CRUISE AMERICA INC
DEF 14A, 1995-08-14
AUTO DEALERS & GASOLINE STATIONS
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                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

     [ ]   Preliminary Proxy Statement
     [ ]   Confidential, for Use of the Commission Only (as permitted by Rule
           14a-6(e)(2))
     [X]   Definitive Proxy Statement
     [ ]   Definitive Additional Materials
     [ ]   Soliciting Material Pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12

                              CRUISE AMERICA, INC
                    ----------------------------------------
                (Name of Registrant as Specified in Its Charter)

                                  ERIC BENSEN
--------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] $125 per Exchange Act Rules 0-1l(c)(1)(ii), 14a-6(i)(1), 14a-6(j)(2)
    or Item 22(a)(2) of Schedule 14A.

[ ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction applies:

     2) Aggregate number of securities to which transaction applies:

     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange Act Rule 0-11 (Set forth the amount on  which the
        filing fee is calculated and state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:

     2) Form, Schedule or Registration Statement No.:

     3) Filing Party:

     4) Date Filed:




<PAGE>


CRUISE AMERICA, INC.                         11 West Hampton Avenue
                                             Mesa, Arizona 85210           
Office of the Chairman

                                                                 August 14, 1995
Dear Shareholder:

   You are cordially  invited to attend the Annual  Meeting of  Shareholders  of
Cruise  America,  Inc.,  on  October 6, 1995,  at 9:00  a.m.,  at the  Company's
headquarters  at 11 West Hampton Avenue,  Mesa,  Arizona.  Only  shareholders of
record at the close of  business  on August 10, 1995 will be entitled to vote at
the meeting or any adjournments thereof.

   The  meeting  will be held  for the  following  purposes:  (i) to vote on the
election of the Board of Directors;  and (ii) to ratify the  appointment  of our
independent auditors.

     The Notice of the Annual Meeting and Proxy  Statement,  which you are urged
to give your prompt attention, follows this page. As an owner of Cruise America,
Inc.  stock,  your  vote is  important.  The  recommendations  of your  Board of
Directors  are provided for your  assistance  and guidance.  The Directors  have
devoted  considerable  thought to the matters to be brought  before the meeting,
and we feel  that  such  recommendations  are in the  best  interest  of  Cruise
America, Inc. and its shareholders.

   Your Board of Directors  joins me in urging you to sign and mail the enclosed
proxy card in the postpaid envelope provided,  regardless of whether you plan to
attend the meeting.  Your prompt response will also help us avoid the expense of
writing to you again.

   If you find that you will be attending  the meeting after mailing your signed
proxy,  you may, of course,  revoke your proxy at the meeting and cast your vote
in person.

   Thank you for your cooperation.
                                             Sincerely yours,

                                             /s/ Robert A. Smalley
                                             ---------------------
                                             ROBERT A. SMALLEY



<PAGE>

                             CRUISE AMERICA, INC.
                            11 West Hampton Avenue
                             Mesa, Arizona 85210
                                (602) 467-7300

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON OCTOBER 6, 1995

To the Shareholders of
Cruise America, Inc.

   Notice is hereby given that the Annual Meeting of  Shareholders  (the "Annual
Meeting") of Cruise America,  Inc., a Florida  corporation (the  "Corporation"),
will be held on October 6, 1995, at 9:00 a.m., at the Corporation's headquarters
at 11 West Hampton Avenue, Mesa, Arizona, for the following purposes:

   (1) To elect six (6) persons to the Corporation's Board of Directors, to hold
       office  until the next  annual  meeting of  shareholders  and until their
       respective successors are duly elected and qualified.

   (2) To  ratify  the  appointment  of KPMG  Peat  Marwick  LLP as  independent
       auditors of the Corporation for the 1996 fiscal year.

   Only  shareholders of record at the close of business on August 10, 1995 will
be  entitled  to vote  in  person  or by  proxy  at the  Annual  Meeting  or any
adjournments  thereof.

                                   CRUISE AMERICA,  INC.

                                   By Order of the Board of Directors

                                   /s/ Eric R. Bensen
                                   -------------------------
                                   ERIC R. BENSEN, Secretary
August 14, 1995

WE URGE YOU TO FILL IN, DATE,  SIGN AND RETURN THE ENCLOSED PROXY AS PROMPTLY AS
POSSIBLE,  REGARDLESS  OF WHETHER  YOU  EXPECT TO ATTEND  THE ANNUAL  MEETING IN
PERSON.  IF YOU DO ATTEND THE ANNUAL  MEETING,  YOU MAY WITHDRAW  YOUR PROXY AND
VOTE IN PERSON IF YOU SO DESIRE.



