CRUISE AMERICA INC
10-K405, 1996-07-29
AUTO DEALERS & GASOLINE STATIONS
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                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549

                                    FORM 10-K

                    For the fiscal year ended April 30, 1996

                    SUBMITTED PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                     
                     --------------------------------------
                              Cruise America, Inc.
                             11 West Hampton Avenue
                            Mesa, Arizona 85210-5258
                            Telephone: (602) 464-7300

                           Commission File No. 1-9471

                              I.R.S. No. 59-1403609

                         State of Incorporation: Florida
                     --------------------------------------

           Securities registered pursuant to Section 12(b) of the Act:


Title of each class                    Name of each exchange on which registered

   COMMON STOCK                                  AMERICAN STOCK EXCHANGE

            Securities registered pursuant to Section (g) of the Act:

                                    - NONE -

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports)  and (2) has been  subject to such  filing
requirements for the past 90 days.


                    YES    X                  No  
                       ---------                ---------

The aggregate market value of voting stock held by  non-affiliates as of July 5,
1996, was approximately $33,479,000. As of July 5, 1996, 5,741,068 shares of the
registrant's  Common  Stock were  outstanding  of which  4,251,356  were held by
non-affiliates of the registrant.

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

                       DOCUMENTS INCORPORATED BY REFERENCE

Information  contained in the Registrant's  proxy materials to be filed with the
Securities and Exchange  Commission has been  incorporated  by reference in Part
III of this Annual Report on Form 10-K.
<PAGE>
                                TABLE OF CONTENTS
<TABLE>
<CAPTION>
ITEM                                                                                                                   PAGE
- ---------------------------------------------------------------------------------------------------------------------------


                                                          PART I

<S>      <C>                                                                                                             <C>
1.       Business.........................................................................................................1

2.       Properties.......................................................................................................4

3.       Legal Proceedings................................................................................................4

4.       Submission of Matters to a Vote of Security Holders..............................................................4


                                                          PART II

5.       Market for Registrant's Common Stock and Related Stockholder Matters.............................................5

6.       Selected Financial and Operating Data............................................................................6

7.       Management's Discussion and Analysis of Financial Condition and Results of Operations............................7

8.       Financial Statements and Supplementary Data.....................................................................11

9.       Changes in and Disagreements With Accountants on Accounting and Financial Disclosure............................28


                                                         PART III

10.      Directors and Executive Officers of the Registrant..............................................................28

11.      Management Remuneration.........................................................................................28

12.      Security Ownership of Certain Beneficial Owners and Management..................................................28

13.      Certain Relationships and Related Party Transactions............................................................28


                                                          PART IV

14.      Exhibits, Financial Statement Schedules, and Reports on Form 8-K................................................29
</TABLE>
<PAGE>
                                     PART I

ITEM 1. BUSINESS

General

Cruise America, Inc. is the largest company in North America specializing in the
rental and sale of  Recreational  Vehicles  (RVs).  The Company  began sales and
rental operations in Miami,  Florida in 1972, with an initial strategy to locate
rental centers in metropolitan  gateway cities which are  destinations for large
numbers of domestic and  international  travelers.  Since that time, the Company
has established 85 additional  rental and/or sales  locations  across the United
States and Canada.  At April 30,  1996,  the Company  operated a total of 16 Hub
offices, 70 Satellite offices, and a rental fleet of 2,366 recreational vehicles
across North America.

RV rentals  provide the consumer with the benefits of use without the burdens of
ownership, and make Recreational Vehicle vacations available to a broad range of
consumers. RVs combine transportation, lodging, and cooking facilities at a cost
which the Company  believes  provides an  economical  alternative  to automobile
travel  and  related  hotel  and  restaurant  expenses.   Additionally,   recent
technological  advances,  including  more  aerodynamic  design,  lighter  weight
construction  and  fuel-efficient  engines,  have  substantially  increased  the
fuel-efficiency  of RVs. The Company also rents and sells  motorcycles  and vans
from selected locations.

Besides rentals,  the Company sells new and used RVs (including vehicles retired
from the rental fleet) from its Hub offices.  The sales effort is marketed under
the name RV DEPOT and currently represents approximately 50% of total revenue.

The amounts of revenues,  income and  identifiable  assets  attributable  to the
Company's foreign  operations is set forth in Note 11 to Consolidated  Financial
Statements included elsewhere in this Form 10-K.

Cruise America Rental System

Cruise  America  rents  a  wide  variety  of RVs at  each  of its 16 Hub  and 70
Satellite  offices across North America.  The Company's peak rental fleet in the
year  ended  April  30,  1996  consisted  of  3,099  RVs,  of which  2,219  were
motorhomes,  759 were truck campers,  82 were  motorcycles  and 39 were vans and
trailers. The majority of vehicles available for rent were current model, one or
two year old vehicles.

Cruise  America's  RVs include a wide range of sizes from 18 to 31 feet.  Cruise
America  motorhomes  and truck campers are fully self contained with kitchen and
bath  facilities,  heat and air  conditioning  as well as  comfortable  sleeping
arrangements.  Most motorhomes have electric  generators and many have microwave
ovens.  Cruise America RVs are as easy to drive as a car with no special license
requirements.  All vehicles  are equipped  with  automatic  transmission,  power
steering and power brakes. Most vehicles also have cruise control.

Over the years, the Company's use of rental vehicles that can easily be disposed
of after the peak summer rental season has increased significantly.  The Company
also began in the Spring of 1993 to purchase  motorhomes  that are designed such
that the coach portion can be easily  removed from the old chassis and placed on
a new  chassis.  These two  changes in the rental  fleet are  designed to reduce
maintenance  and holding  costs and increase  the service life of the  vehicles.
Virtually  the entire  rental fleet is now made up of these  specially  designed
RVs.

The Company  purchases  its rental fleet from several  manufacturers,  including
Chevrolet,   Fleetwood,   Damon,  Four  Winds,  Holiday  Rambler,  Coachmen  and
Winnebago.  The Company  believes  it enjoys  excellent  relationships  with its
suppliers,  most of which have been suppliers to the Company for many years. The
Company believes, if the need arose, that it could equip its fleet with RVs from
other suppliers  without any material adverse effect on its operations.  Most of
the Company's rental vehicles are pledged as security under financing agreements
with banks and other financial institutions.
                                        1
<PAGE>
Subject  to  certain  deductible  amounts  and  retention  limits,  the  Company
maintains coverage to insure against claims based upon personal injury, property
damage  and  loss of  Company  property  in  connection  with its  business  and
operations.  In light of current  insurance costs and the Company's  experience,
the Company believes that its policy limits provide sufficient  coverage and the
deductible amounts are reasonable.

Hub Offices

At April 30,  1996,  the Company  operated  Hub offices from 16 locations in the
United  States  and  Canada.   Each  office  consists  of  full  service  rental
operations,  new,  used and  fleet RV  sales,  fleet  maintenance,  and  vehicle
storage. In addition,  each Hub office provides management and marketing support
and other services to the Satellite offices within its respective service area.

Among the factors which the Company  considers  significant  in the selection of
locations  for Hub  offices are  population,  demographics,  proximity  to major
airports,  vacation  destinations and favorable  economic  conditions within the
potential service area for the rental and sale of RVs.

Satellite Offices

At April 30, 1996,  the Company  operated 70 Satellite  rental  centers,  called
Dealers.  Dealers are independently  owned and operated businesses that contract
to  rent  the  Company's  RVs.  Typically,  the  Dealer  also  is  engaged  in a
complementary business such as car, truck or equipment rentals, or RV sales. The
Satellite  office  operator  provides the  facilities  and all personnel for the
rental operation and is paid a commission on the rental revenue  generated.  The
Company  provides  each  Dealer  with  vehicles,  maintenance,  service,  forms,
supplies, advertising and management support.

Fleet Planning and Management

Fleet management is accomplished through the coordination of reservations, fleet
purchasing,  fleet  distribution,  fleet  sales,  marketing  and  the  motorhome
rechassis/refurbish  operation.  Information derived from each of these areas is
used to establish a fleet plan designed to maximize vehicle utilization.

Reservation  information from local,  central and international  reservations is
used to schedule vehicle requirements and demands. This information is also used
to schedule routine  maintenance and to establish pricing and one-way surcharges
in order to control  vehicle  utilization  and  availability.  Expansion  of the
rental fleet and the timing of vehicle purchases, as well as the distribution of
rental  vehicles  among rental  centers,  are  determined  in part by historical
reservation  demand and anticipated  demand as expressed to management by travel
wholesalers and travel agents.

Vehicle  purchases  are  generally  scheduled so that new vehicles are delivered
according to anticipated  rental demand.  The Company encourages one-way vehicle
flow into the sunbelt  locations in the fall and into the snowbelt  locations in
the spring.

Vehicles  from  the  fleet  are  sold  at all Hub  locations.  Fleet  sales  are
controlled at the Company's  headquarters.  Because fleet sales are seasonal and
regionalized,  the  Company  maintains a wide  selection  of RVs during the peak
selling months in order to maximize sales.

