ACXIOM CORP
S-3, 1999-02-09
COMPUTER PROCESSING & DATA PREPARATION
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As filed with the Securities and Exchange Commission on February 9, 1999

                                                    Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933


                               ACXIOM CORPORATION
               (Exact name of registrant as specified in charter)

                  Delaware                                  71-0581897
       (State or other jurisdiction                      (I.R.S. Employer
     of incorporation or organization)                  Identification No.)

                                  P.O. Box 2000
                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                                 (501) 336-1000
               (Address, including zip code and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                               Catherine L. Hughes
                               Acxiom Corporation
                                  P.O. Box 2000
                            301 Industrial Boulevard
                           Conway, Arkansas 72033-2000
                                 (501) 336-1000
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                    Copy to:

                              John Clayton Randolph
                            Friday, Eldredge & Clark
                       400 West Capitol Avenue, Suite 2000
                        Little Rock, Arkansas 72201-3493
                                 (501) 370-1559


        Approximate date of commencement of proposed sale to the public:
               From time to time after the effective date of this
           registration statement as determined by market conditions.


<PAGE>


                           [S-3 Cover Page Continued]

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box.
                                                                 [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933 other than securities  offered only in connection with dividend or interest
reinvestment plans, check the following box.
                                                                 [X]

If this Form is to be filed to register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.
                                                                 [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering.
                                                                 [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box.
                                                                 [ ]

                         -------------------------------
                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                                    Proposed        Proposed
Title of                            maximum         maximum        Amount
each class of     Amount            offering        aggregate      of
securities to     to be             price per       offering       Registra-
be registered     registered(1)     unit(2)         price(2)       tion Fee
- --------------------------------------------------------------------------------
Common Stock
($0.10 Par
Value)(3). . . .  400,400           $24.125         $9,659,650     $2,685.38
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
(1)  Pursuant  to  Rule  416,  this  registration  statement  also  covers  such
indeterminate  number of shares  of  Acxiom  common  stock as may be issued as a
result of stock  dividends,  stock splits or similar  transactions  prior to the
termination of this registration statement.


<PAGE>


(2)  Calculated  pursuant to Rule 457(c) on the basis of the average of the high
and low reported sales prices on the Nasdaq  National  Market System on February
5, 1999. 
(3) This  Registration  Statement also pertains to rights to purchase  preferred
stock of Acxiom  pursuant to the Rights  Agreement  dated as of January 28, 1998
between  Acxiom  and First  Chicago  Trust  Company  of New  York.  One right is
attached to and trades with each share of the Registrant's  common stock.  Until
the occurrence of certain events, the rights are not exercisable and will not be
evidenced or transferred apart from the Registrant's common stock.  Accordingly,
no independent value is attributed to the rights.


         The registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>

                                                           Subject to Completion
                                                                February 9, 1999

                                 400,400 SHARES
                               ACXIOM CORPORATION
                                  COMMON STOCK
                                ----------------

         Trans  Union  L.L.C.,  a Delaware  limited  liability  company  and the
successor  in  interest  to Trans  Union  Corporation,  may offer for sale up to
400,000 shares of Acxiom  Corporation  common stock it currently owns. Robert A.
Pritzker,  a director of both Trans  Union and Acxiom,  may offer for sale up to
400 shares of Acxiom common stock he currently  owns. The proceeds from any sale
will go to Trans Union and Mr.  Pritzker;  no proceeds will go to Acxiom.  Trans
Union and Mr.  Pritzker  may  determine  at a later date the actual  terms of an
offering of the stock,  and, if required,  a supplement to this  prospectus will
state  whether  Trans  Union or Mr.  Pritzker  will  offer  shares  directly  in
negotiated transactions or otherwise. If a prospectus supplement is required, it
also will state whether the shares will be offered at market  prices  prevailing
at the time of the sale, at prices related to such  prevailing  market prices or
at prices otherwise negotiated.

         Acxiom's  common stock is traded on the Nasdaq  National  Market System
under the symbol  "ACXM." On February 8, 1999,  the closing sale price of Acxiom
common stock on Nasdaq was $23 11/16 per share.

         Acxiom's  principal  executive  offices are  located at 301  Industrial
Boulevard, Conway, Arkansas 72032, telephone number 501-336-1000.

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.
                               -------------------

                  The date of this Prospectus is February     , 1999.
                                                          
         The  information in this prospectus is not complete and may be changed.
Trans  Union  and  Mr.  Pritzker  may  not  sell  these   securities  until  the
registration  statement  filed with the  Securities  and Exchange  Commission is
effective.  This prospectus is not an offer to sell these  securities and is not
soliciting an offer to buy these securities in any state where the offer or sale
is not permitted.


