ACXIOM CORP
DEF 14A, 1999-06-25
COMPUTER PROCESSING & DATA PREPARATION
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                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934
                             (Amendment No. _______)

Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement            [ ]  Confidential, for  Use of the
                                                 Commission  Only (as  permitted
                                                 by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive  Additional Materials
[ ]  Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                               ACXIOM CORPORATION
                (Name of Registrant as Specified in Its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  $125 per  Exchange  Act Rules 0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule O-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

[ ]  Fee paid previously by written preliminary materials.

[ ]  Check box  if any part  of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

     1)   Amount previously Paid:

     2)   Form Schedule or Registration Statement No.:

     3)   Filing Party:

     4)   Date Filed:



<PAGE>


                               ACXIOM CORPORATION
                                1 Information Way
                           Little Rock, Arkansas 72202
                                  501.342.1000
                                 www.acxiom.com


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            To Be Held August 4, 1999



                                [GRAPH OMITTED]



         Please join us for the 1999 Annual  Meeting of  Stockholders  of Acxiom
Corporation.  The meeting will be held on  Wednesday,  August 4, 1999,  at 10:30
a.m., local time at the DoubleTree Hotel, 424 West Markham Street,  Little Rock,
Arkansas.

         We are holding this meeting:

         1.      to elect three directors to serve until the 2002 annual meeting
of stockholders; and

         2.      to transact any other business that properly  comes  before the
meeting.

         To vote at the  meeting,  you must be a  stockholder  of  record at the
close of business on June 14, 1999.



                                             By Order of the Board of Directors


                                                     Catherine L. Hughes
                                                          Secretary
Little Rock, Arkansas
June 25, 1999




                             YOUR VOTE IS IMPORTANT!

            PLEASE SIGN AND RETURN THE ACCOMPANYING PROXY OR VOTE BY
                 TELEPHONE OR THROUGH THE WEB SITE LISTED IN THE
                              VOTING INSTRUCTIONS.


<PAGE>


                                 PROXY STATEMENT

         This Proxy  Statement  is being  mailed  beginning  June 25,  1999,  in
connection with the  solicitation of proxies by the Board of Directors of Acxiom
Corporation,  a  Delaware  corporation,  for use at the 1999  Annual  Meeting of
Stockholders. The Meeting will be held at the DoubleTree Hotel, 424 West Markham
Street, Little Rock, Arkansas on Wednesday, August 4, 1999, at 10:30 a.m., local
time.


                                TABLE OF CONTENTS

                                                                            PAGE

Questions and Answers  . . . . . . . . . . . . . . . . . . . . . . . . . . .  3

Proposal You May Vote On   . . . . . . . . . . . . . . . . . . . . . . . . .  4

Information About The Board of Directors . . . . . . . . . . . . . . . . . .  5

    Nominees For Director  . . . . . . . . . . . . . . . . . . . . . . . . .  5

    Other Directors  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  6

    Board Meetings and Committees  . . . . . . . . . . . . . . . . . . . . .  7

Stock Ownership  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  8

    Ownership of Major Stockholders  . . . . . . . . . . . . . . . . . . . .  8

    Holdings of Officers and Directors   . . . . . . . . . . . . . . . . . .  9

Executive Compensation   . . . . . . . . . . . . . . . . . . . . . . . . . . 10

    Summary Compensation Table   . . . . . . . . . . . . . . . . . . . . . . 10

    Option Grants For Last Fiscal Year   . . . . . . . . . . . . . . . . . . 11

    Option Exercises and Fiscal Year End Option Values . . . . . . . . . . . 12

    Compensation of Directors  . . . . . . . . . . . . . . . . . . . . . . . 12

    Compensation Committee Interlocks and Insider Participation  . . . . . . 12

    Report of Compensation Committee . . . . . . . . . . . . . . . . . . . . 12

Stock Performance Graph  . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Certain Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Section 16(a) Reporting Delinquencies  . . . . . . . . . . . . . . . . . . . 18

Independent Public Accountants . . . . . . . . . . . . . . . . . . . . . . . 18

Submission of Stockholder Proposals  . . . . . . . . . . . . . . . . . . . . 18

Additional Information Available . . . . . . . . . . . . . . . . . . . . . . 19

Other Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

                                       2
<PAGE>


QUESTIONS AND ANSWERS


Q:   Who can vote?

A:   If you owned any  shares  of  Acxiom at the close of  business  on June 14,
     1999, you are entitled to vote.

Q:   How many shares can vote?

A:   Every  stockholder  is entitled to one vote for each share held. As of June
     14, 1999,  our record date,  83,085,032  shares of common stock were issued
     and outstanding and are eligible to vote. A list of our  stockholders  will
     be available for examination at our principal  offices,  1 Information Way,
     Little Rock,  Arkansas 72202, for at least 10 days prior to the 1999 Annual
     Meeting.

Q:   What may I vote on?

A:   The  election of William T.  Dillard II,  Harry C.  Gambill,  and Thomas F.
     (Mack) McLarty, III to the Board of Directors.

Q:   How does the Board recommend I vote on the proposal?

A:   The Board recommends a vote FOR each of the nominees.

Q:   How do I vote?

A:   You can vote by proxy,  which gives the proxy holder the right to vote your
     shares on your behalf. There are three ways for you to send in your proxy:

     o    Mail the proxy voting card in the enclosed return envelope;

     o    Call the 800 number listed in your proxy voting  instructions  to vote
          by telephone; or

     o    Log on to the  Internet  at the web site  listed in your proxy  voting
          instructions and follow the instructions at that site.

     You may also vote in person at the Annual Meeting, even if you have already
     sent in your proxy.

Q:   Who will count the votes?

A:   A representative  of First Chicago Trust Company,  a Division of EquiServe,
     our  transfer  agent,  will  count the votes  and act as the  inspector  of
     election.

Q:   What does it mean if I get more than one proxy card?

A:   If your shares are registered differently and in more than one account, you
     will receive  more than one card.  Follow the voting  instructions  on each
     proxy card to ensure that all of your shares are voted.

                                       3

<PAGE>


Q:   What vote is required to pass an item of business?

A:   A majority of the holders of our  outstanding  common stock must be present
     in  person or  represented  by proxy to hold the  meeting.  A  majority  of
     present  or  represented  stockholders'  votes is  required  to  elect  any
     director.

     Unless you indicate otherwise on your proxy card, the persons named as your
     proxies will vote your share(s) for all of the nominees for director.

Q:   Can I revoke my proxy?