Customer Service

The Company believes strongly in familiarizing the customer in all aspects of RV
usage.  Each customer is given a full  demonstration  prior to rental as well as
extensive  written  instructions.  Multilingual  personnel are retained at major
gateway  markets to assist foreign  language  speaking  customers.  On the road,
customers have access to 24- hour toll-free lines for assistance.
                                        2
<PAGE>
All vehicles are cleaned,  inspected and serviced prior to pickup,  and detailed
quality  control  procedures  are used to  assure  that  vehicles  are  properly
prepared and maintained. The Company makes available to rental customers luggage
storage, kitchen supplies and utensils, linens, airport pickup and maps.

Advertising and Promotion

The Company's  objective is to provide  quality  rental  services at competitive
prices  to both  domestic  and  international  customers.  Rental  services  are
marketed  directly to the consumer and through tour operators and travel agents.
The Company's  rental  marketing  program is designed to level out rental demand
throughout the year in order to maximize vehicle utilization.

The  Company's  rental  services are marketed  internationally  by  commissioned
general  sales  agents  and by  approximately  300 travel  wholesalers  in their
brochures and related travel media in  approximately  25 countries.  The Company
also engages in direct advertisement in several foreign markets.  Currently, the
Company's  rental  programs are featured in North  American  destination  travel
brochures published in many countries throughout the world.

The Company also promotes its rental programs  through travel agents,  airlines,
automobile  clubs and other targeted  marketing  groups.  The Company has been a
participating  sponsor in various fund raising and sporting events. In addition,
the Company offers special motorhome  vacations and discounted rates designed to
stimulate business in the off-season.

The Company also conducts a balanced domestic  advertising program for sales and
rentals, which includes  advertisements in telephone  directories,  print media,
industry trade media, local newspaper displays, classified advertising and other
select  publications.  To a lesser extent,  the Company  advertises on radio and
television  and through  direct mail  promotions.  The Company also promotes its
products  and services at RV shows,  travel  trade and consumer  shows and other
special events.

Reservations

The Company's  reservations  department  maintains  toll-free customer telephone
service  across the United  States and Canada.  The  international  reservations
department   receives,    confirms,   processes   and   invoices   international
reservations.  Domestically,  the reservations department also performs customer
credit  qualification   procedures  and  processes  travel  agent  requests  and
bookings.

Vehicle Service and Parts

The Company maintains or has access to fully-equipped service facilities at each
office to support its rental fleet.  In addition,  the Company's  Mesa,  Arizona
office  maintains a retail service  department,  which is equipped to handle the
repair of virtually  any type of RV. The parts  department  supports the rental,
sales and service functions of the Company, and also provides support to the Hub
and Satellite  rental centers by stocking parts that are not readily  available.
In addition,  the parts  department  stocks  accessory  items usually sold to RV
owners.  The parts  department  conducts  mail order  sales,  both  foreign  and
domestic,  for scarce or specialized RV parts.  Parts are sold at both wholesale
and retail.

Competition

The Company is the largest  company in North  America  that  specializes  in the
rental and sale of RVs.  The Company  competes  with other  leisure and vacation
activities,  many of which are more  visible  and  familiar  than the  Company's
product.  The Company competes in the rental and sale of RVs with several firms,
some of which  operate  in  multiple  locations.  In  addition,  there are local
competitors that operate in single locations. Significant competitive factors in
the RV rental and sales industry include price, service, reliability, quality of
product,   convenience,  the  ability  to  offer  one-way  rentals  and  vehicle
availability.  The  Company  believes  that it is  competitive  in all of  these
categories.
                                        3
<PAGE>
Employees

As of April 30, 1996, the Company had 311 full-time  employees.  The Company has
no contracts or collective bargaining agreements with labor unions and has never
experienced  work stoppages.  The Company's  management  considers its relations
with employees to be excellent.


ITEM 2. PROPERTIES

The Company's  principal  executive  offices are located in Mesa,  Arizona.  The
Company owns facilities in Mesa,  Miami,  Denver,  Los Angeles and Oakland.  The
Mesa, Miami, and Los Angeles facilities are subject to mortgages of $2,458,000.

The  Company  leases  its  facilities  at each of its other Hub  rental  centers
pursuant to operating leases expiring at various times through the year 2004.


ITEM 3. LEGAL PROCEEDINGS

On May 14, 1987, one of the Company's  concession  operators commenced a lawsuit
entitled  Altman's  America,  et. al. v. American  Land Cruisers of  California,
Incorporated,  et. al. in the Superior  Court of the State of California for the
County of Los Angeles.  The action arose out of a claim for an alleged  wrongful
termination  by the  Company of a sublease  agreement.  This case has been tried
twice.  The first trial  resulted in a judgement in the amount of  approximately
$3.5  million.  That  judgement was reversed on appeal and remanded for retrial.
The second trial  resulted in  judgements  for the  plaintiffs  in the amount of
$235,000  and a  judgement  for the  Company of  $634,000,  which  equaled a net
judgement for the Company of $399,000.  On July 18, 1996,  the  Appellate  Court
reduced  the total  amount due to the  Company  by  approximately  $400,000  and
remanded the case for retrial. The Company intends to pursue all means to defeat
the case.

The Company is a party to various  other claims,  legal  actions and  complaints
arising in the ordinary  course of business.  In the opinion of management,  the
disposition  of these  matters  will not have a material  adverse  effect on the
financial condition of the Company.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY
        HOLDERS

There were no matters  which were brought to a vote of security  holders  during
the fourth quarter of fiscal 1996.
                                        4
<PAGE>
                                     PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND
        RELATED STOCKHOLDER MATTERS

The Company's  Common Stock is traded on the American  Stock  Exchange under the
symbol RVR. The following table sets forth, for the periods indicated,  the high
and low sales prices as reported by the American Stock Exchange.


                                        1995                      1996
                                ---------------------     ---------------------
       Quarter Ended              High       Low            High       Low
- -------------------------------------------------------------------------------
July 31, 1994 and 1995          3 3/4      2 3/8           5 3/8       4 3/8
October 31, 1994 and 1995       3 1/2      2 3/8           5 5/8       4 5/8
January 31, 1995 and 1996       3 13/16    2 7/16          5 15/16     4 15/16
April 30, 1995 and 1996         4 11/16    3 3/8           7 1/8       5 1/8

As of April 30, 1996, there were 224 holders of record,  not including  security
position listings.

The Company has not paid cash dividends since 1982. The Company anticipates that
for the foreseeable future its earnings will be retained for use in its business
and no cash dividends will be paid on its Common Stock. Declaration of dividends
in the future  will  remain  within the  discretion  of the  Company's  Board of
Directors,  which will review its dividend policy from time to time on the basis
of  the  Company's  financial  condition,   capital  requirements,   cash  flow,
profitability,  business  outlook and other  factors.  The Company  currently is
restricted  from paying cash dividends  under the terms of some of its financing
agreements. See Note 8 to the Consolidated Financial Statements.
                                        5
<PAGE>
ITEM 6. SELECTED FINANCIAL AND OPERATING DATA
        (In thousands except per share data and Selected Operating Data)

The selected  consolidated  financial  data  presented  below under the captions
"Selected  Statement of Operations  Data" and "Selected  Balance Sheet Data" has
been derived from the  consolidated  financial  statements  of the Company.  The
information  below should be read in conjunction with  "Management's  Discussion
and Analysis of Consolidated  Financial Condition and Results of Operations" and
the  Consolidated  Financial  Statements  of the  Company  (including  the notes
thereto).
<TABLE>
<CAPTION>
                                                                            Year Ended April 30,
                                          -----------------------------------------------------------------------------------------
                                               1992               1993              1994               1995               1996
                                          -----------------------------------------------------------------------------------------
<S>                                       <C>                  <C>               <C>                <C>                <C>   
Selected Statement of Operations
Data:

Rental Revenue                                 $  44,562             45,686            40,537             36,842             44,319
Sales                                             30,901             61,077            55,540             48,476             43,569
                                          ---------------      -------------     -------------      -------------      -------------
Total Revenue                                     75,463            106,763            96,077             85,318             87,888
Gross Profit from Operations                      24,765             26,273            21,108             27,037             29,535
Net Earnings (Loss)                            $    (512)              (800)           (3,101)               185              1,006
Earnings (Loss) Per Share                      $    (.09)              (.14)             (.55)               .03                .17
Shares Used in Calculation                         5,539              5,543             5,630              5,694              5,859

Selected Balance Sheet Data
(end of period):

Rental Vehicles, Net                              80,020             70,755            46,474             51,315             63,518
Total Assets                                     110,163            105,372            89,762             89,378             95,695
Total Rental Vehicle Financing                    60,803             50,950            25,356             30,622             40,284
Long-Term Debt, excluding current
         installments                             10,218              8,937            28,432             23,892             19,412
Stockholders' Equity                           $  25,914             24,761            22,064             22,329             23,462

Selected Operating Data:

Rental Fleet - Peak                                3,544              4,019             4,015              2,710              3,099
Rental Fleet - End of Period                       3,430              3,158             1,790              1,884              2,366
Total Rental Centers                                 108                 86                95                 84                 86
Rental Vehicles Sold                                 977              2,111             1,807              1,494              1,692
Revenue Days1                                    471,045            477,745           456,256            370,144            462,783
</TABLE>

(1)  Revenue  days is  calculated  as the  total  number  of days that all fleet
     vehicles were rented during the period.
                                        6
<PAGE>
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        CONSOLIDATED FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

The Company's profits are derived principally from its rental business.  For the
years ended April 30, 1995 and 1996, 78% and 85%, respectively, of the Company's
gross profit from operations was from rentals. The Company's sales business also
contributes  to its  profits,  but the gross  margins in the sales  business are
substantially less than in the rental business.  The Company augments its rental
vehicle sales at retail with wholesale sales and has developed fleet  repurchase
arrangements  with fleet  manufacturers.  The  Company  has also  developed  the
ability to replace the chassis  portion of the motorhome fleet which extends the
vehicle's  life and reduces  the  Company's  reliance on sales to achieve  fleet
turnover. The rental business is seasonal,  with recreational travel and tourism
being  highest in the summer  months.  Rental  revenue in the summer months (May
through  October)  represents  the  majority of rental  revenue for the 12 month
operating  cycle.  Certain rental costs are variable such as  depreciation,  but
many rental costs are fixed such as interest, licenses and insurance. Because of
these seasonal  characteristics the Company  historically  reports net losses in
the months from  November  through  April and reports  net  earnings  during the
period  from  May  through  October.  Owing  to the  seasonality  of its  rental
business,  the results of any interim period are not  necessarily  indicative of
the results which might be expected for a full year.

