ACXIOM CORP
10-Q, 1998-02-10
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

      
                                    Form 10-Q


(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 1997   OR


[ ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

For the transition period from ----- to -----

Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


                DELAWARE                                   71-0581897
    (State or Other Jurisdiction of                     (I.R.S. Employer
     Incorporation or Organization)                    Identification No.)

P.O. Box 2000, 301 Industrial Boulevard,
           Conway, Arkansas                                72033-2000
(Address of Principal Executive Offices)                   (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


    Indicate  by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                               Yes X       No

    The  number  of  shares  of  Common  Stock,  $ 0.10  par  value  per  share,
outstanding as of January 30, 1998 was 52,260,283.


<PAGE>


Form 10-Q
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

Company for which report is filed:

ACXIOM CORPORATION


The  consolidated  financial  statements  included  herein have been prepared by
Registrant,  without  audit,  pursuant  to  the  rules  and  regulations  of the
Securities  and  Exchange  Commission.   In  the  opinion  of  the  Registrant's
management,  however,  all  adjustments  necessary  for a fair  statement of the
results  for the  periods  included  herein  have been made and the  disclosures
contained herein are adequate to make the information  presented not misleading.
All such adjustments are of a normal recurring nature.


<PAGE>



Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)
                
                                                  December 31,      March 31,
                                                     1997             1997
                                                  -----------      -----------
           Assets
Current assets:
  Cash and cash equivalents                     $   2,586,000        2,721,000
  Trade accounts receivable, net                   89,995,000       70,636,000
  Refundable income taxes                                 ---        1,809,000
  Other current assets                             11,515,000        9,379,000
                                                  -----------      -----------
     Total current assets                         104,096,000       84,545,000
                                                  -----------      -----------

Property and equipment                            221,118,000      199,286,000
  Less - Accumulated depreciation and
    amortization                                   94,055,000       83,115,000
                                                  -----------      -----------
Property and equipment, net                       127,063,000      116,171,000
                                                  -----------      -----------

Software, net of accumulated amortization          19,785,000       18,627,000

Excess of cost over fair value of net 
  assets acquired                                  54,666,000       38,297,000

Other assets                                       63,761,000       42,028,000
                                                  -----------      -----------
                                                $ 369,371,000      299,668,000
                                                  ===========      ===========
      Liabilities and Stockholders' Equity
Current liabilities:
  Short-term notes payable                            587,000          158,000
  Current installments of long-term debt            4,318,000        3,923,000
  Trade accounts payable                           14,844,000       15,323,000
  Accrued interest                                  1,989,000        1,128,000
  Accrued payroll and related expenses              8,473,000        7,519,000
  Accrued royalties                                 2,185,000        2,047,000
  Other accrued expenses                           10,785,000        5,492,000
  Advances from customers                             660,000          519,000
  Income taxes                                      6,461,000              ---
                                                  -----------      -----------
    Total current liabilities                      50,302,000       36,109,000
                                                  -----------      -----------

Long-term debt, excluding current installments    110,273,000       87,120,000

Deferred income taxes                              17,324,000       17,324,000

Deferred revenue                                    5,095,000        3,018,000

Stockholders' equity:
  Preferred stock                                         ---              ---
  Common stock                                      5,316,000        5,274,000
  Additional paid-in capital                       66,198,000       61,322,000
  Retained earnings                               116,622,000       91,738,000
  Foreign currency translation adjustment             594,000          278,000
  Treasury stock, at cost                          (2,353,000)      (2,515,000)
                                                  -----------      -----------
  Total stockholders' equity                      186,377,000      156,097,000
                                                  -----------      -----------
Commitments and contingencies                  $  369,371,000      299,668,000
                                                  ===========      ===========

See accompanying condensed notes to consolidated financial statements.


