ACXIOM CORP
8-A12G, 1998-01-29
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20569

                             ----------------------

                                    FORM 8-A

                FOR REGISTRATION OF CERTAIN CLASSES OF SECURITIES
                     PURSUANT TO SECTION 12(b) OR (g) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                               ACXIOM CORPORATION
           ----------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                  Delaware                             71-058189
           ----------------------                  ------------------
          (State of incorporation                    (IRS Employer 
              or organization)                     Identification No.)

                   P. O. Box 2000
              301 Industrial Boulevard
                  Conway, Arkansas                       72033-2000
       --------------------------------------        ------------------
      (Address of principal executive offices)           (Zip Code)

If this Form relates to the  registration  of a class of securities  pursuant to
Section  12(b)  of  the  Exchange  Act  and is  effective  pursuant  to  General
Instruction A.(c), please check the following box.                         [   ]

If this Form relates to the  registration  of a class of securities  pursuant to
Section  12(g)  of  the  Exchange  Act  and is  effective  pursuant  to  General
Instruction A.(d), please check the following box.                         [ X ]

Securities Act registration statement file number to which this form relates:
N/A

Securities to be registered pursuant to Section 12(b) of the Act:

Title of each class                      Name of each exchange on which
To be so registered                      each class is to be registered
- -------------------                      ------------------------------
       NONE                                           NONE

Securities to be registered pursuant to Section 12(g) of the Act:

                         Preferred Stock Purchase Rights
- --------------------------------------------------------------------------------
                                (Title of Class)


<PAGE>


         Item 1.  Description of Registrant's Securities to be Registered.

                  On  January  28,  1998,  the  Board  of  Directors  of  Acxiom
Corporation, a Delaware corporation (the "Company"),  declared a dividend of one
right (a "Right") for each outstanding share of common stock, par value $.10 per
share ("Common  Stock"),  of the Company held of record at the close of business
on February 9, 1998, (the "Record Time"),  or issued thereafter and prior to the
Separation Time (as hereinafter  defined) and thereafter pursuant to options and
convertible or exchangeable  securities  outstanding at the Separation Time. The
Rights will be issued  pursuant to a Rights  Agreement,  dated as of January 28,
1998 (the  "Rights  Agreement"),  between the Company  and First  Chicago  Trust
Company of New York, as Rights Agent (the "Rights  Agent").  Each Right entitles
its registered  holder to purchase from the Company,  after the Separation Time,
one one-thousandth of a share of Participating  Preferred Stock, par value $1.00
per share ("Preferred Stock"), for $100.00 (the  "Exercise  Price"),  subject to
adjustment. The Preferred Stock is designed so that each one one-thousandth of a
share of Preferred  Stock has economic and voting terms  similar to those of one
share of Common Stock.

                  The Rights will be evidenced by the Common Stock  certificates
until the close of business on the earlier of (either,  the  "Separation  Time")
(i) the tenth  business day (or such later date as the Board of Directors of the
Company may from time to time fix by resolution  adopted prior to the Separation
Time that would  otherwise have occurred) after the date on which any Person (as
defined in the Rights Agreement)  commences a tender or exchange offer which, if
consummated,  would result in such  Person's  becoming an Acquiring  Person,  as
defined  below,  and  (ii)  the  first  date  (the  "Flip-in  Date")  of  public
announcement  by the Company or an Acquiring  Person that a Person has become an
Acquiring Person;  provided that if the foregoing results in the Separation Time
being prior to the Record Time,  the  Separation  Time shall be the Record Time;
and provided  further that if a tender or exchange  offer  referred to in clause
(i) is cancelled, terminated or otherwise withdrawn prior to the Separation Time
without the purchase of any shares of stock pursuant  thereto,  such offer shall
be deemed never to have been made.

                  An Acquiring Person is any Person having Beneficial  Ownership
(as defined in the Rights Agreement) of 20% or more of the outstanding shares of
Voting  Stock,  which term shall not include (i) the Company,  any  wholly-owned
subsidiary  of the Company or any employee  stock  ownership  or other  employee
benefit plan of the Company,  (ii) any person who is the Beneficial Owner of 20%
or more of the outstanding  Voting Stock as of the date of the Rights  Agreement
or who  shall  become  the  Beneficial  Owner of 20% or more of the  outstanding
Voting  Stock  solely  as a result  of an  acquisition  of  Voting  Stock by the
Company,  until such time as such Person acquires additional Voting Stock, other
than  through a  dividend  or stock  split,  (iii) any  Person  who  becomes  an
Acquiring  Person  without  any plan or intent to seek or affect  control of the
Company if such Person, upon notice by the Company,  promptly divests sufficient
securities such that such 20% or greater Beneficial Ownership ceases or (iv) any
Person who  Beneficially  Owns shares of Voting Stock  consisting  solely of (A)
shares of Voting Stock  acquired  pursuant to the grant or exercise of an option
granted  by the  Company in  connection  with an  agreement  to merge  with,  or
acquire, the Company at a time at which there is no Acquiring Person, (B) shares
of Voting Stock owned by such Person and its  Affiliates  and  Associates at the
time of such grant and (C) shares of Voting Stock,  amounting to less than 1% of
the  outstanding  Voting Stock,  acquired by Affiliates  and  Associates of such
Person  after the 

<PAGE>

time of such grant.  "Voting Stock" means shares of capital stock of the Company
entitled to vote generally in the election of directors.

                  The Rights Agreement provides that, until the Separation Time,
the Rights will be transferred with and only with the Common Stock. Common Stock
certificates issued after the Record Time but prior to the Separation Time shall
evidence one Right for each share of Common Stock represented  thereby and shall
contain a legend  incorporating  by reference the terms of the Rights  Agreement
(as such may be amended from time to time).  Notwithstanding  the absence of the
legend, certificates evidencing shares of Common Stock outstanding at the Record
Time shall also  evidence  one Right for each  share of Common  Stock  evidenced
thereby.   Promptly  following  the  Separation  Time,   separate   certificates
evidencing  the  Rights  ("Rights  Certificates")  will be mailed to  holders of
record of Common Stock at the Separation Time.

                  The Rights will not be exercisable  until the Business Day (as
defined in the Rights Agreement)  following the Separation Time. The Rights will
expire on the earliest of (i) the  Exchange  Time (as defined  below),  (ii) the
close of business  on  February 9, 2008,  (iii) the date on which the Rights are
redeemed as described below and (iv) upon the merger of the Company into another
corporation  pursuant to an  agreement  entered  into when there is no Acquiring
Person (in any such case, the "Expiration Time").

                  The Exercise Price and the number of Rights outstanding, or in
certain  circumstances  the securities  purchasable upon exercise of the Rights,
are subject to adjustment from time to time to prevent  dilution in the event of
a Common Stock  dividend on, or a subdivision  or a  combination  into a smaller
number of shares of,  Common  Stock,  or the  issuance  or  distribution  of any
securities or assets in respect of, in lieu of or in exchange for Common Stock.

                  In the event that prior to the Expiration  Time a Flip-in Date
occurs,  the Company  shall take such action as shall be necessary to ensure and
provide that each Right (other than Rights  Beneficially  Owned by the Acquiring
Person or any  affiliate or associate  thereof,  which Rights shall become void)
shall  constitute  the right to purchase  from the  Company,  upon the  exercise
thereof in  accordance  with the terms of the Rights  Agreement,  that number of
shares of Common  Stock or  Preferred  Stock of the Company  having an aggregate
Market  Price (as  defined in the Rights  Agreement),  on the date of the public
announcement  of an Acquiring  Person's  becoming  such (the "Stock  Acquisition
Date") that gave rise to the Flip-in Date, equal to twice the Exercise Price for
an amount in cash equal to the then current Exercise Price.

                  In addition, the Board of Directors of the Company may, at its
option, at any time after a Flip-in Date and prior to the time that an Acquiring
Person becomes the Beneficial  Owner of more than 50% of the outstanding  shares
of  Voting  Stock,  elect to  exchange  all (but  not  less  than  all) the then
outstanding Rights (other than Rights Beneficially Owned by the Acquiring Person
or any affiliate or associate  thereof,  which Rights become void) for shares of
Common  Stock at an  exchange  ratio of one  share of Common  Stock  per  Right,
appropriately  adjusted to reflect any stock  split,  stock  dividend or similar
transaction  occurring  after the date of the  Separation  Time  (the  "Exchange
Ratio").  Immediately  upon such action by the Board of Directors (the "Exchange
Time"),  the right to  exercise  the Rights will  terminate  and each Right


<PAGE>

will thereafter represent only the right to receive a number of shares of Common
Stock equal to the Exchange Ratio.

                  Whenever the Company shall become obligated to issue shares of
Common  Stock upon  exercise of or in exchange for Rights,  the Company,  at its
option,  may substitute  therefor  shares of Preferred  Stock, at a ratio of one
one-thousandth  of a share of Preferred  Stock for each share of Common Stock so
issuable.

                  In the event that  prior to the  Expiration  Time the  Company
enters  into,  consummates  or  permits  to occur a  transaction  or  series  of
transactions  after  the time an  Acquiring  Person  has  become  such in which,
directly  or  indirectly,   (i)  the  Company  shall  consolidate  or  merge  or
participate in a binding share exchange with any other Person if, at the time of
the  consolidation,  merger or share  exchange or at the time the Company enters
into an agreement with respect to such consolidation,  merger or share exchange,
the Acquiring Person controls the Board of Directors of the Company, or (ii) the
Company  shall sell or otherwise  transfer  (or one or more of its  subsidiaries
shall  sell or  otherwise  transfer)  directly  or by sale of  stock,  assets or
control  of assets (A)  aggregating  more than 50% of the  assets  (measured  by
either  book  value or fair  market  value)  as of the end of the most  recently
completed fiscal year or (B) generating more than 50% of the operating income or
cash flow during the most recently completed fiscal year, of the Company and its
subsidiaries  (taken as a whole) to any other Person  (other than the Company or
one or more of its wholly  owned  subsidiaries)  or to two or more such  Persons
which are  affiliated  or otherwise  acting in concert,  if, at the time of such
sale or transfer  of assets or at the time the Company (or any such  subsidiary)
enters into an agreement  with respect to such sale or transfer,  the  Acquiring
Person  controls  the  Board  of  Directors  of  the  Company,   then  any  such
transactions or events shall constitute a "Flip-over Transaction or Event" under
the Rights Agreement.

                  The Company  shall take such action as shall be  necessary  to
ensure, and shall not enter into,  consummate or permit to occur, such Flip-over
Transaction  or Event  until it shall  have  duly  entered  into a  binding  and
enforceable  supplemental  agreement with the Person  engaging in such Flip-over
Transaction or Event or the parent corporation thereof (the "Flip-over Entity"),
for the benefit of the holders of the Rights,  providing, that upon consummation
or  occurrence  of the  Flip-over  Transaction  or Event  (i) each  Right  shall
thereafter  constitute  the right to purchase  from the Flip-over  Entity,  upon
exercise  thereof in  accordance  with the terms of the Rights  Agreement,  that
number of shares of common  stock of the  Flip-over  Entity  having an aggregate
Market  Price  on the  date of  consummation  or  occurrence  of such  Flip-over
Transaction  or Event  equal to twice the  Exercise  Price for an amount in cash
equal to the then current  Exercise  Price and (ii) the  Flip-over  Entity shall
thereafter  be liable  for,  and  shall  assume,  by  virtue  of such  Flip-over
Transaction or Event and such  supplemental  agreement,  all the obligations and
duties of the  Company  pursuant  to the  Rights  Agreement,  but the  Company's
obligations  under the Rights Agreement will not be discharged and will continue
in full. For purposes of the foregoing description,  the term "Acquiring Person"
shall include any Acquiring  Person and its Affiliates and Associates and others
with whom it is acting in concert counted together as a single Person.

                  The Board of Directors  of the Company may, at its option,  at
any time prior to the close of business on the Flip-in Date, redeem all (but not
less than all) the then outstanding


<PAGE>

Rights at a price of $.01 per Right (the "Redemption Price"), as provided in the
Rights  Agreement.  Immediately upon the action of the Board of Directors of the
Company  electing to redeem the Rights,  without any further  action and without
any notice,  the right to exercise the Rights will terminate and each Right will
thereafter  represent only the right to receive the Redemption Price in cash for
each Right so held.

                  The  holders  of  Rights  will,  solely  by  reason  of  their
ownership of Rights,  have no rights as stockholders  of the Company,  including
without limitation, the right to vote or to receive dividends.

                  The Rights have  certain  anti-takeover  effects and can cause
substantial  dilution  to a person  or group  that  acquires  20% of more of the
Common Stock on terms not approved by the Board of Directors of the Company. The
Rights  should  not,  however,  interfere  with any  merger  or  other  business
combination  that the Board finds to be in the best interests of the Company and
its stockholders  because the Rights can be redeemed by the Board on or prior to
the close of business  on the  Flip-in  Date,  before the  consummation  of such
transaction.

                  As of  January 28, 1998,  there were  approximately 52,257,783
shares of  Common Stock  issued and  outstanding.   As long as  the  Rights  are
attached to the Common  Stock,  the  Company  will issue one Right with each new
share of Common Stock so that all such shares will have Rights attached.