Results of Operations

For the year ended  April 30, 1996  compared  to the year ended April 30,  1995.
Rental Revenue increased to $44,319,000 in 1996, from $36,842,000 in 1995, a 20%
increase.  A 25%  improvement in revenue days more than offset a 4% reduction in
revenue  per day.  The  improvement  in revenue  days was due to an  increase in
utilization as well as a larger fleet.

Sales in 1996 were  $43,569,000  compared to $48,476,000 in 1995, a 10% decline.
An  increase in rental  vehicle  sales was more than offset by a decrease in new
and used vehicle sales which have been affected by an industry-wide  slowdown in
demand beginning in fiscal 1995.

Cost of Rentals as a percentage  of Rental  Revenue was 44% in 1996  compared to
42% in 1995.  This slight  increase was due  primarily to a reduction in revenue
per day while variable costs increased with volume.

Cost of Sales as a percentage  of Sales was 90% in 1996 compared to 88% in 1995.
This increase was due to a shift in sales mix toward lower margin rental vehicle
sales and away from higher margin new and used vehicle sales.

Gross Profit from  Operations  as a percentage  of Total Revenue was 34% in 1996
compared to 32% in 1995. This improvement is due to an increase in higher margin
Rental Revenue as a percentage of Total Revenue.

Interest  Expense in 1996 was  $7,279,000  compared to  $6,035,000 in 1995, as a
result of higher interest rates and higher average debt levels.

Selling,  General and Administrative  Expenses were $20,897,000 in 1996 compared
to $20,779,000 in 1995.  This slight increase was mainly the result of personnel
costs related to the Company's  headquarters  operations.  Selling,  General and
Administrative  Expenses as a percentage of total  revenues was 24% in both 1996
and 1995.

Income tax expense in 1996  represented a 26% effective tax rate compared to 17%
in 1995. See note 7 to the consolidated financial statements.

For the year ended  April 30, 1995  compared  to the year ended April 30,  1994.
Rental Revenue  decreased to $36,842,000 in 1995, from $40,537,000 in 1994, a 9%
decline.  An 11%  increase  in  revenue  per day was more  than  offset by a 19%
reduction  in revenue  days.  The volume  decline  was  primarily  due to severe
discounting by competitors at a time when the Company was raising rates.
                                        7
<PAGE>
Sales in 1995 were  $48,476,000  compared to  $55,540,000 in 1994, a decrease of
13%.  The  Company's  ability to extend the service  life of rental  vehicles by
replacing  the chassis  impacted  sales  volume by limiting the need to turn the
fleet as often.  New vehicle sales also declined as a result of an industry-wide
slowdown from the prior year.

Cost of Rentals as a percentage  of Rental  Revenue was 42% in 1995  compared to
61% in  1994.  Included  in Cost of  Rentals  in 1994 is a one  time  charge  of
$3,452,000 to revalue vehicles retired from the fleet. Without this charge, cost
of rentals would have been 52% in 1994.  The  improvement in 1995 was mainly due
to lower costs of maintenance  and other variable costs  associated with the 19%
reduction in rental volume at the same time the Company raised rates by 11%.

Cost of  Sales  as a  percentage  of  Sales  was 88%  compared  to 91% in  1994.
Improvements  were seen in Rental  Vehicle,  New and Used  Vehicle  Sales as the
Company's  reduced need to sell fleet vehicles  resulted in a significant  shift
away from lower margin sales at wholesale.

Gross Profit from Operations as a percentage of Total Revenue was 32% in 1995 up
from 22% in 1994.  The  percentage  in 1994 would have been 26%  without the one
time charge to cost of rentals of  $3,452,000 to revalue  vehicles  retired from
the fleet. Gross profit percentage improvements were seen across the board.

Interest  Expense in 1995 was  $6,035,000  compared to  $5,031,000 in 1994, as a
result of higher interest rates.

Selling,  General and  Administrative  Expenses increased to $20,779,000 in 1995
from  $19,826,000 in 1994. This was mainly as a result of increased  advertising
expenditures  as well as a slight  increase in  personnel  costs  related to the
Company's headquarters operations.

Income tax expense in 1995  represented  a 17%  effective tax rate compared to a
benefit of 17% in 1994. See note 7 to the consolidated financial statements.

Liquidity and Capital Resources

As of April 30, 1996, the Company had a working capital deficiency in the amount
of  $3,538,000.  The  Company's  working  capital,  as  presented,   includes  a
significant  amount of Rental Vehicle  Financing.  The Company's working capital
does not,  however,  include any of the related assets;  Rental  Vehicles,  even
though the Company  historically  sells a significant  number of Rental Vehicles
each year. If the related assets were included in the presentation,  the Company
would not have a working capital  deficiency.  The Company believes that, during
fiscal 1997, cash generated from  operations and financing  available from banks
and vehicle  manufacturers  will be  sufficient  for its  capital and  operating
needs.  The  Company  currently  has lines of credit  totaling  $109,000,000  to
finance rental vehicle purchases, of which approximately  $69,000,000 is unused.
Interest  rates on these lines range from U.S.  prime to U.S.  prime plus 2% for
U.S. based vehicles and Canadian prime plus 1% for Canadian based vehicles.  The
Company  is  required  to make  monthly  principal  curtailments  of 1.5% of the
outstanding  balances of its lines of credit.  It is anticipated that borrowings
under current  financing  arrangements  will increase to finance the purchase of
additional  rental  vehicles during the first quarter of fiscal year ended April
30, 1997 as the Company prepares for the peak summer rental season.  The Company
presently  anticipates  that future  purchases  of new rental  vehicles  will be
financed  primarily  with funds  available  under lines of credit from financial
institutions  and  manufacturers,  but the Company may seek  additional  debt or
equity financing in the future.

Other Matters

The Company  believes that its business has not been  significantly  affected by
inflation.  The  Company  believes  that  increases  in the  cost of new  rental
vehicles  resulting  from  inflation  will be offset by higher resale values for
used rental vehicles.  Historically,  increases in operating costs are passed on
to the consumer. Higher interest rates and construction costs would increase the
cost of acquiring and opening new locations.
                                        8
<PAGE>
The Company's wholly owned subsidiary,  Cruise Canada,  Inc. was incorporated in
October 1987 and began operations in 1988.  Cruise Canada,  Inc. operated a peak
fleet of approximately  886 vehicles for the year ended April 30, 1996 from four
hub  locations  and one  satellite  location  in Canada.  Financial  information
regarding  Canadian  operations  is  included  in  Note  11 to the  Consolidated
Financial Statements.
                                        9
<PAGE>
                          Independent Auditors' Report

The Board of Directors and Stockholders
Cruise America, Inc.:

We have audited the accompanying  consolidated balance sheets of Cruise America,
Inc.  and  subsidiaries  as  of  April  30,  1996  and  1995,  and  the  related
consolidated statements of operations,  stockholders' equity, and cash flows for
each  of the  years  in the  three-year  period  ended  April  30,  1996.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects, the financial position of Cruise America, Inc.
and  subsidiaries  as of April  30,  1996 and  1995,  and the  results  of their
operations and their cash flows for each of the years in the  three-year  period
ended  April  30,  1996,  in  conformity  with  generally  accepted   accounting
principles.



