ACXIOM CORP
DEF 14A, 2000-06-22
COMPUTER PROCESSING & DATA PREPARATION
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                               ACXIOM CORPORATION
                                1 Information Way
                           Little Rock, Arkansas 72202
                                  501.342.1000
                                 www.acxiom.com


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            To Be Held August 9, 2000



                                  [ACXIOM LOGO]


Please join us for the 2000 Annual Meeting of Stockholders of Acxiom
Corporation. The meeting will be held on Wednesday, August 9, 2000, at 10:00
a.m., local time at the DoubleTree Hotel, 424 West Markham Street, Little Rock,
Arkansas.

         We are holding this meeting to:

         1. elect two directors to serve until the 2003 annual meeting of
            stockholders;

         2. consider and act upon a proposal to adopt a new stock option plan;
            and

         3. transact any other business that properly comes before the meeting.

         To vote at the  meeting,  you must be a  stockholder  of  record at the
close of business on June 13, 2000.



                                        By Order of the Board of Directors


                                                Catherine L. Hughes
                                                     Secretary
Little Rock, Arkansas
June 22, 2000




                             YOUR VOTE IS IMPORTANT!

       PLEASE SIGN AND RETURN THE ACCOMPANYING PROXY OR VOTE BY TELEPHONE
           OR THROUGH THE WEB SITE LISTED IN THE VOTING INSTRUCTIONS.


<PAGE>


                                 PROXY STATEMENT

         This Proxy  Statement  is being  mailed  beginning  June 22,  2000,  in
connection with the  solicitation of proxies by the Board of Directors of Acxiom
Corporation,  a  Delaware  corporation,  for use at the 2000  Annual  Meeting of
Stockholders. The Meeting will be held at the DoubleTree Hotel, 424 West Markham
Street, Little Rock, Arkansas on Wednesday, August 9, 2000, at 10:00 a.m., local
time.

                                TABLE OF CONTENTS

                                                                           PAGE

Questions and Answers  . . . . . . . . . . . . . . . . . . . . . . . . . .   3

Proposals You May Vote On  . . . . . . . . . . . . . . . . . . . . . . . .   4

Information About The Board of Directors . . . . . . . . . . . . . . . . .   5

    Nominees For Director  . . . . . . . . . . . . . . . . . . . . . . . .   5

    Other Directors  . . . . . . . . . . . . . . . . . . . . . . . . . . .   6

    Board Meetings and Committees  . . . . . . . . . . . . . . . . . . . .   7

Information About The 2000 Associate Stock Option Plan . . . . . . . . . .   8

Stock Ownership  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12

    Ownership of Major Stockholders  . . . . . . . . . . . . . . . . . . .  12

    Holdings of Officers and Directors   . . . . . . . . . . . . . . . . .  13

Executive Compensation   . . . . . . . . . . . . . . . . . . . . . . . . .  14

    Summary Compensation Table   . . . . . . . . . . . . . . . . . . . . .  14

    Option Grants For Last Fiscal Year   . . . . . . . . . . . . . . . . .  15

    Option Exercises and Fiscal Year End Option Values . . . . . . . . . .  16

    Compensation of Directors  . . . . . . . . . . . . . . . . . . . . . .  16

    Compensation Committee Interlocks and Insider Participation  . . . . .  16

    Report of Compensation Committee . . . . . . . . . . . . . . . . . . .  16

Stock Performance Graph  . . . . . . . . . . . . . . . . . . . . . . . . .  19

Certain Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . .  20

Section 16(a) Reporting Delinquencies  . . . . . . . . . . . . . . . . . .  21

Independent Public Accountants . . . . . . . . . . . . . . . . . . . . . .  21

Submission of Stockholder Proposals  . . . . . . . . . . . . . . . . . . .  21

Expenses of Solicitation . . . . . . . . . . . . . . . . . . . . . . . . .  21

Additional Information Available . . . . . . . . . . . . . . . . . . . . .  22

Other Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22

                                      -2-
<PAGE>


QUESTIONS AND ANSWERS

Q:   Who can vote?

A:   If you owned any  shares  of  Acxiom at the close of  business  on June 13,
     2000, you are entitled to vote.

Q:   How many shares can vote?

A:   Every  stockholder  is entitled to one vote for each share held. As of June
     13, 2000,  our record date,  88,127,425  shares of common stock were issued
     and outstanding and are eligible to vote. A list of our  stockholders  will
     be available for examination at our principal  offices,  1 Information Way,
     Little Rock,  Arkansas 72202, for at least 10 days prior to the 2000 Annual
     Meeting.

Q:   What may I vote on?

A:   The  election  of Dr.  Ann H. Die and  Charles  D.  Morgan  to the Board of
     Directors and to approve a new stock option plan.

Q:   How does the Board recommend I vote on the proposals?

A:   The Board recommends a vote FOR each of the proposals.

Q:   How do I vote?

A:   You can vote by proxy,  which gives the proxy holder the right to vote your
     shares on your behalf. There are three ways for you to send in your proxy:

     o    Sign and mail the proxy voting card in the enclosed return envelope;

     o    Call the 800 number listed in your proxy voting  instructions  to vote
          by telephone; or

     o    Log on to the  Internet  at the web site  listed in your proxy  voting
          instructions and follow the instructions at that site.

     You may also vote in person at the Annual Meeting, even if you have already
sent in your proxy.

Q:   Who will count the votes?

A:   A representative of EquiServe, our transfer agent, will count the votes and
     act as the inspector of election.

Q:   What does it mean if I get more than one proxy card?

A:   If your shares are registered differently and in more than one account, you
     will receive more than one proxy card.  Follow the voting  instructions  on
     each proxy card to ensure that all of your shares are voted.

Q:   What vote is required to pass an item of business?

A:   A majority of the holders of our  outstanding  common stock must be present
     in person or  represented  by proxy to hold the meeting.  A majority of the
     votes cast at the meeting is required to elect any  director and to approve
     the adoption of the new stock option plan.

     Unless you indicate otherwise on your proxy card, the persons named as your
     proxies  will vote your  share(s)  for all of the nominees for director and
     for the adoption of the new stock option plan.

                                      -3-
<PAGE>

Q:   Can I revoke my proxy?

A:   Yes.  There are three ways for you to revoke  your proxy  before your proxy
     holder votes your shares:

     o    File a written revocation with Acxiom's Secretary before the meeting;

     o    Sign and deliver before the meeting a proxy bearing a later date; or

     o    Vote in person at the meeting.

                            PROPOSALS YOU MAY VOTE ON

1.   Election of Directors

     There are two nominees for election  this year.  Dr. Ann H. Die and Charles
     D. Morgan currently are members of the Acxiom Board of Directors with terms
     that expire at the meeting.

2.   Adoption of New Stock Option Plan

     The Board of  Directors is  proposing  the  adoption of the 2000  Associate
     Stock  Option  Plan.  The  purpose  of the  plan  is to  align  the  Acxiom
     associates'  interests with the  stockholders'  and  investors'  interests;
     motivate associates to achieve the highest level of performance; retain key
     associates by linking  executive  compensation to Acxiom  performance;  and
     attract the best candidates through competitive, growth-oriented plans.

     Your  Board  unanimously  recommends  a vote for  each of these  proposals.
     Detailed information on the Board of Directors,  including the nominees for
     election,  and the proposed  2000  Associate  Stock Option Plan is provided
     below.

     With respect to Proposal 1 - election of  directors - the enclosed  form of
proxy provides a method for you to (1) vote for both nominees together, (2) vote
only for one nominee while withholding  authority to vote for the other nominee,
or (3) withhold authority for both nominees. Please read the voting instructions
contained in the attached proxy for information on how to withhold authority for
either or both nominees. If you withhold authority for a nominee, your vote will
be treated as an abstention  and  accordingly  your shares will neither be voted
for nor against the  nominee,  but they will be counted for quorum  purposes.  A
majority of the votes cast at the meeting is required to elect any director.

     With  respect to  Proposal 2 - adoption  of a new stock  option  plan - the
enclosed  form of proxy  provides a method for you to (1) vote for the proposal,
(2) vote against the proposal,  or (3) abstain from voting. By abstaining,  your
shares will not be voted either for or against the proposal, but will be counted
for quorum  purposes.  While  there may be  instances  in which you will wish to
abstain,  the Board encourages you to vote your shares in your best judgment and
to participate in the voting process to the fullest extent possible.  Provided a
quorum is  present,  a majority  of the votes cast at the meeting is required to
approve the proposal to adopt the new stock option plan.

     Brokers  who hold shares in street name for  customers  who are  beneficial
owners of such shares are prohibited from giving a proxy to vote such customers'
shares on non-routine matters in the absence of specific  instructions from such
customers. This is commonly referred to as a "broker non-vote." Broker non-votes
will be treated in the same manner as abstentions for quorum and voting purposes
(i.e., counted for quorum purposes,  but neither being voted for nor against the
proposals and, therefore, having no effect on the outcome of the votes).

                                      -4-
<PAGE>

                    INFORMATION ABOUT THE BOARD OF DIRECTORS

     Dr. Ann H. Die and  Charles D. Morgan  currently  are members of the Acxiom
Board of Directors  with terms that expire at the meeting.  If elected,  Dr. Die
and Mr.  Morgan will serve with the other five Board  members:  Rodger S. Kline,
Stephen M. Patterson and James T. Womble,  whose terms expire at the 2001 Annual
Meeting,  and  William T.  Dillard  II,  Harry C.  Gambill  and Thomas F. (Mack)
McLarty,  III,  whose terms will expire at the 2002  Annual  Meeting.  Robert A.
Pritzker,  formerly a board member,  resigned in May 2000 due to other  business
commitments.  The Board has  elected  Stephen M.  Patterson  to fill the vacancy
created by Mr. Pritzker's resignation.

     Your  proxy  holder  will vote your  shares  for the  nominees  unless  you
instruct  otherwise.  If a nominee is unable to serve as a director,  your proxy
holder may vote for any  substitute  nominee  proposed  by the Board  unless you
withhold this  authority.  In the event of any  director's  resignation,  death,
disqualification or inability to serve, the Board will fill the vacancy.

Nominees For Director

     The Board nominates the following candidates.
                                                                        Director
       Name          Age            Business Experience                   Since

Dr. Ann H. Die       55  Dr. Die has served as President of Hendrix       1993
                         College in Conway, Arkansas since 1992.
                         She is a member of the Board of Directors
                         of the National Merit Scholarship Corporation,
                         the Foundation for Independent Higher Education,
                         Educational and Institutional Insurance
                         Administrators, and the American Council on
                         Education. She is also Chair of the National
                         Collegiate Athletic Association (NCAA) Division
                         III Presidents Council and is a member of the
                         NCAA Executive Committee. She is a member of
                         the Board of Visitors for Air University of the
                         U.S. Air Force and the Board of Directors of
                         the Arkansas Repertory Theatre. She is Past
                         Chair of the Board of Directors of the National
                         Association of Independent Colleges and
                         Universities. Prior to coming to Hendrix, she
                         served as Dean of the H. Sophie Newcomb
                         Memorial College and Associate Provost at
                         Tulane University. Dr. Die graduated summa cum
                         laude from Lamar University, earned a master's
                         degree from the University of Houston, and a
                         Ph.D. in Counseling Psychology from Texas A&M
                         University.

Charles D. Morgan    57  Mr. Morgan joined Acxiom in 1972.  He has been   1975
                         Chairman of the Board of Directors since 1975,
                         and serves as Acxiom's President (Company
                         Leader). He is also a director and Chairman of
                         the Board-elect of the Direct Marketing
                         Association. In addition, he serves as Chairman
                         of the Board of Hendrix College. He was employed
                         by IBM Corporation prior to joining Acxiom. Mr.
                         Morgan holds a mechanical engineering degree
                         from the University of Arkansas.