                  The  Rights  Agreement,  the forms of Rights  Certificate  and
Election to Exercise and the form of Certificate of Designation and Terms of the
Participating   Preferred   Stock  are  attached  hereto  as  exhibits  and  are
incorporated  herein by reference.  The foregoing  description  of the Rights is
qualified in its entirety by reference to such exhibits.

Item 2.  Exhibits.

Exhibit No.                Description

   (1)                     Rights  Agreement,  dated as of January 28, 1998 (the
                           "Rights  Agreement"),  between Acxiom Corporation and
                           First  Chicago  Trust  Company of New York, as Rights
                           Agent,  including the forms of Rights Certificate and
                           of Election to Exercise, attached as Exhibit A to the
                           Rights  Agreement,  and the  form of  Certificate  of
                           Designation  and  Terms  of  Participating  Preferred
                           Stock of the  Company,  attached  as Exhibit B to the
                           Rights Agreement.


<PAGE>


                                    SIGNATURE


                  Pursuant to the requirements  of Section 12  of the Securities
Exchange Act of 1934, the registrant has duly caused this registration statement
to be signed on its behalf by the undersigned, thereunto duly authorized.


                                         ACXIOM CORPORATION



                                         By:    /s/ Catherine L. Hughes
                                            ------------------------------------
                                         Name:    Catherine L. Hughes
                                         Title:   Secretary/General Counsel

Dated: January 29, 1998


<PAGE>


                                  EXHIBIT INDEX



Exhibit No.                Description

   (1)                     Rights Agreement, dated as of January 28,  1998  (the
                           "Rights Agreement"),  between Acxiom  Corporation and
                           First Chicago  Trust  Company of  New York, as Rights
                           Agent, including the forms  of Rights Certificate and
                           of Election to Exercise, attached as Exhibit A to the
                           Rights  Agreement  and  the form  of  Certificate  of
                           Designation  and  Terms  of  Participating  Preferred
                           Stock of  the Company, attached  as Exhibit B  to the
                           Rights Agreement.



<PAGE>



                                   EXHIBIT 1




                                RIGHTS AGREEMENT



                                   dated as of



                                January 28, 1998



                                     between



                               ACXIOM CORPORATION



                                       and



                     FIRST CHICAGO TRUST COMPANY OF NEW YORK



                                as Rights Agents



<PAGE>

ARTICLE I     CERTAIN DEFINITIONS ........................................... 2

      1.1     Certain Definitions ........................................... 2

ARTICLE II    THE RIGHTS .................................................... 9

      2.1     Summary of Rights ............................................. 9

      2.2     Legend on Common Stock Certificates .......................... 10

      2.3     Exercise of Rights; Separation of Rights ..................... 11

      2.4     Adjustments to Exercise Price; Number of Rights .............. 14

      2.5     Date on Which Exercise is Effective .......................... 15

      2.6     Execution, Authentication, Delivery and Dating of 
              Rights Certificates .......................................... 16

      2.7     Registration, Registration of Transfer and Exchange .......... 17

      2.8     Mutilated, Destroyed, Lost and Stolen Rights Certificates .... 18

ARTICLE III   ADJUSTMENTS TO THE RIGHTS IN  THE EVENT OF CERTAIN
              TRANSACTIONS ................................................. 21

      3.1     Flip-in ...................................................... 21

      3.2     Flip-over .................................................... 24

ARTICLE IV    THE RIGHTS AGENT ............................................. 25

      4.1     General ...................................................... 25

      4.2     Merger or Consolidation or Change of Name of Rights Agent .... 26

      4.3     Duties of Rights Agent ....................................... 27

      4.4     Change of Rights Agent ....................................... 30

ARTICLE V     MISCELLANEOUS ................................................ 32

      5.1     Redemption ................................................... 32

      5.2     Expiration ................................................... 32

      5.3     Issuance of New Rights Certificates .......................... 33

      5.4     Supplements and Amendments ................................... 34

      5.5     Fractional Shares ............................................ 34

      5.6     Rights of Action ............................................. 34

      5.7     Holder of Rights Not Deemed a Stockholder .................... 35

      5.8     Notice of Proposed Actions ................................... 35

      5.9     Notices ...................................................... 36

      5.10    Suspension of Exercisability ................................. 37

      5.11    Costs of Enforcement ......................................... 37

      5.12    Successors ................................................... 37


<PAGE>

      5.13    Benefits of this Agreement ................................... 38

      5.14    Determination and Actions by the Board of Directors, etc. .... 38

      5.15    Descriptive Headings ......................................... 38

      5.16    Governing Law ................................................ 38

      5.17    Counterparts ................................................. 39

      5.18    Severability ................................................. 39



                                    EXHIBITS

Exhibit A          Form of Rights Certificate
                   (Together with Form of
                   Election to Exercise)

Exhibit B          Form of Certificate of
                   Designation and Terms of
                   Participating Preferred Stock



<PAGE>

                                RIGHTS AGREEMENT

                  RIGHTS   AGREEMENT  (as  amended  from  time  to  time,   this
"Agreement"),  dated as of January  28,  1998,  between  Acxiom  Corporation,  a
Delaware  corporation  (the  "Company"),  and First Chicago Trust Company of New
York,  as Rights  Agent  (the  "Rights  Agent,"  which term  shall  include  any
successor Rights Agent hereunder).

                                   WITNESSETH:

                  WHEREAS,  the  Board  of  Directors  of the  Company  has  (a)
authorized  and  declared a dividend of one right  ("Right")  in respect of each
outstanding share of Common Stock (as hereinafter  defined) held of record as of
the close of business on February 9, 1998 (the "Record Time") and (b) authorized
the  issuance of one Right in respect of each share of Common Stock issued after
the Record Time and prior to the Separation Time (as  hereinafter  defined) and,
to the extent  provided in Section 5.3,  each share of Common Stock issued after
the Separation Time;

                  WHEREAS,  subject to the terms hereof, each Right entitles the
holder thereof, after the Separation Time, to purchase securities of the Company
(or, in certain  cases,  of certain  other  entities)  pursuant to the terms and
subject to the conditions set forth herein; and

                  WHEREAS,  the Company  desires to appoint the Rights  Agent to
act on behalf of the  Company,  and the Rights  Agent is  willing so to act,  in
connection  with the  issuance,  transfer,  exchange and  replacement  of Rights
Certificates (as hereinafter defined),  the exercise of Rights and other matters
referred to herein;



<PAGE>


                  NOW  THEREFORE,  in  consideration  of the  premises  and  the
respective agreements set forth herein, the parties hereby agree as follows:

                                    ARTICLE I

                               CERTAIN DEFINITIONS

1.1   For purposes  of  this  Agreement, the following  terms  have the  meaning
indicated:

                  "Acquiring  Person"  shall mean any  Person who is  Beneficial
Owner of 20% or more of the  outstanding  shares of Voting Stock (as hereinafter
defined);  provided, however, that the term "Acquiring Person" shall not include
any Person  (i) who is the  Beneficial  Owner of 20% or more of the  outstanding
Shares of Common  Stock on the date of this  Agreement  or who shall  become the
Beneficial  Owner (as  hereinafter  defined)  of 20% or more of the  outstanding
shares of Voting  Stock solely as a result of an  acquisition  by the Company of
shares of Voting Stock,  until such time  hereafter or thereafter as any of such
Persons  shall  become  the  Beneficial  Owner  (other  than by means of a stock
dividend or stock split) of any additional  shares of Voting Stock,  (ii) who is
the Beneficial  Owner of 20% or more of the  outstanding  shares of Voting Stock
but who acquired  Beneficial  Ownership  (as  hereinafter  defined) of shares of
Voting Stock without plan or intention to seek or affect control of the Company,
if such Person (as hereinafter  defined),  upon notice by the Company,  promptly
enters  into an  irrevocable  commitment  promptly  to  divest,  and  thereafter
promptly divests (without  exercising or retaining any power,  including voting,
with respect to such shares),  sufficient  shares of Voting Stock (or securities
convertible  into,  exchangeable  into or exercisable  for Voting Stock) so that
such Person ceases to be the Beneficial  Owner of 20% or more of the outstanding
shares of Voting  Stock or (iii) who


<PAGE>

Beneficially  Owns shares of Voting Stock  consisting  solely of one ore more of
(A) shares of Voting Stock  Beneficially Owned pursuant to the grant or exercise
of an  option  granted  to such  Person by the  Company  in  connection  with an
agreement to merge with, or acquire,  the Company at a time at which there is no
Acquiring  Person,  (B) shares of Voting Stock (or securities  convertible into,
exchangeable into or exercisable for Voting Stock),  Beneficially  Owned by such
Person or its Affiliates (as hereinafter  defined) or Associates (as hereinafter
defined) at the time of grant of such  option or (C) shares of Voting  Stock (or
securities convertible into,  exchangeable into or exercisable for Voting Stock)
acquired by  Affiliates  or  Associates  of such  Person  after the time of such
grant, which, in the aggregate, amount to less than 1% of the outstanding shares
of Voting  Stock.  In addition,  the Company,  any wholly owned  Subsidiary  (as
hereinafter  defined) of the Company and any employee  stock  ownership or other
employee benefit plan of the Company or a wholly owned Subsidiary of the Company
shall not be an Acquiring Person.

                  "Affiliate" and "Associate" shall have the respective meanings
ascribed to such terms in Rule 12b-2 under the Securities  Exchange Act of 1934,
as such Rule is in effect on the date of this Agreement.

                  A Person shall be deemed the "Beneficial  Owner",  and to have
"Beneficial Ownership" of, and to "Beneficially Own", any securities as to which
such Person or any of such Person's Affiliates or Associates is or may be deemed
to be the beneficial owner pursuant to Rule 13d-3 and 13d-5 under the Securities
Exchange Act of 1934, as such Rules are in effect on the date of this Agreement,
as well as any  securities  as to  which  such  Person  or any of such  Person's
Affiliates or Associates has the right to become the  Beneficial  Owner (whether
such

<PAGE>

right is  exercisable  immediately  or only  after  the  passage  of time or the
occurrence  of   conditions)   pursuant  to  any   agreement,   arrangement   or
understanding,  or upon the  exercise of  conversion  rights,  exchange  rights,
rights (other than the Rights),  warrants or options,  or  otherwise;  provided,
however,  that a Person shall not be deemed the "Beneficial  Owner",  or to have
"Beneficial  Ownership" of, or to "  Beneficially  Own", any security (i) solely
because such security has been tendered  pursuant to a tender or exchange  offer
made by such Person or any of such Person's  affiliates or Associates until such
tendered  security  is accepted  for payment or exchange or (ii) solely  because
such Person or any of such Person's  Affiliates or Associates  has or shares the
power to vote or direct  the voting of such  security  pursuant  to a  revocable
proxy  given in  response  to a public  proxy or  consent  solicitation  made to
holders of shares of a class of stock of the Company registered under Section 12
of the Securities Exchange Act of 1934, and pursuant to, and in accordance with,
the applicable rules and regulations under the Securities  Exchange Act of 1934,
except if such power, (or the arrangements  relating thereto) is then reportable
under Item 6 of Schedule 13D under the  Securities  Exchange Act of 1934 (or any
similar  provision of a comparable  or  successor  report).  For purposes of the
Agreement,  in determining  the percentage of the  outstanding  shares of Voting
Stock with respect to which a Person is the Beneficial  Owner,  all shares as to
which such Person is deemed the Beneficial Owner shall be deemed outstanding.

                  "Business  Day"  shall  mean any day  other  than a  Saturday,
Sunday  or a day on  which  banking  institutions  in the  City of New  York are
generally authorized or obligated by law or executive order to close.

                  "Close of  business"  on any given  date shall mean 5:00 P.M.,
New York City time,


<PAGE>

on such date or, if such date is not a Business  Day,  5:00 P.M.,  New York City
time, on the next succeeding Business Day.

                  "Common Stock" shall mean  the shares of  Common Stock,  $0.10
per share par value, of the Company.

                  "Control" or "control"  shall mean the  possession,  direct or
indirect,  of the power to direct or cause the direction of the  management  and
policies of a Person,  whether  through the ownership of voting  securities,  by
contract or otherwise.

                  "Exchange  Time"  shall  mean the time at which  the  right to
exercise the Rights shall terminate pursuant to Section 3.1(c) hereof.

                  "Exercise  Price"  shall  mean,  as of any date,  the price at
which a holder may purchase the  securities  issuable upon exercise of one whole
Right.  Until  adjustment  thereof  in  accordance  with the terms  hereof,  the
Exercise Price shall equal $100.00.

                  "Expiration Time" shall meant the earliest of (i) the Exchange
Time,  (ii) the Redemption  Time (as  hereinafter  defined),  (iii) the close of
business  on the  tenth-year  anniversary  of the Record  Time and (iv) upon the
merger of the Company into another corporation  pursuant to an agreement entered
into when there is no Acquiring Person.

                  "Flip-in  Date"  shall  mean any  Stock  Acquisition  Date (as
hereinafter  defined) or such earlier or later date as the Board of Directors of
the Company may from time to time fix by resolution adopted prior to the Flip-in
Date that would otherwise have occurred.