                                                        KPMG Peat Marwick LLP

Phoenix, Arizona
July 25, 1996
                                       10
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS

                                 (In thousands)
<TABLE>
<CAPTION>
                                   A S S E T S


                                                                                               April 30,
                                                                                -------------------------------------
Current Assets:                                                                      1995                  1996
                                                                                -------------------------------------
<S>                                                                             <C>                   <C>  
Cash and Cash Equivalents.....................................................         $  3,091                 2,341
Accounts Receivable, Net......................................................            3,561                 4,056
Inventories...................................................................           17,235                11,752
Prepaid Expenses and Other Current Assets.....................................              837                   889
                                                                                ---------------       ---------------
         Total Current Assets.................................................           24,724                19,038
                                                                                ---------------       ---------------
Rental Vehicles...............................................................           63,713                79,094
Less Accumulated Depreciation.................................................           12,398                15,576
                                                                                ---------------       ---------------
         Net Rental Vehicles..................................................           51,315                63,518
                                                                                ---------------       ---------------
Property and Equipment........................................................           16,795                17,426
Less Accumulated Depreciation.................................................            6,274                 6,916
                                                                                ---------------       ---------------
         Net Property and Equipment...........................................           10,521                10,510
                                                                                ---------------       ---------------
Deposits and Other Assets.....................................................            2,818                 2,629
                                                                                ---------------       ---------------
                                                                                       $ 89,378                95,695
                                                                                ---------------       ---------------
</TABLE>
          See accompanying notes to consolidated financial statements.
                                       11
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS

                        (In thousands except share data)
<TABLE>
<CAPTION>
                      LIABILITIES AND STOCKHOLDERS' EQUITY


                                                                                               April 30,
                                                                                -------------------------------------
Current Liabilities:                                                                 1995                 1996
                                                                                -------------------------------------
<S>                                                                             <C>                   <C>  
Floor Plan Contracts..........................................................        $     709                 2,245
Current Installments of Rental Vehicle Financing..............................            7,394                10,723
Current Installments of Long-Term Debt........................................            3,072                 3,023
Accounts Payable and Accrued Expenses.........................................            2,042                 1,980
Customer Deposits.............................................................            6,380                 4,605
Income Taxes Payable..........................................................               20                    --
                                                                                ---------------       ---------------
         Total Current Liabilities............................................           19,617                22,576
                                                                                ---------------       ---------------

Rental Vehicle Financing, Excluding Current Installments......................           23,228                29,561
Long-Term Debt, Excluding Current Installments................................           23,892                19,412
Deferred Income Taxes.........................................................              312                   684

Stockholders' Equity:
Preferred Stock $1.00 par value; 1,000,000 shares authorized, none
issued or outstanding.........................................................               --                    --
Common Stock $.01 par value, 15,000,000 shares authorized, 5,694,000 and
5,740,000 issued and outstanding at April 30, 1995 and 1996, respectively.....               57                    57
Additional Paid-in Capital....................................................           24,815                24,953
Accumulated Deficit...........................................................           (1,908)                 (902)
Translation Adjustment........................................................             (635)                 (646)
                                                                                ---------------       ---------------
         Total Net Stockholders' Equity.......................................           22,329                23,462
Contingencies.................................................................
                                                                                ---------------       ---------------
                                                                                       $ 89,378                95,695
                                                                                ---------------       ---------------
</TABLE>
          See accompanying notes to consolidated financial statements.
                                       12
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS

                      (In thousands except per share data)
<TABLE>
<CAPTION>
                                                                                          Year Ended April 30,
                                                                             ----------------------------------------------
                                                                                  1994            1995             1996
                                                                             ----------------------------------------------
<S>                                                                          <C>             <C>              <C>   
Rental Revenue.............................................................       $ 40,537          36,842           44,319
Sales......................................................................         55,540          48,476           43,569
                                                                             -------------   -------------    -------------
         Total Revenue.....................................................         96,077          85,318           87,888
                                                                             -------------   -------------    -------------

Cost of Rentals............................................................         24,608          15,623           19,279
Cost of Sales..............................................................         50,361          42,658           39,074
                                                                             -------------   -------------    -------------
         Total Costs.......................................................         74,969          58,281           58,353
                                                                             -------------   -------------    -------------

Gross Profit from Operations...............................................         21,108          27,037           29,535

Interest Expense...........................................................          5,031           6,035            7,279
Selling, General and Administrative Expenses...............................         19,826          20,779           20,897
                                                                             -------------   -------------    -------------
Earnings (Loss) Before Income Taxes........................................         (3,749)            223            1,359

Income Tax Expense (Benefit)...............................................           (648)             38              353
Net Earnings (Loss)........................................................       $ (3,101)            185            1,006
Net Earnings (Loss) per Share (Primary and Fully Diluted)..................       $   (.55)            .03              .17
Shares Used in Calculation.................................................          5,630           5,694            5,859
                                                                             -------------   -------------    -------------
</TABLE>
          See accompanying notes to consolidated financial statements.
                                       13
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                                 (In thousands)

                    YEARS ENDED APRIL 30, 1994, 1995 AND 1996
<TABLE>
<CAPTION>
                                      Common Stock           
                              ----------------------------     Additional        Retained                                     
                                Number                          Paid-in          Earnings        Translation                  
                               of Shares         Amount         Capital         (Deficit)        Adjustment          Total    
- ------------------------------------------------------------------------------------------------------------------------------
<S>                           <C>              <C>           <C>              <C>              <C>               <C>   
Balance April 30, 1993.......       5,545               55           23,834            1,008             (136)          24,761
                              -----------      -----------   --------------   --------------   ---------------   -------------
Stock Issuance...............         149                2              706               --                --             708
Warrants.....................          --               --              275               --                --             275
Translation Adjustment
for Foreign Operations.......          --               --               --               --             (579)           (579)
Net Loss.....................          --               --               --          (3,101)                --         (3,101)
                              -----------      -----------   --------------   --------------   ---------------   -------------
Balance April 30, 1994.......       5,694               57           24,815          (2,093)             (715)          22,064
                              -----------      -----------   --------------   --------------   ---------------   -------------
Translation Adjustment
for Foreign Operations.......          --               --               --               --                80              80
Net Earnings.................          --               --               --              185                --             185
                              -----------      -----------   --------------   --------------   ---------------   -------------
Balance April 30, 1995.......       5,694               57           24,815          (1,908)             (635)          22,329
                              -----------      -----------   --------------   --------------   ---------------   -------------
Exercise of Stock Options....          46               --              138               --                --             138
Translation Adjustment
for Foreign Operations.......          --               --               --               --              (11)            (11)
Net Earnings.................          --               --               --            1,006                --           1,006
                              -----------      -----------   --------------   --------------   ---------------   -------------
Balance April 30, 1996.......       5,740               57           24,953            (902)             (646)          23,462
                              -----------      -----------   --------------   --------------   ---------------   -------------
</TABLE>
          See accompanying notes to consolidated financial statements.
                                       14
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (In thousands)
<TABLE>
<CAPTION>
                                                                                                 Year Ended April 30,
                                                                             ----------------------------------------------------
                                                                                 1994                1995              1996
                                                                             ----------------------------------------------------
<S>                                                                          <C>                 <C>               <C>  
Cash Flows from Operating Activities:
      Net Earnings (Loss)..................................................     $   (3,101)                185             1,006
      Depreciation and Amortization........................................         10,523               9,453            11,675
      Deferred Income Taxes (Benefit)......................................           (664)                 44               372
      One Time Revaluation Charge..........................................          3,452                  --                --
      Gain on Sale of Rental Vehicles......................................         (1,288)             (1,122)           (1,448)
      Gain on Sale of Property and Equipment...............................             (3)               (108)               --
      Decrease (Increase) in Net Accounts Receivable.......................          1,538                (697)             (495)
      Decrease in Inventories                                                        6,926               4,365             5,483
      (Decrease) Increase in Floor Plan Contract...........................         (1,717)             (4,622)            1,536
      Decrease in Accounts Payable and Accrued Expenses....................         (1,208)               (149)              (62)
      Increase (Decrease) in Income Taxes Payable..........................             16                  (5)              (20)
      Increase (Decrease) in Customer Deposits.............................         (2,370)              2,012            (1,775)
      Other, Net...........................................................           (511)                 51              (336)
                                                                             -------------       -------------     -------------
      Net Cash Provided by Operating Activities............................         11,593               9,407            15,936
                                                                             -------------       -------------     -------------
Cash Flows from Financing Activities:
      Proceeds from Rental Vehicle Borrowing...............................         40,586              41,628            46,651
      Repayment of Rental Vehicle Borrowing................................        (66,180)            (36,362)          (36,989)
      Proceeds from Long-Term Borrowing....................................         21,549                  --                --
      Repayment of Long-Term Borrowing.....................................         (2,649)             (3,195)           (4,529)
      Exercise of Stock Options............................................             --                  --               138
                                                                             -------------       -------------     -------------
      Net Cash Provided by (Used in) Financing Activities..................         (6,694)              2,071             5,271
                                                                             -------------       -------------     -------------
Cash Flows from Investing Activities:
      Purchase of Rental Vehicles..........................................        (33,716)            (34,058)          (46,986)
      Proceeds from Rental Vehicle Sales...................................         27,825              21,797            25,471
      Purchase of Property and Equipment...................................         (1,751)               (195)             (632)
      Proceeds from Sale of Property and Equipment.........................              4                 245                 1
      (Increase) Decrease in Deposits and Other Assets.....................         (1,302)               (437)              189
                                                                             -------------       -------------     -------------
      Net Cash Used in Investing Activities................................         (8,940)            (12,648)          (21,957)
                                                                             -------------       -------------     -------------
Decrease in Cash and Cash Equivalents......................................         (4,041)             (1,170)             (750)
Cash and Cash Equivalents Beginning of Year................................          8,302               4,261             3,091
                                                                             -------------       -------------     -------------
Cash and Cash Equivalents End of Year......................................     $    4,261               3,091             2,341
                                                                             -------------       -------------     -------------
Non-Cash Investing and Financing Activities:
      Issuance of Common Stock in Connection with Property
           Acquisition.....................................................     $      708                  --                --
                                                                             -------------       -------------     -------------
      Issuance of Warrants in Connection with Senior Notes.................     $      275                  --                --
                                                                             -------------       -------------     -------------
      Transfer of Vehicles from Rental Vehicles to Inventory...............     $   22,075                  --                --
                                                                             -------------       -------------     -------------
</TABLE>
          See accompanying notes to consolidated financial statements.
                                       15
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                    YEARS ENDED APRIL 30, 1994, 1995 AND 1996

1.    Summary of Significant Accounting Policies

(a)   Organization and Principles of Consolidation

The consolidated  financial  statements  include the accounts of Cruise America,
Inc.  (the   "Company")  and  its  wholly  owned   subsidiaries   which  operate
Recreational Vehicle rental and sales centers throughout North America.

