ACXIOM CORP
8-K, 1999-02-08
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                             -----------------------



                                    FORM 8-K

                                 CURRENT REPORT
                             -----------------------




                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                                February 8, 1999
                DATE OF REPORT (Date of earliest event reported)



                               ACXIOM CORPORATION
             (Exact name of registrant as specified in its charter)


       DELAWARE                     0-13163                  71-0581897
    (State or other               (Commission               (IRS Employer
    jurisdiction of               File Number)          Identification Number)
     incorporation)




                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                    (Address of principal executive offices)
                                   (Zip Code)


                                 (501) 336-1000
              (Registrant's telephone number, including area code)



<PAGE>


Item 5.  Other Events.

         As has been disclosed by registrant in prior filings,  on September 17,
1998,  registrant  acquired  May &  Speh,  Inc.  Registrant  accounted  for  the
transaction  as  a  pooling  of  interests.  Because  of  this  transaction,  if
registrant desires to file a registration  statement under the Securities Act of
1933,  registrant  will be required  to prepare  restated  financial  statements
reflecting such transaction.

         Registrant has  prepared   restated  consolidated  financial statements
reflecting the  above-described  transaction and is filing them as Exhibit 99 to
this  Current  Report  on  Form  8-K so that  registrant  may  incorporate  such
financial  statements  into any future  registration  statements by reference to
this report.

Item 7.  Financial Statements and Exhibits

          (c)  Exhibits

               23.1 Consent of KPMG LLP

               23.2 Consent of PricewaterhouseCoopers LLP

               99   Consolidated  Financial Statements of Acxiom Corporation (as
                    restated to reflect the  acquisition of May & Speh,  Inc. on
                    September 17, 1998)

                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                               ACXIOM CORPORATION


                                          By:  /s/ Catherine L. Hughes
                                             -----------------------------------
                                             Catherine L. Hughes
                                             Secretary and General Counsel
Date: February 8, 1999


<PAGE>


                                  Exhibit Index

  Number in
Exhibit Table                              Exhibit

     23.1           Consent of KPMG LLP

     23.2           Consent of PricewaterhouseCoopers LLP

     99             Consolidated Financial Statements of Acxiom Corporation (as
                    restated to reflect the acquisition of May & Speh, Inc. on
                    September 17, 1998)


<PAGE>

                                                                    EXHIBIT 23.1

                          Independent Auditors' Consent



The Board of Directors
Acxiom Corporation:


We consent to  incorporation  by reference in the  registration  statements (No.
33-17115,  No. 33-37609, No. 33-37610, No. 33-42351, No. 33-72310, No. 33-72312,
No. 33-63423 and No. 333-03391) on Form S-8 of Acxiom  Corporation of our report
dated January 28, 1999,  relating to the consolidated  financial  statements and
related  consolidated  financial  statement  schedule of Acxiom  Corporation and
subsidiaries  as of March 31,  1998 and  1997,  and for each of the years in the
three-year period ended March 31, 1998 which report appears in this current Form
8-K of Acxiom Corporation.



                                          /s/ KPMG LLP



Little Rock, Arkansas
February 5, 1999



<PAGE>


                                                                    EXHIBIT 23.2

                       CONSENT OF INDEPENDENT ACCOUNTANTS



We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statements on Form S-8 (No. 33-17115,  No. 33-37609, No. 33-37610, No. 33-42351,
No. 33-72310,  No. 33-72312,  No. 33-63423,  No. 333-03391 and No. 333-63633) of
Acxiom  Corporation of our report dated November 1, 1996, in this Current Report
on Form 8-K of Acxiom Corporation, relating to the consolidated balance sheet of
May & Speh, Inc. as of September 30, 1996 (not presented  separately herein) and
the related  consolidated  statements  of  operations  and of cash flows for the
years ended September 30, 1996 and 1995 (not presented separately herein).


PricewaterhouseCoopers LLP
Chicago, Illinois
February 2, 1999


<PAGE>


                               ACXIOM CORPORATION
                                AND SUBSIDIARIES

                   Index to Consolidated Financial Statements


                                                                           Page

Independent Auditors' Reports                                                1

Consolidated Balance Sheets - March 31, 1998 and 1997                        3

Consolidated Statements of Earnings - Years ended March 31, 1998,
    1997 and 1996                                                            4

Consolidated Statements of Stockholders' Equity - Years ended
    March 31, 1998, 1997 and 1996                                            5

Consolidated Statements of Cash Flows - Years ended
    March 31, 1998, 1997 and 1996                                            7

Notes to Consolidated Financial Statements                                   9

Financial Statement Schedule - Valuation and Qualifying Accounts -
    Years ended March 31, 1998, 1997 and 1996                               26



<PAGE>



                          Independent Auditors' Report


The Board of Directors and Stockholders
Acxiom Corporation:


We have audited the  accompanying  consolidated  financial  statements of Acxiom
Corporation and subsidiaries as listed in the accompanying  index. In connection
with our audits of the consolidated  financial statements,  we have also audited
the financial  statement  schedule as listed in the  accompanying  index.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial  statements  based on our  audits.  We did not audit the  consolidated
financial  statements  of May & Speh,  Inc., a  wholly-owned  subsidiary,  which
statements  reflect total assets  constituting 27 percent at March 31, 1997, and
total  revenues  constituting  16 percent and 19 percent  during the years ended
March 31, 1997 and 1996, respectively, of the related consolidated totals. Those
statements were audited by other auditors whose report has been furnished to us,
and our opinion,  insofar as it relates to the amounts  included for May & Speh,
Inc., is based solely on the report of the other auditors.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We  believe  that our  audits  and the  report of the other  auditors  provide a
reasonable basis for our opinion.

In our opinion,  based on our audits and the report of the other  auditors,  the
consolidated  financial  statements  referred to above  present  fairly,  in all
material respects, the financial position of Acxiom Corporation and subsidiaries
as of March 31,  1998 and 1997,  and the results of their  operations  and their
cash flows for each of the years in the three-year  period ended March 31, 1998,
in  conformity  with  generally  accepted  accounting  principles.  Also  in our
opinion,  based on our  audits  and the report of other  auditors,  the  related
financial  statement  schedule,   when  considered  in  relation  to  the  basic
consolidated  financial  statements  taken as a whole,  presents  fairly  in all
material respects the information set forth therein.


                                            /s/ KPMG LLP

Little Rock, Arkansas
January 28, 1999


                                      -1-

<PAGE>


                        Report of Independent Accountants


The Board of Directors and Stockholders
of May & Speh, Inc.


In our  opinion,  the  consolidated  balance  sheet  of May &  Speh,  Inc.  (not
presented  separately herein) and the related statements of operations,  of cash
flows and of changes in stockholders'  equity (not presented  separately herein)
present fairly, in all material  respects,  the financial  position,  results of
operations  and  cash  flows of May & Speh,  Inc.  as of and for each of the two
years in the period ended  September  30, 1996,  in  conformity  with  generally
accepted   accounting   principles.   These   financial   statements   are   the
responsibility of the Company's management;  our responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  statements  in  accordance  with  generally  accepted  auditing
standards which require that we plan and perform the audit to obtain  reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audits provide a reasonable basis for the opinion expressed above.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Chicago, Illinois
November 1, 1996



                                      -2-
<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                           Consolidated Balance Sheets

                             March 31, 1998 and 1997

                             (Dollars in thousands)

               Assets                                      1998          1997
                                                          -------       -------
Current assets:
  Cash and cash equivalents                             $ 115,510        13,119
  Marketable securities                                    11,794        20,334
  Trade accounts receivable, net                          118,281        90,922
  Refundable income taxes                                   7,670         5,360
  Other current assets (note 8)                            34,615        14,412
                                                          -------       -------
      Total current assets                                287,870       144,147
Property and equipment, net of accumulated
  depreciation and amortization (notes 4 and 5)           185,684       142,919
Software, net of accumulated amortization of $11,642
  in 1998 and $11,347 in 1997 (note 3)                     38,673        24,167
Excess of cost over fair value of net assets acquired,
  net of accumulated amortization of $8,585 in 1998
  and $5,030 in 1997 (note 2)                              73,851        55,160
Other assets                                               87,072        45,236
                                                          -------       -------
                                                        $ 673,150       411,629
                                                          =======       =======