<PAGE>

                                TABLE OF CONTENTS
                                                                            PAGE


ACXIOM....................................................................... 1
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.............................. 1
AVAILABLE INFORMATION........................................................ 3
RECENT DEVELOPMENTS.......................................................... 3
USE OF PROCEEDS BY ACXIOM.................................................... 3 
PRICE RANGE OF COMMON STOCK AND DIVIDENDS.................................... 3
SELLING SHAREHOLDERS......................................................... 4
PLAN OF DISTRIBUTION......................................................... 5
LEGAL MATTERS................................................................ 6
EXPERTS...................................................................... 6


                                       -i-


<PAGE>

         No one has been  authorized  to give  you any  information  about  this
offering that is not contained in this  prospectus.  You should rely only on the
information contained in this prospectus. This prospectus does not constitute an
offer to sell or a solicitation of an offer to buy in any  jurisdiction in which
it is unlawful to make such offer or solicitation.

                                     ACXIOM

         Acxiom's  traditional  business is the provision of data processing and
related  computer-based  services to direct marketing  organizations  and to the
marketing  departments of large corporations in the United States and the United
Kingdom.  Since its inception in 1969,  Acxiom has evolved into what  management
believes,  based on its  knowledge  of the  industry,  is a leading  provider of
computer-based services to the direct marketing industry.  Acxiom offers a broad
range of services  to direct  marketers  and to other  businesses  that  utilize
direct marketing techniques such as direct mail, advertising, database marketing
and mining of data  warehouses.  Acxiom assists its customers with the marketing
process,  from project  design,  to list  cleaning,  list  enhancement  and list
production,  to database  creation and  management,  to fulfillment and consumer
response analysis.

         Acxiom also offers  outsourcing/facilities  management and  information
management  services  whereby it manages  the data  processing  and  information
systems  functions for its  customers.  Such  customers  and  prospects  include
traditional  direct  marketing  companies  as  well  as  companies  that  manage
information  about  households  and  businesses.   Management  anticipates  that
delivery of data and  information  products  will  continue to expand during the
foreseeable future, and that such services will increasingly  generate a greater
percentage of Acxiom's revenue.

         Acxiom was  incorporated in Delaware in 1983 and succeeded by merger to
the business of Conway  Communications  Exchange,  Inc., an Arkansas corporation
incorporated in 1969 as Demographics, Inc., which thereafter changed its name to
Conway  Communications  Exchange,  Inc.  Effective  upon the merger in 1983, the
entity  operated  as  CCX  Network,  Inc.  until  1988,  when  the  name  Acxiom
Corporation was adopted.

         The  executive  offices  of  Acxiom  are  located   at  301  Industrial
Boulevard, Conway, Arkansas 72032, telephone number: (501) 336-1000.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The SEC allows us to "incorporate by reference"  information filed with
them, which means that we can disclose important information to you by referring
you directly to those  documents.  The information  incorporated by reference is

                                      -1-
<PAGE>


considered to be a part of this  prospectus.  In addition,  information  we file
with the SEC in the future will automatically  update and supersede  information
contained in this  prospectus and any  accompanying  prospectus  supplement.  We
incorporate by reference the documents  listed below and any future filings made
with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange
Act of 1934 until all of the shares of common stock described in this prospectus
are sold:

     (i)  Annual  Report on Form 10-K for the fiscal year ended March 31,  1998,
          as amended by the Annual Report on Form 10-K/A dated July 29, 1998 and
          the Annual Report on Form 10-K/A dated August 4, 1998;

     (ii) Quarterly  Reports on Form 10-Q for the fiscal quarters ended June 30,
          1998 and September 30, 1998;

     (iii)Current  Reports on Form 8-K dated June 4, 1998,  September  18,  1998
          and February 8, 1999;

     (iv) The description of Acxiom capital stock contained in the  registration
          statement  on Form 8-A of CCX  Network,  Inc.  (now  known  as  Acxiom
          Corporation)  dated February 4, 1985, and any amendments or updates to
          that form filed by Acxiom;

     (v)  The description of Acxiom preferred stock purchase rights contained in
          the registration statement on Form 8-A/A dated June 4, 1998.


         Acxiom will  provide  you with free  copies of any of these  documents,
without  exhibits,  unless an  exhibit  is  incorporated  into the  document  by
reference,  if you write us or call us at: Acxiom  Corporation,  301  Industrial
Boulevard,  Conway,  Arkansas 72032, Attention:  Catherine L. Hughes,  telephone
(501) 336-1000.

                                      -2-
<PAGE>

                              AVAILABLE INFORMATION

         Acxiom is subject to the  information  requirements  of the  Securities
Exchange  Act of 1934  and,  pursuant  to such  act,  files  reports  and  other
information with the SEC. Acxiom has also filed a registration statement on Form
S-3 with the SEC relating to this offering of Acxiom common stock by Trans Union
and Robert A. Pritzker.  Such reports, proxy statements,  registration statement
and other  information can be inspected and copied at the public  reference room
of the SEC at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549. You may
obtain  information on the operation of the public reference room by calling the
SEC at  1-800-SEC-0330.  Acxiom's filings with the SEC also are available to the
public at the SEC's web site: "http://www.sec.gov."

