CRUISE AMERICA INC
DEF 14A, 1997-08-18
AUTO DEALERS & GASOLINE STATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                              Cruise America, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

3) Per unit price or other underlying value of transaction  computed pursuant to
   Exchange  Act Rule 0-11  (set  forth the  amount on which the  filing  fee is
   calculated and state how it was determined):

- --------------------------------------------------------------------------------

4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

5) Total fee paid:

- --------------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2)  and  identify the filing for which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration  statement number,
    or the form or schedule and the date of its filing.

    1) Amount previously paid:

    ----------------------------------------------------------------------------

    2) Form, Schedule or Registration No.
 
    ----------------------------------------------------------------------------

    3) Filing party:

    ----------------------------------------------------------------------------

    4) Date filed:

    ----------------------------------------------------------------------------
<PAGE>
[CRUISE AMERICA LOGO]

- --------------------------------------------------------------------------------
CRUISE AMERICA, INC.                                11 West Hampton Avenue
                                                    Mesa, Arizona 85210


Office of the Chairman

                                                                August 21, 1997
Dear Shareholder:

     You  are  cordially invited to attend the Annual Meeting of Shareholders of
Cruise  America,  Inc.,  on  October  16,  1997,  at 9:00 a.m., at the Company's
headquarters  at  11  West  Hampton  Avenue, Mesa, Arizona. Only shareholders of
record  at  the close of business on August 19, 1997 will be entitled to vote at
the meeting or any adjournments thereof.

     The  meeting  will  be  held for the following purposes: (i) to vote on the
election  of  the  Board of Directors; (ii) to consider and vote upon a proposal
to  approve and ratify the Incentive Compensation Plan, as set forth in Appendix
A  to  the  accompanying Proxy Statement; and (iii) to ratify the appointment of
our independent auditors.

     The  Notice  of the Annual Meeting and Proxy Statement, which you are urged
to  give  your  prompt  attention,  follows  this  page.  As  an owner of Cruise
America,  Inc.  stock, your vote is important. The recommendations of your Board
of  Directors  are provided for your assistance and guidance. The Directors have
devoted  considerable  thought  to the matters to be brought before the meeting,
and  we  feel  that  such  recommendations  are  in  the best interest of Cruise
America, Inc. and its shareholders.

     Your  Board  of  Directors  joins  me  in  urging  you to sign and mail the
enclosed  proxy  card  in  the postpaid envelope provided, regardless of whether
you  plan  to  attend  the meeting. Your prompt response will also help us avoid
the expense of writing to you again.

     If  you  find  that  you  will  be attending the meeting after mailing your
signed  proxy,  you  may,  of  course, revoke your proxy at the meeting and cast
your vote in person.

     Thank you for your cooperation.



                                                    Sincerely yours,

                                                    /s/  ROBERT A. SMALLEY
                                                    ------------------------
                                                    ROBERT A. SMALLEY
<PAGE>
[CRUISE AMERICA LOGO]


                             CRUISE AMERICA, INC.
                            11 West Hampton Avenue
                              Mesa, Arizona 85210
                                 (602) 464-7300


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON OCTOBER 16, 1997


To the Shareholders of
Cruise America, Inc.


     Notice  is  hereby  given  that  the  Annual  Meeting  of Shareholders (the
"Annual   Meeting")   of  Cruise  America,  Inc.,  a  Florida  corporation  (the
"Corporation"),  will  be  held  on  October  16,  1997,  at  9:00  a.m., at the
Corporation's  headquarters  at  11  West Hampton Avenue, Mesa, Arizona, for the
following purposes:

   (1) To  elect  six  (6)  persons  to the Corporation's Board of Directors, to
       hold  office  until  the  next  annual  meeting of shareholders and until
       their respective successors are duly elected and qualified.

   (2) To  consider  and  vote  upon  a  proposal  to  approve  and  ratify  the
       Incentive Compensation Plan, as set forth in Appendix A hereto.

   (3) To  ratify  the  appointment  of  KPMG  Peat  Marwick  LLP as independent
       auditors of the Corporation for the 1998 fiscal year.

     Only  shareholders  of record at the close of  business  on August 19, 1997
will be  entitled  to vote in person or by proxy at the  Annual  Meeting  or any
adjournments thereof.


                                              CRUISE AMERICA, INC.



                                              By Order of the Board of
                                              Directors


                                              /S/ ERIC R. BENSEN
                                              ----------------------------------
                                              ERIC R. BENSEN, Secretary

August 21, 1997

WE  URGE YOU TO FILL IN, DATE, SIGN AND RETURN THE ENCLOSED PROXY AS PROMPTLY AS
POSSIBLE,  REGARDLESS  OF  WHETHER  YOU  EXPECT  TO ATTEND THE ANNUAL MEETING IN
PERSON.  IF  YOU  DO  ATTEND THE ANNUAL MEETING, YOU MAY WITHDRAW YOUR PROXY AND
VOTE IN PERSON IF YOU SO DESIRE.
<PAGE>
                              CRUISE AMERICA, INC.
                             11 West Hampton Avenue
                              Mesa, Arizona 85210
                                 (602) 464-7300


                                PROXY STATEMENT

                                      FOR

                         ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON OCTOBER 16, 1997


Solicitation--Revocation of Proxy

     This  Proxy Statement is furnished in connection with the solication by the
Board  of  Directors  of  CRUISE  AMERICA,  INC.,  a  Florida  corporation  (the
"Corporation"),  of  proxies  to  be voted at the Annual Meeting of Shareholders
(the  "Annual  Meeting")  to  be  held  October 16, 1997 and at any adjournments
thereof.  Shares  represented by proxies that are properly executed and returned
to  the  Board  of  Directors  shall  be  voted  in favor of the election of the
Directors  nominated  herein  and  in  favor  of each proposal described herein,
unless  a  contrary specification is made on such proxy. If a shareholder giving
a  proxy  specifies  a  choice  with respect to any matter to be acted upon, the
proxy  will  be  voted  in  accordance with said specifications. Any shareholder
giving  a  proxy  may revoke it by notice to the proxy holder or the Corporation
at  any  time  prior  to  the voting thereof. The Corporation's Annual Report to
Shareholders  for  the  fiscal  year ended April 30, 1997 accompanies this Proxy
Statement,  but  does  not  form  a  part  hereof.  This Proxy Statement and the
accompanying  proxy  are being distributed to shareholders beginning on or about
August 21, 1997.

Voting Securities

     Only  holders  of Common Stock of record at the close of business on August
19,  1997,  the  record date fixed by the Board of Directors for determining the
shareholders  entitled to notice of, and to vote at, the Annual Meeting, will be
entitled  to  vote  at  the Annual Meeting or at any adjournments thereof. As of
June  30,  1997  there  were  5,753,200 shares of Common Stock outstanding. Each
share  of  Common  Stock  entitles the holder to one vote on all matters brought
before  the  Annual  Meeting,  and the shares of Common Stock have no cumulative
voting  rights.  The  quorum necessary to conduct business at the Annual Meeting
consists  of  a  majority  of  the  outstanding  shares  of  Common Stock. To be
elected,  nominees  for  Director  must receive a plurality of the votes cast by
holders  of shares of Common Stock present or represented at the Annual Meeting.
The  approval  of  the  Incentive  Compensation Plan and the ratification of the
appointment  of  KPMG Peat Marwick LLP as independent auditors will also require
the  affirmative vote of a plurality of votes cast by the shares of Common Stock
present  or  represented  at  the  Annual Meeting. Abstentions are considered as
shares  present and entitled to vote for purposes of determining the presence of
a  quorum and for purposes of determining the outcome of any matter submitted to
the  shareholders  for  a  vote, but are not counted as votes "for" or "against"
any  matter. The Corporation will treat shares referred to as "broker or nominee
non-votes"  (shares  held  by  brokers or nominees as to which instructions have
not  been  received  from  the beneficial owners or persons entitled to vote and
the  broker  or nominee does not have discretionary voting power on a particular
matter)  as  shares  that  are  present  and  entitled  to  vote for purposes of
determining  the  presence  of a quorum. For purposes of determining the outcome
of any matter as to which the proxies reflect broker or nominee
                                       1
<PAGE>
non-votes,  shares  represented  by  such proxies will be treated as not present
and  not  entitled  to  vote  on  that subject matter and therefore would not be
considered  by  the  Corporation  when  counting  votes cast on the matter (even
though  those shares are considered entitled to vote for quorum purposes and may
be  entitled  to  vote  on  other  matters).  If  less  than  a  majority of the
outstanding  shares  of  Common  Stock  are represented at the Annual Meeting, a
majority  of  the  shares  so represented may adjourn the Annual Meeting without
further notice.

     The  following  table  sets  forth,  as  of  June  30, 1997, the beneficial
ownership  of  the  Corporation's  Common  Stock by (i) each person known to the
Corporation  to  be  the  beneficial  owner  of  more than 5% of the outstanding
shares  of  Common  Stock,  (ii)  each  of the named executive officers (defined
below)  and  (iii)  all Directors and executive officers of the Corporation as a
group.  Except  as indicated below, (i) the address of each beneficial owner set
forth  below  is  c/o  the  Corporation,  11  West Hampton Avenue, Mesa, Arizona
85210,  and  (ii) each person has sole dispositive and voting power with respect
to the shares of Common Stock indicated.
<TABLE>
<CAPTION>
                                                                            Number of Shares     Percent
Name and Address                                                            of Common Stock      of Class
- ----------------                                                            ----------------     --------
<S>                                                                            <C>                 <C>
Robert A. Smalley(1)(2)(4)(5)(8) ........................................         946,184          16.2%
Randall S. Smalley(1)(2)(4)(5)(8) .......................................         363,984           6.2%
Robert A. Smalley, Jr.(1)(2)(3)(4)(5)(8) ................................         344,956           5.9%
Sally Smalley DiLucente(1)(2)(4) ........................................         317,085           5.5%
Eric R. Bensen(5) .......................................................          77,220           1.3%
Interstate Properties(6) ................................................         765,600          13.2%
Gruber & McBaine Capital Management, Inc.(7) ............................         498,700           8.7%
First Wilshire Securities Management, Inc.(9) ...........................         363,330           6.3%
Dimensional Fund Advisors, Inc.(10) .....................................         292,200           5.1%
All Executive Officers and Directors as a group (six persons,............
 including four persons named above)(1)(2)(3)(5) ........................       1,793,916          29.3%
- ---------                                                              
</TABLE>
 (1) Includes  40,782,  12,477,  7,400  and  7,871 shares held by the spouses of
     Robert  A.  Smalley,  Randall  S. Smalley, Robert A. Smalley, Jr. and Sally
     Smalley DiLucente, respectively.
 (2) Does  not include 42,786 shares held as co-trustee for the grandchildren of
     Robert A. Smalley.
 (3) Includes  10,000  shares  held  in  trust  for  the  children of Randall S.
     Smalley.
 (4) Robert  A.  Smalley  is  the  father  of Robert A. Smalley, Jr., Randall S.
     Smalley  and Sally Smalley DiLucente. The beneficial ownership of shares of
     Common  Stock of each of these persons and the trusts they control does not
     include the shares of Common Stock beneficially owned by the others.
 (5) Includes  immediately  exercisable  options  to  purchase  80,000 shares of
     common  stock  for  each  of  Robert  A.  Smalley,  Robert A. Smalley, Jr.,
     Randall  S.  Smalley  and  76,100 shares for Eric R. Bensen and 376,100 for
     all executive officers and directors as a group.
 (6) Information  taken  from  the  Form 4 dated February 23, 1994 of Interstate
     Properties,  a  New  Jersey  partnership  and Russell B. Wight, Jr. and the
     Form  4  of  Steven  Roth  dated  February 24, 1994. The Form 4 list shared
     voting  and  dispositive  power  of  501,500  shares  and  sole  voting and
     dispositive
                                        2
<PAGE>
     power of 225,100  shares held by Mr.  Wight.  In  addition,  Steven Roth, a
     general partner of Interstate, owns 39,000, which are included in the table
     above.  The address of Interstate  Properties is Glenpoint Centre West, 500
     Frank W. Burr Boulevard, Teaneck, New Jersey 07666.
 (7) Information  taken  from  the  Schedule  13D dated June 6, 1996 of Gruber &
     McBaine  Capital  Management, Inc. a California corporation, Jon D. Gruber,
     J.  Patterson  McBaine,  Laqunitas  Partners,  L.P.,  a  California limited
     partnership,  GMJ  Investments,  L.P.,  a  California  limited partnership,
     Gruber  McBaine Capital Management International and Thomas O. Lloyd-Butler
     (collectively,  the  "Reporting  Persons").  The  Schedule  13D  lists sole
     voting  and  dispositive  power  of  107,000  shares  and shared voting and
     dispositive  power  of  391,700  shares.  The  address  of Gruber & McBaine
     Capital  Management,  Inc.  is  50  Osgood Place, San Francisco, California
     94113.
 (8) Includes   2,600,   13,900   and  20,400  shares  held  in  trust  for  the
     children/grandchildren  of Robert A. Smalley, Randall S. Smalley and Robert
     A. Smalley, Jr., respectively.
 (9) Information  taken  from  the  Schedule  13G  dated  July  8, 1997 of First
     Wilshire  Securities  Management,  Inc.  The Schedule 13G lists sole voting
     and  dispositive  power  of  42,830  shares and shared dispositive power of
     320,500  shares.  The address of First Wilshire Securities Management, Inc.
     is 600 South Lake St., Suite 100, Pasadena, California 91106-3955.
(10) Information  taken  from  the  Schedule  13G  dated  February  5,  1997  of
     Dimensional  Fund  Advisors, Inc., a Delaware Corporation. The Schedule 13G
     lists  sole  voting  power  of 210,400 shares and sole dispositive power of
     292,200  shares.  The  address  of  Dimensional Fund Advisors, Inc. is 1299
     Ocean Drive, 11th Floor, Santa Monica, California 94113.
                                       3
<PAGE>
Election of Directors

     Six  Directors  are  to  be  elected  to  hold office until the next Annual
Meeting  or  until  their  respective successors are duly elected and qualified.
Unless  a  proxy specifies that it is not to be voted for a Director, the shares
covered  by  the proxy will be voted for the nominees listed below. In the event
any  nominee  shall  decline  or  be  unable  to  serve, it is intended that the
proxies  will  be  voted for a nominee designated by the Board of Directors. The
Board  of  Directors  knows of no reason to anticipate that this will occur. The
following  table  sets  forth as of June 30, 1997 certain information concerning
the nominees for Director, all of whom are presently serving as Directors:
<TABLE>
<CAPTION>
                                                  Shares of
                                  Served as      Common Stock
                                  Director       Beneficially             Principal Occupation
        Name and Age               Since           Owned (%)              for the Past 5 Years
        ------------               -----           ---------              --------------------
<S>                                 <C>          <C>               <C>
Robert A. Smalley, 73(1) ........   1972         946,184 (16.2)    Chairman of the Board of the Corpora-
                                                                     tion. President and Chief Executive
                                                                     Officer from 1972 to March 1992.
                                                                     Formerly President and Director,
                                                                     Hertz Corporation.