    Liabilities and Stockholders' Equity
Current liabilities:
  Current installments of long-term debt (note 5)          10,466         9,411
  Trade accounts payable                                   21,946        19,036
  Accrued expenses:
    Payroll                                                18,293         9,255
    Other                                                  20,846        10,951
  Deferred revenue                                         11,197         3,537
                                                          -------       -------
      Total current liabilities                            82,748        52,190
Long-term debt, excluding current installments (note 5)   254,240       109,371
Deferred income taxes (note 8)                             34,968        18,240
Stockholders' equity (notes 2, 5, 7 and 8):
  Common stock                                              7,405         7,268
  Additional paid-in capital                              121,130       106,546
  Retained earnings                                       175,946       125,597
  Foreign currency translation adjustment                     676           278
  Unearned ESOP compensation                               (1,782)       (5,346)
  Treasury stock, at cost                                  (2,181)       (2,515)
                                                          -------       -------
      Total stockholders' equity                          301,194       231,828

Commitments and contingencies (notes 5, 6, 9, 10 and 13)

                                                          -------       -------
                                                        $ 673,150       411,629
                                                          =======       =======

See accompanying notes to consolidated financial statements.

                                      -3-

<PAGE>



                       ACXIOM CORPORATION AND SUBSIDIARIES

                       Consolidated Statements of Earnings

                    Years ended March 31, 1998, 1997 and 1996

                (Dollars in thousands, except per share amounts)



                                                 1998        1997        1996
                                                -------     -------     -------

Revenue (notes 2 and 11)                      $ 569,020     479,239     331,543

Operating costs and expenses (notes 3, 6,
  9 and 10):
  Salaries and benefits                         210,327     171,364     121,470
  Computer, communications and other
    equipment                                    86,338      76,366      54,850
  Data costs                                     88,246      77,874      64,945
  Other operating costs and expenses            100,272      87,283      45,689
  Severance cost                                  4,700           -           -
                                                -------     -------     -------
      Total operating costs and expenses        489,883     412,887     286,954
                                                -------     -------     -------
      Income from operations                     79,137      66,352      44,589
                                                -------     -------     -------

Other income (expense):
  Interest expense                              (10,044)     (5,746)     (3,227)
  Other, net (note 14)                            4,294         (71)        560
                                                -------     -------     -------
                                                 (5,750)     (5,817)     (2,667)
                                                -------     -------     -------

Earnings before income taxes                     73,387      60,535      41,922

Income taxes (note 8)                            27,332      22,800      15,838
                                                -------     -------     -------
      Net earnings                            $  46,055      37,735      26,084
                                                =======     =======     =======

Earnings per share:
  Basic                                       $     .64         .54         .41
                                                =======     =======     =======

  Diluted                                     $     .57         .49         .38
                                                =======     =======     =======


See accompanying notes to consolidated financial statements.


                                      -4-


<PAGE>

                               ACXIOM CORPORATION
                                AND SUBSIDIARIES

                 Consolidated Statements of Stockholders' Equity

                    Years ended March 31, 1998, 1997 and 1996

                             (Dollars in thousands)


                                                    Common stock                
                                                --------------------  Additional
                                                  Number               paid-in
                                                of shares     Amount   capital
                                                ----------    ------   -------

Balances at March 31, 1995                      62,525,172   $ 6,252    44,280
  DataQuick merger (note 2)                      1,969,678       197     5,113
  Retirement of DataQuick common stock prior
    to merger                                            -         -    (1,010)
  Sale of DataQuick common stock prior to 
    merger                                               -         -       190
  DataQuick dividends prior to merger                    -         -         -
  May & Speh dividends                                   -         -         -
  Tax benefit of dividends paid on unallocated
    shares of ESOP                                       -         -         -
  Sale of common stock                             562,794        56     2,063
  Tax benefit of stock options exercised 
    (note 8)                                             -         -       656
  Purchase and retirement of May & Speh common
    stock                                          (82,464)       (8)        7
  Employee stock awards and shares issued to
    employee benefit plans, net of treasury
    shares repurchased                              13,356         2       881
  ESOP compensation earned                               -         -         -
  Translation adjustment                                 -         -         -
  Net earnings                                           -         -         -
                                                ----------     -----   -------
Balances at March 31, 1996                      64,988,536     6,499    52,180
  Pro CD merger (note 2)                         3,313,324       331     2,647
  Sale of common stock                           4,381,362       438    46,828
  Tax benefit of stock options exercised 
    (note 8)                                             -         -     2,232
  Issuance of common stock warrants                      -         -     1,300
  Employee stock awards and shares issued to
    employee benefit plans, net of treasury
    shares repurchased                                   -         -     1,359
  ESOP compensation earned                               -         -         -
  Translation adjustment                                 -         -         -
  Net earnings                                           -         -         -
                                                ----------     -----   -------
Balances at March 31, 1997                      72,683,222     7,268   106,546
  May & Speh merger (note 2)                        72,160         7       115
  Sale of common stock                           1,235,971       124     9,158
  Tax benefit of stock options exercised 
    (note 8)                                             -         -     2,763
  Employee stock awards and shares issued to
    employee benefit plans, net of treasury
    shares repurchased                              57,529         6     2,548
  ESOP compensation earned                               -         -         -
   Translation adjustment                                -         -         -
  Net earnings                                           -         -         -
                                                ----------     -----   -------
Balances at March 31, 1998                      74,048,882   $ 7,405   121,130
                                                ==========     =====   =======

See accompanying notes to consolidated financial statements.

                                      -5-


<PAGE>




                                                      
             Foreign                         Treasury stock           Total
            currency       Unearned      ----------------------   stockholders'
Retained   translation       ESOP         Number                      equity
earnings   adjustment    compensation    of shares       Amount      (note 7)
- --------   -----------   ------------    ---------       ------   -------------

  69,108          7        (11,363)     (1,311,570)    $ (2,407)     105,877
     447          -              -               -            -        5,757

       -          -              -               -            -       (1,010)

       -          -              -               -            -          190
    (468)         -              -               -            -         (468)
  (2,545)         -          1,230               -            -       (1,315)

     247          -              -               -            -          247
       -          -              -               -            -        2,119

       -          -              -               -            -          656

    (259)         -              -               -            -         (260)


       -          -              -          69,328           84          967
       -          -          2,411               -            -        2,411
       -       (870)             -               -            -         (870)
  26,084          -              -               -            -       26,084
 -------      -----          -----       ---------        -----      -------
  92,614       (863)        (7,722)     (1,242,242)      (2,323)     140,385
  (4,752)         -              -               -            -       (1,774)
       -          -              -               -            -       47,266


       -          -              -               -            -        2,232
       -          -              -               -            -        1,300

       -          -              -         145,912         (192)       1,167
       -          -          2,376               -            -        2,376
       -      1,141              -               -            -        1,141
  37,735          -              -               -            -       37,735
 -------      -----          -----       ---------        -----      -------
 125,597        278         (5,346)     (1,096,330)      (2,515)     231,828
   4,294          -          1,188               -            -        5,604
       -          -              -               -            -        9,282

       -          -              -               -            -        2,763


       -          -              -         259,410          334        2,888
       -          -          2,376               -            -        2,376
       -        398              -               -            -          398
  46,055          -              -               -            -       46,055
 -------      -----          -----       ---------        -----      -------
 175,946        676         (1,782)       (836,920)    $ (2,181)     301,194
 =======      =====          =====       =========        =====      =======



                                       -6-



<PAGE>



                       ACXIOM CORPORATION AND SUBSIDIARIES

                      Consolidated Statements of Cash Flows

                    Years ended March 31, 1998, 1997 and 1996

                             (Dollars in thousands)



                                                  1998       1997       1996
                                                 -------    -------    -------