<PAGE>

                             CRUISE AMERICA, INC.
                            11 West Hampton Avenue
                             Mesa, Arizona 85210
                                602) 464-7300

                               PROXY STATEMENT
                                     FOR
                        ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON OCTOBER 6, 1995

Solicitation--Revocation Of Proxy

   This Proxy  Statement is furnished in connection  with the  solication by the
Board  of  Directors  of  CRUISE  AMERICA,  INC.,  a  Florida  corporation  (the
"Corporation"),  of proxies to be voted at the  Annual  Meeting of  Shareholders
(the  "Annual  Meeting")  to be held  October  6,  1995 and at any  adjournments
thereof.  Shares  represented by proxies that are properly executed and returned
to the  Board of  Directors  shall be  voted  in  favor of the  election  of the
Directors  nominated  herein  and in favor of each  proposal  described  herein,
unless a contrary specification is made on such proxy. If a shareholder giving a
proxy  specifies a choice with respect to any matter to be acted upon, the proxy
will be voted in accordance with said  specifications.  Any shareholder giving a
proxy may revoke it by notice to the proxy holder or the Corporation at any time
prior to the voting thereof. The Corporation's Annual Report to Shareholders for
the fiscal year ended April 30, 1995 accompanies this Proxy Statement,  but does
not form a part hereof.  This Proxy  Statement  and the  accompanying  proxy are
being distributed to shareholders beginning on or about August 14, 1995.

Voting Securities

     Only  holders of Common  Stock of record at the close of business on August
10, 1995,  the record date fixed by the Board of Directors for  determining  the
shareholders  entitled to notice of, and to vote at, the Annual Meeting, will be
entitled to vote at the Annual  Meeting or at any  adjournments  thereof.  As of
August 10, 1995 there were 5,703,169  shares of Common Stock  outstanding.  Each
share of Common  Stock  entitles  the holder to one vote on all matters  brought
before the Annual  Meeting,  and the shares of Common  Stock have no  cumulative
voting rights.  The quorum  necessary to conduct  business at the Annual Meeting
consists of a majority of the outstanding shares of Common Stock. To be elected,
nominees for  Director  must receive a plurality of the votes cast by holders of
shares of Common  Stock  present  or  represented  at the  Annual  Meeting.  The
ratification  of the  appointment of KPMG Peat Marwick as  independent  auditors
will also  require  the  affirmative  vote of a  plurality  of votes cast by the
shares of Common Stock present or represented at the Annual Meeting. Abstentions
are  considered  as  shares  present  and  entitled  to  vote  for  purposes  of
determining the presence of a quorum and for purposes of determining the outcome
of any matter  submitted to the  shareholders for a vote, but are not counted as
votes "for" or "against" any matter.  The Corporation will treat shares referred
to as "broker or nominee  non-votes"  (shares  held by brokers or nominees as to
which  instructions have not been received from the beneficial owners or persons
entitled to vote and the broker or nominee  does not have  discretionary  voting
power on a  particular  matter) as shares that are present and  entitled to vote
for  purposes  of  determining  the  presence  of  a  quorum.  For  purposes  of
determining  the outcome of any matter as to which the proxies reflect broker or
nominee  non-votes,  shares  represented  by such proxies will be treated as not
present and not entitled to vote on that subject matter and therefore  would not
be considered by the  Corporation  when counting  votes cast on the matter (even
through those shares are considered entitled to vote for quorum purposes and may
be  entitled  to  vote  on  other  matters).  If  less  than a  majority  of the
outstanding  shares of Common Stock are  represented  at the Annual  Meeting,  a
majority of the shares so  represented  may adjourn the Annual  Meeting  without
further notice.

   The following table sets forth, as of June 30, 1995, the beneficial ownership
of the Corporation's Common Stock by (i) each person known to the Corporation to
be the  beneficial  owner of more  than 5% of the  outstanding  shares of Common
Stock,  (ii) each of the named executive  officers (defined below) and (iii) all
Directors  and  executive  officers  of the  Corporation  as a group.  Except as
indicated below,  each person has sole dispositive and voting power with respect
to the shares of Common Stock indicated.