                               RECENT DEVELOPMENTS

         On  September  17,  1998,  Acxiom  acquired  May &  Speh,  Inc.  Acxiom
accounted  for the  transaction  as a pooling of  interests  and  described  the
transaction  in various  documents  it filed with the  Securities  and  Exchange
Commission.  On February 8, 1999,  Acxiom filed a Current  Report on Form 8-K to
report  restated   consolidated   financial   statements  as  a  result  of  the
transaction. For information on how to receive copies of these documents see the
information under the heading "Incorporation of Certain Documents by Reference."

         On December 31,  1998,  Acxiom  entered into a definitive  agreement to
acquire Computer Graphics of Arizona,  Inc. and all of its affiliated  companies
in a stock-for-stock merger. Computer Graphics, a privately-held  enterprise, is
a  computer  service  bureau  principally   serving  financial  services  direct
marketers since 1970.  Computer  Graphics is headquartered in Phoenix,  Arizona.
The transaction will be accounted for as a pooling of interests.  Acxiom expects
the purchase price for Computer Graphics to be approximately $50 million.

                            USE OF PROCEEDS BY ACXIOM

         Acxiom will not receive any  proceeds  from the  offering  described in
this prospectus.

                    PRICE RANGE OF COMMON STOCK AND DIVIDENDS

         The  following  table shows for the periods  indicated the high and low
closing sales prices of Acxiom  common stock as reported on the Nasdaq  National
Market System.

                                      -3-
<PAGE>

         Fiscal Year Ended                                High       Low

March 31, 1997:
         First Quarter                                   $17-5/8    $12-3/8
         Second Quarter                                   20-9/16    16-3/8
         Third Quarter                                    24-5/8     18-3/4
         Fourth Quarter                                   22-7/8     14-3/8

March 31, 1998:
         First Quarter                                   $20-1/2    $12-1/8
         Second Quarter                                   21-1/8     17-5/16
         Third Quarter                                    19-1/4     15-1/8
         Fourth Quarter                                   25-5/8     17

March 31, 1999:
         First Quarter                                   $25-5/8     $20-1/8
         Second Quarter                                   28-1/8      20
         Third Quarter                                    31          16-5/8
         Fourth Quarter                                   29-5/8      23-1/2
          (through Feb. 8, 1999)

         Acxiom  has never  paid cash  dividends  on its  common  stock.  Acxiom
presently  intends  to  retain  earnings  to  provide  funds  for  its  business
operations  and for the expansion of its business.  Thus, it does not anticipate
paying cash dividends in the foreseeable future.

                              SELLING SHAREHOLDERS

         Trans Union  currently  owns  4,003,000  shares of Acxiom common stock.
Following  the  sale of the  400,000  shares  offered  by  Trans  Union  in this
prospectus,  Trans  Union  will  own  3,603,000  shares,  which  will  represent
approximately 4.6% of the outstanding shares of Acxiom common stock. Pursuant to
an agreement  entered into in July 1992,  Acxiom  acquired all of Trans  Union's
interest  in its  Chicago  data  center and agreed to provide  Trans  Union with
various data management services. The term of this agreement expires in 2005. In
connection  with the agreement,  Trans Union may designate two  individuals  for
nomination to Acxiom's board of directors.

         Robert A.  Pritzker,  with his wife,  currently  owns  4,000  shares of
Acxiom  common  stock.  Following  the  sale of the 400  shares  offered  by Mr.
Pritzker in this  prospectus,  Mr.  Pritzker and his wife will own 3,600 shares,
which will  represent  less than 1% of the  outstanding  shares of Acxiom common
stock. Mr. Pritzker is a director and the chairman of Trans Union. Additionally,
pursuant to the arrangement  described in the preceding paragraph,  Mr. Pritzker
is one of the  individuals  designated  by Trans Union to serve as a director on
the Acxiom board of directors.

                                      -4-

<PAGE>


                              PLAN OF DISTRIBUTION

         Acxiom is registering  these shares of Acxiom common stock on behalf of
the selling  shareholders.  Trans Union and Mr.  Pritzker,  and certain  donees,
pledgees,  transferees  or other  successors in interest who receive shares from
Trans Union or Mr.  Pritzker,  may offer shares from time to time in one or more
of the following ways:

     *    through brokers, acting as principal or agent

     *    in sales to underwriters  acquiring the stock for their own account or
          for  resale in  negotiated  transactions  or to the  public at a fixed
          offering price

     *    in private sales at negotiated prices

     *    by  pledge  to  secure  debts,   financing   arrangements   and  other
          obligations

     *    by the writing (sale) of put or call options on the shares

     *    in block trades,  in which a broker or dealer  attempts to sell shares
          as agent  but may  position  and  resell a  portion  of the  shares as
          principal to facilitate the sale

     *    in hedge  transactions  and in  settlement  of other  transactions  in
          standardized or over-the-counter options

     *    any other legally available means

         The shares of Acxiom common stock covered by this  prospectus  also may
be sold in private  transactions  pursuant  to  Section  4(1) or Rule 144 of the
Securities Act, rather than pursuant to this prospectus.