Randall S. Smalley, 47(1) .......   1972         368,984 (6.2)     President and Chief Executive Officer
                                                                     of the Corporation since March 1992.
                                                                     Vice President--Rental Division and
                                                                     Secretary from 1972 to March 1992.

Robert A. Smalley, Jr., 48(1) ...   1972         344,956 (5.9)     Executive Vice President, Chief Operat-
                                                                     ing Officer and Assistant Secretary of
                                                                     the Corporation since March 1992.
                                                                     Vice President--Sales Division from
                                                                     1972 to March 1992.

Eric R. Bensen, 42(1) ...........   1989          77,220 (1.3)     Chief Financial Officer and Secretary of
                                                                     the Corporation since March 1992.
                                                                     Vice President--Finance and Assis-
                                                                     tant Secretary from 1984 to March
                                                                     1992. Formerly with the accounting
                                                                     firm of KPMG Peat Marwick.

Fred A. Mudgett, 76(2) ..........   1983          30,526 *         Consultant to the car rental industry.
                                                                     Previously, President of Fred A.
                                                                     Mudgett and Associates, Inc. (consult-
                                                                     ing firm), and Group Vice President,
                                                                     Hertz Corporation.

Dr. Edward R. Annis, 84(2) ......   1983          31,046 *         Physician, Spokesman for the medical
                                                                     profession and served as president of
                                                                     the American Medical Association,
                                                                     World Medical Association, and Inter-
                                                                     national College of Surgeons.
</TABLE>
- ---------
 * Less than one percent
(1) See  Footnotes  1, 2, 3, 4, 5 and 8 to the table set forth under the caption
    "Voting Securities" above.
(2) Includes  immediately  exercisable  options  to  purchase  30,000  shares of
    common stock held by each of Fred A. Mudgett and Dr. Edward R. Annis.
                                       4
<PAGE>
Committees and Meetings of the Board of Directors

     The  Board  of  Directors  has  established  standing  Audit  and  Finance,
Compensation,  Executive  and  Nominating  Committees.  The Directors who served
upon  and  the  functions performed by the various committees during fiscal 1997
were as follows:

     Messrs.  Randall S. Smalley, Fred A. Mudgett and Dr. Edward R. Annis served
as  members  of the Audit and Finance Committee. The Audit and Finance Committee
(a)  meets  with  the  independent  public  accountants  to  review the plan and
results  of the audit including review of the management letter; (b) reviews and
approves   nonaudit   services   of  the  independent  public  accountants;  (c)
recommends  to the Board of Directors the engagement of independent auditors for
the  next fiscal year; (d) meets with financial executives of the Corporation to
review  accounting  and  financial  policies; (e) reviews the application of new
accounting  rules;  and  (f) reviews various other matters, such as the adequacy
of internal controls.

     Messrs.  Robert A. Smalley, Robert A. Smalley, Jr., Fred A. Mudgett and Dr.
Edward   R.   Annis  served  as  members  of  the  Compensation  Committee.  The
Compensation  Committee has been designated to administer the Corporation's 1987
Stock  Option  Plan, and also reviews, examines and makes recommendations to the
Board  of  Directors  regarding  (a)  compensation  of  senior  officers  of the
Corporation  and  certain  of  its  subsidiaries;  (b)  salary ranges, incentive
programs,  guidelines  for  merit  and promotional increases for the Corporation
and  its  subsidiaries;  (c)  insurance  and  other  fringe  benefits;  and  (d)
management proposals regarding any of the foregoing areas.

     Messrs.  Robert  A. Smalley, Robert A. Smalley, Jr., Randall S. Smalley and
Eric  R.  Bensen  served  as  members  of the Executive Committee. The Executive
Committee  has  been  established  to  act  when  the full Board of Directors is
unavailable.

     Messrs.  Robert  A. Smalley, Robert A. Smalley, Jr., and Randall S. Smalley
served  as  members  of  the  Nominating Committee. The Nominating Committee (a)
recommends  candidates  to  fill  any  vacancies  or  increase  in  the Board of
Directors  or Executive Committee; (b) makes recommendations with respect to the
composition  of  the  management  slate  of  Directors  to  be  proposed  to the
shareholders  at  the  Annual  Meeting;  (c) annually recommends to the Board of
Directors  candidates  to  serve on the Executive Committee and candidates to be
designated  Chairman  and  Vice  Chairman  of  the  Executive Committee; and (d)
reviews  shareholder  suggestions  of  nominees and makes recommendations to the
Board of Directors regarding these suggestions.

     The  Board  of  Directors  met four times during fiscal 1997. During fiscal
1997,  the  Audit  and  Finance, Compensation and Nominating Committees held the
following  number  of  formal  meetings:  Audit and Finance, four; Compensation,
four;  and  Nominating,  one.  Each  Director attended 75% or more of the fiscal
1997 Board and Committee meetings held during the period that they served.

     The  Corporation's  Directors  who  are  not  officers  of  the Corporation
receive  a payment of $2,500 per meeting plus reasonable expenses for attendance
at Directors' meetings.
                                        5
<PAGE>
                             EXECUTIVE COMPENSATION


Summary Compensation Table

     The  following  table  sets  forth  compensation  for the past three fiscal
years  of  the  Chief  Executive  Officer  and the Corporation's other executive
officers  whose  total  annual  salary  and  bonus exceeded $100,000 (the "named
executive officers").

                           Summary Compensation Table
<TABLE>
<CAPTION>
                                                              Annual Compensation                Long-Term
                                                    ----------------------------------------   Compensation
                                          Fiscal                             Other Annual          Option
Name and Principal Position                Year       Salary       Bonus     Compensation(1)       Awards(#)
- ---------------------------------------- --------   ----------   -------   -----------------   -------------
<S>                                        <C>       <C>            <C>       <C>                 <C>
Robert A. Smalley                          1997      $118,801       --                            20,000
 Chairman of the Board                     1996       108,810       --                               --
                                           1995       105,726       --                               --
                                                                    
Randall S. Smalley                         1997       263,313       --                            20,000
 President and Chief Executive Officer     1996       233,847       --                               --
                                           1995       227,220       --                               --
                                                                    
Robert A. Smalley, Jr.                     1997       248,730       --                            20,000
 Executive Vice President and              1996       233,847       --                               --
 Chief Operating Officer                   1995       227,220       --                               --
                                                                    
Eric R. Bensen                             1997       179,394       --                            20,000
 Chief Financial Officer                   1996       165,089       --                               --
                                           1995       160,497       --                               --
</TABLE>
- ---------
(1) The   Corporation  has  concluded  that  the  amount  of  personal  benefits
    furnished  to  the  named  executive  officers  do  not  meet the disclosure
    thresholds  established  under  SEC  regulations.  Accordingly, none of such
    personal benefits is included in this table.


Compensation Committee Report on Executive Compensation

     The  objectives  of  the  Corporation's compensation program are to enhance
the  profitability  of  the Corporation, and thus shareholder value, by aligning
compensation  with  business goals and performance and attracting, retaining and
rewarding  executive  officers  who  contribute  to the long-term success of the
Corporation.  In  furtherance  of  these  goals,  the Corporation's compensation
program  for  executive officers includes base salary, an annual bonus and stock
option awards.

     Base  Compensation:  The  salaries  paid  to  the  named executive officers
during  the  fiscal  year  1997  were  determined  pursuant  to their respective
employment  agreements,  which  were entered into in 1989 and amended in October
1994.   See   "Employment   Agreements."  The  Corporation's  approach  to  base
compensation  is to offer competitive salaries in comparison to market practices
for  positions  involving  similar  responsibility  and experience. Increases in
base   compensation   are  based  on  the  competence  and  performance  of  the
Corporation's   executives  and  takes  into  account  the  performance  of  the
Corporation.

     Bonus  Compensation:  The  Corporation has a policy of paying discretionary
bonuses  to  executive  officers  based  on  performance  of  the individual and
performance of the Corporation. A balance is made
                                       6
<PAGE>
between  overall  corporate performance and performance of the specific areas of
the  Corporation  under an executive's direct control. This balance supports the
accomplishment  of  overall  objectives  and  rewards  individual contributions.
During the fiscal year ended April 30, 1997, no bonuses were paid.

     Stock  Option  Program: The objective of stock option awards is to motivate
grantees  to  maximize  long-term  growth  and profitability of the Corporation.
Grantees  can  recognize  value  from  options granted only if the Corporation's
stock  price  increases  after the date on which such options are granted, since
the  exercise price of options granted must at least equal the fair market value
of  the  Corporation's  stock  on  the  date of grant. The award of options thus
aligns the long-range interests of the grantees with those of shareholders.

     Grants  of  options  to  the Corporation's executive officers and other key
employees  are  made  pursuant  to the 1987 Stock Option Plan. Grants of options
are   generally  considered  annually.  The  number  of  options  granted  to  a
participant  is  generally  based  on  such person's level of responsibility and
contributions  to  the  Corporation's  performance.  The  Compensation Committee
approves  the  size  and  conditions  of grants to the executive officers of the
Corporation.  On  October  15, 1996, options to purchase 20,000 shares of Common
Stock  were  issued to each of the named executive officers at an exercise price
of $5.50, the market value of the Company's Stock on the sale of issuance.


                                                Compensation Committee

                                                Robert A. Smalley
                                                Robert A. Smalley Jr.
                                                Fred A. Mudgett
                                                Dr. Edward R. Annis


Employment Agreements

     In  October  1994, the Company amended the employment agreements of each of
Robert  A.  Smalley,  Robert  A.  Smalley,  Jr.,  Randall S. Smalley and Eric R.
Bensen.  The  term  of  each  of  the employment agreements currently expires on
April  30,  2000  and  will  automatically  be  extended for additional one-year
periods  unless  the  Corporation  or  the executive gives written notice to the
other  at  least 90 days prior to the date two years prior to the then scheduled
expiration  date.  Pursuant  to  such  employment  agreements, Messrs. Robert A.
Smalley,  Robert  A.  Smalley,  Jr.,  Randall S. Smalley and Eric R. Bensen will
receive  during fiscal 1998 annual salaries of $125,000, $260,000, $285,000, and
$190,000,  respectively,  plus  such  bonuses  or  increases  as  the  Board  of
Directors  may  determine. Each employment agreement generally provides that (i)
if  the  executive's  employment is terminated by the Corporation for any reason
other  than  death,  Disability  (as  defined)  or Cause (as defined), or by the
executive   for  Good  Reason  (generally  defined  as  the  diminution  of  the
executive's  duties  or  other  breach by the Corporation of the agreement), the
executive  will  receive,  in  addition  to  any  base  salary,  bonus and other
compensation  accrued  through  the date of termination, a lump sum equal to the
product  of  the  executive's  then-existing  base salary and most recent annual
bonus  times  a fraction, the numerator of which is the number of days remaining
until  the  then  scheduled expiration date and the denominator of which is 365,
and  (ii)  if  the  executive's  employment  is  terminated  as  a result of his
Disability,  the  executive will receive in monthly installments for a period of
one  year  50%  of  his  base  salary in effect on the date of termination. Each
employment  agreement  also  prohibits the executive from directly or indirectly
competing  with  the  Corporation  during  the  term  of the agreement and for a
period   of  one  year  after  termination  of  his  employment,  other  than  a
termination   by  the  executive  for  Good  Reason  or  a  termination  by  the
Corporation without Cause.
                                        7
<PAGE>
     The  employment  agreements  also  provide  for  the  executive's continued
employment  for  a  period  of  three  years  following  a Change in Control (as
defined)  of  the  Corporation,  and that, following a Change in Control, if the
executive's  employment  is  terminated  by the Corporation for any reason other
than  death,  Disability  or  Cause,  or  by  the executive for Good Reason, the
executive  will  receive,  in  addition  to  the  base  salary,  bonus and other
compensation  accrued  through  the date of termination, a lump sum cash payment
equal  to  three times the executive's then-existing base salary and most recent
annual  bonus.  All  of  the  Corporation's  payments  to the executives will be
reduced  to  the  extent  necessary  to  avoid  the payments being nondeductible
pursuant to Section 280G of the Internal Revenue Code.

Redemption Agreement

     During  1984,  the  Corporation  entered  into  a redemption agreement with
Robert  A.  Smalley,  the  Corporation's  Chairman, which provides that upon his
death  and  at  the request of his personal representative, the Corporation will
purchase  up to $1,000,000 of Common Stock of the Corporation from his estate at
the  average bid price for the 60-day period prior to his death. The Corporation
has  funded  its obligation by purchasing a term insurance policy on the life of
Robert  A. Smalley in the amount of $1,000,000. The policy premium has been paid
for  by  the Corporation and the related expenses incurred during the year ended
April 30, 1997 were approximately $40,000.

Option Grants During Fiscal Year

     The  following  table  sets  forth certain information concerning grants of
stock  options  made during the year ended April 30, 1997 to the named executive
officers.
<TABLE>
<CAPTION>
                                    Individual Option Grants in Fiscal 1997
                           --------------------------------------------------------
                                                                                      Potential Realizable
                                         % of Total                                          Value at
                                          Options                                          Assumed Annual
                           Number of    Granted to       Exercise                             Rates of
                            Options     Employees in      Price        Expiration          Appreciation
Name                       Granted(1)   Fiscal 1997      Per Share       Date            For Option Term
- -------------------------- -----------  --------------   -----------   ------------   ---------------------
                                                                                          5%         10%
                                                                                      ---------   ---------
<S>                         <C>             <C>           <C>          <C>            <C>         <C>
Robert A. Smalley ........  20,000          25%           $5.50        10/15/06       $69,200     $175,400
Randall S. Smalley .......  20,000          25%           $5.50        10/15/06       $69,200     $175,400
Robert A. Smalley, Jr. ...  20,000          25%           $5.50        10/15/06       $69,200     $175,400
Eric R. Bensen ...........  20,000          25%           $5.50        10/15/06       $69,200     $175,400
</TABLE>
- ---------
(1) Each  stock  option  is a non-qualified stock option granted pursuant to the
    Corporation's  1987  Stock  Option  Plan, has an exercise price equal to the
    market  price  of  a  share  of Common Stock on the date of grant and vested
    50% immediately upon grant and 50% on May 1, 1997.
                                        8
<PAGE>
Aggregate Options Exercised and Fiscal Year-End Option Values

     The  following  table  sets  forth  certain  information concerning options
exercised  by  the named executive officers during the year ended April 30, 1997
and  unexercised  stock options held by the named executive officers as of April
30, 1997.