A:   Yes.  There are three ways for you to revoke  your proxy  before your proxy
     holder votes your shares:

     o    File a written revocation with Acxiom's Secretary before the meeting;

     o    Sign and deliver a proxy bearing a later date; or

     o    Vote in person at the meeting.


                            PROPOSAL YOU MAY VOTE ON


1.   Election of Directors

     There are three  nominees  for election  this year.  William T. Dillard II,
     Harry C. Gambill,  and Thomas F. (Mack) McLarty,  III currently are members
     of the Acxiom  Board of  Directors  with terms that expire at the  meeting.
     Detailed information on each is provided below.


      Your Board unanimously recommends a vote for each of these directors.


     The  enclosed  form of proxy  provides a method for you to (1) vote for all
nominees  together,  (2)  vote  only  for  certain  nominees  while  withholding
authority  to  vote  for  other  nominees,  or (3)  withhold  authority  for all
nominees.  Please read the voting  instructions  contained in the attached proxy
for  information  on how to withhold  authority for any or all nominees.  If you
withhold authority for all nominees,  your vote will be treated as an abstention
and  accordingly  your shares will  neither be voted for nor against a director,
but they  will be  counted  for  quorum  purposes.  Broker  "non-votes"  are not
relevant  to the  determination  of a quorum or whether  the  proposal  to elect
directors has been approved.

     A majority of the holders of our  outstanding  common stock must be present
in person or  represented  by proxy to  establish  a quorum for the  meeting.  A
majority of shares present or represented by stockholder votes at the meeting is
required to elect any director.

                                       4

<PAGE>


                    INFORMATION ABOUT THE BOARD OF DIRECTORS

     William T. Dillard II, Harry C. Gambill,  and Thomas F. (Mack) McLarty, III
currently are members of the Acxiom Board of Directors with terms that expire at
the meeting. If elected,  Messrs.  Dillard,  Gambill and McLarty will serve with
the other five Board members:  Dr. Ann H. Die and Charles D. Morgan, whose terms
will expire at the 2000 Annual Meeting,  and Rodger S. Kline, Robert A. Pritzker
and James T. Womble, whose terms expire at the 2001 Annual Meeting.

     Your  proxy  holder  will vote your  shares  for the  nominees  unless  you
instruct  otherwise.  If a nominee is unable to serve as a director,  your proxy
holder may vote for any  substitute  nominee  proposed  by the Board  unless you
withhold this authority. In the event of any director's death,  disqualification
or inability to serve, the Board will fill the vacancy.

Nominees For Director

     The Board nominates the following candidates.

                                                                        Director
Name          Age                Business Experience                      Since

William T.
Dillard II    54    Mr. Dillard has served since 1968 as a member of      1988
                    the Dillard's, Inc. Board of Directors and is
                    Chief Executive  Officer of Dillard's,  Inc. of
                    Little Rock, Arkansas, a regional chain of
                    traditional department stores with 270  retail
                    outlets  in 27  states  in the  Southeast,
                    Southwest  and  Midwest  areas  of  the  United
                    States.  In addition to Dillard's,  Inc., Mr.
                    Dillard is also a director of Barnes & Noble, Inc.
                    and Chase Bank of Texas,  N.A.  He holds a master's
                    degree in  business administration from Harvard
                    University and a bachelor's degree in the same
                    field from the University of Arkansas.

Harry C.
Gambill       53    Mr. Gambill is a director and has held the positions  1992
                    of Chief Executive Officer and President of Trans
                    Union LLC, a company engaged in the business of
                    providing consumer credit reporting services, since
                    April 1992.  Mr. Gambill joined Trans Union in
                    1985 as Vice President/General Manager of the
                    Chicago Division.  In 1987 he was named Central
                    Region Vice President.  In 1990 he was named
                    President of TransAction, and assumed the added
                    title of President of TransMark in 1991.  Mr.
                    Gambill is also a director of Associated Credit
                    Bureaus and the International Credit Association.
                    He holds degrees in business administration and
                    economics from Arkansas State University.

Thomas F.
(Mack)
McLarty, III 52     Mr. McLarty was appointed to fill a vacancy on the    1999
                    Company's Board of Directors in 1999. He is Chairman
                    of The McLarty Companies, a third generation family
                    business and one of the nation's leading automotive
                    dealership groups. He is a board member of the
                    Financial Times Advisory Board of London, England,
                    the Americas Society of New York City, the Inter-
                    American Dialogue of Washington, D.C., and the M.D.
                    Anderson Cancer Center in Houston. He has also
                    recently joined the board of Entergy System
                    Companies.  In 1983 he became chairman and chief

                                       5
<PAGE>

                    executive officer of Arkla, a Fortune 500
                    natural gas company. He was appointed by President
                    Bush to the National Petroleum Council and the
                    National Council on Environmental Quality, and he
                    was a member of the St. Louis Federal Reserve Board
                    from 1989 through 1992.  Beginning in 1992, he
                    served President Clinton in several key positions:
                    Chief of Staff, Counselor to the President, and
                    Special Envoy for the Americas, with over five years
                    of service in the President's Cabinet and on the
                    National Economic Council.  He holds a degree in
                    business administration from the University
                    of Arkansas.


Other Directors

                                                                        Director
Name          Age    Business Experience                                  Since

Dr. Ann H.
Die           54     Dr. Die has served as President of Hendrix           1993
                     College in Conway, Arkansas since 1992.  She is
                     a member of the Board of Directors of the National
                     Merit Scholarship Corporation, the Foundation for
                     Independent Higher Education, and the American
                     Council on Education.  She is also Chair of the
                     National Collegiate Athletic Association (NCAA)
                     Division III Presidents Council and a member of
                     the NCAA Executive Committee.  She is Past Chair
                     of the Board of Directors of the National
                     Association of Independent Colleges and
                     Universities.  Prior to coming to Hendrix, she
                     served as Dean of the H. Sophie Newcomb Memorial
                     College and Associate Provost at Tulane University.
                     Dr. Die graduated summa cum laude from Lamar
                     University, earned a master's degree from the
                     University of Houston, and a Ph.D. in Counseling
                     Psychology from Texas A&M University.

Rodger S.
Kline         56     Mr. Kline joined Acxiom in 1973 and serves as        1975
                     Acxiom's Treasurer and Chief Operating Officer
                     (Operations Leader).  Prior to joining Acxiom,
                     Mr. Kline was employed by IBM Corporation. He
                     holds an electrical engineering degree from
                     the University of Arkansas.

