CRUISE AMERICA INC
10-K405, 1995-07-31
AUTO DEALERS & GASOLINE STATIONS
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-K

                    For the fiscal year ended April 30, 1995

                   SUBMITTED PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                 ---------------------------------------------

                              Cruise America, Inc.
                             11 West Hampton Avenue
                            Mesa, Arizona 85210-5258
                           Telephone: (602) 464-7300

                           Commission File No. 1-9471

                             I.R.S. No. 59-1403609

                        State of Incorporation: Florida
                 ---------------------------------------------

                   Securities registered pursuant to Section
                               12(b) of the Act:

 Title of each class                   Name of each exchange on which registered

   COMMON STOCK                               AMERICAN STOCK EXCHANGE

            Securities registered pursuant to Section (g) of the Act

                                     -NONE-

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports)  and (2) has been  subject to such  filing
requirements for the past 90 days.

                        YES     X           NO
                              -----

The aggregate market value of voting stock held by non-affiliates as of July 19,
1995, was approximately  $20,597,735.  As of July 19, 1995,  5,703,159 shares of
the  registrant's  Common Stock were outstanding of which 4,119,547 were held by
non-affiliates of the registrant.

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

                      DOCUMENTS INCORPORATED BY REFERENCE

Information  contained in the Registrant's  proxy materials to be filed with the
Securities and Exchange  Commission has been  incorporated  by reference in Part
III of this Annual Report on Form 10-K.



<PAGE>


                               TABLE OF CONTENTS

ITEM                                PART I                                 PAGE

 1. Business ...............................................................   3

 2. Properties .............................................................   6

 3. Legal Proceedings ......................................................   6

 4. Submission of Matters to a Vote of Security Holders ....................   7

                                    PART II

 5. Market for Registrant's Common Stock and Related Stock-
     holder Matters ........................................................   7

 6. Selected Financial and Operating Data ..................................   8

 7. Management's Discussion and Analysis of
     Financial Condition and Results of Operations .........................   9

 8. Financial Statements and Supplementary Data ............................  13

 9. Changes in and Disagreements With Accountants on
     Accounting and Financial Disclosure ...................................  30

                                    PART III

10. Directors and Executive Officers of the Registrant .....................  30

11. Executive Compensation .................................................  30

12. Security Ownership of Certain Beneficial Owners
     and Management ........................................................  30

13. Certain Relationships and Related Party Transactions ...................  30

                                    PART IV

14. Exhibits, Financial Statement Schedules, and
     Reports on Form 8-K ...................................................  31



<PAGE>



                                     PART I

ITEM 1.  BUSINESS

General

Cruise America, Inc. is the largest company in North America specializing in the
rental and sale of  Recreational  Vehicles  (RV's).  The Company began sales and
rental operations in Miami,  Florida in 1972, with an initial strategy to locate
rental centers in metropolitan  gateway cities which are  destinations for large
numbers of domestic and  international  travelers.  Since that time, the Company
has established 80 additional  rental and/or sales  locations  across the United
States.  In 1988, the Company started Canadian  operations and opened rental and
sales centers in Montreal,  Toronto,  Vancouver and Calgary.  At April 30, 1995,
the Company  operated a total of 15 Hub  offices,  69 Satellite  offices,  and a
rental fleet of 1,884 recreational vehicles across North America.

Recreational  Vehicle  rentals  provide the  consumer  with the  benefits of use
without  the  burdens of  ownership,  and make  Recreational  Vehicle  vacations
available  to a broad range of  consumers.  Motorhomes  combine  transportation,
lodging, and cooking facilities at a cost which the Company believes provides an
economical  alternative  to automobile  travel and related hotel and  restaurant
expenses.   Additionally,   recent   technological   advances,   including  more
aerodynamic design, lighter weight construction and fuel-efficient engines, have
substantially increased the fuel-efficiency of Recreational Vehicles.

Besides rentals, the Company sells new and used RV's (including vehicles retired
from the rental  fleet) from all its Hub  offices.  The sales effort is marketed
under  the name RV DEPOT and  currently  represents  approximately  57% of total
revenue.

The amounts of revenues,  income and  identifiable  assets  attributable  to the
Company's foreign  operations is set forth in Note 11 to Consolidated  Financial
Statements included elsewhere in this Form 10-K.

Cruise America Rental System

Cruise America rents a wide variety of  Recreational  Vehicles at each of its 15
Hub and 69 Satellite  offices  across North  America.  The Company's peak rental
fleet in the year ended April 30, 1995 consisted of 2,710 Recreational Vehicles,
of which 1,817 were motorhomes,  840 were truck campers, 22 were motorcycles and
31 were vans and  trailers.  The  majority of vehicles  available  for rent were
current model, one or two year old vehicles.

Cruise America's  Recreational Vehicles include a wide range of sizes from 18 to
31 feet. Cruise America motorhomes and camperhomes are fully self contained with
kitchen and bath  facilities,  heat and air  conditioning as well as comfortable
sleeping  arrangements.  Most motorhomes have electric  generators and many have
microwave ovens. Cruise America Recreational  Vehicles are as easy to drive as a
car with no  special  license  requirements.  All  vehicles  are  equipped  with
automatic transmission, power steering and power brakes. Most vehicles also have
cruise control.

Over the past three years,  the Company's use of rental vehicles that can easily
be disposed of after the peak summer  rental  season has increased to 30% of the
rental  fleet.  The  Company  also  began  in the  Spring  of 1993  to  purchase
motorhomes  that are designed such that the coach portion can be easily  removed
from the old  chassis  and  placed on a new  chassis.  These two  changes in the
rental fleet are designed to reduce  maintenance  and holding costs and increase
the service life of the vehicles.  Virtually the entire rental fleet is now made
up of these specially designed recreational vehicles.

The Company  purchases  its rental fleet from several  manufacturers,  including
Chevrolet,   Fleetwood,   Damon,  Four  Winds,  Holiday  Rambler,  Coachmen  and
Winnebago.  The Company  believes  it enjoys  excellent  relationships  with its
suppliers,  most of which have been suppliers to the Company for many years. The
Company  believes,  if the  need  arose,  that it could  equip  its  fleet  with
Recreational  Vehicles from other suppliers  without any material adverse effect
on its operations. Most of the Company's rental vehicles are pledged as security
under financing agreements with banks and other financial institutions.

Subject  to  certain  deductible  amounts  and  retention  limits,  the  Company
maintains coverage to insure against claims based upon personal injury, property
damage  and  loss of  Company  property  in  connection  with its  business  and
operations.  In light of current  insurance costs and the Company's  experience,
the Company believes that its policy limits provide sufficient  coverage and the
deductible amounts are reasonable.

Hub Offices

At April 30,  1995,  the Company  operated  Hub offices from 15 locations in the
United  States  and  Canada.   Each  office  consists  of  full  service  rental
operations,  new,  used and  fleet RV  sales,  fleet  maintenance,  and  vehicle
storage. In addition,  each Hub office provides management and marketing support
and other services to the Satellite offices within its respective service area.

Among the factors which the Company  considers  significant  in the selection of
locations  for Hub  offices are  population,  demographics,  proximity  to major
airports,  vacation  destinations and favorable  economic  conditions within the
potential service area for the rental and sale of Recreational Vehicles.

Satellite Offices

At April 30, 1995, the Company operated 69 Satellite offices.  Satellite offices
are  independently  owned and  operated  businesses  that  contract  to rent the
Company's Recreational Vehicles.  Typically,  the Satellite office operator also
is engaged in a complementary  business such as car, truck or equipment rentals,
or RV sales.  The Satellite  office  operator  provides the  facilities  and all
personnel  for the  rental  operation  and is paid a  commission  on the  rental
revenue  generated.  The Company  provides each Satellite  office with vehicles,
maintenance, service, forms, supplies, advertising and management support.

Fleet Planning and Management

Fleet management is accomplished through the coordination of reservations, fleet
purchasing,  fleet  distribution,  fleet  sales,  marketing  and  the  motorhome
rechassis/refurbish  operation.  Information derived from each of these areas is
used to establish a fleet plan designed to maximize vehicle utilization.

Reservation  information from local,  central and international  reservations is
used to schedule vehicle requirements and demands. This information is also used
to schedule routine  maintenance and to establish pricing and one-way surcharges
in order to control  vehicle  utilization  and  availability.  Expansion  of the
rental fleet and the timing of vehicle purchases, as well as the distribution of
rental  vehicles  among rental  centers,  are  determined  in part by historical
reservation  demand and  anticipated  demand as expressed to  management by tour
operators and travel agents.

Vehicle  purchases  are  generally  scheduled so that new vehicles are delivered
according to anticipated  rental demand.  The Company encourages one-way vehicle
flow into the sunbelt  locations in the fall and into the snowbelt  locations in
the spring.

Vehicles  from  the  fleet  are  sold  at all Hub  locations.  Fleet  sales  are
controlled at the Company's  headquarters.  Because fleet sales are seasonal and
regionalized,  the Company  maintains a wide selection of Recreational  Vehicles
during the peak selling months in order to maximize sales.

Customer Service

The Company believes  strongly in  familiarizing  the customer in all aspects of
Recreational Vehicle usage. Each customer is given a full demonstration prior to
rental as well as extensive written  instructions.  Multi-lingual  personnel are
retained at major  gateway  markets to assist  foreign  customers.  On the road,
customers have access to twenty-four hour toll-free lines for assistance.

All vehicles are cleaned,  inspected and serviced prior to pickup,  and detailed
quality  control  procedures  are used to  assure  that  vehicles  are  properly
prepared and maintained. The Company makes available to rental customers luggage
storage, kitchen supplies and utensils, linens, airport pickup and maps.

Advertising and Promotion

The Company's  objective is to provide  quality  rental  services at competitive
prices  to both  domestic  and  international  customers.  Rental  services  are
marketed  directly to the consumer and through tour operators and travel agents.
The Company's  rental  marketing  program is designed to level out rental demand
throughout the year in order to maximize vehicle utilization.

The  Company's  rental  services are marketed  internationally  by  commissioned
general sales agents and by approximately  200 tour operators in their brochures
and related travel media in approximately 25 countries. The Company also engages
in direct  advertisement  in several foreign markets.  Currently,  the Company's
rental  programs are featured in North  American  destination  travel  brochures
published in many countries throughout the world.

The Company also promotes its rental programs  through travel agents,  airlines,
automobile  clubs and other targeted  marketing  groups.  The Company has been a
participating  sponsor in various fund raising and sporting events. In addition,
the Company offers special motorhome  vacations and discounted rates designed to
stimulate business in the off-season.

The Company also conducts a balanced domestic  advertising program for sales and
rentals, which includes  advertisements in telephone  directories,  print media,
industry trade media, local newspaper displays, classified advertising and other
select  publications.  To a lesser extent,  the Company  advertises on radio and
television  and through  direct mail  promotions.  The Company also promotes its
products and services at Recreational  Vehicle shows,  travel trade and consumer
shows and other special events.

Reservations

The Company's  reservations  department  maintains  toll-free customer telephone
service  across the United  States and Canada.  The  international  reservations
department   receives,    confirms,   processes   and   invoices   international
reservations.  Computer  terminals have been installed at approximately 20 major
tour  operators  in  Europe,   vastly  speeding  up  the  reservation   process.
Domestically,   the  reservations   department  also  performs  customer  credit
qualification procedures and processes travel agent requests and bookings.

Vehicle Service and Parts

The Company maintains or has access to fully-equipped service facilities at each
office to support its rental fleet. In addition,  the Company's  Miami,  Florida
and  Mesa,  Arizona  offices  maintain  retail  service  departments,  which are
equipped to handle the repair of virtually any type of Recreational Vehicle. The
parts  department  supports  the  rental,  sales and  service  functions  of the
Company,  and also provides  support to the Hub and Satellite  rental centers by
stocking parts that are not readily available. In addition, the parts department
stocks  accessory items usually sold to Recreational  Vehicle owners.  The parts
department  conducts mail order sales, both foreign and domestic,  for scarce or
specialized  Recreational  Vehicle  parts.  Parts are sold at both wholesale and
retail.

Competition

The Company is the largest  company in North  America  that  specializes  in the
rental  and sale of  Recreational  Vehicles.  The  Company  competes  with other
leisure and  vacation  activities,  many of which are more  visible and familiar
than the  Company's  product.  The  Company  competes  in the rental and sale of
Recreational  Vehicles  with several  firms,  some of which  operate in multiple
locations.  In  addition,  there are local  competitors  that  operate in single
locations.  Significant  competitive factors in the Recreational  Vehicle rental
and sales industry include price, service,  reliability,  quality of product and
convenience one-way rentals, and vehicle availability. The Company believes that
it is competitive in all of these categories.

Employees

As of April 30, 1995, the Company had 258 full-time  employees.  The Company has
no contracts or collective bargaining agreements with labor unions and has never
experienced  work stoppages.  The Company's  management  considers its relations
with employees to be excellent.

