ACXIOM CORP
S-3, 1999-07-02
COMPUTER PROCESSING & DATA PREPARATION
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         As filed with the Securities and Exchange Commission on July 1, 1999

                                                Registration No. 333-___________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933


                               ACXIOM CORPORATION
               (Exact name of registrant as specified in charter)

              Delaware                                         71-0581897
    (State or other jurisdiction                            (I.R.S. Employer
  of incorporation or organization)                        Identification No.)

                                1 Information Way
                           Little Rock, Arkansas 72202
                                 (501) 342-1000
               (Address, including zip code and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                                Charles D. Morgan
                               Acxiom Corporation
                                1 Information Way
                           Little Rock, Arkansas 72202
                                 (501) 342-1000
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                    Copy to:

                               Paul B. Benham III
                          Friday, Eldredge & Clark, LLP
                       400 West Capitol Avenue, Suite 2000
                        Little Rock, Arkansas 72201-3493
                                 (501) 370-1517


        Approximate date of commencement of proposed sale to the public:
               From time to time after the effective date of this
           registration statement as determined by market conditions.


<PAGE>


                           [S-3 Cover Page Continued]

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933 other than securities  offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

If this Form is to be filed to register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]

- --------------------------------------------------------------------------------
                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------
                                      Proposed       Proposed
Title of                              maximum        maximum       Amount
each class of         Amount          offering       aggregate     of
securities to         to be           price per      offering      Registration
be registered         registered      unit(1)        price(1)      Fee
- --------------------------------------------------------------------------------
Common Stock
($0.10 Par
Value). . . . .       219,996         $24.9375       $5,486,150    $1,526

(1)      Calculated  pursuant  to Rule 457(c) on the basis of the average of the
         high and low reported sales prices on the Nasdaq National Market System
         on June 30, 1999.

         The registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>


                                 219,996 SHARES
                              ACXIOM(R) CORPORATION
                                  COMMON STOCK
                                ----------------

     Acxiom(R)  Corporation  is selling 54,450 shares of Acxiom common stock and
the selling  stockholders, as described on page 1, are selling 165,546 shares of
Acxiom common stock.

     Acxiom's  common stock is traded on the Nasdaq National Market System under
the symbol  "ACXM." On June 30, 1999,  the closing  sale price of Acxiom  common
stock on Nasdaq was $24 15/16 per share.

     Risk  factors  associated  with this  offering of Acxiom  common  stock are
discussed at page 1.

     The shares we are  offering  are not being  offered  for cash.  Each of the
selling  stockholders  may offer  and sell  from  time to time  shares of Acxiom
common stock  directly or through  broker-dealers  or  underwriters  who may act
solely as agents,  or who may  acquire  shares as  principals.  The price to the
public and the net  proceeds  to the  selling  stockholders  from sales of their
shares will depend on the nature and timing of the sales and therefore  will not
be known until the sales are actually made.

     Neither the  Securities and Exchange  Commission  nor any state  securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.

     The  information  in this  prospectus  is not  complete and may be changed.
These securities may not be sold until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities   in  any  state   where   the  offer  or  sale  is  not   permitted.

                              -------------------

               The date of this Prospectus is ____________, 1999.





<PAGE>


                                TABLE OF CONTENTS

                                                                            PAGE

RISK FACTORS.................................................................1
ACXIOM.......................................................................3
USE OF PROCEEDS BY ACXIOM....................................................4
PRICE RANGE OF COMMON STOCK AND DIVIDENDS....................................4
SELLING STOCKHOLDERS.........................................................5
PLAN OF DISTRIBUTION.........................................................5
LEGAL MATTERS................................................................5
EXPERTS......................................................................5
WHERE YOU CAN FIND MORE INFORMATION ABOUT ACXIOM.............................6

     As used in this  prospectus,  references  to "we," "our," "us" and "Acxiom"
refer to Acxiom Corporation,  its consolidated subsidiaries and its predecessors
and not to the selling  stockholders.  The term "common  stock"  means  Acxiom's
common stock, par value $0.10 per share.

     Our  principal  executive  office is located at 1 Information  Way,  Little
Rock,  Arkansas 72202 and our telephone  number is  501-342-1000.  We maintain a
World Wide Web site at  www.acxiom.com.  Information  contained  on our Web site
does not constitute part of this prospectus.



<PAGE>



     No one has been authorized to give you any information  about this offering
that  is  not  contained  in  this  prospectus.  You  should  rely  only  on the
information contained in this prospectus. This prospectus does not constitute an
offer to sell or a solicitation of an offer to buy in any  jurisdiction in which
it is unlawful to make such offer or solicitation.

                                  RISK FACTORS

     You should carefully  consider the risks described below before deciding to
invest in our common stock.  These risks could  materially and adversely  affect
our business, financial condition and results of future operations. If that were
to happen,  the trading price of our common stock could  decline,  and you could
lose all or part of your investment.

     The  risks  described  below are not the only  ones we face.  Our  business
operations could also be impaired by additional risks and uncertainties that are
not presently known to us, or which we currently consider immaterial.

