ACXIOM CORP
S-3, 2000-11-13
COMPUTER PROCESSING & DATA PREPARATION
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   As filed with the Securities and Exchange Commission on November 13, 2000
                                                          Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                   __________________________________________

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               ACXIOM CORPORATION
             (Exact name of Registrant as specified in its charter)

          Delaware                                                   71-0581897
(State or other jurisdiction of                                (I.R.S. Employer
incorporation or organization)                           Identification Number)

                        P. O. Box 8180, 1 Information Way
                        Little Rock, Arkansas 72203-8180
                                 (501) 342-1000
    (Address, including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)
                      _____________________________________

                                Charles D. Morgan
                       Chairman of the Board and President
                                (Company Leader)
                               Acxiom Corporation
                        P. O. Box 8180, 1 Information Way
                        Little Rock, Arkansas 72203-8180
                                 (501) 342-1000
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

                               Jeffrey J. Gearhart
                                 Kutak Rock LLP
                             425 West Capitol Avenue
                                   Suite 1100
                           Little Rock, Arkansas 72201
                                 (501) 975-3000
                    ________________________________________


        Approximate date of commencement of proposed sale to the public:

      From time to time after the registration statement becomes effective.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act of 1933,  please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the Securities Act of 1933,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to rule 434,
please check the following box. [ ]


          CALCULATION OF REGISTRATION FEE

                               Proposed     Proposed
Titles of        Amount        Maximum      Maximum
Shares to be     To Be         Offering     Aggregate        Amount of
Registered       Registered    Per Share    Offering Price   Registration Fee

Common Stock,
$.10 Par Value(1)3,604,000     $42.875      $154,521,500     $40,793.68(2)

     (1) Preferred  Stock Purchase Rights of Acxiom  Corporation  ("Acxiom") are
attached to and trade with the Acxiom Common Stock.

     (2)  Estimated  solely for purposes of  determining  the  registration  fee
pursuant to Rule 457(c) based on the average of the reported  high and low sales
prices of shares of Acxiom Common Stock on the NASDAQ on November 6, 2000.

     The Registrant  hereby amends this  registration  statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file an amendment which  specifically  states that this  registration  statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  registration  statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



-------------------------------------------------------------------------------
The  information in this  prospectus is not complete and may be changed.  We may
not sell  these  securities  until the  registration  statement  filed  with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities   in  any  state   where   the  offer  or  sale  is  not   permitted.
-------------------------------------------------------------------------------


                 SUBJECT TO COMPLETION, DATED NOVEMBER 13, 2000


                                3,604,000 SHARES

                               ACXIOM CORPORATION


                                  COMMON STOCK

                          -----------------------------

     A total of 3,604,000 shares of common stock of Acxiom Corporation are being
offered by this  prospectus.  The  shares  will be sold from time to time by the
selling stockholders named in this prospectus on page 5.

     We will not  receive  any  proceeds  from the sale of the  shares of common
stock  offered  by this  prospectus.  We have  agreed  to bear the  expenses  of
registration of the shares under federal securities laws.

     Our common stock is traded on the Nasdaq  National  Market System under the
symbol  "ACXM." On November 10, 2000, the closing sale price of our common stock
was $43.5625 per share.

We have listed  several risk factors on page 1 that you should  consider  before
investing in our common stock.


Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this Prospectus. Any representation to the contrary is a
criminal offense.


                    -----------------------------------------

                The date of this Prospectus is November 13, 2000.



                                TABLE OF CONTENTS

RISK FACTORS..................................................................2

ACXIOM........................................................................5

USE OF PROCEEDS BY ACXIOM.....................................................5

SELLING STOCKHOLDERS..........................................................5

PLAN OF DISTRIBUTION..........................................................6

LEGAL MATTERS.................................................................7

EXPERTS.......................................................................7

WHERE YOU CAN FIND MORE INFORMATION ABOUT ACXIOM..............................7

                  ---------------------------------------------

No one has been authorized to give you any information  about this offering that
is not  contained in this  prospectus.  You should rely only on the  information
contained in this  prospectus.  This  prospectus does not constitute an offer to
sell or a  solicitation  of an offer to buy in any  jurisdiction  in which it is
unlawful to make such offer or solicitation.