                                      -5-
<PAGE>


Other Directors
                                                                        Director
      Name           Age             Business Experience                  Since

William T. Dillard   55  Mr. Dillard has served since 1968 as a member    1988
II                       of the Dillard's, Inc. Board of Directors and
                         is Chief Executive Officer of Dillard's, Inc.
                         of Little Rock, Arkansas, a chain of
                         traditional department stores with 342 retail
                         outlets in 29 states. In addition to Dillard's,
                         Inc., Mr. Dillard is also a director of Barnes
                         & Noble, Inc. and Chase Bank of Texas, N.A. He
                         holds a master's degree in business
                         administration from Harvard University and a
                         bachelor's degree in the same field from the
                         University of Arkansas.

Harry C. Gambill     54  Mr. Gambill is a director and has held the       1992
                         positions of Chief Executive Officer and
                         President of Trans Union LLC, a company
                         engaged in the business of providing consumer
                         credit reporting services, since April 1992.
                         Mr. Gambill joined Trans Union in 1985 as
                         Vice President/General Manager of the Chicago
                         Division. In 1987 he was named Central Region
                         Vice President. In 1990 he was named President
                         of TransAction, and assumed the added title of
                         President of TransMark in 1991.  Mr. Gambill
                         is also a director of Associated Credit Bureaus
                         and the International Credit Association. He
                         holds degrees in business administration and
                         economics from Arkansas State University.

Rodger S. Kline      57  Mr. Kline joined Acxiom in 1973 and serves as    1975
                         Acxiom's Treasurer and Chief Operating Officer
                         (Operations Leader). Prior to joining Acxiom,
                         Mr. Kline was employed by IBM Corporation. He
                         holds an electrical engineering degree from
                         the University of Arkansas.

Thomas F. (Mack)     54  Mr. McLarty is Chairman of McLarty Automotive    1999
McLarty, III             Group, an Asbury Automotive partner, one of the
                         nation's leading automotive dealership groups.
                         He is also Vice-Chairman of Kissinger McLarty &
                         Associates in Washington, D.C. He is a board
                         member of Entergy Systems Companies, the
                         Financial Times Advisory Board of London,
                         England, the Americas Society of New York
                         City, the Inter-American Dialogue of Washington,
                         D.C., and the M.D. Anderson Cancer Center in
                         Houston. In 1983 he became chairman and chief
                         executive officer of Arkla, a Fortune 500
                         natural gas company. He was appointed by
                         President Bush to the National Petroleum
                         Council and the National Council on
                         Environmental Quality, and he was a member
                         of the St. Louis Federal Reserve Board from
                         1989 through 1992. Beginning in 1992, he served
                         President Clinton in several key positions:
                         Chief of Staff, Counselor to the President,
                         and Special Envoy for the Americas, with over
                         five years of service in the President's
                         Cabinet and on the National Economic Council.
                         He holds a degree in business administration
                         from the University of Arkansas.

                                      -6-
<PAGE>

Stephen M. Patterson 49  Mr. Patterson is the former President, CEO,      2000
                         and major shareholder of Leisure Arts, a
                         publishing and direct mail company. Leisure
                         Arts was acquired by Time Warner in 1992.
                         Since 1994, Mr. Patterson has been President
                         of Patterson Enterprises. Mr. Patterson served
                         on the Board of Directors of Worthen Bank and
                         its successor, Bank of America - Arkansas,
                         for 12 years. He also serves on the advisory
                         board of Craft.com. He currently is serving as
                         Vice Chairman of the Board of Trustees of
                         Hendrix College. Mr. Patterson has a bachelor
                         of arts degree from Hendrix College, an
                         electrical engineering degree from Columbia
                         University, and a masters of business
                         administration degree, also from Columbia
                         University.

James T. Womble      57  Mr. Womble joined Acxiom in 1974 and serves as   1975
                         one of Acxiom's four Division Leaders. Mr.
                         Womble is also a director of Sedona Corporation.
                         Prior to joining Acxiom, he was employed by
                         IBM Corporation. He holds a degree in civil
                         engineering from the University of Arkansas.

Board Meetings and Committees

     The Board  holds  quarterly  meetings  to review  significant  developments
affecting  Acxiom  and to act on matters  requiring  Board  approval.  The Board
currently  has four  standing  committees  to assist it in the  discharge of its
responsibilities. The committees are:

Audit Committee

     Reviews the reports of the  auditors and the Acxiom  financial  statements,
     and has the authority to investigate the financial and business  affairs of
     Acxiom.

     During the past fiscal  year,  outside  directors  Die,  Dillard,  Gambill,
     McLarty and Pritzker served on this Committee.  The current members of this
     Committee are directors Dillard, McLarty and Patterson.

Compensation Committee

     Administers  certain of Acxiom's  employee  benefit  plans and stock option
     plans, and approves the compensation paid to Acxiom's senior leaders.

     The members are Messrs. Dillard and McLarty.

Executive Committee

     Implements the policy  decisions of the Board and handles  routine  matters
     which have been delegated to the Executive Committee by the Board.

     The members are Messrs. Kline, Morgan and Womble.

Nominating Committee

     Makes  recommendations  to the Board  regarding  the selection of potential
     candidates for open director positions.

     The members are Messrs. Kline, McLarty and Morgan.

                                      -7-
<PAGE>

     During the past fiscal year, the Board met five times,  the Audit Committee
met two times,  and the  Compensation  Committee met four times.  The Nominating
Committee was initially  formed on May 24, 2000,  and has had no meetings  since
that date. Action pursuant to unanimous written consent in lieu of a meeting was
taken two times by the Board, five times by the Compensation Committee and forty
times by the Executive  Committee.  All of the incumbent  directors  attended at
least  three-fourths of the aggregate number of meetings of the Board and of the
committees  on which they served  during the past fiscal year except for Dr. Die
and Mr. Pritzker.

             INFORMATION ABOUT THE 2000 ASSOCIATE STOCK OPTION PLAN

Background

     On May 24, 2000,  the Board of Directors  approved,  subject to stockholder
approval,  the 2000  Associate  Stock  Option  Plan of Acxiom  Corporation.  The
purpose of the 2000  Option  Plan is to further  the growth and  development  of
Acxiom by  offering  certain  associates  options to  purchase  shares of common
stock. We believe that providing these  individuals with a proprietary  interest
in Acxiom's  business  and,  therefore,  a more direct  stake in its  continuing
welfare, will better align their interests with those of our stockholders.

     We are  seeking  stockholder  approval  of the 2000 Option Plan in order to
comply  with  Nasdaq  Stock  Market   requirements   and  to  ensure  that  plan
compensation will not be subject to the deduction limits under Section 162(m) of
the Internal Revenue Code. Section 162(m) generally prevents public corporations
from  deducting as a business  expense  that portion of the annual  compensation
paid to executive officers named in the Summary  Compensation Table that exceeds
$1,000,000.  However,  qualifying  performance-based  compensation  will  not be
subject to the deduction limit if certain  requirements  are met. In the case of
stock options, one such requirement is approval by stockholders.  Acxiom intends
to administer the 2000 Option Plan in order to comply with the performance-based
exemption under Section 162(m).

Description of the Option Plan

     The following summary is a brief but not  comprehensive  description of the
2000 Option  Plan.  A copy of the plan is attached  to this Proxy  Statement  as
Appendix A, and stockholders  should read the plan for the complete statement of
its provisions.

     Grant of Stock  Options.  Under  the 2000  Option  Plan,  Acxiom  may grant
incentive  stock  options and stock  options  that do not  qualify as  incentive
options  (non-qualified  stock options).  (See  discussion  below under "Federal
Income Tax  Treatment  of  Options.")  We will issue each  option  grant under a
separate grant document which will include the following terms:

     o    whether the option is an incentive option or a non-qualified option;

     o    the number of shares of stock which may be purchased  upon exercise of
          an option;

     o    the exercise price to be paid for the shares;

     o    the accepted form of payment for the shares purchased upon exercise;

     o    the required period of continuous service, if any, by the participant;
          and

     o    any other  conditions to be satisfied  before the option will vest and
          become exercisable.

     Shares Reserved for Issuance.  Acxiom has reserved  6,500,000 shares of its
common stock for issuance under the 2000 Option Plan. Any shares of Acxiom stock
subject to an option that are canceled or unexercised within the exercise period
will again be available  for issuance  under the Plan. In the event there is any
change in the number of shares of Acxiom  stock  subject to the 2000 Option Plan
resulting from a merger, consolidation, reorganization,  recapitalization, stock
dividend, stock split or similar occurrence,  then the number of shares reserved
for  issuance,  the number of shares for which options may be granted to any one
participant,  and the  number of shares  and the  price  per  share  subject  to
outstanding options will be proportionally adjusted.

                                      -8-
<PAGE>

     Acxiom  currently  has  outstanding  an Amended and Restated Key  Associate
Stock  Option Plan as well as a U.K.  Share  Option  Scheme,  both of which were
originally adopted in 1987. As of June 1, 2000, there were  approximately  7,600
shares of common stock  available for issuance under the U.S. Plan and no shares
under the U.K.  Plan.  Acxiom will continue to use the 1987 U.S. Plan for future
grants until all of the  available  shares are gone.  Acxiom  intends to use the
2000 Option Plan for all grants after that time.

     Administration.  The Acxiom  Board of Directors or a committee of the Board
comprised  solely of "outside"  directors will  administer the 2000 Option Plan.
The committee or the Board has full  authority and  discretion to administer the
2000 Option Plan, including the ability to determine:

     o    to whom (within the class of eligible  persons),  and when awards will
          be granted;

     o    whether to grant  incentive  options,  non-qualified  options or stock
          appreciation rights (described below);

     o    the number of shares of stock subject to each grant;

     o    the  duration  and  exercise  price of each grant,  provided  that the
          exercise  price is no less than the fair market  value of the stock on
          the date of grant;

     o    any restriction, limitation, procedure or deferral related to a grant;

     o    any  other  terms  and   conditions  of  the  grants,   including  any
          acceleration  or  forfeiture  of the options  upon the  occurrence  of
          certain events; and

     o    the  extent  to which  grants  will be made  and  operate  with  other
          benefits provided to associates.

The committee or the Board may establish any rules and  regulations it considers
necessary  to  administer  the  2000  Option  Plan.  All  determinations  of the
committee or the Board will be final and conclusive for all purposes.

     Eligible Participants.  Participation in the 2000 Option Plan is limited to
employees,  officers,  affiliates,  independent  contractors  and consultants of
Acxiom or any subsidiary or affiliated  company of Acxiom.  Any Acxiom executive
officer named in the Summary  Compensation  Table of Acxiom's then current proxy
statement  for any year is not  eligible  to  receive  more than  600,000  stock
options or stock appreciation rights in any three-year period.

     Exercise  Price.  The  committee or the Board will  determine  the exercise
price of all options  granted under the 2000 Option Plan.  The exercise price of
all options  granted under the plan may not be less than 100% of the fair market
value  of  Acxiom  common  stock  on the  date of the  grant.  In the case of an
incentive  option  granted to a  participant  owning  more than 10% of the total
combined voting power of all classes of Acxiom stock, the exercise price may not
be less than 110% of the fair market value of Acxiom common stock on the date of
the grant.  The aggregate  fair market value of Acxiom common stock with respect
to which  incentive  options are exercisable for the first time by a participant
during  any  calendar  year  (determined  at the date of grant)  may not  exceed
$100,000.

     As  described  in the Report of  Compensation  Committee on page 16 of this
Proxy Statement,  for the past seven years, Acxiom has routinely granted options
with exercise prices ranging from 25% to 100% above current fair market value as
part of its long term incentive  compensation program. By granting options which
are significantly under water at the time of grant, the recipients are motivated
to increase  shareholder  value,  and their interests are even more aligned with
those of all other shareholders.

     Option  Repricing.  Without the further  approval  of the  stockholders  of
Acxiom,  no outstanding stock option may be amended to reduce the exercise price
or canceled in  consideration  for an award having a lower exercise price.  This
will  not,  however,   prohibit  adjustments  related  to  stock  splits,  stock
dividends,  recapitalizations  and other changes in the  corporate  structure or
shares of Acxiom.

     Vesting.  Options  granted  under the 2000 Option Plan will vest and become
exercisable by a participant as determined by the committee or the Board, in its
sole discretion, as specified in each grant document.