                  "Flip-over  Entity," for  purposes of Section 3.2,  shall mean
(i) in the case of  Flip-


<PAGE>

over  Transaction or Event (as hereinafter  defined)  described in clause (i) of
the definition  thereof,  the Person issuing any securities into which shares of
Common Stock are being  converted or exchanged  and, if no such  securities  are
being issued, the other party to such Flip-over Transaction or Event and (ii) in
the case of  Flip-over  Transaction  or Event  referred to in clause (ii) of the
definition  thereof,  the Person receiving the greatest portion of the assets or
earning power being transferred in such Flip-over Transaction or Event, provided
in all  cases if such  Person  is a  subsidiary  of a  corporation,  the  parent
corporation shall be the Flip-over Entity.

                  "Flip-over  Stock"  shall mean the class of capital  stock (or
similar  equity  interest)  with the  greatest  voting  power in  respect of the
election of directors (or other persons  similarly  responsible for direction of
the business and affairs) of the Flip-over Entity.

                  "Flip-over  Transaction  or Event" shall mean a transaction or
series of transactions  after the time when an Acquiring  Person has become such
in which, directly or indirectly,  (i) the Company shall consolidate or merge or
participate  in a share  exchange  with any other  Person if, at the time of the
consolidation,  merger or share  exchange or at the time the Company enters into
any agreement with respect to any such  conciliation,  merger or share exchange,
the Acquiring Person controls the Board of Directors of the Company, or (ii) the
company  shall sell or otherwise  transfer  (or one or more of its  Subsidiaries
shall  sell or  otherwise  transfer)  directly  or by sale of  stock,  assets or
control  of assets (A)  aggregating  more than 50% of the  assets  (measured  by
either  book  value or fair  market  value)  as of the end of the more  recently
completed fiscal year or (B) generating more than 50% of the operating income or
cash flow during the more recently completed fiscal year, of the Company and its
Subsidiaries  (taken as a whole) to any Person (other than the Company or one or
more of its wholly owned  Subsidiaries)


<PAGE>

or to two or more such Persons  which are  Affiliates or Associates or otherwise
acting in  concert,  if, at the time of the  entry by the  Company  (or any such
Subsidiary)  into an agreement  with respect to such sale or transfer of assets,
the  Acquiring  Person  controls  the Board of  Directors  of the  Company.  For
purposes of the foregoing description, the term "Acquiring Person" shall include
any  Acquiring  Person and its  Affiliates  and  Associates  and  others  acting
directly  or  indirectly  on behalf  of or in  concert  with any such  Acquiring
Person, Affiliate or Associate, counted together as a single Person.

                  "Market  Price" per share of any  securities on any date shall
mean the  average  of the daily  closing  prices  per  share of such  securities
(determined  as  described  below) on each of the 20  consecutive  Trading  Days
through and including the Trading Day immediately preceding such date; provided,
however,  that if a type of event  analogous  to any of the events  described in
Section 2.4 hereof shall have caused the closing  prices used to  determine  the
Market Price on any Trading Days during such period of 20 Trading Days not to be
fully  comparable  with the closing price on such date because of stock exchange
or  other  trading  adjustments,  each  such  closing  price  so used  shall  be
appropriately  adjusted  in order to make it fully  comparable  with the closing
price on such date.  The closing  price per share of any  securities on any date
shall be the last  reported  sale price,  regular  way, or, in case no such sale
takes place or is quoted on such date,  the average of the closing bid and asked
prices,  regular  way,  for each  share of such  securities,  in either  case as
reported in the principal consolidated transaction reporting system with respect
to securities listed on the principal national  securities exchange on which the
securities  are listed or  admitted  to trading  or, if the  securities  are not
listed or admitted to trading on any national securities  exchange,  as reported
on the NASDAQ  National  Market  System,  or if the  securities are not included
therein  or  reported  thereby,  as  reported  by the  National  Association  of
Securities


<PAGE>

Dealers,  Inc. Automated  Quotation System or such other system then in use, or,
if any such date the  securities  are not listed or  admitted  to trading on any
national  securities  exchange or quoted by any such organization or system, the
average of the  closing  bid and asked  prices as  furnished  by a  professional
market  maker  making  a  market  in the  securities  selected  by the  Board of
Directors  of the  Company;  provided,  however,  that if on any  such  date the
securities  are not listed or  admitted  to  trading  on a  national  securities
exchange or quoted in the  over-the-counter  market, the closing price per share
of such  securities  on such date as  determined  in good  faith by the Board of
Directors  of the  Company,  after  consultation  with a  nationally  recognized
investment banking firm, and set forth in a certificate  delivered to the Rights
Agent.

                  "Person"  shall  mean  any  individual,   firm,   partnership,
association,  group (as such  term is used in Rule  13d-5  under the  Securities
Exchange Act of 1934,  as such Rule is in effect on the date of the  Agreement),
corporation or other entity.

                  "Preferred  Stock"  shall  mean the  series  of  Participating
Preferred  Stock,  par value  $1.00  per  share,  of the  Company  created  by a
Certificate  of  Designation  and Terms in  substantially  the form set forth in
Exhibit B hereto appropriately completed.

                  "Redemption  Price"  shall  mean an  amount  equal to one cent
($0.01) per Right, as such amount may be  appropriately  adjusted to reflect any
stock split,  stock  dividend or similar  transaction  occurring  after the date
hereof.

                  "Redemption  Time"  shall  mean the time at which the right to
exercise the Rights shall terminate pursuant to Section 5.1 hereof.

                  "Separation  Time"  shall  mean the close of  business  on the
earlier  of (i) the  tenth


<PAGE>

Business  Day (or such later date as the Board of  Directors  of the Company may
from time to time fix by resolution  adopted prior to the  Separation  Time that
would  otherwise have occurred)  after the date on which any Person  commences a
tender or exchange offer which,  if  consummated,  would result in such Person's
becoming an Acquiring  Person and (ii) the Flip-in Date;  provided,  that if the
foregoing  results in the  Separation  Time being prior to the Record Time,  the
Separation  Time  shall be the Record  Time and  provided  further,  that if any
tender  or  exchange  offer  referred  to in  clause  (i) of this  paragraph  is
cancelled,  terminated  or  otherwise  withdrawn  prior to the  Separation  Time
without the purchase of any shares of Voting Stock pursuant thereto,  such offer
shall be deemed, for purposes of this paragraph, never to have been made.

                  "Stock  Acquisition  Date" shall mean the first date of public
announcement  by the  Company or an  Acquiring  Person  (by any  means)  that an
Acquiring  Person has become such,  provided such Person  otherwise comes within
the definition of an "Acquiring Person" hereinabove set forth.

                  "Subsidiary"   of  any   specified   Person   shall  mean  any
corporation  or other  entity of which a  majority  of the  voting  power of the
equity  securities or a majority of the equity interest is  Beneficially  Owned,
directly or indirectly, by such Person.

                  "Trading Day," when used with respect to any securities, shall
mean a day on which the  principal  national  securities  exchange or  quotation
system on which such securities are listed or traded is open for the transaction
of  business  or, if such  securities  are not listed or traded on any  national
securities exchange or quotation system, a Business Day.


<PAGE>

                  "Voting  Stock" means  shares of capital  stock of the Company
entitled to vote generally in the election of directors.

                                   ARTICLE II

                                   THE RIGHTS

2.1   As soon as  practicable  after the Record  Time,  the Company  will mail a
letter  summarizing  the terms of the Rights to each  holder of record of Common
Stock as of the Record Time, at such holder's address as shown by the records of
the Company.

2.2    Certificates  for the Common Stock issued after the Record Time but prior
to the  Separation  Time shall evidence one Right for each share of Common Stock
represented  thereby and shall have  impressed  on,  printed  on,  written on or
otherwise affixed to them the following legend:

                  Until the Separation Time (as defined in the Rights  Agreement
referred to below),  this  certificate  also  evidences  and entitles the holder
hereof to certain Rights as set forth in a Rights Agreement, dated as of January
28, 1998,  (as such may be amended from time to time,  the "Rights  Agreement"),
between Acxiom  Corporation  (the  "Company") and First Chicago Trust Company of
New York, as Rights Agent, the terms of which are hereby  incorporated herein by
reference and a copy of which is on file at the principal  executive  offices of
the Company. Under certain circumstances,  as set forth in the Rights Agreement,
such Rights may be  redeemed,  may be  exchanged  for shares of Common  Stock or
other  securities or assets of the Company or a Subsidiary  of the Company,  may
expire,  may  become  void (if they are  "Beneficially  Owned" by an  "Acquiring
Person" or an Affiliate or Associate  thereof,  as such terms are defined in the
Rights  Agreement,  or by any  transferee  of any  of the  foregoing)  or may be
evidenced  by  separate


<PAGE>

certificates  and may no longer be  evidenced by this  certificate.  The Company
will mail or arrange  for the mailing of a copy of the Rights  Agreement  to the
holder of this certificate  without charge within five days after the receipt of
a written request therefor.

                  Certificates  representing  shares  of Common  Stock  that are
issued and  outstanding  at the Record  Time shall  evidence  one Right for each
share of Common  Stock  evidenced  thereby  notwithstanding  the  absence of the
foregoing legend.

2.3  Exercise of Rights; Separation of Rights.

     (a)  Subject to Sections  3.1, 5.1 and 5.10  and subject to  adjustment  as
herein  set  forth,  each  Right will  entitle  the  holder  thereof,  after the
Separation Time and prior to the Expiration Time, to purchase,  for the Exercise
Price, one one-thousandth of a share of Preferred Stock.

     (b)  Until the Separation Time, (i) no Right may be exercised and (ii) each
Right will be evidenced by the  certificate  for the associated  share of Common
Stock  (together,  in the case of certificates  issued prior to the Record Time,
with the letter mailed to the record holder thereof pursuant to Section 2.1) and
will be  transferable  only together with, and will be transferred by a transfer
(whether with or without such letter) of, such associated  share.

     (c)  Subject to the  terms hereof,  after the Separation  Time and prior to
the Expiration Time, the Rights (i) may be exercised and (ii) may be transferred
independent of shares of Common Stock.  Promptly  following the Separation Time,
the Rights  Agent will mail to each  holder of record of Common  Stock as of the
Separation Time (other than any Person whose Rights have become void pursuant to
Section 3.1(b)), at such holder's address as shown 


<PAGE>

by the records of the Company (the Company hereby  agreeing to furnish copies of
such records to the Rights Agent for this purpose), (x) a certificate (a "Rights
Certificate")  in  substantially  the form of  Exhibit  A  hereto  appropriately
completed,  representing  the  number  of  Rights  held  by such  holder  at the
Separation Time and having such marks of  identification or designation and such
legends,  summaries  or  endorsements  printed  thereon as the  Company may deem
appropriate and as are not  inconsistent  with the provisions of this Agreement,
or as may be required to comply with any law or with any rule or regulation made
pursuant  thereto  or with any rule or  regulation  of any  national  securities
exchange or quotation system on which the Rights may from time to time be listed
or traded, or to conform to usage, and (y) a disclosure statement describing the
Rights.

     (d)  Subject to  the terms hereof, Rights  may be exercised on any Business
Day after the Separation  Time and prior to the Expiration Time by submitting to
the Rights Agent the Rights Certificate  evidencing such Rights with an Election
to Exercise (an  "Election to Exercise")  substantially  in the form attached to
the Rights  Certificate  duly  completed,  accompanied by payment in cash, or by
certified  or  official  bank check or money  order  payable to the order of the
Company, of a sum equal to the Exercise Price multiplied by the number of Rights
being  exercised and a sum  sufficient to cover any transfer tax or charge which
may be payable in respect of any  transfer  involved in the transfer or delivery
of Rights Certificates or the issuance or delivery of certificates for shares or
depositary  receipts  (or both) in a name  other  than that of the holder of the
Rights  being  exercised.  

     (e)  Upon  receipt  of a Rights  Certificate,  with an Election to Exercise
accompanied by payment as set forth in Section 2.3(d),  and subject to the terms
hereof, the


<PAGE>

Rights Agent will thereupon  promptly (i)(A)  requisition  from a transfer agent
stock  certificates  evidencing such number of shares or other  securities to be
purchased (the Company hereby  irrevocably  authorizing  its transfer  agents to
comply with all such  requisitions)  and (B) if the Company  elects  pursuant to
Section  5.5  not  to  issue   certificates   representing   fractional  shares,
requisition  from the  depositary  selected by the Company  depositary  receipts
representing  the  fractional  share to be  purchased  or  requisition  from the
Company the amount of cash to be paid in lieu of fractional shares in accordance
with  Section  5.5 and  (ii)  after  receipt  of such  certificates,  depositary
receipts  and/or cash,  deliver the same to or upon the order of the  registered
holder of such Rights  Certificate,  registered (in the case of  certificates or
depositary  receipts) in such name or names as may be designated by such holder.

     (f)  In case the holder  of any  Rights  shall  exercise  less than all the
Rights evidenced by such holder's Rights  Certificate,  a new Rights Certificate
evidencing the Rights  remaining  unexercised will be issued by the Rights Agent
to such holder or to such  holder's  duly  authorized  assigns.  