<TABLE>
<CAPTION>
                                                             Number of
                                                            Unexercised         Value of Unexercised
                                Shares                    Options at 1997       In-the-Money Options at
                                Acquired                  Fiscal Year-End       1997 Fiscal Year-End(1)
                                  on          Value       Exercisable (E)         Exerciseable (E)
Name                            Exercise     Realized     Unexercisable (U)       Unexercisable (U)
- ----                            --------     --------     -----------------       -----------------
<S>                               <C>          <C>           <C>                    <C>
Randall S. Smalley ............      --             --       70,000 (E)             $   105,000 (E)
                                                             10,000 (U)             $       --  (U)
Randall S. Smalley ............      --             --       70,000 (E)             $   105,000 (E)
                                                             10,000 (U)             $       --  (U)
Robert A. Smalley, Jr.   ......      --             --       70,000 (E)             $   105,000 (E)
                                     --             --       10,000 (U)             $       --  (U)
Eric R. Bensen  ...............   3,900        $10,938       66,100 (E)             $    98,175 (E)
                                                             10,000 (U)             $       --  (U)
</TABLE>
- ---------
(1) Based  on the closing price of the Common Stock on April 30, 1997, which was
$4.75.

Compensation Committee Interlocks and Insider Participation

     During  fiscal  1997, the Compensation Committee was comprised of Robert A.
Smalley,  Robert  A.  Smalley,  Jr.,  Fred  A.  Mudgett and Dr. Edward R. Annis.
Messrs.  Robert  A.  Smalley  and  Robert  A.  Smalley,  Jr. were also executive
officers  of  the  Corporation during fiscal 1997. Messrs. Robert A. Smalley and
Robert  A.  Smalley,  Jr.  participated  in Compensation Committee deliberations
concerning  executive  officer  compensation,  other than deliberations directly
related to their own compensation.
                                       9
<PAGE>
                            STOCK PERFORMANCE GRAPH

     The   following   graph   compares   the   Corporation's  cumulative  total
shareholder  return  on Common Stock with (i) the cumulative total return of the
Russell  2000  Index  and  (ii)  the  cumulative  total return of five companies
involved  in Recreational vehicle manufacturing or sales (the "Peer Group") over
the  period  from May 1, 1992 to April 30, 1997. The companies in the Peer Group
are   Coachmen   Industries,   Inc.,   Holiday  RV  Superstores,  Inc.,  Rexhall
Industries,  Inc.,  Thor  Industries,  Inc.  and Winnebago Industries, Inc., The
graph assumes an initial investment of $100 and reinvestment of dividends.

                           4/92     4/93    4/94    4/95     4/96     4/97 
                           ----     ----    ----    ----     ----     ---- 
Cruise America, Inc.        100       91      63      76      121       84
Peer Group                  100      141     200     174      190      192 
Russell 2000                100      116     133     143      189      190

                                       10
<PAGE>
         PROPOSAL TO APPROVE AND RATIFY THE INCENTIVE COMPENSATION PLAN

     Background  and  Purpose. In June 1997, the Board of Directors approved and
adopted  the Incentive Compensation Plan (the "Plan") and recommended that it be
submitted  to  the  Company's  shareholders  for  their  approval  at the Annual
Meeting.  The  terms  of  the  Plan  provide  for grants of stock options, stock
appreciation   rights   ("SARs"),   restricted   stock,  deferred  stock,  other
stock-related  awards  and performance awards that may be settled in cash, stock
or  other  property  (collectively,  the  "Awards").  The  Plan  is  intended to
supersede  the  Corporation's  1987  Stock  Option Plan (the "1987 Plan"), which
will  be  terminated  upon  approval  of the Plan. The purpose of the Plan is to
advance  the  interests  of the Corporation by providing additional incentive in
attracting,  motivating  and retaining qualified executives and other employees,
officers,    directors    and   independent   contractors   (collectively,   the
"Participants")  by  enabling  Participants to acquire or increase a proprietary
interest  in  the  Corporation in order to strengthen the mutuality of interests
between   Participants   and   the  Corporation's  shareholders,  and  providing
Participants  with  annual  and long term performance incentives to expend their
maximum efforts in the creation of shareholder value.

     Approval  of  the  Plan  by  the  Corporation's  shareholders is one way to
provide  an  exemption  from  the  "short-swing  profit"  recovery provisions of
Section  16(b) of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"),  with respect to certain transactions involving officers and directors of
the  Corporation under the Plan. The Plan is being presented to the shareholders
for  approval  to  comply  with  the  rules  of  the American Stock Exchange and
Section  162(m) of the Internal Revenue Code ("Section 162(m)"), and to give the
present shareholders the opportunity to vote on the Plan.

     The  following is a summary of certain principal features of the Plan. This
summary  is  qualified  in its entirety by reference to the complete text of the
Plan,  which is attached to this Proxy Statement as Appendix A. Shareholders are
urged to read the actual text of the Plan in its entirety.

     Administration.   The  Plan  is  required  to  administered  by a committee
designated  by  the Board of Directors consisting of at least two directors (the
"Committee"),  each  of  whom,  to  the  extent  required  by  law,  must  be  a
"disinterested  person"  as  defined under Rule 16b-3 under the Exchange Act and
an   "outside  director"  for  purposes  of  Section  162(m).  The  Compensation
Committee  of the Board of Directors has been appointed as the Committee for the
Plan.  Subject  to  the terms of the Plan, the Committee is authorized to select
eligible  persons  to receive Awards, determine the type and number of Awards to
be  granted  and  the  number  of  shares  of  Common Stock to which Awards will
relate,  specify  times  at  which  Awards  will  be  exercisable  or settleable
(including  performance conditions that may be required as a condition thereof),
set  other  terms and conditions of Awards, prescribe forms of Award agreements,
interpret  and  specify rules and regulations relating to the Plan, and make all
other  decisions  and  determinations  as  the  Committee  may deem necessary or
advisable for the administration of the Plan.

     Shares  Available  for Awards; Limitations and Adjustments. Under the Plan,
the  total  number of shares of Common Stock that may be subject to the granting
of  Awards  will be equal to: (i) 500,000 shares, plus (ii) the number of shares
with  respect to Awards previously granted under the Plan that terminate without
being  exercised  or expire, are forfeited or canceled, and the number of shares
of  Common  Stock  that  are  surrendered  in  payment  of any Awards or any tax
withholding  requirements.  The  Plan also imposes individual limitations on the
amount  of  certain  Awards  in  part to comply with Section 162(m). Under these
limitations,  during any fiscal year the number of options, shares of restricted
stock  or other stock-based Awards granted to any one Participant may not exceed
100,000  for  each  type  of  Award.  The  Committee is authorized to adjust the
limitations  described  above  and  to  adjust outstanding Awards (including the
exercise  prices  of  options  and  other affected terms of Awards) in the event
that a dividend
                                       11
<PAGE>
or  other  distribution  (whether  in  cash,  shares  of  Common  Stock or other
property),  recapitalization,  forward or reverse split, reorganization, merger,
consolidation,  spin-off,  combination,  repurchase,  share  exchange  or  other
similar  corporate  transaction  or  event  affects  the Common Stock so that an
adjustment  is  appropriate  in  order to prevent dilution or enlargement of the
rights  of  Participants. The Committee is also authorized to adjust performance
conditions  and other terms of Awards in response to these kinds of events or in
response to changes in applicable laws, regulations or accounting principles.

     Eligibility. The  persons eligible to receive Awards under the Plan are the
officers,  directors,  employees  and independent contractors of the Corporation
and  any  subsidiary.  Only  employees  of  the  Corporation will be eligible to
receive  Awards  of  incentive stock options, and no independent contractor will
be  eligible  to  receive  any  Awards  other than stock options. An employee on
leave  of absence may be considered as still in the employ of the Corporation or
a  subsidiary  for  purposes of eligibility for participation in the Plan. As of
July  31,  1997,  all  full-time  employees  (approximately  360  persons)  were
eligible to participate in the Plan.

     Stock  Options  and  SARs. The  Committee  is  authorized  to  grant  stock
options,  including  both  incentive stock options ("ISOs"), which can result in
potentially  favorable tax treatment to the Participant, and non-qualified stock
options,  and  SARs entitling the Participant to receive the amount by which the
fair  market  value  of  a  share  of  Common  Stock on the date of exercise (or
defined  "change  in  control  price" following a change in control) exceeds the
grant  price  of  the SAR. The exercise price per share subject to an option and
the  grant price of an SAR are determined by the Committee, but must not be less
than  the  fair  market  value  of a share of Common Stock on the date of grant,
except  to  the extent of in-the-money awards or cash obligations surrendered by
the  Participant  at the time of grant. For purposes of the Plan, the term "fair
market  value"  means  the  fair  market  value of Common Stock, Awards or other
property  as  determined by the Committee or under procedures established by the
Committee.  Unless  otherwise determined by the Committee, the fair market value
of  Common Stock as of any given date shall be the closing sales price per share
of  the  Common  Stock  as reported on the principal stock exchange or market on
which  the  Common  Stock  is  traded  on  the  date  as  of which such value is
determined  or,  if there is no sale on that date, then on the last previous day
on  which  a sale is reported. The maximum term of each option or SAR, the times
at  which  each  option  or  SAR  will  be exercisable, and provisions requiring
forfeiture  of  unexercised  options  or  SARs  at  or  following termination of
employment  generally  are  fixed by the Committee, except that no option or SAR
may  have a term exceeding ten years. Options may be exercised by payment of the
exercise  price  in  cash, shares, outstanding Awards or other property having a
fair  market  value  equal to the exercise price, as the Committee may determine
from  time  to  time.  Methods of exercise and settlement and other terms of the
SARs  are  determined  by the Committee. SARs granted under the Plan may include
"limited  SARs"  exercisable  for  a stated period of time following a change in
control of the Company, as discussed below.

     Restricted  and  Deferred  Stock. The  Committee  is  authorized  to  grant
restricted  stock  and  deferred stock. Restricted stock is a grant of shares of
Common  Stock  which  may not be sold or disposed of, and which may be forfeited
in  the  event  of  certain  terminations  of  employment, prior to the end of a
restricted  period  specified by the Committee. A Participant granted restricted
stock  generally  has  all of the rights of a shareholder of the Company, unless
otherwise  determined  by the Committee. An Award of deferred stock confers upon
a  Participant  the  right  to  receive  shares  of Common Stock at the end of a
specified  deferral  period,  subject to possible forfeiture of the Award in the
event  of  certain  terminations  of  employment prior to the end of a specified
restricted  period.  Prior  to settlement, an Award of deferred stock carries no
voting  or  dividend  rights  or  other  rights associated with share ownership,
although dividend equivalents may be granted, as discussed below.
                                       12
<PAGE>
     Dividend  Equivalents.  The  Committee  is  authorized  to  grant  dividend
equivalents  conferring on Participants the right to receive,  currently or on a
deferred  basis,  cash,  shares of Common Stock,  other Awards or other property
equal in value to  dividends  paid on a  specific  number of  shares of  Com-mon
Stock, or other periodic payments.  Dividend equivalents may be granted alone or
in connection  with another Award,  may be paid currently or on a deferred basis
and, if deferred,  may be deemed to have been reinvested in additional shares of
Common Stock, Awards or otherwise as specified by the Committee.

     Bonus  Stock  and  Awards  in  Lieu  of  Cash Obligations. The Committee is
authorized  to  grant shares of Common Stock as a bonus free of restrictions, or
to  grant  shares of Common Stock or other Awards in lieu of Company obligations
to  pay cash under the Plan or other plans or compensatory arrangements, subject
to such terms as the Committee may specify.

     Other  Stock-Based Awards. The Committee is authorized to grant Awards that
are  denominated or payable in, valued by reference to, or otherwise based on or
related  to  shares  of  Common  Stock. Such Awards might include convertible or
exchangeable  debt  securities,  other  rights  convertible or exchangeable into
shares  of Common Stock, purchase rights for shares of Common Stock, Awards with
value  and  payment  contingent upon performance of the Corporation or any other
factors  designated by the Committee, and Awards valued by reference to the book
value  of  shares  of  Common  Stock  or  the  value  of  securities  of  or the
performance   of   specified  subsidiaries  or  business  units.  The  Committee
determines the terms and conditions of such Awards.

     Performance  Awards and Annual Incentive Awards. The right of a Participant
to  exercise  or  receive  a  grant  or  settlement  of an Award, and the timing
thereof,  may  be  subject  to such performance conditions (including subjective
individual  goals)  as  may  be  specified  by the Committee. Performance Awards
granted  to  persons  whom  the  Committee expects will, for the year in which a
deduction  arises, be "covered employees" (as defined below) will, if and to the
extent  intended  by the Committee, be subject to provisions that should qualify
such  Awards  as  "performance-based compensation" not subject to the limitation
on  tax  deductibility  by  the  Company  under  Section 162(m). For purposes of
Section  162(m), the term "covered employee" means the Company's chief executive
officer  and each other person whose compensation is required to be disclosed in
the  Company's  filings  with  the  SEC by reason of that person being among the
four  highest  compensated  officers  of  the Company as of the end of a taxable
year.  Subject  to  the  requirements  of the Plan, the Committee will determine
performance  Award  terms,  including  the  required  levels of performance with
respect  to  specified business criteria, the corresponding amounts payable upon
achievement   of   such   levels  of  performance,  termination  and  forfeiture
provisions and the form of settlement.

     Other  Terms  of  Awards. Awards may be settled in the form of cash, shares
of  Common  Stock,  other  Awards  or  other  property, in the discretion of the
Committee.  The  Committee  may  require  or  permit  Participants  to defer the
settlement  of  all  or  part  of  an  Award  in  accordance with such terms and
conditions  as  the  Committee  may establish, including payment or crediting of
interest  or  dividend  equivalents  on  deferred  amounts, and the crediting of
earnings,  gains  and  losses  based on deemed investment of deferred amounts in
specified  investment  vehicles.  The  Committee  is  authorized  to place cash,
shares  of  Common  Stock or other property in trusts or make other arrangements
to  provide  for  payment  of  the Corporation's obligations under the Plan. The
Committee  may  condition any payment relating to an Award on the withholding of
taxes  and  may  provide  that  a portion of any shares of Common Stock or other
property  to  be  distributed will be withheld (or previously acquired shares of
Common  Stock  or  other  property be surrendered by the Participant) to satisfy
withholding  and  other tax obligations. Awards granted under the Plan generally
may not be pledged or otherwise encumbered and are not transferable
                                       13
<PAGE>
except  by  will  or by the laws of descent and distribution, or to a designated
beneficiary  upon the Participant's death, except that the Committee may, in its
discretion,  permit  transfers  for estate planning or other purposes subject to
any applicable restrictions under Rule 16b-3.

     Awards  under the Plan are generally granted without a requirement that the
Participant  pay consideration in the form of cash or property for the grant (as
distinguished  from  the  exercise),  except  to the extent required by law. The
Committee  may,  however,  grant  Awards  in exchange for other Awards under the
Plan,  awards under other Corporation plans, or other rights to payment from the
Company,  and  may  grant  Awards  in  addition to and in tandem with such other
Awards, rights or other awards.