                                      -9-
<PAGE>

     Exercise  Period.  The  duration of options  granted  under the 2000 Option
Plan, including the duration of options following a participant's termination of
employment,  death or  disability,  will be  determined  by the committee or the
Board in its sole  discretion.  Non-qualified  options  granted  under  the 2000
Option  Plan may not be  exercised  more than  fifteen  years  after the date of
grant, and incentive  options may not be exercised more than ten years after the
date of the grant, although each may be granted for a lesser duration. Incentive
options  granted to a  participant  owning  more than 10% of the total  combined
voting power of all classes of Acxiom stock may not be exercised  more than five
years from the date of grant.

     Payment for shares.  At the time of  exercise of an option,  a  participant
must pay the full  exercise  price of the option in cash, by check or electronic
funds  transfer.  Additionally,  if approved by the Board or  committee  (or its
authorized  designee),  a participant  may pay the exercise  price by one of the
following additional forms of payment:

     o    via "broker's cashless exercise" (i.e., through the sale of shares, by
          way of a broker,  acquired  upon  exercise of the option having a fair
          market  value  equal to the  exercise  price  pursuant  to  procedures
          approved by Acxiom);

     o    by delivering  previously-owned shares of Acxiom common stock owned by
          the participant for at least six months and having a fair market value
          equal to the exercise price;

     o    by authorizing  Acxiom to withhold a number of shares of Acxiom common
          stock otherwise issuable to the participant upon exercise of an option
          having a fair market value equal to the exercise price; or

     o    by any combination of the above.

     Stock  Appreciation  Rights.  Under the 2000 Option Plan,  Acxiom may grant
stock  appreciation  rights to  participants  who have been granted,  or who are
being granted options under the 2000 Option Plan or as a stand-alone award. When
exercised,  a stock  appreciation  right entitles the participant to receive (in
cash or shares of Acxiom  common stock as specified in the grant  document)  the
excess of (1) the fair  market  value of a share of Acxiom  common  stock on the
date of the  exercise  over (2) the price  specified  in the stock  appreciation
right.  If stock  appreciation  rights are  identified  with shares subject to a
stock  option,  then,  unless  otherwise  stated  in  the  grant  document,  the
participant's  associated stock appreciation  rights will become exercisable and
will terminate upon the same terms as the option.  Stock appreciation rights not
identified  with an option will become  exercisable  by a  participant  and will
terminate as determined by the committee or the Board,  in its sole  discretion,
as specified in each grant. The exercise price of any stock  appreciation  right
will equal (1) for any stock  appreciation right identified with a stock option,
the exercise price of the option, or (2) for any other stock appreciation right,
any price determined by the committee or the Board in its sole  discretion.  The
provisions  of the plan  regarding  administration  of options,  adjustments  to
grants upon certain  events (i.e.  reorganization  or merger),  transferability,
conditions  to exercise,  and  alteration,  termination  or waiver also apply to
stock appreciation rights.

     Amendment and Termination. The Board of Directors may amend the 2000 Option
Plan at any time as it deems advisable, and the Board or committee may amend the
terms of outstanding grants;  provided,  however, that, any amendment that would
impair the rights of a  participant  may not be made  without the  participant's
consent. To the extent necessary to comply with applicable laws and regulations,
including  federal tax laws and regulations of the Nasdaq Stock Market,  certain
amendments  to the  Plan  or any  outstanding  grant  will  require  shareholder
approval.  The 2000 Option Plan may be terminated  at any time by the Board.  No
termination,  however,  will  adversely  affect  the  terms  of any  outstanding
options.

     Merger or Sale of  Acxiom.  In  connection  with a "change of  control"  of
Acxiom (as defined by the  committee or Board in its  discretion,  but which may
include a merger or consolidation of Acxiom, a sale of all or substantially  all
of its assets,  the acquisition of a significant  percentage of the voting power
of Acxiom, or a similar occurrence),  the committee or Board may determine that:
(1)  outstanding  options are  immediately  exercisable,  and/or (2) outstanding
options  will  terminate  within a specified  number of days after notice to the
participant,  and the  participant  will  receive an amount of cash equal to the
excess  of  the  fair  market  value  of the  shares  immediately  prior  to the
occurrence of the change of control over the exercise price of the option.

                                      -10-
<PAGE>

     Transferability.  In general, options and stock appreciation rights granted
under the 2000 Option Plan will not be transferable by a participant  other than
by will or the laws of descent and distribution.  However,  stock options (other
than incentive options) and stock appreciation  rights may be transferred (1) by
gift or pursuant to a domestic  relations order to members of the  participant's
immediate family,  and (2) to certain  family-controlled  entities.  Grants made
under the 2000 Option Plan may provide  that any shares of Acxiom  common  stock
issued or  transferred  as a result  of the award  will be  subject  to  further
restrictions upon transfer.

     Federal  Income Tax  Treatment.  The following  summary of certain  federal
income  tax  consequences  of the  grant  and  exercise  of  options  and  stock
appreciation rights under the 2000 Option Plan is based on current U.S. laws and
regulations,  all of which are subject to change.  This summary does not attempt
to describe  all of the  possible  tax  consequences  that could result from the
acquisition, holding, exercise or disposition of an option or stock appreciation
right, or any of the underlying shares of common stock.

          Non-Qualified Stock Options.   There will be  no  federal  income  tax
consequences   to  either  the  participant  or  Acxiom  upon  the  grant  of  a
non-qualified   option.  Upon  the  exercise  of  a  non-qualified  option,  the
participant will recognize  ordinary  compensation  income in an amount equal to
the excess of the fair market  value of each share on the date of exercise  over
the option price,  and Acxiom generally will be entitled to a federal income tax
deduction in the same amount.

          Incentive  Stock  Options.    There  will  be no  federal  income  tax
consequences  to either the participant or Acxiom upon the grant of an incentive
option.  The participant will not have to recognize any income upon the exercise
of an incentive option, and Acxiom will not be allowed any deduction, as long as
the  participant  does not dispose of the shares  within two years from the date
the  incentive  option  was  granted or within one year from the date the shares
were  transferred  to the  participant.  Upon the sale of the  shares  after the
holding  period  requirement  is satisfied,  the  participant  will  recognize a
long-term  capital  gain (or loss)  measured  by the excess (or  deficit) of the
amount  realized  from the sale over the  exercise  price of the shares,  but no
deduction will be allowed to Acxiom. If a participant  disposes of shares before
the holding period is satisfied,  the participant will recognize ordinary income
in the year of the  disposition,  and Acxiom will be entitled to a corresponding
deduction, in an amount equal to the lesser of (1) the excess of the fair market
value of the  shares  on the date of  exercise  over the  exercise  price of the
shares,  or (2) the excess of the amount realized from the disposition  over the
exercise price of the shares. Where shares are sold before the holding period is
satisfied, the participant will also recognize a capital gain to the extent that
the amount  realized from the disposition of the shares exceeded the fair market
value of the shares on the date of exercise.

          Stock Appreciation Rights.  Upon the  grant of  a  stock  appreciation
right,  the  participant  recognizes  no taxable  income and Acxiom  receives no
deduction.  The  participant  recognizes  ordinary  income and Acxiom receives a
deduction  at the time of exercise  equal to the cash and fair  market  value of
Acxiom common stock payable upon exercise.


                                      -11-
<PAGE>


                                 STOCK OWNERSHIP

     The  following  tables show the  ownership of Acxiom  common stock by major
stockholders, directors and executive officers.

Ownership of Major Stockholders

     The following  table lists the persons known by Acxiom to be the beneficial
owners of 5% or more of Acxiom  common stock.  The  percentages  of  outstanding
shares listed below are calculated based upon 87,998,301 shares of Acxiom common
stock issued and outstanding as of May 1, 2000.
<TABLE>
<CAPTION>
                                          Number of Shares
                                          of Common Stock         Percent of
Name and Address of Beneficial Owner     Beneficially Owned   Outstanding Shares
<S>                                          <C>                     <C>
William Blair & Company  . . . . . . . . .   6,493,291<F1>           7.4%
    222 West Adams Street
    Chicago, IL  60606

Waddell & Reed Financial Inc.  . . . . . .   4,385,750<F1>           5.0%
Waddell & Reed Financial Services, Inc.
Waddell & Reed, Inc.
Waddell & Reed Investment Management Company
    P.O. Box 29217
    6300 Lamar Avenue
    Overland Park, KS  66202-4200

<FN>
<F1> Based on information  contained in a Schedule 13G filed with the Securities
     and Exchange Commission.
</FN>
</TABLE>

                                      -12-
<PAGE>


Holdings of Officers and Directors

     This table shows the amount of Acxiom  common  stock held by each  director
and the named executive  officers on May 1, 2000. It also shows the common stock
held by all of  Acxiom's  directors  and  executive  officers as a group on that
date.
<TABLE>
<CAPTION>
                                       Number of Shares
                                        of Common Stock          Percent of
Name of Beneficial Owner              Beneficially Owned     Outstanding Shares
<S>                                     <C>                         <C>
Dr. Ann H. Die  . . . . . . . . . . . .    12,655                     *
C. Alex Dietz   . . . . . . . . . . . .   492,106<F1>                 *
William T. Dillard II   . . . . . . . .    21,000                     *
Harry C. Gambill  . . . . . . . . . . .       400                     *
Rodger S. Kline   . . . . . . . . . . . 1,988,700<F2>               2.3%
Thomas F. (Mack) McLarty, III . . . . .     2,000                     *
Charles D. Morgan   . . . . . . . . . . 3,878,745<F3>               4.4%
Stephen M. Patterson  . . . . . . . . .    30,000                     *
James T. Womble   . . . . . . . . . . . 1,600,919<F4>               1.8%
Paul L. Zaffaroni   . . . . . . . . . .   379,720<F5>                 *
All directors, nominees and executive
  officers, as a group (13 persons) . . 8,659,573<F6>               9.8%

------------------------------------

*    Denotes less than 1%.
<FN>
<F1> Includes  2,598 shares held by Mr.  Dietz's wife and 291,817 shares subject
     to currently  exercisable options (40,857 of which are held by Mrs. Dietz),
     of which 291,469 are in the money.

<F2> Includes 273,044 shares subject to currently  exercisable options, of which
     272,230 are in the money.

<F3> Includes 451,748 shares subject to currently  exercisable options, of which
     450,566 are in the money.

<F4> Includes 269,263 shares subject to currently  exercisable options, of which
     268,685 are in the money.

<F5> Includes  304,860 shares subject to currently  exercisable  options and all
     are in the money.

<F6> Includes  1,786,232  shares subject to currently  exercisable  options,  of
     which 1,772,308 are in the money.
</FN>
</TABLE>

                                      -13-
<PAGE>


                             EXECUTIVE COMPENSATION

         This table shows the  compensation  during each of Acxiom's  last three
fiscal  years paid to Mr.  Morgan (the  Company  Leader) and the four other most
highly compensated  executive  officers based on compensation  earned during the
fiscal year ended March 31, 2000.

Summary Compensation Table

<TABLE>
<CAPTION>
                                                         Long Term
                               Annual Compensation      Compensation
                           ----------------------------  ----------
                                                                     Securities
Name and                                   Other Annual  Underlying   All Other
Principal            Year  Salary   Bonus  Compensation   Options   Compensation
Position                     ($)     ($)      ($)<F1>       (#)        ($)<F3>
-------------------  ----  -------  -----  ------------  ---------- ------------
<S>                  <C>   <C>       <C>     <C>          <C>          <C>
Charles D. Morgan    2000  595,000   ---           0      208,500Z<F2> 19,699
  Chairman of the    1999  485,000   ---     292,300        49,678     24,020
  Board and Company  1998  375,000   ---     267,857             0     14,813
  Leader

Rodger S. Kline      2000  394,000   ---           0       138,066<F2> 12,180
  Operations Leader  1999  322,000   ---     194,063        33,483     15,956
                     1998  250,000   ---     178,571             0      9,869

James T. Womble      2000  326,000   ---           0       114,237<F2> 10,797
  Division Leader    1999  264,000   ---     159,107        31,782     12,719
                     1998  202,000   ---     126,250             0      7,829

Paul L. Zaffaroni    2000  291,000   ---           0       101,972<F2>  9,542
  Division Leader    1999  242,000   ---     127,617         7,415     11,468
                     1998  193,000   ---     120,625             0      7,564

C. Alex Dietz        2000  291,000   ---           0       101,972<F2>  7,997
  Division Leader    1999  242,000   ---      70,898         1,483     11,445
                     1998  191,000   ---     119,375             0      7,328



--------------------------
<FN>
<F1> This amount represents the named  individuals'  at-risk pay for each fiscal
     year.  See  discussion  of  "At-Risk  Base  Pay"  below  under  "Report  of
     Compensation  Committee."  In October 1999,  each of the  executives  named
     below elected to receive stock options in lieu of cash at-risk payments for
     the 2000 fiscal year. See "Option Grants For Last Fiscal Year," footnote 2,
     below.