Charles D.
Morgan        56     Mr. Morgan joined Acxiom in 1972.  He has been       1975
                     Chairman of the Board of Directors since 1975,
                     and serves as Acxiom's President (Company
                     Leader).  He is also a director of Fairfield
                     Communities, Inc. and of the Direct Marketing
                     Association.  In addition, he serves as Chairman
                     of the Board of Hendrix College.  He was employed
                     by IBM Corporation prior to joining Acxiom. Mr.
                     Morgan holds a mechanical engineering degree
                     from the University of Arkansas.

Robert A.
Pritzker      72     Mr. Pritzker was appointed to fill a newly created    1994
                     position on Acxiom's Board of Directors in 1994
                     and was elected a director in 1996. Mr. Pritzker
                     is a director and the Chairman of Trans Union LLC,
                     a company engaged in the business of providing
                     consumer credit reporting services, a director

                                       6
<PAGE>

                     and the President of each of Union Tank Car
                     Company, a company principally engaged in the
                     leasing of railway tank cars and other railcars,
                     and Marmon Holdings, Inc., a holding company
                     of diversified manufacturing and services
                     businesses.  Mr. Pritzker is also a director of
                     Hyatt Corporation, a company which owns and
                     operates domestic and international hotels,
                     and a director of Southern Peru Copper
                     Corporation, a company which mines, smelts,
                     refines, and markets copper.  Mr. Pritzker
                     holds an industrial engineering degree from
                     the Illinois Institute of Technology.

James T.
Womble        56     Mr. Womble joined Acxiom in 1974 and serves as       1975
                     one of Acxiom's four Division Leaders.  Mr.
                     Womble is also a director of Sedona Corporation.
                     Prior to joining Acxiom, he was employed by IBM
                     Corporation.  He holds a degree in civil
                     engineering from the University of Arkansas.


Board Meetings and Committees

     The Board  holds  quarterly  meetings  to review  significant  developments
affecting  Acxiom  and to act on matters  requiring  Board  approval.  The Board
currently  has three  standing  committees  to assist it in the discharge of its
responsibilities. The committees are:

The Audit Committee

     Reviews the reports of the  auditors and has the  authority to  investigate
     the financial and business affairs of Acxiom.

     The members are outside  directors  Dr. Ann H. Die,  William T. Dillard II,
     Harry C. Gambill, Thomas F. (Mack) McLarty, III, and Robert A. Pritzker.

The Compensation Committee

     Administers  certain of Acxiom's  employee  benefit  plans and approves the
     compensation paid to Acxiom's senior leaders.

     The members are William T. Dillard II and Thomas F. (Mack) McLarty, III.

The Executive Committee

     Implements the policy  decisions of the Board and handles  routine  matters
     which have been delegated to the Executive Committee by the Board.

     The members are Rodger S. Kline, Charles D. Morgan, and James T. Womble.

     During the past fiscal year, the Board met five times, the Audit
Committee  met one time and the  Compensation  Committee  met one  time.  Action
pursuant to unanimous  written consent in lieu of a meeting was taken four times
by the Board, two times by the Compensation  Committee and thirteen times by the
Executive   Committee.   All  of  the  incumbent  directors  attended  at  least
three-fourths  of the  aggregate  number  of  meetings  of the  Board and of the
committees on which they served during the past fiscal year except for Robert A.
Pritzker.


                                       7

<PAGE>


                                 STOCK OWNERSHIP

     The  following  tables show the  ownership of Acxiom  common stock by major
stockholders, directors and executive officers.

Ownership of Major Stockholders

     The following  table lists the persons known by Acxiom to be the beneficial
owners of 5% or more of Acxiom  common stock.  The  percentages  of  outstanding
shares listed below are calculated based upon 82,995,032 shares of Acxiom common
stock issued and outstanding as June 7, 1999.
<TABLE>
                                          Number of Shares
                                          of Common Stock         Percent of
Name and Address of Beneficial Owner     Beneficially Owned   Outstanding Shares
<S>                                         <C>                     <C>
T. Rowe Price Associates, Inc.  . . . . .   10,206,965<F1>          12.3%
    P.O. Box 89000
    Baltimore, MD  21289

William Blair & Company   . . . . . . . .    5,861,449<F2>           7.1%
    222 West Adams Street
    Chicago, IL  60606


<FN>
<F1> Based upon  information  contained in a Schedule 13G filed by T. Rowe Price
     as of February 12, 1999 and certain  information  provided by T. Rowe Price
     as of March 31,  1999 in its  capacity  as  trustee  for  certain  employee
     benefit  plans of Acxiom  and its  subsidiaries.  6,283,665  of the  shares
     reported  are held by T. Rowe Price in its  capacity  as trustee for Acxiom
     employee  benefit plans.  Except for participants  under the  Non-Qualified
     Deferred Compensation Plan who have approximately 9,257 shares allocated to
     their accounts, the participants under each of these employee benefit plans
     are entitled to vote the shares of Acxiom  common stock  allocated to their
     accounts on all matters submitted to Acxiom stockholders for approval.

<F2> Based on information  contained in a Schedule 13G filed with the Securities
     and Exchange Commission.
</FN>
</TABLE>

                                       8
<PAGE>


Holdings of Officers and Directors

     This table shows the amount of Acxiom  common  stock held by each  director
and the named executive officers on June 7, 1999. It also shows the common stock
held by all of  Acxiom's  directors  and  executive  officers as a group on that
date.
<TABLE>
                                          Number of Shares
                                          of Common Stock         Percent of
Name of Beneficial Owner                 Beneficially Owned   Outstanding Shares
<S>                                          <C>                    <C>
Dr. Ann H. Die  . . . . . . . . . . . . .       11,655                 *
C. Alex Dietz   . . . . . . . . . . . . .      450,430<F1>             *
William T. Dillard II   . . . . . . . . .       20,000                 *
Harry C. Gambill  . . . . . . . . . . . .          400                 *
Rodger S. Kline   . . . . . . . . . . . .    1,934,480<F2>           2.3%
Thomas F. McLarty, III  . . . . . . . . .        1,000                 *
Charles D. Morgan   . . . . . . . . . . .    3,809,871<F3>           4.6%
Robert A. Pritzker  . . . . . . . . . . .        3,600<F4>             *
James T. Womble   . . . . . . . . . . . .    1,603,653<F5>           1.9%
Paul L. Zaffaroni   . . . . . . . . . . .      341,410<F6>             *
All directors, nominees and executive
  officers, as a group (14 persons) . . .    8,452,396<F7>          10.2%