All significant intercompany transactions have been eliminated in consolidation.

(b)   Inventories

Inventories  of new and used  vehicles  held for sale are valued at the lower of
cost or market using specific  identification.  Parts and accessories are valued
at the lower of cost (first-in, first-out basis) or market.

(c)   Rental Vehicles, Property and Equipment and Depreciation

Property  and  Equipment  are  stated  at cost.  Depreciation  of  property  and
equipment is provided using the  straight-line  method over the estimated useful
lives of the assets.  Repairs and  maintenance  on property  and  equipment  are
charged to operations as costs are incurred.  Costs  incurred for major renewals
and  betterments  are  capitalized.  Gains and losses on sales of  property  and
equipment are recorded in Selling, General and Administrative expenses.

Rental  Vehicles  are  stated  at  cost,  net  of  volume  purchase   discounts.
Depreciation  of rental vehicles is based on either mileage or the straight line
method  depending on the category of vehicle.  Repairs and maintenance on rental
vehicles  are charged to  operations  as costs are  incurred and are included in
Cost of Rentals.

(d)   Income Taxes

The Company and its Subsidiaries file consolidated U.S. Federal and State income
tax returns. Cruise Canada, Inc., a foreign corporation,  files Canadian Federal
and Provincial income tax returns.

Income taxes are accounted for under the asset and  liability  method.  Deferred
tax assets  and  liabilities  are  recognized  for the  future tax  consequences
attributable to differences  between the financial statement carrying amounts of
existing  assets and  liabilities  and their  respective tax bases and operating
loss and tax credit  carryforwards.  Deferred  tax assets  and  liabilities  are
measured  using  enacted tax rates  expected  to apply to taxable  income in the
years in which those  temporary  differences  are  expected to be  recovered  or
settled.  The effect on deferred tax assets and  liabilities  of a change in tax
rates is recognized in income in the period that includes the enactment date.

(e)   Cash Equivalents

The  Company   considers  all  highly  liquid  debt  instruments  with  original
maturities of three months or less to be cash equivalents.
                                       16
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(f)   Reclassifications

For comparative purposes, certain amounts have been reclassified to conform with
April 30, 1996 financial statement presentation.

(g)   Revenue Recognition

Rental Revenue is recognized as earned, on an accrual basis.  Revenue from sales
operations  is  recognized  as earned at the time of delivery of a vehicle or at
the time service is performed.

(h)   Vendor Allowances

In addition to volume purchase discounts  received from motorhome  manufacturers
which are  recorded  as a  reduction  to  vehicle  cost,  the  Company  receives
advertising  subsidies  and marketing  allowances  from certain  vendors.  These
subsidies  and  allowances  are recorded as earned as a reduction to the related
costs.

(i)   Finance Commissions

The Company discounts retail installment receivables related to the sale of new,
used and rental  vehicles with financial  institutions  on a nonrecourse  basis.
Finance income is recorded on an accrual basis and is included in Sales revenue.
Under the terms of the arrangements  with some of these financial  institutions,
the Company is contingently  liable to repay a portion of such finance income in
the event of prepayment or repossession.

(j)   Foreign Currency

The  Company's  foreign  operation  uses the local  currency  as its  functional
currency. The impact of currency fluctuation is included in stockholders' equity
as a translation adjustment. The Company recognizes transaction gains and losses
on intercompany loans and debt arrangements denominated in currencies other than
the  Subsidiary's  functional  currency.  These gains and losses are reported in
Selling, General and Administrative expenses.

(k)   Concentrations of Credit Risk

Financial instruments which potentially subject the Company to concentrations of
credit  risk  consisted  primarily  of trade  receivables.  Credit risk on trade
receivables is minimized as a result of the large and diversified  nature of the
Company's  customer  base.  Although  the Company  receives  significant  vendor
allowances from manufacturers, there have been no credit losses related to these
suppliers.

(l)   Self Insurance

The Company  participates  in insurance  programs  that  contain a  self-insured
retention.  The Company estimates its liability for the self-insured portions of
the risks covered by such programs and accrues appropriate amounts.

(m)   Recent Accounting Pronouncements

In March 1995,  the Financial  Accounting  Standards  Board issued SFAS No. 121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be Disposed of" (SFAS No. 121). SFAS No. 121 becomes  effective for fiscal years
beginning after December 15, 1995. The Company is currently assessing the impact
of SFAS No. 121 on its consolidated financial statements.
                                       17
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In October 1995, the Financial  Accounting  Standards Board issued SFAS No. 123,
"Accounting  for  Stock-Based  Compensation"  (SFAS No.  123).  SFAS No.  123 is
effective for transactions entered into in fiscal years beginning after December
15, 1995.  The Company is currently  assessing the impact of SFAS No. 123 on its
consolidated financial statements.

(n)   Use of Estimates

Management  of the  Company  has  made a number  of  estimates  and  assumptions
relating  to the  reporting  of assets and  liabilities  and the  disclosure  of
contingent  assets and  liabilities  to  prepare  these  consolidated  financial
statements in conformity with generally accepted accounting  principles.  Actual
results could differ from those estimates.

(o)   Earnings (Loss) Per Share

Earnings  (loss)  per share  computations  are based  upon the  earnings  (loss)
applicable  to common  shares and the average  number of shares of common  stock
outstanding  and, for 1996,  dilutive common stock  equivalents  (stock options)
outstanding.

(p)   Fair Value of Financial Instruments

Statement  of Financial  Accounting  Standards  No. 107 (SFAS 107)  "Disclosures
about Fair Value of Financial  Instruments"  requires that the Company  disclose
estimated fair values for its financial statements.

      Cash and Cash Equivalents
      The carrying amount  approximates fair value because of the short maturity
      of these instruments.

      Receivables, Accounts Payable and Accrued Liabilities
      The carrying  amount  approximates  fair value  because of the  short-term
      maturity of these instruments.

      Floor Plan Contracts, Rental Vehicle Financing and Long-Term Debt
      The carrying  value of the Company's debt  approximates  fair value as the
      present value of future cash flows of each  instrument  approximate  rates
      currently   offered  to  the  Company  for  similar  debt  instruments  of
      comparable maturities by the Company's lenders.

2.    Inventories and Floor Plan Contracts

Inventories consist of the following (in thousands):
<TABLE>
<CAPTION>
                                                                                  April 30,
                                                                  ---------------------------------------
                                                                        1995                 1996
                                                                  ---------------------------------------
<S>                                                               <C>                  <C>  
New Vehicles....................................................           $ 7,522                 4,676
Used Vehicles...................................................             7,058                 4,304
Parts, Accessories, Kits and Other..............................             2,655                 2,772
                                                                  ----------------     -----------------
                                                                           $17,235                11,752
                                                                  ----------------     -----------------
</TABLE>

All new vehicles  that are  financed,  are pledged as security  under floor plan
contracts with banks and other financial institutions.  Floor plan contracts are
due upon the sale of the related  vehicle or one year.  Interest  rates on floor
plan contracts are at U.S. prime at April 30, 1995 and 1996. Interest expense on
floor plan contracts  amounted to $483,000,  $483,000 and $257,000 for the years
ended April 30, 1994, 1995 and 1996, respectively.
                                       18
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Unused floor plan contracts as of April 30, 1996 were approximately $4,200,000.

During the third quarter of fiscal 1994,  the Company made a strategic  decision
to permanently  retire a segment of older  vehicles from its rental fleet.  This
decision is consistent with the Company's  ongoing goal to maintain its position
as the industry leader by operating the newest rental fleet in the industry. The
retired  vehicles have been transferred to the Company's RV DEPOT sales division
for  refurbishing  where  needed  and for sale at retail  and at  wholesale.  In
conjunction with this retirement,  the Company has transferred vehicles having a
net book  value of  $22,075,000  into sales  inventory  and has taken a one time
charge  of  $3,452,000  to  adjust  the  carrying  value  of  the  vehicles  for
disposition and to cover any refurbishing  costs needed.  The one time charge is
included in Cost of Rentals.  The  decrease  in  inventories  for the year ended
April  30,  1994 in the  Consolidated  Statements  of Cash  Flows  is net of the
transfer in of vehicles.