Legislation relating to consumer privacy may affect our ability to collect data

     There could be a material  adverse impact on our direct  marketing and data
sales  business due to the  enactment  of  legislation  or industry  regulations
arising from public concern over consumer privacy issues.  Restrictions could be
placed upon the  collection  and use of  information  that is currently  legally
available,  in which  case our cost of  collecting  some  kinds of data might be
increased  materially.  It is also  possible  that we could be  prohibited  from
collecting  or  disseminating  certain  types  of  data,  which  could  in  turn
materially adversely affect our ability to meet our clients' requirements.

Data suppliers  might withdraw data from us, leading to our inability to provide
products and services

     We could suffer a material adverse effect if owners of the data we use were
to withdraw the data from us. Data  providers  could withdraw their data from us
if  there  is a  competitive  reason  to  do  so or  if  legislation  is  passed
restricting the use of the data. If a substantial  number of data providers were
to withdraw  their data,  our ability to provide  products  and  services to our
clients could be materially  adversely  impacted which could result in decreased
revenues, net income and earnings per share.

Failure to attract and retain  qualified  technical  personnel  could  adversely
affect our business

         Competition for qualified technical and other personnel is intense, and
we  periodically  are  required  to pay  premium  wages to  attract  and  retain
personnel.  There can be no  assurance  that we will be able to continue to hire
and retain sufficient qualified management, technical, sales and other personnel
necessary to conduct our operations  successfully,  particularly  if the planned
growth continues.

                                      -1-
<PAGE>



Short-term contracts affect predictability of revenues

     While  approximately  51% of our total  revenues is currently  derived from
long-term  client  contracts  (defined as contracts  with initial terms of three
years or longer),  the  remainder  is not.  With  respect to that portion of our
business which is not under long-term  contract,  revenues are less predictable,
and we must  consequently  engage in continual sales efforts to maintain revenue
stability and future growth.

We must  continue to improve and gain market  acceptance  of our  technology  to
remain competitive and grow

     Maintaining technological  competitiveness in our data products, processing
functionality,  software  systems and services is key to our continued  success.
Our ability to  continually  improve our  current  processes  and to develop and
introduce  new  products and  services, such as the Acxiom Data  Network(SM), is
essential  in  order  to  maintain  our   competitive   position  and  meet  the
increasingly  sophisticated requirements of our clients. If we fail to do so, we
could  lose  clients  to current or future  competitors  which  could  result in
decreased revenues,  net income and earnings per share. In addition,  failure to
gain market  acceptance of our new products and  services,  including the Acxiom
Data Network, could adversely affect our growth.

Year 2000 problems could affect our ability to deliver products and services

     Many computer  systems and equipment and instruments  were designed to only
recognize the last two digits of the calendar year. With the arrival of the Year
2000, these systems may encounter  operating  problems due to their inability to
correctly  distinguish  years after 1999. We believe that with  modifications to
existing  software  and  conversions  of new software the Year 2000 issue can be
mitigated.  However, the systems of vendors on whom we rely may not be converted
in a timely  fashion or a vendor or customer  may fail to convert its systems to
be Year  2000-ready  which  could  materially  adversely  impact our  ability to
deliver products and services to our clients.

Loss of data center capacity or interruption  of  telecommunication  links could
adversely affect our business

     Our ability to protect our data  centers  against  damage from fire,  power
loss,  telecommunications  failure or other disasters is critical to our future.
The  on-line  services we provide are  dependent  on links to  telecommunication
providers.  We believe we have taken reasonable  precautions to protect our data
centers  and  telecommunication  links  from  events  that could  interrupt  our
operations.   Any   damage  to  our  data   centers   or  any   failure  of  our
telecommunication  links  that  causes  interruptions  in our  operations  could
materially adversely affect our ability to meet our clients' requirements, which
could result in decreased revenues, net income and earnings per share.

                                      -2-
<PAGE>

The failure to favorably negotiate or effectively  integrate  acquisitions could
adversely affect our business

     Our growth strategy currently includes growth through acquisitions.
While we believe we have been  successful in  implementing  this strategy during
the past three years,  there is no certainty  that future  acquisitions  will be
consummated on acceptable terms or that any acquired assets,  data or businesses
will be successfully  integrated  into our  operations.  Our failure to identify
appropriate  acquisition  candidates,  to negotiate  favorable  terms for future
acquisitions,  or to integrate them in our operations  could result in decreased
revenues, net income and earnings per share.

Postal rate increases could lead to reduced volume of business

     The direct  marketing  industry has been  negatively  impacted from time to
time during past years by postal rate increases.  Any future  increases will, in
our  opinion,  force  direct  mailers to mail fewer  pieces and to target  their
prospects more  carefully.  This sort of response by direct mailers could affect
us by decreasing  the amount of  processing  services  purchased  from us, which
could result in lower revenues, net income and earnings per share.

                                     ACXIOM

     We are a global leader in providing  comprehensive  information  management
solutions using customer,  consumer and business data. Our products and services
enable our clients to use information to improve  business  decision-making  and
effectively manage existing and prospective customer  relationships.  We believe
that we offer our clients the most technologically advanced, accurate and timely
solutions  available.  Our solutions are customized to the specific needs of our
clients and the industries in which they operate.