<PAGE>


Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                   For the Three Months Ended
                                                  ----------------------------
                                                           December 31
                                                  ----------------------------
                                                     1997             1996
                                                  -----------      -----------

Revenue                                         $ 120,692,000      104,534,000
Operating costs and expenses:
  Salaries and benefits                            44,791,000       35,175,000
  Computer, communications and other equipment     15,910,000       16,585,000
  Data costs                                       21,358,000       17,920,000
  Other operating costs and expenses               19,084,000       19,047,000
                                                  -----------      -----------
    Total operating costs and expenses            101,143,000       88,727,000
                                                  -----------      -----------
Income from operations                             19,549,000       15,807,000
                                                  -----------      -----------
Other income (expense):
  Interest expense                                 (1,260,000)        (773,000)
  Other, net                                         (359,000)        (622,000)
                                                  -----------      -----------
                                                   (1,619,000)      (1,395,000)
                                                  -----------      -----------

Earnings before income taxes                       17,930,000       14,412,000
Income taxes                                        6,724,000        5,549,000
                                                  -----------      -----------

Net earnings                                    $  11,206,000        8,863,000
                                                  ===========      ===========

Earnings per share:
   Basic                                        $        0.21             0.17
                                                  ===========      ===========
   Diluted                                      $        0.19             0.15
                                                  ===========      ===========

 See accompanying condensed notes to consolidated financial statements.



<PAGE>
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                   For the Nine Months Ended
                                                  ----------------------------
                                                          December 31
                                                  ----------------------------
                                                     1997             1996
                                                  -----------      -----------

Revenue                                         $ 330,985,000      296,034,000
Operating costs and expenses:
  Salaries and benefits                           123,288,000      105,745,000
  Computer, communications and other equipment     46,400,000       44,978,000
  Data costs                                       63,247,000       54,572,000
  Other operating costs and expenses               54,178,000       53,337,000
                                                  -----------      -----------
    Total operating costs and expenses            287,113,000      258,632,000
                                                  -----------      -----------
Income from operations                             43,872,000       37,402,000
                                                  -----------      -----------

Other income (expense):
  Interest expense                                 (4,264,000)      (2,497,000)
  Other, net                                          207,000       (3,408,000)
                                                  -----------      -----------
                                                   (4,057,000)      (5,905,000)
                                                  -----------      -----------

Earnings before income taxes                       39,815,000       31,497,000
Income taxes                                       14,931,000       12,126,000
                                                  -----------      -----------
Net earnings                                    $  24,884,000       19,371,000
                                                  ===========      ===========

Earnings per share:
  Basic                                         $        0.48             0.38
                                                  ===========       ==========
  Diluted                                       $        0.42             0.33
                                                  ===========       ==========

See accompanying condensed notes to consolidated financial statements.


<PAGE>


Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

                                                    For the Nine Months Ended
                                                   ---------------------------
                                                           December 31
                                                   ---------------------------
                                                      1997             1996
                                                   ----------       ----------
Cash flows from operating activities:
  Net earnings                                  $  24,884,000       19,371,000
  Non-cash operating activities:
    Depreciation and amortization                  29,283,000       22,857,000
    Loss (Gain) on disposal or impairment
      of assets                                      (961,000)       2,326,000
    Provision for returns and doubtful
      accounts                                        696,000        1,873,000
    Changes in assets and liabilities:
      Accounts receivable                         (18,479,000)     (19,219,000)
      Other assets                                (14,443,000)      (4,297,000)
      Accounts payable and other liabilities        7,672,000        3,512,000
                                                   ----------       ----------
      Net cash provided by operating
        activities                                 28,652,000       26,423,000
                                                   ----------       ----------
Cash flows from investing activities:
  Sale of assets                                   15,682,000        2,407,000
  Cash acquired in pooling acquisition                    ---           21,000
  Development of software                          (7,574,000)      (5,016,000)
  Capital expenditures                            (41,139,000)     (44,161,000)
  Investments in joint ventures                    (4,942,000)             ---
  Net cash paid in acquisitions                   (18,791,000)             ---
                                                   ----------       ----------
  Net cash used by investing activities           (56,764,000)     (46,749,000)
                                                   ----------       ----------
Cash flows from financing activities:
  Proceeds from debt                               26,605,000       32,567,000
  Payments of debt                                 (3,716,000)     (17,125,000)
  Sale of common stock                              5,080,000        3,476,000
                                                   ----------       ----------
    Net cash provided by financing
      activities                                   27,969,000       18,918,000
                                                   ----------       ----------
    Effect of exchange rate changes on cash             8,000          (32,000)
                                                   ----------       ----------

    Net decrease in cash and short-term
      cash investments                              (135,000)       (1,440,000)
  Cash and short-term cash investments at
    beginning of period                            2,721,000         3,469,000
                                                  ----------        ----------
  Cash and short-term cash investments at
    end of period                               $  2,586,000         2,029,000
                                                  ==========        ==========
  Supplemental cash flow information:
    Cash paid during the period for:
      Interest                                  $  3,403,000         2,208,000
      Income taxes                                 6,661,000         2,026,000
                                                  ==========        ==========

See accompanying condensed notes to consolidated financial statements.


