ACXIOM CORP
S-3/A, 1999-05-13
COMPUTER PROCESSING & DATA PREPARATION
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As filed with the Securities and Exchange Commission on May 13, 1999

                                                      Registration No. 333-72009

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               AMENDMENT NO. 1 TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933


                               ACXIOM CORPORATION
               (Exact name of registrant as specified in charter)

              Delaware                             71-0581897
  {State or other jurisdiction                  (I.R.S. Employer
of incorporation or organization)             Identification No.)

                                  P.O. Box 2000
                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                                 (501) 336-1000
               (Address, including zip code and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                               Catherine L. Hughes
                               Acxiom Corporation
                                  P.O. Box 2000
                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                                 (501) 336-1000
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                    Copy to:

                              John Clayton Randolph
                            Friday, Eldredge & Clark
                       400 West Capitol Avenue, Suite 2000
                        Little Rock, Arkansas 72201-3493
                                 (501) 370-1559


        Approximate date of commencement of proposed sale to the public:
               From time to time after the effective date of this
           registration statement as determined by market conditions.
                           [S-3 Cover Page Continued]


<PAGE>



If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box.
                                                                 [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933 other than securities  offered only in connection with dividend or interest
reinvestment plans, check the following box.
                                                                 [X]

If this Form is to be filed to register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.
                                                                 [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering.
                                                                 [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. 
                                                                 [ ]

         The registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.





<PAGE>


                                                           Subject to Completion
                                                                    May __, 1999

                                 400,400 SHARES
                               ACXIOM CORPORATION
                                  COMMON STOCK
                                ----------------
   
         The  selling  shareholders,  as  described  on page __,  offer for sale
400,400 shares of Acxiom common stock.

         Acxiom's  common stock is traded on the Nasdaq  National  Market System
under the symbol  "ACXM."   On May 12,  1999,  the closing  sale price of Acxiom
common stock on Nasdaq was $28 13/16 per share.

         Risk factors  associated  with this offering of Acxiom common stock are
discussed at page 1.
    
         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense. 

                              -------------------
   
                  The date of this Prospectus is May __, 1999.

         The  information in this prospectus is not complete and may be changed.
The selling  shareholders  may not sell these  securities until the registration
statement filed with the Securities and Exchange  Commission is effective.  This
prospectus  is not an offer to sell these  securities  and is not  soliciting an
offer to buy  these  securities  in any  state  where  the  offer or sale is not
permitted.
    



<PAGE>


                                TABLE OF CONTENTS

                                                                            PAGE

   
RISK FACTORS .................................................................1
ACXIOM........................................................................2
RECENT DEVELOPMENTS...........................................................3
USE OF PROCEEDS BY ACXIOM.....................................................3
PRICE RANGE OF COMMON STOCK AND DIVIDENDS.....................................3
SELLING SHAREHOLDERS..........................................................4
PLAN OF DISTRIBUTION..........................................................4
LEGAL MATTERS.................................................................6
EXPERTS.......................................................................6
WHERE YOU CAN FIND MORE INFORMATION ABOUT ACXIOM..............................6
    

<PAGE>




         No one has been  authorized  to give  you any  information  about  this
offering that is not contained in this  prospectus.  You should rely only on the
information contained in this prospectus. This prospectus does not constitute an
offer to sell or a solicitation of an offer to buy in any  jurisdiction in which
it is unlawful to make such offer or solicitation.

                                  RISK FACTORS
   
         The   following  are  factors  that  should  be  considered  by  anyone
contemplating an investment in Acxiom common stock.

Legislation  Relating to Consumer Privacy May Affect Acxiom's Ability to Collect
Data

         There could be a material  adverse impact on Acxiom's direct  marketing
and  data  sales  business  due to the  enactment  of  legislation  or  industry
regulations  arising from the increase in public  concern over consumer  privacy
issues.  Restrictions  upon  the  collection  and use of  information  which  is
currently legally  available could be adopted,  in which case the cost to Acxiom
of collecting  certain kinds of data might be increased  materially.  It is also
possible  that Acxiom  could be  prohibited  from  collecting  or  disseminating
certain types of data, which could in turn materially  adversely affect Acxiom's
ability to meet its customers' requirements.