         If  underwriters  or other  agents  are used in an  offering,  they may
receive underwriting discounts and commissions.  Brokers or agents participating
in such transactions may receive commissions or fees.

         If necessary, this prospectus will be supplemented to show the specific
terms of a particular offering. These terms may include the following:

     *    number of shares involved in that offering

     *    purchase price

     *    name of any underwriter, dealer or agent

                                      -5-

<PAGE>


     *    commissions  paid or  discounts  or  selling  concessions  granted  to
          participating underwriters or brokers

         Expenses  generated in connection  with the offering of shares outlined
in this prospectus will be paid in the following manner:

     *    Acxiom  will pay all  expenses,  including  filing  fees,  relating to
          preparation of the registration  statement,  Acxiom's  attorneys' fees
          and Acxiom's accountant's fees

     *    Trans Union will pay its own attorneys' fees

     *    Mr. Pritzker will pay his own attorneys' fees

     *    Trans Union will pay any underwriter's or broker's fees or commissions
          arising in an offering made on its behalf

     *    Mr.  Pritzker  will  pay  any   underwriter's   or  broker's  fees  or
          commissions arising in an offering made on his behalf

                                  LEGAL MATTERS

         The  validity  of the shares of common  stock  offered  hereby  will be
passed upon for Acxiom by Catherine L. Hughes, Esq., General Counsel of Acxiom.

                                     EXPERTS

         The consolidated  financial  statements of Acxiom Corporation which are
incorporated in this Prospectus by reference to Acxiom's  Current Report on Form
8-K dated  February  8, 1999,  except as they  relate to May & Speh,  Inc. as of
September  30, 1996 and for the years ended  September  30, 1996 and 1995,  have
been audited by KPMG LLP, independent  accountants,  and, insofar as they relate
to May & Speh,  Inc. as of September 30, 1996 and for the years ended  September
30, 1996 and 1995, by PricewaterhouseCoopers LLP, independent accountants, whose
reports thereon appear in such Form 8-K. Such financial  statements have been so
incorporated in reliance on the reports of such independent accountants given on
the authority of such firms as experts in auditing and accounting.

                                      -6-
<PAGE>


                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

         The following table sets forth the estimated expenses payable by Acxiom
and the selling  shareholders in connection with the offering  described in this
registration statement.

                                                      Payable by:

                                         Acxiom     Trans Union     Mr. Pritzker

Securities and Exchange
 Commission registration fee           $  2,685      $   -0-           $ -0-
Legal fees                               10,000        4,500             500
Accountants' fees                         5,000          -0-             -0-
Miscellaneous expenses                    1,315          -0-             -0-
                                         ------        -----             ---


         TOTAL                         $ 19,000      $ 4,500           $ 500
                                         ------        -----             ---


Item 15. Indemnification of Directors and Officers.

     Exculpation.  Section  102(b)(7) of the Delaware  General  Corporation  Law
permits a corporation to include in its certificate of incorporation a provision
eliminating or limiting the personal  liability of a director to the corporation
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  provided that such provision may not eliminate or limit the liability
of a  director  for  any  breach  of  the  director's  duty  of  loyalty  to the
corporation  or its  stockholders,  for acts or  omissions  not in good faith or
which  involve  intentional  misconduct  or a knowing  violation of law, for any
unlawful  payment of dividends or unlawful stock purchase or redemption,  or for
any transaction from which the director derived an improper personal benefit.

     The Acxiom  Charter  provides  that,  to the fullest  extent  permitted  by
Delaware  corporate  law,  a  director  shall not be  liable  to Acxiom  and its
stockholders for monetary damages for a breach of fiduciary duty as a director.

     Indemnification.   Section  145  of  Delaware   corporate   law  permits  a
corporation  to indemnify any of its directors or officers who was or is a party
or is threatened  to be made a party to any third party  proceeding by reason of
the fact that such  person is or was a director  or officer of the  corporation,

                                      II-1
<PAGE>



against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding,  if such person acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had no reasonable  cause to believe that such person's  conduct was
unlawful. In a derivative action, i.e., one by or in the right of a corporation,
the  corporation  is  permitted to  indemnify  any of its  directors or officers
against expenses (including attorneys' fees) actually and reasonably incurred by
such person in connection  with the defense or settlement of such action or suit
if such person shall have been adjudged  liable to the  corporation,  unless and
only to the extent that the court in which such action or suit was brought shall
determine upon application that such person is fairly and reasonably entitled to
indemnity for such expenses despite such adjudication of liability.