- ----------------------------
<FN>
*    Denotes less than 1%.
<F1> Includes  2,163 shares held by Mr.  Dietz's wife and 251,585 shares subject
     to currently  exercisable options (35,734 of which are held by Mrs. Dietz),
     of which 251,161 are in the money.
<F2> Includes  291,828 shares subject to currently  exercisable  options and all
     are in the money.
<F3> Includes  388,863 shares subject to currently  exercisable  options and all
     are in the money.
<F4> The 3,600 shares were issued to Mr.  Pritzker as part of his director  fees
     for serving on Acxiom's  Board of  Directors.  Of these,  1,000  shares are
     owned by Mr. Pritzker's wife.
<F5> Includes  232,403 shares subject to currently  exercisable  options and all
     are in the money.
<F6> Includes  320,883 shares subject to currently  exercisable  options and all
     are in the money.
<F7> Includes  1,709,197  shares subject to currently  exercisable  options,  of
     which 1,706,831 are in the money.
</FN>
</TABLE>
                                       9
<PAGE>


                             EXECUTIVE COMPENSATION

     This table shows the compensation during each of Acxiom's last three fiscal
years paid to Mr.  Morgan,  the Company  Leader,  and the four other most highly
compensated  executive  officers based on compensation  earned during the fiscal
year ended March 31, 1999.


<TABLE>
Summary Compensation Table

<CAPTION>
                                                 Long Term Compensation
                                                ------------------------
                          Annual Compensation        Awards      Payouts
                         ---------------------- ---------------- -------
       (a)         (b)     (c)    (d)    (e)     (f)       (g)     (h)      (i)
                                                         Securi-
                                                           ties
                                        Other     Re-    Under-            All
                                        Annual  stricted  lying           Other
Name and                                Comp-    Stock   Options/  LTIP  Compen-
Principal                Salary  Bonus ensation Award(s)   SARs  Payouts sation
Position           Year    ($)    ($)  ($)<F1>  ($)<F2>    (#)     ($)     ($)
- -----------------  ----  ------- ----- -------- -------- ------- ------- -------
<S>                <C>   <C>      <C>   <C>       <C>    <C>       <C>    <C>

Charles D. Morgan  1999  485,000  ___   292,300   ___    49,678<F3>___    24,020
  Chairman of the  1998  375,000  ___   267,857   ___         0    ___    14,813
  Board and        1997  325,000  ___    63,476   ___    33,545    ___     8,239
  Company Leader

Rodger S. Kline    1999  322,000  ___   194,063    ___   33,483<F3>___    15,956
  Operations       1998  250,000  ___   178,571    ___        0    ___     9,869
  Leader           1997  213,000  ___    41,601    ___   21,985    ___     2,817

James T. Womble    1999  264,000  ___   159,107    ___   31,782<F3>___    12,719
  Division Leader  1998  202,000  ___   126,250    ___        0    ___     7,829
                   1997  183,500  ___    35,340    ___   18,900    ___     5,329

Paul L. Zaffaroni  1999  242,000  ___   127,617    ___    7,415<F3>___    11,468
  Division Leader  1998  193,000  ___   120,625    ___        0    ___     7,564
                   1997  172,300  ___    33,652    ___   17,784    ___     2,563

C. Alex Dietz      1999  242,000  ___    70,898    ___    4,483<F3>___    11,445
  Division Leader  1998  191,000  ___   119,375    ___        0    ___     7,328
                   1997  168,300  ___    32,871    ___   17,371    ___     4,986

- --------------------------
<FN>
<F1> This amount represents the named  individuals'  at-risk pay for each fiscal
     year.  See  discussion  of  "At-Risk  Base  Pay"  below  under  "Report  of
     Compensation Committee."

<F2> No restricted  stock grants were made to the named  individuals  during the
     last three fiscal years.

<F3> See  footnotes  to "Option  Grants For Last Fiscal  Year" on the  following
     page.

<F4> This  amount  represents  Acxiom's  contribution  on behalf  of each  named
     executive officer to Acxiom's 401(k) and supplemental  executive retirement
     plans.
</FN>
</TABLE>
                                       10
<PAGE>



Option Grants For Last Fiscal Year

     This table  contains  information  concerning  options to acquire shares of
Acxiom stock granted to the named executive officers.

<TABLE>
                                Individual Grants
<CAPTION>
       (a)                (b)          (c)        (d)         (e)        (h)

                                   Percent of
                                      Total
                                     Options/
                       Number of       SARs
                       Securities    Granted
                       underlying      to                            Grant Date
                      Options/SARs  Employees  Exercise or             Present
                        Granted     in Fiscal  Base Price  Expiration   Value
      Name                (#)         Year       ($/Sh)       Date       ($)

<S>                    <C>            <C>        <C>        <C>       <C>
Charles D. Morgan ....  8,577<F1>     .560%      26.03      11/9/13   144,196.52
                        4,980<F1>     .325%      39.04      11/9/13    72,095.46
                        5,663<F1>     .369%      52.05      11/9/13    72,095.65
                       13,473<F2>     .879%      26.08      5/25/14    94,446.76
                       16,985<F3>    1.108%      26.08      5/25/14   119,081.84
Rodger S. Kline ......  5,912<F1>     .386%      26.03      11/9/13    99,392.54
                        3,433<F1>     .224%      39.04      11/9/13    49,699.54
                        3,904<F1>     .255%      52.05      11/9/13    49,701.82
                        8,958<F2>     .584%      26.08      5/25/14    62,792.69
                       11,276<F3>     .736%      26.08      5/25/14    79,056.04
James T. Womble ......  4,198<F1>     .274%      26.03      5/25/14    70,568.38
                        2,438<F1>     .159%      39.04      11/9/13    35,302.24
                        2,772<F1>     .181%      52.05      11/9/13    35,287.56
                       13,129<F2>     .856%      26.08      11/9/13    92,031.10
                        9,245<F3>     .603%      26.08      5/25/14    64,816.70
Paul L. Zaffaroni ....  7,415<F3>     .484%      26.08      5/25/14    51,986.57
C. Alex Dietz ........  4,483<F3>     .292%      26.08      5/25/14    31,430.31