     Acceleration  of  Vesting;  Change  in  Control. The  Committee may, in its
discretion,  accelerate  the  exercisability, the lapsing of restrictions or the
expiration  of  deferral  or  vesting periods of any Award, and such accelerated
exercisability,  lapse,  expiration and vesting shall occur automatically in the
case  of  a  "change  in  control"  of  the  Corporation, as defined in the Plan
(including  the  cash  settlement  of  SARs  and  "limited  SARs"  which  may be
exercisable  in  the  event  of a change in control). In addition, the Committee
may  provide  in  an  Award agreement that the performance goals relating to any
performance  based  Award will be deemed to have been met upon the occurrence of
any  "change  in  control."  Upon  the  occurrence of a change in control, stock
options  and  limited  SARs  (and other SARs which so provide) may be cashed out
based  on  a  defined "change in control price," which will be the higher of (i)
the  cash  and fair market value of property that is the highest price per share
paid   (including   extraordinary  dividends)  in  any  reorganization,  merger,
consolidation,  liquidation,  dissolution or sale of substantially all assets of
the  Corporation,  or  (ii)  the  highest fair market value per share (generally
based  on market prices) at any time during the 60 days before and 60 days after
a  change  in  control.  For  purposes of the Plan, the term "change in control"
generally  means  (a)  any  of  the transactions referenced in clause (i) of the
previous  sentence,  (b) an acquisition by any person, entity or group of 25% or
more  of  the outstanding Common Stock or 25% or more of the voting power of the
Corporation's  outstanding voting securities, or (c) a change in the composition
of  the  Board  such  that  the  persons  constituting  the  current  Board, and
subsequent  directors  approved  by  the  current  Board  (or  approved  by such
subsequent directors), cease to constitute at least a majority of the Board.

     Amendment  and  Termination. The  Board  of  Directors  may  amend,  alter,
suspend,  discontinue  or  terminate  the  Plan  or the Committee's authority to
grant  Awards  without further shareholder approval, except stockholder approval
must  be  obtained  for  any amendment or alteration that is material or if such
approval  is  required  by  law  or  regulation  or under the rules of any stock
exchange  or quotation system on which shares of Common Stock are then listed or
quoted.  Thus,  shareholder  approval  may not necessarily be required for every
amendment  to  the  Plan  which might increase the cost of the Plan or alter the
eligibility  of  persons  to  receive  Awards.  Shareholder approval will not be
deemed  to  be  required  under  laws  or regulations, such as those relating to
ISOs,  that  condition  favorable  treatment  of  Participants on such approval,
although  the  Board  may,  in  its discretion, seek stockholder approval in any
circumstance   in  which  it  deems  such  approval  advisable.  Unless  earlier
terminated  by  the  Board, the Plan will terminate at such time as no shares of
Common  Stock  remain  available for issuance under the Plan and the Company has
no  further  rights  or obligations with respect to outstanding Awards under the
Plan.

     Securities  Act  Registration. The  Corporation  intends  to  register  the
shares  of  Common  Stock  available  for  Awards  under  the Plan pursuant to a
Registration Statement on Form S-8 filed with the SEC.

     Federal  Income  Tax  Consequences of Awards of Options. The following is a
brief  description of the federal income tax consequences generally arising with
respect to Awards of options under the Plan.

     The  grant  of  an  option  gives  rise  to  no  tax  consequences  for the
Participant  or  the  Corporation.  The  exercise of an option has different tax
consequences depending on whether the option is an ISO or a
                                       14
<PAGE>
non-qualified  option.  On  exercising  an  ISO,  the  Participant recognizes no
income  for  regular  income  tax  purposes, but the option spread is taken into
account  in computing liability for the alternative minimum tax. On exercising a
non-qualified  option,  the  Participant recognizes ordinary income equal to the
excess,  on  the  date of exercise, of the fair market value of the Common Stock
acquired  on  exercise  of  the  option and the exercise price. If, however, the
Participant  is an officer or director of the Corporation or any other person to
whom  the  short-swing  profit  recovery  provisions  of  Section  16(b)  of the
Exchange  Act  applies,  the  Participant  generally will not recognize ordinary
income,  and  the  amount  of  ordinary  income will not be determined until the
earlier  of  the expiration of the six month period after exercise of the option
and  the  first  day  on  which a sale at a profit of the shares of Common Stock
acquired  on  exercise  of  the option would not subject the Participant to suit
under  those  provisions.  Such  a  Participant, however, may elect to recognize
ordinary income on the date of exercise of the option.

     The  disposition  of  shares  of  Common  Stock  acquired on exercise of an
option  may  have  different tax consequences depending on whether the option is
an  ISO  or  a  non-qualified option. On a disposition of shares of Common Stock
acquired  on exercise of an ISO before the Participant has held those shares for
at  least  two  years from the date the option was granted and at least one year
from  the  date  the  option  was  exercised  (the  "ISO  holding periods"), the
Participant  recognizes ordinary income equal to the lesser of (i) the excess of
the  fair market value of the shares on the date of exercise of the ISO over the
exercise  price and (ii) the excess of the amount realized on the disposition of
those  shares  over  the  exercise  price.  On a disposition of shares of Common
Stock  acquired  on  the exercise of a non-qualified option or on exercise of an
ISO  when  the ISO holding periods have been met, the Participant will recognize
capital  gain  or  loss  equal to the difference between the sales price and the
Participant's  tax  basis  in the shares of Common Stock. That gain or loss will
be  long-term  if  the  shares  of Common Stock have been held for more than one
year  as  of  the date of disposition. The Participant's tax basis in the shares
of  Common  Stock  generally  will  be equal to the exercise price of the option
plus  the  amount  of  any  ordinary  income  recognized  in connection with the
option.

     The  Corporation generally will be entitled to a tax deduction equal to the
amount  that the Participant recognizes as ordinary income in connection with an
option.  The  Corporation  is  not  entitled  to a tax deduction relating to any
amount  that  constitutes  a  capital  gain  for a Participant. Accordingly, the
Corporation  will not be entitled to any tax deduction with respect to an ISO if
the  Participant  holds  the  shares of Common Stock for the ISO holding periods
prior to disposing of the shares.

     Section  162(m)  generally  disallows  a public company's tax deduction for
compensation  in  excess of $1 million paid in any taxable year to the Company's
chief  executive  officer  or any of its other four highest compensated officers
(a  "covered  employee").  Compensation  that  qualifies  as  "performance-based
compensation",  however,  is  excluded  from the deductibility cap and therefore
remains   fully   deductible   by  the  Corporation.  As  discussed  above,  the
Corporation  intends  that options and certain other Awards granted to employees
whom  the  Committee  expects  to  be  covered employees at the time a deduction
arises   in   connection   with   the   Awards   qualify  as  "performance-based
compensation"  so  that deductions with respect to options and such other Awards
will  not  be  subject to the limitation under Section 162(m). Future changes in
Section  162(m)  or  the regulations thereunder may adversely affect the ability
of  the  Corporation  to ensure that options or other Awards under the Plan will
qualify  as  "performance based compensation" so that deductions are not limited
by Section 162(m).

     Section  280G  of  the  Code  provides  special rules in the case of golden
parachute  payments.  Those  rules could apply if, on a change in control of the
Corporation,  the  acceleration of options or other Awards held by a Participant
that  is  an  officer, director or highly-compensated individual with respect to
the  Corporation,  and  any  other  compensation paid to the Participant that is
contingent on a change in
                                       15
<PAGE>
control  of the Corporation or a substantial portion of the Corporation's assets
and  have  a  present  value  of  at least three times the Participant's average
annual  compensation  from  the  Corporation  over  the  prior  five  years (the
"average  compensation").  In  that  event,  the  contingent  compensation  that
exceeds  the Participant's average compensation, adjusted to take account of any
portion  thereof  shown  to be reasonable compensation, is not deductible by the
Corporation  and  is  subject  to a nondeductible 20% excise tax, in addition to
regular income tax, in the hands of the Participant.

     The  foregoing  discussion,  which is general in nature and is not intended
to  be  a  complete  description  of  the federal income tax consequences of the
Plan,  is  intended  for the information of shareholders considering how to vote
at  the Annual Meeting and not as tax guidance to Participants in the Plan. This
discussion  does not address the effects of other federal taxes or taxes imposed
under  state, local or foreign tax laws. Participants in the Plan should consult
a tax adviser as to the tax consequences of participation.

     New  Plan  Benefits. The Corporation believes that Awards granted under the
Plan  will  be  granted  primarily  to  those  persons who possess a capacity to
contribute  significantly  to  the  successful  performance  of the Corporation.
Because  persons  to  whom  Awards may be made are to be determined from time to
time  by  the  Committee  in  its  discretion,  it is impossible at this time to
indicate  the  precise  number, names or positions of persons who will hereafter
receive  Awards  or  the  nature  and  terms  of such Awards. No Awards had been
granted under the Plan through the date of this Proxy Statement.
                                       16
<PAGE>
     The  following table sets forth certain regarding options granted under the
1987  Plan during the fiscal year ended April 30, 1997 to the persons and groups
indicated:
<TABLE>
<CAPTION>
                                            Number of Options     Exercise Price     Value of Options at
          Name and Position                     Granted             Per Share        April 30, 1997(1)
          -----------------                     -------             ---------        -----------------
<S>                                              <C>                  <C>                   <C>
Robert A. Smalley   .....................        20,000               $5.50                 $ --
 Chairman of the Board

Randall S. Smalley  .....................        20,000                5.50                   --
 President and Chief Executive
 Officer

Robert A. Smalley, Jr.    ...............        20,000                5.50                   --
 Chief Operating Officer

Eric R. Bensen   ........................        20,000                5.50                   --
 Chief Financial Officer

Edward Annis  ...........................         5,000                5.50                   --
 Director

Fred A. Mudgett  ........................         5,000                5.50                   --
 Director

All current executive officers as a
 group (4 persons)  .....................        80,000                5.50                   --

All current directors who are not
 executive officers as a group
 (2 persons)  ...........................        10,000                5.50                   --
All employees as a group, other than
 executive officers (363 persons)  ......           --                   --                   --
</TABLE>
- ---------
(1) The  closing  sale price of the Common Stock on April 30, 1997 was $4.75 per
    share.  On  April  30,  1997, the closing sale price of the Common Stock did
    not  exceed  the  option  exercise  price and accordingly, such options were
    not in-the-money on such date.

     THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  THE  SHAREHOLDERS  VOTE  "FOR"
APPROVAL OF THE PROPOSAL TO APPROVE AND RATIFY THE INCENTIVE
COMPENSATION PLAN.

                            APPOINTMENT OF AUDITORS


     The  Board  of  Directors,  upon  recommendation  of  the Audit and Finance
Committee,  has  selected  KPMG  Peat  Marwick LLP, independent certified public
accountants,  to  serve as the Corporation's independent auditors for the fiscal
year   ending  April  30,  1997.  The  Board  recommends  ratification  of  this
appointment  by  the  shareholders.  This  firm  has served as the Corporation's
auditors  for  the  last  twelve  years. The Corporation has been advised that a
representative  of  the  firm  will  be  present at the Annual Meeting to make a
statement  if  they  so  desire  to  do  so  and  to  be available to respond to
appropriate questions from shareholders.

     The  Board  of  Directors  recommends  a  vote  FOR the ratification of the
appointment  of KPMG Peat Marwick LLP, as the Corporation's independent auditors
for fiscal 1998.
                                       17
<PAGE>
                              COST OF SOLICITATION

     The  cost  of  soliciting  proxies  will  be  borne  by the Corporation. In
addition  to  solicitation  by  mail,  proxies  may  be  solicited by telephone,
telegraph   or   personal   interview.   Banks,   brokerage   houses  and  other
institutions,  nominees  and fiduciaries will be requested to forward soliciting
material  to  beneficial owners and to obtain authorization for the execution of
proxies.  The  Corporation will reimburse such banks, brokerage houses and other
institutions,  nominees  and  fiduciaries  for their expenses in forwarding such
material,  upon  request. Directors, executive officers and regular employees of
the Corporation may also solicit proxies without additional remuneration.


      COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section  16(a)  of  the  Securities  Exchange  Act  of  1934  requires  the
Corporation's  directors  and  executive officers, and persons who own more than
10  percent  of  the  Common  Stock  to  file  with  the Securities and Exchange
Commission  the  ("SEC")  initial reports of ownership and reports of changes in
ownership  of  Common  Stock.  Officers,  directors  and greater than 10 percent
shareholders  are  required  by  SEC  regulation to furnish the Corporation with
copies of all Section 16(c) forms they file.

     To  the  Corporation's  knowledge,  based solely on review of the copies of
such  reports  furnished  to  the  Corporation and representations that no other
reports  were required, during the fiscal year ended April 30, 1996, all Section
16(a)  filing  requirements  applicable  to  its officers, directors and greater
than 10 percent shareholders were complied with.
                                       18
<PAGE>
                                 OTHER MATTERS

     Management  does  not  know  of  any  matters to be presented at the Annual
Meeting  other  than  those set forth herein. If any other matters properly come
before  the  Annual  Meeting,  it  is  intended that the proxy holders will vote
thereon  at  their  discretion  and  in  accordance  with  their  best judgment.
Proposals  of  shareholders  intended to be presented at the 1998 Annual Meeting
must  be received at the principal executive offices of the Corporation, 11 West
Hampton  Avenue,  Mesa,  Arizona  85210, Attention: Corporate Secretary no later
than  June 18, 1998. The Corporation's Amended and Restated Bylaws provide that:
(i)  no  person  (other  than a person nominated by or on behalf of the Board of
Directors)  shall  be  eligible  for  election as a director at any shareholders
meeting  unless  a  written  request  that  such  person's  name  be  placed  in
nomination,  together  with  certain  other  information  including  the written
consent  of  the nominee to serve as a director, is received by the Secretary of
the  Corporation  not  later  than  120 days prior to the date one year from the
date  of  the  immediately  preceding  annual  meeting;  and (ii) no shareholder
proposal  shall  be  eligible  for  consideration at any annual meeting unless a
written  request  of  the shareholder's intent to bring such business before the
annual  meeting  is  received by the Secretary of the Corporation not later than
120  days  prior to the date one year from the date of the immediately preceding
annual meeting.