3.    Rental Vehicles

The  following  is a summary  of Rental  Vehicles  and the  related  accumulated
depreciation (in thousands):
<TABLE>
<CAPTION>
Rental Vehicles

                                    ---------------------------------------------------------------------------------------------
                                         Balance at
                                        Beginning of                                                             Balance at
                                            Year             Additions at Cost           Retirements            End of Year
                                    ---------------------------------------------------------------------------------------------
<S>                                     <C>                       <C>                      <C>                    <C>   
Year Ended:
      April 30, 1994                    $ 91,810                  33,716                   70,223                 55,303
      April 30, 1995                      55,303                  34,058                   25,648                 63,713
      April 30, 1996                      63,713                  46,986                   31,605                 79,094

Accumulated Depreciation
                                    ---------------------------------------------------------------------------------------------
                                         Balance at            Additions at
                                        Beginning of        Charged to Cost of                                   Balance at
                                            Year                  Rentals                Retirements            End of Year
                                    ---------------------------------------------------------------------------------------------
Year Ended:
      April 30, 1994                    $ 21,055                   9,768                   21,994                  8,829
      April 30, 1995                       8,829                   8,542                    4,973                 12,398
      April 30, 1996                      12,398                  10,760                    7,582                 15,576

</TABLE>
                                       19
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

4.    Rental Vehicle Financing

Most rental  vehicles are pledged as security under  financing  agreements  with
banks and other  financial  institutions.  The  following is a summary of rental
vehicle financing:
<TABLE>
<CAPTION>
                                                                                                        April 30,
                                                                                          ---------------------------------
                                                                                               1995               1996
                                                                                          ---------------------------------
                                                                                                     (in thousands)
<S>                                                                                       <C>                 <C>   
Various Notes; interest rates ranging from U.S. prime to U.S. prime
      plus 2%, to Canadian prime plus 1%; due in monthly installments, expiring at
      various times through April 2000 or at the time of sale of the related vehicle....         $30,622             40,284
Less Current Installments...............................................................           7,394             10,723
                                                                                          --------------      -------------
Rental Vehicle Financing, Excluding Current Installments................................         $23,228             29,561
                                                                                          --------------      -------------
</TABLE>

Interest  expense on rental  vehicle  financing was  $3,576,000,  $2,807,000 and
$4,546,000 for the years ended April 30, 1994, 1995 and 1996, respectively.

The Company's rental vehicle lines of credit are renewed annually. Unused rental
vehicle lines of credit as of April 30, 1996 were approximately $69,000,000.

5.    Property and Equipment

A summary of property and equipment, at cost, less accumulated  depreciation and
amortization, follows:
<TABLE>
<CAPTION>
                                                                   April 30,               
                                                       ---------------------------------   
                                                           1995                1996               Estimated Useful Lives
                                                       ---------------------------------   ------------------------------------
                                                                (in thousands) 
<S>                                                    <C>                 <C>                <C>     
Land.................................................        $ 5,952               5,952
Buildings and Improvements...........................          5,721               5,822              15 - 20 years
Service Vehicles.....................................             96                 117               3 - 5 years
Shop Equipment.......................................            769                 864                 5 years
Office Furniture and Equipment.......................          3,667               4,074               5 - 10 years
Leasehold Improvements...............................            590                 597       Amortized over life of lease
                                                       -------------       -------------
                                                             $16,795              17,426
Less Accumulated Depreciation and Amortization.......          6,274               6,916
                                                       -------------       -------------
Net Property and Equipment...........................        $10,521              10,510
                                                       -------------       -------------
</TABLE>

Depreciation  and  amortization  expense on property and equipment is charged to
selling, general and administrative expenses and amounted to $755,000,  $668,000
and $643,000 for the years ended April 30, 1994, 1995 and 1996, respectively.
                                       20
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

6.    Long Term Debt
<TABLE>
<CAPTION>
Long-term debt consists of the following:

                                                                                          April 30,
                                                                           -------------------------------------
                                                                                 1995                1996
                                                                           -------------------------------------
                                                                                        (in thousands)
<S>                                                                        <C>                 <C>  
9.9%  Unsecured Senior Notes due in annual installments of 
      $1,500,000 through May 15, 1998, plus interest, payable
      semi-annually......................................................           $ 4,500                3,000
 
9.0%  Senior Notes due in annual installments of $2,857,143  
      beginning March 15, 1996 through March 15, 2002, plus 
      interest, payable semi-annually (effective interest rate
      9.375% net of discount)............................................            20,000               17,143

Various notes ranging from 9% to 10.94% due in monthly 
      installments expiring at various times through February
      2004 (a)...........................................................             2,686                2,458
                                                                           ----------------    -----------------
Total Long-Term Debt.....................................................           $27,186               22,601
Less unamortized discount on 9.0% Senior Notes...........................               222                  166
Less current installments................................................             3,072                3,023
                                                                           ----------------    -----------------
Long-Term Debt, excluding current installments...........................           $23,892               19,412
                                                                           ----------------    -----------------

(a)   Secured by property having a net book value of approximately $9,079,000 and $5,356,000  at April 30, 1995
      and 1996, respectively.
</TABLE>

      Aggregate maturities on long-term debt are as follows (in thousands):

                         1997.............................          $ 3,023
                         1998.............................            5,623
                         1999.............................            5,210
                         2000.............................            2,874
                         2001.............................            2,876
                         Thereafter.......................            2,995
                                                            ---------------
                                                     Total          $22,601
                                                            ---------------
                         
Interest  expense  on  long-term  debt  amounted  to  $972,000,   $2,745,00  and
$2,476,000 for the years ended April 30, 1994, 1995 and 1996, respectively.

At April  30,  1996,  the  Company  is in  compliance  with  all debt  covenants
associated with the various financing agreements outstanding.
                                       21
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

7.    Income Taxes

Income tax expense (benefit) is composed of the following (in thousands):
<TABLE>
<CAPTION>

                                                                              Year Ended April 30,
                                                        ----------------------------------------------------------------
                                                             1994                    1995                     1996
                                                        ----------------------------------------------------------------
Current Tax Expense:
<S>                                                     <C>                     <C>                     <C>
      Federal.........................................           $   25                      20                       --
      State and Foreign...............................               --                      --                       --
                                                        ---------------         ---------------         ----------------
                                                                     25                      20                       --
                                                        ---------------         ---------------         ----------------
Deferred Tax Expense (Benefit):
      Federal.........................................           $ (818)                    228                      126
      State and Foreign...............................              145                    (210)                     227
                                                        ---------------         ---------------         ----------------
                                                                   (673)                     18                      353
                                                        ---------------         ---------------         ----------------
Total Income Tax Expense (Benefit)....................           $ (648)                     38                      353
                                                        ---------------         ---------------         ----------------
</TABLE>

Income tax expense  (benefit)  attributable to income (loss) before income taxes
for the years ended April 30,  1994,  1995 and 1996,  differed  from the amounts
computed by applying the U.S.  Federal Income Tax rate of 34 percent as a result
of the following  (in thousands):
<TABLE>
<CAPTION>
                                                                                 Year Ended April 30,
                                                           ----------------------------------------------------------------
                                                                1994                    1995                     1996
                                                           ----------------------------------------------------------------
<S>                                                        <C>                     <C>                      <C>
Computed "expected" tax expense (benefit).................         $(1,275)                     76                      462
State taxes, net of Federal benefit (expense).............            (176)                     10                       63
Foreign taxes in excess of expected tax rate..............              28                     (21)                      20
Change in valuation allowance.............................             731                     (24)                    (170)
Amortization of goodwill and life insurance...............              43                     (11)                       1
Other, net................................................               1                       8                      (23)
                                                           ---------------         ---------------          ---------------
                                                                    $ (648)                     38                      353
                                                           ---------------         ---------------          ---------------
</TABLE>

At April 30, 1994, 1995 and 1996, the deferred income tax liability reflects the
impact of temporary differences between the amount of assets and liabilities for
financial  reporting  purposes  and  such  amounts  for tax  purposes.  The most
significant  type of  temporary  difference  that gives  rise to a deferred  tax
liability is tax over book depreciation, offset partially by tax over book gains
on the sale of assets.
                                       22
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The tax effects of temporary  differences and carryforwards which give rise to a
significant  portion of deferred tax assets and  liabilities  are as follows (in
thousands):
<TABLE>
<CAPTION>
                                                                                          April 30,
                                                                   ---------------------------------------------------------
                                                                        1994                1995                1996
                                                                   ---------------------------------------------------------
<S>                                                                <C>                <C>                 <C>  
Deferred Tax Assets:
      Net Operating Loss Carryforwards...........................          $ 9,175               7,990                8,544
      Investment Tax Credit Carryforwards........................              540                 540                  540
      Alternative Minimum Tax Credit Carryforwards...............               92                 106                  106
                                                                   ---------------    ----------------    -----------------
      Total Gross Deferred Tax Assets............................            9,807               8,636                9,190
      Less Valuation Allowance...................................           (1,074)             (1,098)                (928)
                                                                   ---------------    ----------------    -----------------
      Net Deferred Tax Assets....................................            8,733               7,538                8,262
                                                                   ---------------    ----------------    -----------------
Deferred Tax Liability:
      Depreciation...............................................            9,001               7,850                8,946
                                                                   ---------------    ----------------    -----------------
      Total Gross Deferred Tax Liability.........................            9,001               7,850                8,946
                                                                   ---------------    ----------------    -----------------
      Net Deferred Tax Liability.................................          $   268                 312                  684
                                                                   ---------------    ----------------    -----------------
</TABLE>

The  valuation  allowance  for  deferred  tax  assets  as of  May  1,  1995  was
$1,098,000.  The net change in the total valuation  allowance for the year ended
April 30, 1996 was a decrease of $170,000.