                                                   Number of Shares   Percent
Name and Address                                   of Common Stock   of Class
----------------                                   ----------------  --------
Robert A. Smalley(1)(4)(5) .......................      976,084        16.3%
11 West Hampton Avenue
Mesa, Arizona 85210
Randall S. Smalley(1)(2)(4)(5) ...................      337,184        5.6%
11 West Hampton Avenue
Mesa, Arizona 85210
Robert A. Smalley, Jr.(2)(3)(4)(5) ...............      325,156        5.4%
11 West Hampton Avenue
Mesa, Arizona 85210
Sally Smalley DiLucente(1)(2)(4) .................      302,285        5.0%
2024 S.E. US #1
Vero Beach, Florida 32862 ........................    
Eric R. Bensen(5) ................................       61,130        1.0%
Interstate Properties(6) .........................      765,600        12.8%
Glenpoint Centre West
500 Frank W. Burr Boulevard
Teaneck, New Jersey 07666 ........................    
Dawson-Samberg Capital Management, Inc.(7) .......      352,500        5.9%
354 Pequot Avenue
Southport, Connecticut 06490
Gruber & McBaine Capital Management, Inc.(8) .....      300,500        5.0%
50 Osgood Place
San Francisco, California 94133
All Executive Officers and Directors as a 
   group (six persons, including four persons 
   named above)(1)(2)(3)(5) ......................    1,751,426        29.2%

----------
(1) Includes  35,982,  5,077 and 471  shares  held by the  spouses  of Robert A.
    Smalley, Randall S. Smalley and Sally Smalley DiLucente, respectively.
(2) Does not include 42,786 shares held as co-trustee for the  grandchildren  of
    Robert A. Smalley.
(3) Includes 10,000 shares held in trust for the children of Randall S. Smalley.
(4) Robert A.  Smalley  is the  father of Robert A.  Smalley,  Jr.,  Randall  S.
    Smalley and Sally Smalley DiLucente.  The beneficial  ownership of shares of
    Common  Stock of each of these  persons and the trusts they control does not
    include the shares of Common Stock beneficially owned by the others.
(5) Includes immediately exercisable options to purchase 60,000 shares of common
    stock for each of Robert A.  Smalley,  Robert A.  Smalley,  Jr.,  Randall S.
    Smalley  and Eric R.  Bensen and  290,000  for all  executive  officers  and
    directors as a group.
(6) Information  taken from the Form 4 dated  February  23,  1994 of  Interstate
    Properties,  a New Jersey partnership and Russell B. Wight, Jr. and the Form
    4 of Steven Roth dated  February 24, 1994. The Form 4 list shared voting and
    dispositive power of 301,500 shares and sole voting and dispositive power of
    225,100  shares held by Mr.  Wight.  In  addition,  Steven  Roth,  a general
    partner of Interstate, owns 39,000, which are included in the table above.
(7) Information  taken from the Schedule 13D dated May 7, 1993 of Dawson-Samberg
    Capital  Management,   Inc.,  a  Connecticut  corporation,   Pequot  General
    Partners,  a New York partnership,  and DS International  Partners,  L.P., a
    Delaware partnership  (collectively,  the "Reporting Persons"). The Schedule
    13D lists sole voting and  dispositive  power of 352,500  shares held by the
    "Reporting Person".
(8) Information  taken from the  Schedule  13D dated  March 22, 1993 of Gruber &
    McBaine Capital Management, Inc. a California corporation, Jon D. Gruber, J.
    Patterson   McBaine,   Laqunitas   Partners,   L.P.,  a  California  limited
    partnership,  GMJ Investments,  L.P., a California limited partnership,  and
    Laqunitas International, a Cayman Islands Limited Partnership (collectively,
    the "Reporting Persons"). The Schedule 13D lists sole voting and dispositive
    power of 71,000  shares and shared voting and  dispositive  power of 229,500
    shares.

Election of Directors

   Six Directors are to be elected to hold office until the next Annual  Meeting
or until their  respective  successors are duly elected and qualified.  Unless a
proxy specifies that it is not to be voted for a Director, the shares covered by
the proxy will be voted for the nominees  listed below. In the event any nominee
shall  decline or be unable to serve,  it is intended  that the proxies  will be
voted for a nominee designated by the Board of Directors. The Board of Directors
knows of no reason to anticipate that this will occur.  The following table sets
forth as of June 30,  1995  certain  information  concerning  the  nominees  for
Director, all of whom are presently serving as Directors:

                                      Shares of
                          Served as  Common Stock
                          Director   Beneficially      Principal Occupation
   Name And Age             Since     Owned (%)        For The Past 5 Years
   ------------           --------- ------------- ------------------------------
Robert A. Smalley, 71(1)..  1972    976,084(16.3) Chairman  of The  Board of the
                                                  Corporation.   President   and
                                                  Chief  Executive  Officer from
                                                  1972 to March  1992.  Formerly
                                                  President And Director,  Hertz
                                                  Corporation.
Randall S. Smalley, 45(1)   1972    337,184(5.6) President  and Chief  Executive
                                                  Officer  of  the   Corporation
                                                  since   March    1992.    Vice
                                                  President--Rental Division and
                                                  Secretary  from  1972 to March
                                                  1992.
Robert A. Smalley,          1972    325,156(5.4) Executive Vice President, Chief
  Jr., 46(1)                                      Operating      Officer     and
                                                  Assistant   Secretary  of  the
                                                  Corporation  since March 1992.
                                                  Vice President--Sales Division
                                                  from 1972 to March 1992.
Eric R. Bensen, 40(1).....  1989     61,130(1.0) Chief  Financial  Officer   and
                                                  Secretary  of the  Corporation
                                                  since   March    1992.    Vice
                                                  President--Finance         and
                                                  Assistant  Secretary from 1984
                                                  to March 1992.  Formerly  with
                                                  the  accounting  firm  of KPMG
                                                  Peat Marwick.
Fred A. Mudgett, 74(2)....  1983     25,826*     Consultant  to  the car  rental
                                                  industry.          Previously,
                                                  President  of Fred A.  Mudgett
                                                  and      Associates,      Inc.
                                                  (consulting  firm),  and Group
                                                  Vice     President,      Hertz
                                                  Corporation.
Dr. Edward R. Annis, 82(2)  1983     26,046*     Physician,  Spokesman  for  the
                                                  medical  profession and served
                                                  as  president  of the American
                                                  Medical   Association,   World
                                                  Medical    Association,    and
                                                  International    College    of
                                                  Surgeons.
----------
  * Less than one percent
(1) See Footnotes 1, 2, 3, 4 and 5 to the table set forth under the caption
    "Voting Securities" above.
(2) Includes immediately exercisable options to purchase 25,000 shares of
    common stock held by each of Fred A. Mudgett and Dr. Edward R. Annis.


Committees and Meetings of the Board of Directors

   The  Board  of  Directors  has   established   standing  Audit  and  Finance,
Compensation, Executive and Nominating Committees. The Directors who served upon
and the functions performed by the various committees during fiscal 1995 were as
follows:

     Messrs.  Randall S. Smalley, Fred A. Mudgett and Dr. Edward R. Annis served
as members of the Audit and Finance  Committee.  The Audit and Finance Committee
(a) meets with the independent public accountants to review the plan and results
of the audit including review of the management letter; (b) reviews and approves
nonaudit services of the independent public  accountants;  (c) recommends to the
Board of Directors the  engagement of  independent  auditors for the next fiscal
year;  (d)  meets  with  financial  executives  of  the  Corporation  to  review
accounting and financial policies; (e) reviews the application of new accounting
rules;  and (f) reviews various other matters,  such as the adequacy of internal
controls.

     Messrs. Robert A. Smalley,  Robert A. Smalley, Jr., Fred A. Mudgett and Dr.
Edward  R.  Annis  served  as  members  of  the  Compensation   Committee.   The
Compensation  Committee has been designated to administer the Corporation's 1987
Stock Option Plan, and also reviews,  examines and makes  recommendations to the
Board  of  Directors  regarding  (a)  compensation  of  senior  officers  of the
Corporation  and  certain  of its  subsidiaries;  (b) salary  ranges,  incentive
programs, guidelines for merit and promotional increases for the Corporation and
its  subsidiaries;  (c) insurance and other fringe benefits;  and (d) management
proposals regarding any of the foregoing areas.

     Messrs.  Robert A. Smalley,  Robert A. Smalley, Jr., Randall S. Smalley and
Eric R.  Bensen  served as members of the  Executive  Committee.  The  Executive
Committee  has been  established  to act when the  full  Board of  Directors  is
unavailable.

     Messrs.  Robert A. Smalley,  Robert A. Smalley, Jr., and Randall S. Smalley
served as members of the  Nominating  Committee.  The  Nominating  Committee (a)
recommends  candidates  to fill  any  vacancies  or  increase  in the  Board  of
Directors or Executive Committee;  (b) makes recommendations with respect to the
composition  of  the  management  slate  of  Directors  to be  proposed  to  the
shareholders  at the Annual  Meeting;  (c) annually  recommends  to the Board of
Directors  candidates to serve on the Executive  Committee and  candidates to be
designated  Chairman  and Vice  Chairman  of the  Executive  Committee;  and (d)
reviews  shareholder  suggestions of nominees and makes  recommendations  to the
Board of Directors regarding these suggestions.

   The Board of Directors met four times during fiscal 1995. During fiscal 1995,
the Audit and Finance, Compensation and Nominating Committees held the following
number of formal  meetings:  Audit and Finance,  four;  Compensation,  four; and
Nominating, one. Each Director attended 75% or more of the fiscal 1995 Board and
Committee meetings held during the period that they served.

   The Corporation's Directors who are not officers of the Corporation receive a
payment of $1,000  per  meeting  plus  reasonable  expenses  for  attendance  at
Directors' meetings.