<FN>
<F1> On November 10, 1998,  these  long-term  incentive  options were granted to
     reflect a level change in the  officer's  compensation.  These options vest
     incrementally over nine years.
<F2> Options  were  granted on May 26,  1999 to some  members of the  leadership
     team,  including this executive officer, in lieu of cash payments made from
     the "incentive  bank." Under Acxiom's long term incentive plan, half of any
     amounts  achieved  over and above the annual EVA targets may be retained in
     the incentive bank. Up to 1/3 of any overattainment balance may be paid out
     annually in cash or stock  options.  The exercise price was the fair market
     value of the Company's common stock on the day of grant.  These options are
     fully vested and became immediately exercisable upon the grant date.
<F3> Options were granted on May 26, 1999 to the leadership team,  including the
     named  individuals,  in lieu of a portion of the at-risk base pay which was
     to have been paid to them in cash for the fiscal  year ended March 31, 1999
     as a part of their annual  compensation.  The  exercise  price was the fair
     market  value of the  Company's  common  stock on the day of  grant.  These
     options are fully vested and became immediately  exercisable upon the grant
     date.  (4) The grant  date  present  value  was based on the  Black-Scholes
     Option Valuation Model, a widely recognized method of valuing options.  The
     following  underlying  assumptions were used to derive the present value of
     these options:  expected  volatility of Acxiom's  common stock of 40.75% to
     46.34%, based upon the actual monthly volatility as
</FN>
</TABLE>
                                       11
<PAGE>

         represented  by the standard  deviation in the stock price variance for
         the two years  prior to the grant date;  a risk-free  rate of return of
         4.93% to 5.27%,  based on the yield of the two year U.S. treasury notes
         as of the grant  date;  and  exercise of the option two years after the
         grant date. The actual value, if any, the named individuals may realize
         will depend on the excess of the stock price over the exercise price on
         the date the option is exercised;  consequently,  there is no assurance
         the  value  realized  by the named  individuals  will be at or near the
         value estimated by the Black-Scholes Option Valuation Model.

Option Exercises and Fiscal Year End Option Values

         This table shows all stock  options  exercised by the named  executives
during the fiscal year ended March 31, 1999, and the number and value of options
they held at fiscal year end.

<TABLE>
<CAPTION>

     (a)             (b)       (c)            (d)                   (e)


                                           Number of
                                           Securities            Value of
                                           Underlying           Unexercised
                                          Unexercised          in-the-Money
                                          Options/SARs         Options/SARs
                    Shares            at Fiscal Year-End    at Fiscal Year-End
                   Acquired                   (#)                   ($)
     Name             on      Value     Exer-    Unexer-     Exer-      Unexer-
                   Exercise  Realized  cisable   cisable    cisable     cisable
                     (#)        ($)

<S>               <C>       <C>        <C>       <C>       <C>         <C>
Charles D. Morgan      0          0    358,405   269,398   6,185,831   3,149,075
Rodger S. Kline        0          0    271,594   178,514   4,958,694   2,091,708
James T. Womble        0          0    210,029   155,227   3,656,160   1,874,913
Paul L. Zaffaroni 25,000    539,375    313,468   136,668   6,291,912   1,762,428
C. Alex Dietz     24,000    535,500    241,456   134,813   4,587,786   1,757,439
</TABLE>

Compensation of Directors

     Each outside director receives 1,000 shares of unregistered common
stock as an annual retainer fee. In addition,  each outside director  receives a
$1,500 fee for each meeting he or she attends.  Inside  directors do not receive
any additional compensation for their service as directors.

Compensation Committee Interlocks and Insider Participation

     The members of the  Compensation  Committee  are William T.  Dillard II and
Thomas F. (Mack) McLarty,  III. No compensation  committee interlocks exist with
respect  to the  Board's  Compensation  Committee,  nor do any  present  or past
officers of Acxiom serve on the Compensation Committee.

Report of Compensation Committee

     The Compensation Committee of the Board of Directors makes decisions on the
compensation of Acxiom's leadership team. The Compensation Committee members are
non-employee,  outside directors pursuant to Securities and Exchange  Commission
rules and applicable Treasury regulations. Set forth below is a report submitted
by William T. Dillard II and Thomas F. (Mack) McLarty, III, in their capacity as
members of the  Board's  Compensation  Committee,  addressing  the  compensation
policies for Acxiom's  leadership team, for the individuals  named in the tables
above, and for Mr. Morgan.

                                       12

<PAGE>


Compensation Policies

     Compensation for Acxiom's  leadership is based upon principles  designed to
align  leadership  compensation  with  business  strategy,   Acxiom  values  and
management initiatives. The plan is designed to:

     o    align the leaders'  interests  with the  stockholders'  and investors'
          interests

     o    motivate the leaders to achieve the highest level of performance

     o    retain  key  leaders  by  linking  executive  compensation  to  Acxiom
          performance

     o    attract the best candidates through competitive, growth-oriented plans

     The resulting compensation strategy is targeted to provide an overall
level of  compensation  opportunity  that is  competitive  within the markets in
which  Acxiom  competes,  as well as  within a  broader  group of  companies  of
comparable size and  complexity.  Actual  compensation  levels may eventually be
greater than or less than the average competitive market levels,  based upon the
achievement of Acxiom, as well as upon individual performance.  The Compensation
Committee   uses  its  discretion  to  set  the  parameters  of  the  leadership
compensation  plan  when  external,  internal  and/or  individual  circumstances
warrant it.  Increased  orientation of leadership  compensation  policies toward
long-term performance has been accompanied by increased utilization of objective
performance criteria. See "Components of Compensation" below.

     The Compensation Committee also endorses the position that stock
ownership by management and stock-based  performance  compensation  arrangements
are  beneficial in aligning  management's  and  stockholders'  interests and the
enhancement of  stockholder  value.  Thus,  the Committee has also  increasingly
utilized  these  elements in Acxiom's  compensation  program for its  leadership
team.

Components of Compensation

     Compensation paid to Acxiom's leaders in fiscal 1999, the separate elements
of which are discussed below, consisted of the following:  not-at-risk base pay,
at-risk base pay, and long-term  incentive  compensation  granted under Acxiom's
stock option plans. The Compensation  Committee's  increasing  emphasis on tying
pay to  long-term  performance  criteria  is  reflected  in a change to Acxiom's
leadership  compensation  plan effective for the past two fiscal years. The plan
contains five possible compensation levels with base pay being established based
on the 75th  percentile of market for senior leaders and the 50th percentile for
all other  leaders,  which  provides  flexibility  in  establishing  appropriate
compensation   packages  for  Acxiom's   leadership.   The  plan   provides  for
increasingly  large  percentages of total  compensation  being weighted  towards
at-risk  pay  and,  to  an  even  greater  degree,  toward  long-term  incentive
compensation.  The  higher the  compensation  level,  the  greater  the  overall
percentage of at-risk and LTI.  Under the plan,  the  compensation  for Acxiom's
senior  leaders,  who  participate  in the top two  levels  of the  plan,  is as
follows:  not-at-risk  base  pay  (35-40%);  at-risk  base  pay  (25%);  and LTI
compensation (35-40%).