     We target organizations that view data as a strategic competitive advantage
and an integral component of business decision-making.  Historically, our client
base has  primarily  been Fortune  1000  companies  in the  financial  services,
insurance,  information  services,  publishing,  retail  and  telecommunications
industries.  Current clients include AT&T, ADP, Advance Publications,  Allstate,
Bank of America, Citibank, General Electric, GTE, IBM, Prudential,  Sears, Trans
Union and Wal-Mart.  More  recently,  our industry focus has expanded to include
the  pharmaceuticals/healthcare,  e-commerce,  Internet, utilities,  automotive,
technology,  packaged goods and media/entertainment  industries.  Representative
clients in these new industries include 3Com, DaimlerChrysler, Procter & Gamble,
Searle, Bristol-Myers Squibb, Novell and Netscape.

                                      -3-

<PAGE>


     Our  primary  development  initiative  over the past two years has been the
Acxiom Data Network and its related linking technology.  The Acxiom Data Network
is a  web-enabled  technology  that  allows us to cost  effectively  provide our
clients  with  real-time  desktop  access  to  actionable  information  over the
Internet  and via  private  networks.  We  expect  the  ease of use and low cost
delivery  of the  Acxiom  Data  Network  will  allow us to  extend  our scope of
services in the existing  markets we serve and expand our client base to include
the middle  market  and small  office/home  office  companies  seeking  customer
relationship management solutions.

                            USE OF PROCEEDS BY ACXIOM

     The 54,450  shares of our common  stock we are  offering  pursuant  to this
prospectus  will be issued to Stephens  Group,  Inc., as  consideration  for our
purchase from Stephens Group of real estate located in Little Rock, Arkansas. We
intend to use the property as the site for a new customer service facility.  The
purchase price for the property was negotiated on an arms-length basis. Stephens
Group is the parent company of Stephens  Inc., an investment  banking firm based
in Little Rock, Arkansas,  which, from time to time, provides us with investment
banking services.

     We will not  receive  any  proceeds  from the sale of shares by the selling
stockholders.

                    PRICE RANGE OF COMMON STOCK AND DIVIDENDS

     The  following  table  shows  for the  periods  indicated  the high and low
closing sales prices of Acxiom  common stock as reported on the Nasdaq  National
Market System.

         Fiscal Year Ended                            High             Low

March 31, 1998:
         First Quarter                               $20-1/2         $12-1/8
         Second Quarter                               21-1/8          17-5/16
         Third Quarter                                19-1/4          15-1/8
         Fourth Quarter                               25-5/8          17

March 31, 1999:
         First Quarter                               $25-5/8         $20-1/8
         Second Quarter                               28-1/8          20
         Third Quarter                                31              16-5/8
         Fourth Quarter                               29-5/8          21-15/16

March 31, 2000:
         First Quarter
         (Through June 30, 1999)                     $29-3/8         $23


                                      -4-
<PAGE>


     Acxiom has never paid cash dividends on its common stock.  Acxiom presently
intends to retain earnings to provide funds for its business  operations and for
the  expansion  of its  business.  Thus,  it does  not  anticipate  paying  cash
dividends in the foreseeable future.

                              SELLING STOCKHOLDERS

     Three selling stockholders,  Messrs. Jeffrey Lund, Eric S. Gewirtz and Mark
R. Sullivan,  all of whom we employ, are offering an aggregate of 165,546 shares
of our common stock. Each of these selling stockholders own 55,182 shares of our
common stock.  Following the sale of their shares being  registered  pursuant to
this offering,  they will not own any shares of our common stock.  Messrs. Lund,
Gewirtz and Sullivan  received  their shares as partial  payment of the purchase
price for our April 1999 acquisition of assets of Horizon Systems, Inc.

                              PLAN OF DISTRIBUTION

     The selling  stockholders  may effect the distribution of the shares in one
or more  transactions  that may take  place  through  the Nasdaq  Stock  Market,
including  block trades or ordinary  broker's  transactions,  through  privately
negotiated transactions,  an underwritten offering, or a combination of any such
methods of sale. Sales of the shares will be made at market prices prevailing at
the time of sale or at negotiated prices. Selling stockholders may pay usual and
customary or specifically negotiated brokerage fees or commissions in connection
with such sales, as well as the fees of their attorneys and accountants. We have
agreed to pay all expenses,  including  filing fees,  relating to preparation of
the registration statement, and the fees of our attorneys and accountants.

                                  LEGAL MATTERS

     The  validity of the shares of common stock  offered  hereby will be passed
upon for Acxiom by Friday, Eldredge & Clark, LLP, Little Rock, Arkansas.

                                     EXPERTS

     The supplemental consolidated financial statements and related supplemental
financial  statement  schedule of Acxiom as of March 31, 1999 and 1998,  and for
each of the years in the  three-year  period  ended  March 31,  1999,  which are
included  in  Acxiom's  Current  Report on Form 8-K  dated  June 18,  1999,  and
incorporated  by reference in the  prospectus  and the  registration  statement,
except as to the supplemental  consolidated  financial statements as they relate
to May & Speh,  Inc. for the year ended September 30, 1996, have been audited by
KPMG LLP,  independent  accountants,  and as they relate to May & Speh, Inc. for
the year  ended  September  30,  1996  (not  presented  separately therein),  by
PricewaterhouseCoopers  LLP,  independent  certified public  accountants,  whose
reports have been  incorporated by reference in the prospectus and  registration
statement  upon  the  authority  of said  firms as  experts  in  accounting  and
auditing.