Cash flows from operating activities:
  Net earnings                                 $  46,055     37,735     26,084
  Adjustments to reconcile net earnings to net
    cash provided by operating activities:
    Depreciation and amortization                 49,658     35,400     22,832
    Loss (gain) on disposal or impairment
      of assets                                     (960)     2,412         49
    Provision for returns and doubtful accounts    3,094      4,462        149
    Deferred income taxes                         12,143      8,163      3,926
    Tax benefit of stock options exercised         2,763      2,232        656
    ESOP principal payments                        2,376      2,376      2,411
    Changes in operating assets and liabilities:
      Accounts receivable                        (29,453)   (24,034)    (4,971)
      Other assets                               (42,258)   (16,107)    (4,816)
      Accounts payable and other liabilities      21,025     (8,649)     6,417
                                                 -------    -------     ------
        Net cash provided by operating
          activities                              64,443     43,990     52,737
                                                 -------    -------     ------

Cash flows from investing activities:
  Disposition of assets                           15,340      2,385        402
  Proceeds from sale of marketable securities     19,021     12,919      1,575
  Purchases of marketable securities              (5,778)   (31,366)      (648)
  Cash received in merger                              -         21      1,624
  Development of software                        (21,411)   (10,715)    (5,172)
  Capital expenditures                           (67,865)   (64,973)   (45,939)
  Investments in joint ventures                   (6,072)         -          -
  Net cash paid in acquisitions (note 2)         (19,841)   (16,223)    (6,020)
                                                 -------    -------     ------
        Net cash used in investing activities    (86,606)  (107,952)   (54,178)
                                                 -------    -------     ------

Cash flows from financing activities:
  Proceeds from debt                             125,820     39,459     23,995
  Payments of debt                               (10,015)   (20,994)   (16,414)
  Sale of common stock                            12,171     48,433      2,309
  DataQuick pre-merger retirement of common
    stock                                              -          -     (1,010)
  DataQuick pre-merger dividends                       -          -       (468)
  Dividends paid, net of related ESOP remittance       -          -     (1,315)
  Repurchases of common stock                          -          -       (202)
                                                 -------    -------     ------
        Net cash provided by financing
          activities                             127,976     66,898      6,895
                                                 -------    -------     ------

                                                                    (Continued)
                                      -7-



<PAGE>



                       ACXIOM CORPORATION AND SUBSIDIARIES

                Consolidated Statements of Cash Flows, Continued

                    Years ended March 31, 1998, 1997 and 1996

                             (Dollars in thousands)



                                                  1998       1997      1996
                                                 -------    ------    ------

Effect of exchange rate changes on cash        $       2         -       (63)
                                                 -------    ------    ------
Net increase (decrease) in cash and cash
  equivalents                                    105,815     2,936     5,391
Cash and cash equivalents at beginning of year     9,695    10,183     4,792
                                                 -------    ------    ------
Cash and cash equivalents at end of year       $ 115,510    13,119    10,183
                                                 =======    ======    ======


Supplemental cash flow information:
  Convertible debt issued in acquisition 
    (note 2)                                   $       -    25,000         -
  Cash paid during the year for:
    Interest                                       9,303     5,053     3,879
    Income taxes                                  12,627    15,131    13,815
    Acquisition of property and equipment
      under capital lease                         14,939    11,373       342
                                                 =======    ======    ======


See accompanying notes to consolidated financial statements.


                                      -8-


<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


(1)  Summary of Significant Accounting Policies

     (a)  Nature of Operations

          The  Company  provides  information  management  technology  and other
          related  services,  primarily  for marketing  applications.  Operating
          units of the Company provide list services,  data warehouse  services,
          data and  information  products,  fulfillment  services,  computerized
          list,  postal and database  services,  and  outsourcing and facilities
          management  services  primarily in the United States (U.S.) and United
          Kingdom (U.K.),  along with limited activities in Canada,  Netherlands
          and Asia.

     (b)  Consolidation Policy

          The consolidated  financial  statements include the accounts of Acxiom
          Corporation  and  its   subsidiaries   ("Company").   All  significant
          intercompany   balances  and  transactions  have  been  eliminated  in
          consolidation.  Investments in 20% to 50% owned entities are accounted
          for using the equity method.

     (c)  Use of Estimates

          Management  of  the  Company  has  made  a  number  of  estimates  and
          assumptions  relating to the reporting of assets and  liabilities  and
          the disclosure of contingent  assets and  liabilities to prepare these
          consolidated   financial   statements  in  conformity  with  generally
          accepted accounting principles. Actual results could differ from those
          estimates.

     (d)  Marketable Securities

          Investments are stated at cost which  approximates  fair market value;
          gains and losses are  recognized in the period  realized.  The Company
          has classified its securities as available for sale.

     (e)  Accounts Receivable

          Financial   instruments  which  potentially  subject  the  Company  to
          concentrations  of credit risk  consist  primarily  of trade  accounts
          receivables.  The  Company's  receivables  are from a large  number of
          customers.  Accordingly,  the  Company's  credit  risk is  affected by
          general  economic  conditions.  Although the Company has several large
          individual  customers,  concentrations  of  credit  risk  are  limited
          because of the diversity of the Company's customers.

          Trade accounts receivable are presented net of allowances for doubtful
          accounts  and  credits of $3.6  million  and $4.7  million in 1998 and
          1997, respectively.

                                                                     (Continued)
                                      -9-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


     (f)  Property and Equipment

          Property  and   equipment  are  stated  at  cost.   Depreciation   and
          amortization  are  calculated  on the  straight-line  method  over the
          estimated  useful  lives  of the  assets  as  follows:  buildings  and
          improvements,  5 - 31.5 years; office furniture and equipment,  3 - 12
          years; and data processing equipment, 2 - 10 years.

          Property  held under  capitalized  lease  arrangements  is included in
          property and equipment,  and the associated  liabilities  are included
          with long-term  debt.  Property and equipment taken out of service and
          held for sale is recorded at net realizable  value and depreciation is
          ceased.

     (g)  Software and Research and Development Costs

          Capitalized   and  purchased   software   costs  are  amortized  on  a
          straight-line  basis over the remaining estimated economic life of the
          product, or the amortization that would be recorded by using the ratio
          of gross  revenues  for a product  to total  current  and  anticipated
          future gross revenues for that product, whichever is greater. Research
          and  development  costs incurred prior to  establishing  technological
          feasibility  of  software   products  are  charged  to  operations  as
          incurred.

          The  American  Institute of Certified  Public  Accountants  has issued
          Statement  of  Position  98-1,  "Accounting  for the Costs of Computer
          Software Developed or Obtained for Internal Use" ("SOP 98-1") which is
          effective for financial  statements for fiscal years  beginning  after
          December 14, 1998.  SOP 98-1 provides  guidance on accounting  for the
          costs of computer  software  developed or obtained  for internal  use.
          This  pronouncement  identifies  the  characteristics  of internal use
          software and provides guidance on new cost recognition principles. The
          Company does not believe the adoption of SOP 98-1 will have a material
          impact on the manner in which the Company has been accounting for such
          costs.

     (h)  Excess of Cost Over Fair Value of Net Assets Acquired

          The excess of  acquisition  costs  over the fair  values of net assets
          acquired in  business  combinations  treated as purchase  transactions
          ("goodwill") is being amortized on a straight-line basis over 15 to 25
          years from acquisition dates. The Company  periodically  evaluates the
          existence of goodwill  impairment on the basis of whether the goodwill
          is fully  recoverable from the projected,  undiscounted net cash flows
          of the related  business unit. The amount of goodwill  impairment,  if
          any, is measured based on projected  discounted  future operating cash
          flows using a discount rate  reflecting the Company's  average cost of
          funds.  The  assessment  of the  recoverability  of  goodwill  will be
          impacted if estimated future operating cash flows are not achieved.

