ACXIOM CORP
S-3/A, 2001-01-03
COMPUTER PROCESSING & DATA PREPARATION
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     As filed with the Securities and Exchange Commission on January 3, 2001
                           Registration No. 333-49740

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                   ------------------------------------------

                                 AMENDMENT NO. 1
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               ACXIOM CORPORATION
             (Exact name of Registrant as specified in its charter)

            Delaware                                        71-0581897
  (State or other jurisdiction of                        (I.R.S. Employer
   incorporation or organization)                      Identification Number)

                        P. O. Box 8180, 1 Information Way
                        Little Rock, Arkansas 72203-8180
                                 (501) 342-1000
               (Address, including zip code, and telephone number,
                      including area code, of registrant's
                          principal executive offices)
                      -------------------------------------

                                Charles D. Morgan
                       Chairman of the Board and President
                                (Company Leader)
                               Acxiom Corporation
                        P. O. Box 8180, 1 Information Way
                        Little Rock, Arkansas 72203-8180
                                 (501) 342-1000
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

                               Jeffrey J. Gearhart
                                 Kutak Rock LLP
                             425 West Capitol Avenue
                                   Suite 1100
                           Little Rock, Arkansas 72201
                                 (501) 975-3000
                    ----------------------------------------


        Approximate date of commencement of proposed sale to the public:

      From time to time after the registration statement becomes effective.


<PAGE>

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act of 1933,  please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the Securities Act of 1933,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to rule 434,
please check the following box. [ ]





         The Registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>



--------------------------------------------------------------------------------
The  information in this  prospectus is not complete and may be changed.  We may
not sell  these  securities  until the  registration  statement  filed  with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities in any state where the offer or sale is not permitted.
--------------------------------------------------------------------------------


                                                          SUBJECT TO COMPLETION,
                                                           DATED JANUARY 3, 2001


                                3,604,000 SHARES

                               ACXIOM CORPORATION


                                  COMMON STOCK

                          -----------------------------


         A total of 3,604,000  shares of common stock of Acxiom  Corporation are
being offered by this  prospectus.  The shares will be sold from time to time by
the selling stockholders named in this prospectus on page 6.

         We will not receive any proceeds  from the sale of the shares of common
stock  offered  by this  prospectus.  We have  agreed  to bear the  expenses  of
registration of the shares under federal securities laws.


         Our common stock is traded on the Nasdaq  National  Market System under
the symbol  "ACXM."  On January 2,  2001,  the closing sale  price of our common
stock was $36.25 per share.


         We have listed several risk factors on page 1 that  you should consider
before investing in our common stock.


         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this Prospectus. Any representation to the contrary is a
criminal offense.


                    -----------------------------------------

                 The date of this Prospectus is January 3, 2001.



<PAGE>

                                TABLE OF CONTENTS


RISK FACTORS.................................................................2

ACXIOM.......................................................................5

USE OF PROCEEDS BY ACXIOM....................................................5

SELLING STOCKHOLDERS.........................................................6

PLAN OF DISTRIBUTION.........................................................6

LEGAL MATTERS................................................................7

EXPERTS......................................................................8

WHERE YOU CAN FIND MORE INFORMATION ABOUT ACXIOM.............................8

                  ---------------------------------------------

<PAGE>

No one has been authorized to give you any information  about this offering that
is not  contained in this  prospectus.  You should rely only on the  information
contained in this  prospectus.  This  prospectus does not constitute an offer to
sell or a  solicitation  of an offer to buy in any  jurisdiction  in which it is
unlawful to make such offer or solicitation.

                                  RISK FACTORS

         You should carefully consider the following risk factors and all of the
other  information  in this  prospectus or  incorporated  by reference into this
prospectus before deciding to invest in our common stock.

         The risks  described  below could  materially and adversely  affect our
business,  financial condition and results of future operations. These risks are
not the only ones we face.  Our  business  operations  could also be impaired by
additional risks and  uncertainties  that are not presently known to us, or that
we currently consider immaterial.

We must  continue  to improve  and gain  market  acceptance  of our  technology,
particularly  AbiliTec(TM)  and the Acxiom  Data Network(SM), in order to remain
competitive and grow.

