' and investors'
             interests.
         *   Motivates the leaders to achieve the highest level of performance.
         *   Retains key leaders by linking executive  compensation   to Company
             performance.
         *   Attracts  the best candidates  through competitive, growth-oriented
             plans.

         The resulting  compensation  strategy is targeted to provide an overall
level of  compensation  opportunity  that is  competitive  within the markets in
which the Company  competes,  as well as within a broader  group of companies of
comparable size and  complexity.  Actual  compensation  levels may eventually be
greater than or less


<PAGE>

than the average competitive market levels,  based upon  the achievement  of the
Company,  as well as  upon individual  performance.  The Compensation  Committee
uses  its discretion to set the parameters  of the leadership  compensation plan
when, in  its  judgment,  external,  internal  and/or individual   circumstances
warrant it.  Increased orientation of  leadership compensation  policies  toward
long-term performance has been accompanied by increased utilization of objective
performance criteria.  See "Components of Compensation" below.

         The  Compensation  Committee  also  endorses  the  position  that stock
ownership by management and stock-based  performance  compensation  arrangements
are  beneficial in aligning  management's  and  shareholders'  interests and the
enhancement of  shareholder  value.  Thus,  the Committee has also  increasingly
utilized these elements in the Company's compensation program for its leadership
team.

Components of Compensation

         Compensation paid to the Company's leaders in fiscal 1997, the separate
elements of which are discussed below,  consisted of the following:  not-at-risk
base pay, at-risk base pay, and long-term incentive ("LTI") compensation granted
under the Company's stock option plans. The Compensation  Committee's increasing
emphasis on tying pay to long-term performance criteria is reflected in a recent
change to the Company's leadership compensation plan, effective for fiscal 1998,
whereby the  compensation  for the  Company's  senior  leadership is as follows:
not-at-risk base pay (35%);  at-risk base pay (25%); and LTI compensation (40%).
The new plan is more heavily  weighted  towards LTI  compensation  than the past
fiscal year's plan, which provided for the following  breakdown of compensation:
not-at-risk base pay (40%); at-risk base pay (25%); and LTI compensation (35%).

         Not-At-Risk Base Pay - Base pay levels are largely  determined  through
market  comparisons.   Actual  salaries  are  based  on  individual  performance
contributions  within a salary  range  that has  been  established  through  job
evaluation and the use of market surveys for comparable companies and positions.
Base salaries for the Company's  senior  leadership were targeted in fiscal 1997
to represent 40% of total  compensation,  which includes the annual at-risk base
pay and LTI  compensation.  For other corporate and business unit leaders,  base
salaries were targeted at 50-60% of total compensation.

         At-Risk Base Pay - The at-risk base pay for senior  leadership  members
is funded after the Company  achieves its earnings per share target.  Attainment
of targeted  at-risk base pay is largely  determined by the EVA (Economic  Value
Added)  model  created by the  Company.  In fiscal  1997,  at-risk  base pay was
targeted to represent 25% of total  compensation for the senior  leadership team
and 20-25% for other  corporate and business unit leaders.  For fiscal 1997, the
Company's earnings per share goal was $.47 per share, which was achieved.

         Long-Term  Incentive  Compensation - The Committee's  LTI  compensation
plan is  composed of awards of  non-statutory  stock  options  designed to align
long-term  interests between the Company's  leadership team and its shareholders
and to assist in the retention of key people.  During fiscal 1997, the long-term
incentives  were  targeted to  represent  35% of total  compensation  for senior
leadership and 20-25% for other corporate and business unit leaders. Previously,
in fiscal 1996, senior  leadership  members were awarded the equivalent of three
years  worth of stock  options  to induce  them to adopt the  long-term  view of
stockholders.  One-fourth of the options awarded were priced at the then current
market  value,  one-fourth  were priced at a 50% premium  over the then  current
market value, and the remaining  one-half were priced at a 100% premium over the
then  current  market  value.  The full value of the options  cannot be realized
until the price of the  Company's  stock more than  doubles from the fair market
value on the date of grant.  Senior leadership  members will not be eligible for
new grants of LTI options until fiscal 1999.  The fiscal 1996 stock options vest
incrementally over a nine-year period.