<PAGE>


Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


      Certain  note  information  has been  omitted  because it has not  changed
      significantly  from that  reflected  in Notes 1 through 17 of the Notes to
      Consolidated   Financial  Statements  filed  as  a  part  of  Item  14  of
      Registrant's  1997 Annual Report on Form 10-K as filed with the Securities
      and Exchange Commission on June 30, 1997.


<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   Included in other assets are unamortized  conversion costs in the amount of
     $23,846,000  and  $18,137,000  at  December  31,  1997 and March 31,  1997,
     respectively.  These costs are primarily  incurred in  connection  with the
     conversion phase of outsourcing and facilities management contracts and are
     deferred and amortized  over their useful lives,  generally the life of the
     contract.

     Also  included in other assets are  noncurrent  receivables  from  software
     license,  data,  and  equipment  sales in the  amount  of  $21,440,000  and
     $12,477,000  at December  31, 1997 and March 31, 1997,  respectively.  Such
     receivables are generally  collectible in monthly  installments over one to
     eight years.

2.   Long-term debt consists of the following:
                                                 December 31,       March 31,
                                                    1997              1997

     Unsecured revolving credit agreement      $  47,659,000        21,454,000

     6.92% Senior notes due March 30, 2007,       30,000,000        30,000,000
       payable in annual installments of
       $4,286,000 commencing March 30, 2001;
       interest is payable semi-annually

     3.12% Convertible note, interest and         25,000,000        25,000,000
       principal due April 30, 1999; 
       partially collateralized by letter
       of credit; convertible at maturity
       into two million shares of common
       stock

     9.75% Senior notes due May 1, 2000,           6,429,000         8,571,000
       payable in annual installments of
       $2,143,000 each May 1; interest is
       payable semi-annually

     Note payable due in monthly installments      3,805,000         4,031,000
       of principal and interest of $50,000
       with remaining balance due June 30,
       2002; collateralized by real estate;
       floating interest rate at 2% above the
       Federal Reserve discount rate with a
       maximum of 8.75%

     Other notes and capital lease obligations     1,698,000         1,987,000
       payable                                   -----------       -----------

               Total long term debt              114,591,000        91,043,000

     Less current installments                     4,318,000         3,923,000
                                                 -----------       -----------

     Long-term debt, excluding current
       installments                            $ 110,273,000        87,120,000
                                                 ===========       ===========


<PAGE>


                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


3.   The Company has implemented Statement of Financial Accounting Standards No.
     128,  "Earnings  per  Share" in the  current  quarter  as  required  by the
     statement.  Statement  No. 128  requires  the  Company to report both basic
     earnings  per  share  and  diluted  earnings  per  share  for  all  periods
     presented. Below is the calculation and reconciliation of the numerator and
     denominator of basic and diluted earnings per share:

                            For the quarter ended     For the nine months ended
                          --------------------------  --------------------------
                          December 31,  December 31,  December 31,  December 31,
                              1997          1996          1997          1996
                           ----------    ----------    ----------    ----------
     Basic earnings
     per share:
       Numerator 
        (net earnings)   $ 11,206,000     8,863,000    24,884,000    19,371,000
                           ==========    ==========    ==========    ==========
       Denominator
        (weighted
        average shares
        outstanding)       52,162,000    51,290,000    51,959,000    51,042,000
                           ==========    ==========    ==========    ==========
       Earnings per
        share            $       0.21          0.17          0.48          0.38
                           ==========    ==========    ==========    ==========
     Diluted earnings
     per share:
       Numerator:
         Net earnings    $ 11,206,000     8,863,000    24,884,000    19,371,000
         Interest 
          Expense on
          convertible
          debt (net of
          tax effect)         111,000       111,000       333,000       333,000
                           ----------    ----------    ----------    ----------
                         $ 11,317,000     8,974,000    25,217,000    19,704,000
                           ==========    ==========    ==========    ==========
        Denominator:
          Weighted
           average shares
           outstanding     52,162,000    51,290,000    51,959,000    51,042,000
          Effect of
           common stock
           options          2,685,000     3,055,000     2,630,000     2,976,000
          Effect of
           common stock
           warrant          3,017,000     3,096,000     3,002,000     2,993,000
          Convertible debt  2,000,000     2,000,000     2,000,000     2,000,000
                           ----------    ----------    ----------    ----------
                           59,864,000    59,441,000    59,591,000    59,011,000
                           ==========    ==========    ==========    ==========

     Earnings per share  $       0.19          0.15          0.42          0.33
                           ==========    ==========    ==========    ==========

4.   Trade  accounts  receivable  are presented  net of allowances  for doubtful
     accounts, returns, and credits of $3,937,000 and $4,333,000 at December 31,
     1997 and March 31, 1997, respectively.

5.   Effective  August 22, 1997,  the Company sold certain assets of its Pro CD,
     Inc.  subsidiary  ("Pro CD") to CD-ROM  Technologies,  Inc., a wholly-owned
     subsidiary of American Business Information, Inc. (collectively "ABI"). ABI
     acquired the retail and direct  marketing operations of Pro CD, along  with
     compiled telephone book data for aggregate cash proceeds

<PAGE>

     of $18,000,000,  which included consideration for a compiled telephone book
     data license.  The Company also entered into a data license  agreement with
     ABI under which the Company will pay ABI $8,000,000 over a two-year period,
     and a  technology  license  agreement  under which ABI will pay the Company
     $8,000,000 over a two-year period. In conjunction with the sale to ABI, the
     Company also recorded certain valuation and contingency reserves.  Included
     in other  income is the gain on  disposal  related to this  transaction  of
     $855,000.

6.   During the quarter ended  September 30, 1997,  the Company sold two parcels
     of property which were formerly used by its Acxiom  Mailing  Services unit.
     Aggregate cash proceeds were $2,274,000 resulting in a net gain of $105,000
     which is included in other income.

7.   Effective   October  1,  1997,  the  Company  acquired  100%  ownership  of
     MultiNational  Concepts,  Ltd.   ("MultiNational")  and  Catalog  Marketing
     Services,  Ltd.  (d/b/a  Shop the World by  Mail),  entities  under  common
     control  (collectively  "STW").  Total consideration was $4,641,000 (net of
     cash acquired) and other cash consideration based on the future performance
     of  STW.  MultiNational,  headquartered  in  Hoboken,  New  Jersey,  is  an
     international  mailing list and database  maintenance provider for consumer
     catalogers  interested in  developing  foreign  markets.  Shop the World by
     Mail,  headquartered in Sarasota,  Florida,  provides  cooperative customer
     acquisition  programs,  and  also  produces  an  international  catalog  of
     catalogs whereby end-customers in over 60 countries can order catalogs from
     around the world.

     Also during the quarter,  the Company acquired Buckley Dement, L.P. and its
     affiliated company, KM Lists, Incorporated (collectively "Buckley Dement").
     Buckley Dement, headquartered in Skokie, Illinois, provides list brokerage,
     list management, promotional mailing and fulfillment, and merchandise order
     processing to pharmaceutical,  health care, and other commercial customers.
     Total  consideration  was $14,150,000 (net of cash acquired) and other cash
     consideration based on the future performance of Buckley Dement.

     Both  acquisitions  are  accounted  for as  purchases  and their  operating
     results are included with the Company's  results beginning October 1, 1997.
     The purchase price for the two acquisitions  exceeded the fair value of net
     assets  acquired by $12,597,000  and $5,205,000 for Buckley Dement and STW,
     respectively.  The  resulting  excess of cost over net assets  acquired for
     both acquisitions is being amortized over its estimated economic life of 20
     years.  The  pro  forma  combined  results  of  operations,   assuming  the
     acquisitions  occurred  at  the  beginning  of the  fiscal  year,  are  not
     materially different than the historical results of operations reported.