                                  RISK FACTORS

     You should  carefully  consider the  following  risk factors and all of the
other  information  in this  prospectus or  incorporated  by reference into this
prospectus before deciding to invest in our common stock.

     The risks  described  below  could  materially  and  adversely  affect  our
business,  financial condition and results of future operations. These risks are
not the only ones we face.  Our  business  operations  could also be impaired by
additional risks and  uncertainties  that are not presently known to us, or that
we currently consider immaterial.

We must  continue  to improve  and gain  market  acceptance  of our  technology,
particularly  AbiliTec(TM) and the Acxiom Data  Network(SM),  in order to remain
competitive and grow.

     The  complexity  and  uncertainty  regarding  the  development  of new high
technologies  affects our  business  greatly,  as does the loss of market  share
through  competition,  or the  extent  and  timing of market  acceptance  of new
technologies like AbiliTec and the Acxiom Data Network. We are also affected by:

          o the  potential  lengthening  of sales  cycles  due to the  nature of
     AbiliTec being an enterprise-wide solution;

          o the introduction of competent,  competitive products or technologies
     by other companies;

          o changes in the consumer and/or business  information  industries and
     markets;

          o  the  company's  ability  to  protect  proprietary  information  and
     technology  or to obtain  necessary  licenses  on  commercially  reasonable
     terms; and

          o  the  impact  of  changing  legislative,   regulatory  and  consumer
     environments in the geography where AbiliTec will be deployed.

     Maintaining technological  competitiveness in our data products, processing
functionality,  software  systems and services is key to our continued  success.
Our ability to  continually  improve our  current  processes  and to develop and
introduce  new  products  and  services is  essential  in order to maintain  our
competitive position and meet the increasingly sophisticated requirements of our
clients.  If we fail to do so,  we could  lose  clients  to  current  or  future
competitors  which could result in decreased  revenues,  net income and earnings
per share. In addition,  there could be a change in the general economic climate
which would result in a reduction in demand for our products and services.

Changes  in  legislative,  regulatory,  or  consumer  environments  relating  to
consumer  privacy or  information  collection  and use may affect our ability to
collect and use data.

     There  could be a material  adverse  impact on our direct  marketing,  data
sales,  and AbiliTec  business due to the enactment of  legislation  or industry
regulations,  or simply a change in customs,  arising  from public  concern over
consumer  privacy  issues.  Restrictions  could be placed  upon the  collection,
management,  aggregation  and  use of  information  that  is  currently  legally
available,  in which  case our cost of  collecting  some  kinds of data might be
increased  materially.  It is also  possible  that we could be  prohibited  from
collecting  or  disseminating  certain  types  of  data,  which  could  in  turn
materially adversely affect our ability to meet our clients' requirements.

Data suppliers  might withdraw data from us, leading to our inability to provide
products and services.

     Much of the data that we use is either  purchased  or  licensed  from third
parties.  We compile the  remainder  of the data that we use from public  record
sources.  We could suffer a material adverse effect if owners of the data we use
were to withdraw the data from us. Data providers could withdraw their data from
us if  there  is a  competitive  reason  to do so or if  legislation  is  passed
restricting the use of the data. If a substantial  number of data providers were
to withdraw  their data,  our ability to provide  products  and  services to our
clients could be materially  adversely  impacted which could result in decreased
revenues, net income and earnings per share.

Failure to attract and retain  qualified  personnel could  adversely  affect our
business.

     In the current marketplace,  competition for qualified technical, sales and
other  personnel  is intense,  and we  periodically  are required to pay premium
wages to attract and retain personnel. There can be no assurance that we will be
able to continue to hire and retain sufficient qualified management,  technical,
sales and other  personnel  necessary  to conduct our  operations  successfully,
particularly if the planned growth occurs.

Short-term contracts affect the predictability of our revenues.