         Under the recently adopted  leadership  compensation plan effective for
fiscal 1998,  the LTI portion of the senior  leadership's  overall  compensation
will be 40%  instead  of 35%.  The  terms  of all LTI  options  will be 15 years
(instead of ten),  and the  exercise  prices will be one-half at the fair market
value on the  date of  grant,  one-fourth  at a 50%  premium  over  market,  and
one-fourth  at a 100%  premium  over  market.  Options  will  continue  to  vest
incrementally over nine years from the date of grant.

<PAGE>

         Supplemental  Executive  Retirement Plan - All members of the Company's
leadership  team are  eligible  to  participate  in the  Supplemental  Executive
Retirement  Plan ("SERP"),  which was adopted in fiscal 1996, by contributing up
to 15% of their pretax  income into the plan.  The Company  matches at a rate of
$.50 on the dollar up to the first 6% of the leadership  team members'  combined
contributions  under both the SERP and the Company's 401K  Retirement  Plan. The
Company match is paid in Common Stock.

         Other  Compensation  Plans - The Company maintains certain  broad-based
employee  benefit  plans in which  leadership  team  members  are  permitted  to
participate  on the  same  terms  as  non-leadership  team  associates  who meet
applicable eligibility criteria, subject to any legal limitations on the amounts
that may be contributed or the benefits that may be payable under the plans.

Mr. Morgan's Compensation

         In fiscal 1997,  the Company's  revenue and earnings  increased 49% and
51%,  respectively,  a record year in both revenue and earnings for the Company.
Additionally,  the Company's return on stockholders' equity increased from 16.5%
in fiscal 1996 to 20.3% in fiscal 1997, and the Company's  stock price increased
20% over the prior year,  compared to an 11% increase in the Nasdaq Stock Market
- - U.S.  Index and a 10% increase in the Nasdaq  Stock  Market  Computer and Data
Processing Index over the same period.  In the prior year, the Company's revenue
and earnings increased 33% and 47%, respectively, stockholders' equity increased
from 15.3% to 16.5%, and the stock price rose 43%, compared to a 36% increase in
the Nasdaq  Stock  Market - U.S.  Index and a 42%  increase in the Nasdaq  Stock
Market - Computer and Data Processing Index over the same period. Because of the
Company's  performance and Mr. Morgan's performance in fiscal 1996, Mr. Morgan's
fiscal 1997 base pay was  increased by 8.33% over fiscal  1996.  In light of the
Company's fiscal 1997 performance, Mr. Morgan's base pay for fiscal 1998 will be
increased 15.4% over fiscal 1997.

         In fiscal  1997,  the  Company's  earnings  per share  results  and the
Company's EVA attained were the primary basis for  determining  the at-risk base
pay earned by Mr. Morgan.  A portion of Mr. Morgan's  at-risk payments were made
in cash. (See "Summary  Compensation Table - Other Annual Compensation"  above.)
On May 29, 1997, the Compensation  Committee of the Company's Board of Directors
granted  33,545  non-statutory  stock  options  to Mr.  Morgan  in  lieu  of the
remaining  portion of his at-risk  compensation.  The options were granted at an
exercise  price of $15.70,  the current  market value on the date of grant,  and
were fully vested as of the date of grant.  The actual value, if any, Mr. Morgan
may realize will depend on the excess of the stock price over the exercise price
on the date the options are  exercised.  Until the price of the Company's  stock
reaches  $17.23,  Mr.  Morgan  will be unable to realize  the full value of this
portion of his at-risk pay.

           In the prior fiscal year ending March 31, 1996,  Mr. Morgan  received
non-statutory  stock options under the Company's LTI plan described  above which
consisted of a three-year  grant of non-statutory  stock options,  with exercise
prices as follows:  one-fourth at the then current market price, one-fourth at a
50% premium  over  market,  and the  remaining  one-half at a 100%  premium over
market.  The  purpose of the fiscal  1996  grant was to  further  encourage  Mr.
Morgan's  long-term  performance  while aligning his interests with those of the
Company's  other  shareholders  with regard to the  performance of the Company's
Common Stock. Mr. Morgan will not be eligible for another LTI grant until fiscal
1999.