                                      -5-
<PAGE>


     The  consolidated  financial  statements  and related  financial  statement
schedule of Acxiom as of March 31,  1999 and 1998,  and for each of the years in
the three year period ended March 31, 1999, which are incorporated in the Acxiom
Annual  Report  on Form  10-K  for the  year  ended  March  31,  1999  which  is
incorporated  by reference in the  prospectus  and the  registration  statement,
except as to the consolidated financial statements as they relate to May & Speh,
Inc.  for the year ended  September  30,  1996,  have been  audited by KPMG LLP,
independent  accountants,  and as they relate to May & Speh,  Inc.  for the year
ended   September   30,   1996   (not   presented   separately   therein),    by
PricewaterhouseCoopers  LLP,  independent  accountants,  whose reports have been
incorporated by reference in the prospectus and registration  statement upon the
authority of said firms as experts in auditing and accounting.

                       WHERE YOU CAN FIND MORE INFORMATION
                                  ABOUT ACXIOM

     The SEC allows us to  "incorporate  by  reference"  information  filed with
them, which means that we can disclose important information to you by referring
you directly to those  documents.  The information  incorporated by reference is
considered to be a part of this  prospectus.  In addition,  information  we file
with the SEC in the future will automatically  update and supersede  information
contained in this  prospectus and any  accompanying  prospectus  supplement.  We
incorporate by reference the documents  listed below and any future filings made
with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange
Act of 1934 until all of the shares of common stock described in this prospectus
are sold:

     (i)  Annual Report on Form 10-K for the fiscal year ended March 31, 1999;

     (ii) Form 8-K filed on June 21, 1999;

     (iii) Form 8-K/A filed on June 25, 1999;

     (iv) The  description  of our capital stock  contained in the  registration
          statement  on Form 8-A of CCX  Network,  Inc.,  which is now  known as
          Acxiom  Corporation,  dated  February 4, 1985,  and any  amendments or
          updates to that form; and

     (v)  The description of our preferred  stock purchase  rights  contained in
          the registration statement on Form 8-A/A dated June 4, 1998.

     Acxiom will provide you with free copies of any of these documents, without
exhibits,  unless an exhibit is incorporated into the document by reference,  if
you write us or call us at: Acxiom Corporation,  1 Information Way, Little Rock,
Arkansas 72202, Attention: Catherine L. Hughes, telephone (501) 252-1320.

                                      -6-

<PAGE>


     Acxiom  is  subject  to the  information  requirements  of  the  Securities
Exchange  Act of 1934  and,  pursuant  to such  act,  files  reports  and  other
information with the SEC. Acxiom has also filed a registration statement on Form
S-3 with the SEC relating to this offering of Acxiom common stock by the selling
stockholders.  Such reports, proxy statements,  registration statement and other
information can be inspected and copied at the public  reference room of the SEC
at Room 1024, 450 Fifth Street,  N.W.,  Washington,  D.C. 20549.  You may obtain
information on the operation of the public  reference room by calling the SEC at
1-800-SEC-0330.  Acxiom's  filings with the SEC also are available to the public
at the SEC's web site: "http://www.sec.gov."

                                      -7-
<PAGE>

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

     The following table sets forth the estimated  expenses payable by Acxiom in
connection with the offering described in this registration statement.

Securities and Exchange
 Commission registration fee                      $ 1,526
Legal fees                                         10,000
Accountants' fees                                  10,000
Miscellaneous expenses                              3,474
                                                   ------
         TOTAL                                    $25,000


Item 15. Indemnification of Directors and Officers.

     Exculpation.  Section  102(b)(7) of the Delaware  General  Corporation  Law
permits a corporation to include in its certificate of incorporation a provision
eliminating or limiting the personal  liability of a director to the corporation
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  provided that such provision may not eliminate or limit the liability
of a  director  for  any  breach  of  the  director's  duty  of  loyalty  to the
corporation  or its  stockholders,  for acts or  omissions  not in good faith or
which  involve  intentional  misconduct  or a knowing  violation of law, for any
unlawful  payment of dividends or unlawful stock purchase or redemption,  or for
any transaction from which the director derived an improper personal benefit.

     The Acxiom  Charter  provides  that,  to the fullest  extent  permitted  by
Delaware  corporate  law,  a  director  shall not be  liable  to Acxiom  and its
stockholders for monetary damages for a breach of fiduciary duty as a director.