<PAGE>

Form 10-Q

Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations


Results of Operations

Consolidated  revenue was a record $120.7 million for the quarter ended December
31, 1997,  a 15% increase  over the same quarter a year ago. For the nine months
ended December 31, 1997 consolidated  revenue was $331.0 million, an increase of
12%. It is important to note that the revenue  increases  when  adjusted for the
pass-through  revenue and ProCD retail revenue  discussed below, are 24% and 20%
for the quarter and year-to-date, respectively.

Services  Division revenue of $38.3 million increased 17% over the third quarter
in the prior year.  Business units with  increases for the quarter  included the
Insurance,  High Tech, Publishing,  and Utilities business units, along with the
business units serving Allstate,  Citicorp,  and IBM. The Services Division also
includes  revenue in the current  quarter from Buckley  Dement.  This growth was
partially  offset by  decreases  in the Retail and  Telecommunications  business
units.  Telecommunications  remains  sluggish  primarily  due to  the  continued
inability of the regional Bell operating companies to effectively compete in the
long distance phone market to this point.

Alliances Division revenue of $39.3 million for the third quarter reflects a 14%
increase from the prior year. However, adjusting for a reduction in pass-through
revenue  recorded  on the Trans  Union  Corporation  ("Trans  Union")  marketing
services  contract  last year,  revenue  actually  increased  by 24%.  Financial
services  revenue  increased  70%  including  revenue  for two  servers  sold in
connection  with the  delivery  of two open data  mart  solutions.  Trans  Union
revenue of $15.1 million  increased 6% over the prior year.  However,  adjusting
for the pass-through  revenue recorded last year, the increase is 33% reflecting
growth in the Trans  Union data  center  contract  plus  revenue  related to the
marketing services  agreement.  All other Alliances Division business units were
down  approximately  $2.5 million  reflecting a software sale to R.L. Polk & Co.
("Polk") last year partially offset by incremental Guideposts revenues this year
and other new business.

The Data Products Division revenue of $33.4 million increased 11% over the prior
year for the third  quarter.  Adjusting  for the Pro CD retail  business sold in
August,  the increase was 30%. DMI and DataQuick  revenue increased 19% and 37%,
respectively,  while  Acxiom Data Group  (formerly  known as  InfoBase)  revenue
increased  46%.  Pro CD  revenue  decreased  $3.8  million  from the prior  year
reflecting the sale of the retail side of the business to ABI.

The International  Division recorded revenue of $9.7 million for the quarter,  a
37%  increase  over the prior year  reflecting  new  contracts in the Retail and
Consumer Goods business units.

For the nine months ended December 31, 1997,  divisional  revenues  increased as
follows:  Services  Division,  up 14%;  Alliances  Division,  up 8%  (22%  after
adjusting for Trans Union pass-through revenues); Data Products Division, up 11%
(24%  after  adjusting  for  the  Pro CD  retail  business);  and  International
Division, up 20%.


<PAGE>

The Company's  operating  expenses for the quarter increased 14% compared to the
same quarter a year ago. For the nine months ended December 31, 1997,  operating
expenses increased 11%. Salaries and benefits increased $9.6 million or 27% over
the prior  year's  third  quarter  including a 6% increase  due to  acquisitions
(primarily  Buckley Dement).  The remainder of the increase reflects  additional
hires,  normal merit increases,  and a substantially  higher  incentive  accrual
compared to the  previous  year.  For the nine months  ended  December 31, 1997,
salaries and benefits  increased 17% for generally the same reasons as noted for
the quarter.  Computer,  communications  and other  equipment costs decreased 4%
from the third  quarter  in the prior  year  primarily  due to the effect of the
Trans Union  pass-through  expenses recorded in the prior year which essentially
offset  increased  computer  costs  reflecting  capital   expenditures  made  to
accommodate  business growth over the past year.  Computer,  communications  and
other  equipment costs increased 3% for the nine months ended December 31, 1997.
Data costs increased 19% for the quarter and 16% for the nine months principally
due to the increase in data volumes under the Allstate data management agreement
and data costs resulting from strong Acxiom Data Group revenue.  Other operating
expenses were flat for the quarter  reflecting the impact of the sale of the Pro
CD retail unit offset by normal volume-related  increases,  increases related to
acquisitions,  and hardware  costs related to the server sales noted above.  For
the nine months ended December 31, 1997, other operating costs and expenses were
up only 2%,  reflecting  the reasons noted for the quarter,  combined with a bad
debt write-off in the prior year.