At April 30, 1996,  the Company has net operating  loss  carryforwards  for U.S.
Federal income tax purposes of $16,900,000  which are available to offset future
U.S.  Federal  taxable  income,  if any,  through  2010.  Cruise  Canada has net
operating  loss  carryforwards  for  Canadian  Federal  income tax  purposes  of
$4,700,000  which are  available  to offset  taxable  income in Canada,  if any,
through 2003.

The Company also has investment tax credit  carryforwards for Federal income tax
purposes of approximately  $409,000 which are available to reduce future Federal
income taxes, if any, through 2001.

8.    Common and Preferred Stock

(a)   Common Stock

The  Company's  1987  Stock  Option  Plan has  500,000  shares of  common  stock
reserved,  and as of April 30, 1996, 342,500 options are outstanding at exercise
prices of $3.00 per share,  expiring  at various  times  through  October  2004.
Options  may be  granted  through  October  27,  1997,  the  date of the  Plan's
expiration.
                                       23
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following table summarizes the status of the Plan:
<TABLE>
<CAPTION>
                                                                      --------------------------------------------
                                                                           Number of                 Option
                                                                            Options                   Price
                                                                      --------------------------------------------
<S>                                                                   <C>                         <C> 
Outstanding at April 30, 1993 (all exercisable)......................          410,500            $ 4.75 - 8.00
      Granted........................................................               --                 --
      Exercised......................................................               --                 --
      Terminated.....................................................           15,500            $ 4.75 - 8.00
                                                                      ----------------
Outstanding at April 30, 1994 (all exercisable)......................          395,000            $ 4.75 - 8.00
      Granted........................................................               --                 --
      Exercised......................................................               --                 --
      Terminated.....................................................            6,500               $ 3.00
                                                                      ----------------
Outstanding at April 30, 1995 (all exercisable)......................          388,500               $ 3.00
      Granted........................................................               --                 --
      Exercised......................................................           46,000               $ 3.00
      Terminated.....................................................               --                 --
                                                                      ----------------
Outstanding at April 30, 1996 (all exercisable)......................          342,500               $ 3.00
                                                                      ----------------
</TABLE>

On October  6, 1994,  the  Company  repriced  options  granted  pursuant  to the
Company's 1987 Stock Option Plan, at $3.00 per share, the fair value at the date
of repricing.

Currently,  the Company is  restricted  from issuing cash  dividends  and making
certain other  investments by a covenant to the 9.9% Unsecured  Senior Notes and
the 9% Senior Notes.  In  conjunction  with the issuance of the $20 million 9.0%
Senior  Notes in the fourth  quarter of fiscal 1994,  the Company  issued to the
note holders  immediately  exercisable  warrants to purchase  166,000  shares of
common stock at a per share price of $5.75.

On March 8, 1989,  the Board of Directors of the Company  declared a dividend of
one preferred stock purchase right for each share of common stock outstanding on
March 23,  1989.  The  rights  become  exercisable  only after a person or group
acquires 20 percent or more, or makes a tender or exchange  offer for 30 percent
or more, of the Company's  common stock or is declared adverse to the Company by
the Board of  Directors.  When  exercisable,  each right  entitles the holder to
purchase,  at an exercise price of $20, one one-hundredth of a share of Series A
Junior Participating Preferred Stock or, under certain circumstances, securities
of the  Company  or the  acquiring  entity  having a market  value of twice  the
exercise price.  The rights expire on March 8, 1999, if not previously  redeemed
by the Company at a redemption price of $.01 per right.

During 1994,  the Company  relocated its corporate  offices from leased space in
Miami,  Florida to an owned operating facility in Mesa, Arizona.  The relocation
moves the  corporate  staff closer  geographically  to where the majority of the
Company's  business  is  derived.  The  new  Mesa  facility  was  purchased  for
approximately  $2,200,000.  The  cost  was  funded  with a  $1,500,000  loan and
$700,000 in common stock of the Company.  The land and building were recorded at
cost which was considered  equal to the value of the cash received plus the fair
market value of the stock on the transaction date.
                                       24
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(b)   Preferred Stock

Pursuant to the Company's  Articles of Incorporation,  the Board of Directors of
the  Company is  authorized  to issue in  series,  without  further  shareholder
approval,  1,000,000  shares of $1.00 par value  preferred  stock.  The Board of
Directors is authorized to fix the particular designations, powers, preferences,
rights  (including  voting  rights),  qualifications  and  restrictions  of each
series. The Board of Directors  designated 200,000 shares of the preferred stock
as Series A Junior  Participating  Preferred Stock for issuance upon exercise of
the rights described in paragraph (a), above.

9.    Sales

The following is a summary of sales and cost of (in thousands):
<TABLE>
<CAPTION>
                                                                                      Year Ended April 30,
                                                                   ----------------------------------------------------------
                                                                        1994                 1995                 1996
                                                                   ----------------------------------------------------------
<S>                                                                <C>                 <C>                  <C>   
Sales:
      Rental Vehicle Sales.......................................         $ 27,825               21,797                25,471
      New Vehicles...............................................           15,780               13,826                 9,735
      Used Vehicles..............................................           10,465               10,977                 6,082
      Parts, Service, Accessories and Other......................            1,470                1,876                 2,281
                                                                   ---------------     ----------------     -----------------
                                                                          $ 55,540               48,476                43,569
                                                                   ---------------     ----------------     -----------------
Cost of Sales:
      Rental Vehicle Sales.......................................           26,537               20,674                24,023
      New Vehicles...............................................           13,817               11,686                 8,417
      Used Vehicles..............................................            9,282                9,031                 4,907
      Parts, Service, Accessories and Other......................              725                1,267                 1,727
                                                                   ---------------     ----------------     -----------------
                                                                          $ 50,361               42,658                39,074
                                                                   ---------------     ----------------     -----------------
Gross Profit.....................................................         $  5,179                5,818                 4,495
                                                                   ---------------     ----------------     -----------------
</TABLE>

10.   Commitments

The Company leases its facilities at 11 of its locations under operating  leases
expiring at various  times  through  2004.  Rent  expense,  included in Selling,
General and Administrative  expenses, was $1,592,000,  $1,263,000 and $1,036,000
for the years ended April 30, 1994, 1995 and 1996, respectively.

Minimum annual rental commitments under these leases as of April 30, 1996 are as
follows (in thousands):


                    1997.............................           $  984 
                    1998.............................              762 
                    1999.............................              658 
                    2000.............................              401 
                    2001.............................              202 
                    Thereafter.......................              520 
                                                       --------------- 
                                                Total           $3,527 
                                                       --------------- 
                    
                                       25
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

11.   Other Matters

(a)   During 1984, the Company  entered into a redemption  agreement with Robert
      A. Smalley  (Chairman),  which  provides  that upon the death of Robert A.
      Smalley, the Company, upon the request of his personal representative will
      purchase up to  $1,000,000  of the common  stock of the  Company  from his
      estate at the  average  bid  price  for a period  of 60 days  prior to his
      death.  The obligation has been funded by an insurance  policy on the life
      of Robert A. Smalley in the amount of $1,000,000. The policy has been paid
      for by the Company and the premiums were approximately  $43,000,  $40,000,
      and  $40,000  for the policy  years  ended  October  1994,  1995 and 1996,
      respectively.

(b)   On May 14, 1987,  one of the Company's  concession  operators  commenced a
      lawsuit entitled  Altman's  America,  et. al. v. American Land Cruisers of
      California,  Incorporated,  et. al. in the Superior  Court of the State of
      California for the County of Los Angeles.  The action arose out of a claim
      for  an  alleged  wrongful  termination  by  the  Company  of  a  sublease
      agreement.  This case has been tried twice.  The first trial resulted in a
      judgement in the amount of approximately $3.5 million.  That judgement was
      reversed on appeal and remanded for retrial.  The second trial resulted in
      judgements  for the  plaintiffs  in the amount of $235,000 and a judgement
      for the Company of $634,000, which equaled a net judgement for the Company
      of $399,000. On July 18, 1996 the Appellate Court reduced the total amount
      due to the Company by  approximately  $400,000  and  remanded the case for
      retrial. The Company intends to pursue all means to defeat the case.

      The Company is a party to various  claims,  legal  actions and  complaints
      arising in the ordinary course of business.  In the opinion of management,
      the  disposition of these matters will not have a material  adverse effect
      on the financial condition of the Company or results of operations.