     (i)  Revenue Recognition

          Revenue from direct marketing  services,  including the production and
          delivery of marketing lists and enhancement data, and from information
          technology  outsourcing  services,   including  facilities  management
          contracts,   are  recognized  as  services  are  performed.   Services
          performed are  generally  determined  based upon records  processed or
          computer  time used. In the case of long-term  outsourcing  contracts,
          capital  expenditures  incurred in  connection  with the  contract are
          capitalized and amortized over the term of the contract whereby profit
          is recognized  under the  contracts at a consistent  rate of margin as
          services are performed under the contract. In


                                                                     (Continued)
                                      -10-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


          certain outsourcing contracts,  additional revenue is recognized based
          upon attaining certain annual margin improvements or cost savings over
          performance benchmarks as specified in the contracts.  Such additional
          revenue is recognized  when it is  determinable  that such  benchmarks
          have been met.

          Revenue from sales and  licensing of software and data are  recognized
          when the  software  and data are  delivered;  the fee for such data is
          fixed or  determinable;  and  collectibility  of such fee is probable.
          Software and data file  maintenance is recognized over the term of the
          agreements.   In  the  case  of  multiple-element  software  and  data
          arrangements,  revenue is allocated to the  respective  elements based
          upon their  relative  fair  value.  Billed but  unearned  portions  of
          revenue are deferred.

          Included  in  other  assets  are   unamortized   outsourcing   capital
          expenditure  costs in the amount of $25.0 million and $18.1 million as
          of March 31, 1998 and 1997, respectively.  Noncurrent receivables from
          software license, data, and equipment sales are also included in other
          assets in the amount of $20.3 million and $9.6 million as of March 31,
          1998 and 1997,  respectively.  The current portion of such receivables
          is included in other current  assets in the amount of $9.5 million and
          $2.9 million as of March 31, 1998 and 1997,  respectively.  Certain of
          the  noncurrent  receivables  have no stated  interest  rate.  In such
          cases,  such  receivables  have been  discounted  using an appropriate
          imputed  interest  rate based upon the  customer,  type of  agreement,
          collateral and payment terms.  This discount is being  recognized into
          income using the interest method.

     (j)  Income Taxes

          The Company and its domestic  subsidiaries file a consolidated Federal
          income tax return.  The Company's  foreign  subsidiaries file separate
          income tax  returns in the  countries  in which their  operations  are
          based.

          Income taxes are accounted  for under the asset and liability  method.
          Deferred tax assets and  liabilities are recognized for the future tax
          consequences   attributable  to  differences   between  the  financial
          statement  carrying  amounts of existing  assets and  liabilities  and
          their   respective  tax  bases  and  operating  loss  and  tax  credit
          carryforwards.  Deferred tax assets and liabilities are measured using
          enacted tax rates  expected to apply to taxable income in the years in
          which those  temporary  differences  are  expected to be  recovered or
          settled. The effect on deferred tax assets and liabilities of a change
          in tax rates is  recognized  in income in the period that includes the
          enactment date.

     (k)  Foreign Currency Translation

          The  balance  sheets  of  the  Company's   foreign   subsidiaries  are
          translated  at  year-end  rates of  exchange,  and the  statements  of
          earnings are translated at the weighted  average exchange rate for the
          period.  Gains or losses resulting from  translating  foreign currency
          financial  statements  are  accumulated  in a  separate  component  of
          stockholders' equity.

                                                                     (Continued)
                                      -11-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



     (l)  Earnings Per Share

          The  Company  adopted  Statement  of  Financial  Accounting  Standards
          ("SFAS") No. 128, "Earnings Per Share" during the year ended March 31,
          1998. Below is the calculation and reconciliation of the numerator and
          denominator  of basic and diluted  earnings  per share (in  thousands,
          except per share amounts):

                                               1998         1997          1996
                                              ------       ------        ------

          Basic earnings per share:
            Numerator (net earnings)        $ 46,055       37,735        26,084
                                              ======       ======        ======

            Denominator (weighted
              average shares outstanding)     72,199       69,279        63,398
                                              ======       ======        ======

            Earnings per share              $    .64          .54           .41
                                              ======       ======        ======

          Diluted earnings per share:
            Numerator:
              Net earnings                  $ 46,055       37,735        26,084
              Interest expense on
                convertible debt
                (net of tax effect)              465          445             -
                                              ------       ------        ------
                                            $ 46,520       38,180        26,084
                                              ======       ======        ======
          Denominator:
            Weighted average shares
              outstanding                     72,199       69,279        63,398
            Effect of common stock options     3,593        3,782         2,874
            Effect of common stock warrant     3,015        3,004         2,295
            Convertible debt                   2,102        2,000             -
                                              ------       ------        ------
                                              80,909       78,065        68,567
                                              ======       ======        ======
          Earnings per share                $    .57          .49           .38
                                              ======       ======        ======

          Options  to  purchase  shares of common  stock  that were  outstanding
          during 1998, 1997 and 1996 but were not included in the computation of
          diluted  earnings  per share  because  the option  exercise  price was
          greater than the average  market price of the common  shares are shown
          below.

                                  1998              1997              1996
                             ---------------   ---------------   ---------------

          Number of shares
            under option        2,176,043         1,431,992          568,287

          Range of exercise
            prices           $15.94 - $35.92   $18.61 - $35.00   $12.25 - $24.81


                                                                     (Continued)
                                      -12-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



     (m)  Impairment of Long-Lived  Assets and Long-Lived  Assets to Be Disposed
          Of

          Long-lived  assets and certain  identifiable  intangibles are reviewed
          for impairment  whenever events or changes in  circumstances  indicate
          that  the  carrying  amount  of  an  asset  may  not  be  recoverable.
          Recoverability  of  assets  to be  held  and  used  is  measured  by a
          comparison of the carrying amount of an asset to future net cash flows
          expected to be generated by the asset.  If such assets are  considered
          to be impaired,  the  impairment  to be  recognized is measured by the
          amount by which the  carrying  amount of the assets  exceeds  the fair
          value of the  assets.  Assets to be  disposed  of are  reported at the
          lower of the carrying amount or fair value less costs to sell.

     (n)  Cash and Cash Equivalents

          The Company considers all highly liquid debt instruments with original
          maturities of three months or less to be cash equivalents.

     (o)  Reclassifications

          To conform to the 1998  presentation,  certain  accounts  for 1997 and
          1996 have been reclassified.  The  reclassifications  had no effect on
          net earnings.

(2)  Acquisitions

     On September 17, 1998 the Company  issued  20,858,923  shares of its common
     stock in exchange for all  outstanding  capital  stock of May & Speh,  Inc.
     ("May & Speh").  Additionally,  the Company  assumed  all of the  currently
     outstanding  options granted under May & Speh's stock option plans with the
     result that 4,289,202  shares of the Company's  common stock became subject
     to issuance upon exercise of such options.  This business  combination  has
     been  accounted  for  as  a  pooling-of-interests  and,  accordingly,   the
     consolidated financial statements for periods prior to the combination have
     been  restated to include the accounts and results of  operations  of May &
     Speh.

     The results of operations  previously reported by the separate  enterprises
     and  the  combined  amounts  presented  in  the  accompanying  consolidated
     financial statements are summarized below.

                                     1998            1997            1996
                                    -------         -------         -------

      Revenue:
        Acxiom Corporation        $ 465,065         402,016         269,902
        May & Speh                  103,955          77,223          61,641
                                    -------         -------         -------

          Combined                $ 569,020         479,239         331,543
                                    =======         =======         =======

      Net earnings:
        Acxiom Corporation           35,597          27,512          18,223
        May & Speh                   10,458          10,223           7,861
                                    -------         -------         -------

          Combined                $  46,055          37,735          26,084
                                    =======         =======         =======

                                                                     (Continued)
                                      -13-
<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


     Prior to the  combination,  May & Speh's fiscal year ended September 30. In
     recording the pooling-of-interests  combination,  May & Speh's consolidated
     financial  statements  as of and for the year  ended  March  31,  1998 were
     combined  with  Acxiom's  consolidated  financial  statements  for the same
     period and May & Speh's consolidated  financial  statements as of September
     30,  1996 and for each of the two  years  ended  September  30,  1996  were
     combined with Acxiom's  consolidated  financial  statements as of March 31,
     1997 and for each of the two years ended March 31, 1997, respectively.  May
     & Speh's  unaudited  consolidated  results of operations for the six months
     ended March 31, 1997 included  revenue of $42.9 million and net earnings of
     $4.3 million.  An adjustment has been made to retained earnings as of March
     31, 1997 to record the net  earnings of May & Speh for the six months ended
     March 31, 1997.