                            EXECUTIVE COMPENSATION

Summary Compensation Table

   The following table sets forth  compensation  for the past three fiscal years
of the Chief Executive  Officer and the Corporation's  other executive  officers
whose total annual  salary and bonus  exceeded  $100,000  (the "named  executive
officers").

                          Summary Compensation Table

                                                                     
                                           Annual Compensation       Long-Term
                                    ------------------------------- Compensation
                             Fiscal                   Other Annual     Option
Name And Principal Position   Year   Salary   Bonus Compensation(1)   Awards(#)
---------------------------- ------ --------  ----- --------------- ------------
Randall S. Smalley            1995  $227,220    --                      --
 President and Chief          1994   219,765    --                      --
 Executive Officer            1993   222,352    --                      --

Robert A. Smalley             1995   105,726    --                      --
 Chairman of the Board        1994   102,258    --                      --
                              1993   119,560    --                      --

Robert A. Smalley, Jr.        1995   227,220    --                      --
 Executive Vice President     1994   219,765    --                      --
 and Chief Operating Officer  1993   222,352    --                      --

Eric R. Bensen                1995   160,497    --                      --
 Chief Financial Officer      1994   155,231    --                      --
                              1993   157,059    --                      --
----------
(1) The Corporation has concluded that the amount of personal benefits furnished
    to the  named  executive  officers  do not  meet the  disclosure  thresholds
    established  under  SEC  regulations.  Accordingly,  none of  such  personal
    benefits is included in this table.

Compensation Committee Report on Executive Compensation

   The objectives of the Corporation's  compensation  program are to enhance the
profitability  of the  Corporation,  and thus  shareholder  value,  by  aligning
compensation  with business goals and performance and attracting,  retaining and
rewarding  executive  officers who  contribute to the  long-term  success of the
Corporation.  In  furtherance  of these goals,  the  Corporation's  compensation
program for executive  officers  includes base salary, an annual bonus and stock
option awards.

   Base  Compensation:  The salaries paid to the named executive officers during
the fiscal year 1994 were  determined  pursuant to their  respective  employment
agreements,  which  were  entered  into in  1989.  Each of the  named  executive
officers  agreed to a reduction in salary during fiscal 1993. The  Corporation's
approach to base compensation is to offer competitive  salaries in comparison to
market practices for positions involving similar  responsibility and experience.
Increases in base  compensation  are based on the competence and  performance of
the  Company's  executives  and  takes  into  account  the  performance  of  the
Corporation.  In October  1994,  the  Compensation  Committee and the full Board
approved amendments to the employment agreements of the named executive offices.
See "--Employment Agreements."

     Bonus  Compensation:  The Corporation has a policy of paying  discretionary
bonuses  to  executive  officers  based on  performance  of the  individual  and
performance  of the  Corporation.  A balance is made between  overall  corporate
performance and  performance of the specific areas of the  Corporation  under an
executive's direct control.  This balance supports the accomplishment of overall
objectives and rewards  individual  contributions.  During the fiscal year ended
April  30,  1995,  no  bonuses  were  paid  (due to the  corporations  operating
results).

   Stock Option  Program:  The  objective of stock option  awards is to motivate
grantees to maximize  long-term  growth and  profitability  of the  Corporation.
Grantees  can  recognize  value from options  granted only if the  Corporation's
stock price  increases  after the date on which such options are granted,  since
the exercise price of options  granted must at least equal the fair market value
of the  Corporation's  stock on the date of  grant.  The award of  options  thus
aligns the long-range interests of the grantees with those of shareholders.

   Grants of  options  to the  Corporation's  executive  officers  and other key
employees are made pursuant to the 1987 Stock Option Plan. Grants of options are
generally considered annually. The number of options granted to a participant is
generally based on such person's level of  responsibility  and  contributions to
the Corporation's performance.  The Compensation Committee approves the size and
conditions of grants to the executive  officers of the  Corporation.  During the
fiscal year ended April 30, 1994, no options were granted.

     On  October 6, 1994,  the  Company  repriced  outstanding  options  granted
pursuant to the Company's 1987 Stock Option Plan. All  outstanding  options held
by  all  employees,   including  the  four  named  executive  officers  and  two
nonemployee directors, were repriced from original exercise prices of $4.75-8.00
per share to $3.00 per share, the fair value of the  Corporation's  Common Stock
on the date of the repricing.  The members of the Compensation Committee and the
full Board approved the repricing due to the long-term  impairment of incentives
regarding stock options outstanding.
                                        Compensation Committee

                                        Robert A. Smalley
                                        Robert A. Smalley Jr.
                                        Fred A. Mudgett
                                        Dr. Edward R. Annis