Omnibus Budget Reconciliation Act of 1993

         The  Omnibus  Budget  Reconciliation  Act of  1993  ("OBRA")  generally
prevents public  corporations  from deducting as a business expense that portion
of the compensation  paid to the named  individuals in the Summary  Compensation
Table that exceeds $1,000,000.  However,  this deduction limit does not apply to
"performance-based   compensation"   paid   pursuant   to  plans   approved   by
shareholders. The Board has modified its compensation plans so as to comply with
OBRA and thereby retain the deductibility of executive  compensation,  and it is
the Company's  intention to continue to monitor its compensation plans to comply
with OBRA in the future.

            William T. Dillard II                 Walter V. Smiley


<PAGE>

Company Performance

         The graph below  compares  for each of the last five  fiscal  years the
cumulative total return on the Company's Common Stock, the Nasdaq Stock Market -
U.S. Index,  and the Nasdaq Stock Market - Computer and Data  Processing  Index.
The cumulative  total return on the Company's Common Stock assumes $100 invested
on March 31, 1992 in the Company's Common Stock.


          The following table is submitted in lieu of the required graph:
<TABLE>
<CAPTION>
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
         AMONG ACXIOM CORPORATION, THE NASDAQ STOCK MARKET (U.S.) INDEX
                AND THE NASDAQ COMPUTER & DATA PROCESSING INDEX

        YEAR                          1992   1993   1994   1995   1996   1997
<S>                                   <C>    <C>    <C>    <C>     <C>   <C>
Acxiom Corporation                    $100   $222   $263   $425   $606   $730
NASDAQ - US Index                      100    115    124    138    187    208
NASDAQ - Computer & Data Processing    100    112    114    154    219    240 

*  $100 INVESTED ON 03/31/92 IN STOCK OR INDEX -
   INCLUDING REINVESTMENT OF DIVIDENDS.
   FISCAL YEAR ENDING MARCH 31.

</TABLE>


<PAGE>


                              CERTAIN TRANSACTIONS


         1. On January 5, 1996,  the  Company  leased an aircraft  from  MorAir,
Inc., a corporation  controlled by Charles D. Morgan, the Company's Chairman and
Company Leader,  and Jane Dills Morgan,  for $66,385 per month, plus maintenance
and  insurance.  The term of this aircraft  lease expires  January 4, 2001.  The
terms of the  lease  have been  found by the Board to be as good or better  than
those which could have been obtained from an unrelated third party.

         2. In  accordance  with that certain Data Center  Management  Agreement
dated July 27,  1992 (the  "Agreement")  between  the  Company  and Trans  Union
Corporation  ("Trans  Union")  which became  effective  on August 31, 1992,  the
Company (through its subsidiary, Acxiom CDC, Inc.) acquired all of Trans Union's
interest  in its  Chicago  data  center and agreed to provide  Trans  Union with
various data center management services. The term of the Agreement,  as amended,
expires in 2005.

         In connection with the Agreement, on August 31, 1992 the Company issued
to Trans Union 1,920,000 shares (the "Initial Shares") of Common Stock,  subject
to certain  "put" and "call"  provisions.  Pursuant to a  subsequent  amendment,
Trans  Union  relinquished  its right to cause the  Company to  repurchase  such
shares, and the Company relinquished its right to call the shares. On August 31,
1992 the Company  issued a warrant  ("Warrant") to Trans Union to purchase up to
4,000,000 additional shares prior to August 31, 2000, at exercise prices ranging
from $2.813 per share to $3.563 per share.