ITEM 2.  PROPERTIES

The Company's  principal  executive  offices are located in Mesa,  Arizona.  The
Company owns facilities in Mesa,  Miami,  Denver,  Los Angeles and Oakland.  The
Company leases its  facilities at each of its other Hub rental centers  pursuant
to operating leases expiring at various times through the year 2004.

ITEM 3.  LEGAL PROCEEDINGS

On May 14, 1987, one of the Company's  concession  operators commenced a lawsuit
entitled  Altman's  America,  et. al. v. American  Land Cruisers of  California,
Incorporated,  et. al. in the Superior  Court of the State of California for the
County of Los Angeles.  The action arose out of a claim for an alleged  wrongful
termination  by the  Company  of a  sublease  agreement.  After the  trial  jury
returned  verdicts adverse to the Company,  the Company incurred a charge in the
fourth  quarter of 1988 in the amount of $4,300,000 for damages and fees pending
appeal.  On February 1, 1991, the appellate court reversed the judgement against
the Company.  In overturning  the trial court  judgement,  the appeals court set
aside jury verdicts for  compensatory  and punitive  damages and awarded  Cruise
America, Inc. its costs of appeal. Subsequently,  both the appeals court and the
Supreme Court of California denied a petition brought by plaintiff to rehear the
case.  The reversal of the lawsuit  resulted in the  elimination  of the related
contested  liability  in the amount of  $4,094,000  for the year ended April 30,
1991. On September 3, 1991,  Plaintiff refiled the lawsuit. On January 14, 1993,
the Trial Court upheld the Company's  right to terminate the sublease  agreement
but awarded plaintiff $120,000 in pretermination damages. On March 11, 1993, the
Trial Court awarded  plaintiff  $115,000 in attorney's fees and costs.  However,
the Trial Court ruled that Cruise America was the prevailing  party and as such,
awarded the Company  $634,000 in attorney's  fees and costs.  On March 12, 1993,
plaintiff  filed a notice of appeal  which is  currently  pending.  The  Company
believes, after reviewing the case with counsel, that the latest rulings will be
upheld.

The Company is a party to various  other claims,  legal  actions and  complaints
arising in the ordinary  course of business.  In the opinion of management,  the
disposition  of these  matters  will not have a material  adverse  effect on the
financial condition of the Company.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY
         HOLDERS

There were no matters  which were brought to a vote of security  holders  during
the fourth quarter of fiscal 1995.


                                    PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND
         RELATED STOCKHOLDER MATTERS

The Company's  Common Stock is traded on the American  Stock  Exchange under the
symbol RVR. The following table sets forth, for the periods indicated,  the high
and low sales prices as reported by the American Stock Exchange.

<TABLE>

<CAPTION>
                                                            1994                             1995
                                                   ---------------------               -------------------
Quarter Ended                                        High         Low                   High         Low
     <S>                                             <C>          <C>                  <C>           <C>   

     July 31, 1993 and 1994.....................     7            4 5/8                 3 3/4        2 3/8
     October 31, 1993 and 1994..................     5 7/8        4 5/8                 3 1/2        2 3/8
     January 31, 1994 and 1995..................     5 1/2        4 3/8                 3 13/16      2 7/16
     April 30, 1994 and 1995....................     5 1/4        3 1/2                 4 11/16      3 3/8

</TABLE>


As of April 30, 1995, there were 245 holders of record,  not including  security
position listings.

The Company has not paid cash dividends since 1982. The Company anticipates that
for the foreseeable future its earnings will be retained for use in its business
and no cash dividends will be paid on its Common Stock. Declaration of dividends
in the future  will  remain  within the  discretion  of the  Company's  Board of
Directors,  which will review its dividend policy from time to time on the basis
of  the  Company's  financial  condition,   capital  requirements,   cash  flow,
profitability,  business  outlook and other  factors.  The Company  currently is
restricted  from paying cash dividends under the terms of some of it's financing
agreements. See Note 8 to the Consolidated Financial Statements.



ITEM 6.  SELECTED FINANCIAL AND OPERATING DATA
         (In thousands except per share data and Selected Operating Data)

The selected  consolidated  financial  data  presented  below under the captions
"Selected  Statement of Operations  Data" and "Selected  Balance Sheet Data" has
been derived from the consolidated  financial  statements of the Company,  which
have been  audited  by KPMG  Peat  Marwick  LLP,  independent  certified  public
accountants.   The  information   below  should  be  read  in  conjunction  with
"Management's  Discussion and Analysis of Consolidated  Financial  Condition and
Results of Operations" and the Consolidated  Financial Statements of the Company
(including the notes thereto).




<TABLE>

<CAPTION>
                                                      Year Ended
                                                       April 30,
                             ----------------------------------------------------------
                                  1991       1992        1993        1994       1995
                                  ----       ----        ----        ----       ----
<S>                            <C>          <C>        <C>         <C>        <C>    
Selected Statement of
  Operations Data:
Rental Revenue                 $ 42,984     44,562      45,686      40,537      36,842
Sales                            26,924     30,901      61,077      55,540      48,476
                               --------    -------    --------     -------    --------
Total Revenue                    69,908     75,463     106,763      96,077      85,318
                               --------    -------    --------     -------    --------
Gross Profit from
  Operations                     25,939     24,765      26,273      21,108      27,037
                               --------    -------    --------     -------    --------
Unusual Item:
  Contested Liability             4,094          0           0           0           0
Net Earnings (Loss)            $  3,521       (512)       (800)     (3,101)        185
                               --------    -------    --------    --------    --------
Earnings (Loss) Per
   Share                       $    .64       (.09)       (.14)       (.55)       .03
                               --------    -------    --------    --------    --------
Average Common
  Shares Outstanding              5,531      5,539       5,543       5,630       5,694
                               --------    -------    --------    --------    --------

Selected Balance Sheet
  Data (end of period):
Rental Vehicles, Net             78,414     80,020      70,755      46,474      51,315
Total Assets                    109,270    110,163     105,372      89,762      89,378
Total Rental Vehicle
  Financing                      59,602     60,803      50,950      25,356      30,622
Long-Term Debt, excluding
  current installments           13,173     10,218       8,937      28,432      23,892
Stockholders' Equity           $ 26,459     25,914      24,761      22,064      22,329

Selected Operating Data:
Rental Fleet - Peak               3,411      3,544       4,019       4,015       2,710
Rental Fleet - End of Period      3,115      3,430       3,158       1,790       1,884
Total Rental Centers                113        108          86          95          84
Rental Vehicles Sold                946        977       2,111       1,807       1,494
Revenue Days (1)                455,735    471,045     477,745     456,256     370,144

(1)  Revenue  days is  calculated  as the  total  number  of days that all fleet
vehicles were rented during the period.

</TABLE>

<PAGE>




ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         CONSOLIDATED FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

The Company's gross profits are derived  principally  from its rental  business.
For the years ended April 30, 1994 and 1995, 75% and 78%,  respectively,  of the
Company's  gross profit from  operations was from rentals.  The Company's  sales
business also  contributes  to its gross  profits,  but the gross margins in the
sales business are substantially  less than in the rental business.  The Company
augments  its  rental  vehicle  sales at  retail  with  wholesale  sales and has
developed fleet repurchase  arrangements with fleet  manufacturers.  The Company
has also  developed the ability to replace the chassis  portion of the motorhome
fleet which  extends the vehicle's  life and reduces the  Company's  reliance on
sales  to  achieve  fleet  turnover.  The  rental  business  is  seasonal,  with
recreational  travel and  tourism  being  highest in the summer  months.  Rental
revenue in the summer months (May through  October)  represents  the majority of
rental  revenue  for the 12 month  operating  cycle.  Certain  rental  costs are
variable such as depreciation, but many rental costs are fixed such as interest,
licenses and insurance.  Because of these seasonal  characteristics  the Company
historically  reports net losses in the months from  November  through April and
reports net earnings  during the period from May through  October.  Owing to the
seasonality  of its rental  business,  the results of any interim period are not
necessarily indicative of the results which might be expected for a full year.

Results of Operations

For the year ended  April 30, 1995  compared  to the year ended April 30,  1994.
Rental Revenue  decreased to $36,842,000 in 1995, from $40,537,000 in 1994, a 9%
decline.  An 11%  increase  in  revenue  per day was more  than  offset by a 19%
reduction  in revenue  days.  The volume  decline  was  primarily  due to severe
discounting by competitors at a time when the Company was raising rates.

Sales in 1995 were  $48,476,000  compared to  $55,540,000 in 1994, a decrease of
13%,  primarily as a result of lower rental vehicle sales. The Company's ability
to extend the  service  life of rental  vehicles  by  replacing  the chassis has
impacted  sales  volume by  limiting  the need to turn the  fleet as often.  New
vehicle  sales also declined as a result of an  industry-wide  slowdown from the
prior year.

Cost of Rentals as a percentage  of Rental  Revenue was 42% in 1995  compared to
61% in  1994.  Included  in Cost of  Rentals  in 1994 is a one  time  charge  of
$3,452,000 to revalue vehicles retired from the fleet. Without this charge, cost
of rentals would have been 52% in 1994.  The  improvement in 1995 was mainly due
to lower costs of maintenance  and other variable costs  associated with the 19%
reduction in rental volume at the same time the Company raised rates by 11%.

Cost of  Sales  as a  percentage  of  Sales  was 88%  compared  to 91% in  1994.
Improvements  were seen in Rental  Vehicle,  New and Used  Vehicle  Sales as the
Company's  reduced need to sell fleet vehicles  resulted in a significant  shift
away from lower margin sales at wholesale.

Gross Profit from Operations as a percentage of Total Revenue was 32% in 1995 up
from 22% in 1994. Excluding the one time charge to cost of rentals of $3,452,000
in 1994 to revalue  vehicles  retired from the fleet,  the percentage would have
been 26% in 1994. Gross profit percentage  improvements were seen in rentals and
sales.

Interest  Expense  in 1995  was  $6,035,000  compared  to  $5,031,000  in  1994,
primarily as a result of higher interest rates.

Selling,  General and  Administrative  Expenses increased to $20,779,000 in 1995
from  $19,826,000 in 1994. This was mainly as a result of increased  advertising
expenditures  as well as a slight  increase in  personnel  costs  related to the
Company's headquarters operations.

Income tax expense in 1995  represented  a 17%  effective tax rate compared to a
benefit of 17% in 1994. See note 7 to the consolidated financial statements.

For the year ended  April 30, 1994  compared  to the year ended April 30,  1993.
Rental Revenue  decreased to $40,537,000 in 1994,  from  $45,686,000 in 1993, an
11% decline.  This decrease was  primarily  the result of negative  year-to-year
comparisons in the last two fiscal quarters in the Florida  market.  In the last
two quarters of 1993,  rental  revenues were above normal levels due to business
activity  relating to Hurricane Andrew. In the last two quarters of 1994, rental
revenue in Florida was depressed  well below normal levels due to a reduction in
tourism resulting from publicity surrounding attacks on tourists.

Sales in 1994 were $55,540,000 compared to $61,077,000 in 1993, a decline of 9%.
This  decrease  is due to the large  number  of sales  made  during  1993 in the
aftermath of Hurricane Andrew that were absent in 1994.

Cost of Rentals as a percentage  of Rental  Revenue was 61% in 1994  compared to
53% in  1993.  Included  in cost of  Rentals  in 1994 is a one  time  charge  of
$3,452,000 to revalue  vehicles retired from the rental fleet (See Note 2 to the
Consolidated Financial  Statements).  Without this charge, cost of rentals would
have been 52% of Rental Revenue in 1994, comparable to the prior year.

Cost of Sales as a percentage  of Sales was 91% in 1994 compared to 92% in 1993.
This improvement is related to a change in sales mix toward higher profit margin
new vehicles versus lower margin rental vehicles.
Rental vehicles represented 50% of sales in 1994, down from 57% in 1993.

Gross Profit from  Operations  as a percentage  of Total Revenue was 22% in 1994
compared to 25% in 1993. The one time charge to cost of rentals of $3,452,000 to
revalue  vehicles  retired from the rental fleet reduced the  percentage in 1994
from 26% to 22%.

Selling,  General and  Administrative  Expenses as a percentage of Total Revenue
was 21% in 1994 compared to 20% in 1993. A decrease of 7% in expenses was offset
by a decrease in revenues of 10%. Savings  resulting from a restructuring of the
Company's  California  operations  were  offset in part by one time  moving  and
severance  costs  associated  with  relocating the Company's  headquarters  from
Miami, Florida, to Mesa, Arizona.

Interest  Expense in 1994 was  $5,031,000  compared to  $6,043,000  in 1993 as a
result of lower average interest rates and lower debt levels.

Income tax benefit in 1994  represented an effective tax rate of 17% compared to
income tax  benefit  in 1993 of 20%.  See Note 7 to the  Consolidated  Financial
Statements.