     While  approximately  66% of our total  revenue is  currently  derived from
long-term  client  contracts  (defined as contracts  with initial terms of three
years or longer),  the  remainder  is not.  With  respect to that portion of our
business which is not under long-term  contract,  revenues are less predictable,
and we must engage in continual sales efforts to maintain revenue  stability and
future growth.

Our operations  outside the U.S.  subject us to risks normally  associated  with
international operations.

     We conduct  business  outside of the United States.  During the last fiscal
year, we received  approximately  6% of our revenues  from business  outside the
United  States.  As part of our growth  strategy,  we plan to continue to pursue
opportunities outside the U.S.  Accordingly,  our future operating results could
be  negatively  affected by a variety of  factors,  some of which are beyond our
control. These factors include regulatory, political or economic conditions in a
specific  country or region,  trade  protection  measures,  and other regulatory
requirements.  In order to  successfully  expand  non-U.S.  revenues  in  future
periods, we must continue to strengthen our foreign operations,  hire additional
personnel and continue to identify and execute beneficial  strategic  alliances.
To the extent  that we are  unable to do these  things in a timely  manner,  our
growth, if any, in non-U.S.  revenues will be limited, and our operating results
could be materially  adversely affected.  Although foreign currency  translation
gains and  losses  are not  currently  material  to our  consolidated  financial
position,  results of  operations  or cash  flows,  an  increase  in our foreign
revenues could subject us to foreign currency  translation  risks in the future.
Additional risks inherent in our non-U.S. business activities generally include,
among others,  potentially longer accounts  receivable payment cycles, the costs
of and difficulties in managing  international  operations,  potentially adverse
tax consequences, and greater difficulty enforcing intellectual property rights.

Loss of data center capacity or interruption  of  telecommunication  links could
adversely affect our business.

     Our ability to protect our data  centers  against  damage from fire,  power
loss,  telecommunications  failure or other disasters is critical to our future.
The  on-line  services we provide are  dependent  on links to  telecommunication
providers.  We believe we have taken reasonable  precautions to protect our data
centers  and  telecommunication  links  from  events  that could  interrupt  our
operations.   Any   damage  to  our  data   centers   or  any   failure  of  our
telecommunications  links that  causes  interruptions  in our  operations  could
materially adversely affect our ability to meet our clients' requirements, which
could result in decreased revenues, income, and earnings per share.

Failure to  favorably  negotiate or  effectively  integrate  acquisitions  could
adversely affect our business.

     From  time to  time,  our  growth  strategy  has  included  growth  through
acquisitions.   While  we  believe  we  have  been   relatively   successful  in
implementing  this strategy during  previous  years,  there is no certainty that
future acquisitions will be consummated on acceptable terms or that any acquired
assets, data or businesses will be successfully  integrated into our operations.
Our  failure  to  identify  appropriate  acquisition  candidates,  to  negotiate
favorable terms for future acquisitions,  or to successfully integrate them into
our  existing  operations  could result in  decreased  revenues,  net income and
earnings per share.

Postal rate increases could lead to reduced volume of business.

     The direct  marketing  industry has been  negatively  impacted from time to
time during past years by postal rate increases.  Any future  increases will, in
our  opinion,  force  direct  mailers to mail fewer  pieces and to target  their
prospects  more  carefully.  This  sort of  response  by  direct  mailers  could
negatively affect us by decreasing the amount of processing  services  purchased
from us,  which could  result in lower  revenues,  net income and  earnings  per
share.

                                     ACXIOM

     Acxiom  is a  global  leader  in  real-time,  multi-channel  customer  data
integration in support of customer relationship management.  We offer innovative
database management  services,  advanced data integration  software and delivery
technologies,  and premier data  content,  while also  offering a broad range of
information  technology  outsourcing  services.  Acxiom  enables  businesses  to
develop  and  deepen  customer  relationships  by  achieving  a  single  view of
customers  across the  enterprise.  Founded  in 1969,  Acxiom is based in Little
Rock, Arkansas,  with operations  throughout the United States and in the United
Kingdom, France, Spain and Australia.