Income from operations as a percentage of revenue  increased from 15.1% to 16.2%
for the third quarter and from 12.6% to 13.3% for the nine months ended December
31, 1997.

Interest  expense  was  higher  in both  the  quarter  and the nine  months  due
primarily to higher average debt levels.  The change in other income and expense
for the third quarter reflects higher interest income on noncurrent  receivables
partially offset by higher goodwill amortization due to recent acquisitions. For
the nine months,  in addition to the interest  income and goodwill  amortization
noted above, the current year includes gains of $1.0 million  resulting from the
sale of Pro CD's retail  business and property  formerly used by Acxiom  Mailing
Services  versus a $2.1  million  charge  in the prior  year due to a  write-off
related to the sale of the Acxiom Mailing Services facility.

The  Company's  effective  tax rate for the  quarter  and nine  months was 37.5%
compared to 38.5% for the year-earlier  periods.  For the full fiscal year ended
March 31, 1997,  the effective rate was 37.5%.  The Company  expects the rate to
remain in the 37-39% range for the current fiscal year.

Net income  increased 26% and 28% for the quarter and nine months ended December
31, 1997, respectively.

The Company has implemented Statement of Financial Accounting Standards No. 128,
"Earnings per Share" in the current  quarter as required by the  statement.  See
footnote 3 to the  consolidated  financial  statements for the  calculation  and
reconciliation of basic and diluted earnings per share. Basic earnings per share
increased  24% and 26% for the quarter and nine  months,  respectively.  Diluted
earnings  per  share  increased  19% and 27% for the  quarter  and nine  months,
respectively.  In general,  diluted earnings per share will be approximately the
same as the  earnings  per share  historically  reported by the  Company.  Basic
earnings  per  share  will be a  greater  amount  because  it does not take into
account dilution from stock options,  convertible  debt, and warrants which have
been  considered  common stock  equivalents and have previously been included by
the Company in reported earnings per share.

<PAGE>


Capital Resources and Liquidity

Working capital at December 31, 1997 was $53.8 million compared to $48.4 million
at March 31, 1997. At December 31, 1997 the Company had  available  credit lines
of $64.0 million of which $48.1 million was outstanding.  The floating rate note
payable  which has a balance as of  December  31,  1997 of  $3,805,000  has been
refinanced  with the same  lender  and is now due June 30,  2002.  This note had
previously  been due in full on June 30,  1997.  The Company has been allowed by
the  holders  of the $25  million  convertible  note to reduce the amount of the
letter of credit which  collateralizes  the  convertible  note to $12.5 million,
which increases the Company's  available  credit line under the revolving credit
agreement  from $50 million to $62.5  million.  The Company has also renewed its
short-term unsecured credit agreement,  in the amount of $1.5 million, which now
expires July 31, 1998. The Company's  debt-to-capital  ratio (capital defined as
long-term debt plus stockholders' equity) was 37% on December 31, 1997, compared
with 36% on March 31, 1997.