     Effective   October  1,  1997,  the  Company  acquired  100%  ownership  of
     MultiNational  Concepts,  Ltd.   ("MultiNational")  and  Catalog  Marketing
     Services,  Inc.  (d/b/a  Shop the World by  Mail),  entities  under  common
     control  (collectively "STW"). Total consideration was $4.6 million (net of
     cash acquired) and other cash consideration based on the future performance
     of  STW.  MultiNational,  headquartered  in  Hoboken,  New  Jersey,  is  an
     international  mailing list and database  maintenance provider for consumer
     catalogers  interested in  developing  foreign  markets.  Shop the World by
     Mail,  headquartered in Sarasota,  Florida,  provides  cooperative customer
     acquisition  programs,  and  also  produces  an  international  catalog  of
     catalogs whereby end-customers in over 60 countries can order catalogs from
     around the world.

     Also effective  October 1, 1997, the Company acquired Buckley Dement,  L.P.
     and its affiliated company, KM Lists,  Incorporated  (collectively "Buckley
     Dement"). Buckley Dement,  headquartered in Skokie, Illinois, provides list
     brokerage,  list  management,  promotional  mailing  and  fulfillment,  and
     merchandise  order  processing to  pharmaceutical,  health care,  and other
     commercial  customers.  Total  consideration was $14.2 million (net of cash
     acquired) and other cash  consideration  based on the future performance of
     Buckley Dement.

     Both the Buckley Dement and STW acquisitions are accounted for as purchases
     and  their  operating  results  are  included  with the  Company's  results
     beginning  October 1, 1997.  The  purchase  price for the two  acquisitions
     exceeded  the fair value of net assets  acquired by $12.6  million and $5.2
     million for Buckley Dement and STW,  respectively.  The resulting excess of
     cost  over net  assets  acquired  is  being  amortized  over its  estimated
     economic life of 20 years.  The pro forma  combined  results of operations,
     assuming the acquisitions occurred at the beginning of the fiscal year, are
     not  materially   different  than  the  historical  results  of  operations
     reported.

     On April 9, 1996, the Company issued  3,313,324  shares of its common stock
     for all of the outstanding common stock and common stock options of Pro CD,
     Inc.,  ("Pro CD").  Headquartered  in Danvers,  Massachusetts,  Pro CD is a
     publisher of reference  software on CD-ROM.  The business  combination  was
     accounted  for as a  pooling-of-interests.  The  stockholders'  equity  and
     operations of Pro CD were not material in relation to those of the Company.
     As such, the Company  recorded the  combination by restating  stockholders'
     equity  as of April 1,  1996,  without  restating  prior  years'  financial
     statements to reflect the  pooling-of-interests.  At April 1, 1996 Pro CD's
     liabilities exceeded its assets by $1.8 million.

                                                                     (Continued)
                                      -14-
<PAGE>
                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


     Also in April,  1996, the Company acquired the assets of Direct  Media/DMI,
     Inc.  ("DMI") for $25 million and the assumption of certain  liabilities of
     DMI. The $25 million purchase price is payable in three years, is partially
     collateralized  by a letter  of  credit  (see  note 5),  and may,  at DMI's
     option,  be paid in two million  shares of Acxiom  common  stock in lieu of
     cash plus accrued interest.  Headquartered in Greenwich,  Connecticut,  DMI
     provides   list   brokerage,   management   and   consulting   services  to
     business-to-business and consumer list owners and mailers. At April 1, 1996
     the liabilities  assumed by the Company  exceeded the fair value of the net
     assets  acquired  from DMI by  approximately  $1.0  million.  The resulting
     excess of  purchase  price over fair value of net assets  acquired is being
     amortized over its estimated economic life of 20 years. The acquisition has
     been  accounted  for  as  a  purchase,  and  accordingly,  the  results  of
     operations  of DMI are included in the  consolidated  results of operations
     from the date of its acquisition.

     The  purchase  price for DMI has been  allocated  as  follows  (dollars  in
     thousands):

        Trade accounts receivable                                 $  7,558
        Property and equipment                                       2,010
        Software                                                     3,500
        Excess of cost over fair value of net assets acquired       25,993
        Other assets                                                   840
        Short-term note payable to bank                            (11,594)
        Accounts payable and other liabilities                      (3,020)
        Long-term debt                                                (287)
                                                                    ------
                                                                  $ 25,000
                                                                    ======

     On August 25, 1995,  the Company  acquired all of the  outstanding  capital
     stock of DataQuick Information Systems (formerly an "S" Corporation) and DQ
     Investment Corporation (collectively,  "DataQuick").  The Company exchanged
     1,969,678  shares of its common stock for all of the outstanding  shares of
     capital stock of DataQuick.  Additionally,  the Company  assumed all of the
     currently outstanding options granted under DataQuick's stock option plans,
     with the result that 1,616,740  shares of the Company's common stock became
     subject  to  issuance  upon  exercise  of such  options  (see note 7).  The
     acquisition was accounted for as a pooling-of-interests.

     DataQuick,  headquartered in San Diego, California,  provides real property
     information to support a broad range of applications  including  marketing,
     appraisal,  real estate, banking,  mortgage and insurance. This information
     is distributed on-line and via CD-ROM, list services, and microfiche.

     The  stockholders'  equity and operations of DataQuick were not material in
     relation  to those  of the  Company.  As such,  the  Company  recorded  the
     combination by restating  stockholders' equity as of April 1, 1995, without
     restating    prior   years'    financial    statements   to   reflect   the
     pooling-of-interests  combination.  DataQuick's  net  assets as of April 1,
     1995 totaled $5.8 million.  The  statements of earnings for the years ended
     March 31,  1998,  1997 and 1996  include the results of  DataQuick  for the
     entire  periods  presented.  Included in the statement of earnings for 1996
     are revenues of $8.0 million and  earnings  before  income taxes of $79,000
     for DataQuick for the period from April 1, 1995 to August 25, 1995.

                                                                     (Continued)
                                      -15-

<PAGE>
                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



(3)  Software and Research and Development Costs

     The Company recorded  amortization  expense related to internally developed
     computer  software of $5.9 million,  $5.4 million and $3.1 million in 1998,
     1997 and 1996, respectively.  Additionally,  research and development costs
     of $13.7 million, $13.0 million and $8.3 million were charged to operations
     during 1998, 1997 and 1996, respectively.

(4)  Property and Equipment

     Property and equipment is summarized as follows (dollars in thousands):

                                                          1998          1997
                                                         -------       -------

       Land                                            $   8,344         8,441
       Buildings and improvements                         74,634        68,122
       Office furniture and equipment                     24,456        17,036
       Data processing equipment                         193,959       141,766
                                                         -------       -------
                                                         301,393       235,365
       Less accumulated depreciation and amortization    115,709        92,446
                                                         -------       -------
                                                       $ 185,684       142,919
                                                         =======       =======

(5)  Long-Term Debt

     Long-term debt consists of the following (dollars in thousands):

                                                           1998         1997
                                                          -------      -------

       5.25% convertible subordinated notes due 2003    $ 115,000            -

       Unsecured revolving credit agreement                36,445       21,454

       6.92% Senior notes due March 30, 2007, payable
         in annual installments of $4,286 commencing
         March 30, 2001; interest is payable
         semi-annually                                     30,000       30,000

       3.12% Convertible note, interest and principal
         due April 30, 1999; partially collateralized
         by letter of credit; convertible at maturity
         into two million shares of common stock
         (note 2)                                          25,000       25,000

       Capital leases on land, buildings and equipment
         payable in monthly payments of $359 of
         principal and interest; remaining terms of
         from five to twenty years; interest rates 
         approximately 8%                                  22,818        9,975

       Obligation payable under software license
         agreement                                         10,949            -

                                                                     (Continued)
                                      -16-

<PAGE>


                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



                                                           1998         1997
                                                          -------      -------

       8.5% unsecured term loan; quarterly principal
         payments of $200 plus interest with the
         balance due in 2005                            $   9,800       11,200

       9.75% Senior notes, due May 1, 2000, payable
         in annual installments of $2,143 each May 1;
         interest is payable semi-annually                  6,429        8,571

       ESOP loan (note 10)                                  1,782        5,346

       Other capital leases, debt and long-term
         liabilities                                        6,483        7,236
                                                          -------      -------

           Total long-term debt                           264,706      118,782

       Less current installments                           10,466        9,411
                                                          -------      -------
           Long-term debt, excluding current 
             installments                               $ 254,240      109,371
                                                          =======      =======

     In March 1998,  May & Speh  completed  an offering  of $115  million  5.25%
     convertible  subordinated  notes due 2003. The notes are convertible at the
     option  of the  holder  into  shares  of the  Company's  common  stock at a
     conversion  price of $19.89 per share.  The notes also are  redeemable,  in
     whole or in part,  at the  option  of the  Company  at any time on or after
     April 3, 2001.  The total net  proceeds to the Company  were  approximately
     $110.8 million after deducting  underwriting  discounts and commissions and
     estimated offering expenses.