     Our products and services  enable our clients to use information to improve
their business  decision-making  and effectively manage existing and prospective
customer   relationships.   We   believe   that  we  offer   clients   the  most
technologically advanced, accurate and timely solutions available. Our solutions
are  customized to the specific needs of our clients and the industries in which
they operate.

     We target organizations that view data as a strategic competitive advantage
and  an  integral   component  of  their   business   decision-making   process.
Historically,  our client base has primarily  been Fortune 1000 companies in the
financial  services,   insurance,   information   services,   direct  marketing,
publishing,  retail  and  telecommunications   industries.  More  recently,  our
industry   focus  has   expanded  to  include  the   pharmaceuticals/healthcare,
e-commerce, Internet, utilities, automotive, high technology, packaged goods and
media/entertainment industries.

Our  primary  development  initiatives  over  the past  three  years  have  been
AbiliTec,  our customer data integration software using our patented technology,
and the Acxiom Data Network,  our proprietary  delivery vehicle for AbiliTec and
our  InfoBase(R)  data products.  We believe that AbiliTec is the fastest,  most
accurate customer data integration  software available in the global marketplace
today.  The Acxiom Data Network is a  web-enabled  technology  that allows us to
cost effectively provide our clients with real-time desktop access to actionable
information over the Internet and via private networks.  We expect that the ease
of use and low cost  delivery of the Acxiom Data Network will allow us to extend
our scope of  services in the  existing  markets we serve and,  through  channel
distribution  partners,  to expand our client base to include the middle  market
and small office/home office companies seeking customer relationship  management
solutions.

     For a more detailed discussion of our business,  including AbiliTec and the
Acxiom  Data  Network,  see our Annual  Report on Form 10-K for the fiscal  year
ended March 31, 2000,  and our  subsequent  periodic  reports filed with the SEC
under  the  Securities  Exchange  Act of 1934.  See  "Where  You Can  Find  More
Information About Acxiom" on page 7.

                            USE OF PROCEEDS BY ACXIOM

Acxiom  will not  receive  any  proceeds  from the sale of shares by the selling
stockholders.

                              SELLING STOCKHOLDERS

     We have agreed to register  3,604,000  shares of our common  stock owned by
two selling stockholders:  Legg Mason Special Investment Trust ("LMSIT") and the
Legg Mason  Opportunity Trust ("LMOT").  LMSIT acquired  3,300,000 of the shares
and LMOT acquired 304,000 of the shares from Marmon Holdings,  Inc. in a private
transaction.  The  registration  of the  shares  is  required  by the terms of a
Registration Rights Agreement,  dated as of July 27, 1992, as amended, which was
assigned to LMSIT and LMOT in connection  with their  acquisition of the shares.
Each of these  selling  stockholders  currently  owns a total of  4,000,600  and
1,600,500 shares of our common stock, respectively.  Following the intended sale
of all of the shares being registered in this offering,  LMOT will own 1,296,500
shares and LMSIT will own 700,600 shares of Acxiom common stock.

                              PLAN OF DISTRIBUTION

     We are  registering  these  shares  of our  common  stock on  behalf of the
selling  stockholders.  The selling  stockholders  may offer or sell shares from
time to time in one or more of the following ways:

          o through  brokers-dealers  acting as principal  or agent;  whether in
     ordinary brokerage transactions or transactions in which such broker-dealer
     solicits purchasers;

          o in sales to  underwriters  acquiring the stock for their own account
     or for  resale  in  negotiated  transactions  or to the  public  at a fixed
     offering price;

          o in block  transactions,  in which a broker-dealer  may sell all or a
     portion  of such  shares  as agent but may  position  and  resell  all or a
     portion of the block as principal to facilitate the transaction;

          o in sales "at the  market"  to or  through a market  maker or into an
     existing trading market, on an exchange or otherwise, for such shares;

          o in private sales at negotiated prices; or

          o by any other legally available means.