Postal Rate Increases Could Lead to Reduced Volume of Business

         The direct marketing industry has been negatively impacted from time to
time during past years by postal rate increases.  Any future  increases will, in
Acxiom's opinion,  force direct mailers to mail fewer pieces and to target their
prospects more  carefully.  This sort of response by direct mailers could affect
Acxiom by decreasing  the amount of processing  services  purchased from Acxiom,
which could result in lower revenues, net income and earnings per share.

Data Suppliers Might Withdraw Data From Acxiom Leading To Acxiom's  Inability To
Provide Products And Services

         Acxiom  could  suffer a material  adverse  effect if owners of the data
used by   Acxiom were to   withdraw the data  from Acxiom.  Data Providers   may
withdraw data from Acxiom if the data suppliers  deem Acxiom to be  competitive,
legislation  is  passed  restricting  the use of the data or the  data  supplier
becomes  insolvent.  If a substantial  number of data  suppliers  were to remove
their data,  Acxiom's  ability to provide products and services to its customers
may be materially  adversely impacted resulting in decreased revenue, net income
and earnings per share.


                                      -1-
<PAGE>

Short-term Contracts Affect Predictability of Revenues

         While  approximately 54% of Acxiom's total revenue is currently derived
from  long-term  customer  contracts of over three years,  the remainder is not.
With  respect  to that  portion  of the  business  which is not under  long-term
contract, revenues are less predictable,  and Acxiom must consequently engage in
continual sales efforts to maintain its revenue stability and future growth.

Acxiom Must Continue to Improve Technology to Remain Competitive

         Maintaining   technological   competitiveness  in  its  data  products,
processing  functionality,  software  systems  and  services  is key to Acxiom's
continued success. Acxiom's ability to continually improve its current processes
and to develop and  introduce new products and services is essential in order to
meet  its   competitors'   technological   developments   and  the  increasingly
sophisticated  requirements of its customers.  If Acxiom failed to do so, Acxiom
could lose  customers  to current or future  competitors  resulting in decreased
revenue, net income and earnings per share.

Year 2000  Problems  Could  Affect  Acxiom's  Ability  to Deliver  Products  and
Services

         Many computer  systems and equipment and  instruments  were designed to
only recognize the last two digits of the calendar year. With the arrival of the
Year 2000, these systems may encounter operating problems due to their inability
to distinguish  years after 1999 from years preceding 1999. Acxiom believes that
with modifications to existing software and conversions of new software the Year
2000 issue can be  mitigated.  However,  the systems of vendors on which  Acxiom
relies may not be converted in a timely fashion or a vendor or customer may fail
to  convert  its  systems  to be Year  2000  compliant  which  could  materially
adversely  impact  Acxiom's  ability to deliver  products  and  services  to its
customers.  Acxiom's  efforts to address the Year 2000 risk are discussed in the
Form 10-Q for the quarter ended  December 31, 1998 attached to this  information
statement/prospectus as Annex D.
    
                                     ACXIOM

         Acxiom's  traditional  business is the provision of data processing and
related  computer-based  services to direct marketing  organizations  and to the
marketing  departments of large corporations in the United States and the United
Kingdom.  Since its inception in 1969,  Acxiom has evolved into what  management
believes,  based on its  knowledge  of the  industry,  is a leading  provider of
computer-based services to the direct marketing industry.  Acxiom offers a broad
range of services  to direct  marketers  and to other  businesses  that  utilize
direct marketing techniques such as direct mail, advertising, database marketing
and mining of data  warehouses.  Acxiom assists its customers with the marketing
process,  from project  design,  to list  cleaning,  list  enhancement  and list
production,  to database  creation and  management,  to fulfillment and consumer
response analysis.