Employment Agreements

     In October 1994, the Company  amended the employment  agreements of each of
Robert A.  Smalley,  Robert A.  Smalley,  Jr.,  Randall S.  Smalley  and Eric R.
Bensen.  The terms of each of the employment  agreements  were extended to April
30, 1997 and will  automatically  be extended for  additional  one-year  periods
unless the  Corporation  or the executive  gives written  notice to the other at
least 90 days prior to the date two years prior to the then scheduled expiration
date. Pursuant to such employment agreements,  Messrs. Robert A. Smalley, Robert
A.  Smalley,  Jr.,  Randall S.  Smalley and Eric R. Bensen will  receive  during
fiscal 1996 annual  salaries  of  $108,393,  $232,950,  $232,950  and  $164,545,
respectively,  plus such  bonuses or  increases  as the Board of  Directors  may
determine.  Each  employment  agreement  generally  provides  that  (i)  if  the
executive's  employment is terminated  by the  Corporation  for any reason other
than death,  Disability (as defined) or Cause (as defined),  or by the executive
for Good Reason (generally  defined as the diminution of the executive's  duties
or other  breach  by the  Corporation  of the  agreement),  the  executive  will
receive,  in addition to any base salary,  bonus and other compensation  accrued
through  the  date of  termination,  a lump  sum  equal  to the  product  of the
executive's  then-existing  base  salary and most  recent  annual  bonus times a
fraction,  the numerator of which is the number of days remaining until the then
scheduled  expiration  date and the denominator of which is 365, and (ii) if the
executive's  employment  is  terminated  as a  result  of  his  Disability,  the
executive will receive in monthly  installments  for a period of one year 50% of
his base salary in effect on the date of termination.  Each employment agreement
also  prohibits the executive  from  directly or indirectly  competing  with the
Corporation  during the term of the agreement and for a period of one year after
termination  of his  employment,  other than a termination  by the executive for
Good Reason or a termination by the Corporation without Cause.

   The  employment   agreements  also  provide  for  the  executive's  continued
employment  for a period  of three  years  following  a Change  in  Control  (as
defined) of the  Corporation,  and that,  following a Change in Control,  if the
executive's  employment is terminated  by the  Corporation  for any reason other
than death,  Disability  or Cause,  or by the  executive  for Good  Reason,  the
executive  will  receive,  in  addition  to the base  salary,  bonus  and  other
compensation  accrued through the date of  termination,  a lump sum cash payment
equal to three times the executive's  then-existing  base salary and most recent
annual  bonus.  All of the  Corporation's  payments  to the  executives  will be
reduced  to the  extent  necessary  to avoid the  payments  being  nondeductible
pursuant to Section 280G of the Internal Revenue Code.

Redemption Agreement

   During 1984, the Corporation entered into a redemption  agreement with Robert
A. Smalley,  Chairman,  which provides that upon his death and at the request of
his personal  representative,  the Corporation will purchase up to $1,000,000 of
Common Stock of the Corporation from his estate at the average bid price for the
60-day period prior to his death.  The  Corporation has funded its obligation by
purchasing  a term  insurance  policy on the life of Robert  A.  Smalley  in the
amount of $1,000,000.  The policy  premium has been paid for by the  Corporation
and the  related  expenses  incurred  during the year ended  April 30, 1995 were
approximately $40,000.

Ten Year Option Repricings

   The following table provides  information  regarding the repricing of options
held by executive officers and directors of the Corporation in fiscal 1995:

<TABLE>
<CAPTION>
 
                                                                                         Length of
                                       Number of     Market                               Original
                                       Securities   Price of     Exercise               Option Term
                                       Underlying   Stock at     Price at      New      Remaining at
                                        Options      Time of     Time of     Exercise     Date of
           Name               Date     Repriced     Repricing   Repricing     Price      Repricing
------------------------- ---------- ------------ ----------- ------------ ---------- --------------
<S>                         <C>         <C>          <C>        <C>           <C>        <C>
Robert A. Smalley
  Chairman of the Board  .  10/06/94    60,000       $3.00      $4.75-8.00    $3.00      4-7 years
Randall S. Smalley
  President and Chief
  Executive Officer ......  10/06/94    60,000       $3.00      $4.75-8.00    $3.00      4-7 years
Robert A. Smalley, Jr.
  Executive Vice
 President  and Chief
 Operating  Officer ......  10/06/94    60,000       $3.00      $4.75-8.00    $3.00      4-7 years
Eric R. Bensen  Chief
 Financial Officer .......  10/06/94    60,000       $3.00      $4.75-8.00    $3.00      4-7 years
Fred A. Mudgett  Director   10/06/94    25,000       $3.00      $4.75-8.00    $3.00      4-7 years
Dr. Edward R. Annis
  Director ...............  10/06/94    25,000       $3.00      $4.75-8.00    $3.00      4-7 years
</TABLE>

AGGREGATED FISCAL YEAR-END OPTION VALUES

   The following  table sets forth certain  information  concerning  unexercised
stock  options held by the named  executive  officers as of April 30,  1995.  No
stock  options were  exercised  by any of the named  executive  officers  during
fiscal 1995.