         Trans Union  presently owns the 1,920,000  Initial Shares and the 2,000
shares  transferred  to Trans  Union by Mr.  Gambill,  or 3.7% of the  currently
issued and outstanding shares of the Company's Common Stock. Upon acquisition of
the 4,000,000 shares which could currently be purchased under the Warrant, Trans
Union would  beneficially own 5,922,000  shares,  or 10.6% of the Company's then
issued  and  outstanding  shares.  However,  the  amount  of stock  which may be
purchased  by Trans  Union  under the  Warrant is limited so that Trans  Union's
total  holdings  under the Warrant and the  Agreement  may not exceed 10% of the
Company's then issued and  outstanding  shares.  Based upon the number of shares
currently  issued  and  outstanding,   Trans  Union  would  be  able  to  obtain
approximately 3,613,459 of the 4,000,000 Warrant shares. Trans Union retains the
right, however, to acquire additional shares of Common Stock on the open market.
In  addition,  pursuant  to the  Agreement,  Trans Union has  preemptive  rights
whereby it may,  under  certain  circumstances,  purchase  additional  shares of
Common Stock in the event the Company issues additional shares.  Such preemptive
rights provide Trans Union with the ability to maintain its percentage ownership
of Common Stock acquired pursuant to the Agreement.

         In addition,  effective October 26, 1994, the Company and Trans Union's
parent company,  Marmon  Industrial  Corporation  ("MIC"),  entered into a Stock
Purchase  Agreement  wherein the Company  agreed to sell, and MIC agreed to buy,
2,000,000  shares of newly issued  Common Stock of the Company (the  "Additional
Shares") for $5.98 per share.  The purchase price of the  Additional  Shares was
established  on August 31,  1994  pursuant  to a letter  agreement  between  the
Company and Trans Union and, for purposes of the Warrant,  the Additional Shares
do not count  towards  the number of shares  owned by Trans  Union.  Taking into
account the shares owned by Trans Union and the  currently  exercisable  Warrant
shares  beneficially  owned by Trans  Union,  Trans Union and MIC would  jointly
beneficially own approximately  7,535,459 shares, or 13.6% of the Company's then
issued and outstanding shares. (See "Principal Shareholders" above.)

         Pursuant to a letter  agreement dated July 27, 1992, which was executed
in connection with the Agreement,  the Company agreed to use its best efforts to
cause one person  designated by Trans Union to be elected to the Company's Board
of Directors.  Trans Union  designated its CEO and President,  Harry C. Gambill,
who was  appointed  to fill a  vacancy  on the  Board in  November  1992 and was
elected at the 1993 Annual Meeting of Shareholders  to serve a three-year  term.
He was elected to serve a second  three-year  term at the 1996  Annual  Meeting.
Pursuant to a second letter  agreement dated August 31, 1994, which was executed
in  connection  with an  amendment to the  Agreement  which  continued  the term
through 2002,  the Company agreed to amend the letter  agreement  dated July 27,
1992 and use its best efforts to cause two persons  designated by Trans Union to
be elected


<PAGE>

to the  Company's  Board of  Directors.  In addition to Mr. Gambill, Trans Union
designated Robert A. Pritzker, an executive officer of MIC, who was appointed to
fill a newly created position on the Company's Board of Directors on October 26,
1994. Mr.  Pritzker was  elected to serve a  three-year term at  the 1995 Annual
Meeting of Shareholders.  These undertakings by the Company are in effect  until
the  latter of the tenth anniversary of  August  31,  1992 or termination of the
Agreement,  the term of which was extended to 2005 during the past fiscal year.

                     SECTION 16(a) REPORTING DELINQUENCIES

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  "executive  officers" (as defined in the Rules of the  Securities and
Exchange Commission), directors, and persons who own more than ten percent (10%)
of a registered  class of the Company's  equity  securities,  to file reports of
ownership and changes in ownership with the  Securities and Exchange  Commission
and the  National  Association  of  Securities  Dealers,  Inc.  Such persons are
required by SEC  regulations  to furnish the Company  with copies of all Section
16(a) forms they file.

         Additionally,  SEC  regulations  require that the Company  identify any
individuals  for whom one of the  referenced  reports  was not filed on a timely
basis during the most recent fiscal year or prior fiscal years. To the Company's
knowledge,  based  solely on its review of the copies of such forms  received by
it, or written  representations  from  certain  reporting  persons that no other
forms were required for those persons during and with respect to the fiscal year
ended March 31, 1997, the Company believes that during the past fiscal year, all
filing requirements applicable to its officers,  directors, and greater than ten
percent  (10%)  beneficial  owners  were met,  except as  follows:  one  report,
covering two transactions, was filed late by James E. Bryant, Jr.