     The unsecured  revolving credit  agreement,  which expires January 31, 2003
     provides for revolving loans and letters of credit in amounts of up to $125
     million.  The terms of the credit  agreement  provide  for  interest at the
     prime rate (or, at other alternative market rates at the Company's option).
     At March 31, 1998, the effective rate was 7.175%.  The agreement requires a
     commitment  fee equal to 3/16 of 1% on the  average  unused  portion of the
     loan.  A letter of credit in the amount of $6.6 million is  outstanding  in
     connection  with an  acquisition  (see  note  2),  leaving  $118.4  million
     available for revolving loans. The Company also has another  unsecured line
     of credit  amounting to $1.5 million of which none was outstanding at March
     31, 1998 or 1997. The other  unsecured line expires July 30, 1998 and bears
     interest at the prime rate less 1/2 of 1%.

     Under the terms of certain of the above borrowings, the Company is required
     to  maintain  certain  tangible  net  worth  levels  and  working  capital,
     debt-to-equity  and debt service  coverage  ratios.  At March 31, 1998, the
     Company  was in  compliance  with  all  such  financial  requirements.  The
     aggregate  maturities of long-term debt for the five years ending March 31,
     2003 are as follows:  1999, $9.5 million;  2000, $31.4 million; 2001, $10.7
     million; 2002, $7.3 million; and 2003, $44.2 million.


                                                                     (Continued)
                                      -17-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


     In June 1997,  May & Speh entered into a  sale-leaseback  agreement  with a
     third party selling its existing office  building and land,  including 10.4
     acres located adjacent to the existing  building that will be used to build
     a new 200,000 square foot  building.  May & Speh has entered into a 20-year
     lease  with the  third  party  on the  existing  building,  and it has also
     entered  into a 20-year  lease for the new  200,000  square  foot  building
     currently  under  construction  on the  property  adjacent  to May & Speh's
     executive  offices.  The lease  commences  upon  completion of the building
     which is expected to be completed in September  1998 and is classified as a
     capital lease.  The existing  building and land were sold at its book value
     of approximately  $12.2 million.  The interest rate implicit in the capital
     lease approximates 8%.

(6)  Leases

     The  Company  leases  data  processing  equipment,   office  furniture  and
     equipment,  land and office space under  noncancellable  operating  leases.
     Future minimum lease payments under noncancellable operating leases for the
     five years ending March 31, 2003 are as follows: 1999, $12.5 million; 2000,
     $10.2 million;  2001,  $7.2 million;  2002,  $3.7 million;  and 2003,  $2.5
     million.

     Total rental expense on operating  leases was $15.2 million,  $18.4 million
     and $12.3  million  for the years  ended  March  31,  1998,  1997 and 1996,
     respectively.

(7)  Stockholders' Equity

     The Company has  authorized  200  million  shares of $.10 par value  common
     stock  and 1 million  shares of  authorized  but  unissued  $1.00 par value
     preferred  stock.  The Board of Directors of the Company may  designate the
     relative  rights and preferences of the preferred stock when and if issued.
     Such  rights  and  preferences  could  include   liquidation   preferences,
     redemption  rights,  voting  rights and  dividends  and the shares could be
     issued in  multiple  series  with  different  rights and  preferences.  The
     Company  currently has no plans for the issuance of any shares of preferred
     stock.

     On March 29,  1996,  May & Speh  completed  an initial  public  offering of
     3,350,000  shares of its common  stock  (2,680,000  shares as adjusted  for
     merger  with  Acxiom) and on April 24, 1996  completed  the  offering of an
     additional  1,005,000  shares of common stock (804,000  shares as adjusted)
     that were subject to an  over-allotment  granted to the underwriters of the
     offering.  Total net proceeds  from the offering were  approximately  $43.5
     million.

     On March 30, 1998,  May & Speh also completed an offering of 325,000 shares
     of its common stock (260,000  shares as adjusted).  Total net proceeds were
     approximately $3.5 million.

     In  connection  with its data  center  management  agreement  ("Agreement")
     entered into in August,  1992 with Trans Union Corporation ("Trans Union"),
     the Company issued a warrant, which expires on August 31, 2000 and entitles
     Trans Union to acquire up to 4 million  additional  shares of  newly-issued
     common stock.  The exercise  price for the warrant stock is $3.06 per share
     through  August 31,  1998 and  increases  $.25 per share in each of the two
     years  subsequent  to August 31,  1998.  The  warrant was  exercised  for 4
     million shares on August 31, 1998.

                                                                     (Continued)
                                      -18-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



     The Company has for its U.S.  employees a Key  Employee  Stock  Option Plan
     ("Plan") for which 15.2 million  shares of the Company's  common stock have
     been reserved.  The Company has for its U.K.  employees a U.K. Share Option
     Scheme  ("Scheme")  for which 1.6 million  shares of the  Company's  common
     stock have been  reserved.  These plans provide that the option  price,  as
     determined  by the Board of  Directors,  will be at least  the fair  market
     value at the time of the grant.  The term of  nonqualified  options is also
     determined by the Board of Directors.  Incentive  options granted under the
     plans must be  exercised  within 10 years after the date of the option.  At
     March 31,  1998,  2,161,461  shares and 824,163  shares are  available  for
     future grants under the Plan and the Scheme, respectively.

     May & Speh had options  outstanding  under two separate  plans at March 31,
     1998.  Generally,  such options vest and become  exercisable  in five equal
     annual  increments  beginning  one year  after the issue date and expire 10
     years  after the issue date except in the event of change in control of May
     & Speh all options  become  fully vested and  exercisable.  Pursuant to the
     merger,  the  Company  assumed  all of the  currently  outstanding  options
     granted  under the May & Speh  plans  with the  result  that  shares of the
     Company's  common stock become  subject to issuance  upon  exercise of such
     options.

     Activity in stock options was as follows:

                                                       Weighted
                                          Number        average       Number of
                                            of           price         shares
                                          shares       per share     exercisable
                                        ----------     ---------     -----------

     Outstanding at March 31, 1995       4,928,696      $ 4.68        1,715,966
       Granted                           3,821,356        9.42
       DataQuick acquisition (note 2)    1,616,740        2.93
       Exercised                          (371,046)       2.49
       Terminated                         (486,000)       2.59
                                        ----------
     Outstanding at March 31, 1996       9,509,746        7.18        3,467,728
       Granted                           1,300,811       17.29
       Pro CD acquisition (note 2)         294,132        1.76
       Exercised                          (835,369)       2.41
       Terminated                          (93,255)       7.29
                                        ----------
     Outstanding at March 31, 1997      10,176,065        8.31        3,974,265
       May & Speh acquisition (note 2)     217,440       16.89
       Granted                           2,143,176       14.88
       Exercised                          (977,511)       3.86
       Terminated                         (157,190)      11.89
                                        ==========
     Outstanding at March 31, 1998      11,401,980        9.63        5,316,861
                                        ==========                    =========

     The per share  weighted-average  fair value of stock options granted during
     fiscal 1998, 1997 and 1996 was $9.91, $8.61 and $4.14, respectively, on the
     date of  grant  using  the  Black-Scholes  option  pricing  model  with the
     following weighted-average assumptions: Dividend yield of 0% for 1998, 1997
     and 1996; risk-free interest rate of 6.79% in 1998, 6.71% in 1997 and 6.16%
     in 1996;  expected  option  life of 10 years for 1998,  1997 and 1996;  and
     expected volatility of 38.69% in 1998, 34.85% in 1997 and 28.53% in 1996.