<F2> See footnotes to "Option Grants For Last Fiscal Year" below.

<F3> This  amount  represents  Acxiom's  contribution  on behalf  of each  named
     executive officer to Acxiom's 401(k) and supplemental  executive retirement
     plans.
</FN>
</TABLE>


                                      -14-
<PAGE>


Option Grants For Last Fiscal Year

     This table  contains  information  concerning  options to acquire shares of
Acxiom stock granted to the named executive officers.

Individual Grants
<TABLE>
<CAPTION>
                               Percent of
                                 Total
                    Number of   Options
                    Securities  Granted
                    underlying    to
                     Options   Employees  Exercise or               Grant Date
                     Granted   in Fiscal  Base Price  Expiration  Present Value
        Name           (#)        Year       ($/Sh)       Date       ($)(3)
<S>                  <C>          <C>        <C>       <C>          <C>
Charles D. Morgan .. 63,134<F1>   1.82       26.08      5/25/14     1,020,245
                     34,623<F1>   1.00       32.60      5/25/14       509,997
                     37,719<F1>   1.09       39.12      5/25/14       509,961
                     73,024<F2>   2.10       17.93     10/12/14       425,000
Rodger S. Kline .... 41,807<F1>   1.20       26.08      5/25/14       675,601
                     22,927<F1>    .66       32.60      5/25/14       337,715
                     24,977<F1>    .72       39.12      5/25/14       337,689
                     48,355<F2>   1.39       17.93     10/12/14       281,426
James T. Womble .... 34,591<F1>   1.00       26.08      5/25/14       558,991
                     18,970<F1>    .55       32.60      5/25/14       279,428
                     20,666<F1>    .59       39.12      5/25/14       279,404
                     40,010<F2>   1.15       17.93     10/12/14       232,858
Paul L. Zaffaroni .. 30,878<F1>    .89       26.08      5/25/14       498,988
                     16,933<F1>    .49       32.60      5/25/14       249,423
                     18,447<F1>    .53       39.12      5/25/14       249,403
                     35,714<F2>   1.03       17.93     10/12/14       207,855
C. Alex Dietz ...... 30,878<F1>    .89       26.08      5/25/14       498,988
                     16,933<F1>    .49       32.60      5/25/14       249,423
                     18,447<F1>    .53       39.12      5/25/14       249,403
                     35,714<F2>   1.03       17.93     10/12/14       207,855
<FN>
<F1> On May 26, 1999,  these  long-term  incentive  options were granted.  These
options  vest  incrementally  over six years.  One-half  of these  options  were
granted at the then current market price,  while  one-fourth were granted at 25%
premium over market, and the other one-fourth were granted at a 50% premium over
market. See discussion of "Long-Term Incentive Compensation" below under "Report
of Compensation  Committees."  These options are transferable only under certain
limited  circumstances to immediate family members and certain family controlled
entities.  The named  individuals  will not be eligible  for  another  long-term
incentive grant until 2002.

<F2> Options were granted on October 13, 1999 to the leadership  team, including
the named individuals, in lieu of all of their fiscal 2000 at-risk compensation.
The exercise  price was the fair market value of the  Company's  common stock on
the day of grant.  These options  became fully vested on May 18, 2000,  with the
exception of a portion of the options  granted to Mr.  Zaffaroni:  77.50% of his
options were fully vested on May 18, 2000,  and the  remaining  22.50% will vest
incrementally  over six years  from the date of  grant.  Options  granted  under
Acxiom's U.S.  stock option plan are  transferable  only under  certain  limited
circumstances  to  immediate  family  members  and  certain  family   controlled
entities.  Options  granted  under  Acxiom's  U.K.  stock  option  plan  are not
transferable.

<F3>The grant date present value was based on the Black-Scholes Option Valuation
Model, a widely recognized method of valuing options.  The following  underlying
assumptions  were used to derive the present  value of these  options:  expected
volatility of Acxiom's  common stock of 40.75% to 51.17%,  based upon the actual
monthly  volatility as represented by the standard  deviation in the stock price
variance for the two years prior to the grant date;  a risk-free  rate of return
of 5.52% to 5.76%,  based on the yield of the two year U.S. treasury notes as of
the grant date;  and exercise of the option two years after the grant date.  The


                                      -15-
<PAGE>

actual  value,  if any,  the named  individuals  may realize  will depend on the
excess of the stock  price  over the  exercise  price on the date the  option is
exercised;  consequently,  there is no assurance the value realized by the named
individuals will be at or near the value estimated by the  Black-Scholes  Option
Valuation Model.
</FN>
</TABLE>


Option Exercises and Fiscal Year End Option Values

     This table shows all stock options exercised by the named executives during
the fiscal year ended March 31,  2000,  and the number and value of options they
held at fiscal year end.

<TABLE>
<CAPTION>
                                          Number of
                                         Securities              Value of
                                         Underlying            Unexercised
                                         Unexercised           in-the-Money
                   Shares                  Options               Options
                  Acquired            at Fiscal Year-End    at Fiscal Year-End
                     on      Value           (#)                   ($)
                  Exercise  Realized   Exer-    Unexer-     Exer-       Unexer-
      Name           (#)       ($)    cisable   cisable    cisable      cisable

<S>                <C>      <C>       <C>       <C>       <C>          <C>
Charles D. Morgan       0         0   451,748   415,013   10,170,840   5,142,183
Rodger S. Kline    60,500   756,125   273,044   274,864    5,957,044   3,407,223
James T. Womble         0         0   269,263   232,604    6,037,009   2,958,098
Paul L. Zaffaroni  50,000   606,250   304,860   204,663    7,694,546   2,699,667
C. Alex Dietz      27,088   708,786   250,960   201,676    6,184,233   2,638,290

</TABLE>

Compensation of Directors

     Each outside director receives 1,000 shares of unregistered common stock as
an annual retainer fee. In addition, each outside director receives a $2,000 fee
for  each  meeting  he or she  attends.  Inside  directors  do not  receive  any
additional compensation for their service as directors.

Compensation Committee Interlocks and Insider Participation

     The members of the Compensation  Committee are Messrs. Dillard and McLarty.
No  compensation   committee  interlocks  exist  with  respect  to  the  Board's
Compensation  Committee,  nor do any present or past officers of Acxiom serve on
the Compensation Committee.

Report of Compensation Committee

     The Compensation Committee of the Board of Directors makes decisions on
the compensation of Acxiom's leadership team. The Compensation Committee members
are  non-employee,   outside  directors  pursuant  to  Securities  and  Exchange
Commission  rules and  applicable  Treasury  regulations.  Set forth  below is a
report submitted by William T. Dillard II and Thomas F. (Mack) McLarty,  III, in
their capacity as members of the Board's Compensation Committee,  addressing the
compensation policies for Acxiom's leadership team, for the individuals named in
the tables above, and for Mr. Morgan.

Compensation Policies

     Compensation for Acxiom's  leadership is based upon principles  intended to
align  leadership  compensation  with  business  strategy,   Acxiom  values  and
management initiatives. The plan is designed to:

     o    align the leaders'  interests  with the  stockholders'  and investors'
          interests;

     o    motivate the leaders to achieve the highest level of performance;

                                      -16-
<PAGE>


     o    retain  key  leaders  by  linking  executive  compensation  to  Acxiom
          performance;  and o attract the best candidates  through  competitive,
          growth-oriented plans.

     The resulting compensation strategy is targeted to provide an overall level
of  compensation  opportunity  that is  competitive  within the markets in which
Acxiom  competes,  as well as within a broader  group of companies of comparable
size and complexity.  Actual  compensation levels may eventually be greater than
or less than the average  competitive market levels,  based upon the achievement
of Acxiom, as well as upon individual  performance.  The Compensation  Committee
uses its discretion to set the parameters of the  leadership  compensation  plan
when external,  internal  and/or  individual  circumstances  warrant.  Increased
orientation of leadership compensation policies toward long-term performance has
been accompanied by increased utilization of objective performance criteria. See
"Components of Compensation" below.

     The Compensation  Committee also endorses the position that stock ownership
by  management  and  stock-based  performance   compensation   arrangements  are
beneficial  in  aligning  management's  and  stockholders'   interests  and  the
enhancement of  stockholder  value.  Thus,  the Committee has also  increasingly
utilized  these  elements in Acxiom's  compensation  program for its  leadership
team.

Components of Compensation

     Compensation paid to Acxiom's leaders in the last fiscal year, the separate
elements of which are discussed below,  consisted of the following:  not-at-risk
base pay, at-risk base pay, and long-term incentive  compensation  granted under
Acxiom's  stock option  plans.  The  compensation  plan  contains  five possible
compensation levels with base pay being established based on the 75th percentile
of market for senior leaders and the 50th percentile for all other leaders. This
provides  flexibility  in  establishing  appropriate  compensation  packages for
Acxiom's  leadership.  The plan provides for increasingly  large  percentages of
total  compensation  being weighted  towards at-risk pay and, to an even greater
degree,  toward  long-term  incentive   compensation  ("LTI").  The  higher  the
compensation level, the greater the overall percentage of at-risk and LTI. Under
the plan, the compensation  for Acxiom's senior leaders,  who participate in the
top two  levels of the  plan,  is as  follows:  not-at-risk  base pay  (35-40%);
at-risk base pay (25%); and LTI compensation (35-40%).

     Not-At-Risk  Base Pay - Base pay  levels  are  largely  determined  through
market  comparisons.   Actual  salaries  are  based  on  individual  performance
contributions  and  the use of  market  surveys  for  comparable  companies  and
positions.  Base salaries for Acxiom's  senior  leadership  were targeted in the
last fiscal year to represent 35-40% of total  compensation,  which includes the
annual at-risk base pay and LTI  compensation.  For other  corporate,  group and
business  unit level  leaders,  base  salaries  were targeted at 40-70% of total
compensation.

     At-Risk  Base Pay - The  at-risk  base pay for all of  Acxiom's  leaders is
funded after  Acxiom  achieves its  earnings  per share  target.  Attainment  of
targeted  at-risk base pay is largely  determined by using the EVA(R)  (Economic
Value Added) model.  (EVA is a registered  trademark of Stern Stewart & Co.) EVA
measures a Company's  performance by taking its after-tax  operating  profit and
subtracting the cost of capital.  In the past fiscal year,  at-risk base pay was
targeted to represent 25% of total  compensation for the senior  leadership team
and  15-25% for other  corporate,  group and  business  unit  leaders.  Acxiom's
diluted  earnings  per share  goal for the year was $1.00 per  share,  which was
achieved.

     Long-Term Incentive Compensation - The Committee's long-term incentive
compensation  plan is  composed  of awards of stock  options  designed  to align
long-range  interests between Acxiom's  leadership team and its stockholders and
to assist in the  retention  of key  people.  During the past fiscal  year,  the
long-term incentives were targeted to represent 35-40% of total compensation for
senior  leadership  and  15-35% for other  corporate,  group and  business  unit
leaders.  On May 26, 1999, senior leadership members were awarded the equivalent
of three years' worth of non-statutory stock options to induce them to adopt the
long-term view of  stockholders.  One-half of the options awarded were priced at
the then current market value,  one-fourth were priced at a 25% premium over the
then current  market value,  and the remaining  one-fourth  were priced at a 50%
premium over the then current market value.  Senior leadership  members will not
be eligible for new grants of LTI options until 2002.