Liquidity and Capital Resources

As of April  30,  1995,  the  Company  had  working  capital  in the  amount  of
$5,107,000.  The Company believes that,  during fiscal 1996, cash generated from
operations and financing available from banks and vehicle  manufacturers will be
sufficient for its working capital and operating  needs.  The Company  currently
has lines of credit totaling $87,000,000 to finance rental vehicle purchases, of
which approximately  $56,000,000 is unused.  Interest rates on these lines range
from U.S. prime to U.S. prime plus 2% for U.S. based vehicles and Canadian prime
plus 1% for  Canadian  based  vehicles.  The Company is required to make monthly
principal  curtailments  of 1.5% of the  outstanding  balances  of its  lines of
credit. It is anticipated that borrowings under current  financing  arrangements
will increase to finance the purchase of additional  rental  vehicles during the
first  quarter of fiscal year ended April 30, 1996 as the Company  prepares  for
the peak summer rental season.  The Company  presently  anticipates  that future
purchases of new rental vehicles will be financed primarily with funds available
under lines of credit from financial  institutions  and  manufacturers,  but the
Company may seek additional debt or equity financing in the future.

Other Matters

The Company  believes that its business has not been  significantly  affected by
inflation.  The  Company  believes  that  increases  in the  cost of new  rental
vehicles  resulting  from  inflation  will be offset by higher resale values for
used rental vehicles.  Historically,  increases in operating costs are passed on
to the consumer. Higher interest rates and construction costs would increase the
cost of acquiring and opening new locations.

The Company's wholly owned subsidiary,  Cruise Canada,  Inc. was incorporated in
October 1987 and began operations in 1988.  Cruise Canada,  Inc. operated a peak
fleet of approximately  777 vehicles for the year ended April 30, 1995 from four
hub  locations  and one  satellite  location  in Canada.  Financial  information
regarding  Canadian  operations  is  included  in  Note  11 to the  Consolidated
Financial Statements.


<PAGE>

                          Independent Auditors' Report



The Board of Directors and Stockholders
Cruise America, Inc.:

We have audited the accompanying  consolidated balance sheets of Cruise America,
Inc.  and  subsidiaries  as of  April  30,  1995   and  1994,  and  the  related
consolidated statements of operations,  stockholders' equity, and cash flows for
each  of the  years  in the  three-year  period  ended  April  30,  1995.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects, the financial position of Cruise America, Inc.
and  subsidiaries  as of April  30,  1995 and  1994,  and the  results  of their
operations and their cash flows for each of the years in the  three-year  period
ended  April  30,  1995,  in  conformity  with  generally  accepted   accounting
principles.


                                                 KPMG Peat Marwick LLP
Phoenix, Arizona
July 25, 1995


<PAGE>




                     CRUISE AMERICA, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS

                                 (In thousands)

                                  A S S E T S

                                                                   April 30, 
                                                              1994          1995
Current assets:

Cash and Cash Equivalents ..........................      $  4,261         3,091

Accounts Receivable, Net ...........................         2,864         3,561

Inventories ........................................        21,600        17,235

Prepaid Expenses and Other Current Assets ..........         1,051           837
                                                          --------      --------

     Total Current Assets ..........................        29,776        24,724
                                                          --------      --------
Rental Vehicles ....................................        55,303        63,713
     Less Accumulated Depreciation .................         8,829        12,398
                                                          --------      --------
       Net Rental Vehicles .........................        46,474        51,315
                                                          --------      --------
Property and Equipment .............................        16,867        16,795
     Less Accumulated Depreciation .................         5,736         6,274
                                                          --------      --------
       Net Property and Equipment ..................        11,131        10,521
                                                          --------      --------
Deposits and Other Assets ..........................         2,381         2,818
                                                          --------      --------
                                                          $ 89,762        89,378
                                                          --------      --------





 See accompanying notes to consolidated financial statements.

<PAGE>




                     CRUISE AMERICA, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS

                      (In thousands except per share data)

                      LIABILITIES AND STOCKHOLDERS' EQUITY

                                                        April 30,
                                                    1994       1995
                                                    ----       ----
Current Liabilities:
Floor Plan Contracts .........................  $  5,331        709
Current Installments of Rental
  Vehicle Financing ..........................     8,705      7,394
Current Installments of Long-Term Debt .......     1,727      3,072
Accounts Payable and Accrued Expenses ........     2,191      2,042
Customer Deposits ............................     4,368      6,380
Income Taxes Payable .........................        25         20
                                                --------   --------

     Total Current Liabilities ...............    22,347     19,617
                                                --------   --------

Rental Vehicle Financing, Excluding Current
  Installments ...............................    16,651     23,228
Long-Term Debt, Excluding Current
  Installments ...............................    28,432     23,892
Deferred Income Taxes ........................       268        312

Stockholders' Equity:
Preferred Stock $1.00 par value;
  1,000,000 shares authorized, none
  issued or outstanding ......................        --        --
Common Stock $.01 par value; 15,000,000 shares
  authorized, 5,694,000 issued and
  outstanding ................................        57         57
Additional Paid-in Capital ...................    24,815     24,815
Accumulated Deficit ..........................    (2,093)    (1,908)
Translation Adjustment .......................      (715)      (635)
                                                 -------   --------

     Total Stockholders' Equity ..............    22,064     22,329

Contingencies.................................
                                                $ 89,762     89,378
                                                --------   --------


See accompanying notes to consolidated financial statements.

<PAGE>




                     CRUISE AMERICA, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS
                      (In thousands except per share data)


                                                        Year Ended April 30,
                                                        --------------------
                                                    1993        1994        1995
                                                    ----        ----        ----

Rental Revenue...............................   $ 45,686      40,537      36,842
Sales .......................................     61,077      55,540      48,476
                                                --------    --------    --------
     Total Revenue ..........................    106,763      96,077      85,318
                                                --------    --------    --------

Cost of Rentals .............................     24,296      24,608      15,623
Cost of Sales ...............................     56,194      50,361      42,658
                                                --------    --------    --------
     Total Costs ............................     80,490      74,969      58,281
                                                --------    --------    --------

Gross Profit from Operations ................     26,273      21,108      27,037

Interest Expense ............................      6,043       5,031       6,035
Selling, General and  Administrative
  Expenses ..................................     21,224      19,826      20,779
                                                --------    --------    --------

Earnings (Loss)Before Income Taxes ..........       (994)     (3,749)        223

Income Tax Expense (Benefit) ................       (194)       (648)         38
                                                --------    --------    --------

Net Earnings (Loss)..........................   $   (800)     (3,101)        185
                                                --------    --------    --------

Net Earnings (Loss) Per Share ...............   $   (.14)       (.55)        .03
                                                --------    --------    --------

Average Common Shares
  Outstanding ...............................      5,543       5,630       5,694
                                                --------    --------    --------




See accompanying notes to consolidated financial statements.


<PAGE>


<TABLE>

                                           CRUISE AMERICA, INC. AND SUBSIDIARIES

                                CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                                                      (In thousands)

                                         YEARS ENDED APRIL 30, 1993, 1994 AND 1995
<CAPTION>

                                   Common Stock      Additional    Retained
                                 Number               Paid-in      Earnings   Translation
                               of Shares    Amount    Capital     (Deficit)   Adjustment      Total
                               ---------    ------   ----------   ---------   -----------     -----
<S>                          <C>         <C>          <C>        <C>         <C>           <C>

Balance April 30, 1992 ...        5,541   $      55      23,814       1,808          237    $  25,914
                              ---------   ---------   ---------   ---------    ---------    ---------
 
Exercise of Stock Options             4          --          20          --           --           20

Translation Adjustment for
    Foreign Operations ...           --          --          --          --         (373)        (373)

Net Loss .................           --          --          --        (800)          --         (800)
                              ---------   ---------   ---------   ---------    ---------    ---------

Balance April 30, 1993 ...        5,545          55      23,834       1,008         (136)      24,761
                              ---------   ---------   ---------   ---------    ---------    ---------

Stock issuance ...........          149           2         706          --           --          708

Warrants .................           --          --         275          --           --          275

Translation Adjustment for
    Foreign Operations ...           --          --          --          --         (579)        (579)

Net Loss .................           --          --          --      (3,101)          --       (3,101)
                              ---------   ---------   ---------   ---------    ---------    ---------

Balance April 30, 1994 ...        5,694          57      24,815      (2,093)        (715)      22,064
                              ---------   ---------   ---------   ---------    ---------    ---------

Translation Adjustment for
Foreign Operations .......           --          --          --          --           80           80

Net Earnings .............           --          --          --         185           --          185
                              ---------   ---------   ---------   ---------    ---------    ---------

Balance April 30, 1995 ...        5,694   $      57      24,815      (1,908)        (635)    $ 22,329
                              =========   =========   =========   =========    =========    =========

See accompanying notes to consolidated financial statements.
</TABLE>

<PAGE>

<TABLE>


                                           CRUISE AMERICA, INC. AND SUBSIDIARIES

                                           CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                      (In thousands)
<CAPTION>

                                                                               Year Ended April 30,
                                                                               --------------------
                                                                           1993         1994        1995
                                                                           ----         ----        ----
<S>                                                                    <C>           <C>           <C>    

Cash Flows from Operating Activities:
   Net Earnings (Loss).............................................    $   (800)      (3,101)         185
   Depreciation and Amortization ..................................      12,944       10,523        9,453
   Deferred Income Taxes (Benefit) ................................        (203)        (664)          44
   One Time Revaluation Charge ....................................          --        3,452           --
   Gain on Sale of Rental Vehicles ................................        (231)      (1,288)      (1,122)
   Gain on Sale of Property and Equipment .........................          (6)          (3)        (108)
   Decrease (Increase) in Accounts
     Receivable ...................................................      (1,113)       1,538         (697)
   Decrease (Increase) in Inventories .............................      (2,648)       6,926        4,365
   Increase (Decrease) in Floor Plan Contract .....................       5,060       (1,717)      (4,622)
   (Decrease) in Accounts Payable and
     Accrued Expenses .............................................      (1,283)      (1,208)        (149)
   Increase (Decrease) in Income Taxes Payable ....................           9           16           (5)
   Increase (Decrease) in Customer Deposits .......................       4,270       (2,370)       2,012
   Other, Net .....................................................        (282)        (511)          51
                                                                        -------      -------      -------
     Net Cash Provided by Operating Activities  ...................      15,717       11,593        9,407
                                                                        -------      -------      -------
Cash Flows From Financing Activities:
   Proceeds From Rental Vehicle Borrowing..........................      39,830       40,586       41,628
   Repayment of Rental Vehicle Borrowing ..........................     (49,683)     (66,180)     (36,362)
   Proceeds from Long Term Borrowing ..............................          --       21,549           --
   Repayment of Long Term Borrowing ...............................      (1,638)      (2,649)      (3,195)
   Exercise of Stock Options ......................................          20           --           --
                                                                        -------      -------      -------
   Net Cash Provded by (used in) Financing Activities .............     (11,471)      (6,694)       2,071
                                                                        -------      -------      -------
Cash Flows From Investing Activities:
   Purchase of Rental Vehicles.....................................     (37,382)     (33,716)     (34,058)
   Proceeds from Rental Vehicle Sales .............................      34,872       27,825       21,797
   Purchase of Property and Equipment .............................        (438)      (1,751)        (195)
   Proceeds from Sale of Property and
     Equipment ....................................................          11            4          245
   (Increase) Decrease in Deposits and
     Other Assets .................................................          30       (1,302)        (437)
                                                                        -------      -------      -------
     Net Cash used in Investing Activities.........................      (2,907)      (8,940)     (12,648)
                                                                        -------      -------      -------
Increase (Decrease) in Cash and
   Cash Equivalents................................................       1,339       (4,041)      (1,170)
Cash and Cash Equivalents
   beginning of year ............................................      $  6,963        8,302        4,261
                                                                        -------      -------      -------
Cas$ and Cash Equivalents end of year ...........................      $  8,302        4,261        3,091
                                                                        -------      -------      -------
Noncash Investing and Financing Activities:
   Issuance of Common Stock in connection
     with $roperty Acquisition ..................................      $     --          708           --
                                                                        -------      -------      -------
   Issuance of Warrants in connection with
     Senior Notes ...............................................      $     --          275           --
                                                                        -------      -------      -------
   Transfer of Vehicles from Rental
     Vehicles to Inventory ......................................      $     --       22,075           --
                                                                        -------      -------      -------
See Accompanying Notes to Consolidated Financial Statements
</TABLE>

<PAGE>



                     CRUISE AMERICA, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED APRIL 30, 1993, 1994 AND 1995

1.        Summary of Significant Accounting Policies

(a)       Organization and Principles of Consolidation

         The consolidated  financial  statements  include the accounts of Cruise
America,  Inc. (the "Company") and its wholly owned  subsidiaries  which operate
Recreational Vehicle rental and sales centers throughout North America.

         All  significant  intercompany  transactions  have been  eliminated  in
consolidation.

(b)       Inventories

         Inventories  of new and used  vehicles  held for sale are valued at the
lower of cost or market using specific identification. Parts and accessories are
valued at the lower of cost (first-in, first-out basis) or market.