     The Acxiom Charter provides for  indemnification  of directors and officers
of Acxiom  against  liability  they may incur in their  capacities as and to the
extent authorized by Delaware corporate law.

     Insurance.   Acxiom  has  in  effect  directors'  and  officers'  liability
insurance and fiduciary liability  insurance.  The fiduciary liability insurance
covers  actions  of  directors  and  officers  as well as other  employees  with
fiduciary responsibilities under ERISA.

Item 16. Exhibits.

         The following  exhibits are filed herewith or, as indicated,  have been
heretofore  filed  with  the  Commission  as the  exhibits  in the  file  number
indicated and are incorporated herein by reference.

        Number                             Description

         3.1        Amended and Restated  Certificate  of  Incorporation  of the
                    Registrant  (previously  filed as Exhibit  3(i) to  Acxiom's
                    Quarterly Report on Form 10-Q for the quarterly period ended
                    June 30, 1996, Commission File No. 0-13163, and incorporated
                    herein by reference).

         3.2        Amended and Restated  Bylaws of the  Registrant  (previously
                    filed as Exhibit 3(b) to Acxiom's Annual Report on Form 10-K
                    for the fiscal year ended March 31,  1991,  Commission  File
                    No. 0-13163, and incorporated herein by reference).


                                      II-2
<PAGE>


         4.1        Specimen  Common  Stock  Certificate  (previously  filed  as
                    Exhibit 4.1 to the  Registrant's  Registration  Statement on
                    Form  S-4  (No.   333-61639)   filed  August  17,  1998  and
                    incorporated herein by reference).

         4.2        Rights Agreement,  dated January 28, 1998 between Acxiom and
                    First  Chicago  Trust  Company of New York,  as Rights Agent
                    (the  "Rights  Agreement"),  including  the  forms of Rights
                    Certificate and of Election to Exercise, included in Exhibit
                    A to the Rights  Agreement,  and the form of  Certificate of
                    Designation  and Terms of  Participating  Preferred Stock of
                    the  Registrant,   included  in  Exhibit  B  to  the  Rights
                    Agreement   (previously   filed  as   Exhibit   4.1  to  the
                    Registrant's  Current  Report on Form 8-K dated February 10,
                    1998,  Commission File No. 0-13163,  and incorporated herein
                    by reference).

         4.3        Amendment  Number  One,  dated  as of May 26,  1998,  to the
                    Rights  Agreement  (previously  filed  as  Exhibit  4 to the
                    Registrant's  Current Report on Form 8-K dated June 4, 1998,
                    Commission  File No.  0-13163,  and  incorporated  herein by
                    reference).

         5          Opinion of  Catherine L. Hughes,  Esq.,  General  Counsel of
                    Acxiom,  regarding  the  validity  of the  securities  being
                    registered.

         23.1       Consent of KPMG LLP.

         23.2       Consent of  Catherine L. Hughes,  Esq.,  General  Counsel of
                    Acxiom  (included in the opinion  filed as Exhibit 5 to this
                    Registration    Statement   and   incorporated   herein   by
                    reference).

         23.3       Consent of PricewaterhouseCoopers LLP.

         24         Powers of Attorney.


Item 17. Undertakings.

         The undersigned registrant hereby undertakes:

         1. To file,  during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

                                      II-3

<PAGE>


                  (a) To include any prospectus  required by Section 10(a)(3) of
         the  Securities  Act of 1933,  unless the  information  required  to be
         included in such  post-effective  amendment  is contained in a periodic
         report filed by  registrant  pursuant to Section 13 or Section 15(d) of
         the  Securities  Exchange  Act  of  1934  and  incorporated  herein  by
         reference;

                  (b) To reflect in the  prospectus  any facts or events arising
         after the  effective  date of the  registration  statement (or the most
         recent post-effective amendment thereof) which,  individually or in the
         aggregate,  represent a fundamental change in the information set forth
         in the registration  statement,  unless the information  required to be
         included in such  post-effective  amendment  is contained in a periodic
         report filed by  registrant  pursuant to Section 13 or Section 15(d) of
         the  Securities  Exchange  Act  of  1934  and  incorporated  herein  by
         reference.  Notwithstanding the foregoing,  any increase or decrease in
         volume of  securities  offered (if the total dollar value of securities
         offered would not exceed that which was  registered)  and any deviation
         from the low or high end of the estimated maximum offering range may be
         reflected in the form of prospectus filed with the Commission  pursuant
         to Rule  424(b) if, in the  aggregate,  the changes in volume and price
         represent no more than a 20% change in the maximum  aggregate  offering
         price set forth in the  "Calculation of Registration  Fee" table in the
         effective registration statement; and

                  (c) To include any  material  information  with respect to the
         plan of  distribution  not  previously  disclosed  in the  registration
         statement  or  any  material   change  to  such   information   in  the
         registration statement.