     (g) The Company  covenants and agrees that it will (i) take all such action
as may be necessary to ensure that all shares  delivered upon exercise of Rights
shall, at the time of delivery of the  certificates  for such shares (subject to
payment of the  Exercise  Prices),  be duly and  validly  authorized,  executed,
issued and delivered and fully paid and nonassessable; (ii) take all such action
as may be necessary to comply with any applicable requirements of the Securities
Act of  1933  or the  Securities  Exchange  Act  of  1934,  and  the  rules  and
regulations  thereunder,  and any other  applicable law, rule or regulation,  in
connection  with the issuance of any shares upon  exercise of Rights;  and (iii)
pay when due and payable any and all federal and state transfer


<PAGE>

taxes and charges  which may be payable in respect of the  original  issuance or
delivery of the Rights Certificates or of any shares issued upon the exercise of
Rights,  provided that the Company shall not be required to pay any transfer tax
or charge  which may be  payable  in respect  of any  transfer  involved  in the
transfer  of  delivery  of Rights  Certificates  or the  issuance or delivery of
certificates  for  shares in a name  other than that of the holder of the Rights
being  transferred or exercised.

2.4  Adjustments to Exercise Price; Number of Rights.

     (a) In the event the  Company  shall at any time after the Record Time  and
prior to the  Separation  Time (i)  declare  or pay a dividend  on Common  Stock
payable in Common Stock,  (ii) subdivide the  outstanding  Common Stock or (iii)
combine the  outstanding  Common Stock into a smaller number of shares of Common
Stock,  (x) the Exercise Price in effect after such  adjustment will be equal to
the Exercise Price in effect immediately prior to such adjustment divided by the
number of shares of Common Stock (the  "Expansion  Factor") that a holder of one
share of  Common  Stock  immediately  prior  to such  dividend,  subdivision  or
combination  would hold  thereafter as a result  thereof and (y) each Right held
prior  to such  adjustment  will  become  that  number  of  Rights  equal to the
Expansion  Factor,  and the  adjusted  number  of  Rights  will be  deemed to be
distributed  among the shares of Common Stock with respect to which the original
Rights were  associated  (if they remain  outstanding)  and the shares issued in
respect of such dividend, subdivision or combination, so that each such share of
Common Stock will have  exactly one Right  associated  with it. Each  adjustment
made  pursuant to this  paragraph  shall be made as of the payment or  effective
date for the applicable dividend, subdivision or combination.


<PAGE>

                  In the event the  Company  shall at any time  after the Record
Time and prior to the Separation Time issue any shares of Common Stock otherwise
than in a transaction referred to in the preceding paragraph, each such share of
Common Stock so issued shall  automatically  have one new Right  associated with
it, which Right shall be evidenced by the certificate  representing  such share.
To the extent  provided in Section 5.3, Rights shall be issued by the Company in
respect of shares of Common  Stock that are issued or sold by the Company  after
the Separation Time.

     (b)  In the event the  Company  shall at any time after the Record Time and
prior to the  Separation  Time issue or distribute  any  securities or assets in
respect of, in lieu of or in exchange for Common Stock (other than pursuant to a
regular  periodic  cash  dividend  or a dividend  paid  solely in Common  Stock)
whether by dividend,  in a reclassification or  recapitalization  (including any
such  transaction  involving  a merger,  consolidation  or share  exchange),  or
otherwise,  the Company  shall make such  adjustments,  if any, in the  Exercise
Price,  number of Rights and/or  securities or other property  purchasable  upon
exercise  of  Rights  as the  Board of  Directors  of the  Company,  in its sole
discretion,  may  deem  to be  appropriate  under  the  circumstances  in  order
adequately  to protect the  interests  of holders of Rights  generally,  and the
Company and the Rights Agent shall amend this  Agreement as necessary to provide
for such adjustments.

     (c)  Each adjustment  to the  Exercise Price made  pursuant to this Section
2.4 shall be  calculated  to the nearest  cent.  Whenever an  adjustment  to the
Exercise  Price is made  pursuant to this  Section  2.4,  the Company  shall (i)
promptly  prepare  a  certificate  setting  forth  such  adjustment  and a brief
statement of the facts accounting for such  adjustment,  (ii) promptly 


<PAGE>

file with the Rights Agent and with each  transfer  agent for the Common Stock a
copy of such  certificate  and (iii) mail a brief summary thereof to each holder
of Rights.

     (d)  Irrespective  of any adjustment or change in the  securities  purchase
upon exercise of the Rights, the Rights Certificates  theretofore and thereafter
issued  may  continue  to  express  the  securities  so  purchasable  which were
expressed in the initial Rights Certificates issued hereunder.

2.5   Date on Which  Exercise  is  Effective.  Each  person  in  whose  name any
certificate  for  shares is issued  upon the  exercise  of Rights  shall for all
purposes be deemed to have become the holder of record of the shares represented
thereby on, and such certificate  shall be dated, the date upon which the Rights
Certificate  evidencing  such  Rights was duly  surrendered  and  payment of the
Exercise Price for such Rights (and any applicable taxes and other  governmental
charges payable by the exercising holder hereunder) was made; provided, however,
that if the date of such  surrender  and  payment is a date upon which the stock
transfer  books of the Company are closed,  such person  shall be deemed to have
become the record  holder of such  shares  on,  and such  certificates  shall be
dated, the next succeeding Business Day on which the stock transfer books of the
Company are open.

2.6  Execution, Authentication, Delivery and Dating of Rights Certificates.

     (a)  The Rights Certificates shall be  executed on behalf of the Company by
its Chief Executive Officer,  President,  Chief Operations Officer or one of its
Vice  Presidents,  under its corporate seal reproduced  thereon  attested by its
Secretary or one of its  Assistant  Secretaries.  The  signature of any of these
officers on the Rights Certificates may be manual or facsimile.


<PAGE>

                  Rights Certificates bearing the manual or facsimile signatures
of  individuals  who were at any time the proper  officers of the Company  shall
bind the  Company,  notwithstanding  that such  individuals  or any of them have
ceased to hold such officer prior to the  countersignature  and delivery of such
Rights Certificates.

                  Promptly after the Company learns of the Separation  Time, the
Company  will notify the Rights Agent of such  Separation  Time and will deliver
Rights   Certificates   executed  by  the  Company  to  the  Rights   Agent  for
countersignature,  and,  subject  to Section  3.1(b),  the  Rights  Agent  shall
manually  countersign and deliver such Rights Certificates to the holders of the
Rights pursuant to Section 2.3(c) hereof.  No Rights  Certificate shall be valid
for any purpose unless manually countersigned by the Rights Agent.

     (b)  Each  Rights Certificate  shall be  date the  date of countersignature
thereof.

2.7  Registration, Registration of Transfer and Exchange.

     (a)  After  the  Separation  Time,  the  Company  will  cause  to  be  kept
register  (the  "Rights   Register")  in  which,   subject  to  such  reasonable
regulations as it may prescribe,  the Company will provide for the  registration
and transfer of Rights.  The Rights Agent is hereby appointed "Rights Registrar"
for  the  purpose  of  maintaining  the  Rights  Register  for the  Company  and
registering  Rights and transfers of Rights after the Separation  Time as herein
provided.  In the event that the Rights Agent will have the right to examine the
Rights Register at all reasonable times after the Separation Time.

                  After the  Separation  Time and prior to the  Expiation  Time,
upon  surrender  for   registration  of  transfer  or  exchange  of  any  Rights
Certificate,  and  subject  to the  provisions  of 


<PAGE>

Section  2.7(c) and (d),  the Company  will  execute,  and the Rights Agent will
countersign and deliver, in the name of the holder or the designated  transferee
or transferees,  as required pursuant to the holder's instructions,  one or more
new Rights  Certificates  evidencing the same aggregate  number of Rights as did
the Rights Certificate so surrendered.

     (b) Except as otherwise  provided in Section 3.1(b), all Rights issued upon
any  registration  of transfer or exchange of Rights  Certificates  shall be the
valid obligations of the Company,  and such Rights shall be entitled to the same
benefits under this Agreement as the Rights  surrendered upon such  registration
of transfer or exchange.

     (c) Every Rights  Certificate  surrendered for  registration of transfer or
exchange  shall be duly endorsed,  or be accompanied by a written  instrument of
transfer in form  satisfactory  to the Company or the Rights Agent,  as the case
may be,  duly  executed by the holder  thereof or such  holder's  attorney  duly
authorized  in  writing.  As a  condition  to the  issuance  of any  new  Rights
Certificate under this Section 2.7, the Company may require the payment of a sum
sufficient to cover any tax or other governmental  charge that may be imposed in
relation thereto.

     (d) The Company  shall not be required to register the transfer or exchange
of any Rights  after such Rights have become  void under  Section  3.1(b),  been
exchanged under Section 3.1(c) or been redeemed or terminated under Section 5.1.

2.8  Mutilated, Destroyed, Lost and Stolen Rights Certificate.

     (a) If any mutilated Rights  Certificate is surrendered to the Rights Agent
prior to the  Expiration  Time,  then,  subject to Section  3.1(b) and 5.1,  the
Company  shall  execute and 


<PAGE>

the Rights Agent shall countersign and deliver in exchange therefor a new Rights
Certificate evidencing the same number of Right as did the Rights Certificate so
surrendered.

     (b) If there shall be  delivered  to the Company and the Rights Agent prior
to the Expiration Time (i) evidence to their  satisfaction  of the  destruction,
loss or theft of any Rights  Certificate  and (ii) such security or indemnity as
may be required by them to save each of them and any of their  agents  harmless,
then,  subject  to Section  3.1(b)  and 5.1 and in the  absence of notice to the
Company or the Rights Agent that such Rights  Certificate has been acquired by a
bona fide  purchaser,  the Company shall execute and upon its request the Rights
Agent shall  countersign  and deliver,  in lieu of any such  destroyed,  lost or
stolen  Rights  Certificate,  a new Rights  Certificate  so  destroyed,  lost or
stolen.  

     (c) As a condition to the issuance of any new Rights Certificate under this
Section  2.8, the Company may require the payment of a sum  sufficient  to cover
any tax or other governmental charge that may be imposed in relation thereto and
any  other  expenses  (including  the fees and  expenses  of the  Rights  Agent)
connected  therewith.  

     (d) Every new Rights  Certificate  issued  pursuant to this  Section 2.8 in
lieu of any  destroyed,  lost or stolen  Rights  Certificate  shall  evidence an
original additional  contractual  obligation of the Company,  whether or not the
destroyed, lost or stolen Rights Certificate shall be at any time enforceable by
anyone,  and shall be entitled to all the benefits of this Agreement equally and
proportionately with any and all other Rights duly issued hereunder. 

2.9 Persons Deemed Owners. Prior to due presentment of a Rights Certificate (or,
prior to the  Separation  Time,  the associated  Common Stock  Certificate)  for
registration  of


<PAGE>

transfer,  the  Company,  the Rights  Agent and any agent of the  Company or the
Rights Agent may deem and treat the person in whose name such Rights Certificate
(or, prior to the Separation Time, such Common Stock  certificate) is registered
as the  absolute  owner  thereof  and of the Rights  evidenced  thereby  for all
purposes whatsoever,  including the payment of the Redemption Price, and neither
the  Company  nor the  Rights  Agent  shall be  affected  by any  notice  to the
contrary. As used in the Agreement,  unless the context otherwise requires,  the
term "holder" of any Rights shall mean the registered holder of such Rights (or,
prior to the Separation Time, the associated shares of Common Stock).

2.10  Delivery  and  Cancellation  of  Certificates.   All  Rights  Certificates
surrendered  upon exercise or for registration of transfer or exchange shall, if
surrendered  to any person  other than the Rights  Agent,  be  delivered  to the
Rights Agent and, in any case, shall be promptly  cancelled by the Rights Agent.
The Company may at any time  deliver to the Rights  Agent for  cancellation  any
Rights Certificate  previously  countersigned and delivered  hereunder which the
Company may have acquired in any manner  whatsoever,  and all Rights Certificate
so  delivered  shall be  promptly  cancelled  by the  Rights  Agent.  No  Rights
Certificate  shall be  countersigned  in lieu of or in  exchange  for any Rights
Certificate  cancelled  as provided in this  Section  2.10,  except as expressly
permitted by this Agreement. The Rights Agent shall destroy all cancelled Rights
Certificate  and deliver a  certificate  of  destruction  to the  Company.

2.11  agreement of Rights Holders.  Every holder of Rights by accepting the same
consents  and agrees with the Company and the Rights  Agent and with every other
holder of Rights  that:


<PAGE>

     (a) Prior to the  Separation  Time,  each Right will be  transferable  only
together with, and will be transferred by a transfer of, the associated share of
Common Stock;

     (b) After the Separation Time, the Rights  Certificate will be transferable
only on the Rights Register as provided herein;

     (c) Prior to due  presentment  of a Rights  Certificate  (or,  prior to the
Separation  Time, the associated  Common Stock  certificate) for registration of
transfer,  the  Company,  the Rights  Agent and any agent of the  Company or the
Rights Agent may deem and treat the person in whose name the Rights  Certificate
(or, prior to the Separation Time, the associated  Common Stock  certificate) is
registered as the absolute owner thereof and of the Rights evidenced thereby for
all purposes  whatsoever,  and neither the Company nor the Rights Agent shall be
affected by any notice to the contrary; 

     (d)  Rights   beneficially   owned  by  certain  Persons  will,  under  the
circumstances  set forth in Section 3.1(b),  become void; and 

     (e)  This  Agreement  may be  supplemented  or  amended  from  time to time
pursuant to Section 2.4(b) or 5.4 hereof.