     Not-At-Risk  Base Pay - Base pay  levels  are  largely  determined  through
market  comparisons.   Actual  salaries  are  based  on  individual  performance
contributions  and  the use of  market  surveys  for  comparable  companies  and
positions.  Base salaries for Acxiom's senior leadership were targeted in fiscal
1999 to  represent  35-40% of total  compensation,  which  includes  the  annual
at-risk base pay and LTI compensation.  For other corporate,  group and business
unit level leaders, base salaries were targeted at 40-70% of total compensation.

     At-Risk  Base Pay - The  at-risk  base pay for all of  Acxiom's  leaders is
funded after  Acxiom  achieves its  earnings  per share  target.  Attainment  of
targeted  at-risk base pay is largely  determined by using the EVA(R)  (Economic
Value Added) model.  (EVA is a registered  trademark of Stern Stewart & Co.) EVA
measures a Company's  performance by taking its after-tax  operating  profit and
subtracting  the cost of the  capital.  In  fiscal  1999,  at-risk  base pay was
targeted to represent 25% of total  compensation for the senior  leadership team
and  15-25% for other  corporate,  group and  business  unit  leaders.  Acxiom's
diluted  earnings  per  share  goal for the year was $.78 per  share,  excluding
special charges, which was achieved.

                                       13
<PAGE>

     Long-Term  Incentive  Compensation - The  Committee's  long-term  incentive
compensation  plan is  composed  of awards of stock  options  designed  to align
long-range  interests between Acxiom's  leadership team and its stockholders and
to assist in the  retention of key people.  During  fiscal 1999,  the  long-term
incentives were targeted to represent  35-40% of total  compensation  for senior
leadership and 15-35% for other corporate,  group and business unit leaders.  On
May 26, 1999,  senior  leadership  members were awarded the  equivalent of three
years'  worth of  non-statutory  stock  options  to  induce  them to  adopt  the
long-term view of  stockholders.  One-half of the options awarded were priced at
the then current market value,  one-fourth were priced at a 25% premium over the
then current  market value,  and the remaining  one-fourth  were priced at a 50%
premium over the then current market value.  Senior leadership  members will not
be eligible for new grants of LTI options until 2002.

     Under the Committee's current  guidelines,  which were adopted in May 1999,
the terms of long-term  incentive  non-statutory  options are 15 years,  and the
exercise  prices are:  one-half  at the fair market  value on the date of grant,
one-fourth  at a 25% premium over market,  and  one-fourth at a 50% premium over
market. For the six years prior to the adoption of the current  guidelines,  LTI
options were granted one-half at fair market value,  one-fourth at a 50% premium
over market,  and  one-fourth  at a 100%  premium  over market.  The LTI vesting
period for options  granted after the adoption of the new guidelines was changed
from nine to six years,  with 20% of the options  becoming vested on each of the
second through the sixth anniversaries. These changes were made in order to make
Acxiom more  competitive  with other  companies  in the  information  technology
industry.

     Supplemental Executive Retirement Plan - All members of Acxiom's leadership
team are eligible to participate in the Supplemental  Executive  Retirement Plan
("SERP"),  which was adopted in fiscal 1996, by contributing up to 100% of their
pretax income into the plan.  Acxiom  matches at a rate of $.50 on the dollar up
to the first 6% of the leadership  team members'  combined  contributions  under
both the SERP and Acxiom's  401K  Retirement  Plan.  The Acxiom match is paid in
Acxiom common stock.

     Other  Compensation Plans - Acxiom maintains certain  broad-based  employee
benefit plans in which  leadership  team members are permitted to participate on
the same terms as non-leadership team associates who meet applicable eligibility
criteria,  subject  to  any  legal  limitations  on  the  amounts  that  may  be
contributed or the benefits that may be payable under the plans.

Mr. Morgan's Compensation

     In fiscal 1999,  Acxiom's  revenue  increased  28%,  and  earnings  (before
special  charges)  increased 34%, a record year in both revenue and earnings for
Acxiom.  Additionally,  the return on  stockholders'  equity for fiscal 1999 was
21.5%,  excluding special charges, in line with Acxiom's goal of achieving a 20%
return. In the prior year,  Acxiom's revenue and earnings increased 19% and 22%,
respectively.

     Because of Acxiom's  performance and Mr. Morgan's  performance in the prior
year, Mr.  Morgan's  fiscal 1999 base pay was increased by 29% over fiscal 1998.
His base pay for fiscal 2000 was increased  23% over fiscal 1999.  This increase
was due in part to the  success  of Acxiom in  fiscal  1999,  and in part as the
second of four proposed  annual  increases  designed to make the salaries of Mr.
Morgan  (and  other  Acxiom  leaders)   competitive   with   comparable   market
compensation (i.e., within the 75th percentile of competitive  companies) by the
end of the four-year adjustment period.

     In fiscal 1999, the Company's  earnings per share results and the Company's
EVA attained were the primary basis for  determining the at-risk base pay earned
by Mr. Morgan.  A portion of Mr.  Morgan's  at-risk  payments were made in cash.
(See "Summary Compensation Table - Other Annual Compensation" above.) On May 26,
1999, the  Compensation  Committee of the Company's  Board of Directors  granted
16,985  non-statutory  stock  options  to Mr.  Morgan  in lieu of the  remaining
portion  of his  at-risk  compensation.  On the same date,  Mr.  Morgan was also
granted  13,338  options in lieu of a cash  payment  from the  "incentive  bank"
maintained  under  the  leadership  compensation  plan.  The  plan  permits  the
retention in the bank of half of any amounts  achieved over and above the annual
EVA targets. Up to 1/3 of any overattainment balance may be paid out annually in
cash or stock options.  All of the options  referred to above were granted at an
exercise price of $26.08,  the market value on the date of grant, and were fully


                                       14
<PAGE>

vested as of the date of  grant.  The  actual  value,  if any,  Mr.  Morgan  may
ultimately  realize  will  depend  on the  excess of the  stock  price  over the
exercise  price on the date he exercises  the options.  In any event,  until the
price of the  Company's  stock  reaches  $33.09,  Mr.  Morgan  will be unable to
realize the full value of this portion of his pay.