         2.  That,  for the  purpose  of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         3. To remove from  registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         4. That, for purposes of determining liability under the Securities Act
of 1933, each filing of the registrant's annual report pursuant to Section 13(a)
or Section 15(d) of the Securities  Exchange Act of 1934 that is incorporated by
reference

                                      II-4

<PAGE>

in the registration statement shall be deemed to be a new registration statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  registrant  pursuant  to the  foregoing  provisions  referred to in Item 15
above, or otherwise,  the registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

                                      II-5
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of the  Securities  Act of 1933,  Acxiom
certifies  that it has  reasonable  grounds  to  believe  that it meets  all the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the  City  of  Conway,  State  of  Arkansas,  on the  8th day of
February, 1999.

                                           ACXIOM CORPORATION

                                             /s/ Catherine L. Hughes
                                           -------------------------------------
                                           (Catherine L. Hughes,
                                           Secretary and General Counsel)

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities indicated, on the 8th day of February, 1999.


         *             , Financial Leader
- -----------------------  (principal financial  
(Robert S. Bloom)        officer and principal
                         accounting officer)


                       , Director
- -----------------------
(Dr. Ann H. Die)


          *            , Director
- -----------------------
(William T. Dillard II)


          *            , Director
- -----------------------
(Harry C. Gambill)


          *            , Director
- -----------------------
(Roger S. Kline )

          *            , Chairman of the Board and
- -----------------------  Company Leader (principal
(Charles D. Morgan)      executive officer)  
                                          

          *            , Director
- -----------------------
(Robert A. Pritzker)


          *            , Director
- -----------------------
(James T. Womble)

                                      II-6
<PAGE>



*By: /s/ Catherine L. Hughes
    ----------------------------
    Catherine L. Hughes
    (Attorney-in-Fact)

         Catherine  L.  Hughes,  by  signing  her name  hereto,  does  sign this
document on behalf of each of the persons  indicated above pursuant to powers of
attorney duly executed by such persons, filed or to be filed with the Securities
and Exchange Commission as supplemental information.


<PAGE>



                                INDEX TO EXHIBITS


         Exhibit
         Number                             Exhibit

         3.1        Amended and Restated  Certificate  of  Incorporation  of the
                    Registrant  (previously  filed as Exhibit  3(i) to  Acxiom's
                    Quarterly Report on Form 10-Q for the quarterly period ended
                    June 30, 1996, Commission File No. 0-13163, and incorporated
                    herein by reference).

         3.2        Amended and Restated  Bylaws of the  Registrant  (previously
                    filed as Exhibit 3(b) to Acxiom's Annual Report on Form 10-K
                    for the fiscal year ended March 31,  1991,  Commission  File
                    No. 0-13163, and incorporated herein by reference).

         4.1        Specimen  Common  Stock  Certificate  (previously  filed  as
                    Exhibit 4.1 to the  Registrant's  Registration  Statement on
                    Form  S-4  (No.   333-61639)   filed  August  17,  1998  and
                    incorporated herein by reference).

         4.2        Rights Agreement,  dated January 28, 1998 between Acxiom and
                    First  Chicago  Trust  Company of New York,  as Rights Agent
                    (the  "Rights  Agreement"),  including  the  forms of Rights
                    Certificate and of Election to Exercise, included in Exhibit
                    A to the Rights  Agreement,  and the form of  Certificate of
                    Designation  and Terms of  Participating  Preferred Stock of
                    the  Registrant,   included  in  Exhibit  B  to  the  Rights
                    Agreement   (previously   filed  as   Exhibit   4.1  to  the
                    Registrant's  Current  Report on Form 8-K dated February 10,
                    1998,  Commission File No. 0-13163,  and incorporated herein
                    by reference).

         4.3        Amendment  Number  One,  dated  as of May 26,  1998,  to the
                    Rights  Agreement  (previously  filed  as  Exhibit  4 to the
                    Registrant's  Current Report on Form 8-K dated June 4, 1998,
                    Commission  File No.  0-13163,  and  incorporated  herein by
                    reference).

         5          Opinion of  Catherine L. Hughes,  Esq.,  General  Counsel of
                    Acxiom,  regarding  the  validity  of the  securities  being
                    registered.

         23.1       Consent of KPMG LLP.



<PAGE>




         23.2       Consent of  Catherine L. Hughes,  Esq.,  General  Counsel of
                    Acxiom  (included in the opinion  filed as Exhibit 5 to this
                    Registration    Statement   and   incorporated   herein   by
                    reference).