                                   ARTICLE III

                          ADJUSTMENTS TO THE RIGHTS IN

                        THE EVENT OF CERTAIN TRANSACTIONS

3.1  Flip-in

     (a) In the event that  prior to the  Expiration  Time a Flip-in  Date shall
occur,  the Company  shall take such action as shall be  necessary to ensure and
provide  that,  except  as


<PAGE>

provided in this Section 3.1, each Right shall  constitute the right to purchase
from the Company, upon exercise thereof in accordance with the terms hereof (but
subject  to  Section  5.10),  that  number of shares of Common  Stock  having an
aggregate Market Price on the Stock Acquisition Date equal to twice the Exercise
Price  for an amount  in cash  equal to the  Exercise  Price  (such  right to be
appropriately  adjusted  in order to protect  the  interests  of the  holders of
Rights  generally in the event that on or after such Stock  Acquisition  Date an
event of a type  analogous to any of the events  described in Section  2.4(a) or
(b) shall have occurred with respect to the Common Stock).

     (b) Notwithstanding the foregoing, any Rights that are or were Beneficially
Owned on or after  the  Stock  Acquisition  Date by an  Acquiring  Person  or an
Affiliate or Associate thereof or by any transferee,  direct or indirect, of any
of the  foregoing  shall  become void and any holder of such  Rights  (including
transferees)  shall thereafter have no right to exercise or transfer such Rights
under any provision of this  Agreement.  If any Rights  Certificate is presented
for assignment or exercise and the Person  presenting the same will not complete
the  certification  set forth at the end of the form or  assignment or notice of
election to exercise and provide such additional evidence of the identity of the
Beneficial Owner and its Affiliates and Associates (or former  Beneficial Owners
and their  Affiliates and Associates) as the Company shall  reasonably  request,
then the Company shall be entitled  conclusively  to deem the  Beneficial  Owner
thereof to be an Acquiring  Person or an  Affiliate  or  Associate  thereof or a
transferee  of any  of the  foregoing  and  accordingly  will  deem  the  Rights
evidenced thereby to be void and not transferable or exercisable.  


<PAGE>

     (c) The Board of Directors  of the Company may, at its option,  at any time
after a Flip-in Date and prior to the time that an Acquiring  Person becomes the
Beneficial  owner of more than 50% of the  outstanding  shares  of Voting  Stock
elect to exchange all (but not less than all) the then outstanding Rights (which
shall not include  Rights that have become void  pursuant to the  provisions  of
Section  3.1(b)) for shares of Common Stock at an exchange ratio of one share of
Common Stock per Right, appropriately adjusted in order to protect the interests
of holders of Rights  generally in the event that after the  Separation  Time an
event of a type  analogous to any of the events  described in Section  2.4(a) or
(b) shall have occurred with respect to the Common Stock (such  exchange  ratio,
as adjusted from time to time,  being  hereinafter  referred to as the "Exchange
Ratio").

                  Immediately upon the  action of the Board of Directors  of the
Company electing to exchange the Rights,  without any further action and without
any notice,  the right to  exercise  the Rights  will  terminate  and each Right
(other  than Rights that have  become  void  pursuant  to Section  3.1(b),  will
thereafter  represent  only the  right to  receive  a number of shares of Common
Stock equal to the  Exchange  Ratio.  Promptly  after the action of the Board of
Directors electing to exchange the Rights, the Company shall give notice thereof
(specifying  the steps to be taken to receive shares of Common Stock in exchange
for Rights) to the Rights Agent and the holders of the Rights (other than Rights
that have become void pursuant to Section 3.1(b)) outstanding  immediately prior
thereto by mailing such notice in accordance with Section 5.9.

                  Each Person in whose name any certificate for shares is issued
upon the  exchange of Rights  pursuant to the Section  3.1(c) or Section  3.1(d)
shall for all  purposes  be deemed to have  become  the  holder or record of the
shares  represented  thereby on, and such  certificate  shall


<PAGE>

be dated, the date upon which the Rights Certificate  evidencing such Rights was
duly  surrendered  and payment of any  applicable  taxes and other  governmental
charges  by the  holder was made;  provided,  however,  that if the date of such
surrender  and  payment  is a date upon  which the stock  transfer  books of the
Company are closed, such Person shall be deemed to have become the record holder
of such  shares on, and such  certificate  shall be dated,  the next  succeeding
Business Day on which the stock transfer books of the Company are open.

     (d) Whenever the Company shall become obligated under Section 3.1(a) or (c)
to issue shares of Common Stock upon exercise of or in exchange  for Rights, the
Company,  at its option, may substitute therefor shares of Preferred Stock, at a
ratio of  one-thousandth  of a share of Preferred Stock for each share of Common
Stock so issuable, appropriately adjusted to protect interests of the holders of
the Rights  generally to reflect any event of this type  analogous to any of the
events  described in Section 2.4 (a) or (b) which may have occurred with respect
to the Common Stock.

     (e)  In the event  that there  shall not be  sufficient treasury  shares or
authorized but unissued shares of Common Stock or Preferred Stock of the Company
to permit the  exercise  or exchange  in full of the Rights in  accordance  with
Section  3.1(a)  or  (c),  the  Company  shall  either  (1)  call a  meeting  of
Stockholders  seeking  approval  to cause  sufficient  additional  shares  to be
authorized (provided that if such approval is not obtained the Company will take
the action  specified in clause (ii) of this  sentence) or (ii) take such action
as shall be  necessary  to  ensure  and  provide,  to the  extent  permitted  by
applicable  law and  any  agreements  or  instruments  in  effect  on the  Stock
Acquisition  Date to which it is a  party,  that  each  Right  shall  thereafter
constitute  the right to receive,  (x) at the  Company's  option,  either (A) in
return for the Exercise Price,  debt or 


<PAGE>

equity securities or other assets (or a combination thereof) having a fair value
equal to twice the  Exercise  Price,  or (B)  without  payment of  consideration
(except as otherwise  required by applicable law), debt or equity  securities or
other  assets  (or a  combination  thereof)  having  a fair  value  equal to the
Exercise  Price,  or (y) if the  Board of  Directors  of the  Company  elects to
exchange the Rights in accordance with Section 3.1(c), debt or equity securities
or other  assets (or a  combination  thereof)  having a fair value  equal to the
product of the Market Price of a share of Common Stock on the Flip-in Date times
the Exchange Ratio in effect on the Flip-in Date, where in any case set forth in
(x) or (y) above  the fair  value of such  debt or  equity  securities  or other
assets  shall be as  determined  in good faith by the Board of  Directors of the
Company,  after  consultation with a nationally  recognized  investment  banking
firm.

3.2 Flip-over

     (a)  Prior to the  Expiration Time,  the  Company shall  not enter into any
agreement  with  respect to, or  consummate  or permit to occur,  any  Flip-over
Transaction  or Event unless and until it shall have duly entered into a binding
and  enforceable  supplemental  agreement  with the  Flip-over  Entity,  for the
benefit of the holders of the  Rights,  providing  that,  upon  consummation  or
occurrence or the Flip-over Transaction or Event (i) each Right shall thereafter
constitute  the right to  purchase  from the  Flip-over  Entity,  upon  exercise
thereof in accordance with the terms hereof,  that number of shares of Flip-over
Stock of the Flip-over  Entity  having an aggregate  Market Price on the date of
consummation or occurrence of such Flip-over Transaction or Event Equal to twice
the Exercise Price for an amount in cash equal to the Exercise Price (such right
to be appropriately adjusted in order to protect the interests of the holders of
Rights generally in the event that after such date of consummation or occurrence
an event of a type 


<PAGE>

analogous  to any of the events  described  in Section  2.4(a) or (b) shall have
occurred  with respect to the  Flip-over  Stock) and (ii) the  Flip-over  Entity
shall  thereafter be liable for, and shall assume,  by virtue of such  Flip-over
Transaction or Event and such  supplemental  agreement,  all the obligations and
duties of the Company pursuant to this Agreement,  but the Company's obligations
under this  Agreement  shall not be discharged  and shall  continue in full. The
provisions of this Section 3.2 shall apply to successive Flip-over  Transactions
or Events.

     (b)  Prior to the  Expiration Time, the Company  shall not  enter  into any
agreement  with  respect to, or  consummate  or permit to occur,  any  Flip-over
Transaction  or Event of at the time thereof  there are any rights,  warrants or
securities outstanding or any other arrangements, agreements or instruments that
would  eliminate  or  otherwise  diminish in any  material  respect the benefits
intended to be afforded by this Rights  Agreement  to the holders of Rights upon
consummation of such transaction. ARTICLE IV THE RIGHTS AGENT

4.1     General

     (a) The Company  hereby  appoints  the Rights Agent to act as agent for the
Company in accordance with the terms and conditions hereof, and the Rights Agent
hereby accepts such  appointment.  The Company agrees to pay to the Rights Agent
reasonable compensation for all services rendered by it hereunder and, from time
to time, on demand of the Rights Agent, its reasonable expenses and counsel fees
and other  disbursements  incurred in the  administration  and execution of this
Agreement and the exercise and performance of its duties


<PAGE>

hereunder.  The Company  also agrees to  indemnify  the Rights Agent for, and to
hold it harmless  against,  any loss,  liability,  or expense,  incurred without
negligence, bad faith or willful misconduct on the part of the Rights Agent, for
anything done or omitted to be done by the Rights Agent in  connection  with the
acceptance  and  administration  of this  Agreement,  including  the  costs  and
expenses of defending against any claim of liability.

     (b) The Rights Agent shall be protected and shall incur no liability for or
in respect of any action taken, suffered or omitted by it in connection with its
administration of this Agreement in reliance upon any certificate for securities
purchasable upon exercise of Rights,  Rights Certificate,  certificate for other
securities  of the Company,  instrument  of  assignment  or  transfer,  power of
attorney,   endorsement,   affidavit,   letter,  notice,   direction,   consent,
certificate,  statement or other paper or document  believed by it to be genuine
and to be signed,  executed and, where necessary,  verified or acknowledged,  by
the proper person or persons.

4.2  Merger or Consolidation or Change of Name of Rights Agent.

     (a) Any  corporation  into which the Rights Agent or any  successor  Rights
Agent may be merged or with  which it may be  consolidated,  or any  corporation
resulting  from any merger or  consolidation  to which the  rights  Agent or any
successor  Rights  Agent  is a  party,  or  any  corporation  succeeding  to the
stockholder services business of the rights Agent or any successor Rights Agent,
will be the  successor  to the Rights  Agent  under this  Agreement  without the
execution  or filing of any paper or any  further  act on the part of any of the
parties hereto, provided that such corporation would be eligible for appointment
as a successor Rights Agent under the provisions of Section 4.4 hereof.  In case
at the time such  successor  Rights Agent succeeds to the agency created by this
Agreement  any of the  Rights  Certificates  have  been  


<PAGE>

countersigned  but not delivered,  any such successor Rights Agent may adopt the
countersignature  of the  predecessor  Rights  Agent  and  deliver  such  Rights
Certificates  so  countersigned;  and in  case at that  time  any of the  Rights
Certificates  have  not  be  countersigned,   any  successor  Rights  Agent  may
countersign  such  Rights  Certificates  either  in the name of the  predecessor
Rights Agent or in the name of the successor Rights Agent; and in all such cases
such  Rights  Certificates  will  have the full  force  provided  in the  Rights
Certificates and in this Agreement.

     (b) In case at any time the name of the Rights Agent is changed and at such
time any of the  Rights  Certificates  shall  have  been  countersigned  but not
delivered,  the Rights Agent may adopt the countersignature under its prior name
and deliver Rights  Certificates so countersigned;  and in case at that time any
of the Rights Certificates shall not have been  countersigned,  the Rights Agent
may  countersign  such  Rights  Certificates  either in its prior name or in its
changed name; and in all such cases such Rights Certificates shall have the full
force provided in the Rights  Certificates and in this Agreement.

4.3  Duties of Rights Agent.

                  The Rights Agent undertakes the duties and obligations imposed
by this Agreement upon the following terms and  conditions,  by all of which the
Company and the holders of Rights  Certificates,  by their  acceptance  thereof,
shall be bound:

     (a) The  Rights  Agent may  consult  with legal  counsel  (who may be legal
counsel  for the  Company),  and the  opinion of such  counsel  will be full and
complete


<PAGE>

authorization  and  protection  to the Rights  Agent as to any  action  taken or
omitted by it in good faith and in accordance with such opinion.