     Sales of the shares will be made at market prices prevailing at the time of
sale or at negotiated  prices. The shares of Acxiom common stock covered by this
prospectus may also be sold in private  transactions  under Section 4(1) or Rule
144 of the Securities Act, rather than by use of this prospectus.

     If  underwriters  or other  agents are used in an  offering  or sale of the
shares,  they may receive  underwriting  discounts and  commissions.  Brokers or
agents participating in such transaction may receive commissions or fees.

     If necessary,  this  prospectus  will be  supplemented to show the specific
terms of a particular offering. These terms may include the following:

          o number of shares involved in the offering;

          o purchase price of the shares being offered;

          o name of any underwriter, dealer or agent;

          o  compensation  in the form of discounts,  concessions or commissions
     received by underwriters, dealers or agents; and

          o all other required information.

     To comply with applicable state securities laws, the shares of common stock
will be sold, if necessary,  in such  jurisdictions  only through  registered or
licensed brokers or dealers.

     All  expenses  relating to the offer and sale of the shares of common stock
will be paid by us, with the  exception of  commissions,  discounts  and fees of
underwriters,  broker-dealers  or  agents,  taxes of any  kind,  and any  legal,
accounting or other expenses  incurred by the selling  stockholders.  Acxiom has
agreed to pay all expenses,  including  filing fees,  relating to preparation of
the registration  statement,  and the fees of its attorneys and accountants.  We
have also agreed to indemnify the selling stockholders against specified losses,
claims,  damages,  actions,  liabilities,  costs and expenses  arising under the
securities laws.

                                  LEGAL MATTERS

     The  validity of the shares of common stock  offered  hereby will be passed
upon for us by Kutak Rock LLP, Little Rock, Arkansas.

                                     EXPERTS

     The consolidated  financial  statements and schedules of Acxiom as of March
31,  2000 and 1999,  and for each of the years in the  three-year  period  ended
March 31, 2000, have been  incorporated by reference herein in reliance upon the
report of KPMG LLP,  independent  certified public accountants,  incorporated by
reference  herein,  and upon the authority of said firm as experts in accounting
and auditing.

                WHERE YOU CAN FIND MORE INFORMATION ABOUT ACXIOM

     The SEC allows us to "incorporate by reference"  information from documents
filed with them, which means that we can disclose  important  information to you
by referring you directly to those  documents.  The information  incorporated by
reference  is  considered  to  be  a  part  of  this  prospectus.  In  addition,
information  we file with the SEC in the future  will  automatically  update and
supersede   information  contained  in  this  prospectus  and  any  accompanying
prospectus supplement.

     We  incorporate  by  reference  the  documents  listed below and any future
filings  made  with the SEC  under  Sections  13(a),  13(c),  14 or 15(d) of the
Securities  Exchange  Act of  1934,  prior  to the  filing  of a  post-effective
amendment which indicates that all securities  offered  hereunder have been sold
or which  deregisters  all shares then remaining  unsold,  shall be deemed to be
incorporated by reference herein and to be a part hereof from the date of filing
of such documents:

          (1) Our Annual Report on Form 10-K for the fiscal year ended March 31,
     2000;

          (2) Our  Quarterly  Report on Form 10-Q for the quarter ended June 30,
     2000;

          (3) Our Current Report on Form 8-K dated July 19, 2000;

          (4) The description of our capital stock contained in the registration
     statement  on Form 8-A of CCX Network,  Inc.,  which is now known as Acxiom
     Corporation,  dated February 4, 1985, and any amendments or updates to that
     form; and

          (5) The description of our preferred  stock purchase rights  contained
     in the  registration  statement  on Form 8-A  dated  January 28,  1998,  as
     amended by Form 8-A/A dated June 4, 1998.

     We will  provide  you with free copies of any of these  documents,  without
exhibits,  unless an exhibit is incorporated into the document by reference,  if
you write us or call us at:  Acxiom  Corporation,  P.O. Box 8180, 1  Information
Way, Little Rock, Arkansas,  72203-8180,  Attention: Catherine Hughes, telephone
(501) 342-1320.