     On November 10, 1998, Mr. Morgan received 19,220 options which reflected an
adjustment  which had previously been made to his level of  compensation.  These
non-statutory  options  have  exercise  prices as follows:  one-half at the then
current  market  price  of  $26.03,  one-fourth  at a 50%  premium  over  market
($39.04),  and the remaining  one-fourth at a 100% premium over market ($52.05).
Thus, the full value of these options will not be realized until the stock price
doubles. These options have a term of 15 years and vest over nine years in equal
parts  beginning  on the  first  anniversary  of the grant  date.  The grant was
intended to further encourage Mr. Morgan's long-term  performance while aligning
his  interests  with those of  Acxiom's  other  stockholders  with regard to the
performance of Acxiom's common stock.

Omnibus Budget Reconciliation Act of 1993

     The Omnibus Budget  Reconciliation  Act of 1993 ("OBRA") generally prevents
public  corporations  from  deducting as a business  expense that portion of the
compensation  paid to the named  individuals in the Summary  Compensation  Table
that  exceeds  $1,000,000.  However,  this  deduction  limit  does not  apply to
"performance-based   compensation"   paid   pursuant   to  plans   approved   by
stockholders. The Board has modified its compensation plans so as to comply with
OBRA and thereby retain the deductibility of executive  compensation,  and it is
Acxiom's  intention to continue to monitor its compensation plans to comply with
OBRA in the future.

        William T. Dillard II               Thomas F. (Mack) McLarty, III



                                       15

<PAGE>


                             STOCK PERFORMANCE GRAPH

     The  graph  below  compares  for each of the last  five  fiscal  years  the
cumulative total return on Acxiom's common stock, the Nasdaq Stock Market - U.S.
Index,  and the Nasdaq Stock Market - Computer and Data  Processing  Index.  The
cumulative  total return on Acxiom's common stock assumes $100 invested on March
31, 1994 in Acxiom's common stock.


          The following table is submitted in lieu of the required graph:
<TABLE>
<CAPTION>
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
         AMONG ACXIOM CORPORATION, THE NASDAQ STOCK MARKET (U.S.) INDEX
                AND THE NASDAQ COMPUTER & DATA PROCESSING INDEX

        YEAR                          1994   1995   1996   1997   1998   1999
<S>                                   <C>    <C>    <C>    <C>    <C>    <C>
Acxiom Corporation                    $100   $161   $230   $277   $494   $511
NASDAQ - US Index                      100    111    151    168    254    342
NASDAQ - Computer & Data Processing    100    135    191    209    365    593

*  $100 INVESTED ON 03/31/92 IN STOCK OR INDEX -
   INCLUDING REINVESTMENT OF DIVIDENDS.
   FISCAL YEAR ENDING MARCH 31.

</TABLE>


                                       16

<PAGE>


                              CERTAIN TRANSACTIONS


     1.  Acxiom  entered  into an  agreement  to be a  corporate  sponsor  of RM
Promotions,  LLC in the 1999 NASCAR truck racing series. Rob Morgan, an employee
and majority  owner of RM  Promotions,  is the son of Company  Leader Charles D.
Morgan,  who has a minority interest in RM Promotions.  Under the agreement,  RM
Promotions  will  support  Acxiom  customers  and promote  Acxiom  products  and
services  at the  NASCAR  events.  RM  Promotions  will  also  assist  Acxiom in
providing  hospitality  facilities for Acxiom customers at selected events.  The
total 1999 sponsorship fee to be paid by Acxiom to RM Promotions is $500,000.

     2. Acxiom uses the  temporary  staffing  services of the national  staffing
firm, Norrell Staffing Services, Inc. for its strategic staffing and contingency
workforce needs. Susie P. Morgan, wife of Company Leader Charles D. Morgan, owns
the Little Rock,  Arkansas franchise of Norrell.  The total annual fees received
by Ms. Morgan's  franchise from Norrell,  based on payments to be made by Acxiom
to Norrell, were approximately $102,000 in fiscal 1999.

     3. On January 5, 1996,  Acxiom  leased an aircraft  from  MorAir,  Inc.,  a
corporation  controlled  by Charles D.  Morgan,  Acxiom's  Company  Leader,  for
$66,385 per month,  plus  maintenance  and insurance.  The term of this aircraft
lease  expires  January 4,  2001.  The terms of the lease have been found by the
Board to be as good or better than those which could have been  obtained from an
unrelated third party.

     4. In accordance  with a data center  management  agreement  dated July 27,
1992 between Acxiom and Trans Union LLC, Acxiom (through its subsidiary,  Acxiom
CDC, Inc.) acquired all of Trans Union's interest in its Chicago data center and
agreed to provide Trans Union with various data center management services.  The
term of the  agreement  expires in 2005.  In the past fiscal  year,  we received
approximately $70 million in revenue from Trans Union.

     As part of the 1992 agreement, Acxiom issued 1,920,000 shares of its common
stock to Trans  Union.  At the same time,  Acxiom also issued a warrant to Trans
Union to purchase up to 4,000,000 additional shares prior to August 31, 2000, at
exercise  prices ranging from $2.9125 per share to $3.5625 per share.  In August
1998,  Trans Union exercised the warrant and acquired the shares for $3.0625 per
share.  In June  1999,  Trans  Union sold  400,000  of these  shares in the open
market.

     In 1994,  Acxiom and Trans Union's parent company,  Marmon  Industrial LLC,
entered into a stock purchase  agreement  under which Marmon  Industrial  bought
2,000,000  shares of Acxiom  stock for $5.98 per  share.  In 1997,  Trans  Union
transferred its 1,920,000  shares  (together with an additional  1,000 shares it
had previously acquired from Mr. Gambill) to the Pritzker Foundation,  a private
foundation. At the same time, Marmon Industrial transferred its 2,000,000 shares
to the  Pritzker  Foundation.  As a result  of  these  transfers,  the  Pritzker
Foundation  currently  owns  3,921,000  shares  of  common  stock,  which it has
registered for sale to the public,  the completion of which is expected to occur
in July or August,  1999.  Trans Union currently owns 3,603,500 shares of common
stock.

     Under the 1992 agreement, Trans Union has preemptive rights whereby it may,
under certain circumstances, purchase shares of Acxiom common stock in the event
Acxiom  issues  additional  shares.  These rights  provide  Trans Union with the
ability to maintain its percentage  ownership of common stock acquired under the
1992 agreement.