                                                         Value Of Unexercised
                                                         In-the-Money Options
                          Number Of Unexercised Options     At April 30,
          Name                At April 30, 1994(#)(1)         1994($)(2)
          ----             ----------------------------- --------------------

Randall S. Smalley  ....           60,000                      $82,500
Robert A. Smalley ......           60,000                       82,500
Robert A. Smalley, Jr.             60,000                       82,500
Eric R. Bensen .........           60,000                       82,500

----------
(1) All of the stock  options  held by the named  executive  officers  at fiscal
    year-end were exercisable.
(2) In-the-money  stock options are those for which the fair market value of the
    underlying stock exceeds the exercise price of the stock option.

Compensation Committee Interlocks and Insider Participation

     During fiscal 1995, the  Compensation  Committee was comprised of Robert A.
Smalley,  Robert A.  Smalley,  Jr.,  Fred A.  Mudgett  and Dr.  Edward R. Annis.
Messrs.  Robert A.  Smalley  and  Robert A.  Smalley,  Jr.  were also  executive
officers of the Corporation  during fiscal 1995.  Messrs.  Robert A. Smalley and
Robert A. Smalley,  Jr.  participated  in Compensation  Committee  deliberations
concerning  executive officer  compensation,  other than deliberations  directly
related to their own compensation.

                           STOCK PERFORMANCE GRAPH

   The following graph compares the  Corporation's  cumulative total shareholder
return on Common Stock with (i) the cumulative  total return of the Russell 2000
Index  and (ii) the  cumulative  total  return  of five  companies  involved  in
Recreational  vehicle  manufacturing or sales (the "Peer Group") over the period
from May 1, 1990 to April 30, 1995. The companies in the Peer Group are Coachmen
Industries,  Inc., Holiday RV Superstores,  Inc., Rexhall Industries, Inc., Thor
Industries,  Inc. and Winnebago  Industries,  Inc., The graph assumes an initial
investment of $100 and reinvestment of dividends.


                                      RVR

                                                Cumulative Total Return
                                        ---------------------------------------
                                        4/90   4/91   4/92   4/93   4/94   4/95

Cruise America Inc.                      100    134    118    108     75     89
PEER GROUP                               100     94    126    177    252    220
RUSSELL 2000                             100    110    129    150    171    184



                         APPOINTMENT OF AUDITORS

   The  Board  of  Directors,  upon  recommendation  of the  Audit  and  Finance
Committee,  has selected  KPMG Peat Marwick LLP,  independent  certified  public
accountants,  to serve as the Corporation's  independent auditors for the fiscal
year  ending  April  30,  1996.  The  Board  recommends   ratification  of  this
appointment  by the  shareholders.  This firm has  served  as the  Corporation's
auditors  for the last eight  years.  The  Corporation  has been  advised that a
representative  of the firm will be  present  at the  Annual  Meeting  to make a
statement  if  they  so  desire  to do so  and to be  available  to  respond  to
appropriate questions from shareholders.

   The  Board  of  Directors  recommends  a vote  FOR  the  ratification  of the
appointment of KPMG Peat Marwick LLP, as the Corporation's  independent auditors
for fiscal 1996.

                             COST OF SOLICITATION

   The cost of soliciting proxies will be borne by the Corporation.  In addition
to  solicitation  by mail,  proxies may be solicited by telephone,  telegraph or
personal interview. Banks, brokerage houses and other institutions, nominees and
fiduciaries  will be  requested  to forward  soliciting  material to  beneficial
owners and to obtain authorization for the execution of proxies. The Corporation
will reimburse such banks, brokerage houses and other institutions, nominees and
fiduciaries  for their  expenses in  forwarding  such  material,  upon  request.
Directors,  executive officers and regular employees of the Corporation may also
solicit proxies without additional remuneration.

     COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

   Section  16(a)  of  the   Securities   Exchange  Act  of  1934  requires  the
Corporation's directors and executive officers, and persons who own more than 10
percent of the Common Stock to file with the Securities and Exchange  Commission
the ("SEC")  initial reports of ownership and reports of changes in ownership of
Common Stock.  Officers,  directors and greater than 10 percent shareholders are
required by SEC regulation to furnish the Corporation with copies of all Section
16(c) forms they file.