         The complexity and  uncertainty  regarding the  development of new high
technologies  affects our  business  greatly,  as does the loss of market  share
through  competition,  or the  extent  and  timing of market  acceptance  of new
technologies like AbiliTec and the Acxiom Data Network. We are also affected by:

o    the  potential  lengthening  of sales  cycles due to the nature of AbiliTec
     being an enterprise-wide solution;

o    the  introduction  of competent,  competitive  products or  technologies by
     other companies;

o    changes in the consumer and/or business information industries and markets;

<PAGE>

o    the company's ability to protect proprietary  information and technology or
     to obtain necessary licenses on commercially reasonable terms; and

o    the impact of changing legislative, regulatory and consumer environments in
     the geography where AbiliTec will be deployed.

         Maintaining   technological   competitiveness  in  our  data  products,
processing functionality,  software systems and services is key to our continued
success. Our ability to continually improve our current processes and to develop
and  introduce  new  products and services is essential in order to maintain our
competitive position and meet the increasingly sophisticated requirements of our
clients.  If we fail to do so,  we could  lose  clients  to  current  or  future
competitors  which could result in decreased  revenues,  net income and earnings
per share. In addition,  there could be a change in the general economic climate
which would result in a reduction in demand for our products and services.

Changes  in  legislative,  regulatory,  or  consumer  environments  relating  to
consumer  privacy or  information  collection  and use may affect our ability to
collect and use data.

         There could be a material adverse impact on our direct marketing,  data
sales,  and AbiliTec  business due to the enactment of  legislation  or industry
regulations,  or simply a change in customs,  arising  from public  concern over
consumer  privacy  issues.  Restrictions  could be placed  upon the  collection,
management,  aggregation  and  use of  information  that  is  currently  legally
available,  in which  case our cost of  collecting  some  kinds of data might be
increased  materially.  It is also  possible  that we could be  prohibited  from
collecting  or  disseminating  certain  types  of  data,  which  could  in  turn
materially adversely affect our ability to meet our clients' requirements.

Data suppliers  might withdraw data from us, leading to our inability to provide
products and services.

         Much of the data that we use is either purchased or licensed from third
parties.  We compile the  remainder  of the data that we use from public  record
sources.  We could suffer a material adverse effect if owners of the data we use
were to withdraw the data from us. Data providers could withdraw their data from
us if  there  is a  competitive  reason  to do so or if  legislation  is  passed
restricting the use of the data. If a substantial  number of data providers were
to withdraw  their data,  our ability to provide  products  and  services to our
clients could be materially  adversely  impacted which could result in decreased
revenues, net income and earnings per share.

Failure to attract and retain  qualified  personnel could  adversely  affect our
business.

         In the current marketplace,  competition for qualified technical, sales
and other personnel is intense,  and we periodically are required to pay premium
wages to attract and retain personnel. There can be no assurance that we will be
able to continue to hire and retain sufficient qualified management,  technical,
sales and other  personnel  necessary  to conduct our  operations  successfully,
particularly if the planned growth occurs.

Short-term contracts affect the predictability of our revenues.

         While  approximately 66% of our total revenue is currently derived from
long-term  client  contracts  (defined as contracts  with initial terms of three

<PAGE>

years or longer),  the  remainder  is not.  With  respect to that portion of our
business which is not under long-term  contract,  revenues are less predictable,
and we must engage in continual sales efforts to maintain revenue  stability and
future growth.

Our operations  outside the U.S.  subject us to risks normally  associated  with
international operations.