                                      -2-
<PAGE>

         Acxiom also offers  outsourcing/facilities  management and  information
management  services  whereby it manages  the data  processing  and  information
systems  functions for its  customers.  Such  customers  and  prospects  include
traditional  direct  marketing  companies  as  well  as  companies  that  manage
information  about  households  and  businesses.   Management  anticipates  that
delivery of data and  information  products  will  continue to expand during the
foreseeable future, and that such services will increasingly  generate a greater
percentage of Acxiom's revenue.

         Acxiom was  incorporated in Delaware in 1983 and succeeded by merger to
the business of Conway  Communications  Exchange,  Inc., an Arkansas corporation
incorporated in 1969 as Demographics, Inc., which thereafter changed its name to
Conway  Communications  Exchange,  Inc.  Effective  upon the merger in 1983, the
entity  operated  as  CCX  Network,  Inc.  until  1988,  when  the  name  Acxiom
Corporation was adopted.

        The executive offices of Acxiom are located at 301 Industrial Boulevard,
Conway, Arkansas 72032, telephone number: (501) 336-1000.

                                      -3-
<PAGE>

                               RECENT DEVELOPMENTS

         On  September  17,  1998,  Acxiom  acquired  May &  Speh,  Inc.  Acxiom
accounted  for the  transaction  as a pooling of  interests  and  described  the
transaction  in various  documents  it filed with the  Securities  and  Exchange
Commission.  On February 8, 1999,  Acxiom filed a Current  Report on Form 8-K to
report  restated   consolidated   financial   statements  as  a  result  of  the
transaction. For information on how to receive copies of these documents see the
information under the heading "Incorporation of Certain Documents by Reference."

         On December 31,  1998,  Acxiom  entered into a definitive  agreement to
acquire Computer Graphics of Arizona,  Inc. and all of its affiliated  companies
in a stock-for-stock merger. Computer Graphics, a privately-held  enterprise, is
a  computer  service  bureau  principally   serving  financial  services  direct
marketers since 1970.  Computer  Graphics is headquartered in Phoenix,  Arizona.
The transaction will be accounted for as a pooling of interests.  Acxiom expects
the purchase price for Computer Graphics to be approximately $50 million.

                                      -4-
<PAGE>

                            USE OF PROCEEDS BY ACXIOM

         Acxiom will not receive any  proceeds  from the  offering  described in
this prospectus.


                    PRICE RANGE OF COMMON STOCK AND DIVIDENDS

         The  following  table shows for the periods  indicated the high and low
closing sales prices of Acxiom  common stock as reported on the Nasdaq  National
Market System.

         Fiscal Year Ended                             High      Low
   
March 31, 1998:
         First Quarter                               $20-1/2   $12-1/8
         Second Quarter                               21-1/8    17-5/16
         Third Quarter                                19-1/4    15-1/8
         Fourth Quarter                               25-5/8    17

March 31, 1999:
         First Quarter                               $25-5/8   $20-1/8
         Second Quarter                               28-1/8    20
         Third Quarter                                31        16-5/8
         Fourth Quarter                               29-5/8    21-15/16

March 31, 2000:
         First Quarter
         (Through May 12, 1999)                      $28-13/16 $23
    
         Acxiom  has never  paid cash  dividends  on its  common  stock.  Acxiom
presently  intends  to  retain  earnings  to  provide  funds  for  its  business
operations  and for the expansion of its business.  Thus, it does not anticipate
paying cash dividends in the foreseeable future.

                                      -5-
<PAGE>

                              SELLING SHAREHOLDERS
   
         Two selling shareholders are offering an aggregate of 400,400 shares of
Acxiom common stock in this  prospectus.  Trans Union L.L.C., a Delaware limited
liability company and the successor in interest to Trans Union Corporation,  may
offer for sale up to 400,000  shares.  Robert A.  Pritzker,  a director  of both
Trans Union and Acxiom, may offer for sale up to 400 shares.  Donees,  pledgees,
transferees or other successors in interest who receive Acxiom shares from Trans
Union or Mr.  Pritzker may offer those shares pursuant to this  prospectus,  but
the aggregate number of shares offered will not exceed 400,400.