(c)       Rental Vehicles, Property and Equipment and Depreciation

          Rental Vehicles are stated at cost, net of volume purchase  discounts.
Depreciation  of rental vehicles is based on either mileage or the straight line
method  depending on the category of vehicle.  Repairs and maintenance on rental
vehicles  are charged to  operations  as costs are  incurred and are included in
Cost of Rentals.

          Property and  Equipment are stated at cost.  Depreciation  of property
and  equipment is provided  using the  straight-line  method over the  estimated
useful lives of the assets.  Repairs and  maintenance  on property and equipment
are  charged to  operations  as costs are  incurred.  Costs  incurred  for major
renewals and betterments are capitalized.  Gains and losses on sales of property
and equipment are recorded in Selling, General and Administrative expenses.

(d)       Income Taxes

          The Company and its Subsidiaries  file  consolidated  U.S. Federal and
State income tax returns.  Cruise  Canada,  Inc., a foreign  corporation,  files
Canadian Federal and Provincial income tax returns.

          Effective  May 1, 1992,  the Company  adopted  Statement  of Financial
Accounting  Standards  No. 109,  "Accounting  for Income  Taxes".  No cumulative
effect  adjustment  was  required.  Under  the  asset  and  liability  method of
Statement  109,  deferred  tax assets and  liabilities  are  recognized  for the
estimated  future tax  consequences  attributable  to  differences  between  the
financial  statement  carrying  amounts of existing  assets and  liabilities and
their  respective tax bases.  Deferred tax assets and  liabilities  are measured
using  enacted  tax  rates  in  effect  for the year in  which  those  temporary
differences  are expected to be recovered or settled.  Under  Statement 109, the
effect  on  deferred  tax  assets  and  liabilities  of a change in tax rates is
recognized in income in the period that includes the enactment date.

Investment  tax credits  are  accounted  for by the  flow-through  method  which
records the benefit in the year the qualifying asset is placed in service.

(e)       Cash Equivalents

          The Company considers all highly liquid debt instruments with original
maturities of three months or less to be cash equivalents.

(f)       Reclassifications

          For comparative  purposes,  certain amounts have been  reclassified to
conform with April 30, 1995 financial statement presentation.

(g)       Revenue Recognition

          Rental Revenue is recognized as earned,  on an accrual basis.  Revenue
from sales  operations  is  recognized  as earned at the time of  delivery  of a
vehicle or at the time service is performed.

(h)       Vendor Allowances

          In addition  to volume  purchase  discounts  received  from  motorhome
manufacturers  which are  recorded as a reduction to vehicle  cost,  the Company
receives  advertising  subsidies and marketing  allowances from certain vendors.
These  subsidies  and  allowances  are  recorded as earned as a reduction to the
related costs.

(i)       Finance Commissions

          The Company discounts retail  installment  receivables  related to the
sale  of  new,  used  and  rental  vehicles  with  financial  institutions  on a
nonrecourse  basis.  Finance  income  is  recorded  on an  accrual  basis and is
included  in Sales  revenue.  Under the terms of the  arrangements  with some of
these  financial  institutions,  the Company is  contingently  liable to repay a
portion of such finance income in the event of prepayment or repossession.

(j)       Foreign Currency

          The  Company's  foreign  operation  uses  the  local  currency  as its
functional  currency.   The  impact  of  currency  fluctuation  is  included  in
stockholders'  equity  as  a  translation  adjustment.  The  Company  recognizes
transaction  gains  and  losses  on  intercompany  loans  and debt  arrangements
denominated in currencies other than the Subsidiary's functional currency. These
gains and losses are reported in Selling, General and Administrative expenses.

(k)       Concentrations of Credit Risk

          Financial   instruments  which  potentially  subject  the  Company  to
concentrations of credit risk consisted  primarily of trade receivables.  Credit
risk on trade  receivables is minimized as a result of the large and diversified
nature of the Company's customer base. Although the Company receives significant
vendor allowances from  manufacturers,  there have been no credit losses related
to these suppliers.

(l)       Self Insurance

          The  Company   participates  in  insurance  programs  that  contain  a
self-insured retention. The Company estimates its liability for the self-insured
portions of the risks covered by such programs and accrues appropriate amounts.

2.        Inventories and Floor Plan Contracts

          Inventories consist of the following (in thousands):
                                                               April 30,
                                                       ------------------------
                                                          1994           1995
                                                          ----           ----
          New Vehicles............................  $    6,634       $  7,522
          Used Vehicles...........................      12,763          7,058
          Parts, Accessories, Kits and Other......       2,203          2,655
                                                    ----------      ---------
                                                    $   21,600       $ 17,235
                                                     ----------      ---------

     All new vehicles  that are  financed,  are pledged as security  under floor
plan contracts with banks and other financial institutions. Floor plan contracts
are due upon the sale of the  related  vehicle  or one year.  Interest  rates on
floor plan contracts are at U.S. prime at April 30, 1994 and 1995, respectively.
Interest  expense on floor plan  contracts  amounted to  $484,000,  $483,000 and
$483,000 for the years ended April 30, 1993, 1994 and 1995, respectively.

     Unused  floor  plan  contracts  as of April  30,  1995  were  approximately
$5,700,000.

     During the third  quarter of fiscal  1994,  the  Company  made a  strategic
decision  to  permanently  retire a segment  of older  vehicles  from its rental
fleet.  This decision is consistent with the Company's  ongoing goal to maintain
its position as the industry  leader by operating the newest rental fleet in the
industry. The retired vehicles have been transferred to the Company's R.V. DEPOT
sales  division  for  refurbishing  where  needed  and for sale at retail and at
wholesale.  In conjunction  with this  retirement,  the Company has  transferred
vehicles  having a net book value of  $22,075,000  into sales  inventory and has
taken a one time  charge of  $3,452,000  to  adjust  the  carrying  value of the
vehicles for disposition  and to cover any  refurbishing  costs needed.  The one
time charge is included in Cost of Rentals.  The decrease in inventories for the
year ended April 30, 1994 in the Consolidated Statements of Cash Flows is net of
the transfer in of vehicles.

3.       Rental Vehicles

The  following  is  a summary of  Rental  Vehicles and  the related  accumulated
depreciation (in thousands).





                     CRUISE AMERICA, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

RENTAL VEHICLES

                      Balance at                                        Balance
                      Beginning        Additions                        at End
                      of Year           at cost       Retirements       of Year
                      ----------       ---------      -----------       -------
Year Ended:
  April 30, 1993      $100,103          37,382          45,675          91,810
  April 30, 1994      $ 91,810          33,716          70,223          55,303
  April 30, 1995      $ 55,303          34,058          25,648          63,713



                            ACCUMULATED DEPRECIATION

                     Balance at        Additions                        Balance
                     Beginning        Charged to                        at End
                     of Year         Cost of Rentals   Retirements      of Year
                     ----------      ---------------   -----------      -------

Year Ended:
  April 30, 1993      $ 20,083          12,006           11,034          21,055
  April 30, 1994      $ 21,055           9,768           21,994           8,829
  April 30, 1995      $  8,829           8,542            4,973          12,398


4.       Rental Vehicle Financing

Most rental  vehicles are pledged as security under  financing  agreements  with
banks and other  financial  institutions.  The  following is a summary of rental
vehicle financing (in thousands):

                                                              April 30,
                                                      -----------------------
                                                         1994            1995
                                                         ----            ----
Various Notes; interest rates ranging from
  U.S. prime to U.S. prime plus 2%,
  to Canadian prime plus 1%;
  due in monthly installments, expiring at
  various times through April 1997 or at the
  time of sale of the related vehicle............   $   25,356           30,622
Less Current Installments........................        8,705            7,394
                                                    ----------        ---------
Rental Vehicle Financing, Excluding
  Current Installments...........................   $   16,651           23,228
                                                    ----------        ---------

Interest  expense on rental  vehicle  financing was  $4,402,000,  $3,576,000 and
$2,807,000 for the years ended April 30, 1993, 1994 and 1995, respectively.

The Company's rental vehicle lines of credit are renewed annually. Unused rental
vehicle lines of credit as of April 30, 1995 were approximately $56,000,000.

5.       Property and Equipment
<TABLE>

A summary of property and equipment, at cost, less accumulated  depreciation and
amortization, follows (in thousands):
<CAPTION>
                                                                    April 30,               Estimated
                                                            1994            1995          Useful Lives
                                                            ----            ----          ------------
         <S>                                            <C>                <C>          <C>    

         Land........................................  $   5,987            5,952
         Buildings and Improvements..................      5,851            5,721       15-20 years
         Service Vehicles............................        111               96       3-5 years
         Shop Equipment..............................        735              769       5 years
         Office Furniture and Equipment..............      3,606            3,667       5-10 years
         Leasehold Improvements......................        577              590       Amortized over life of lease 
                                                             ---              ---  
                                                          16,867           16,795
         Less Accumulated Depreciation                                                                   
           and Amortization..........................      5,736            6,274
                                                           -----          --------
         Net Property and Equipment..................     11,131           10,521
                                                          ------          -------

   Depreciation and amortization expense on property and equipment is charged to
   selling,  general and  administrative  expenses  and  amounted  to  $933,000,
   $755,000  and  $668,000  for the years ended April 30,  1993,  1994 and 1995,
   respectively.

</TABLE>


<PAGE>


                                       CRUISE AMERICA, INC. AND SUBSIDIARIES
                                    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

6.  Long Term Debt

    Long-term debt consists of the following (in thousands):
                                                                April 30,
                                                           -------------------
                                                              1994     1995
                                                              ----     ----
         9.9% Unsecured Senior Notes due in annual
           installments of $1,500,000 through May 15, 1998,
           plus interest, payable semi-annually...........$  7,500     4,500

         9.0% Senior Notes due in annual installments of
           $2,857,143 beginning March 15, 1996 through
           March 15, 2002, plus interest, payable
           semi-annually (effective interest rate 9.375%
           net of discount)..............................   20,000    20,000

         Various notes ranging from 9% to 10.94% due in
           monthly installments expiring at various times
           through February, 2004 (a).....................   2,933     2,686
                                                            ------    ------

    Total long-term debt..................................  30,433    27,186

    Less unamortized discount on 9.0% Senior Notes........     274       222

    Less current installments.............................   1,727     3,072
                                                            ------    ------

         Long-term debt, excluding current
           installments.................................. $ 28,432    23,892
                                                           -------    ------

(a) Secured by property having a net book value of approximately  $9,279,000 and
    $9,079,000 at April 30, 1994 and 1995, respectively.

         Aggregate maturities on long-term debt are as follows (in thousands):
                          1996...............................      3,072
                          1997...............................      4,594
                          1998...............................      5,622
                          1999...............................      4,522
                          2000...............................      3,024
                          Thereafter.........................      6,352
                             Total...........................$    27,186
                                                                  ------

Interest  expense  on  long-term  debt  amounted  to  $1,157,000,  $972,000  and
$2,745,00 for the years ended April 30, 1993, 1994 and 1995, respectively.

At April 30,  1995,  the  Company  believes  it is in  compliance  with all debt
covenants associated with the various financing agreements outstanding.

7.  Income Taxes

    Income  tax  expense   (benefit)  is  composed  of  the  following  (in
    thousands):

                                               Years Ended April 30,

                                                 1993         1994        1995
                                                 ----         ----        ----
     Current Tax Expense:
       Federal                                 $    9           25          20
       State and Foreign                           --           --          --
                                                 ----         ----        ----
                                                  

                                                    9           25          20
                                                 ----         ----        ----

     Deferred Tax Expense (Benefit):
       Federal                                 $ (153)        (818)        228
       State and Foreign                          (50)         145        (210)
                                               ------         ----       -----
                                                 (203)        (673)         18
                                               ------         ----       -----

     Total Income Tax Expense
       (Benefit):                              $ (194)        (648)         38
                                               ------        -----       -----

Income tax expense (benefit) attributable to earnings (loss) before income taxes
for the years ended April 30,  1993,  1994 and 1995,  differed  from the amounts
computed by applying the U.S.  Federal Income Tax rate of 34 percent as a result
of the following:

                                                      Year Ended April 30,
                                               ---------------------------------
                                                 1993         1994         1995
                                                 ----         ----         ----
Computed "expected" tax
  expense (benefit) .....................      $ (337)      (1,275)          76

State taxes, net of Federal
  benefit (expense) .....................         (46)        (176)          10

Alternative Minimum Tax .................           9           25          307

Foreign taxes in excess of
  expected tax rate .....................          (4)          28          (21)

Dislodged (utilized) ITC ................          89          292          (54)

Operating loss and tax credit
  carryforwards (utilized) ..............          28          440         (265)

Amortization of goodwill and
  life insurance ........................          45           43          (11)
Other, net ..............................          22          (25)          (4)
                                               ------       ------       ------
                                               $ (194)        (648)          38
                                               ------       ------       ------



At April 30, 1993, 1994 and 1995, the deferred income tax liability reflects the
impact of temporary differences between the amount of assets and liabilities for
financial  reporting  purposes  and  such  amounts  for tax  purposes.  The most
significant  type of  temporary  difference  that gives  rise to a deferred  tax
liability is tax over book depreciation, offset partially by tax over book gains
on the sale of assets.