     In a 1992 letter agreement,  Acxiom agreed to use its best efforts to cause
one  person  designated  by  Trans  Union to be  elected  to  Acxiom's  Board of
Directors.  Trans Union designated its CEO and President,  Harry C. Gambill, who
was appointed to fill a vacancy on the Board in November 1992 and was elected at
the 1993 Annual  Meeting of  Stockholders  to serve a  three-year  term.  He was
elected to serve a second  three-year term at the 1996 Annual Meeting,  and is a
nominee for election to another  three-year  term at this year's Annual Meeting.
Under  a  second  letter  agreement,  executed  in 1994  in  connection  with an
amendment to the 1992 agreement  which  continued the term through 2002,  Acxiom
agreed to use its best efforts to cause two people  designated by Trans Union to
be elected to Acxiom's  Board of Directors.  In addition to Mr.  Gambill,  Trans

                                       17
<PAGE>

Union designated  Robert A. Pritzker,  an executive officer of Marmon Industrial
Corporation,  who was  appointed  to fill a newly  created  position on Acxiom's
Board of  Directors  on October 26,  1994.  Mr.  Pritzker was elected to serve a
three-year  term at the 1995 Annual Meeting of  Shareholders.  He was elected to
serve a second three-year term at the 1998 Annual Meeting. These undertakings by
Acxiom are in effect until 2005.

                      SECTION 16(a) REPORTING DELINQUENCIES

     Section  16(a) of the  Securities  Exchange Act of 1934  requires  Acxiom's
executive officers,  directors,  and persons who own more than ten percent (10%)
of Acxiom's stock to file reports of ownership and changes in ownership with the
Securities  and  Exchange  Commission.  These  reports  are also  filed with the
National  Association  of  Securities  Dealers,  Inc.  A copy of each  report is
furnished to Acxiom.

     SEC  regulations  require  Acxiom to  identify  anyone who filed a required
report late during the most recent  fiscal  year.  Based solely on our review of
reports  furnished to us and the written  representations  that no other reports
were  required  during the fiscal year ended March 31, 1999, we believe that all
Section 16(a) filing requirements were met.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     KPMG  LLP  has  been  selected  as  Acxiom's  independent  accountants  and
auditors. KPMG LLP has held this position since Acxiom went public in 1983. They
will have the opportunity to make a statement at the 1999 Annual Meeting if they
desire to do so and to respond to appropriate questions.

                       SUBMISSION OF STOCKHOLDER PROPOSALS

     If you want to present a proposal  at the 2000 Annual  Meeting,  you should
send the proposal to Catherine L.  Hughes,  Secretary of Acxiom,  1  Information
Way, Little Rock, Arkansas 72202.

     Acxiom's bylaws contain an advance notice provision which provides that any
matter may not be brought by a stockholder before Acxiom's annual meeting unless
the proposal is  delivered  in writing to the  Secretary of Acxiom no later than
120 days  prior to the  anniversary  date of the  immediately  preceding  annual
meeting.  Accordingly, for any stockholder proposal to be considered at the 2000
Annual Meeting it must be submitted no later than April 6, 2000.

     Additionally, for a stockholder proposal to be included in the Acxiom proxy
statement  and form of proxy for the 2000 Annual  Meeting,  the proposal must be
received  on or before  February  18, 2000 and must  otherwise  comply with Rule
14a-8 of the Securities Exchange Act of 1934.


                                       18
<PAGE>


                        ADDITIONAL INFORMATION AVAILABLE

     Acxiom will furnish,  without charge, a copy of Acxiom's most recent Annual
Report on Form 10-K,  as filed with the United  States  Securities  and Exchange
Commission,  including  any financial  statements  and  schedules.  Your written
request  should  be  sent  to  Catherine  L.  Hughes,  Secretary  of  Acxiom,  1
Information Way, Little Rock, Arkansas 72202.

                                  OTHER MATTERS

     The Board does not intend to present any items of business other than those
stated in the Notice of Annual  Meeting of  Stockholders.  If other  matters are
properly brought before the meeting, the persons named in the accompanying proxy
will vote the shares  represented by it in accordance  with their best judgment.
Discretionary authority to vote on other matters is included in the Proxy.

                                           By Order of the Board of Directors



                                                  Catherine L. Hughes
                                                       Secretary

Little Rock, Arkansas
June 25, 1999



                                       19
<PAGE>


                                   PROXY CARD
(Side 1)
PROXY                                                                     PROXY
                               ACXIOM CORPORATION
           This Proxy Is Solicited on Behalf of The Board of Directors
                     for the Annual Meeting of Stockholders
                          to be Held on August 4, 1999

The  undersigned  hereby  appoints  Catherine  L.  Hughes and Robert S. Bloom as
Proxies,  or either of them,  with the power to appoint their  substitutes,  and
hereby  authorizes them to represent and vote, as designated  below,  all of the
shares of common stock of Acxiom  Corporation  held of record by the undersigned
on June 14,  1999,  at the  Annual  Meeting  of  Stockholders  to be held at the
DoubleTree  Hotel, 424 West Markham Street,  Little Rock,  Arkansas on August 4,
1999, or any postponement or adjournments thereof.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR ALL PROPOSALS.


Please mark,  sign,  date and return the proxy card promptly  using the enclosed
envelope.

                                                                    SEE REVERSE
                                                                       SIDE



(Side 2)


[X]  Please mark your
     votes as in this
     example.

           The Board of Directors recommends a vote FOR all proposals

                  FOR all nominees   WITHHOLD
                  listed at right    AUTHORITY
1.   Election of        [ ]             [ ]     (INSTRUCTION: To withhold
     Directors                                  authority to vote for an
                                                individual nominee, strike a
                                                line through the nominee's name
                                                in the list below.)

                                     Nominees:  William T. Dillard II
                                                Harry C. Gambill
                                                Thomas F. (Mack) McLarty, III

2.   In their  discretion,  the proxies are authorized to consider and vote upon
     such other business that may come before the meeting or any postponement or
     adjournment thereof.


SIGNATURE(S)_________________________        DATED:_____________________, 1999

NOTE: Please sign exactly as name appears hereon.  When shares are held by joint
      tenants,   both  should  sign.   When  signing  as   attorney,   executor,
      administrator,  trustee or guardian, please give full title as such.  If a
      corporation,  please  sign in full corporate  name by  President  or other
      authorized  officer.  If a partnership, please sign in partnership name by
      authorized person.



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