   To the Corporation's knowledge,  based solely on review of the copies of such
reports furnished to the Corporation and  representations  that no other reports
were  required,  during the fiscal year ended April 30, 1995,  all Section 16(a)
filing  requirements  applicable to its officers,  directors and greater than 10
percent shareholders were complied with.

                                OTHER MATTERS

   Management does not know of any matters to be presented at the Annual Meeting
other than those set forth herein. If any other matters properly come before the
Annual Meeting, it is intended that the proxy holders will vote thereon at their
discretion and in accordance with their best judgment. Proposals of shareholders
intended  to be  presented  at the 1996 Annual  Meeting  must be received at the
principal  executive offices of the Corporation,  11 West Hampton Avenue,  Mesa,
Arizona 85210, Attention:  Corporate Secretary no later than April 14, 1996. The
Corporation's  Amended and Restated  Bylaws  provide that:  (i) no person (other
than a person  nominated  by or on behalf of the  Board of  Directors)  shall be
eligible for election as a director at any shareholders meeting unless a written
request that such person's name be placed in  nomination,  together with certain
other  information  including  the written  consent of the nominee to serve as a
director,  is received by the  Secretary of the  Corporation  not later than 120
days  prior  to the date one  year  from the date of the  immediately  preceding
annual  meeting;  and  (ii)  no  shareholder  proposal  shall  be  eligible  for
consideration   at  any  annual  meeting   unless  a  written   request  of  the
shareholder's  intent to bring  such  business  before  the  annual  meeting  is
received by the  Secretary of the  Corporation  not later than 120 days prior to
the date one year from the date of the  immediately  preceding  annual  meeting.

                                             Sincerely yours,

                                             /s/ Robert A. Smalley 
                                             ---------------------------
                                             ROBERT A. SMALLEY, Chairman




<PAGE>
                              CRUISE AMERICA, INC.
                    PROXY FOR ANNUAL MEETING OF SHAREHOLDERS

                      THIS PROXY IS SOLICITED ON BEHALF OF
                 THE BOARD OF DIRECTORS OF CRUISE AMERICA, INC.

         The  undersigned  hereby appoints Eric R. Bensen and Robert A. Smalley,
Jr.,  and  each of  them,  proxies  for the  undersigned,  with  full  power  of
substitution to vote all shares of Cruise  America,  Inc. Common Stock which the
undersigned  may be entitled to vote at the Annual  Meeting of  Shareholders  of
Cruise America,  Inc., in Mesa, Arizona on Friday, October 6, 1995 at 9:00 A.M.,
or at any adjournment  thereof,  upon such matters set forth below and described
in the accompanying Proxy Statement and upon such other business as may properly
come before the meeting or any adjournment thereof.

         Please mark this Proxy as indicated on reverse to vote on any item.  If
you wish to vote in  accordance  with the  Board of  Directors  recommendations,
please sign on the reverse side; no boxes need to be checked.

                 (Continued and to be signed on the other side)



                              FOLD AND DETACH HERE

<PAGE>

     Where no voting instructions are given, the shares represented by this
                   Proxy will be VOTED FOR Items No. 1 and 2.




1.  ELECTION OF DIRECTORS
VOTE FOR all nom-   VOTE WITHHELD       Nominees: Robert A. Smalley, Robert A. 
inees listed to     from all nominees   Smalley, Jr. Randall S. Smalley, Fred
right except vote   listed to right     A. Midgett, Dr. Edward Annley and Eric
withheld from those                     R. Bensen.
whose names are
crossed out


2.  RATIFICATION OF REAPPOINTMENT OF AUDITORS

    FOR         AGAINST       ABSTAIN

                                        Receipt  is hereby  acknowledged  of the
                                        Notice  of  Annual   Meeting  and  Proxy
                                        Statement.

                                        Dated:                            , 1995
                                              ----------------------------
                                        ----------------------------------------
                                        ----------------------------------------
                                             (Signature of Shareholder(s))

                                        IMPORTANT:  Please sign  exactly as your
                                        name or names appear on this Proxy. When
                                        shares are held  jointly,  both  holders
                                        should  sign.  When signing as attorney,
                                        executor,   administrator,   trustee  or
                                        guardian, please give your full title as
                                        such.  If the  signer is a  corporation,
                                        execute  in  full   corporate   name  by
                                        authorized officer.

                                        PLEASE  COMPLETE,  SIGN  AND  DATE  THIS
                                        PROXY  AND  RETURN  IT  PROMPTLY  IN THE
                                        ENCLOSED ENVELOPE.

  ["PLEASE MARK INSIDE BLUE BOXES SO THAT]
  [ DATA PROCESSING EQUIPMENT WILL RECORD]
  [             YOUR VOTES"              ]

                              FOLD AND DETACH HERE




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