The tax effects of temporary  differences and carryforwards which give rise to a
significant  portion of deferred tax assets and  liabilities  are as follows (in
thousands):

                                                             April 30,
                                                   ----------------------------
                                                   1993        1994        1995
                                                   ----        ----        ----
 Deferred Tax Assets:                                                          
         Net Operating Loss Carryforwards ..   $ 10,676       9,175       7,990
         Investment Tax Credit Carryforwards        540         540         540
         Alternative Minimum Tax Credit
              Carryforwards ................         67          92         106
                                               --------    --------    --------
         Total Gross Deferred Tax Assets ...     11,283       9,807       8,636
         Less Valuation Allowance ..........       (343)     (1,074)     (1,098)
                                               --------    --------    --------
         Net Deferred Tax Assets ...........     10,940       8,733       7,538
                                               --------    --------    --------

Deferred Tax Liability:
         Depreciation ......................     11,872       9,001       7,850
                                               --------    --------    --------
         Total Gross Deferred Tax Liability      11,872       9,001       7,850
                                               --------    --------    --------
         Net Deferred Tax Liability ........   $    932         268         312
                                               --------    --------    --------

The  valuation  allowance  for  deferred  tax  assets  as of  May  1,  1994  was
$1,074,000.  The net change in the total valuation  allowance for the year ended
April 30, 1995 was an increase of $24,000.

At April 30, 1995,  the Company has net operating  loss  carryforwards  for U.S.
Federal income tax purposes of $16,695,000  which are available to offset future
U.S.  Federal  taxable  income,  if any,  through  2010.  Cruise  Canada has net
operating  loss  carryforwards  for  Canadian  Federal  income tax  purposes  of
$3,707,000  which are  available  to offset  taxable  income in Canada,  if any,
through 2002.

The Company also has investment tax credit  carryforwards for Federal income tax
purposes of approximately  $485,000 which are available to reduce future Federal
income taxes,  if any,  through 2001. In addition,  the Company has  alternative
minimum tax credit  carryforwards of approximately  $413,000 which are available
to reduce  future  Federal  regular  income  taxes,  if any,  over an indefinite
period.

8.    Common and Preferred Stock

  (a) Common Stock

The  Company's  1987  Stock  Option  Plan has  500,000  shares of  common  stock
reserved,  and as of April 30, 1995, 388,500 options are outstanding at exercise
prices of $3.00 per share,  expiring  at various  times  through  October  2004.
Options  may be  granted  through  October  27,  1997,  the  date of the  Plan's
expiration. The following table summarizes the status of the Plan:


                                          Number of Options       Option Price
                                          -----------------       ------------
Outstanding at April 30, 1992                421,000              $4.75 - 8.00
   (including 385,800 exercisable)
         Granted                                --                      --
         Exercised                             4,000               6.50
         Terminated                            6,500               4.75 - 8.00
                                             -------
Outstanding at April 30, 1993                410,500              $4.75 - 8.00
   (all exercisable)
         Granted                                --
         Exercised                              --
         Terminated                           15,500               4.75 - 8.00
                                             -------
Outstanding at April 30, 1994                395,000              $4.75 - 8.00
   (all exercisable)
         Granted                                --
         Exercised                              --
         Terminated                            6,500               3.00
                                             -------
Outstanding at April 30, 1995                388,500              $3.00
   (all exercisable)                         -------
                  

On October  6, 1994,  the  Company  repriced  options  granted  pursuant  to the
Company's 1987 Stock Option Plan, at $3.00 per share, the fair value at the date
of repricing.

Currently,  the Company is  restricted  from issuing cash  dividends  and making
certain other  investments by a covenant to the 9.9% Unsecured  Senior Notes and
the 9% Senior Notes.  In  conjunction  with the issuance of the $20 million 9.0%
senior  notes in the fourth  quarter of fiscal 1994,  the Company  issued to the
note holders  immediately  exercisable  warrants to purchase  166,000  shares of
common stock at a per share price of $5.75.

Earnings  (loss) per share was calculated  based on the weighted  average common
shares outstanding during the period. The effect of outstanding  options was not
dilutive for all years presented.

On March 8, 1989,  the Board of Directors of the Company  declared a dividend of
one preferred stock purchase right for each share of common stock outstanding on
March 23,  1989.  The  rights  become  exercisable  only after a person or group
acquires 20 percent or more, or makes a tender or exchange  offer for 30 percent
or more, of the Company's  common stock or is declared adverse to the Company by
the Board of  Directors.  When  exercisable,  each right  entitles the holder to
purchase,  at an exercise price of $20, one one-hundredth of a share of Series A
Junior Participating Preferred Stock or, under certain circumstances, securities
of the  Company  or the  acquiring  entity  having a market  value of twice  the
exercise price.  The rights expire on March 8, 1999, if not previously  redeemed
by the Company at a redemption price of $.01 per right.

During 1994,  the Company  relocated its corporate  offices from leased space in
Miami,  Florida to an owned operating facility in Mesa, Arizona.  The relocation
moves the  corporate  staff closer  geographically  to where the majority of the
Company's  business  is  derived.  The  new  Mesa  facility  was  purchased  for
approximately  $2,200,000.  The  cost  was  funded  with a  $1,500,000  loan and
$700,000 in common stock of the Company.  The land and building were recorded at
cost which was considered  equal to the value of the cash received plus the fair
market value of the stock on the transaction date.

   (b)   Preferred Stock

Pursuant to the Company's  Articles of Incorporation,  the Board of Directors of
the  Company is  authorized  to issue in  series,  without  further  shareholder
approval,  1,000,000  shares of $1.00 par value  preferred  stock.  The Board of
Directors is authorized to fix the particular designations, powers, preferences,
rights  (including  voting  rights),  qualifications  and  restrictions  of each
series. The Board of Directors  designated 200,000 shares of the preferred stock
as Series A Junior  Participating  Preferred Stock for issuance upon exercise of
the rights described in paragraph (a), above.

9.       Sales

The following is a summary of sales and cost of (in thousands):

                                                        Year Ended April 30,
                                                    ---------------------------
                                                    1993        1994       1995
                                                    ----        ----       ----
Sales:

Rental Vehicle Sales ......................     $ 34,872      27,825      21,797
New Vehicles ...............................      21,385      15,780      13,826
Used Vehicles ..............................       3,099      10,465      10,977
Parts, service, accessories and other ......       1,721       1,470       1,876
                                                --------    --------    --------
                                                $ 61,077      55,540      48,476
                                                --------    --------    --------

Cost of Sales:

Rental Vehicle Sales ......................     $ 34,641      26,537      20,674
New Vehicles ...............................      18,072      13,817      11,686
Used Vehicles ..............................       2,504       9,282       9,031
Parts, service,  accessories and other .....         977         725       1,267
                                                --------    --------    --------
                                                $ 56,194      50,361      42,658
                                                --------    --------    --------

Gross Profit ...............................    $  4,883       5,179       5,818
                                                --------    --------    --------


10.      Commitments

The Company leases its facilities at ten of its locations under operating leases
expiring at various  times  through  2004.  Rent  expense,  included in Selling,
General and Administrative  expenses, was $1,961,000,  $1,592,000 and $1,263,000
for the years ended April 30, 1993, 1994 and 1995, respectively.


Minimum annual rental commitments under these leases as of April 30, 1995 are as
follows (in thousands):

                1996.............................           880
                1997.............................           683
                1998.............................           366
                1999.............................           289
                2000.............................           200
                Thereafter.......................           426
                                                        -------
                  Total.........................        $ 2,844
                                                        -------
11.      Other Matters

(a) During 1984, the Company entered into a redemption  agreement with Robert A.
Smalley (Chairman), which provides that upon the death of Robert A. Smalley, the
Company,  upon the request of his personal  representative  will  purchase up to
$1,000,000 of the common stock of the Company from his estate at the average bid
price for a period of 60 days prior to his death. The obligation has been funded
by an  insurance  policy  on the life of  Robert  A.  Smalley  in the  amount of
$1,000,000.  The policy has been paid for by the Company and the  premiums  were
approximately  $40,000,  $43,000, and $40,000 for the policy years ended October
1993, 1994 and 1995, respectively.

(b) On May 14,  1987,  one of the  Company's  concession  operators  commenced a
lawsuit  entitled  Altman's  America,  et.  al. v.  American  Land  Cruisers  of
California,  Incorporated,  et.al.  in  the  Superior  Court  of  the  State  of
California for the County of Los Angeles. The action arose out of a claim for an
alleged wrongful  termination by the Company of a sublease agreement.  After the
trial jury  returned  verdicts  adverse to the Company,  the Company  incurred a
charge in the fourth quarter of 1988 in the amount of $4,300,000 for damages and
fees pending  appeal.  On February 1, 1991,  the  appellate  court  reversed the
judgement  against the Company.  In overturning the trial court  judgement,  the
appeals court set aside jury verdicts for  compensatory and punitive damages and
awarded Cruise America, Inc. its costs of appeal. Subsequently, both the appeals
court and the Supreme Court of California denied a petition brought by plaintiff
to rehear the case. The reversal of the lawsuit  resulted in the  elimination of
the related  contested  liability in the amount of $4,094,000 for the year ended
April 30, 1991. On September 3, 1991,  Plaintiff refiled the lawsuit. On January
14, 1993,  the Trial Court upheld the Company's  right to terminate the sublease
agreement but awarded plaintiff $120,000 in pretermination damages. On March 11,
1993, the Trial Court awarded  plaintiff  $115,000 in attorney's fees and costs.
However,  the Trial Court ruled that Cruise America was the prevailing party and
as such, awarded the Company $634,000 in attorney's fees and costs. On March 12,
1993, plaintiff filed a notice of appeal which is currently pending. The Company
believes, after reviewing the case with counsel, that the latest rulings will be
upheld.

The Company is a party to various claims,  legal actions and complaints  arising
in  the  ordinary  course  of  business.  In  the  opinion  of  management,  the
disposition  of these  matters  will not have a material  adverse  effect on the
financial condition of the Company.


(c)      Foreign Operations

Included in the  consolidated  financial  statements  are the following  amounts
related to the Company's operations in Canada (in thousands):

                                                     Year Ended April 30,
                                              ----------------------------------
                                                1993         1994         1995
                                              -------      -------      -------
Identifiable Assets$                           15,284       12,391       12,644
Total Revenue                                  19,086       16,991       15,486
Earnings (Loss) Before Income Taxes               (95)         714         (493)
Foreign Currency Transaction (Loss)               (80)         (28)         (54)

12.      Quarterly Financial Data  (Unaudited)

Summarized  quarterly financial data for the years ended April 30, 1994 and 1995
are as follows (in thousands, except for per share data):

                                                      Quarter Ended
                                            -----------------------------------
                                            7/31/93  10/31/93  1/31/94  4/30/94
                                            -------  --------  -------  -------

Total Revenue ...........................  $ 29,700   35,065   15,401    15,911
Gross Profit (Loss) from Operations ......   12,664    9,910   (2,507)    1,041
Net Earnings (Loss)  .....................    4,828    2,249   (6,426)   (3,752)
Earnings (Loss) Per Share ................      .87      .40    (1.13)     (.66)


                                            7/31/94  10/31/94  1/31/95  4/30/95
                                            -------  --------  -------  -------
Total Revenue .........................    $ 25,820   34,963    10,325   14,210
Gross Profit from Operations ..........      12,301    9,566     1,857    3,313
Net Earnings (Loss) ...................       4,026    2,403    (3,581)  (2,663)
Earnings (Loss) Per Share .............         .71       42      (.63)    (.47)

13.  Supplemental Disclosures of Cash Flow Information (in thousands):

                                                   Year Ended  April 30,
                                          -------------------------------------
                                          1993             1994            1995
                                          ----             ----            ----
     Cash paid during the year for:

     Interest on Borrowings          $   6,179            5,136           6,304



<PAGE>



ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
          ACCOUNTING AND FINANCIAL DISCLOSURE

     There has been no change of  accountants or reported  disagreements  on any
     matter of  accounting  principles  or  procedures  or  financial  statement
     disclosure in fiscal 1995.

                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE
          REGISTRANT

The Executive officers of the Company are as follows:

                Name              Age                    Title
         Robert A. Smalley         71      Chairman of the Board of Directors
         Randall Smalley           45      President and Chief Executive officer
         Robert A. Smalley         46      Executive Vice President and Chief 
                                             Operating Officer
         Eric Bensen               40      Chief Financial Officer and Secretary

     The information  regarding  directors as required by Item 401 of Regulation
S-K is set forth in the Company's  proxy  statement which will be filed with the
Securities and Exchange Commission not later than 120 days after April 30, 1995,
and is incorporated herein by this reference.