                                             Sincerely yours,
                                             
                                             
                                             /s/ ROBERT A. SMALLEY
                                             -------------------------------
                                             ROBERT A. SMALLEY,
                                             Chairman
                                       19
<PAGE>
                                                                      APPENDIX A


                              CRUISE AMERICA, INC.
                           Incentive Compensation Plan

     1.  Purpose. The  purpose  of this Incentive Compensation Plan (the "Plan")
is  to  assist  Cruise  America,  Inc.  (the  "Company") and its subsidiaries in
attracting,  motivating,  retaining  and  rewarding  high-quality executives and
other  employees,  officers, Directors and independent contractors enabling such
persons  to  acquire  or increase a proprietary interest in the Company in order
to  strengthen the mutuality of interests between such persons and the Company's
stockholders,  and  providing such persons with annual and long term performance
incentives  to  expend  their  maximum  efforts  in  the creation of shareholder
value.  The  Plan is also intended to qualify certain compensation awarded under
the  Plan  for  tax deductibility under Section 162(m) of the Code (as hereafter
defined)  to  the  extent  deemed appropriate by the Committee (or any successor
committee) of the Board of Directors of the Company.

     2.  Definitions. For  purposes  of  the  Plan, the following terms shall be
defined  as  set  forth  below,  in  addition to such terms defined in Section 1
hereof.

       (a) "Award" means any Option,  SAR  (including  Limited SAR),  Restricted
    Stock, Deferred Stock, Stock granted as a bonus or in lieu of another award,
    Dividend  Equivalent  or  Other  Stock-Based  Award  or  Performance  Award,
    together with any other right or interest granted to a Participant under the
    Plan.

       (b) "Beneficiary" means the person,  persons,  trust or trusts which have
    been  designated  by a  Participant  in  his  or  her  most  recent  written
    beneficiary  designation  filed with the  Committee  to receive the benefits
    specified under the Plan upon such Participant's death or to which Awards or
    other rights are  transferred if and to the extent  permitted  under Section
    10(b)  hereof.  If,  upon a  Participant's  death,  there  is no  designated
    Beneficiary or surviving designated  Beneficiary,  then the term Beneficiary
    means the person,  persons,  trust or trusts entitled by will or the laws of
    descent and distribution to receive such benefits.

       (c) "Beneficial Owner",  "Beneficially Owning" and "Beneficial Ownership"
    shall have the  meanings  ascribed  to such  terms in Rule  13d-3  under the
    Exchange Act and any successor to such Rule.

       (d) "Board" means the Company's Board of Directors.

       (e) "Change in Control"  means  Change in Control as defined with related
    terms in Section 9 of the Plan.

       (f) "Change in Control  Price" means the amount  calculated in accordance
    with Section 9(c) of the Plan.

       (g) "Code" means the Internal  Revenue Code of 1986, as amended from time
    to time,  including  regulations  thereunder  and successor  provisions  and
    regulations thereto.

       (h) "Committee"  means a committee  designated by the Board to administer
    the Plan; provided,  however,  that the Committee shall consist solely of at
    least two  directors,  each of whom shall be (i) a  "non-employee  director"
    within  the  meaning  of  Rule  16b-3  under  the   Exchange   Act,   unless
    administration of the Plan by "non-employee  directors" is not then required
    in order for exemptions under Rule 16b-3 to apply to transactions  under the
    Plan, and (ii) an "outside director" within the meaning of Section 162(m) of
    the Code, unless  administration  of the Plan by "outside  directors" is not
    then required in order to qualify for tax deductibility under Section 162(m)
    of the Code.
                                       A-1
<PAGE>
       (i) "Corporate  Transaction" means a Corporate  Transaction as defined in
    Section 9(b)(i) of the Plan.

       (j) "Covered Employee" means an Eligible Person who is a Covered Employee
    as specified in Section 8(d) of the Plan.

       (k)  "Deferred  Stock"  means a right,  granted  to a  Participant  under
    Section 6(e) hereof, to receive Stock, cash or a combination  thereof at the
    end of a specified deferral period.

       (l) "Director" means a member of the Board.

       (m)  "Disability"  means a  permanent  and total  disability  (within the
    meaning of Section 22(e) of the Code),  as  determined  by a medical  doctor
    satisfactory to the Committee.

       (n) "Dividend  Equivalent" means a right,  granted to a Participant under
    Section 6(g) hereof, to receive cash, Stock,  other Awards or other property
    equal in value to  dividends  paid with  respect  to a  specified  number of
    shares of Stock, or other periodic payments.

       (o) "Effective Date" means the effective date of the Plan, which shall be
    the date of its adoption by the Board.

       (p)  "Eligible  Person" means each  Executive  Officer of the Company (as
    defined under the Exchange Act) and other officers,  Directors and employees
    of the Company or of any Subsidiary,  and independent  contractors  with the
    Company or any Subsidiary. The foregoing notwithstanding, (i) only employees
    of the Company or any Subsidiary  shall be an Eligible  Persons for purposes
    of receiving any Incentive Stock Options and (ii) no independent  contractor
    shall be an Eligible  Person for purposes of receiving any Awards other than
    Options  under Section 6(b) of the Plan. An employee on leave of absence may
    be  considered  as still in the employ of the  Company or a  Subsidiary  for
    purposes of eligibility for participation in the Plan.

       (q) "Exchange Act" means the Securities  Exchange Act of 1934, as amended
    from time to time,  including rules thereunder and successor  provisions and
    rules thereto.

       (r)  "Executive  Officer"  means an  executive  officer of the Company as
    defined under the Exchange Act.

       (s) "Fair Market  Value" means the fair market value of Stock,  Awards or
    other  property  as  determined  by the  Committee  or the  Board,  or under
    procedures  established  by the  Committee  or the Board.  Unless  otherwise
    determined by the Committee or the Board,  the Fair Market Value of Stock as
    of any given date shall be the  closing  sale price per share  reported on a
    consolidated  basis for stock  listed on the  principal  stock  exchange  or
    market on which  Stock is traded on the date as of which such value is being
    determined  or, if there is no sale on that date,  then on the last previous
    day on which a sale was reported.

       (t)  "Incentive  Stock  Option" or "ISO" means any Option  intended to be
    designated as an incentive stock option within the meaning of Section 422 of
    the Code or any successor provision thereto.

       (u)  "Incumbent  Board" means the  Incumbent  Board as defined in Section
    9(b)(ii) of the Plan.

       (v) "Limited SAR" means a right  granted to a  Participant  under Section
    6(c) hereof.

       (w)  "Non-Employee  Director" shall mean a member of the Board who is not
    an employee of the Company or any subsidiary.
                                       A-2
<PAGE>
       (x) "Option"  means a right granted to a  Participant  under Section 6(b)
    hereof,  to  purchase  Stock or other  Awards at a  specified  price  during
    specified time periods.

       (y) "Other  Stock-Based  Awards"  means Awards  granted to a  Participant
    under Section 6(h) hereof.

       (z) "Parent  Corporation"  means any corporation (other than the Company)
    in an unbroken chain of corporations ending with the Company, if each of the
    corporations in the chain (other than the Company) owns stock possessing 50%
    or more of the  combined  voting power of all classes of stock in one of the
    other corporations in the chain.

       (aa) "Participant" means a person who has been granted an Award under the
    Plan  which  remains  outstanding,  including  a person  who is no longer an
    Eligible Person.

       (bb)  "Performance  Award"  means a right,  granted to a Eligible  Person
    under Section 8 hereof,  to receive Awards based upon  performance  criteria
    specified by the Committee or the Board.

       (cc)  "Person"  shall have the  meaning  ascribed to such term in Section
    3(a)(9) of the  Exchange Act and used in Sections  13(d) and 14(d)  thereof,
    and shall include a "group" as defined in Section 13(d) thereof.

       (dd)  "Restricted  Stock"  means  Stock  granted to a  Participant  under
    Section 6(d) hereof,  that is subject to certain  restrictions and to a risk
    of forfeiture.

       (ee) "Retire" or "Retirement"  means termination of service as a Director
    after having attained at least age 62 and having served as a Director for at
    least 5 years,  other than by reason of death,  Disability or the Director's
    willful misconduct or negligence.

       (ff)  "Rule  16b-3"  and "Rule  16a-1(c)(3)"  means  Rule  16b-3 and Rule
    16a-1(c)(3),  as from time to time in effect and  applicable to the Plan and
    Participants,  promulgated by the Securities and Exchange  Commission  under
    Section 16 of the Exchange Act

       (gg) "Stock" means the Company's  Common Stock, and such other securities
    as may be substituted (or resubstituted) for Stock pursuant to Section 10(c)
    hereof.

       (hh)  "Stock  Appreciation  Rights" or "SAR"  means a right  granted to a
    Participant under Section 6(c) hereof.

       (ii)  "Subsidiary"  means any  corporation  or other  entity in which the
    Company  has a direct or indirect  ownership  interest of 50% or more of the
    total combined voting power of the then outstanding  securities or interests
    of such  corporation  or other  entity  entitled  to vote  generally  in the
    election of  directors  or in which the Company has the right to receive 50%
    or more of the  distribution  of  profits  or 50% or more of the  assets  on
    liquidation or dissolution.

    3. Administration.

       (a) Authority of the  Committee.  The Plan shall be  administered  by the
    Committee; provided, however, that except as otherwise expressly provided in
    this Plan or in order to comply with Code Section 162(m) or Rule 16b-3 under
    the Exchange  Act, the Board may exercise any power or authority  granted to
    the  Committee  under this Plan.  The Committee or the Board shall have full
    and  final  authority,  in each  case  subject  to and  consistent  with the
    provisions of the Plan, to select Eligible  Persons to become  Participants,
    grant Awards,  determine the type, number and other terms and conditions of,
    and all other matters relating to, Awards, prescribe Award agreements (which
    need not be identical for each  Participant)  and rules and  regulations for
    the  administration  of the Plan,  construe and interpret the Plan and Award
    agreements and correct defects, supply omissions or
                                       A-3
<PAGE>
    reconcile  inconsistencies  therein,  and to make all  other  decisions  and
    determinations as the Committee or the Board may deem necessary or advisable
    for the  administration of the Plan. In exercising any discretion granted to
    the  Committee  or the Board under the Plan or  pursuant  to any Award,  the
    Committee or the Board shall not be required to follow past  practices,  act
    in a manner consistent with past practices,  or treat any Eligible Person in
    a manner consistent with the treatment of other Eligible Persons.

       (b) Manner of Exercise of Committee Authority. The Committee, and not the
    Board,  shall exercise sole and exclusive  discretion on any matter relating
    to a Participant then subject to Section 16 of the Exchange Act with respect
    to the Company to the extent  necessary in order that  transactions  by such
    Participant  shall be exempt  under Rule 16b-3 under the  Exchange  Act. Any
    action of the Committee or the Board shall be final,  conclusive and binding
    on all persons,  including  the  Company,  its  subsidiaries,  Participants,
    Beneficiaries,  transferees  under  Section  10(b)  hereof or other  persons
    claiming rights from or through a Participant, and stockholders. The express
    grant of any specific power to the Committee or the Board, and the taking of
    any action by the Committee or the Board, shall not be construed as limiting
    any power or authority of the  Committee or the Board.  The Committee or the
    Board may delegate to officers or managers of the Company or any subsidiary,
    or committees thereof, the authority, subject to such terms as the Committee
    or the Board shall determine, (i) to perform administrative  functions, (ii)
    with respect to Participants  not subject to Section 16 of the Exchange Act,
    to perform such other functions as the Committee or the Board may determine,
    and (iii) with  respect to  Participants  subject to Section  16, to perform
    such other  functions of the  Committee or the Board as the Committee or the
    Board may determine to the extent  performance  of such  functions  will not
    result in the loss of an exemption under Rule 16b-3 otherwise  available for
    transactions  by such persons,  in each case to the extent  permitted  under
    applicable  law and subject to the  requirements  set forth in Section 8(d).
    The Committee or the Board may appoint agents to assist it in  administering
    the Plan.

       (c) Limitation of Liability. The Committee and the Board, and each member
    thereof, shall be entitled to, in good faith, rely or act upon any report or
    other information  furnished to him or her by any executive  officer,  other
    officer  or  employee  of  the  Company  or  a  Subsidiary,   the  Company's
    independent  auditors,  consultants  or any other  agents  assisting  in the
    administration of the Plan.  Members of the Committee and the Board, and any
    officer or employee of the Company or a subsidiary  acting at the  direction
    or on behalf of the Committee or the Board,  shall not be personally  liable
    for any action or determination  taken or made in good faith with respect to
    the Plan, and shall,  to the extent  permitted by law, be fully  indemnified
    and   protected   by  the  Company  with  respect  to  any  such  action  or
    determination.

    4. Stock Subject to Plan.

       (a) Limitation on Overall Number of Shares Subject to Awards.  Subject to
    adjustment as provided in Section  10(c) hereof,  the total number of shares
    of Stock reserved and available for delivery in connection with Awards under
    the Plan shall be the sum of (i) Five Hundred Thousand (500,000),  plus (ii)
    the number of shares with  respect to Awards  previously  granted  under the
    Plan that  terminate  without  being  exercised,  expire,  are  forfeited or
    canceled,  and the number of shares of Stock that are surrendered in payment
    of any Awards or any tax  withholding  with  regard  thereto.  Any shares of
    Stock  delivered  under  the Plan  may  consist,  in  whole  or in part,  of
    authorized and unissued shares or treasury shares.  Subject to adjustment as
    provided in Section 10(c) hereof,  in no event shall the aggregate number of
    shares of Stock  which may be issued  pursuant  to ISOs  exceed Two  Hundred
    Fifty Thousand (250,000) shares.
                                       A-4
<PAGE>
       (b) Application of Limitations.  The limitation contained in Section 4(a)
    shall apply not only to Awards that are settleable by the delivery of shares
    of Stock but also to Awards  relating to shares of Stock but settleable only
    in cash  (such as  cash-only  SARs).  The  Committee  or the Board may adopt
    reasonable counting procedures to ensure appropriate counting,  avoid double
    counting (as, for example,  in the case of tandem or substitute  awards) and
    make adjustments if the number of shares of Stock actually delivered differs
    from the number of shares previously counted in connection with an Award.

    5. Eligibility;  Per-Person  Award Limitations. Awards may be granted  under
the  Plan only to Eligible Persons. In each fiscal year during any part of which
the  Plan is in effect, an Eligible Person may not be granted Awards relating to
more  than 100,000 shares of Stock, subject to adjustment as provided in Section
10(c),  under  each  of  Sections  6(b),  6(c), 6(d), 6(e), 6(f), 6(g), 6(h) and
8(b).

    6. Specific Terms of Awards.

       (a) General.  Awards may be granted on the terms and conditions set forth
    in this Section 6. In addition, the Committee or the Board may impose on any
    Award or the exercise thereof,  at the date of grant or thereafter  (subject
    to Section 10(e)),  such additional  terms and conditions,  not inconsistent
    with the  provisions  of the  Plan,  as the  Committee  or the  Board  shall
    determine,  including terms  requiring  forfeiture of Awards in the event of
    termination  of  employment  by  the  Participant  and  terms  permitting  a
    Participant to make elections relating to his or her Award. The Committee or
    the Board shall retain full power and  discretion  to  accelerate,  waive or
    modify, at any time, any term or condition of an Award that is not mandatory
    under the  Plan.  Except  in cases in which  the  Committee  or the Board is
    authorized to require other forms of consideration under the Plan, or to the
    extent other forms of consideration must be paid to satisfy the requirements
    of Florida law, no consideration other than services may be required for the
    grant (but not the exercise) of any Award.