                                      II-1
<PAGE>


     Indemnification.   Section  145  of  Delaware   corporate   law  permits  a
corporation  to indemnify any of its directors or officers who was or is a party
or is threatened  to be made a party to any third party  proceeding by reason of
the fact that such  person is or was a director  or officer of the  corporation,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding,  if such person acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had no reasonable  cause to believe that such person's  conduct was
unlawful. In a derivative action, i.e., one by or in the right of a corporation,
the  corporation  is  permitted to  indemnify  any of its  directors or officers
against expenses (including attorneys' fees) actually and reasonably incurred by
such person in connection  with the defense or settlement of such action or suit
if such person shall have been adjudged  liable to the  corporation,  unless and
only to the extent that the court in which such action or suit was brought shall
determine upon application that such person is fairly and reasonably entitled to
indemnity for such expenses despite such adjudication of liability.

     The Acxiom Charter provides for  indemnification  of directors and officers
of Acxiom  against  liability  they may incur in their  capacities as and to the
extent authorized by Delaware corporate law.

     Insurance.   Acxiom  has  in  effect  directors'  and  officers'  liability
insurance and fiduciary liability  insurance.  The fiduciary liability insurance
covers  actions  of  directors  and  officers  as well as other  employees  with
fiduciary responsibilities under ERISA.

Item 16. Exhibits.
   Exhibit
   Number                             Description

*    3.1  Amended and Restated  Certificate of  Incorporation  of the Registrant
          (previously filed as Exhibit 3(i) to Acxiom's Quarterly Report on Form
          10-Q for the quarterly period ended June 30, 1996, Commission File No.
          0-13163, and incorporated herein by reference).


*    3.2  Amended and Restated  Bylaws of the  Registrant  (previously  filed as
          Exhibit  3(b) to  Acxiom's  Annual  Report on Form 10-K for the fiscal
          year  ended  March  31,  1991,   Commission  File  No.  0-13163,   and
          incorporated herein by reference).

*    4.1  Specimen Common Stock Certificate  (previously filed as Exhibit 4.1 to
          the Registrant's  Registration  Statement on Form S-4 (No.  333-61639)
          filed August 17, 1998 and incorporated herein by reference).


                                      II-2
<PAGE>


*    4.2  Rights  Agreement,  dated  January 28, 1998  between  Acxiom and First
          Chicago  Trust  Company  of New York,  as Rights  Agent  (the  "Rights
          Agreement"), including the forms of Rights Certificate and of Election
          to Exercise,  included in Exhibit A to the Rights  Agreement,  and the
          form  of  Certificate  of  Designation  and  Terms  of   Participating
          Preferred Stock of the Registrant, included in Exhibit B to the Rights
          Agreement (previously filed as Exhibit 4.1 to the Registrant's Current
          Report  on Form 8-K  dated  February  10,  1998,  Commission  File No.
          0-13163, and incorporated herein by reference).

*    4.3  Amendment  Number  One,  dated  as of May  26,  1998,  to  the  Rights
          Agreement  (previously filed as Exhibit 4 to the Registrant's  Current
          Report on Form 8-K dated June 4, 1998,  Commission  File No.  0-13163,
          and incorporated herein by reference).

     5    Opinion of Friday,  Eldredge & Clark,  LLP,  regarding the validity of
          the securities being registered.

     23.1 Consent of KPMG LLP.

     23.2 Consent of Friday,  Eldredge & Clark,  LLP  (included  in the  opinion
          filed as Exhibit 5 to this  Registration  Statement  and  incorporated
          herein by reference).

     23.3 Consent of PricewaterhouseCoopers LLP.

     24   Powers of Attorney.

- ---------------------
*         incorporated herein by reference as indicated



Item 17. Undertakings.

     The undersigned registrant hereby undertakes:

     1. To file,  during any period in which  offers or sales are being made,  a
post-effective amendment to this registration statement:

          (a) To include  any  prospectus  required  by Section  10(a)(3) of the
     Securities Act of 1933,  unless the information  required to be included in
     such  post-effective  amendment is contained in a periodic  report filed by
     registrant  pursuant  to  Section  13 or  Section  15(d) of the  Securities
     Exchange Act of 1934 and incorporated herein by reference;


                                      II-3
<PAGE>


          (b) To reflect in the prospectus any facts or events arising after the
     effective  date  of  the   registration   statement  (or  the  most  recent
     post-effective amendment thereof) which,  individually or in the aggregate,
     represent  a  fundamental  change  in  the  information  set  forth  in the
     registration  statement,  unless the information required to be included in
     such  post-effective  amendment is contained in a periodic  report filed by
     registrant  pursuant  to  Section  13 or  Section  15(d) of the  Securities
     Exchange Act of 1934 and incorporated herein by reference.  Notwithstanding
     the foregoing, any increase or decrease in volume of securities offered (if
     the total dollar value of  securities  offered  would not exceed that which
     was registered) and any deviation from the low or high end of the estimated
     maximum  offering  range may be reflected in the form of  prospectus  filed
     with the  Commission  pursuant  to Rule  424(b) if, in the  aggregate,  the
     changes  in volume  and price  represent  no more than a 20%  change in the
     maximum  aggregate   offering  price  set  forth  in  the  "Calculation  of
     Registration Fee" table in the effective registration statement; and

          (c) To include any  material  information  with respect to the plan of
     distribution not previously disclosed in the registration  statement or any
     material change to such information in the registration statement.