         Trans Union  currently  owns  4,003,000  shares of Acxiom common stock.
Following  the sale of the 400,000  shares  offered by Trans Union,  Trans Union
will own  3,603,000  shares,  which  will  represent  approximately  4.6% of the
outstanding shares of Acxiom common stock.

         Robert A.  Pritzker,  with his wife,  currently  owns  4,000  shares of
Acxiom  common  stock.  Following  the  sale of the 400  shares  offered  by Mr.
Pritzker,  Mr. Pritzker and his wife will own 3,600 shares, which will represent
less than 1% of the outstanding shares of Acxiom common stock. Mr. Pritzker is a
director and the chairman of Trans Union. Additionally, pursuant to an agreement
between  Trans  Union  and  Acxiom,  Mr.  Pritzker  is one  of  two  individuals
designated  by  Trans  Union  to  serve  as  directors  on the  Acxiom  board of
directors.

                              PLAN OF DISTRIBUTION

         Acxiom is registering  these shares of Acxiom common stock on behalf of
the selling shareholders. The selling shareholders may offer shares from time to
time in one or more of the following ways:
    
*    through brokers, acting as principal or agent

*    in sales to  underwriters  acquiring the stock for their own account or for
     resale in  negotiated  transactions  or to the  public at a fixed  offering
     price

                                      -6-
<PAGE>

*    in private sales at negotiated prices

*    by pledge to secure debts, financing arrangements and other obligations

*    by the writing (sale) of put or call options on the shares

*    in block  trades,  in which a broker or dealer  attempts  to sell shares as
     agent but may  position  and resell a portion of the shares as principal to
     facilitate the sale

*    in  hedge   transactions  and  in  settlement  of  other   transactions  in
     standardized or over-the-counter options

*    any other legally available means

         The shares of Acxiom common stock covered by this  prospectus  also may
be sold in private  transactions  pursuant  to  Section  4(1) or Rule 144 of the
Securities Act, rather than pursuant to this prospectus.

         If  underwriters  or other  agents  are used in an  offering,  they may
receive underwriting discounts and commissions.  Brokers or agents participating
in such transactions may receive commissions or fees.

         If necessary, this prospectus will be supplemented to show the specific
terms of a particular offering. These terms may include the following:

*    number of shares involved in that offering

*    purchase price

*    name of any underwriter, dealer or agent

*    commissions   paid  or   discounts  or  selling   concessions   granted  to
     participating underwriters or brokers

         Expenses  generated in connection  with the offering of shares outlined
in this prospectus will be paid in the following manner:

*    Acxiom  will  pay  all  expenses,   including  filing  fees,   relating  to
     preparation of the  registration  statement,  Acxiom's  attorneys' fees and
     Acxiom's accountant's fees

*    Trans Union will pay its own attorneys' fees

*    Mr. Pritzker will pay his own attorneys' fees

*    Trans  Union will pay any  underwriter's  or broker's  fees or  commissions
     arising in an offering made on its behalf

                                      -7-
<PAGE>

*    Mr.  Pritzker will pay any  underwriter's  or broker's fees or  commissions
     arising in an offering made on his behalf

                                  LEGAL MATTERS

         The  validity  of the shares of common  stock  offered  hereby  will be
passed upon for Acxiom by Catherine L. Hughes, Esq., General Counsel of Acxiom.

                                     EXPERTS
   
         The consolidated financial statements of Acxiom Corporation,  which are
included  in the  Acxiom  current  report  on Form 8-K  dated  February  8, 1999
incorporated  by  reference  into this  registration  statement,  except as they
relate to May & Speh,  Inc.  as of  September  30,  1996 and for the years ended
September  30,  1996 and  1995,  have  been  audited  by KPMG  LLP,  independent
accountants, and as they relate to May & Speh, Inc. as of September 30, 1996 and
for the years ended September 30, 1996 and 1995, by PricewaterhouseCoopers  LLP,
independent  accountants,  whose reports appear in the Form 8-K. These financial
statements have been incorporated by reference into this registration  statement
in  reliance  on the  reports  of  these  independent  accountants  given on the
authority of these firms as experts in auditing and accounting.