                                                                     (Continued)
                                      -19-

<PAGE>


                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


     Following is a summary of stock options outstanding as of March 31, 1998:

                           Options outstanding             Options exercisable
                   ------------------------------------   ----------------------
                                  Weighted     Weighted                 Weighted
                                   average     average                  average
     Range of                     remaining    exercise                 exercise
     exercise        Options     contractual     per        Options       per
      prices       outstanding      life        share     exercisable    share
  --------------   -----------   -----------   --------   -----------   --------

 $ 1.38 -   2.54    1,413,970     6.72 years   $ 2.13      1,270,298    $ 2.17
   2.56 -   4.69    2,602,553     3.77 years     3.39      1,704,543      3.41
   5.38 -   6.25    1,500,635     5.12 years     6.11        891,683      6.04
   7.43 -  15.70    3,296,022     4.15 years    12.49      1,071,475     13.32
  15.75 -  24.85    2,318,924     5.39 years    20.43        352,267     22.05
  25.34 -  35.92      269,876    12.82 years    31.00         26,595     30.96
                   ----------    -----------    -----     ----------     -----
                   11,401,980     4.96 years   $ 9.63      5,316,861    $ 6.92
                   ==========    ===========    =====     ==========     =====

     The Company applies the provisions of Accounting  Principles  Board Opinion
     No. 25 and  related  interpretations  in  accounting  for the  stock  based
     compensation plans.  Accordingly,  no compensation cost has been recognized
     by the Company in the accompanying  consolidated statements of earnings for
     any of the fixed stock options granted.  Had compensation  cost for options
     granted been determined on the basis of the fair value of the awards at the
     date of grant,  consistent with the methodology prescribed by SFAS No. 123,
     the  Company's  net earnings  would have been reduced to the  following pro
     forma  amounts for the years ended March 31 (dollars in  thousands,  except
     per share amounts):

                                                      1998      1997      1996
                                                     ------    ------    ------

     Net earnings                  As reported     $ 46,055    37,735    26,084
                                   Pro forma         39,625    36,672    25,902

     Basic earnings per share      As reported     $    .64       .54       .41
                                   Pro forma            .55       .53       .41

     Diluted earnings per share    As reported     $    .57       .49       .38
                                   Pro forma            .50       .48       .38

     Pro forma net  earnings  reflect only  options  granted  after fiscal 1995.
     Therefore,  the full  impact  of  calculating  compensation  cost for stock
     options  under SFAS No. 123 is not  reflected in the pro forma net earnings
     amounts  presented  above because  compensation  cost is reflected over the
     options'  vesting  period of 8-9 years and  compensation  cost for  options
     granted prior to April 1, 1995 is not considered.

     The Company  maintains an employee  stock  purchase plan which provides for
     the  purchase of shares of common stock at 85% of the market  price.  There
     were 125,151,  110,332 and 190,470 shares  purchased  under the plan during
     the years ended March 31, 1998, 1997 and 1996, respectively.


                                                                     (Continued)
                                      -20-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


(8)  Income Taxes

     Total income tax expense was allocated as follows (dollars in thousands):

                                                      1998      1997      1996
                                                     ------    ------    ------

        Income from operations                     $ 27,332    22,800    15,838

        Stockholders' equity, for compensation
          expense for tax purposes in excess
          of amounts recognized for financial
          reporting purposes                         (2,763)   (2,232)     (656)
                                                     ------    ------    ------
                                                   $ 24,569    20,568    15,182
                                                     ======    ======    ======

     Income tax expense  attributable  to earnings from  operations  consists of
     (dollars in thousands):

                                                      1998      1997      1996
                                                     ------    ------    ------

        Current expense:
          Federal                                  $ 12,247    13,009    10,079
          Foreign                                     1,206        83         -
          State                                       1,736     1,545     1,833
                                                     ------    ------    ------
                                                     15,189    14,637    11,912
                                                     ------    ------    ------
        Deferred expense:
          Federal                                     9,792     5,979     3,105
          Foreign                                        23       687       161
          State                                       2,328     1,497       660
                                                     ------    ------    ------
                                                     12,143     8,163     3,926
                                                     ------    ------    ------
            Total tax expense                      $ 27,332    22,800    15,838
                                                     ======    ======    ======

     The actual  income tax expense  attributable  to earnings  from  operations
     differs  from the  expected  tax expense  (computed  by  applying  the U.S.
     Federal  corporate  tax rate of 35% to  earnings  before  income  taxes) as
     follows (dollars in thousands):

                                                      1998      1997      1996
                                                     ------    ------    ------

        Computed expected tax expense              $ 25,685    21,187    14,673
        Increase (reduction) in income taxes
          resulting from:
            State income taxes, net of Federal
              income tax benefit                      2,642     1,977     1,621
            Research and experimentation credits       (715)     (683)     (800)
            Other                                      (280)      319       344
                                                     ------    ------    ------
                                                   $ 27,332    22,800    15,838
                                                     ======    ======    ======

                                                                     (Continued)
                                      -21-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996

     The tax  effects of  temporary  differences  that give rise to  significant
     portions of the deferred tax assets and  liabilities  at March 31, 1998 and
     1997 are presented below (dollars in thousands).

                                                              1998       1997
                                                             ------     ------

        Deferred tax assets:
          Accrued expenses not currently deductible
            for tax purposes                              $   2,150      1,840
          Investments, principally due to differences
            in basis for tax and financial reporting
            purposes                                            676        327
          Net operating loss carryforwards                        -      1,208
          Other                                                 849        949
          Valuation allowance                                     -     (1,208)
                                                              -----     ------
              Total deferred tax assets                       3,675      3,116
                                                              -----     ------

        Deferred tax liabilities:
          Property and equipment, principally due
            to differences in depreciation                  (11,099)    (7,494)
          Intangible assets, principally due to
            differences in amortization                      (2,212)      (551)
          Capitalized software and other costs
            expensed as incurred for tax purposes           (20,618)   (12,554)
          Installment sale gains for tax purposes            (1,843)      (259)
                                                             ------     ------
              Total deferred tax liabilities                (35,722)   (20,858)
                                                             ------     ------
              Net deferred tax liability                   $(32,097)   (17,742)
                                                             ======     ======

     The  valuation  allowance  for deferred tax assets as of March 31, 1996 was
     $328,000.  The net change in the total  valuation  allowance  for the years
     ended  March  31,  1998 and  1997 was a  decrease  of $1.2  million  and an
     increase of $880,000,  respectively.  In  assessing  the  realizability  of
     deferred tax assets,  management  considers  whether it is more likely than
     not  that  some  portion  or all of the  deferred  tax  assets  will not be
     realized. The ultimate realization of deferred tax assets is dependent upon
     the  generation of future  taxable income during the periods in which those
     temporary  differences become deductible.  Based upon the Company's history
     of substantial  profitability and taxable income and its utilization of tax
     planning  strategies,  management  believes  it is more likely than not the
     Company will realize the benefits of these deductible  differences,  net of
     any valuation allowances. Included in other current assets are deferred tax
     assets  of $2.9  million  and $0.5  million  at March  31,  1998 and  1997,
     respectively.


                                                                     (Continued)
                                      -22-

<PAGE>


                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996


(9)  Related Party Transactions

     The Company leases certain equipment from a business  partially owned by an
     officer. Rent expense under these leases was approximately  $797,000 during
     the years ended March 31, 1998 and 1997, respectively,  and $371,000 during
     the year ended  March 31,  1996.  Under the terms of the lease in effect at
     March 31,  1998 the Company  will make  monthly  lease  payments of $66,000
     through  December,  2001. The Company has agreed to pay the difference,  if
     any,  between  the  sales  price of the  equipment  and 70  percent  of the
     lessor's  related  loan  balance  (approximately  $5.4 million at March 31,
     1998) should the Company elect to exercise its early termination  rights or
     not extend the lease beyond its initial five year term and the lessor sells
     the equipment as a result thereof.