         We  conduct  business  outside of the  United  States.  During the last
fiscal year, we received  approximately 6% of our revenues from business outside
the United States. As part of our growth strategy, we plan to continue to pursue
opportunities outside the U.S.  Accordingly,  our future operating results could
be  negatively  affected by a variety of  factors,  some of which are beyond our
control. These factors include regulatory, political or economic conditions in a
specific  country or region,  trade  protection  measures,  and other regulatory
requirements.  In order to  successfully  expand  non-U.S.  revenues  in  future
periods, we must continue to strengthen our foreign operations,  hire additional
personnel and continue to identify and execute beneficial  strategic  alliances.
To the extent  that we are  unable to do these  things in a timely  manner,  our
growth, if any, in non-U.S.  revenues will be limited, and our operating results
could be materially  adversely affected.  Although foreign currency  translation
gains and  losses  are not  currently  material  to our  consolidated  financial
position,  results of  operations  or cash  flows,  an  increase  in our foreign
revenues could subject us to foreign currency  translation  risks in the future.
Additional risks inherent in our non-U.S. business activities generally include,
among others,  potentially longer accounts  receivable payment cycles, the costs
of and difficulties in managing  international  operations,  potentially adverse
tax consequences, and greater difficulty enforcing intellectual property rights.

Loss of data center capacity or interruption  of  telecommunication  links could
adversely affect our business.

         Our ability to protect our data centers against damage from fire, power
loss,  telecommunications  failure or other disasters is critical to our future.
The  on-line  services we provide are  dependent  on links to  telecommunication
providers.  We believe we have taken reasonable  precautions to protect our data
centers  and  telecommunication  links  from  events  that could  interrupt  our
operations.   Any   damage  to  our  data   centers   or  any   failure  of  our
telecommunications  links that  causes  interruptions  in our  operations  could
materially adversely affect our ability to meet our clients' requirements, which
could result in decreased revenues, income, and earnings per share.

Failure to  favorably  negotiate or  effectively  integrate  acquisitions  could
adversely affect our business.

         From time to time,  our growth  strategy  has included  growth  through
acquisitions.   While  we  believe  we  have  been   relatively   successful  in
implementing  this strategy during  previous  years,  there is no certainty that
future acquisitions will be consummated on acceptable terms or that any acquired
assets, data or businesses will be successfully  integrated into our operations.
Our  failure  to  identify  appropriate  acquisition  candidates,  to  negotiate
favorable terms for future acquisitions,  or to successfully integrate them into
our  existing  operations  could result in  decreased  revenues,  net income and
earnings per share.

Postal rate increases could lead to reduced volume of business.

         The direct marketing industry has been negatively impacted from time to
time during past years by postal rate increases.  Any future  increases will, in
our  opinion,  force  direct  mailers to mail fewer  pieces and to target  their

<PAGE>

prospects  more  carefully.  This  sort of  response  by  direct  mailers  could
negatively affect us by decreasing the amount of processing  services  purchased
from us,  which could  result in lower  revenues,  net income and  earnings  per
share.


                                     ACXIOM

         Acxiom is a global  leader in  real-time,  multi-channel  customer data
integration in support of customer relationship management.  We offer innovative
database management  services,  advanced data integration  software and delivery
technologies,  and premier data  content,  while also  offering a broad range of
information  technology  outsourcing  services.  Acxiom  enables  businesses  to
develop  and  deepen  customer  relationships  by  achieving  a  single  view of
customers  across the  enterprise.  Founded  in 1969,  Acxiom is based in Little
Rock, Arkansas,  with operations  throughout the United States and in the United
Kingdom, France, Spain and Australia.

         Our  products  and services  enable our clients to use  information  to
improve their  business  decision-making  and  effectively  manage  existing and
prospective  customer  relationships.  We believe that we offer clients the most
technologically advanced, accurate and timely solutions available. Our solutions
are  customized to the specific needs of our clients and the industries in which
they operate.

         We  target  organizations  that view  data as a  strategic  competitive
advantage and an integral component of their business  decision-making  process.
Historically,  our client base has primarily  been Fortune 1000 companies in the
financial  services,   insurance,   information   services,   direct  marketing,
publishing,  retail  and  telecommunications   industries.  More  recently,  our
industry   focus  has   expanded  to  include  the   pharmaceuticals/healthcare,
e-commerce, Internet, utilities, automotive, high technology, packaged goods and
media/entertainment industries.