     (b)  Whenever in the  performance  of its duties under this  Agreement  the
Rights Agent deems it necessary or desirable that any fact or matter be provided
or established by the Company prior to taking or suffering any action hereunder,
such  fact or  matter  (unless  other  evidence  in  respect  thereof  be herein
specifically   prescribed)  may  be  deemed  to  be  conclusively  provided  and
established by a certificate  signed by a person believed by the Rights Agent to
be the Chief Executive Officer,  the Chief Operating  Officer,  the President or
any Vice  President  and by the  Treasurer  or any  Assistant  Treasurer  or the
Secretary or any Assistant  Secretary of the Company and delivered to the Rights
Agent; and such  certificate will be full  authorization to the Rights Agent for
any action  taken or suffered in good faith by it under the  provisions  of this
Agreement in reliance upon such certificate. 

     (c) The Rights Agent will be liable  hereunder only for its own negligence,
bad faith or willful misconduct. 

     (d) The  Rights  Agent  will not be  liable  for or by reason of any of the
statements  of  fact  or  recitals   contained  in  this  Agreement  or  in  the
certificates  for securities  purchasable  upon exercise of Rights or the Rights
Certificates (except its countersignature  thereof) or be required to verify the
same,  but all such  statements and recitals are and will be deemed to have been
made  by  the  Company  only.  

     (e) The Rights Agent will not be under any responsibility in respect of the
validity of this Agreement or the execution and delivery  hereof (except the due
authorization,


<PAGE>

execution and delivery hereof by the Rights Agent) or in respect of the validity
or execution of any  certificate  for  securities  purchasable  upon exercise of
Rights or Rights Certificate (except its countersignature  thereof); nor will it
be  responsible  for any breach by the  Company  of any  covenant  or  condition
contained  in  this  Agreement  or in any  Rights  Certificate;  nor  will it be
responsible for any change in the  exercisability  of the Rights  (including the
Rights  becoming  void  pursuant  to Section  3.1(b)  hereof) or any  adjustment
required  under the  provisions of Section 2.4, 3.1 or 3.2 hereof or responsible
for the manner,  method or amount of any such adjustment or the  ascertaining of
the  existence  of facts that would  require any such  adjustment  (except  with
respect to the exercise of Rights after receipt of the certificate  contemplated
by Section 2.4 describing any such adjustment); nor will it by any act hereunder
be deemed to make any  representation  or  warranty as to the  authorization  or
reservation of any securities  purchasable upon exercise of Rights or any Rights
or as to whether any securities  purchasable  upon exercise of Rights will, when
issued, be duly and validly authorized, executed, issued and delivered and fully
paid and  nonassessable. 

     (f) The  Company  agrees that it will  perform,  execute,  acknowledge  and
deliver or cause to be performed, executed,  acknowledged and delivered all such
further and other acts,  instruments  and  assurances  as may be  reasonably  be
required by the Rights Agent for the carrying  out or  performing  by the Rights
Agent of the  provisions  of this  Agreement.  

     (g)  The  Rights  Agent  is  hereby   authorized  and  directed  to  accept
instructions  with respect to the  performance of its duties  hereunder from any
person believed by the Rights Agent to be the Chief Executive Officer, the Chief
Operating  Officer,  the President or any Vice President or the Secretary or any
Assistant  Secretary or the Treasurer or any Assistant Treasurer


<PAGE>

of the  Company,  and to apply to such  persons  for advice or  instructions  in
connection  with its duties,  and it shall not be liable for any action taken or
suffered by it in good faith in accordance with instructions of any such person.

     (h) The Rights Agent and any Stockholder,  director, officer or employee of
the  Rights  Agent  may  buy,  sell or deal in  Common  Stock,  Rights  or other
securities of the Company or become pecuniarily interested in any transaction in
which the  Company  may be  interested,  or  contract  with or lend money to the
Company or otherwise  act as fully and freely as though it were not Rights Agent
under this Agreement. Nothing herein shall preclude the Rights Agent from acting
in any other  capacity  for the Company or for any other legal  entity.  

     (i) The Rights  Agent may execute and  exercise any of the rights or powers
hereby vested in it or perform any duty hereunder either itself or by or through
its  attorneys  or  agents,  and the  Rights  Agent  will not be  answerable  or
accountable for any act, default, neglect or misconduct of any such attorneys or
agents or for any loss to the  Company  resulting  from any such  act,  default,
neglect or misconduct,  provided  reasonable care was exercised in the selection
and  continued  employment  thereof.  

4.4  Change of Rights Agent.  The Rights Agent may resign and be discharged from
its duties under this  Agreement  upon 90 days' notice (or such lesser notice as
is  acceptable  to the  Company)  in writing  mailed to the  Company and to each
transfer  agent of Common  Stock by  registered  or certified  mail,  and to the
holders of the Rights in accordance with Section 5.9. The Company may remove the
Rights Agent upon 30 days' notice in writing,  mailed to the Rights Agent and to
each transfer agent of the Common Stock by registered or certified  mail, and to
the holders of the Rights in  accordance  with  Section


<PAGE>

5.9.  If the  Rights  Agent  should  resign or be removed  or  otherwise  become
incapable of acting,  the Company will appoint a successor to the Rights  Agent.
If the Company fails to make such  appointment  within a period of 30 days after
such  removal or after it has been  notified in writing of such  resignation  or
incapacity  by the resigning or  incapacitated  Rights Agent or by the holder of
any rights (which holder shall,  with such notice,  submit such holder's  Rights
Certificate  for  inspection by the Company),  then the holder of any Rights may
apply to any court of competent jurisdiction for the appointment of a new Rights
Agent. Any successor Rights Agent, whether appointed by the Company or by such a
court, shall be a corporation organized and doing business under the laws of the
United  States or of the State of New York,  or of any other state of the United
States so long as such  corporation  is  authorized  to do business as a banking
institution  in the State of New York,  which is  authorized  under such laws to
exercise the powers of the Rights Agent  contemplated  by this  Agreement and is
subject to supervision  or  examination by federal or state  authority and which
has at the time of its  appointment  as  Rights  Agent a  combined  capital  and
surplus of at least $50,000,000.  After appointment,  the successor Rights Agent
will be vested with the same powers,  rights,  duties and responsibilities as if
it had been  originally  named as Rights Agent without  further act or deed; but
the predecessor  rights Agent shall deliver and transfer to the successor rights
Agent any property at the time held by it hereunder, and execute and deliver any
further assurance,  conveyance, act or deed necessary for the purpose. Not later
than the effective  date of any such  appointment,  the Company will file notice
thereof in writing with the predecessor  Rights Agent and each transfer agent of
the Common  Stock,  and mail a notice  thereof in writing to the  holders of the
Rights. Failure to give any notice provided for in this Section 4.4, however, or
any defect therein, shall not affect the


<PAGE>

legality or validity of the  resignation  or removal of the Rights  Agent or the
appointment of the successor Rights Agent, as the case may be.

                                    ARTICLE V
                                  MISCELLANEOUS

5.1  Redemption

     (a) The Board of Directors  of the Company may, at its option,  at any time
prior to the close of business on the Flip-in Date, elect to redeem all (but not
less  than all) the then  outstanding  Rights  at the  Redemption  Price and the
Company, at its option, may pay the Redemption Price either in cash or shares of
Common  Stock  or  other  securities  of the  Company  deemed  by the  Board  of
Directors, in the exercise of its sole discretion,  to be at least equivalent in
value to the Redemption Price.

     (b)  Immediately  upon the action of the Board of  Directors of the Company
electing to redeem the Rights (or, if the  resolution  of the Board of Directors
electing to redeem the Rights states that the  redemption  will not be effective
until the occurrence of a specified future time or event, upon the occurrence of
such future time or event),  without any further  action and without any notice,
the right to exercise the Rights will  terminate and each Right will  thereafter
represent only the right to receive the Redemption  Price in cash or securities,
as determined by the Board of Directors. Promptly after the Rights are redeemed,
the Company  shall give notice of such  redemption  to the Rights  Agent and the
holders of the then outstanding Rights by mailing such notice in accordance with
Section 5.9.


<PAGE>

5.2  Expiration.  The Rights and this  Agreement  shall expire at the Expiration
Time and no Person shall have any rights pursuant to this Agreement or any Right
after the  Expiration  Time,  except as provided in Sections 3.1 and 5.1 hereof,
with  respect to Rights which the Board of Directors of the Company have elected
to  exchange  or  redeem,  and  except  with  respect to any Rights for which an
Election to  Exercise  has been duly filed with the Rights  Agents  prior to the
Expiration time.

5.3  Issuance of New Rights Certificates.  Notwithstanding any of the provisions
of this  Agreement  or of the Rights to the  contrary,  the Company  may, at its
option,  issue new Rights Certificates  evidencing Rights in such form as may be
approved by its Board of  Directors to reflect any  adjustment  or change in the
number or kind or class of shares of stock  purchasable  upon exercise of Rights
made in  accordance  with the  provisions  of this  Agreement.  In addition,  in
connection  with the  issuance or sale of shares of Common  Stock by the Company
following the  Separation  Time and prior to the  Redemption  Time or Expiration
Time  pursuant  to  the  terms  of  securities   exercisable,   convertible   or
exchangeable into shares of Common Stock or pursuant to options  exercisable for
Common Stock or in connection with the vesting or payment of securities  awarded
by the Corporation under any plan or arrangement,  in each case issued,  granted
or awarded prior to, and outstanding at, the Separation  Time, the Company shall
issue to the  holders  of such  shares  of  Common  Stock,  Rights  Certificates
representing the appropriate number of Rights in connection with the issuance or
sale of such shares of Common Stock;  provided,  however,  in each case,  (i) no
such Rights Certificate shall be issued, if, and to the extent that, the Company
shall be advised by counsel that such issuance  would create a significant  risk
of  material  adverse tax  consequences  to the Company or to the Person to whom
such Rights Certificates would be issued, (ii) no such Rights Certificates shall
be  issued  if,  and to


<PAGE>

the extent that,  appropriate  adjustment shall have otherwise been made in lieu
of the  issuance  thereof,  and (iii) the Company  shall have no  obligation  to
distribute Rights Certificates to any Acquiring Person or Affiliate or Associate
of an Acquiring Person or any transferee of any of the foregoing.

5.4  Supplements and Amendments.  The Company and the Rights Agent may from time
to time  supplement or amend this Agreement  without the approval of any holders
of Rights (i) prior to the close of business on the Flip-in Date, in any respect
and (ii) after the close of business on the  Flip-in  Date,  to make any changes
that the Company may deem  necessary or desirable and which shall not materially
adversely affect the interests of the holders of Rights generally (other than an
Acquiring  Person or an Affiliate or  Associate  of an  Acquiring  Person).  The
Rights Agent will duly execute and deliver any  supplement  or amendment  hereto
requested by the Company which satisfies the terms of the preceding sentence.

5.5  Fractional  Shares.  If  the  Company  elects  not  to  issue  certificates
representing  fractional  shares upon  exercise  or  redemption  of Rights,  the
Company  shall,  in  lieu  thereof,  in the  sole  discretion  of the  Board  of
Directors,  either (a) evidence such  fractional  shares by depositary  receipts
issued pursuant to an appropriate agreement between the Company and a depositary
selected by it,  providing  that each holder of a depositary  receipt shall have
all of the rights,  privileges  and  preferences  to which such holder  would be
entitled as a beneficial owner of such fractional share, or (b) sell such shares
on behalf of the  holders  of Rights  and pay to the  registered  holder of such
Rights the appropriate fraction of price per share received upon such sale.


<PAGE>

5.6  Rights of Action. Subject to the terms of this Agreement (including Section
3.1(b)),  rights of action in respect of this  Agreement,  other than  rights of
action vested solely in the Rights Agent,  are vested in the respective  holders
of the Rights;  and any holder of any Rights,  without the consent of the Rights
Agent or of the holder of any other Rights, may, on such holder's own behalf and
for such  holder's  own  benefit  and the  benefit  of other  holders of Rights,
enforce,  and may institute and maintain any suit, action or proceeding  against
the Company to enforce,  or otherwise act in respect of, such holder's  right to
exercise such  holder's  Rights in the manner  provided in such holder's  Rights
Certificate  and in  this  Agreement.  Without  limiting  the  foregoing  or any
remedies  available to the holders of rights,  it is  specifically  acknowledged
that the  holders  of Rights  would not have an  adequate  remedy at law for any
breach of this  Agreement  and will be entitled to specific  performance  of the
obligations under, and injunctive relief against actual or threatened violations
of, the obligations of any Person subject to this Agreement.

5.7  Holder of  Rights  Not Deemed  a Stockholder.   No holder, as such, of  any
Rights shall be entitled to vote, receive dividends or be deemed for any purpose
the holder of shares or any other  securities  which may at any time be issuable
on the exercise of such Rights,  nor shall anything  contained  herein or in any
Rights  Certificate  be  construed  to confer upon the holder of any rights,  as
such, any of the rights of a Stockholder of the Company or any right to vote for
the election of directors or upon any matter  submitted to  Stockholders  at any
meeting thereof,  or to give or withhold consent to any corporate  action, or to
receive notice of meetings or other actions  affecting  Stockholders  (except as
provided in Section 5.8 hereof), or to receive dividends or subscription rights,
or  otherwise,  until such Rights  shall have been  exercised  or  exchanged  in
accordance with the provisions hereof.