                       WHERE YOU CAN FIND MORE INFORMATION
                                  ABOUT ACXIOM

         The SEC allows us to "incorporate by reference"  information filed with
them, which means that we can disclose important information to you by referring
you directly to those  documents.  The information  incorporated by reference is
considered to be a part of this  prospectus.  In addition,  information  we file
with the SEC in the future will automatically  update and supersede  information
contained in this  prospectus and any  accompanying  prospectus  supplement.  We
incorporate by reference the documents  listed below and any future filings made
with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange
Act of 1934 until all of the shares of common stock described in this prospectus
are sold:

     (i)  Annual  Report on Form 10-K for the fiscal year ended March 31,  1998,
          as amended by the Annual Report on Form 10-K/A dated July 29, 1998 and
          the Annual Report on Form 10-K/A dated August 4, 1998;

     (ii) Quarterly  Reports on Form 10-Q for the fiscal quarters ended June 30,
          1998, September 30, 1998 and December 31, 1998;

     (iii)Current  Reports on Form 8-K dated June 4, 1998,  September  18,  1998
          and February 8, 1999;

     (iv) The description of Acxiom capital stock contained in the  registration
          statement  on Form 8-A of CCX  Network,  Inc.  (now  known  as  Acxiom
          Corporation)  dated February 4, 1985, and any amendments or updates to
          that form filed by Acxiom;

                                      -8-
<PAGE>

     (v)  The description of Acxiom preferred stock purchase rights contained in
          the registration statement on Form 8-A/A dated June 4, 1998.

         Acxiom will  provide  you with free  copies of any of these  documents,
without  exhibits,  unless an  exhibit  is  incorporated  into the  document  by
reference,  if you write us or call us at: Acxiom  Corporation,  301  Industrial
Boulevard,  Conway,  Arkansas 72032, Attention:  Catherine L. Hughes,  telephone
(501) 336-1000.

         Acxiom is subject to the  information  requirements  of the  Securities
Exchange  Act of 1934  and,  pursuant  to such  act,  files  reports  and  other
information with the SEC. Acxiom has also filed a registration statement on Form
S-3 with the SEC relating to this offering of Acxiom common stock by the selling
shareholders.  Such reports, proxy statements,  registration statement and other
information can be inspected and copied at the public  reference room of the SEC
at Room 1024, 450 Fifth Street,  N.W.,  Washington,  D.C. 20549.  You may obtain
information on the operation of the public  reference room by calling the SEC at
1-800-SEC-0330.  Acxiom's  filings with the SEC also are available to the public
at the SEC's web site: "http://www.sec.gov."
    
                                      -9-
<PAGE>



                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

         The following table sets forth the estimated expenses payable by Acxiom
and the selling  shareholders in connection with the offering  described in this
registration statement.

                                                              Payable by:

                                     Acxiom   Trans Union     Mr. Pritzker

Securities and Exchange
 Commission registration
 fee                                $ 2,685     $  -0-          $ -0-
Legal fees                           10,000      4,500            500
Accountants' fees                     5,000        -0-            -0-
Miscellaneous expenses                1,315        -0-            -0-
                                     ------      -----            ---


         TOTAL                      $19,000     $4,500          $ 500
                                     ------      -----            ---


Item 15. Indemnification of Directors and Officers.

     Exculpation.  Section  102(b)(7) of the Delaware  General  Corporation  Law
permits a corporation to include in its certificate of incorporation a provision
eliminating or limiting the personal  liability of a director to the corporation
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  provided that such provision may not eliminate or limit the liability
of a  director  for  any  breach  of  the  director's  duty  of  loyalty  to the
corporation  or its  stockholders,  for acts or  omissions  not in good faith or
which  involve  intentional  misconduct  or a knowing  violation of law, for any
unlawful  payment of dividends or unlawful stock purchase or redemption,  or for
any transaction from which the director derived an improper personal benefit.