       (b) Options.  The  Committee  and the Board each is  authorized  to grant
    Options to Participants on the following terms and conditions:

          (i) Exercise  Price. The exercise price per share of Stock purchasable
        under  an  Option  shall  be  determined  by the Committee or the Board,
        provided  that  such  exercise price shall not, in the case of Incentive
        Stock  Options,  be less than 100% of the Fair Market Value of the Stock
        on  the date of grant of the Option and shall not, in any event, be less
        than  the  par  value  of  a share of Stock on the date of grant of such
        Option.  If  an  employee  owns  or  is  deemed to own (by reason of the
        attribution  rules  applicable  under  Section  424(d) of the Code) more
        than  10%  of  the  combined voting power of all classes of stock of the
        Company  or  any  Parent  Corporation  and  an Incentive Stock Option is
        granted  to  such  employee,  the  option  price of such Incentive Stock
        Option  (to  the extent required by the Code at the time of grant) shall
        be  no  less than 110% of the Fair Market Value of the Stock on the date
        such Incentive Stock Option is granted.

          (ii) Time  and  Method  of  Exercise. The Committee or the Board shall
        determine  the  time  or times at which or the circumstances under which
        an  Option  may  be  exercised  in  whole or in part (including based on
        achievement  of  performance  goals and/or future service requirements),
        the  time  or  times  at  which  Options  shall  cease  to  be or become
        exercisable   following   termination   of   employment  or  upon  other
        conditions,  the  methods  by  which  such exercise price may be paid or
        deemed  to  be paid (including in the discretion of the Committee or the
        Board  a  cashless  exercise  procedure),  the  form  of  such  payment,
        including,  without  limitation,  cash,  Stock,  other  Awards or awards
        granted under other plans of the Company or any subsidiary, or other
                                       A-5
<PAGE>
       property   (including   notes   or   other   contractual  obligations  of
       Participants  to make payment on a deferred basis), and the methods by or
       forms  in  which  Stock  will  be  delivered or deemed to be delivered to
       Participants.

          (iii) ISOs. The  terms  of any ISO granted under the Plan shall comply
        in  all  respects  with  the  provisions  of  Section  422  of the Code.
        Anything  in  the  Plan  to the contrary notwithstanding, no term of the
        Plan  relating  to ISOs (including any SAR in tandem therewith) shall be
        interpreted,  amended  or altered, nor shall any discretion or authority
        granted  under  the  Plan  be  exercised, so as to disqualify either the
        Plan  or  any  ISO under Section 422 of the Code, unless the Participant
        has   first   requested   the   change   that   will   result   in  such
        disqualification.  Thus,  if  and  to the extent required to comply with
        Section  422  of  the  Code,  Options granted as Incentive Stock Options
        shall be subject to the following special terms and conditions:

              (A) the  Option shall not be exercisable more than ten years after
           the  date  such Incentive Stock Option is granted; provided, however,
           that  if  a  Participant  owns  or is deemed to own (by reason of the
           attribution  rules  of  Section  424(d) of the Code) more than 10% of
           the  combined  voting power of all classes of stock of the Company or
           any  Parent  Corporation and the Incentive Stock Option is granted to
           such  Participant,  the  term  of the Incentive Stock Option shall be
           (to  the extent required by the Code at the time of the grant) for no
           more than five years from the date of grant; and

              (B) The  aggregate  Fair  Market  Value (determined as of the date
           the  Incentive  Stock  Option is granted) of the shares of stock with
           respect  to  which Incentive Stock Options granted under the Plan and
           all  other  option  plans  of  the  Company or its Parent Corporation
           during  any  calendar  year  exercisable  for  the  first time by the
           Participant  during  any  calendar  year  shall  not  (to  the extent
           required by the Code at the time of the grant) exceed $100,000.

       (c) Stock  Appreciation  Rights.  The  Committee  and the  Board  each is
    authorized  to grant  SAR's  to  Participants  on the  following  terms  and
    conditions:

          (i) Right  to  Payment. A  SAR shall confer on the Participant to whom
        it  is  granted a right to receive, upon exercise thereof, the excess of
        (A)  the Fair Market Value of one share of stock on the date of exercise
        (or,  in  the  case of a "Limited SAR" that may be exercised only in the
        event  of  a  Change  in  Control,  the  Fair Market Value determined by
        reference  to the Change in Control Price, as defined under Section 9(c)
        hereof),  over  (B)  the  grant  price  of  the SAR as determined by the
        Committee  or  the  Board.  The  grant price of an SAR shall not be less
        than  the  Fair  Market  Value  of a share of Stock on the date of grant
        except as provided under Section 7(a) hereof.

          (ii) Other  Terms. The  Committee  or the Board shall determine at the
        date  of  grant  or  thereafter,  the  time  or  times  at which and the
        circumstances  under  which  a  SAR may be exercised in whole or in part
        (including  based  on  achievement  of  performance  goals and/or future
        service  requirements),  the  time or times at which SARs shall cease to
        be  or  become  exercisable  following termination of employment or upon
        other  conditions, the method of exercise, method of settlement, form of
        consideration  payable  in settlement, method by or forms in which Stock
        will  be delivered or deemed to be delivered to Participants, whether or
        not  a  SAR  shall  be in tandem or in combination with any other Award,
        and  any  other  terms  and conditions of any SAR. Limited SARs that may
        only  be exercised in connection with a Change in Control or other event
        as  specified  by  the  Committee  or  the Board, may be granted on such
        terms,  not inconsistent with this Section 6(c), as the Committee or the
        Board  may  determine.  SARs and Limited SARs may be either freestanding
        or in tandem with other Awards.
                                       A-6
<PAGE>
       (d) Restricted  Stock.  The Committee and the Board each is authorized to
    grant   Restricted   Stock  to  Participants  on  the  following  terms  and
    conditions:

          (i) Grant  and Restrictions. Restricted Stock shall be subject to such
        restrictions   on   transferability,   risk   of  forfeiture  and  other
        restrictions,  if  any,  as the Committee or the Board may impose, which
        restrictions  may  lapse  separately  or  in  combination at such times,
        under  such circumstances (including based on achievement of performance
        goals  and/or  future  service  requirements),  in  such installments or
        otherwise,  as  the  Committee or the Board may determine at the date of
        grant  or thereafter. Except to the extent restricted under the terms of
        the  Plan  and  any  Award agreement relating to the Restricted Stock, a
        Participant  granted  Restricted Stock shall have all of the rights of a
        stockholder,  including  the  right to vote the Restricted Stock and the
        right   to   receive   dividends   thereon  (subject  to  any  mandatory
        reinvestment  or  other  requirement  imposed  by  the  Committee or the
        Board).  During  the  restricted  period  applicable  to  the Restricted
        Stock,  subject  to Section 10(b) below, the Restricted Stock may not be
        sold,   transferred,   pledged,   hypothecated,  margined  or  otherwise
        encumbered by the Participant.

          (ii) Forfeiture. Except  as  otherwise  determined by the Committee or
        the  Board at the time of the Award, upon termination of a Participant's
        employment  during  the applicable restriction period, the Participant's
        Restricted  Stock  that is at that time subject to restrictions shall be
        forfeited  and reacquired by the Company; provided that the Committee or
        the  Board may provide, by rule or regulation or in any Award agreement,
        or   may   determine  in  any  individual  case,  that  restrictions  or
        forfeiture  conditions  relating  to Restricted Stock shall be waived in
        whole  or  in part in the event of terminations resulting from specified
        causes,  and  the  Committee  or  the  Board may in other cases waive in
        whole or in part the forfeiture of Restricted Stock.

          (iii) Certificates  for Stock. Restricted Stock granted under the Plan
        may  be  evidenced  in  such  manner as the Committee or the Board shall
        determine.  If certificates representing Restricted Stock are registered
        in  the  name of the Participant, the Committee or the Board may require
        that  such  certificates  bear  an  appropriate  legend referring to the
        terms,  conditions and restrictions applicable to such Restricted Stock,
        that  the  Company  retain  physical possession of the certificates, and
        that  the  Participant deliver a stock power to the Company, endorsed in
        blank, relating to the Restricted Stock.

          (iv) Dividends  and Splits. As a condition to the grant of an Award of
        Restricted  Stock,  the Committee or the Board may require that any cash
        dividends   paid  on  a  share  of  Restricted  Stock  be  automatically
        reinvested  in  additional  shares of Restricted Stock or applied to the
        purchase   of   additional  Awards  under  the  Plan.  Unless  otherwise
        determined   by  the  Committee  or  the  Board,  Stock  distributed  in
        connection  with  a  Stock  split  or Stock dividend, and other property
        distributed  as  a dividend, shall be subject to restrictions and a risk
        of  forfeiture  to  the same extent as the Restricted Stock with respect
        to which such Stock or other property has been distributed.

       (e) Deferred  Stock. The  Committee  and  the Board each is authorized to
    grant  Deferred  Stock  to  Participants, which are rights to receive Stock,
    cash,  or  a  combination thereof at the end of a specified deferral period,
    subject to the following terms and conditions:

          (i) Award  and  Restrictions. Satisfaction  of  an  Award  of Deferred
        Stock  shall  occur upon expiration of the deferral period specified for
        such  Deferred  Stock by the Committee or the Board (or, if permitted by
        the  Committee  or  the  Board,  as  elected  by  the  Participant).  In
        addition,  Deferred  Stock  shall be subject to such restrictions (which
        may include a risk of
                                       A-7
<PAGE>
       forfeiture)  as  the  Committee  or  the  Board may impose, if any, which
       restrictions  may  lapse  at  the expiration of the deferral period or at
       earlier  specified  times  (including based on achievement of performance
       goals  and/or future service requirements), separately or in combination,
       in  installments  or  otherwise,  as  the  Committee  or  the  Board  may
       determine.  Deferred  Stock  may  be satisfied by delivery of Stock, cash
       equal  to  the  Fair  Market  Value  of the specified number of shares of
       Stock  covered  by  the  Deferred  Stock,  or  a  combination thereof, as
       determined  by  the  Committee  or  the  Board  at  the  date of grant or
       thereafter.  Prior  to  satisfaction  of  an  Award of Deferred Stock, an
       Award  of  Deferred  Stock  carries no voting or dividend or other rights
       associated with share ownership.

          (ii) Forfeiture. Except  as  otherwise  determined by the Committee or
        the  Board,  upon  termination  of a Participant's employment during the
        applicable  deferral period thereof to which forfeiture conditions apply
        (as  provided in the Award agreement evidencing the Deferred Stock), the
        Participant's  Deferred  Stock  that is at that time subject to deferral
        (other  than  a  deferral  at  the election of the Participant) shall be
        forfeited;  provided  that  the  Committee  or the Board may provide, by
        rule  or  regulation  or in any Award agreement, or may determine in any
        individual  case, that restrictions or forfeiture conditions relating to
        Deferred  Stock  shall  be  waived  in  whole or in part in the event of
        terminations  resulting  from specified causes, and the Committee or the
        Board  may  in  other  cases waive in whole or in part the forfeiture of
        Deferred Stock.

          (iii) Dividend   Equivalents. Unless   otherwise   determined  by  the
        Committee  or  the  Board  at date of grant, Dividend Equivalents on the
        specified  number  of  shares  of  Stock covered by an Award of Deferred
        Stock  shall  be  either (A) paid with respect to such Deferred Stock at
        the  dividend  payment  date  in cash or in shares of unrestricted Stock
        having  a  Fair  Market  Value equal to the amount of such dividends, or
        (B)  deferred  with  respect  to  such  Deferred Stock and the amount or
        value  thereof  automatically  deemed  reinvested in additional Deferred
        Stock,  other  Awards  or other investment vehicles, as the Committee or
        the Board shall determine or permit the Participant to elect.

       (f) Bonus Stock and Awards in Lieu of Obligations.  The Committee and the
    Board each is  authorized  to grant  Stock as a bonus,  or to grant Stock or
    other  Awards in lieu of Company  obligations  to pay cash or deliver  other
    property under the Plan or under other plans or  compensatory  arrangements,
    provided  that,  in the case of  Participants  subject  to Section 16 of the
    Exchange Act, the amount of such grants remains within the discretion of the
    Committee to the extent  necessary to ensure that  acquisitions  of Stock or
    other Awards are exempt from  liability  under Section 16(b) of the Exchange
    Act. Stock or Awards granted  hereunder shall be subject to such other terms
    as shall be determined by the Committee or the Board.

       (g) Dividend Equivalents.  The Committee and the Board each is authorized
    to grant Dividend Equivalents to a Participant  entitling the Participant to
    receive cash,  Stock,  other  Awards,  or other  property  equal in value to
    dividends  paid with  respect to a specified  number of shares of Stock,  or
    other  periodic  payments.   Dividend   Equivalents  may  be  awarded  on  a
    free-standing  basis or in connection  with another Award.  The Committee or
    the Board may provide that Dividend Equivalents shall be paid or distributed
    when accrued or shall be deemed to have been reinvested in additional Stock,
    Awards,  or other investment  vehicles,  and subject to such restrictions on
    transferability  and risks of forfeiture,  as the Committee or the Board may
    specify.

       (h)  Other  Stock-Based  Awards.  The  Committee  and the  Board  each is
    authorized,  subject  to  limitations  under  applicable  law,  to  grant to
    Participants such other Awards that may be denominated
                                       A-8
<PAGE>
    or payable  in,  valued in whole or in part by  reference  to, or  otherwise
    based on, or related to,  Stock,  as deemed by the Committee or the Board to
    be consistent with the purposes of the Plan, including,  without limitation,
    convertible or exchangeable  debt  securities,  other rights  convertible or
    exchangeable  into Stock,  purchase rights for Stock,  Awards with value and
    payment  contingent  upon  performance  of the Company or any other  factors
    designated by the Committee or the Board,  and Awards valued by reference to
    the book value of Stock or the value of securities of or the  performance of
    specified  subsidiaries or business units.  The Committee or the Board shall
    determine the terms and conditions of such Awards.  Stock delivered pursuant
    to an Award in the nature of a purchase  right  granted  under this  Section
    6(h) shall be purchased for such  consideration,  paid for at such times, by
    such methods, and in such forms, including, without limitation, cash, Stock,
    other  Awards  or  other  property,  as the  Committee  or the  Board  shall
    determine.  Cash awards,  as an element of or  supplement to any other Award
    under the Plan, may also be granted pursuant to this Section 6(h).