ITEM 11.  EXECUTIVE COMPENSATION

     The information  required by Item 402 of Regulation S-K is set forth in the
Company's  proxy  statement which will be filed with the Securities and Exchange
Commission  not later than 120 days after April 30,  1995,  and is  incorporated
herein by this reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
          AND MANAGEMENT

     The information  required by Item 403 of Regulation S-K is set forth in the
Company's  proxy  statement which will be filed with the Securities and Exchange
Commission  not later than 120 days after April 30,  1995,  and is  incorporated
herein by this reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED PARTY
          TRANSACTIONS

     The information regarding certain relationships and related transactions as
required  by Item 404 of  Regulation  S-K is set  forth in the  Company's  proxy
statement  which will be filed with the Securities  and Exchange  Commission not
later than 120 days after April 30,  1995,  and is  incorporated  herein by this
reference.


<PAGE>




                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
         AND REPORTS ON FORM 8-K

(a)      Documents filed as part of this Report.

1.  The following financial statements are incorporated by reference in Item 8:

            Financial Statement                              Page in this Report
            -------------------                              -------------------

            Independent Auditors' Report                                      12
            Consolidated Balance Sheets as of April 30, 1994
             and 1995                                                     13, 14
            Consolidated Statements of Operations for each
             of the years in the three-year period ended
             April 30, 1995                                                   15
            Consolidated Statements of Changes in Stockholders'
             Equity for each of the years in the three-year period
             ended April 30, 1995                                             16
            Consolidated Statements of Cash Flows
             for each of the years in the three-year period ended
            April 30, 1995                                                    17

            Notes to Consolidated Financial Statements                   18 - 29


         Information required by other schedules has either been incorporated in
           the financial statements and accompanying notes, or is not applicable
           to the Company.


3.  The  following  exhibits  are  filed with  this  Report or  incorporated  by
reference:
<TABLE>

<CAPTION>
                                                                                Page Number or Incorporation
                                                                                by Reference to the Document
                           Exhibit                                              DescriptListed Below
                           -------                                              ----------------------------
     <S>       <C>                                                             <C>    
     
      3.1      -    Articles of Incorporation                                   Registration Statement No.33-  36643

      3.2      -    Amended and Restated Bylaws                                 Current Report on Form 8-K, event
                      of March 8, 1989

      4.1      -    Note Agreement, dated May 1, 1988,                          December 31, 1988 Form 10-K
                      between the Company and various holders                   

      4.2      -    Rights Agreement dated as of March 8, 1989,                 Current Report on Form 8-K, event
                      between the Company and Mellon Securities                 of March 8, 1989
                      Trust Company
                                                                     
      4.3      -    Note and Warrant Purchase Agreement dated                   April 30, 1994 Form 10-K
                      as of April 26, 1994  between  the  Company  and  Teachers
                      Insurance  and Annuity  Association  of America  (includes
                      forms of Note and Warrant Agreement)

     10.1      -    Section 303 Stock Redemption Agreement,
                      dated October 25, 1984, between the                       Registration Statement No. 33-6848,
                      Company and Robert A. Smalley                               effective August 13, 1986

     10.2      -    Form of Indemnification Agreement
                      between the Company and its
                     Directors and Executive Officers                           March 31, 1989 Form 10-Q

     10.3      -    Executive Compensation Plans and Arrangements;

     10.3(a)   -    Form of Amended and Restated Employment                     35
                      Agreements between the Company and Robert A.
                      Smalley, Robert A. Smalley, Jr., Randall S.
                      Smalley and Eric R. Bensen                                

     10.3(b)   -    1987 Stock Option Plan                                      December 31, 1988 Form 10-K

     22        -    Subsidiaries of the Registrant                              April 30, 1993 Form 10-K

     24        -    Consent of KPMG Peat Marwick LLP                            34

              (b)   Reports on Form 8-K filed during the quarter ended April 30, 1994.  NONE
              (c)   The exhibits to this Report are listed in Item 14 (a) 3.
              (d)   The financial statement schedules required by Regulation S-X which are excluded from
                    the Annual Report to Stockholders by Rule 14a-3(b) (1).  NONE

</TABLE>


<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements of Section 13 of the Securities  Exchange Act
     of 1934,  Cruise America,  Inc. has duly caused this report to be signed on
     its behalf by the undersigned, thereunto duly authorized.

                                           Cruise America, Inc.



                                           Randall Smalley
                                           By:      Randall Smalley (President)

     July 27, 1995
     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
     report has been signed on July 27, 1995, by the following persons on behalf
     of the registrant and in the capacities indicated.
     ---------------------------------------------------------------------------
       
         Signature                         Title
         ---------                         -----

         Robert A. Smalley
         ------------------------
         Robert A. Smalley                 Chairman


         Randall Smalley
         ------------------------
         Randall  Smalley                  Director, President and Chief
                                             Executive Officer


         Robert A. Smalley, Jr.
         ------------------------
         Robert A. Smalley, Jr.            Director, Executive Vice President 
                                             and Chief Operating Officer


         Eric R. Bensen
         ------------------------
         Eric R. Bensen                    Director, Vice President
                                             and Chief Financial Officer


         Fred A. Mudgett
         ------------------------
         Fred A. Mudgett                   Director


         Dr. Edward R. Annis
         ------------------------
         Dr. Edward R. Annis               Director




                   AMENDED AND RESTATED EMPLOYMENT AGREEMENT

     This Amended and Restated  Employment  Agreement (the "Agreement") dated as
of October ___, 1994, between CRUISE AMERICA,  INC., a Florida  corporation (the
"Company"), and [NAME OF EXECUTIVE] (the "Executive").

                             PRELIMINARY STATEMENTS

          The Executive  and the Company are parties to that certain  Employment
Agreement dated May 1, 1989 (the "Employment Agreement").

          The  Executive  and the  Company  desire  to  amend  and  restate  the
Employment Agreement as hereinafter set forth.

          NOW THEREFORE,  in  consideration  of the premises,  the parties agree
that the Employment  Agreement  shall be amended and restated in its entirety as
follows:

     a.   Employment.  The  Company  hereby  agrees to  continue  to employ  the
          Executive  and the  Executive  hereby  agrees to continue to serve the
          Company, on the terms and conditions set forth in this Agreement.

     b.   Term of Agreement.  Subject to the terms and  conditions  hereof,  the
          term of the  Executive's  employment  pursuant to this  Agreement (the
          "Term")  shall  commence  on the date of hereof and shall  continue in
          effect through April 30, 1997;  provided,  however,  that on April 30,
          1995  and  on  the  30th  day  of  each  April  thereafter,  the  Term
          automatically  shall be extended  for an  additional  one-year  period
          unless,  at least  ninety (90) days prior to such date,  either  party
          shall have given  written  notice to the other  stating  that the Term
          shall not be so extended;  provided, further, that notwithstanding the
          foregoing,  if a Change in  Control  of the  Company  (as  defined  in
          Section 11 hereof) shall have occurred prior to the end of the Term as
          it may be so extended,  the Term shall continue in effect for a period
          of three years beyond the month in which such Change of Control of the
          Company occurred.

     c.   Position and Duties. The Executive shall serve as [TITLE OF EXECUTIVE]
          of the  Company  and shall have  supervision  and  control  over,  and
          responsibility for, [SPECIFY DUTIES], and shall have such other powers
          and duties as may from time to time be  delegated to him by the Board,
          provided that such duties are  consistent  with his present duties and
          with the  Executive's  position.  The  Executive  shall report to [the
          Board/the  Chief  Executive  Officer].   The  Executive  shall  devote
          substantially  all of his  working  time  and  efforts  during  normal
          business  hours  to  the  business  and  affairs  of  the  Company  in
          substantially  the same manner (both as to working time and effort) as
          the Executive has devoted to the Company in the past.

     d.   Place  of  Performance.  In  connection  with  his  employment  by the
          Company,  the  Executive  shall be based  at the  Company's  principal
          executive  offices located in Mesa,  Arizona and shall not be required
          to be absent therefrom on travel status or otherwise more than 45 days
          in any calendar year.



     e.   Compensation and Related Matters.

          i.   Base Salary.  The Executive shall receive a base salary,  payable
               in substantially equal bi-weekly installments, at the annual rate
               of at least $[000,000] during each calendar year during the Term,
               or such greater amount as shall be determined by the Compensation
               Committee ("Compensation Committee") of the Board of Directors of
               the  Company  (the  "Board"),  or the entire  Board,  in its sole
               discretion (the "Base  Salary").  Any increase in the Base Salary
               or other  compensation  granted by the Compensation  Committee or
               the Board shall in no way limit or reduce any other obligation of
               the Company  under this  Agreement  and, once  established  at an
               increased specified rate, the Base Salary shall not thereafter be
               reduced.

          ii.  Bonuses.  In addition to the Base Salary,  the Executive shall be
               entitled  to  receive  from time to time such  annual  cash bonus
               payments  as the  Compensation  Committee  may  determine  in its
               discretion.

          iii. Expenses.  During the Term,  the  Executive shall be  entitled to
               receive prompt reimbursement for all reasonable expenses incurred
               by him in  accordance  with the  policies and  procedures  of the
               Company and its  subsidiaries  for the  reimbursement of business
               expenses incurred by its senior executive officers, provided that
               the  Executive  properly  accounts  therefor in  accordance  with
               Company policy.

          iv.  Other  Benefits.  The  Company  shall not make any changes in any
               employee  benefit plans or  arrangements in effect on the date of
               this  Agreement in which the Executive  participates,  (including
               without  limitation,  to the extent in effect,  each  pension and
               retirement  plan,   supplemental  pension  and  retirement  plan,
               savings  and  profit  sharing  plan,  life  insurance   policies,
               officers  and  directors   policies,   stock  option  plan,  life
               insurance plan,  medical and health  insurance  plan,  disability
               plan, dental plan,  health-and-accident plan or, similar plans or
               arrangements) which would adversely affect the Executive's rights
               or benefits thereunder,  unless such change occurs pursuant to an
               amendment applicable to all senior executives and/or employees of
               the  Company  and does not  result in a  proportionately  greater
               reduction  in the  rights  of or  benefits  to the  Executive  as
               compared with any other senior executives and/or employees of the
               Company.  The Executive  shall be entitled to  participate  in or
               receive  benefits under any employee  benefit plan or arrangement
               made available by the Company in the future to its executives and
               key management  employees,  subject to and on a basis  consistent
               with the terms,  conditions  and overall  administration  of such
               plan or arrangement. Nothing paid to the Executive under any plan
               or  arrangement  presently  in  effect or made  available  in the
               future  shall be deemed  to be in lieu of the Base  Salary or any
               other  obligation  payable  to the  Executive  pursuant  to  this
               Agreement.

          v.   Vacation.  The Executive  shall be entitled to the number of paid
               vacation  days in each  calendar  year  determined by the Company
               from time to time for its senior executive officers, but not less
               than one month in any  calendar  year  (prorated  in any calendar
               year during which the Executive is employed  under this Agreement
               for less than the entire such year in accordance  with the number
               of days in such  calendar  year during which he is so  employed).
               The Executive  shall also be entitled to all paid holidays  given
               by the Company to its senior executive officers.

          vi.  Perquisites and Fringe Benefits.  The Executive shall be entitled
               to  continue  to receive  all  perquisites  and  fringe  benefits
               provided or available to senior executive officers of the Company
               in  accordance  with present  practice and as may be changed from
               time to time with respect to all senior executive officers of the
               Company.

     f.   Offices. The Executive agrees to serve without additional compensation
          as a director  of the Company  and any of its  subsidiaries  and as an
          officer  of any of  the  Company's  present  or  future  subsidiaries;
          provided,  that the Executive  shall be indemnified for serving in any
          and all such  capacities on a basis no less favorable than may be from
          time to time provided to other senior  executives of the Company under
          its Bylaws or any agreements  between any other senior  executives and
          the Company,  and the Company  shall use its best  efforts  consistent
          with sound business practices obtain and maintain appropriate coverage
          under officers and directors policies.

     g.   Noncompetition;  Unauthorized  Disclosure;  Injunctive  Relief;  Other
          Activities of Executive.

          i.   No Material  Competition.  The  Executive  agrees that at no time
               during  the  Term  or,  for a  period  of  one  year  immediately
               following  any  termination  of  this  Agreement,  other  than  a
               termination  by the  Executive  for Good  Reason (as  hereinafter
               defined)  or a  termination  by the  Company  without  Cause  (as
               hereinafter  defined),  will he, for  himself or on behalf of any
               other person, persons, firm, partnership, corporation or company,
               engage,  directly or  indirectly,  in any business if,  within 30
               days of the  Executive  advising  the  Company  in writing of his
               proposed  business  activity,  the Board determines in good faith
               that such proposed business activity is directly competitive with
               a  material   part  of  the  business  of  the  Company  and  its
               subsidiaries  (in the  aggregate) and such  competitive  business
               activity is likely to materially  affect in an adverse manner the
               consolidated  sales,   profits  or  financial  condition  of  the
               Company.