                                      -17-
<PAGE>

     Under the Committee's current guidelines,  the terms of long-term incentive
non-statutory options are 15 years, and the exercise prices are: one-half at the
fair market value on the date of grant, one-fourth at a 25% premium over market,
and one-fourth at a 50% premium over market.  From 1993 - 1998, LTI options were
granted one-half at fair market value,  one-fourth at a 50% premium over market,
and one-fourth at a 100% premium over market. The LTI vesting period for options
granted in and after 1999 was  changed  from nine to six years,  with 20% of the
options  becoming vested on each of the second through the sixth  anniversaries.
These  changes  were made in order to make  Acxiom more  competitive  with other
companies in the information technology industry.

     Supplemental Executive Retirement Plan - All members of Acxiom's leadership
team are eligible to participate in the Supplemental  Executive  Retirement Plan
("SERP"),  which was adopted in fiscal 1996, by contributing up to 100% of their
pretax income into the plan.  Acxiom  matches at a rate of $.50 on the dollar up
to the first 6% of the leadership  team members'  combined  contributions  under
both the SERP and Acxiom's  401K  Retirement  Plan.  The Acxiom match is paid in
Acxiom common stock.

     Other  Compensation Plans - Acxiom maintains certain  broad-based  employee
benefit plans in which  leadership  team members are permitted to participate on
the same terms as non-leadership team associates who meet applicable eligibility
criteria,  subject  to  any  legal  limitations  on  the  amounts  that  may  be
contributed or the benefits that may be payable under the plans.

Mr. Morgan's Compensation

     In fiscal 2000,  Acxiom's revenue increased 28%, and net earnings increased
35%,  excluding  special  charges  from the prior  year,  a record  year in both
revenue and  earnings for Acxiom.  Diluted  earnings  per share  increased  28%,
excluding  special  charges  from the prior  year.  The return on  stockholders'
equity for fiscal  2000 was 19%.  In the prior  year,  Acxiom's  revenue and net
earnings, excluding special charges, increased 27% and 33%, respectively.

     Because of Acxiom's  performance and Mr. Morgan's  performance in the prior
year, Mr.  Morgan's  fiscal 2000 base pay was increased by 23% over fiscal 1999.
His base pay for fiscal 2001 was increased 18.5% over fiscal 2000. This increase
was due in part to the  success  of Acxiom in  fiscal  2000,  and in part as the
third of four  proposed  annual  increases  designed to make the salaries of Mr.
Morgan  (and  other  Acxiom  leaders)   competitive   with   comparable   market
compensation (i.e., within the 75th percentile of competitive  companies) by the
end of the four-year adjustment period.

     In fiscal 2000, the Company's  earnings per share results and the Company's
EVA attained were the primary basis for  determining the at-risk base pay earned
by Mr. Morgan. All of Mr. Morgan's fiscal 2000 at-risk payments were made in the
form of stock  options.  (See the  "Option  Grants For Last  Fiscal  Year" table
above.)  These 73,024  options were granted on October 13, 1999,  at an exercise
price of $17.93,  the market value on the date of grant, and became fully vested
as of May 18, 2000.

         On May 26, 1999,  Mr. Morgan was granted  135,477 stock options as part
of his long term incentive  compensation.  One-half of the options  awarded were
priced at the then current market value  ($26.08),  one-fourth  were priced at a
25% premium  over the then  current  market value  ($32.60),  and the  remaining
one-fourth  were  priced at a 50% premium  over the then  current  market  value
($39.12). Mr. Morgan will not be eligible for another grant of LTI options until
2002.

     All of the grants  described  above were intended to further  encourage Mr.
Morgan's  long-term  performance  while  aligning  his  interests  with those of
Acxiom's other  stockholders  with regard to the  performance of Acxiom's common
stock.

                                      -18-
<PAGE>

Section 162(m), "Limit on Deductibility of Compensation Expense"

     Section 162(m) of the Omnibus Budget  Reconciliation  Act of 1993 generally
prevents public  corporations  from deducting as a business expense that portion
of the compensation  paid to the named  individuals in the Summary  Compensation
Table that exceeds $1,000,000.  However,  this deduction limit does not apply to
"performance-based   compensation"   paid   pursuant   to  plans   approved   by
stockholders.  The Board has administered its compensation plans so as to comply
with  Section  162(m)  and  thereby  retain  the   deductibility   of  executive
compensation,   and  it  is  Acxiom's  intention  to  continue  to  monitor  its
compensation plans to comply with Section 162(m) in the future.

         William T. Dillard II           Thomas F. (Mack) McLarty, III


                             STOCK PERFORMANCE GRAPH

         The graph below  compares  for each of the last five  fiscal  years the
cumulative total return on Acxiom's common stock, the Nasdaq Stock Market - U.S.
Index,  and the Nasdaq Stock Market - Computer and Data  Processing  Index.  The
cumulative  total return on Acxiom's common stock assumes $100 invested on March
31, 1995 in Acxiom's common stock.

          The following table is submitted in lieu of the required graph:
<TABLE>
<CAPTION>
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
         AMONG ACXIOM CORPORATION, THE NASDAQ STOCK MARKET (U.S.) INDEX
                AND THE NASDAQ COMPUTER & DATA PROCESSING INDEX

        YEAR                          1995   1996   1997   1998   1999   2000
<S>                                   <C>    <C>    <C>    <C>    <C>    <C>
Acxiom Corporation                    $100   $143   $172   $306   $316   $397
NASDAQ - US Index                      100    136    151    229    309    575
NASDAQ - Computer & Data Processing    100    142    155    271    442    797

*    $100  INVESTED ON 03/31/95  IN STOCK OR INDEX - INCLUDING  REINVESTMENT  OF
     DIVIDENDS. FISCAL YEAR ENDING MARCH 31.

</TABLE>
                                      -19-
<PAGE>


                              CERTAIN TRANSACTIONS


     1.  Acxiom  entered  into an  agreement  to be a  corporate  sponsor  of RM
Promotions,  LLC in the 2000 NASCAR truck racing series. Rob Morgan, an employee
and majority  owner of RM  Promotions,  is the son of Company  Leader Charles D.
Morgan,  who has a minority interest in RM Promotions.  Under the agreement,  RM
Promotions  will  support  Acxiom  customers  and promote  Acxiom  products  and
services  at the  NASCAR  events.  RM  Promotions  will  also  assist  Acxiom in
providing  hospitality  facilities for Acxiom customers at selected events.  The
sponsorship  fee by  Acxiom  to RM  Promotions  in the  prior  fiscal  year  was
$500,000, and the fee to be paid in the current fiscal year is $1,500,000.

     2. Acxiom uses the  temporary  staffing  services of the national  staffing
firm, Norrell Staffing Services, Inc. for its strategic staffing and contingency
workforce needs. Susie P. Morgan, wife of Company Leader Charles D. Morgan, owns
the Little Rock,  Arkansas franchise of Norrell.  The total annual fees received
by Ms. Morgan's  franchise from Norrell,  based on payments to be made by Acxiom
to Norrell, were approximately $250,000 in fiscal 2000.

     3. Acxiom leases an aircraft from MorAir, Inc., a corporation controlled by
Charles D. Morgan, Acxiom's Company Leader, for approximately $80,000 per month,
plus  maintenance  and  insurance.  The term of this  aircraft  lease expires in
August,  2006. The terms of the lease have been found by the Board to be as good
or better than those  which could have been  obtained  from an  unrelated  third
party.

     4. In accordance  with a data center  management  agreement  dated July 27,
1992 between Acxiom and Trans Union LLC, Acxiom (through its subsidiary,  Acxiom
CDC, Inc.) acquired all of Trans Union's interest in its Chicago data center and
agreed to provide Trans Union with various data center management services.  The
term of the agreement  expires in 2005. In the past fiscal year, Acxiom received
approximately $80 million in revenue from Trans Union.

     As part of the 1992 agreement, Acxiom issued 1,920,000 shares of its common
stock to Trans  Union.  At the same time,  Acxiom also issued a warrant to Trans
Union to purchase up to 4,000,000 additional shares prior to August 31, 2000, at
exercise  prices ranging from $2.9125 per share to $3.5625 per share.  In August
1998,  Trans Union  exercised the warrant and acquired the 4,000,000  shares for
$3.0625 per share. In June 1999, Trans Union sold 400,000 of these shares in the
open market.

     In 1994,  Acxiom and Trans Union's parent company,  Marmon  Industrial LLC,
entered into a stock purchase  agreement  under which Marmon  Industrial  bought
2,000,000  shares of Acxiom  stock for $5.98 per  share.  In 1997,  Trans  Union
transferred its original  1,920,000  shares  (together with an additional  1,000
shares it had previously acquired from Mr. Gambill) to the Pritzker  Foundation,
a private  foundation.  At the same  time,  Marmon  Industrial  transferred  its
2,000,000  shares  to the  Pritzker  Foundation.  In  July  1999,  the  Pritzker
Foundation  sold all of these  shares in an  underwritten  public  offering.  In
December,  Trans Union transferred the remaining  3,603,000 of its Acxiom shares
to Marmon  Holdings,  Inc. In March 2000,  Harry C.  Gambill  transferred  1,000
shares of Acxiom stock,  which  represented his annual director's  retainer,  to
Marmon  Holdings.  On May 12, 2000,  Marmon sold all of its 3,604,000  shares to
another  investor in a private  transaction.  Consequently,  neither  Marmon nor
Trans Union currently own any Acxiom stock.

     In a 1992 letter agreement,  Acxiom agreed to use its best efforts to cause
one  person  designated  by  Trans  Union to be  elected  to  Acxiom's  Board of
Directors.  Trans Union designated its CEO and President,  Harry C. Gambill, who
was appointed to fill a vacancy on the Board in November 1992 and was elected at
the 1993 Annual  Meeting of  Stockholders  to serve a  three-year  term.  He was
elected  to serve  additional  three-year  terms  at the  1996  and 1999  Annual
Meetings.  Under a second letter agreement,  executed in 1994 in connection with
an amendment to the 1992 agreement which continued the term through 2002, Acxiom
agreed to use its best efforts to cause two people  designated by Trans Union to
be elected to Acxiom's  Board of Directors.  In addition to Mr.  Gambill,  Trans
Union designated  Robert A. Pritzker,  an executive officer of Marmon Industrial
Corporation,  who was  appointed  to fill a newly  created  position on Acxiom's
Board of  Directors  on October 26,  1994.  Mr.  Pritzker was elected to serve a
three-year  term at the 1995 Annual Meeting of  Shareholders.  He was elected to

                                      -20-
<PAGE>

serve a second  three-year term at the 1998 Annual Meeting.  As noted above, Mr.
Pritzker  resigned  from the Board in May,  2000,  to  attend to other  business
obligations. While these undertakings by Acxiom are in effect until 2005, Acxiom
has been  notified  that Trans Union will not  designate  another  individual to
serve as director at the present time.

                      SECTION 16(a) REPORTING DELINQUENCIES

     Section  16(a) of the  Securities  Exchange Act of 1934  requires  Acxiom's
executive officers,  directors,  and persons who own more than ten percent (10%)
of Acxiom's stock to file reports of ownership and changes in ownership with the
Securities  and  Exchange  Commission.  These  reports  are also  filed with the
National  Association  of  Securities  Dealers,  Inc.  A copy of each  report is
furnished to Acxiom.

     SEC regulations require Acxiom to identify anyone who filed a required
report late during the most recent  fiscal  year.  Based solely on our review of
reports  furnished to us and the written  representations  that no other reports
were  required  during the fiscal year ended March 31, 2000, we believe that all
Section 16(a) filing requirements were met.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     KPMG  LLP  has  been  selected  as  Acxiom's  independent  accountants  and
auditors. KPMG LLP has held this position since Acxiom went public in 1983. They
will have the opportunity to make a statement at the 2000 Annual Meeting if they
desire to do so and to respond to appropriate questions.