    7. Certain Provisions Applicable to Awards.

       (a)  Stand-Alone,  Additional,  Tandem,  and  Substitute  Awards.  Awards
    granted under the Plan may, in the discretion of the Committee or the Board,
    be  granted  either  alone  or  in  addition  to,  in  tandem  with,  or  in
    substitution  or exchange  for, any other Award or any award  granted  under
    another plan of the Company,  any  subsidiary,  or any business entity to be
    acquired by the Company or a subsidiary, or any other right of a Participant
    to receive  payment  from the Company or any  subsidiary.  Such  additional,
    tandem,  and substitute or exchange Awards may be granted at any time. If an
    Award is granted in substitution or exchange for another Award or award, the
    Committee  or the Board shall  require the  surrender of such other Award or
    award in consideration  for the grant of the new Award. In addition,  Awards
    may be  granted  in  lieu of cash  compensation,  including  in lieu of cash
    amounts payable under other plans of the Company or any subsidiary, in which
    the value of Stock  subject to the Award is  equivalent in value to the cash
    compensation (for example,  Deferred Stock or Restricted Stock), or in which
    the exercise price, grant price or purchase price of the Award in the nature
    of a right that may be  exercised  is equal to the Fair Market  Value of the
    underlying Stock minus the value of the cash  compensation  surrendered (for
    example,  Options granted with an exercise price  "discounted" by the amount
    of the cash compensation surrendered).

       (b) Term of Awards.  The term of each Award  shall be for such  period as
    may be determined  by the Committee or the Board;  provided that in no event
    shall the term of any  Option  or SAR  exceed a period of ten years (or such
    shorter  term as may be required  in respect of an ISO under  Section 422 of
    the Code).

       (c) Form and Timing of Payment  Under Awards;  Deferrals.  Subject to the
    terms of the Plan and any applicable Award agreement, payments to be made by
    the Company or a subsidiary upon the exercise of an Option or other Award or
    settlement  of an Award may be made in such  forms as the  Committee  or the
    Board shall determine,  including,  without  limitation,  cash, Stock, other
    Awards or other  property,  and may be made in a single payment or transfer,
    in installments,  or on a deferred basis. The settlement of any Award may be
    accelerated,  and  cash  paid in lieu  of  Stock  in  connection  with  such
    settlement,  in  the  discretion  of the  Committee  or the  Board  or  upon
    occurrence  of one or more  specified  events  (in  addition  to a Change in
    Control).  Installment or deferred payments may be required by the Committee
    or the Board  (subject  to Section  10(e) of the Plan) or  permitted  at the
    election  of the  Participant  on terms and  conditions  established  by the
    Committee or the Board. Payments may include, without limitation, provisions
    for the payment or crediting of a reasonable interest rate on installment or
    deferred payments or the grant or crediting of Dividend Equivalents or other
    amounts in respect of installment or deferred payments denominated in Stock.
                                       A-9
<PAGE>
       (d) Exemptions  from  Section  16(b)  Liability. It  is the intent of the
    Company  that  this  Plan  comply in all respects with applicable provisions
    of  Rule  16b-3  or  Rule 16a-1(c)(3) to the extent necessary to ensure that
    neither  the  grant  of any Awards to nor other transaction by a Participant
    who  is  subject  to  Section 16 of the Exchange Act is subject to liability
    under  Section  16(b)  thereof  (except  for  transactions  acknowledged  in
    writing   to  be  non-exempt  by  such  Participant).  Accordingly,  if  any
    provision  of  this  Plan  or  any  Award agreement does not comply with the
    requirements  of  Rule  16b-3  or Rule 16a-1(c)(3) as then applicable to any
    such  transaction,  such  provision  will  be construed or deemed amended to
    the  extent  necessary  to  conform  to  the applicable requirements of Rule
    16b-3  or  Rule  16a-1(c)(3)  so that such Participant shall avoid liability
    under   Section  16(b).  In  addition,  the  purchase  price  of  any  Award
    conferring  a  right  to purchase Stock shall be not less than any specified
    percentage  of  the  Fair  Market Value of Stock at the date of grant of the
    Award then required in order to comply with Rule 16b-3.

    8. Performance Awards.

       (a)  Performance  Conditions.  The right of a Participant  to exercise or
    receive a grant or settlement of any Award,  and the timing thereof,  may be
    subject to such performance  conditions as may be specified by the Committee
    or the Board. The Committee or the Board may use such business  criteria and
    other measures of performance as it may deem appropriate in establishing any
    performance  conditions,  and may  exercise  its  discretion  to reduce  the
    amounts payable under any Award subject to performance conditions, except as
    limited  under  Section  8(b)  hereof  in the  case of a  Performance  Award
    intended to qualify under Code Section 162(m). If and to the extent required
    under Code Section 162(m),  any power or authority relating to a Performance
    Award intended to qualify under Code Section  162(m),  shall be exercised by
    the Committee and not the Board.

       (b) Performance Awards Granted to Designated Covered Employees. If and to
    the extent that the  Committee  determines  that a  Performance  Award to be
    granted to an Eligible  Person who is  designated by the Committee as likely
    to be a Covered Employee should qualify as "performance-based  compensation"
    for purposes of Code Section 162(m),  the grant,  exercise and/or settlement
    of  such   Performance   Award  shall  be  contingent  upon  achievement  of
    preestablished  performance  goals and other terms set forth in this Section
    8(b).

          (i) Performance   Goals  Generally. The  performance  goals  for  such
        Performance  Awards shall consist of one or more business criteria and a
        targeted  level  or  levels  of performance with respect to each of such
        criteria,  as  specified  by  the Committee consistent with this Section
        8(b).  Performance goals shall be objective and shall otherwise meet the
        requirements   of   Code   Section  162(m)  and  regulations  thereunder
        including  the  requirement  that  the  level  or  levels of performance
        targeted  by  the  Committee  result  in  the achievement of performance
        goals  being "substantially uncertain." The Committee may determine that
        such  Performance Awards shall be granted, exercised and/or settled upon
        achievement  of  any  one  performance  goal  or that two or more of the
        performance  goals  must  be  achieved as a condition to grant, exercise
        and/or  settlement  of  such  Performance  Awards. Performance goals may
        differ  for  Performance  Awards  granted  to  any one Participant or to
        different Participants.

          (ii) Business   Criteria. One   or  more  of  the  following  business
        criteria  for  the  Company,  on  a consolidated basis, and/or specified
        subsidiaries  or  business  units of the Company (except with respect to
        the  total stockholder return and earnings per share criteria), shall be
        used  exclusively by the Committee in establishing performance goals for
        such  Performance  Awards:  (1) total stockholder return; (2) such total
        stockholder  return  as compared to total return (on a comparable basis)
        of  a publicly available index such as, but not limited to, the Standard
        & Poor's 500
                                      A-10
<PAGE>
       Stock  Index  or  the  Nasdaq Composite Index; (3) net income; (4) pretax
       earnings;  (5)  earnings before interest expense, taxes, depreciation and
       amortization;  (6)  pretax  operating earnings after interest expense and
       before  bonuses,  service  fees,  and extraordinary or special items; (7)
       operating  margin;  (8)  earnings  per  share; (9) return on equity; (10)
       return  on  capital;  (11) return on investment; (12) operating earnings;
       (13)   working   capital   or  inventory;  and  (14)  ratio  of  debt  to
       stockholders' equity.

          (iii) Performance   Period;   Timing   For   Establishing  Performance
        Goals. Achievement  of  performance goals in respect of such Performance
        Awards  shall  be measured over a performance period of up to ten years,
        as  specified  by  the Committee. Performance goals shall be established
        not  later  than  90  days after the beginning of any performance period
        applicable  to  such Performance Awards, or at such other date as may be
        required  or  permitted  for "performance-based compensation" under Code
        Section 162(m).

          (iv) Settlement  of  Performance  Awards;  Other  Terms. Settlement of
        such  Performance  Awards shall be in cash, Stock, other Awards or other
        property,  in the discretion of the Committee. The Committee may, in its
        discretion,  reduce  the  amount of a settlement otherwise to be made in
        connection  with  such  Performance  Awards. The Committee shall specify
        the  circumstances  in  which  such  Performance Awards shall be paid or
        forfeited  in  the event of termination of employment by the Participant
        prior  to  the  end of a performance period or settlement of Performance
        Awards.

       (c) Written Determinations. All determinations by the Committee as to the
    establishment of performance goals, the amount of any Performance Award pool
    or potential  individual  Performance  Awards and as to the  achievement  of
    performance  goals relating to Performance  Awards under Section 8(b), shall
    be made in writing in the case of any Award  intended to qualify  under Code
    Section 162(m). The Committee may not delegate any  responsibility  relating
    to such Performance Awards if and to the extent required to comply with Code
    Section 162(m).

       (d) Status of Section 8(b) Awards Under Code  Section  162(m).  It is the
    intent of the Company  that  Performance  Awards  under  Section 8(b) hereof
    granted to  persons  who are  designated  by the  Committee  as likely to be
    Covered  Employees within the meaning of Code Section 162(m) and regulations
    thereunder shall, if so designated by the Committee,  constitute  "qualified
    performance-based  compensation"  within the meaning of Code Section  162(m)
    and regulations thereunder.  Accordingly,  the terms of Section 8, including
    the definitions of Covered  Employee and other terms used therein,  shall be
    interpreted in a manner  consistent with Code Section 162(m) and regulations
    thereunder.  The foregoing  notwithstanding,  because the  Committee  cannot
    determine  with  certainty  whether  a given  Participant  will be a Covered
    Employee with respect to a fiscal year that has not yet been completed,  the
    term Covered Employee as used herein shall mean only a person  designated by
    the Committee, at the time of grant of Performance Awards, as likely to be a
    Covered  Employee  with respect to that fiscal year. If any provision of the
    Plan or any agreement relating to such Performance Awards does not comply or
    is inconsistent  with the requirements of Code Section 162(m) or regulations
    thereunder,  such  provision  shall be  construed  or deemed  amended to the
    extent necessary to conform to such requirements.

    9. Change in Control.

       (a) Effect of "Change in Control."  If and to the extent  provided in the
    Award,  in the event of a "Change in Control,"  as defined in Section  9(b),
    the following provisions shall apply:
                                      A-11
<PAGE>
          (i) Any  Award  carrying  a  right to exercise that was not previously
        exercisable  and  vested shall become fully exercisable and vested as of
        the   time  of  the  Change  in  Control,  subject  only  to  applicable
        restrictions set forth in Section 10(a) hereof;

          (ii) Limited  SARs  (and  other  SARs  if  so provided by their terms)
        shall  become  exercisable for amounts, in cash, determined by reference
        to the Change in Control Price;

          (iii) The   restrictions,   deferral  of  settlement,  and  forfeiture
        conditions  applicable  to  any other Award granted under the Plan shall
        lapse  and  such  Awards  shall be deemed fully vested as of the time of
        the  Change  in  Control,  except  to  the  extent  of any waiver by the
        Participant  and subject to applicable restrictions set forth in Section
        10(a) hereof; and

          (iv) With   respect   to   any   such  outstanding  Award  subject  to
        achievement  of  performance  goals  and conditions under the Plan, such
        performance  goals  and other conditions will be deemed to be met if and
        to  the  extent  so  provided  by  the  Committee in the Award agreement
        relating to such Award.

       (b)  Definition  of Change in  Control.  A "Change in  Control"  shall be
    deemed to have occurred upon:

          (i) An  acquisition  by  any  Person  of  Beneficial  Ownership of the
        shares  of  Common  Stock  of the Company then outstanding (the "Company
        Common  Stock Outstanding") or the voting securities of the Company then
        outstanding  entitled  to  vote  generally  in the election of directors
        (the  "Company  Voting  Securities  Outstanding") if such acquisition of
        Beneficial  Ownership results in the Person's Beneficially Owning 25% or
        more  of  the  Company  Common  Stock  outstanding or 25% or more of the
        combined voting power of the Company Voting Securities Outstanding; or

          (ii) Approval  by the shareholders of the Company of a reorganization,
        merger,  consolidation  or other form of corporate transaction or series
        of  transactions,  in  each case, with respect to which persons who were
        the   shareholders   of   the   Company   immediately   prior   to  such
        reorganization,  merger  or  consolidation  or other transaction do not,
        immediately  thereafter,  own more than 50% of the combined voting power
        entitled  to  vote  generally  in  the  election  of  directors  of  the
        reorganized,  merged  or  consolidated company's then outstanding voting
        securities,  or  a liquidation or dissolution of the Company or the sale
        of  all  or  substantially all of the assets of the Company (unless such
        reorganization,  merger,  consolidation  or other corporate transaction,
        liquidation,  dissolution or sale (any such event being referred to as a
        "Corporate Transaction") is subsequently abandoned); or

          (iii) A  change  in the composition of the Board such that individuals
        who,  as of the date hereof, constitute the Board (as of the date hereof
        the  "Incumbent  Board")  cease  for any reason to constitute at least a
        majority  of  the  Board,  provided  that any person becoming a director
        subsequent  to  the  date  hereof  whose  election,  or  nomination  for
        election  by  the  Company's  shareholders, was approved by a vote of at
        least  a  majority  of the directors then comprising the Incumbent Board
        (other  than  an  election  or nomination of an individual whose initial
        assumption  of  office  is  in  connection  with an actual or threatened
        election  contest  relating  to  the  election  of  the Directors of the
        Company,  as  such  terms  are  used  in  Rule  14a-11 of Regulation 14A
        promulgated  under  the  Securities Exchange Act) shall be, for purposes
        of  this  Agreement,  considered  as though such person were a member of
        the Incumbent Board.

       Notwithstanding the provisions set forth in subparagraphs (i) and (ii) of
    this  Section  9(b),  any   acquisition  or   consummation  of  a  Corporate
    Transaction unanimously approved by the Incumbent Board shall not constitute
    a Change in Control for purposes of the Plan.
                                      A-12
<PAGE>
       (c) Definition  of  "Change  in  Control  Price." The  "Change in Control
    Price"  means  an  amount  in  cash equal to the higher of (i) the amount of
    cash  and  fair market value of property that is the highest price per share
    paid  (including  extraordinary  dividends)  in  any  Corporate  Transaction
    triggering  the  Change  in  Control  under  Section  9(b)(i)  hereof or any
    liquidation  of  shares  following a sale of substantially all of the assets
    of  the  Company,  or  (ii)  the  highest Fair Market Value per share at any
    time  during  the  60-day  period  preceding and the 60-day period following
    the Change in Control. 10

    10. General Provisions.

       (a) Compliance With Legal and Other Requirements. The Company may, to the
    extent deemed necessary or advisable by the Committee or the Board, postpone
    the  issuance or delivery  of Stock or payment of other  benefits  under any
    Award until  completion of such  registration or qualification of such Stock
    or other required action under any federal or state law, rule or regulation,
    listing or other  required  action  with  respect to any stock  exchange  or
    automated  quotation system upon which the Stock or other Company securities
    are  listed  or  quoted,  or  compliance  with any other  obligation  of the
    Company,  as the Committee or the Board, may consider  appropriate,  and may
    require  any  Participant  to  make  such   representations,   furnish  such
    information and comply with or be subject to such other conditions as it may
    consider appropriate in connection with the issuance or delivery of Stock or
    payment of other benefits in compliance with  applicable  laws,  rules,  and
    regulations,  listing  requirements,  or other  obligations.  The  foregoing
    notwithstanding,  in connection with a Change in Control,  the Company shall
    take or cause to be taken no action,  and shall undertake or permit to arise
    no legal or  contractual  obligation,  that  results or would  result in any
    postponement  of the  issuance  or  delivery of Stock or payment of benefits
    under any Award or the imposition of any other  conditions on such issuance,
    delivery or payment, to the extent that such postponement or other condition
    would  represent a greater burden on a Participant  than existed on the 90th
    day preceding the Change in Control.