     We are subject to the information  requirements of the Securities  Exchange
Act of 1934 and, in accordance with the act, file reports and other  information
with the SEC. We have also filed a  registration  statement on Form S-3 with the
SEC relating to this  offering of our common stock by the selling  stockholders.
Such reports, proxy statements, registration statement and other information can
be inspected  and copied at the public  reference  room of the SEC at Room 1024,
450 Fifth Street,  N.W.,  Washington,  D.C. 20549. You may obtain information on
the operation of the public reference room by calling the SEC at 1-800-SEC-0330.
Our filings with the SEC also are available to the public at the SEC's web site:
"http://www.sec.gov."


                                     PART II


                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

     The following table sets forth the estimated  expenses payable by Acxiom in
connection with the offering described in this registration statement.

Securities and Exchange
         Commission registration fee                                 $40,793.68
Legal fees                                                            10,000.00
Accountants' fees                                                      5,000.00
Miscellaneous expenses                                                 1,000.00
                                                                        =======
                  TOTAL                                              $56,793.68
                                                                        =======

Item 15.  Indemnification of Directors and Officers.

     Exculpation.  Section  102(b)(7) of the Delaware  General  Corporation  Law
permits a corporation to include in its certificate of incorporation a provision
eliminating or limiting the personal  liability of a director to the corporation
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  provided that such provision may not eliminate or limit the liability
of a  director  for  any  breach  of  the  director's  duty  of  loyalty  to the
corporation  or its  stockholders,  for acts or  omissions  not in good faith or
which  involve  intentional  misconduct  or a knowing  violation of law, for any
unlawful  payment of dividends or unlawful stock purchase or redemption,  or for
any transaction from which the director derived an improper personal benefit.

     The Acxiom  Charter  provides  that,  to the fullest  extent  permitted  by
Delaware  corporate  law,  a  director  shall not be  liable  to Acxiom  and its
stockholders for monetary damages for a breach of fiduciary duty as a director.

     Indemnification.  Section  145 of the  Delaware  corporate  law  permits  a
corporation  to indemnify any of its directors or officers who was or is a party
or is threatened  to be made a party to any third party  proceeding by reason of
the fact that such  person is or was a director  or officer of the  corporation,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding,  if such person acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had no reasonable  cause to believe that such person's  conduct was
unlawful. In a derivative action, i.e., one by or in the right of a corporation,
the  corporation  is  permitted to  indemnify  any of its  directors or officers
against expenses (including attorneys' fees) actually and reasonably incurred by
such person in connection  with the defense or settlement of such action or suit
if such  person  acted in good  faith  and in a manner  such  person  reasonably
believed to be in or not opposed to the best interests of the  corporation,  and
except  that no  indemnification  shall be made for any  claim as to which  such
person shall have been adjudged  liable to the  corporation,  unless and only to
the  extent  that the  court in which  such  action  or suit was  brought  shall
determine upon application that such person is fairly and reasonably entitled to
indemnification for such expenses despite such adjudication of liability.

     The Acxiom Charter provides for  indemnification  of directors and officers
of Acxiom  against  liability  they may incur in their  capacities as and to the
extent authorized by Delaware corporate law.

     Insurance.   Acxiom  has  in  effect  directors'  and  officers'  liability
insurance and fiduciary liability  insurance.  The fiduciary liability insurance
covers  actions  of  directors  and  officers  as well as other  employees  with
fiduciary responsibilities under ERISA.

Item 16.  Exhibits.

         Number                                     Description

          4.1  Specimen Common Stock  Certificate  (previously  filed as Exhibit
               4.1 to the Registrant's  Registration  Statement on Form S-4 (No.
               333-61639)  filed  August  17,  1998 and  incorporated  herein by
               reference).

          4.2  Rights Agreement, dated January 28, 1998 between Acxiom and First
               Chicago  Trust  Company of New York, as Rights Agent (the "Rights
               Agreement"),  including  the forms of Rights  Certificate  and of
               Election  to  Exercise,  included  in  Exhibit  A to  the  Rights
               Agreement,  and the form of Certificate of Designation  and Terms
               of Participating  Preferred Stock of the Registrant,  included in
               Exhibit B to the Rights  Agreement  (previously  filed as Exhibit
               4.1 to the Registrant's Current Report on Form 8-K dated February
               10, 1998, Commission File No. 0-13163, and incorporated herein by
               reference).