     The Acxiom  Charter  provides  that,  to the fullest  extent  permitted  by
Delaware  corporate  law,  a  director  shall not be  liable  to Acxiom  and its
stockholders for monetary damages for a breach of fiduciary duty as a director.

     Indemnification.   Section  145  of  Delaware   corporate   law  permits  a
corporation  to indemnify any of its directors or officers who was or is a party
or is threatened  to be made a party to any third party  proceeding by reason of
the fact that such  person is or was a director  or officer of the  corporation,
against expenses (including attorneys' fees), judgments,  fines

                                      II-1

<PAGE>


and amounts paid in settlement  actually and reasonably  incurred by such person
in connection with such action, suit or proceeding, if such person acted in good
faith and in a manner such person reasonably believed to be in or not opposed to
the best interests of the corporation,  and, with respect to any criminal action
or proceeding, had no reasonable cause to believe that such person's conduct was
unlawful. In a derivative action, i.e., one by or in the right of a corporation,
the  corporation  is  permitted to  indemnify  any of its  directors or officers
against expenses (including attorneys' fees) actually and reasonably incurred by
such person in connection  with the defense or settlement of such action or suit
if such person shall have been adjudged  liable to the  corporation,  unless and
only to the extent that the court in which such action or suit was brought shall
determine upon application that such person is fairly and reasonably entitled to
indemnity for such expenses despite such adjudication of liability.

     The Acxiom Charter provides for  indemnification  of directors and officers
of Acxiom  against  liability  they may incur in their  capacities as and to the
extent authorized by Delaware corporate law.

     Insurance.   Acxiom  has  in  effect  directors'  and  officers'  liability
insurance and fiduciary liability  insurance.  The fiduciary liability insurance
covers  actions  of  directors  and  officers  as well as other  employees  with
fiduciary responsibilities under ERISA.

Item 16. Exhibits.

    Number                             Description

*    3.1  Amended and Restated  Certificate of  Incorporation  of the Registrant
          (previously filed as Exhibit 3(i) to Acxiom's Quarterly Report on Form
          10-Q for the quarterly period ended June 30, 1996, Commission File No.
          0-13163, and incorporated herein by reference).

*    3.2  Amended and Restated  Bylaws of the  Registrant  (previously  filed as
          Exhibit  3(b) to  Acxiom's  Annual  Report on Form 10-K for the fiscal
          year  ended  March  31,  1991,   Commission  File  No.  0-13163,   and
          incorporated herein by reference).

*    4.1  Specimen Common Stock Certificate  (previously filed as Exhibit 4.1 to
          the Registrant's  Registration  Statement on Form S-4 (No.  333-61639)
          filed August 17, 1998 and incorporated herein by reference).


                                      II-2
<PAGE>


*    4.2  Rights  Agreement,  dated  January 28, 1998  between  Acxiom and First
          Chicago  Trust  Company  of New York,  as Rights  Agent  (the  "Rights
          Agreement"), including the forms of Rights Certificate and of Election
          to Exercise,  included in Exhibit A to the Rights  Agreement,  and the
          form  of  Certificate  of  Designation  and  Terms  of   Participating
          Preferred Stock of the Registrant, included in Exhibit B to the Rights
          Agreement (previously filed as Exhibit 4.1 to the Registrant's Current
          Report  on Form 8-K  dated  February  10,  1998,  Commission  File No.
          0-13163, and incorporated herein by reference).

*    4.3  Amendment  Number  One,  dated  as of May  26,  1998,  to  the  Rights
          Agreement  (previously filed as Exhibit 4 to the Registrant's  Current
          Report on Form 8-K dated June 4, 1998,  Commission  File No.  0-13163,
          and incorporated herein by reference).

**   5    Opinion of  Catherine  L.  Hughes,  Esq.,  General  Counsel of Acxiom,
          regarding the validity of the securities being registered.