         Our primary development initiatives over the past three years have been
AbiliTec,  our customer data integration software using our patented technology,
and the Acxiom Data Network,  our proprietary  delivery vehicle for AbiliTec and
our  InfoBase(R)  data products.  We believe that AbiliTec is the fastest,  most
accurate customer data integration  software available in the global marketplace
today.  The Acxiom Data Network is a  web-enabled  technology  that allows us to
cost effectively provide our clients with real-time desktop access to actionable
information over the Internet and via private networks.  We expect that the ease
of use and low cost  delivery of the Acxiom Data Network will allow us to extend
our scope of  services in the  existing  markets we serve and,  through  channel
distribution  partners,  to expand our client base to include the middle  market
and small office/home office companies seeking customer relationship  management
solutions.

         For a more detailed discussion of our business,  including AbiliTec and
the Acxiom Data Network,  see our Annual Report on Form 10-K for the fiscal year
ended March 31, 2000,  and our  subsequent  periodic  reports filed with the SEC
under  the  Securities  Exchange  Act of 1934.  See  "Where  You Can  Find  More
Information About Acxiom" on page 7.


                            USE OF PROCEEDS BY ACXIOM

         Acxiom  will not receive  any  proceeds  from the sale of shares by the
selling stockholders.

<PAGE>

                              SELLING STOCKHOLDERS

         We have agreed to register  3,604,000  shares of our common stock owned
by two selling  stockholders:  Legg Mason Special Investment Trust ("LMSIT") and
the Legg Mason  Opportunity  Trust  ("LMOT")  (collectively,  the  "Funds").  As
required  by the  Investment  Company  Act of  1940,  each  Fund  has a board of
directors,  a majority of whom are (and must be)  independent  of the Legg Mason
organization. The board of directors, and specifically those who are independent
of Legg Mason, are charged with overseeing management of the Funds. Accordingly,
the Funds are controlled by their respective boards of directors,  acting in the
interests of the Funds' shareholders.

         LMSIT  acquired  3,300,000  of the  shares  being  registered  and LMOT
acquired 304,000 of the shares being registered from Marmon Holdings,  Inc. in a
private transaction.  The registration of the shares is required by the terms of
a Registration  Rights Agreement,  dated as of July 27, 1992, as amended,  which
was  assigned  to LMSIT and LMOT in  connection  with their  acquisition  of the
shares.

         The following  table sets forth the number and  percentage of shares of
our common stock owned by each selling  stockholder  as of  January 2, 2001, the
number of shares that may be offered  under this  prospectus  and the number and
percentage of shares of our common stock owned by each selling stockholder after
this offering is completed. The number of shares in the column "Number of Shares
being Offered"  represents all of the shares that each selling  stockholder  may
offer under this prospectus. The selling stockholders may sell some, all or none
of the shares registered pursuant to this prospectus.

           Number        Percentage                      Number      Percentage
 Name     of Shares      of Shares                     of Shares     of Shares
        beneficially    beneficially    Number of     beneficially  beneficially
        owned prior     owned prior   Shares being       owned       owned after
        to offering     to offering      Offered     after offering   offering
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

LMSIT    4,000,600         4.5%        3,300,000         700,600           *
LMOT     1,600,500         1.8%          304,000       1,296,500         1.5%
--------------------------------------------------------------------------------

 *Less than one percent.


                              PLAN OF DISTRIBUTION

         We are  registering  these  shares of our common stock on behalf of the
selling  stockholders.  The selling  stockholders  may offer or sell shares from
time to time in one or more of the following ways:

     o    through  brokers-dealers  acting as  principal  or agent;  whether  in
          ordinary   brokerage   transactions  or  transactions  in  which  such
          broker-dealer solicits purchasers;

     o    in sales to underwriters  acquiring the stock for their own account or
          for  resale in  negotiated  transactions  or to the  public at a fixed
          offering price;

     o    in  block  transactions,  in which a  broker-dealer  may sell all or a
          portion of such shares as agent but may  position  and resell all or a
          portion of the block as principal to facilitate the transaction;

<PAGE>

     o    in sales  "at the  market"  to or  through  a market  maker or into an
          existing trading market, on an exchange or otherwise, for such shares;

     o    in private sales at negotiated prices; or

     o    by any other legally available means.

         Sales of the shares  will be made at market  prices  prevailing  at the
time of sale or at negotiated  prices. The shares of Acxiom common stock covered
by this prospectus may also be sold in private  transactions  under Section 4(1)
or Rule 144 of the Securities Act, rather than by use of this prospectus.