                       SUBMISSION OF STOCKHOLDER PROPOSALS

     If you want to present a proposal  at the 2001 Annual  Meeting,  you should
send the proposal to Catherine L. Hughes, Acxiom Corporation, 1 Information Way,
Little Rock, Arkansas 72202.

     Acxiom's bylaws contain an advance notice provision which provides that any
matter may not be brought by a stockholder before Acxiom's annual meeting unless
the proposal is  delivered  in writing to the  Secretary of Acxiom no later than
120 days  prior to the  anniversary  date of the  immediately  preceding  annual
meeting.  Accordingly, for any stockholder proposal to be considered at the 2000
Annual Meeting it must be submitted no later than April 12, 2001.

     Additionally, for a stockholder proposal to be included in the Acxiom proxy
statement  and form of proxy for the 2001 Annual  Meeting,  the proposal must be
received  on or before  February  21, 2001 and must  otherwise  comply with Rule
14a-8 of the Securities Exchange Act of 1934.

                            EXPENSES OF SOLICITATION

     Acxiom will bear the expense of preparing  and mailing the proxy  materials
and may use regular employees and associates,  without additional  compensation,
to request,  by telephone or  otherwise,  the return of proxies or attendance at
the Annual  Meeting.  Arrangements  will also be made with  brokerage  firms and
other custodians,  nominees and fiduciaries to forward solicitation materials to
the  beneficial  owners of  shares of common  stock,  and  Acxiom  will  provide
reimbursement  for  reasonable   out-of-pocket  expenses  incurred  by  them  in
connection with the forwarding of such materials. In the event the management of
Acxiom deems it advisable, Acxiom may also engage the services of an independent
proxy solicitation firm to aid in the solicitation of proxies.  The fees paid by
Acxiom, in the event of such an engagement, likely would not exceed $25,000.

                                      -21-
<PAGE>


                        ADDITIONAL INFORMATION AVAILABLE

     Acxiom will  furnish,  without  charge,  a copy of our most  recent  Annual
Report on Form 10-K,  as filed with the United  States  Securities  and Exchange
Commission,  including  any financial  statements  and  schedules.  Your written
request should be sent to Catherine L. Hughes, Acxiom Corporation, 1 Information
Way, Little Rock, Arkansas 72202.

                                  OTHER MATTERS

     The Board does not intend to present any items of business other than those
stated in the Notice of Annual  Meeting of  Stockholders.  If other  matters are
properly brought before the meeting, the persons named in the accompanying proxy
will vote the shares  represented by it in accordance  with their best judgment.
Discretionary authority to vote on other matters is included in the Proxy.


                                       By Order of the Board of Directors



                                               Catherine L. Hughes
                                                    Secretary

Little Rock, Arkansas
June 22, 2000

                                      -22-
<PAGE>

                                   Appendix A


                        2000 ASSOCIATE STOCK OPTION PLAN
                                       OF
                               ACXIOM CORPORATION

     1.  Establishment  and  Purpose.  The purpose of the 2000  Associate  Stock
Option  Plan of Acxiom  Corporation  (the  "Plan") is to further  the growth and
development  of Acxiom  Corporation  (the  "Company")  and any of its present or
future  Subsidiaries and Affiliated  Companies (as defined below) by granting to
certain  Associates  (as defined  below) of the Company  and any  Subsidiary  or
Affiliated Company options to purchase shares of Common Stock (as defined below)
of the Company,  thereby offering such Associates a proprietary  interest in the
Company's  business  and a more  direct  stake in its  continuing  welfare,  and
aligning their interests with those of the Company's shareholders.  This Plan is
also  intended  to assist  the  Company in  attracting  and  retaining  talented
Associates,  who are  vital to the  continued  development  and  success  of the
Company.

     2.  Definitions.  The following  capitalized  terms, when used in the Plan,
will have the following meanings:

          (a) "Act" means the Securities Exchange Act of 1934, as amended and in
     effect from time to time.

          (b)  "Affiliated  Company" means any  corporation,  limited  liability
     company, partnership, limited liability partnership, joint venture or other
     entity in which the  Company or any of its  Subsidiaries  has an  ownership
     interest.

          (c)  "Associate"  means any employee,  officer  (whether or not also a
     director), affiliate,  independent contractor or consultant of the Company,
     a Subsidiary or an  Affiliated  Company who renders those types of services
     which tend to contribute to the success of the Company, its Subsidiaries or
     its  Affiliated  Companies,  or which  may  reasonably  be  anticipated  to
     contribute to the future success of the Company,  its  Subsidiaries  or its
     Affiliated Companies.

          (d) "Board" shall mean the Board of Directors of the Company.

          (e) "Code" means the Internal  Revenue Code of 1986, as amended and in
     effect from time to time.

          (f) "Common  Stock" means the common stock,  par value $.10 per share,
     of the Company or any security  into which such common stock may be changed
     by reason of any  transaction  or event of the type described in Section 18
     of the Plan.

          (g)  "Committee"  means a  committee  of the Board  whose  members are
     appointed  by the  Board  from  time to  time.  All of the  members  of the
     Committee,  which may not be less than two,  are  intended  at all times to
     qualify as "outside  directors" within the meaning of Section 162(m) of the
     Code  and  "Non-Employee  Directors"  within  the  meaning  of Rule  16b-3;
     provided,  however,  that the failure of a member of such  Committee  to so
     qualify shall not be deemed to invalidate  any Stock Option granted by such
     Committee.

          (h) "Date of Grant" means the date  specified by the  Committee or the
     Board,  as  applicable,  on  which  a  grant  of  Stock  Options  or  Stock
     Appreciation Rights will become effective.

          (i) "Exercise  Price" means the purchase  price per share payable upon
     exercise of a Stock Option.


<PAGE>

          (j) "Fair Market Value" means, as of any applicable determination date
     or for any applicable  determination  period,  the fair market value of the
     Common Stock as determined by the Committee or Board.

          (k) "Grant Documents" means any written agreement, memorandum or other
     document or  instrument,  authorized by the Committee or Board,  evidencing
     the terms and  conditions  of a Stock  Option or Stock  Appreciation  Right
     grant under the Plan.

          (l) "Incentive  Stock Option" means a Stock Option  intended to be and
     designated as an "Incentive Stock Option" within the meaning of Section 422
     of the Code.

          (m) "Legal  Requirements"  mean any laws, or any rules or  regulations
     issued or promulgated by the Internal  Revenue Service  (including  Section
     422 of the Code),  the  Securities  and Exchange  Commission,  the National
     Association of Securities Dealers, Inc., The Nasdaq, Inc.'s National Market
     (or any other  stock  exchange  upon which the  Common  Stock is listed for
     trading),  or any other  governmental or  quasi-governmental  agency having
     jurisdiction over the Company, the Common Stock or the Plan.

          (n) "Non-Qualified Stock Option" means any Stock Option that is not an
     Incentive Stock Option.

          (o)  "Participant"  means a person who is selected by the Committee or
     the Board,  as  applicable,  to receive Stock Option or Stock  Appreciation
     Right grants under the Plan and who is at that time an Associate.

          (p) "Rule 16b-3" means Rule 16b-3 under Section 16 of the Act, as such
     Rule is in effect from time to time.

          (q) "Stock  Appreciation  Right" means the right  pursuant to an award
     granted under Section 12 of the Plan, to surrender to the Company all (or a
     portion) of such right and, if  applicable,  a related  Stock  Option,  and
     receive cash or shares of Common Stock in accordance with the provisions of
     Section 12.

          (r) "Stock Option" means the right to purchase a share of Common Stock
     upon exercise of an option granted pursuant to Section 4 of the Plan.

          (s) "Strike  Price"  shall have the meaning set forth for such term in
     Section 12(b) of the Plan.

          (t) "Subsidiary"  means any corporation,  limited  liability  company,
     partnership,  limited liability partnership,  joint venture or other entity
     in which the Company owns or  controls,  directly or  indirectly,  not less
     than 50% of the total combined voting power or equity interests represented
     by all  classes  of stock  issued by such  corporation,  limited  liability
     company, partnership, limited liability partnership, joint venture or other
     entity.

     3.   Administration.  The Plan shall be administered  by the Committee  and
the  Board.  Each of the  Committee  or the  Board  has the full  authority  and
discretion to administer  the Plan,  and to take any action that is necessary or
advisable in connection with the  administration of the Plan including,  without
limitation, the authority and discretion to:

          (a) select the Associates  eligible to become  Participants  under the
     Plan;

          (b)  determine  whether and to what extent  Incentive  Stock  Options,
     Non-Qualified  Stock Options or Stock Appreciation Rights are to be granted
     hereunder to one or more Associates;

          (c)  determine  the number of shares of Common  Stock to be covered by
     each such grant;

                                      -2-
<PAGE>

          (d)  determine the terms and  conditions,  not  inconsistent  with the
     terms of the Plan, of any grant hereunder  (including,  but not limited to,
     the  Exercise  Price  or  Strike  Price  and any  restriction,  limitation,
     procedure,  or deferral  related  thereto,  or any vesting  acceleration or
     waiver of forfeiture restrictions regarding any Stock Option, or the shares
     of stock relating thereto,  or any Stock Appreciation  Right, based in each
     case on such  guidelines  and  factors  as the  Committee  or  Board  shall
     determine  from  time to time in its sole  discretion);  and

          (e)  determine  whether,  to what extent and under what  circumstances
     grants under the Plan are to be made and operate, whether on a tandem basis
     or otherwise,  with other grants or awards  (whether  equity or cash based)
     made by the Company under or outside of the Plan.

     Each of the  Committee  and the Board  shall have the  authority  to adopt,
alter and repeal such rules,  guidelines and practices  governing the Plan as it
shall from time to time deem advisable;  to interpret the terms and provision of
the Plan and any Stock Option or Stock Appreciation Right grant issued under the
Plan (and any Grant Documents relating thereto);  and to otherwise supervise the
administration of the Plan.

     Each of the  Committee  and the  Board  shall  also have the  authority  to
provide, in its discretion, for the recision, forfeiture,  cancellation or other
restriction  of any Stock Option or Stock  Appreciation  Right granted under the
Plan,  or for  the  forfeiture,  recision  or  repayment  to the  Company  by an
Associate or former Associate of any profits or gains related to the exercise of
any  Stock  Option  or Stock  Appreciation  Right  granted  hereunder,  or other
limitations,  upon the  occurrence  of such  prescribed  events  and under  such
circumstances  as the Committee or the Board shall deem necessary and reasonable
for the benefit of the Company.

     All  decisions  made  by  the  Committee  and  the  Board  pursuant  to the
provisions  of the  Plan  shall  be  made in the  Committee's  or  Board's  sole
discretion  and shall be final and binding on all persons  including the Company
and any Participant.  No member of the Committee or Board will be liable for any
such action or determination made in good faith.

     Notwithstanding  any provision of the Plan to the  contrary,  the Committee
will have the exclusive authority and discretion to administer or otherwise take
any action required or permitted to be taken under the provisions of Sections 4,
6, 7, 8, 10, 11,  12, 17 or 18 hereof  with  respect  to Stock  Options or Stock
Appreciation  Rights granted under the Plan that are intended to comply with the
requirements of Section 162(m) of the Code.

     4. Grant of Stock Options. The Committee or the Board may from time to time
authorize  grants  of Stock  Options  to any  Participant  upon  such  terms and
conditions  as the  Committee  or Board may  determine  in  accordance  with the
provisions set forth in this Plan. Each grant will specify,  among other things,
the number of shares of Common Stock to which it pertains;  the Exercise  Price,
the form of payment to be made by the Participant for the shares  purchased upon
exercise  of the Stock  Option and the  required  period or periods  (if any) of
continuous  service by the  Participant  with the Company,  a  Subsidiary  or an
Affiliated  Company and/or any other conditions to be satisfied before the Stock
Options or installments thereof will vest and become exercisable.  Stock Options
granted  under the Plan may be either  Non-Qualified  Stock Options or Incentive
Stock Options. The Committee or Board, at the time each Stock Option is granted,
shall  designate  such  option  as  either a  Non-Qualified  Stock  Option or an
Incentive Stock Option.