          ii.  Unauthorized  Disclosure.  During  the  period of his  employment
               under  this  Agreement,  the  Executive  shall not,  without  the
               written  consent  of the  Board or a person  authorized  thereby,
               disclose to any person, other than an employee of the Company (or
               its  subsidiaries)  or a person to whom  disclosure is reasonably
               necessary or  appropriate in connection  with the  performance by
               the  Executive of his duties as an executive of the Company,  any
               material  confidential  information  obtained by him while in the
               employ  of the  Company  with  respect  to  any of the  Company's
               customers,  suppliers,  creditors,  lenders,  investment bankers,
               methods of distribution  or methods of marketing,  the disclosure
               of which he knows will be  materially  damaging  to the  Company;
               provided,   however,  that  confidential  information  shall  not
               include any information known generally to the public (other than
               as a result of  unauthorized  disclosure by the Executive) or any
               information of a type not otherwise  considered  confidential  by
               persons  engaged in the same  business  or a business  similar to
               that  conducted  by the Company.  For the period  ending one year
               following  any  termination  of  this  Agreement,  other  than  a
               termination  by the Executive for Good Reason or a termination by
               the Company  without Cause,  the Executive shall not disclose any
               confidential information of the type described above.

          iii. Injunction.  It is  recognized  and  hereby  acknowledged  by the
               Company and the  Executive  that a breach by the Executive of any
               of  the  agreements   contained  in  this  Section  7  may  cause
               irreparable harm or damage to the Company,  or its  subsidiaries,
               the  monetary  amount of which  may be  virtually  impossible  to
               ascertain.  As a result, the Executive and the Company agree that
               the Company and any of its  subsidiaries  shall be entitled to an
               injunction   issued  by  any  court  of  competent   jurisdiction
               enjoining  and   restraining  any  and  all  violations  of  such
               agreements  by  the  Executive  or  his  associates,  affiliates,
               partners or agents, and that such right to an injunction shall be
               cumulative and in addition to whatever other remedies the Company
               may possess.

          iv.  Certain  Provisions.   The  limitations  of  Section  7(a)  shall
               terminate if upon  termination  of this  Agreement for any reason
               the  Company  does not  fulfill  its  obligations  as required by
               Section 9 hereof;  however, such termination shall not affect the
               rights of the Executive to receive all payments,  undiminished in
               any way,  provided by such Section 9. The provisions of Section 7
               shall  apply  during  the time the  Executive  is  receiving  any
               payments from the Company as a result of a termination  resulting
               from Disability.

     h.   Termination.  The Executive's  employment  under this Agreement may be
          terminated  without any breach of this Agreement only on the following
          circumstances:

          i.   Death.  The  Executive's  employment  under this Agreement  shall
               terminate automatically upon his death.

          ii.  Disability.  If, as a result of the Executive's incapacity due to
               physical or mental illness,  the Executive shall have been absent
               from the  performance  of his duties under this Agreement for six
               consecutive  months during any calendar  year, and within 30 days
               after written  notice of  termination  is given (which notice may
               only  be  given  after  the end of such  six-month  period),  the
               Executive  shall  not have  returned  to the  performance  of his
               duties  under this  Agreement,  the  Company  may  terminate  the
               Executive's employment under this Agreement for "Disability."

          iii. Cause. The Company may terminate the Executive's employment under
               this  Agreement for Cause.  For purposes of this  Agreement,  the
               term "Cause" shall mean (i) the willful and continued  failure by
               the  Executive  to  substantially  perform his duties  under this
               Agreement  (other  than  any  such  failure  resulting  from  the
               Executive's  incapacity due to physical or mental illness or from
               the  termination  of this  Agreement  by the  Executive  for Good
               Reason), after a demand for substantial  performance is delivered
               to the  Executive  by the Company  specifically  identifying  the
               manner  in which  the  Company  believes  the  Executive  has not
               substantially  performed his duties, and the Executive shall have
               failed to resume  substantial  performance  of such duties within
               fourteen  (14) days of receiving  such  demand,  (ii) the willful
               engaging  by  the  Executive  in  criminal   conduct   (including
               embezzlement  and  criminal  fraud)  which  is  demonstrably  and
               materially injurious to the Company,  monetarily or otherwise, or
               (iii)  the  conviction  of  the  Executive  of a  felony  or  the
               conviction of the  Executive of a  misdemeanor  which impairs the
               Executive's ability  substantially to perform his duties with the
               Company.  For purposes of this  paragraph,  no act, or failure to
               act, on the Executive's part shall be considered "willful" unless
               done, or omitted to be done, by him not in good faith and without
               reasonable  belief  that his action or  omission  was in the best
               interest of the Company.  Notwithstanding  anything herein to the
               contrary,  the  Executive  shall  not  be  deemed  to  have  been
               terminated  for Cause  unless  and until  there  shall  have been
               delivered to the Executive a copy of a  resolution,  duly adopted
               by the  affirmative  vote  of not  less  than a  majority  of the
               members of the Board then in office (other than the Executive) at
               a meeting of the Board  called and held for such  purpose  (after
               reasonable  notice to the Executive and an  opportunity  for him,
               together with his counsel, to be heard before the Board), finding
               that in the good  faith  opinion of the Board the  Executive  was
               guilty of conduct set forth in clause (i), (ii) or (iii),  above,
               and specifying the particulars thereon in detail.

          iv.  Termination  by the  Executive.  The  Executive may terminate his
               employment  under this Agreement (i) for Good Reason,  or (ii) if
               his health  should  become  impaired to any extent that makes the
               continued   performance   of  his  duties  under  this  Agreement
               hazardous to his physical or mental health or his life,  provided
               that the  Executive  shall  have  furnished  the  Company  with a
               written  statement  from a  qualified  doctor to such  effect and
               provided,  further, that at the Company's request and expense the
               Executive  shall submit to an examination by a doctor selected by
               the  Company  and  such  doctor  shall  have   concurred  in  the
               conclusion of the Executive's doctor.

     For purposes of this  Agreement the term "Good Reason" shall mean,  without
the Executive's  express written  consent,  the occurrence of any one or more of
the  following:  (i) the  assignment to the Executive of any duties or reporting
obligations other than those contemplated by, or any limitation of the powers of
the Executive in any respect not contemplated by, Section 3 hereof, or any other
action by the  Company  which  results in a  diminution  in the nature or status
Executive's position, authority, duties or responsibilities; (ii) a reduction by
the Company in the  Executive's  Base Salary as the same shall be increased from
time to time;  (iii) the  Company's  requiring  the  Executive  to be based at a
location in excess of forty-five  miles from the location  where he is currently
based; (iv) a failure by the Company to comply with its material obligations and
agreements  contained  herein,  including  but not limited to any failure by the
Company to comply with any of the provisions of Section 5 hereof;  (v) a failure
of the Company to obtain a  satisfactory  agreement  from any  successor  to the
Company  to assume and agree to  perform  this  Agreement,  as  contemplated  in
Section 10(c) hereof;  or (vi) any purported  termination  by the Company of the
Executive's  employment that is not effected pursuant to a Notice of Termination
satisfying the requirements of subsection 8(e) hereof,  and for purposes of this
Agreement, no such termination shall be effective.

     The Executive's right to terminate his employment for Good Reason shall not
be affected by his incapacity due to physical or mental  illness,  nor shall the
Executive's  continued  employment  constitute consent to, or a waiver of rights
with respect to, any  circumstances  constituting  Good Reason  hereunder.  With
respect to the  matters set forth in clauses  (i),  (ii) and (iii),  above,  the
Executive  must give the Company  thirty (30) days prior  written  notice of his
intent to terminate  this  Agreement as a result of any breach or alleged breach
of the  applicable  provision  and the Company  shall have the right to cure any
such breach or alleged breach within such 30-day period;  provided, that no such
prior written notice or opportunity to cure shall be required following a Change
in Control of the Company.

          v.   Notice  of  Termination.   Any  termination  of  the  Executive's
               employment  by  the  Company  or by  the  Executive  (other  than
               termination   pursuant   to  Section   8(a),   above)   shall  be
               communicated  by written Notice of Termination to the other party
               hereto given in accordance  with Section 13. For purposes of this
               Agreement,  a "Notice of Termination" shall mean a written notice
               which shall indicate the specific  termination  provision in this
               Agreement  relied upon and shall set forth in  reasonable  detail
               the  facts  and  circumstances  claimed  to  provide  a basis for
               termination of the Executive's  employment under the provision so
               indicated.  The  failure  by the  Executive  to set  forth in any
               Notice of Termination any fact or circumstance  which contributes
               to a  showing  of Good  Reason  shall  not waive any right of the
               Executive hereunder or preclude the Executive from asserting such
               fact or circumstance in enforcing his rights hereunder.

          vi.  Date of Termination.  "Date of Termination" shall mean (i) if the
               Executive's  employment is  terminated by his death,  the date of
               his death,  (ii) if the Executive's  employment is terminated for
               Disability, thirty (30) days after Notice of Termination is given
               (provided  that the  Executive  shall  not have  returned  to the
               performance  of his duties  during such thirty (30) day  period),
               (iii) if the Executive's  employment is terminated by the Company
               for Cause, the date specified in the Notice of Termination  after
               the expiration of any cure periods,  and (iv) if the  Executive's
               employment is terminated for any other reason,  the date on which
               a Notice of Termination is given after the expiration of any cure
               periods;  provided,  that if within  thirty  (30) days  after any
               Notice of  Termination  one party notifies the other party that a
               dispute   exists   concerning  the   termination,   the  Date  of
               Termination  shall be the date finally  determined to be the Date
               of Termination, either by mutual written agreement of the parties
               or by a binding and final arbitration award or an adjudication by
               a court of competent jurisdiction.

     i.   Compensation Upon Termination or During Disability.

          i.   Death.  If the  Executive's  employment  shall be  terminated  by
               reason of his death,  the Company shall pay to such person as the
               Executive  shall  have  designated  in a  notice  filed  with the
               Company, or, if no such person shall have been designated, to his
               estate as a lump sum death  benefit,  his full Base Salary to the
               date of his death in addition  to any  payments  the  Executive's
               spouse,  beneficiaries  or  estate  may be  entitled  to  receive
               pursuant to any pension or employee  benefit plan, life insurance
               policy or other  plan,  program  or  policy  then  maintained  or
               provided  by the  Company,  or any other  agreement  between  the
               Executive and the Company, and such payments shall,  assuming the
               Company is in compliance  with the provisions of this  Agreement,
               fully discharge the Company's obligations hereunder.

          ii.  Disability. During any period that the Executive fails to perform
               his duties hereunder as a result of incapacity due to physical or
               mental illness,  the Executive shall continue to receive his full
               Base  Salary  until  the  Executive's  employment  is  terminated
               pursuant  to  Section  8(b)  hereof,   or  until  the   Executive
               terminates his employment  pursuant to Section  8(d)(ii)  hereof,
               whichever first occurs. After termination, the Executive shall be
               paid in equal monthly  installments  for one year 50% of his Base
               Salary at the rate in effect at the time Notice of Termination is
               given,  plus any  disability  payments  otherwise  payable  by or
               pursuant to plans provided by the Company.

          iii. Cause; Other than for Good Reason. If the Executive's  employment
               shall be terminated by the Company for Cause, or by the Executive
               for other than Good Reason,  the Company  shall pay the Executive
               his full Base Salary and accrued vacation pay through the Date of
               Termination  at  the  rate  in  effect  at  the  time  Notice  of
               Termination  is given (or on the Date of Termination if no Notice
               of Termination is required  hereunder)  plus all other amounts to
               which the Executive is entitled under any plan,  program,  policy
               or practice of the Company or otherwise at the time such payments
               are due and such  payments  shall,  assuming  the  Company  is in
               compliance with the provisions of this Agreement, fully discharge
               the Company's obligations hereunder.

          iv.  Good Reason; Other than Cause or Disability.

               (i) Prior to Change in Control.  If, prior to the occurrence of a
Change in Control of the Company,  the Company shall  terminate the  Executive's
employment  other  than for  Cause or  Disability  (it being  understood  that a
purported  termination  for Cause or  Disability  which is disputed  and finally
determined  not to have been  proper  shall be a  termination  by the Company in
breach of this  Agreement),  or the Executive shall terminate his employment for
Good Reason, then the Company shall pay the Executive,  not later than the fifth
day following the Date of Termination, the aggregate of the following amounts:

          (A) his full Base Salary and accrued  vacation pay through the Date of
Termination at the rate in effect at the time Notice of Termination is given, or
the Date of Termination  where no Notice of  Termination is required  hereunder,
and any other amounts to which the Executive is entitled under any plan, policy,
practice or program of the Company or  otherwise  at the time such  payments are
due;

          (B) the  product of (x) the  Executive's  most  recent  annual  bonus,
whether  payable  pursuant to a plan of the Company or  otherwise  (the  "Recent
Bonus"),  times (y) a fraction,  the numerator of which is the number of days in
the current fiscal year through the Date of Termination  and the  denominator of
which is 365; and

          (C) in lieu of any further  salary or bonus  payments to the Executive
for periods subsequent to the Date of Termination, and as a severance benefit to
the Executive,  a lump sum amount equal to the product of (x) the sum of (1) the
Executive's  annual Base Salary in effect immediately prior to the occurrence of
the circumstances  giving rise to such termination,  plus (2) an amount equal to
the Recent Bonus, times (y) a fraction,  the numerator of which is the number of
days remaining  until the end of the Term as of the Date of Termination  and the
denominator of which is 365.