<PAGE>

5.8  Notice of Proposed Actions.  In case the Company  shall  propose  after the
Separation  Time and prior to the  Expiration  Time (i) to effect or permit  (in
cases where the Company's permission is required) occurrence of any Flip-in Date
or Flip-over Transaction or Event or (ii) to effect the liquidation, dissolution
or winding up of the Company, then, in each such case, the Company shall give to
each holder of a Right, in accordance with Section 5.9 hereof,  a notice of such
proposed action,  which shall specify the Flip-in Date or the date on which such
Flip-over Transaction or Event,  liquidation,  dissolution,  or winding up is to
take place, and such notice shall be as given at least 20 Business Days prior to
the date of the taking of such proposed action.

5.9  Notices.  Notices or demands authorized or required by this Agreement to be
given or made by the  Rights  Agent or by the  holder of any Rights to or on the
Company shall be sufficiently  given or made if delivered or sent by first-class
mail, postage prepaid, addressed (until another address is filed in writing with
the Rights Agent) as follows:

                           Acxiom Corporation
                           P.O. Box 2000
                           301 Industrial Boulevard
                           Conway, Arkansas  72033-2000
                           Attention:  Secretary


                  Any notice or demand  authorized or required by this Agreement
to be given or made by the  Company  or by the holder of any Rights to or on the
Rights  Agent  shall  be  sufficiently  given  or made if  delivered  or sent by
first-class mail, postage prepaid,  addressed (until another address is filed in
writing with the Company) as follows:

                           First Chicago Trust Company of New York
                           525 Washington Boulevard

<PAGE>

                           Suite 4660
                           Jersey City, New Jersey  07310
                           Attention:  Tenders and Exchanges Administration

                  Notices or demands authorized or required by this Agreement to
be given or made by the  Company or the Rights  Agent to or on the holder of any
Rights shall be  sufficiently  given or made if delivered or sent by first-class
mail, postage prepaid, addressed to such holder at the address of such holder as
it  appears  upon  the  registry  books of the  Rights  Agent  or,  prior to the
Separation  Time,  on the registry  books of the  transfer  agent for the Common
Stock.

                  All such  notices  and  demands  shall be  deemed to have been
given on the date of delivery  thereof,  if delivered by hand,  and on the third
day after the  mailing  thereof,  if mailed.  Any notice  which is mailed in the
manner herein provided shall be deemed given, whether or not the holder receives
the notice.

5.10  Suspension of Exercisability. To the extent that the Company determines in
good faith that some  action will or need be taken  pursuant to Section  3.1(a),
(b), (d) or (e) or to comply with federal or state  securities laws, the Company
may suspend the  exercisability  of the Rights for a period of up to ninety (90)
days following the date of the occurrence of the Separation  Time or the Flip-in
Date in order to take such action or comply with such laws.  In the event of any
such  suspension,  the Company  shall issue as promptly as  practicable a public
announcement  stating that the  exercisability or  exchangeability of the Rights
has been temporarily suspended. Notice thereof pursuant to Section 5.9 shall not
be required.

                  Failure to give a notice  pursuant to the  provisions  of this
Agreement shall not affect the validity of any action taken hereunder.


<PAGE>

5.11  Costs of Enforcement.  The Company agrees that if the Company or any other
Person the securities of which are purchasable  upon exercise of Rights fails to
fulfill any of its obligations  pursuant to this Agreement,  then the Company or
such Person will  reimburse  the holder of any Rights for the costs and expenses
(including  legal  fees)  incurred  by such  holder in actions  to enforce  such
holder's rights pursuant to any Rights or this Agreement.

5.12  Successors.  All the covenants and  provisions of this Agreement by or for
the  benefit  of the  Company or the  Rights  Agent  shall bind and inure to the
benefit of their respective successors and assigns hereunder.

5.13 Benefits of this Agreement. Nothing in this Agreement shall be construed to
give to any Person other than the  Company,  the Rights Agent and the holders of
the Rights any legal or equitable  right,  remedy or claim under this Agreement;
this Agreement shall be for the sole and exclusive  benefit of the Company,  the
Rights Agent and the holders of the Rights.

5.14  Determination  and Actions by the Board of  Directors,  etc.  The Board of
Directors  of the  Company  shall  have the  exclusive  power and  authority  to
administer  this  Agreement  and to exercise all rights and powers  specifically
granted to the Board or to the  Company,  or as may be necessary or advisable in
the administration of this Agreement,  including,  without limitation, the right
and power to (i)  interpret the  provisions of this  Agreement and (ii) make all
determinations  deemed  necessary or advisable  for the  administration  of this
Agreement.  All such actions,  calculations,  interpretations and determinations
(including,  for purposes of clause (y) below, all omissions with respect to the
foregoing)  which  are done or made by the  Board in good  faith,  shall  (x) be
final,  conclusive and binding on the Company,  the Rights Agent, the holders of


<PAGE>

the Rights and all other parties,  and (y) not subject the Board of Directors of
the Company to any liability to the holders of the Rights.

5.15  Descriptive Headings.  Descriptive  headings appear herein for convenience
only and shall not control or affect the meaning or  construction  of any of the
provisions hereof.

5.16  Governing  Law. THIS  AGREEMENT AND EACH RIGHT ISSUED  HEREUNDER  SHALL BE
DEEMED TO BE A CONTRACT MADE UNDER THE LAWS OF THE STATE OF DELAWARE AND FOR ALL
PURPOSES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE  WITH THE LAWS OF SUCH
STATE  APPLICABLE  TO CONTRACTS TO BE MADE AND  PERFORMED  ENTIRELY  WITHIN SUCH
STATE.

5.17  Counterparts. This Agreement may be executed in any number of counterparts
and  each  of such  counterparts  shall  for all  purposes  be  deemed  to be an
original,  and all such counterparts  shall together  constitute but one and the
same instrument.

5.18 Severability. If any term or provision hereof or the application thereof to
any circumstance  shall, in any  jurisdiction  and to any extent,  be invalid or
unenforceable,   such  term  or  provision  shall  be  ineffective  as  to  such
jurisdiction  to the  extent  of such  invalidity  or  unenforceability  without
invalidation or rendering unenforceable the remaining terms and provision hereof
or the application of such term or provision to  circumstances  other than those
as to which it is held invalid or unenforceable.

<PAGE>

                  IN WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
Agreement to be duly executed as of the date first above written.

                                     ACXIOM CORPORATION


                                     By:   /s/ Catherine L. Hughes 
                                        ----------------------------------------
                                     Name:   Catherine L. Hughes
                                     Title:  Secretary/General Counsel



                                     FIRST CHICAGO TRUST COMPANY OF NEW YORK



                                     By:   /s/ Joanne Gorostiola
                                        ----------------------------------------
                                     Name:   Joanne Gorostiola
                                     Title:  Assistant Vice President



<PAGE>


                                    EXHIBIT A

                          [Form of Rights Certificate]



Certificate No.                                                           Rights
                                                                ----------

         THE RIGHTS ARE SUBJECT TO  REDEMPTION  OR  MANDATORY  EXCHANGE,  AT THE
         OPTION OF THE COMPANY,  ON THE TERMS SET FORTH IN THE RIGHTS AGREEMENT.
         RIGHTS  BENEFICIALLY  OWNED  BY  ACQUIRING  PERSONS  OR  AFFILIATES  OR
         ASSOCIATES  THEREOF (AS SUCH TERMS ARE DEFINED IN THE RIGHTS AGREEMENT)
         OR TRANSFEREES OF ANY OF THE FOREGOING WILL BE VOID.

                               Rights Certificate

                               ACXIOM CORPORATION

         This  certifies that ----------------,  or registered  assigns,  is the
registered  holder  of the  number  of Rights  set  forth  above,  each of which
entitles the registered  holder  thereof,  subject to the terms,  provisions and
conditions  of the Rights  Agreement,  dated as of January  28, 1998 (as amended
from time to time,  the  "Rights  Agreement"),  between  Acxiom  Corporation,  a
Delaware  corporation  (the  "Company"),  and First Chicago Trust Company of New
York,  as Rights  Agent  (the  "Rights  Agent",  which term  shall  include  any
successor Rights Agent under the Rights Agreement), to purchase from the Company
at any time  after the  Separation  Time (as such term is  defined in the Rights
Agreement)  and  prior  to the  close  of  business  on  February  9,  2008  one
one-thousandth of a fully paid share of Participating Preferred Stock, par value
$1.00 per share (the "Preferred  Stock"),  of the Company (subject to adjustment
as provided in the Rights  Agreement) at the Exercise  Price  referred to below,
upon  presentation  and  surrender of this Rights  Certificate  with the Form of
Election to Exercise duly  executed at the principal  office of the Rights Agent
in The City of New York. The Exercise Price shall initially be $100.00 per Right
and shall be subject to adjustment  in certain  events as provided in the Rights
Agreement.


<PAGE>

                  In certain  circumstances  described in the Rights  Agreement,
the Rights  evidenced  hereby  may  entitle  the  registered  holder  thereof to
purchase  securities of an entity other than the Company or securities or assets
of the  Company  other  than  Preferred  Stock,  all as  provided  in the Rights
Agreement.

                  This  Rights  Certificate  is  subject  to all  of the  terms,
provisions and conditions of the Rights Agreement,  which terms,  provisions and
conditions  are hereby  incorporated  herein by reference and made a part hereof
and to which Rights Agreement reference is hereby made for a full description of
the rights, limitations of rights, obligations,  duties and immunities hereunder
of the Rights  Agent,  the Company  and the holders of the Rights  Certificates.
Copies  of the  Rights  Agreement  are on file at the  principal  office  of the
Company and are available without cost upon written request.

                  This  Rights   Certificate,   with  or  without  other  Rights
Certificates,  upon  surrender at the office of the Rights Agent  designated for
such  purpose,  may be  exchanged  for  another  Rights  Certificate  or  Rights
Certificates of like tenor evidencing an aggregate number of Rights equal to the
aggregate  number  of  Rights  evidenced  by the  Rights  Certificate  or Rights
Certificates surrendered. If this Rights Certificate shall be exercised in part,
the  registered  holder  shall be entitled to receive,  upon  surrender  hereof,
another Rights Certificate or Rights Certificates for the number of whole Rights
not exercised.

                  Subject to the provisions of the Rights Agreement,  each Right
evidenced by this  Certificate  may be (a) redeemed by the Company under certain
circumstances,  at its option,  at a redemption price of $0.01 per Right, or (b)
exchanged by the Company under  certain  circumstances,  at its option,  for one
share of Common Stock or  one-thousandth of a share of


<PAGE>

Preferred Stock per Right (or, in certain cases,  other  securities or assets of
the Company),  subject in each case to adjustment in certain  events as provided
in the Rights Agreement.

                  No  holder  of this  Rights  Certificate,  as  such,  shall be
entitled to vote or receive dividends or be deemed for any purpose the holder of
any  securities  which may at any time be issuable on the exercise  hereof,  nor
shall  anything  contained  in the Rights  Agreement  or herein be  construed to
confer upon the holder  hereof,  as such,  any of the rights of a Stockholder of
the  Company  or any right to vote for the  election  of  directors  or upon any
matter submitted to Stockholders at any meeting thereof,  or to give or withhold
consent to any  corporate  action,  or to receive  notice of  meetings  or other
actions affecting the Stockholders (except as provided in the Rights Agreement),
or to receive dividends or subscription  rights, or otherwise,  until the Rights
evidenced by this Rights  Certificate  shall have been exercised or exchanged as
provided in the Rights Agreement.

                  This Rights  Certificate  shall not be valid or obligatory for
any purpose until it shall have been countersigned by the Rights Agent.



<PAGE>


                  WITNESS the facsimile  signature of the proper officers of the
Company and its corporate seal.

Date:
     ----------------- ----, --------



ATTEST:                                  ACXIOM CORPORATION


                                         By:
- ----------------------------------          ------------------------------------
           Secretary





Countersigned:

FIRST CHICAGO TRUST COMPANY OF NEW YORK


By:
   -------------------------------
        Authorized Signature



<PAGE>


                  [Form of Reverse Side of Rights Certificate]



                               FORM OF ASSIGNMENT

      (To be executed by the registered holder if such holder desires
      to transfer this Rights Certificate.)

                  FOR VALUE RECEIVED --------------------- hereby sells, assigns
and transfers unto -------------------------------------------------------------
                           (Please print name and address of transferee)

this Rights  Certificate,  together with all right,  title and interest therein,
and does hereby irrevocably constitute and appoint ------------------- Attorney,
to  transfer  the within  Rights  Certificate  on the books of the  within-named
Company, with full power of substitution.

Dated:
      --------------------, ---------



Signature Guaranteed:                   ----------------------------------------
                                        Signature

                                        (Signature  must  correspond  to name as
                                        written  upon  the face  of this  Rights
                                        Certificate   in    every    particular,
                                        without alteration or enlargement or any
                                        change whatsoever) 

         Signatures must be guaranteed by a member firm of a registered national
securities exchange, a member of the National Association of Securities Dealers,
Inc., or a commercial bank or trust company having an office or correspondent in
the United States.