         If  underwriters or other agents are used in an offering or sale of the
shares,  they may receive  underwriting  discounts and  commissions.  Brokers or
agents participating in such transaction may receive commissions or fees.

         If necessary, this prospectus will be supplemented to show the specific
terms of a particular offering. These terms may include the following:

     o    number of shares involved in the offering;

     o    purchase price of the shares being offered;

     o    name of any underwriter, dealer or agent;

     o    compensation  in the form of  discounts,  concessions  or  commissions
          received by underwriters, dealers or agents; and

     o    all other required information.

         To comply with applicable  state  securities laws, the shares of common
stock will be sold, if necessary,  in such jurisdictions only through registered
or licensed brokers or dealers.

         All  expenses  relating  to the offer and sale of the  shares of common
stock will be paid by us, with the exception of commissions,  discounts and fees
of  underwriters,  broker-dealers  or agents,  taxes of any kind, and any legal,
accounting or other expenses  incurred by the selling  stockholders.  Acxiom has
agreed to pay all expenses,  including  filing fees,  relating to preparation of
the registration  statement,  and the fees of its attorneys and accountants.  We
have also agreed to indemnify the selling stockholders against specified losses,
claims,  damages,  actions,  liabilities,  costs and expenses  arising under the
securities laws.

                                  LEGAL MATTERS

         The  validity  of the shares of common  stock  offered  hereby  will be
passed upon for us by Kutak Rock LLP, Little Rock, Arkansas.

                                     EXPERTS

         The  consolidated  financial  statements  and schedules of Acxiom as of
March 31,  2000 and 1999,  and for each of the  years in the  three-year  period
ended March 31, 2000,  have been  incorporated  by reference  herein in reliance

<PAGE>

upon  the  report  of  KPMG  LLP,  independent   certified  public  accountants,
incorporated by reference herein, and upon the authority of said firm as experts
in accounting and auditing.

                WHERE YOU CAN FIND MORE INFORMATION ABOUT ACXIOM

         The SEC  allows  us to  "incorporate  by  reference"  information  from
documents  filed  with  them,  which  means  that  we  can  disclose   important
information to you by referring you directly to those documents. The information
incorporated  by reference is  considered  to be a part of this  prospectus.  In
addition,  information  we file with the SEC in the  future  will  automatically
update  and  supersede   information   contained  in  this  prospectus  and  any
accompanying prospectus supplement.

         We incorporate  by reference the documents  listed below and any future
filings  made  with the SEC  under  Sections  13(a),  13(c),  14 or 15(d) of the
Securities  Exchange  Act of  1934,  prior  to the  filing  of a  post-effective
amendment which indicates that all securities  offered  hereunder have been sold
or which  deregisters  all shares then remaining  unsold,  shall be deemed to be
incorporated by reference herein and to be a part hereof from the date of filing
of such documents:

         (1) Our Annual Report on Form 10-K for the fiscal year ended  March 31,
2000;

         (2) Our Quarterly Report on Form 10-Q for the quarter ended June 30,
2000;

         (3) Our Current Report on Form 8-K dated July 19, 2000;

         (4) Our Quarterly Report on Form 10-Q for the quarter ended September
30, 2000;

         (5) The description of our capital stock contained in the  registration
statement  on Form  8-A of CCX  Network,  Inc.,  which is now  known  as  Acxiom
Corporation, dated February 4, 1985, and any amendments or updates to that form;
and

         (6) The description of our preferred stock purchase rights contained in
the  registration  statement on Form 8-A dated  January 28, 1998,  as amended by
Form 8-A/A dated June 4, 1998.

         We will provide you with free copies of any of these documents, without
exhibits,  unless an exhibit is incorporated into the document by reference,  if
you write us or call us at:  Acxiom  Corporation,  P.O. Box 8180, 1  Information
Way, Little Rock, Arkansas,  72203-8180,  Attention: Catherine Hughes, telephone
(501) 342-1320.