     2. That, for the purpose of determining  any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     3. To remove from  registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     4. That, for purposes of determining  liability under the Securities Act of
1933, each filing of the registrant's annual report pursuant to Section 13(a) or
Section 15(d) of the  Securities  Exchange Act of 1934 that is  incorporated  by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

     5. That, for purposes of determining  liability under the Securities Act of
1933:

          (a) the information  omitted from the form of prospectus filed as part
     of this registration  statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the registrant pursuant to Rule 424(b) (1) or
     (4) or 497(h) under the  Securities  Act shall be deemed to be part of this
     registration statement as of the time it was declared effective; and

          (b) each  post-effective  amendment that contains a form of prospectus
     shall  be  deemed  to be a  new  registration  statement  relating  to  the
     securities  offered  therein,  and the offering of such  securities at that
     time shall be deemed to be the initial bona fide offering thereof.


                                      II-4
<PAGE>


     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
registrant pursuant to the foregoing provisions referred to in Item 15 above, or
otherwise, the registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                      II-5
<PAGE>


                                   SIGNATURES

     Pursuant  to  the  requirements  of the  Securities  Act  of  1933,  Acxiom
certifies  that it has  reasonable  grounds  to  believe  that it meets  all the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Little Rock,  State of Arkansas,  on the 1st  day of
July, 1999.

                                         ACXIOM CORPORATION

                                         /s/ Catherine L. Hughes
                                         ---------------------------------------
                                         (Catherine L. Hughes,
                                         Secretary and Corporate Counsel)

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities indicated, on the 1st day of July, 1999.


         *              , Financial Leader
- ------------------------  (principal financial
(Robert S. Bloom)         officer and principal
                          accounting officer)


           *            , Director
- ------------------------
(Dr. Ann H. Die)


           *            , Director
- ------------------------
(William T. Dillard II)


          *             , Director
- ------------------------
(Harry C. Gambill)


          *             , Director
- ------------------------
(Roger S. Kline )


          *             , Director
- ------------------------
(Thomas F. (Mack) McLarty, III)


                                      II-6
<PAGE>


          *             , Chairman of the Board and
- ------------------------  Company Leader (principal
(Charles D. Morgan)       executive officer)


          *             , Director
- ------------------------
(Robert A. Pritzker)


          *             , Director
- ------------------------
(James T. Womble)


*By: /s/ Catherine L. Hughes
    ------------------------
    Catherine L. Hughes
    (Attorney-in-Fact)

     Catherine L. Hughes, by signing her name hereto, does sign this document on
behalf of each of the  persons  indicated  above  pursuant to powers of attorney
duly  executed by such  persons,  filed or to be filed with the  Securities  and
Exchange Commission as supplemental information.

                                      II-7
<PAGE>

                                INDEX TO EXHIBITS


   Exhibit
   Number                             Exhibit

*    3.1  Amended and Restated  Certificate of  Incorporation  of the Registrant
          (previously filed as Exhibit 3(i) to Acxiom's Quarterly Report on Form
          10-Q for the quarterly period ended June 30, 1996, Commission File No.
          0-13163, and incorporated herein by reference).

*    3.2  Amended and Restated  Bylaws of the  Registrant  (previously  filed as
          Exhibit  3(b) to  Acxiom's  Annual  Report on Form 10-K for the fiscal
          year  ended  March  31,  1991,   Commission  File  No.  0-13163,   and
          incorporated herein by reference).

*    4.1  Specimen Common Stock Certificate  (previously filed as Exhibit 4.1 to
          the Registrant's  Registration  Statement on Form S-4 (No.  333-61639)
          filed August 17, 1998 and incorporated herein by reference).

*    4.2  Rights  Agreement,  dated  January 28, 1998  between  Acxiom and First
          Chicago  Trust  Company  of New York,  as Rights  Agent  (the  "Rights
          Agreement"), including the forms of Rights Certificate and of Election
          to Exercise,  included in Exhibit A to the Rights  Agreement,  and the
          form  of  Certificate  of  Designation  and  Terms  of   Participating
          Preferred Stock of the Registrant, included in Exhibit B to the Rights
          Agreement (previously filed as Exhibit 4.1 to the Registrant's Current
          Report  on Form 8-K  dated  February  10,  1998,  Commission  File No.
          0-13163, and incorporated herein by reference).

*    4.3  Amendment  Number  One,  dated  as of May  26,  1998,  to  the  Rights
          Agreement  (previously filed as Exhibit 4 to the Registrant's  Current
          Report on Form 8-K dated June 4, 1998,  Commission  File No.  0-13163,
          and incorporated herein by reference).

     5    Opinion of Friday,  Eldredge & Clark,  LLP,  regarding the validity of
          the securities being registered.

     23.1 Consent of KPMG LLP.

     23.2 Consent of Friday,  Eldredge & Clark,  LLP  (included  in the  opinion
          filed as Exhibit 5 to this  Registration  Statement  and  incorporated
          herein by reference).