<PAGE>

- --------------------------------------------------------------------------------

                            (To be completed if true)



The undersigned hereby represents,  for the benefit of all holders of Rights and
shares of Common Stock, that the Rights evidenced by this Rights Certificate are
not, and, to the  knowledge of the  undersigned,  have never been,  Beneficially
Owned by an Acquiring Person or an Affiliate or Associate thereof (as defined in
the Rights Agreement).




                                        ----------------------------------------
                                        Signature



- --------------------------------------------------------------------------------



                                     NOTICE

                  In  the  event  the  certification  set  forth  above  is  not
completed in connection with a purported  assignment,  the Company will deem the
Beneficial Owner of the Rights  evidenced by the enclosed Rights  Certificate to
be an Acquiring  Person or an Affiliate or Associate  thereof (as defined in the
Rights  Agreement) or a transferee of any of the foregoing and accordingly  will
deem  the  Rights  evidenced  by such  Rights  Certificate  to be  void  and not
transferable or exercisable.



<PAGE>


                   (To be attached to each Rights Certificate)

                          FORM OF ELECTION TO EXERCISE

                (To be executed if holder desires to exercise the
                Rights Certificate.)

TO:  [                                      ]

                  The  undersigned   hereby   irrevocably   elects  to  exercise
- -------------------- whole Rights represented by the attached Rights Certificate
to purchase the shares of Common or Participating  Preferred Stock issuable upon
the exercise of such Rights and requests  that  certificates  for such shares be
issued in the name of:

               -----------------------------------------------
               Address:
               -----------------------------------------------
               -----------------------------------------------
               Social Security or Other Taxpayer
               Identification Number--------------------------

If such number of Rights  shall not be all the Rights  evidenced  by this Rights
Certificate,  a new Rights  Certificate  for the balance of such Rights shall be
registered in the name of and delivered to:

               -----------------------------------------------
               Address:
               -----------------------------------------------
               -----------------------------------------------
               Social Security or Other Taxpayer
               Identification Number--------------------------


Dated:
      ---------------------, -------

Signature Guaranteed:                   ----------------------------------------
                                        Signature
                                        (Signature  must  correspond  to name as
                                        written  upon the  face of  this  Rights
                                        Certificate in every particular, without
                                        alteration or enlargement or any  change
                                        whatsoever)

<PAGE>

                  Signatures must be guaranteed by a member firm of a registered
national securities exchange, a member of the National Association of Securities
Dealers,  Inc.,  or a  commercial  bank of trust  company  having  an  office or
correspondent in the United States.


- --------------------------------------------------------------------------------

                            (To be completed if true)

                  The  undersigned  hereby  represents,  for the  benefit of all
holders of Rights and shares of Common Stock,  that the Rights evidenced by this
Rights Certificate are not, and, to the knowledge of the undersigned, have never
been,  Beneficially  Owned by an  Acquiring  Person or an Affiliate or Associate
thereof (as defined in the Rights Agreement).





                                        ----------------------------------------
                                        Signature

- --------------------------------------------------------------------------------



                                     NOTICE

                  In  the  event  the  certification  set  forth  above  is  not
completed in  connection  with a purported  exercise,  the Company will deem the
Beneficial Owner of the Rights  evidenced by the attached Rights  Certificate to
be an Acquiring  Person or an Affiliate or Associate  thereof (as defined in the
Rights  Agreement) or a transferee of any of the foregoing and accordingly  will
deem  the  Rights  evidenced  by such  Rights  Certificate  to be  void  and not
transferable or exercisable.





<PAGE>

                                    EXHIBIT B

                  FORM OF CERTIFICATE OF DESIGNATION AND TERMS
             OF PARTICIPATING PREFERRED STOCK OF ACXIOM CORPORATION

                     Pursuant to Section 151 of the General
                    Corporation Law of the State of Delaware

                 We, the undersigned, Charles D. Morgan and Catherine L. Hughes,
the President and Secretary,  respectively,  of Acxiom  Corporation,  a Delaware
corporation  (the  "Corporation"),  do hereby  certify as  follows:

                 Pursuant to authority granted by Article FOURTH of the Restated
Certificate  of  Incorporation  of the  Corporation  and in accordance  with the
provisions  of  Section  151 of the  General  Corporation  Law of the  State  of
Delaware,  the Board of Directors of the  Corporation  has adopted the following
resolutions  fixing the designation and certain terms,  powers,  preferences and
other rights of a new series of the  Corporation's  Preferred  Stock,  par value
$1.00 per  share,  and  certain  qualifications,  limitations  and  restrictions
thereon:

                           RESOLVED,  that there is hereby  established a series
         of Preferred Stock, par value $1.00 per share, of the Corporation,  and
         the designation and certain terms, powers, preferences and other rights
         of the shares of such series, and certain  qualifications,  limitations
         and restrictions thereon, are hereby fixed as follows:

                           (i) The distinctive serial designation of this series
                  shall be "Participating  Preferred Stock"  (hereinafter called
                  "this  Series").  Each share of this Series shall be identical
                  in all respects with the other shares of this Series except as
                  to the dates from and after which  dividends  thereon shall be
                  cumulative.

                           (ii)  The  number  of  shares  in this  Series  shall
                  initially  be 200,000,  which  number may from time to time be
                  increased or decreased (but not below the



<PAGE>


                  number then outstanding) by the Board of Directors.  Shares of
                  this Series  purchased by the  Corporation  shall be cancelled
                  and  shall  revert  to  authorized  but  unissued   shares  of
                  Preferred  Stock  undesignated  as to  series.  Shares of this
                  Series may be issued in fractional  shares,  which  fractional
                  shares  shall  entitle  the  holder,  in  proportion  to  such
                  holder's  fractional  share,  to all  rights  of a holder of a
                  whole share of this Series.

                           (iii) The  holders  of full or  fractional  shares of
                  this Series shall be entitled to receive, when and as declared
                  by the  Board of  Directors,  but  only  out of funds  legally
                  available therefor, dividends, (A) on each date that dividends
                  or other distributions  (other than dividends or distributions
                  payable in Common Stock of the  Corporation) are payable on or
                  in respect of Common Stock  comprising  part of the  Reference
                  Package  (as defined  below),  in an amount per whole share of
                  this Series  equal to the  aggregate  amount of  dividends  or
                  other  distributions  (other than  dividends or  distributions
                  payable  in Common  Stock of the  Corporation)  that  would be
                  payable on such date to a holder of the Reference  Package (as
                  hereinafter  defined) and (B) on the last day of March,  June,
                  September  and  December in each year,  in an amount per whole
                  share of this  Series  equal to the  excess  (if any) of $2.50
                  over the  aggregate  dividends  paid per  whole  share of this
                  Series  during the three month period ending on such last day.
                  Each such  dividend  shall be paid to the holders of record of
                  shares of this  Series on the date,  not  exceeding sixty days
                  preceding such dividend or  distribution  payment date,  fixed
                  for the  purpose  by the  Board of  Directors  in  advance  of
                  payment of each particular dividend or distribution. Dividends
                  on each full and each fractional share of this Series shall be
                  cumulative  from the date  such  full or  fractional  share is
                  originally  issued;  provided that any such full or fractional
                  share originally issued after a dividend record date and on or
                  prior to the  dividend  payment date to which such record date
                  relates shall not be entitled to receive the dividend  payable
                  on such dividend  payment date or any amount in respect of the
                  period from such original  issuance to such  dividend  payment
                  date.

                           The term  "Reference  Package"  shall  initially mean
                  1,000  shares  of  Common  Stock,  $.10 par  value  per  share
                  ("Common  Stock"),  of  the  Corporation.  In  the  event  the
                  Corporation  shall at any time after the close of  business on
                  February  9, 1998 (A)  declare of pay a dividend on any Common
                  Stock payable in Common Stock,  (B) subdivide any Common Stock
                  or (C)  combine  any  Common  Stock  into a smaller  number of
                  shares, then and in each such case the Reference Package after
                  such  event  shall be the  Common  Stock  that a holder of the
                  Reference  Package  immediately prior to such event would hold
                  thereafter as a result thereof.



<PAGE>


                           Holders  of  shares  of  this  Series  shall  not  be
                  entitled to any dividends,  whether payable in cash,  property
                  or stock,  in excess of full cumulative  dividends,  as herein
                  provided on this Series.

                         So long as  any shares of this series  are outstanding,
                  no dividends (other than a dividend in Common Stock  or in any
                  other stock ranking junior to this Series as to  dividends and
                  upon  liquidation) shall be declared  or paid or set aside for
                  payment or other distribution declared or made upon the Common
                  Stock or upon any other stock ranking junior to this Series as
                  to dividends or upon liquidation,  nor shall any  Common Stock
                  nor any other stock of the Corporation ranking junior to or on
                  a parity with this Series as to dividends or upon  liquidation
                  be  redeemed,   purchased  or  otherwise    acquired  for  any
                  consideration (or any moneys be paid to or made  available for
                  a sinking fund  for the  redemption of  any shares of any such
                  stock) by  the  Corporation  (except  by  conversion   into or
                  exchange  for stock of the Corporation  ranking junior to this
                  Series as to dividends and upon  liquidation), unless, in each
                  case, the full cumulative dividends (including the dividend to
                  be  due   upon  payment  of   such   dividend,   distribution,
                  redemption,  purchase or other acquisition) on all outstanding
                  shares  of    this  Series    shall  have    been,  or   shall
                  contemporaneously be, paid.

                           (iv)  In  the  event  of any  merger,  consolidation,
                  reclassification  or other  transaction in which the shares of
                  Common Stock are  exchanged for or changed into other stock or
                  securities,  cash and/or any other property,  then in any such
                  case the  shares  of this  Series  shall  at the same  time be
                  similarly  exchanged  or changed in an amount per whole  share
                  equal to the  aggregate  amount  of  stock,  securities,  cash
                  and/or any other property  (payable in kind),  as the case may
                  be, that a holder of the  Reference  Package would be entitled
                  to receive as a result of such transaction.

                           (v) In the event of any  liquidation,  dissolution or
                  winding  up  of  the  affairs  of  the  Corporation,   whether
                  voluntary or  involuntary,  the holders of full and fractional
                  shares  of  this  Series   shall  be   entitled,   before  any
                  distribution  or payment is made on any date to the holders of
                  the Common Stock or any other stock of the Corporation ranking
                  junior to this Series upon liquidation,  to be paid in full an
                  amount per whole share of this Series  equal to the greater of
                  (A)  $100 or (B) the  aggregate  amount  distributed  or to be
                  distributed  prior  to  such  date  in  connection  with  such
                  liquidation,  dissolution  or  winding  up to a holder  of the
                  Reference  Package  (such  greater  amount  being  hereinafter
                  referred to as the  "Liquidation  Preference"),  together with
                  accrued  dividends  to  such  distribution  or  payment  date,
                  whether or not earned or declared.  If such payment shall have
                  been made in full to all holders of shares of this Series, the
                  holders  of shares of this  Series as such shall have no right
                  or claim to any of the remaining assets of the Corporation.



<PAGE>


                           In the event the assets of the Corporation  available
                  for  distribution to the holders of shares of this Series upon
                  any liquidation, dissolution or winding up of the Corporation,
                  whether voluntary or involuntary, shall be insufficient to pay
                  in full  all  amounts  to  which  such  holders  are  entitled
                  pursuant  to the first paragraph  of this Section (v), no such
                  distribution  shall be made  on account of  any shares  of any
                  other class or series of Preferred  Stock ranking  on a parity
                  with  the  shares  of  this  Series  upon   such  liquidation,
                  dissolution  or winding up unless  proportionate  distributive
                  amounts shall be paid on account of the shares of this Series,
                  ratably in  proportion to the full  distributable  amounts for
                  which  holders  of all such  parity  shares  are  respectively
                  entitled upon such liquidation, dissolution or winding up.

                           Upon the  liquidation,  dissolution  or winding up of
                  the  Corporation,  the  holders of shares of this  Series then
                  outstanding  shall be entitled to be paid out of assets of the
                  Corporation available for distribution to its Stockholders all
                  amounts to which such  holders  are  entitled  pursuant to the
                  first  paragraph of this Section (v) before any payment  shall
                  be made to the  holders of Common  Stock or any other stock of
                  the  Corporation  ranking  junior  upon  liquidation  to  this
                  Series.

                           For  the   purposes   of  this   Section   (v),   the
                  consolidation  or merger of, or binding share exchange by, the
                  Corporation with any other  corporation shall not be deemed to
                  constitute  a  liquidation,  dissolution  or winding up of the
                  Corporation.

                           (vi)  The  shares  of  this  Series  shall  not    be
                  redeemable.

                           (vii) In  addition  to any other  vote or  consent of
                  Stockholders required by law or by the Restated Certificate of
                  Incorporation,  as  amended,  of the  Corporation,  each whole
                  share of this Series  shall,  on any  matter,  vote as a class
                  with any other capital stock  comprising part of the Reference
                  Package and voting on such matter and shall have the number of
                  votes  thereon that a holder of the  Reference  Package  would
                  have.

                  IN WITNESS  WHEREOF,  the undersigned have signed and attested
this certificate on the 28th day of January, 1998.



                                        ----------------------------------------
                                        President



Attest:



- -----------------------------------
            Secretary



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