         We  are  subject  to the  information  requirements  of the  Securities
Exchange  Act of 1934 and, in  accordance  with the act,  file reports and other
information  with the SEC. We have also filed a  registration  statement on Form
S-3 with the SEC  relating to this  offering of our common  stock by the selling
stockholders.  Such reports, proxy statements,  registration statement and other
information can be inspected and copied at the public  reference room of the SEC
at Room 1024, 450 Fifth Street,  N.W.,  Washington,  D.C. 20549.  You may obtain
information on the operation of the public  reference room by calling the SEC at
1-800-SEC-0330. Our filings with the SEC also are available to the public at the
SEC's web site: "http://www.sec.gov."


<PAGE>

                                     PART II


                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

         The following table sets forth the estimated expenses payable by Acxiom
in connection with the offering described in this registration statement.

Securities and Exchange
         Commission registration fee                              $40,793.68
Legal fees                                                         10,000.00
Accountants' fees                                                   5,000.00
Miscellaneous expenses                                              1,000.00
                                                                   =========
                  TOTAL                                           $56,793.68
                                                                   =========

Item 15.  Indemnification of Directors and Officers.

         Exculpation.  Section 102(b)(7) of the Delaware General Corporation Law
permits a corporation to include in its certificate of incorporation a provision
eliminating or limiting the personal  liability of a director to the corporation
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  provided that such provision may not eliminate or limit the liability
of a  director  for  any  breach  of  the  director's  duty  of  loyalty  to the
corporation  or its  stockholders,  for acts or  omissions  not in good faith or
which  involve  intentional  misconduct  or a knowing  violation of law, for any
unlawful  payment of dividends or unlawful stock purchase or redemption,  or for
any transaction from which the director derived an improper personal benefit.

         The Acxiom Charter  provides  that, to the fullest extent  permitted by
Delaware  corporate  law,  a  director  shall not be  liable  to Acxiom  and its
stockholders for monetary damages for a breach of fiduciary duty as a director.

         Indemnification.  Section 145 of the Delaware  corporate  law permits a
corporation  to indemnify any of its directors or officers who was or is a party
or is threatened  to be made a party to any third party  proceeding by reason of
the fact that such  person is or was a director  or officer of the  corporation,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding,  if such person acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had no reasonable  cause to believe that such person's  conduct was
unlawful. In a derivative action, i.e., one by or in the right of a corporation,
the  corporation  is  permitted to  indemnify  any of its  directors or officers
against expenses (including attorneys' fees) actually and reasonably incurred by
such person in connection  with the defense or settlement of such action or suit
if such  person  acted in good  faith  and in a manner  such  person  reasonably
believed to be in or not opposed to the best interests of the  corporation,  and
except  that no  indemnification  shall be made for any  claim as to which  such
person shall have been adjudged  liable to the  corporation,  unless and only to
the  extent  that the  court in which  such  action  or suit was  brought  shall
determine upon application that such person is fairly and reasonably entitled to
indemnification for such expenses despite such adjudication of liability.


<PAGE>

         The Acxiom  Charter  provides  for  indemnification  of  directors  and
officers of Acxiom against  liability they may incur in their  capacities as and
to the extent authorized by Delaware corporate law.

         Insurance.  Acxiom has in effect  directors'  and  officers'  liability
insurance and fiduciary liability  insurance.  The fiduciary liability insurance
covers  actions  of  directors  and  officers  as well as other  employees  with
fiduciary responsibilities under ERISA.

Item 16.  Exhibits.

        Number                             Description

         4.1        Specimen  Common  Stock  Certificate  (previously  filed  as
                    Exhibit 4.1 to the  Registrant's  Registration  Statement on
                    Form  S-4  (No.   333-61639)   filed  August  17,  1998  and
                    incorporated herein by reference).

         4.2        Rights Agreement,  dated January 28, 1998 between Acxiom and
                    First  Chicago  Trust  Company of New York,  as Rights Agent
                    (the  "Rights  Agreement"),  including  the  forms of Rights
                    Certificate and of Election to Exercise, included in Exhibit
                    A to the Rights  Agreement,  and the form of  Certificate of
                    Designation  and Terms of  Participating  Preferred Stock of
                    the  Registrant,   included  in  Exhibit  B  to  the  Rights
                    Agreement   (previously   filed  as   Exhibit   4.1  to  the
                    Registrant's  Current  Report on Form 8-K dated February 10,
                    1998,  Commission File No. 0-13163,  and incorporated herein
                    by reference).