     Notwithstanding  any provision of the Plan to the  contrary,  the aggregate
Fair Market Value (as  determined on the Date of Grant) of the Common Stock with
respect to which  Incentive  Stock Options granted are exercisable for the first
time by any Participant during any calendar year (under all plans of the Company
and its  Subsidiaries)  shall not exceed the maximum amount specified by Section
422 of the Code, as amended from time to time (currently $100,000).

     Each  Stock  Option  granted  under  this Plan will be  evidenced  by Grant
Documents  delivered  to the  Participant  containing  such  further  terms  and
provisions,  consistent  with the Plan, as the Committee or Board may approve in
its discretion.

                                      -3-
<PAGE>

     5. Shares  Subject to the Plan.  The total number of shares of Common Stock
which may be issued  pursuant  to the Plan  shall  not  exceed in the  aggregate
6,500,000  shares.  Such shares may consist,  in whole or in part, of authorized
and unissued shares or treasury  shares,  as determined in the discretion of the
Committee  or Board.  Any  shares of Common  Stock  which are  subject  to Stock
Options that are terminated unexercised, forfeited or surrendered or that expire
for any reason will again be available for issuance  under the Plan.  The shares
of Common  Stock  available  for  issuance  under the Plan  will be  subject  to
adjustment as provided in Section 18 below.

     6. Eligible Participants. All Associates shall be eligible to receive Stock
Options  and  thereby  become  Participants  in the  Plan,  regardless  of  such
Associate's  prior  participation  in the Plan or any other  benefit plan of the
Company.  No executive  officer named in the Summary  Compensation  Table of the
Company's then current Proxy Statement shall be eligible to receive in excess of
600,000 Stock Options or Stock Appreciation  Rights in any three-year period.

     7. Exercise Price.

          (a) The  Exercise  Price for each  share of Common  Stock  purchasable
     under any Stock Option shall be not less than 100% of the Fair Market Value
     per share on the Date of Grant as the Committee or Board shall specify. All
     such  Exercise  Prices  shall be subject to  adjustment  as provided for in
     Section 18 hereof.

          (b) If any  Participant  to whom an  Incentive  Stock  Option is to be
     granted  under  the  Plan is on the Date of Grant  the  owner of stock  (as
     determined  under Section 425(d) of the Code)  possessing  more than 10% of
     the total  combined  voting power of all classes of stock of the Company or
     any one of its  Subsidiaries  or Affiliated  Companies,  then the following
     special  provisions  shall be  applicable  to any  Incentive  Stock Options
     granted to such individual:

               (i) The Exercise  Price per share of Common Stock subject to such
          Incentive  Stock Option shall not be less than 110% of the Fair Market
          Value of one share of Common Stock on the Date of Grant; and

               (ii) The  Incentive  Stock Option shall not have a term in excess
          of five (5) years from the Date of Grant.

     8. Exercise Period. Subject to Section 18 hereof, the period during which a
Stock Option shall vest and become  exercisable by a Participant  (or his or her
representative(s)  or  transferee(s))  whether  during  or after  employment  or
following death,  retirement or disability (the "Exercise Period") shall be such
period of time as may be  designated  by the  Committee or Board as set forth in
the applicable Grant Documents executed in connection with such Stock Option. If
the Committee or Board provides,  in its sole discretion,  that any Stock Option
is  exercisable  only in  installments,  the  Committee  or Board  may  waive or
accelerate such installment exercise provisions at any time at or after grant in
whole or in part,  based  upon such  factors  as the  Committee  or Board  shall
determine, in its sole discretion.

     The maximum  duration of any Incentive  Stock Option granted under the Plan
shall be ten (10)  years  from the Date of Grant  (and no such  Incentive  Stock
Option shall be  exercisable  after the  expiration  of such (10) year  period),
although  such  options may be granted for a lesser  duration.  The  duration of
Non-Qualified  Stock  Options  shall be for such  period  as  determined  by the
Committee or Board in its sole discretion.

     9. Exercise of Option.  Subject to Section 18 hereof, a Stock Option may be
exercised by a Participant at any time and from time to time during the Exercise
Period by giving written  notice of such exercise to the Company  specifying the
number of shares of Common  Stock to be purchased  by  Participant.  Such notice
shall be accompanied by payment of the Exercise Price in accordance with Section
10 below.

     10.  Payment  for Shares.  Full  payment of the  Exercise  Price for shares
purchased  upon exercise of a Stock Option,  together with the amount of any tax
or excise due in respect  of the sale and issue  thereof,  may be made in one of
the following forms of payment:

          (a) Cash, by check or electronic funds transfer;

          (b) Pursuant to procedures  approved by the Company,  through the sale
     (or margin) of shares of Common Stock  acquired  upon exercise of the Stock
     Option through a  broker-dealer  to whom the  Participant  has submitted an

                                      -4-
<PAGE>

     irrevocable  notice of exercise  and  irrevocable  instructions  to deliver
     promptly to the Company the amount of sale (or if  applicable  margin loan)
     proceeds  sufficient  to pay for the  Exercise  Price,  together  with,  if
     requested by the Company,  the amount of federal,  state,  local or foreign
     withholding  taxes  payable by reason of such  exercise;

          (c) By  delivering  previously-owned  shares of the  Company's  Common
     Stock owned by the Participant for a period of at least six months having a
     Fair Market Value on the date upon which the  Participant  exercises his or
     her  Stock  Option  equal  to  the  Exercise  Price,  or  by  delivering  a
     combination  of cash and  shares of  Common  Stock  equal to the  aggregate
     Exercise  Price;

          (d) By  authorizing  the  Company  to  withhold  a number of shares of
     Common Stock otherwise issuable to the Participant upon exercise of a Stock
     Option  having an  aggregate  Fair Market  Value on the date upon which the
     Participant  exercises  his or her  Stock  Option  equal  to the  aggregate
     Exercise  Price;  or

          (e) By any combination of the foregoing;

provided however,  that the payment methods described in clauses (c), (d) or (e)
immediately  above shall not be available to a Participant (i) without the prior
consent of either the Committee or Board, or its authorized designee(s) and (ii)
if at any time that the  Company is  prohibited  from  purchasing  or  acquiring
shares  of Common  Stock  under  applicable  law.  The  Committee  may  permit a
Participant  to defer the  issuance  of any  shares,  subject  to such rules and
procedures as it may establish.

     The Company will issue no certificates for shares until full payment of the
Exercise Price has been made, and a Participant shall have none of the rights of
a shareholder  until  certificates for the shares purchased are issued to him or
her; provided however,  that for purposes of this Section 10, full payment shall
be  deemed  to be  received  by the  Company  upon  evidence  of  delivery  to a
broker-dealer  of  the  irrevocable  instructions  contemplated  by  clause  (b)
immediately above.

     11. Withholding  Taxes. The Company may require a Participant  exercising a
Non-Qualified  Stock Option or Stock  Appreciation  Right  granted  hereunder to
reimburse the Company (or the entity which employs such  Participant)  for taxes
required by any government to be withheld or otherwise deducted and paid by such
corporation  in  respect  of  the  issuance  of  the  shares.  Such  withholding
requirements may be satisfied by any one of the following methods:

          (a) A  Participant  may deliver cash in an amount which would  satisfy
     the withholding requirement;

          (b) A Participant may deliver  previously-owned shares of Common Stock
     (based  upon  the Fair  Market  Value  of the  Common  Stock on the date of
     exercise) in an amount which would satisfy the withholding requirement;  or

          (c) With the prior  consent of either the  Committee or Board,  or its
     authorized  designee,  a  Participant  may request that the Company (or the
     entity which employs such  Participant)  withhold from the number of shares
     otherwise  issuable to the Participant upon exercise of a Stock Option such
     number of shares  (based upon the Fair Market  Value of the Common Stock on
     the  date  of  exercise)  as  is  necessary  to  satisfy  the   withholding
     requirement.

     12. Stock Appreciation Rights.

          (a) When  granted,  Stock  Appreciation  Rights  may,  but need not be
     identified with a specific Stock Option (including any Stock Option granted
     on or  before  the Date of Grant of the  Stock  Appreciation  Rights)  in a
     number equal to or different from the number of Stock  Appreciation  Rights
     so granted. If Stock Appreciation Rights are identified with shares subject
     to a Stock Option,  then, unless otherwise provided in the applicable Grant
     Document,  the  Participant's  associated Stock  Appreciation  Rights shall
     terminate upon the expiration,  termination,  forfeiture or cancellation of
     such Stock Option or the exercise of such Stock Option.

                                      -5-
<PAGE>

          (b) The "Strike Price" of any Stock  Appreciation  Right shall (i) for
     any Stock Appreciation Right that is identified with a Stock Option,  equal
     the  Exercise  Price of such  Stock  Option,  or (ii) for any  other  Stock
     Appreciation  Right,  be not less than 100% of the Fair  Market  Value of a
     share of Common Stock on the Date of Grant as the  Committee or Board shall
     specify.

          (c) Subject to Section 18 hereof,  (i) each Stock  Appreciation  Right
     which is  identified  with any Stock  Option  grant  shall  vest and become
     exercisable by a Participant as and to extent that the related Stock Option
     which respect to which such Stock  Appreciation  Right is identified may be
     exercised  and (ii) each  other  Stock  Appreciation  Right  shall vest and
     become exercisable by a Participant,  whether during or after employment or
     following death, retirement or disability,  at such time or times as may be
     designated by the Committee or Board as set forth in the  applicable  Grant
     Documents  executed in connection with such Stock  Appreciation  Right.

          (d)  Subject to Section 18 hereof,  Stock  Appreciation  Rights may be
     exercised by a Participant  by delivery to the Company of written notice of
     intent to exercise a specific number of Stock Appreciation  Rights.  Unless
     otherwise provided in the applicable Grant Documents, the exercise of Stock
     Appreciation  Rights  which are  identified  with  shares  of Common  Stock
     subject to a Stock Option shall result in the cancellation or forfeiture of
     such Stock Option to the extent of such exercise of such Stock Appreciation
     Right.

          (e) The benefit to the Participant for each Stock  Appreciation  Right
     exercised  shall be equal to (i) the Fair Market Value of a share of Common
     Stock on the date of such  exercise,  minus (ii) the  Strike  Price of such
     Stock  Appreciation  Right.  Such benefit shall be payable in cash,  except
     that the  Committee  or Board  may  provide  in the  Grant  Documents  that
     benefits may be paid wholly or partly in shares of Common Stock.

     13. Loans or Guarantee of Loans.  The Committee or Board, or its authorized
designee(s),  may  authorize  the  extension of a loan to a  Participant  by the
Company (or the  guarantee  by the Company of a loan  obtained by a  Participant
from a third party) in order to assist a Participant  to exercise a Stock Option
granted  under the Plan.  The terms of any loans or  guarantees,  including  the
interest rate and terms of repayment,  will be subject to the  discretion of the
Committee or Board, or its authorized  designee(s).  Loans and guarantees may be
granted without security,  the maximum credit available being the Exercise Price
of the Stock Option sought to be exercised plus any federal and state income tax
liability incurred upon exercise of the Stock Option.

     14. Transferability.

          (a)  Incentive  Stock  Options  granted  under  this Plan shall not be
     transferred by a Participant,  except by will or by the laws of descent and
     distribution.

          (b) Non-Qualified Stock Options and Stock Appreciation Rights (subject
     to the  limitations  in paragraph (c) below)  granted under the Plan may be
     transferred  by a  Participant  to: (i) the  Participant's  family  members
     (whether  related by blood,  marriage,  or adoption and  including a former
     spouse);  (ii) trust(s) in which the  Participant's  family  members have a
     greater than 50% beneficial interest;  and (iii) family partnerships and/or
     family limited liability  companies which are controlled by the Participant
     or the  Participant's  family  members,  such transfers  being permitted to
     occur by gift or pursuant  to a domestic  relation  order,  or, only in the
     case of  transfers  to the  entities  described  in  clauses  (i) and  (ii)
     immediately  above,  for value.  The Committee or Board,  or its authorized
     designee(s) may, in its sole discretion,  permit transfers of Non-Qualified
     Stock  Options or Stock  Appreciation  Rights to other  persons or entities
     upon the  request of a  Participant.  Subsequent  transfers  of  previously
     transferred  Non-Qualified  Stock Options or Stock Appreciation  Rights may
     only be made to one of the permitted  transferees  named above,  unless the
     subsequent transfer has been approved by the Committee or the Board, or its
     authorized  designee(s).   Otherwise,   such  transferred  options  may  be
     transferred  only by will or the  laws of  descent  and  distribution.