Cash  provided by  operating  activities  was $28.7  million for the nine months
ended  December  31,  1997,  an increase of 8%  compared  with cash  provided by
operating  activities of $26.4 million in the previous year's first nine months.
Earnings before  interest,  taxes,  depreciation,  and  amortization  ("EBITDA")
increased  by 29%  compared  to the  year-earlier  period,  while the  resulting
operating  cash flow was  offset by  changes in  accounts  receivable  and other
assets and liabilities  which had more of a negative effect on cash flow than in
the prior  year.  In the  current  year,  $56.8  million  was used by  investing
activities,  including capital expenditures of $41.1 million.  This represents a
decrease  from the $44.2  million  of  capital  expenditures  in the  prior-year
period, which included significant capital expenditures for the Polk data center
outsourcing contract. The Company expects capital expenditures for the full year
to be  approximately  $50 million.  However,  actual  capital  expenditures  are
somewhat dependent on acquisition activities as well as capital requirements for
new business.  Investing  activities also reflect the cash of $18.8 million paid
for  the  purchases  of STW  and  Buckley  Dement.  Note  7 to the  consolidated
financial  statements  discusses  the  acquisitions  in more  detail.  Investing
activities  also  included  $15.7  million  received  from the  sale of  assets,
primarily  reflecting  $13.0 million from the sale of assets of Pro CD, which is
more  fully  discussed  in  note 5 to  the  consolidated  financial  statements.
Investing  activities also reflect the investment of $4.9 million by the Company
in joint  ventures,  including an  investment of  approximately  $4.0 million in
Bigfoot  International,  Inc., an emerging  company that  provides  services and
tools for Internet E-mail users.  Financing  activities  provided $28.0 million,
primarily reflecting additional borrowings under the revolving line of credit.

While the Company does not have any material contractual commitments for capital
expenditures,  additional  investments  in  facilities  and  computer  equipment
continue to be necessary to support the growth of the business. In addition, new
outsourcing or facilities  management  contracts  frequently require substantial
up-front capital expenditures in order to acquire or replace existing assets. In
some cases,  the Company also sells  software,  hardware,  and data to customers
under extended payment terms or notes  receivable  collectible over one to eight
years. These arrangements also require up-front  expenditures of cash, which are
repaid over the life of the agreement.  Management believes that the combination
of existing  working  capital,  anticipated  funds to be  generated  from future
operations  and the Company's  available  credit lines is sufficient to meet the
Company's current  operating needs as well as to fund the anticipated


<PAGE>

levels of expenditures.  If additional funds are required, the Company would use
existing credit lines to generate cash, followed by either additional borrowings
to be secured by the  Company's  assets or the  issuance  of  additional  equity
securities in either public or private offerings.  Management  believes that the
Company has significant  unused capacity to raise capital which could be used to
support future growth.

The  Company,  like most  owners of  computer  software,  is in the  process  of
assessing and modifying,  where needed, its computer applications to ensure they
will function properly in the year 2000. The financial impact to the Company has
not been and is not expected to be material to its financial position or results
of operations in any given fiscal year. The Company is currently operating under
an internal  deadline to ensure all of its computer  applications are "year 2000
ready" by December 31, 1998.

The  Financial  Accounting  Standards  Board  has  issued  statements  No.  130,
"Reporting  Comprehensive Income" and No. 131, "Disclosures about Segments of an
Enterprise and Related Information." Both of these statements will be adopted by
the Company in fiscal 1999.  Statement No. 130 requires  that all  components of
comprehensive  income be reported in a financial  statement  displayed  with the
same  prominence as other  financial  statements,  and requires the reporting of
total  comprehensive  income in that  financial  statement.  Statement  No.  131
requires  public  companies  to  report  certain   information  about  operating
segments.  The  Company  expects to report  segment  information  using the four
operating divisions into which it was organized effective April, 1997.

Certain  statements in this Management's  Discussion and Analysis may constitute
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995.  These  statements,  which are not statements of
historical  fact,  may  contain  estimates,   assumptions,   projections  and/or
expectations regarding the Company's financial position,  results of operations,
market position, product development,  regulatory matters, growth opportunities,
and other similar forecasts and statements of expectation.  Such forward-looking
statements  are not  guarantees  of future  performance.  They involve known and
unknown  risks,  uncertainties,  and other  factors  which may cause the  actual
results,  performance or achievements of the Company to be materially  different
from any future  results,  performance or  achievements  expressed or implied by
such  forward-looking  statements.  Representative  examples of such factors are
discussed  in more  detail  in the  Company's  Annual  Report  on Form  10-K and
include,  among other things,  the possible  adoption of legislation or industry
regulation concerning certain aspects of the Company's business;  the removal of
data sources and/or marketing lists from the Company; the ability of the Company
to retain  customers  who are not under  long-term  contracts  with the Company;
technology  challenges;  year 2000 readiness  issues;  the risk of damage to the
Company's  data centers or  interruptions  in the  Company's  telecommunications
links; acquisition integration;  the effects of postal rate increases; and other
market  factors.   See   "Additional   Information   Regarding   Forward-looking
Statements" in the Company's Annual Report on Form 10-K filed June 30, 1997.