(c)   Foreign Operations

Included in the  consolidated  financial  statements  are the following  amounts
related to the Company's operations in Canada (in thousands):
<TABLE>
<CAPTION>
                                                                                     Year Ended April 30,
                                                                   --------------------------------------------------------
                                                                        1994                1995                1996
                                                                   --------------------------------------------------------
<S>                                                                     <C>                  <C>                  <C>   
Identifiable Assets..............................................       $ 12,391             12,644               17,120
Total Revenue....................................................         16,991             15,486               19,163
Earnings (Loss) Before Income Taxes..............................            714               (493)                 486
Foreign Currency Transaction (Loss)..............................            (28)               (54)                 (30)
</TABLE>
                                       26
<PAGE>
                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


12.   Supplemental Disclosures of Cash Flow Information (in thousands):
<TABLE>
<CAPTION>
                                                                                         Year Ended April 30,
                                                              -------------------------------------------------------------------
                                                                   1994                    1995                    1996
                                                              -------------------------------------------------------------------
<S>                                                                 <C>                    <C>                      <C>  
Cash Paid During the Year for:
      Interest on Borrowings.................................       $   5,136              6,304                    7,151
</TABLE>
                                       27
<PAGE>
ITEM 9.         CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                ACCOUNTING AND FINANCIAL DISCLOSURE

There has been no change of accountants or reported  disagreements on any matter
of accounting  principles or  procedures  or financial  statement  disclosure in
fiscal 1996.


                                    PART III

ITEM 10.        DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The Executive officers of the Company are as follows:
<TABLE>
<CAPTION>
Name                                        Age          Title
- --------------------------------------------------------------------------------------------------------------
<S>                                          <C>         <C>                                  
Robert A. Smalley                            72          Chairman of the Board of Directors
Randall Smalley                              46          President and Chief Executive Officer
Robert A. Smalley                            47          Executive Vice President and Chief Operating Officer
Eric R. Bensen                               42          Chief Financial Officer and Secretary
</TABLE>

The information regarding directors as required by Item 401 of Regulation S-K is
set  forth  in the  Company's  proxy  statement  which  will be  filed  with the
Securities and Exchange Commission not later than 120 days after April 30, 1996,
and is incorporated herein by this reference.

ITEM 11.        MANAGEMENT REMUNERATION

The  information  required  by Item 402 of  Regulation  S-K is set  forth in the
Company's  proxy  statement which will be filed with the Securities and Exchange
Commission  not later than 120 days after April 30,  1996,  and is  incorporated
herein by this reference.

ITEM 12.        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                AND MANAGEMENT

The  information  required  by Item 403 of  Regulation  S-K is set  forth in the
Company's  proxy  statement which will be filed with the Securities and Exchange
Commission  not later than 120 days after April 30,  1996,  and is  incorporated
herein by this reference.

ITEM 13.        CERTAIN RELATIONSHIPS AND RELATED PARTY
                TRANSACTIONS

The information  regarding  certain  relationships  and related  transactions as
required  by Item 404 of  Regulation  S-K is set  forth in the  Company's  proxy
statement  which will be filed with the Securities  and Exchange  Commission not
later than 120 days after April 30,  1996,  and is  incorporated  herein by this
reference.
                                       28
<PAGE>
                                     PART IV

ITEM 14.        EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
                AND REPORTS ON FORM 8-K

(a)   Documents Filed as Part of this Report
<TABLE>
<CAPTION>
      1.  The following financial statements are incorporated by reference in Item 8:


                                                                                                             Page in this
                                          Financial Statement                                                   Report
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                                                             <C>
Independent Auditors' Report............................................................................          10
Consolidated Balance Sheets as of April 30, 1995 and 1996...............................................        11, 12
Consolidated Statements of Operations for each of the years in the three-year period ended
      April 30, 1996....................................................................................          13
Consolidated Statements of Changes in Stockholders' Equity for each of the years in the
      three-year period ended April 30, 1996............................................................          14
Consolidated Statements of Cash Flows for each of the years in the three-year period ended
      April 30, 1996....................................................................................          15
Notes to Consolidated Financial Statements..............................................................       16 - 27
</TABLE>

Information  required by other  schedules  has either been  incorporated  in the
financial  statements  and  accompanying  notes,  or is  not  applicable  to the
Company.
                                       29
<PAGE>
<TABLE>
<CAPTION>
3.    The following exhibits are filed with this Report or incorporated by reference:


                                                                                       Page Number or Incorporation by
                                                                                              Reference to the
   Exhibit                              Description                                         Document Listed Below
- ------------------------------------------------------------------------------------------------------------------------------
<S>           <C>                                                              <C>     
3.1           Articles of Incorporation                                        Registration Statement No. 33-36643

3.2           Amended and Restated Bylaws                                      Current Report on Form 8-K, event of
                                                                               March 8, 1989
4.1           Note Agreement, dated May 1, 1988, between the                   December 31, 1988 Form 10-K
              Company and various holders

4.2           Rights Agreement dated as of March 8, 1989, between              Current Report on Form 8-K, event of
              the Company and Mellon Securities Trust Company                  March 8, 1989

4.3           Note and Warrant Purchase Agreement dated as of                  April 30, 1994 Form 10-K
              April 26, 1994 between the Company and Teachers
              Insurance and Annuity Association of America
              (includes forms of Note and Warrant Agreement)

10.1          Section 303 Stock Redemption Agreement, dated                    Registration Statement No. 33-6848,
              October 25, 1984, between the Company and Robert A.              effective August 13, 1986
              Smalley

10.2          Form of Indemnification Agreement between the                    March 31, 1989 Form 10-Q
              Company and its Directors and Executive Officers

10.3          Executive Compensation Plans and Arrangements;

10.3(a)       Form of Amended and Restated Employment                          April 30, 1995 Form 10-K
              Agreements between the Company and Robert A.
              Smalley, Robert A. Smalley, Jr., Randall S. Smalley,
              and Eric R. Bensen

10.3(b)       1987 Stock Option Plan                                           December 31, 1988 Form 10-K

22            Subsidiaries of the Registrant                                   April 30, 1993 Form 10-K

24            Consent of KPMG Peat Marwick LLP                                 32
</TABLE>

(b) Reports on Form 8-K filed during the quarter ended April 30, 1996. NONE

(c) The exhibits to this Report are listed in Item 14 (a) 3.

(d) The  financial  statement  schedules  required by  Regulation  S-X which are
    excluded from the Annual Report to Stockholders by Rule 14a-3(b) (1). NONE
                                       30
<PAGE>
                                   SIGNATURES

Pursuant to the  requirements  of Section 13 of the  Securities  Exchange Act of
1934,  Cruise  America,  Inc.,  has duly  caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                                Cruise America, Inc.


                                                Randall Smalley
                                                --------------------------------
                                                By:   Randall Smalley, President


July 26, 1996

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been  signed on July 26,  1996,  by the  following  persons on behalf of the
registrant and in the capacities indicated.
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------

Signature                                             Title

<S>                                                   <C>
Robert A. Smalley                                     Chairman
- -------------------------------                       

Randall Smalley                                       Director, President and Chief Executive Officer 
- -------------------------------                                                                       
                                                                                                      
Robert A. Smalley, Jr.                                Director, Executive Vice President and Chief Operating Officer 
- -------------------------------                                                       

Eric R. Bensen                                        Director, Vice President and Chief Financial Officer 
- -------------------------------                                                                            
                                                                   
Fred A. Mudgett                                       Director
- -------------------------------                                                                    

Dr. Edward R. Annis                                   Director
- -------------------------------                       
</TABLE>
                                       31


                                                                      EXHIBIT 24
                                                                      ----------

                         INDEPENDENT AUDITORS' CONSENT
                         -----------------------------



The Board of Directors and Stockholders
Cruise America, Inc.:

We consent to  incorporation  by reference in the  Registration  Statements (No.
33-36643) on Form S-4 and (No. 33-20775) on Form S-8 of Cruise America,  Inc. of
our report dated July 25, 1996,  relating to the consolidated  balance sheets of
Cruise  America,  Inc. and  subsidiaries  as of April 30, 1996 and 1995, and the
related consolidated  statements of operations,  stockholders'  equity, and cash
flows for each of the years in the three-year period ended April 30, 1996, which
report  appears  in the  April  30,  1996  Annual  Report on Form 10-K of Cruise
America, Inc.


                                                   KPMG Peat Marwick LLP

Phoenix, Arizona
July 25, 1996
                                       32

<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000733775
<NAME>                        CRUISE AMERICA, INC.
<MULTIPLIER>                                 1,000
<CURRENCY>                                       1
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              APR-30-1996
<PERIOD-START>                                 MAY-01-1995
<PERIOD-END>                                   APR-30-1996
<EXCHANGE-RATE>                                          1
<CASH>                                               2,341
<SECURITIES>                                             0
<RECEIVABLES>                                        4,056
<ALLOWANCES>                                             0
<INVENTORY>                                         11,752
<CURRENT-ASSETS>                                    19,038
<PP&E>                                              96,520
<DEPRECIATION>                                      22,492
<TOTAL-ASSETS>                                      95,695
<CURRENT-LIABILITIES>                               22,576
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                                57
<OTHER-SE>                                          23,405
<TOTAL-LIABILITY-AND-EQUITY>                        95,695
<SALES>                                             43,569
<TOTAL-REVENUES>                                    87,888
<CGS>                                               39,074
<TOTAL-COSTS>                                       58,353
<OTHER-EXPENSES>                                    20,897
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                   7,279
<INCOME-PRETAX>                                      1,359
<INCOME-TAX>                                           353
<INCOME-CONTINUING>                                  1,006
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                         1,006
<EPS-PRIMARY>                                         0.17
<EPS-DILUTED>                                         0.17
        


</TABLE>


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