<PAGE>

     23.3 Consent of PricewaterhouseCoopers LLP.

     24   Powers of Attorney.

- --------------------
 *    incorporated herein by reference as indicated


                                                                       Exhibit 5

July 1, 1999


Acxiom Corporation
I Information Way
Little Rock, Arkansas 72202

Ladies and Gentlemen:

     This  opinion  is  being  provided  in  connection  with  the  Registration
Statement  on Form S-3  (the  "Registration  Statement")  being  filed  with the
Securities and Exchange  Commission on  or about this date by Acxiom Corporation
(the  "Company") and certain selling  stockholders  for  registration  under the
Securities  Act of 1933,  as  amended  (the  "Act"),  of  219,996  shares of the
Company's common stock, $. 10 par value per share (the "Shares").

     It is our opinion  that all action  necessary  to register the Shares under
the Act will have been taken when the  Registration  Statement shall have become
effective in accordance with the applicable provisions of the Act.

     It is our further  opinion  that the Shares  will be, upon  issuance in the
manner contemplated by the Registration Statement,  validly authorized,  validly
issued,  fully  paid and  non-assessable.  This  opinion  does not pass upon the
matter of  compliance  with "Blue Sky" laws or similar laws relating to the sale
or distribution of the Shares.

     We are  members of the  Arkansas  Bar and do not hold  ourselves  out as an
expert on the laws of any other State.

     We  hereby  consent  to the  use  of  this  opinion  as an  exhibit  to the
Registration  Statement,  as it may be amended, and consent to such reference to
us as are made therein.

                                           Very truly yours,

                                           /s/ FRIDAY, ELDREDGE & CLARK, LLP

                                           FRIDAY, ELDREDGE & CLARK, LLP



                                                                    Exhibit 23.1

                          INDEPENDENT AUDITORS' CONSENT

To the Board of Directors
Acxiom Corporation:


We consent to the use of our report  incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the Registration Statement.


                                  /s/ KPMG LLP

Little Rock, Arkansas
June 30, 1999




                                                                    Exhibit 23.3


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement  on Form S-3 of Acxiom  Corporation  of our report  dated  November 1,
1996,  appearing in Acxiom's  Current Report on Form 8-K dated June 18, 1999 and
Acxiom's Annual Report on Form 10-K for the year ended March 31, 1999,  relating
to the consolidated  statements of operations,  of  stockholders'  equity and of
cash  flows of May & Speh,  Inc.  for the year  ended  September  30,  1996 (not
presented separately therein).  We also consent to the reference to us under the
heading "Experts" in such Registration Statement.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Chicago, Illinois
June 30, 1999



                                                                      Exhibit 24
                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the  undersigned  officer  of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint Catherine L. Hughes as his true and lawful  attorney-in-fact  and agent,
with full  power of  substitution  and  resubstitution  for him and in his name,
place and stead,  in his  capacity as the  principal  accounting  officer of the
Company, to sign the Company's  Registration  Statement(s) on Form S-3, together
with any amendments  thereto,  and to file the same,  together with any exhibits
and all other  documents  related  thereto,  with the  Securities  and  Exchange
Commission,  granting  to  said  attorney-in-fact  and  agent,  full  power  and
authority to do and perform each and any act and thing  requisite  and necessary
to be done in connection therewith,  as fully to all intents and purposes as the
undersigned might or could do in person,  duly ratifying and confirming all that
said attorney-in-fact and agent may lawfully do or cause to be done by virtue of
the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


 /s/ Robert S. Bloom
- --------------------------
Robert S. Bloom

Date:    June 14, 1999




<PAGE>



                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the  undersigned  director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as her true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for her and in her name,  place and stead,  in her capacity as a director of the
Company, to sign the Company's  Registration  Statement(s) on Form S-3, together
with any amendments  thereto,  and to file the same,  together with any exhibits
and all other  documents  related  thereto,  with the  Securities  and  Exchange
Commission,  granting  to said  attorneys-in-fact  and  agents,  full  power and
authority to do and perform each and any act and thing  requisite  and necessary
to be done in connection therewith,  as fully to all intents and purposes as the
undersigned might or could do in person,  duly ratifying and confirming all that
said  attorneys-in-fact and agents may lawfully do or cause to be done by virtue
of the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set her hand this date.

Signature:


/s/ Dr. Ann H. Die
- --------------------------
Dr. Ann H. Die

Date:    June 14, 1999



<PAGE>



                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the  undersigned  director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's  Registration  Statement(s) on Form S-3, together
with any amendments  thereto,  and to file the same,  together with any exhibits
and all other  documents  related  thereto,  with the  Securities  and  Exchange
Commission,  granting  to said  attorneys-in-fact  and  agents,  full  power and
authority to do and perform each and any act and thing  requisite  and necessary
to be done in connection therewith,  as fully to all intents and purposes as the
undersigned might or could do in person,  duly ratifying and confirming all that
said  attorneys-in-fact and agents may lawfully do or cause to be done by virtue
of the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


/s/ William T. Dillard II
- --------------------------
William T. Dillard II

Date:    June 14, 1999




<PAGE>



                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the  undersigned  director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's  Registration  Statement(s) on Form S-3, together
with any amendments  thereto,  and to file the same,  together with any exhibits
and all other  documents  related  thereto,  with the  Securities  and  Exchange
Commission,  granting  to said  attorneys-in-fact  and  agents,  full  power and
authority to do and perform each and any act and thing  requisite  and necessary
to be done in connection therewith,  as fully to all intents and purposes as the
undersigned might or could do in person,  duly ratifying and confirming all that
said  attorneys-in-fact and agents may lawfully do or cause to be done by virtue
of the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