         23.3       Consent of PricewaterhouseCoopers LLP.

         24         Powers of Attorney.


<PAGE>


                                                                       Exhibit 5

                       [LETTERHEAD OF ACXIOM CORPORATION]


                                February 8, 1999

Board of Directors
Acxiom Corporation
301 Industrial Boulevard
Conway, AR 72033

       Re:  Acxiom Corporation
            Registration Statement on Form S-3
            ----------------------------------

Ladies and Gentlemen:

I am the  Secretary  and  General  Counsel  to Acxiom  Corporation,  a  Delaware
corporation  (the  "Company"),  and have  acted as such in  connection  with the
preparation  of  a  Registration   Statement  on  Form  S-3  (the  "Registration
Statement")  of the Company to be filed by the Company with the  Securities  and
Exchange  Commission (the "Commission")  pursuant to the Securities Act of 1933,
as amended (the "Act"),  which  Registration  Statement  relates to the proposed
sale by certain  shareholders  of the Company of 400,400 shares of the Company's
common stock (the "Shares").

This opinion is delivered in accordance with the  requirements of Item 601(b)(5)
of Regulation S-K promulgated under the Act.

In connection with this opinion, I have examined (i) the Registration Statement,
(ii) the Amended and  Restated  Articles  of  Incorporation  and the Amended and
Restated  By-Laws of the  Company,  in each case as amended to the date  hereof,
(iii) certain  resolutions of the Board of Directors of the Company  relating to
the  registration  of the  Shares,  and (iv) such  other  documents  as I deemed
necessary or appropriate as a basis for the opinion set forth below.

In my examination,  I have assumed the genuineness of all signatures,  the legal
capacity of all natural persons,  the authenticity of all documents submitted to
me as originals, the conformity to original documents of all documents submitted
to me as certified or photostatic  copies and the  authenticity of the originals
of such copies. In making my examination of documents  executed by parties other
than the Company,  I have assumed that such parties had the power,  corporate or
other,  to enter  into and  perform  all  obligations  thereunder  and have also
assumed the due authorization by all requisite  action,  corporate or other, and
execution  and delivery by such parties of such  documents  and the validity and
binding effect thereof on such parties.


<PAGE>


I am admitted to the bar of the State of Arkansas and I express no opinion as to
the laws of any other  jurisdiction  except for the  federal  laws of the United
States of America  and the General  Corporation  Law of the State of Delaware to
the extent specifically referred to herein.

Based upon the  foregoing  and subject to the foregoing I am of the opinion that
the Shares are validly issued, fully paid and nonassessable.

For purposes of this  opinion,  I have assumed that prior to the issuance of any
of the Shares the  Registration  Statement,  as finally  amended  (including all
necessary post-effective amendments), will have become effective.

I hereby consent to the filing of this opinion as an exhibit to the Registration
Statement  and to the use of my name in the  Registration  Statement  under  the
caption  "Legal  Matters." In giving such consent,  I do not hereby admit that I
come into the category of persons whose  consent is required  under Section 7 of
the Act or the rules and regulations of the Commission promulgated thereunder.


                                     Very truly yours,

                                     /s/ Catherine L. Hughes

                                     Catherine L. Hughes
                                     Secretary and General Counsel


<PAGE>


                                                                    Exhibit 23.1

                          INDEPENDENT AUDITORS' CONSENT

To the Board of Directors
Acxiom Corporation:


We consent to the use of our report  incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.


                                     /s/ KPMG LLP

Little Rock, Arkansas
February 8, 1999



<PAGE>


                                                                    Exhibit 23.3

                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting  part  of  this  Registration  Statement  on  Form  S-3  of  Acxiom
Corporation  of our report  dated  November  1, 1996,  appearing  in the Current
Report on Form 8-K of Acxiom Corporation dated February 8, 1999, relating to the
consolidated  balance  sheet of May & Speh,  Inc. as of September  30, 1996 (not
presented  separately  therein)  and  the  related  consolidated  statements  of
operations  and of cash flows for the years  ended  September  30, 1996 and 1995
(not presently separately therein). We also consent to the reference to us under
the heading "Experts" in such Prospectus.


PricewaterhouseCoopers LLP
Chicago, Illinois
February 8, 1999



<PAGE>
                                                                      Exhibit 24

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS,  that the undersigned officer of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint Catherine L. Hughes as his true and lawful  attorney-in-fact  and agent,
with full  power of  substitution  and  resubstitution  for him and in his name,
place and stead,  in his  capacity as the  principal  accounting  officer of the
Company, to sign the Company's Registration Statement on Form S-3, together with
any amendments thereto, and to file the same, together with any exhibits and all
other documents  related thereto,  with the Securities and Exchange  Commission,
granting to said  attorney-in-fact and agent, full power and authority to do and
perform  each  and any act  and  thing  requisite  and  necessary  to be done in
connection  therewith,  as fully to all intents and purposes as the  undersigned
might or  could do in  person,  duly  ratifying  and  confirming  all that  said
attorney-in-fact  and agent may lawfully do or cause to be done by virtue of the
power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ Robert S. Bloom
- ------------------------
Robert S. Bloom