     23.1 Consent of KPMG LLP.

**   23.2 Consent  of  Catherine  L.  Hughes,  Esq.,  General  Counsel of Acxiom
          (included  in the  opinion  filed as  Exhibit  5 to this  Registration
          Statement and incorporated herein by reference).

     23.3 Consent of PricewaterhouseCoopers LLP.

**   24   Powers of Attorney.

*    incorporated herein by reference as indicated
**   previously filed


Item 17. Undertakings.

         The undersigned registrant hereby undertakes:

         1. To file,  during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:


                                      II-3
<PAGE>


                  (a) To include any prospectus  required by Section 10(a)(3) of
         the  Securities  Act of 1933,  unless the  information  required  to be
         included in such  post-effective  amendment  is contained in a periodic
         report filed by  registrant  pursuant to Section 13 or Section 15(d) of
         the  Securities  Exchange  Act  of  1934  and  incorporated  herein  by
         reference;

                  (b) To reflect in the  prospectus  any facts or events arising
         after the  effective  date of the  registration  statement (or the most
         recent post-effective amendment thereof) which,  individually or in the
         aggregate,  represent a fundamental change in the information set forth
         in the registration  statement,  unless the information  required to be
         included in such  post-effective  amendment  is contained in a periodic
         report filed by  registrant  pursuant to Section 13 or Section 15(d) of
         the  Securities  Exchange  Act  of  1934  and  incorporated  herein  by
         reference.  Notwithstanding the foregoing,  any increase or decrease in
         volume of  securities  offered (if the total dollar value of securities
         offered would not exceed that which was  registered)  and any deviation
         from the low or high end of the estimated maximum offering range may be
         reflected in the form of prospectus filed with the Commission  pursuant
         to Rule  424(b) if, in the  aggregate,  the changes in volume and price
         represent no more than a 20% change in the maximum  aggregate  offering
         price set forth in the  "Calculation of Registration  Fee" table in the
         effective registration statement; and

                  (c) To include any  material  information  with respect to the
         plan of  distribution  not  previously  disclosed  in the  registration
         statement  or  any  material   change  to  such   information   in  the
         registration statement.

         2.  That,  for the  purpose  of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         3. To remove from  registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         4. That, for purposes of determining liability under the Securities Act
of 1933, each filing of the registrant's annual report pursuant to Section 13(a)
or Section 15(d) of the Securities  Exchange Act of 1934 that is incorporated by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

                                      II-4
<PAGE>


         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  registrant  pursuant  to the  foregoing  provisions  referred to in Item 15
above, or otherwise,  the registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

                                      II-5
<PAGE>


                                   SIGNATURES
   
         Pursuant to the  requirements  of the  Securities  Act of 1933,  Acxiom
certifies  that it has  reasonable  grounds  to  believe  that it meets  all the
requirements  for filing on Form S-3 and has duly caused this Amendment No. 1 to
the  registration  statement  to be  signed on its  behalf  by the  undersigned,
thereunto duly authorized, in the City of Conway, State of Arkansas, on the 13th
day of May, 1999.
                                        ACXIOM CORPORATION

                                        /s/ Catherine L. Hughes
                                        --------------------------------------
                                        (Catherine L. Hughes,
                                        Secretary and General Counsel)

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Amendment  No. 1 to the  registration  statement  has been  signed  below by the
following persons in the capacities indicated, on the 13th day of May, 1999.
    

         *             , Financial Leader
- -----------------------  (principal financial
(Robert S. Bloom)        officer and principal
                         accounting officer)


                       , Director
- -----------------------
(Dr. Ann H. Die)


                       , Director
- -----------------------
(William T. Dillard II)


          *            , Director
- -----------------------
(Harry C. Gambill)


          *            , Director
- -----------------------
(Roger S. Kline )

          *            , Chairman of the Board and
- -----------------------  Company Leader (principal
(Charles D. Morgan)      executive officer)

          *            , Director
- -----------------------
(Robert A. Pritzker)


          *            , Director
- -----------------------
(James T. Womble)

                                      II-6
<PAGE>




*By: /s/ Catherine L. Hughes
    --------------------------
    Catherine L. Hughes
    (Attorney-in-Fact)

         Catherine  L.  Hughes,  by  signing  her name  hereto,  does  sign this
document on behalf of each of the persons  indicated above pursuant to powers of
attorney duly executed by such persons, filed or to be filed with the Securities
and Exchange Commission as supplemental information.