/s/ Harry C. Gambill
- --------------------------
Harry C. Gambill

Date:    June 14, 1999




<PAGE>



                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that the undersigned  director and officer
of Acxiom  Corporation,  a Delaware  corporation  (the  "Company"),  does hereby
constitute  and appoint  Catherine L. Hughes  and/or Robert S. Bloom as his true
and lawful  attorneys-in-fact  and agents,  with full power of substitution  and
resubstitution  for him and in his name,  place and stead,  in his capacity as a
director and principal  financial officer of the Company,  to sign the Company's
Registration Statement(s) on Form S-3, together with any amendments thereto, and
to file the same,  together  with any exhibits and all other  documents  related
thereto,  with  the  Securities  and  Exchange  Commission,   granting  to  said
attorneys-in-fact  and agents,  full power and  authority to do and perform each
and  any  act and  thing  requisite  and  necessary  to be  done  in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


/s/ Rodger S. Kline
- --------------------------
Rodger S. Kline

Date:    June 14, 1999


<PAGE>

                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that the undersigned  director and officer
of Acxiom  Corporation,  a Delaware  corporation  (the  "Company"),  does hereby
constitute  and appoint  Catherine L. Hughes  and/or Robert S. Bloom as his true
and lawful  attorneys-in-fact  and agents,  with full power of substitution  and
resubstitution  for him and in his name,  place and stead,  in his capacity as a
director and principal  executive officer of the Company,  to sign the Company's
Registration Statement(s) on Form S-3, together with any amendments thereto, and
to file the same,  together  with any exhibits and all other  documents  related
thereto,  with  the  Securities  and  Exchange  Commission,   granting  to  said
attorneys-in-fact  and agents,  full power and  authority to do and perform each
and  any  act and  thing  requisite  and  necessary  to be  done  in  connection
therewith,  as fully to all intents and  purposes  as the  undersigned  might or
could  do  in   person,   duly   ratifying   and   confirming   all  that   said
attorneys-in-fact  and agents may  lawfully  do or cause to be done by virtue of
the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


/s/ Charles D. Morgan
- --------------------------
Charles D. Morgan

Date:    June 14, 1999



<PAGE>


                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the  undersigned  director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's  Registration  Statement(s) on Form S-3, together
with any amendments  thereto,  and to file the same,  together with any exhibits
and all other  documents  related  thereto,  with the  Securities  and  Exchange
Commission,  granting  to said  attorneys-in-fact  and  agents,  full  power and
authority to do and perform each and any act and thing  requisite  and necessary
to be done in connection therewith,  as fully to all intents and purposes as the
undersigned might or could do in person,  duly ratifying and confirming all that
said  attorneys-in-fact and agents may lawfully do or cause to be done by virtue
of the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


 /s/ Thomas F. (Mack) McLarty, III
- --------------------------
Thomas F. (Mack) McLarty, III

Date:    June 14, 1999


<PAGE>



                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that the  undersigned  director of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint  Catherine  L.  Hughes  and/or  Robert S.  Bloom as his true and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
for him and in his name,  place and stead,  in his capacity as a director of the
Company, to sign the Company's  Registration  Statement(s) on Form S-3, together
with any amendments  thereto,  and to file the same,  together with any exhibits
and all other  documents  related  thereto,  with the  Securities  and  Exchange
Commission,  granting  to said  attorneys-in-fact  and  agents,  full  power and
authority to do and perform each and any act and thing  requisite  and necessary
to be done in connection therewith,  as fully to all intents and purposes as the
undersigned might or could do in person,  duly ratifying and confirming all that
said  attorneys-in-fact and agents may lawfully do or cause to be done by virtue
of the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


 /s/ Robert A. Pritzker
- --------------------------
Robert A. Pritzker

Date:    June 14, 1999




<PAGE>


                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that the undersigned  director and officer
of Acxiom  Corporation,  a Delaware  corporation  (the  "Company"),  does hereby
constitute  and appoint  Catherine L. Hughes  and/or Robert S. Bloom as his true
and lawful  attorneys-in-fact  and agents,  with full power of substitution  and
resubstitution  for him and in his name,  place and stead,  in his capacity as a
director  and  officer  of the  Company,  to  sign  the  Company's  Registration
Statement(s) on Form S-3, together with any amendments thereto,  and to file the
same,  together with any exhibits and all other documents related thereto,  with
the Securities and Exchange Commission,  granting to said  attorneys-in-fact and
agents,  full power and  authority  to do and perform each and any act and thing
requisite  and  necessary to be done in  connection  therewith,  as fully to all
intents  and  purposes  as the  undersigned  might or could do in  person,  duly
ratifying and confirming all that said attorneys-in-fact and agents may lawfully
do or cause to be done by virtue of the power herein granted.

     IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date.

Signature:


/s/ James T. Womble
- --------------------------
James T. Womble

Date:    June 14, 1999



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