          4.3  Amendment  No.  1,  dated  as of May  26,  1998,  to  the  Rights
               Agreement  (previously  filed as  Exhibit  4 to the  Registrant's
               Current  Report on Form 8-K dated June 4, 1998,  Commission  File
               No. 0-13163, and incorporated herein by reference).

          5.1  Opinion of Kutak Rock LLP as to the  legality of the shares being
               registered (filed herewith).

          23.1 Consent  of Kutak  Rock LLP  (included  in the  opinion  filed as
               Exhibit 5.1 herewith).

          23.2 Consent of KPMG LLP (filed herewith).

          24.1 Power of Attorney (filed herewith).

Item 17.   Undertakings.

          (a)  The undersigned registrant hereby undertakes:

               (1)  To file,  during  any  period  in which  offers or sales are
                    being  made  of  the   securities   registered   hereby,   a
                    post-effective amendment to this registration statement:

                    (i)  to include any prospectus  required by Section 10(a)(3)
                         of  the   Securities  Act  of  1933,  as  amended  (the
                         "Securities Act");

                    (ii) to  reflect  in the  prospectus  any  facts  or  events
                         arising after the effective  date of this  registration
                         statement (or the most recent post-effective  amendment
                         thereof)  which,  individually  or  in  the  aggregate,
                         represent a fundamental  change in the  information set
                         forth in this registration  statement.  Notwithstanding
                         the  foregoing,  any  increase or decrease in volume of
                         securities  offered  (if  the  total  dollar  value  of
                         securities  offered  would not  exceed  that  which was
                         registered)  and any deviation from the low or high end
                         of  the  estimated   maximum   offering  range  may  be
                         reflected  in the  form of  prospectus  filed  with the
                         Commission   pursuant  to  Rule  424  (b),  if  in  the
                         aggregate, the changes in volume and price represent no
                         more than a 20 percent change in the maximum  aggregate
                         offering  price  set  forth  in  the   "Calculation  of
                         Registration  Fee" table in the effective  registration
                         statement; and

                    (iii)to include any  material  information  with  respect to
                         the plan of  distribution  not previously  disclosed in
                         this  registration  statement or any material change to
                         such information in this registration statement;

provided;  however,  that the undertakings set forth in paragraphs (a)(1)(i) and
(a)(1)(ii)  above do not apply if the  information  required to be included in a
post-effective  amendment by those  paragraphs is contained in periodic  reports
filed with or furnished to the Commission by the registrant  pursuant to Section
13 or Section  15(d) of the  Securities  Exchange  Act of 1934,  as amended (the
"Exchange  Act")  that  are  incorporated  by  reference  in  this  registration
statement.

          (2)  That,  for the purpose of  determining  any  liability  under the
               Securities  Act,  each  such  post-effective  amendment  shall be
               deemed  to  be a  new  registration  statement  relating  to  the
               securities  offered therein,  and the offering of such securities
               at that time shall be deemed to be the initial bona fide offering
               thereof.

          (3)  To  remove  from   registration  by  means  of  a  post-effective
               amendment any of the  securities  being  registered  which remain
               unsold at the termination of the offering.

     (b)  The undersigned  registrant  hereby  undertakes  that, for purposes of
          determining any liability under the Securities Act, each filing of the
          registrant's  annual report pursuant to Section 13(a) or Section 15(d)
          of the Exchange Act (and, where applicable, each filing of an employee
          benefit plan's annual report pursuant to Section 15(d) of the Exchange
          Act) that is incorporated by reference in the  registration  statement
          shall be deemed to be a new  registration  statement  relating  to the
          securities  offered  therein,  and the offering of such  securities at
          that  time  shall be  deemed  to be the  initial  bona  fide  offering
          thereof.