                                      II-7
<PAGE>




                                INDEX TO EXHIBITS


         Exhibit
         Number                             Exhibit

*    3.1  Amended and Restated  Certificate of  Incorporation  of the Registrant
          (previously filed as Exhibit 3(i) to Acxiom's Quarterly Report on Form
          10-Q for the quarterly period ended June 30, 1996, Commission File No.
          0-13163, and incorporated herein by reference).

*    3.2  Amended and Restated  Bylaws of the  Registrant  (previously  filed as
          Exhibit  3(b) to  Acxiom's  Annual  Report on Form 10-K for the fiscal
          year  ended  March  31,  1991,   Commission  File  No.  0-13163,   and
          incorporated herein by reference).

*    4.1  Specimen Common Stock Certificate  (previously filed as Exhibit 4.1 to
          the Registrant's  Registration  Statement on Form S-4 (No.  333-61639)
          filed August 17, 1998 and incorporated herein by reference).

*    4.2  Rights  Agreement,  dated  January 28, 1998  between  Acxiom and First
          Chicago  Trust  Company  of New York,  as Rights  Agent  (the  "Rights
          Agreement"), including the forms of Rights Certificate and of Election
          to Exercise,  included in Exhibit A to the Rights  Agreement,  and the
          form  of  Certificate  of  Designation  and  Terms  of   Participating
          Preferred Stock of the Registrant, included in Exhibit B to the Rights
          Agreement (previously filed as Exhibit 4.1 to the Registrant's Current
          Report  on Form 8-K  dated  February  10,  1998,  Commission  File No.
          0-13163, and incorporated herein by reference).

*    4.3  Amendment  Number  One,  dated  as of May  26,  1998,  to  the  Rights
          Agreement  (previously filed as Exhibit 4 to the Registrant's  Current
          Report on Form 8-K dated June 4, 1998,  Commission  File No.  0-13163,
          and incorporated herein by reference).

**   5    Opinion   of  Catherine L.  Hughes, Esq.,  General Counsel  of Acxiom,
          regarding the validity of the securities being registered.

    23.1  Consent of KPMG LLP.

<PAGE>

**   23.2 Consent  of  Catherine  L.  Hughes,  Esq.,  General  Counsel of Acxiom
          (included  in the  opinion  filed as  Exhibit  5 to this  Registration
          Statement and incorporated herein by reference).

     23.3 Consent of PricewaterhouseCoopers LLP.

**     24 Powers of Attorney.

*    incorporated herein by reference as indicated
**   previously filed



                                                                    Exhibit 23.1

                          INDEPENDENT AUDITORS' CONSENT

To the Board of Directors
Acxiom Corporation:


We consent to the use of our report  incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.


                                  /s/ KPMG LLP

Little Rock, Arkansas
May 12, 1999




                                                                    Exhibit 23.3


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting  part  of  this  Registration  Statement  on  Form  S-3  of  Acxiom
Corporation  of our report  dated  November  1, 1996,  appearing  in the Current
Report on Form 8-K of Acxiom Corporation dated February 8, 1999, relating to the
consolidated  balance  sheet of May & Speh,  Inc. as of September  30, 1996 (not
presented  separately  therein)  and  the  related  consolidated  statements  of
operations  and of cash flows for the years  ended  September  30, 1996 and 1995
(not presently separately therein). We also consent to the reference to us under
the heading "Experts" in such prospectus.


PricewaterhouseCoopers LLP
Chicago, Illinois
May 12, 1999




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