         4.3        Amendment  No. 1,  dated as of May 26,  1998,  to the Rights
                    Agreement (previously filed as Exhibit 4 to the Registrant's
                    Current  Report on Form 8-K dated June 4,  1998,  Commission
                    File No. 0-13163, and incorporated herein by reference).

         5.1        Opinion of Kutak Rock LLP as to the legality of the shares
                    being registered.*

         23.1       Consent of Kutak Rock LLP.*

         23.2       Consent of KPMG LLP (filed herewith).

         24.1       Power of Attorney.*

*Previously filed.

Item 17.   Undertakings.

         (a)      The undersigned registrant hereby undertakes:

                  (1) To file,  during any  period in which  offers or sales are
         being  made  of the  securities  registered  hereby,  a  post-effective
         amendment to this registration statement:

                           (i)   to include any  prospectus  required by Section
                  10(a)(3) of the Securities Act of 1933, as amended (the
                  "Securities Act");


<PAGE>

                           (ii) to reflect in the prospectus any facts or events
                  arising  after  the  effective   date  of  this   registration
                  statement  (or  the  most  recent   post-effective   amendment
                  thereof) which, individually or in the aggregate,  represent a
                  fundamental  change  in the  information  set  forth  in  this
                  registration  statement.  Notwithstanding  the foregoing,  any
                  increase or decrease in volume of  securities  offered (if the
                  total dollar value of securities offered would not exceed that
                  which was  registered)  and any deviation from the low or high
                  end of the estimated  maximum  offering range may be reflected
                  in the form of prospectus  filed with the Commission  pursuant
                  to Rule 424 (b),  if in the  aggregate,  the changes in volume
                  and price  represent  no more than a 20 percent  change in the
                  maximum aggregate offering price set forth in the "Calculation
                  of  Registration  Fee"  table  in the  effective  registration
                  statement; and

                           (iii)  to  include  any  material   information  with
                  respect to the plan of distribution  not previously  disclosed
                  in this registration  statement or any material change to such
                  information in this registration statement;

provided;  however,  that the undertakings set forth in paragraphs (a)(1)(i) and
(a)(1)(ii)  above do not apply if the  information  required to be included in a
post-effective  amendment by those  paragraphs is contained in periodic  reports
filed with or furnished to the Commission by the registrant  pursuant to Section
13 or Section  15(d) of the  Securities  Exchange  Act of 1934,  as amended (the
"Exchange  Act")  that  are  incorporated  by  reference  in  this  registration
statement.

                  (2) That, for the purpose of determining  any liability  under
         the Securities Act, each such post-effective amendment shall be deemed
         to be a new registration  statement  relating to the securities offered
         therein,  and the  offering  of such  securities  at that time shall be
         deemed to be the initial bona fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
         amendment any of the securities being registered which remain unsold at
         the termination of the offering.

         (b)        The  undersigned  registrant  hereby  undertakes  that,  for
                    purposes of determining  any liability  under the Securities
                    Act, each filing of the registrant's  annual report pursuant
                    to Section  13(a) or Section 15(d) of the Exchange Act (and,
                    where applicable,  each filing of an employee benefit plan's
                    annual report pursuant to Section 15(d) of the Exchange Act)
                    that  is  incorporated  by  reference  in  the  registration
                    statement shall be deemed to be a new registration statement
                    relating to the securities offered therein, and the offering
                    of such  securities  at that time  shall be deemed to be the
                    initial bona fide offering thereof.