                         INDEPENDENT PUBLIC ACCOUNTANTS

         The  Board of  Directors  has  selected  KPMG Peat  Marwick  LLP as the
Company's  independent public accountants and auditors, a position that firm has
held since the Company's  initial  offering of securities to the public in 1983.
Representatives  of KPMG Peat  Marwick  LLP are  expected  to be  present at the
Annual Meeting with the  opportunity to make a statement if they desire to do so
and to respond to appropriate questions.

                      SUBMISSION OF SHAREHOLDER PROPOSALS

         Any  shareholder  proposal to be presented  at the 1998 Annual  Meeting
should  be  directed  to the  Secretary  of the  Company,  P.O.  Box  2000,  301
Industrial Boulevard,  Conway, Arkansas 72033-2000,  and must be received by the
Company on or before  February 13, 1998.  Any such proposal must comply with the
requirements of Rule 14a-8 under the Securities Exchange Act of 1934.

                        ADDITIONAL INFORMATION AVAILABLE

         Upon written request, the Company will furnish,  without charge, a copy
of the  Company's  most  recent  Annual  Report on Form 10-K,  as filed with the
United  States  Securities  and Exchange  Commission,  including  the  financial
statements  and  schedules  thereto.  The  written  request  should  be  sent to
Catherine L. Hughes,  Secretary of the Company,  P.O. Box 2000,  301  Industrial
Boulevard, Conway, Arkansas 72033-2000.


<PAGE>

                                 OTHER MATTERS

         The Board of Directors does not intend to present and does not have any
reason to believe  that others will  present any items of business at the Annual
Meeting  other than as stated in the Notice of Annual  Meeting of  Shareholders.
If, however,  other matters are properly  brought before the meeting,  it is the
intention  of the  persons  named in the  accompanying  Proxy to vote the shares
represented  thereby in accordance with their best judgment,  and  discretionary
authority to do so is included in the Proxy.

                                        By Order of the Board of Directors


                                                Catherine L. Hughes
                                                     Secretary


Conway, Arkansas
June 16, 1997


<PAGE>

                                   PROXY CARD
(Side 1)

P                                                                     
R                              ACXIOM CORPORATION
O         This Proxy Is Solicited on Behalf of The Board of Directors
X                    for the Annual Meeting of Shareholders
Y                         to be Held on July 30, 1997

The  undersigned  hereby  appoints  Catherine  L.  Hughes and Shayne D. Smith as
Proxies,  or either of them,  with the power to appoint their  substitutes,  and
hereby  authorizes them to represent and vote, as designated  below,  all of the
shares of Common Stock of Acxiom  Corporation  held of record by the undersigned
on June  9,  1997,  at the  Annual  Meeting  of  Shareholders  to be held at 301
Industrial  Boulevard,  Conway,  Arkansas  72033-2000  on July 30, 1997,  or any
adjournment or adjournments thereof.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR ALL PROPOSALS.


Please mark,  sign,  date and return the proxy card promptly  using the enclosed
envelope.

                                                                     SEE REVERSE
                                                                        SIDE


(Side 2)

[X] Please mark your
    votes as in this
    example.

           The Board of Directors recommends a vote FOR the proposal.

                  FOR all nominees     WITHHOLD
                  listed at right      AUTHORITY

1.  Election of         [ ]               [ ]             Nominees:           
    Directors                                          Dr. Ann H. Die
                                                      Charles D. Morgan

(For, except vote withheld for the following nominee(s):)


- ---------------------------------------------







SIGNATURE(S)-----------------------------------   DATED:------------------, 1997

NOTE:  Please sign  exactly as  name appears  hereon.  When  shares are  held by
       joint  tenants,  both should  sign.  When signing as attorney,  executor,
       administrator, trustee or guardian,  please give full title as such. If a
       corporation,  please sign in full  corporate  name by President  or other
       authorized officer.  If a partnership, please sign in partnership name by
       authorized person.



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