     (c)  Insofar  as   indemnification   for  liabilities   arising  under  the
          Securities Act may be permitted to directors, officers and controlling
          persons of the  registrant  pursuant to the foregoing  provisions,  or
          otherwise,  the registrant has been advised that in the opinion of the
          Securities and Exchange  Commission  such  indemnification  is against
          public policy as expressed in the  Securities  Act and is,  therefore,
          unenforceable.  In the event that a claim for indemnification  against
          such liabilities (other than the payment by the registrant of expenses
          incurred or paid by a director,  officer or controlling  person of the
          registrant  in  the  successful   defense  of  any  action,   suit  or
          proceeding)  is  asserted  by such  director,  officer or  controlling
          person  in  connection  with  the  securities  being  registered,  the
          registrant  will,  unless in the opinion of its counsel the matter has
          been  settled  by  controlling   precedent,   submit  to  a  court  of
          appropriate  jurisdiction the question whether such indemnification by
          it is  against  public  policy  as  expressed  in the Act and  will be
          governed by the final adjudication of such issue.


                                   SIGNATURES


     Pursuant  to  the  requirements  of the  Securities  Act  of  1933,  Acxiom
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Little Rock, State of Arkansas, on November 13, 2000.

                                   ACXIOM CORPORATION



                                  By: /s/  Catherine L. Hughes
                                     Catherine L. Hughes
                                     Secretary and Corporate Counsel


     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities indicated, on November 13, 2000:


              Signature                                         Title

/s/ Caroline Rook        *                           Financial Operations Leader
(Caroline Rook)                                 (Principal Financial Officer and
                                                   Principal Accounting Officer)

/s/ Dr Ann H. Die        *                                              Director
(Dr. Ann H. Die)

/s/ William T. Dillard II*                                              Director
(William T. Dillard II)

/s/ Harry C. Gambill     *                                              Director
(Harry C. Gambill)

/s/ Rodger S. Kline      *                                              Director
(Rodger S. Kline)

/s/ Thomas F. (Mack) McLarty, III*                                      Director
(Thomas F. (Mack) McLarty, III)

/s/ Charles D. Morgan    *                                        Company Leader
(Charles D. Morgan)                                (Principal Executive Officer)

/s/ Stephen M. Patterson*                                             (Director)
(Stephen M. Patterson)


/s/ James T. Womble      *                                              Director
(James T. Womble)

*By:    /s/  Catherine L. Hughes
        (Catherine L. Hughes, Attorney-in-Fact)


                             INDEX TO EXHIBITS


     Number                  Exhibit

     4.1  Specimen Common Stock Certificate  (previously filed as Exhibit 4.1 to
          the Registrant's  Registration  Statement on Form S-4 (No.  333-61639)
          filed August 17, 1998 and incorporated herein by reference).

     4.2  Rights  Agreement,  dated  January 28, 1998  between  Acxiom and First
          Chicago  Trust  Company  of New York,  as Rights  Agent  (the  "Rights
          Agreement"), including the forms of Rights Certificate and of Election
          to Exercise,  included in Exhibit A to the Rights  Agreement,  and the
          form  of  Certificate  of  Designation  and  Terms  of   Participating
          Preferred Stock of the Registrant, included in Exhibit B to the Rights
          Agreement (previously filed as Exhibit 4.1 to the Registrant's Current
          Report  on Form 8-K  dated  February  10,  1998,  Commission  File No.
          0-13163, and incorporated herein by reference).

     4.3  Amendment  No. 1, dated as of May 26,  1998,  to the Rights  Agreement
          (previously  filed as Exhibit 4 to the Registrant's  Current Report on
          Form  8-K  dated  June 4,  1998,  Commission  File  No.  0-13163,  and
          incorporated herein by reference).

     5.1  Opinion  of Kutak  Rock LLP as to the  legality  of the  shares  being
          registered (filed herewith).

     23.1 Consent of Kutak Rock LLP (included in the opinion in Exhibit 5.1).

     23.2 Consent of KPMG LLP (filed herewith).

     24.1 Power of Attorney (filed herewith).


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