         (c)        Insofar as indemnification for liabilities arising under the
                    Securities  Act may be permitted to directors,  officers and
                    controlling  persons  of  the  registrant  pursuant  to  the
                    foregoing provisions,  or otherwise, the registrant has been
                    advised that in the opinion of the  Securities  and Exchange
                    Commission such  indemnification is against public policy as
                    expressed  in  the   Securities   Act  and  is,   therefore,
                    unenforceable. In the event that a claim for indemnification
                    against  such  liabilities  (other  than the  payment by the
                    registrant  of  expenses  incurred  or paid  by a  director,
                    officer  or  controlling  person  of the  registrant  in the
                    successful  defense of any action,  suit or  proceeding)  is
                    asserted by such director,  officer or controlling person in
                    connection  with  the  securities  being   registered,   the
                    registrant  will,  unless in the  opinion of its counsel the
                    matter has been settled by controlling precedent,  submit to
                    a court of  appropriate  jurisdiction  the question  whether
                    such  indemnification  by it is  against  public  policy  as
                    expressed  in the Act  and  will be  governed  by the  final
                    adjudication of such issue.



<PAGE>


                                   SIGNATURES


         Pursuant to the  requirements  of the  Securities  Act of 1933,  Acxiom
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for filing on Form S-3 and has duly caused this Amendment No. 1 to
the  registration  statement  to be  signed on its  behalf  by the  undersigned,
thereunto duly  authorized,  in the City of Little Rock,  State of Arkansas,  on
January 3, 2001.

                                       ACXIOM CORPORATION



                                       By: /s/  Catherine L. Hughes
                                          --------------------------------------
                                          Catherine L. Hughes
                                          Secretary and Corporate Counsel


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Amendment  No. 1 to the  registration  statement  has been  signed  below by the
following persons in the capacities indicated, on January 3, 2001:



             Signature                                      Title

/s/ Caroline Rook        *                       Financial Operations Leader
-----------------------------------           (Principal Financial Officer and
(Caroline Rook)                                 Principal Accounting Officer)


/s/ Dr. Ann H. Die       *                               Director
-----------------------------------
(Dr. Ann H. Die)

/s/ William T. Dillard II*                               Director
-----------------------------------
(William T. Dillard II)

/s/ Harry C. Gambill     *                               Director
-----------------------------------
(Harry C. Gambill)

/s/ Rodger S. Kline      *                               Director
-----------------------------------
(Rodger S. Kline)

/s/ Thomas F. (Mack) McLarty, III*                       Director
-----------------------------------
(Thomas F. (Mack) McLarty, III)

/s/ Charles D. Morgan    *                            Company Leader
-----------------------------------            (Principal Executive Officer)
(Charles D. Morgan)

/s/ Stephen M. Patterson*                               (Director)
-----------------------------------
(Stephen M. Patterson)

/s/ James T. Womble      *                               Director
-----------------------------------
(James T. Womble)

*By:    /s/  Catherine L. Hughes
        ----------------------------------------
          (Catherine L. Hughes, Attorney-in-Fact)


<PAGE>


                                INDEX TO EXHIBITS


Number                                         Exhibit

4.1       Specimen Common Stock Certificate  (previously filed as Exhibit 4.1 to
          the Registrant's  Registration  Statement on Form S-4 (No.  333-61639)
          filed August 17, 1998 and incorporated herein by reference).

4.2       Rights  Agreement,  dated  January 28, 1998  between  Acxiom and First
          Chicago  Trust  Company  of New York,  as Rights  Agent  (the  "Rights
          Agreement"), including the forms of Rights Certificate and of Election
          to Exercise,  included in Exhibit A to the Rights  Agreement,  and the
          form  of  Certificate  of  Designation  and  Terms  of   Participating
          Preferred Stock of the Registrant, included in Exhibit B to the Rights
          Agreement (previously filed as Exhibit 4.1 to the Registrant's Current
          Report  on Form 8-K  dated  February  10,  1998,  Commission  File No.
          0-13163, and incorporated herein by reference).

4.3       Amendment  No. 1, dated as of May 26,  1998,  to the Rights  Agreement
          (previously  filed as Exhibit 4 to the Registrant's  Current Report on
          Form  8-K  dated  June 4,  1998,  Commission  File  No.  0-13163,  and
          incorporated herein by reference).

5.1       Opinion of Kutak Rock LLP as to the legality of the shares being
          registered.*

23.1      Consent of Kutak Rock LLP.*

23.2      Consent of KPMG LLP (filed herewith).

24.1      Power of Attorney.*

*Previously filed.




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