          (c) Notwithstanding the foregoing,  if at the time any Stock Option is
     transferred  as  permitted  under this  Section 14, a  corresponding  Stock
     Appreciation Right has been identified as being granted in tandem with such
     Stock Option,  then the transfer of such Stock Option shall also constitute

                                      -6-
<PAGE>

     a transfer of the corresponding  Stock  Appreciation  Right, and such Stock
     Appreciation  Right  shall not be  transferable  other  than as part of the
     transfer of the Stock Option to which it relates.

          (d) Concurrently with any transfer,  the transferor shall give written
     notice to the Plan's then current  Stock Option  administrator  of the name
     and address of the transferee, the number of shares being transferred,  the
     Date of Grant of the  Stock  Options  or Stock  Appreciation  Rights  being
     transferred,  and such other  information  as may reasonably be required by
     the  administrator.  Following  transfer,  any such Stock  Options or Stock
     Appreciation  Rights  shall  continue  to be  subject to the same terms and
     conditions as were applicable immediately prior to transfer. The provisions
     of the Plan and  applicable  Grant  Documents  shall continue to be applied
     with respect to the original  Participant,  and such Stock Options or Stock
     Appreciation  Rights shall be  exercisable  by the  transferee  only to the
     extent that they could have been  exercised  by the  Participant  under the
     terms of such Grant  Documents.  The Company  disclaims  any  obligation to
     provide  notice to a  transferee  of any  termination  or  expiration  of a
     transferred  Stock Option or Stock  Appreciation  Right.

     15.  Conditions to Exercise of Options.  The Committee or Board may, in its
discretion,  require as  conditions  to the  exercise of Stock  Options or Stock
Appreciation  Rights and the  issuance  of shares  thereunder  either (a) that a
registration  statement  under the  Securities  Act of 1933,  as  amended,  with
respect to the Stock Options or Stock  Appreciation  Rights and the shares to be
issued upon the exercise  thereof,  containing  such current  information  as is
required by the Rules and  Regulations  under said Act,  shall have become,  and
continue  to  be,  effective;  or  (b)  that  the  Participant  or  his  or  her
transferee(s)  (i) shall have  represented,  warranted  and agreed,  in form and
substance  satisfactory  to the Company,  both that he or she is  acquiring  the
Stock  Option or Stock  Appreciation  Right and, at the time of  exercising  the
Stock Option or Stock Appreciation Right, that he or she is acquiring the shares
for his/her own account,  for investment and not with a view to or in connection
with any  distribution;  (ii) shall have agreed to restrictions on transfer,  in
form and substance  satisfactory to the Company;  and (iii) shall have agreed to
an  endorsement  which  makes  appropriate  reference  to such  representations,
warranties,   agreements  and  restrictions  both  on  the  option  and  on  the
certificate representing the shares.

     16.  Conditions  to  Effectiveness  of the Plan.  No Stock  Option of Stock
Appreciation  Right  shall be  granted  or  exercised  if the grant of the Stock
Option or Stock  Appreciation  Right, or the exercise and the issuance of shares
or  other  consideration  pursuant  thereto,  would  be  contrary  to law or the
regulations  of  any  duly  constituted   authority  having  jurisdiction.

     17. Alteration, Termination, Discontinuance,  Suspension, or Amendment.

          (a) Subject to the  requirements of paragraph (c) below, the Committee
     or Board  may,  without  the  consent of the  Participant,  amend any Grant
     Documents  evidencing a Stock Option or Stock  Appreciation  Right  granted
     under the Plan, or otherwise  take action,  to accelerate the time or times
     at which the Stock Option or Stock Appreciation Right may be exercised,  to
     extend the expiration date of the Stock Option or Stock Appreciation Right,
     to waive any other condition or restriction applicable to such Stock Option
     or Stock  Appreciation  Right or to the  exercise  of such Stock  Option or
     Stock Appreciation  Right, to reduce the Exercise Price or Strike Price, as
     applicable,  of such Stock Option or Stock Appreciation Right, to amend the
     definition  of a change in control of the Company (if such a definition  is
     contained in such Grant  Documents)  to expand the events that would result
     in a change  in  control  of the  Company  and to add a change  in  control
     provision to such Grant  Documents  (if such  provision is not contained in
     such Grant  Documents) and may amend any such Grant  Documents in any other
     respect with the consent of the Participant.

          (b) Subject to the  requirements of paragraph (c) below,  the Plan may
     be amended from time to time by the Board or any duly authorized  committee
     thereof.

          (c) If required by any Legal Requirement, any amendment to the Plan or
     any Grant  Document will also be submitted to and approved by the requisite
     vote of the shareholders of the Company. If any Legal Requirement  requires
     the Plan to be amended, or in the event any Legal Requirement is amended or
     supplemented (e.g., by addition of alternative rules) to permit the Company
     to remove or lessen any restrictions on or with respect to Stock Options or
     Stock  Appreciation  Rights,  the Board and the Committee each reserves the
     right to amend the Plan or any Grant Documents evidencing a Stock Option or

                                      -7-
<PAGE>

     Stock Appreciation  Right to the extent of any such requirement,  amendment
     or  supplement,  and all Stock  Options or Stock  Appreciation  Rights then
     outstanding  will be subject to such  amendment.

          (d)  Notwithstanding  any provision of the Plan to the  contrary,  the
     Committee or the Board may not,  without prior approval of the shareholders
     of the Company, reprice any outstanding Stock Option by either lowering the
     Exercise  Price  thereof or  canceling  such  outstanding  Stock  Option in
     consideration  of a grant having a lower  Exercise  Price.  This  paragraph
     17(d) is intended to prohibit the repricing of  "underwater"  Stock Options
     without prior  shareholder  approval and shall not be construed to prohibit
     the  adjustments  provided  for in Section  18 hereof.

          (e) The Plan may be terminated at any time by action of the Board. The
     termination  of the  Plan  will  not  adversely  affect  the  terms  of any
     outstanding Stock Option or Stock Appreciation Right.

          (f) The Plan will not  confer  upon any  Participant  any  right  with
     respect to  continuance  of employment or other service with the Company or
     any Subsidiary or Affiliated Company, nor will it interfere in any way with
     any right  the  Company  or any  Subsidiary  or  Affiliated  Company  would
     otherwise have to terminate a Participant's  employment or other service at
     any  time.

     18. Adjustment of Shares; Effect of Certain  Transactions.  Notwithstanding
any other  provision of the Plan to the contrary,  in the event of any change in
the shares of Common  Stock  subject to the Plan or to any Stock Option or Stock
Appreciation  Right  granted  under  the Plan  (through  merger,  consolidation,
reorganization,   recapitalization,   stock  dividend,  stock  split,  split-up,
split-off,  spin-off,  combination  of shares,  exchange of shares,  issuance of
rights to subscribe, or change in capital structure), appropriate adjustments or
substitutions  shall be made by the  Committee  or  Board as to the (i)  maximum
number of shares of Common Stock  subject to the Plan,  (ii)  maximum  number of
shares of Common Stock for which Stock Options or Stock Appreciation  Rights may
be granted to any one  employee,  and (iii) the number of shares of Common Stock
and price per share subject to outstanding  Stock Options or Stock  Appreciation
Rights as shall be equitable to prevent  dilution or enlargement of rights under
previously granted Stock Options or Stock Appreciation Rights. The determination
of the  Committee or Board as to these matters  shall be  conclusive;  provided,
however,  that (i) any such adjustment with respect to an Incentive Stock Option
and any related Stock  Appreciation Right shall comply with the rules of Section
424(a) of the Code,  and (ii) in no event  shall any  adjustment  be made  which
would  disqualify any Incentive  Stock Option granted  hereunder as an Incentive
Stock Option for purposes of Section 422 of the Code.

     The Committee or Board may determine, in its discretion, that Stock Options
and Stock  Appreciation  Rights  may  become  immediately  exercisable  upon the
occurrence  of a  transaction  involving a "change in  control" of the  Company,
which  transactions shall be as defined in the Grant Documents pursuant to which
Stock Options or Stock  Appreciation  Rights are granted.  A "change in control"
transaction may include a merger or consolidation of the Company,  a sale of all
or  substantially  all  of  its  assets,  or the  acquisition  of a  significant
percentage of the voting power of the Company, or such other form of transaction
as the Committee or Board determines to constitute a change in control.

     The Committee or Board,  in its  discretion,  may also determine that, upon
the occurrence of such a "change in control"  transaction,  each Stock Option or
Stock  Appreciation  Right  outstanding   hereunder  shall  terminate  within  a
specified  number of days after  notice to the  holder,  and such  holder  shall
receive, with respect to each share of Common Stock subject to such Stock Option
or Stock  Appreciation  Right,  an amount equal to the excess of the fair market
value of the shares  immediately  prior to the  occurrence  of such  transaction
(which  shall be no less than the value being paid for such  shares  pursuant to
such  transaction)  over the Exercise Price or Strike Price,  as applicable,  of
such Stock Option or Stock  Appreciation  Right; such amount shall be payable in
cash, in one or more of the kinds of property payable in such transaction, or in
a  combination  thereof,  as the  Committee  or  Board in its  discretion  shall
determine.

     19.  Use of  Proceeds.  Proceeds  realized  from the sale of  Common  Stock
pursuant to Stock Options granted  hereunder shall  constitute  general funds of
the Company.



                                      -8-

<PAGE>



(Side 1)
PROXY                                                                      PROXY
                               ACXIOM CORPORATION
           This Proxy Is Solicited on Behalf of The Board of Directors
                     for the Annual Meeting of Stockholders
                          to be Held on August 9, 2000

The  undersigned  hereby  appoints  Catherine  L.  Hughes and Robert S. Bloom as
Proxies,  or either of them,  with the power to appoint their  substitutes,  and
hereby  authorizes them to represent and vote, as designated  below,  all of the
shares of common stock of Acxiom  Corporation  held of record by the undersigned
on June 13,  2000,  at the  Annual  Meeting  of  Stockholders  to be held at the
DoubleTree  Hotel, 424 West Markham Street,  Little Rock,  Arkansas on August 9,
2000, or any postponement or adjournments thereof.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED
FOR ALL PROPOSALS.

           Please mark, sign, date and return the proxy card promptly
                          using the enclosed envelope.

                                                                     SEE REVERSE
                                                                        SIDE


(Side 2)

[X}  Please mark your
     votes as in this
     example.

           The Board of Directors recommends a vote FOR all proposals

                  FOR all nominees   WITHHOLD
                  listed at right    AUTHORITY
1.   Election of        [ ]             [ ]     (INSTRUCTION: To withhold
     Directors                                  authority to vote for an
                                                individual nominee, strike a
                                                line through the nominee's name
                                                in the list below.)

                                     Nominees:  Dr. Ann H. Die
                                                Charles D. Morgan

2.   Adoption of new              FOR       AGAINST      ABSTAIN
     Stock Option Plan            [ ]         [ ]          [ ]

3.   In their  discretion,  the proxies are authorized to consider and vote upon
     such other business that may come before the meeting or any postponement or
     adjournment thereof.


SIGNATURE(S)_________________________        DATED:_____________________, 2000

NOTE: Please sign exactly as name appears hereon.  When shares are held by joint
      tenants,   both  should  sign.   When  signing  as   attorney,   executor,
      administrator,  trustee or guardian, please give full title as such.  If a
      corporation,  please  sign in full corporate  name by  President  or other
      authorized  officer.  If a partnership, please sign in partnership name by
      authorized person.



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