               (ii)  Following  Change in  Control.  If,  following  a Change in
Control of the Company,  the Company shall terminate the Executive's  employment
other  than for  Cause or  Disability  (it  being  understood  that a  purported
termination for Cause or Disability which is disputed and finally determined not
to have been  proper  shall be a  termination  by the  Company in breach of this
Agreement),  or the Executive  shall  terminate his  employment for Good Reason,
then the Company shall pay the Executive, not later than the fifth day following
the Date of Termination, the aggregate of the following amounts:

          (A) his full Base Salary and accrued  vacation pay through the Date of
Termination at the rate in effect at the time Notice of Termination is given, or
the Date of Termination  where no Notice of  Termination is required  hereunder,
and any other amounts which the  Executive is entitled  under any plan,  policy,
practice or program of the Company or otherwise at the time such payment is due;

          (B) the product of (x) the Recent  Bonus,  times (y) a  fraction,  the
numerator of which is the number of days in the current  fiscal year through the
Date of Termination and the denominator of which is 365;

          (C) in lieu of any further  salary or bonus  payments to the Executive
for periods subsequent to the Date of Termination, and as a severance benefit to
the  Executive,  a lump sum amount equal to three times the  Executive's  annual
Base Salary in effect  immediately  prior to the occurrence of the circumstances
giving rise to such  termination  or, if  greater,  at the time of the Change in
Control, plus three times the Recent Bonus; and

          (D) the Company will pay the Executive's  reasonable  costs of using a
qualified  outplacement  service.  The  Executive  must initiate the use of such
outplacement  counseling  within sixty (60) days following Date of  Termination.
The  assumption  of these  costs by the  Corporation  also  includes  incidental
expenses which are customarily paid by other employers for a terminated employee
occupying a position similar to the Executive's position on Date of Termination.

          v.   Maintenance  of Benefit.  Unless the Executive is terminated  for
               Cause,  the Company shall maintain in full force and effect,  for
               the continued  benefit of the Executive and/or his family for two
               (2) years after termination for any reason, all employee medical,
               health  and  hospitalization  plans  and  programs  in which  the
               Executive  and/or his  family  was  entitled  to  participate  in
               immediately  prior to the Date of  Termination  provided that the
               continued  participation  of the  Executive  and/or his family is
               possible under the general terms and provisions of such plans and
               programs.  In the event that the  participation  of the Executive
               and/or his  family in any such plan or  program  is  barred,  the
               Company shall arrange to provide the Executive  and/or his family
               with benefits  substantially similar to those which the Executive
               and/or his family would  otherwise  have been entitled to receive
               under such plans and programs  from which his or their  continued
               participation is barred.

          vi.  Full  Settlement.  The Company's  obligation to make the payments
               provided  for herein and  otherwise  to perform  its  obligations
               hereunder  shall not be  affected by any  set-off,  counterclaim,
               recoupment,  defense or other  claim,  right or action  which the
               Company may have against the  Executive or others.  The Executive
               shall not be  required  to  mitigate  the  amount of any  payment
               provided for in Section 9 hereof by seeking  other  employment or
               otherwise,  nor shall the amount of any payment  provided  for in
               Section 9 hereof be  reduced  by any  compensation  earned by the
               Executive  as the result of  employment  by another  employer  or
               business,  by profits  earned by the Executive from any source at
               any time before or after the Date of  Termination,  or otherwise.
               The Company  agrees to pay, to the fullest  extent  permitted  by
               law, all legal fees and expenses  incurred by the  Executive as a
               result of any  contest  or  dispute  (regardless  of the  outcome
               thereof)   by  the   Company  or  others  of  the   validity   or
               enforceability  of, or  liability  under,  any  provision of this
               Agreement,  or by the  Executive  in seeking to obtain or enforce
               any right or benefit  provided by this  Agreement  (including the
               amount  of any  payment  pursuant  to  Section  9  hereof  or the
               validity of any purported termination by the Company hereunder).

          vii. Limitation on Certain Payments.  Notwithstanding  anything herein
               to the  contrary,  in the event that the  Executive  shall become
               entitled to payments pursuant to Section 9(d)(ii) hereof ("Change
               of  Control  Payments"),  if the value of the  Change of  Control
               Payments  plus any other  amount that is paid or  distributed  or
               distributable   to  the  Executive  would  constitute  an  excess
               parachute  payment  under  Section  280G of the Code,  the amount
               payable or  distributable  to or for the benefit of the Executive
               hereunder  shall  be  reduced  to  the  Alternate  Payment.   The
               "Alternate Payment" shall be an amount expressed in present value
               which  maximizes  the  aggregate  present  value  of the  amounts
               payable  or  distributable  to the  Executive  hereunder  without
               causing  any such  amounts  to be  nondeductible  by the  Company
               pursuant to Section 280G of the Code.  The value of the Change of
               Control Payments shall be determined in accordance with temporary
               or final regulations,  if any,  promulgated under Section 280G of
               the Code and based  upon the advice of  counsel  selected  by the
               Company's independent auditors.  The value of any noncash benefit
               or any  deferred  payment  or  benefit  shall  be  determined  in
               accordance with the principles of Sections  280G(d)(3) and (4) of
               the Code.

     j.   Successors.

          i.   This Agreement is personal to the Executive and without the prior
               written  consent of the Company  shall not be  assignable  by the
               Executive  other  than  by  will  or  the  laws  of  descent  and
               distribution.  This  Agreement  and all  rights of the  Executive
               hereunder  shall inure to the  benefit of and be enforce  able by
               the  Executive's  personal or legal  representatives,  executors,
               administrators,  successors,  heirs,  distributees,  devises  and
               legatees.  If the  Executive  should die while any amounts  would
               still be  payable  to him  hereunder,  all such  amounts,  unless
               otherwise  provided herein,  shall be paid in accordance with the
               terms of this  Agreement  to the  Executive's  personal  or legal
               representatives or, if there be no such persons,  the Executive's
               estate.

          ii.  This Agreement  shall inure to the benefit of and be binding upon
               the Company and its successors and assigns.

          iii. The  Company  will  require  any  successor  (whether  direct  or
               indirect, by purchase, merger, consolidation or otherwise) to all
               or  substantially  all  of  the  business  and/or  assets  of the
               Company,  by agreement in form and substance  satisfactory to the
               Executive,   to  assume  expressly  and  agree  to  perform  this
               Agreement  in the same  manner  and to the same  extent  that the
               Company would be required to perform it if no such succession had
               taken place. Failure of the Company to obtain such assumption and
               agreement prior to the effectiveness of any such succession shall
               be a breach of this  Agreement and shall entitle the Executive to
               compensation  from the Company in the same amount and on the same
               terms as he would be entitled to hereunder if he  terminated  his
               employment for Good Reason,  except for purposes of  implementing
               the  foregoing,  the date on which  any such  succession  becomes
               effective  shall be deemed  the Date of  Termination.  As used in
               this Agreement,  "Company" shall mean the Company as hereinbefore
               defined  and any  successor  to its  business  and/or  assets  as
               aforesaid which executes and delivers an assumption and agreement
               provided for in this  Section  10(c) or which  otherwise  becomes
               bound  by all the  terms  and  provisions  of this  Agreement  by
               operation of law, or otherwise.

     k.   Change in Control of the Company.  For purposes of this  Agreement,  a
          "Change in Control  of the  Company"  shall mean and be deemed to have
          occurred if:

      (1) any  person,  entity  or  "group",  within  the  meaning  of  Sections
          13(d)(3)  and  14(d)(2) of the  Securities  Exchange  Act of 1934,  as
          amended  (the  "Exchange  Act"),  other  than  (A)  the  Company,  its
          subsidiaries or any employee  benefit plan  established and maintained
          by the Company or its subsidiaries,  or (B) Robert A. Smalley, Randall
          S.  Smalley,  Robert A.  Smalley,  Jr., or any affiliate of any of the
          foregoing  individuals,  becomes the  "beneficial  owner"  (within the
          meaning of Rule 13d-3 promulgated under the Exchange Act), directly or
          indirectly,  of securities of the Company  representing twenty percent
          (20%)  or more of the  combined  voting  power of the  Company's  then
          outstanding securities; or

      (2) individuals  who,  as of  the date  hereof constitute the Board (as of
          the date  hereof,  the  "Incumbent  Board")  cease  for any  reason to
          constitute a majority of the Board,  provided that any person becoming
          a director subsequent to the date hereof whose election, or nomination
          for election by the Company's  stockholders  was approved by a vote of
          at least a majority of the  directors  then  comprising  the Incumbent
          Board (other than the election or nomination  of an  individual  whose
          initial  assumption  of  office  is in  connection  with an  actual or
          threatened  election contest relating to the election of the directors
          of the  Company,  as such terms are used in Rule 14a-11 of  Regulation
          14A promulgated under the Exchange Act) shall be, for purposes of this
          Agreement,  considered  as  though  such  person  were a member of the
          Incumbent Board.

     l.   Non-exclusivity of Rights.  Nothing in this Agreement shall prevent or
          limit the Executive's  continuing future participation in any benefit,
          bonus,  incentive  or other  plans,  programs,  policies or  practices
          provided by the Company or any of its  subsidiaries  and for which the
          Executive may qualify,  nor shall  anything  herein limit or otherwise
          affect such rights as the Executive may have under any stock option or
          other agreements with the Company or any of its  subsidiaries.  Except
          as herein specifically provided,  amounts which are vested benefits or
          which the  Executive is otherwise  entitled to receive under any plan,
          policy,  practice or program of the Company or any of its subsidiaries
          at or  subsequent  to the  Date of  Termination  shall be  payable  in
          accordance with such plan, policy, practice or program.

     m.   Notice.  All notices and other  communications  hereunder  shall be in
          writing  and shall be given by hand  delivery to the other party or by
          registered  or  certified  mail,  return  receipt  requested,  postage
          prepaid, addressed as follows:

     If to the Executive: 
                         ----------------------------
                         
                         ----------------------------

    If to the Company:   Cruise America, Inc.
                         11 West Hampton Avenue
                         Mesa, Arizona 85210

or to such other  address as either  party shall have  furnished to the other in
writing in accordance  herewith.  Notices and communications  shall be effective
when actually received by the addressee.

     n.   Miscellaneous.

          i.   This  Agreement has been approved the  Compensation  Committee of
               the Board.  No  provisions  of this  Agreement  may be  modified,
               waived  or  discharged  unless  such   modification,   waiver  or
               discharge is agreed to in a writing  signed by the  Executive and
               such officer as may be specifically designed by the Board.




          ii.  The failure by either party hereto to insist upon compliance with
               any condition or provision of this Agreement  shall not be deemed
               a waiver of such  condition or  provision or any other  provision
               hereof.

          iii. No agreements or representations,  oral or otherwise,  express or
               implied, with respect to the subject matter hereof have been made
               by  either  party  which  are not  set  forth  expressly  in this
               Agreement  and this  Agreement  supersedes  any other  employment
               agreement between the Company and the Executive.

          iv.  The Company may  withhold  from any accounts  payable  under this
               Agreement  all Federal,  State or other taxes as legally shall be
               required.

          v.   The validity,  interpretation,  construction  and  performance of
               this  Agreement  shall be  governed  by the laws of the  State of
               Florida, without reference to principles of conflicts of laws.

          vi.  The invalidity or unenforceability of any provision or provisions
               of this Agreement shall not affect the validity or enforceability
               of any other provision of this  Agreement,  which shall remain in
               full force and effect.

          vii. This Agreement may be executed in several  counterparts,  each of
               which  shall  be  deemed  to be an  original,  but  all of  which
               together shall constitute one and the same instrument.

     IN WITNESS  WHEREOF,  the parties have  executed  this Amended and Restated
Employment Agreement as of the date and year first above written.


                                            CRUISE AMERICA, INC.


                                            By:
                                               ---------------------------------
                                            Title:
                                                  ------------------------------

                                            Executive

                                             
                                            ------------------------------------





                         Independent Auditors' Consent



The Board of Directors and Stockholders
Cruise America, Inc.:

     We consent to  incorporation  by reference in the  Registration  Statements
(No.  33-36643) on Form S-4 and (No.  33-20775)  on Form S-8 of Cruise  America,
Inc. of our report dated July 25,  1995,  relating to the  consolidated  balance
sheets of Cruise America,  Inc. and  subsidiaries as of April 30, 1995 and 1994,
and the related consolidated statements of operations, stockholders' equity, and
cash flows for each of the years in the three-year  period ended April 30, 1995,
which report  appears in the April 30, 1995 Annual Report on Form 10-K of Cruise
America, Inc.


                                                          KPMG Peat Marwick LLP
Phoenix, Arizona
July 25, 1995



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<NAME>                        CRUISE AMERICA, INC.                        
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