(10) Retirement Plans

     The Company has a retirement  savings plan which covers  substantially  all
     domestic  employees.  The Company also offers a supplemental  non-qualified
     deferred  compensation plan for certain management  employees.  The Company
     matches 50% of the  employee's  salary  deferred  contributions  under both
     plans up to 6% annually and may contribute  additional amounts to the plans
     from the Company's earnings at the discretion of the Board of Directors.

     Effective  October 1, 1988,  May & Speh  established  the May & Speh,  Inc.
     Employee Stock Ownership Plan ("ESOP") for the benefit of substantially all
     of its employees. May & Speh borrowed $22,500,000 from a bank ("ESOP Loan")
     and loaned the proceeds to the ESOP for the purpose of  providing  the ESOP
     sufficient funds to purchase  9,887,340 shares of May & Speh's common stock
     at $2.28 per share. The terms of the ESOP agreement  required May & Speh to
     make  minimum  contributions  sufficient  to meet the ESOP's  debt  service
     obligations.

     Company  contributions  for the above plans amounted to approximately  $4.3
     million,   $3.9  million  and  $3.2   million  in  1998,   1997  and  1996,
     respectively.

(11) Major Customers

     In 1998,  1997 and 1996, the Company had two major  customers who accounted
     for more than 10% of revenue.  Allstate  Insurance  Company  accounted  for
     revenue of $74.7 million (13.1%),  $67.7 million (14.1%), and $55.8 million
     (16.8%) in 1998, 1997 and 1996, respectively, and Trans Union accounted for
     revenue of $54.9 million  (9.6%),  $56.6 million  (11.8%) and $42.0 million
     (12.7%) in 1998, 1997 and 1996,  respectively.  At March 31, 1998, accounts
     receivable  from  these  customers  was $7.6  million  and  $10.1  million,
     respectively.

                                                                     (Continued)

                                      -23-


<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



(12) Foreign Operations

     The following table shows financial  information by geographic area for the
     years 1998, 1997 and 1996 (dollars in thousands).

                                          United       United
                                          States       Kingdom      Consolidated
                                          -------      -------      ------------

       1998:
         Revenue                        $ 534,374      34,646         569,020
         Earnings before income taxes      70,945       2,442          73,387
         Net earnings                      44,517       1,538          46,055
         Total assets                     643,694      29,456         673,150
         Total tangible assets            577,551      21,748         599,299
         Total liabilities                360,441      11,515         371,956
         Total equity                     283,253      17,941         301,194
                                          =======      ======         =======

       1997:
         Revenue                          450,819      28,420         479,239
         Earnings before income taxes      58,862       1,673          60,535
         Net earnings                      36,689       1,046          37,735
         Total assets                     388,793      22,836         411,629
         Total tangible assets            341,360      15,109         356,469
         Total liabilities                171,269       8,532         179,801
         Total equity                     217,524      14,304         231,828
                                          =======      ======         =======

       1996:
         Revenue                          313,831      17,712         331,543
         Earnings (loss) before income
           taxes                           42,230        (238)         41,992
         Net earnings (loss)               26,483        (399)         26,084
         Total assets                     223,125      17,728         240,853
         Total tangible assets            216,775      10,096         226,871
         Total liabilities                 94,332       6,136         100,468
         Total equity                     128,793      11,592         140,385
                                          =======      ======         =======

(13) Contingencies

     The Company is involved in various claims and legal actions in the ordinary
     course of business. In the opinion of management,  the ultimate disposition
     of these matters will not have a material  adverse  effect on the Company's
     consolidated financial position or its expected future consolidated results
     of operations.


                                                                     (Continued)
                                      -24-

<PAGE>

                       ACXIOM CORPORATION AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                          March 31, 1998, 1997 and 1996



(14) Dispositions

     Effective  August 22, 1997,  the Company sold certain  assets of its Pro CD
     subsidiary to a wholly-owned  subsidiary of American Business  Information,
     Inc.  ("ABI").  ABI acquired the retail and direct marketing  operations of
     Pro CD, along with compiled telephone book data for aggregate cash proceeds
     of $18.0 million,  which included  consideration  for a compiled  telephone
     book data license.  The Company also entered into a data license  agreement
     with ABI under which the Company  will pay ABI $8.0 million over a two-year
     period,  and a technology and data license  agreement  under which ABI will
     pay the Company $8.0 million over a two-year  period.  In conjunction  with
     the  sale  to  ABI,  the  Company  also  recorded  certain   valuation  and
     contingency  reserves.  Included  in other  income is the gain on  disposal
     related to this transaction of $855,000.

(15) Fair Value of Financial Instruments

     The following  methods and assumptions were used to estimate the fair value
     of each  class of  financial  instruments  for which it is  practicable  to
     estimate that value.

          Cash and cash equivalents,  marketable securities,  trade receivables,
          short-term  borrowings,  and  trade  payables  - The  carrying  amount
          approximates  fair  value  because  of the  short  maturity  of  these
          instruments.

          Long-term debt - The interest rate on the revolving  credit  agreement
          is adjusted  for changes in market  rates and  therefore  the carrying
          value of the credit agreement  approximates  fair value. The estimated
          fair  value of other  long-term  debt was  determined  based  upon the
          present  value  of  the  expected  cash  flows  considering   expected
          maturities and using interest rates currently available to the Company
          for long-term  borrowings  with similar  terms.  At March 31, 1998 the
          estimated  fair value of  long-term  debt  approximates  its  carrying
          value.

(16) Selected Quarterly Financial Data (Unaudited)

     The table below sets forth selected financial  information for each quarter
     of the last two years (dollars in thousands, except per share amounts):

                                       1st        2nd        3rd        4th
                                     quarter    quarter    quarter    quarter
                                     -------    -------    -------    -------
     1998:
       Revenue                     $ 123,952    135,876    147,043    162,149
       Income from operations         14,852     20,072     20,329     23,884
       Net earnings                    8,186     11,995     11,766     14,108
       Basic earnings per share          .11        .17        .16        .19
       Diluted earnings per share        .10        .15        .15        .18

     1997:
       Revenue                       109,997    116,679    124,531    128,032
       Income from operations         11,688     15,908     20,093     18,663
       Net earnings                    5,906      8,632     11,930     11,267
       Basic earnings per share          .09        .13        .17        .16
       Diluted earnings per share        .08        .11        .15        .14


                                      -25-
<PAGE>


                       ACXIOM CORPORATION AND SUBSIDIARIES

                  Schedule of Valuation and Qualifying Accounts

                    Years ended March 31, 1998, 1997 and 1996

                                 (In thousands)



                              Additions                Bad               Balance
                  Balance at  charged to    Other     debts      Bad       at
                  beginning   costs and   additions  written    debts    end of
                  of period    expenses    (note)      off    recovered  period
                  ----------  ----------  ---------  -------  ---------  -------

1998:
  Allowance for
    doubtful 
    accounts,
    returns and
    credits        $ 4,692       3,094        224     4,777      397      3,630
                     =====       =====      =====     =====      ===      =====

1997:
  Allowance for
    doubtful
    accounts,
    returns and
    credits        $ 2,230       4,402      4,800     7,044      298      4,686
                     =====       =====      =====     =====      ===      =====

1996:
  Allowance for
    doubtful
    accounts,
    returns and
    credits        $ 2,493          150       131       726      182      2,230
                     =====       ======     =====     =====      ===      =====


Note - Other additions in 1998 represent the valuation  accounts acquired in the
     Multinational and STW  acquisitions.  Other additions in 1997 represent the
     valuation  accounts  acquired  in the  Pro CD and DMI  acquisitions.  Other
     additions  in  1996  represent  the  valuation  accounts  acquired  in  the
     Generator and DataQuick acquisitions.


                                      -26-





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