<PAGE>


Form 10-Q

                               ACXIOM CORPORATION
                           PART II - OTHER INFORMATION


Item 5.    Other Information

           In  February,  1998,  the  Company's  Board of  Directors  adopted  a
           shareholder rights plan that provided for a dividend  distribution of
           one preferred  stock purchase right (a "Right") for each  outstanding
           share of  common  stock,  distributed  to  stockholders  of record on
           February 9, 1998. The Rights will be exercisable  only if a person or
           group acquires 20% or more of the Company's common stock or announces
           a tender offer for 20% or more of the common  stock.  Each Right will
           entitle  stockholders to buy one  one-thousandth  of a share of newly
           created Participating  Preferred Stock, par value $1.00 per share, of
           the  Company at an  initial  exercise  price of $100 per Right.  If a
           person  acquires  20% or more  of the  Company's  outstanding  common
           stock,  each Right will  entitle its holder to purchase  common stock
           (or, in certain circumstances,  Participating Preferred Stock) of the
           Company  having a  market  value at that  time of twice  the  Right's
           exercise price. Under certain conditions, each Right will entitle its
           holder to  purchase  stock of an  acquiring  company  at a  discount.
           Rights  held by the 20% holder  will  become  void.  The Rights  will
           expire on February 9, 2008,  unless earlier  redeemed by the Board at
           $0.01 per Right.



Item 6.    Exhibits and Reports on Form 8-K.

           (a) Exhibits:

                  27       Financial Data Schedule

           (b) Reports on Form 8-K.

                  None


<PAGE>



Form 10-Q


                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                        Acxiom Corporation

Dated:  February 10, 1998

                                        By: /s/ Robert S. Bloom
                                           -------------------------------------
                                           (Signature)
                                           Robert S. Bloom
                                           Chief Financial Officer
                                           (Chief Accounting Officer)



<PAGE>

                                  EXHIBIT INDEX

                              Exhibits to Form 10-Q

Exhibit Number                                      Exhibit

     27                                      Financial Data Schedule



<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>                   


THE  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION   EXTRACTED  FROM  THE
CONSOLIDATED  BALANCE  SHEETS AND  CONSOLIDATED  STATEMENTS  OF EARNINGS  AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                              1,000
       
<S>                                                                         <C>
<PERIOD-TYPE>                                                             9-MOS
<FISCAL-YEAR-END>                                                   MAR-31-1998
<PERIOD-END>                                                        DEC-31-1997
<CASH>                                                                    2,586
<SECURITIES>                                                                  0
<RECEIVABLES>                                                            89,995
<ALLOWANCES>                                                              3,937
<INVENTORY>                                                                   0
<CURRENT-ASSETS>                                                        104,096
<PP&E>                                                                  221,118
<DEPRECIATION>                                                           94,055
<TOTAL-ASSETS>                                                          369,371
<CURRENT-LIABILITIES>                                                    50,302
<BONDS>                                                                 110,273
                                                         0
                                                                   0
<COMMON>                                                                  5,316
<OTHER-SE>                                                              181,061
<TOTAL-LIABILITY-AND-EQUITY>                                            369,371
<SALES>                                                                       0
<TOTAL-REVENUES>                                                        330,985
<CGS>                                                                         0
<TOTAL-COSTS>                                                           287,113
<OTHER-EXPENSES>                                                           (207)
<LOSS-PROVISION>                                                              0
<INTEREST-EXPENSE>                                                        4,264
<INCOME-PRETAX>                                                          39,815
<INCOME-TAX>                                                             14,931
<INCOME-CONTINUING>                                                      24,884
<DISCONTINUED>                                                                0
<EXTRAORDINARY>                                                               0
<CHANGES>                                                                     0
<NET-INCOME>                                                             24,884
<EPS-PRIMARY>                                                               .48
<EPS-DILUTED>                                                               .42

        

</TABLE>


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