Date:     January 29, 1999




<PAGE>



                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's Registration Statement on Form S-3, together with
any amendments thereto, and to file the same, together with any exhibits and all
other documents  related thereto,  with the Securities and Exchange  Commission,
granting to said  attorneys-in-fact  and agents,  full power and authority to do
and perform  each and any act and thing  requisite  and  necessary to be done in
connection  therewith,  as fully to all intents and purposes as the  undersigned
might or  could do in  person,  duly  ratifying  and  confirming  all that  said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.`

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ William Dillard II
- ------------------------
William T. Dillard II

Date:     February 1, 1999




<PAGE>



                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's Registration Statement on Form S-3, together with
any amendments thereto, and to file the same, together with any exhibits and all
other documents  related thereto,  with the Securities and Exchange  Commission,
granting to said  attorneys-in-fact  and agents,  full power and authority to do
and perform  each and any act and thing  requisite  and  necessary to be done in
connection  therewith,  as fully to all intents and purposes as the  undersigned
might or  could do in  person,  duly  ratifying  and  confirming  all that  said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ Harry Gambill
- ------------------------
Harry C. Gambill

Date: February 2, 1999




<PAGE>



                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that the  undersigned  director  and
officer of Acxiom  Corporation,  a Delaware  corporation (the  "Company"),  does
hereby  constitute and appoint Catherine L. Hughes and/or Robert S. Bloom as his
true and lawful  attorneys-in-fact  and agents,  with full power of substitution
and  resubstitution for him and in his name, place and stead, in his capacity as
a director and principal financial officer of the Company, to sign the Company's
Registration Statement on Form S-3, together with any amendments thereto, and to
file the  same,  together  with any  exhibits  and all other  documents  related
thereto,  with  the  Securities  and  Exchange  Commission,   granting  to  said
attorneys-in-fact  and agents,  full power and  authority to do and perform each
and  any  act and  thing  requisite  and  necessary  to be  done  in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ Rodger S. Kline
- ------------------------
Rodger S. Kline

Date:     February 3, 1999




<PAGE>



                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that the  undersigned  director  and
officer of Acxiom  Corporation,  a Delaware  corporation (the  "Company"),  does
hereby  constitute and appoint Catherine L. Hughes and/or Robert S. Bloom as his
true and lawful  attorneys-in-fact  and agents,  with full power of substitution
and  resubstitution for him and in his name, place and stead, in his capacity as
a director and principal executive officer of the Company, to sign the Company's
Registration Statement on Form S-3, together with any amendments thereto, and to
file the  same,  together  with any  exhibits  and all other  documents  related
thereto,  with  the  Securities  and  Exchange  Commission,   granting  to  said
attorneys-in-fact  and agents,  full power and  authority to do and perform each
and  any  act and  thing  requisite  and  necessary  to be  done  in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ Charles D. Morgan
- ------------------------
Charles D. Morgan

Date:     February 1, 1999



<PAGE>



                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's Registration Statement on Form S-3, together with
any amendments thereto, and to file the same, together with any exhibits and all
other documents  related thereto,  with the Securities and Exchange  Commission,
granting to said  attorneys-in-fact  and agents,  full power and authority to do
and perform  each and any act and thing  requisite  and  necessary to be done in
connection  therewith,  as fully to all intents and purposes as the  undersigned
might or  could do in  person,  duly  ratifying  and  confirming  all that  said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ Robert A. Pritzker
- ------------------------
Robert A. Pritzker

Date:     February 3, 1999




<PAGE>



                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that the  undersigned  director  and
officer of Acxiom  Corporation,  a Delaware  corporation (the  "Company"),  does
hereby  constitute and appoint Catherine L. Hughes and/or Robert S. Bloom as his
true and lawful  attorneys-in-fact  and agents,  with full power of substitution
and  resubstitution for him and in his name, place and stead, in his capacity as
a  director  and  officer of the  Company,  to sign the  Company's  Registration
Statement on Form S-3,  together with any  amendments  thereto,  and to file the
same,  together with any exhibits and all other documents related thereto,  with
the Securities and Exchange Commission,  granting to said  attorneys-in-fact and
agents,  full power and  authority  to do and perform each and any act and thing
requisite  and  necessary to be done in  connection  therewith,  as fully to all
intents  and  purposes  as the  undersigned  might or could do in  person,  duly
ratifying and confirming all that said attorneys-in-fact and agents may lawfully
do or cause to be done by virtue of the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


  /s/ James T. Womble
- ------------------------
James T. Womble

Date:     February 2, 1999



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