       (b) Limits on Transferability;  Beneficiaries. No Award or other right or
    interest of a Participant under the Plan, including any Award or right which
    constitutes  a  derivative  security as generally  defined in Rule  16a-1(c)
    under  the  Exchange  Act,  shall  be  pledged,  hypothecated  or  otherwise
    encumbered  or  subject  to  any  lien,  obligation  or  liability  of  such
    Participant  to any party  (other  than the  Company  or a  Subsidiary),  or
    assigned or  transferred by such  Participant  otherwise than by will or the
    laws of descent and  distribution  or to a  Beneficiary  upon the death of a
    Participant,  and such  Awards or rights  that may be  exercisable  shall be
    exercised  during the lifetime of the Participant only by the Participant or
    his or her  guardian or legal  representative,  except that Awards and other
    rights (other than ISOs and SARs in tandem  therewith) may be transferred to
    one or more  Beneficiaries or other  transferees  during the lifetime of the
    Participant, and may be exercised by such transferees in accordance with the
    terms  of such  Award,  but only if and to the  extent  such  transfers  and
    exercises  are  permitted  by the  Committee  or the Board  pursuant  to the
    express  terms of an Award  agreement  (subject to any terms and  conditions
    which the Committee or the Board may impose thereon,  and further subject to
    any prohibitions or restrictions on such transfers  pursuant to Rule 16b-3).
    A  Beneficiary,  transferee,  or other person  claiming any rights under the
    Plan from or  through  any  Participant  shall be  subject  to all terms and
    conditions  of  the  Plan  and  any  Award  agreement   applicable  to  such
    Participant,  except as otherwise  determined by the Committee or the Board,
    and to any additional  terms and conditions  deemed necessary or appropriate
    by the Committee or the Board.
                                      A-13
<PAGE>
       (c)  Adjustments.  In the event that any  dividend or other  distribution
    (whether in the form of cash,  Stock, or other property),  recapitalization,
    forward or reverse split, reorganization,  merger, consolidation,  spin-off,
    combination,  repurchase, share exchange, liquidation,  dissolution or other
    similar  corporate  transaction  or event  affects  the  Stock  such  that a
    substitution or adjustment is determined by the Committee or the Board to be
    appropriate  in order to prevent  dilution or  enlargement  of the rights of
    Participants  under the Plan, then the Committee or the Board shall, in such
    manner as it may deem equitable,  substitute or adjust any or all of (i) the
    number and kind of shares of Stock which may be delivered in connection with
    Awards  granted  thereafter,  (ii) the number and kind of shares of Stock by
    which annual  per-person  Award  limitations  are measured  under  Section 5
    hereof,  (iii)  the  number  and  kind of  shares  of  Stock  subject  to or
    deliverable  in respect of outstanding  Awards and (iv) the exercise  price,
    grant price or purchase  price  relating to any Award and/or make  provision
    for payment of cash or other property in respect of any  outstanding  Award.
    In  addition,  the  Committee  (and the Board if and only to the extent such
    authority is not  required to be  exercised by the  Committee to comply with
    Code Section  162(m)) is  authorized  to make  adjustments  in the terms and
    conditions of, and the criteria included in, Awards  (including  Performance
    Awards and  performance  goals) in  recognition  of unusual or  nonrecurring
    events  (including,  without  limitation,  events described in the preceding
    sentence, as well as acquisitions and dispositions of businesses and assets)
    affecting the Company, any Subsidiary or any business unit, or the financial
    statements  of the Company or any  Subsidiary,  or in response to changes in
    applicable  laws,   regulations,   accounting  principles,   tax  rates  and
    regulations or business conditions or in view of the Committee's  assessment
    of the business  strategy of the Company,  any  Subsidiary  or business unit
    thereof,  performance  of  comparable  organizations,  economic and business
    conditions,   personal   performance  of  a   Participant,   and  any  other
    circumstances  deemed  relevant;  provided that no such adjustment  shall be
    authorized or made if and to the extent that such authority or the making of
    such adjustment would cause Options,  SARs, Performance Awards granted under
    Section 8(b) hereof to  Participants  designated by the Committee as Covered
    Employees and intended to qualify as "performance-based  compensation" under
    Code Section  162(m) and the  regulations  thereunder  to otherwise  fail to
    qualify as  "performance-based  compensation"  under Code Section 162(m) and
    regulations thereunder.

       (d) Taxes.  The Company and any Subsidiary is authorized to withhold from
    any  Award  granted,  any  payment  relating  to an Award  under  the  Plan,
    including from a distribution of Stock, or any payroll or other payment to a
    Participant,  amounts  of  withholding  and other  taxes due or  potentially
    payable in connection with any transaction  involving an Award,  and to take
    such other action as the Committee or the Board may deem advisable to enable
    the  Company  and  Participants  to satisfy  obligations  for the payment of
    withholding  taxes and other tax  obligations  relating  to any Award.  This
    authority  shall  include  authority  to withhold or receive  Stock or other
    property and to make cash payments in respect  thereof in  satisfaction of a
    Participant's  tax  obligations,  either on a mandatory or elective basis in
    the discretion of the Committee.

       (e) Changes to the Plan and Awards. The Board may amend, alter,  suspend,
    discontinue  or terminate  the Plan, or the  Committee's  authority to grant
    Awards under the Plan without the consent of stockholders  or  Participants,
    except that any  amendment or alteration to the Plan shall be subject to the
    approval of the  Company's  stockholders  not later than the annual  meeting
    next following such Board action if such stockholder approval is required by
    any federal or state law or regulation (including,  without limitation, Rule
    16b-3  or Code  Section  162(m))  or the  rules  of any  stock  exchange  or
    automated  quotation system on which the Stock may then be listed or quoted,
    and the Board may otherwise,  in its  discretion,  determine to submit other
    such changes to the Plan to stockholders for
                                      A-14
<PAGE>
    approval;  provided that, without the consent of an affected Participant, no
    such Board action may  materially  and  adversely  affect the rights of such
    Participant  under  any  previously   granted  and  outstanding  Award.  The
    Committee or the Board may waive any  conditions or rights under,  or amend,
    alter,  suspend,  discontinue or terminate any Award theretofore granted and
    any Award agreement  relating thereto,  except as otherwise  provided in the
    Plan; provided that, without the consent of an affected Participant, no such
    Committee or the Board action may materially and adversely affect the rights
    of such Participant under such Award.  Notwithstanding  anything in the Plan
    to the contrary,  if any right under this Plan would cause a transaction  to
    be ineligible  for pooling of interest  accounting  that would,  but for the
    right hereunder, be eligible for such accounting treatment, the Committee or
    the  Board  may  modify or adjust  the  right so that  pooling  of  interest
    accounting shall be available,  including the substitution of Stock having a
    Fair Market  Value equal to the cash  otherwise  payable  hereunder  for the
    right which caused the  transaction to be ineligible for pooling of interest
    accounting.

       (f) Limitation on Rights  Conferred Under Plan.  Neither the Plan nor any
    action taken  hereunder shall be construed as (i) giving any Eligible Person
    or Participant the right to continue as an Eligible Person or Participant or
    in the employ of the Company or a Subsidiary;  (ii)  interfering  in any way
    with the right of the Company or a  Subsidiary  to  terminate  any  Eligible
    Person's or  Participant's  employment at any time, (iii) giving an Eligible
    Person or Participant any claim to be granted any Award under the Plan or to
    be  treated  uniformly  with  other  Participants  and  employees,  or  (iv)
    conferring  on a  Participant  any of the  rights  of a  stockholder  of the
    Company  unless  and until the  Participant  is duly  issued or  transferred
    shares of Stock in accordance with the terms of an Award.

       (g) Unfunded Status of Awards;  Creation of Trusts.  The Plan is intended
    to constitute an  "unfunded"  plan for incentive and deferred  compensation.
    With respect to any payments not yet made to a Participant  or obligation to
    deliver  Stock  pursuant to an Award,  nothing  contained in the Plan or any
    Award shall give any such Participant any rights that are greater than those
    of a general  creditor  of the  Company;  provided  that the  Committee  may
    authorize  the creation of trusts and deposit  therein  cash,  Stock,  other
    Awards or other property,  or make other  arrangements to meet the Company's
    obligations  under the Plan.  Such  trusts  or other  arrangements  shall be
    consistent  with the  "unfunded"  status of the Plan  unless  the  Committee
    otherwise  determines  with the consent of each  affected  Participant.  The
    trustee of such  trusts  may be  authorized  to dispose of trust  assets and
    reinvest the proceeds in alternative investments,  subject to such terms and
    conditions as the Committee or the Board may specify and in accordance  with
    applicable law.

       (h)  Nonexclusivity of the Plan.  Neither the adoption of the Plan by the
    Board nor its  submission  to the  stockholders  of the Company for approval
    shall be construed as creating any  limitations on the power of the Board or
    a committee  thereof to adopt such other  incentive  arrangements  as it may
    deem  desirable  including  incentive  arrangements  and awards which do not
    qualify under Code Section 162(m).

       (i)  Payments  in the Event of  Forfeitures;  Fractional  Shares.  Unless
    otherwise  determined  by the  Committee  or the  Board,  in the  event of a
    forfeiture  of an Award  with  respect to which a  Participant  paid cash or
    other consideration, the Participant shall be repaid the amount of such cash
    or other  consideration.  No  fractional  shares of Stock shall be issued or
    delivered  pursuant  to the Plan or any Award.  The  Committee  or the Board
    shall determine whether cash, other Awards or other property shall be issued
    or paid in lieu of such fractional  shares or whether such fractional shares
    or any rights thereto shall be forfeited or otherwise eliminated.
                                      A-15
<PAGE>
       (j) Governing Law. The validity, construction and effect of the Plan, any
    rules  and  regulations  under the Plan,  and any Award  agreement  shall be
    determined  in  accordance  with the laws of the  State of  Florida  without
    giving  effect to principles of conflicts of laws,  and  applicable  federal
    law.

       (k) Plan Effective Date and  Stockholder  Approval;  Termination of Plan.
    The Plan shall become effective on the Effective Date, subject to subsequent
    approval  within 12 months of its adoption by the Board by  stockholders  of
    the  Company  eligible  to  vote in the  election  of  directors,  by a vote
    sufficient to meet the  requirements  of Code Sections  162(m) and 422, Rule
    16b-3 under the Exchange Act,  applicable stock exchange  requirements,  and
    other laws,  regulations,  and obligations of the Company  applicable to the
    Plan. Awards may be granted subject to stockholder approval,  but may not be
    exercised  or  otherwise  settled in the event  stockholder  approval is not
    obtained. The Plan shall terminate at such time as no shares of Common Stock
    remain  available for issuance under the Plan and the Company has no further
    rights or obligations with respect to outstanding Awards under the Plan.
                                      A-16
<PAGE>
                              CRUISE AMERICA, INC.
                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS

                    THIS PROXY IS SOLICITED ON BEHALF OF THE
                   BOARD OF DIRECTORS OF CRUISE AMERICA, INC.

    The undersigned  hereby appoints Randall S. Smalley and Eric R. Bensen,  and
each of them,  proxies for the  undersigned,  with full power of substitution to
vote all shares of Cruise  America,  Inc. Common Stock which the undersigned may
be entitled to vote at the Annual  Meeting of  Shareholders  of Cruise  America,
Inc.,  In Mesa,  Arizona on  Thursday,  October  16, 1997 at 9:00 A.M. or at any
adjournment  thereof,  upon such  matters set forth below and  described  in the
accompanying  Proxy  Statement and upon such other business as may properly come
before the meeting or any adjournment thereof.

    Please mark this Proxy as indicated  on reverse to vote on any item.  If you
wish to vote in accordance with the Board of Directors  recommendations,  please
sign on the reverse side; no boxes need to be checked.

                 (Continued and to be signed on the other side)


- --------------------------------------------------------------------------------
                            ^ FOLD AND DETACH HERE ^
<PAGE>
<TABLE>
<S>                                                                                                      <C>     <C> 
Where no voting instructions are given, the shares represented by this Proxy will be VOTED FOR Items No. 1,2 and 3.  
                                                                                                                     
                                                                                                                  Please Mark    
                                                                                                                  your vote as   
                                                                                                                  indicated in  [X]
                                                                                                                  this example   
                                                                                                                     
1. ELECTION OF DIRECTORS                          Nominees:  Robert A. Smalley, Robert A. Smalley, Jr., Randall S. Smalley,
     VOTE FOR all nom-         VOTE WITHHELD                 Fred A. Mudgett, Dr. Edward Annis and Eric R. Bensen
   inees listed to right     from all nominees
     except vote with-        listed to right
      held from those
      whose names are 
        crossed out   
          [   ]                    [   ]

2. APPROVAL AND RATIFICATION OF COMPANY'S                                     3. RATIFICATION OF REAPPOINTMENT OF AUDITORS
   INCENTIVE COMPENSATION PLAN
       FOR          AGAINST        ABSTAIN                                          FOR          AGAINST        ABSTAIN 
      [   ]          [   ]          [   ]                                          [   ]          [   ]          [   ]  
                                                                                

                                                          -------|    Receipt  is  hereby  acknowledged  of  the  Notice  of  Annual
                                                                 |    Meeting and Proxy Statement.
                                                                 |    
                                                                 |    Dated:__________________________________________________, 1997
                                                                      
                                                                      ______________________________________________________________
                                                                      
                                                                      ______________________________________________________________
                                                                                       (Signature of Shareholder(s)
                                                                      
                                                                      IMPORTANT:  Please   sign  exactly   as  your  name  or  names
                                                                      appear on this  Proxy. When  shares  are  held  jointly,  both
                                                                      holders  should  sign. When  signing  as  attorney,  executor,
                                                                      administrator,  trustee  or  guardian, please  give  your full
          PLEASE COMPLETE, SIGN AND DATE THIS PROXY AND               title as such. If the signer is a corporation, execute in full
           RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE.               corporate name by authorized officer.
- ------------------------------------------------------------------------------------------------------------------------------------
                                                      ^ FOLD AND DETACH HERE ^

                                                                      
                                                                
                                                               CRUISE
                                                              AMERICA
                                                               [LOGO]
</TABLE>


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